{"id":40884,"date":"2025-06-09T09:27:44","date_gmt":"2025-06-09T06:27:44","guid":{"rendered":"https:\/\/uxwritingar.com\/staging\/?p=40884"},"modified":"2025-08-06T17:07:18","modified_gmt":"2025-08-06T14:07:18","slug":"%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a9-%d8%a7%d9%84%d9%85%d8%ad%d8%aa%d9%88%d9%89-%d9%88%d9%83%d8%aa%d8%a7%d8%a8%d8%a9-%d8%aa%d8%ac%d8%b1%d8%a8%d8%a9-%d8%a7%d9%84%d9%85%d8%b3","status":"publish","type":"post","link":"https:\/\/uxwritingar.com\/staging\/ux-writing\/40884\/","title":{"rendered":"\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645: \u062a\u0634\u0627\u0628\u0647 \u0627\u0644\u0623\u062f\u0648\u0627\u0631 \u0623\u0645 \u062a\u0643\u0627\u0645\u0644\u0647\u0627\u061f"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u063a\u0627\u0644\u0628\u0627\u064b 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\u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0645\u0642\u0627\u0644\u060c \u0633\u0646\u062a\u0639\u0631\u0651\u0641 \u0625\u0644\u0649 \u0645\u0641\u0647\u0648\u0645 \u0643\u0644 \u0645\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u060c \u0623\u0628\u0631\u0632 \u0627\u0644\u0641\u0631\u0648\u0642 \u0628\u064a\u0646 \u062f\u0648\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u0643\u062a\u0651\u0627\u0628 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u060c \u0628\u0647\u062f\u0641 \u0645\u0633\u0627\u0639\u062f\u0629 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0639\u0644\u0649 \u062a\u062d\u062f\u064a\u062f \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0628\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u0643\u0644\u064a\u0647\u0645\u0627 \u0636\u0645\u0646 \u0641\u0650\u0631\u0642\u0647\u0627 \u0623\u0648 \u0645\u0634\u0631\u0648\u0639\u0627\u062a\u0647\u0627\u060c \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0643\u064a\u0641\u064a\u0629 \u062a\u0643\u0627\u0645\u0644 \u0627\u0644\u062a\u062e\u0635\u0635\u064a\u0646.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u0634\u0631\u062d \u0645\u0641\u0647\u0648\u0645 \u0643\u0644 \u0645\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u062a\u0644\u0639\u0628 <\/span><span style=\"font-size: 20px;\"><b>\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 (Content Strategy)<\/b><\/span><span style=\"font-weight: 400;\"> \u062f\u0648\u0631\u0627\u064b \u062a\u0645\u0643\u064a\u0646\u064a\u0651\u0627\u064b \u0648\u062f\u0627\u0639\u0645\u0627\u064b \u0644\u0643\u0644\u0651\u064d \u0645\u0646 \u0643\u062a\u0651\u0627\u0628 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u0645\u0635\u0645\u0645\u064a \u0627\u0644\u0645\u062d\u062a\u0648\u0649\u060c \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u062a\u0648\u0627\u0641\u0642 \u062f\u0627\u062e\u0644 \u0627\u0644\u0641\u0631\u064a\u0642 (\u0623\u064a \u0627\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0627\u0644\u062c\u0645\u064a\u0639 \u064a\u0639\u0645\u0644 \u0644\u062a\u062d\u0642\u064a\u0642 \u0623\u0647\u062f\u0627\u0641 \u0645\u0648\u062d\u0651\u062f\u0629)\u060c \u0648\u0627\u0644\u062a\u0648\u0635\u064a\u0644 \u0627\u0644\u0648\u0627\u0636\u062d \u0644\u0644\u0623\u0647\u062f\u0627\u0641\u060c \u0648\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u062f\u0648\u0627\u0631\u060c \u0648\u0648\u0636\u0639 \u0627\u0644\u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0642\u064a\u0627\u0633\u064a\u0629 (\u0645\u062b\u0644 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u062c\u0648\u062f\u0629 \u0648\u062b\u0628\u0627\u062a \u0646\u0628\u0631\u0629 \u0627\u0644\u0635\u0648\u062a) \u0648\u0627\u0644\u0627\u0644\u062a\u0632\u0627\u0645 \u0628\u0647\u0627\u060c \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0625\u062f\u0627\u0631\u0629 \u0633\u064a\u0631 \u0627\u0644\u0639\u0645\u0644 \u0648\u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0629 \u0641\u064a \u0625\u0646\u062a\u0627\u062c \u0648\u0646\u0634\u0631 \u0627\u0644\u0645\u062d\u062a\u0648\u0649.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0648\u0642\u062f \u0644\u062e\u0651\u0635\u062a <\/span><b>\u0643\u0631\u064a\u0633\u062a\u064a\u0646\u0627 \u0647\u0627\u0644\u0641\u0648\u0631\u0633\u0648\u0646 <\/b><span style=\"font-weight: 400;\">(<\/span><b>Kristina Halvorson)<\/b><span style=\"font-weight: 400;\">\u060c \u0627\u0644\u0645\u0624\u0644\u0641\u0629 \u0627\u0644\u0631\u0627\u0626\u062f\u0629 \u0644\u0643\u062a\u0627\u0628 <\/span><a href=\"https:\/\/www.pearson.com\/store\/p\/content-strategy-for-the-web\/P200000000302\/9780321808301\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Content Strategy for the Web<\/span><\/a><span style=\"font-weight: 400;\">\u060c \u0637\u0628\u064a\u0639\u0629 \u0647\u0630\u0627 \u0627\u0644\u0645\u0641\u0647\u0648\u0645 \u0628\u0642\u0648\u0644\u0647\u0627:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;\u062a\u062a\u0645\u062b\u0651\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0641\u064a \u0625\u0646\u0634\u0627\u0621 \u062e\u0637\u0629 \u0645\u062f\u0631\u0648\u0633\u0629 \u0648\u0645\u0645\u0627\u0631\u0633\u0629 \u0648\u0627\u0639\u064a\u0629 \u0648\u0645\u0646\u0647\u062c\u064a\u0629 \u0644\u062a\u062d\u0642\u064a\u0642 \u0623\u0647\u062f\u0627\u0641 \u0645\u0639\u064a\u0651\u0646\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0637\u0648\u064a\u0644.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u062a\u0631\u0643\u0651\u0632 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0639\u0644\u0649 \u062a\u062e\u0637\u064a\u0637 \u0648\u062a\u0648\u0632\u064a\u0639 \u0648\u0635\u064a\u0627\u0646\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0639\u0628\u0631 \u0645\u062e\u062a\u0644\u0641 \u0623\u0634\u0643\u0627\u0644\u0647 (\u0645\u062b\u0644 \u0627\u0644\u0646\u0635\u0648\u0635\u060c \u0627\u0644\u0635\u0648\u0631\u060c \u0645\u0642\u0627\u0637\u0639 \u0627\u0644\u0641\u064a\u062f\u064a\u0648\u060c \u0627\u0644\u0628\u0648\u062f\u0643\u0627\u0633\u062a) \u0648\u0645\u062e\u062a\u0644\u0641 \u0627\u0644\u0642\u0646\u0648\u0627\u062a (\u0643\u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629\u060c \u0648\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u0647\u0627\u062a\u0641 \u0627\u0644\u0645\u062d\u0645\u0648\u0644\u060c \u0648\u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u060c \u0648\u0627\u0644\u0646\u0634\u0631\u0627\u062a \u0627\u0644\u0628\u0631\u064a\u062f\u064a\u0629). \u0648\u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0648\u062c\u0648\u062f \u062a\u062f\u0627\u062e\u0644 \u0628\u064a\u0646 \u0627\u0644\u0645\u062c\u0627\u0644\u064a\u0646\u060c \u0641\u0625\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u062a\u062e\u062a\u0644\u0641 \u062c\u0648\u0647\u0631\u064a\u0627\u064b \u0639\u0646 \u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0645\u0646 \u062d\u064a\u062b \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0648\u0627\u0644\u0645\u062e\u0631\u062c\u0627\u062a.<\/span><\/p>\n<p><b>\u0627\u0642\u0631\u0623 \u0623\u064a\u0636\u0627\u064b: <\/b><a href=\"https:\/\/uxwritingar.com\/staging\/resources\/21813\" target=\"_blank\" rel=\"noopener\"><b>\u0627\u0644\u062f\u0644\u064a\u0644 \u0627\u0644\u0634\u0627\u0645\u0644 \u0644\u0640 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0631\u0642\u0645\u064a (Digital Content Strategy)<\/b><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u0623\u0645\u0627 <\/span><span style=\"font-size: 20px;\"><b>\u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (UX Writing)<\/b><\/span><span style=\"font-weight: 400;\">\u060c \u0641\u062a\u064f\u0639\u0646\u0649 \u0628\u0635\u064a\u0627\u063a\u0629 \u0646\u0635\u0648\u0635 \u0648\u0627\u0636\u062d\u0629\u060c \u0645\u0648\u062c\u0632\u0629\u060c \u0648\u0645\u0644\u0627\u0626\u0645\u0629 \u0644\u0644\u0633\u064a\u0627\u0642\u060c \u0628\u0647\u062f\u0641 \u0625\u0631\u0634\u0627\u062f \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u062e\u0644\u0627\u0644 \u062a\u0641\u0627\u0639\u0644\u0647 \u0645\u0639 \u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u0631\u0642\u0645\u064a\u060c \u0633\u0648\u0627\u0621 \u0639\u0646\u062f \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u062a\u0637\u0628\u064a\u0642\u060c \u0623\u0648 \u0627\u0644\u062a\u0646\u0642\u0644 \u0636\u0645\u0646 \u0645\u0648\u0642\u0639 \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u060c \u0623\u0648 \u0625\u062a\u0645\u0627\u0645 \u0645\u0647\u0645\u0629 \u0645\u062d\u062f\u062f\u0629.<\/span><\/p>\n<p><strong>\u0648\u062a\u0634\u0645\u0644 \u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u062a\u0646\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0646\u0635\u0648\u0635\u060c \u0623\u0628\u0631\u0632\u0647\u0627:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0646\u0635\u0648\u0635 \u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (UI Copy):<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> \u0648\u062a\u062a\u0636\u0645\u0646 \u0627\u0644\u0639\u0628\u0627\u0631\u0627\u062a \u0627\u0644\u0638\u0627\u0647\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u0623\u0632\u0631\u0627\u0631 (\u0645\u062b\u0644 &#8220;\u0625\u0631\u0633\u0627\u0644&#8221;\u060c &#8220;\u0623\u0636\u0641 \u0625\u0644\u0649 \u0627\u0644\u0633\u0644\u0629&#8221;)\u060c \u0648\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u062a\u0646\u0642\u0644 (\u0643\u0640&#8221;\u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629&#8221;\u060c &#8220;\u0627\u0644\u0625\u0639\u062f\u0627\u062f\u0627\u062a&#8221;)\u060c \u0648\u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u062e\u0637\u0623 (\u0645\u062b\u0644 &#8220;\u0643\u0644\u0645\u0629 \u0627\u0644\u0645\u0631\u0648\u0631 \u063a\u064a\u0631 \u0635\u062d\u064a\u062d\u0629&#8221;).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/uxwritingar.com\/staging\/resources\/12770\" target=\"_blank\" rel=\"noopener\"><b>\u0627\u0644\u0646\u0635\u0648\u0635 \u0627\u0644\u0645\u0635\u063a\u0651\u0631\u0629 (Microcopy)<\/b><\/a><b>:<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> \u0648\u0647\u064a \u0645\u0642\u0627\u0637\u0639 \u0646\u0635\u0651\u064a\u0629 \u0642\u0635\u064a\u0631\u0629 \u062a\u064f\u0633\u062a\u062e\u062f\u0645 \u0644\u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0623\u0648 \u062a\u0648\u0636\u064a\u062d \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a\u060c \u0645\u062b\u0644 \u0627\u0644\u0639\u0646\u0627\u0648\u064a\u0646\u060c \u0627\u0644\u0645\u0644\u062e\u0651\u0635\u0627\u062a \u0627\u0644\u0642\u0635\u064a\u0631\u0629\u060c \u0627\u0644\u062a\u0644\u0645\u064a\u062d\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0638\u0647\u0631 \u0639\u0646\u062f \u062a\u0645\u0631\u064a\u0631 \u0627\u0644\u0645\u0624\u0634\u0631\u060c \u0623\u0648 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0648\u0635\u0641\u064a\u0629 (\u0643\u0627\u0644\u0648\u0635\u0641 \u0627\u0644\u0630\u064a \u064a\u0638\u0647\u0631 \u0641\u064a \u0646\u062a\u0627\u0626\u062c \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0645\u0637\u0648\u0651\u0644 (Longer-form content):<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> \u0648\u064a\u062a\u0636\u0645\u0646 \u0627\u0644\u0645\u0642\u0627\u0644\u0627\u062a\u060c \u0623\u0648 \u0646\u0635\u0648\u0635 \u0645\u0642\u0627\u0637\u0639 \u0627\u0644\u0641\u064a\u062f\u064a\u0648 \u0648\u0627\u0644\u0628\u0648\u062f\u0643\u0627\u0633\u062a\u060c \u0623\u0648 \u0627\u0644\u0648\u062b\u0627\u0626\u0642 \u0627\u0644\u062a\u0639\u0644\u064a\u0645\u064a\u0629\u060c \u0623\u0648 \u0623\u062f\u0644\u0651\u0629 \u0627\u0644\u0625\u0639\u062f\u0627\u062f \u0648\u0627\u0644\u062a\u0623\u0647\u064a\u0644 \u0627\u0644\u0623\u0648\u0644\u064a \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645. \u0648\u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0623\u0646 \u0647\u0630\u0627 \u0627\u0644\u0646\u0648\u0639 \u0645\u0646 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0644\u0627 \u064a\u064f\u0639\u062f \u062f\u0627\u0626\u0645\u0627\u064b \u062c\u0632\u0621\u0627\u064b \u0645\u0646 \u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645\u060c \u0625\u0644\u0627 \u0623\u0646\u0647 \u064a\u064f\u062f\u0631\u062c \u0636\u0645\u0646 \u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u062d\u064a\u0646 \u064a\u0643\u0648\u0646 \u0647\u062f\u0641\u0647 \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u0647\u0648 \u062f\u0639\u0645 \u0631\u062d\u0644\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u0641\u0647\u0645\u0647 \u0644\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629.<\/span><\/li>\n<\/ul>\n<p><b>\u0627\u0642\u0631\u0623 \u0623\u064a\u0636\u0627\u064b: <\/b><a href=\"https:\/\/uxwritingar.com\/staging\/ux-writing\/9633\" target=\"_blank\" rel=\"noopener\"><b>\u0645\u0627 \u0647\u064a \u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 UX Writing<\/b><\/a><\/p>\n<div data-block=\"hook:37920\" class=\"alignfull\" data-block-structure=\"custom\" data-vertical-spacing=\"top:bottom\"><div class=\"ct-container-full\" data-content=\"normal\"><article id=\"post-37920\" class=\"post-37920\"><div class=\"entry-content is-layout-constrained\">\n<div class=\"wp-block-greenshift-blocks-row gspb_row gspb_row-id-gsbp-33c66d2\" id=\"gspb_row-id-gsbp-33c66d2\"><div class=\"gspb_row__content\"> \n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--12 gspb_col-id-gsbp-209380f\" id=\"gspb_col-id-gsbp-209380f\">\n<div id=\"gspb_text-id-gsbp-0b5f73d\" class=\"gspb_text gspb_text-id-gsbp-0b5f73d \">\u062c\u0627\u0647\u0632 \u0644\u062a\u0639\u0644\u0651\u0645 \u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u061f<\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-ab694e7\" class=\"gspb_text gspb_text-id-gsbp-ab694e7 \">\u0627\u062d\u062c\u0632 \u0645\u0642\u0639\u062f\u0627\u064b \u0641\u064a \u0627\u0644\u062f\u0648\u0631\u0629 \u0627\u0644\u062a\u0623\u0633\u064a\u0633\u064a\u0629 \u0641\u064a \u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u0627\u062f\u062e\u0644 \u0647\u0630\u0627 \u0627\u0644\u0645\u062c\u0627\u0644 \u0645\u0646 \u0623\u0648\u0633\u0639 \u0623\u0628\u0648\u0627\u0628\u0647. \u0633\u062a\u062a\u0639\u0644\u0645 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u0641\u0639\u0644\u064a\u060c \u0645\u0639 \u0645\u0647\u0627\u0645 \u064a\u0648\u0645\u064a\u0629 \u0648\u0646\u0642\u0627\u0634\u0627\u062a \u062a\u0641\u0627\u0639\u0644\u064a\u0629 \u062a\u0633\u0627\u0639\u062f\u0643 \u0639\u0644\u0649 \u0641\u0647\u0645 \u062c\u0645\u064a\u0639 \u0627\u0644\u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0627\u0644\u0645\u062a\u0639\u0644\u0642\u0629 \u0628\u0627\u0644\u0645\u062c\u0627\u0644 \u0628\u0639\u0645\u0642.<\/div>\n\n\n\n<div class=\"gspb_button_wrapper gspb_button-id-gsbp-075cb7b\" id=\"gspb_button-id-gsbp-075cb7b\"><a class=\"wp-block-greenshift-blocks-buttonbox gspb-buttonbox wp-element-button  primary-enroll-button\" href=\"https:\/\/uxwritingar.com\/staging\/learn\/arabic-ux-writing-fundamental-course\" target=\"_blank\" rel=\"noopener\"><span class=\"gspb-buttonbox-textwrap\"><span class=\"gspb-buttonbox-text\"><span class=\"gspb-buttonbox-title\">\u062d\u062c\u0632 \u0645\u0642\u0639\u062f<\/span><\/span><\/span><\/a><\/div>\n<\/div>\n <\/div><\/div>\n<\/div><\/article><\/div><\/div>\n<p>\u0634\u0631\u062d\u0646\u0627 \u0634\u0631\u062d\u0627\u064b \u0645\u0628\u0633\u0651\u0637\u0627\u064b \u062d\u0648\u0644 \u0645\u0641\u0647\u0648\u0645 \u0643\u0644 \u0645\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u060c \u0648\u0627\u0644\u0622\u0646 \u062f\u0639\u0648\u0646\u0627 \u0646\u063a\u0648\u0635 \u0641\u064a \u0627\u0644\u062a\u0641\u0627\u0635\u064a\u0644.<\/p>\n<h2><span style=\"font-weight: 400;\">\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645: \u0623\u0647\u0645 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u062d\u0648\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 (Content Strategy)<\/span><\/h2>\n<h3><strong><span style=\"font-size: 20px;\">\u0623\u0647\u062f\u0627\u0641 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649: \u0636\u0645\u0627\u0646 \u062c\u0648\u062f\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u0625\u0646\u062a\u0627\u062c<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u062a\u0633\u0639\u0649 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0625\u0644\u0649 \u062a\u062d\u0642\u064a\u0642 \u0623\u0647\u062f\u0627\u0641 \u0645\u062d\u0648\u0631\u064a\u0629\u060c \u0645\u0646 \u0623\u0628\u0631\u0632\u0647\u0627:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0636\u0645\u0627\u0646 \u062a\u0644\u0628\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0648\u0643\u0630\u0644\u0643 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0646\u0641\u0633\u0647\u0627.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u0639\u0632\u064a\u0632 \u0643\u0641\u0627\u0621\u0629 \u0625\u0646\u062a\u0627\u062c \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0644\u062f\u0649 \u0643\u062a\u0651\u0627\u0628 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u0645\u0635\u0645\u0645\u064a \u0627\u0644\u0645\u062d\u062a\u0648\u0649\u060c \u0648\u0630\u0644\u0643 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0625\u0646\u0634\u0627\u0621 \u0639\u0645\u0644\u064a\u0627\u062a \u0648\u0627\u0636\u062d\u0629 \u0648\u0645\u0639\u0627\u064a\u064a\u0631 \u062a\u062d\u0631\u064a\u0631\u064a\u0629 (\u0643\u0623\u062f\u0644\u0629 \u0627\u0644\u0623\u0633\u0644\u0648\u0628 \u0627\u0644\u062a\u064a \u062a\u0648\u0636\u0651\u062d \u0623\u0633\u0644\u0648\u0628 \u0627\u0644\u0643\u062a\u0627\u0628\u0629\u060c \u0648\u0646\u0628\u0631\u0629 \u0627\u0644\u0635\u0648\u062a\u060c \u0648\u0642\u0648\u0627\u0639\u062f \u0627\u0644\u0646\u062d\u0648 \u0648\u0627\u0644\u062a\u0646\u0633\u064a\u0642 \u0644\u0636\u0645\u0627\u0646 \u0627\u0644\u0627\u062a\u0633\u0627\u0642).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u062a\u0627\u0628\u0639\u0629 \u062c\u0648\u062f\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u0641\u0639\u0627\u0644\u064a\u0629 \u0645\u0645\u0627\u0631\u0633\u0627\u062a \u062a\u0637\u0648\u064a\u0631\u0647 \u0645\u0639 \u0645\u0631\u0648\u0631 \u0627\u0644\u0648\u0642\u062a\u060c \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0648\u0631\u062f\u0648\u062f \u0641\u0639\u0644 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0646\u062c\u0627\u062d.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0648\u0643\u0645\u0627 \u064a\u062a\u0651\u0636\u062d\u060c \u0641\u0625\u0646 \u0646\u0637\u0627\u0642 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u0627\u0633\u0639\u060c \u0625\u0630 \u064a\u0631\u0643\u0651\u0632 \u0639\u0644\u0649 \u0627\u0644\u0631\u0624\u064a\u0629 \u0627\u0644\u0634\u0627\u0645\u0644\u0629 \u0648\u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0646\u0647\u062c\u064a\u0629\u060c \u0628\u064a\u0646\u0645\u0627 \u062a\u0646\u062f\u0631\u062c \u0627\u0644\u0645\u0647\u0627\u0645 \u0627\u0644\u062a\u0641\u0635\u064a\u0644\u064a\u0629 \u0627\u0644\u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0635\u064a\u0627\u063a\u0629 \u0646\u0635\u0648\u0635 \u0627\u0644\u0648\u0627\u062c\u0647\u0627\u062a \u0628\u0634\u0643\u0644 \u0645\u0628\u0627\u0634\u0631 \u0636\u0645\u0646 \u0646\u0637\u0627\u0642 \u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645.<\/span><\/p>\n<h3><strong><span style=\"font-size: 20px;\">\u0645\u0647\u0627\u0645 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0627\u0644\u0645\u062d\u062a\u0648\u0649: \u0627\u0644\u0639\u0642\u0648\u0644 \u0627\u0644\u062a\u064a \u062a\u062e\u0637\u0637 \u0644\u0645\u0627 \u0646\u0642\u0631\u0623\u0647<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u064a\u0639\u062a\u0645\u062f \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0651\u0648 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0639\u0644\u0649 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0648\u0627\u0644\u0645\u0646\u0647\u062c\u064a\u0627\u062a \u0644\u0641\u0647\u0645 \u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u062f\u0627\u062e\u0644\u064a (\u0627\u0644\u0645\u0648\u062c\u0651\u064e\u0647 \u0625\u0644\u0649 \u0645\u0648\u0638\u0641\u064a \u0627\u0644\u0645\u0624\u0633\u0633\u0629) \u0648\u0627\u0644\u062e\u0627\u0631\u062c\u064a (\u0627\u0644\u0645\u0648\u062c\u0651\u064e\u0647 \u0625\u0644\u0649 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0623\u0648 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646)\u060c \u0648\u0642\u064a\u0627\u0633 \u0645\u062f\u0649 \u062a\u0623\u062b\u064a\u0631\u0647\u060c \u0648\u062a\u062d\u062f\u064a\u062f \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647 \u0627\u0644\u062a\u0637\u0648\u064a\u0631\u064a\u0629.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0648\u062a\u062a\u0636\u0645\u0651\u0646 \u0647\u0630\u0647 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0628\u0631\u0627\u0645\u062c \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a (\u0627\u0644\u062a\u064a \u062a\u0631\u0635\u062f \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0645\u062b\u0644 \u0639\u062f\u062f \u0627\u0644\u0646\u0642\u0631\u0627\u062a \u0623\u0648 \u0645\u0634\u0627\u0647\u062f\u0627\u062a \u0627\u0644\u0635\u0641\u062d\u0627\u062a)\u060c \u0648<\/span><a href=\"https:\/\/uxwritingar.com\/staging\/web-usability\/16005\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0642\u0627\u0628\u0644\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 (Usability Testing)<\/span><\/a><span style=\"font-weight: 400;\"> \u0627\u0644\u0645\u0631\u062a\u0643\u0632\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 (\u062d\u064a\u062b \u064a\u064f\u0631\u0627\u0642\u0628 \u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0645\u0639 \u0627\u0644\u0646\u0635\u0648\u0635 \u0644\u062a\u0642\u064a\u064a\u0645 \u0645\u062f\u0649 \u0648\u0636\u0648\u062d\u0647\u0627 \u0648\u0641\u0639\u0627\u0644\u064a\u062a\u0647\u0627)\u060c \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0648\u062c\u0651\u064e\u0647\u0629.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0648\u064a\u0634\u0627\u0631\u0643 \u0628\u0627\u062d\u062b\u0648 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (UX Researchers) \u0648\u0643\u062a\u0651\u0627\u0628 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (UX Writers) \u063a\u0627\u0644\u0628\u0627\u064b \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0623\u0646\u0634\u0637\u0629\u060c \u0644\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0641\u064a \u062a\u062d\u0633\u064a\u0646 \u0639\u0645\u0644\u0647\u0645 \u0648\u062a\u0648\u062c\u064a\u0647\u0647.<\/span><\/p>\n<div data-block=\"hook:38395\" class=\"alignfull\" data-block-structure=\"custom\" data-vertical-spacing=\"top:bottom\"><div class=\"ct-container-full\" data-content=\"normal\"><article id=\"post-38395\" class=\"post-38395\"><div class=\"entry-content is-layout-constrained\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-c8cf7df\" id=\"gspb_container-id-gsbp-c8cf7df\">\n<div id=\"gspb_text-id-gsbp-0b5f73d\" class=\"gspb_text gspb_text-id-gsbp-0b5f73d \">\u0647\u0644 \u0623\u0646\u062a \u0628\u0627\u062d\u062b \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u061f \u0623\u0648 \u0645\u062a\u062e\u0635\u0635 \u0641\u064a \u0627\u0644\u0645\u062c\u0627\u0644\u061f<\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-b339f5c\" class=\"gspb_text gspb_text-id-gsbp-b339f5c \">\u0648\u0641\u0651\u0631 \u0639\u0644\u0649 \u0646\u0641\u0633\u0643 \u0627\u0644\u0648\u0642\u062a \u0648\u0627\u0644\u062c\u0647\u062f \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0641\u064a \u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u0623\u0628\u062d\u0627\u062b \u0648\u0627\u0644\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0648\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0642\u0627\u0628\u0644\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0648\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0646 \u062e\u0644\u0627\u0644 \u0642\u0648\u0627\u0644\u0628 \u062d\u0627\u0647\u0632\u0629 \u0644\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645! \u0627\u0634\u062a\u0631\u0650 \u0627\u0644\u0622\u0646 \u062d\u0632\u0645\u0629 \u0623\u0628\u062d\u0627\u062b \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u062a\u0645\u062a\u0651\u0639 \u0628\u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0642\u0648\u0627\u0644\u0628 \u0648\u0627\u0644\u0645\u0644\u0641\u0627\u062a \u0627\u0644\u062c\u0627\u0647\u0632\u0629 \u0648\u0627\u0644\u062a\u064a \u0633\u062a\u0636\u0645\u0646 \u0648\u0635\u0648\u0644\u0643 \u0625\u0644\u0649 \u0623\u0647\u062f\u0627\u0641\u0643 \u0628\u0623\u0642\u0644 \u0648\u0642\u062a \u0648\u0645\u062c\u0647\u0648\u062f \u0648\u0628\u0646\u062a\u064a\u062c\u0629 \u0645\u0628\u0647\u0631\u0629!<\/div>\n\n\n\n<div class=\"gspb_button_wrapper gspb_button-id-gsbp-075cb7b\" id=\"gspb_button-id-gsbp-075cb7b\"><a class=\"wp-block-greenshift-blocks-buttonbox gspb-buttonbox wp-element-button\" href=\"https:\/\/uxwritingar.com\/staging\/ux-toolkit\" target=\"_blank\" rel=\"noopener\"><span class=\"gspb-buttonbox-textwrap\"><span class=\"gspb-buttonbox-text\"><span class=\"gspb-buttonbox-title\">\u0627\u0634\u062a\u0631\u0650 \u0627\u0644\u062d\u0632\u0645\u0629 \u0627\u0644\u0622\u0646<\/span><\/span><\/span><\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/article><\/div><\/div>\n<p><span style=\"font-weight: 400;\">\u0643\u0645\u0627 \u064a\u064f\u0634\u0631\u0641 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0651\u0648 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0639\u0644\u0649 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0646\u0634\u0631 \u0648\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0639\u0628\u0631 \u0645\u062e\u062a\u0644\u0641 \u0627\u0644\u0645\u0646\u0635\u0627\u062a\u060c \u0625\u0644\u0649 \u062c\u0627\u0646\u0628 \u0625\u062f\u0627\u0631\u0629 \u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0648\u0627\u062c\u0647\u0627\u062a \u0627\u0644\u062e\u0644\u0641\u064a\u0629\u061b \u0623\u064a \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0645\u064f\u062e\u0632\u0651\u064e\u0646 \u0636\u0645\u0646 \u0623\u0646\u0638\u0645\u0629 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0623\u0648 \u0642\u0648\u0627\u0639\u062f \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0648\u0635\u0641\u064a\u0629 \u0648\u0627\u0644\u0648\u0633\u0648\u0645 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629 \u0627\u0644\u062a\u064a \u0642\u062f \u0644\u0627 \u062a\u0643\u0648\u0646 \u0638\u0627\u0647\u0631\u0629 \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u060c \u0644\u0643\u0646\u0647\u0627 \u062a\u0644\u0639\u0628 \u062f\u0648\u0631\u0627\u064b \u062c\u0648\u0647\u0631\u064a\u0627\u064b \u0641\u064a \u062a\u0646\u0638\u064a\u0645 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u062a\u0648\u0632\u064a\u0639\u0647 \u0648\u0635\u064a\u0627\u0646\u062a\u0647.<\/span><\/p>\n<p><b>\u0648\u062a\u0634\u0645\u0644 \u0645\u0646\u0647\u062c\u064a\u0627\u062a \u0639\u0645\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u064a \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0645\u0627 \u064a\u0644\u064a:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u062c\u0631\u062f \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u062a\u062f\u0642\u064a\u0642\u0647:<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> \u064a\u064f\u062c\u0631\u064a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0648 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0639\u0645\u0644\u064a\u0627\u062a \u062a\u062f\u0642\u064a\u0642 \u062f\u0648\u0631\u064a\u0629 \u0648\u0645\u0646\u0647\u062c\u064a\u0629 \u0644\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0642\u0627\u0626\u0645\u060c \u0644\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0648\u062c\u0648\u062f \u0648\u0623\u064a\u0646 \u064a\u0642\u0639\u060c \u0645\u0645\u0627 \u064a\u0645\u0643\u0651\u0646\u0647\u0645 \u0645\u0646 \u062a\u0639\u062f\u064a\u0644 \u0627\u0644\u062e\u0637\u0637 \u0648\u062a\u0648\u062c\u064a\u0647\u0647\u0627 \u0628\u0645\u0627 \u064a\u062a\u0645\u0627\u0634\u0649 \u0645\u0639 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0631\u062c\u0648\u0651\u0629. \u0643\u0645\u0627 \u062a\u0633\u0627\u0647\u0645 \u0647\u0630\u0647 \u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0627\u062a \u0641\u064a \u0636\u0645\u0627\u0646 \u0628\u0642\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0645\u0644\u0627\u0626\u0645\u0627\u064b\u060c \u0645\u062d\u062f\u062b\u0627\u064b\u060c \u0648\u0641\u0639\u0627\u0644\u0627\u064b\u060c \u0623\u0648 \u0625\u0632\u0627\u0644\u062a\u0647 \u0648\u0623\u0631\u0634\u0641\u062a\u0647 \u0639\u0646\u062f \u0627\u0646\u062a\u0647\u0627\u0621 \u0635\u0644\u0627\u062d\u064a\u062a\u0647.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0639\u0645\u0644\u064a\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u0633\u064a\u0631 \u0627\u0644\u0639\u0645\u0644:<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> \u064a\u064f\u0639\u062f\u0651 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0648 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u062c\u062f\u0627\u0648\u0644 \u062a\u062d\u0631\u064a\u0631\u064a\u0629 (\u062a\u064f\u0633\u062a\u062e\u062f\u0645 \u0641\u064a \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0644\u0646\u0634\u0631 \u0627\u0644\u0645\u062d\u062a\u0648\u0649)\u060c \u0648\u064a\u062f\u064a\u0631\u0648\u0646 \u0633\u064a\u0631 \u0627\u0644\u0639\u0645\u0644 \u062e\u0637\u0648\u0629 \u0628\u062e\u0637\u0648\u0629 \u0644\u0625\u0646\u0634\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u0627\u0639\u062a\u0645\u0627\u062f\u0647\u060c \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0625\u062f\u062e\u0627\u0644 \u0623\u062f\u0648\u0627\u062a \u0645\u062a\u062e\u0635\u0635\u0629 \u062a\u0633\u0647\u0645 \u0641\u064a \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0628\u0643\u0641\u0627\u0621\u0629 \u0648\u0641\u0627\u0639\u0644\u064a\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0647\u064a\u0643\u0644\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649:<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> \u064a\u0635\u0645\u0645 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0651\u0648 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0646\u064f\u0638\u064f\u0645\u0627\u064b \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0648\u0633\u0651\u0639 \u0648\u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0639\u0628\u0631 \u0645\u062e\u062a\u0644\u0641 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0648\u0627\u0644\u0623\u0634\u0643\u0627\u0644\u060c \u0648\u064a\u0624\u0633\u0651\u0633\u0648\u0646 \u062a\u0635\u0646\u064a\u0641\u0627\u062a \u0645\u062d\u062a\u0648\u0649 (Taxonomy) \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0645\u0628\u0627\u062f\u0626 <\/span><a href=\"https:\/\/uxwritingar.com\/staging\/resources\/26360\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u0645\u0639\u0645\u0627\u0631\u064a\u0629 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a (Information Architecture)<\/span><\/a><span style=\"font-weight: 400;\">\u060c \u0644\u062a\u0633\u0647\u064a\u0644 \u062a\u0646\u0638\u064a\u0645 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u062a\u0645\u0643\u064a\u0646 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0645\u0646 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u064a\u0647. \u0643\u0645\u0627 \u064a\u064f\u062d\u062f\u0651\u064e\u062f \u0645\u0643\u0627\u0646 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u062c\u062f\u064a\u062f \u0636\u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u0645\u0646\u0638\u0648\u0645\u0629\u060c \u0648\u062a\u064f\u0639\u0627\u062f \u0645\u0648\u0627\u0621\u0645\u062a\u0647 \u0628\u0641\u0639\u0627\u0644\u064a\u0629 \u0639\u0628\u0631 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629. \u0641\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u064a\u0645\u0643\u0646 \u0644\u0645\u0639\u0644\u0648\u0645\u0629 \u0648\u0627\u062d\u062f\u0629 \u0639\u0646 \u0645\u0646\u062a\u062c \u0645\u0639\u064a\u0646 \u0623\u0646 \u062a\u064f\u0642\u062f\u0651\u064e\u0645 \u0641\u064a \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u060c \u0648\u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u0647\u0627\u062a\u0641 \u0627\u0644\u0645\u062d\u0645\u0648\u0644\u060c \u0648<\/span><a href=\"https:\/\/uxwritingar.com\/staging\/resources\/18452\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u0628\u0648\u062a \u0627\u0644\u0645\u062d\u0627\u062f\u062b\u0629 (Chatbot)<\/span><\/a><span style=\"font-weight: 400;\"> \u0628\u0634\u0643\u0644 \u0645\u062a\u0633\u0642 \u0648\u0645\u0646\u0638\u0645.<\/span><\/li>\n<\/ul>\n<h3><strong><span style=\"font-size: 20px;\">\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0628\u062d\u0633\u0628 \u0646\u0648\u0639 \u0627\u0644\u0645\u062d\u062a\u0648\u0649<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u0642\u062f \u062a\u0642\u0648\u0645 \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0628\u062a\u0637\u0648\u064a\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0645\u062d\u062a\u0648\u0649 \u0645\u062a\u062e\u0635\u0635\u0629 \u0628\u062d\u0633\u0628 \u0637\u0628\u064a\u0639\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649\u060c \u0648\u0630\u0644\u0643 \u0636\u0645\u0646 \u0641\u0650\u0631\u0642 \u0645\u062e\u062a\u0644\u0641\u0629. \u0641\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0642\u062f \u062a\u062a\u0648\u0644\u0649 <\/span><b>\u0641\u0650\u0631\u0642 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0627\u0644\u0645\u062d\u062a\u0648\u0649<\/b><span style=\"font-weight: 400;\"> (Content Marketing Team) \u0648\u0636\u0639 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0644\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0627\u0644\u0630\u064a \u064a\u0647\u062f\u0641 \u0625\u0644\u0649 \u062c\u0630\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0648\u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0645\u0639\u0647\u0645.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0628\u064a\u0646\u0645\u0627 \u064a\u0639\u0645\u0644 <\/span><b>\u0641\u0631\u064a\u0642 \u0645\u0633\u062a\u0642\u0644 \u0622\u062e\u0631<\/b><span style=\"font-weight: 400;\"> \u0639\u0644\u0649 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u062e\u0627\u0635 \u0628\u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a\u060c \u0645\u062b\u0644 \u0627\u0644\u0625\u0631\u0634\u0627\u062f\u0627\u062a \u0623\u0648 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0633\u0627\u0639\u062f \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0639\u0644\u0649 \u0641\u0647\u0645 \u0627\u0644\u0645\u0646\u062a\u062c \u0648\u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0648\u062a\u062e\u062a\u0644\u0641 \u0627\u0644\u0623\u0647\u062f\u0627\u0641\u060c \u0648\u0633\u064a\u0631 \u0627\u0644\u0639\u0645\u0644\u060c \u0648\u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0629 \u0641\u064a \u0643\u0644 \u0645\u0646 \u0647\u0630\u064a\u0646 \u0627\u0644\u0645\u0633\u0627\u0631\u064a\u0646 \u0627\u062e\u062a\u0644\u0627\u0641\u0627\u064b \u0637\u0641\u064a\u0641\u0627\u064b \u062d\u0633\u0628 \u0627\u0644\u0633\u064a\u0627\u0642\u060c \u0625\u0644\u0627 \u0623\u0646 \u0627\u0644\u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u062c\u0648\u0647\u0631\u064a\u0629 \u062a\u0638\u0644 \u0645\u062a\u0634\u0627\u0628\u0647\u0629 \u0641\u064a \u062c\u0648\u0647\u0631\u0647\u0627.<\/span><\/p>\n<figure id=\"attachment_41018\" aria-describedby=\"caption-attachment-41018\" style=\"width: 2560px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-41018 size-full\" src=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2025\/06\/\u0645\u0642\u0627\u064a\u064a\u0633-scaled.jpg\" alt=\"\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\" width=\"2560\" height=\"1440\" srcset=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2025\/06\/\u0645\u0642\u0627\u064a\u064a\u0633-scaled.jpg 2560w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2025\/06\/\u0645\u0642\u0627\u064a\u064a\u0633-300x169.jpg 300w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2025\/06\/\u0645\u0642\u0627\u064a\u064a\u0633-1024x576.jpg 1024w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2025\/06\/\u0645\u0642\u0627\u064a\u064a\u0633-768x432.jpg 768w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2025\/06\/\u0645\u0642\u0627\u064a\u064a\u0633-1536x864.jpg 1536w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2025\/06\/\u0645\u0642\u0627\u064a\u064a\u0633-2048x1152.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><figcaption id=\"caption-attachment-41018\" class=\"wp-caption-text\">\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645: \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u064a\u0646 \u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u062e\u0627\u0635 \u0628\u0627\u0644\u0645\u0646\u062a\u062c \u0648\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0627\u0644\u0645\u062d\u062a\u0648\u0649<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">\u0633\u0648\u0627\u0621 \u0643\u0646\u062a \u062a\u064f\u0637\u0648\u0651\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0645\u062d\u062a\u0648\u0649 \u0634\u0627\u0645\u0644\u0629 \u062a\u063a\u0637\u0651\u064a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0643\u0627\u0645\u0644\u0629\u060c \u0623\u0648 \u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0645\u062c\u0627\u0644 \u0645\u0639\u064a\u0651\u0646 \u0645\u062b\u0644 \u062f\u0639\u0645 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0623\u0648 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u060c \u0641\u0625\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u062a\u0638\u0644\u0651\u0627\u0646 \u0645\u062c\u0627\u0644\u064a\u0646 \u0645\u062a\u0645\u0627\u064a\u0632\u064a\u0646\u060c \u0644\u0643\u0646 \u0644\u0627 \u063a\u0646\u0649 \u0639\u0646 \u062a\u0639\u0627\u0648\u0646\u0647\u0645\u0627 \u0627\u0644\u0648\u062b\u064a\u0642.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645: \u0623\u0647\u0645 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u062d\u0648\u0644 \u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (UX Writing)<\/span><\/h2>\n<h3><strong><span style=\"font-size: 20px;\">\u0623\u0647\u062f\u0627\u0641 \u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645: \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u064f\u062f\u0627\u0648\u064a \u0645\u0639\u0627\u0646\u0627\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u0631\u063a\u0645 \u0623\u0646 \u0645\u0635\u0637\u0644\u062d \u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u064a\u0628\u062f\u0648 \u0623\u0643\u062b\u0631 \u0648\u0636\u0648\u062d\u0627\u064b \u0645\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649\u060c \u0641\u0625\u0646 \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0628\u064a\u0646 \u0627\u0644\u0645\u062c\u0627\u0644\u064a\u0646 \u0644\u0627 \u062a\u0632\u0627\u0644 \u063a\u064a\u0631 \u0648\u0627\u0636\u062d\u0629 \u0644\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0645\u062d\u062a\u0631\u0641\u064a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u064a\u0646\u0635\u0628 \u062a\u0631\u0643\u064a\u0632 \u0643\u062a\u0651\u0627\u0628 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0639\u0644\u0649 \u0635\u064a\u0627\u063a\u0629 \u0646\u0635\u0648\u0635 \u0645\u062e\u062a\u0635\u0631\u0629 \u0648\u0641\u0639\u0627\u0644\u0629 \u062a\u064f\u0648\u062c\u0651\u0647 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u062e\u0644\u0627\u0644 \u062a\u062c\u0631\u0628\u062a\u0647 \u0627\u0644\u0631\u0642\u0645\u064a\u0629\u060c \u0628\u0645\u0627 \u064a\u0633\u0627\u0639\u062f\u0647 \u0639\u0644\u0649 \u062a\u062d\u0642\u064a\u0642 \u0623\u0647\u062f\u0627\u0641\u0647 \u062f\u0648\u0646 \u0627\u0631\u062a\u0628\u0627\u0643 \u0623\u0648 \u0639\u0646\u0627\u0621.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u062a\u062a\u0645\u064a\u0651\u0632 \u0627\u0644\u0646\u0635\u0648\u0635 \u0627\u0644\u062a\u064a \u064a\u0643\u062a\u0628\u0647\u0627 \u0643\u062a\u0651\u0627\u0628 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0628\u0643\u0648\u0646\u0647\u0627 \u0645\u0635\u0645\u0645\u0629 \u0628\u0639\u0646\u0627\u064a\u0629 \u0644\u0645\u0639\u0627\u0644\u062c\u0629 \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0629 \u0644\u062f\u0649 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0641\u064a \u0646\u0642\u0627\u0637 \u0645\u062d\u062f\u062f\u0629 \u0645\u0646 \u062a\u0641\u0627\u0639\u0644\u0647 \u0645\u0639 \u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629. \u0648\u062a\u0647\u062f\u0641 \u0647\u0630\u0647 \u0627\u0644\u0646\u0635\u0648\u0635 \u0625\u0644\u0649 \u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u0625\u062d\u0628\u0627\u0637\u060c \u0648\u062a\u062c\u0627\u0648\u0632 \u0627\u0644\u0639\u0642\u0628\u0627\u062a\u060c \u0648\u062a\u062e\u0641\u064a\u0641 \u0646\u0642\u0627\u0637 \u0627\u0644\u0623\u0644\u0645 \u0627\u0644\u062a\u064a \u0642\u062f \u064a\u0648\u0627\u062c\u0647\u0647\u0627 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0623\u062b\u0646\u0627\u0621 \u062a\u0641\u0627\u0639\u0644\u0647 \u0645\u0639 \u0627\u0644\u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0623\u0648 \u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u0645\u0646\u062a\u062c.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0648\u0644\u0623\u062f\u0627\u0621 \u0647\u0630\u0627 \u0627\u0644\u062f\u0648\u0631 \u0628\u0643\u0641\u0627\u0621\u0629\u060c \u064a\u0639\u062a\u0645\u062f \u0643\u062a\u0651\u0627\u0628 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0639\u0644\u0649 \u0627\u0644\u0628\u064f\u0646\u0649 \u0627\u0644\u062a\u062d\u062a\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u0636\u0639\u0647\u0627 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0651\u0648 \u0627\u0644\u0645\u062d\u062a\u0648\u0649\u060c \u0645\u0646 \u0623\u062f\u0648\u0627\u062a \u0648\u0639\u0645\u0644\u064a\u0627\u062a \u0648\u0625\u0631\u0634\u0627\u062f\u0627\u062a\u060c \u0644\u0636\u0645\u0627\u0646 \u0627\u0644\u0627\u0646\u0633\u062c\u0627\u0645\u060c \u0627\u0644\u0643\u0641\u0627\u0621\u0629\u060c \u0648\u0627\u0644\u0627\u062a\u0633\u0627\u0642 \u0645\u0639 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0624\u0633\u0633\u064a\u0629 \u0627\u0644\u0623\u0648\u0633\u0639.<\/span><\/p>\n<h3><strong><span style=\"font-size: 20px;\">\u0645\u0647\u0627\u0645 \u0643\u0627\u062a\u0628 UX: \u0643\u064a\u0641 \u062a\u0631\u0634\u062f\u0646\u0627 \u0627\u0644\u0643\u0644\u0645\u0629 \u0641\u064a \u0627\u0644\u062a\u0635\u0645\u064a\u0645\u061f<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u062a\u0634\u0645\u0644 \u0627\u0644\u0645\u0647\u0627\u0645 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0643\u0627\u062a\u0628 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0645\u0627 \u064a\u0644\u064a:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0643\u062a\u0627\u0628\u0629 \u0648\u062a\u062d\u0631\u064a\u0631 \u0627\u0644\u0646\u0635\u0648\u0635.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0646\u0634\u0631 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0623\u0648 \u062a\u062d\u0636\u064a\u0631\u0647 \u0644\u0644\u0646\u0634\u0631.<\/span><\/li>\n<\/ul>\n<p><b>\u0627\u0637\u0651\u0644\u0639 \u0639\u0644\u0649 \u0623\u0647\u0645 \u0645\u0647\u0627\u0645 \u0643\u0627\u062a\u0628 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0628\u0627\u0644\u062a\u0641\u0635\u064a\u0644 \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0645\u0642\u0627\u0644: <\/b><a href=\"https:\/\/uxwritingar.com\/staging\/ux-writing\/15072\" target=\"_blank\" rel=\"noopener\"><b>5 \u0645\u0647\u0627\u0645 \u0623\u0633\u0627\u0633\u064a\u0629 \u064a\u0624\u062f\u064a\u0647\u0627 \u0643\u0627\u062a\u0628 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (UX Writer)<\/b><\/a><\/p>\n<p><b>\u0648\u064a\u062a\u0637\u0644\u0628 \u0627\u0644\u0646\u062c\u0627\u062d \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u062f\u0648\u0631 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0645\u0647\u0627\u0631\u0627\u062a\u060c \u0623\u0628\u0631\u0632\u0647\u0627:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0625\u062a\u0642\u0627\u0646 \u0627\u0644\u0644\u063a\u0648\u064a \u0648\u0627\u0644\u062f\u0642\u0629 \u0627\u0644\u0646\u062d\u0648\u064a\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u0643\u062a\u0627\u0628\u0629 \u0628\u0623\u0633\u0627\u0644\u064a\u0628 \u0648\u0646\u0628\u0631\u0627\u062a \u0645\u062a\u0639\u062f\u062f\u0629 \u0628\u062d\u0633\u0628 \u0627\u0644\u0633\u064a\u0627\u0642.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0625\u0644\u0645\u0627\u0645 <\/span><a href=\"https:\/\/uxwritingar.com\/staging\/user-experience\/26792\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u0628\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645<\/span><\/a><span style=\"font-weight: 400;\"> (\u0644\u0641\u0647\u0645 \u0633\u0644\u0648\u0643\u064a\u0627\u062a\u0647 \u0648\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0645\u0644\u0627\u062d\u0638\u0629 \u0648\u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0627\u062a)\u060c \u0648\u0623\u0633\u0627\u0644\u064a\u0628 \u0627\u0644\u0625\u0628\u062f\u0627\u0639 (\u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0641\u064a \u062d\u0644\u0648\u0644 \u062c\u062f\u064a\u062f\u0629 \u0648\u062a\u0637\u0648\u064a\u0631\u0647\u0627)\u060c \u0648\u0623\u0641\u0636\u0644 \u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0627\u0644\u0643\u062a\u0627\u0628\u0629 \u0644\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u0639\u0631\u0641\u0629 \u0628\u0623\u0633\u0627\u0633\u064a\u0627\u062a \u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b (SEO)\u060c \u0648\u0647\u0648 \u0623\u0645\u0631 \u0645\u0647\u0645 \u0641\u064a \u0643\u062a\u0627\u0628\u0629 \u0645\u0633\u062a\u0646\u062f\u0627\u062a \u0627\u0644\u062f\u0639\u0645 \u0623\u0648 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0639\u0627\u0645 \u0627\u0644\u0645\u0648\u062c\u0647 \u0644\u0644\u062c\u0645\u0647\u0648\u0631.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0641\u0647\u0645 \u0622\u0644\u064a\u0629 \u0639\u0645\u0644 \u0623\u0646\u0638\u0645\u0629 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 (CMS)\u060c \u0628\u0645\u0627 \u064a\u0636\u0645\u0646 \u0623\u0646 \u0627\u0644\u0646\u0635\u0648\u0635 \u0627\u0644\u0645\u0643\u062a\u0648\u0628\u0629 \u062a\u064f\u0646\u0641\u0651\u064e\u0630 \u0648\u062a\u064f\u0639\u0631\u0636 \u0628\u0627\u0644\u0634\u0643\u0644 \u0627\u0644\u0645\u0637\u0644\u0648\u0628 \u062a\u0642\u0646\u064a\u0627\u064b \u0648\u0639\u0645\u0644\u064a\u0627\u064b.<\/span><\/li>\n<\/ul>\n<p><b>\u0648\u064a\u0646\u0635\u0628\u0651 \u062a\u0631\u0643\u064a\u0632 \u0643\u062a\u0651\u0627\u0628 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0639\u0644\u0649:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0627\u0644\u0648\u0636\u0648\u062d \u0648\u0627\u0644\u0625\u064a\u062c\u0627\u0632:<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> \u064a\u062d\u0631\u0635 \u0627\u0644\u0643\u0627\u062a\u0628 \u0639\u0644\u0649 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0627\u0644\u0646\u0635\u0648\u0635 \u0645\u0641\u0647\u0648\u0645\u0629\u060c \u0645\u062e\u062a\u0635\u0631\u0629\u060c \u0648\u0645\u062a\u0645\u0627\u0634\u064a\u0629 \u0645\u0639 \u062a\u0648\u0642\u0639\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u060c \u0648\u0641\u064a \u0630\u0627\u062a \u0627\u0644\u0648\u0642\u062a \u0645\u0646\u0633\u062c\u0645\u0629 \u0645\u0639 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0624\u0633\u0633\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0627\u0644\u0627\u062a\u0633\u0627\u0642:<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> \u064a\u0637\u0628\u0651\u0642 \u0643\u062a\u0651\u0627\u0628 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0625\u0631\u0634\u0627\u062f\u0627\u062a \u0627\u0644\u0623\u0633\u0644\u0648\u0628 \u0627\u0644\u0645\u0639\u062a\u0645\u062f\u0629 \u0644\u0636\u0645\u0627\u0646 \u062b\u0628\u0627\u062a \u0646\u0628\u0631\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0639\u0628\u0631 \u062c\u0645\u064a\u0639 \u0646\u0642\u0627\u0637 \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u060c \u0645\u0645\u0627 \u064a\u064f\u0633\u0647\u0645 \u0641\u064a \u0627\u0633\u062a\u062d\u0636\u0627\u0631 \u0627\u0644\u0645\u0634\u0627\u0639\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629 \u0644\u062f\u0649 \u0627\u0644\u062c\u0645\u0647\u0648\u0631. \u0643\u0645\u0627 \u064a\u0636\u0645\u0646\u0648\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0645\u062a\u0627\u062d\u0627\u064b \u0644\u0644\u062c\u0645\u064a\u0639\u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0630\u0648\u064a \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u062e\u0627\u0635\u0629 (\u062a\u062d\u0642\u064a\u0642 <\/span><a href=\"https:\/\/uxwritingar.com\/staging\/events\/%D8%AA%D8%AD%D9%82%D9%8A%D9%82-%D8%A5%D9%85%D9%83%D8%A7%D9%86%D9%8A%D8%A9-%D8%A7%D9%84%D9%88%D8%B5%D9%88%D9%84-accessibility-%D9%84%D9%84%D9%85%D8%B4%D8%B1%D9%88%D8%B9%D8%A7%D8%AA-%D8%A7%D9%84%D8%B1\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u0627\u0644\u0648\u0635\u0648\u0644 (Accessibility)<\/span><\/a><span style=\"font-weight: 400;\">)\u060c \u0648\u0634\u0627\u0645\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u0646\u0627\u062d\u064a\u0629 \u0627\u0644\u062b\u0642\u0627\u0641\u064a\u0629 \u0648\u0627\u0644\u0644\u063a\u0648\u064a\u0629\u060c \u062f\u0648\u0646 \u0627\u0644\u0644\u062c\u0648\u0621 \u0625\u0644\u0649 \u0627\u0644\u0642\u0648\u0627\u0644\u0628 \u0627\u0644\u0646\u0645\u0637\u064a\u0629 \u0623\u0648 \u0627\u0644\u062a\u062d\u064a\u0651\u0632\u0627\u062a.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0645\u0639 \u0641\u0650\u0631\u0642 \u0627\u0644\u062a\u0635\u0645\u064a\u0645:<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> \u064a\u0639\u0645\u0644 \u0643\u062a\u0651\u0627\u0628 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0639\u0646 \u0643\u062b\u0628 \u0645\u0639 \u0645\u0635\u0645\u0645\u064a \u0648\u0627\u062c\u0647\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (UI Designers) \u0648\u0627\u0644\u0645\u0635\u0645\u0645\u064a\u0646 \u0627\u0644\u0645\u0646\u062a\u062c\u064a\u0646\u060c \u0644\u0635\u064a\u0627\u063a\u0629 \u0627\u0644\u0646\u0635\u0648\u0635 \u0648\u062a\u0646\u0642\u064a\u062d\u0647\u0627 \u0641\u064a \u0645\u0631\u0627\u062d\u0644 \u0645\u0628\u0643\u0631\u0629 \u0645\u0646 \u0627\u0644\u062a\u0635\u0645\u064a\u0645\u060c \u0648\u063a\u0627\u0644\u0628\u0627\u064b \u0636\u0645\u0646 \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0646\u0641\u0633\u0647\u0627. \u0647\u0630\u0627 \u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0627\u0644\u0645\u0628\u0643\u0631 \u064a\u062a\u064a\u062d \u0645\u0648\u0627\u0621\u0645\u0629 \u0627\u0644\u0646\u0635 \u0645\u0639 \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0645\u0646\u0630 \u0627\u0644\u0628\u062f\u0627\u064a\u0629\u060c \u0645\u0627 \u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u060c \u0648\u062a\u062d\u0642\u064a\u0642 \u0646\u062a\u0627\u0626\u062c \u0623\u0643\u062b\u0631 \u0648\u0627\u0642\u0639\u064a\u0629 \u0623\u062b\u0646\u0627\u0621 \u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0633\u0647\u0648\u0644\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u0631\u0643\u0651\u0632\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u062d\u062a\u0648\u0649. \u0648\u062a\u064f\u0648\u062b\u0651\u064e\u0642 \u0647\u0630\u0647 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0648\u062a\u064f\u0637\u0648\u0651\u0631 \u0628\u0627\u0644\u062a\u0646\u0633\u064a\u0642 \u0627\u0644\u0645\u0634\u062a\u0631\u0643 \u0628\u064a\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u064a \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u0643\u062a\u0651\u0627\u0628 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u0627\u0644\u0645\u0635\u0645\u0645\u064a\u0646.<\/span><\/li>\n<\/ul>\n<p><b>\u062a\u0635\u0641\u0651\u062d \u0623\u064a\u0636\u0627\u064b: <\/b><a href=\"https:\/\/uxwritingar.com\/staging\/user-experience\/26841\" target=\"_blank\" rel=\"noopener\"><b>8 \u0645\u0647\u0627\u0645 \u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u0645\u0635\u0645\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 UX Designer<\/b><\/a><\/p>\n<div data-block=\"hook:38668\" class=\"alignfull\" data-block-structure=\"custom\" data-vertical-spacing=\"top:bottom\"><div class=\"ct-container-full\" data-content=\"normal\"><article id=\"post-38668\" class=\"post-38668\"><div class=\"entry-content is-layout-constrained\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-c8cf7df\" id=\"gspb_container-id-gsbp-c8cf7df\">\n<div id=\"gspb_text-id-gsbp-0b5f73d\" class=\"gspb_text gspb_text-id-gsbp-0b5f73d \">\u0627\u062d\u062a\u0631\u0641 \u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0622\u0646\ud83d\udcaa\ud83c\udffb<\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-b339f5c\" class=\"gspb_text gspb_text-id-gsbp-b339f5c \">\u0627\u062d\u062c\u0632 \u0645\u0642\u0639\u062f\u0627\u064b \u0641\u064a \u0627\u0644\u062f\u0648\u0631\u0629 \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629 \u0641\u064a \u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u062a\u0639\u0644\u0651\u0645 \u0643\u064a\u0641 \u062a\u0643\u062a\u0628 \u0646\u0635\u0648\u0635\u0627\u064b \u062a\u062c\u0639\u0644 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0641\u064a \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0648\u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0623\u0633\u0647\u0644 \u0648\u0623\u0628\u0633\u0637. \u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0623\u0641\u0636\u0644 \u0627\u0644\u0637\u0631\u0642 \u0644\u0643\u062a\u0627\u0628\u0629 \u0646\u0635\u0648\u0635 \u0645\u062b\u0644: \u0642\u0648\u0627\u0626\u0645 \u0627\u0644\u062a\u0646\u0642\u0644\u060c \u062f\u0639\u0648\u0627\u062a \u0644\u0627\u062a\u062e\u0627\u0630 \u0625\u062c\u0631\u0627\u0621 (CTA)\u060c \u0627\u0644\u0625\u0634\u0639\u0627\u0631\u0627\u062a\u060c \u0627\u0644\u062a\u0646\u0628\u064a\u0647\u0627\u062a\u060c \u0648\u063a\u064a\u0631\u0647\u0627. \u0627\u062d\u062c\u0632 \u0645\u0642\u0639\u062f\u0627\u064b \u0627\u0644\u0622\u0646 \u0648\u0644\u0627 \u062a\u062a\u0631\u062f\u062f!<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-3fa27dc\" id=\"gspb_container-id-gsbp-3fa27dc\">\n\n\n<div class=\"gspb_button_wrapper gspb_button-id-gsbp-1ae6660\" id=\"gspb_button-id-gsbp-1ae6660\"><a class=\"wp-block-greenshift-blocks-buttonbox gspb-buttonbox wp-element-button\" href=\"https:\/\/uxwritingar.com\/staging\/learn\/arabic-ux-writing-advanced-course\" target=\"_blank\" rel=\"noopener\"><span class=\"gspb-buttonbox-textwrap\"><span class=\"gspb-buttonbox-text\"><span class=\"gspb-buttonbox-title\">\u062d\u062c\u0632 \u0645\u0642\u0639\u062f<\/span><\/span><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/div><\/article><\/div><\/div>\n<h2><span style=\"font-weight: 400;\">\u0645\u0627\u0630\u0627 \u0639\u0646 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 (Content Design)\u061f<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0628\u0639\u062f\u0645\u0627 \u062a\u0643\u0644\u0651\u0645\u0646\u0627 \u0628\u0627\u0644\u062a\u0641\u0635\u064a\u0644 \u0639\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u060c \u0645\u0627\u0630\u0627 \u0639\u0646 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0645\u062d\u062a\u0648\u0649\u061f<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u064a\u064f\u0639\u062f <\/span><b>\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 (Content Design)<\/b><span style=\"font-weight: 400;\"> \u0645\u062c\u0627\u0644\u0627\u064b \u0648\u062b\u064a\u0642 \u0627\u0644\u0635\u0644\u0629 \u0628\u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u060c \u0648\u064a\u0634\u0645\u0644 \u062a\u0646\u0638\u064a\u0645 \u0627\u0644\u0645\u062d\u062a\u0648\u0649\u060c \u0648\u062a\u0646\u0633\u064a\u0642\u0647\u060c \u0648\u062a\u0642\u062f\u064a\u0645\u0647 \u0628\u0623\u0633\u0644\u0648\u0628 \u0628\u0635\u0631\u064a \u062c\u0630\u0651\u0627\u0628\u060c \u064a\u0633\u0647\u0644 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u064a\u0647\u060c \u0648\u064a\u0633\u0627\u0639\u062f \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0639\u0644\u0649 \u0627\u0644\u062a\u0646\u0642\u0644 \u0628\u0633\u0644\u0627\u0633\u0629.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u063a\u0627\u0644\u0628\u0627\u064b \u0645\u0627 \u064a\u064f\u0633\u062a\u062e\u062f\u0645 \u0645\u0635\u0637\u0644\u062d &#8220;\u0645\u0635\u0645\u0645 \u0645\u062d\u062a\u0648\u0649&#8221; \u0628\u0627\u0644\u062a\u0628\u0627\u062f\u0644 \u0645\u0639 &#8220;\u0643\u0627\u062a\u0628 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645&#8221;\u060c \u0648\u062a\u0641\u0636\u0651\u0644 \u0628\u0639\u0636 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0623\u062d\u062f \u0627\u0644\u0645\u0635\u0637\u0644\u062d\u064a\u0646 \u0639\u0644\u0649 \u0627\u0644\u0622\u062e\u0631. \u0625\u0644\u0627 \u0623\u0646 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0642\u062f \u064a\u062f\u0644 \u0623\u062d\u064a\u0627\u0646\u0627\u064b \u0639\u0644\u0649 \u0646\u0637\u0627\u0642 \u0623\u0648\u0633\u0639 \u064a\u0634\u0645\u0644 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0645\u062a\u0639\u062f\u062f \u0627\u0644\u0648\u0633\u0627\u0626\u0637 (\u0643\u0627\u0644\u0635\u0648\u0631 \u0648\u0627\u0644\u0641\u064a\u062f\u064a\u0648\u0647\u0627\u062a) \u0648\u0647\u064a\u0643\u0644 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0642\u062f \u064a\u062a\u0648\u0644\u0651\u0649 \u0643\u0627\u062a\u0628 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0645\u0647\u0627\u0645 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0645\u062d\u062a\u0648\u0649\u060c \u0623\u0648 \u064a\u0639\u0645\u0644 \u0628\u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0645\u0639 \u0645\u0635\u0645\u0645\u064a \u0648\u0627\u062c\u0647\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0623\u0648 \u0645\u0635\u0645\u0645\u064a \u0627\u0644\u0645\u0646\u062a\u062c \u0644\u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u062c\u0648\u0627\u0646\u0628 \u0627\u0644\u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0648\u0627\u0644\u062a\u0646\u0633\u064a\u0642 \u0627\u0644\u0628\u0635\u0631\u064a.<\/span><\/p>\n<p><b>\u064a\u062a\u0645\u064a\u0651\u0632 \u0645\u0635\u0645\u0645\u0648 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0639\u0627\u062f\u0629\u064b \u0628\u0627\u0645\u062a\u0644\u0627\u0643 \u0645\u0647\u0627\u0631\u0627\u062a \u0645\u0632\u062f\u0648\u062c\u0629 \u0641\u064a \u0627\u0644\u0643\u062a\u0627\u0628\u0629 \u0648\u0627\u0644\u062a\u0635\u0645\u064a\u0645\u060c \u0648\u064a\u0631\u0643\u0632\u0648\u0646 \u0639\u0644\u0649 \u0645\u0627 \u064a\u0644\u064a:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0645\u0639\u0645\u0627\u0631\u064a\u0629 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a (Information Architecture):<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u062a\u0646\u0638\u064a\u0645 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0636\u0645\u0646 \u0628\u0646\u064a\u0629 \u0627\u0644\u0645\u0648\u0642\u0639 \u0623\u0648 \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0628\u0637\u0631\u064a\u0642\u0629 \u0645\u0646\u0637\u0642\u064a\u0629\u060c \u062a\u064f\u0633\u0647\u0651\u0644 \u0639\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0645\u0627 \u064a\u0628\u062d\u062b \u0639\u0646\u0647.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0627\u0644\u0631\u0633\u0645 \u0627\u0644\u0625\u0637\u0627\u0631\u064a \u0648\u0627\u0644\u0646\u0645\u0627\u0630\u062c \u0627\u0644\u0623\u0648\u0644\u064a\u0629 (Wireframing and Prototyping):<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> \u0625\u0646\u0634\u0627\u0621 \u0625\u0637\u0627\u0631\u0627\u062a \u0633\u0644\u0643\u064a\u0629 (Wireframes)\u061b \u0648\u0647\u064a \u0645\u062e\u0637\u0637\u0627\u062a \u0645\u0628\u062f\u0626\u064a\u0629 \u062a\u0628\u064a\u0651\u0646 \u0647\u064a\u0643\u0644 \u0627\u0644\u0635\u0641\u062d\u0627\u062a \u0623\u0648 \u0627\u0644\u0634\u0627\u0634\u0627\u062a \u0648\u0627\u0644\u062a\u0631\u062a\u064a\u0628 \u0627\u0644\u0645\u0643\u0627\u0646\u064a \u0644\u0644\u0645\u062d\u062a\u0648\u0649\u060c \u0625\u0644\u0649 \u062c\u0627\u0646\u0628 \u0646\u0645\u0627\u0630\u062c \u0623\u0648\u0644\u064a\u0629<\/span> <span style=\"font-weight: 400;\">\u062a\u0641\u0627\u0639\u0644\u064a\u0629 \u062a\u062d\u0627\u0643\u064a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0641\u0639\u0644\u064a\u0629 \u0648\u062a\u062a\u064a\u062d \u0627\u0644\u062a\u0646\u0642\u0644 \u0628\u064a\u0646 \u0627\u0644\u0634\u0627\u0634\u0627\u062a.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0627\u0644\u0647\u064a\u0643\u0644\u0629 \u0648\u0627\u0644\u062a\u0646\u0633\u064a\u0642 (Structuring and Formatting):<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> \u062a\u0631\u062a\u064a\u0628 \u0627\u0644\u0631\u0633\u0627\u0626\u0644 \u062d\u0633\u0628 \u0623\u0648\u0644\u0648\u064a\u062a\u0647\u0627\u060c \u0648\u062a\u0637\u0628\u064a\u0642 \u0623\u0633\u0627\u0644\u064a\u0628 \u062a\u0646\u0633\u064a\u0642 \u0641\u0639\u0651\u0627\u0644\u0629 \u0645\u062b\u0644: \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0639\u0646\u0627\u0648\u064a\u0646 \u0648\u0627\u0636\u062d\u0629\u060c \u062a\u0628\u0627\u0639\u062f \u0645\u0646\u0627\u0633\u0628\u060c \u0627\u0644\u0645\u0633\u0627\u062d\u0627\u062a \u0627\u0644\u0628\u064a\u0636\u0627\u0621\u060c \u0627\u0644\u0646\u0642\u0627\u0637 \u0627\u0644\u062a\u0648\u0636\u064a\u062d\u064a\u0629\u060c \u0648\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u0645\u064a\u064a\u0632\u060c \u0628\u0645\u0627 \u064a\u064f\u0639\u0632\u0632 \u0645\u0646 \u0642\u0627\u0628\u0644\u064a\u0629 \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0648\u0627\u0644\u0641\u0647\u0645.<\/span><\/li>\n<\/ul>\n<p><b>\u062a\u0635\u0641\u0651\u062d \u0623\u064a\u0636\u0627\u064b: <\/b><a href=\"https:\/\/uxwritingar.com\/staging\/resources\/26982\" target=\"_blank\" rel=\"noopener\"><b>\u0645\u0627 \u0647\u0648 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0645\u062d\u062a\u0648\u0649\u061f 5 \u062a\u0648\u062c\u0651\u0647\u0627\u062a \u0631\u0626\u064a\u0633\u064a\u0629 \u062a\u0628\u064a\u0651\u0646 \u0623\u0647\u0645\u064a\u062a\u0647<\/b><\/a><\/p>\n<h2><span style=\"font-weight: 400;\">\u0627\u0644\u0627\u062e\u062a\u0644\u0627\u0641\u0627\u062a \u0648\u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u0628\u064a\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0631\u063a\u0645 \u0627\u0644\u0627\u0631\u062a\u0628\u0627\u0637 \u0627\u0644\u0648\u062b\u064a\u0642 \u0628\u064a\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u060c \u0625\u0644\u0627 \u0623\u0646 \u0643\u0644\u064a\u0647\u0645\u0627 \u064a\u064f\u0645\u062b\u0644\u0627\u0646 \u062a\u062e\u0635\u0635\u064a\u0646 \u0645\u0646\u0641\u0635\u0644\u064a\u0646 \u0645\u0646 \u062d\u064a\u062b \u0627\u0644\u0645\u0647\u0627\u0645 \u0648\u0627\u0644\u062a\u0631\u0643\u064a\u0632. \u0641\u0641\u064a \u0628\u0639\u0636 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a\u060c \u0642\u062f \u064a\u062c\u0645\u0639 \u0634\u062e\u0635 \u0648\u0627\u062d\u062f \u0628\u064a\u0646 \u0627\u0644\u062f\u0648\u0631\u064a\u0646\u060c \u0628\u064a\u0646\u0645\u0627 \u062a\u0641\u0635\u0644 \u0645\u0624\u0633\u0633\u0627\u062a \u0623\u062e\u0631\u0649 \u0628\u064a\u0646\u0647\u0645\u0627 \u0646\u0638\u0631\u0627\u064b \u0644\u0627\u062e\u062a\u0644\u0627\u0641 \u0646\u0637\u0627\u0642 \u0627\u0644\u0639\u0645\u0644 \u0648\u062a\u062e\u0635\u0635\u0647.<\/span><\/p>\n<p><b>\u0627\u0644\u062c\u062f\u0648\u0644 \u0627\u0644\u062a\u0627\u0644\u064a \u064a\u064f\u0644\u062e\u0651\u0635 \u0623\u0628\u0631\u0632 \u0623\u0648\u062c\u0647 \u0627\u0644\u0627\u062e\u062a\u0644\u0627\u0641 \u0648\u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u0628\u064a\u0646 \u0627\u0644\u062f\u0648\u0631\u064a\u0646:<\/b><\/p>\n<figure id=\"attachment_41019\" aria-describedby=\"caption-attachment-41019\" style=\"width: 2560px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-41019 size-full\" src=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2025\/06\/\u0645\u0642\u0627\u0631\u0646\u0629-\u0628\u064a\u0646-\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629-\u0627\u0644\u0645\u062d\u062a\u0648\u0649-\u0648\u0643\u062a\u0627\u0628\u0629-\u062a\u062c\u0631\u0628\u0629-\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645-scaled.jpg\" alt=\"\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\" width=\"2560\" height=\"2560\" srcset=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2025\/06\/\u0645\u0642\u0627\u0631\u0646\u0629-\u0628\u064a\u0646-\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629-\u0627\u0644\u0645\u062d\u062a\u0648\u0649-\u0648\u0643\u062a\u0627\u0628\u0629-\u062a\u062c\u0631\u0628\u0629-\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645-scaled.jpg 2560w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2025\/06\/\u0645\u0642\u0627\u0631\u0646\u0629-\u0628\u064a\u0646-\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629-\u0627\u0644\u0645\u062d\u062a\u0648\u0649-\u0648\u0643\u062a\u0627\u0628\u0629-\u062a\u062c\u0631\u0628\u0629-\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645-300x300.jpg 300w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2025\/06\/\u0645\u0642\u0627\u0631\u0646\u0629-\u0628\u064a\u0646-\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629-\u0627\u0644\u0645\u062d\u062a\u0648\u0649-\u0648\u0643\u062a\u0627\u0628\u0629-\u062a\u062c\u0631\u0628\u0629-\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645-1024x1024.jpg 1024w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2025\/06\/\u0645\u0642\u0627\u0631\u0646\u0629-\u0628\u064a\u0646-\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629-\u0627\u0644\u0645\u062d\u062a\u0648\u0649-\u0648\u0643\u062a\u0627\u0628\u0629-\u062a\u062c\u0631\u0628\u0629-\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645-150x150.jpg 150w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2025\/06\/\u0645\u0642\u0627\u0631\u0646\u0629-\u0628\u064a\u0646-\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629-\u0627\u0644\u0645\u062d\u062a\u0648\u0649-\u0648\u0643\u062a\u0627\u0628\u0629-\u062a\u062c\u0631\u0628\u0629-\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645-768x768.jpg 768w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2025\/06\/\u0645\u0642\u0627\u0631\u0646\u0629-\u0628\u064a\u0646-\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629-\u0627\u0644\u0645\u062d\u062a\u0648\u0649-\u0648\u0643\u062a\u0627\u0628\u0629-\u062a\u062c\u0631\u0628\u0629-\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645-1536x1536.jpg 1536w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2025\/06\/\u0645\u0642\u0627\u0631\u0646\u0629-\u0628\u064a\u0646-\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629-\u0627\u0644\u0645\u062d\u062a\u0648\u0649-\u0648\u0643\u062a\u0627\u0628\u0629-\u062a\u062c\u0631\u0628\u0629-\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645-2048x2048.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><figcaption id=\"caption-attachment-41019\" class=\"wp-caption-text\">\u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u064a\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 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\u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a<\/b><span style=\"font-weight: 400;\">. \u0641\u0643\u0644 \u0645\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u064a\u062d\u0645\u0644 \u0641\u064a \u0637\u064a\u0627\u062a\u0647 \u0645\u0633\u0624\u0648\u0644\u064a\u0627\u062a \u0645\u0639\u0642\u0651\u062f\u0629 \u0648\u0645\u062a\u062f\u0627\u062e\u0644\u0629 \u062a\u062a\u0637\u0644\u0651\u0628 \u062e\u0628\u0631\u0627\u062a \u0645\u062a\u062e\u0635\u0635\u0629\u060c \u0648\u0644\u0647\u0630\u0627 \u062a\u062a\u062c\u0647 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0623\u0643\u062b\u0631 \u0641\u0623\u0643\u062b\u0631 \u0625\u0644\u0649 \u062a\u062e\u0635\u064a\u0635 \u0643\u0644 \u062f\u0648\u0631 \u0639\u0644\u0649 \u062d\u062f\u0629 \u0628\u062f\u0644\u0627\u064b \u0645\u0646 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style=\"font-size: 20px;\">\u0645\u0627 \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u0643\u062a\u0627\u0628\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649\u061f<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u062a\u0647\u062f\u0641 \u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0625\u0644\u0649 \u062e\u0644\u0642 \u062a\u062c\u0631\u0628\u0629 \u0645\u0633\u062a\u062e\u062f\u0645 \u0633\u0644\u0633\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0644\u063a\u0629 \u0645\u0648\u062c\u0632\u0629 \u0648\u0628\u062f\u064a\u0647\u064a\u0629 \u0648\u0645\u062e\u062a\u0635\u0631\u0629\u060c \u0628\u064a\u0646\u0645\u0627 \u062a\u0647\u062f\u0641 \u0643\u062a\u0627\u0628\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0644\u062c\u0630\u0628 \u0627\u0646\u062a\u0628\u0627\u0647 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\u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0625\u0644\u0649 \u062e\u062f\u0645\u062a\u0647. \u064a\u062e\u062a\u0627\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0648 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0627\u0644\u0645\u0647\u0645\u0629\u060c \u0628\u064a\u0646\u0645\u0627 \u064a\u0633\u062a\u062e\u062f\u0645\u0647\u0627 \u0643\u062a\u0651\u0627\u0628 \u0627\u0644\u0645\u062d\u062a\u0648\u0649.<\/span><\/p>\n<p><span style=\"font-size: 8px;\"><b>\u0647\u0630\u0627_\u0627\u0644\u0645\u0642\u0627\u0644_\u062a\u0631\u062c\u0645\u0629_\u0628\u062a\u0635\u0631\u0641_\u0645\u0646_\u0627\u0644\u0645\u0635\u062f\u0631: <\/b><a href=\"https:\/\/www.nngroup.com\/articles\/content-strategy-vs-ux-writing\/\" target=\"_blank\" rel=\"noopener\"><b>https:\/\/www.nngroup.com\/articles\/content-strategy-vs-ux-writing\/<\/b><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u063a\u0627\u0644\u0628\u0627\u064b \u0645\u0627 \u064a\u064f\u0633\u0627\u0621 \u0641\u0647\u0645 \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u060c \u062e\u0627\u0635\u0629 \u0641\u064a \u0648\u0635\u0641 \u0627\u0644\u0648\u0638\u0627\u0626\u0641 \u0623\u0648 \u062f\u0627\u062e\u0644 \u0641\u0650\u0631\u0642 \u062a\u0635\u0645\u064a\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (UX). \u0648\u064a\u064f\u0639\u0632\u0649 \u0647\u0630\u0627 \u0627\u0644\u0627\u0644\u062a\u0628\u0627\u0633 \u0625\u0644\u0649 \u0623\u0646 \u0643\u0644\u0627 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[&hellip;]<\/p>\n","protected":false},"author":389,"featured_media":41017,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_gspb_post_css":"","content-type":"","footnotes":""},"categories":[164],"tags":[371,140,1012,1011,205],"class_list":["post-40884","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ux-writing","tag-content-strategy","tag-ux-writing","tag-1012","tag-1011","tag-205"],"acf":[],"_links":{"self":[{"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/posts\/40884","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/users\/389"}],"replies":[{"embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/comments?post=40884"}],"version-history":[{"count":0,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/posts\/40884\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/media\/41017"}],"wp:attachment":[{"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/media?parent=40884"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/categories?post=40884"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/tags?post=40884"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}