{"id":41217,"date":"2025-06-12T13:14:17","date_gmt":"2025-06-12T10:14:17","guid":{"rendered":"https:\/\/uxwritingar.com\/staging\/?p=41217"},"modified":"2026-04-19T14:53:26","modified_gmt":"2026-04-19T12:53:26","slug":"11-%d9%85%d9%86%d8%b5%d8%a8%d8%a7%d9%8b-%d9%81%d9%8a-%d9%85%d8%ac%d8%a7%d9%84-%d8%aa%d8%ac%d8%b1%d8%a8%d8%a9-%d8%a7%d9%84%d9%85%d8%b3%d8%aa%d8%ae%d8%af%d9%85-%d9%85%d8%a7-%d8%a7%d9%84%d9%81%d8%b1","status":"publish","type":"post","link":"https:\/\/uxwritingar.com\/staging\/user-experience\/41217\/","title":{"rendered":"11 \u0645\u0646\u0635\u0628\u0627\u064b \u0641\u064a \u0645\u062c\u0627\u0644 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 | \u0645\u0627 \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646\u0647\u0627 \u0648\u0644\u0645\u0627\u0630\u0627 \u0639\u0644\u064a\u0643 \u0645\u0639\u0631\u0641\u062a\u0647\u0627\u061f"},"content":{"rendered":"<h2><span style=\"font-weight: 400;\">\u0645\u0642\u062f\u0645\u0629<\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u0647\u0644 \u062a\u0628\u062d\u062b \u0639\u0646 \u0641\u0631\u0635\u062a\u0643 \u0627\u0644\u0623\u0648\u0644\u0649 \u0641\u064a \u0639\u0627\u0644\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u061f \u0633\u062a\u0631\u0649 \u0628\u0644\u0627 \u0634\u0643 \u0639\u0644\u0649 \u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u062a\u0648\u0638\u064a\u0641 \u0639\u062f\u062f\u064b\u0627 \u0647\u0627\u0626\u0644\u064b\u0627 \u0645\u0646 \u0627\u0644\u0645\u0633\u0645\u064a\u0627\u062a \u0627\u0644\u0648\u0638\u064a\u0641\u064a\u0629 \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0645\u062c\u0627\u0644\u060c \u0648\u0642\u062f \u062a\u0634\u0639\u0631 \u0628\u0627\u0644\u062d\u064a\u0631\u0629 \u062d\u064a\u0627\u0644 \u0643\u0644 \u0647\u0630\u0647 \u0627\u0644\u0627\u062e\u062a\u0644\u0627\u0641\u0627\u062a. \u0641\u062a\u0627\u0631\u0629 \u062a\u062c\u062f \u201c\u0645\u0635\u0645\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u201d \u0648\u0623\u062e\u0631\u0649 \u201c\u0628\u0627\u062d\u062b \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u201d\u060c \u0628\u0644 \u062d\u062a\u0649 \u0645\u0633\u0645\u064a\u0627\u062a \u0645\u0632\u062f\u0648\u062c\u0629 \u0645\u062b\u0644 \u201c\u0645\u0635\u0645\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u201d\u060c \u0641\u0647\u0644 \u062a\u0639\u0646\u064a \u062c\u0645\u064a\u0639\u0647\u0627 \u0627\u0644\u0634\u064a\u0621 \u0646\u0641\u0633\u0647\u061f<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0641\u064a \u0627\u0644\u062d\u0642\u064a\u0642\u0629\u060c \u0627\u0644\u0633\u0628\u0628 \u0648\u0631\u0627\u0621 \u0647\u0630\u0627 \u0627\u0644\u062a\u0646\u0648\u0639 \u0641\u064a \u0627\u0644\u0645\u0633\u0645\u064a\u0627\u062a \u0627\u0644\u0648\u0638\u064a\u0641\u064a\u0629 \u064a\u0639\u0648\u062f \u062c\u0632\u0626\u064a\u064b\u0627 \u0625\u0644\u0649 \u062d\u062f\u0627\u062b\u0629 \u0645\u062c\u0627\u0644 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u060c \u0641\u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0628\u062f\u0623\u0648\u0627 \u064a\u062f\u0631\u0643\u0648\u0646 \u0623\u0647\u0645\u064a\u0629 \u0648\u062c\u0648\u062f \u0645\u062a\u062e\u0635\u0635\u064a\u0646 \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0642\u0637\u0627\u0639\u060c \u0644\u0643\u0646\u0647\u0645 \u0644\u0645 \u064a\u0633\u062a\u0642\u0631\u0648\u0627 \u0628\u0639\u062f \u0639\u0644\u0649 \u0627\u0644\u062a\u0633\u0645\u064a\u0627\u062a \u0627\u0644\u0648\u0638\u064a\u0641\u064a\u0629 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629. \u0648\u062c\u0632\u0621 \u0622\u062e\u0631 \u064a\u0639\u0648\u062f \u0644\u062d\u062c\u0645 \u0627\u0644\u0645\u0624\u0633\u0633\u0629\u061b \u0641\u0641\u064a \u0634\u0631\u0643\u0629 \u0643\u0628\u064a\u0631\u0629 \u0642\u062f \u064a\u062a\u062e\u0635\u0651\u064e\u0635 \u0643\u0644 \u0634\u062e\u0635 \u0641\u064a \u0645\u0631\u062d\u0644\u0629 \u0648\u0627\u062d\u062f\u0629 \u0641\u0642\u0637 \u0645\u0646 \u0645\u0631\u0627\u062d\u0644 \u062a\u0635\u0645\u064a\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u060c \u0628\u064a\u0646\u0645\u0627 \u0641\u064a \u0634\u0631\u0643\u0629 \u0646\u0627\u0634\u0626\u0629 \u0635\u063a\u064a\u0631\u0629 \u0642\u062f \u062a\u0636\u0637\u0631 \u0644\u062a\u063a\u0637\u064a\u0629 \u062c\u0645\u064a\u0639 \u0627\u0644\u0645\u0631\u0627\u062d\u0644 \u0628\u0646\u0641\u0633\u0643.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0633\u0646\u0633\u062a\u0639\u0631\u0636 \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0645\u0642\u0627\u0644 11 \u0645\u0646\u0635\u0628\u064b\u0627 \u0634\u0627\u0626\u0639\u064b\u0627 \u0641\u064a \u0645\u062c\u0627\u0644 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u060c \u0645\u0639 \u062a\u0648\u0636\u064a\u062d \u0627\u0644\u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u0644\u0627\u0632\u0645\u0629 \u0644\u0643\u0644 \u062f\u0648\u0631 \u0648\u0627\u0644\u0645\u0633\u0624\u0648\u0644\u064a\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0642\u0639 \u0639\u0644\u0649 \u0639\u0627\u062a\u0642 \u0635\u0627\u062d\u0628\u0647. \u0633\u064a\u0633\u0627\u0639\u062f\u0643 \u0630\u0644\u0643 \u0641\u064a \u062a\u0643\u0648\u064a\u0646 \u0641\u0643\u0631\u0629 \u0639\u0627\u0645\u0629 \u0639\u0645\u0627 \u064a\u0645\u0643\u0646 \u062a\u0648\u0642\u0639\u0647 \u0645\u0646 \u0643\u0644 \u062f\u0648\u0631 \u0648\u0645\u0627 \u0642\u062f \u064a\u0646\u0627\u0633\u0628\u0643 \u0623\u0643\u062b\u0631.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0630\u064a \u0635\u0644\u0629:<\/span><a href=\"https:\/\/uxwritingar.com\/staging\/user-experience\/26841#:~:text=%D9%81%D9%8A%20%D9%85%D8%AC%D8%A7%D9%84%20%D8%A7%D9%84%D8%A8%D8%B1%D9%85%D8%AC%D8%A9%D8%9F-,%D8%A7%D9%84%D8%AA%D8%B9%D8%B1%D9%8A%D9%81%20%D8%A8%D9%85%D8%B5%D9%85%D9%85%20%D8%AA%D8%AC%D8%B1%D8%A8%D8%A9%20%D8%A7%D9%84%D9%85%D8%B3%D8%AA%D8%AE%D8%AF%D9%85%20(UX%20Designer),%D9%84%D8%A3%D9%86%D9%87%D9%85%20%D8%A7%D9%84%D8%A3%D8%B3%D8%A7%D8%B3%20%D9%81%D9%8A%20%D9%83%D9%84%20%D8%AE%D8%B7%D9%88%D8%A9.\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> 8 \u0645\u0647\u0627\u0645 \u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u0645\u0635\u0645\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 UX Designer<\/span><\/a><\/p>\n<figure id=\"attachment_41219\" aria-describedby=\"caption-attachment-41219\" style=\"width: 901px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-41219 size-large\" src=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2025\/06\/11_Positions_in_the_field_of_User_Experience_-_2nd-901x1024.jpg\" alt=\"\u0627\u0644\u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u0644\u0627\u0632\u0645\u0629 \u0644\u0643\u0644 \u062f\u0648\u0631 \u0648\u0627\u0644\u0645\u0633\u0624\u0648\u0644\u064a\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0642\u0639 \u0639\u0644\u0649 \u0639\u0627\u062a\u0642 \u0635\u0627\u062d\u0628\u0647. \" width=\"901\" height=\"1024\" srcset=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2025\/06\/11_Positions_in_the_field_of_User_Experience_-_2nd-901x1024.jpg 901w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2025\/06\/11_Positions_in_the_field_of_User_Experience_-_2nd-264x300.jpg 264w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2025\/06\/11_Positions_in_the_field_of_User_Experience_-_2nd-768x873.jpg 768w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2025\/06\/11_Positions_in_the_field_of_User_Experience_-_2nd-1351x1536.jpg 1351w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2025\/06\/11_Positions_in_the_field_of_User_Experience_-_2nd-1802x2048.jpg 1802w\" sizes=\"(max-width: 901px) 100vw, 901px\" \/><figcaption id=\"caption-attachment-41219\" class=\"wp-caption-text\">\u0627\u0644\u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u0644\u0627\u0632\u0645\u0629 \u0644\u0643\u0644 \u062f\u0648\u0631 \u0648\u0627\u0644\u0645\u0633\u0624\u0648\u0644\u064a\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0642\u0639 \u0639\u0644\u0649 \u0639\u0627\u062a\u0642 \u0635\u0627\u062d\u0628\u0647.<\/figcaption><\/figure>\n<h2><span style=\"font-weight: 400;\">\u0623\u0648\u0644\u064b\u0627: \u0645\u0635\u0645\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (UX Designer)<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0647\u0630\u0627 \u0647\u0648 \u0627\u0644\u0627\u0633\u0645 \u0627\u0644\u0623\u0643\u062b\u0631 \u0634\u0647\u0631\u0629 \u0641\u064a \u0639\u0627\u0644\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u060c \u0648\u064a\u064f\u0639\u062a\u0628\u0631 \u0627\u0644\u0623\u0648\u0633\u0639 \u0645\u0646 \u062d\u064a\u062b \u0646\u0637\u0627\u0642 \u0627\u0644\u0645\u0633\u0624\u0648\u0644\u064a\u0627\u062a. \u064a\u0639\u062a\u0645\u062f \u0645\u0635\u0645\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0639\u0644\u0649 \u0643\u0648\u0646\u0647 \u0634\u062e\u0635\u064b\u0627 \u201c\u0639\u0627\u0645\u0651\u0650\u064a \u0627\u0644\u0627\u062e\u062a\u0635\u0627\u0635\u201d (Generalist)\u060c \u064a\u0631\u0627\u0641\u0642 \u0627\u0644\u0645\u0634\u0631\u0648\u0639 \u0645\u0646\u0630 \u0628\u062f\u0627\u064a\u062a\u0647 \u0648\u062d\u062a\u0649 \u0646\u0647\u0627\u064a\u062a\u0647\u060c \u0648\u064a\u062d\u0631\u0635 \u0639\u0644\u0649 \u0623\u0646 \u062a\u0643\u0648\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0633\u0644\u0633\u0629 \u0648\u0641\u0639\u0651\u0627\u0644\u0629 \u0639\u0644\u0649 \u0637\u0648\u0644 \u0627\u0644\u0637\u0631\u064a\u0642. \u0628\u0645\u0639\u0646\u0649 \u0622\u062e\u0631\u060c \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0642\u0627\u062f\u0631\u064b\u0627 \u0639\u0644\u0649:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0628\u062d\u062b \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0625\u062c\u0631\u0627\u0621 \u0645\u0642\u0627\u0628\u0644\u0627\u062a \u0645\u0639 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0646\u0645\u0627\u0630\u062c \u0627\u0644\u0623\u0648\u0644\u064a\u0629 (Prototype Testing)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u062a\u0642\u0646\u064a\u0627\u062a \u0645\u062b\u0644 \u201c\u0641\u0631\u0632 \u0627\u0644\u0628\u0637\u0627\u0642\u0627\u062a\u201d (Card Sorting) \u0648\u063a\u064a\u0631\u0647\u0627<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0623\u0648 \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0645\u0634\u0627\u0628\u0647\u0629<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0641\u0647\u0645 \u0646\u0642\u0627\u0637 \u0627\u0644\u0642\u0648\u0629 \u0648\u0627\u0644\u0636\u0639\u0641 \u0644\u062f\u064a\u0647\u0645<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0627\u0633\u062a\u0646\u0627\u062f \u0625\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0628\u062d\u062b<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u062a\u062d\u062f\u064a\u062f \u0645\u0627 \u064a\u0631\u064a\u062f\u0647 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0648\u0623\u064a\u0646 \u062a\u0643\u0645\u0646 \u0622\u0644\u0627\u0645\u0647\u0645 (Pain Points)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0635\u064a\u0627\u063a\u0629 \u0627\u0644\u0634\u062e\u0635\u064a\u0627\u062a \u0627\u0644\u0627\u0641\u062a\u0631\u0627\u0636\u064a\u0629 (Personas) \u0648\u062e\u0637\u0648\u0637 \u0631\u062d\u0644\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (Journey Maps)<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0648\u0636\u0639 \u0647\u0646\u062f\u0633\u0629 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u062a\u062e\u0637\u064a\u0637 \u0647\u064a\u0643\u0644\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 (\u0633\u064a\u062a \u0645\u0627\u067e &#8211; Site Map)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0631\u0633\u0645 \u0627\u0644\u062e\u0631\u0627\u0626\u0637 \u0627\u0644\u0630\u0647\u0646\u064a\u0629 \u0644\u0644\u062a\u0646\u0642\u0644 (Information Architecture)<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0625\u0646\u0634\u0627\u0621 \u0627\u0644\u062a\u0635\u0627\u0645\u064a\u0645 \u0627\u0644\u0623\u0648\u0644\u064a\u0629<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0625\u0637\u0627\u0631\u0627\u062a \u0627\u0644\u0647\u064a\u0643\u0644\u064a\u0629 (Wireframes)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u062a\u062d\u0636\u064a\u0631 \u0627\u0644\u0646\u0645\u0627\u0630\u062c \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u064a\u0629 (Prototypes)<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0645\u0639 \u0641\u0631\u0642 \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u062a\u062e\u0635\u0635\u0627\u062a<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0645\u0639 \u0627\u0644\u0645\u0637\u0648\u0631\u064a\u0646\u060c \u0627\u0644\u0645\u0635\u0645\u0645\u064a\u0646 \u0627\u0644\u0645\u0631\u0626\u064a\u064a\u0646\u060c \u0648\u0645\u062f\u064a\u0631\u064a \u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0636\u0631\u0648\u0631\u0629 \u0648\u062c\u0648\u062f \u062d\u0633\u0651 \u0639\u0627\u0644\u064d \u0628\u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0644\u0636\u0645\u0627\u0646 \u0627\u0646\u0633\u062c\u0627\u0645 \u0627\u0644\u0639\u0645\u0644<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u0629 \u0644\u0645\u0635\u0645\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u0639\u0627\u0637\u0641 \u0645\u0639 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645: \u0623\u0646 \u062a\u0636\u0639 \u0646\u0641\u0633\u0643 \u0645\u0643\u0627\u0646\u0647 \u0648\u062a\u0641\u0647\u0645 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647 \u0648\u062a\u062d\u062f\u064a\u0627\u062a\u0647.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0648\u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u062c\u0645\u0627\u0639\u064a: \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u062a\u0648\u0635\u064a\u0644 \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0648\u0627\u0644\u0631\u0624\u0649 \u0644\u0628\u0642\u064a\u0629 \u0623\u0639\u0636\u0627\u0621 \u0627\u0644\u0641\u0631\u064a\u0642 \u0628\u0633\u0644\u0627\u0633\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u0646\u0638\u064a\u0645 \u0648\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0627\u062a: \u0628\u0645\u0627 \u0623\u0646 \u0627\u0644\u0645\u0635\u0645\u0645 \u064a\u062a\u0627\u0628\u0639 \u0645\u0631\u0627\u062d\u0644 \u0645\u062a\u0639\u062f\u062f\u0629\u060c \u064a\u062c\u0628 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0648\u0642\u062a \u0648\u0627\u0644\u0645\u0647\u0627\u0645 \u0628\u0641\u0639\u0627\u0644\u064a\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0627\u0644\u0646\u0642\u062f\u064a: \u062a\u062d\u0644\u064a\u0644 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0628\u0634\u0643\u0644 \u0645\u0639\u0645\u0651\u0642 \u0648\u062a\u0642\u062f\u064a\u0645 \u062d\u0644\u0648\u0644 \u0645\u0628\u062a\u0643\u0631\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0625\u062c\u0631\u0627\u0621 \u0628\u062d\u0648\u062b \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0646\u062a\u0627\u0626\u062c: \u0641\u0647\u0645 \u0645\u0646\u0647\u062c\u064a\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0648\u062a\u0641\u0633\u064a\u0631 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u0644\u0635\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u0647\u0627\u0631\u0627\u062a \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0625\u0637\u0627\u0631\u0627\u062a \u0648\u0627\u0644\u0646\u0645\u0627\u0630\u062c: \u0625\u062c\u0627\u062f\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u062f\u0648\u0627\u062a \u0645\u062b\u0644 Wireframing \u0648Prototyping \u0644\u062a\u0648\u0636\u064a\u062d \u0627\u0644\u0641\u0643\u0631\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0625\u062a\u0642\u0627\u0646 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0642\u064a\u0627\u0633\u064a\u0629 \u0641\u064a \u0627\u0644\u0635\u0646\u0627\u0639\u0629: \u0645\u062b\u0644 OmniGraffle\u060c InDesign\u060c InVision\u060c \u0623\u0648 \u0623\u062f\u0648\u0627\u062a \u0623\u062e\u0631\u0649 \u0645\u0634\u0627\u0628\u0647\u0629 \u062a\u0633\u0647\u0651\u0644 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0648\u0627\u0644\u062a\u0648\u062b\u064a\u0642.<\/span><\/li>\n<\/ul>\n<h4><span style=\"font-weight: 400;\">\u0645\u0644\u0627\u062d\u0638\u0629 \u0647\u0627\u0645\u0629:<\/span><\/h4>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u0641\u064a \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0643\u0628\u0631\u0649 \u0627\u0644\u062a\u064a \u062a\u0645\u062a\u0644\u0643 \u0645\u062a\u062e\u0635\u0635\u064a\u0646 \u0645\u062a\u0645\u0631\u0633\u064a\u0646 \u0641\u064a \u0623\u0628\u062d\u0627\u062b \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (UX Researchers)\u060c \u0642\u062f \u064a\u062a\u0643\u0641\u0644 \u0647\u0624\u0644\u0627\u0621 \u0628\u0645\u0631\u0627\u062d\u0644 \u0627\u0644\u0628\u062d\u062b \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644\u060c \u0641\u064a \u062d\u064a\u0646 \u064a\u064f\u0631\u0643\u0651\u0632 \u0645\u0635\u0645\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0628\u0634\u0643\u0644 \u0623\u0643\u0628\u0631 \u0639\u0644\u0649 \u0628\u0646\u0627\u0621 \u0627\u0644\u0625\u0637\u0627\u0631\u0627\u062a \u0648\u0627\u0644\u062a\u0635\u0627\u0645\u064a\u0645 \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u064a\u0629 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0628\u062d\u062b. \u0623\u0645\u0627 \u0641\u064a \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0623\u0635\u063a\u0631\u060c \u0641\u0642\u062f \u064a\u064f\u0637\u0644\u0628 \u0645\u0646\u0643 \u062a\u0648\u0644\u064a \u0627\u0644\u062c\u0627\u0646\u0628\u064a\u0646 (\u0627\u0644\u0628\u062d\u062b \u0648\u0627\u0644\u062a\u0635\u0645\u064a\u0645) \u0643\u0627\u0645\u0644\u064a\u0646 \u0628\u0646\u0641\u0633\u0643.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0630\u064a \u0635\u0644\u0629: <\/span><a href=\"https:\/\/uxwritingar.com\/staging\/user-experience\/26273\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u0623\u0633\u0627\u0644\u064a\u0628 \u0623\u0628\u062d\u0627\u062b \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (UX research method)<\/span><\/a><\/p>\n<h2><span style=\"font-weight: 400;\">\u0645\u0635\u0645\u0645 \u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (UI Designer)<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0645\u0635\u0645\u0645\u0648 \u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0645\u0633\u0624\u0648\u0644\u0648\u0646 \u0639\u0646 \u062a\u0635\u0645\u064a\u0645 \u062c\u0645\u064a\u0639 \u0627\u0644\u0634\u0627\u0634\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0634\u0643\u0651\u0644 \u0627\u0644\u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0644\u0644\u0645\u0646\u062a\u062c\u060c \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0641\u0631\u062f\u064a\u0629 \u0627\u0644\u0645\u0648\u062c\u0648\u062f\u0629 \u0639\u0644\u0649 \u0643\u0644 \u0634\u0627\u0634\u0629. \u0644\u0630\u0644\u0643\u060c \u064a\u0623\u062e\u0630\u0648\u0646 \u0628\u0639\u064a\u0646 \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 \u0643\u0644\u0651\u064b\u0627 \u0645\u0646 \u0627\u0644\u062a\u0646\u0633\u064a\u0642 \u0627\u0644\u0639\u0627\u0645 \u0644\u0643\u0644 \u0634\u0627\u0634\u0629 \u0639\u0644\u0649 \u062d\u062f\u0629 \u0648\u0643\u064a\u0641\u064a\u0629 \u062a\u0645\u0627\u0634\u064a \u062c\u0645\u064a\u0639 \u0627\u0644\u0634\u0627\u0634\u0627\u062a \u0645\u0639\u064b\u0627. \u064a\u062a\u0631\u0643\u0632 \u0639\u0645\u0644\u0647\u0645 \u0641\u064a \u0627\u0644\u0645\u0631\u0627\u062d\u0644 \u0627\u0644\u0645\u062a\u0623\u062e\u0631\u0629 \u0645\u0646 \u0639\u0645\u0644\u064a\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u060c \u0625\u0630 \u064a\u0642\u0648\u0645\u0648\u0646 \u0628\u0625\u0646\u0634\u0627\u0621 \u0646\u0645\u0627\u0630\u062c \u0623\u0648\u0644\u064a\u0629 \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062f\u0642\u0629 \u062a\u064f\u0638\u0647\u0631 \u0627\u0644\u0634\u0643\u0644 \u0627\u0644\u0646\u0647\u0627\u0626\u064a \u0644\u0644\u0648\u0627\u062c\u0647\u0629. \u0648\u0644\u0623\u0646 \u062a\u0631\u0643\u064a\u0632\u0647\u0645 \u0645\u0646\u0635\u0628\u0651 \u0639\u0644\u0649 \u0627\u0644\u062c\u0648\u0627\u0646\u0628 \u0627\u0644\u0628\u0635\u0631\u064a\u0629\u060c \u064a\u062c\u0628 \u0623\u0646 \u064a\u0636\u0645\u0646\u0648\u0627 \u062a\u0648\u0627\u0641\u0642 \u062a\u0635\u0627\u0645\u064a\u0645\u0647\u0645 \u0645\u0639 \u0625\u0631\u0634\u0627\u062f\u0627\u062a \u0648\u0647\u0648\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u0633\u0624\u0648\u0644\u064a\u0627\u062a \u0627\u0644\u0648\u0638\u064a\u0641\u064a\u0629<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0625\u062c\u0631\u0627\u0621 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u062a\u0635\u0627\u0645\u064a\u0645 \u0627\u0644\u062d\u0627\u0644\u064a\u0629<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0633\u0648\u0627\u0621 \u0628\u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0645\u0639 \u0645\u0635\u0645\u0645\u064a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0623\u0648 \u0628\u0634\u0643\u0644 \u0645\u0633\u062a\u0642\u0644\u060c \u0644\u062a\u062d\u062f\u064a\u062f \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0646\u062a\u062c.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0644\u0641\u0647\u0645 \u062a\u0648\u0642\u0639\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u062a\u062c\u0627\u0647 \u0627\u0644\u0645\u0646\u062a\u062c \u0648\u064a\u062a\u0635\u0631\u0641 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u062a\u062c\u0631\u0628\u062a\u0647\u0645 \u0645\u0639 \u0645\u0646\u062a\u062c\u0627\u062a \u0645\u0645\u0627\u062b\u0644\u0629.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u0639\u0645\u0644\u064a \u0641\u064a \u0627\u0644\u062a\u0635\u0645\u064a\u0645<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u062d\u0648\u0644 \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u062e\u0637\u0648\u0637 \u0648\u0644\u0648\u062d\u0627\u062a \u0627\u0644\u0623\u0644\u0648\u0627\u0646.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0634\u0639\u0627\u0631\u0627\u062a \u0648\u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0641\u0631\u062f\u064a\u0629 \u0645\u062b\u0644 \u0627\u0644\u0623\u0632\u0631\u0627\u0631 \u0648\u0627\u0644\u0623\u064a\u0642\u0648\u0646\u0627\u062a \u0648\u0627\u0644\u0646\u0645\u0627\u0630\u062c.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u064a<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u062a\u062d\u062f\u064a\u062f \u062e\u0635\u0627\u0626\u0635 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0644\u0643\u0644 \u0639\u0646\u0635\u0631 \u0648\u0627\u062c\u0647\u0629: \u0645\u062b\u0644 \u0625\u0646\u0634\u0627\u0621 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0645\u062a\u062d\u0631\u0643\u0629 \u0648\u062a\u062d\u062f\u064a\u062f \u0645\u0627 \u064a\u062d\u062f\u062b \u0639\u0646\u062f \u0646\u0642\u0631 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0639\u0644\u0649 \u0632\u0631 \u0645\u0639\u064a\u0651\u0646.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0625\u0639\u062f\u0627\u062f \u0627\u0644\u0625\u0637\u0627\u0631\u0627\u062a \u0627\u0644\u0623\u0648\u0644\u064a\u0629 (Wireframes) \u0648\u0627\u0644\u0646\u0645\u0627\u0630\u062c \u0627\u0644\u0623\u0648\u0644\u064a\u0629 (Prototypes)<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0644\u062a\u0648\u0636\u064a\u062d \u0627\u0644\u0634\u0643\u0644 \u0627\u0644\u0646\u0647\u0627\u0626\u064a \u0644\u0644\u0648\u0627\u062c\u0647\u0629 \u0642\u0628\u0644 \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u0637\u0648\u064a\u0631.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u0633\u0644\u064a\u0645 \u0627\u0644\u062a\u0635\u0627\u0645\u064a\u0645 \u0644\u0644\u0645\u0637\u0648\u0631\u064a\u0646<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u062a\u062c\u0647\u064a\u0632 \u0627\u0644\u0645\u0644\u0641\u0627\u062a \u0648\u0627\u0644\u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u0644\u0627\u0632\u0645\u0629 \u0628\u062d\u064a\u062b \u064a\u062a\u0645\u0643\u0646 \u0641\u0631\u064a\u0642 \u0627\u0644\u062a\u0637\u0648\u064a\u0631 \u0645\u0646 \u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0628\u062f\u0642\u0629.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u0637\u0648\u064a\u0631 \u0648\u0635\u064a\u0627\u0646\u0629 \u062f\u0644\u064a\u0644 \u0646\u0645\u0637 \u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (UI Style Guide)<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0644\u0636\u0645\u0627\u0646 \u0627\u0644\u0627\u062a\u0633\u0627\u0642 \u0627\u0644\u0628\u0635\u0631\u064a \u0648\u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0648\u062d\u062f\u0629 \u0639\u0628\u0631 \u062c\u0645\u064a\u0639 \u0634\u0627\u0634\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u0629<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0641\u0647\u0645 \u0623\u0633\u0627\u0633\u064a\u0627\u062a \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0628\u0635\u0631\u064a<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0645\u062b\u0644 \u0645\u0628\u0627\u062f\u0626 \u0627\u0644\u0637\u0628\u0627\u0639\u0629 (Typography) \u0648\u0646\u0638\u0631\u064a\u0629 \u0627\u0644\u0623\u0644\u0648\u0627\u0646.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0625\u0644\u0645\u0627\u0645 \u0628\u0645\u0628\u0627\u062f\u0626 \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u064a<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0644\u0641\u0647\u0645 \u0643\u064a\u0641\u064a\u0629 \u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0645\u0639 \u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0648\u0627\u062c\u0647\u0629.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u0639\u0631\u0641\u0629 \u0639\u0645\u0644\u064a\u0629 \u0628\u0645\u0628\u0627\u062f\u0626 \u0648\u0639\u0645\u0644\u064a\u0627\u062a \u062a\u0635\u0645\u064a\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (UX)<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0644\u0641\u0647\u0645 \u0627\u0644\u0633\u064a\u0627\u0642 \u0627\u0644\u0639\u0627\u0645 \u0648\u0643\u064a\u0641\u064a\u0629 \u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0628\u0635\u0631\u064a\u0629 \u0639\u0644\u0649 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0625\u0646\u0634\u0627\u0621 \u0627\u0644\u0625\u0637\u0627\u0631\u0627\u062a \u0627\u0644\u0623\u0648\u0644\u064a\u0629 \u0648\u0627\u0644\u0646\u0645\u0627\u0630\u062c \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u064a\u0629<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u062f\u0648\u0627\u062a \u0645\u0623\u0644\u0648\u0641\u0629 \u0644\u062f\u0649 \u0641\u0631\u0642 \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0648\u0627\u0644\u062a\u0637\u0648\u064a\u0631.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0625\u062a\u0642\u0627\u0646 \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0635\u0646\u0627\u0639\u0629<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0645\u062b\u0644 Adobe XD\u060c Sketch\u060c Figma\u060c \u0623\u0648 \u0623\u064a \u0623\u062f\u0648\u0627\u062a \u0623\u062e\u0631\u0649 \u0645\u062a\u0639\u0627\u0631\u0641 \u0639\u0644\u064a\u0647\u0627 \u0641\u064a \u062a\u0635\u0645\u064a\u0645 \u0648\u0627\u062c\u0647\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0641\u0647\u0645 \u0647\u0646\u062f\u0633\u0629 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0623\u064a \u0645\u0639\u0631\u0641\u0629 \u0643\u064a\u0641\u064a\u0629 \u062a\u0646\u0638\u064a\u0645 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u062a\u0633\u0644\u0633\u0644 \u0627\u0644\u0645\u0646\u0637\u0642\u064a \u0644\u0644\u0639\u0646\u0627\u0635\u0631 \u062f\u0627\u062e\u0644 \u0627\u0644\u0634\u0627\u0634\u0629.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u0639\u0631\u0641\u0629 \u0623\u0633\u0627\u0633\u064a\u0627\u062a \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0645\u062a\u062c\u0627\u0648\u0628 (Responsive Design)<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0644\u0636\u0645\u0627\u0646 \u062a\u0648\u0627\u0641\u0642 \u0627\u0644\u062a\u0635\u0627\u0645\u064a\u0645 \u0645\u0639 \u0645\u062e\u062a\u0644\u0641 \u0623\u062d\u062c\u0627\u0645 \u0627\u0644\u0634\u0627\u0634\u0627\u062a \u0648\u0627\u0644\u0623\u062c\u0647\u0632\u0629.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u0635\u0645\u064a\u0645 \u0648\u0627\u062c\u0647\u0627\u062a \u0634\u0627\u0645\u0644\u0629 \u0648\u0633\u0647\u0644\u0629 \u0627\u0644\u0648\u0635\u0648\u0644 (Inclusivity &amp; Accessibility)<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0644\u0636\u0645\u0627\u0646 \u0642\u062f\u0631\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0645\u0646 \u062c\u0645\u064a\u0639 \u0627\u0644\u0642\u062f\u0631\u0627\u062a \u0639\u0644\u0649 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u0646\u062a\u062c \u0628\u0633\u0647\u0648\u0644\u0629.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0630\u064a \u0635\u0644\u0629: <\/span><a href=\"https:\/\/uxwritingar.com\/staging\/user-interface\/26017\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u0645\u0627 \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (UX) \u0648\u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (UI)<\/span><\/a><\/p>\n<h2><span style=\"font-weight: 400;\">\u0645\u0635\u0645\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (UX\/UI Designer)<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0645\u0635\u0645\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u064a\u062c\u0645\u0639 \u0628\u064a\u0646 \u0645\u0633\u0624\u0648\u0644\u064a\u0627\u062a \u0645\u0635\u0645\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (UX) \u0648\u0645\u0635\u0645\u0645 \u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (UI) \u0641\u064a \u0622\u0646\u064d \u0648\u0627\u062d\u062f. \u064a\u064f\u0641\u0636\u0651\u064e\u0644 \u0639\u0627\u062f\u0629\u064b \u0623\u0646 \u064a\u062a\u0648\u0644\u0651\u0649 \u0634\u062e\u0635\u0627\u0646 \u0645\u062e\u062a\u0644\u0641\u0627\u0646 \u0647\u0630\u0647 \u0627\u0644\u0645\u0633\u0624\u0648\u0644\u064a\u0627\u062a \u0644\u062a\u062e\u0635\u0635 \u0643\u0644 \u0637\u0631\u0641 \u0641\u064a \u0639\u0645\u0644\u0647\u060c \u0648\u0644\u0643\u0646 \u0641\u064a \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0635\u063a\u064a\u0631\u0629 \u0623\u0648 \u0627\u0644\u0641\u0631\u0642 \u0627\u0644\u062a\u064a \u0644\u0627 \u062a\u0636\u0645 \u0625\u0644\u0627 \u0639\u062f\u062f\u064b\u0627 \u0645\u062d\u062f\u0648\u062f\u064b\u0627 \u0645\u0646 \u0627\u0644\u0645\u062e\u062a\u0635\u064a\u0646\u060c \u0642\u062f \u064a\u0643\u0644\u0641 \u0634\u062e\u0635 \u0648\u0627\u062d\u062f \u0628\u0625\u062f\u0627\u0631\u0629 \u0643\u0644\u0627 \u0627\u0644\u062c\u0627\u0646\u0628\u064a\u0646.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u0647\u0627\u0645 \u0648\u0627\u0644\u0645\u0647\u0627\u0631\u0627\u062a<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062f\u0645\u062c \u0645\u0647\u0627\u0645 \u0627\u0644\u0628\u062d\u062b \u0648\u0641\u0647\u0645 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 (\u0643\u0645\u0627 \u0641\u064a \u062f\u0648\u0631 \u0645\u0635\u0645\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0625\u0646\u0634\u0627\u0621 \u0627\u0644\u0625\u0637\u0627\u0631\u0627\u062a \u0627\u0644\u0623\u0648\u0644\u064a\u0629 \u0648\u0627\u0644\u0646\u0645\u0627\u0630\u062c \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u064a\u0629 \u0644\u062a\u0648\u0636\u064a\u062d \u0647\u064a\u0643\u0644 \u0648\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0643\u0627\u0645\u0644\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0628\u0635\u0631\u064a\u0629 \u0648\u062a\u0646\u0633\u064a\u0642\u0647\u0627 \u0645\u062b\u0644 \u0627\u0644\u0623\u0632\u0631\u0627\u0631 \u0648\u0627\u0644\u0623\u064a\u0642\u0648\u0646\u0627\u062a \u0648\u0627\u0644\u0646\u0635\u0648\u0635 (\u0643\u0645\u0627 \u0641\u064a \u062f\u0648\u0631 \u0645\u0635\u0645\u0645 \u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0636\u0645\u0627\u0646 \u0627\u0644\u062a\u0648\u0627\u0641\u0642 \u0645\u0639 \u0625\u0631\u0634\u0627\u062f\u0627\u062a \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u062a\u0637\u0628\u064a\u0642\u0647\u0627 \u0641\u064a \u062c\u0645\u064a\u0639 \u0634\u0627\u0634\u0627\u062a \u0627\u0644\u0648\u0627\u062c\u0647\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0627\u0644\u0648\u062b\u064a\u0642 \u0645\u0639 \u0641\u0631\u0642 \u0627\u0644\u062a\u0637\u0648\u064a\u0631 \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0644\u0636\u0645\u0627\u0646 \u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0628\u0627\u0644\u0634\u0643\u0644 \u0627\u0644\u0635\u062d\u064a\u062d.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0628\u0634\u0643\u0644 \u0639\u0627\u0645\u060c \u064a\u062a\u0637\u0644\u0628 \u0647\u0630\u0627 \u0627\u0644\u062f\u0648\u0631 \u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u062a\u0646\u0642\u0644 \u0628\u064a\u0646 \u0645\u0647\u0627\u0645 \u0627\u0644\u0628\u062d\u062b \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0645\u0646 \u062c\u0647\u0629\u060c \u0648\u0645\u0647\u0627\u0645 \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0628\u0635\u0631\u064a \u0648\u0627\u0644\u062a\u0641\u0627\u0635\u064a\u0644 \u0627\u0644\u062f\u0642\u064a\u0642\u0629 \u0645\u0646 \u062c\u0647\u0629 \u0623\u062e\u0631\u0649.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u0645\u062f\u064a\u0631 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (UX Manager)<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0645\u062f\u064a\u0631 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0647\u0648 \u0627\u0644\u0645\u0633\u0624\u0648\u0644 \u0627\u0644\u0623\u0648\u0644 \u0639\u0646 \u0641\u0631\u064a\u0642 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0641\u064a \u0627\u0644\u0645\u0624\u0633\u0633\u0629. \u062f\u0648\u0631\u0647 \u064a\u062a\u0639\u062f\u0649 \u062c\u0627\u0646\u0628 \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0648\u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u062a\u0642\u0646\u064a\u0629\u061b \u0641\u0647\u0648 \u064a\u0646\u0633\u0651\u0642 \u0639\u0645\u0644 \u0627\u0644\u0641\u0631\u064a\u0642\u060c \u0648\u064a\u064f\u0639\u0637\u064a \u0627\u0644\u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0648\u064a\u062d\u0631\u0635 \u0639\u0644\u0649 \u062a\u0637\u0648\u064a\u0631 \u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u0623\u0639\u0636\u0627\u0621 \u0648\u0636\u0645\u0627\u0646 \u062a\u0648\u0627\u0641\u0642 \u0639\u0645\u0644\u0647\u0645 \u0645\u0639 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0634\u0631\u0643\u0629.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u0633\u0624\u0648\u0644\u064a\u0627\u062a \u0627\u0644\u0648\u0638\u064a\u0641\u064a\u0629<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062c\u0645\u064a\u0639 \u0645\u0647\u0627\u0645 \u0645\u0635\u0645\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0639\u0644\u0649 \u062f\u0631\u0627\u064a\u0629 \u0628\u0645\u0647\u0627\u0645 \u0627\u0644\u0628\u062d\u062b\u060c \u0627\u0644\u062a\u0635\u0645\u064a\u0645\u060c \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0648\u0627\u0644\u062a\u0648\u062b\u064a\u0642\u060c \u062d\u062a\u0649 \u064a\u0643\u0648\u0646 \u0642\u0627\u062f\u0631\u064b\u0627 \u0639\u0644\u0649 \u062a\u0642\u064a\u064a\u0645 \u062c\u0648\u062f\u0629 \u0639\u0645\u0644 \u0627\u0644\u0641\u0631\u064a\u0642.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u0646\u0633\u064a\u0642 \u0648\u0627\u0644\u0625\u0634\u0631\u0627\u0641 \u0639\u0644\u0649 \u0641\u0631\u064a\u0642 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0645\u0647\u0627\u0645 \u0639\u0644\u0649 \u0623\u0639\u0636\u0627\u0621 \u0627\u0644\u0641\u0631\u064a\u0642 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u062e\u0628\u0631\u0627\u062a\u0647\u0645 \u0648\u0642\u062f\u0631\u0627\u062a\u0647\u0645.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0645\u062a\u0627\u0628\u0639\u0629 \u062a\u0642\u062f\u0645 \u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639 \u0648\u0627\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0627\u0644\u062a\u0632\u0627\u0645\u0647\u0627 \u0628\u0627\u0644\u062c\u062f\u0627\u0648\u0644 \u0627\u0644\u0632\u0645\u0646\u064a\u0629 \u0648\u0627\u0644\u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u0629.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u0645\u062b\u064a\u0644 \u062e\u0628\u0631\u0627\u062a \u0641\u0631\u064a\u0642 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u062f\u0627\u062e\u0644 \u0627\u0644\u0634\u0631\u0643\u0629<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0639\u0631\u0636 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0623\u0628\u062d\u0627\u062b \u0648\u0627\u0644\u062a\u0635\u0627\u0645\u064a\u0645 \u0623\u0645\u0627\u0645 \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0645\u0635\u0644\u062d\u0629 (Stakeholders).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u0648\u0633\u0637 \u0628\u064a\u0646 \u0627\u0644\u0641\u0631\u064a\u0642 \u0627\u0644\u0625\u062f\u0627\u0631\u064a \u0648\u0641\u0631\u064a\u0642 \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0644\u0636\u0645\u0627\u0646 \u062a\u0648\u0627\u0641\u0642 \u0627\u0644\u0631\u0624\u0649 \u0648\u0627\u0644\u0623\u0647\u062f\u0627\u0641.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u062d\u0631\u0635 \u0639\u0644\u0649 \u0627\u0644\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0645\u0647\u0646\u064a \u0644\u0623\u0639\u0636\u0627\u0621 \u0627\u0644\u0641\u0631\u064a\u0642<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u062a\u0646\u0638\u064a\u0645 \u0648\u0631\u0634 \u0639\u0645\u0644 \u0648\u062f\u0648\u0631\u0627\u062a \u062a\u062f\u0631\u064a\u0628\u064a\u0629 \u062f\u0627\u062e\u0644\u064a\u0629 \u0623\u0648 \u062e\u0627\u0631\u062c\u064a\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u062a\u0634\u062c\u064a\u0639 \u0627\u0644\u0627\u0637\u0644\u0627\u0639 \u0627\u0644\u0645\u0633\u062a\u0645\u0631 \u0639\u0644\u0649 \u0623\u062d\u062f\u062b \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0648\u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0641\u064a \u0645\u062c\u0627\u0644 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u0629<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0641\u0639\u0651\u0627\u0644\u0629 \u0644\u0644\u0623\u0634\u062e\u0627\u0635<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u062a\u062d\u0641\u064a\u0632 \u0627\u0644\u0641\u0631\u064a\u0642 \u0648\u062a\u0648\u062c\u064a\u0647\u0647 \u0646\u062d\u0648 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0623\u0647\u062f\u0627\u0641.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u0647\u0627\u0631\u0627\u062a \u062a\u0648\u0627\u0635\u0644 \u0648\u062a\u0646\u0638\u064a\u0645 \u0645\u0645\u062a\u0627\u0632\u0629<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0644\u062a\u0646\u0633\u064a\u0642 \u0627\u0644\u0639\u0645\u0644 \u0628\u064a\u0646 \u0623\u0639\u0636\u0627\u0621 \u0627\u0644\u0641\u0631\u064a\u0642 \u0648\u0627\u0644\u0623\u0642\u0633\u0627\u0645 \u0627\u0644\u0623\u062e\u0631\u0649 \u062f\u0627\u062e\u0644 \u0627\u0644\u0634\u0631\u0643\u0629.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u062a\u0627\u0628\u0639\u0629 \u0623\u062d\u062f\u062b \u0627\u0644\u062a\u0637\u0648\u0631\u0627\u062a \u0641\u064a \u0635\u0646\u0627\u0639\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0645\u0642\u0627\u0644\u0627\u062a\u060c \u062d\u0636\u0648\u0631 \u0627\u0644\u0645\u0624\u062a\u0645\u0631\u0627\u062a \u0648\u0627\u0644\u0646\u062f\u0648\u0627\u062a\u060c \u0648\u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643 \u0641\u064a \u0627\u0644\u0645\u062c\u062a\u0645\u0639\u0627\u062a \u0627\u0644\u0645\u0647\u0646\u064a\u0629.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h4><span style=\"font-weight: 400;\">\u0646\u0635\u064a\u062d\u0629 \u0644\u0644\u0645\u0633\u0627\u0631 \u0627\u0644\u0645\u0647\u0646\u064a:<\/span><\/h4>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u0637\u0645\u062d \u0644\u062a\u0648\u0644\u064a \u062f\u0648\u0631 \u0642\u064a\u0627\u062f\u064a \u0641\u064a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u060c \u0631\u0643\u0651\u0632 \u0639\u0644\u0649 \u062a\u0637\u0648\u064a\u0631 \u0645\u0647\u0627\u0631\u0627\u062a\u0643 \u0627\u0644\u0642\u064a\u0627\u062f\u064a\u0629 \u0628\u062c\u0627\u0646\u0628 \u0625\u062a\u0642\u0627\u0646\u0643 \u0627\u0644\u062a\u0642\u0646\u064a\u060c \u0648\u0627\u062d\u0631\u0635 \u0639\u0644\u0649 \u0627\u0644\u0627\u0637\u0644\u0627\u0639 \u0627\u0644\u062f\u0627\u0626\u0645 \u0639\u0644\u0649 \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0648\u062a\u0648\u062c\u0647\u0627\u062a \u0627\u0644\u0633\u0648\u0642.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0630\u064a \u0635\u0644\u0629: 9<\/span><a href=\"https:\/\/uxwritingar.com\/staging\/ux-writing\/26289\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> \u062e\u0637\u0648\u0627\u062a \u0644\u0625\u062c\u0631\u0627\u0621 \u0623\u0628\u062d\u0627\u062b \u062a\u062c\u0631\u0628\u0629 \u0645\u0633\u062a\u062e\u062f\u0645 \u0646\u0627\u062c\u062d\u0629<\/span><\/a><\/p>\n<h2><span style=\"font-weight: 400;\">\u0628\u0627\u062d\u062b \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (UX Researcher)<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u064a\u062e\u062a\u0635 \u0628\u0627\u062d\u062b \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0628\u062c\u0627\u0646\u0628 \u0627\u0644\u0623\u0628\u062d\u0627\u062b \u062f\u0627\u062e\u0644 \u0639\u0645\u0644\u064a\u0629 \u062a\u0635\u0645\u064a\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645. \u0645\u0647\u0645\u062a\u0647 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0647\u064a<\/span><a href=\"https:\/\/uxwritingar.com\/staging\/user-experience\/19914\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> \u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0633\u0648\u0627\u0621 \u0643\u0645\u064a\u0629 \u0623\u0648 \u0646\u0648\u0639\u064a\u0629 \u0648\u0645\u0639\u0627\u0644\u062c\u062a\u0647\u0627<\/span><\/a><span style=\"font-weight: 400;\">\u060c \u062b\u0645 \u062a\u0642\u062f\u064a\u0645 \u0646\u062a\u0627\u0626\u062c \u0648\u0627\u0633\u062a\u0646\u062a\u0627\u062c\u0627\u062a \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0631\u0634\u062f \u0627\u0644\u0645\u0635\u0645\u0645\u064a\u0646. \u064a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0645\u0647\u0627\u0631\u0627\u062a \u0645\u062a\u0646\u0648\u0639\u0629 \u0641\u064a \u062c\u0645\u0639 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u062a\u062d\u0644\u064a\u0644\u0647\u0627\u060c \u0648\u0643\u0630\u0644\u0643 \u0641\u064a \u0639\u0631\u0636\u0647\u0627 \u0628\u0634\u0643\u0644 \u0648\u0627\u0636\u062d \u0648\u0645\u0642\u0646\u0639 \u0644\u0628\u0642\u064a\u0629 \u0623\u0639\u0636\u0627\u0621 \u0627\u0644\u0641\u0631\u064a\u0642.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u0633\u0624\u0648\u0644\u064a\u0627\u062a \u0627\u0644\u0648\u0638\u064a\u0641\u064a\u0629<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0625\u062c\u0631\u0627\u0621 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u062a\u0642\u0646\u064a\u0627\u062a \u0646\u0648\u0639\u064a\u0629 (\u0645\u062b\u0644 \u0645\u0642\u0627\u0628\u0644\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0648\u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0627\u0644\u0645\u0631\u0643\u0632\u0629) \u0648\u062a\u0642\u0646\u064a\u0627\u062a \u0643\u0645\u064a\u0629 (\u0645\u062b\u0644 \u0627\u0633\u062a\u0628\u064a\u0627\u0646\u0627\u062a A\/B Tests).<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u0634\u0627\u0648\u0631 \u0645\u0639 \u0641\u0631\u064a\u0642 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0644\u062a\u062d\u062f\u064a\u062f \u0646\u0648\u0639 \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0623\u0646\u0633\u0628 \u0644\u0643\u0644 \u0645\u0631\u062d\u0644\u0629 \u0645\u0646 \u0627\u0644\u0645\u0634\u0631\u0648\u0639 \u0648\u0623\u064a \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u064a\u062c\u0628 \u0623\u0646 \u064a\u062c\u064a\u0628 \u0639\u0646\u0647\u0627 \u0627\u0644\u0628\u062d\u062b.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062c\u0645\u0639\u0629<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u062a\u0641\u0633\u064a\u0631 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0648\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0646\u0645\u0627\u0637 \u0648\u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0633\u0627\u0639\u062f \u0641\u064a \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062a\u0635\u0645\u064a\u0645.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0625\u0639\u062f\u0627\u062f \u0645\u0633\u062a\u0646\u062f\u0627\u062a \u0627\u0644\u0646\u062a\u0627\u0626\u062c<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0635\u064a\u0627\u063a\u0629 \u0634\u062e\u0635\u064a\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 (Personas)\u060c \u062e\u0631\u0627\u0626\u0637 \u0631\u062d\u0644\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (Journey Maps)\u060c \u0648\u0642\u0635\u0635 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (User Stories).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0625\u0639\u062f\u0627\u062f \u0639\u0631\u0648\u0636 \u062a\u0642\u062f\u064a\u0645\u064a\u0629 (Presentations) \u062a\u0644\u062e\u0635 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0628\u062d\u062b \u0648\u062a\u0648\u0635\u064a\u0627\u062a\u0647.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u062a\u0648\u0635\u064a\u0627\u062a \u0627\u0644\u0645\u0628\u0646\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0628\u062d\u062b<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0627\u062a \u0648\u0627\u0644\u0645\u0634\u0627\u0643\u0644 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0645\u0639\u0627\u0644\u062c\u062a\u0647\u0627 \u0641\u064a \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0627\u0633\u062a\u0646\u0627\u062f\u064b\u0627 \u0625\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u0629<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u0639\u0631\u0641\u0629 \u0628\u0639\u0644\u0645 \u0627\u0644\u0646\u0641\u0633 \u0623\u0648 \u0627\u0644\u0639\u0644\u0648\u0645 \u0627\u0644\u0645\u0639\u0631\u0641\u064a\u0629<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0644\u0641\u0647\u0645 \u0633\u0644\u0648\u0643\u064a\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0648\u062f\u0648\u0627\u0641\u0639\u0647\u0645 \u0648\u0642\u062f\u0631\u062a\u0647\u0645 \u0639\u0644\u0649 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0641\u0647\u0645 \u0639\u0645\u064a\u0642 \u0644\u0645\u0628\u0627\u062f\u0626 \u062a\u0635\u0645\u064a\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (UX)<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0644\u0645\u0639\u0631\u0641\u0629 \u0643\u064a\u0641 \u062a\u0624\u062b\u0631 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0628\u062d\u062b \u0639\u0644\u0649 \u0645\u0631\u0627\u062d\u0644 \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0648\u0627\u0644\u062a\u0648\u0627\u0635\u0644<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0644\u0646\u0642\u0644 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0628\u0648\u0636\u0648\u062d \u0644\u0623\u0639\u0636\u0627\u0621 \u0641\u0631\u064a\u0642 \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0648\u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0645\u0635\u0644\u062d\u0629.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u062e\u0628\u0631\u0629 \u0641\u064a \u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0643\u0645\u064a\u0629 \u0648\u0627\u0644\u0646\u0648\u0639\u064a\u0629<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0645\u062b\u0644 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0627\u0633\u062a\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u0645\u0642\u0627\u0628\u0644\u0627\u062a\u060c \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0625\u062d\u0635\u0627\u0626\u064a\u0629.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u062a\u0641\u0633\u064a\u0631\u0647\u0627<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u062f\u0648\u0627\u062a \u062a\u062d\u0644\u064a\u0644 \u0645\u062b\u0644 SPSS \u0623\u0648 NVivo \u0623\u0648 \u062d\u062a\u0649 Excel.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u0639\u0631\u0636 \u0648\u0627\u0644\u062a\u0642\u062f\u064a\u0645<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0644\u0635\u064a\u0627\u063a\u0629 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0641\u064a \u0639\u0631\u0648\u0636 \u0648\u0627\u0636\u062d\u0629 \u062a\u0644\u0647\u0645 \u0641\u0631\u064a\u0642 \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0644\u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h4><span style=\"font-weight: 400;\">\u0644\u0645\u0627\u0630\u0627 \u064a\u0639\u062a\u0628\u0631 \u0628\u062d\u062b \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0645\u0647\u0645\u064b\u0627\u061f<\/span><\/h4>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u0644\u0623\u0646 \u0623\u064a \u0642\u0631\u0627\u0631 \u062a\u0635\u0645\u064a\u0645\u064a \u064a\u0633\u062a\u0646\u062f \u0625\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0648\u062b\u0648\u0642\u0629 \u0633\u064a\u0642\u0644\u0644 \u0645\u0646 \u0627\u062d\u062a\u0645\u0627\u0644\u064a\u0629 \u0627\u0631\u062a\u0643\u0627\u0628 \u0623\u062e\u0637\u0627\u0621 \u0645\u0643\u0644\u0641\u0629 \u0641\u064a \u0645\u0631\u0627\u062d\u0644 \u0645\u062a\u0642\u062f\u0645\u0629 \u0645\u0646 \u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u060c \u0648\u064a\u0636\u0645\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0627\u0644\u0645\u0646\u062a\u062c \u062e\u0627\u0644\u064d \u0645\u0646 \u0627\u0644\u0635\u0639\u0648\u0628\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0648\u0627\u062c\u0647\u0647\u0627 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0628\u0627\u0644\u0641\u0639\u0644.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0630\u064a \u0635\u0644\u0629: <\/span><a href=\"https:\/\/uxwritingar.com\/staging\/ux-writing\/15072\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">5 \u0645\u0647\u0627\u0645 \u0623\u0633\u0627\u0633\u064a\u0629 \u064a\u0624\u062f\u064a\u0647\u0627 \u0643\u0627\u062a\u0628 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (UX Writer)<\/span><\/a><\/p>\n<h2><span style=\"font-weight: 400;\">\u0643\u0627\u062a\u0628 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (UX Writer)<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0643\u0627\u062a\u0628 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0647\u0648 \u0623\u062d\u062f \u0627\u0644\u0645\u0633\u0645\u064a\u0627\u062a \u0627\u0644\u0648\u0638\u064a\u0641\u064a\u0629 \u0627\u0644\u062d\u062f\u064a\u062b\u0629 \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0645\u062c\u0627\u0644. \u064a\u064f\u0639\u0646\u0649 \u0643\u0627\u062a\u0628 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0628\u0625\u0646\u0634\u0627\u0621 \u062c\u0645\u064a\u0639 \u0627\u0644\u0646\u0635\u0648\u0635 \u0627\u0644\u062a\u064a \u064a\u0631\u0627\u0647\u0627 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0623\u0648 \u064a\u0633\u0645\u0639\u0647\u0627 \u0623\u0648 \u064a\u0635\u0627\u062f\u0641\u0647\u0627 \u0639\u0646\u062f \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0646\u062a\u062c \u0631\u0642\u0645\u064a\u060c \u0648\u064a\u062e\u062a\u0635 \u0628\u0635\u064a\u0627\u063a\u0629 \u0646\u0635\u0648\u0635 \u062a\u0633\u0627\u0639\u062f \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0639\u0644\u0649 \u0641\u0647\u0645 \u0627\u0644\u0645\u0646\u062a\u062c \u0648\u0627\u0644\u062a\u0646\u0642\u0644 \u0641\u064a\u0647 \u0628\u0633\u0647\u0648\u0644\u0629. \u0648\u0647\u0630\u0627 \u064a\u0639\u0646\u064a \u0643\u062a\u0627\u0628\u0629 \u0646\u0635\u0648\u0635 \u0635\u063a\u064a\u0631\u0629 (Microcopy) \u0645\u062b\u0644 \u0639\u0628\u0627\u0631\u0627\u062a \u062f\u0639\u0648\u0627\u062a \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0625\u062c\u0631\u0627\u0621 (Calls to Action) \u0648\u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u0623\u062e\u0637\u0627\u0621\u060c \u0645\u0639 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u062a\u0644\u0628\u064a\u0629 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0644\u0644\u0639\u0644\u0627\u0645\u0629.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u0633\u0624\u0648\u0644\u064a\u0627\u062a \u0627\u0644\u0648\u0638\u064a\u0641\u064a\u0629<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0625\u062c\u0631\u0627\u0621 \u0623\u0648 \u0627\u0644\u0645\u0633\u0627\u0639\u062f\u0629 \u0641\u064a \u0623\u0628\u062d\u0627\u062b \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629 \u0641\u064a \u0641\u0647\u0645 \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0648\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647\u0645 \u0644\u062a\u0648\u062c\u064a\u0647 \u0635\u064a\u0627\u063a\u0629 \u0627\u0644\u0646\u0635\u0648\u0635.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0643\u062a\u0627\u0628\u0629 \u0646\u0635\u0648\u0635 \u0648\u0627\u0636\u062d\u0629 \u0648\u0645\u0641\u064a\u062f\u0629<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0644\u063a\u0629 \u0628\u0633\u064a\u0637\u0629 \u0648\u0645\u0628\u0627\u0634\u0631\u0629 \u062a\u0633\u0627\u0639\u062f \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0639\u0644\u0649 \u0625\u0646\u062c\u0627\u0632 \u0645\u0647\u0627\u0645\u0647 \u0641\u064a \u0627\u0644\u0645\u0646\u062a\u062c \u0628\u0633\u0644\u0627\u0633\u0629.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0643\u062a\u0627\u0628\u0629 \u0628\u0635\u0648\u062a \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0639 \u0645\u0631\u0627\u0639\u0627\u0629 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0646\u0628\u0631\u0629 \u0645\u0648\u062d\u062f\u0629 \u062a\u0639\u0643\u0633 \u0647\u0648\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629\u060c \u0648\u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0646\u0641\u0633\u0647 \u062a\u0636\u0639 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0641\u064a \u0627\u0644\u0645\u0642\u0627\u0645 \u0627\u0644\u0623\u0648\u0644.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0636\u0645\u0627\u0646 \u062a\u0646\u0627\u0633\u0642 \u0627\u0644\u0646\u0635\u0648\u0635 \u0645\u0639 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0646\u0635\u0648\u0635 \u0627\u0644\u0648\u0627\u062c\u0647\u0629 \u062a\u064f\u0643\u0645\u0651\u0644 \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0639\u0627\u0645 \u0648\u062a\u0633\u0627\u0647\u0645 \u0641\u064a \u062c\u0639\u0644 \u0627\u0644\u062a\u0646\u0642\u0644 \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0643\u062b\u0631 \u0648\u0636\u0648\u062d\u064b\u0627.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0648\u0636\u0639 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0644\u0636\u0645\u0627\u0646 \u062a\u0646\u0627\u0633\u0642 \u0627\u0644\u0646\u0635\u0648\u0635 \u0639\u0628\u0631 \u0627\u0644\u0645\u0646\u062a\u062c<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0625\u0639\u062f\u0627\u062f \u0645\u0639\u0627\u064a\u064a\u0631 \u0648\u0623\u062f\u0644\u0629 \u0635\u0648\u062a\u064a\u0629 (Voice Guidelines) \u062a\u0633\u0627\u0639\u062f \u0628\u0627\u0642\u064a \u0627\u0644\u0641\u0631\u064a\u0642 \u0639\u0644\u0649 \u0643\u062a\u0627\u0628\u0629 \u0646\u0635\u0648\u0635 \u0645\u062a\u062c\u0627\u0646\u0633\u0629 \u0641\u064a \u062c\u0645\u064a\u0639 \u0627\u0644\u0634\u0627\u0634\u0627\u062a.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u0629<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u0647\u0627\u0631\u0627\u062a \u0643\u062a\u0627\u0628\u0629 \u0627\u0633\u062a\u062b\u0646\u0627\u0626\u064a\u0629<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0628\u0639\u0646\u0627\u064a\u0629 \u0644\u062a\u0643\u0648\u0646 \u0645\u0648\u062c\u0632\u0629\u060c \u0648\u0627\u0636\u062d\u0629\u060c \u0648\u0633\u0647\u0644\u0629 \u0627\u0644\u0641\u0647\u0645.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u0639\u0627\u0637\u0641 \u0645\u0639 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0641\u0647\u0645 \u062f\u0648\u0627\u0641\u0639 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0648\u0645\u062e\u0627\u0648\u0641\u0647\u0645 \u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0646\u0635\u0648\u0635 \u062a\u0632\u064a\u0644 \u0627\u0644\u0639\u0648\u0627\u0626\u0642 \u0648\u062a\u0642\u062f\u0645 \u0627\u0644\u0625\u0631\u0634\u0627\u062f \u0627\u0644\u0645\u0646\u0627\u0633\u0628.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u062a\u0643\u064a\u064a\u0641 \u0646\u0628\u0631\u0629 \u0648\u0623\u0633\u0644\u0648\u0628 \u0627\u0644\u0643\u062a\u0627\u0628\u0629<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0644\u063a\u0629 \u062a\u062a\u0646\u0627\u063a\u0645 \u0645\u0639 \u0634\u062e\u0635\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0648\u0645\u0639 \u0645\u062e\u062a\u0644\u0641 \u0634\u0631\u0627\u0626\u062d \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0641\u0647\u0645 \u0642\u0648\u064a \u0644\u0645\u0628\u0627\u062f\u0626 \u062a\u0635\u0645\u064a\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (UX)<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0644\u0645\u0639\u0631\u0641\u0629 \u0623\u064a\u0646 \u0648\u0623\u064a \u0646\u0648\u0639 \u0645\u0646 \u0627\u0644\u0646\u0635\u0648\u0635 \u064a\u062d\u062a\u0627\u062c\u0647 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0623\u062b\u0646\u0627\u0621 \u0627\u0644\u062a\u0646\u0642\u0644 \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u0646\u062a\u062c.<\/span><span style=\"font-weight: 400;\"><br \/>\n<div data-block=\"hook:38395\" class=\"alignfull\" data-block-structure=\"custom\" data-vertical-spacing=\"top:bottom\"><div class=\"ct-container-full\" data-content=\"normal\"><article id=\"post-38395\" class=\"post-38395\"><div class=\"entry-content is-layout-constrained\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-c8cf7df\" id=\"gspb_container-id-gsbp-c8cf7df\">\n<div id=\"gspb_text-id-gsbp-0b5f73d\" class=\"gspb_text gspb_text-id-gsbp-0b5f73d \">\u0647\u0644 \u062a\u062d\u0628 \u0623\u0646 \u062a\u0635\u0644 \u0644\u0623\u0639\u0645\u0627\u0642 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646<\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-b339f5c\" class=\"gspb_text gspb_text-id-gsbp-b339f5c \">\u0627\u0644\u062f\u0648\u0631\u0629 \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629 \u0641\u064a \u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0633\u062a\u0646\u0627\u0633\u0628\u0643 \u0628\u0627\u0644\u062a\u0623\u0643\u064a\u062f<\/div>\n\n\n\n<div class=\"gspb_button_wrapper gspb_button-id-gsbp-075cb7b\" id=\"gspb_button-id-gsbp-075cb7b\"><a class=\"wp-block-greenshift-blocks-buttonbox gspb-buttonbox wp-element-button\" href=\"https:\/\/uxwritingar.com\/staging\/learn\/arabic-ux-writing-advanced-course\" target=\"_blank\" rel=\"noopener\"><span class=\"gspb-buttonbox-textwrap\"><span class=\"gspb-buttonbox-text\"><span class=\"gspb-buttonbox-title\">\u062c\u0627\u0647\u0632 \u0644\u062d\u062c\u0632 \u0645\u0642\u0639\u062f\u0643\u061f<\/span><\/span><\/span><\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/article><\/div><\/div><br \/>\n<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">\u0645\u0647\u0646\u062f\u0633 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0623\u0648 \u0645\u0647\u0646\u062f\u0633 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (Information Architect \/ UX Architect)<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0645\u0647\u0646\u062f\u0633\u0648 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0630\u064a\u0646 \u0642\u062f \u064a\u064f\u0637\u0644\u064e\u0642 \u0639\u0644\u064a\u0647\u0645 \u0623\u064a\u0636\u064b\u0627 \u201c\u0645\u0647\u0646\u062f\u0633\u0648 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u201d \u0647\u0645 \u0645\u062a\u062e\u0635\u0635\u0648\u0646 \u064a\u0631\u0643\u0651\u0632\u0648\u0646 \u0639\u0644\u0649 \u062a\u0646\u0638\u064a\u0645 \u0648\u0647\u064a\u0643\u0644\u0629 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0639\u0628\u0631 \u0645\u0631\u0627\u062d\u0644 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0645\u0646\u062a\u062c. \u0647\u062f\u0641\u0647\u0645 \u0627\u0644\u0631\u0626\u064a\u0633\u064a \u0647\u0648 \u0636\u0645\u0627\u0646 \u0623\u0646 \u062a\u0643\u0648\u0646 <\/span><a href=\"https:\/\/uxwritingar.com\/staging\/web-usability\/17503\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u0631\u062d\u0644\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u0646\u062a\u062c \u0633\u0644\u0633\u0629 \u0648\u0645\u0646\u0637\u0642\u064a\u0629\u060c<\/span><\/a><span style=\"font-weight: 400;\"> \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u062d\u062f\u064a\u062f \u0628\u0646\u064a\u0629 \u0627\u0644\u0635\u0641\u062d\u0627\u062a \u0648\u062a\u0631\u062a\u064a\u0628\u0647\u0627 \u0648\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u062a\u0646\u0642\u0644.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u0633\u0624\u0648\u0644\u064a\u0627\u062a \u0627\u0644\u0648\u0638\u064a\u0641\u064a\u0629<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0625\u062c\u0631\u0627\u0621 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0644\u0641\u0647\u0645 \u0643\u064a\u0641\u064a\u0629 \u062a\u0646\u0642\u0644 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u0646\u062a\u062c<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u062a\u0642\u0646\u064a\u0627\u062a \u0645\u062b\u0644<\/span><a href=\"https:\/\/uxwritingar.com\/staging\/user-experience\/26792\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> \u0641\u0631\u0632 \u0627\u0644\u0628\u0637\u0627\u0642\u0627\u062a<\/span><\/a><span style=\"font-weight: 400;\"> \u0648\u062a\u062a\u0628\u0639 \u062d\u0631\u0643\u0629 \u0627\u0644\u0639\u064a\u0646 (Eye-Tracking) \u0644\u0645\u0639\u0631\u0641\u0629 \u0637\u0631\u064a\u0642\u0629 \u062a\u0641\u0643\u064a\u0631 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0641\u064a \u0647\u064a\u0643\u0644\u0629 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0625\u0646\u0634\u0627\u0621 \u062e\u0631\u0627\u0626\u0637 \u0627\u0644\u0645\u0648\u0642\u0639 (Site Maps)\u060c \u0648\u062d\u0627\u0644\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 (Use Cases)\u060c \u0648\u062a\u062f\u0641\u0642\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (User Flows)<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u062a\u0648\u0636\u064a\u062d \u0637\u0631\u064a\u0642\u0629 \u062a\u0646\u0642\u0644 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0628\u064a\u0646 \u0627\u0644\u0635\u0641\u062d\u0627\u062a \u0648\u0643\u064a\u0641\u064a\u0629 \u062a\u062a\u0627\u0628\u0639\u0647\u0645 \u0644\u0625\u0646\u062c\u0627\u0632 \u0645\u0647\u0627\u0645\u0647\u0645.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0648\u0636\u0639 \u062a\u0633\u0645\u064a\u0627\u062a \u0645\u0646\u0637\u0642\u064a\u0629 \u0648\u0648\u0627\u0636\u062d\u0629 \u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u062a\u0646\u0642\u0644<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0635\u0637\u0644\u062d\u0627\u062a \u062a\u0633\u0647\u0644 \u0639\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0641\u0647\u0645 \u0623\u064a\u0646 \u0647\u0645 \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u0646\u062a\u062c \u0648\u0623\u064a\u0646 \u064a\u0645\u0643\u0646\u0647\u0645 \u0627\u0644\u0630\u0647\u0627\u0628 \u0644\u0627\u062d\u0642\u064b\u0627.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u0629<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u0639\u0631\u0641\u0629 \u0643\u064a\u0641\u064a\u0629 \u0625\u062c\u0631\u0627\u0621 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u062e\u0635\u0648\u0635\u064b\u0627 \u0627\u0644\u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062a\u0639\u0644\u0642 \u0628\u0647\u0646\u062f\u0633\u0629 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a\u060c \u0645\u062b\u0644 \u0641\u0631\u0632 \u0627\u0644\u0628\u0637\u0627\u0642\u0627\u062a \u0648\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u062a\u062a\u0628\u0639 \u0627\u0644\u0639\u064a\u0646.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u0639\u0627\u0637\u0641 \u0645\u0639 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0627\u0633\u062a\u064a\u0639\u0627\u0628 \u0643\u064a\u0641 \u064a\u0641\u0643\u0631 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0648\u0643\u064a\u0641 \u064a\u0641\u0636\u0644\u0648\u0646 \u062a\u0646\u0638\u064a\u0645 \u0627\u0644\u0645\u062d\u062a\u0648\u0649.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u062a\u0646\u0638\u064a\u0645 \u0643\u0645\u064a\u0627\u062a \u0643\u0628\u064a\u0631\u0629 \u0645\u0646 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u062a\u0635\u0645\u064a\u0645 \u0628\u0646\u0649 \u0645\u0639\u0644\u0648\u0645\u0627\u062a\u064a\u0629 \u0648\u0627\u0636\u062d\u0629 \u0648\u0628\u0633\u064a\u0637\u0629 \u062a\u0633\u0647\u0651\u0644 \u0648\u0635\u0648\u0644 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0625\u0644\u0649 \u0645\u0627 \u064a\u0628\u062d\u062b\u0648\u0646 \u0639\u0646\u0647.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0625\u0644\u0645\u0627\u0645 \u0628\u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0642\u064a\u0627\u0633\u064a\u0629 \u0641\u064a \u0627\u0644\u0635\u0646\u0627\u0639\u0629<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0645\u062b\u0644 \u0628\u0631\u0627\u0645\u062c \u0631\u0633\u0645 \u0627\u0644\u062e\u0631\u0627\u0626\u0637 \u0627\u0644\u0630\u0647\u0646\u064a\u0629 \u0648\u0628\u0631\u0627\u0645\u062c \u0625\u0646\u0634\u0627\u0621 \u0645\u062e\u0637\u0637\u0627\u062a \u062a\u062f\u0641\u0642 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (UX Strategist)<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0647\u0648 \u0645\u0635\u0645\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0630\u064a \u064a\u0645\u062a\u0644\u0643 \u0641\u0647\u0645\u064b\u0627 \u0639\u0645\u064a\u0642\u064b\u0627 \u0644\u0643\u064a\u0641\u064a\u0629 \u062a\u0648\u0638\u064a\u0641 \u0648\u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0636\u0645\u0646 \u0627\u0644\u0645\u0646\u062a\u062c. \u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u064a\u0643\u0648\u0646 \u0645\u0633\u0624\u0648\u0644\u064b\u0627 \u0639\u0646 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0645\u0635\u0644\u062d\u0629\u060c \u0648\u0635\u064a\u0627\u063a\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u0646\u062a\u062c \u0628\u0645\u0627 \u064a\u0648\u0627\u0632\u0646 \u0628\u064a\u0646 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u0639\u0645\u0644.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u0633\u0624\u0648\u0644\u064a\u0627\u062a \u0627\u0644\u0648\u0638\u064a\u0641\u064a\u0629<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0625\u062c\u0631\u0627\u0621 \u0628\u062d\u0648\u062b \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0644\u0627\u0633\u062a\u062e\u0644\u0627\u0635 \u0631\u0624\u0649 \u062d\u0648\u0644 \u0645\u0627 \u064a\u0631\u064a\u062f\u0647 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0645\u0646 \u0627\u0644\u0645\u0646\u062a\u062c<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0641\u0647\u0645 \u0627\u0644\u062a\u0648\u0642\u0639\u0627\u062a \u0648\u0627\u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0648\u0631\u0628\u0637\u0647\u0627 \u0628\u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0625\u062c\u0631\u0627\u0621 \u062a\u062d\u0644\u064a\u0644 \u062a\u0646\u0627\u0641\u0633\u064a<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u062f\u0631\u0627\u0633\u0629 \u0643\u064a\u0641\u064a\u0629 \u062a\u0639\u0627\u0645\u0644 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0645\u0639 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0648\u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u0645\u0639\u0637\u064a\u0627\u062a \u0644\u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0625\u0646\u0634\u0627\u0621 \u062e\u0631\u0627\u0626\u0637 \u0631\u062d\u0644\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (Journey Maps) \u0648\u0644\u0648\u062d\u0627\u062a \u0627\u0644\u0642\u0635\u0629 (Storyboards)<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u062a\u0635\u0648\u064a\u0631 \u0633\u064a\u0646\u0627\u0631\u064a\u0648\u0647\u0627\u062a \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u062a\u064f\u0638\u0647\u0631 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0628\u064a\u0646 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u0627\u0644\u0645\u0646\u062a\u062c \u0645\u0646 \u0645\u0646\u0638\u0648\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0628\u062d\u062b \u0644\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0631\u0624\u0649 \u0627\u0644\u062a\u064a \u0627\u0633\u062a\u064f\u062e\u0644\u0635\u062a \u0645\u0646 \u0627\u0644\u0623\u0628\u062d\u0627\u062b \u0625\u0644\u0649 \u0623\u0647\u062f\u0627\u0641 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633 \u0648\u0627\u0644\u062a\u0637\u0628\u064a\u0642.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0635\u064a\u0627\u063a\u0629 \u0648\u062a\u0642\u062f\u064a\u0645 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (UX Strategy)<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u062a\u0648\u062b\u064a\u0642 \u0627\u0644\u062e\u0637\u0629 \u0627\u0644\u062a\u064a \u062a\u0648\u0627\u0632\u0646 \u0628\u064a\u0646 \u062a\u0644\u0628\u064a\u0629 \u062a\u0637\u0644\u0639\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0648\u062a\u062d\u0642\u064a\u0642 \u0639\u0627\u0626\u062f \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0645\u0631\u062c\u0648.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u0629<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u062f\u0631\u064a\u0628 \u0641\u064a \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0641\u0647\u0645 \u0643\u064a\u0641\u064a\u0629 \u0635\u064a\u0627\u063a\u0629 \u062e\u0637\u0629 \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u062a\u062a\u0643\u0627\u0645\u0644 \u0645\u0639 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0641\u0647\u0645 \u0634\u0627\u0645\u0644 \u0644\u0645\u0628\u0627\u062f\u0626 \u062a\u0635\u0645\u064a\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0644\u0631\u0628\u0637 \u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0628\u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0645\u0631\u062c\u0648\u0629.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u0647\u0627\u0631\u0627\u062a \u062a\u0648\u0627\u0635\u0644 \u0645\u0645\u062a\u0627\u0632\u0629<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0644\u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0644\u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0645\u0635\u0644\u062d\u0629 \u0648\u0625\u0642\u0646\u0627\u0639\u0647\u0645 \u0628\u0647\u0627.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">\u0645\u0635\u0645\u0645 \u0627\u0644\u0645\u0646\u062a\u062c (Product Designer)<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u064a\u064f\u062e\u062a\u0644\u0637 \u0628\u064a\u0646 \u0645\u0633\u0645\u0649 \u201c\u0645\u0635\u0645\u0645 \u0627\u0644\u0645\u0646\u062a\u062c\u201d \u0648\u201c\u0645\u0635\u0645\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u201d\u060c \u0648\u0627\u0644\u0633\u0628\u0628 \u0623\u0646 \u0627\u0644\u0645\u0635\u0645\u0645\u064a\u0646 \u0641\u064a \u0628\u0639\u0636 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u064a\u0624\u062f\u0648\u0646 \u0645\u0647\u0627\u0645\u064b\u0627 \u0645\u062a\u0634\u0627\u0628\u0647\u0629. \u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u064a\u0636\u064a\u0641 \u0645\u0635\u0645\u0645 \u0627\u0644\u0645\u0646\u062a\u062c \u0645\u0633\u0624\u0648\u0644\u064a\u0627\u062a \u0625\u0636\u0627\u0641\u064a\u0629 \u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0639\u0645\u0644 (Business Goals) \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u0630\u064a \u064a\u0635\u0645\u0645\u0647.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u0633\u0624\u0648\u0644\u064a\u0627\u062a \u0627\u0644\u0648\u0638\u064a\u0641\u064a\u0629<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0625\u062c\u0631\u0627\u0621 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0645\u062b\u0644 \u0645\u0642\u0627\u0628\u0644\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646\u060c \u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0646\u0645\u0627\u0630\u062c \u0627\u0644\u0623\u0648\u0644\u064a\u0629\u060c \u0641\u0631\u0632 \u0627\u0644\u0628\u0637\u0627\u0642\u0627\u062a\u060c \u0648\u063a\u064a\u0631\u0647\u0627 \u0645\u0646 \u0627\u0644\u062a\u0642\u0646\u064a\u0627\u062a \u0644\u0627\u0643\u062a\u0634\u0627\u0641 \u0646\u0642\u0627\u0637 \u0627\u0644\u0623\u0644\u0645 \u0648\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0625\u062c\u0631\u0627\u0621 \u062a\u062d\u0644\u064a\u0644 \u062a\u0646\u0627\u0641\u0633\u064a<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0644\u0641\u0647\u0645 \u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0648\u062a\u0648\u0642\u0639 \u0645\u0627 \u064a\u062c\u062f\u0647 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0645\u0641\u064a\u062f\u064b\u0627.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0627\u0633\u062a\u0646\u0627\u062f \u0625\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0628\u062d\u062b\u064a\u0629 \u0644\u062a\u062d\u062f\u064a\u062f \u0645\u0627 \u064a\u0631\u064a\u062f\u0647 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0648\u0623\u064a\u0646 \u062a\u0643\u0645\u0646 \u0645\u0634\u0627\u0643\u0644\u0647\u0645<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u0627\u0644\u0641\u062c\u0648\u0627\u062a \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0648\u0643\u064a\u0641 \u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u0646\u062a\u062c \u062e\u062f\u0645\u062a\u0647\u0627.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0625\u0646\u0634\u0627\u0621<\/span><a href=\"https:\/\/uxwritingar.com\/staging\/user-experience\/25995\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> \u0634\u062e\u0635\u064a\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (Personas)<\/span><\/a><span style=\"font-weight: 400;\"> \u0648\u062e\u0631\u0627\u0626\u0637 \u0627\u0644\u0631\u062d\u0644\u0629 (Journey Maps)<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0633\u064a\u0646\u0627\u0631\u064a\u0648\u0647\u0627\u062a \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0644\u0643\u064a\u0641\u064a\u0629 \u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0645\u0639 \u0627\u0644\u0645\u0646\u062a\u062c.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0648\u0636\u0639 \u062e\u0631\u0627\u0626\u0637 \u0627\u0644\u0645\u0648\u0642\u0639 (Site Maps) \u0648\u063a\u064a\u0631\u0647\u0627 \u0645\u0646 \u0645\u062e\u0631\u062c\u0627\u062a \u0647\u0646\u062f\u0633\u0629 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0644\u0628\u0646\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0641\u064a \u0627\u0644\u0645\u0646\u062a\u062c \u0628\u0634\u0643\u0644 \u0634\u0627\u0645\u0644.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0625\u0646\u0634\u0627\u0621 \u0627\u0644\u0625\u0637\u0627\u0631\u0627\u062a \u0627\u0644\u0623\u0648\u0644\u064a\u0629 (Wireframes) \u0648\u0627\u0644\u0646\u0645\u0627\u0630\u062c \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u064a\u0629 (Prototypes)<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0644\u062a\u0648\u0636\u064a\u062d \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0648\u0645\u0634\u0627\u0631\u0643\u0629 \u0627\u0644\u062a\u0635\u0627\u0645\u064a\u0645 \u0645\u0639 \u0627\u0644\u0641\u0631\u0642 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0642\u0628\u0644 \u0627\u0644\u062a\u0637\u0648\u064a\u0631.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0645\u0639 \u0641\u0631\u064a\u0642 \u0645\u062a\u0639\u062f\u062f \u0627\u0644\u062a\u062e\u0635\u0635\u0627\u062a<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0645\u0637\u0648\u0631\u064a\u0646\u060c \u0645\u0635\u0645\u0645\u064a\u0646 \u0648\u0645\u062f\u064a\u0631\u064a \u0645\u0634\u0627\u0631\u064a\u0639 \u0644\u0636\u0645\u0627\u0646 \u0627\u0646\u0633\u062c\u0627\u0645 \u0627\u0644\u0639\u0645\u0644 \u0628\u064a\u0646 \u0627\u0644\u0623\u0642\u0633\u0627\u0645.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0625\u0646\u0634\u0627\u0621 \u062e\u0627\u0631\u0637\u0629 \u0637\u0631\u064a\u0642 \u0644\u0644\u0645\u0646\u062a\u062c (Product Roadmap)<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u062a\u062d\u062f\u064a\u062f \u0623\u0648\u0644\u0648\u064a\u0627\u062a \u0627\u0644\u0645\u064a\u0632\u0627\u062a \u0648\u0627\u0644\u0645\u0631\u0627\u062d\u0644 \u0627\u0644\u0632\u0645\u0646\u064a\u0629 \u0644\u0625\u0637\u0644\u0627\u0642\u0647\u0627 \u0628\u062d\u064a\u062b \u062a\u062a\u0648\u0627\u0641\u0642 \u0645\u0639 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0648\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0639\u0645\u0644.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0625\u0634\u0631\u0627\u0641 \u0639\u0644\u0649 \u0641\u0631\u064a\u0642 \u0627\u0644\u0645\u0646\u062a\u062c \u0628\u0623\u0643\u0645\u0644\u0647<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u0623\u0639\u0636\u0627\u0621 \u0641\u064a \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0627\u0644\u062a\u0637\u0648\u064a\u0631 \u0644\u0636\u0645\u0627\u0646 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0631\u0624\u064a\u0629 \u0627\u0644\u0634\u0627\u0645\u0644\u0629 \u0644\u0644\u0645\u0646\u062a\u062c.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0645\u0633\u062a\u0645\u0631 \u0645\u0639 \u0641\u0631\u064a\u0642 \u0627\u0644\u062a\u0637\u0648\u064a\u0631<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0645\u062a\u0627\u0628\u0639\u0629 \u062a\u0642\u062f\u0645 \u0645\u0631\u0627\u062d\u0644 \u0627\u0644\u0628\u0631\u0645\u062c\u0629 \u0648\u0636\u0645\u0627\u0646 \u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0628\u062f\u0642\u0629 \u0648\u062c\u0648\u062f\u0629 \u0639\u0627\u0644\u064a\u0629.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u0629<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u0639\u0627\u0637\u0641 \u0645\u0639 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0644\u0641\u0647\u0645 \u062f\u0648\u0627\u0641\u0639 \u0648\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0648\u062a\u0642\u062f\u064a\u0645 \u062d\u0644\u0648\u0644 \u062a\u0635\u0645\u064a\u0645\u0629 \u0645\u0646\u0627\u0633\u0628\u0629.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0648\u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0645\u0639 \u0627\u0644\u0641\u0631\u064a\u0642<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0644\u0623\u0646 \u0645\u0635\u0645\u0645 \u0627\u0644\u0645\u0646\u062a\u062c \u064a\u0639\u0645\u0644 \u0645\u0639 \u0639\u062f\u0629 \u0641\u0631\u0642 \u0641\u064a \u0622\u0646\u064d \u0648\u0627\u062d\u062f\u060c \u0648\u064a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u062a\u0648\u0635\u064a\u0644 \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0648\u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0628\u0648\u0636\u0648\u062d.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u0646\u0638\u064a\u0645 \u0648\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0627\u062a \u0641\u064a \u0627\u0644\u0645\u0647\u0627\u0645<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0644\u0625\u062f\u0627\u0631\u0629 \u0645\u0631\u0627\u062d\u0644 \u0627\u0644\u0645\u0634\u0631\u0648\u0639 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0648\u0636\u0645\u0627\u0646 \u0627\u0644\u0627\u0644\u062a\u0632\u0627\u0645 \u0628\u0627\u0644\u062c\u062f\u0627\u0648\u0644 \u0627\u0644\u0632\u0645\u0646\u064a\u0629.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0627\u0644\u0646\u0642\u062f\u064a \u062d\u0648\u0644 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0628\u062d\u062b\u064a\u0629 \u0648\u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u062d\u0644\u0648\u0644 \u0627\u0644\u062a\u064a \u062a\u062d\u0642\u0642 \u0623\u0639\u0644\u0649 \u0642\u064a\u0645\u0629 \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u0627\u0644\u0639\u0645\u0644.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u0647\u0627\u0631\u0627\u062a \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0625\u0637\u0627\u0631\u0627\u062a \u0648\u0627\u0644\u0646\u0645\u0627\u0630\u062c<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u062f\u0648\u0627\u062a \u0645\u062b\u0644 OmniGraffle\u060c InDesign\u060c InVision\u060c \u0623\u0648 \u063a\u064a\u0631\u0647\u0627 \u0644\u0625\u0646\u0634\u0627\u0621 \u0631\u0633\u0648\u0645 \u062a\u062e\u0637\u064a\u0637\u064a\u0629 \u0648\u0646\u0645\u0627\u0630\u062c \u0623\u0648\u0644\u064a\u0629 \u062a\u0641\u0627\u0639\u0644\u064a\u0629.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0625\u062f\u0627\u0631\u0629 \u0641\u0631\u0642 \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u062a\u062e\u0635\u0635\u0627\u062a<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u062d\u0641\u064a\u0632 \u0648\u0627\u0644\u062a\u0648\u062c\u064a\u0647 \u0648\u0627\u0644\u062a\u0646\u0633\u064a\u0642 \u0627\u0644\u0645\u0633\u062a\u0645\u0631 \u0628\u064a\u0646\u0647\u0645 \u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0634\u062a\u0631\u0643\u0629.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<figure id=\"attachment_41221\" aria-describedby=\"caption-attachment-41221\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-41221 size-large\" src=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2025\/06\/11_Positions_in_the_field_of_User_Experience_-_4th-1024x780.jpg\" alt=\"\u0643\u064a\u0641 \u062a\u062e\u062a\u0627\u0631 \u0627\u0644\u062a\u062e\u0635\u0635 \u0627\u0644\u0645\u0646\u0627\u0633\u0628 \u0644\u0643 \u0636\u0645\u0646 \u0645\u062c\u0627\u0644 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\" width=\"1024\" height=\"780\" srcset=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2025\/06\/11_Positions_in_the_field_of_User_Experience_-_4th-1024x780.jpg 1024w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2025\/06\/11_Positions_in_the_field_of_User_Experience_-_4th-300x228.jpg 300w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2025\/06\/11_Positions_in_the_field_of_User_Experience_-_4th-768x585.jpg 768w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2025\/06\/11_Positions_in_the_field_of_User_Experience_-_4th-1536x1169.jpg 1536w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2025\/06\/11_Positions_in_the_field_of_User_Experience_-_4th-2048x1559.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-41221\" class=\"wp-caption-text\">\u0643\u064a\u0641 \u062a\u062e\u062a\u0627\u0631 \u0627\u0644\u062a\u062e\u0635\u0635 \u0627\u0644\u0645\u0646\u0627\u0633\u0628 \u0644\u0643 \u0636\u0645\u0646 \u0645\u062c\u0627\u0644 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645<\/figcaption><\/figure>\n<h2><span style=\"font-weight: 400;\">\u0645\u062f\u064a\u0631 \u0627\u0644\u0645\u0646\u062a\u062c (Product Manager)<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u064a\u0639\u0645\u0644 \u0645\u062f\u064a\u0631\u0648 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0628\u0627\u0644\u062a\u0648\u0627\u0632\u064a \u0645\u0639 \u0645\u0635\u0645\u0645\u064a \u0627\u0644\u0645\u0646\u062a\u062c\u060c \u0644\u0643\u0646 \u0628\u064a\u0646\u0645\u0627 \u064a\u0631\u0643\u0632 \u0645\u0635\u0645\u0645 \u0627\u0644\u0645\u0646\u062a\u062c \u0639\u0644\u0649 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0648\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u062a\u0641\u0635\u064a\u0644\u064a\u0629\u060c \u064a\u0631\u0643\u0632 \u0645\u062f\u064a\u0631 \u0627\u0644\u0645\u0646\u062a\u062c \u0639\u0644\u0649 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0623\u0648\u0633\u0639. \u064a\u0642\u0648\u0645 \u0645\u062f\u064a\u0631 \u0627\u0644\u0645\u0646\u062a\u062c \u0628\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0633\u0648\u0642 \u0648\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646\u060c \u0648\u064a\u062d\u062f\u062f \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0648\u0636\u0639 \u0627\u0644\u0645\u0646\u062a\u062c \u0641\u064a \u0627\u0644\u0633\u0648\u0642.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u0633\u0624\u0648\u0644\u064a\u0627\u062a \u0627\u0644\u0648\u0638\u064a\u0641\u064a\u0629<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0625\u062c\u0631\u0627\u0621 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0633\u0648\u0642 \u0648\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0641\u062c\u0648\u0627\u062a \u0648\u0627\u0644\u0641\u0631\u0635 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0648\u0643\u064a\u0641 \u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u0646\u062a\u062c \u0623\u0646 \u064a\u062a\u0641\u0648\u0642 \u0639\u0644\u0649 \u0627\u0644\u0628\u062f\u0627\u0626\u0644.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u062d\u062f\u064a\u062f \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u0646\u062a\u062c \u0648\u0645\u0648\u0642\u0639\u0647 \u0641\u064a \u0627\u0644\u0633\u0648\u0642<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0648\u0636\u0639 \u0627\u0644\u062e\u0637\u0637 \u0627\u0644\u0632\u0645\u0646\u064a\u0629 \u0648\u0627\u0644\u0639\u0627\u0626\u062f \u0627\u0644\u0645\u062a\u0648\u0642\u0639\u060c \u0648\u062a\u062d\u062f\u064a\u062f \u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u062d\u062f\u064a\u062f \u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u0639\u0645\u0644 \u0648\u062a\u0648\u062b\u064a\u0642\u0647\u0627<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0635\u064a\u0627\u063a\u0629 \u0645\u0627 \u064a\u062d\u062a\u0627\u062c\u0647 \u0627\u0644\u0645\u0646\u062a\u062c \u0644\u062a\u062d\u0642\u064a\u0642 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0631\u0628\u062d\u064a\u0629 \u0648\u0627\u0644\u0646\u0645\u0648.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u0646\u0633\u064a\u0642 \u0645\u0639 \u0627\u0644\u0641\u0631\u0642 \u0627\u0644\u0641\u0646\u064a\u0629 \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0636\u0645\u0627\u0646 \u0623\u0646 \u0627\u0644\u0641\u0631\u0642 \u062a\u0641\u0647\u0645 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u062a\u0639\u0645\u0644 \u0646\u062d\u0648 \u062a\u062d\u0642\u064a\u0642\u0647\u0627.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u062a\u0627\u0628\u0639\u0629 \u0627\u0644\u0645\u0633\u062a\u0645\u0631\u0629 \u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0646\u062a\u062c \u0641\u064a \u0627\u0644\u0633\u0648\u0642<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0645\u0631\u0627\u062c\u0639\u0629 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 (KPIs) \u0648\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u062a\u0639\u062f\u064a\u0644\u0627\u062a \u0627\u0644\u0644\u0627\u0632\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u062e\u0637\u0629.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u0629<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0641\u0647\u0645 \u0648\u0627\u0633\u0639 \u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0644\u0645\u0639\u0631\u0641\u0629 \u0643\u064a\u0641\u064a\u0629 \u0628\u0646\u0627\u0621 \u062d\u062c\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0642\u0648\u064a\u0629 \u062a\u062f\u0639\u0645 \u0642\u0631\u0627\u0631\u0627\u062a \u0625\u0637\u0644\u0627\u0642 \u0627\u0644\u0645\u064a\u0632\u0627\u062a \u0627\u0644\u062c\u062f\u064a\u062f\u0629.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0642\u062f\u0631\u0629 \u062a\u062d\u0644\u064a\u0644\u064a\u0629 \u0642\u0648\u064a\u0629<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0633\u0648\u0642\u064a\u0629 \u0648\u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0648\u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0623\u0631\u0642\u0627\u0645.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u0647\u0627\u0631\u0627\u062a \u062a\u0648\u0627\u0635\u0644 \u0648\u062a\u0641\u0627\u0648\u0636<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0644\u0644\u062a\u0639\u0627\u0648\u0646 \u0645\u0639 \u0627\u0644\u0642\u0627\u062f\u0629 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a\u064a\u0646 \u0648\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u0645\u0633\u062a\u062b\u0645\u0631\u064a\u0646\u060c \u0648\u0644\u0634\u0631\u062d \u0631\u0624\u064a\u0629 \u0627\u0644\u0645\u0646\u062a\u062c \u0628\u0637\u0631\u064a\u0642\u0629 \u0645\u0642\u0646\u0639\u0629.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0641\u0647\u0645 \u0644\u0639\u0645\u0644\u064a\u0629 \u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u062a\u0642\u0646\u064a\u0627\u062a \u0633\u0648\u0642 \u0627\u0644\u0628\u0631\u0645\u062c\u064a\u0627\u062a<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0644\u064a\u062a\u0645\u0643\u0646 \u0645\u0646 \u062a\u0646\u0633\u064a\u0642 \u0627\u0644\u0639\u0645\u0644 \u0628\u064a\u0646 \u0627\u0644\u062c\u0648\u0627\u0646\u0628 \u0627\u0644\u062a\u0642\u0646\u064a\u0629 \u0648\u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u0634\u0643\u0644 \u0641\u0639\u0651\u0627\u0644.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">\u0645\u0627\u0644\u0643 \u0627\u0644\u0645\u0646\u062a\u062c (Product Owner)<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0645\u0627\u0644\u0643 \u0627\u0644\u0645\u0646\u062a\u062c \u0645\u0633\u0624\u0648\u0644 \u0639\u0646 \u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u062d\u062f\u062f\u0647\u0627 \u0645\u062f\u064a\u0631 \u0627\u0644\u0645\u0646\u062a\u062c \u0625\u0644\u0649 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0648\u0627\u0644\u0645\u0647\u0627\u0645 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u0646\u0641\u0630\u0647\u0627 \u0641\u0631\u064a\u0642 \u0627\u0644\u0645\u0646\u062a\u062c. \u064a\u064f\u0631\u0643\u0651\u0632 \u0645\u0627\u0644\u0643 \u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0643\u062b\u0631 \u0639\u0644\u0649 \u0627\u0644\u062c\u0627\u0646\u0628 \u0627\u0644\u062a\u0643\u062a\u064a\u0643\u064a (Tactical)\u060c \u0628\u064a\u0646\u0645\u0627 \u064a\u0628\u0642\u0649 \u0645\u062f\u064a\u0631 \u0627\u0644\u0645\u0646\u062a\u062c \u0645\u0633\u0624\u0648\u0644\u064b\u0627 \u0639\u0646 \u0627\u0644\u0631\u0624\u064a\u0629 \u0627\u0644\u0634\u0627\u0645\u0644\u0629 \u0648\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0623\u0645\u062f.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u0633\u0624\u0648\u0644\u064a\u0627\u062a \u0627\u0644\u0648\u0638\u064a\u0641\u064a\u0629<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u0641\u0635\u064a\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0645\u062f\u064a\u0631 \u0627\u0644\u0645\u0646\u062a\u062c \u0625\u0644\u0649 \u0645\u0647\u0627\u0645 \u0648\u0627\u0636\u062d\u0629<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0643\u062a\u0627\u0628\u0629 \u0642\u0635\u0635 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (User Stories) \u0648\u062a\u062d\u062f\u064a\u062f \u0623\u0648\u0644\u0648\u064a\u0627\u062a\u0647\u0627 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0648\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0639\u0645\u0644.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0625\u062f\u0627\u0631\u0629 \u0648\u062a\u062d\u062f\u064a\u062b \u0642\u0627\u0626\u0645\u0629 \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0627\u062a (Backlog)<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0625\u0636\u0627\u0641\u0629 \u0627\u0644\u0645\u064a\u0632\u0627\u062a \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0648\u062a\u0635\u0646\u064a\u0641\u0647\u0627 \u062d\u0633\u0628 \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0629 \u0648\u0636\u0645\u0627\u0646 \u0623\u0646\u0647\u0627 \u062c\u0627\u0647\u0632\u0629 \u0644\u0644\u062a\u0637\u0648\u064a\u0631.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u064a\u0648\u0645\u064a \u0645\u0639 \u0641\u0631\u064a\u0642 \u0627\u0644\u062a\u0637\u0648\u064a\u0631<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629 \u0641\u064a \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u0627\u062a \u0627\u0644\u064a\u0648\u0645\u064a\u0629 (Daily Stand-ups) \u0644\u0636\u0645\u0627\u0646 \u0648\u0636\u0648\u062d \u0627\u0644\u0645\u0647\u0627\u0645 \u0648\u062d\u0644 \u0623\u064a \u0639\u0648\u0627\u0626\u0642 \u062a\u0642\u0646\u064a\u0629 \u0623\u0648 \u062a\u0635\u0645\u064a\u0645\u064a\u0629.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u062a\u0633\u0644\u064a\u0645 \u0627\u0644\u0645\u064a\u0632\u0627\u062a \u0648\u0641\u0642 \u0627\u0644\u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0645\u062d\u062f\u062f\u0629<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u062a\u0642\u062f\u064a\u0645 \u062a\u0648\u062c\u064a\u0647\u0627\u062a \u0628\u062e\u0635\u0648\u0635 \u062a\u0641\u0627\u0635\u064a\u0644 \u0627\u0644\u062a\u0646\u0641\u064a\u0630 \u0648\u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0644\u0636\u0645\u0627\u0646 \u062c\u0648\u062f\u0629 \u0627\u0644\u0645\u062e\u0631\u062c\u0627\u062a.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u0631\u0627\u062c\u0639\u0629 \u0627\u0644\u0645\u064a\u0632\u0627\u062a \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0648\u0627\u0644\u062a\u0641\u062a\u064a\u0634 \u0639\u0644\u064a\u0647\u0627 (Sprint Review \/ Demo)<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0643\u0644 \u0645\u064a\u0632\u0629 \u062a\u0645 \u062a\u0646\u0641\u064a\u0630\u0647\u0627 \u062a\u0641\u064a \u0628\u0627\u0644\u063a\u0631\u0636 \u0648\u062a\u0648\u0627\u0641\u0642 \u0645\u0639 \u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u0629<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0641\u0647\u0645 \u0645\u0639\u0645\u0642 \u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u0646\u062a\u062c \u0648\u0627\u0644\u0631\u0624\u064a\u0629 \u0627\u0644\u0634\u0627\u0645\u0644\u0629<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0644\u064a\u062a\u0645\u0643\u0646 \u0645\u0646 \u062a\u0631\u062c\u0645\u0629 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0625\u0644\u0649 \u062e\u0637\u0648\u0627\u062a \u0639\u0645\u0644\u064a\u0629.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u0647\u0627\u0631\u0627\u062a \u062a\u0648\u0627\u0635\u0644 \u0641\u0639\u0651\u0627\u0644\u0629<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0644\u0644\u0639\u0645\u0644 \u0643\u062d\u0644\u0642\u0629 \u0648\u0635\u0644 \u0628\u064a\u0646 \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0645\u0635\u0644\u062d\u0629 (Stakeholders) \u0648\u0641\u0631\u064a\u0642 \u0627\u0644\u062a\u0637\u0648\u064a\u0631.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u0646\u0638\u064a\u0645 \u0639\u0627\u0644\u064a \u0648\u0625\u062f\u0627\u0631\u0629 \u0623\u0648\u0644\u0648\u064a\u0627\u062a \u0642\u0648\u064a\u0629<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0644\u0636\u0645\u0627\u0646 \u062a\u0648\u062c\u064a\u0647 \u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0641\u0631\u064a\u0642 \u0646\u062d\u0648 \u0623\u0647\u0645 \u0627\u0644\u0645\u0647\u0627\u0645 \u0627\u0644\u062a\u064a \u062a\u0636\u064a\u0641 \u0642\u064a\u0645\u0629 \u062d\u0642\u064a\u0642\u064a\u0629 \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0648\u0627\u0644\u0639\u0645\u0644.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0625\u0644\u0645\u0627\u0645 \u0628\u0623\u0633\u0627\u0644\u064a\u0628 \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u0645\u0631\u0646\u0629 (Agile) \u0648\u0623\u062f\u0648\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0645\u062b\u0644 Scrum \u0648Kanban\u060c \u0644\u0636\u0645\u0627\u0646 \u0625\u062f\u0627\u0631\u0629 \u0633\u0644\u0633\u0629 \u0644\u062f\u0648\u0631\u0627\u062a \u0627\u0644\u062a\u0637\u0648\u064a\u0631 (Sprints) \u0648\u062a\u0633\u0644\u064a\u0645 \u0627\u0644\u0645\u064a\u0632\u0627\u062a \u0628\u0641\u0639\u0627\u0644\u064a\u0629.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">\u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0645\u0633\u0645\u064a\u0627\u062a \u0648\u0638\u064a\u0641\u064a\u0629 \u0644\u0644\u0645\u0628\u062a\u062f\u0626\u064a\u0646 \u0648\u0627\u0644\u0645\u062a\u0642\u062f\u0645\u064a\u0646 \u0641\u064a \u0645\u062c\u0627\u0644 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645<\/span><\/h2>\n<figure id=\"attachment_41220\" aria-describedby=\"caption-attachment-41220\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-41220 size-large\" src=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2025\/06\/11_Positions_in_the_field_of_User_Experience_-_3rd-1024x576.jpg\" alt=\"\u062a\u0633\u0644\u0633\u0644 \u0648\u0638\u064a\u0641\u064a \u0641\u064a \u0623\u062f\u0648\u0627\u0631 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u060c \u0644\u0627 \u0633\u064a\u0645\u0627 \u0641\u064a \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0643\u0628\u064a\u0631\u0629. \u064a\u0643\u0645\u0646 \u0627\u0644\u0641\u0631\u0642 \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u0628\u064a\u0646 \u0623\u062f\u0648\u0627\u0631 \u0627\u0644\u0645\u0628\u062a\u062f\u0626\u064a\u0646 \u0648\u0627\u0644\u0645\u062a\u0648\u0633\u0637\u064a\u0646 \u0648\u0627\u0644\u0645\u062a\u0642\u062f\u0645\u064a\u0646 \u0648\u0645\u062f\u064a\u0631\u064a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\" width=\"1024\" height=\"576\" srcset=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2025\/06\/11_Positions_in_the_field_of_User_Experience_-_3rd-1024x576.jpg 1024w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2025\/06\/11_Positions_in_the_field_of_User_Experience_-_3rd-300x169.jpg 300w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2025\/06\/11_Positions_in_the_field_of_User_Experience_-_3rd-768x432.jpg 768w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2025\/06\/11_Positions_in_the_field_of_User_Experience_-_3rd-1536x864.jpg 1536w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2025\/06\/11_Positions_in_the_field_of_User_Experience_-_3rd-2048x1152.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-41220\" class=\"wp-caption-text\">\u062a\u0633\u0644\u0633\u0644 \u0648\u0638\u064a\u0641\u064a \u0641\u064a \u0623\u062f\u0648\u0627\u0631 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u060c \u0644\u0627 \u0633\u064a\u0645\u0627 \u0641\u064a \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0643\u0628\u064a\u0631\u0629. \u064a\u0643\u0645\u0646 \u0627\u0644\u0641\u0631\u0642 \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u0628\u064a\u0646 \u0623\u062f\u0648\u0627\u0631 \u0627\u0644\u0645\u0628\u062a\u062f\u0626\u064a\u0646 \u0648\u0627\u0644\u0645\u062a\u0648\u0633\u0637\u064a\u0646 \u0648\u0627\u0644\u0645\u062a\u0642\u062f\u0645\u064a\u0646 \u0648\u0645\u062f\u064a\u0631\u064a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">\u062a\u0645\u0627\u0645\u064b\u0627 \u0643\u0645\u0627 \u0641\u064a \u0645\u0639\u0638\u0645 \u0627\u0644\u0635\u0646\u0627\u0639\u0627\u062a\u060c \u0647\u0646\u0627\u0643 \u062a\u0633\u0644\u0633\u0644 \u0648\u0638\u064a\u0641\u064a \u0641\u064a \u0623\u062f\u0648\u0627\u0631 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u060c \u0644\u0627 \u0633\u064a\u0645\u0627 \u0641\u064a \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0643\u0628\u064a\u0631\u0629. \u064a\u0643\u0645\u0646 \u0627\u0644\u0641\u0631\u0642 \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u0628\u064a\u0646 \u0623\u062f\u0648\u0627\u0631 \u0627\u0644\u0645\u0628\u062a\u062f\u0626\u064a\u0646 \u0648\u0627\u0644\u0645\u062a\u0648\u0633\u0637\u064a\u0646 \u0648\u0627\u0644\u0645\u062a\u0642\u062f\u0645\u064a\u0646 \u0648\u0645\u062f\u064a\u0631\u064a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0641\u064a \u062d\u062c\u0645 \u0646\u0637\u0627\u0642 \u0627\u0644\u0645\u0633\u0624\u0648\u0644\u064a\u0627\u062a \u0627\u0644\u0645\u0644\u0642\u0627\u0629 \u0639\u0644\u0649 \u0639\u0627\u062a\u0642 \u0643\u0644 \u0645\u0646\u0647\u0645.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u0645\u0633\u062a\u0648\u0649 \u201c\u062c\u0648\u0646\u064a\u0648\u0631\u201d (Junior)<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0645\u0633\u062a\u0648\u0649\u060c \u0639\u0627\u062f\u0629\u064b \u0645\u0627 \u064a\u064f\u0637\u0644\u0628 \u0645\u0646\u0643 \u0625\u0646\u062c\u0627\u0632 \u0645\u0647\u0627\u0645 \u0635\u063a\u064a\u0631\u0629 \u0636\u0645\u0646 \u0645\u0634\u0631\u0648\u0639 \u0623\u0643\u0628\u0631. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0642\u062f \u064a\u064f\u0643\u0644\u0651\u0641\u0643 \u0623\u062d\u062f \u0627\u0644\u0645\u0635\u0645\u0645\u064a\u0646 \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u064a\u0646 \u0628\u0631\u0633\u0645 \u0627\u0644\u0625\u0637\u0627\u0631\u0627\u062a \u0627\u0644\u0623\u0648\u0644\u064a\u0629 (Wireframes) \u0644\u062c\u0632\u0621 \u0645\u0639\u064a\u0646 \u0645\u0646 \u062a\u0637\u0628\u064a\u0642 \u0623\u0648 \u0645\u0648\u0642\u0639 \u0648\u064a\u0628 \u0628\u0639\u062f \u0623\u0646 \u064a\u062d\u062f\u062f \u0647\u0648 \u0627\u062a\u062c\u0627\u0647 \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0639\u0627\u0645.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0642\u062f \u062a\u062a\u0648\u0644\u0649 \u0625\u0639\u062f\u0627\u062f \u0634\u062e\u0635\u064a\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u201cPersonas\u201d \u0627\u0633\u062a\u0646\u0627\u062f\u064b\u0627 \u0625\u0644\u0649 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0623\u0628\u062d\u0627\u062b\u060c \u0623\u0648 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629 \u0641\u064a \u0627\u0628\u062a\u0643\u0627\u0631 \u0623\u0641\u0643\u0627\u0631 \u0644\u0644\u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0644\u062c\u0647\u0627\u0632 \u0645\u0639\u064a\u0646.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0641\u064a \u0628\u0639\u0636 \u0627\u0644\u062d\u0627\u0644\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0643\u0648\u0646 \u0641\u064a\u0647\u0627 \u062d\u062c\u0645 \u0627\u0644\u0645\u0634\u0631\u0648\u0639 \u0635\u063a\u064a\u0631\u064b\u0627\u060c \u0642\u062f \u064a\u064f\u0637\u0644\u0628 \u0645\u0646 \u0645\u0635\u0645\u0645 \u0645\u0628\u062a\u062f\u0626 \u0623\u0646 \u064a\u062a\u0648\u0644\u0649 \u062a\u0635\u0645\u064a\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0628\u0623\u0643\u0645\u0644\u0647\u0627 \u0644\u0647\u0630\u0627 \u0627\u0644\u0645\u0634\u0631\u0648\u0639.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0647\u062f\u0641 \u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0647\u0648 \u062a\u0643\u064a\u064a\u0641 \u0645\u0647\u0627\u0631\u0627\u062a\u0643 \u0645\u0639 \u0645\u0646\u0627\u0647\u062c \u062a\u0635\u0645\u064a\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u062e\u0628\u0631\u0629 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u062a\u062d\u062a \u0625\u0634\u0631\u0627\u0641 \u0645\u0635\u0645\u0645\u064a\u0646 \u0623\u0643\u062b\u0631 \u062e\u0628\u0631\u0629.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">\u0645\u0633\u062a\u0648\u0649 \u201c\u0645\u064a\u062f-\u0644\u064a\u0641\u064a\u0644\u201d (Mid-level)<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u0639 \u0627\u0646\u062a\u0642\u0627\u0644\u0643 \u0645\u0646 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0645\u0628\u062a\u062f\u0626\u064a\u0646 \u0625\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0645\u062a\u0648\u0633\u0637\u060c \u0633\u062a\u0632\u062f\u0627\u062f \u0643\u0645\u064a\u0629 \u0627\u0644\u0645\u0633\u0624\u0648\u0644\u064a\u0627\u062a \u0648\u0627\u0644\u0627\u0633\u062a\u0642\u0644\u0627\u0644\u064a\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0631\u0628\u0645\u0627 \u062a\u0628\u062f\u0623 \u0641\u064a \u062a\u0648\u0644\u064a \u062c\u0648\u0627\u0646\u0628 \u0623\u0643\u0628\u0631 \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u0634\u0631\u0648\u0639\u060c \u0645\u062b\u0644 \u062a\u0646\u0633\u064a\u0642 \u0639\u0645\u0644\u0643 \u0645\u0639 \u0641\u0631\u064a\u0642 \u0627\u0644\u062a\u0637\u0648\u064a\u0631 \u0623\u0648 \u0625\u062c\u0631\u0627\u0621 \u0623\u062c\u0632\u0627\u0621 \u0645\u0633\u062a\u0642\u0644\u0629 \u0645\u0646 \u0627\u0644\u0623\u0628\u062d\u0627\u062b \u0623\u0648 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0625\u0637\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0639\u0642\u062f\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0642\u062f \u064a\u064f\u0637\u0644\u0628 \u0645\u0646\u0643 \u0623\u064a\u0636\u064b\u0627 \u062a\u0642\u062f\u064a\u0645 \u0645\u0642\u062a\u0631\u062d\u0627\u062a \u062a\u0635\u0645\u064a\u0645\u064a\u0629 \u0644\u062c\u0632\u0621 \u0623\u0643\u0628\u0631 \u0645\u0646 \u0627\u0644\u0645\u0646\u062a\u062c \u0645\u0639 \u062a\u0648\u062c\u064a\u0647 \u0641\u0631\u064a\u0642 \u0635\u063a\u064a\u0631 \u0623\u0648 \u0627\u0644\u0639\u0645\u0644 \u0645\u0628\u0627\u0634\u0631\u0629\u064b \u0645\u0639 \u0645\u0633\u0627\u0639\u062f\u064a\u0646 \u0623\u0642\u0644 \u062e\u0628\u0631\u0629.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">\u0645\u0633\u062a\u0648\u0649 \u201c\u0633\u064a\u0646\u064a\u0648\u0631\u201d (Senior)<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0639\u0646\u062f \u0628\u0644\u0648\u063a\u0643 \u0647\u0630\u0627 \u0627\u0644\u0645\u0633\u062a\u0648\u0649\u060c \u0633\u062a\u0643\u0648\u0646 \u0645\u0633\u0624\u0648\u0644\u064a\u0651\u0627\u062a\u0643 \u0623\u0648\u0633\u0639 \u0628\u0643\u062b\u064a\u0631\u060c \u062d\u064a\u062b \u064a\u064f\u0641\u062a\u0631\u0636 \u0623\u0646 \u062a\u062a\u0648\u0644\u0649 \u0642\u064a\u0627\u062f\u0629 \u0645\u0634\u0627\u0631\u064a\u0639 \u0643\u0628\u064a\u0631\u0629 \u0645\u0646 \u0627\u0644\u0628\u062f\u0627\u064a\u0629 \u0625\u0644\u0649 \u0627\u0644\u0646\u0647\u0627\u064a\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u0646 \u0636\u0645\u0646 \u0645\u0647\u0627\u0645\u0643 \u0625\u062f\u0627\u0631\u0629 \u0623\u0639\u0636\u0627\u0621 \u0627\u0644\u0641\u0631\u064a\u0642 \u0627\u0644\u0645\u0639\u064a\u0646\u064a\u0646 \u0644\u0644\u0645\u0634\u0631\u0648\u0639\u060c \u0648\u062a\u0648\u062c\u064a\u0647\u0647\u0645\u060c \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0627\u0644\u0625\u0634\u0631\u0627\u0641 \u0627\u0644\u0643\u0627\u0645\u0644 \u0639\u0644\u0649 \u0639\u0645\u0644\u064a\u0629 \u062a\u0635\u0645\u064a\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u0648\u0636\u0639 \u062e\u0637\u0629 \u0641\u0631\u064a\u0642 \u0627\u0644\u0639\u0645\u0644.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0633\u062a\u0635\u0628\u062d \u0646\u0642\u0637\u0629 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0628\u064a\u0646 \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0645\u0635\u0644\u062d\u0629 (Stakeholders) \u0648\u0641\u0631\u064a\u0642 \u0627\u0644\u062a\u0635\u0645\u064a\u0645\u060c \u0628\u062d\u064a\u062b \u062a\u0636\u0645\u0646 \u062a\u0648\u0627\u0641\u0642 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0639\u0645\u0644 \u0645\u0639 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0639\u0627\u062f\u0629\u064b \u0645\u0627 \u064a\u062a\u0648\u0642\u0639 \u0645\u0646\u0643 \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0645\u0633\u062a\u0648\u0649 \u0635\u064f\u0646\u0639 \u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0628\u0634\u0623\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u060c \u0645\u062b\u0644 \u0627\u0639\u062a\u0645\u0627\u062f \u0645\u0646\u0647\u062c\u064a\u0627\u062a \u0628\u062d\u062b\u064a\u0629 \u0645\u062d\u062f\u062f\u0629 \u0623\u0648 \u062a\u063a\u064a\u064a\u0631 \u0645\u0633\u0627\u0631 \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0645\u062e\u0631\u062c\u0627\u062a \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">\u0645\u0633\u062a\u0648\u0649 \u201c\u0645\u062f\u064a\u0631 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u201d (UX Manager)<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0639\u0646\u062f\u0645\u0627 \u062a\u0635\u0644 \u0625\u0644\u0649 \u0647\u0630\u0627 \u0627\u0644\u0645\u0646\u0635\u0628\u060c \u0641\u0625\u0646 \u0645\u0633\u0624\u0648\u0644\u064a\u0627\u062a\u0643 \u062a\u0634\u0645\u0644 \u0625\u062f\u0627\u0631\u0629 \u0641\u0631\u064a\u0642 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0628\u0623\u0643\u0645\u0644\u0647.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0633\u062a\u0642\u0648\u0645 \u0628\u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639 \u0628\u064a\u0646 \u0623\u0639\u0636\u0627\u0621 \u0627\u0644\u0641\u0631\u064a\u0642\u060c \u0648\u062a\u062d\u062f\u064a\u062f \u0623\u0648\u0644\u0648\u064a\u0627\u062a \u0627\u0644\u0639\u0645\u0644 \u0644\u0643\u0644 \u0645\u0634\u0631\u0648\u0639\u060c \u0648\u0636\u0645\u0627\u0646 \u062a\u0637\u0648\u064a\u0631 \u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u0641\u0631\u064a\u0642 \u0628\u0634\u0643\u0644 \u0645\u0633\u062a\u0645\u0631.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0643\u0630\u0644\u0643 \u0633\u062a\u0643\u0648\u0646 \u0645\u0633\u0624\u0648\u0644\u064b\u0627 \u0639\u0646 \u0642\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639 \u0627\u0644\u0643\u0628\u064a\u0631\u0629 \u0628\u0646\u0641\u0633\u0643 \u0623\u062d\u064a\u0627\u0646\u064b\u0627\u060c \u0648\u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u0641\u0631\u064a\u0642 \u0627\u0644\u062a\u0642\u0646\u064a \u0648\u0627\u0644\u0648\u0638\u064a\u0641\u064a \u0644\u0636\u0645\u0627\u0646 \u062a\u062d\u0642\u064a\u0642 \u0646\u062a\u0627\u0626\u062c \u0645\u0631\u0636\u064a\u0629 \u062a\u0644\u0628\u064a \u0623\u064f\u0633\u0633 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0639\u0645\u0644.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">\u0645\u0627\u0630\u0627 \u064a\u0639\u0646\u064a \u0647\u0630\u0627 \u0639\u0645\u0644\u064a\u064b\u0627\u061f<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0643\u0640\u0645\u0628\u062a\u062f\u0626: \u0633\u062a\u0624\u062f\u064a \u0623\u062c\u0632\u0627\u0621 \u0645\u062d\u062f\u0651\u062f\u0629 \u0648\u0635\u063a\u064a\u0631\u0629 \u0645\u0646 \u0627\u0644\u0645\u0634\u0631\u0648\u0639\u060c \u062a\u062d\u062a \u0625\u0634\u0631\u0627\u0641 \u0645\u0635\u0645\u0645 \u0623\u0642\u062f\u0645. \u0648\u0638\u064a\u0641\u062a\u0643 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0647\u064a \u0627\u0644\u062a\u0639\u0644\u0645 \u0648\u0627\u0644\u062a\u0637\u0628\u064a\u0642\u060c \u0645\u062b\u0644 \u0631\u0633\u0645 \u0627\u0644\u0625\u0637\u0627\u0631\u0627\u062a \u0627\u0644\u0623\u0648\u0644\u064a\u0629 \u0623\u0648 \u0625\u0639\u062f\u0627\u062f \u0627\u0644\u0634\u062e\u0635\u064a\u0627\u062a.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0643\u0640\u0645\u0633\u062a\u0648\u0649 \u0645\u062a\u0648\u0633\u0637: \u062a\u064f\u0645\u0646\u062d \u0627\u0633\u062a\u0642\u0644\u0627\u0644\u064a\u0629 \u0623\u0643\u0628\u0631. \u064a\u0645\u0643\u0646\u0643 \u0625\u062f\u0627\u0631\u0629 \u0645\u0647\u0627\u0645 \u0635\u063a\u064a\u0631\u0629 \u0646\u0633\u0628\u064a\u064b\u0627 \u0628\u0646\u0641\u0633\u0643 (\u0643\u0627\u0644\u0628\u062d\u062b \u062c\u0632\u0626\u064a\u064b\u0627 \u0623\u0648 \u062a\u0646\u0641\u064a\u0630 \u0642\u0633\u0645 \u0645\u0646 \u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645)\u060c \u0648\u0631\u0628\u0645\u0627 \u062a\u0628\u062f\u0623 \u0641\u064a \u062a\u0648\u062c\u064a\u0647 \u0645\u0637\u0648\u0651\u0631\u064a\u0646 \u0623\u0648 \u0645\u0635\u0645\u0645\u064a\u0646 \u0645\u0628\u062a\u062f\u0626\u064a\u0646.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0643\u0640\u0645\u062a\u0642\u062f\u0645: \u0633\u062a\u0643\u0648\u0646 \u0642\u0627\u0626\u062f\u064b\u0627 \u0641\u0639\u0644\u064a\u064b\u0627 \u0641\u064a \u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639 \u0627\u0644\u0643\u0628\u064a\u0631\u0629\u060c \u0648\u062a\u0648\u062c\u0651\u0647 \u0627\u0644\u0639\u0645\u0644 \u062a\u0636\u0645\u064a\u0646\u064b\u0627 \u0627\u0644\u0625\u0634\u0631\u0627\u0641 \u0639\u0644\u0649 \u062a\u0635\u0645\u064a\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0628\u0627\u0644\u0643\u0627\u0645\u0644\u060c \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0641\u0631\u064a\u0642\u060c \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\u060c \u0648\u0636\u0645\u0627\u0646 \u062a\u0648\u0627\u0641\u0642 \u0627\u0644\u0645\u0634\u0631\u0648\u0639 \u0645\u0639 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0639\u0645\u0644.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0643\u0640\u0645\u062f\u064a\u0631 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645: \u062a\u064f\u0634\u0631\u0641 \u0639\u0644\u0649 \u0639\u062f\u0629 \u0645\u0634\u0627\u0631\u064a\u0639 \u0641\u064a \u0622\u0646\u064d \u0648\u0627\u062d\u062f\u060c \u0648\u062a\u0643\u0648\u0646 \u0645\u0633\u0624\u0648\u0644\u064b\u0627 \u0639\u0646 \u062a\u0637\u0648\u064a\u0631 \u0645\u0647\u0627\u0631\u0627\u062a \u0623\u0641\u0631\u0627\u062f \u0627\u0644\u0641\u0631\u064a\u0642\u060c \u0648\u0636\u0645\u0627\u0646 \u0627\u062a\u0628\u0627\u0639 \u0623\u0641\u0636\u0644 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a\u060c \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u064a\u0648\u0645\u064a\u0629 \u0648\u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0643\u0628\u0631\u0649 \u0627\u0644\u0645\u062a\u0639\u0644\u0642\u0629 \u0628\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u062f\u0627\u062e\u0644 \u0627\u0644\u0634\u0631\u0643\u0629.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">\u0645\u0633\u0645\u064a\u0627\u062a \u0645\u062a\u0634\u0627\u0628\u0647\u0629 \u0648\u0641\u0631\u0648\u0642 \u0628\u0633\u064a\u0637\u0629<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u0623\u0646 \u062a\u062a\u0630\u0643\u0631 \u0623\u0646 \u0645\u0633\u0645\u064a\u0627\u062a \u0648\u0638\u0627\u0626\u0641 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0642\u062f \u062a\u062e\u062a\u0644\u0641 \u0628\u064a\u0646 \u0634\u0631\u0643\u0629 \u0648\u0623\u062e\u0631\u0649. \u0641\u0631\u0628\u0645\u0627 \u062a\u062c\u062f \u0646\u0641\u0633\u0643 \u201c\u0645\u0635\u0645\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u201d \u0641\u064a \u0634\u0631\u0643\u0629\u060c \u0648\u201c\u0645\u0635\u0645\u0645 \u0645\u0646\u062a\u062c\u201d \u0641\u064a \u0634\u0631\u0643\u0629 \u0623\u062e\u0631\u0649\u060c \u0623\u0648 \u201c\u0645\u0635\u0645\u0645 \u062a\u0641\u0627\u0639\u0644\u0627\u062a\u201d \u0641\u064a \u062b\u0627\u0644\u062b\u0629\u060c \u0645\u0639 \u0627\u062e\u062a\u0644\u0627\u0641\u0627\u062a \u0628\u0633\u064a\u0637\u0629 \u0641\u064a \u0645\u0647\u0627\u0645\u0643 \u0627\u0644\u064a\u0648\u0645\u064a\u0629.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0644\u0630\u0627 \u0639\u0646\u062f \u0627\u0644\u062a\u0642\u062f\u0645 \u0644\u0623\u064a \u0648\u0638\u064a\u0641\u0629:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0642\u0631\u0623 \u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0648\u0638\u064a\u0641\u0629 \u0628\u062f\u0642\u0629: \u062a\u0623\u0643\u0651\u062f \u0645\u0646 \u0641\u0647\u0645 \u0627\u0644\u0645\u0647\u0627\u0645 \u0627\u0644\u0645\u062a\u0648\u0642\u0639\u0629 \u0645\u0646\u0643\u060c \u0633\u0648\u0627\u0621 \u0643\u0627\u0646\u062a \u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u062c\u0632\u0621 \u0645\u062d\u062f\u062f \u0645\u0646 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0623\u0648 \u062a\u063a\u0637\u064a \u062f\u0648\u0631\u0629 \u0627\u0644\u062d\u064a\u0627\u0629 \u0627\u0644\u0643\u0627\u0645\u0644\u0629 \u0644\u0645\u0646\u062a\u062c.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0633\u0623\u0644 \u0623\u062b\u0646\u0627\u0621 \u0627\u0644\u0645\u0642\u0627\u0628\u0644\u0629:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0647\u0644 \u0633\u0623\u0639\u0645\u0644 \u0636\u0645\u0646 \u0641\u0631\u064a\u0642 \u0623\u0645 \u0628\u0645\u0641\u0631\u062f\u064a\u061f<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0647\u0644 \u0633\u0623\u0643\u0648\u0646 \u0645\u0633\u0624\u0648\u0644\u064b\u0627 \u0639\u0646 \u0627\u0644\u0645\u0634\u0631\u0648\u0639 \u0628\u0623\u0643\u0645\u0644\u0647 \u0623\u0648 \u062c\u0632\u0621 \u0645\u0646\u0647\u061f<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u0647\u0644 \u0633\u064a\u0631\u0643\u0632 \u062f\u0648\u0631\u064a \u0628\u0634\u0643\u0644 \u0623\u0633\u0627\u0633\u064a \u0639\u0644\u0649 \u0631\u0633\u0645 \u0627\u0644\u0625\u0637\u0627\u0631\u0627\u062a \u0648\u0627\u0644\u0646\u0645\u0627\u0630\u062c \u0627\u0644\u0623\u0648\u0644\u064a\u0629\u060c \u0623\u0645 \u0633\u0623\u0634\u0627\u0631\u0643 \u0641\u064a \u0627\u0644\u0628\u062d\u062b \u0648\u062a\u062e\u0637\u064a\u0637 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u0646\u062a\u062c \u0623\u064a\u0636\u064b\u0627\u061f<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0627\u062e\u062a\u0644\u0627\u0641 \u0627\u0644\u0645\u0633\u0645\u064a\u0627\u062a\u060c \u064a\u0638\u0644 \u0645\u062c\u0627\u0644 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0645\u0646 \u0623\u0643\u062b\u0631 \u0627\u0644\u0635\u0646\u0627\u0639\u0627\u062a \u0627\u0644\u062d\u064a\u0648\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0634\u0647\u062f \u0646\u0645\u0648\u0651\u064b\u0627 \u0645\u0633\u062a\u0645\u0631\u0651\u064b\u0627 \u0648\u062a\u0648\u0641\u0631 \u0641\u0631\u0635\u064b\u0627 \u0645\u062a\u0639\u062f\u062f\u0629. \u0644\u0630\u0627 \u0625\u0646 \u0643\u0627\u0646 \u0644\u062f\u064a\u0643 \u0627\u0644\u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0645\u062b\u0644 \u0627\u0644\u062a\u0639\u0627\u0637\u0641 \u0645\u0639 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u060c \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0645\u0628\u0646\u064a \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0648\u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0641\u0639\u0651\u0627\u0644 \u0641\u0633\u062a\u062c\u062f \u0627\u0644\u0648\u0638\u064a\u0641\u0629 \u0627\u0644\u062a\u064a \u062a\u0646\u0627\u0633\u0628\u0643 \u062a\u0645\u0627\u0645\u064b\u0627.<\/span><\/p>\n<p>\u0627\u0644\u0645\u0642\u0627\u0644_ \u0645\u062a\u0631\u062c\u0645_ \u0628\u062a\u0635\u0631\u0641_ \u0645\u0646 \u0627\u0644\u0645\u0635\u062f\u0631: <a href=\"https:\/\/www.uxdesigninstitute.com\/blog\/ux-job-roles\/\" target=\"_blank\" rel=\"noopener\">11 popular UX job roles and titles explained<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0645\u0642\u062f\u0645\u0629 \u0647\u0644 \u062a\u0628\u062d\u062b \u0639\u0646 \u0641\u0631\u0635\u062a\u0643 \u0627\u0644\u0623\u0648\u0644\u0649 \u0641\u064a \u0639\u0627\u0644\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u061f \u0633\u062a\u0631\u0649 \u0628\u0644\u0627 \u0634\u0643 \u0639\u0644\u0649 \u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u062a\u0648\u0638\u064a\u0641 \u0639\u062f\u062f\u064b\u0627 \u0647\u0627\u0626\u0644\u064b\u0627 \u0645\u0646 \u0627\u0644\u0645\u0633\u0645\u064a\u0627\u062a \u0627\u0644\u0648\u0638\u064a\u0641\u064a\u0629 \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0645\u062c\u0627\u0644\u060c \u0648\u0642\u062f \u062a\u0634\u0639\u0631 \u0628\u0627\u0644\u062d\u064a\u0631\u0629 \u062d\u064a\u0627\u0644 \u0643\u0644 \u0647\u0630\u0647 \u0627\u0644\u0627\u062e\u062a\u0644\u0627\u0641\u0627\u062a. \u0641\u062a\u0627\u0631\u0629 \u062a\u062c\u062f \u201c\u0645\u0635\u0645\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u201d \u0648\u0623\u062e\u0631\u0649 \u201c\u0628\u0627\u062d\u062b \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u201d\u060c \u0628\u0644 \u062d\u062a\u0649 \u0645\u0633\u0645\u064a\u0627\u062a \u0645\u0632\u062f\u0648\u062c\u0629 \u0645\u062b\u0644 \u201c\u0645\u0635\u0645\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u201d\u060c \u0641\u0647\u0644 \u062a\u0639\u0646\u064a \u062c\u0645\u064a\u0639\u0647\u0627 \u0627\u0644\u0634\u064a\u0621 \u0646\u0641\u0633\u0647\u061f [&hellip;]<\/p>\n","protected":false},"author":387,"featured_media":41218,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_gspb_post_css":"","content-type":"","footnotes":""},"categories":[418],"tags":[205,1014,744,1013],"class_list":["post-41217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-user-experience","tag-205","tag-1014","tag-744","tag-1013"],"acf":[],"_links":{"self":[{"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/posts\/41217","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/users\/387"}],"replies":[{"embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/comments?post=41217"}],"version-history":[{"count":0,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/posts\/41217\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/media\/41218"}],"wp:attachment":[{"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/media?parent=41217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/categories?post=41217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/tags?post=41217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}