{"id":40097,"date":"2025-05-05T17:01:01","date_gmt":"2025-05-05T14:01:01","guid":{"rendered":"https:\/\/uxwritingar.com\/staging\/?p=40097"},"modified":"2025-05-05T17:01:01","modified_gmt":"2025-05-05T14:01:01","slug":"%d9%83%d9%8a%d9%81%d9%8a%d8%a9-%d9%88%d8%ae%d8%b7%d9%88%d8%a7%d8%aa-%d8%a5%d8%ac%d8%b1%d8%a7%d8%a1-%d8%af%d8%b1%d8%a7%d8%b3%d8%a9-%d8%aa%d8%ac%d8%b1%d8%a8%d8%a9-%d8%a7%d9%84%d8%b9%d9%85%d9%8a%d9%84-c","status":"publish","type":"post","link":"https:\/\/uxwritingar.com\/staging\/customer-experience\/40097\/","title":{"rendered":"\u0643\u064a\u0641\u064a\u0629 \u0648\u062e\u0637\u0648\u0627\u062a \u0625\u062c\u0631\u0627\u0621 \u062f\u0631\u0627\u0633\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 (Customer Experience Study) \u0628\u0641\u0627\u0639\u0644\u064a\u0629"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u0641\u064a \u0633\u0648\u0642\u064d \u0645\u0634\u0628\u0639\u0629\u064d \u0628\u0627\u0644\u062e\u064a\u0627\u0631\u0627\u062a \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a\u060c \u0644\u0627 \u062a\u062d\u0638\u0649 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0628\u0627\u0631\u0632\u0629 \u0628\u062a\u0645\u064a\u0651\u0632\u0647\u0627 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062c\u0648\u062f\u0629 \u0645\u0646\u062a\u062c\u0627\u062a\u0647\u0627 \u0623\u0648 \u062e\u062f\u0645\u0627\u062a\u0647\u0627 \u0641\u062d\u0633\u0628\u061b \u0628\u0644 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0645\u0627 \u062a\u062d\u0642\u0651\u0642\u0647 \u0645\u0646 \u062a\u062c\u0627\u0631\u0628 \u0639\u0645\u064a\u0642\u0629 \u0648\u0631\u0627\u0633\u062e\u0629 \u0645\u0639 \u0639\u0645\u0644\u0627\u0626\u0647\u0627 \u0623\u064a\u0636\u0627\u064b.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0648\u0644\u0630\u0644\u0643 \u0623\u0635\u0628\u062d\u062a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 (Customer Experience &#8211; CX) \u0644\u064a\u0633\u062a \u0645\u062c\u0631\u062f \u0645\u064a\u0632\u0629 \u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0625\u0636\u0627\u0641\u064a\u0629\u061b \u0628\u0644 \u0645\u064a\u062f\u0627\u0646\u0627\u064b \u062a\u062a\u0635\u0627\u0631\u0639 \u0641\u064a\u0647 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0644\u0649 \u0648\u0644\u0627\u0621 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u060c \u0644\u0623\u0646\u0647\u0627 \u0623\u062f\u0631\u0643\u062a \u0623\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0647\u064a \u0627\u0644\u0639\u0627\u0645\u0644 \u0627\u0644\u0623\u0641\u0636\u0644 \u0627\u0644\u0630\u064a \u064a\u062c\u0628 \u0623\u0646 \u062a\u064f\u0628\u0646\u0649 \u0639\u0644\u064a\u0647 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a\u060c \u0648\u0623\u0646\u0647\u0627 \u0644\u0627 \u062a\u0633\u062a\u0637\u064a\u0639 \u0627\u0641\u062a\u0631\u0627\u0636 \u062d\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u0628\u0644 \u0639\u0644\u064a\u0647\u0627 \u0623\u0646 \u062a\u0646\u0635\u062a \u0625\u0644\u064a\u0647 \u0628\u0639\u0645\u0642\u060c \u0648\u062a\u0639\u0631\u0641 \u0645\u0627 \u064a\u0631\u064a\u062f \u0639\u0628\u0631 \u062a\u062d\u0644\u064a\u0644 \u0648\u062f\u0631\u0627\u0633\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644. \u0623\u062f\u0631\u0643\u062a \u0623\u0646 \u0631\u062d\u0644\u062a\u0647\u060c \u0648\u0644\u062d\u0638\u0627\u062a \u0631\u0636\u0627\u0647 \u0623\u0648 \u0627\u0646\u0632\u0639\u0627\u062c\u0647\u060c \u064a\u062c\u0628 \u0623\u0646 \u062a\u0635\u0628\u062d \u0627\u0644\u0628\u0648\u0635\u0644\u0629 \u0627\u0644\u062a\u064a \u062a\u062e\u0637\u0648 \u0639\u0644\u064a\u0647\u0627 \u062e\u0637\u0648\u0627\u062a\u0647\u0627 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0648\u0631\u063a\u0645 \u0623\u0646 \u0630\u0644\u0643 \u064a\u0628\u062f\u0648 \u0628\u062f\u064a\u0647\u064a\u0627\u064b \u0627\u0644\u064a\u0648\u0645\u060c \u0641\u0625\u0646 \u062a\u0637\u0628\u064a\u0642\u0647 \u063a\u0627\u0644\u0628\u0627\u064b \u0645\u0627 \u064a\u062a\u0639\u062b\u0651\u0631\u060c \u062d\u064a\u062b \u0643\u0634\u0641\u062a <\/span><a href=\"https:\/\/www.hanoverresearch.com\/insights-blog\/corporate\/measuring-customer-experience\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631<\/span><\/a><span style=\"font-weight: 400;\"> \u0623\u0646 87% \u0645\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u062a\u0639\u062a\u0642\u062f \u0623\u0646\u0647\u0627 \u062a\u0642\u062f\u0651\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0633\u062a\u062b\u0646\u0627\u0626\u064a\u0629 \u0644\u0639\u0645\u0644\u0627\u0626\u0647\u0627\u060c \u0641\u064a \u062d\u064a\u0646 \u0644\u0627 \u064a\u062a\u0641\u0642 \u0645\u0639 \u0647\u0630\u0627 \u0627\u0644\u0627\u062f\u0639\u0627\u0621 \u0633\u0648\u0649 11% \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0623\u0646\u0641\u0633\u0647\u0645! \u0643\u0645\u0627 \u0644\u0627 \u064a\u0634\u0639\u0631 \u0633\u0648\u0649 23% \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0640&#8221;\u0631\u0636\u0627 \u0643\u0628\u064a\u0631&#8221;! \u0627\u0644\u0648\u0627\u0636\u062d \u0623\u0646 \u0630\u0644\u0643 \u0644\u064a\u0633 \u0645\u062c\u0631\u062f \u0641\u062c\u0648\u0629 \u0628\u0633\u064a\u0637\u0629.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0648\u064a\u0643\u0645\u0646 \u0627\u0644\u0633\u0628\u0628 \u0641\u064a \u0627\u0646\u0641\u0635\u0627\u0644 \u0647\u0630\u0647 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0646 \u0627\u0644\u0648\u0627\u0642\u0639 \u063a\u0627\u0644\u0628\u0627\u064b \u0641\u064a \u063a\u064a\u0627\u0628 \u0627\u0644\u0631\u0624\u064a\u0629 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0644\u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u062a\u064a \u064a\u0639\u064a\u0634\u0647\u0627 \u0627\u0644\u0639\u0645\u064a\u0644 \u0641\u0639\u0644\u064a\u0627\u064b. \u0623\u0645\u0627 \u0639\u0648\u0627\u0642\u0628 \u0630\u0644\u0643 \u0641\u0647\u064a \u0633\u064a\u0626\u0629\u060c \u0625\u0630 <\/span><a href=\"https:\/\/www.hanoverresearch.com\/insights-blog\/corporate\/measuring-customer-experience\/#:~:text=About%20half%20of%20customers%20stopped%20using%20a%20brand%20in%20the%20past%20year%20due%20to%20a%20bad%20experience\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u062a\u062e\u0644\u0651\u0649 \u0646\u0635\u0641 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u062a\u0642\u0631\u064a\u0628\u0627\u064b<\/span><\/a><span style=\"font-weight: 400;\"> \u0639\u0646 \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0627\u062d\u062f\u0629 \u0639\u0644\u0649 \u0627\u0644\u0623\u0642\u0644 \u062e\u0644\u0627\u0644 \u0639\u0627\u0645 2022 \u0625\u062b\u0631 \u062a\u062c\u0631\u0628\u0629 \u0633\u0644\u0628\u064a\u0629 \u0648\u0627\u062d\u062f\u0629 \u0641\u0642\u0637\u060c \u0648\u0647\u0648 \u0645\u0627 \u064a\u0633\u0647\u0645 \u0641\u064a \u062e\u0633\u0627\u0626\u0631 \u0633\u0646\u0648\u064a\u0629 \u062a\u064f\u0642\u062f\u0651\u0631 \u0628\u0627\u0644\u0645\u0644\u064a\u0627\u0631\u0627\u062a \u0646\u062a\u064a\u062c\u0629 \u0644\u062a\u0633\u0631\u0651\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0641\u0645\u0627 \u0647\u064a \u0627\u0644\u062e\u0637\u0637 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u062a\u0628\u0639\u0647\u0627 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0644\u062a\u0644\u0627\u0641\u064a \u062a\u0644\u0643 \u0627\u0644\u062e\u0633\u0627\u0626\u0631\u061f \u062f\u0631\u0627\u0633\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0642\u064a\u0627\u0633\u0647\u0627 \u0648\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0647\u064a \u0645\u0646 \u0623\u0641\u0636\u0644 \u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0627\u0644\u0642\u064a\u0627\u0645 \u0628\u0647\u0627. \u0648\u0633\u0646\u062a\u0639\u0631\u0651\u0641 \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0645\u0642\u0627\u0644 \u0643\u064a\u0641 \u064a\u0645\u0643\u0646 \u0625\u062c\u0631\u0627\u0621 \u0647\u0630\u0647 \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0648\u0645\u0627 \u0647\u064a \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0644\u0641\u0639\u0644 \u0630\u0644\u0643 \u0648\u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u062a\u0641\u0627\u0635\u064a\u0644 \u0627\u0644\u0645\u0647\u0645\u0629.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u0645\u0627 \u0647\u064a \u062f\u0631\u0627\u0633\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 (Customer Experience Study)\u061f<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0644\u0627 \u062a\u0642\u062a\u0635\u0631 <\/span><b>\u062f\u0631\u0627\u0633\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/b><span style=\"font-weight: 400;\"> \u0639\u0644\u0649 \u0645\u062c\u0631\u062f \u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u061b \u0628\u0644 \u062a\u0645\u062b\u0644 \u0627\u0633\u062a\u0643\u0634\u0627\u0641\u0627\u064b \u0645\u0646\u0647\u062c\u064a\u0627\u064b \u0644\u0644\u0639\u0644\u0627\u0642\u0629 \u0627\u0644\u062a\u064a \u062a\u0631\u0628\u0637 \u0627\u0644\u0634\u0631\u0643\u0629 \u0628\u0639\u0645\u0644\u0627\u0626\u0647\u0627. \u0641\u0647\u064a \u062a\u0646\u0637\u0648\u064a \u0639\u0644\u0649 \u062c\u0645\u0639 \u0648\u062a\u062d\u0644\u064a\u0644 \u0648\u062a\u0641\u0633\u064a\u0631 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u062d\u0648\u0644 \u0643\u0644 \u062a\u0641\u0627\u0639\u0644 \u064a\u062d\u062f\u062b \u062e\u0644\u0627\u0644 \u062f\u0648\u0631\u0629 \u062d\u064a\u0627\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0623\u0643\u0645\u0644\u0647\u0627.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u064a\u0645\u0643\u0646 \u062a\u0634\u0628\u064a\u0647\u0647\u0627 \u0628\u0639\u0645\u0644\u064a\u0629 \u062a\u0646\u0638\u064a\u0645\u064a\u0629 \u0647\u062f\u0641\u0647\u0627 \u0627\u0644\u0631\u0626\u064a\u0633 \u0647\u0648 \u0628\u0644\u0648\u063a \u0641\u0647\u0645 \u0634\u0645\u0648\u0644\u064a <\/span><a href=\"https:\/\/uxwritingar.com\/staging\/user-experience\/26336\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u0644\u062e\u0631\u064a\u0637\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 (Customer Journey Map)<\/span><\/a><span style=\"font-weight: 400;\">\u061b \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u062a\u0635\u0648\u0631\u0627\u062a\u0647\u060c \u0648\u062a\u0641\u0636\u064a\u0644\u0627\u062a\u0647 \u0627\u0644\u0636\u0645\u0646\u064a\u0629\u060c \u0648\u062a\u0648\u0642\u0639\u0627\u062a\u0647 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0629\u060c \u0648\u0646\u0642\u0627\u0637 \u0627\u0644\u0623\u0644\u0645\u060c \u0648\u0645\u0633\u062a\u0648\u0649 \u0631\u0636\u0627\u0647 \u0627\u0644\u0646\u0647\u0627\u0626\u064a. \u0625\u0646\u0651\u0647\u0627 \u0645\u062d\u0627\u0648\u0644\u0629 \u0644\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0645\u0627 \u0646\u0633\u0645\u064a\u0647 &#8220;\u0635\u0648\u062a \u0627\u0644\u0639\u0645\u064a\u0644 (Voice of the Customer &#8211; VoC)&#8221; \u0628\u0643\u0644 \u0645\u0627 \u0641\u064a\u0647 \u0645\u0646 \u062f\u0642\u0629 \u0648\u062a\u0639\u0642\u064a\u062f.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0648\u0628\u0627\u0644\u0637\u0628\u0639 \u0644\u0627 \u064a\u0645\u0643\u0646 \u0625\u062c\u0631\u0627\u0621 \u062f\u0631\u0627\u0633\u0629 \u0635\u062d\u064a\u0651\u0629 \u0628\u062f\u0648\u0646 \u062a\u062d\u0644\u064a\u0644\u0627\u062a. \u0644\u0630\u0627 \u062a\u062a\u0636\u0645\u0646 \u062f\u0631\u0627\u0633\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0625\u062c\u0631\u0627\u0621 <\/span><b>\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 (CX Analytics)<\/b><span style=\"font-weight: 400;\">\u060c \u0627\u0644\u062a\u064a \u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0642\u064a\u0627\u0633 \u0648\u062a\u062d\u0644\u064a\u0644 \u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0633\u0644\u0648\u0643\u0647 \u0623\u062b\u0646\u0627\u0621 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647 \u0644\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a. \u0648\u0647\u064a \u062a\u062a\u062c\u0627\u0648\u0632 \u0645\u0642\u0627\u064a\u064a\u0633 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0633\u0637\u062d\u064a\u0629 \u0648\u062a\u0635\u0644 \u0625\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0633\u0644\u0648\u0643\u064a\u0629 \u0627\u0644\u062f\u0642\u064a\u0642\u0629: \u0623\u0646\u0645\u0627\u0637 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645\u060c \u0648\u0645\u0633\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u0646\u0642\u0644 \u062f\u0627\u062e\u0644 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a\u060c \u0648\u0633\u062c\u0644\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621\u060c \u0648\u063a\u064a\u0631\u0647\u0627.<\/span><\/p>\n<p><b>\u0627\u0642\u0631\u0623 \u0623\u064a\u0636\u0627\u064b: <\/b><a href=\"https:\/\/uxwritingar.com\/staging\/customer-experience\/20437\" target=\"_blank\" rel=\"noopener\"><b>\u0623\u0647\u0645\u064a\u0629 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 (CX Data Analaysis)<\/b><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u0625\u0646 \u0627\u0644\u063a\u0627\u064a\u0629 \u0645\u0646 \u062f\u0631\u0627\u0633\u0629 \u0648\u062a\u062d\u0644\u064a\u0644 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0647\u064a \u062a\u0648\u0636\u064a\u062d \u0645\u0635\u0627\u062f\u0631 \u062a\u0639\u062b\u0651\u0631\u0647 \u062e\u0644\u0627\u0644 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647 \u0627\u0644\u062e\u062f\u0645\u0629\u060c \u0648\u0627\u0643\u062a\u0634\u0627\u0641 \u0627\u0644\u0645\u0639\u0648\u0642\u0627\u062a \u0641\u064a \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645\u060c \u0648\u062a\u062d\u062f\u064a\u062f \u0641\u0631\u0635 \u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u060c \u0628\u0645\u0627 \u064a\u064f\u0633\u0647\u0645 \u0641\u064a \u062a\u0631\u0633\u064a\u062e \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u0646\u062a\u062c \u0648\u0631\u0641\u0639 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0647. \u064a\u0645\u0643\u0646\u0646\u0627 \u0631\u0628\u0637 \u0630\u0644\u0643 \u0628\u0645\u0627 \u064a\u064f\u0639\u0631\u0641 \u0628\u0640<\/span><b>&#8220;\u0642\u0627\u0639\u062f\u0629 \u0627\u0644\u0630\u0631\u0648\u0629 \u0648\u0627\u0644\u0646\u0647\u0627\u064a\u0629 (Peak-End Rule)&#8221;<\/b><span style=\"font-weight: 400;\"> \u0641\u064a \u0639\u0644\u0645 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f \u0627\u0644\u0633\u0644\u0648\u0643\u064a\u060c \u0648\u0627\u0644\u062a\u064a \u062a\u0641\u064a\u062f \u0628\u0623\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u064a\u062a\u0630\u0643\u0651\u0631\u0648\u0646 \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0623\u0634\u062f \u0644\u062d\u0638\u0627\u062a\u0647\u0627 \u062d\u062f\u0651\u0629 \u0648\u0646\u0647\u0627\u064a\u062a\u0647\u0627\u060c \u0648\u0647\u0646\u0627 \u064a\u0623\u062a\u064a \u062f\u0648\u0631 \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0641\u064a \u0627\u0644\u062a\u0642\u0627\u0637 \u062a\u0644\u0643 \u0627\u0644\u0644\u062d\u0638\u0627\u062a \u0627\u0644\u062d\u0631\u062c\u0629 \u0648\u062a\u062d\u0633\u064a\u0646\u0647\u0627.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0641\u064a \u0627\u0644\u0646\u0647\u0627\u064a\u0629\u060c \u0639\u0646\u062f \u062f\u0645\u062c \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0646\u0648\u0639\u064a\u0629 \u0645\u0639 \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u0643\u0645\u064a\u0629\u060c \u062a\u0646\u062a\u062c \u0622\u0644\u064a\u0629 \u0639\u0645\u0644 \u0641\u0627\u0639\u0644\u0629 \u0648\u0645\u062a\u0643\u0627\u0645\u0644\u0629. \u0641\u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u062a\u0641\u0633\u0631 &#8220;\u0627\u0644\u0633\u0628\u0628&#8221;\u061b \u0623\u064a \u0627\u0644\u0633\u064a\u0627\u0642\u0627\u062a\u060c \u0648\u0627\u0644\u0645\u0634\u0627\u0639\u0631\u060c \u0648\u0627\u0644\u062f\u0648\u0627\u0641\u0639\u060c \u0628\u064a\u0646\u0645\u0627 \u062a\u0648\u0641\u0651\u0631 \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a &#8220;\u0627\u0644\u0645\u0627\u0630\u0627&#8221; \u0648&#8221;\u0627\u0644\u0643\u064a\u0641&#8221;\u061b \u0623\u064a \u0627\u0644\u0623\u0641\u0639\u0627\u0644 \u0627\u0644\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633 \u0648\u0627\u0644\u0623\u0646\u0645\u0627\u0637 \u0627\u0644\u0633\u0644\u0648\u0643\u064a\u0629.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0648\u0647\u0643\u0630\u0627 \u062a\u062a\u0643\u0627\u0645\u0644 \u0627\u0644\u0631\u0624\u064a\u0629 \u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0644\u062a\u0646\u062a\u062c \u0641\u0631\u0635\u0627\u064b \u062d\u0642\u064a\u0642\u064a\u0629 \u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0648\u0627\u0644\u062a\u0641\u0627\u0639\u0644\u0627\u062a\u060c \u0628\u0634\u0643\u0644 \u064a\u0644\u0628\u0651\u064a \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0641\u0639\u0644\u064a\u0629\u060c \u0648\u064a\u0639\u0632\u0632 \u0645\u0646 \u0631\u0636\u0627\u0647\u0645 \u0648\u0648\u0644\u0627\u0626\u0647\u0645\u060c \u0648\u064a\u0624\u0633\u0633 \u0644\u0646\u062c\u0627\u062d \u0645\u0633\u062a\u062f\u0627\u0645 \u0644\u0644\u0623\u0639\u0645\u0627\u0644.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u0627\u0644\u0641\u0648\u0627\u0626\u062f \u0648\u0627\u0644\u0623\u0647\u0645\u064a\u0629: \u0644\u0645\u0627\u0630\u0627 \u062a\u064f\u0639\u062f \u062f\u0631\u0627\u0633\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u062a\u062d\u0644\u064a\u0644\u0647\u0627 \u0645\u062d\u0631\u0651\u0643\u0627\u064b \u0623\u0633\u0627\u0633\u064a\u0627\u064b \u0644\u0646\u0645\u0648 \u0627\u0644\u0634\u0631\u0643\u0627\u062a\u061f<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0643\u0645\u0627 \u0642\u0644\u0646\u0627 \u0641\u064a \u0627\u0644\u0645\u0642\u062f\u0645\u0629\u060c \u0625\u0646 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a \u0641\u0647\u0645 \u0648\u062f\u0631\u0627\u0633\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0644\u0645 \u064a\u0639\u062f \u062e\u064a\u0627\u0631\u0627\u064b \u0647\u0627\u0645\u0634\u064a\u0627\u064b\u060c \u0628\u0644 \u0623\u0635\u0628\u062d \u0631\u0643\u064a\u0632\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0623\u0633\u0627\u0633\u064a\u0629 \u0641\u064a \u0639\u0627\u0644\u0645 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 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\u0648\u062a\u064f\u0633\u0647\u0645 \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u0641\u064a \u062e\u0641\u0636 \u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062c\u062f\u062f \u0628\u0641\u0636\u0644 \u0627\u0644\u062a\u0648\u0635\u064a\u0627\u062a \u0627\u0644\u0634\u0641\u0647\u064a\u0629 (Word of Mouth).<\/span><\/li>\n<\/ol>\n<h2><span style=\"font-weight: 400;\">\u0643\u064a\u0641\u064a\u0629 \u0648\u062e\u0637\u0648\u0627\u062a \u0625\u062c\u0631\u0627\u0621 \u062f\u0631\u0627\u0633\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 (Customer Experience Study) \u0628\u0641\u0627\u0639\u0644\u064a\u0651\u0629<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u062f\u0631\u0627\u0633\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0645\u0627\u0631\u0633\u0629 \u0645\u0646\u0647\u062c\u064a\u0629 \u062a\u062a\u0637\u0644\u0628 \u0648\u0636\u0648\u062d\u0627\u064b \u0648\u0627\u0646\u0636\u0628\u0627\u0637\u0627\u064b \u0641\u064a \u0627\u0644\u062a\u0646\u0641\u064a\u0630. \u0648\u0645\u0639 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u062e\u0628\u0631\u0629\u060c \u062a\u0635\u0628\u062d \u0639\u0645\u0644\u064a\u0629 \u0628\u062f\u064a\u0647\u064a\u0629 \u0648\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0645\u0633\u062a\u0642\u0628\u0644\u064a. \u064a\u0645\u0643\u0646 \u0627\u062e\u062a\u0635\u0627\u0631 \u0647\u0630\u0647 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0641\u064a \u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0627\u0644\u062a\u0627\u0644\u064a\u0629:<\/span><\/p>\n<h3><span style=\"font-weight: 400; font-size: 20px;\">1. \u062a\u062d\u062f\u064a\u062f \u0623\u0647\u062f\u0627\u0641 \u0648\u0627\u0636\u062d\u0629 \u0644\u0644\u062f\u0631\u0627\u0633\u0629<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u0627\u0628\u062f\u0623 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\u0627\u0644\u0631\u0636\u0627 \u0639\u0646 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u0623\u0647\u064a\u0644 \u0627\u0644\u0623\u0648\u0644\u064a. \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062f\u0642\u064a\u0642\u0629 \u0647\u064a \u0645\u0627 \u064a\u0645\u0646\u062d \u0627\u0644\u0628\u062d\u062b \u062a\u0631\u0643\u064a\u0632\u0627\u064b \u0648\u0648\u0636\u0648\u062d\u0627\u064b.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 20px;\">2. \u0631\u0633\u0645 \u062e\u0631\u064a\u0637\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u062a\u062d\u062f\u064a\u062f \u0646\u0642\u0627\u0637 \u0627\u0644\u062a\u0641\u0627\u0639\u0644<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u062a\u062e\u064a\u0651\u0644 \u062f\u0648\u0631\u0629 \u062d\u064a\u0627\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0623\u0643\u0645\u0644\u0647\u0627\u061b \u0645\u0646\u0630 \u0644\u062d\u0638\u0629 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\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0646 \u0623\u062c\u0644 \u0627\u0644\u0641\u0647\u0645 \u0627\u0644\u0639\u0645\u064a\u0642<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0644\u0627 \u064a\u0646\u0628\u063a\u064a \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0643\u0645\u062c\u0645\u0648\u0639\u0629 \u0648\u0627\u062d\u062f\u0629 \u0644\u0647\u0627 \u0646\u0641\u0633 \u0627\u0644\u062f\u0648\u0627\u0641\u0639 \u0648\u0627\u0644\u0623\u0647\u062f\u0627\u0641. \u0641\u0627\u0644\u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u0645\u0628\u0643\u0631 \u0639\u0644\u0649 \u0623\u0633\u0627\u0633 \u0623\u0646\u0645\u0627\u0637 \u0627\u0644\u0633\u0644\u0648\u0643 (\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0627\u0644\u0646\u0634\u0637\u064a\u0646 \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0645\u062a\u0642\u0637\u0639\u064a\u0646 \u0645\u062b\u0644\u0627\u064b)\u060c \u0623\u0648 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0646\u0641\u0633\u064a\u0629 (\u0627\u0644\u062f\u0648\u0627\u0641\u0639\u060c \u0627\u0644\u062a\u0648\u062c\u0651\u0647\u0627\u062a)\u060c \u0623\u0648 \u0627\u0644\u062e\u0635\u0627\u0626\u0635 \u0627\u0644\u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a\u0629\u060c \u062a\u0645\u0643\u0651\u0646 \u0645\u0646 \u0641\u0647\u0645 \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0645\u062a\u0646\u0648\u0639\u0629 \u0648\u0645\u0647\u0627\u0645 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0641\u0639\u0644\u064a\u0629\u060c \u0648\u062a\u0633\u0647\u0651\u0644 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u062e\u0635\u0651\u0635 \u0648\u062a\u0635\u0645\u064a\u0645 \u062a\u062c\u0631\u0628\u0629 \u0634\u062e\u0635\u064a\u0629 \u0623\u0643\u062b\u0631 \u0641\u0627\u0639\u0644\u064a\u0651\u0629.<\/span><\/p>\n<h3><span style=\"font-weight: 400; font-size: 20px;\">4. \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0648\u062a\u0628\u0646\u064a \u0645\u0646\u0647\u062c \u0645\u062a\u0639\u062f\u062f \u0627\u0644\u0648\u0633\u0627\u0626\u0637 \u0641\u064a \u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u0627\u062e\u062a\u0631 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0631\u062a\u0628\u0637\u0629 \u0645\u0628\u0627\u0634\u0631\u0629\u064b \u0628\u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0648\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u064a \u062a\u062a\u0645 \u062f\u0631\u0627\u0633\u062a\u0647\u0627 (\u0633\u0646\u062a\u0643\u0644\u0651\u0645 \u0639\u0646\u0647\u0627 \u0641\u064a \u0641\u0642\u0631\u0629 \u0644\u0627\u062d\u0642\u0629). \u0627\u0633\u062a\u0639\u0646 \u0623\u064a\u0636\u0627\u064b \u0628\u0646\u0647\u062c &#8220;\u0627\u0644\u062a\u062b\u0644\u064a\u062b (Triangulation)&#8221;\u061b \u0627\u0644\u0630\u064a \u064a\u0639\u0646\u064a \u062f\u0645\u062c \u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0646\u0627\u0647\u062c \u0648\u0648\u0633\u0627\u0626\u0644 \u0645\u062a\u0639\u062f\u062f\u0629 \u0644\u0645\u0639\u0627\u0644\u062c\u062a\u0647\u0627 \u0648\u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0635\u0648\u0631\u0629 \u0623\u0643\u062b\u0631 \u0627\u0643\u062a\u0645\u0627\u0644\u0627\u064b \u0645\u0627 \u064a\u0639\u0632\u0632 \u0635\u062d\u0629 \u0648\u0645\u0635\u062f\u0627\u0642\u064a\u0629 \u0646\u062a\u0627\u0626\u062c\u0643 \u0648\u064a\u062d\u062f\u0651 \u0645\u0646 \u0623\u064a \u062a\u062d\u064a\u0632\u0627\u062a \u062f\u0631\u0627\u0633\u064a\u0629 \u0648\u0628\u062d\u062b\u064a\u0629.<\/span><\/p>\n<h3><span style=\"font-weight: 400; font-size: 20px;\">5. \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0641\u0635\u0651\u0644<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u0644\u0627 \u062a\u0643\u062a\u0641\u0650 \u0628\u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0633\u0637\u062d\u064a\u0629 \u0628\u0644 \u062d\u0644\u0651\u0644 \u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u0643\u0645\u064a\u0629 \u0648\u0627\u0644\u0645\u0648\u0636\u0648\u0639\u0627\u062a \u0627\u0644\u0646\u0648\u0639\u064a\u0629 \u0628\u0639\u0645\u0642. \u0627\u0628\u062d\u062b \u0639\u0646 \u0627\u0644\u0623\u0646\u0645\u0627\u0637\u060c \u0648\u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a\u060c \u0648\u0646\u0642\u0627\u0637 \u0627\u0644\u0627\u062d\u062a\u0643\u0627\u0643 \u0627\u0644\u062d\u0631\u062c\u0629\u060c \u0648\u0644\u062d\u0638\u0627\u062a \u0627\u0644\u0625\u0639\u062c\u0627\u0628\u060c \u0648\u0627\u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u063a\u064a\u0631 \u0627\u0644\u0645\u0644\u0628\u0651\u0627\u0629\u060c \u0648\u0645\u062c\u0627\u0644\u0627\u062a \u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629. \u0648\u0645\u0646 \u0627\u0644\u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0629 \u0644\u0630\u0644\u0643:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0633\u0627\u0631\u0627\u062a (Path Analysis):<\/b><span style=\"font-weight: 400;\"> \u062d\u062f\u0651\u062f \u0645\u0633\u0627\u0631\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u0624\u062f\u064a\u0629 \u0625\u0644\u0649 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0645\u0631\u062c\u0648\u0651\u0629\u060c \u0648\u0643\u0630\u0644\u0643 \u0627\u0644\u0645\u0633\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u0627\u0646\u062a\u0647\u062a \u0628\u0627\u0644\u0641\u0634\u0644 \u0623\u0648 \u0627\u0644\u0627\u0646\u0633\u062d\u0627\u0628\u060c \u062b\u0645 \u0642\u064a\u0651\u0645 \u0646\u0642\u0627\u0637 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631 \u0648\u0627\u0644\u0639\u0648\u0627\u0626\u0642.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0646\u0645\u0627\u0637 \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0648\u0636\u0648\u0639\u0627\u062a\u064a:<\/b><span style=\"font-weight: 400;\"> \u0627\u0643\u062a\u0634\u0641 \u0627\u0644\u062a\u0643\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0633\u0644\u0648\u0643\u064a\u0629 \u0644\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u0627\u0644\u0645\u0648\u0636\u0648\u0639\u0627\u062a \u0627\u0644\u0645\u0634\u062a\u0631\u0643\u0629 \u0641\u064a \u0622\u0631\u0627\u0626\u0647\u0645 (\u0639\u0628\u0631 \u0627\u0644\u0627\u0633\u062a\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0645\u0642\u0627\u0628\u0644\u0627\u062a)\u060c \u0648\u0627\u0644\u0627\u0646\u0637\u0628\u0627\u0639\u0627\u062a \u0627\u0644\u0639\u0627\u0645\u0629.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400; font-size: 20px;\">6. \u062a\u0631\u062c\u0645\u0629 \u0627\u0644\u0631\u0651\u0624\u0649 \u0648\u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0625\u0644\u0649 \u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0646\u0641\u064a\u0630<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u0644\u0627 \u0642\u064a\u0645\u0629 \u0644\u0644\u062a\u062d\u0644\u064a\u0644 \u0625\u0646 \u0644\u0645 \u064a\u0624\u062f\u0650 \u0625\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0641\u0639\u0644\u064a. \u0644\u0630\u0627 \u062d\u0648\u0651\u0644 \u0646\u062a\u0627\u0626\u062c \u062a\u062d\u0644\u064a\u0644\u0643 \u0625\u0644\u0649 \u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0639\u0645\u0644\u064a\u0629 \u0645\u062b\u0644 \u062a\u0639\u062f\u064a\u0644 \u062e\u0635\u0627\u0626\u0635 \u0627\u0644\u0645\u0646\u062a\u062c\u060c \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062e\u062f\u0645\u064a\u0629\u060c \u0623\u0648 \u0625\u0639\u0627\u062f\u0629 \u0635\u064a\u0627\u063a\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0648\u0627\u0635\u0644\u060c \u0623\u0648 \u062a\u0637\u0648\u064a\u0631 \u0628\u0631\u0648\u062a\u0648\u0643\u0648\u0644\u0627\u062a \u0627\u0644\u062f\u0639\u0645. \u0648\u0627\u0639\u062a\u0645\u062f \u0641\u064a \u062a\u0631\u062a\u064a\u0628 \u0623\u0648\u0644\u0648\u064a\u0627\u062a\u0643 \u0647\u0646\u0627 \u0639\u0644\u0649 \u062d\u062c\u0645 \u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0645\u062a\u0648\u0642\u0651\u0639 \u0644\u0643\u0644 \u062a\u063a\u064a\u064a\u0631.<\/span><\/p>\n<h3><span style=\"font-weight: 400; font-size: 20px;\">7. \u0627\u0644\u0645\u062a\u0627\u0628\u0639\u0629 \u0648\u0627\u0644\u062a\u0643\u0631\u0627\u0631 \u0648\u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062f\u0651\u0627\u0626\u0645<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u062f\u0631\u0627\u0633\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0644\u064a\u0633\u062a \u0645\u0647\u0645\u0629 \u062a\u064f\u0646\u062c\u0632 \u0645\u0631\u0629 \u0648\u0627\u062d\u062f\u0629. \u0631\u0627\u0642\u0628 \u0642\u0646\u0648\u0627\u062a \u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631\u060c \u0648\u0642\u064a\u0651\u0645 \u0623\u062b\u0631 \u0627\u0644\u062a\u063a\u064a\u064a\u0631\u0627\u062a\u060c \u0648\u0643\u0631\u0651\u0631 \u0627\u0644\u062a\u062d\u0633\u064a\u0646\u0627\u062a \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u062a\u0639\u0644\u0645 \u0627\u0644\u0645\u0633\u062a\u0645\u0631. \u0648\u0627\u0644\u0623\u0647\u0645\u060c \u0645\u062a\u0649 \u0645\u0627 \u0623\u0645\u0643\u0646\u060c \u0623\u062e\u0628\u0631 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0630\u064a\u0646 \u0623\u0633\u0647\u0645\u062a \u062a\u0639\u0644\u064a\u0642\u0627\u062a\u0647\u0645 \u0641\u064a \u0625\u062c\u0631\u0627\u0621 \u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0628\u0623\u0646 \u0635\u0648\u062a\u0647\u0645 \u0642\u062f \u0633\u064f\u0645\u0650\u0639 \u0648\u0623\u062d\u062f\u062b \u0641\u0631\u0642\u0627\u064b\u060c\u00a0 \u0641\u0647\u0630\u0627 \u064a\u062e\u0644\u0642 \u0642\u064a\u0645\u0629 \u0639\u0627\u0637\u0641\u064a\u0629 \u0643\u0628\u0631\u0649 \u0644\u062f\u064a\u0647\u0645.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u0627\u0644\u0623\u0633\u0627\u0644\u064a\u0628 \u0648\u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0629 \u0641\u064a \u0625\u062c\u0631\u0627\u0621 \u062f\u0631\u0627\u0633\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u062a\u062d\u0644\u064a\u0644\u0647\u0627<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0625\u0644\u064a\u0643 \u0623\u0647\u0645 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0648\u0627\u0644\u0623\u0633\u0627\u0644\u064a\u0628 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0629 \u0641\u064a \u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u062f\u0631\u0627\u0633\u0629:<\/span><\/p>\n<figure id=\"attachment_40099\" aria-describedby=\"caption-attachment-40099\" style=\"width: 602px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\" wp-image-40099\" src=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2025\/05\/\u0623\u062f\u0648\u0627\u062a-\u062f\u0631\u0627\u0633\u0629-\u062a\u062c\u0631\u0628\u0629-\u0627\u0644\u0639\u0645\u064a\u0644-300x169.jpg\" alt=\"\u062f\u0631\u0627\u0633\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644\" width=\"602\" height=\"339\" srcset=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2025\/05\/\u0623\u062f\u0648\u0627\u062a-\u062f\u0631\u0627\u0633\u0629-\u062a\u062c\u0631\u0628\u0629-\u0627\u0644\u0639\u0645\u064a\u0644-300x169.jpg 300w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2025\/05\/\u0623\u062f\u0648\u0627\u062a-\u062f\u0631\u0627\u0633\u0629-\u062a\u062c\u0631\u0628\u0629-\u0627\u0644\u0639\u0645\u064a\u0644-1024x576.jpg 1024w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2025\/05\/\u0623\u062f\u0648\u0627\u062a-\u062f\u0631\u0627\u0633\u0629-\u062a\u062c\u0631\u0628\u0629-\u0627\u0644\u0639\u0645\u064a\u0644-768x432.jpg 768w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2025\/05\/\u0623\u062f\u0648\u0627\u062a-\u062f\u0631\u0627\u0633\u0629-\u062a\u062c\u0631\u0628\u0629-\u0627\u0644\u0639\u0645\u064a\u0644-1536x864.jpg 1536w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2025\/05\/\u0623\u062f\u0648\u0627\u062a-\u062f\u0631\u0627\u0633\u0629-\u062a\u062c\u0631\u0628\u0629-\u0627\u0644\u0639\u0645\u064a\u0644-2048x1152.jpg 2048w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><figcaption id=\"caption-attachment-40099\" class=\"wp-caption-text\">\u0623\u062f\u0648\u0627\u062a \u062f\u0631\u0627\u0633\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/figcaption><\/figure>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0627\u0644\u0627\u0633\u062a\u0628\u064a\u0627\u0646\u0627\u062a:<\/b><span style=\"font-weight: 400;\"> \u0627\u0633\u062a\u062e\u062f\u0645 \u0627\u0633\u062a\u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0648\u062c\u0651\u0647\u0629 (\u0645\u062b\u0644: CSAT\u060c NPS\u060c CES &#8211; \u0633\u0646\u062a\u0643\u0644\u0651\u0645 \u0639\u0646\u0647\u0627 \u0644\u0627\u062d\u0642\u0627\u064b) \u0623\u064a \u062a\u0644\u0643 \u0627\u0644\u062a\u064a \u062a\u0642\u064a\u0651\u0645 \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0645\u062d\u062f\u062f\u0629 \u0644\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u0627\u0641\u0639\u0644 \u0630\u0644\u0643 \u0641\u064a \u0633\u064a\u0627\u0642\u0627\u062a \u0632\u0645\u0646\u064a\u0629 \u0645\u0646\u0627\u0633\u0628\u0629 (\u0628\u0639\u062f \u0627\u0644\u0634\u0631\u0627\u0621\u060c \u0623\u0648 \u0628\u0639\u062f \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0645\u0639 \u0641\u0631\u064a\u0642 \u0627\u0644\u062f\u0639\u0645) \u0644\u062a\u0648\u0641\u064a\u0631 \u0645\u0642\u0627\u064a\u064a\u0633 \u0643\u0645\u064a\u0629 \u0648\u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0646\u0648\u0639\u064a\u0629. \u0648\u0627\u062d\u0631\u0635 \u0639\u0644\u0649 \u0648\u0636\u0648\u062d \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0648\u062d\u064a\u0627\u062f\u0647\u0627.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0627\u0644\u0645\u0642\u0627\u0628\u0644\u0627\u062a:<\/b><span style=\"font-weight: 400;\"> \u0623\u062c\u0631\u0650 \u0645\u0642\u0627\u0628\u0644\u0627\u062a \u0641\u0631\u062f\u064a\u0629 \u0623\u0648 \u062c\u0645\u0627\u0639\u064a\u0629 \u0645\u0635\u063a\u0651\u0631\u0629 \u0628\u0623\u0633\u0626\u0644\u0629 \u0645\u0641\u062a\u0648\u062d\u0629. \u0647\u0630\u0647 \u0647\u064a \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062a\u064a \u062a\u064f\u0643\u062a\u0634\u0641 \u0641\u064a\u0647\u0627 \u062f\u0648\u0627\u0641\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u0645\u0634\u0627\u0639\u0631\u0647\u0645\u060c \u0648\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647\u0645 \u063a\u064a\u0631 \u0627\u0644\u0645\u0644\u0628\u0651\u0627\u0629\u060c \u0628\u0622\u0631\u0627\u0626\u0647\u0645 \u0648\u0623\u0635\u0648\u0627\u062a\u0647\u0645 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00a0<\/span><b>\u062a\u062a\u0628\u0651\u064f\u0639 \u0627\u0644\u0633\u0651\u0644\u0648\u0643 \u0648\u062a\u062d\u0644\u064a\u0644 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645:<\/b><span style=\"font-weight: 400;\"> \u0631\u0627\u0642\u0628 \u0643\u064a\u0641\u064a\u0629 \u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0641\u0639\u0644\u064a\u0627\u064b \u0645\u0639 \u0645\u0646\u062a\u062c\u0627\u062a\u0643 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a. \u064a\u0645\u0643\u0646\u0643 \u0627\u0644\u0627\u0633\u062a\u0639\u0627\u0646\u0629 \u0628\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0627\u0644\u062a\u0648\u0627\u0631\u064a\u062e (\u0633\u062c\u0644\u0627\u062a \u0627\u0644\u0645\u0639\u0627\u0645\u0644\u0627\u062a\u060c \u0645\u0633\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u0646\u0642\u0644 \u0641\u064a \u0627\u0644\u0645\u0648\u0642\u0639).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627<\/span><b>\u0644\u0631\u0651\u0635\u062f \u0648\u0627\u0644\u0645\u0644\u0627\u062d\u0638\u0629 \u0648\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645:<\/b><span style=\"font-weight: 400;\"> \u0631\u0627\u0642\u0628 \u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u062d\u0642\u064a\u0642\u064a\u064a\u0646 \u0623\u062b\u0646\u0627\u0621 \u062a\u0641\u0627\u0639\u0644\u0647\u0645 \u0645\u0639 \u0645\u0646\u062a\u062c\u0643 \u0623\u0648 \u062e\u062f\u0645\u062a\u0643 \u0639\u0628\u0631 \u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0643\u0631\u0627\u0631 \u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0645\u0647\u0627\u0645 \u0645\u062d\u062f\u062f\u0629. \u0647\u0630\u0627 \u064a\u0643\u0634\u0641 \u0639\u0646 \u0646\u0642\u0627\u0637 \u0627\u0644\u0623\u0644\u0645 \u0627\u0644\u062a\u064a \u0642\u062f \u0644\u0627 \u064a\u062a\u0645\u0643\u0646 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0645\u0646 \u0627\u0644\u062a\u0639\u0628\u064a\u0631 \u0639\u0646\u0647\u0627 \u0644\u0641\u0638\u064a\u0627\u064b.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0645\u0631\u0627\u0642\u0628\u0629 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0648\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0627\u062a:<\/b><span style=\"font-weight: 400;\"> \u062a\u062a\u0628\u0639 \u0627\u0644\u0625\u0634\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0648\u0642\u064a\u0651\u0645 \u0627\u0644\u0627\u0646\u0637\u0628\u0627\u0639\u0627\u062a \u0627\u0644\u0639\u0627\u0645\u0629 \u0639\u0628\u0631 \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0648\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u062a\u0642\u064a\u064a\u0645. \u062a\u0648\u0641\u0651\u0631 \u0647\u0630\u0647 \u0627\u0644\u0645\u0635\u0627\u062f\u0631 \u062c\u0645\u064a\u0639 \u0627\u0644\u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0628\u062f\u0648\u0646 \u0627\u0633\u062a\u062b\u0646\u0627\u0621 \u062d\u0648\u0644 \u0633\u0645\u0639\u062a\u0643 \u0627\u0644\u0639\u0627\u0645\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u062a\u0642\u0646\u064a\u0627\u062a \u0646\u0648\u0639\u064a\u0629 \u0644\u062d\u0638\u064a\u0629 (In-the-Moment):<\/b><span style=\"font-weight: 400;\"> \u0634\u062c\u0651\u0639 \u0639\u0645\u0644\u0627\u0626\u0643 \u0639\u0644\u0649 \u062a\u0648\u062b\u064a\u0642 \u062a\u062c\u0631\u0628\u062a\u0647\u0645 \u0623\u062b\u0646\u0627\u0621 \u062d\u062f\u0648\u062b\u0647\u0627. \u0648\u062a\u064f\u0639\u062f \u0648\u0633\u0627\u0626\u0644 \u0645\u062b\u0644 \u0645\u0630\u0643\u0631\u0627\u062a \u0627\u0644\u0641\u064a\u062f\u064a\u0648 \u0639\u0628\u0631 \u0627\u0644\u0647\u0627\u062a\u0641\u060c \u062a\u0633\u062c\u064a\u0644\u0627\u062a \u0627\u0644\u0634\u0627\u0634\u0629\u060c \u0623\u0648 \u0627\u0644\u064a\u0648\u0645\u064a\u0627\u062a \u0627\u0644\u0645\u0635\u0648\u0631\u0629 \u0645\u0646 \u0642\u0650\u0628\u0644\u0647\u0645\u060c \u0623\u062f\u0648\u0627\u062a \u0642\u0648\u064a\u0629 \u062a\u0642\u062f\u0651\u0645 \u0631\u0624\u0649 \u063a\u0646\u064a\u0629 \u062d\u0648\u0644 \u062a\u062c\u0631\u0628\u062a\u0647\u0645\u060c \u0648\u062a\u0646\u0642\u0644\u0643 \u0645\u0628\u0627\u0634\u0631\u0629 \u0625\u0644\u0649 \u0628\u064a\u0626\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629\u060c \u0645\u0645\u0627 \u064a\u0639\u0632\u0632 \u0641\u0647\u0645 \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0642\u0646\u0648\u0627\u062a.<\/span><\/li>\n<\/ul>\n<div data-block=\"hook:37920\" class=\"alignfull\" data-block-structure=\"custom\" data-vertical-spacing=\"top:bottom\"><div class=\"ct-container-full\" data-content=\"normal\"><article id=\"post-37920\" class=\"post-37920\"><div class=\"entry-content is-layout-constrained\">\n<div class=\"wp-block-greenshift-blocks-row gspb_row gspb_row-id-gsbp-33c66d2\" id=\"gspb_row-id-gsbp-33c66d2\"><div class=\"gspb_row__content\"> \n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--12 gspb_col-id-gsbp-209380f\" id=\"gspb_col-id-gsbp-209380f\">\n<div id=\"gspb_text-id-gsbp-0b5f73d\" class=\"gspb_text gspb_text-id-gsbp-0b5f73d \">\u0633\u0647\u0651\u0644 \u0639\u0644\u064a\u0643 \u0627\u0644\u0645\u0647\u0645\u0629 \u0627\u0644\u0622\u0646!<\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-ab694e7\" class=\"gspb_text gspb_text-id-gsbp-ab694e7 \">\u0647\u0644 \u062a\u0631\u063a\u0628 \u0641\u064a \u0625\u062c\u0631\u0627\u0621 \u062f\u0631\u0627\u0633\u0629 \u0648\u0623\u0628\u062d\u0627\u062b \u062d\u0648\u0644 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0634\u0643\u0644 \u0645\u064f\u062a\u0642\u0646 \u0648\u0645\u0646\u0638\u0651\u0645 \u0648\u0628\u062f\u0648\u0646 \u0623\u062e\u0637\u0627\u0621\u061f \u0625\u0630\u0627\u064b \u0623\u0646\u062a \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0642\u0648\u0627\u0644\u0628 \u062c\u0627\u0647\u0632\u0629 \u062a\u0633\u0647\u0651\u0644 \u0639\u0644\u064a\u0643 \u0645\u0647\u0645\u0629 \u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u0645\u0642\u0627\u0628\u0644\u0627\u062a \u0648\u0627\u0644\u0627\u0633\u062a\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0648\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a\u060c \u0648\u0643\u0644 \u0630\u0644\u0643 \u064a\u0645\u0643\u0646\u0643 \u0625\u064a\u062c\u0627\u062f\u0647 \u0641\u064a \u062d\u0632\u0645\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0645\u0646 \u0645\u0646\u0635\u0651\u062a\u0646\u0627. \u0644\u0627 \u062a\u0636\u064a\u0651\u0639 \u0627\u0644\u0648\u0642\u062a \u0648\u0627\u062d\u0635\u0644 \u0639\u0644\u064a\u0647\u0627 \u0627\u0644\u0622\u0646!<\/div>\n\n\n\n<div class=\"gspb_button_wrapper gspb_button-id-gsbp-075cb7b\" id=\"gspb_button-id-gsbp-075cb7b\"><a class=\"wp-block-greenshift-blocks-buttonbox gspb-buttonbox wp-element-button  primary-enroll-button\" href=\"https:\/\/uxwritingar.com\/staging\/ux-toolkit\" target=\"_blank\" rel=\"noopener\"><span class=\"gspb-buttonbox-textwrap\"><span class=\"gspb-buttonbox-text\"><span class=\"gspb-buttonbox-title\">\u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0627\u0644\u062d\u0632\u0645\u0629<\/span><\/span><\/span><\/a><\/div>\n<\/div>\n <\/div><\/div>\n<\/div><\/article><\/div><\/div>\n<h2><span style=\"font-weight: 400;\">\u0623\u0647\u0645 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0644\u062a\u062d\u0644\u064a\u0644 \u0648\u062f\u0631\u0627\u0633\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0644\u0627 \u064a\u0645\u0643\u0646 \u0644\u0623\u064a \u0645\u0642\u064a\u0627\u0633 \u0648\u0627\u062d\u062f \u0623\u0646 \u064a\u0631\u0648\u064a \u0627\u0644\u0642\u0635\u0629 \u0643\u0627\u0645\u0644\u0629. \u0644\u062a\u062d\u0642\u064a\u0642 \u0641\u0647\u0645 \u0634\u0627\u0645\u0644\u060c \u064a\u0646\u0628\u063a\u064a \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0645\u0635\u0646\u0641\u0629 \u0636\u0645\u0646 \u062b\u0644\u0627\u062b \u0641\u0626\u0627\u062a \u0631\u0626\u064a\u0633\u064a\u0629:<\/span><\/p>\n<h3><span style=\"font-weight: 400; font-size: 20px;\">1. \u0645\u0642\u0627\u064a\u064a\u0633 \u0644\u0641\u0647\u0645 \u0647\u0648\u064a\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621:<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062c\u062f\u062f<\/b><span style=\"font-weight: 400;\">: \u064a\u062a\u0645 \u063a\u0627\u0644\u0628\u0627\u064b \u0645\u0646 \u062e\u0644\u0627\u0644 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642\u060c \u0648\u064a\u0647\u062f\u0641 \u0625\u0644\u0649 \u0627\u0644\u062a\u0639\u0631\u0651\u0641 \u0639\u0644\u0649 \u062e\u0635\u0627\u0626\u0635 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0641\u064a \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u063a\u064a\u0631 \u0627\u0644\u0645\u064f\u0633\u062a\u063a\u0644\u0629 \u0623\u0648 \u0627\u0644\u0645\u062c\u0627\u0648\u0631\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/b><span style=\"font-weight: 400;\">: \u062a\u0635\u0646\u064a\u0641 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062d\u0627\u0644\u064a\u064a\u0646 \u0636\u0645\u0646 \u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0630\u0627\u062a \u0645\u0639\u0646\u0649 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0633\u0644\u0648\u0643\u064a\u0627\u062a \u0623\u0648 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0623\u0648 \u062e\u0635\u0627\u0626\u0635 \u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a\u0629 \u0645\u0634\u062a\u0631\u0643\u0629\u060c \u0623\u0648 \u0628\u062d\u0633\u0628 \u0642\u064a\u0645\u062a\u0647\u0645 \u0644\u0644\u0634\u0631\u0643\u0629\u060c \u0645\u0645\u0627 \u064a\u062a\u064a\u062d \u0648\u0636\u0639 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0645\u0648\u062c\u0651\u0647\u0629 \u0648\u0641\u0639\u0627\u0644\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u062a\u0635\u0645\u064a\u0645 <\/b><a href=\"https:\/\/uxwritingar.com\/staging\/customer-experience\/26448\" target=\"_blank\" rel=\"noopener\"><b>\u0634\u062e\u0635\u064a\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 (Customer Persona)<\/b><\/a><span style=\"font-weight: 400;\">: \u0625\u0646\u0634\u0627\u0621 \u0646\u0645\u0627\u0630\u062c \u0633\u0631\u062f\u064a\u0629 \u063a\u0646\u064a\u0629 \u062a\u0645\u062b\u0644 \u0634\u0631\u0627\u0626\u062d \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629\u060c \u0644\u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u062a\u0639\u0627\u0637\u0641 \u062f\u0627\u062e\u0644 \u0627\u0644\u0641\u0631\u064a\u0642 \u0648\u062a\u0648\u0641\u064a\u0631 \u0645\u0631\u062c\u0639\u064a\u0629 \u0645\u0648\u062d\u0651\u062f\u0629 \u062a\u0633\u0647\u0651\u0644 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0642\u064a\u0645\u0629 \u0639\u0645\u0631 \u0627\u0644\u0639\u0645\u064a\u0644 (Customer Lifetime Value &#8211; CLV \/ LTV)<\/b><span style=\"font-weight: 400;\">: \u062a\u0642\u062f\u064a\u0631 \u0635\u0627\u0641\u064a \u0627\u0644\u0631\u0628\u062d \u0627\u0644\u0645\u062a\u0648\u0642\u0639 \u062a\u062d\u0642\u064a\u0642\u0647 \u0645\u0646 \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0627\u0644\u0643\u0627\u0645\u0644\u0629 \u0645\u0639 \u0627\u0644\u0639\u0645\u064a\u0644 \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0637\u0648\u064a\u0644. \u0648\u064a\u0645\u0643\u0646 \u062d\u0633\u0627\u0628\u0647\u0627 \u0643\u0627\u0644\u062a\u0627\u0644\u064a: (\u0627\u0644\u0642\u064a\u0645\u0629 = \u0645\u062a\u0648\u0633\u0637 \u0642\u064a\u0645\u0629 \u0627\u0644\u0634\u0631\u0627\u0621 \u00d7 \u0645\u0639\u062f\u0644 \u062a\u0643\u0631\u0627\u0631 \u0627\u0644\u0634\u0631\u0627\u0621 \u00d7 \u0645\u062f\u0629 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0639\u0645\u064a\u0644). \u062a\u064f\u0639\u062f\u0651 \u0647\u0630\u0647 \u0627\u0644\u0642\u064a\u0645\u0629 \u0623\u0633\u0627\u0633\u064a\u0629 \u062a\u0628\u0631\u0651\u0631 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u062c\u0639\u0644\u0643 \u062a\u0641\u0647\u0645 \u0627\u0644\u0631\u0628\u062d\u064a\u0629 \u0645\u0646 \u0643\u0644 \u0634\u0631\u064a\u062d\u0629 \u0628\u0645\u0631\u0648\u0631 \u0627\u0644\u0632\u0645\u0646.<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_40100\" aria-describedby=\"caption-attachment-40100\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\" wp-image-40100\" src=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2025\/05\/\u062d\u0633\u0627\u0628-\u0642\u064a\u0645\u0629-\u0639\u0645\u0631-\u0627\u0644\u0639\u0645\u064a\u0644-300x169.jpg\" alt=\"\u062f\u0631\u0627\u0633\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644\" width=\"600\" height=\"338\" srcset=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2025\/05\/\u062d\u0633\u0627\u0628-\u0642\u064a\u0645\u0629-\u0639\u0645\u0631-\u0627\u0644\u0639\u0645\u064a\u0644-300x169.jpg 300w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2025\/05\/\u062d\u0633\u0627\u0628-\u0642\u064a\u0645\u0629-\u0639\u0645\u0631-\u0627\u0644\u0639\u0645\u064a\u0644-1024x576.jpg 1024w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2025\/05\/\u062d\u0633\u0627\u0628-\u0642\u064a\u0645\u0629-\u0639\u0645\u0631-\u0627\u0644\u0639\u0645\u064a\u0644-768x432.jpg 768w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2025\/05\/\u062d\u0633\u0627\u0628-\u0642\u064a\u0645\u0629-\u0639\u0645\u0631-\u0627\u0644\u0639\u0645\u064a\u0644-1536x864.jpg 1536w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2025\/05\/\u062d\u0633\u0627\u0628-\u0642\u064a\u0645\u0629-\u0639\u0645\u0631-\u0627\u0644\u0639\u0645\u064a\u0644-2048x1152.jpg 2048w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-40100\" class=\"wp-caption-text\">\u062d\u0633\u0627\u0628 \u0642\u064a\u0645\u0629 \u0639\u0645\u0631 \u0627\u0644\u0639\u0645\u064a\u0644 CLV \/ LTV<\/figcaption><\/figure>\n<h3><span style=\"font-weight: 400; font-size: 20px;\">2. \u0645\u0642\u0627\u064a\u064a\u0633 \u0644\u062a\u0642\u064a\u064a\u0645 \u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621:<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0648\u0627\u0642\u0641 \u0648\u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 (Attitudes and Usage &#8211; A&amp;U)<\/b><span style=\"font-weight: 400;\">: \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u064a\u0646 \u0645\u0648\u0627\u0642\u0641 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u064f\u0639\u0644\u0646\u0629\u060c \u0648\u0633\u0644\u0648\u0643\u0647\u0645 \u0627\u0644\u0641\u0639\u0644\u064a \u0641\u064a \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u0646\u062a\u062c\u060c \u0644\u0644\u0643\u0634\u0641 \u0639\u0646 \u0627\u0644\u0641\u062c\u0648\u0627\u062a\u060c \u0648\u062a\u0623\u0643\u064a\u062f \u0627\u0644\u0641\u0631\u0636\u064a\u0627\u062a\u060c \u0623\u0648 \u0627\u0643\u062a\u0634\u0627\u0641 \u0623\u0646\u0645\u0627\u0637 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u063a\u064a\u0631 \u0645\u062a\u0648\u0642\u0639\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u062a\u062d\u0644\u064a\u0644 \u0645\u0633\u0627\u0631 \u0627\u0644\u0634\u0631\u0627\u0621<\/b><span style=\"font-weight: 400;\">: \u0631\u0633\u0645 \u0648\u062a\u0642\u064a\u064a\u0645 \u062a\u0633\u0644\u0633\u0644 \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0648\u0646\u0642\u0627\u0637 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631 \u0627\u0644\u062a\u064a \u064a\u0645\u0631 \u0628\u0647\u0627 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0646\u0630 \u0627\u0644\u0648\u0639\u064a \u0627\u0644\u0623\u0648\u0644\u064a \u0648\u062d\u062a\u0649 \u0625\u062a\u0645\u0627\u0645 \u0627\u0644\u0634\u0631\u0627\u0621.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0631\u0633\u0645 \u062e\u0631\u064a\u0637\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 (Customer Journey Map &#8211; CJM)<\/b><span style=\"font-weight: 400;\">: \u062a\u0648\u062b\u064a\u0642 \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0643\u0627\u0645\u0644\u0629 \u0644\u0644\u0639\u0645\u064a\u0644 \u0639\u0628\u0631 \u062c\u0645\u064a\u0639 \u0646\u0642\u0627\u0637 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 (\u0645\u0646 \u0627\u0644\u0648\u0639\u064a \u0648\u062d\u062a\u0649 \u0627\u0644\u0648\u0644\u0627\u0621 \u0648\u0627\u0644\u062f\u0639\u0648\u0629)\u060c \u0645\u0639 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0644\u062d\u0638\u0627\u062a \u0627\u0644\u0639\u0627\u0637\u0641\u064a\u0629 \u0627\u0644\u0645\u0631\u062a\u0641\u0639\u0629 \u0648\u0627\u0644\u0645\u0646\u062e\u0641\u0636\u0629\u060c \u0648\u0645\u0648\u0627\u0637\u0646 \u0627\u0644\u0627\u062d\u062a\u0643\u0627\u0643 \u0623\u0648 \u0627\u0644\u0641\u0631\u0635.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u062a\u062d\u0644\u064a\u0644 \u0639\u0645\u0644\u064a\u0629 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631 \u0644\u062f\u0649 \u0627\u0644\u0639\u0645\u064a\u0644<\/b><span style=\"font-weight: 400;\">: \u0627\u0633\u062a\u0643\u0634\u0627\u0641 \u0627\u0644\u062f\u0648\u0627\u0641\u0639 \u0627\u0644\u0639\u0645\u064a\u0642\u0629 \u0627\u0644\u0643\u0627\u0645\u0646\u0629 \u0648\u0631\u0627\u0621 \u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621 \u0623\u0648 \u0627\u0644\u062a\u0641\u0636\u064a\u0644\u0627\u062a \u0627\u0644\u0645\u062d\u062f\u062f\u0629 \u062f\u0627\u062e\u0644 \u0627\u0644\u062a\u062c\u0631\u0628\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0627\u0646\u0633\u062d\u0627\u0628 \/ \u0627\u0644\u0631\u0628\u062d \u0648\u0627\u0644\u062e\u0633\u0627\u0631\u0629<\/b><span style=\"font-weight: 400;\">: \u062a\u0643\u0634\u0641 \u0646\u0633\u0628\u0629 \u0627\u0644\u0627\u0646\u0633\u062d\u0627\u0628 (\u0645\u0639\u062f\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0630\u064a\u0646 \u062a\u0645 \u0641\u0642\u062f\u0647\u0645) \u0639\u0646 \u0627\u0644\u0623\u0633\u0628\u0627\u0628 \u0648\u0627\u0644\u0623\u0646\u0645\u0627\u0637 \u0627\u0644\u062a\u064a \u062a\u0645\u064a\u0651\u0632 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0623\u0648\u0641\u064a\u0627\u0621 \u0639\u0646 \u0623\u0648\u0644\u0626\u0643 \u0627\u0644\u0630\u064a\u0646 \u064a\u063a\u0627\u062f\u0631\u0648\u0646 \u0623\u0648 \u064a\u062e\u062a\u0627\u0631\u0648\u0646 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646\u060c \u0648\u062a\u0648\u0641\u0651\u0631 \u0631\u0624\u0649 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0646\u0641\u064a\u0630 \u062d\u0648\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0645\u0639\u062f\u0644 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CRR &#8211; Customer Retention Rate)<\/b><span style=\"font-weight: 400;\">: \u0642\u064a\u0627\u0633 \u0646\u0633\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0630\u064a\u0646 \u062a\u0645 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0647\u0645 \u062e\u0644\u0627\u0644 \u0641\u062a\u0631\u0629 \u0632\u0645\u0646\u064a\u0629 \u0645\u062d\u062f\u062f\u0629. \u0644\u062d\u0633\u0627\u0628 CRR = {(\u0639\u062f\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u0627\u0644\u0646\u0647\u0627\u064a\u0629 &#8211; \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062c\u062f\u062f \u0627\u0644\u0645\u0643\u062a\u0633\u0628\u064a\u0646) \u00f7 \u0639\u062f\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0646 \u0627\u0644\u0628\u062f\u0627\u064a\u0629} \u00d7 100). \u064a\u064f\u0639\u062f\u0651 \u0647\u0630\u0627 \u0627\u0644\u0645\u0642\u064a\u0627\u0633 \u0645\u0624\u0634\u0631\u0627\u064b \u062c\u0648\u0647\u0631\u064a\u0627\u064b \u0639\u0644\u0649 \u0645\u0644\u0627\u0621\u0645\u0629 \u0627\u0644\u0645\u0646\u062a\u062c \u0644\u0644\u0633\u0648\u0642 \u0648\u0635\u062d\u0651\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644.<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_40101\" aria-describedby=\"caption-attachment-40101\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-40101 \" src=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2025\/05\/\u062d\u0633\u0627\u0628-\u0645\u0639\u062f\u0644-\u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638-\u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621-300x169.jpg\" alt=\"Customer Experience Study\" width=\"600\" height=\"338\" srcset=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2025\/05\/\u062d\u0633\u0627\u0628-\u0645\u0639\u062f\u0644-\u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638-\u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621-300x169.jpg 300w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2025\/05\/\u062d\u0633\u0627\u0628-\u0645\u0639\u062f\u0644-\u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638-\u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621-1024x576.jpg 1024w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2025\/05\/\u062d\u0633\u0627\u0628-\u0645\u0639\u062f\u0644-\u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638-\u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621-768x432.jpg 768w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2025\/05\/\u062d\u0633\u0627\u0628-\u0645\u0639\u062f\u0644-\u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638-\u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621-1536x864.jpg 1536w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2025\/05\/\u062d\u0633\u0627\u0628-\u0645\u0639\u062f\u0644-\u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638-\u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621-2048x1152.jpg 2048w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-40101\" class=\"wp-caption-text\">\u062d\u0633\u0627\u0628 \u0645\u0639\u062f\u0644 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621 CRR<\/figcaption><\/figure>\n<h3><span style=\"font-weight: 400; font-size: 20px;\">3. \u0645\u0642\u0627\u064a\u064a\u0633 \u0644\u062a\u0642\u064a\u064a\u0645 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0646\u0637\u0628\u0627\u0639\u0627\u062a\u0647\u0645:<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u062a\u0642\u064a\u064a\u0645 \u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0631\u0648\u0636 (Value Proposition Assessment)<\/b><span style=\"font-weight: 400;\">: \u062c\u0645\u0639 \u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0645\u0628\u0627\u0634\u0631\u0629 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u062d\u0648\u0644 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u0631\u0648\u0646\u0647\u0627 \u0641\u064a \u062e\u062f\u0645\u062a\u0643 \u0648\u0623\u0647\u0645 \u0627\u0644\u0633\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0645\u064a\u0632 \u0639\u0631\u0648\u0636\u0643 \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0627\u0644\u0628\u062f\u0627\u0626\u0644 \u0627\u0644\u0645\u062a\u0627\u062d\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0648\u0639\u064a \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u0627\u0646\u0637\u0628\u0627\u0639\u0627\u062a \u0639\u0646\u0647\u0627<\/b><span style=\"font-weight: 400;\">: \u0642\u064a\u0627\u0633 \u0645\u062f\u0649 \u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0633\u0648\u0642 \u0648\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u064a\u0646 \u0628\u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0648\u0627\u0643\u062a\u0634\u0627\u0641 \u0627\u0644\u0627\u0646\u0637\u0628\u0627\u0639\u0627\u062a \u0627\u0644\u0633\u0627\u0626\u062f\u0629 &#8211; \u0633\u0648\u0627\u0621 \u0643\u0627\u0646\u062a \u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u0623\u0648 \u0633\u0644\u0628\u064a\u0629 &#8211; \u0627\u0644\u062a\u064a \u062a\u0624\u062b\u0631 \u0641\u064a \u0627\u0644\u0633\u0645\u0639\u0629 \u0648\u0646\u064a\u0629 \u0627\u0644\u0634\u0631\u0627\u0621.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u062a\u062d\u0644\u064a\u0644 \u0635\u0648\u062a \u0627\u0644\u0639\u0645\u064a\u0644 (VoC- Voice of the Customer)<\/b><span style=\"font-weight: 400;\">: \u062c\u0645\u0639 \u0648\u062a\u0635\u0646\u064a\u0641 \u0648\u062a\u062d\u0644\u064a\u0644 \u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629 (\u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a\u060c \u0648\u0627\u0644\u0645\u0642\u0627\u0628\u0644\u0627\u062a\u060c \u0648\u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0627\u062a) \u0644\u0641\u0647\u0645 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647\u0645 \u0648\u062a\u0648\u0642\u0639\u0627\u062a\u0647\u0645 \u0648\u0645\u0635\u0627\u062f\u0631 \u0631\u0636\u0627\u0647\u0645 \u0623\u0648 \u0627\u0633\u062a\u064a\u0627\u0626\u0647\u0645.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u062a\u0642\u064a\u064a\u0645 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u064a\u0644<\/b><span style=\"font-weight: 400;\">: \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0648\u0638\u064a\u0641\u064a\u0629 \u0648\u0627\u0644\u0639\u0627\u0637\u0641\u064a\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u062e\u062f\u0645\u0627\u062a\u0643\u060c \u0648\u062a\u0642\u064a\u064a\u0645 \u0645\u062f\u0649 \u062a\u0644\u0628\u064a\u0629 \u0627\u0644\u062d\u0644\u0648\u0644 \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0644\u0647\u0630\u0647 \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u060c \u0648\u0627\u0644\u0643\u0634\u0641 \u0639\u0646 \u0627\u0644\u062d\u0627\u062c\u0627\u062a \u063a\u064a\u0631 \u0627\u0644\u0645\u064f\u0644\u0628\u0651\u0627\u0629 \u0627\u0644\u062a\u064a \u062a\u0645\u062b\u0644 \u0641\u0631\u0635\u0627\u064b \u0644\u0644\u0627\u0628\u062a\u0643\u0627\u0631.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CSAT &#8211; Customer Satisfaction Score)<\/b><span style=\"font-weight: 400;\">: \u0642\u064a\u0627\u0633 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0646 \u062a\u0641\u0627\u0639\u0644 \u0623\u0648 \u0645\u0646\u062a\u062c \u0623\u0648 \u062e\u062f\u0645\u0629 \u0645\u0639\u064a\u0646\u0629\u060c \u0639\u0627\u062f\u0629\u064b \u0645\u0627 \u064a\u0643\u0648\u0646 \u0639\u0628\u0631 \u0633\u0624\u0627\u0644 \u0628\u0646\u0638\u0627\u0645 \u0627\u0644\u062a\u0642\u064a\u064a\u0645 \u0645\u062b\u0644: &#8220;\u0645\u0627 \u0645\u062f\u0649 \u0631\u0636\u0627\u0643 \u0639\u0646&#8230;\u061f&#8221;. \u0644\u062d\u0633\u0627\u0628 CSAT = \u0639\u062f\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0631\u0627\u0636\u064a\u0646 \u00f7 \u0625\u062c\u0645\u0627\u0644\u064a \u0639\u062f\u062f \u0627\u0644\u0627\u0633\u062a\u062c\u0627\u0628\u0627\u062a \u00d7 100). \u064a\u0641\u064a\u062f \u0647\u0630\u0627 \u0627\u0644\u0645\u0624\u0634\u0631 \u0641\u064a \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0646\u0642\u0627\u0637 \u0627\u0644\u062c\u064a\u062f\u0629 \u0623\u0648 \u0627\u0644\u0645\u0634\u0643\u0644\u0627\u062a \u0627\u0644\u0645\u0648\u062c\u0648\u062f\u0629.<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_40102\" aria-describedby=\"caption-attachment-40102\" style=\"width: 602px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\" wp-image-40102\" src=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2025\/05\/\u062d\u0633\u0627\u0628-\u0631\u0636\u0627-\u0627\u0644\u0639\u0645\u0644\u0627\u0621-300x169.jpg\" alt=\"\u062f\u0631\u0627\u0633\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644\" width=\"602\" height=\"339\" srcset=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2025\/05\/\u062d\u0633\u0627\u0628-\u0631\u0636\u0627-\u0627\u0644\u0639\u0645\u0644\u0627\u0621-300x169.jpg 300w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2025\/05\/\u062d\u0633\u0627\u0628-\u0631\u0636\u0627-\u0627\u0644\u0639\u0645\u0644\u0627\u0621-1024x576.jpg 1024w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2025\/05\/\u062d\u0633\u0627\u0628-\u0631\u0636\u0627-\u0627\u0644\u0639\u0645\u0644\u0627\u0621-768x432.jpg 768w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2025\/05\/\u062d\u0633\u0627\u0628-\u0631\u0636\u0627-\u0627\u0644\u0639\u0645\u0644\u0627\u0621-1536x864.jpg 1536w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2025\/05\/\u062d\u0633\u0627\u0628-\u0631\u0636\u0627-\u0627\u0644\u0639\u0645\u0644\u0627\u0621-2048x1152.jpg 2048w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><figcaption id=\"caption-attachment-40102\" class=\"wp-caption-text\">\u062d\u0633\u0627\u0628 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 CSAT<\/figcaption><\/figure>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0635\u0627\u0641\u064a \u0646\u0642\u0627\u0637 \u0627\u0644\u062a\u0631\u0648\u064a\u062c (Net Promoter Score &#8211; NPS)<\/b><span style=\"font-weight: 400;\">: \u0642\u064a\u0627\u0633 \u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0633\u062a\u0639\u062f\u0627\u062f\u0647\u0645 \u0644\u0644\u062a\u0648\u0635\u064a\u0629 \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0623\u0648 \u0627\u0644\u0645\u0646\u062a\u062c. \u0627\u0633\u0623\u0644\u0647\u0645: &#8220;\u0645\u0627 \u0645\u062f\u0649 \u0627\u062d\u062a\u0645\u0627\u0644\u064a\u0629 \u0623\u0646 \u062a\u0648\u0635\u064a \u0628\u0646\u0627\u061f. \u064a\u064f\u0635\u0646\u0651\u0641 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u062d\u0633\u0628 \u0627\u0644\u0646\u0642\u0627\u0637 \u0625\u0644\u0649 \u0645\u0624\u064a\u062f\u064a\u0646 \u0645\u0631\u0648\u0651\u062c\u064a\u0646 \u0644\u062e\u062f\u0645\u062a\u0643 (9-10)\u060c \u0648\u0645\u062d\u0627\u064a\u062f\u064a\u0646 (7-8)\u060c \u0648\u0645\u0646\u062a\u0642\u062f\u064a\u0646 (0-6). \u0644\u062d\u0633\u0627\u0628 \u0635\u0627\u0641\u064a \u0646\u0642\u0627\u0637 \u0627\u0644\u062a\u0631\u0648\u064a\u062c: (NPS = \u0646\u0633\u0628\u0629 \u0627\u0644\u0645\u0631\u0648\u0651\u062c\u064a\u0646 % &#8211; \u0646\u0633\u0628\u0629 \u0627\u0644\u0645\u0646\u062a\u0642\u062f\u064a\u0646%).<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_40103\" aria-describedby=\"caption-attachment-40103\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\" wp-image-40103\" src=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2025\/05\/\u062d\u0633\u0627\u0628-\u0635\u0627\u0641\u064a-\u0646\u0642\u0627\u0637-\u0627\u0644\u062a\u0631\u0648\u064a\u062c-300x169.jpg\" alt=\"\u062f\u0631\u0627\u0633\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644\" width=\"600\" height=\"338\" srcset=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2025\/05\/\u062d\u0633\u0627\u0628-\u0635\u0627\u0641\u064a-\u0646\u0642\u0627\u0637-\u0627\u0644\u062a\u0631\u0648\u064a\u062c-300x169.jpg 300w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2025\/05\/\u062d\u0633\u0627\u0628-\u0635\u0627\u0641\u064a-\u0646\u0642\u0627\u0637-\u0627\u0644\u062a\u0631\u0648\u064a\u062c-1024x576.jpg 1024w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2025\/05\/\u062d\u0633\u0627\u0628-\u0635\u0627\u0641\u064a-\u0646\u0642\u0627\u0637-\u0627\u0644\u062a\u0631\u0648\u064a\u062c-768x432.jpg 768w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2025\/05\/\u062d\u0633\u0627\u0628-\u0635\u0627\u0641\u064a-\u0646\u0642\u0627\u0637-\u0627\u0644\u062a\u0631\u0648\u064a\u062c-1536x864.jpg 1536w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2025\/05\/\u062d\u0633\u0627\u0628-\u0635\u0627\u0641\u064a-\u0646\u0642\u0627\u0637-\u0627\u0644\u062a\u0631\u0648\u064a\u062c-2048x1152.jpg 2048w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-40103\" class=\"wp-caption-text\">\u062d\u0633\u0627\u0628 \u0635\u0627\u0641\u064a \u0646\u0642\u0627\u0637 \u0627\u0644\u062a\u0631\u0648\u064a\u062c NPS<\/figcaption><\/figure>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0645\u0624\u0634\u0631 \u0633\u0647\u0648\u0644\u0629 \u0627\u0644\u062a\u062c\u0631\u0628\u0629 (CES &#8211; Customer Effort Score)<\/b><span style=\"font-weight: 400;\">: \u0642\u064a\u0627\u0633 \u0645\u062f\u0649 \u0633\u0647\u0648\u0644\u0629 \u0642\u064a\u0627\u0645 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0645\u0647\u0645\u0629 \u0645\u0639\u064a\u0646\u0629 \u0623\u0648 \u062d\u0644 \u0645\u0634\u0643\u0644\u0629 \u0645\u0627. \u0627\u0633\u0623\u0644\u0647: &#8220;\u0645\u0627 \u0645\u062f\u0649 \u0633\u0647\u0648\u0644\u0629 \u0625\u062a\u0645\u0627\u0645 \u0627\u0644\u0645\u0647\u0645\u0629\u061f&#8221;. \u0648\u0628\u0627\u0644\u0637\u0628\u0639 \u0625\u0646 \u0627\u0646\u062e\u0641\u0627\u0636 \u0627\u0644\u062c\u0647\u062f \u0627\u0644\u0645\u0628\u0630\u0648\u0644 \u0644\u0630\u0644\u0643 \u063a\u0627\u0644\u0628\u0627\u064b \u0645\u0627 \u064a\u0631\u062a\u0628\u0637 \u0628\u0627\u0631\u062a\u0641\u0627\u0639 \u0646\u0633\u0628\u0629 \u0627\u0644\u0648\u0644\u0627\u0621.<\/span><\/li>\n<\/ul>\n<p><b>\u0627\u0642\u0631\u0623 \u0623\u064a\u0636\u0627\u064b: <\/b><a href=\"https:\/\/uxwritingar.com\/staging\/customer-experience\/35389\" target=\"_blank\" rel=\"noopener\"><b>\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621: \u0623\u0641\u0636\u0644 \u0627\u0644\u0623\u0633\u0627\u0644\u064a\u0628 \u0648\u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0644\u0642\u064a\u0627\u0633 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/b><\/a><\/p>\n<h2><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u0645\u064a\u0651\u0632 \u0641\u064a \u0625\u062c\u0631\u0627\u0621 \u062f\u0631\u0627\u0633\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644: \u0623\u0641\u0636\u0644 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0648\u0627\u0644\u062a\u0648\u0635\u064a\u0627\u062a<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0644\u0636\u0645\u0627\u0646 \u0623\u0646 \u062a\u064f\u062a\u0631\u062c\u0645 \u062c\u0647\u0648\u062f\u0643 \u0641\u064a \u062f\u0631\u0627\u0633\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0625\u0644\u0649 \u062a\u062d\u0633\u064a\u0646\u0627\u062a \u0645\u0644\u0645\u0648\u0633\u0629 \u0648\u0628\u0646\u0627\u0621 \u0639\u0644\u0627\u0642\u0627\u062a \u062d\u0642\u064a\u0642\u064a\u0629 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0627\u062a\u0628\u0639 \u0627\u0644\u0645\u0628\u0627\u062f\u0626 \u0627\u0644\u062a\u0627\u0644\u064a\u0629:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0625\u062c\u0631\u0627\u0621 \u062a\u062d\u0644\u064a\u0644 \u0645\u062a\u0639\u062f\u062f \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0648\u062a\u0643\u0627\u0645\u0644 \u0627\u0644\u0642\u0646\u0648\u0627\u062a (Omni-Channel)<\/b><span style=\"font-weight: 400;\">: \u064a\u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0628\u0631 \u0642\u0646\u0648\u0627\u062a \u0645\u062a\u0646\u0648\u0639\u0629\u060c \u0644\u0630\u0627 \u064a\u062c\u0628 \u0623\u0646 \u064a\u0634\u0645\u0644 \u062a\u062d\u0644\u064a\u0644\u0643 \u062c\u0645\u064a\u0639 \u0647\u0630\u0647 \u0627\u0644\u0642\u0646\u0648\u0627\u062a. \u0627\u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0646 \u0627\u0644\u0648\u064a\u0628\u060c \u0648\u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a\u060c \u0648\u0627\u0644\u0645\u062a\u0627\u062c\u0631\u060c \u0648\u0645\u0631\u0627\u0643\u0632 \u0627\u0644\u0627\u062a\u0635\u0627\u0644\u060c \u0648\u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644\u060c \u0644\u0628\u0646\u0627\u0621 \u0635\u0648\u0631\u0629 \u0645\u0648\u062d\u0651\u062f\u0629 \u0648\u0634\u0627\u0645\u0644\u0629 \u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u062c\u0645\u0639 \u0627\u0644\u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0648\u0641\u064a \u0627\u0644\u0633\u064a\u0627\u0642 \u0627\u0644\u0645\u0646\u0627\u0633\u0628<\/b><span style=\"font-weight: 400;\">: \u0644\u0627 \u062a\u0639\u062a\u0645\u062f \u0641\u0642\u0637 \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062f\u0648\u0631\u064a\u0629. \u0627\u0639\u062a\u0645\u062f \u0622\u0644\u064a\u0627\u062a \u0644\u062c\u0645\u0639 \u0627\u0644\u0622\u0631\u0627\u0621 \u0627\u0644\u0644\u062d\u0638\u064a\u0629 (\u0645\u062b\u0644 \u0627\u0644\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0627\u0644\u0642\u0635\u064a\u0631\u0629 \u0628\u0639\u062f \u0627\u0644\u062a\u0641\u0627\u0639\u0644)\u060c \u0648\u0623\u0631\u0641\u0642\u0647\u0627 \u0628\u062f\u0631\u0627\u0633\u0627\u062a \u0645\u0639\u0645\u0651\u0642\u0629 (\u0643\u0627\u0644\u0645\u0642\u0627\u0628\u0644\u0627\u062a \u0623\u0648 \u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u064a\u0648\u0645\u064a\u0627\u062a).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0625\u0634\u0631\u0627\u0643 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0648\u062a\u0645\u0643\u064a\u0646\u0647\u0645<\/b><span style=\"font-weight: 400;\">: \u0645\u0648\u0638\u0641\u0648\u0643 \u062c\u0632\u0621 \u0645\u0646 \u062f\u0631\u0627\u0633\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0641\u0647\u0645 \u064a\u062d\u0645\u0644\u0648\u0646 \u0631\u0624\u0649 \u062b\u0645\u064a\u0646\u0629. \u062f\u0631\u0651\u0628\u0647\u0645 \u0639\u0644\u0649 \u0623\u0647\u0645\u064a\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u0645\u0643\u0651\u0646\u0647\u0645 \u0645\u0646 \u062d\u0644 \u0627\u0644\u0645\u0634\u0643\u0644\u0627\u062a \u0648\u062a\u0633\u062c\u064a\u0644 \u0627\u0644\u0645\u0644\u0627\u062d\u0638\u0627\u062a. \u0623\u0646\u0634\u0626 \u0642\u0646\u0648\u0627\u062a \u062e\u0627\u0635\u0629 \u0628\u0647\u0645 \u0644\u0646\u0642\u0644 \u0645\u0644\u0627\u062d\u0638\u0627\u062a\u0647\u0645 \u0625\u0644\u0649 \u0641\u0650\u0631\u0642 \u0627\u0644\u0628\u062d\u062b \u0648\u0627\u0644\u062a\u0637\u0648\u064a\u0631\u060c \u0648\u0627\u062d\u062a\u0641\u0650 \u0628\u0645\u0633\u0627\u0647\u0645\u0627\u062a\u0647\u0645 \u0641\u064a \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062a\u062c\u0631\u0628\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0627\u0644\u0627\u0644\u062a\u0632\u0627\u0645 \u0628\u0623\u0645\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0634\u0641\u0627\u0641\u064a\u0629<\/b><span style=\"font-weight: 400;\">: \u062b\u0642\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0636\u0631\u0648\u0631\u0629 \u0642\u0635\u0648\u0649. \u0627\u0639\u062a\u0645\u062f \u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0635\u0627\u0631\u0645\u0629 \u0644\u062d\u0645\u0627\u064a\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0648\u0643\u0646 \u0634\u0641\u0627\u0641\u0627\u064b \u0641\u064a \u0643\u064a\u0641\u064a\u0629 \u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u0648\u062a\u0623\u0645\u064a\u0646\u0647\u0627. \u0647\u0630\u0627 \u0627\u0644\u0627\u0644\u062a\u0632\u0627\u0645 \u0627\u0644\u0623\u062e\u0644\u0627\u0642\u064a \u0644\u0627 \u064a\u064f\u0633\u0627\u0648\u064e\u0645 \u0639\u0644\u064a\u0647.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u0633\u062a\u0645\u0631 \u0646\u0647\u062c \u062f\u0627\u0626\u0645<\/b><span style=\"font-weight: 400;\">: \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u064a\u0633\u062a \u0647\u062f\u0641\u0627\u064b \u064a\u064f\u0628\u0644\u064e\u063a\u060c \u0628\u0644 \u0631\u062d\u0644\u0629 \u062f\u0627\u0626\u0645\u0629. \u0627\u062d\u0631\u0635 \u0639\u0644\u0649 \u0627\u0645\u062a\u0644\u0627\u0643 \u0639\u0642\u0644\u064a\u0651\u0629 \u0645\u0631\u0646\u0629 \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u062a\u062c\u0631\u064a\u0628 \u0627\u0644\u0633\u0631\u064a\u0639\u060c \u0648\u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u0646\u062a\u0627\u0626\u062c\u060c \u0648\u0642\u064a\u0627\u0633\u0647\u0627. \u062d\u062f\u0651\u062f \u0645\u0624\u0634\u0631\u0627\u062a \u0623\u062f\u0627\u0621 \u0631\u0626\u064a\u0633\u064a\u0629 (KPIs) \u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u0642\u0627\u0631\u0646 \u0646\u062a\u0627\u0626\u062c\u0643 \u0628\u0645\u0646\u0627\u0641\u0633\u064a\u0643 \u0648\u0627\u0644\u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0631\u0627\u0626\u062f\u0629.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u0651\u062d\u062f\u064a\u0627\u062a \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0625\u062c\u0631\u0627\u0621 \u062f\u0631\u0627\u0633\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0625\u0646 \u0644\u0645 \u062a\u0648\u0627\u062c\u0647\u0643 \u062a\u062d\u062f\u064a\u0627\u062a \u062e\u0644\u0627\u0644 \u0631\u062d\u0644\u0629 \u0639\u0645\u0644\u0643\u060c \u0641\u0643\u064a\u0641 \u0633\u062a\u062d\u0643\u064a \u0642\u0635\u0651\u0629 \u0646\u062c\u0627\u062d \u0628\u0627\u0647\u0631\u0629\u061f \u0644\u0627 \u0628\u062f\u0651 \u0645\u0646 \u0623\u0646 \u064a\u0648\u0627\u062c\u0647 \u0645\u062e\u062a\u0635\u0648 \u062f\u0631\u0627\u0633\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a\u060c \u0648\u0647\u0630\u0647 \u0628\u0639\u0636\u0647\u0627:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u0639\u0628\u0621 \u0639\u0644\u0649 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u064a\u0646 \u0641\u064a \u0627\u0644\u062f\u0631\u0627\u0633\u0629:<\/b><span style=\"font-weight: 400;\"> \u0645\u0646 \u0627\u0644\u0636\u0631\u0648\u0631\u064a \u0627\u062d\u062a\u0631\u0627\u0645 \u0648\u0642\u062a \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u064a\u0646 \u0648\u0645\u062c\u0647\u0648\u062f\u0647\u0645 \u0627\u0644\u0630\u0647\u0646\u064a\u060c \u0644\u0627 \u0633\u064a\u0645\u0627 \u0641\u064a \u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u0646\u0648\u0639\u064a\u0629 \u0623\u0648 \u0627\u0644\u0637\u0648\u0644\u064a\u0629 \u0645\u062b\u0644 \u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u064a\u0648\u0645\u064a\u0627\u062a. \u0641\u0627\u0644\u0645\u0647\u0627\u0645 \u0627\u0644\u0645\u0641\u0631\u0637\u0629 \u062a\u0624\u062f\u064a \u0625\u0644\u0649 \u0627\u0644\u0625\u0631\u0647\u0627\u0642\u060c \u0648\u0631\u062f\u0648\u062f \u0633\u0637\u062d\u064a\u0629 \u0645\u0646\u0647\u0645 \u0623\u0648 \u062d\u062a\u0649 \u0627\u0646\u0633\u062d\u0627\u0628 \u0643\u0627\u0645\u0644 \u0645\u0646 \u0627\u0644\u062f\u0631\u0627\u0633\u0629. \u0643\u0644\u0645\u0627 \u0632\u0627\u062f\u062a \u0627\u0644\u0645\u0637\u0627\u0644\u0628 \u062f\u0648\u0646 \u062a\u0648\u0636\u064a\u062d \u0644\u0642\u064a\u0645\u062a\u0647\u0627\u060c \u0642\u0644\u0651\u062a \u062f\u0631\u062c\u0629 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0648\u0627\u0644\u0627\u0646\u062e\u0631\u0627\u0637.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0625\u0636\u0641\u0627\u0621 \u0645\u0639\u0646\u0649 \u0644\u0644\u0645\u0634\u0627\u0631\u0643\u0629:<\/b><span style=\"font-weight: 400;\"> \u064a\u062c\u0628 \u062a\u0648\u0636\u064a\u062d \u0627\u0644\u063a\u0631\u0636 \u0645\u0646 \u0645\u0634\u0627\u0631\u0643\u062a\u0647\u0645\u060c \u0648\u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0645\u062d\u062a\u0645\u0644 \u0644\u0645\u0627 \u064a\u0642\u062f\u0651\u0645\u0648\u0646\u0647. \u0635\u062d\u064a\u062d \u0623\u0646 \u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u062d\u0648\u0627\u0641\u0632 (\u0645\u0627\u0644\u064a\u0629 \u0623\u0648 \u063a\u064a\u0631\u0647\u0627) \u0642\u062f \u064a\u0643\u0648\u0646 \u0645\u0641\u064a\u062f\u0627\u064b\u060c \u0644\u0643\u0646 \u0627\u0644\u0623\u0647\u0645 \u0647\u0648 \u0625\u0638\u0647\u0627\u0631 \u0623\u0646 \u0645\u0633\u0627\u0647\u0645\u062a\u0647\u0645 \u0645\u062d\u0644 \u062a\u0642\u062f\u064a\u0631 \u0641\u0639\u0644\u064a\u060c \u0648\u0633\u062a\u064f\u062a\u0631\u062c\u0645 \u0625\u0644\u0649 \u062a\u062d\u0633\u064a\u0646\u0627\u062a \u0648\u0627\u0642\u0639\u064a\u0629 \u062a\u0635\u0628\u0651 \u0641\u064a \u0645\u0635\u0644\u062d\u062a\u0647\u0645.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0627\u062e\u062a\u0628\u0627\u0631 \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0645\u0633\u0628\u0642\u0627\u064b:<\/b><span style=\"font-weight: 400;\"> \u0644\u0627 \u062a\u064f\u0637\u0644\u0642 \u0627\u0644\u0627\u0633\u062a\u0628\u064a\u0627\u0646\u0627\u062a \u0623\u0648 \u0623\u062f\u0644\u0629 \u0627\u0644\u0645\u0642\u0627\u0628\u0644\u0627\u062a \u062f\u0648\u0646 \u0627\u062e\u062a\u0628\u0627\u0631 \u062f\u0627\u062e\u0644\u064a \u0623\u0648\u0644\u0627\u064b. \u064a\u062a\u064a\u062d \u0630\u0644\u0643 \u0643\u0634\u0641 \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0645\u0631\u0628\u0643\u0629\u060c \u0623\u0648 \u0627\u0644\u0645\u0647\u0627\u0645 \u0627\u0644\u0645\u0631\u0647\u0642\u0629\u060c \u0648\u062a\u062d\u0633\u064a\u0646 \u0633\u064a\u0631 \u0627\u0644\u0628\u062d\u062b \u0642\u0628\u0644 \u0625\u0634\u0631\u0627\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u064a\u0646. \u0627\u0639\u062a\u0628\u0631 \u0623\u0646 \u0627\u0644\u0645\u062e\u062a\u0628\u0631\u064a\u0646 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u064a\u0646 (\u0645\u0646 \u0641\u0631\u064a\u0642\u0643) \u0647\u0645 \u0623\u0648\u0644 \u0639\u0645\u0644\u0627\u0626\u0643.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">\u0645\u0647\u0645\u0651\u0629 \u0645\u0634\u062a\u0631\u0643\u0629: \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u0641\u064a\u062f \u0645\u0646 \u0646\u062a\u0627\u0626\u062c \u062f\u0631\u0627\u0633\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644\u061f<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0625\u0646\u0651 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0637\u0628\u064a\u0639\u062a\u0647\u0627 \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0623\u0628\u0639\u0627\u062f\u060c \u0648\u062a\u062a\u0642\u0627\u0637\u0639 \u0645\u0639 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0641\u0650\u0631\u0642 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629 \u0641\u064a \u0627\u0644\u0645\u0624\u0633\u0633\u0629. \u0623\u0647\u0645 \u0627\u0644\u0645\u0633\u062a\u0641\u064a\u062f\u064a\u0646 \u0645\u0646 \u0625\u062c\u0631\u0627\u0621 \u062f\u0631\u0627\u0633\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0645\u062f\u064a\u0631\u0648 \u0646\u062c\u0627\u062d \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (Customer Success Managers):<\/b><span style=\"font-weight: 400;\"> \u062a\u0648\u0641\u0651\u0631 \u0627\u0644\u0631\u0624\u0649 \u0627\u0644\u0646\u0627\u062a\u062c\u0629 \u0639\u0646 \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0648\u0636\u0648\u062d\u0627\u064b \u062d\u0648\u0644 \u0645\u062f\u0649 &#8220;\u0635\u062d\u0629&#8221; \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u060c \u0648\u062a\u064f\u0639\u064a\u0646\u0647\u0645 \u0639\u0644\u0649 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0634\u0631\u0627\u0626\u062d \u0627\u0644\u0645\u0639\u0631\u0651\u0636\u0629 \u0644\u062e\u0637\u0631 \u0627\u0644\u0627\u0646\u0633\u062d\u0627\u0628\u060c \u0648\u062a\u0641\u0639\u064a\u0644 \u0627\u0644\u062a\u062f\u062e\u0644\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0628\u0627\u0642\u064a\u0629 \u0644\u0645\u0633\u0627\u0639\u062f\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u062a\u0648\u0642\u0639\u0629\u060c \u0645\u0627 \u064a\u0639\u0632\u0632 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u0631\u0636\u0627 \u0648\u0627\u0644\u0648\u0644\u0627\u0621 \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0637\u0648\u064a\u0644.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0645\u062f\u064a\u0631\u0648 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a:<\/b><span style=\"font-weight: 400;\"> \u064a\u0633\u062a\u0641\u064a\u062f\u0648\u0646 \u0645\u0646 \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629 \u0648\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0633\u0644\u0648\u0643\u064a\u0629 \u0644\u0641\u0647\u0645 \u0643\u064a\u0641\u064a\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u064a\u0632\u0627\u062a \u0641\u0639\u0644\u064a\u0627\u064b &#8211; \u0623\u0648 \u062a\u062c\u0627\u0647\u0644\u0647\u0627 &#8211; \u0648\u062a\u062d\u062f\u064a\u062f \u0623\u0648\u0644\u0648\u064a\u0627\u062a \u062e\u0627\u0631\u0637\u0629 \u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0645\u0646\u062a\u062c \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646\u060c \u0645\u0645\u0627 \u064a\u064f\u0633\u0647\u0645 \u0641\u064a \u0628\u0646\u0627\u0621 \u0645\u0646\u062a\u062c\u0627\u062a \u0623\u0643\u062b\u0631 \u0628\u062f\u064a\u0647\u064a\u0629 \u0648\u0642\u064a\u0645\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0627\u0644\u0645\u0633\u0648\u0642\u0648\u0646 \u0627\u0644\u0645\u0639\u0646\u064a\u0648\u0646 \u0628\u0627\u0644\u0645\u0646\u062a\u062c (Product Marketers):<\/b><span style=\"font-weight: 400;\"> \u064a\u062a\u0645\u0643\u0651\u0646\u0648\u0646 \u0645\u0646 \u062a\u0639\u0645\u064a\u0642 \u0641\u0647\u0645\u0647\u0645 \u0644\u062f\u0648\u0627\u0641\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0644\u063a\u062a\u0647\u0645\u060c \u0628\u0645\u0627 \u064a\u0633\u0645\u062d \u0628\u0635\u064a\u0627\u063a\u0629 \u0631\u0633\u0627\u0626\u0644 \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0645\u0624\u062b\u0631\u0629\u060c \u0648\u062a\u0635\u0645\u064a\u0645 \u062d\u0645\u0644\u0627\u062a \u0645\u0648\u062c\u0647\u0629 \u062a\u0633\u062a\u062c\u064a\u0628 \u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0645\u062d\u062f\u062f\u0629\u060c \u0648\u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u062a\u0633\u0631\u0628 \u0641\u064a \u0627\u0644\u0645\u0631\u0627\u062d\u0644 \u0627\u0644\u0645\u0628\u0643\u0631\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0641\u0650\u0631\u0642 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u060c \u0645\u0635\u0645\u0645\u0648 \u0627\u0644\u062e\u062f\u0645\u0627\u062a\u060c \u0648\u0628\u0627\u062d\u062b\u0648 \u0627\u0644\u0633\u0648\u0642:<\/b><span style=\"font-weight: 400;\"> \u064a\u0639\u062a\u0645\u062f\u0648\u0646 \u0639\u0644\u0649 \u0631\u0624\u0649 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0644\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0646\u0642\u0627\u0637 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u062d\u0631\u062c\u0629\u060c \u0648\u0625\u0639\u0627\u062f\u0629 \u062a\u0635\u0645\u064a\u0645 \u0645\u062e\u0637\u0637\u0627\u062a \u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u062e\u062f\u0645\u0629 (Service Blueprints) \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u0627\u062d\u062a\u0643\u0627\u0643 \u0627\u0644\u0645\u0643\u062a\u0634\u0641\u0629\u060c \u0623\u0648 \u0625\u062c\u0631\u0627\u0621 \u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0633\u0648\u0642\u064a\u0629 \u0623\u0634\u0645\u0644 \u0644\u0636\u0645\u0627\u0646 \u0627\u062a\u0633\u0627\u0642 \u0627\u0644\u0639\u0631\u0648\u0636 \u0645\u0639 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\u062c\u0648\u062f\u0629 \u0645\u0646\u062a\u062c\u0627\u062a\u0647\u0627 \u0623\u0648 \u062e\u062f\u0645\u0627\u062a\u0647\u0627 \u0641\u062d\u0633\u0628\u061b \u0628\u0644 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0645\u0627 \u062a\u062d\u0642\u0651\u0642\u0647 \u0645\u0646 \u062a\u062c\u0627\u0631\u0628 \u0639\u0645\u064a\u0642\u0629 \u0648\u0631\u0627\u0633\u062e\u0629 \u0645\u0639 \u0639\u0645\u0644\u0627\u0626\u0647\u0627 \u0623\u064a\u0636\u0627\u064b. \u0648\u0644\u0630\u0644\u0643 \u0623\u0635\u0628\u062d\u062a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 (Customer Experience &#8211; CX) \u0644\u064a\u0633\u062a \u0645\u062c\u0631\u062f \u0645\u064a\u0632\u0629 \u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0625\u0636\u0627\u0641\u064a\u0629\u061b \u0628\u0644 \u0645\u064a\u062f\u0627\u0646\u0627\u064b \u062a\u062a\u0635\u0627\u0631\u0639 \u0641\u064a\u0647 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0644\u0649 \u0648\u0644\u0627\u0621 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[&hellip;]<\/p>\n","protected":false},"author":389,"featured_media":40098,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_gspb_post_css":"","content-type":"","footnotes":""},"categories":[563],"tags":[967,342,968,757,969],"class_list":["post-40097","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience","tag-customer-experience-study","tag-cx","tag-968","tag-757","tag-969"],"acf":[],"_links":{"self":[{"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/posts\/40097","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/users\/389"}],"replies":[{"embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/comments?post=40097"}],"version-history":[{"count":0,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/posts\/40097\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/media\/40098"}],"wp:attachment":[{"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/media?parent=40097"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/categories?post=40097"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/tags?post=40097"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}