{"id":39989,"date":"2025-05-01T09:52:42","date_gmt":"2025-05-01T06:52:42","guid":{"rendered":"https:\/\/uxwritingar.com\/staging\/?p=39989"},"modified":"2025-08-06T16:48:15","modified_gmt":"2025-08-06T13:48:15","slug":"%d8%a7%d8%aa%d8%ac%d8%a7%d9%87%d8%a7%d8%aa-%d8%aa%d8%ac%d8%b1%d8%a8%d8%a9-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d9%84%d8%b9%d8%a7%d9%85-2025-7-%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac","status":"publish","type":"post","link":"https:\/\/uxwritingar.com\/staging\/customer-experience\/39989\/","title":{"rendered":"\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u0639\u0627\u0645 2025: 7 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u062a\u0636\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u064a \u0627\u0644\u0642\u0645\u0651\u0629"},"content":{"rendered":"<p><span style=\"font-weight: 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\u0645\u0628\u0627\u0634\u0631\u0629 (B2C).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0648\u0628\u0627\u062a\u064e \u0645\u0646 \u0627\u0644\u0645\u0639\u0631\u0648\u0641 \u0623\u0646 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0642\u062f\u0645 \u062a\u062c\u0631\u0628\u0629 \u0636\u0639\u064a\u0641\u0629 \u0644\u0627 \u062a\u062e\u0633\u0631 \u0639\u0645\u0644\u0627\u0621\u0647\u0627 \u0641\u062d\u0633\u0628\u060c \u0628\u0644 \u0642\u062f \u062a\u0635\u0628\u062d \u0645\u0648\u0636\u0639 \u062a\u062d\u0630\u064a\u0631 \u0628\u064a\u0646 \u0627\u0644\u0623\u0635\u062f\u0642\u0627\u0621 \u0648\u0627\u0644\u0639\u0627\u0626\u0644\u0629 \u0648\u0645\u062a\u0627\u0628\u0639\u064a \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a. \u0648\u062a\u0644\u0643 \u0633\u0645\u0639\u0629 \u0644\u0627 \u062a\u062a\u062d\u0645\u0651\u0644 \u0623\u064a \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u062e\u0633\u0627\u0631\u062a\u0647\u0627\u060c \u0648\u0647\u0648 \u0645\u0627 \u062a\u0639\u0643\u0633\u0647 \u0628\u0648\u0636\u0648\u062d \u0627\u062a\u062c\u0627\u0647\u0627\u062a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u0639\u0627\u0645 2025.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0648\u0641\u064a \u0638\u0644\u0651 \u0647\u0630\u0627 \u0627\u0644\u0645\u0634\u0647\u062f\u060c \u062a\u0628\u062f\u0648 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0647\u062f\u0651\u062f\u0629. <\/span><a href=\"https:\/\/www.forrester.com\/press-newsroom\/forrester-2024-us-customer-experience-index\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u0641\u0628\u062d\u0633\u0628 \u0645\u0624\u0634\u0631 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u0627\u0644\u0648\u0644\u0627\u064a\u0627\u062a \u0627\u0644\u0645\u062a\u062d\u062f\u0629 \u0627\u0644\u0635\u0627\u062f\u0631 \u0639\u0646 Forrester<\/span><\/a><span style=\"font-weight: 400;\">\u060c \u0648\u0635\u0644\u062a \u062c\u0648\u062f\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0625\u0644\u0649 \u0623\u062f\u0646\u0649 \u0645\u0633\u062a\u0648\u064a\u0627\u062a\u0647\u0627 \u0641\u064a \u0639\u0627\u0645 2024\u060c \u0648\u062a\u0639\u0648\u062f \u0623\u0633\u0628\u0627\u0628 \u0647\u0630\u0627 \u0627\u0644\u062a\u0631\u0627\u062c\u0639 \u0625\u0644\u0649 \u0639\u062f\u0629 \u0639\u0648\u0627\u0645\u0644\u060c \u0623\u0628\u0631\u0632\u0647\u0627 \u063a\u064a\u0627\u0628 \u0627\u0644\u062a\u062c\u0627\u0631\u0628 \u0627\u0644\u0633\u0651\u0644\u0633\u0629\u060c \u0648\u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0627\u0644\u0645\u062d\u0628\u0637\u0629 \u0639\u0646\u062f \u0627\u0633\u062a\u062e\u062f\u0627\u0645 <a href=\"https:\/\/uxwritingar.com\/staging\/resources\/18452\" target=\"_blank\" rel=\"noopener\">\u0628\u0648\u062a\u0627\u062a \u0627\u0644\u0645\u062d\u0627\u062f\u062b\u0629 (Chatbots)<\/a>\u060c \u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0627\u0644\u0642\u0644\u0642 \u0627\u0644\u0639\u0627\u0645 \u0627\u0644\u0630\u064a \u064a\u0639\u064a\u0634\u0647 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0628\u0633\u0628\u0628 \u0627\u0644\u0623\u0648\u0636\u0627\u0639 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0641\u0643\u064a\u0641 \u062a\u062a\u0639\u0627\u0645\u0644 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0639 \u062a\u0644\u0643 \u0627\u0644\u062a\u062d\u062f\u0651\u064a\u0627\u062a\u061f \u0648\u0645\u0627 \u0647\u064a \u0623\u0628\u0631\u0632 \u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0641\u064a \u0645\u062c\u0627\u0644 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CX) \u0644\u0639\u0627\u0645 2025\u061f<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u0639\u0627\u0645 2025 \u0648\u0645\u0627 \u0628\u0639\u062f: 7 \u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0631\u0626\u064a\u0633\u064a\u0629 \u0648\u0623\u062f\u0648\u0627\u062a \u0644\u0628\u0646\u0627\u0621 \u0627\u0644\u0648\u0644\u0627\u0621 \u0648\u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0646\u0645\u0648\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0627\u0644\u0623\u0633\u0627\u0644\u064a\u0628 \u0627\u0644\u0646\u0627\u062c\u062d\u0629 \u0644\u0628\u0646\u0627\u0621 \u0627\u0644\u0648\u0644\u0627\u0621 \u0648\u062a\u0639\u0632\u064a\u0632\u0647 \u0641\u064a \u0639\u0627\u0645 2025 \u0644\u0627 \u062a\u0642\u062a\u0635\u0631 \u0639\u0644\u0649 \u062a\u0648\u0638\u064a\u0641 \u0623\u062d\u062f\u062b \u0627\u0644\u062a\u0642\u0646\u064a\u0627\u062a \u0641\u0642\u0637\u061b \u0628\u0644 \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0645\u062f\u0649 \u0641\u0639\u0627\u0644\u064a\u062a\u0647\u0627 \u0648\u0642\u062f\u0631\u062a\u0647\u0627 \u0639\u0644\u0649 \u0627\u0644\u062a\u0637\u0648\u0651\u0631 \u0644\u0645\u0648\u0627\u0643\u0628\u0629 \u062a\u063a\u064a\u0631\u0627\u062a \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/span><\/p>\n<p><b>\u0648\u0641\u064a\u0645\u0627 \u064a\u0644\u064a \u0623\u0628\u0631\u0632 \u0627\u062a\u062c\u0627\u0647\u0627\u062a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u0639\u0627\u0645 2025 \u0627\u0644\u062a\u064a \u0633\u062a\u0633\u064a\u0637\u0631 \u0639\u0644\u0649 \u0627\u0644\u0645\u0634\u0647\u062f &#8211; CX Trends:<\/b><\/p>\n<figure id=\"attachment_40088\" aria-describedby=\"caption-attachment-40088\" style=\"width: 602px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\" wp-image-40088\" src=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2025\/04\/\u0623\u0628\u0631\u0632-\u0627\u062a\u062c\u0627\u0647\u0627\u062a-\u062a\u062c\u0631\u0628\u0629-\u0627\u0644\u0639\u0645\u0644\u0627\u0621-\u0644\u0639\u0627\u0645-2025-300x169.jpg\" alt=\"\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u0639\u0627\u0645 2025\" width=\"602\" height=\"339\" srcset=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2025\/04\/\u0623\u0628\u0631\u0632-\u0627\u062a\u062c\u0627\u0647\u0627\u062a-\u062a\u062c\u0631\u0628\u0629-\u0627\u0644\u0639\u0645\u0644\u0627\u0621-\u0644\u0639\u0627\u0645-2025-300x169.jpg 300w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2025\/04\/\u0623\u0628\u0631\u0632-\u0627\u062a\u062c\u0627\u0647\u0627\u062a-\u062a\u062c\u0631\u0628\u0629-\u0627\u0644\u0639\u0645\u0644\u0627\u0621-\u0644\u0639\u0627\u0645-2025-1024x576.jpg 1024w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2025\/04\/\u0623\u0628\u0631\u0632-\u0627\u062a\u062c\u0627\u0647\u0627\u062a-\u062a\u062c\u0631\u0628\u0629-\u0627\u0644\u0639\u0645\u0644\u0627\u0621-\u0644\u0639\u0627\u0645-2025-768x432.jpg 768w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2025\/04\/\u0623\u0628\u0631\u0632-\u0627\u062a\u062c\u0627\u0647\u0627\u062a-\u062a\u062c\u0631\u0628\u0629-\u0627\u0644\u0639\u0645\u0644\u0627\u0621-\u0644\u0639\u0627\u0645-2025-1536x864.jpg 1536w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2025\/04\/\u0623\u0628\u0631\u0632-\u0627\u062a\u062c\u0627\u0647\u0627\u062a-\u062a\u062c\u0631\u0628\u0629-\u0627\u0644\u0639\u0645\u0644\u0627\u0621-\u0644\u0639\u0627\u0645-2025-2048x1152.jpg 2048w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><figcaption id=\"caption-attachment-40088\" class=\"wp-caption-text\">\u0623\u0628\u0631\u0632 \u0627\u062a\u062c\u0627\u0647\u0627\u062a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u0639\u0627\u0645 2025<\/figcaption><\/figure>\n<h3><span style=\"font-weight: 400; font-size: 20px;\">1. \u0627\u0644\u0627\u0631\u062a\u0642\u0627\u0621 \u0628\u0628\u0631\u0627\u0645\u062c \u0627\u0644\u0648\u0644\u0627\u0621: \u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u0627 \u064a\u064f\u0634\u062a\u0631\u0649&#8230; \u0628\u0644 \u064a\u064f\u0643\u0627\u0641\u0623<\/span><\/h3>\n<p><span style=\"font-weight: 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\u0646\u0642\u062f\u064a\u0629\u060c \u0648\u0645\u0632\u0627\u064a\u0627 \u062d\u0635\u0631\u064a\u0629 \u062a\u0645\u0646\u062d \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0634\u0639\u0648\u0631\u0627\u064b \u0628\u0627\u0644\u062a\u0645\u064a\u0632 \u0648\u0627\u0644\u0627\u0646\u062a\u0645\u0627\u0621\u060c \u0648\u0647\u0648 \u0645\u0627 \u064a\u062e\u0644\u0642 \u062a\u062c\u0631\u0628\u0629 \u062f\u0627\u0641\u0626\u0629 \u0648\u0639\u0627\u0637\u0641\u064a\u0629 \u062a\u062d\u0641\u0651\u0632\u0647\u0645 \u0639\u0644\u0649 \u062a\u0643\u0631\u0627\u0631 \u0627\u0644\u0634\u0631\u0627\u0621.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0628\u062d\u0633\u0628 <\/span><a href=\"https:\/\/www.pwc.com\/us\/en\/executive-leadership-hub\/cmo.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u0627\u0633\u062a\u0637\u0644\u0627\u0639 \u0623\u062c\u0631\u062a\u0647 PwC<\/span><\/a><span style=\"font-weight: 400;\">\u060c \u0642\u0627\u0645 54% \u0645\u0646 \u0627\u0644\u0631\u0624\u0633\u0627\u0621 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a\u064a\u0646 \u0644\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0632\u064a\u0627\u062f\u0629 \u0645\u064a\u0632\u0627\u0646\u064a\u0627\u062a\u0647\u0645 \u0627\u0644\u0645\u062e\u0635\u0651\u0635\u0629 \u0644\u0628\u0631\u0627\u0645\u062c \u0627\u0644\u0648\u0644\u0627\u0621 \u0648\u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u062e\u0644\u0627\u0644 \u0647\u0630\u0627 \u0627\u0644\u0639\u0627\u0645. \u0648\u0641\u064a \u0639\u0627\u0645 2025\u060c \u0633\u062a\u062a\u062c\u0647 \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0625\u0644\u0649 \u0647\u0630\u0647 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0643\u0648\u0633\u064a\u0644\u0629 \u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0646\u0645\u0648 \u0627\u0644\u0645\u0633\u062a\u062f\u0627\u0645\u060c \u0641\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0630\u064a\u0646 \u064a\u0634\u0639\u0631\u0648\u0646 \u0628\u0627\u0644\u062a\u0642\u062f\u064a\u0631 \u0647\u0645 \u0627\u0644\u0623\u0643\u062b\u0631 \u0627\u0633\u062a\u0639\u062f\u0627\u062f\u0627\u064b \u0644\u0644\u062a\u0631\u0648\u064a\u062c \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0639\u0628\u0631 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644\u060c \u0648\u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643 \u0641\u064a \u0627\u0644\u0646\u0634\u0631\u0627\u062a \u0627\u0644\u0628\u0631\u064a\u062f\u064a\u0629\u060c \u0648\u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629 \u0641\u064a \u0627\u0644\u0639\u0631\u0648\u0636\u060c \u0648\u062a\u0643\u0631\u0627\u0631 \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0648\u0628\u0627\u0644\u062a\u0623\u0643\u064a\u062f \u0641\u064a \u0633\u0648\u0642 \u0645\u0634\u0628\u0639\u0629 \u0628\u0627\u0644\u062e\u064a\u0627\u0631\u0627\u062a \u0648\u0633\u0631\u064a\u0639\u0629 \u0627\u0644\u062a\u0642\u0644\u0651\u0628\u060c \u0641\u0625\u0646 \u0647\u0630\u0627 \u0627\u0644\u0646\u0648\u0639 \u0645\u0646 \u0627\u0644\u0648\u0644\u0627\u0621 \u0644\u0627 \u064a\u064f\u0642\u062f\u0651\u0631 \u0628\u062b\u0645\u0646. \u0625\u0630\u0646 \u0625\u0646 \u0641\u0647\u0645 \u062f\u0648\u0627\u0641\u0639 \u0627\u0644\u0648\u0644\u0627\u0621 \u0644\u062f\u0649 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u0631\u0633\u0645 \u062e\u0631\u064a\u0637\u0629 \u0631\u062d\u0644\u062a\u0647\u0645 \u0645\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u064a\u0641\u062a\u062d\u0627\u0646 \u0622\u0641\u0627\u0642\u0627\u064b \u062c\u062f\u064a\u062f\u0629 \u0644\u0644\u0646\u0645\u0648.<\/span><\/p>\n<p><b>\u062a\u0635\u0641\u0651\u062d \u0623\u064a\u0636\u0627\u064b: <\/b><a href=\"https:\/\/uxwritingar.com\/staging\/customer-experience\/20686\" target=\"_blank\" rel=\"noopener\"><b>\u062a\u0623\u062b\u064a\u0631 \u062a\u062c\u0631\u0650\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 (CX) \u0639\u0644\u0649 \u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/b><\/a><\/p>\n<h3><span style=\"font-weight: 400; font-size: 20px;\">2. \u0627\u062a\u062c\u0627\u0647\u0627\u062a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u0639\u0627\u0645 2025: \u0639\u0635\u0631 &#8220;\u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0641\u0627\u0626\u0642 (Hyper-Personalization)&#8221;<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u0644\u0645 \u064a\u0639\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u064a\u0643\u062a\u0641\u0648\u0646 \u0628\u062a\u062c\u0631\u0628\u0629 \u0645\u062e\u0635\u0651\u0635\u0629&#8230; \u0628\u0644 \u0623\u0635\u0628\u062d\u0648\u0627 \u064a\u062a\u0648\u0642\u0651\u0639\u0648\u0646\u0647\u0627!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0627\u0644\u0627\u062a\u062c\u0627\u0647 \u0627\u0644\u062c\u062f\u064a\u062f \u0644\u0644\u062a\u062e\u0635\u064a\u0635 \u064a\u064f\u0639\u0631\u0641 \u0628\u0640 &#8220;\u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0641\u0627\u0626\u0642 (Hyper-Personalization)&#8221; \u0623\u0648 \u0645\u0627 \u064a\u064f\u0637\u0644\u0642 \u0639\u0644\u064a\u0647 &#8220;\u0627\u0644\u0646\u0647\u062c \u0627\u0644\u0641\u0631\u062f\u064a (Segment-of-One)&#8221;\u060c \u0648\u0627\u0644\u0630\u064a \u064a\u064f\u0645\u0643\u0651\u0646 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0646 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0643\u0644 \u0639\u0645\u064a\u0644 \u0628\u0634\u0643\u0644 \u0645\u0646\u0641\u0635\u0644 \u0628\u0631\u0633\u0627\u0626\u0644 \u062f\u0642\u064a\u0642\u0629 \u062a\u062a\u0646\u0627\u0633\u0628 \u0645\u0639 \u0634\u062e\u0635\u064a\u062a\u0647 \u0648\u0627\u0647\u062a\u0645\u0627\u0645\u0627\u062a\u0647. \u0648\u0645\u0646 \u062e\u0644\u0627\u0644 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0646\u0641\u0633\u064a\u0629 \u0648\u0627\u0644\u0633\u0644\u0648\u0643\u064a\u0629\u060c \u064a\u0645\u0643\u0646 \u062a\u0642\u062f\u064a\u0645 \u062a\u062c\u0631\u0628\u0629 \u0645\u0635\u0645\u0645\u0629 \u062e\u0635\u064a\u0635\u0627\u064b \u0645\u0646 \u0623\u062c\u0644\u0647\u0645.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0648\u0623\u0638\u0647\u0631\u062a <\/span><a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/the-value-of-getting-personalization-right-or-wrong-is-multiplying\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u062f\u0631\u0627\u0633\u0629 \u0623\u0639\u062f\u0651\u062a\u0647\u0627 McKinsey &amp; Company<\/span><\/a><span style=\"font-weight: 400;\"> \u0623\u0646 71% \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u064a\u062a\u0648\u0642\u0639\u0648\u0646 \u062a\u062c\u0627\u0631\u0628 \u0645\u062e\u0635\u0651\u0635\u0629 \u0645\u0646 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0628\u064a\u0646\u0645\u0627 \u0639\u0628\u0651\u0631 76% \u0639\u0646 \u0634\u0639\u0648\u0631\u0647\u0645 \u0628\u0627\u0644\u0625\u062d\u0628\u0627\u0637 \u0646\u062a\u064a\u062c\u0629 \u063a\u064a\u0627\u0628 \u0647\u0630\u0627 \u0627\u0644\u062a\u062e\u0635\u064a\u0635.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0641\u0639\u0646\u062f\u0645\u0627 \u062a\u064f\u0642\u062f\u0651\u0645 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0627 \u064a\u0631\u064a\u062f\u0647 \u0627\u0644\u0639\u0645\u064a\u0644 \u0641\u0639\u0644\u0627\u064b\u060c \u0641\u0625\u0646\u0647\u0627 \u0644\u0627 \u062a\u0628\u064a\u0639 \u062e\u062f\u0645\u0627\u062a\u0647\u0627 \u0641\u0642\u0637\u061b \u0628\u0644 \u062a\u0628\u0646\u064a \u0648\u0644\u0627\u0621\u064b \u0631\u0627\u0633\u062e\u0627\u064b. \u0648\u0648\u0641\u0642\u0627\u064b <\/span><a href=\"https:\/\/www.pwc.com\/us\/en\/executive-leadership-hub\/cmo.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u0644\u0627\u0633\u062a\u0637\u0644\u0627\u0639 PwC<\/span><\/a><span style=\"font-weight: 400;\">\u060c \u064a\u0631\u0649 61% \u0645\u0646 \u0645\u062f\u064a\u0631\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0623\u0646 \u0627\u0644\u062a\u0651\u062e\u0635\u064a\u0635 \u064a\u0645\u062b\u0651\u0644 \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0629 \u0627\u0644\u0642\u0635\u0648\u0649 \u0644\u062a\u062d\u0641\u064a\u0632 \u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0644\u0643\u0646 \u064a\u062c\u062f\u0631 \u0627\u0644\u062a\u0646\u0648\u064a\u0647 \u0625\u0644\u0649 \u0623\u0646 \u0645\u062c\u0631\u062f \u062a\u0637\u0648\u064a\u0631 \u062a\u0637\u0628\u064a\u0642 \u0623\u0648 \u0645\u062d\u062a\u0648\u0649 \u0645\u062e\u0635\u0635 \u0644\u0643\u0644 \u0639\u0645\u064a\u0644 \u0644\u0627 \u064a\u0643\u0641\u064a\u061b \u0628\u0644 \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0647\u0630\u0627 \u0645\u062d\u062a\u0648\u0627\u0643 \u0633\u0647\u0644 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0648\u0628\u062f\u064a\u0647\u064a\u0627\u064b \u0644\u0636\u0645\u0627\u0646 \u062a\u062c\u0631\u0628\u0629 \u0645\u0633\u062a\u062e\u062f\u0645 \u0625\u064a\u062c\u0627\u0628\u064a\u0629.<\/span><\/p>\n<p><b>\u0627\u0642\u0631\u0623 \u0623\u064a\u0636\u0627\u064b: <\/b><a href=\"https:\/\/uxwritingar.com\/staging\/ux-writing\/26171\" target=\"_blank\" rel=\"noopener\"><b>\u0627\u0644\u062a\u062e\u0635\u064a\u0635 (Personalization): \u062a\u0639\u0631\u064a\u0641\u0647 \u0648\u0643\u064a\u0641 \u064a\u062d\u0633\u0651\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645<\/b><\/a><\/p>\n<div data-block=\"hook:37920\" class=\"alignfull\" data-block-structure=\"custom\" data-vertical-spacing=\"top:bottom\"><div class=\"ct-container-full\" data-content=\"normal\"><article id=\"post-37920\" class=\"post-37920\"><div class=\"entry-content is-layout-constrained\">\n<div class=\"wp-block-greenshift-blocks-row gspb_row gspb_row-id-gsbp-33c66d2\" id=\"gspb_row-id-gsbp-33c66d2\"><div class=\"gspb_row__content\"> \n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--12 gspb_col-id-gsbp-209380f\" id=\"gspb_col-id-gsbp-209380f\">\n<div id=\"gspb_text-id-gsbp-0b5f73d\" class=\"gspb_text gspb_text-id-gsbp-0b5f73d \">\u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0645\u0646 \u0623\u0647\u0645 \u0627\u0644\u0637\u064f\u0631\u064f\u0642 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646\u0643 \u0628\u0647\u0627 \u062c\u0630\u0628 \u0639\u0645\u0644\u0627\u0626\u0643 \u0648\u0636\u0645\u0627\u0646 \u0632\u064a\u0627\u062f\u0629 \u0648\u0644\u0627\u0626\u0647\u0645 \u0644\u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-ab694e7\" class=\"gspb_text gspb_text-id-gsbp-ab694e7 \">\u062a\u0639\u0644\u0651\u0645 \u0623\u0647\u0645 \u0645\u0628\u0627\u062f\u0626 \u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0641\u064a \u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0623\u0641\u0636\u0644 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062d\u062c\u0632 \u0645\u0642\u0639\u062f \u0641\u064a \u0627\u0644\u062f\u0648\u0631\u0629 \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629 \u0641\u064a \u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645. \u0645\u0627\u0630\u0627 \u062a\u0646\u062a\u0638\u0631\u061f!<\/div>\n\n\n\n<div class=\"gspb_button_wrapper gspb_button-id-gsbp-075cb7b\" id=\"gspb_button-id-gsbp-075cb7b\"><a class=\"wp-block-greenshift-blocks-buttonbox gspb-buttonbox wp-element-button  primary-enroll-button\" href=\"https:\/\/uxwritingar.com\/staging\/learn\/arabic-ux-writing-advanced-course\" target=\"_blank\" rel=\"noopener\"><span class=\"gspb-buttonbox-textwrap\"><span class=\"gspb-buttonbox-text\"><span class=\"gspb-buttonbox-title\">\u062d\u062c\u0632 \u0645\u0642\u0639\u062f<\/span><\/span><\/span><\/a><\/div>\n<\/div>\n <\/div><\/div>\n<\/div><\/article><\/div><\/div>\n<h3><span style=\"font-weight: 400; font-size: 20px;\">3. \u0627\u0644\u062a\u0651\u0641\u0627\u0639\u0644 \u0627\u0644\u0635\u0651\u0648\u062a\u064a: \u0645\u064a\u0632\u0629 \u0627\u062a\u062c\u0627\u0647\u0627\u062a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u0639\u0627\u0645 2025<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u0645\u0646 \u0627\u0644\u0645\u062a\u0648\u0642\u0651\u0639 \u0623\u0646 \u062a\u0635\u0644 \u0642\u064a\u0645\u0629 \u0633\u0648\u0642 \u062a\u0642\u0646\u064a\u0629 \u0627\u0644\u0635\u0648\u062a \u0625\u0644\u0649 50 \u0645\u0644\u064a\u0627\u0631 \u062f\u0648\u0644\u0627\u0631 \u0628\u062d\u0644\u0648\u0644 \u0639\u0627\u0645 2029 \u0628\u062d\u0633\u0628 <\/span><a href=\"https:\/\/www.statista.com\/topics\/6760\/voice-technology\/#topicOverview\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u0625\u062d\u0635\u0627\u0626\u064a\u0627\u062a Statista<\/span><\/a><span style=\"font-weight: 400;\">\u060c \u0645\u0627 \u064a\u062c\u0639\u0644 \u0645\u0646 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0635\u0648\u062a\u064a\u0629 \u0648\u0627\u0644\u0645\u0633\u0627\u0639\u062f\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629\u060c \u0645\u062b\u0644 Siri \u0645\u0646 <\/span><a href=\"https:\/\/www.apple.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Apple<\/span><\/a><span style=\"font-weight: 400;\"> \u0648Alexa \u0645\u0646 <\/span><a href=\"https:\/\/www.amazon.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Amazon<\/span><\/a><span style=\"font-weight: 400;\">\u060c \u0623\u062f\u0648\u0627\u062a \u0631\u0626\u064a\u0633\u064a\u0629 \u0641\u064a \u062a\u0634\u0643\u064a\u0644 \u0627\u062a\u062c\u0627\u0647\u0627\u062a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u0639\u0627\u0645 2025.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0648\u0645\u0639 \u0627\u0645\u062a\u0644\u0627\u0643 40% \u0645\u0646 \u0645\u0633\u062a\u062e\u062f\u0645\u064a \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0641\u064a \u0627\u0644\u0648\u0644\u0627\u064a\u0627\u062a \u0627\u0644\u0645\u062a\u062d\u062f\u0629 \u0644\u0645\u0633\u0627\u0639\u062f\u0627\u062a \u0635\u0648\u062a\u064a\u0629 \u064a\u0633\u062a\u062e\u062f\u0645\u0648\u0646\u0647\u0627 \u0634\u0647\u0631\u064a\u0627\u064b \u0628\u062d\u0633\u0628 <\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/voice-search-optimization\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u0645\u062f\u0648\u0646\u0629 Hubspot<\/span><\/a><span style=\"font-weight: 400;\">\u060c \u0641\u0625\u0646\u0647 \u064a\u062a\u0648\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u062a\u062d\u0633\u064a\u0646 \u0645\u0648\u0627\u0642\u0639\u0647\u0627 \u0644\u062a\u0648\u0627\u0643\u0628 \u0641\u0643\u0631\u0629 &#8220;\u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0628\u0627\u0644\u0635\u0648\u062a&#8221; \u0625\u0646 \u0623\u0631\u0627\u062f\u062a \u0627\u0644\u0628\u0642\u0627\u0621 \u0641\u064a \u0627\u0644\u0637\u0644\u064a\u0639\u0629 \u0648\u0627\u0644\u062a\u0641\u0648\u0651\u0642 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u062a\u0648\u0641\u0651\u0631 \u062a\u0642\u0646\u064a\u0629 \u0627\u0644\u0635\u0648\u062a \u0644\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u0631\u0635\u0629 \u0641\u0631\u064a\u062f\u0629 \u0644\u062a\u0642\u062f\u064a\u0645 \u062a\u062c\u0631\u0628\u0629 \u0633\u0644\u0633\u0629 \u0648\u0645\u062a\u0645\u064a\u0632\u0629 \u0639\u0644\u0649 \u0646\u0637\u0627\u0642 \u0648\u0627\u0633\u0639\u060c \u0648\u0644\u0643\u0646 \u064a\u062a\u0637\u0644\u0651\u0628 \u0627\u0644\u0623\u0645\u0631 \u062a\u0637\u0648\u064a\u0631 \u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0630\u0643\u064a\u0629 \u0642\u0627\u062f\u0631\u0629 \u0639\u0644\u0649 \u0641\u0647\u0645 \u0627\u0644\u0644\u063a\u0629 \u0627\u0644\u0637\u0628\u064a\u0639\u064a\u0629 \u0644\u0644\u0628\u0634\u0631. \u0648\u064a\u0633\u0639\u0649 \u0627\u0644\u0645\u0637\u0648\u0651\u0631\u0648\u0646 \u062d\u0627\u0644\u064a\u0627\u064b \u0644\u062f\u0645\u062c \u062a\u0642\u0646\u064a\u0627\u062a \u0645\u062b\u0644 \u0645\u0639\u0627\u0644\u062c\u0629 \u0627\u0644\u0644\u063a\u0629 \u0627\u0644\u0637\u0628\u064a\u0639\u064a\u0629 (Natural Language Processing &#8211; NLP)\u060c \u0648\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0627\u0644\u062a\u062d\u0627\u0648\u0631\u064a (Conversational AI)\u060c \u0648\u0627\u0644\u062a\u0639\u0644\u0645 \u0627\u0644\u0622\u0644\u064a\u060c \u0644\u0641\u0647\u0645 \u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0634\u0643\u0644 \u0623\u0641\u0636\u0644.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0648\u0645\u0646 \u0627\u0644\u0623\u0645\u062b\u0644\u0629 \u0627\u0644\u0628\u0627\u0631\u0632\u0629 \u0639\u0644\u0649 \u0630\u0644\u0643 \u062a\u0637\u0628\u064a\u0642 &#8220;Mercedes me connect&#8221; \u0645\u0646 \u0634\u0631\u0643\u0629 <\/span><a href=\"https:\/\/www.mercedes-benz.nl\/?srsltid=AfmBOoqPos427rvpKCOrHoWTPPrmD5_Ebls7ypaJ_GGE4iJWd54MWzfj\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Mercedes-Benz<\/span><\/a><span style=\"font-weight: 400;\">\u060c \u0648\u0627\u0644\u0630\u064a \u064a\u062a\u064a\u062d \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0645\u0633\u0627\u0639\u062f \u0627\u0644\u0635\u0648\u062a\u064a Alexa \u0641\u062a\u062d \u0623\u0628\u0648\u0627\u0628 \u0627\u0644\u0633\u064a\u0627\u0631\u0629\u060c \u062a\u0634\u063a\u064a\u0644 \u0627\u0644\u0645\u062d\u0631\u0651\u0643\u060c \u062a\u0643\u064a\u064a\u0641 \u0627\u0644\u0633\u064a\u0627\u0631\u0629 \u0645\u0633\u0628\u0642\u0627\u064b\u060c \u0648\u0625\u0631\u0633\u0627\u0644 \u0648\u062c\u0647\u0627\u062a \u0627\u0644\u0633\u0641\u0631 \u0625\u0644\u0649 \u0646\u0638\u0627\u0645 \u0627\u0644\u0645\u0644\u0627\u062d\u0629\u060c \u0643\u0644 \u0630\u0644\u0643 \u0642\u0628\u0644 \u062d\u062a\u0649 \u0623\u0646 \u064a\u0641\u062a\u062d \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0628\u0627\u0628 \u0627\u0644\u0633\u064a\u0627\u0631\u0629!. \u0643\u0645\u0627 \u064a\u0645\u0643\u0646 \u0644\u0644\u062a\u0637\u0628\u064a\u0642 \u062a\u062d\u062f\u064a\u062f \u0645\u0648\u0642\u0639 \u0627\u0644\u0633\u064a\u0627\u0631\u0629\u060c \u0648\u0645\u0639\u0631\u0641\u0629 \u0643\u0645\u064a\u0629 \u0627\u0644\u0648\u0642\u0648\u062f \u0627\u0644\u0645\u062a\u0628\u0642\u064a\u0629\u060c \u0623\u0648 \u0645\u0631\u0627\u062c\u0639\u0629 \u062c\u062f\u0648\u0644 \u0627\u0644\u0635\u064a\u0627\u0646\u0629.<\/span><\/p>\n<h3><span style=\"font-weight: 400; font-size: 20px;\">4. \u0627\u0644\u0648\u0627\u0642\u0639\u0627\u0646 \u0627\u0644\u0627\u0641\u062a\u0631\u0627\u0636\u064a \u0648\u0627\u0644\u0645\u0639\u0632\u0632 (VR) &amp; (AR): \u062d\u064a\u0646\u0645\u0627 \u062a\u0646\u0628\u0636 \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0628\u0627\u0644\u062d\u064a\u0627\u0629<\/span><\/h3>\n<figure id=\"attachment_40089\" aria-describedby=\"caption-attachment-40089\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-40089 \" src=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2025\/05\/\u0627\u0644\u0648\u0627\u0642\u0639\u0627\u0646-\u0627\u0644\u0627\u0641\u062a\u0631\u0627\u0636\u064a-\u0648\u0627\u0644\u0645\u0639\u0632\u0632-300x169.jpg\" alt=\"\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u0639\u0627\u0645 2025\" width=\"600\" height=\"338\" srcset=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2025\/05\/\u0627\u0644\u0648\u0627\u0642\u0639\u0627\u0646-\u0627\u0644\u0627\u0641\u062a\u0631\u0627\u0636\u064a-\u0648\u0627\u0644\u0645\u0639\u0632\u0632-300x169.jpg 300w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2025\/05\/\u0627\u0644\u0648\u0627\u0642\u0639\u0627\u0646-\u0627\u0644\u0627\u0641\u062a\u0631\u0627\u0636\u064a-\u0648\u0627\u0644\u0645\u0639\u0632\u0632-1024x576.jpg 1024w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2025\/05\/\u0627\u0644\u0648\u0627\u0642\u0639\u0627\u0646-\u0627\u0644\u0627\u0641\u062a\u0631\u0627\u0636\u064a-\u0648\u0627\u0644\u0645\u0639\u0632\u0632-768x432.jpg 768w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2025\/05\/\u0627\u0644\u0648\u0627\u0642\u0639\u0627\u0646-\u0627\u0644\u0627\u0641\u062a\u0631\u0627\u0636\u064a-\u0648\u0627\u0644\u0645\u0639\u0632\u0632-1536x864.jpg 1536w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2025\/05\/\u0627\u0644\u0648\u0627\u0642\u0639\u0627\u0646-\u0627\u0644\u0627\u0641\u062a\u0631\u0627\u0636\u064a-\u0648\u0627\u0644\u0645\u0639\u0632\u0632-2048x1152.jpg 2048w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-40089\" class=\"wp-caption-text\">Virtual and Augmented Reality<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">\u0633\u064a\u0638\u0644 \u062f\u0645\u062c \u0627\u0644\u0648\u0627\u0642\u0639 \u0627\u0644\u0627\u0641\u062a\u0631\u0627\u0636\u064a \u0648\u0627\u0644\u0648\u0627\u0642\u0639 \u0627\u0644\u0645\u0639\u0632\u0632 (Virtual and Augmented Reality &#8211; (VR) &amp; (AR)) \u0648\u0627\u062d\u062f\u0627\u064b \u0645\u0646 \u0623\u0628\u0631\u0632 \u0627\u062a\u062c\u0627\u0647\u0627\u062a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u0639\u0627\u0645 2025\u060c \u0644\u0645\u0627 \u064a\u0642\u062f\u0651\u0645\u0647 \u0645\u0646 \u062a\u062c\u0627\u0631\u0628 \u062a\u0641\u0627\u0639\u0644\u064a\u0629 \u0645\u0630\u0647\u0644\u0629 \u062a\u0639\u0632\u0651\u0632 \u0627\u0644\u0625\u0642\u0646\u0627\u0639\u060c \u0648\u062a\u062b\u0631\u064a \u0633\u0631\u062f \u0627\u0644\u0642\u0635\u0629 \u0627\u0644\u0628\u0635\u0631\u064a\u0629\u060c \u0648\u062a\u062d\u0641\u0651\u0632 \u0627\u0644\u0634\u0631\u0627\u0621.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0648\u0648\u0641\u0642\u0627\u064b <\/span><a href=\"https:\/\/www.statista.com\/statistics\/1255362\/frequent-augmented-reality-consumers-worldwide\/#:~:text=As%20of%202021%2C%20there%20were,to%204.3%20billion%20by%202025.\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u0644\u0625\u062d\u0635\u0627\u0626\u064a\u0627\u062a Statista<\/span><\/a><span style=\"font-weight: 400;\">\u060c \u0645\u0646 \u0627\u0644\u0645\u062a\u0648\u0642\u0639 \u0623\u0646 \u064a\u0631\u062a\u0641\u0639 \u0639\u062f\u062f \u0645\u0633\u062a\u062e\u062f\u0645\u064a \u0627\u0644\u0648\u0627\u0642\u0639 \u0627\u0644\u0645\u0639\u0632\u0632 \u062d\u0648\u0644 \u0627\u0644\u0639\u0627\u0644\u0645 \u0625\u0644\u0649 4.3 \u0645\u0644\u064a\u0627\u0631 \u0645\u0633\u062a\u062e\u062f\u0645 \u0641\u064a \u0639\u0627\u0645 2025\u060c \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u06401.5 \u0645\u0644\u064a\u0627\u0631 \u0641\u064a \u0639\u0627\u0645 2021\u060c \u0648\u0647\u0630\u0647 \u0632\u064a\u0627\u062f\u0629 \u0636\u062e\u0645\u0629 \u062a\u0646\u0628\u0626 \u0628\u0627\u0644\u0643\u062b\u064a\u0631!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u062a\u062a\u064a\u062d \u0647\u0630\u0647 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u062f\u0645\u062c \u0627\u0644\u0639\u0648\u0627\u0644\u0645 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0648\u0627\u0644\u0645\u0627\u062f\u064a\u0629 \u0644\u0639\u0631\u0636 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0628\u0637\u0631\u064a\u0642\u0629 \u0645\u0628\u062a\u0643\u0631\u0629 \u062a\u064f\u0638\u0647\u0631 \u0642\u064a\u0645\u062a\u0647\u0627 \u0648\u0641\u0648\u0627\u0626\u062f\u0647\u0627 \u0628\u0634\u0643\u0644 \u062d\u064a\u0651 \u0648\u0648\u0627\u0642\u0639\u064a \u0644\u064a\u0644\u062a\u0645\u0633 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0630\u0644\u0643 \u0639\u0644\u0649 \u0627\u0644\u0641\u0648\u0631. \u0648\u0645\u0646 \u0623\u0628\u0631\u0632 \u0627\u0644\u0625\u0634\u0627\u0631\u0627\u062a \u0639\u0644\u0649 \u0647\u0630\u0627 \u0627\u0644\u062a\u0648\u062c\u0647 \u0625\u0637\u0644\u0627\u0642 \u062c\u0647\u0627\u0632 Vision Pro \u0645\u0646 \u0634\u0631\u0643\u0629 Apple &#8211; \u0643\u0627\u0645\u064a\u0631\u0627 \u062b\u0644\u0627\u062b\u064a\u0629 \u0627\u0644\u0623\u0628\u0639\u0627\u062f &#8211; \u0648\u0627\u0644\u0630\u064a \u0633\u0627\u0647\u0645 \u0641\u064a \u0638\u0647\u0648\u0631 \u0645\u0641\u0647\u0648\u0645 \u0645\u0627 \u064a\u064f\u0633\u0645\u0649 &#8220;\u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0645\u0643\u0627\u0646\u064a\u0629 (Spatial Commerce)&#8221;.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0648\u0645\u0646 \u0627\u0644\u0646\u0645\u0627\u0630\u062c \u0627\u0644\u0625\u0628\u062f\u0627\u0639\u064a\u0629 \u0639\u0644\u0649 \u0647\u0630\u0627 \u0627\u0644\u0627\u062a\u062c\u0627\u0647 \u0623\u064a\u0636\u0627\u064b\u060c \u062d\u0645\u0644\u0629 <a href=\"https:\/\/www.malfygin.com\/en\/\" target=\"_blank\" rel=\"noopener\">Malfy Gin<\/a> \u0627\u0644\u062a\u064a \u0627\u0633\u062a\u062e\u062f\u0645\u062a \u0627\u0644\u0648\u0627\u0642\u0639 \u0627\u0644\u0645\u0639\u0632\u0632 \u0644\u062e\u0644\u0642 \u062a\u062c\u0631\u0628\u0629 \u063a\u0627\u0645\u0631\u0629 \u0628\u0632\u0627\u0648\u064a\u0629 360 \u062f\u0631\u062c\u0629\u060c \u062c\u0645\u0639\u062a \u0628\u064a\u0646 \u0627\u0644\u062a\u0635\u0648\u064a\u0631 \u0627\u0644\u0648\u0627\u0642\u0639\u064a \u0648\u0627\u0644\u0631\u0633\u0648\u0645 \u0627\u0644\u0625\u0628\u062f\u0627\u0639\u064a\u0629\u060c \u0644\u062a\u0646\u0642\u0644 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0641\u064a \u0631\u062d\u0644\u0629 \u0628\u0635\u0631\u064a\u0629 \u0625\u0644\u0649 \u0633\u0648\u0627\u062d\u0644 \u0623\u0645\u0627\u0644\u0641\u064a \u0641\u064a \u0625\u064a\u0637\u0627\u0644\u064a\u0627.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400; font-size: 20px;\">5. \u0646\u062d\u0648 \u0625\u062a\u0642\u0627\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0645\u062a\u0639\u062f\u062f\u0629 (Omnichannel Harmony): \u062e\u0637\u0648\u0629 \u062d\u0627\u0633\u0645\u0629 \u0641\u064a \u0627\u062a\u062c\u0627\u0647\u0627\u062a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u0639\u0627\u0645 2025<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u0645\u0639 \u0627\u0632\u062f\u064a\u0627\u062f \u0639\u062f\u062f \u0646\u0642\u0627\u0637 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0628\u064a\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0644\u0645 \u064a\u0639\u062f \u0627\u0639\u062a\u0645\u0627\u062f \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0645\u062a\u0639\u062f\u062f\u0629 \u062e\u064a\u0627\u0631 \u0625\u0636\u0627\u0641\u064a\u061b \u0628\u0644 \u0623\u0635\u0628\u062d\u062a \u0636\u0631\u0648\u0631\u0629 \u0644\u0627 \u063a\u0646\u0649 \u0639\u0646\u0647\u0627. \u0641\u0625\u062f\u0627\u0631\u0629 \u062a\u0644\u0643 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0628\u0634\u0643\u0644 \u0645\u0648\u062d\u0651\u062f \u0648\u0645\u062a\u0646\u0627\u0633\u0642 \u064a\u0641\u0631\u0636 \u0639\u0644\u0649 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u062a\u0628\u0627\u0639 \u0646\u0647\u062c \u062a\u0643\u0627\u0645\u0644\u064a \u064a\u0633\u062a\u0648\u0639\u0628 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0623\u064a\u0646\u0645\u0627 \u0648\u064f\u062c\u062f\u0648\u0627.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0633\u0648\u0627\u0621 \u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u062a\u062c\u0631\u060c \u0623\u0648 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a\u060c \u0623\u0648 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u0646\u0635\u064a\u0629\u060c \u0623\u0648 \u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u0647\u0627\u062a\u0641 \u0627\u0644\u0645\u062d\u0645\u0648\u0644\u060c \u0623\u0648 \u062d\u062a\u0649 \u0628\u0627\u0644\u062d\u062f\u064a\u062b \u0627\u0644\u0645\u0628\u0627\u0634\u0631 \u0645\u0639 \u0645\u0648\u0638\u0641 \u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0641\u0647\u0648 \u064a\u062a\u0648\u0642\u0639 \u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0641\u0648\u0631\u064a\u0629 \u0639\u0628\u0631 \u0627\u0644\u0642\u0646\u0627\u0629 \u0627\u0644\u062a\u064a \u064a\u0641\u0636\u0644\u0647\u0627.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0648\u0642\u062f \u0643\u0634\u0641\u062a<\/span><a href=\"https:\/\/www2.deloitte.com\/content\/dam\/Deloitte\/nl\/Documents\/consumer-business\/deloitte-nl-amc-omnichannel1-peak-performance-2022.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> \u062f\u0631\u0627\u0633\u0629 \u0635\u0627\u062f\u0631\u0629 \u0639\u0646 Deloitte<\/span><\/a><span style=\"font-weight: 400;\"> \u0623\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0631\u0627\u0636\u064a\u0646 \u0639\u0646 \u0647\u0630\u0647 \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0634\u0627\u0645\u0644\u0629 \u0648\u0627\u0644\u0645\u062a\u0646\u0627\u063a\u0645\u0629 (\u0623\u064a \u062a\u0639\u062f\u0651\u062f \u0627\u0644\u0642\u0646\u0648\u0627\u062a) \u0623\u0643\u062b\u0631 \u0627\u062d\u062a\u0645\u0627\u0644\u0627\u064b \u0628\u0646\u0633\u0628\u0629 3.6 \u0645\u0631\u0629 \u0644\u0634\u0631\u0627\u0621 \u0645\u0646\u062a\u062c\u0627\u062a \u0623\u0648 \u062e\u062f\u0645\u0627\u062a \u0625\u0636\u0627\u0641\u064a\u0629. \u0643\u0645\u0627 \u0623\u0646 \u062a\u0642\u062f\u064a\u0645 \u062a\u062c\u0631\u0628\u0629 \u0645\u062a\u0645\u064a\u0632\u0629 \u0643\u0647\u0630\u0647 \u064a\u064f\u0633\u0647\u0645 \u0641\u064a \u062a\u0642\u0644\u064a\u0635 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0648\u064a\u0645\u0646\u062d \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u0631\u0635\u0629 \u0644\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0630\u0648\u064a \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0627\u0644\u064a\u0629\u060c \u0627\u0644\u0630\u064a\u0646 \u064a\u062a\u0641\u0648\u0642 \u0645\u062a\u0648\u0633\u0637 \u0623\u0639\u0645\u0627\u0631\u0647\u0645 \u0627\u0644\u0634\u0631\u0627\u0626\u064a\u0629 (\u062a\u0642\u062f\u064a\u0631 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0645\u062a\u0648\u0633\u0637\u0629 \u0627\u0644\u062a\u064a \u0633\u064a\u062d\u0642\u0642\u0647\u0627 \u0627\u0644\u0639\u0645\u064a\u0644 \u0637\u0648\u0627\u0644 \u0641\u062a\u0631\u0629 \u062d\u064a\u0627\u062a\u0647 \u0645\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0629) \u0628\u0646\u0633\u0628\u0629 1.6 \u0645\u0631\u0629 \u0639\u0646 \u063a\u064a\u0631\u0647\u0645.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0648\u0631\u063a\u0645 \u0623\u0646 \u0625\u0645\u0643\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0639\u0628\u0631 \u0642\u0646\u0648\u0627\u062a \u0645\u062a\u0639\u062f\u062f\u0629 \u0645\u0627 \u062a\u0632\u0627\u0644 \u063a\u064a\u0631 \u0645\u064f\u0633\u062a\u063a\u0644\u0629 \u0628\u0627\u0644\u0634\u0643\u0644 \u0627\u0644\u0643\u0627\u0641\u064a\u061b \u0625\u0644\u0627 \u0623\u0646\u0647 \u064a\u064f\u062a\u0648\u0642\u0639 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0639\u0627\u0645 2025 \u0646\u0642\u0637\u0629 \u062a\u062d\u0648\u0651\u0644 \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0645\u062c\u0627\u0644\u060c \u0644\u0627 \u0633\u064a\u0651\u0645\u0627 \u062d\u064a\u0646 \u062a\u0642\u062a\u0631\u0646 \u0647\u0630\u0647 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0628\u0625\u0645\u0643\u0627\u0646\u0627\u062a \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a. \u0641\u0628\u0641\u0636\u0644 \u0642\u062f\u0631\u062a\u0647 \u0639\u0644\u0649 \u062c\u0645\u0639 \u0648\u062a\u0641\u0639\u064a\u0644 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0648\u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0639\u0644\u0649 \u0646\u0637\u0627\u0642 \u0648\u0627\u0633\u0639\u060c \u064a\u0634\u0643\u0651\u0644 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0623\u062f\u0627\u0629 \u0642\u0648\u064a\u0629 \u0641\u064a \u0633\u0639\u064a \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0646\u062d\u0648 \u062a\u062d\u0633\u064a\u0646 \u0647\u0630\u0647 \u0627\u0644\u062a\u062c\u0631\u0628\u0629.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0648\u0643\u0644\u0645\u0627 \u0627\u0633\u062a\u062b\u0645\u0631\u062a \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u064a \u062a\u062d\u0644\u064a\u0644 \u0628\u064a\u0627\u0646\u0627\u062a\u0647\u0627 \u0644\u0627\u0633\u062a\u062e\u0644\u0627\u0635 \u0631\u0624\u0649 \u0639\u0645\u064a\u0642\u0629 \u062d\u0648\u0644 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u0627\u0631\u062a\u0641\u0639\u062a \u0641\u0631\u0635\u062a\u0647\u0627 \u0641\u064a \u062a\u062d\u0642\u064a\u0642 \u0645\u0643\u0627\u0633\u0628 \u062c\u0648\u0647\u0631\u064a\u0629. \u0630\u0644\u0643 \u0623\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0630\u064a\u0646 \u064a\u0646\u062e\u0631\u0637\u0648\u0646 \u0641\u064a \u062a\u062c\u0631\u0628\u0629 \u062a\u0633\u0648\u0651\u0642 \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u064a\u0645\u064a\u0644\u0648\u0646 \u0625\u0644\u0649 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0623\u0643\u062b\u0631\u060c \u0648\u064a\u062a\u0645\u062a\u0639\u0648\u0646 \u0628\u0648\u0644\u0627\u0621 \u0623\u0639\u0644\u0649 \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0623\u0648\u0644\u0626\u0643 \u0627\u0644\u0630\u064a\u0646 \u064a\u0643\u062a\u0641\u0648\u0646 \u0628\u0627\u0644\u062a\u0633\u0648\u0651\u0642 \u0639\u0628\u0631 \u0642\u0646\u0627\u0629 \u0631\u0642\u0645\u064a\u0629 \u0648\u0627\u062d\u062f\u0629\u060c \u0648\u0647\u0648 \u0645\u0627 \u064a\u062c\u0639\u0644 \u0645\u0646 \u0647\u0630\u0627 \u0627\u0644\u0627\u062a\u062c\u0627\u0647 \u0623\u062d\u062f \u0623\u0647\u0645 \u0631\u0643\u0627\u0626\u0632 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u0639\u0627\u0645 2025.<\/span><\/p>\n<h3><span style=\"font-weight: 400; font-size: 20px;\">6. \u0627\u062a\u062c\u0627\u0647\u0627\u062a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u0639\u0627\u0645 2025: \u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u062a\u0631\u062a\u0642\u064a \u0628\u062f\u0639\u0645 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0648\u062a\u0639\u0644\u0651\u0645 \u0627\u0644\u0622\u0644\u0629<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u062a\u062a\u0645\u062d\u0648\u0631 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0646\u0627\u062c\u062d\u0629 \u062d\u0648\u0644 \u062a\u0642\u062f\u064a\u0645 \u062e\u062f\u0645\u0629 \u0641\u0639\u0651\u0627\u0644\u0629 \u0648\u0633\u0631\u064a\u0639\u0629 \u062a\u0633\u062a\u062c\u064a\u0628 \u0644\u0645\u0637\u0627\u0644\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u064f\u0639\u0627\u0644\u062c \u0645\u0634\u0643\u0644\u0627\u062a\u0647\u0645 \u062f\u0648\u0646 \u062a\u0623\u062e\u064a\u0631. \u0648\u0627\u0644\u064a\u0648\u0645\u060c \u062a\u0639\u062a\u0645\u062f \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u0634\u0643\u0644 \u0645\u062a\u0632\u0627\u064a\u062f \u0639\u0644\u0649 \u0628\u0648\u062a\u0627\u062a \u0627\u0644\u0645\u062d\u0627\u062f\u062b\u0629 \u0627\u0644\u0645\u062f\u0639\u0648\u0645\u0629 \u0628\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0644\u062a\u0642\u062f\u064a\u0645 \u0647\u0630\u0627 \u0627\u0644\u0645\u0633\u062a\u0648\u0649 \u0645\u0646 \u0627\u0644\u062e\u062f\u0645\u0629\u060c \u0648\u0647\u0648 \u0627\u062a\u062c\u0627\u0647 \u0633\u064a\u0648\u0627\u0635\u0644 \u0627\u0644\u0646\u0645\u0648 \u0641\u064a \u0639\u0627\u0645 2025.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0648\u0644\u0627 \u064a\u0645\u0627\u0646\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0647\u0630\u0627 \u0627\u0644\u062a\u062d\u0648\u0651\u0644\u060c \u0645\u0627 \u062f\u0627\u0645\u062a \u0627\u0644\u062a\u0642\u0646\u064a\u0629 \u062a\u064f\u0644\u0628\u0651\u064a \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647\u0645 \u0628\u0643\u0641\u0627\u0621\u0629. \u0641\u0642\u062f \u0623\u0638\u0647\u0631\u062a <\/span><a href=\"https:\/\/www.fastcompany.com\/91077457\/brands-speedy-customer-service-ai-chatbots-not-junky-ai-content\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u062f\u0631\u0627\u0633\u0629<\/span><\/a><span style=\"font-weight: 400;\"> \u0623\u0646 73.5% \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0644\u0627 \u064a\u0645\u0627\u0646\u0639\u0648\u0646 \u0623\u0646 \u062a\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0639\u0628\u0631 \u0642\u0646\u0648\u0627\u062a\u0647\u0627 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0644\u062a\u0633\u0631\u064a\u0639 \u0627\u0644\u062e\u062f\u0645\u0629. \u0625\u0644\u0627 \u0623\u0646 \u0647\u0630\u0627 \u0627\u0644\u062d\u0645\u0627\u0633 \u0644\u0645 \u064a\u0634\u0645\u0644 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0645\u0648\u0644\u0651\u062f \u0628\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0648\u0645\u0639 \u062a\u0633\u0627\u0631\u0639 \u062a\u0637\u0648\u0651\u0631 \u0647\u0630\u0647 \u0627\u0644\u062a\u0642\u0646\u064a\u0627\u062a\u060c \u0645\u0646 \u0627\u0644\u0645\u062a\u0648\u0642\u0639 \u0623\u0646 \u062a\u0639\u062a\u0645\u062f \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u0634\u0643\u0644 \u0623\u0643\u0628\u0631 \u0639\u0644\u0649 \u0628\u0648\u062a\u0627\u062a \u0645\u062d\u0627\u062f\u062b\u0629 \u0623\u0643\u062b\u0631 \u0630\u0643\u0627\u0621\u064b\u060c \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u062a\u0646\u0628\u0624\u064a\u0629\u060c \u0648\u0623\u062f\u0648\u0627\u062a \u0623\u062a\u0645\u062a\u0629 \u0645\u062a\u0642\u062f\u0645\u0629 \u0644\u062a\u0642\u062f\u064a\u0645 \u0631\u062f\u0648\u062f \u062f\u0642\u064a\u0642\u0629 \u0648\u0633\u0631\u064a\u0639\u0629 \u0639\u0644\u0649 \u0627\u0633\u062a\u0641\u0633\u0627\u0631\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0625\u0646 \u0627\u0644\u0623\u0645\u0631 \u0644\u0627 \u064a\u0642\u062a\u0635\u0631 \u0639\u0644\u0649 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0644\u062d\u0638\u064a\u060c \u0628\u0644 \u064a\u0645\u062a\u062f \u0625\u0644\u0649 \u0641\u0643\u0631\u0629 \u062f\u0645\u062c \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0641\u064a \u0645\u062e\u062a\u0644\u0641 <\/span><a href=\"https:\/\/uxwritingar.com\/staging\/customer-experience\/25980\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u0645\u0631\u0627\u062d\u0644 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/span><\/a><span style=\"font-weight: 400;\">. \u0648\u0642\u062f \u0623\u0638\u0647\u0631\u062a <\/span><a href=\"https:\/\/www.capgemini.com\/news\/press-releases\/almost-60-of-organizations-are-implementing-or-exploring-generative-ai-in-marketing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u062f\u0631\u0627\u0633\u0629 \u0635\u0627\u062f\u0631\u0629 \u0639\u0646 Capgemini<\/span><\/a><span style=\"font-weight: 400;\"> \u0641\u064a \u0623\u0648\u0627\u062e\u0631 \u0627\u0644\u0639\u0627\u0645 \u0627\u0644\u0645\u0627\u0636\u064a \u0623\u0646 \u0645\u0627 \u064a\u0642\u0631\u0628 \u0645\u0646 60% \u0645\u0646 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0628\u062f\u0623\u062a \u0641\u0639\u0644\u064a\u0627\u064b \u0641\u064a \u062f\u0645\u062c \u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0627\u0644\u062a\u0648\u0644\u064a\u062f\u064a \u0636\u0645\u0646 \u062c\u0647\u0648\u062f\u0647\u0627 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629.<\/span><\/p>\n<p><b>\u0627\u0642\u0631\u0623 \u0623\u064a\u0636\u0627\u064b: <\/b><a href=\"https:\/\/uxwritingar.com\/staging\/customer-experience\/39947\" target=\"_blank\" rel=\"noopener\"><b>13 \u0637\u0631\u064a\u0642\u0629 \u0644\u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a<\/b><\/a><\/p>\n<h3><span style=\"font-weight: 400; font-size: 20px;\">7. \u0627\u0633\u062a\u0628\u0627\u0642 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621: \u062d\u0642\u0628\u0629 \u062c\u062f\u064a\u062f\u0629 \u0645\u0646 \u0627\u0644\u062a\u0641\u0627\u0639\u0644<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u0644\u0645 \u062a\u0639\u062f \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0646\u0627\u062c\u062d\u0629 \u062a\u0639\u062a\u0645\u062f \u0646\u0647\u062c &#8220;\u0627\u0646\u062a\u0638\u0627\u0631 \u0631\u062f \u0627\u0644\u0641\u0639\u0644&#8221; \u0644\u0641\u0647\u0645 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0639\u0645\u0644\u0627\u0626\u0647\u0627\u061b \u0628\u0644 \u0628\u0627\u062a\u062a \u062a\u0633\u062a\u0628\u0642 \u0627\u0644\u0623\u062d\u062f\u0627\u062b\u060c \u0648\u062a\u0633\u0639\u0649 \u0644\u062a\u0639\u0645\u064a\u0642 \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0648\u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0642\u0628\u0644 \u0623\u0646 \u064a\u064f\u0628\u0627\u062f\u0631 \u0647\u0648 \u0628\u0627\u0644\u062a\u0648\u0627\u0635\u0644.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0648\u0642\u062f \u0643\u0634\u0641\u062a <\/span><a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2020-10-19-gartner-says-organizations-need-to-move-from-a-reacti\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u062f\u0631\u0627\u0633\u0629 \u0623\u062c\u0631\u062a\u0647\u0627 Gartner<\/span><\/a><span style=\"font-weight: 400;\"> \u0623\u0646 13% \u0641\u0642\u0637 \u0645\u0646 \u0623\u0635\u0644 6000 \u0639\u0645\u064a\u0644 \u0634\u0645\u0644\u0647\u0645 \u0627\u0644\u0627\u0633\u062a\u0637\u0644\u0627\u0639 \u0623\u0641\u0627\u062f\u0648\u0627 \u0628\u062a\u0644\u0642\u0651\u064a\u0647\u0645 \u062e\u062f\u0645\u0627\u062a \u0627\u0633\u062a\u0628\u0627\u0642\u064a\u0629. \u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u0641\u0642\u062f \u0623\u0638\u0647\u0631\u062a \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0623\u0646 \u0647\u0630\u0627 \u0627\u0644\u0646\u0648\u0639 \u0645\u0646 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u064a\u064f\u062d\u0633\u0651\u0646 \u0645\u0624\u0634\u0631 \u0635\u0627\u0641\u064a \u0627\u0644\u0645\u0631\u0648\u062c\u064a\u0646 (NPS) \u0648\u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0645\u0642\u062f\u0627\u0631 \u0646\u0642\u0637\u0629 \u0648\u0627\u062d\u062f\u0629 (\u062a\u064f\u0642\u0627\u0633 \u0647\u0630\u0647 \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0628\u0627\u0644\u0646\u0642\u0627\u0637).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0644\u0643\u0646 \u0643\u064a\u0641 \u064a\u0645\u0643\u0646 \u0627\u0633\u062a\u0628\u0627\u0642 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u061f \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0646\u0627\u062a\u062c\u0629 \u0639\u0646 \u0627\u0644\u0627\u0633\u062a\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0648\u0645\u0631\u0627\u0642\u0628\u0629 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u060c \u0648\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u062a\u063a\u0630\u064a\u0629 \u0627\u0644\u0631\u0627\u062c\u0639\u0629\u060c \u064a\u0645\u0643\u0646 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0633\u0644\u0648\u0643\u064a\u0627\u062a \u0648\u0627\u0644\u0631\u0624\u0649 \u0627\u0644\u0646\u0648\u0639\u064a\u0629 \u0628\u0634\u0643\u0644 \u0627\u0633\u062a\u0628\u0627\u0642\u064a \u0644\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0642\u0628\u0644 \u0623\u0646 \u062a\u0638\u0647\u0631.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0648\u062a\u064f\u062d\u0642\u0642 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u062a\u0628\u0646\u0651\u0649 \u0647\u0630\u0627 \u0627\u0644\u0646\u0647\u062c \u0639\u0628\u0631 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u0646\u0628\u064a\u0647\u0647\u0645 \u0628\u0627\u0644\u0645\u0634\u0643\u0644\u0627\u062a \u0642\u0628\u0644 \u0648\u0642\u0648\u0639\u0647\u0627\u060c \u0646\u062a\u0627\u0626\u062c \u0627\u0633\u062a\u062b\u0646\u0627\u0626\u064a\u0629 \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u0627\u0644\u0648\u0644\u0627\u0621\u060c \u0648\u0627\u0644\u0627\u0646\u0637\u0628\u0627\u0639 \u0627\u0644\u062c\u064a\u062f \u0639\u0646 \u0627\u0644\u0639\u0644\u0627\u0645\u0629\u060c \u0648\u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a\u060c \u0648\u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631. \u0644\u0630\u0627\u064a\u064f\u0639\u062a\u0628\u0631 \u0627\u0633\u062a\u0628\u0627\u0642 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0646 \u0623\u0647\u0645 \u0627\u062a\u062c\u0627\u0647\u0627\u062a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u0639\u0627\u0645 2025.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u0627\u0644\u0631\u0647\u0627\u0646 \u0639\u0644\u0649 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621: \u0645\u0647\u0645\u0629 \u0635\u0639\u0628\u0629 \u0648\u0644\u0643\u0646\u0647\u0627 \u0645\u062d\u0648\u0631\u064a\u0629<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0645\u0646 \u0627\u0644\u0645\u0624\u0643\u062f \u0623\u0646\u0651 \u062a\u0642\u062f\u064a\u0645 \u062a\u062c\u0631\u0628\u0629 \u0639\u0645\u0644\u0627\u0621 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\u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0636\u0645\u0646 \u0642\u0627\u0626\u0645\u0629 \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u062a\u062c\u0627\u0631\u0628 \u0627\u0644\u0633\u064a\u0626\u0629\u060c \u0641\u0647\u0646\u0627\u0643 \u062e\u0645\u0633\u0629 \u0645\u0639\u0627\u064a\u064a\u0631 \u0623\u0633\u0627\u0633\u064a\u0629 \u064a\u062c\u0628 \u0639\u0644\u064a\u0643 \u0627\u0644\u0627\u0644\u062a\u0632\u0627\u0645 \u0628\u0647\u0627 \u0636\u0645\u0646 \u0627\u062a\u062c\u0627\u0647\u0627\u062a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u0639\u0627\u0645 2025:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0627\u0644\u0633\u0631\u0639\u0629:<\/b><span style=\"font-weight: 400;\"> \u0623\u0635\u0628\u062d\u062a \u0633\u0631\u0639\u0629 \u0627\u0644\u062e\u062f\u0645\u0629 \u0648\u0633\u0631\u0639\u0629 \u0627\u0644\u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0639\u0627\u0645\u0644\u0627\u064b 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\u0648\u0645\u0641\u0647\u0648\u0645.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0648\u0644\u0623\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0627\u062a\u062a \u0645\u0633\u0623\u0644\u0629 \u0645\u062d\u0648\u0631\u064a\u0629 \u0641\u064a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0627\u0644\u064a \u0644\u0644\u0634\u0631\u0643\u0627\u062a\u060c \u0623\u0638\u0647\u0631\u062a <\/span><a href=\"https:\/\/www.sap.com\/products\/crm.html?pdf-asset=2a77b8b6-ac7e-0010-bca6-c68f7e60039b&amp;page=1&amp;source=blogs-glo-FoC\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u062f\u0631\u0627\u0633\u0629 \u0635\u0627\u062f\u0631\u0629 \u0639\u0646 IDC<\/span><\/a><span style=\"font-weight: 400;\"> \u0634\u0645\u0644\u062a 1000 \u0645\u0646 \u0642\u0627\u062f\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0623\u0646 \u0645\u0627 \u064a\u0642\u0631\u0628 \u0645\u0646 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style=\"font-weight: 400; font-size: 20px;\">\u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u062a\u0648\u0642\u0639 \u062d\u062f\u0648\u062b\u0647 \u0639\u0627\u0645 2025 \u0628\u0645\u0627 \u064a\u062e\u0635 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u061f<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u0633\u064a\u0633\u062a\u0645\u0631 \u062a\u0633\u0627\u0631\u0639 \u0627\u0644\u062a\u0637\u0648\u0631\u0627\u062a \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0627\u0644\u062a\u064a \u0634\u0647\u062f\u0646\u0627\u0647\u0627 \u0641\u064a \u0627\u0644\u0633\u0646\u0648\u0627\u062a \u0627\u0644\u0623\u062e\u064a\u0631\u0629 \u0641\u064a \u0639\u0627\u0645 2025\u060c \u0648\u0633\u062a\u0635\u0628\u062d \u062d\u0644\u0648\u0644 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0622\u0644\u064a \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0623\u0643\u062b\u0631 \u0630\u0643\u0627\u0621\u064b. \u0633\u064a\u0648\u0641\u0651\u0631 \u062c\u064a\u0644 \u062c\u062f\u064a\u062f \u0645\u0646 \u0648\u0643\u0644\u0627\u0621 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u062e\u064a\u0627\u0631\u0627\u062a \u062e\u062f\u0645\u0629 \u0630\u0627\u062a\u064a\u0629 \u062a\u0641\u0627\u0639\u0644\u064a\u0629 \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0639\u0628\u0631 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0635\u0648\u062a\u064a\u0629 \u0648\u0627\u0644\u0631\u0642\u0645\u064a\u0629.<\/span><\/p>\n<h3><span style=\"font-weight: 400; font-size: 20px;\">\u0643\u064a\u0641 \u0633\u062a\u0643\u0648\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0641\u064a \u0639\u0627\u0645 2030\u061f<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u0648\u0641\u0642\u064b\u0627 <\/span><a href=\"https:\/\/www.electronicspecifier.com\/news\/analysis\/what-will-customer-experience-look-like-in-2030#:~:text=According%20to%20the%20research%2C%20by,be%20completed%20by%20smart%20machines.\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u0644\u0644\u0623\u0628\u062d\u0627\u062b<\/span><\/a><span style=\"font-weight: 400;\">\u060c \u0628\u062d\u0644\u0648\u0644 \u0639\u0627\u0645 2030\u060c \u0633\u062a\u064f\u0646\u062c\u0632 67% \u0645\u0646 \u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u064a\u0646 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 (\u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a\u060c \u0648\u0627\u0644\u0647\u0648\u0627\u062a\u0641 \u0627\u0644\u0645\u062d\u0645\u0648\u0644\u0629\u060c \u0648\u063a\u064a\u0631\u0647\u0627) \u0628\u0648\u0627\u0633\u0637\u0629 \u0627\u0644\u0622\u0644\u0627\u062a \u0627\u0644\u0630\u0643\u064a\u0629 \u0628\u062f\u0644\u064b\u0627 \u0645\u0646 \u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0646 \u0627\u0644\u0628\u0634\u0631\u060c \u0648\u0633\u062a\u064f\u0646\u062c\u0632 69% \u0645\u0646 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u062a\u062e\u0630\u0629 \u0623\u062b\u0646\u0627\u0621 \u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0648\u0627\u0633\u0637\u0629 \u0627\u0644\u0622\u0644\u0627\u062a \u0627\u0644\u0630\u0643\u064a\u0629.<\/span><\/p>\n<p><span style=\"font-size: 8px;\"><b>\u0627\u0644\u0645\u0642\u0627\u0644_\u0645\u062a\u0631\u062c\u0645_\u0628\u062a\u0635\u0631\u0651\u0641_\u0645\u0646_\u0627\u0644\u0645\u0635\u062f\u0631: <\/b><a href=\"https:\/\/www.the-future-of-commerce.com\/2024\/11\/08\/customer-experience-trends-2025-cx\/\" target=\"_blank\" rel=\"noopener\"><b>https:\/\/www.the-future-of-commerce.com\/2024\/11\/08\/customer-experience-trends-2025-cx\/<\/b><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0631\u063a\u0645 \u0627\u0644\u062a\u062d\u0648\u0651\u0644\u0627\u062a \u0627\u0644\u062c\u0630\u0631\u064a\u0629 \u0641\u064a \u0637\u064f\u0631\u064f\u0642 \u0627\u0644\u0628\u064a\u0639 \u0648\u0627\u0644\u0634\u0631\u0627\u0621 \u0627\u0644\u064a\u0648\u0645\u060c \u062a\u0628\u0642\u0649 \u062a\u0637\u0644\u0651\u0639\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0647\u064a \u0646\u0641\u0633\u0647\u0627 \u062b\u0627\u0628\u062a\u0629 \u0639\u0646\u062f \u0641\u0643\u0631\u0629 \u0648\u0627\u062d\u062f\u0629: \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u062a\u062c\u0631\u0628\u0629 \u0627\u0633\u062a\u062b\u0646\u0627\u0626\u064a\u0629 \u0633\u0648\u0627\u0621 \u0641\u064a \u0633\u064a\u0627\u0642 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0628\u064a\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a (B2B) \u0623\u0648 \u0628\u064a\u0646 \u0627\u0644\u0634\u0631\u0643\u0629 \u0648\u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0645\u0628\u0627\u0634\u0631\u0629 (B2C). \u0648\u0628\u0627\u062a\u064e \u0645\u0646 \u0627\u0644\u0645\u0639\u0631\u0648\u0641 \u0623\u0646 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0642\u062f\u0645 \u062a\u062c\u0631\u0628\u0629 \u0636\u0639\u064a\u0641\u0629 \u0644\u0627 \u062a\u062e\u0633\u0631 \u0639\u0645\u0644\u0627\u0621\u0647\u0627 \u0641\u062d\u0633\u0628\u060c \u0628\u0644 \u0642\u062f \u062a\u0635\u0628\u062d \u0645\u0648\u0636\u0639 \u062a\u062d\u0630\u064a\u0631 \u0628\u064a\u0646 \u0627\u0644\u0623\u0635\u062f\u0642\u0627\u0621 [&hellip;]<\/p>\n","protected":false},"author":389,"featured_media":40087,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_gspb_post_css":"","content-type":"","footnotes":""},"categories":[563],"tags":[379,961,959,960,473,343],"class_list":["post-39989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience","tag-customer-experience","tag-cx-trends","tag-----2025","tag-960","tag-473","tag-343"],"acf":[],"_links":{"self":[{"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/posts\/39989","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/users\/389"}],"replies":[{"embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/comments?post=39989"}],"version-history":[{"count":0,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/posts\/39989\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/media\/40087"}],"wp:attachment":[{"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/media?parent=39989"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/categories?post=39989"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/tags?post=39989"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}