{"id":37654,"date":"2024-12-21T20:43:27","date_gmt":"2024-12-21T18:43:27","guid":{"rendered":"https:\/\/uxwritingar.com\/staging\/?p=37654"},"modified":"2025-08-07T15:46:33","modified_gmt":"2025-08-07T12:46:33","slug":"%d8%af%d9%84%d9%8a%d9%84%d9%83-%d8%a5%d9%84%d9%89-%d9%85%d8%b9%d8%b1%d9%81%d8%a9-%d8%a3%d8%b3%d8%a7%d8%b3%d9%8a%d8%a7%d8%aa-%d8%aa%d8%b5%d9%85%d9%8a%d9%85-%d8%a7%d9%84%d8%ae%d8%af%d9%85%d8%a9-service","status":"publish","type":"post","link":"https:\/\/uxwritingar.com\/staging\/user-experience\/37654\/","title":{"rendered":"\u062f\u0644\u064a\u0644\u0643 \u0625\u0644\u0649 \u0645\u0639\u0631\u0641\u0629 \u0623\u0633\u0627\u0633\u064a\u0627\u062a \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u062e\u062f\u0645\u0629 (Service Design)"},"content":{"rendered":"<h2><strong>\u0645\u0627 \u0647\u0648 \u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u062e\u062f\u0645\u0629 (Service Definition)\u061f<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">\u064a\u0645\u064a\u0651\u0632 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a \u0628\u0648\u0636\u0648\u062d \u0628\u064a\u0646 \u0627\u0644\u0633\u0644\u0639 (goods) \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a (services).<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u0627\u0644\u0633\u0644\u0639<\/strong> \u0645\u0644\u0645\u0648\u0633\u0629 \u0648\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643 \u0645\u062b\u0644: \u0627\u0644\u0623\u0642\u0644\u0627\u0645 \u0648\u0627\u0644\u0646\u0638\u0627\u0631\u0627\u062a \u0627\u0644\u0634\u0645\u0633\u064a\u0629 \u0623\u0648 \u0627\u0644\u0623\u062d\u0630\u064a\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u0627\u0644\u062e\u062f\u0645\u0627\u062a<\/strong> \u0647\u064a \u062a\u0628\u0627\u062f\u0644\u0627\u062a \u0644\u062d\u0638\u064a\u0629 \u063a\u064a\u0631 \u0645\u0644\u0645\u0648\u0633\u0629 \u0648\u0644\u0627 \u062a\u0624\u062f\u064a \u0625\u0644\u0649 \u0627\u0644\u0645\u0644\u0643\u064a\u0629 \u0645\u062b\u0644: \u0627\u0644\u0639\u0644\u0627\u062c \u0627\u0644\u0637\u0628\u064a \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u0628\u0631\u064a\u062f\u064a\u0629 \u0623\u0648 \u0627\u0644\u0646\u0642\u0644 \u0627\u0644\u0639\u0627\u0645.<\/span><\/li>\n<\/ul>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">\u0623\u0645\u0627 \u0627\u0644\u064a\u0648\u0645\u060c \u0644\u0645 \u064a\u0639\u062f \u0647\u0646\u0627\u0643 \u0641\u0631\u0642 \u0648\u0627\u0636\u062d \u0628\u064a\u0646 \u0627\u0644\u0633\u0644\u0639 \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a. \u0641\u0645\u062b\u0644\u0627\u064b \u0623\u064a \u0623\u063a\u0646\u064a\u0629 \u0628\u0635\u064a\u063a\u0629 (\u0645\u0644\u0641 mp3) \u062a\u064f\u0639\u062a\u0628\u0631 \u0645\u0646\u062a\u062c\u0627\u064b \u064a\u0645\u0643\u0646 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u064a\u0647 \u0639\u0628\u0631 \u062e\u062f\u0645\u0629 \u0645\u062b\u0644 Spotify \u0623\u0648 Apple Music. \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0642\u062f \u064a\u0643\u0648\u0646 \u0647\u0630\u0627 \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0627\u0644\u0645\u0646\u062a\u062c (\u0627\u0644\u0633\u0644\u0639\u0629) \u0648\u0627\u0644\u062e\u062f\u0645\u0629 &#8211; \u0623\u064a \u0627\u0645\u062a\u0644\u0627\u0643 \u0645\u0644\u0641 \u0627\u0644\u0635\u0648\u062a \u0645\u0642\u0627\u0631\u0646\u0629\u064b \u0628\u0628\u062b \u0627\u0644\u0623\u063a\u0646\u064a\u0629 &#8211; \u0645\u062a\u0634\u0627\u0628\u0647\u0627\u064b \u062a\u0642\u0631\u064a\u0628\u0627\u064b \u0641\u064a \u062d\u064a\u0646 \u0623\u0646\u0647\u0645\u0627 \u0645\u062e\u062a\u0644\u0641\u0627\u0646 \u062a\u0645\u0627\u0645\u0627\u064b \u062e\u0644\u0641 \u0627\u0644\u0643\u0648\u0627\u0644\u064a\u0633.<\/span><\/p>\n<p><b>\u0628\u0639\u0628\u0627\u0631\u0629 \u0623\u062e\u0631\u0649:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u0634\u0631\u0627\u0621 \u0645\u0644\u0641 mp3 \u064a\u0639\u0646\u064a \u0627\u0645\u062a\u0644\u0627\u0643\u0643 \u0644\u0647 \u0628\u0634\u0643\u0644 \u062f\u0627\u0626\u0645 (\u0633\u0644\u0639\u0629)\u060c \u0628\u064a\u0646\u0645\u0627 \u0627\u0633\u062a\u0645\u0627\u0639\u0643 \u0644\u0644\u0623\u063a\u0646\u064a\u0629 \u0639\u0628\u0631 Spotify \u064a\u0639\u0646\u064a \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0643 \u0644\u062e\u062f\u0645\u0629 \u062a\u062a\u064a\u062d \u0644\u0643 \u0633\u0645\u0627\u0639 \u0627\u0644\u0623\u063a\u0627\u0646\u064a \u0645\u0642\u0627\u0628\u0644 \u0627\u0634\u062a\u0631\u0627\u0643 \u0623\u0648 \u0625\u0639\u0644\u0627\u0646\u0627\u062a (\u062e\u062f\u0645\u0629). \u0645\u0646 \u0648\u062c\u0647\u0629 \u0646\u0638\u0631\u0643 \u0643\u0645\u0633\u062a\u062e\u062f\u0645 \u0641\u0643\u0644\u0627\u0647\u0645\u0627 \u064a\u0648\u0641\u0651\u0631 \u0644\u0643 \u0627\u0644\u0647\u062f\u0641 \u0648\u0647\u0648 \u0633\u0645\u0627\u0639 \u0627\u0644\u0623\u063a\u0646\u064a\u0629\u060c \u0625\u0644\u0627 \u0623\u0646 \u0637\u0628\u064a\u0639\u0629 \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0643\u0644 \u0645\u0646\u0647\u0645\u0627 \u0645\u062e\u062a\u0644\u0641\u0629 \u062a\u0645\u0627\u0645\u0627\u064b.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-37680 size-full\" src=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/12\/Frame-1-1-scaled.jpg\" alt=\"\u062f\u0644\u064a\u0644\u0643 \u0625\u0644\u0649 \u0645\u0639\u0631\u0641\u0629 \u0623\u0633\u0627\u0633\u064a\u0627\u062a \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u062e\u062f\u0645\u0629 (Service Design)\" width=\"2560\" height=\"1440\" srcset=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/12\/Frame-1-1-scaled.jpg 2560w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/12\/Frame-1-1-300x169.jpg 300w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/12\/Frame-1-1-1024x576.jpg 1024w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/12\/Frame-1-1-768x432.jpg 768w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/12\/Frame-1-1-1536x864.jpg 1536w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/12\/Frame-1-1-2048x1152.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u0645\u0639 \u062a\u0632\u0627\u064a\u062f \u062a\u0639\u0642\u064a\u062f \u0627\u0644\u062e\u062f\u0645\u0627\u062a\u060c \u062a\u0632\u062f\u0627\u062f \u0643\u0630\u0644\u0643 \u0627\u0644\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u062f\u0639\u0645\u0647\u0627 \u0623\u0643\u062b\u0631. \u063a\u0627\u0644\u0628\u0627\u064b \u0645\u0627 \u062a\u062a\u0639\u0637\u0651\u0644 \u062a\u062c\u0627\u0631\u0628 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0628\u0633\u0628\u0628 \u062a\u0642\u0635\u064a\u0631 \u0641\u064a \u0627\u0644\u062a\u0646\u0638\u064a\u0645 \u0627\u0644\u062f\u0627\u062e\u0644\u064a. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0645\u062a\u0649 \u0643\u0627\u0646\u062a \u0622\u062e\u0631 \u0645\u0631\u0629 \u0627\u062a\u0635\u0644\u062a \u0628\u0627\u0644\u062e\u0637 \u0627\u0644\u0633\u0627\u062e\u0646 \u0644\u0644\u062f\u0639\u0645 \u0648\u0627\u0644\u0645\u0633\u0627\u0639\u062f\u0629 \u0648\u0642\u062f\u0651\u0645\u062a \u0628\u064a\u0627\u0646\u0627\u062a\u0643 \u0627\u0644\u0634\u062e\u0635\u064a\u0629 \u062b\u0645 \u062a\u0645\u0651 \u062a\u062d\u0648\u064a\u0644\u0643 \u0625\u0644\u0649 \u0645\u0648\u0638\u0651\u0641 \u0622\u062e\u0631 \u064a\u0637\u0644\u0628 \u0645\u0646\u0643 \u062a\u0643\u0631\u0627\u0631 \u0646\u0641\u0633 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u064a \u0642\u062f\u0651\u0645\u062a\u0647\u0627 \u0628\u0627\u0644\u0641\u0639\u0644\u061f \u0647\u0630\u0647 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u062a\u0645\u062b\u0651\u0644 \u0646\u0642\u0637\u0629 \u0623\u0644\u0645 \u0646\u0627\u062a\u062c\u0629 \u0639\u0646 \u0639\u064a\u0648\u0628 \u0641\u064a \u0627\u0644\u0646\u0638\u0627\u0645 \u0627\u0644\u062f\u0627\u062e\u0644\u064a \u0633\u0628\u0628\u0647 \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u0625\u0647\u0645\u0627\u0644 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u062e\u062f\u0645\u0629.<\/span><\/p>\n<h2><strong>\u0645\u0627 \u0647\u0648 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u062e\u062f\u0645\u0629 (What is Service Design)\u061f<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">\u064a\u0646\u0635\u0628\u0651 \u0627\u0647\u062a\u0645\u0627\u0645 \u0645\u0639\u0638\u0645 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u062d\u0648\u0644 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u062a\u0633\u0644\u064a\u0645\u060c \u0648\u064a\u062a\u0645 \u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0645\u0624\u0633\u0633\u0629 (\u0627\u0644\u0648\u0642\u062a \u0648\u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0648\u0627\u0644\u062f\u0639\u0645 \u0627\u0644\u0644\u0648\u062c\u064a\u0633\u062a\u064a) \u0639\u0644\u0649 \u0627\u0644\u0645\u062e\u0631\u062c\u0627\u062a \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0648\u0627\u062c\u0647 \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u0648\u0623\u062b\u0646\u0627\u0621 \u0630\u0644\u0643 \u064a\u062a\u0645 \u0627\u0644\u062a\u063a\u0627\u0636\u064a \u0639\u0646 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629 (\u062a\u062c\u0631\u0628\u0629 \u0645\u0648\u0638\u0641\u064a \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0643\u0645\u062b\u0627\u0644). \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u062e\u062f\u0645\u0629 \u064a\u0631\u0643\u0651\u0632 \u062a\u062d\u062f\u064a\u062f\u0627\u064b \u0639\u0644\u0649 \u0647\u0630\u0647 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><strong>\u062a\u0639\u0631\u064a\u0641 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u062e\u062f\u0645\u0629:<\/strong>\u00a0<\/span><span style=\"font-weight: 400;\">\u0646\u0634\u0627\u0637 \u0645\u0639\u0646\u064a \u0628\u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0648\u062a\u0646\u0638\u064a\u0645 \u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0623\u0639\u0645\u0627\u0644 (\u0627\u0644\u0623\u0641\u0631\u0627\u062f\u060c \u0627\u0644\u0623\u062f\u0648\u0627\u062a\u060c \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a) \u0645\u0646 \u0623\u062c\u0644: <\/span><span style=\"font-weight: 400;\">1) \u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0648\u0638\u0641 \u0628\u0634\u0643\u0644 \u0645\u0628\u0627\u0634\u0631\u060c <\/span><span style=\"font-weight: 400;\">2) \u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0634\u0643\u0644 \u063a\u064a\u0631 \u0645\u0628\u0627\u0634\u0631.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">\u0645\u062b\u0627\u0644 \u0639\u0644\u0649 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u062e\u062f\u0645\u0629<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u062a\u062e\u064a\u0651\u0644 \u0645\u0637\u0639\u0645\u0627\u064b \u064a\u0639\u0645\u0644 \u0628\u0647 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646: \u0627\u0644\u0645\u0636\u064a\u0641\u060c \u0648\u0627\u0644\u0646\u0627\u062f\u0644\u060c \u0648\u0639\u0627\u0645\u0644 \u0627\u0644\u0646\u0638\u0627\u0641\u0629\u060c \u0648\u0627\u0644\u0637\u0647\u0627\u0629. \u064a\u0631\u0643\u0651\u0632 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u062e\u062f\u0645\u0629 \u0639\u0644\u0649 \u0643\u064a\u0641\u064a\u0629 \u0639\u0645\u0644 \u0627\u0644\u0645\u0637\u0639\u0645 \u0648\u0637\u0631\u064a\u0642\u0629 \u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u0637\u0639\u0627\u0645 \u0627\u0644\u0645\u0639\u062f\u0651\u060c \u0645\u0646 \u0634\u0631\u0627\u0621 \u0648\u0627\u0633\u062a\u0644\u0627\u0645 \u0645\u0643\u0648\u0651\u0646\u0627\u062a \u0627\u0644\u0623\u0643\u0644 \u0625\u0644\u0649 \u062a\u0648\u0638\u064a\u0641 \u0637\u0647\u0627\u0629 \u062c\u062f\u062f \u0625\u0644\u0649 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0628\u064a\u0646 \u0627\u0644\u0646\u0627\u062f\u0644 \u0648\u0627\u0644\u0637\u0628\u0651\u0627\u062e \u0628\u0634\u0623\u0646 \u062d\u0633\u0627\u0633\u064a\u0629 \u0623\u062d\u062f \u0627\u0644\u0632\u0628\u0627\u0626\u0646 \u0645\u0646 \u0637\u0639\u0627\u0645 \u0645\u0639\u064a\u0646.. \u0625\u0644\u062e. \u064a\u0644\u0639\u0628 \u0643\u0644 \u0647\u0624\u0644\u0627\u0621 \u062f\u0648\u0631\u0627\u064b \u0641\u064a \u0627\u0644\u0637\u0639\u0627\u0645 \u0627\u0644\u0630\u064a \u064a\u0635\u0644 \u0641\u064a \u0627\u0644\u0646\u0647\u0627\u064a\u0629 \u0625\u0644\u0649 \u0637\u0628\u0642 \u0627\u0644\u0632\u0628\u0648\u0646 (\u0627\u0644\u0639\u0645\u064a\u0644) \u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0623\u0646\u0647\u0645 \u0644\u064a\u0633\u0648\u0627 \u062c\u0632\u0621\u0627\u064b \u0645\u0628\u0627\u0634\u0631\u0627\u064b \u0645\u0646 \u062a\u062c\u0631\u0628\u062a\u0647. <\/span><span style=\"font-weight: 400;\">\u064a\u064f\u0645\u0643\u0646 \u0631\u0633\u0645 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u062e\u062f\u0645\u0629 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u062e\u0637\u0637 \u0627\u0644\u062e\u062f\u0645\u0629 (service blueprint)<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-37681 size-full\" src=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/12\/Frame-3-1-scaled.jpg\" alt=\"\u062f\u0644\u064a\u0644\u0643 \u0625\u0644\u0649 \u0645\u0639\u0631\u0641\u0629 \u0623\u0633\u0627\u0633\u064a\u0627\u062a \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u062e\u062f\u0645\u0629 (Service Design)\" width=\"2560\" height=\"1440\" srcset=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/12\/Frame-3-1-scaled.jpg 2560w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/12\/Frame-3-1-300x169.jpg 300w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/12\/Frame-3-1-1024x576.jpg 1024w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/12\/Frame-3-1-768x432.jpg 768w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/12\/Frame-3-1-1536x864.jpg 1536w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/12\/Frame-3-1-2048x1152.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<h2><strong>\u0639\u0646\u0627\u0635\u0631 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u062e\u062f\u0645\u0629<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">\u0643\u0645\u0627 \u0646\u0639\u0644\u0645\u060c \u0641\u064a <a href=\"https:\/\/uxwritingar.com\/staging\/user-experience\/37595\" target=\"_blank\" rel=\"noopener\">\u062a\u0635\u0645\u064a\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (UX Design)<\/a> \u064a\u062c\u0628 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0645\u062b\u0644:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0645\u0631\u0626\u064a\u0629<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u064a\u0632\u0627\u062a<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0623\u0648\u0627\u0645\u0631<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0643\u062a\u0627\u0628\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a (copywriting)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0647\u064a\u0643\u0644\u0629 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a (information architecture)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0648\u0627\u0644\u0645\u0632\u064a\u062f<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0648\u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0648\u062d\u062f\u0647 \u0644\u0627 \u064a\u0643\u0641\u064a\u060c \u0628\u0644 \u064a\u062c\u0628 \u0623\u064a\u0636\u0627\u064b \u062f\u0645\u062c \u0647\u0630\u0647 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0645\u0639\u0627\u064b \u0644\u0625\u0646\u0634\u0627\u0621 <a href=\"https:\/\/uxwritingar.com\/staging\/customer-experience\/35385\" target=\"_blank\" rel=\"noopener\">\u062a\u062c\u0631\u0628\u0629 \u0645\u0633\u062a\u062e\u062f\u0645 (UX)<\/a> \u0646\u0627\u062c\u062d\u0629.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>\u0644\u062d\u0633\u0646 \u0627\u0644\u062d\u0638<\/strong> \u064a\u062a\u0651\u0628\u0639 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u062e\u062f\u0645\u0629 \u0646\u0641\u0633 \u0627\u0644\u0641\u0643\u0631\u0629 \u062a\u0645\u0627\u0645\u0627\u064b. \u0647\u0646\u0627\u0643 \u0639\u062f\u0629 \u0639\u0646\u0627\u0635\u0631 \u064a\u062c\u0628 \u062a\u0635\u0645\u064a\u0645\u0647\u0627 \u0628\u0634\u0643\u0644 \u0635\u062d\u064a\u062d \u0648\u0643\u0630\u0644\u0643 \u062f\u0645\u062c\u0647\u0627 \u0645\u0639\u0627\u064b.<\/span><\/p>\n<p><strong>\u0639\u0646\u0627\u0635\u0631 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u062e\u062f\u0645\u0629:<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">1- \u0627\u0644\u0623\u0641\u0631\u0627\u062f<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2- \u0627\u0644\u0623\u062f\u0648\u0627\u062a<\/span><\/p>\n<p><span style=\"font-weight: 400;\">3- \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">1- \u0627\u0644\u0623\u0641\u0631\u0627\u062f<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u064a\u0634\u064a\u0631 \u0647\u0630\u0627 \u0627\u0644\u0639\u0646\u0635\u0631 \u0625\u0644\u0649 \u0623\u064a \u0634\u062e\u0635 \u064a\u064f\u0646\u0634\u0626 \u0627\u0644\u062e\u062f\u0645\u0629 \u0623\u0648 \u064a\u0633\u062a\u062e\u062f\u0645\u0647\u0627 \u0623\u0648 \u064a\u062a\u0623\u062b\u0631 \u0628\u0647\u0627 \u0628\u0634\u0643\u0644 \u063a\u064a\u0631 \u0645\u0628\u0627\u0634\u0631.<\/span><\/p>\n<p><strong>\ud83d\udc47 \u0625\u0644\u064a\u0643 \u0623\u0645\u062b\u0644\u0629 \u0639\u0644\u0649 \u0627\u0644\u0623\u0641\u0631\u0627\u062f:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0622\u062e\u0631\u0648\u0646 \u0627\u0644\u0630\u064a\u0646 \u064a\u064f\u0642\u0627\u0628\u0644\u0647\u0645 \u0627\u0644\u0639\u0645\u064a\u0644 \u062e\u0644\u0627\u0644 \u062a\u062c\u0631\u0628\u062a\u0647 \u0644\u0644\u062e\u062f\u0645\u0629<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0634\u0631\u0643\u0627\u0621<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">2- \u0627\u0644\u0623\u062f\u0648\u0627\u062a<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u064a\u0634\u064a\u0631 \u0647\u0630\u0627 \u0627\u0644\u0639\u0646\u0635\u0631 \u0625\u0644\u0649 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0645\u0627\u062f\u064a\u0629 \u0623\u0648 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 (\u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a) \u0627\u0644\u0644\u0627\u0632\u0645\u0629 \u0644\u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u062e\u062f\u0645\u0629 \u0628\u0646\u062c\u0627\u062d.<\/span><\/p>\n<p><strong>\ud83d\udc47 \u0625\u0644\u064a\u0643 \u0623\u0645\u062b\u0644\u0629 \u0639\u0644\u0649 \u0627\u0644\u0623\u062f\u0648\u0627\u062a:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0641\u0636\u0627\u0621 \u0627\u0644\u0645\u0627\u062f\u064a: \u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u0645\u062a\u062c\u0631\u060c \u0646\u0627\u0641\u0630\u0629 \u0627\u0644\u0635\u0631\u0627\u0641 (\u0641\u064a \u0627\u0644\u0628\u0646\u0648\u0643)\u060c \u063a\u0631\u0641\u0629 \u0627\u0644\u0645\u0624\u062a\u0645\u0631\u0627\u062a<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u062a\u0645 \u0645\u0646 \u062e\u0644\u0627\u0644\u0647\u0627 \u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u062e\u062f\u0645\u0629:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0648\u064a\u0628<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u062f\u0648\u0646\u0627\u062a<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0623\u0634\u064a\u0627\u0621 \u0648\u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062c\u0627\u0646\u0628\u064a\u0629:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u0644\u0641\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0645\u0627\u062f\u064a\u0629<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">3- \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u0648\u064a\u064f\u0642\u0635\u062f \u0628\u0647\u0627 \u0623\u064a \u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0623\u0648 \u062e\u0637\u0648\u0627\u062a \u0648\u0633\u064a\u0631 \u0639\u0645\u0644 \u0645\u0639\u064a\u0646 \u064a\u0624\u062f\u064a\u0647\u0627 \u0627\u0644\u0645\u0648\u0638\u0641 \u0623\u0648 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0637\u0648\u0627\u0644 \u0641\u062a\u0631\u0629 \u0627\u0644\u062e\u062f\u0645\u0629.<\/span><\/p>\n<p><strong>\ud83d\udc47 \u0625\u0644\u064a\u0643 \u0623\u0645\u062b\u0644\u0629 \u0639\u0644\u0649 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0633\u062d\u0628 \u0627\u0644\u0623\u0645\u0648\u0627\u0644 \u0645\u0646 \u0627\u0644\u0635\u0631\u0627\u0641 \u0627\u0644\u0622\u0644\u064a<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062d\u0644 \u0645\u0634\u0643\u0644\u0629 \u0645\u0639\u064a\u0646\u0629 \u0639\u0628\u0631 \u0627\u0644\u062f\u0639\u0645<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u0642\u0627\u0628\u0644\u0629 \u0645\u0648\u0638\u0641 \u062c\u062f\u064a\u062f<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u0634\u0627\u0631\u0643\u0629 \u0645\u0644\u0641<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>\u0628\u0627\u0644\u0639\u0648\u062f\u0629 \u0625\u0644\u0649 \u0645\u062b\u0627\u0644 \u0627\u0644\u0645\u0637\u0639\u0645<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u0646\u062c\u062f \u0623\u0646 <strong>\u0627\u0644\u0623\u0641\u0631\u0627\u062f<\/strong> \u0647\u0645:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u0632\u0627\u0631\u0639\u0648\u0646 \u0627\u0644\u0630\u064a\u0646 \u064a\u0632\u0631\u0639\u0648\u0646 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u062f\u0631\u0627\u0621 \u0627\u0644\u0645\u0637\u0627\u0639\u0645<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0637\u0647\u0627\u0629<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u0642\u062f\u0651\u0645\u064a \u0627\u0644\u0637\u0639\u0627\u0645 (waiters)<\/span><\/li>\n<\/ul>\n<p><strong>\u0648\u0627\u0644\u0623\u062f\u0648\u0627\u062a:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u0637\u0628\u062e<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u0643\u0648\u0646\u0627\u062a \u0627\u0644\u0648\u0635\u0641\u0627\u062a<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0628\u0631\u0627\u0645\u062c \u0646\u0642\u0627\u0637 \u0627\u0644\u0628\u064a\u0639 (POS)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0632\u064a \u0627\u0644\u0631\u0633\u0645\u064a \u0644\u0644\u0639\u0627\u0645\u0644\u064a\u0646<\/span><\/li>\n<\/ul>\n<p><strong>\u0648\u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u0633\u062c\u064a\u0644 \u062d\u0636\u0648\u0631 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0625\u062f\u062e\u0627\u0644 \u0637\u0644\u0628\u0627\u062a \u0627\u0644\u0632\u0628\u0627\u0626\u0646 \u0641\u064a \u0628\u0631\u0627\u0645\u062c \u0646\u0642\u0627\u0637 \u0627\u0644\u0628\u064a\u0639<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u0646\u0638\u064a\u0641 \u0627\u0644\u0623\u0637\u0628\u0627\u0642<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u062e\u0632\u064a\u0646 \u0627\u0644\u0637\u0639\u0627\u0645<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>\u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0623\u0645\u0627\u0645\u064a\u0629 \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062e\u0644\u0641\u064a\u0629 \u0641\u064a \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u062e\u062f\u0645\u0629<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">\u0647\u0630\u0647 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u062a\u064a \u0639\u0631\u0636\u0646\u0627\u0647\u0627 \u062a\u0642\u0633\u0651\u0645 \u0625\u0644\u0649 \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0623\u0645\u0627\u0645\u064a\u0629 (Frontstage) \u0648\u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062e\u0644\u0641\u064a\u0629 (Backstage) \u0627\u0639\u062a\u0645\u0627\u062f\u0627\u064b \u0639\u0644\u0649 \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u064a\u0631\u0648\u0646\u0647\u0627 \u0623\u0645 \u0644\u0627.<\/span><\/p>\n<p><strong>\u0645\u0627 \u0627\u0644\u0645\u0642\u0635\u0648\u062f \u0628\u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0623\u0645\u0627\u0645\u064a\u0629 \u0648\u0627\u0644\u062e\u0644\u0641\u064a\u0629\u061f \ud83e\udd14<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0623\u0645\u0627\u0645\u064a\u0629 (Frontstage): \u0643\u0644 \u0645\u0627 \u064a\u0631\u0627\u0647 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u064a\u062a\u0641\u0627\u0639\u0644 \u0645\u0639\u0647 \u0628\u0634\u0643\u0644 \u0645\u0628\u0627\u0634\u0631.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062e\u0644\u0641\u064a\u0629 (Backstage): \u0647\u064a \u0643\u0644 \u0645\u0627 \u064a\u062d\u062f\u062b \u062e\u0644\u0641 \u0627\u0644\u0643\u0648\u0627\u0644\u064a\u0633 \u0648\u0644\u0627 \u064a\u0631\u0627\u0647 \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u0648\u0644\u0643\u0646\u0647 \u0636\u0631\u0648\u0631\u064a \u0644\u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u062e\u062f\u0645\u0629.<\/span><\/li>\n<\/ul>\n<p><b>\u0644\u062a\u0648\u0636\u064a\u062d \u0627\u0644\u0623\u0645\u0631 \u0628\u0634\u0643\u0644 \u0623\u0641\u0636\u0644:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u0647\u0644 \u062d\u0636\u0631\u062a \u0639\u0631\u0636\u0627\u064b \u0645\u0633\u0631\u062d\u064a\u0627\u064b \u0645\u0646 \u0642\u0628\u0644\u061f \u0623\u0646\u062a (\u0627\u0644\u062c\u0645\u0647\u0648\u0631) \u062a\u0631\u0649 \u0643\u0644 \u0634\u064a\u0621 \u0623\u0645\u0627\u0645 \u0627\u0644\u0633\u062a\u0627\u0631: \u0627\u0644\u0645\u0645\u062b\u0644\u064a\u0646\u060c \u0627\u0644\u0623\u0632\u064a\u0627\u0621\u060c \u0627\u0644\u062f\u064a\u0643\u0648\u0631..<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0644\u0643\u0646 \u062e\u0644\u0641 \u0627\u0644\u0633\u062a\u0627\u0631 \u064a\u0648\u062c\u062f \u0646\u0638\u0627\u0645 \u0622\u062e\u0631 \u0645\u062a\u0643\u0627\u0645\u0644 \u0644\u0627 \u062a\u0631\u0627\u0647: \u0627\u0644\u0645\u062e\u0631\u062c\u060c \u0639\u0645\u0651\u0627\u0644 \u0627\u0644\u0645\u0633\u0631\u062d\u060c \u0645\u0646\u0633\u0651\u0642 \u0627\u0644\u0625\u0636\u0627\u0621\u0629\u060c \u0645\u0635\u0645\u0651\u0645 \u0627\u0644\u062f\u064a\u0643\u0648\u0631..<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-37682 size-full\" src=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/12\/Frame-2-1-scaled.jpg\" alt=\"\u062f\u0644\u064a\u0644\u0643 \u0625\u0644\u0649 \u0645\u0639\u0631\u0641\u0629 \u0623\u0633\u0627\u0633\u064a\u0627\u062a \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u062e\u062f\u0645\u0629 (Service Design)\" width=\"2560\" height=\"1440\" srcset=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/12\/Frame-2-1-scaled.jpg 2560w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/12\/Frame-2-1-300x169.jpg 300w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/12\/Frame-2-1-1024x576.jpg 1024w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/12\/Frame-2-1-768x432.jpg 768w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/12\/Frame-2-1-1536x864.jpg 1536w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/12\/Frame-2-1-2048x1152.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0639\u062f\u0645 \u0631\u0624\u064a\u0629 \u0645\u0627 \u064a\u062d\u062f\u062b \u0641\u064a \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062e\u0644\u0641\u064a\u0629 \u0645\u0646 \u0642\u0650\u0628\u0644 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0625\u0644\u0627 \u0623\u0646\u0647\u0627 \u062a\u0644\u0639\u0628 \u062f\u0648\u0631\u0627\u064b \u062d\u0627\u0633\u0645\u0627\u064b \u0641\u064a \u062a\u0634\u0643\u064a\u0644 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0646\u0641\u0633\u0647. \u0645\u0627 \u064a\u062d\u062f\u062b \u0641\u064a \u0627\u0644\u0645\u0637\u0628\u062e \u064a\u062d\u062f\u0651\u062f \u0645\u0627 \u064a\u0638\u0647\u0631 \u0639\u0644\u0649 \u0637\u0627\u0648\u0644\u062a\u0643.<\/span><\/p>\n<p><strong>\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0623\u0645\u0627\u0645\u064a\u0629 \u0641\u064a \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u062e\u062f\u0645\u0629 \u062a\u0634\u0645\u0644:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0642\u0646\u0648\u0627\u062a<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0646\u0642\u0627\u0637 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 (\u0623\u064a \u0646\u0642\u0637\u0629 \u062a\u0641\u0627\u0639\u0644 \u0628\u064a\u0646 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0627\u0644\u062e\u062f\u0645\u0629)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0648\u0627\u062c\u0647\u0627\u062a<\/span><\/li>\n<\/ul>\n<p><strong>\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062e\u0644\u0641\u064a\u0629 \u0641\u064a \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u062e\u062f\u0645\u0629 \u062a\u0634\u0645\u0644:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0633\u064a\u0627\u0633\u0627\u062a<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0628\u0646\u064a\u0629 \u0627\u0644\u062a\u062d\u062a\u064a\u0629<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0623\u0646\u0638\u0645\u0629<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><b>\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u062e\u062f\u0645\u0629 \u0645\u0642\u0627\u0628\u0644 \u062a\u0635\u0645\u064a\u0645 \u062e\u062f\u0645\u0629 &#8211; Service Design vs. Designing a Service<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u062a\u062c\u062f\u0631 \u0627\u0644\u0625\u0634\u0627\u0631\u0629 \u0625\u0644\u0649 \u0623\u0646 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u062e\u062f\u0645\u0629 \u0644\u064a\u0633 \u0645\u062c\u0631\u062f \u062a\u0635\u0645\u064a\u0645 \u062e\u062f\u0645\u0629.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u062e\u062f\u0645\u0629<\/strong> \u064a\u062a\u0646\u0627\u0648\u0644 \u0643\u064a\u0641 \u062a\u0646\u062c\u0632 \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0634\u064a\u0621 \u0645\u0627\u060c \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0647\u0646\u0627 \u0639\u0644\u0649 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629. \u0641\u0643\u0651\u0631 \u0641\u064a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0648\u0638\u0641 (employee experience).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0623\u0645\u0627 <strong>\u062a\u0635\u0645\u064a\u0645 \u062e\u062f\u0645\u0629<\/strong> \u064a\u062a\u0646\u0627\u0648\u0644 \u0646\u0642\u0627\u0637 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u062a\u064a \u062a\u0634\u0643\u0651\u0644 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0647\u0646\u0627 \u0639\u0644\u0649 \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629 \u0628\u064a\u0646 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0627\u0644\u062e\u062f\u0645\u0629. \u0641\u0643\u0651\u0631 \u0641\u064a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (user experience).<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644.. \u0643\u0644 \u062a\u0637\u0628\u064a\u0642 \u0628\u0631\u0645\u062c\u064a \u0644\u062f\u064a\u0647 \u0648\u0627\u062c\u0647\u0629 \u0645\u0633\u062a\u062e\u062f\u0645\u060c \u0645\u0647\u0645\u0627 \u0643\u0627\u0646\u062a \u0628\u062f\u0627\u0626\u064a\u0629. \u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u0641\u0625\u0646 \u0643\u062a\u0627\u0628\u0629 \u0643\u0648\u062f \u064a\u064f\u0646\u0634\u0626 \u0648\u0627\u062c\u0647\u0629 \u0643\u0645\u0646\u062a\u062c \u062b\u0627\u0646\u0648\u064a \u0644\u0627 \u064a\u0645\u0643\u0646 \u062a\u0633\u0645\u064a\u062a\u0647 &#8220;\u0639\u0645\u0644\u064a\u0629 \u062a\u0635\u0645\u064a\u0645 \u0648\u0627\u062c\u0647\u0629 \u0645\u0633\u062a\u062e\u062f\u0645&#8221;.<\/span><\/p>\n<p><strong>\u0628\u0645\u0639\u0646\u0649 \u0622\u062e\u0631:<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u0645\u062c\u0631\u062f \u0648\u062c\u0648\u062f \u0648\u0627\u062c\u0647\u0629 \u0644\u0627 \u064a\u0639\u0646\u064a \u0623\u0646\u0647\u0627 \u0645\u064f\u0635\u0645\u0651\u0645\u0629. \u0642\u062f \u062a\u0643\u0648\u0646 \u0627\u0644\u0648\u0627\u062c\u0647\u0629 \u0645\u0648\u062c\u0648\u062f\u0629 \u0628\u0628\u0633\u0627\u0637\u0629 \u0644\u0623\u0646\u0647\u0627 \u0636\u0631\u0648\u0631\u064a\u0629 \u0644\u062a\u0634\u063a\u064a\u0644 \u0627\u0644\u0628\u0631\u0646\u0627\u0645\u062c\u060c \u0648\u0644\u0643\u0646\u0647\u0627 \u0642\u062f \u062a\u0643\u0648\u0646 \u063a\u064a\u0631 \u0645\u0631\u064a\u062d\u0629 \u0623\u0648 \u0635\u0639\u0628\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0628\u0627\u0644\u0645\u062b\u0644\u060c \u062d\u062a\u0649 \u0644\u0648 \u062a\u0645 \u0625\u0646\u0634\u0627\u0621 \u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0645\u0646 \u0639\u0645\u0644\u064a\u0629 \u062a\u0635\u0645\u064a\u0645 \u0645\u062f\u0631\u0648\u0633\u0629\u060c \u0641\u0625\u0646\u0647\u0627 \u0644\u0646 \u062a\u0643\u0648\u0646 \u0646\u062a\u0627\u062c &#8220;\u062a\u0635\u0645\u064a\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645&#8221; \u0645\u0627 \u0644\u0645 \u064a\u062a\u0645 \u0623\u062e\u0630 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0641\u064a \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631.<\/span><\/p>\n<p><strong>\u0628\u0645\u0639\u0646\u0649 \u0622\u062e\u0631:<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u0645\u0627 \u0644\u0645 \u064a\u062a\u0645 \u0623\u062e\u0630 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0641\u064a \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631. \u064a\u0639\u0646\u064a \u0647\u0630\u0627 \u0623\u0646 \u062a\u0635\u0645\u064a\u0645 \u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u062c\u064a\u062f \u0644\u0627 \u064a\u0643\u0641\u064a. \u064a\u062c\u0628 \u0623\u064a\u0636\u0627\u064b \u0645\u0631\u0627\u0639\u0627\u0629 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646\u060c \u0648\u062a\u0648\u0642\u0639\u0627\u062a\u0647\u0645\u060c \u0648\u0633\u0644\u0648\u0643\u0647\u0645\u060c \u0644\u062c\u0639\u0644 \u062a\u062c\u0631\u0628\u062a\u0647\u0645 \u0645\u0639 \u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629 \u0625\u064a\u062c\u0627\u0628\u064a\u0629.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>\u0627\u0644\u0622\u0646 \u0646\u0623\u062a\u064a \u0644\u0644\u0633\u0624\u0627\u0644 \u0627\u0644\u0623\u0647\u0645:<\/p>\n<h2><strong>\u0644\u0645\u0627\u0630\u0627 \u064a\u062c\u0628 \u0639\u0644\u0649 \u0645\u0635\u0645\u0651\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0628\u0645\u0641\u0647\u0648\u0645 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u062e\u062f\u0645\u0629 \u0648\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0648\u0638\u0641\u061f<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">\u062a\u0624\u062b\u0651\u0631 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062e\u0644\u0641\u064a\u0629 \u0644\u0644\u0645\u0624\u0633\u0633\u0629 (\u0643\u064a\u0641 \u0646\u0641\u0639\u0644 \u0627\u0644\u0623\u0634\u064a\u0627\u0621 \u062f\u0627\u062e\u0644\u064a\u0627\u064b &#8211; \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062e\u0644\u0641\u064a\u0629) \u0639\u0644\u0649 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0634\u0627\u0645\u0644\u0629 \u0628\u0646\u0641\u0633 \u0642\u062f\u0631\u060c \u0625\u0646 \u0644\u0645 \u064a\u0643\u0646 \u0623\u0643\u062b\u0631 \u0645\u0646\u060c \u0646\u0642\u0627\u0637 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0645\u0631\u0626\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u0648\u0627\u062c\u0647\u0647\u0627 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646.<\/span><\/p>\n<p><strong>\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644:<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u274e \u0625\u0630\u0627 \u0646\u0633\u064a \u0627\u0644\u0646\u0627\u062f\u0644 \u0623\u0648 \u0644\u0645 \u064a\u0628\u0644\u0651\u063a \u0627\u0644\u0637\u0627\u0647\u064a \u0639\u0646 \u062d\u0633\u0627\u0633\u064a\u0629 \u0644\u062f\u0649 \u0623\u062d\u062f \u0627\u0644\u0632\u0628\u0627\u0626\u0646 \u062a\u062c\u0627\u0647 \u0623\u0637\u0639\u0645\u0629 \u0645\u0639\u064a\u0646\u0629 \u0641\u0642\u062f \u064a\u0624\u062f\u064a \u0630\u0644\u0643 \u0625\u0644\u0649 \u0639\u0648\u0627\u0642\u0628 \u0648\u062e\u064a\u0645\u0629 \u062a\u0624\u062b\u0631 \u0628\u0634\u0643\u0644 \u0633\u0644\u0628\u064a \u0639\u0644\u0649 <a href=\"https:\/\/uxwritingar.com\/staging\/resources\/37152\" target=\"_blank\" rel=\"noopener\">\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2705 \u0625\u0630\u0627 \u0643\u0627\u0646 \u0627\u0644\u0645\u0637\u0639\u0645 \u0645\u0643\u062a\u0638\u064b\u0627\u060c \u0648\u0644\u0643\u0646 \u0644\u062f\u064a\u0647 \u0639\u0645\u0644\u064a\u0629 \u0645\u0646\u0638\u0651\u0645\u0629 \u0644\u0625\u062e\u0644\u0627\u0621 \u0627\u0644\u0637\u0627\u0648\u0644\u0627\u062a \u0648\u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0645\u0642\u0627\u0639\u062f\u060c \u0641\u0644\u0646 \u064a\u0636\u0637\u0631 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0623\u0628\u062f\u064b\u0627 \u0625\u0644\u0649 \u0627\u0644\u0627\u0646\u062a\u0638\u0627\u0631 \u0623\u0648 \u062d\u062a\u0649 \u0645\u0639\u0631\u0641\u0629 \u0623\u0646\u0647 \u0645\u0643\u062a\u0638 \u0641\u064a \u0627\u0644\u0645\u0642\u0627\u0645 \u0627\u0644\u0623\u0648\u0644.<\/span><\/p>\n<p><strong>\u0628\u0627\u062e\u062a\u0635\u0627\u0631:<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u0645\u0627 \u064a\u062d\u062f\u062b \u062e\u0644\u0641 \u0627\u0644\u0643\u0648\u0627\u0644\u064a\u0633 (\u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062e\u0644\u0641\u064a\u0629) \u064a\u0624\u062b\u0651\u0631 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0639\u0644\u0649 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u062d\u062a\u0649 \u0644\u0648 \u0644\u0645 \u064a\u0631\u0647 \u0627\u0644\u0639\u0645\u064a\u0644. \u0644\u0630\u0627 \u0645\u0646 \u0627\u0644\u0645\u0646\u0637\u0642\u064a \u0623\u0646 \u064a\u0647\u062a\u0645 \u0645\u0635\u0645\u0651\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0628\u0645\u0639\u0631\u0641\u0629 \u062a\u0644\u0643 \u0627\u0644\u0623\u0645\u0648\u0631 \u0648\u0648\u0636\u0639\u0647\u0627 \u0641\u064a \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 \u0623\u062b\u0646\u0627\u0621 \u0639\u0645\u0644\u0647 \u0639\u0644\u0649 \u062a\u0635\u0645\u064a\u0645 \u0623\u062d\u062f \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629.<\/span><\/p>\n<h2><strong>\u0641\u0648\u0627\u0626\u062f \u0648\u0623\u0647\u0645\u064a\u0629 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u062e\u062f\u0645\u0629<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">\u064a\u062a\u0645 \u0625\u0646\u0641\u0627\u0642 \u0645\u0639\u0638\u0645 \u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a (\u0627\u0644\u0648\u0642\u062a \u0648\u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0648\u0627\u0644\u0644\u0648\u062c\u0633\u062a\u064a\u0627\u062a) \u0639\u0644\u0649 \u0627\u0644\u0645\u062e\u0631\u062c\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0648\u0627\u062c\u0647 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u062b\u0644 \u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u060c \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642\u060c \u0641\u064a \u062d\u064a\u0646 \u064a\u062a\u0645 \u062a\u062c\u0627\u0647\u0644 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629 (\u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u062a\u062c\u0631\u0628\u0629 \u0645\u0648\u0638\u0641\u064a \u0627\u0644\u0645\u0646\u0638\u0645\u0629).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0628\u0645\u0639\u0646\u0649 \u0622\u062e\u0631\u060c \u062a\u0631\u0643\u0651\u0632 \u0645\u0639\u0638\u0645 \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0639\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062c\u0648\u0627\u0646\u0628 \u0627\u0644\u0638\u0627\u0647\u0631\u0629 \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u062c\u0630\u0628\u0647\u0645 \u0648\u0631\u0636\u0627\u0647\u0645\u060c \u0648\u0644\u0643\u0646\u0647\u0627 \u062a\u0647\u0645\u0644 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0624\u062b\u0651\u0631 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0639\u0644\u0649 \u062c\u0648\u062f\u0629 \u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u0645\u0642\u062f\u0651\u0645\u0629.<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>\ud83c\udfaf \u062a\u0630\u0643\u0651\u0631:<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0639\u0646\u062f\u0645\u0627 \u0644\u0627 \u062a\u0647\u062a\u0645 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0628\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629 \u0648\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646\u060c \u064a\u0635\u0628\u062d \u0647\u0646\u0627\u0643 \u0646\u0642\u0635 \u0641\u064a \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0648\u0627\u0644\u062a\u0646\u0633\u064a\u0642 \u0628\u064a\u0646 \u0627\u0644\u0623\u0642\u0633\u0627\u0645 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629\u060c \u0645\u0645\u0627 \u064a\u0624\u062f\u0651\u064a \u0625\u0644\u0649 \u0645\u0634\u0627\u0643\u0644 \u0641\u064a \u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u062e\u062f\u0645\u0629 \u0644\u0644\u0639\u0645\u0644\u0627\u0621.<\/span><\/p>\n<p><strong>\u064a\u0633\u0627\u0639\u062f \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u062e\u062f\u0645\u0629 \u0641\u064a \u0633\u062f\u0651 \u062a\u0644\u0643 \u0627\u0644\u0641\u062c\u0648\u0627\u062a \u0645\u0646 \u062e\u0644\u0627\u0644:<\/strong><\/p>\n<h3><span style=\"font-weight: 400;\">1- \u0643\u0634\u0641 \u0627\u0644\u0635\u0631\u0627\u0639\u0627\u062a<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u063a\u0627\u0644\u0628\u0627\u064b \u0645\u0627 \u062a\u062a\u0639\u0627\u0631\u0636 \u0646\u0645\u0627\u0630\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0648\u0646\u0645\u0627\u0630\u062c \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u062e\u062f\u0645\u0629\u060c \u0644\u0623\u0646 \u0646\u0645\u0627\u0630\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0644\u0627 \u062a\u062a\u0648\u0627\u0641\u0642 \u062f\u0627\u0626\u0645\u0627\u064b \u0645\u0639 \u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u062a\u064a \u062a\u0642\u062f\u0651\u0645\u0647\u0627 \u0627\u0644\u0645\u0646\u0638\u0645\u0629. \u064a\u062d\u0641\u0651\u0632 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0648\u064a\u0648\u0641\u0651\u0631 \u0633\u064a\u0627\u0642\u0627\u064b \u062d\u0648\u0644 \u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0645\u0648\u062c\u0648\u062f\u0629 \u0645\u0646 \u0623\u062c\u0644 \u062a\u0642\u062f\u064a\u0645 \u062e\u062f\u0645\u0629 \u0643\u0627\u0641\u064a\u0629 \u0637\u0648\u0627\u0644 \u062f\u0648\u0631\u0629 \u062d\u064a\u0627\u0629 \u0627\u0644\u0645\u0646\u062a\u062c \u0628\u0623\u0643\u0645\u0644\u0647\u0627 (\u0648\u0641\u064a \u0628\u0639\u0636 \u0627\u0644\u062d\u0627\u0644\u0627\u062a\u060c \u0628\u0639\u062f\u0647\u0627).<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2- \u062a\u0634\u062c\u064a\u0639 \u0627\u0644\u0645\u062d\u0627\u062f\u062b\u0627\u062a \u0627\u0644\u0635\u0631\u064a\u062d\u0629<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u064a\u0624\u062f\u0651\u064a \u0627\u0644\u0646\u0642\u0627\u0634 \u0627\u0644\u0645\u0631\u0643\u0651\u0632 \u062d\u0648\u0644 \u0627\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0648\u0627\u0644\u0633\u064a\u0627\u0633\u0627\u062a \u0625\u0644\u0649 \u0643\u0634\u0641 \u0646\u0642\u0627\u0637 \u0627\u0644\u0636\u0639\u0641 \u0648\u0633\u0648\u0621 \u0627\u0644\u062a\u0648\u0627\u0641\u0642 \u0648\u064a\u0645\u0643\u0651\u0646 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0645\u0646 \u0627\u0628\u062a\u0643\u0627\u0631 \u062d\u0644\u0648\u0644 \u062a\u0639\u0627\u0648\u0646\u064a\u0629 \u0648\u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0648\u0638\u0627\u0626\u0641.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3- \u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u062a\u0643\u0631\u0627\u0631 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0631\u0624\u064a\u0629 \u0634\u0627\u0645\u0644\u0629<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u064a\u0639\u0637\u064a \u0631\u0633\u0645 \u062f\u0648\u0631\u0629 \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629 \u0628\u0623\u0643\u0645\u0644\u0647\u0627 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0631\u0624\u064a\u0629 \u0634\u0627\u0645\u0644\u0629 \u0644\u0646\u0638\u0627\u0645 \u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u062e\u0627\u0635 \u0628\u0647\u0627\u060c \u0633\u0648\u0627\u0621 \u062f\u0627\u062e\u0644 \u0639\u0631\u0636 \u0643\u0628\u064a\u0631 \u0648\u0627\u062d\u062f\u060c \u0623\u0648 \u0639\u0628\u0631 \u0639\u0631\u0648\u0636 \u0641\u0631\u0639\u064a\u0629 \u0645\u062a\u0639\u062f\u062f\u0629. \u062a\u0633\u0627\u0639\u062f \u0647\u0630\u0647 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0641\u064a \u062a\u062d\u062f\u064a\u062f \u0645\u0643\u0627\u0646 \u062d\u062f\u0648\u062b \u0627\u0644\u062c\u0647\u0648\u062f \u0627\u0644\u0645\u0632\u062f\u0648\u062c\u0629 \u0648\u0627\u0644\u0645\u0643\u0631\u0651\u0631\u0629\u060c \u0645\u0645\u0627 \u064a\u062d\u062a\u0645\u0644 \u0623\u0646 \u064a\u0633\u0628\u0651\u0628 \u0625\u062d\u0628\u0627\u0637 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0648\u0647\u062f\u0631 \u0627\u0644\u0645\u0648\u0627\u0631\u062f. \u064a\u0624\u062f\u0651\u064a \u0627\u0644\u062a\u062e\u0644\u0635 \u0645\u0646 \u0627\u0644\u062a\u0643\u0631\u0627\u0631 \u0625\u0644\u0649 \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0627\u0644\u0637\u0627\u0642\u0629 \u0648\u062a\u062d\u0633\u064a\u0646 \u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0648\u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4- \u062a\u0643\u0648\u064a\u0646 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u064a\u0633\u0627\u0639\u062f \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u062e\u062f\u0645\u0629 \u0641\u064a \u0645\u0648\u0627\u0621\u0645\u0629 \u062a\u0648\u0641\u064a\u0631\u0627\u062a \u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629 \u0645\u062b\u0644 \u0627\u0644\u0623\u062f\u0648\u0627\u0631 \u0648\u0627\u0644\u0639\u0627\u0645\u0644\u064a\u0646 \u062e\u0644\u0641 \u0627\u0644\u0643\u0648\u0627\u0644\u064a\u0633 (\u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062e\u0644\u0641\u064a\u0629) \u0648\u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0648\u0633\u064a\u0631 \u0627\u0644\u0639\u0645\u0644 \u0645\u0639 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0641\u064a \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0623\u0645\u0627\u0645\u064a\u0629. \u0628\u0627\u0644\u0639\u0648\u062f\u0629 \u0625\u0644\u0649 \u0645\u062b\u0627\u0644\u0646\u0627 \u0641\u064a \u0627\u0644\u0645\u0642\u0627\u0644\u060c \u0645\u0639 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u062e\u062f\u0645\u0629\u060c \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0645\u0642\u062f\u0651\u0645\u0629 \u0644\u0645\u0648\u0638\u0641 \u0648\u0627\u062d\u062f \u0645\u062a\u0627\u062d\u0629 \u0644\u062c\u0645\u064a\u0639 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0627\u0644\u0622\u062e\u0631\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u064a\u062a\u0641\u0627\u0639\u0644\u0648\u0646 \u0645\u0639 \u0646\u0641\u0633 \u0627\u0644\u0639\u0645\u064a\u0644.<\/span><\/p>\n<h2><strong>\u062a\u0627\u0631\u064a\u062e \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u062e\u062f\u0645\u0629 Service Design History\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">\u0638\u0647\u0631 \u0645\u0635\u0637\u0644\u062d &#8220;\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u062e\u062f\u0645\u0629&#8221; \u0641\u064a \u0639\u0627\u0645 1982 \u0639\u0644\u0649 \u064a\u062f \u0644\u064a\u0646 \u0634\u0648\u0633\u062a\u0627\u0643 (Lynn Shostack). \u0627\u0642\u062a\u0631\u062d\u062a \u0634\u0648\u0633\u062a\u0627\u0643 \u0623\u0646 \u062a\u0637\u0648\u0651\u0631 \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0641\u0647\u0645\u0627\u064b \u0644\u0643\u064a\u0641\u064a\u0629 \u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062c\u0631\u064a \u062e\u0644\u0641 \u0627\u0644\u0643\u0648\u0627\u0644\u064a\u0633 \u0645\u0639 \u0628\u0639\u0636\u0647\u0627 \u0627\u0644\u0628\u0639\u0636 \u0644\u0623\u0646 &#8220;\u062a\u0631\u0643 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0644\u0644\u0645\u0648\u0627\u0647\u0628 \u0627\u0644\u0641\u0631\u062f\u064a\u0629 \u0648\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u062c\u0632\u0627\u0621 \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u0643\u0644 \u064a\u062c\u0639\u0644 \u0627\u0644\u0634\u0631\u0643\u0629 \u0623\u0643\u062b\u0631 \u0639\u0631\u0636\u0629 \u0644\u0644\u062e\u0637\u0631 \u0648\u064a\u064f\u0646\u0634\u0626 \u062e\u062f\u0645\u0629 \u062a\u062a\u0641\u0627\u0639\u0644 \u0628\u0628\u0637\u0621 \u0645\u0639 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0648\u0641\u0631\u0635 \u0627\u0644\u0633\u0648\u0642&#8221;.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0644\u0627 \u064a\u0632\u0627\u0644 \u0647\u0630\u0627 \u0635\u062d\u064a\u062d\u0627\u064b \u062d\u062a\u0649 \u0627\u0644\u064a\u0648\u0645\u060c \u0644\u0643\u0646 \u0627\u0644\u0645\u0633\u0624\u0648\u0644\u064a\u0629 \u0644\u0627 \u062a\u0642\u0639 \u0639\u0644\u0649 \u0639\u0627\u062a\u0642 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0648\u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0641\u0642\u0637\u060c \u0643\u0645\u0627 \u0643\u0627\u0646\u062a \u0642\u0628\u0644 \u0639\u0634\u0631\u064a\u0646 \u0639\u0627\u0645\u064b\u0627.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0645\u0645\u0627\u0631\u0633\u0629 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u062e\u062f\u0645\u0629 \u0647\u064a \u0645\u0633\u0624\u0648\u0644\u064a\u0629 \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0643\u0643\u0644.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u062a\u0645\u0651\u062a \u062a\u0631\u062c\u0645\u0629 \u0627\u0644\u0645\u0642\u0627\u0644 &#8211; \u0628\u062a\u0635\u0631\u0651\u0641 &#8211; \u0645\u0646 <\/span><a href=\"https:\/\/www.nngroup.com\/articles\/service-design-101\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Service Design 101<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0645\u0627 \u0647\u0648 \u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u062e\u062f\u0645\u0629 (Service Definition)\u061f \u064a\u0645\u064a\u0651\u0632 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a \u0628\u0648\u0636\u0648\u062d \u0628\u064a\u0646 \u0627\u0644\u0633\u0644\u0639 (goods) \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a (services). \u0627\u0644\u0633\u0644\u0639 \u0645\u0644\u0645\u0648\u0633\u0629 \u0648\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643 \u0645\u062b\u0644: \u0627\u0644\u0623\u0642\u0644\u0627\u0645 \u0648\u0627\u0644\u0646\u0638\u0627\u0631\u0627\u062a \u0627\u0644\u0634\u0645\u0633\u064a\u0629 \u0623\u0648 \u0627\u0644\u0623\u062d\u0630\u064a\u0629. \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0647\u064a \u062a\u0628\u0627\u062f\u0644\u0627\u062a \u0644\u062d\u0638\u064a\u0629 \u063a\u064a\u0631 \u0645\u0644\u0645\u0648\u0633\u0629 \u0648\u0644\u0627 \u062a\u0624\u062f\u064a \u0625\u0644\u0649 \u0627\u0644\u0645\u0644\u0643\u064a\u0629 \u0645\u062b\u0644: \u0627\u0644\u0639\u0644\u0627\u062c \u0627\u0644\u0637\u0628\u064a \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u0628\u0631\u064a\u062f\u064a\u0629 \u0623\u0648 \u0627\u0644\u0646\u0642\u0644 \u0627\u0644\u0639\u0627\u0645.<\/p>\n","protected":false},"author":390,"featured_media":37683,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_gspb_post_css":"","content-type":"","footnotes":""},"categories":[418],"tags":[854,855,853],"class_list":["post-37654","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-user-experience","tag-service-design","tag-ux-design","tag-853"],"acf":[],"_links":{"self":[{"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/posts\/37654","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/users\/390"}],"replies":[{"embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/comments?post=37654"}],"version-history":[{"count":0,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/posts\/37654\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/media\/37683"}],"wp:attachment":[{"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/media?parent=37654"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/categories?post=37654"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/tags?post=37654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}