{"id":40136,"date":"2025-05-08T14:05:54","date_gmt":"2025-05-08T11:05:54","guid":{"rendered":"https:\/\/uxwritingar.com\/staging\/?p=40136"},"modified":"2026-09-20T18:05:12","modified_gmt":"2026-09-20T15:05:12","slug":"%d9%83%d9%84-%d9%85%d8%a7-%d8%aa%d8%b1%d9%8a%d8%af-%d9%85%d8%b9%d8%b1%d9%81%d8%aa%d9%87-%d8%b9%d9%86-%d8%a5%d8%af%d8%a7%d8%b1%d8%a9-%d8%aa%d8%ac%d8%b1%d8%a8%d8%a9-%d8%a7%d9%84%d8%b9%d9%85%d9%8a%d9%84","status":"publish","type":"post","link":"https:\/\/uxwritingar.com\/staging\/customer-experience\/40136\/","title":{"rendered":"\u0643\u0644 \u0645\u0627 \u062a\u0631\u064a\u062f \u0645\u0639\u0631\u0641\u062a\u0647 \u0639\u0646 \u0625\u062f\u0627\u0631\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 (Customer Experience Management &#8211; CXM)"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u062a\u062a\u0634\u0627\u0628\u0647 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a 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400;\">\u0625\u0630\u0646\u060c \u0644\u0645 \u064a\u0639\u062f \u0627\u0645\u062a\u0644\u0627\u0643 \u0645\u0646\u062a\u062c \u0623\u0648 \u062e\u062f\u0645\u0629 \u0645\u0645\u062a\u0627\u0632\u0629 \u0643\u0627\u0641\u064a\u0627\u064b. \u0641\u0627\u0644\u0646\u062c\u0627\u062d \u0627\u0644\u0645\u0633\u062a\u062f\u0627\u0645 \u0645\u0631\u0647\u0648\u0646 \u0627\u0644\u064a\u0648\u0645 \u0628\u0642\u062f\u0631\u0629 \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0639\u0644\u0649 \u062a\u0635\u0645\u064a\u0645 \u0643\u0644 \u0646\u0642\u0637\u0629 \u062a\u0648\u0627\u0635\u0644 \u0645\u0639 \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u0648\u0625\u062f\u0627\u0631\u062a\u0647\u0627 \u0648\u062a\u062d\u0633\u064a\u0646\u0647\u0627 \u0628\u062f\u0642\u0629 \u0648\u0627\u0633\u062a\u0645\u0631\u0627\u0631\u064a\u0629\u060c \u0648\u0647\u0630\u0647 \u0627\u0644\u062d\u0631\u0643\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u0646\u0633\u0651\u0642\u0629 \u062a\u0634\u0643\u0651\u0644 \u062c\u0648\u0647\u0631 \u0645\u0646\u0647\u062c\u064a\u0651\u0629 \u0625\u062f\u0627\u0631\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 (CXM)\u061b \u0648\u0647\u0648 \u062a\u062e\u0635\u0651\u0635 \u0644\u0627 \u064a\u0642\u062a\u0635\u0631 \u0639\u0644\u0649 \u0627\u0644\u0645\u0639\u0627\u0645\u0644\u0627\u062a \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u061b \u0628\u0644 \u064a\u0631\u0643\u0651\u0632 \u0639\u0644\u0649 \u0628\u0646\u0627\u0621 \u0639\u0644\u0627\u0642\u0627\u062a \u0623\u0635\u064a\u0644\u0629 \u0648\u062f\u0627\u0626\u0645\u0629 \u0645\u0639\u0647\u0645 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0641\u0647\u0645 \u0627\u0644\u0631\u062d\u0644\u0629 \u0627\u0644\u0643\u0627\u0645\u0644\u0629 \u0644\u0644\u0639\u0645\u064a\u0644 \u0648\u0627\u0644\u0639\u0645\u0644 \u0639\u0644\u0649 \u062a\u062d\u0633\u064a\u0646\u0647\u0627.<\/span><\/p>\n<hr \/>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px;\"><strong>\u0645\u0647\u062a\u0645 \u0628\u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644\u061f<br \/>\n<\/strong><\/span><span style=\"font-weight: 400;\">\u062a\u0635\u0641\u062d \u0623\u062d\u062f\u062b \u0639\u062f\u062f \u0645\u0646 \u0645\u062c\u0644\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u062c\u0627\u0646\u0627\u064b\u060c \u062a\u0635\u062f\u0631 \u0634\u0647\u0631\u064a\u0627\u064b \u0628\u0627\u0644\u0644\u063a\u0629 \u0627\u0644\u0639\u0631\u0628\u064a\u0629 \u0648\u062a\u0636\u0645 \u0645\u0642\u0627\u0644\u0627\u062a \u0648\u062f\u0631\u0627\u0633\u0627\u062a \u062d\u0627\u0644\u0629 \u0648\u0625\u062d\u0635\u0627\u0626\u064a\u0627\u062a.<br \/>\n<\/span><a href=\"https:\/\/uxwritingar.com\/staging\/customer-experience-magazine\/\" target=\"_blank\" rel=\"noopener\"><strong>[\u0627\u0633\u062a\u0643\u0634\u0641 \u0627\u0644\u0645\u062c\u0644\u0629]<\/strong><\/a><\/p>\n<hr \/>\n<p><span style=\"font-weight: 400;\">\u0648\u062a\u062a\u0637\u0644\u0651\u0628 \u0647\u0630\u0647 \u0627\u0644\u0645\u0646\u0647\u062c\u064a\u0629 \u0645\u0632\u064a\u062c\u0627\u064b \u0645\u0646 \u0627\u0644\u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629 \u0648\u0627\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a\u060c \u0648\u0627\u0644\u0623\u0647\u0645 \u0645\u0646 \u0630\u0644\u0643\u060c \u062b\u0642\u0627\u0641\u0629 \u0645\u0624\u0633\u0633\u064a\u0629 \u0647\u062f\u0641\u0647\u0627 \u062a\u062c\u0627\u0648\u0632 \u062a\u0648\u0642\u0639\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u062f\u0627\u0626\u0645\u0627\u064b \u0648\u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0644\u062d\u0638\u0627\u062a \u0627\u0644\u0639\u0627\u0628\u0631\u0629 \u0625\u0644\u0649 \u0644\u062d\u0638\u0627\u062a \u0644\u0627 \u062a\u064f\u0646\u0633\u0649. \u0641\u0642\u062f \u0623\u062b\u0628\u062a\u062a <\/span><a href=\"https:\/\/www.fusiongbs.com\/news\/understanding-and-improving-customer-experience-a-strategy-to-successful-cx\/#:~:text=According%20to%20research%20published%20in,nearly%2080%25%20in%20revenue%20growth.\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a<\/span><\/a><span style=\"font-weight: 400;\"> \u0628\u0634\u0643\u0644 \u0645\u062a\u0643\u0631\u0631 \u0623\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0631\u0627\u0626\u062f\u0629 \u0641\u064a \u0645\u062c\u0627\u0644 CX \u062a\u062d\u0642\u0642 \u0623\u062f\u0627\u0621\u064b \u064a\u0641\u0648\u0642 \u0646\u0638\u0631\u0627\u0621\u0647\u0627 \u0628\u0634\u0643\u0644 \u0645\u0644\u062d\u0648\u0638\u060c \u0648\u062a\u062d\u0642\u0651\u0642 \u0645\u0639\u062f\u0644\u0627\u062a \u0623\u0639\u0644\u0649 \u0628\u0646\u062d\u0648 80% \u0641\u064a \u0646\u0645\u0648 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0648\u0627\u0644\u0631\u0628\u062d\u064a\u0629.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0641\u0645\u0627 \u0647\u064a \u0625\u062f\u0627\u0631\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644\u061f \u0648\u0644\u0645\u064e \u064a\u062c\u0628 \u0625\u0639\u0637\u0627\u0621 \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0629 \u0641\u064a \u0627\u0644\u0639\u0645\u0644 \u0644\u0625\u062f\u0627\u0631\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u061f \u0648\u0645\u0627 \u0647\u064a \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0644\u0641\u0639\u0644 \u0630\u0644\u0643\u061f \u062a\u0627\u0628\u0639 \u0645\u0639\u0646\u0627.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u062a\u0639\u0631\u064a\u0641 \u0625\u062f\u0627\u0631\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 (Customer Experience Management &#8211; CXM)<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u062a\u064f\u0639\u062f \u0625\u062f\u0627\u0631\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 CXM \u062a\u062e\u0635\u0651\u0635\u0627\u064b \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u064b \u064a\u0647\u062f\u0641 \u0625\u0644\u0649 \u0627\u0644\u0625\u0634\u0631\u0627\u0641 \u0639\u0644\u0649 \u0645\u062c\u0645\u0644 \u062a\u0635\u0648\u0651\u0631\u0627\u062a \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u062a\u0641\u0627\u0639\u0644\u0627\u062a\u0647 \u0645\u0639 \u0627\u0644\u0634\u0631\u0643\u0629\u060c \u0648\u0639\u0644\u0627\u0645\u0627\u062a\u0647\u0627 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0648\u0645\u0646\u062a\u062c\u0627\u062a\u0647\u0627\u060c \u0648\u062e\u062f\u0645\u0627\u062a\u0647\u0627\u060c \u0639\u0644\u0649 \u0627\u0645\u062a\u062f\u0627\u062f \u062f\u0648\u0631\u0629 \u0627\u0644\u062d\u064a\u0627\u0629 \u0627\u0644\u0643\u0627\u0645\u0644\u0629 \u0644\u0644\u0639\u0644\u0627\u0642\u0629 \u0628\u064a\u0646\u0647\u0645\u0627.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0644\u0643\u0646 \u0645\u0627\u0630\u0627 \u064a\u0639\u0646\u064a \u0630\u0644\u0643 \u0641\u0639\u0644\u064a\u0627\u064b \u0641\u064a \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0629 \u0639\u0644\u0649 \u0623\u0631\u0636 \u0627\u0644\u0648\u0627\u0642\u0639\u061f \u0625\u0646\u0647 \u064a\u0633\u062a\u0644\u0632\u0645 \u0623\u0646 \u062a\u0636\u0639 \u0627\u0644\u0634\u0631\u0643\u0629 \u0646\u0641\u0633\u0647\u0627 \u0645\u0643\u0627\u0646 \u0639\u0645\u064a\u0644\u0647\u0627 \u0648\u062a\u0642\u0648\u0645 \u0628\u0645\u0627 \u064a\u0644\u064a:<\/span><\/p>\n<h3><span style=\"font-size: 20px;\"><b>1. \u0641\u0647\u0645 \u0645\u0633\u0627\u0631 \u0627\u0644\u0639\u0645\u064a\u0644:<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u0645\u0646 \u062e\u0644\u0627\u0644 \u0631\u0633\u0645 \u062e\u0631\u064a\u0637\u0629 \u062f\u0642\u064a\u0642\u0629 \u0644\u0643\u0644 \u0646\u0642\u0637\u0629 \u0627\u062a\u0635\u0627\u0644 \u0645\u062d\u062a\u0645\u0644\u0629\u060c \u0628\u062f\u0621\u0627\u064b \u0645\u0646 \u0644\u062d\u0638\u0629 \u0627\u0644\u0648\u0639\u064a \u0627\u0644\u0623\u0648\u0644\u0649 \u0627\u0644\u062a\u064a \u0642\u062f \u062a\u062b\u064a\u0631\u0647\u0627 \u062d\u0645\u0644\u0629 \u0625\u0639\u0644\u0627\u0646\u064a\u0629\u060c \u0645\u0631\u0648\u0631\u0627\u064b \u0628\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0627\u0633\u062a\u0643\u0634\u0627\u0641 \u0639\u0628\u0631 \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u060c \u0648\u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0634\u0631\u0627\u0621\u060c \u0648\u0627\u0644\u062f\u0639\u0645 \u0627\u0644\u0641\u0646\u064a\u060c \u0648\u062d\u062a\u0649 \u0646\u0647\u0627\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0623\u0648 \u0625\u0639\u0627\u062f\u0629 \u062a\u062c\u062f\u064a\u062f\u0647\u0627. \u0648\u064a\u062a\u0637\u0644\u0628 \u0630\u0644\u0643 \u0627\u0633\u062a\u0628\u0627\u0642 \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u060c \u0648\u062a\u062d\u062f\u064a\u062f \u0645\u0648\u0627\u0636\u0639 \u0627\u0644\u0627\u062d\u062a\u0643\u0627\u0643 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0629\u060c \u0648\u0627\u0644\u062a\u0639\u0631\u0651\u0641 \u0639\u0644\u0649 \u0627\u0644\u0644\u062d\u0638\u0627\u062a \u0627\u0644\u062a\u064a \u0642\u062f \u062a\u0634\u0643\u0644 \u0641\u0631\u0635\u0629 \u0644\u0625\u0633\u0639\u0627\u062f \u0627\u0644\u0639\u0645\u064a\u0644.<\/span><\/p>\n<p><b>\u0627\u0642\u0631\u0623 \u0623\u064a\u0636\u0627\u064b: <\/b><a href=\"https:\/\/uxwritingar.com\/staging\/user-experience\/26336\" target=\"_blank\" rel=\"noopener\"><b>\u0643\u0644 \u0645\u0627 \u062a\u0631\u064a\u062f \u0645\u0639\u0631\u0641\u062a\u0647 \u0639\u0646 \u062e\u0631\u064a\u0637\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/b><\/a><\/p>\n<h3><span style=\"font-size: 20px;\"><b>2. \u0627\u0644\u0625\u0635\u063a\u0627\u0621 \u0627\u0644\u0646\u0651\u0634\u0637 \u0644\u0635\u0648\u062a \u0627\u0644\u0639\u0645\u064a\u0644 (Voice of the Customer \u2013 VoC):<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u064a\u062a\u0636\u0645\u0646 \u0630\u0644\u0643 \u0625\u0646\u0634\u0627\u0621 \u0642\u0646\u0648\u0627\u062a \u0645\u0646\u0647\u062c\u064a\u0629 \u0644\u0627\u0644\u062a\u0642\u0627\u0637 \u0627\u0644\u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0648\u0627\u0644\u0645\u0634\u0627\u0639\u0631 \u0648\u0627\u0644\u062a\u0642\u064a\u064a\u0645\u0627\u062a \u0639\u0628\u0631 \u0642\u0646\u0648\u0627\u062a \u0645\u062a\u0639\u062f\u062f\u0629: \u0645\u0646 \u0627\u0644\u0627\u0633\u062a\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0625\u0644\u0649 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u060c \u0648\u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0645\u0631\u0627\u0643\u0632 \u0627\u0644\u0627\u062a\u0635\u0627\u0644\u060c \u0648\u0648\u0627\u062c\u0647\u0627\u062a \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a. \u0625\u0646 \u0627\u0644\u0625\u0635\u063a\u0627\u0621 \u0647\u0646\u0627 \u0644\u064a\u0633 \u0645\u062c\u0631\u062f \u0631\u062f\u0629 \u0641\u0639\u0644\u060c \u0628\u0644 \u0647\u0648 \u0633\u0639\u064a \u0641\u0639\u0651\u0627\u0644 \u0644\u0641\u0647\u0645 \u0623\u0639\u0645\u0642 \u0644\u0644\u0639\u0645\u064a\u0644.<\/span><\/p>\n<h3><span style=\"font-size: 20px;\"><b>3. \u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0625\u0644\u0649 \u0631\u0624\u0649:<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u062a\u062d\u0644\u064a\u0644 \u0645\u0627 \u064a\u062a\u0645 \u062c\u0645\u0639\u0647 \u0645\u0646 \u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u062c\u0646\u0628\u0627\u064b \u0625\u0644\u0649 \u062c\u0646\u0628 \u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0633\u0644\u0648\u0643\u064a\u0629 \u0648\u0627\u0644\u0645\u0639\u0627\u0645\u0644\u0627\u062a\u064a\u0651\u0629\u060c \u0645\u0646 \u0623\u062c\u0644 \u062a\u0642\u064a\u064a\u0645 \u062c\u0648\u062f\u0629 \u0627\u0644\u062a\u062c\u0631\u0628\u0629\u060c \u0648\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0634\u0643\u0644\u0627\u062a \u0627\u0644\u062c\u0630\u0631\u064a\u0629\u060c \u0648\u0627\u0644\u0643\u0634\u0641 \u0639\u0646 \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u063a\u064a\u0631 \u0627\u0644\u0645\u0644\u0628\u0627\u0629\u060c \u0648\u0641\u0647\u0645 \u0627\u0644\u062f\u0648\u0627\u0641\u0639 \u0627\u0644\u0643\u0627\u0645\u0646\u0629 \u062e\u0644\u0641 \u062a\u0635\u0631\u0651\u0641\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/span><\/p>\n<p><b>\u062a\u0635\u0641\u0651\u062d \u0623\u064a\u0636\u0627\u064b: <\/b><a href=\"https:\/\/uxwritingar.com\/staging\/customer-experience\/35384\" target=\"_blank\" rel=\"noopener\"><b>\u0643\u064a\u0641 \u062a\u0633\u062a\u0641\u064a\u062f \u0645\u0646 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0644\u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 (CX)\u061f<\/b><\/a><\/p>\n<h3><span style=\"font-size: 20px;\"><b>4. \u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0631\u0624\u0649 \u0625\u0644\u0649 \u0623\u0641\u0639\u0627\u0644:<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u064a\u062a\u062d\u0642\u0651\u0642 \u0630\u0644\u0643 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0646\u0641\u064a\u0630 \u062a\u062d\u0633\u064a\u0646\u0627\u062a \u062f\u0642\u064a\u0642\u0629\u060c \u0648\u062a\u062f\u062e\u0651\u0644\u0627\u062a \u0645\u062e\u0635\u0635\u0629\u060c \u0648\u062a\u0639\u062f\u064a\u0644\u0627\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u0633\u062a\u0646\u062f \u0645\u0628\u0627\u0634\u0631\u0629 \u0625\u0644\u0649 \u0645\u0627 \u062a\u0645 \u0627\u0643\u062a\u0634\u0627\u0641\u0647. \u0641\u0644\u0627 \u064a\u0643\u0641\u064a \u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u061b \u0628\u0644 \u064a\u0646\u0628\u063a\u064a \u062a\u0633\u062e\u064a\u0631\u0647\u0627 \u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a\u060c \u0648\u062a\u0645\u0643\u064a\u0646 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646\u060c \u0648\u062a\u0642\u062f\u064a\u0645 \u062a\u062c\u0627\u0631\u0628 \u0645\u062a\u0633\u0642\u0629 \u0648\u0625\u064a\u062c\u0627\u0628\u064a\u0629\u060c \u0628\u0644 \u0648\u0634\u062e\u0635\u064a\u0629 \u0623\u062d\u064a\u0627\u0646\u0627\u064b.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0648\u062a\u0638\u0647\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0625\u062f\u0627\u0631\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0646\u0627\u062c\u062d\u0629 \u0628\u0634\u0643\u0644 \u0645\u0644\u0645\u0648\u0633 \u0641\u064a \u0627\u0644\u0648\u0627\u0642\u0639 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a\u064a \u0623\u064a\u0636\u0627\u064b\u060c \u062d\u064a\u062b \u062a\u0645\u0646\u062d \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0627\u0644\u062b\u0642\u0629 \u0644\u064a\u0643\u0648\u0646\u0648\u0627 \u0633\u0641\u0631\u0627\u0621 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0648\u062a\u0636\u0645\u0646 \u0627\u0644\u0648\u0641\u0627\u0621 \u0628\u0627\u0644\u0648\u0639\u0648\u062f\u060c \u0648\u062a\u0642\u064a\u0633 \u0627\u0644\u0646\u062c\u0627\u062d \u0628\u062f\u0642\u0629 \u0639\u0644\u0649 \u0627\u0645\u062a\u062f\u0627\u062f \u0645\u0633\u0627\u0631 \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u0648\u062a\u0624\u0643\u062f \u0641\u064a \u0643\u0644 \u062e\u0637\u0648\u0629 \u0623\u0646 \u0627\u0644\u0639\u0645\u064a\u0644 \u0647\u0648 \u0627\u0644\u0645\u062d\u0648\u0631 \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u0644\u0644\u0639\u0645\u0644.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0625\u062f\u0627\u0631\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 CEM \u0648\u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 CRM: \u0639\u062f\u0633\u062a\u0627\u0646 \u0645\u062e\u062a\u0644\u0641\u062a\u0627\u0646 \u0644\u0647\u062f\u0641 \u0648\u0627\u062d\u062f<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0631\u063a\u0645 \u0627\u0631\u062a\u0628\u0627\u0637\u0647\u0645\u0627 \u0645\u0639\u0627\u064b \u0641\u064a \u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0623\u062d\u064a\u0627\u0646\u060c \u0625\u0644\u0627 \u0623\u0646 \u0645\u0641\u0647\u0648\u0645\u064a \u0625\u062f\u0627\u0631\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 (CXM\/CEM) \u0648\u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CRM) \u064a\u0624\u062f\u064a\u0627\u0646 \u0623\u062f\u0648\u0627\u0631\u0627\u064b \u0645\u062a\u0645\u064a\u0632\u0629 \u0648\u0645\u062a\u0643\u0627\u0645\u0644\u0629 \u0641\u064a \u0622\u0646\u064d \u0648\u0627\u062d\u062f \u0641\u064a \u062a\u0634\u0643\u064a\u0644 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u062a\u062d\u0641\u064a\u0632 \u0627\u0644\u0646\u0645\u0648. \u0644\u0643\u0646 \u0645\u0646 \u0627\u0644\u0636\u0631\u0648\u0631\u064a \u0641\u0647\u0645 \u0627\u0644\u0627\u062e\u062a\u0644\u0627\u0641 \u0641\u064a \u0627\u0644\u0645\u0628\u062f\u0623 \u0627\u0644\u0630\u064a \u064a\u0646\u0637\u0644\u0642 \u0645\u0646\u0647 \u0643\u0644\u0651\u064c \u0645\u0646\u0647\u0645\u0627\u060c \u0648\u0627\u0644\u0627\u0646\u0633\u062c\u0627\u0645 \u0627\u0644\u0641\u0639\u0651\u0627\u0644 \u0627\u0644\u0630\u064a \u064a\u0645\u0643\u0646 \u062a\u062d\u0642\u064a\u0642\u0647 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062f\u0645\u062c\u0647\u0645\u0627.<\/span><\/p>\n<p><b>\u0625\u0644\u064a\u0643 \u0643\u0644 \u0645\u0646 \u0627\u0644\u0645\u0641\u0647\u0648\u0645\u064a\u0646 \u0641\u064a \u062a\u0639\u0631\u064a\u0641\u064d \u0633\u0631\u064a\u0639 \u064a\u0648\u0636\u062d \u0627\u0644\u0641\u0631\u0642:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00a0<\/span><b>\u0625\u062f\u0627\u0631\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 (Customer Experience Management &#8211; CXM\/CEM): <\/b><span style=\"font-weight: 400;\">\u062a\u0631\u0643\u0651\u0632 \u0639\u0644\u0649 \u0643\u064a\u0641\u064a\u0629 \u0625\u062f\u0631\u0627\u0643 \u0627\u0644\u0639\u0645\u064a\u0644 \u0644\u0643\u0627\u0645\u0644 \u0631\u062d\u0644\u062a\u0647 \u0645\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0645\u062d\u0627\u0648\u0644\u0629\u064b \u0641\u0647\u0645 \u0648\u062a\u062d\u0633\u064a\u0646 \u0634\u0639\u0648\u0631\u0647 \u062a\u062c\u0627\u0647 \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0639\u0628\u0631 \u0645\u062e\u062a\u0644\u0641 \u0646\u0642\u0627\u0637 \u0627\u0644\u0627\u062a\u0635\u0627\u0644. \u0647\u0630\u0627 \u0627\u0644\u0645\u0641\u0647\u0648\u0645 \u0645\u0631\u062a\u0628\u0637 \u0628\u0633\u0624\u0627\u0644: &#8220;\u0643\u064a\u0641 \u064a\u0631\u0649 \u0627\u0644\u0639\u0645\u064a\u0644 \u0634\u0631\u0643\u062a\u0646\u0627\u061f&#8221;.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (Customer Relationship Management \u2013 CRM): <\/b><span style=\"font-weight: 400;\">\u062a\u0631\u0643\u0651\u0632 \u0639\u0644\u0649 \u0625\u062f\u0627\u0631\u0629 \u0628\u064a\u0627\u0646\u0627\u062a \u0648\u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0627\u0644\u0634\u0631\u0643\u0629 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062d\u0627\u0644\u064a\u064a\u0646 \u0648\u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646. \u063a\u0627\u0644\u0628\u0627\u064b \u0645\u0627 \u062a\u064f\u0633\u062a\u062e\u062f\u0645 \u0643\u0628\u0631\u0646\u0627\u0645\u062c \u0644\u062a\u062a\u0628\u0651\u0639 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u062a\u0648\u0627\u0635\u0644\u060c \u0648\u0633\u062c\u0644 \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0627\u062a\u060c \u0648\u062a\u0627\u0631\u064a\u062e \u0627\u0644\u0645\u062d\u0627\u062f\u062b\u0627\u062a\u060c \u0628\u0647\u062f\u0641 \u062a\u062d\u0633\u064a\u0646 \u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0648\u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0631\u0633\u0627\u0626\u0644 \u0648\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a. \u0641\u0647\u0630\u0627 \u0627\u0644\u0645\u0641\u0647\u0648\u0645 \u0645\u0631\u062a\u0628\u0637 \u0628\u0633\u0624\u0627\u0644: &#8220;\u0643\u064a\u0641 \u0646\u0631\u0649 \u0646\u062d\u0646 \u0627\u0644\u0639\u0645\u064a\u0644\u061f&#8221;.<\/span><\/li>\n<\/ul>\n<h3><strong><span style=\"font-size: 20px;\">\u0645\u0642\u0627\u0631\u0646\u0629 \u062a\u0641\u0635\u064a\u0644\u064a\u0629 \u0628\u064a\u0646 \u0625\u062f\u0627\u0631\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/span><\/strong><\/h3>\n<figure id=\"attachment_40140\" aria-describedby=\"caption-attachment-40140\" style=\"width: 2316px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-40140 size-full\" src=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2025\/05\/CXM-CRM-scaled.jpg\" alt=\"\u0625\u062f\u0627\u0631\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644\" width=\"2316\" height=\"2560\" srcset=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2025\/05\/CXM-CRM-scaled.jpg 2316w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2025\/05\/CXM-CRM-271x300.jpg 271w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2025\/05\/CXM-CRM-926x1024.jpg 926w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2025\/05\/CXM-CRM-768x849.jpg 768w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2025\/05\/CXM-CRM-1390x1536.jpg 1390w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2025\/05\/CXM-CRM-1853x2048.jpg 1853w\" sizes=\"(max-width: 2316px) 100vw, 2316px\" \/><figcaption id=\"caption-attachment-40140\" class=\"wp-caption-text\">\u0625\u062f\u0627\u0631\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 (CXM) vs \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CRM)<\/figcaption><\/figure>\n<h3><strong><span style=\"font-size: 20px;\">\u0643\u064a\u0641 \u064a\u062a\u0643\u0627\u0645\u0644 \u0639\u0645\u0644 \u0643\u0644 \u0645\u0646 CRM \u0648CXM \u0644\u062a\u062d\u0642\u064a\u0642 \u062a\u062c\u0631\u0628\u0629 \u0644\u0627 \u062a\u064f\u0646\u0633\u0649\u061f<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u0627\u0639\u062a\u0628\u0627\u0631 \u0625\u062f\u0627\u0631\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0646\u0638\u0648\u0645\u062a\u064a\u0646 \u0645\u062a\u0646\u0627\u0641\u0633\u062a\u064a\u0646 \u0647\u0648 \u0641\u0647\u0645 \u062e\u0627\u0637\u0626 \u0644\u0644\u0648\u0627\u0642\u0639\u060c \u0641\u0647\u0645\u0627 \u0641\u064a \u0627\u0644\u062d\u0642\u064a\u0642\u0629 \u0634\u0631\u064a\u0643\u0627\u0646 \u0642\u0648\u064a\u0627\u0646. \u064a\u0645\u0643\u0646 \u062a\u0634\u0628\u064a\u0647 CRM \u0628\u0623\u0646\u0647 \u0627\u0644\u0645\u0632\u0648\u0651\u062f \u0628\u0645\u0639\u0644\u0648\u0645\u0627\u062a &#8220;\u0645\u0646 \u0647\u0648 \u0627\u0644\u0639\u0645\u064a\u0644&#8221; \u0648&#8221;\u0645\u0627\u0630\u0627 \u0641\u0639\u0644&#8221;\u060c \u0628\u064a\u0646\u0645\u0627 \u064a\u0643\u0634\u0641 CXM &#8220;\u0643\u064a\u0641 \u0634\u0639\u0631 \u0627\u0644\u0639\u0645\u064a\u0644&#8221; \u0648&#8221;\u0644\u0645\u0627\u0630\u0627 \u062a\u0635\u0631\u0651\u0641 \u0628\u0647\u0630\u0647 \u0627\u0644\u0637\u0631\u064a\u0642\u0629&#8221;.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0648\u0639\u0646\u062f \u0627\u0644\u062f\u0645\u062c \u0628\u064a\u0646\u0647\u0645\u0627\u060c \u062a\u0638\u0647\u0631 \u0625\u0645\u0643\u0627\u0646\u0627\u062a \u0645\u0645\u064a\u0632\u0629 \u0641\u064a \u0627\u0644\u062e\u062f\u0645\u0627\u062a:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u062a\u062c\u0627\u0631\u0628 \u0634\u062e\u0635\u064a\u0629 \u062d\u0642\u064a\u0642\u064a\u0629:<\/b><span style=\"font-weight: 400;\"> \u062a\u064f\u062e\u0628\u0631\u0643 \u0628\u064a\u0627\u0646\u0627\u062a CRM \u0645\u0646 \u0647\u0648 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621 \u0627\u0644\u062a\u064a \u0642\u0627\u0645 \u0628\u0647\u0627\u060c \u0628\u064a\u0646\u0645\u0627 \u062a\u0643\u0634\u0641 \u0631\u0624\u0649 CXM \u0639\u0646 \u0634\u0639\u0648\u0631\u0647 \u0648\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647 \u0627\u0644\u062d\u0627\u0644\u064a\u0629\u060c \u0645\u0627 \u064a\u062a\u064a\u062d \u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u062d\u0627\u0644\u0629 \u0627\u0644\u0639\u0627\u0637\u0641\u064a\u0629 \u0648\u0633\u064a\u0627\u0642 \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u060c \u0648\u0644\u064a\u0633 \u0641\u0642\u0637 \u0639\u0644\u0649 \u0627\u0644\u0623\u0633\u0627\u0633 \u0627\u0644\u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u062e\u0631\u0627\u0626\u0637 \u062f\u0642\u064a\u0642\u0629 \u0644\u0645\u0633\u0627\u0631 \u0627\u0644\u0639\u0645\u064a\u0644:<\/b><span style=\"font-weight: 400;\"> \u064a\u062d\u062f\u062f CRM \u062a\u0648\u0642\u064a\u062a \u0648\u0645\u0643\u0627\u0646 \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u0627\u062a\u060c \u0641\u064a\u0645\u0627 \u064a\u064f\u0638\u0647\u0631 CXM \u062c\u0648\u062f\u0629 \u062a\u0644\u0643 \u0627\u0644\u0644\u062d\u0638\u0627\u062a\u060c \u0641\u064a\u0643\u0634\u0641 \u0645\u0648\u0627\u0636\u0639 \u0627\u0644\u062e\u0644\u0644 \u0623\u0648 \u0627\u0644\u062a\u0645\u064a\u0632 \u0648\u064a\u0639\u0632\u0632 \u062c\u0647\u0648\u062f \u0627\u0644\u062a\u062d\u0633\u064a\u0646.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0631\u0624\u064a\u0629 \u0634\u0627\u0645\u0644\u0629:<\/b><span style=\"font-weight: 400;\"> \u0627\u0644\u062c\u0645\u0639 \u0628\u064a\u0646 \u0633\u062c\u0644 CRM \u0627\u0644\u0648\u0627\u0642\u0639\u064a \u0648\u0628\u064a\u0627\u0646\u0627\u062a CXM \u0627\u0644\u0634\u0639\u0648\u0631\u064a\u0629 \u064a\u0639\u0637\u064a \u0631\u0624\u064a\u0629 \u0634\u0627\u0645\u0644\u0629 \u0648\u0645\u062a\u0643\u0627\u0645\u0644\u0629 \u0644\u0644\u0639\u0645\u064a\u0644\u060c \u0645\u0627 \u064a\u0645\u0643\u0651\u0646 \u0645\u0646 \u062e\u062f\u0645\u0629 \u0627\u0633\u062a\u0628\u0627\u0642\u064a\u0629 \u062d\u0642\u064a\u0642\u064a\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u062d\u062a\u0641\u0627\u0638 \u0630\u0643\u064a\u0629:<\/b><span style=\"font-weight: 400;\"> \u064a\u0634\u064a\u0631 CRM \u0625\u0644\u0649 \u062a\u063a\u064a\u0651\u0631\u0627\u062a \u0627\u0644\u0633\u0644\u0648\u0643\u060c \u0628\u064a\u0646\u0645\u0627 \u064a\u0641\u0633\u0631 CXM \u0627\u0644\u0623\u0633\u0628\u0627\u0628 \u0627\u0644\u0643\u0627\u0645\u0646\u0629 \u0648\u0631\u0627\u0621\u0647\u0627\u060c \u0645\u062b\u0644 \u0627\u0646\u0632\u0639\u0627\u062c \u0645\u0646 \u062a\u063a\u064a\u064a\u0631 \u0633\u064a\u0627\u0633\u0629 \u0645\u0627 \u0641\u064a \u0627\u0644\u062e\u062f\u0645\u0629\u060c \u0645\u0627 \u064a\u0633\u0645\u062d \u0628\u062a\u062f\u062e\u0644\u0627\u062a \u062f\u0642\u064a\u0642\u0629 \u0648\u0645\u062a\u0639\u0627\u0637\u0641\u0629 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u0645\u0646\u0639 \u0627\u0646\u0633\u062d\u0627\u0628\u0647\u0645.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0645\u0627 \u0628\u0639\u062f \u0627\u0644\u0631\u0636\u0627\u060c \u0646\u062d\u0648 \u0627\u0644\u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0627\u0637\u0641\u064a: <\/b><span style=\"font-weight: 400;\">\u064a\u0633\u0627\u0639\u062f\u0643 CRM \u0641\u064a \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0639\u0644\u0627\u0642\u0629\u060c \u0641\u064a\u0645\u0627 \u064a\u0631\u062a\u0642\u064a \u0628\u0643 CXM \u0646\u062d\u0648 \u062a\u062c\u0627\u0631\u0628 \u0644\u0627 \u062a\u064f\u0646\u0633\u0649 \u062a\u0648\u0644\u0651\u062f \u0648\u0644\u0627\u0621\u064b \u062d\u0642\u064a\u0642\u064a\u0627\u064b \u064a\u062a\u062c\u0627\u0648\u0632 \u0627\u0644\u0645\u0646\u0641\u0639\u0629 \u0627\u0644\u0645\u0627\u062f\u064a\u0629.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0648\u0628\u0627\u062e\u062a\u0635\u0627\u0631\u060c \u0644\u0627 \u064a\u0642\u062a\u0635\u0631 \u062f\u0645\u062c \u0628\u064a\u0627\u0646\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0639 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0639\u0644\u0649 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a\u060c \u0628\u0644 \u064a\u0631\u0642\u0649 \u0625\u0644\u0649 \u062a\u0635\u0645\u064a\u0645 \u062a\u062c\u0627\u0631\u0628 \u0645\u062a\u0643\u0627\u0645\u0644\u0629 \u062a\u064f\u062b\u0631\u064a \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0648\u062a\u062d\u0648\u0651\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0625\u0644\u0649 \u0645\u0646\u0627\u0635\u0631\u064a\u0646 \u0645\u062e\u0644\u0635\u064a\u0646 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u0623\u0647\u0645\u064a\u0629 \u0625\u062f\u0627\u0631\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 (CXM): \u0644\u0645\u0627\u0630\u0627 \u064a\u0646\u0628\u063a\u064a \u0625\u0639\u0637\u0627\u0621 \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0629 \u0644\u0625\u062f\u0627\u0631\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u061f<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0625\u0646 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0627\u0644\u0648\u0627\u0639\u064a \u0641\u064a \u0625\u062f\u0627\u0631\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 (CXM) \u0642\u062f \u0623\u0635\u0628\u062d \u0645\u062d\u0631\u0643\u0627\u064b \u0623\u0633\u0627\u0633\u064a\u0627\u064b \u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0646\u062c\u0627\u062d \u0627\u0644\u0645\u0633\u062a\u062f\u0627\u0645 \u0641\u064a \u0627\u0644\u0623\u0639\u0645\u0627\u0644\u060c \u0648\u0630\u0644\u0643 \u0644\u0645\u0627 \u064a\u0642\u062f\u0651\u0645\u0647 \u0645\u0646 \u0639\u0648\u0627\u0626\u062f \u0645\u0644\u0645\u0648\u0633\u0629 \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0645\u0646\u0647\u0627:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0648\u0644\u0627\u0624\u0647\u0645 \u0627\u0644\u0642\u0648\u064a:<\/b><span style=\"font-weight: 400;\"> \u0627\u0644\u062a\u062c\u0627\u0631\u0628 \u0627\u0644\u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u062a\u0634\u0643\u0651\u0644 \u062d\u062c\u0631 \u0627\u0644\u0623\u0633\u0627\u0633 \u0644\u0644\u0631\u0636\u0627. \u0641\u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0631\u0627\u0636\u064a \u0623\u0643\u062b\u0631 \u0627\u062d\u062a\u0645\u0627\u0644\u0627\u064b \u0644\u0644\u0639\u0648\u062f\u0629\u060c \u0648\u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0628\u0634\u0643\u0644 \u0623\u0643\u0628\u0631\u060c \u0648\u062a\u062c\u0627\u0648\u0632 \u0627\u0644\u0647\u0641\u0648\u0627\u062a \u0627\u0644\u0628\u0633\u064a\u0637\u0629 \u0644\u0644\u062e\u062f\u0645\u0629. \u0648\u062a\u0634\u064a\u0631<\/span> <a href=\"https:\/\/www.xminstitute.com\/research\/state-cx-management-2024\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u0623\u0628\u062d\u0627\u062b Qualtrics XM Institute<\/span><\/a><span style=\"font-weight: 400;\"> \u0625\u0644\u0649 \u0623\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0631\u0627\u0626\u062f\u0629 \u0641\u064a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u062a\u062d\u0638\u0649 \u0628\u0645\u0639\u062f\u0644\u0627\u062a \u0648\u0644\u0627\u0621 \u062a\u0641\u0648\u0642 \u0646\u0638\u0631\u0627\u0621\u0647\u0627 \u0628\u0627\u0644\u0643\u062b\u064a\u0631.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0645\u064a\u0632\u0629 \u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u064a\u0635\u0639\u0628 \u062a\u0642\u0644\u064a\u062f\u0647\u0627:<\/b><span style=\"font-weight: 400;\"> \u0641\u064a \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0645\u0632\u062f\u062d\u0645\u0629\u060c \u062a\u0645\u062b\u0651\u0644 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062a\u0641\u0648\u0642\u0629 \u0639\u0627\u0645\u0644 \u062a\u0645\u064a\u0651\u0632 \u064a\u0635\u0639\u0628 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0645\u062c\u0627\u0631\u0627\u062a\u0647\u060c \u0641\u0647\u064a \u062a\u0633\u062a\u0646\u062f \u0625\u0644\u0649 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0644\u0627 \u0625\u0644\u0649 \u0627\u0644\u0645\u064a\u0632\u0627\u062a \u0641\u0642\u0637.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00a0<\/span><b>\u0627\u0631\u062a\u0641\u0627\u0639 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0645\u0631\u064a\u0629 \u0644\u0644\u0639\u0645\u064a\u0644 (CLV): <\/b><span style=\"font-weight: 400;\">\u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/span> <span style=\"font-weight: 400;\">\u0627\u0644\u0633\u0639\u062f\u0627\u0621 \u0648\u0627\u0644\u0645\u0624\u064a\u062f\u0648\u0646 \u064a\u0628\u0642\u0648\u0646 \u0644\u0641\u062a\u0631\u0629 \u0623\u0637\u0648\u0644\u060c \u0648\u064a\u0634\u062a\u0631\u0648\u0646 \u0628\u062a\u0643\u0631\u0627\u0631 \u0623\u0643\u0628\u0631\u060c \u0648\u064a\u0633\u062a\u0643\u0634\u0641\u0648\u0646 \u0645\u0646\u062a\u062c\u0627\u062a \u0645\u062a\u0646\u0648\u0639\u0629\u060c \u0643\u0645\u0627 \u064a\u0643\u0648\u0646\u0648\u0646 \u0623\u0642\u0644 \u062d\u0633\u0627\u0633\u064a\u0629 \u062a\u062c\u0627\u0647 \u0631\u0641\u0639 \u0627\u0644\u0623\u0633\u0639\u0627\u0631. \u0648\u0647\u0630\u0627 \u064a\u0631\u0641\u0639 \u0645\u0646 \u0642\u064a\u0645\u062a\u0647\u0645 \u0627\u0644\u062a\u0631\u0627\u0643\u0645\u064a\u0629 \u0644\u0644\u0645\u0624\u0633\u0633\u0629 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00a0<\/span><b>\u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0633\u0645\u0639\u0629 \u0648\u0628\u0646\u0627\u0621 \u0627\u0644\u062b\u0642\u0629 \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629:<\/b><span style=\"font-weight: 400;\"> \u0627\u0644\u062a\u062c\u0627\u0631\u0628 \u0627\u0644\u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u0645\u0631\u0629 \u062a\u062e\u0644\u0642 \u0631\u0623\u0633\u0645\u0627\u0644\u0627\u064b \u0645\u0639\u0646\u0648\u064a\u0627\u064b \u0644\u0627 \u064a\u0642\u062f\u0651\u0631 \u0628\u062b\u0645\u0646. \u0648\u0639\u0644\u0649 \u0627\u0644\u0639\u0643\u0633\u060c \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u062e\u0644\u0642 \u0627\u0644\u062a\u062c\u0627\u0631\u0628 \u0627\u0644\u0633\u0644\u0628\u064a\u0629 \u0636\u0631\u0631\u0627\u064b \u0633\u0631\u064a\u0639\u0627\u064b \u0648\u062f\u0627\u0626\u0645\u0627\u064b \u0628\u0627\u0644\u0633\u0645\u0639\u0629.<\/span> <a href=\"http:\/\/www.slideshare.net\/ekolsky\/cx-for-executives\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u0641\u0648\u0641\u0642\u0627\u064b \u0644\u0640 Esteban Kolsky<\/span><\/a><span style=\"font-weight: 400;\">\u060c \u0625\u0646 13% \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u063a\u064a\u0631 \u0627\u0644\u0631\u0627\u0636\u064a\u0646 \u064a\u0634\u0627\u0631\u0643\u0648\u0646 \u0634\u0643\u0648\u0627\u0647\u0645 \u0645\u0639 \u0623\u0643\u062b\u0631 \u0645\u0646 15 \u0634\u062e\u0635\u0627\u064b\u060c \u0648\u0647\u0630\u0627 \u0627\u0644\u0646\u0648\u0639 \u0645\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u064a\u062a\u0631\u0643 \u0623\u062b\u0631\u0627\u064b \u0633\u0644\u0628\u064a\u0627\u064b \u0643\u0628\u064a\u0631\u0627\u064b.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0645\u062d\u0631\u0643 \u0639\u0636\u0648\u064a \u0644\u0627\u0643\u062a\u0633\u0627\u0628 \u0639\u0645\u0644\u0627\u0621 \u062c\u062f\u062f:<\/b><span style=\"font-weight: 400;\"> \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u0628\u062a\u0647\u062c\u0648\u0646 \u064a\u0635\u0628\u062d\u0648\u0646 \u0623\u0641\u0636\u0644 \u0627\u0644\u0645\u0633\u0648\u0651\u0642\u064a\u0646 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629. \u0641\u0627\u0644\u062a\u0648\u0635\u064a\u0627\u062a \u0627\u0644\u0634\u0641\u0647\u064a\u0629 \u0627\u0644\u0646\u0627\u062a\u062c\u0629 \u0639\u0646 \u062a\u062c\u0627\u0631\u0628 \u0627\u0633\u062a\u062b\u0646\u0627\u0626\u064a\u0629 \u062a\u064f\u0639\u062f \u0645\u0635\u062f\u0631\u0627\u064b \u0642\u0648\u064a\u0627\u064b \u0648\u0641\u0639\u0627\u0644\u0627\u064b \u0645\u0646 \u062d\u064a\u062b \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0644\u062c\u0630\u0628 \u0639\u0645\u0644\u0627\u0621 \u062c\u062f\u062f. \u0648\u062a\u0624\u0643\u062f<\/span> <a href=\"https:\/\/www.nielsen.com\/insights\/2012\/global-trust-in-advertising-and-brand-messages-2\/#:~:text=Ninety%2Dtwo%20percent%20of%20consumers,of%20information%20and%20insights%20into\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u062a\u0642\u0627\u0631\u064a\u0631 Nielsen<\/span><\/a><span style=\"font-weight: 400;\"> \u0623\u0646 \u062a\u0648\u0635\u064a\u0627\u062a \u0627\u0644\u0623\u0635\u062f\u0642\u0627\u0621 \u0648\u0627\u0644\u0639\u0627\u0626\u0644\u0629 \u0644\u0627 \u062a\u0632\u0627\u0644 \u0623\u0643\u062b\u0631 \u0623\u0634\u0643\u0627\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0645\u0648\u062b\u0648\u0642\u064a\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00a0<\/span><b>\u062e\u0641\u0636 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u0633\u0631\u0651\u0628 \u0648\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621:<\/b><span style=\"font-weight: 400;\"> \u062a\u0645\u0643\u0651\u0646 \u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0645\u0646 \u062a\u062d\u062f\u064a\u062f \u0646\u0642\u0627\u0637 \u0627\u0644\u062a\u0639\u062b\u0651\u0631 \u0648\u0645\u0639\u0627\u0644\u062c\u062a\u0647\u0627\u060c \u0645\u0645\u0627 \u064a\u0633\u0627\u0647\u0645 \u0628\u0634\u0643\u0644 \u0645\u0628\u0627\u0634\u0631 \u0641\u064a \u062a\u062d\u0633\u064a\u0646 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638\u060c \u0648\u0647\u064a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0623\u0643\u062b\u0631 \u062a\u0648\u0641\u064a\u0631\u0627\u064b \u0645\u0646 \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0627\u0644\u0645\u0633\u062a\u0645\u0631 \u0639\u0644\u0649 \u0627\u0643\u062a\u0633\u0627\u0628 \u0639\u0645\u0644\u0627\u0621 \u062c\u062f\u062f.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00a0<\/span><b>\u0641\u0647\u0645 \u0639\u0645\u064a\u0642 \u0644\u0644\u0639\u0645\u0644\u0627\u0621: <\/b><span style=\"font-weight: 400;\">\u062a\u062f\u0641\u0639 \u0639\u0645\u0644\u064a\u0629 \u0625\u062f\u0627\u0631\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0625\u0644\u0649 \u0627\u0644\u0625\u0635\u063a\u0627\u0621 \u0627\u0644\u0645\u062a\u0623\u0646\u064a \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u062d\u0644\u064a\u0644 \u062a\u0641\u0627\u0639\u0644\u0627\u062a\u0647\u0645 \u0639\u0628\u0631 \u0627\u0644\u0631\u062d\u0644\u0629 \u0627\u0644\u0643\u0627\u0645\u0644\u0629\u060c \u0645\u0645\u0627 \u064a\u0648\u0641\u0651\u0631 \u0631\u0624\u0649 \u063a\u0646\u064a\u0629 \u062d\u0648\u0644 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647\u0645 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0629\u060c \u0648\u0646\u0642\u0627\u0637 \u0627\u0644\u0623\u0644\u0645 \u0627\u0644\u062e\u0641\u064a\u0629\u060c \u0648\u0627\u0644\u062f\u0648\u0627\u0641\u0639 \u0627\u0644\u062a\u064a \u0644\u0627 \u062a\u0643\u0634\u0641\u0647\u0627 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0639\u0627\u0645\u0644\u0627\u062a\u064a\u0629 \u0648\u062d\u062f\u0647\u0627.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0623\u062b\u0631 \u0642\u0627\u0628\u0644 \u0644\u0644\u0642\u064a\u0627\u0633 \u0648\u0639\u0627\u0626\u062f \u0627\u0633\u062a\u062b\u0645\u0627\u0631\u064a \u0648\u0627\u0636\u062d: <\/b><span style=\"font-weight: 400;\">\u062a\u0648\u0641\u0651\u0631 CXM \u0623\u062f\u0648\u0627\u062a \u0642\u064a\u0627\u0633 \u0645\u0639\u062a\u0645\u062f\u0629 \u0645\u062b\u0644 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CSAT \u2013 Customer Satisfaction Score) \u0648\u0635\u0627\u0641\u064a \u0646\u0642\u0627\u0637 \u0627\u0644\u062a\u0631\u0648\u064a\u062c (Net Promoter Score \u2013 NPS) \u0648\u0645\u0624\u0634\u0631 \u0633\u0647\u0648\u0644\u0629 \u0627\u0644\u062a\u062c\u0631\u0628\u0629 (CES \u2013 Customer Effort Score) \u0648\u063a\u064a\u0631\u0647\u0627 \u0645\u0645\u0627 \u064a\u0633\u0647\u0651\u0644 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0633\u062a\u0646\u0627\u062f\u0627\u064b \u0625\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0648\u0625\u062b\u0628\u0627\u062a \u062c\u062f\u0648\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0623\u0645\u0627\u0645 \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0645\u0635\u0644\u062d\u0629.<\/span><\/li>\n<\/ul>\n<p><b>\u0627\u0642\u0631\u0623 \u0623\u064a\u0636\u0627\u064b: <\/b><a href=\"https:\/\/uxwritingar.com\/staging\/customer-experience\/35389\" target=\"_blank\" rel=\"noopener\"><b>\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621: \u0623\u0641\u0636\u0644 \u0627\u0644\u0623\u0633\u0627\u0644\u064a\u0628 \u0648\u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0644\u0642\u064a\u0627\u0633 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/b><\/a><\/p>\n<h2><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u0628\u0627\u062f\u0626 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629: \u0631\u0643\u0627\u0626\u0632 \u0625\u062f\u0627\u0631\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 (CXM) \u0627\u0644\u0646\u0627\u062c\u062d\u0629 \u0648\u0627\u0644\u0641\u0639\u0651\u0627\u0644\u0629<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u062a\u064f\u0639\u062f \u0625\u062f\u0627\u0631\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0645\u0644\u064a\u0629 \u062f\u0627\u0626\u0645\u0629 \u0648\u0644\u064a\u0633\u062a \u0645\u0634\u0631\u0648\u0639\u0627\u064b \u064a\u064f\u0646\u0641\u0651\u0630 \u0645\u0631\u0629 \u0648\u0627\u062d\u062f\u0629\u060c \u0644\u0630\u0627 \u0647\u064a \u062a\u0642\u0648\u0645 \u0639\u0644\u0649 \u0631\u0643\u0627\u0626\u0632 \u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0627 \u0628\u062f\u0651 \u0645\u0646 \u0627\u0644\u0627\u0644\u062a\u0632\u0627\u0645 \u0628\u0647\u0627:<\/span><\/p>\n<h3><span style=\"font-size: 20px;\"><span style=\"font-weight: 400;\">1.<\/span><span style=\"font-weight: 400;\">\u00a0 <\/span> <b>\u062a\u0646\u0645\u064a\u0629 \u0627\u0644\u062a\u0639\u0627\u0637\u0641 \u0627\u0644\u0639\u0645\u064a\u0642 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0641\u0647\u0645 \u0648\u0627\u0644\u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u062f\u0642\u064a\u0642<\/b><\/span><\/h3>\n<p>\u064a\u0634\u0645\u0644 \u0630\u0644\u0643:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0628\u0646\u0627\u0621 \u0645\u0644\u0641\u0627\u062a \u062a\u0639\u0631\u064a\u0641 \u063a\u0646\u064a\u0629: <\/b><span style=\"font-weight: 400;\">\u062a\u062c\u0627\u0648\u064e\u0632 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0639\u0645\u0644\u0627\u0626\u0643\u060c \u0648\u0627\u0628\u062a\u0643\u0631 \u0645\u0644\u0641\u0627\u062a \u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a\u0629 \u062a\u062f\u0645\u062c \u062a\u0627\u0631\u064a\u062e \u0627\u0644\u0634\u0631\u0627\u0621\u060c \u0648\u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0627\u0644\u062e\u062f\u0645\u0629\u060c \u0648\u062f\u0631\u062c\u0627\u062a \u0627\u0644\u062a\u0642\u064a\u064a\u0645\u060c \u0648\u0627\u0644\u062a\u0641\u0636\u064a\u0644\u0627\u062a\u060c \u0648\u0627\u0644\u0633\u0644\u0648\u0643 \u0627\u0644\u0631\u0642\u0645\u064a\u060c \u0628\u0644 \u0648\u062d\u062a\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0646\u0641\u0633\u064a\u0629 \u0644\u0647\u0645 \u0625\u0646 \u0623\u0645\u0643\u0646.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u062a\u0642\u0633\u064a\u0645 \u0647\u0627\u062f\u0641: <\/b><span style=\"font-weight: 400;\">\u0635\u0646\u0651\u0641 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0641\u0642\u0627\u064b \u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647\u0645 \u0627\u0644\u0645\u0634\u062a\u0631\u0643\u0629\u060c \u0623\u0648 \u0633\u0644\u0648\u0643\u064a\u0627\u062a\u0647\u0645\u060c \u0623\u0648 \u0645\u0631\u0627\u062d\u0644 \u0631\u062d\u0644\u062a\u0647\u0645\u060c \u0623\u0648 \u0646\u0642\u0627\u0637 \u0627\u0644\u0623\u0644\u0645 \u0627\u0644\u0645\u062d\u062f\u062f\u0629\u060c \u0648\u0644\u064a\u0633 \u0648\u0641\u0642 \u062e\u0635\u0627\u0626\u0635 \u0633\u0637\u062d\u064a\u0629. \u0641\u0627\u0644\u062a\u0642\u0646\u064a\u0627\u062a \u0645\u062b\u0644 \u0627\u0644\u062a\u0642\u0633\u064a\u0645 \u062d\u0633\u0628 \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u062c \u0623\u0648 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0633\u0644\u0648\u0643\u060c \u062a\u0642\u062f\u0645 \u0631\u0624\u0649 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0637\u0628\u064a\u0642.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0627\u0633\u062a\u0628\u0627\u0642 \u0646\u0642\u0627\u0637 \u0627\u0644\u062a\u0639\u062b\u0631:<\/b><span style=\"font-weight: 400;\"> \u0627\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u062a\u0642\u0633\u064a\u0645 \u0623\u064a\u0636\u0627\u064b \u0644\u062a\u0648\u0642\u0651\u0639 \u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062a\u064a \u0642\u062f \u062a\u0648\u0627\u062c\u0647 \u0635\u0639\u0648\u0628\u0627\u062a \u0645\u0639 \u0633\u064a\u0627\u0633\u0627\u062a \u0623\u0648 \u0639\u0645\u0644\u064a\u0627\u062a \u0645\u0639\u064a\u0646\u0629\u060c \u0645\u0627 \u064a\u062a\u064a\u062d \u062a\u0642\u062f\u064a\u0645 \u062f\u0639\u0645 \u0627\u0633\u062a\u0628\u0627\u0642\u064a \u0623\u0648 \u0631\u0633\u0627\u0626\u0644 \u0645\u062e\u0635\u0635\u0629 \u062a\u0645\u0646\u0639 \u0645\u063a\u0627\u062f\u0631\u062a\u0647\u0645.<\/span><\/li>\n<\/ul>\n<p><b>\u0627\u0642\u0631\u0623 \u0623\u064a\u0636\u0627\u064b: <\/b><a href=\"https:\/\/uxwritingar.com\/staging\/customer-experience\/35387\" target=\"_blank\" rel=\"noopener\"><b>\u0645\u0627 \u0647\u064a \u062e\u0631\u064a\u0637\u0629 \u0627\u0644\u062a\u0639\u0627\u0637\u0641 (Empathy Map) \u0648\u0643\u064a\u0641 \u064a\u0645\u0643\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u0641\u064a \u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644\u061f<\/b><\/a><\/p>\n<h3><span style=\"font-size: 20px;\"><span style=\"font-weight: 400;\">2.<\/span><span style=\"font-weight: 400;\">\u00a0 <\/span> <b>\u062a\u0642\u062f\u064a\u0645 <\/b><a href=\"https:\/\/uxwritingar.com\/staging\/ux-writing\/26171\" target=\"_blank\" rel=\"noopener\"><b>\u062a\u062e\u0635\u064a\u0635 (Personalization)<\/b><\/a><b> \u0630\u0648 \u0645\u0639\u0646\u0649<\/b><\/span><\/h3>\n<p>\u0648\u0630\u0644\u0643 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0627\u0644\u062a\u0632\u0627\u0645 \u0628\u0639\u062f\u0629 \u062a\u0639\u0644\u064a\u0645\u0627\u062a:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0627\u0644\u0633\u064a\u0627\u0642 \u0623\u0633\u0627\u0633 \u0643\u0644 \u0634\u064a\u0621:<\/b><span style=\"font-weight: 400;\"> \u062d\u062f\u0651\u062f \u0645\u0648\u0636\u0639 \u0627\u0644\u0639\u0645\u064a\u0644 \u0641\u064a \u0631\u062d\u0644\u062a\u0647\u060c \u0645\u062b\u0644\u0627\u064b \u0639\u0645\u064a\u0644 \u0645\u062d\u062a\u0645\u0644 \u062c\u062f\u064a\u062f \u0645\u0642\u0627\u0628\u0644 \u0645\u062f\u0627\u0641\u0639 \u0645\u062e\u0644\u0635\u060c \u0648\u0643\u064a\u0651\u0641 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0648\u0641\u0642\u0627\u064b \u0644\u0630\u0644\u0643. \u0641\u0627\u0644\u0639\u0631\u0648\u0636 \u0627\u0644\u0639\u0627\u0645\u0629 \u062a\u0628\u062f\u0648 \u063a\u064a\u0631 \u0634\u062e\u0635\u064a\u0629\u060c \u0628\u064a\u0646\u0645\u0627 \u0627\u0644\u0627\u0642\u062a\u0631\u0627\u062d \u0627\u0644\u0645\u0644\u0627\u0626\u0645 \u0627\u0644\u0645\u062e\u0635\u0635 \u064a\u064f\u0634\u0639\u0631 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u062a\u0642\u062f\u064a\u0645 \u0645\u062d\u062a\u0648\u0649 \u0630\u0627 \u0635\u0644\u0629\u060c \u0644\u0627 \u0645\u062c\u0631\u062f \u0645\u062d\u062a\u0648\u0649:<\/b><span style=\"font-weight: 400;\"> \u0627\u0633\u062a\u062b\u0645\u0631 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0644\u062a\u0642\u062f\u064a\u0645 \u062a\u0648\u0627\u0635\u0644 \u0645\u062f\u0631\u0648\u0633\u060c \u0648\u0639\u0631\u0648\u0636 \u0645\u0633\u062a\u0647\u062f\u0641\u0629\u060c \u0648\u062f\u0639\u0645 \u0627\u0633\u062a\u0628\u0627\u0642\u064a \u0639\u0628\u0631 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0645\u0641\u0636\u0651\u0644\u0629 \u0644\u0644\u0639\u0645\u064a\u0644.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u062e\u064e\u0644\u0642 \u0635\u062f\u0649 \u0639\u0627\u0637\u0641\u064a:<\/b><span style=\"font-weight: 400;\"> \u0639\u0627\u0645\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0643\u0623\u0634\u062e\u0627\u0635\u060c \u0644\u0627 \u0623\u0631\u0642\u0627\u0645 \u062d\u0633\u0627\u0628\u0627\u062a. \u062a\u0635\u0631\u0641\u0627\u062a \u0628\u0633\u064a\u0637\u0629 \u0645\u062b\u0644 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0621 \u0628\u0627\u0644\u0630\u0643\u0631\u0649 \u0627\u0644\u0633\u0646\u0648\u064a\u0629 \u0623\u0648 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0644\u063a\u0629 \u0645\u062a\u0639\u0627\u0637\u0641\u0629 \u0641\u064a \u0627\u0644\u062f\u0639\u0645\u060c \u062a\u062d\u062f\u062b \u0641\u0631\u0642\u0627\u064b \u0645\u0644\u0645\u0648\u0633\u0627\u064b. \u0643\u0648\u0651\u0646 \u0634\u062e\u0635\u064a\u0629 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u062a\u062a\u0635\u0644 \u0639\u0627\u0637\u0641\u064a\u0627\u064b \u0628\u0627\u0644\u062c\u0645\u0647\u0648\u0631\u060c \u0648\u062d\u0648\u0651\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0631\u0627\u0636\u064a\u0646 \u0625\u0644\u0649 \u062f\u0627\u0639\u0645\u064a\u0646 \u0645\u062a\u062d\u0645\u0633\u064a\u0646.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-size: 20px;\"><span style=\"font-weight: 400;\">3.<\/span><span style=\"font-weight: 400;\">\u00a0 <\/span> <b>\u0636\u0645\u0627\u0646 \u062a\u062c\u0631\u0628\u0629 \u0645\u0648\u062d\u0651\u062f\u0629 \u0648\u0645\u062a\u0651\u0633\u0642\u0629 \u0639\u0628\u0631 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0648\u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u062a\u0639\u0627\u0648\u0646<\/b><\/span><\/h3>\n<p>\u064a\u0645\u0643\u0646\u0643 \u0641\u0639\u0644 \u0630\u0644\u0643 \u0645\u0646 \u062e\u0644\u0627\u0644:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u062a\u062e\u064a\u0651\u064f\u0644 \u0627\u0644\u0631\u062d\u0644\u0629:<\/b><span style=\"font-weight: 400;\"> \u0627\u0631\u0633\u0645 \u0646\u0642\u0627\u0637 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0629 \u0643\u0627\u0641\u0629: \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u060c \u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u0645\u0648\u0628\u0627\u064a\u0644\u060c \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644\u060c \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u060c \u0627\u0644\u062f\u0631\u062f\u0634\u0629\u060c \u0627\u0644\u0647\u0627\u062a\u0641\u060c \u0632\u064a\u0627\u0631\u0629 \u0627\u0644\u0645\u062a\u062c\u0631\u060c \u0627\u0644\u0634\u0631\u0643\u0627\u0621. \u0627\u0641\u0647\u0645 \u0643\u064a\u0641 \u064a\u062a\u0646\u0642\u0651\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u064a\u0646\u0647\u0627 \u0641\u0639\u0644\u064a\u0627\u064b.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u062a\u0642\u062f\u064a\u0645 \u062a\u062c\u0631\u0628\u0629 \u0645\u0648\u062d\u0651\u062f\u0629:<\/b><span style=\"font-weight: 400;\"> \u0627\u062d\u0631\u0635 \u0639\u0644\u0649 \u0623\u0646 \u062a\u0638\u0644 \u0647\u0648\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0648\u0646\u0628\u0631\u0629 \u0627\u0644\u0635\u0648\u062a\u060c \u0648\u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u062c\u0648\u0647\u0631\u064a\u0629 \u0645\u062a\u0633\u0642\u0629 \u0648\u0645\u062a\u0627\u062d\u0629\u060c \u0628\u063a\u0636 \u0627\u0644\u0646\u0638\u0631 \u0639\u0646 \u0642\u0646\u0627\u0629 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0629. \u062a\u062c\u0646\u0651\u0628 \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0631\u0628\u0643\u0629 \u0627\u0644\u062a\u064a \u062a\u062a\u0637\u0644\u0628 \u0645\u0646 \u0627\u0644\u0639\u0645\u064a\u0644 \u062a\u0643\u0631\u0627\u0631 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u062a\u0645\u0643\u064a\u0646 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0645\u0646 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621:<\/b><span style=\"font-weight: 400;\"> \u0623\u0632\u0650\u0644 \u0627\u0644\u062d\u0648\u0627\u062c\u0632 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629. \u0627\u062c\u0639\u0644 \u0633\u062c\u0644 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0628\u064a\u0627\u0646\u0627\u062a\u0647 \u0627\u0644\u0645\u0641\u064a\u062f\u0629 \u0641\u064a \u0645\u062a\u0646\u0627\u0648\u0644 \u0627\u0644\u0641\u0650\u0631\u0642 \u0627\u0644\u0645\u0639\u0646\u064a\u0629 \u0628\u0634\u0643\u0644 \u0622\u0645\u0646 \u0648\u0645\u0646\u0638\u0651\u0645\u060c \u0643\u0641\u0631\u064a\u0642 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0648\u0627\u0644\u062f\u0639\u0645 \u0648\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u062d\u062a\u0649 \u0641\u0631\u064a\u0642 \u0627\u0644\u0634\u0624\u0648\u0646 \u0627\u0644\u0645\u0627\u0644\u064a\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u062a\u0648\u062d\u064a\u062f \u0627\u0644\u0641\u0650\u0631\u0642 \u062d\u0648\u0644 \u0627\u0644\u0639\u0645\u064a\u0644:<\/b><span style=\"font-weight: 400;\"> \u0623\u0646\u0634\u0626 \u0641\u0647\u0645\u0627\u064b \u0645\u0634\u062a\u0631\u0643\u0627\u064b \u0644\u0623\u0647\u062f\u0627\u0641 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0645\u0624\u0634\u0631\u0627\u062a\u0647\u0627. \u0634\u062c\u0651\u0639 \u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0628\u064a\u0646 \u0627\u0644\u0623\u0642\u0633\u0627\u0645 \u0644\u0645\u0639\u0627\u0644\u062c\u0629 \u0645\u0634\u0643\u0644\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0634\u0643\u0644 \u0643\u0644\u064a\u060c \u0648\u0644\u064a\u0633 \u0628\u0634\u0643\u0644 \u0627\u0639\u062a\u0628\u0627\u0637\u064a.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-size: 20px;\"><span style=\"font-weight: 400;\">4.<\/span><span style=\"font-weight: 400;\">\u00a0 <\/span> <b>\u062a\u0641\u0639\u064a\u0644 \u0635\u0648\u062a \u0627\u0644\u0639\u0645\u064a\u0644 (VoC<\/b><span style=\"font-weight: 400;\"> &#8211; <\/span><b>Voice of the Customer):<\/b><\/span><\/h3>\n<p><span style=\"font-size: 16px;\">\u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0625\u0635\u063a\u0627\u0621\u060c \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u060c \u0648\u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0627\u0644\u0627\u0633\u062a\u0645\u0627\u0639 \u0627\u0644\u0645\u0646\u0647\u062c\u064a:<\/b><span style=\"font-weight: 400;\"> \u0646\u0641\u0651\u0630 \u0628\u0631\u0627\u0645\u062c VoC \u0645\u062a\u064a\u0646\u0629 \u0644\u0627\u0644\u062a\u0642\u0627\u0637 \u0627\u0644\u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0641\u064a \u0627\u0644\u0644\u062d\u0638\u0627\u062a \u0627\u0644\u0645\u062d\u0648\u0631\u064a\u0629 \u0645\u0646 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 (\u0628\u0639\u062f \u0627\u0644\u0634\u0631\u0627\u0621\u060c \u0628\u0639\u062f \u062d\u0644 \u0627\u0644\u0645\u0634\u0643\u0644\u0629\u060c \u0623\u062b\u0646\u0627\u0621 \u0627\u0644\u062a\u0635\u0641\u062d). \u0627\u0633\u062a\u062e\u062f\u0645 \u0648\u0633\u0627\u0626\u0644 \u0645\u062a\u0646\u0648\u0639\u0629 \u0644\u0630\u0644\u0643: \u0627\u0644\u0627\u0633\u062a\u0628\u064a\u0627\u0646\u0627\u062a (NPS\u060c CSAT\u060c CES)\u060c \u0627\u0644\u062a\u0642\u064a\u064a\u0645\u0627\u062a \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629\u060c \u0627\u0644\u0627\u0633\u062a\u0645\u0627\u0639 \u0627\u0644\u0631\u0642\u0645\u064a\u060c \u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645\u060c \u0627\u0644\u0645\u0642\u0627\u0628\u0644\u0627\u062a \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0644\u0627\u0633\u062a\u062e\u0644\u0627\u0635 \u0627\u0644\u0631\u0624\u0649 \u0627\u0644\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0646\u0641\u064a\u0630:<\/b><span style=\"font-weight: 400;\"> \u0644\u0627 \u062a\u0643\u062a\u0641\u0650 \u0628\u062c\u0645\u0639 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a. \u062d\u0644\u0651\u0644 \u0627\u0644\u0646\u0635\u0648\u0635 \u0648\u0627\u0644\u0645\u0634\u0627\u0639\u0631 \u0644\u0641\u0647\u0645 \u0627\u0644\u0623\u0646\u0645\u0627\u0637 \u0648\u0627\u0644\u0623\u0633\u0628\u0627\u0628 \u0627\u0644\u062c\u0630\u0631\u064a\u0629 \u0648\u0631\u0627\u0621 \u0622\u0631\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u062d\u062f\u0651\u062f \u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0648\u0623\u0648\u0644\u0648\u064a\u0627\u062a \u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u062a\u0623\u062b\u064a\u0631\u0627\u062a.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u062f\u0645\u062c \u0627\u0644\u0631\u0624\u0649 \u0641\u064a \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a:<\/b><span style=\"font-weight: 400;\"> \u064a\u062c\u0628 \u0623\u0646 \u062a\u0646\u0639\u0643\u0633 \u0631\u0624\u0649 VoC \u0628\u0634\u0643\u0644 \u0645\u0628\u0627\u0634\u0631 \u0641\u064a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0623\u0639\u0645\u0627\u0644\u060c \u0648\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a\u060c \u0648\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a\u060c \u0648\u062a\u062f\u0631\u064a\u0628 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646. \u0644\u0627 \u062a\u062a\u0631\u0643 \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0627\u0644\u0642\u064a\u0651\u0645\u0629 \u0641\u064a \u0644\u0648\u062d\u0629 \u0628\u064a\u0627\u0646\u0627\u062a \u0628\u062f\u0648\u0646 \u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646\u0647\u0627.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00a0<\/span><b>\u0625\u0638\u0647\u0627\u0631 \u0627\u0644\u0646\u062a\u0627\u0626\u062c:<\/b><span style=\"font-weight: 400;\"> \u0643\u0644\u0645\u0627 \u0623\u0645\u0643\u0646\u060c \u0623\u0628\u0644\u063a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0623\u0646 \u0645\u0644\u0627\u062d\u0638\u0627\u062a\u0647\u0645 \u0633\u064f\u0645\u0639\u062a \u0648\u062a\u064f\u0631\u062c\u0645\u064e\u062a \u0625\u0644\u0649 \u0623\u0641\u0639\u0627\u0644. \u0647\u0630\u0627 \u064a\u0639\u0632\u0651\u0632 \u0634\u0639\u0648\u0631\u0647\u0645 \u0628\u0623\u0647\u0645\u064a\u0629 \u0635\u0648\u062a\u0647\u0645 \u0648\u064a\u0634\u062c\u0639\u0647\u0645 \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0628\u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-size: 20px;\"><span style=\"font-weight: 400;\">5.<\/span><span style=\"font-weight: 400;\">\u00a0 <\/span> <b>\u0625\u062a\u0642\u0627\u0646 \u0625\u062f\u0627\u0631\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0646 \u0627\u0644\u0628\u062f\u0627\u064a\u0629 \u0625\u0644\u0649 \u0627\u0644\u0646\u0647\u0627\u064a\u0629:<\/b><\/span><\/h3>\n<p>\u0648\u0630\u0644\u0643 \u064a\u0639\u0646\u064a:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0631\u0633\u0645 \u0634\u0627\u0645\u0644 \u0644\u0644\u0631\u062d\u0644\u0629:<\/b><span style=\"font-weight: 400;\"> \u0623\u0646\u0634\u0626 \u062e\u0631\u0627\u0626\u0637 \u0645\u0631\u0626\u064a\u0629 \u0645\u0641\u0635\u0651\u0644\u0629 \u0644\u0645\u0633\u0627\u0631\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629\u060c \u0645\u0646 \u0627\u0644\u0648\u0639\u064a \u0627\u0644\u0623\u0648\u0644\u064a \u0625\u0644\u0649 \u0627\u0644\u0648\u0644\u0627\u0621 \u0637\u0648\u064a\u0644 \u0627\u0644\u0623\u0645\u062f \u0648\u0627\u0644\u062f\u0639\u0648\u0629 \u0644\u0644\u0639\u0644\u0627\u0645\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00a0<\/span><b>\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0644\u062d\u0638\u0627\u062a \u0627\u0644\u062d\u0631\u062c\u0629:<\/b><span style=\"font-weight: 400;\"> \u062d\u062f\u0651\u062f \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0627\u0644\u0645\u062d\u0648\u0631\u064a\u0629\u060c \u0648\u0646\u0642\u0627\u0637 \u0627\u0644\u0623\u0644\u0645 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0629\u060c \u0648\u0641\u0631\u0635 \u062e\u0644\u0642 \u0644\u062d\u0638\u0627\u062a \u0639\u0627\u0637\u0641\u064a\u0629 \u0625\u064a\u062c\u0627\u0628\u064a\u0629. \u0636\u0639 \u0641\u064a \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 \u0642\u0627\u0639\u062f\u0629 \u0627\u0644\u0630\u0631\u0648\u0629 \u0648\u0627\u0644\u0646\u0647\u0627\u064a\u0629 (Peak-End Rule)\u061b \u0627\u0644\u062a\u064a \u062a\u0646\u0635\u0651 \u0639\u0644\u0649 \u0623\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u064a\u062a\u0630\u0643\u0631\u0648\u0646 \u0628\u0634\u062f\u0629 \u0623\u0643\u062b\u0631 \u0627\u0644\u0644\u062d\u0638\u0627\u062a \u0633\u0639\u0627\u062f\u0629 \u0648\u0627\u0644\u0646\u0647\u0627\u064a\u0627\u062a.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0627\u0644\u062a\u0651\u062d\u0633\u064a\u0646 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a:<\/b><span style=\"font-weight: 400;\"> \u0627\u0633\u062a\u062e\u062f\u0645 \u0631\u0624\u0649 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0644\u0625\u0639\u0627\u062f\u0629 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a\u060c \u0648\u062a\u062d\u0633\u064a\u0646 \u0633\u0647\u0648\u0644\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645\u060c \u0648\u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0627\u062a\u0635\u0627\u0644\u060c \u0648\u062a\u0645\u0643\u064a\u0646 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0639\u0646\u062f \u0646\u0642\u0627\u0637 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629\u060c \u0645\u0645\u0627 \u064a\u062e\u0644\u0642 \u062a\u062c\u0631\u0628\u0629 \u0623\u0643\u062b\u0631 \u0633\u0644\u0627\u0633\u0629 \u0648\u0641\u0627\u0639\u0644\u064a\u0629 \u0648\u064a\u0639\u0632\u0632 \u0627\u0644\u0639\u0627\u0637\u0641\u0629 \u0644\u062f\u064a\u0647\u0645.<\/span><\/li>\n<\/ul>\n<p><b>\u062a\u0635\u0641\u0651\u062d \u0623\u064a\u0636\u0627\u064b: <\/b><a href=\"https:\/\/uxwritingar.com\/staging\/customer-experience\/40124\" target=\"_blank\" rel=\"noopener\"><b>\u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 | \u062f\u0644\u064a\u0644 \u0634\u0627\u0645\u0644 \u0644\u062a\u062c\u0646\u0628 \u0627\u0644\u0641\u0634\u0644 + \u0646\u0645\u0648\u0630\u062c\u064a\u0646 \u0627\u0633\u062a\u0628\u064a\u0627\u0646\u0627\u062a \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u062c\u0627\u0646\u064b\u0627<\/b><\/a><\/p>\n<h2><span style=\"font-weight: 400;\">6 \u062e\u0637\u0648\u0627\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0644\u0625\u062f\u0627\u0631\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CXM) \u0628\u0646\u062c\u0627\u062d<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0625\u0646 \u0628\u0646\u0627\u0621 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0646\u0627\u062c\u062d\u0629 \u0644\u0625\u062f\u0627\u0631\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0647\u0648 \u0645\u0633\u0627\u0631 \u0645\u0646\u0647\u062c\u064a \u0648\u0645\u062f\u0631\u0648\u0633\u060c \u0648\u064a\u0645\u0643\u0646 \u0627\u062e\u062a\u0635\u0627\u0631\u0647 \u0628\u0640 6 \u062e\u0637\u0648\u0627\u062a \u0647\u064a \u0643\u0627\u0644\u0622\u062a\u064a:<\/span><\/p>\n<figure id=\"attachment_40141\" aria-describedby=\"caption-attachment-40141\" style=\"width: 2560px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-40141 size-full\" src=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2025\/05\/\u062e\u0637\u0648\u0627\u062a-\u0625\u062f\u0627\u0631\u0629-\u062a\u062c\u0631\u0628\u0629-\u0627\u0644\u0639\u0645\u0644\u0627\u0621-scaled.jpg\" alt=\"\u0625\u062f\u0627\u0631\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644\" width=\"2560\" height=\"1440\" srcset=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2025\/05\/\u062e\u0637\u0648\u0627\u062a-\u0625\u062f\u0627\u0631\u0629-\u062a\u062c\u0631\u0628\u0629-\u0627\u0644\u0639\u0645\u0644\u0627\u0621-scaled.jpg 2560w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2025\/05\/\u062e\u0637\u0648\u0627\u062a-\u0625\u062f\u0627\u0631\u0629-\u062a\u062c\u0631\u0628\u0629-\u0627\u0644\u0639\u0645\u0644\u0627\u0621-300x169.jpg 300w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2025\/05\/\u062e\u0637\u0648\u0627\u062a-\u0625\u062f\u0627\u0631\u0629-\u062a\u062c\u0631\u0628\u0629-\u0627\u0644\u0639\u0645\u0644\u0627\u0621-1024x576.jpg 1024w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2025\/05\/\u062e\u0637\u0648\u0627\u062a-\u0625\u062f\u0627\u0631\u0629-\u062a\u062c\u0631\u0628\u0629-\u0627\u0644\u0639\u0645\u0644\u0627\u0621-768x432.jpg 768w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2025\/05\/\u062e\u0637\u0648\u0627\u062a-\u0625\u062f\u0627\u0631\u0629-\u062a\u062c\u0631\u0628\u0629-\u0627\u0644\u0639\u0645\u0644\u0627\u0621-1536x864.jpg 1536w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2025\/05\/\u062e\u0637\u0648\u0627\u062a-\u0625\u062f\u0627\u0631\u0629-\u062a\u062c\u0631\u0628\u0629-\u0627\u0644\u0639\u0645\u0644\u0627\u0621-2048x1152.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><figcaption id=\"caption-attachment-40141\" class=\"wp-caption-text\">\u062e\u0637\u0648\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/figcaption><\/figure>\n<h3><span style=\"font-size: 20px;\"><b>1. \u0627\u0644\u0641\u0647\u0645 \u0627\u0644\u0639\u0645\u064a\u0642 \u0644\u0644\u0639\u0645\u0644\u0627\u0621<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u062a\u062c\u0646\u0651\u0628 \u0627\u0644\u0627\u0641\u062a\u0631\u0627\u0636\u0627\u062a. \u0627\u0633\u062a\u062e\u062f\u0645 \u0623\u062f\u0648\u0627\u062a \u0628\u062d\u062b \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629\u060c \u0645\u062b\u0644 \u0627\u0644\u0645\u0642\u0627\u0628\u0644\u0627\u062a \u0627\u0644\u0646\u0648\u0639\u064a\u0629\u060c \u0648\u0627\u0644\u0627\u0633\u062a\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0648\u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u0625\u062b\u0646\u0648\u063a\u0631\u0627\u0641\u064a\u0629\u060c \u0625\u0644\u0649 \u062c\u0627\u0646\u0628 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0633\u0644\u0648\u0643\u064a\u0629 \u0648\u0627\u0644\u0645\u0639\u0627\u0645\u0644\u0627\u062a\u064a\u0651\u0629\u060c \u0644\u0627\u0643\u062a\u0633\u0627\u0628 \u0631\u0624\u0649 \u0639\u0645\u064a\u0642\u0629 \u0648\u062a\u0639\u0627\u0637\u0641\u064a\u0651\u0629 \u062d\u0648\u0644 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062f\u0648\u0627\u0641\u0639\u0647\u0645 \u0648\u0646\u0642\u0627\u0637 \u0627\u0644\u0623\u0644\u0645 \u0644\u062f\u064a\u0647\u0645. \u0627\u0633\u062a\u062e\u062f\u0645 \u0647\u0630\u0647 \u0627\u0644\u0631\u0624\u0649 \u0644\u0625\u0646\u0634\u0627\u0621 \u0646\u0645\u0627\u0630\u062c \u0639\u0645\u0644\u0627\u0621 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u064a\u0647\u0627\u060c \u0648\u0631\u0633\u0645 \u062e\u0631\u064a\u0637\u0629 \u0644\u062a\u062c\u0627\u0631\u0628\u0647\u0645 \u0627\u0644\u062d\u0627\u0644\u064a\u0629\u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0627\u0644\u062c\u0648\u0627\u0646\u0628 \u0627\u0644\u0633\u0644\u0628\u064a\u0629 \u0645\u0646 \u0627\u0644\u062a\u062c\u0631\u0628\u0629.<\/span><\/p>\n<div data-block=\"hook:37920\" class=\"alignfull\" data-block-structure=\"custom\" data-vertical-spacing=\"top:bottom\"><div class=\"ct-container-full\" data-content=\"normal\"><article id=\"post-37920\" class=\"post-37920\"><div class=\"entry-content is-layout-constrained\">\n<div class=\"wp-block-greenshift-blocks-row gspb_row gspb_row-id-gsbp-33c66d2\" id=\"gspb_row-id-gsbp-33c66d2\"><div class=\"gspb_row__content\"> \n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--12 gspb_col-id-gsbp-209380f\" id=\"gspb_col-id-gsbp-209380f\">\n<div id=\"gspb_text-id-gsbp-0b5f73d\" class=\"gspb_text gspb_text-id-gsbp-0b5f73d \">\u0633\u0647\u0651\u0644 \u0639\u0644\u064a\u0643 \u0625\u062c\u0631\u0627\u0621 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062d\u0632\u0645\u0629 \u0623\u0628\u062d\u0627\u062b \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645!<\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-ab694e7\" class=\"gspb_text gspb_text-id-gsbp-ab694e7 \">\u0627\u0634\u062a\u0631\u0650 \u062d\u0632\u0645\u0629 \u0623\u0628\u062d\u0627\u062b \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0622\u0646 \u0648\u0627\u0633\u062a\u0645\u062a\u0639 \u0628\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u0623\u0628\u062d\u0627\u062b \u0628\u0633\u0647\u0648\u0644\u0629 \u0648\u0628\u062f\u0648\u0646 \u0623\u062e\u0637\u0627\u0621 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0642\u0648\u0627\u0644\u0628 \u0627\u0644\u062c\u0627\u0647\u0632\u0629 \u0648\u0627\u0644\u0645\u0644\u0641\u0627\u062a \u0627\u0644\u0645\u062a\u0643\u0627\u0645\u0644\u0629 \u0627\u0644\u062a\u064a \u062a\u0648\u0641\u0651\u0631 \u0639\u0644\u064a\u0643 \u0627\u0644\u0648\u0642\u062a \u0648\u0627\u0644\u062c\u0647\u062f \u062e\u0644\u0627\u0644 \u0631\u062d\u0644\u0629 \u0639\u0645\u0644\u0643!<\/div>\n\n\n\n<div class=\"gspb_button_wrapper gspb_button-id-gsbp-075cb7b\" id=\"gspb_button-id-gsbp-075cb7b\"><a class=\"wp-block-greenshift-blocks-buttonbox gspb-buttonbox wp-element-button  primary-enroll-button\" href=\"https:\/\/uxwritingar.com\/staging\/ux-toolkit\" target=\"_blank\" rel=\"noopener\"><span class=\"gspb-buttonbox-textwrap\"><span class=\"gspb-buttonbox-text\"><span class=\"gspb-buttonbox-title\">\u0634\u0631\u0627\u0621 \u0627\u0644\u062d\u0632\u0645\u0629 \u0627\u0644\u0622\u0646<\/span><\/span><\/span><\/a><\/div>\n<\/div>\n <\/div><\/div>\n<\/div><\/article><\/div><\/div>\n<h3><span style=\"font-size: 20px;\"><b>2. \u062a\u062d\u062f\u064a\u062f \u0623\u0647\u062f\u0627\u0641 \u0648\u0627\u0636\u062d\u0629 \u0648\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u062d\u062f\u062f \u0623\u0647\u062f\u0627\u0641\u0627\u064b \u062f\u0642\u064a\u0642\u0629 \u062a\u0631\u062a\u0628\u0637 \u0628\u0645\u062e\u0631\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u0644. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644: &#8220;\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0645\u0631\u064a\u0629 \u0644\u0644\u0639\u0645\u064a\u0644 \u0628\u0646\u0633\u0628\u0629 15%&#8221; \u0623\u0648 &#8220;\u062e\u0641\u0636 \u0645\u0639\u062f\u0644 \u0627\u0644\u0641\u0642\u062f \u0641\u064a \u0627\u0644\u0634\u0631\u064a\u062d\u0629 X \u0628\u0646\u0633\u0628\u0629 10%&#8221;. \u0623\u0648 \u0623\u0647\u062f\u0627\u0641\u0627\u064b \u062a\u0631\u062a\u0628\u0637 \u0628\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0645\u062b\u0644: &#8220;\u062a\u062d\u0633\u064a\u0646 \u0635\u0627\u0641\u064a \u0646\u0642\u0627\u0637 \u0627\u0644\u062a\u0631\u0648\u064a\u062c NPS \u0628\u0645\u0642\u062f\u0627\u0631 5 \u0646\u0642\u0627\u0637&#8221; \u0623\u0648 &#8220;\u062e\u0641\u0636 \u062f\u0631\u062c\u0629 \u0627\u0644\u062c\u0647\u062f \u0627\u0644\u0645\u0628\u0630\u0648\u0644 \u0645\u0646 \u0627\u0644\u0639\u0645\u064a\u0644 CES \u0641\u064a \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0627\u0644\u062f\u0627\u0639\u0645\u0629&#8221;. \u0648\u0647\u0630\u0627 \u064a\u062d\u062a\u0627\u062c \u0645\u0646\u0643 \u062a\u062d\u062f\u064a\u062f\u0627\u064b \u0648\u0627\u0636\u062d\u0627\u064b \u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 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\u0627\u0644\u0642\u062f\u0631\u0627\u062a \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629 \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u0629 \u0644\u0625\u062f\u0627\u0631\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0641\u064a \u0627\u0644\u0634\u0631\u0643\u0629<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u0637\u0648\u0651\u0631 \u062e\u0627\u0631\u0637\u0629 \u0637\u0631\u064a\u0642 \u0648\u0627\u0642\u0639\u064a\u0629 \u062a\u064f\u0628\u064a\u0651\u0646 \u0627\u0644\u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0627\u0644\u0636\u0631\u0648\u0631\u064a\u0629 \u0641\u064a \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a\u060c \u0648\u0627\u0644\u0628\u0646\u064a\u0629 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629\u060c \u0648\u0627\u0644\u0623\u062f\u0648\u0627\u0631 \u0627\u0644\u0645\u062d\u062f\u062f\u0629 \u0644\u0644\u0645\u0648\u0638\u0641\u064a\u0646\u060c \u0648\u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u0639\u0644\u0649 \u0627\u0644\u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u0629\u060c \u0648\u0627\u0644\u0628\u0646\u064a\u0629 \u0627\u0644\u062a\u062d\u062a\u064a\u0629 \u0627\u0644\u062a\u0642\u0646\u064a\u0629 (\u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u062a\u0643\u0627\u0645\u0644 \u0623\u0646\u0638\u0645\u0629 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 CRM \u0648\u0645\u0646\u0635\u0627\u062a \u0635\u0648\u062a \u0627\u0644\u0639\u0645\u064a\u0644 VoC \u0648\u063a\u064a\u0631\u0647\u0627)\u060c \u0648\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0648\u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u062a\u064a \u062a\u0636\u0645\u0646 \u062a\u0642\u062f\u064a\u0645 \u0647\u0630\u0647 \u0627\u0644\u062a\u062c\u0627\u0631\u0628 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631.<\/span><\/p>\n<h3><span style=\"font-size: 20px;\"><b>5. \u0647\u064a\u0643\u0644\u0629 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0648\u0639\u064a<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u0623\u0646\u0634\u0626 \u0625\u0631\u0634\u0627\u062f\u0627\u062a \u0648\u0627\u0636\u062d\u0629 \u0623\u0648 &#8220;\u0643\u062a\u064a\u0651\u0628\u0627\u062a \u062a\u0646\u0641\u064a\u0630\u064a\u0629&#8221; \u062a\u0648\u0636\u0651\u062d \u0643\u064a\u0641\u064a\u0629 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0645\u0639 \u0643\u0644 \u0634\u0631\u064a\u062d\u0629 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u0645\u0627 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u062a\u0643\u064a\u064a\u0641\u060c 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\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0633\u0624\u0648\u0644\u064a\u0629 \u062c\u0645\u0627\u0639\u064a\u0629\u060c \u0648\u0627\u062c\u0639\u0644 \u0645\u0646 \u0625\u062f\u0627\u0631\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0645\u0627\u0631\u0633\u0629 \u0645\u0633\u062a\u0645\u0631\u0629 \u0644\u0627 \u0645\u0634\u0631\u0648\u0639\u0627\u064b \u0645\u062d\u062f\u0648\u062f\u0627\u064b \u0628\u0632\u0645\u0646.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u0623\u062f\u0648\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644: \u062a\u0642\u0646\u064a\u0627\u062a \u062a\u0645\u0643\u064a\u0646\u064a\u0629 \u0644\u062a\u0646\u0638\u064a\u0645 \u0627\u0644\u062a\u062c\u0631\u0628\u0629<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u064a\u0633\u062a\u0644\u0632\u0645 \u062a\u0646\u0641\u064a\u0630 \u0625\u062f\u0627\u0631\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0643\u0641\u0627\u0621\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u062d\u0632\u0645\u0629 \u0645\u0646 \u0627\u0644\u062a\u0642\u0646\u064a\u0627\u062a \u0648\u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0645\u062a\u0631\u0627\u0628\u0637\u0629:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0623\u0646\u0638\u0645\u0629 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CRM): <\/b><span style=\"font-weight: 400;\">\u0645\u062b\u0644 <\/span><a href=\"https:\/\/www.salesforce.com\/eu\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Salesforce<\/span><\/a><span style=\"font-weight: 400;\"> \u0648<\/span><a href=\"https:\/\/www.hubspot.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">HubSpot<\/span><\/a><span style=\"font-weight: 400;\"> \u0648<\/span><a href=\"https:\/\/www.zoho.com\/crm\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Zoho CRM<\/span><\/a><span style=\"font-weight: 400;\"> \/ \u0648\u0647\u064a &#8211; \u0643\u0645\u0627 \u0633\u0628\u0642 \u0648\u0630\u0643\u0631\u0646\u0627 &#8211; \u062a\u0645\u062b\u0644 \u0627\u0644\u0637\u0628\u0642\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u062a\u062e\u0632\u064a\u0646 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u062a\u062a\u0628\u0639 \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u0627\u062a\u060c \u0648\u0625\u062f\u0627\u0631\u0629 \u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0648\u0627\u0644\u062e\u062f\u0645\u0629. \u062a\u0648\u0641\u0631 CRM \u0646\u0638\u0631\u0629 \u0648\u0627\u0636\u062d\u0629 \u0639\u0646 &#8220;\u0645\u064e\u0646&#8221; \u0647\u0648 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648&#8221;\u0645\u0627\u0630\u0627&#8221; \u062d\u062f\u062b \u0645\u0639\u0647.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0645\u0646\u0635\u0627\u062a \u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0627\u0644\u0631\u0623\u064a \u0648\u0645\u0646\u0635\u0627\u062a \u0635\u0648\u062a \u0627\u0644\u0639\u0645\u064a\u0644 (VoC):<\/b><span style=\"font-weight: 400;\"> \u0645\u062b\u0644 <\/span><a href=\"https:\/\/www.zonkafeedback.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Zonka Feedback<\/span><\/a><span style=\"font-weight: 400;\"> \u0648<\/span><a href=\"https:\/\/www.qualtrics.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Qualtrics<\/span><\/a><span style=\"font-weight: 400;\"> \u0648<\/span><a href=\"https:\/\/www.medallia.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Medallia<\/span><\/a><span style=\"font-weight: 400;\"> \u0648<\/span><a href=\"https:\/\/www.typeform.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Typeform<\/span><\/a><span style=\"font-weight: 400;\"> \/ \u0648\u0647\u064a \u0623\u062f\u0648\u0627\u062a \u0645\u0635\u0645\u0645\u0629 \u0644\u062c\u0645\u0639 \u0648\u062a\u062d\u0644\u064a\u0644 \u0648\u0639\u0631\u0636 \u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0628\u0631 \u0642\u0646\u0648\u0627\u062a \u0645\u062a\u0639\u062f\u062f\u0629 (\u0627\u0633\u062a\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u062a\u0642\u064a\u064a\u0645\u0627\u062a\u060c \u0634\u0628\u0643\u0627\u062a \u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629\u060c \u062a\u0637\u0628\u064a\u0642\u0627\u062a \u062f\u0627\u062e\u0644\u064a\u0629)\u060c \u0645\u0645\u0627 \u064a\u0648\u0641\u0651\u0631 \u0641\u0647\u0645\u0627\u064b \u0644\u0640 &#8220;\u0643\u064a\u0641 \u0648\u0644\u0645\u0627\u0630\u0627&#8221; \u064a\u0634\u0639\u0631 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0645\u0627 \u064a\u0634\u0639\u0631\u0648\u0646 \u0628\u0647.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0623\u062f\u0648\u0627\u062a \u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0648\u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629:<\/b><span style=\"font-weight: 400;\"> \u0645\u062b\u0644 <\/span><a href=\"https:\/\/marketingplatform.google.com\/about\/analytics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Google Analytics<\/span><\/a><span style=\"font-weight: 400;\"> \u0648<\/span><a href=\"https:\/\/mixpanel.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Mixpanel<\/span><\/a><span style=\"font-weight: 400;\"> \u0648<\/span><a href=\"https:\/\/www.hotjar.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Hotjar<\/span><\/a><span style=\"font-weight: 400;\"> \/ \u0627\u0644\u062a\u064a \u062a\u062a\u0639\u0642\u0651\u0628 \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0648\u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a\u060c \u0648\u062a\u0642\u064a\u0633 \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u060c \u0648\u062a\u062d\u0644\u0644 \u0645\u0633\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0644\u0641\u0647\u0645 \u0643\u064a\u0641\u064a\u0629 \u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0631\u0642\u0645\u064a\u0627\u064b.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u062f\u0639\u0645 \u0648\u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0642\u0646\u0648\u0627\u062a:<\/b><span style=\"font-weight: 400;\"> \u0645\u062b\u0644 <\/span><a href=\"https:\/\/www.zendesk.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Zendesk<\/span><\/a><span style=\"font-weight: 400;\"> \u0648<\/span><a href=\"https:\/\/www.freshworks.com\/freshdesk\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Freshdesk<\/span><\/a><span style=\"font-weight: 400;\"> \u0648<\/span><a href=\"https:\/\/www.intercom.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Intercom<\/span><\/a><span style=\"font-weight: 400;\"> \u0648<\/span><a href=\"https:\/\/www.livechat.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">LiveChat<\/span><\/a><span style=\"font-weight: 400;\"> \/ \u062a\u0648\u062d\u0651\u062f \u0647\u0630\u0647 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0628\u0631 \u0642\u0646\u0648\u0627\u062a \u0645\u062a\u0639\u062f\u062f\u0629 (\u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u060c \u0627\u0644\u0645\u062d\u0627\u062f\u062b\u0627\u062a\u060c \u0627\u0644\u0647\u0627\u062a\u0641\u060c \u0627\u0644\u0634\u0628\u0643\u0627\u062a \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629)\u060c \u0648\u062a\u0632\u0648\u0651\u062f \u0641\u0650\u0631\u0642 \u0627\u0644\u062f\u0639\u0645 \u0628\u0627\u0644\u0633\u064a\u0627\u0642 \u0627\u0644\u0644\u0627\u0632\u0645 \u0644\u062a\u0642\u062f\u064a\u0645 \u062a\u062c\u0627\u0631\u0628 \u0633\u0644\u0633\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0623\u062f\u0648\u0627\u062a \u0645\u0631\u0627\u0642\u0628\u0629 \u0627\u0644\u0634\u0628\u0643\u0627\u062a \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629:<\/b><span style=\"font-weight: 400;\"> \u0645\u062b\u0644 <\/span><a href=\"https:\/\/www.hootsuite.com\/?srsltid=AfmBOorgc8jRiL8fJPI0hPC8jqjzoz4uiMA5vpyJlyzwcqEXUkt2BU94\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Hootsuite<\/span><\/a><span style=\"font-weight: 400;\"> \u0648<\/span><a href=\"https:\/\/www.brandwatch.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Brandwatch<\/span><\/a><span style=\"font-weight: 400;\"> \u0648<\/span><a href=\"https:\/\/sproutsocial.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Sprout Social<\/span><\/a><span style=\"font-weight: 400;\"> \/ \u0627\u0644\u062a\u064a \u062a\u0631\u0627\u0642\u0628 \u0627\u0644\u0625\u0634\u0627\u0631\u0627\u062a (Mentions) \u0625\u0644\u0649 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0648\u062a\u062d\u0644\u0651\u0644 \u0645\u0634\u0627\u0639\u0631 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u062a\u062a\u0627\u0628\u0639 \u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646\u060c \u0645\u0645\u0627 \u064a\u062a\u064a\u062d \u062a\u0641\u0627\u0639\u0644\u0627\u064b \u0627\u0633\u062a\u0628\u0627\u0642\u064a\u0627\u064b \u0648\u0625\u062f\u0627\u0631\u0629 \u0645\u062d\u0643\u0645\u0629 \u0644\u0633\u0645\u0639\u0629 \u0627\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u0639\u0627\u0645\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0623\u062f\u0648\u0627\u062a \u0631\u0633\u0645 \u062e\u0631\u064a\u0637\u0629 \u0631\u062d\u0644\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621:<\/b><span style=\"font-weight: 400;\"> \u0645\u062b\u0644 <\/span><a href=\"https:\/\/www.smaply.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Smaply<\/span><\/a><span style=\"font-weight: 400;\"> \u0648<\/span><a href=\"https:\/\/uxpressia.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">UXPressia<\/span><\/a><span style=\"font-weight: 400;\"> \u0648<\/span><a href=\"https:\/\/miro.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Miro<\/span><\/a><span style=\"font-weight: 400;\"> \/ \u0648\u0647\u064a \u0645\u0646\u0635\u0627\u062a \u0645\u0631\u0626\u064a\u0629 \u062a\u064f\u0633\u062a\u062e\u062f\u0645 \u0644\u062a\u0635\u0645\u064a\u0645 \u0648\u062a\u062d\u0644\u064a\u0644 \u062e\u0631\u0627\u0626\u0637 \u0631\u062d\u0644\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0645\u0645\u0627 \u064a\u0633\u0627\u0639\u062f \u0627\u0644\u0641\u0650\u0631\u0642 \u0639\u0644\u0649 \u0641\u0647\u0645 \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0634\u0627\u0645\u0644\u0629 \u0648\u062a\u062d\u062f\u064a\u062f \u0641\u0631\u0635 \u0627\u0644\u062a\u062d\u0633\u064a\u0646.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u062e\u0635\u064a\u0635 (Personalization Engines):<\/b><span style=\"font-weight: 400;\"> \u0645\u062b\u0644 <\/span><a href=\"https:\/\/www.dynamicyield.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Dynamic Yield<\/span><\/a><span style=\"font-weight: 400;\"> \u0648<\/span><a href=\"https:\/\/business.adobe.com\/products\/target.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Adobe Target<\/span><\/a><span style=\"font-weight: 400;\"> \/ \u0648\u0627\u0644\u062a\u064a \u062a\u0633\u062a\u062e\u062f\u0645 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u062a\u0642\u062f\u064a\u0645 \u0645\u062d\u062a\u0648\u0649 \u0645\u062e\u0635\u0635 \u0648\u0639\u0631\u0648\u0636 \u0622\u0646\u064a\u0629 \u0648\u062a\u0648\u0635\u064a\u0627\u062a \u0645\u0646\u062a\u062c\u0627\u062a\u060c \u0645\u0645\u0627 \u064a\u0639\u0632\u0632 \u0627\u0644\u0635\u0651\u0650\u0644\u0629 \u0627\u0644\u0634\u062e\u0635\u064a\u0629 \u0639\u0644\u0649 \u0646\u0637\u0627\u0642 \u0648\u0627\u0633\u0639.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0623\u0646\u0638\u0645\u0629 \u0646\u0642\u0627\u0637 \u0627\u0644\u0628\u064a\u0639 (POS &#8211;<\/b> <b>Point of Sale):<\/b><span style=\"font-weight: 400;\"> \u062a\u0633\u062a\u062e\u062f\u0645 \u0641\u064a \u0642\u0637\u0627\u0639\u0627\u062a \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0648\u0627\u0644\u0636\u064a\u0627\u0641\u0629 \u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0639\u0627\u0645\u0644\u0627\u062a \u0641\u064a \u0627\u0644\u0645\u0648\u0642\u0639\u060c \u0648\u062a\u062a\u0628\u0651\u064f\u0639 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u060c \u0648\u0623\u062d\u064a\u0627\u0646\u0627\u064b \u062c\u0645\u0639 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0648\u0628\u0627\u0644\u0637\u0628\u0639\u060c \u0644\u0627 \u062a\u0643\u0645\u0646 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0641\u064a \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0647\u0630\u0647 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0628\u0634\u0643\u0644 \u0645\u0646\u0641\u0635\u0644\u061b \u0628\u0644 \u0641\u064a \u062a\u0643\u0627\u0645\u0644\u0647\u0627 \u0644\u0625\u0646\u0634\u0627\u0621 \u0631\u0624\u064a\u0629 \u0645\u0648\u062d\u062f\u0629 \u0648\u0634\u0627\u0645\u0644\u0629 \u0644\u0644\u0639\u0645\u064a\u0644 \u0648\u062a\u0646\u0638\u064a\u0645 \u062a\u062c\u0627\u0631\u0628 \u0633\u0644\u0633\u0629 \u0639\u0628\u0631 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0623\u0643\u0645\u0644\u0647\u0627.<\/span><\/p>\n<p><span style=\"font-size: 24px;\"><b>\u0627\u0644\u062e\u0627\u062a\u0645\u0629: \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u062a\u0628\u0642\u0649 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