{"id":37152,"date":"2024-11-26T11:47:49","date_gmt":"2024-11-26T09:47:49","guid":{"rendered":"https:\/\/uxwritingar.com\/staging\/?p=37152"},"modified":"2025-08-10T13:49:11","modified_gmt":"2025-08-10T10:49:11","slug":"%d9%85%d8%a7-%d9%87%d9%8a-%d8%aa%d8%ac%d8%b1%d8%a8%d8%a9-%d8%a7%d9%84%d8%b9%d9%85%d9%8a%d9%84-cx%d8%9f-%d9%88%d9%84%d9%85%d9%8e-%d9%87%d9%8a-%d9%85%d9%87%d9%85%d8%a9%d8%9f","status":"publish","type":"post","link":"https:\/\/uxwritingar.com\/staging\/resources\/37152\/","title":{"rendered":"\u0645\u0627 \u0647\u064a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 (CX)\u061f \u0648\u0644\u0645\u064e \u0647\u064a \u0645\u0647\u0645\u0629\u061f"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u064a\u062e\u0644\u0648 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0631\u0642\u0645\u064a \u0627\u0644\u064a\u0648\u0645 \u0645\u0646 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0645\u0645\u064a\u0632\u0629 \u0648\u0627\u0644\u0641\u0631\u064a\u062f\u0629 \u0628\u0627\u0644\u0641\u0639\u0644. \u0644\u0630\u0627 \u0628\u063a\u0636 \u0627\u0644\u0646\u0638\u0631 \u0639\u0646 \u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u0630\u064a \u062a\u0631\u064a\u062f \u0634\u0631\u0627\u0621\u0647\u060c \u0633\u062a\u062c\u062f\u0647 \u0630\u0627\u062a\u0647 \u0644\u062f\u0649 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0648\u0628\u0623\u0633\u0639\u0627\u0631 \u0645\u062a\u0645\u0627\u062b\u0644\u0629 \u062a\u0642\u0631\u064a\u0628\u0627\u064b. \u0648\u0645\u0639 \u0643\u062b\u0631\u0629 \u0647\u0630\u0647 \u0627\u0644\u062e\u064a\u0627\u0631\u0627\u062a \u063a\u0627\u0644\u0628\u0627\u064b \u0645\u0627 \u0633\u064a\u0643\u0648\u0646 \u0627\u0644\u0639\u0627\u0645\u0644 \u0627\u0644\u062d\u0627\u0633\u0645 \u0644\u0627\u062e\u062a\u064a\u0627\u0631 \u0634\u0631\u0643\u0629 \u0623\u0648 \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0639\u064a\u0646\u0629 \u0648\u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639\u0647\u0627 \u0647\u0648 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644. \u0641\u0645\u0627 \u0647\u064a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644\u061f<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0647\u064a \u0635\u0644\u0629 \u0627\u0644\u0648\u0635\u0644 \u0627\u0644\u0645\u062a\u064a\u0646\u0629 \u0628\u064a\u0646 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u062d\u062a\u0645\u0644. \u062d\u0642\u064a\u0642\u0629\u064b \u062a\u0624\u062f\u064a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u0645\u064a\u0632\u0629 \u0625\u0644\u0649 \u0627\u0644\u062e\u0631\u0648\u062c \u0628\u0639\u0645\u0644\u0627\u0621 \u0645\u062e\u0644\u0635\u064a\u0646 \u063a\u0627\u0644\u0628\u0627\u064b \u0633\u064a\u0633\u0648\u0651\u0642\u0648\u0646 \u0644\u0645\u0646\u062a\u062c\u0627\u062a\u0643 \u0634\u062e\u0635\u064a\u0627\u064b \u0645\u0646 \u062e\u0644\u0627\u0644 \u0645\u0627 \u064a\u0633\u0645\u0649 <\/span><a href=\"https:\/\/blog.hubspot.com\/service\/what-is-customer-experience#:~:text=which%2092%25%20of%20people%20trust%20more%20than%20advertising\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0634\u0641\u0647\u064a (Word-of-Mouth) \u0627\u0644\u0630\u064a \u064a\u0639\u062a\u0628\u0631 \u0645\u0646 \u0623\u0641\u0636\u0644 \u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0644\u0623\u0646\u0647 \u0645\u0635\u062f\u0631 \u0645\u0648\u062b\u0648\u0642 \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0640 92% \u0645\u0646 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0645\u0642\u0627\u0631\u0646\u0629\u064b \u0628\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0639\u0627\u062f\u064a \u0628\u062d\u0633\u0628 \u0645\u0627 \u0630\u0643\u0631\u062a \u0647\u0628\u0633\u0628\u0648\u062a<\/span><\/a><span style=\"font-weight: 400;\">. \u0625\u0630\u0627\u064b \u0644\u0646\u0633\u062a\u0643\u0634\u0641 \u0645\u0627 \u0647\u064a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0627\u062e\u062a\u0635\u0627\u0631 \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0645\u0642\u0627\u0644.<\/span><\/p>\n<p><b>\u0627\u0637\u0651\u0644\u0639 \u0633\u0631\u064a\u0639\u0627\u064b \u0639\u0644\u0649 \u0645\u0639\u0646\u0649 \u0645\u0635\u0637\u0644\u062d \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0646 <\/b><a href=\"https:\/\/uxwritingar.com\/staging\/glossary-ux\/%d8%aa%d8%ac%d8%b1%d8%a8%d8%a9-%d8%a7%d9%84%d8%b9%d9%85%d9%8a%d9%84\"><b>\u0647\u0646\u0627<\/b><\/a><b> \u0641\u064a <\/b><a href=\"https:\/\/uxwritingar.com\/staging\/glossary\"><b>\u0645\u0631\u062c\u0639 \u0627\u0644\u0645\u0635\u0637\u0644\u062d\u0627\u062a<\/b><\/a><b>.<\/b><\/p>\n<h2><span style=\"font-weight: 400;\">\u0645\u0627 \u0647\u064a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 CX\u061f<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 (Customer Experience) \u0647\u064a \u0645\u062c\u0645\u0648\u0639 \u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0637\u0648\u0627\u0644 \u0641\u062a\u0631\u0629 \u0639\u0644\u0627\u0642\u062a\u0647 \u0645\u0639\u0647\u0627 \u0645\u0646 \u0628\u062f\u0627\u064a\u0629 \u0631\u0624\u064a\u0629 \u0627\u0644\u0645\u0646\u062a\u062c \u0648\u062d\u062a\u0649 \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0641\u064a \u0634\u0631\u0627\u0626\u0647 \u0648\u0647\u0630\u0627 \u064a\u062a\u0636\u0645\u0646 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0645\u0639 \u0633\u0639\u0631\u0647 \u0623\u064a\u0636\u0627\u064b \u0648\u0645\u0627 \u064a\u0645\u0631\u0651 \u0628\u0647 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0646 \u0645\u0634\u0627\u0639\u0631 \u0648\u0639\u0648\u0627\u0637\u0641 \u0646\u0627\u062a\u062c\u0629 \u0639\u0646 \u062a\u0644\u0643 \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u0627\u062a.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0628\u0627\u0644\u0637\u0628\u0639 \u062a\u0624\u062b\u0631 \u062c\u0648\u062f\u0629 \u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0639\u0644\u0649 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a\u0629. \u062d\u064a\u062b \u0623\u0646 \u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u0645\u0635\u0645\u0645 \u062c\u064a\u062f\u0627\u064b \u0648\u0627\u0644\u0630\u064a \u064a\u0644\u0628\u064a \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0643\u0645\u0627 \u064a\u062a\u0648\u0642\u0639\u0648\u0646 \u0628\u0627\u0644\u0636\u0628\u0637 \u064a\u0639\u0632\u0632 \u0631\u0636\u0627\u0647\u0645 \u0648\u0633\u0639\u0627\u062f\u062a\u0647\u0645 \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a \u0648\u0644\u0627\u0626\u0647\u0645 \u0648\u0647\u0630\u0627 \u064a\u0639\u0646\u064a \u062a\u062c\u0631\u0628\u0629 \u0639\u0645\u064a\u0644 \u0625\u064a\u062c\u0627\u0628\u064a\u0629. \u0648\u0627\u0644\u0639\u0643\u0633 \u0628\u0627\u0644\u0639\u0643\u0633 \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0624\u062f\u064a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0646\u062a\u062c \u062f\u0648\u0646 \u0627\u0644\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0645\u0637\u0644\u0648\u0628 \u0625\u0644\u0649 \u0639\u062f\u0645 \u0627\u0644\u0631\u0636\u0627 \u0648\u0627\u0644\u062a\u0635\u0648\u0631\u0627\u062a \u0627\u0644\u0633\u0644\u0628\u064a\u0629 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 &#8211; \u0628\u063a\u0636 \u0627\u0644\u0646\u0638\u0631 \u0639\u0646 \u0623\u064a \u062c\u0648\u0627\u0646\u0628 \u0623\u062e\u0631\u0649 \u0625\u064a\u062c\u0627\u0628\u064a\u0629 &#8211; \u0645\u0627 \u064a\u0639\u0646\u064a \u062a\u062c\u0631\u0628\u0629 \u0639\u0645\u064a\u0644 \u0633\u064a\u0626\u0629 \u0648\u064a\u0644\u064a\u0647\u0627 \u0646\u062a\u0627\u0626\u062c \u0633\u064a\u0626\u0629 \u0644\u0644\u0634\u0631\u0643\u0629.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u064a\u0644\u0639\u0628 \u0627\u0644\u062a\u0633\u0639\u064a\u0631 (Pricing) \u0648\u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u062a\u0648\u0642\u0639\u0629 (Perceived Value) \u0644\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629 \u062f\u0648\u0631\u0627\u064b \u0623\u064a\u0636\u0627\u064b \u0641\u064a \u0643\u064a\u0641\u064a\u0629 \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u062a\u062c\u0631\u0628\u062a\u0647\u0645 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a\u0629 \u0645\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644 \u064a\u0642\u064a\u0651\u0645 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646 \u0627\u0644\u0633\u0639\u0631 \u0627\u0644\u0630\u064a \u064a\u062f\u0641\u0639\u0648\u0646\u0647 (\u0641\u064a \u062d\u0627\u0644 \u0643\u0627\u0646 \u0628\u0627\u0647\u0638 \u0642\u0644\u064a\u0644\u0627\u064b \u0645\u062b\u0644\u0627\u064b) \u0645\u0628\u0631\u0631\u0627\u064b \u0628\u0627\u0644\u062c\u0648\u062f\u0629 \u0648\u0627\u0644\u0641\u0648\u0627\u0626\u062f \u0627\u0644\u062a\u064a \u062a\u0639\u0648\u062f \u0639\u0644\u064a\u0647\u0645 \u0645\u0646 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645. \u0644\u0630\u0627 \u0641\u0625\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u0639\u0627\u062f\u0644\u0629 \u0627\u0644\u062a\u064a \u062a\u062a\u0648\u0627\u0641\u0642 \u0645\u0639 \u062a\u0648\u0642\u0639\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u0648\u0641\u0631 \u0642\u064a\u0645\u0629 \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0645\u0627\u0644 (Value for Money) \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0633\u0627\u0647\u0645 \u0628\u0634\u0643\u0644 \u0625\u064a\u062c\u0627\u0628\u064a \u0641\u064a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u0625\u0646 \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u0630\u064a \u064a\u064f\u0646\u0638\u0631 \u0625\u0644\u064a\u0647 \u0639\u0644\u0649 \u0623\u0646\u0647 \u0645\u0631\u062a\u0641\u0639 \u0644\u0644\u063a\u0627\u064a\u0629 \u0623\u0648 \u063a\u064a\u0631 \u0639\u0627\u062f\u0644 \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0641\u0648\u0627\u0626\u062f \u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629 \u0642\u062f \u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u0639\u062f\u0645 \u0627\u0644\u0631\u0636\u0627 \u0648\u0627\u0644\u0627\u0646\u062a\u0642\u0627\u062f\u0627\u062a \u0627\u0644\u0633\u0644\u0628\u064a\u0629.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u0644\u0645\u0627\u0630\u0627 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0647\u0645\u0629\u061f<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0628\u0628\u0633\u0627\u0637\u0629 \u0644\u0623\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062c\u064a\u062f\u0629 \u0647\u064a \u0648\u0633\u064a\u0644\u0629 \u0642\u0648\u064a\u0629 \u0644\u0644\u062a\u0645\u064a\u0651\u0632 \u0639\u0646 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0648\u0644\u0623\u0646\u0647\u0627 \u0642\u0627\u062f\u0631\u0629 \u0639\u0644\u0649 \u062c\u0630\u0628 \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0623\u0643\u062b\u0631 \u0645\u0646 \u0645\u0645\u064a\u0632\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c \u0630\u0627\u062a\u0647\u0627. \u062d\u064a\u062b \u0643\u0645\u0627 \u0642\u0644\u0646\u0627\u060c \u062a\u062a\u0634\u0627\u0628\u0647 \u0627\u0644\u0645\u064a\u0632\u0627\u062a \u0641\u064a \u0627\u0644\u0633\u0648\u0642\u060c \u0644\u0643\u0646 \u062a\u062e\u062a\u0644\u0641 \u0627\u0644\u062a\u062c\u0627\u0631\u0628.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u064a\u0631\u064a\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0623\u0646 \u064a\u0634\u0639\u0631\u0648\u0627 \u0628\u0627\u0644\u0627\u0631\u062a\u0628\u0627\u0637 \u0645\u0639 \u0639\u0644\u0627\u0645\u062a\u0647\u0645 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0645\u0641\u0636\u0644\u0629\u060c \u0648\u064a\u0631\u064a\u062f\u0648\u0646 \u0645\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0634\u062a\u0631\u0648\u0646 \u0645\u0646\u0647\u0627 \u0623\u0646 \u062a\u0639\u0631\u0641\u0647\u0645 \u0648\u062a\u062d\u062a\u0631\u0645\u0647\u0645 \u0648\u062a\u0642\u062f\u0651\u0631 \u0627\u0631\u062a\u0628\u0627\u0637\u0647\u0645. \u0648\u0644\u0630\u0627 \u064a\u062c\u0628 \u0623\u0646 \u062a\u0647\u062a\u0645 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0628\u062a\u062c\u0627\u0631\u0628 \u0639\u0645\u0644\u0627\u0626\u0647\u0627 \u0648\u062a\u062d\u0627\u0648\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0645\u0639\u0647\u0645 \u0628\u0634\u0643\u0644 \u0634\u062e\u0635\u064a \u0648\u0645\u0627\u062a\u0639 \u0639\u0646\u062f \u0643\u0644 \u0646\u0642\u0637\u0629 \u0627\u062a\u0635\u0627\u0644.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0625\u0644\u064a\u0643 \u0628\u0639\u0636 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u062d\u062f\u062b \u0641\u0631\u0642\u0627\u064b \u0643\u0628\u064a\u0631\u0627\u064b \u0641\u064a \u0622\u0631\u0627\u0621 \u0639\u0645\u0644\u0627\u0626\u0643 \u0639\u0646 \u0634\u0631\u0643\u062a\u0643 \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a \u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0628\u0634\u0643\u0644 \u0625\u064a\u062c\u0627\u0628\u064a \u0639\u0644\u0649 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0623\u0646 \u062a\u062a\u062d\u062f\u062b \u0641\u064a \u062d\u0645\u0644\u0627\u062a\u0643 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0639\u0646\u0647\u0645 \u0648\u0639\u0646 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647\u0645.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0633\u0647\u0648\u0644\u0629 \u0627\u0644\u062a\u0646\u0642\u0644 (Navigation) \u0641\u064a \u0627\u0644\u062e\u062f\u0645\u0629\/\u0627\u0644\u062a\u0637\u0628\u064a\u0642\/\u0627\u0644\u0645\u0648\u0642\u0639 \u0648\u0641\u0627\u0639\u0644\u064a\u0629 <\/span><a href=\"https:\/\/uxwritingar.com\/staging\/web-usability\/24480\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u0642\u0627\u0628\u0644\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 (Usability)<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0641\u0647\u0645 \u0627\u0644\u0645\u0646\u062a\u062c \u0628\u0633\u0647\u0648\u0644\u0629 \u0648\u0628\u062f\u0648\u0646 \u062a\u0639\u0642\u064a\u062f \u0648\u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0645\u0639\u0647 \u0628\u0634\u0643\u0644 \u0628\u062f\u064a\u0647\u064a.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">\u0645\u0627 \u0647\u064a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 (CES)\u061f<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u062a\u062d\u062f\u062f \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 (Customer Experience Strategy) \u0627\u0644\u062e\u0637\u0637 \u0627\u0644\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0646\u0641\u064a\u0630 \u0648\u0627\u0644\u0644\u0627\u0632\u0645\u0629 \u0644\u062a\u0642\u062f\u064a\u0645 \u062a\u062c\u0631\u0628\u0629 \u0639\u0645\u0644\u0627\u0621 \u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u0648\u0642\u064a\u0645\u0629 \u0648\u0645\u062a\u0645\u064a\u0632\u0629 \u0628\u063a\u0636 \u0627\u0644\u0646\u0638\u0631 \u0639\u0646 \u0646\u0642\u0627\u0637 \u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0648\u0628\u0627\u0639\u062a\u0628\u0627\u0631\u0647\u0627 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u064a\u062c\u0628 \u062a\u0623\u062e\u0630 \u0641\u064a \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 \u0643\u0644 \u0627\u0644\u0631\u0624\u0649 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629\u060c \u0648<\/span><a href=\"https:\/\/uxwritingar.com\/staging\/content-design\/25493\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u0623\u0628\u062d\u0627\u062b \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (UX Research)<\/span><\/a><span style=\"font-weight: 400;\"> \u0648\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0648\u0627\u0644\u0633\u0648\u0642\u060c \u0648\u0623\u064a \u0623\u0647\u062f\u0627\u0641 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062f\u0627\u062e\u0644\u064a\u0629 \u0648\u0645\u0628\u0627\u062f\u0631\u0627\u062a \u0648\u0628\u064a\u0627\u0646\u0627\u062a \u0642\u064a\u0645\u0629 \u0644\u0648\u0636\u0639 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0641\u0639\u0627\u0644\u0629.<\/span><\/p>\n<h3><span style=\"font-weight: 400; font-size: 20px;\">\u0645\u0646 \u0627\u0644\u0645\u0633\u0624\u0648\u0644 \u0639\u0646 \u0648\u0636\u0639 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644\u061f<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u0633\u0627\u0628\u0642\u0627\u064b \u0643\u0627\u0646 \u0648\u0636\u0639 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u062d\u0635\u0648\u0631 \u0641\u064a \u0645\u0646\u0627\u0635\u0628 \u0645\u0639\u064a\u0646\u0629 \u062a\u0642\u0648\u0645 \u0628\u0647\u0630\u0627 \u0627\u0644\u0639\u0645\u0644 \u0643\u0648\u0638\u064a\u0641\u0629 \u062b\u0627\u0646\u0648\u064a\u0629 \u0625\u0644\u0649 \u062c\u0627\u0646\u0628 \u0639\u0645\u0644\u0647\u0627 \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u0645\u062b\u0644 \u0645\u062f\u064a\u0631 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a (CMO) \u0623\u0648 \u0645\u062f\u064a\u0631 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a (COO).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0623\u0645\u0627 \u0627\u0644\u064a\u0648\u0645 \u0641\u0623\u0635\u0628\u062d \u0648\u0636\u0639 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0645\u0647\u0645\u0629 \u0643\u0644 \u0645\u0648\u0638\u0641 \u0641\u064a \u0627\u0644\u0634\u0631\u0643\u0629 \u0644\u0623\u0646 \u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0645\u0633\u0624\u0648\u0644\u064a\u0629 \u0641\u0650\u0631\u0642 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0641\u064a\u0645\u0627 \u064a\u062e\u0635 Customer Experience \u0625\u0644\u0627 \u0623\u0646 \u0644\u0643\u0644 \u0641\u0631\u062f \u0641\u064a \u0627\u0644\u0634\u0631\u0643\u0629 \u062f\u0648\u0631 \u0645\u0639\u064a\u0646 \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0633\u0627\u0647\u0645 \u0641\u064a \u0648\u0636\u0639 \u0648\u062a\u062d\u0633\u064a\u0646 \u062c\u0632\u0621 \u0645\u0646 \u0627\u0644\u062a\u062c\u0631\u0628\u0629. \u0623\u064a \u0627\u0644\u0645\u0648\u0636\u0648\u0639 \u0623\u0635\u0628\u062d \u0639\u0645\u0644\u064a\u0629 \u062a\u0643\u0627\u0645\u0644\u064a\u0629. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644: \u064a\u062c\u0628 \u0623\u0646 \u064a\u062a\u0623\u0643\u062f \u0645\u0648\u0638\u0641 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0628\u0634\u0631\u064a\u0629 \u0645\u0646 \u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0631\u0634\u062d \u0644\u0623\u064a \u0645\u0646\u0635\u0628 \u0641\u064a \u0627\u0644\u0634\u0631\u0643\u0629 \u0648\u0623\u0646\u0647 \u0642\u0627\u062f\u0631 \u0639\u0644\u0649 \u062a\u0644\u0628\u064a\u0629 \u0627\u0644\u0645\u0637\u0644\u0648\u0628 \u0645\u0646\u0647 \u0648\u0647\u0630\u0627 \u064a\u0633\u0627\u0647\u0645 \u0641\u064a \u062f\u0639\u0645 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644. \u0645\u0627 \u064a\u0639\u0646\u064a \u0623\u0646 \u0627\u0644\u0640 HR \u0633\u0627\u0647\u0645 \u0641\u064a \u0648\u0636\u0639 Customer Experience Strategy.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0641\u064a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (KPIs)<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0644\u0627 \u062a\u0648\u062c\u062f \u0642\u0627\u0626\u0645\u0629 \u0645\u062e\u062a\u0635\u0631\u0629 \u0644\u0623\u0647\u0645 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u062a\u062d\u062f\u064a\u062f \u0646\u062c\u0627\u062d \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644. \u062a\u0639\u062a\u0645\u062f \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u0639\u0644\u0649 \u0639\u0645\u0644\u0643 \u0648\u0639\u0645\u0644\u0627\u0626\u0643 \u0648\u0645\u0646\u062a\u062c\u0627\u062a\u0643. \u0648\u0644\u0643\u0646 \u0643\u0645\u0627 \u0630\u0643\u0631\u0646\u0627 \u0623\u0639\u0644\u0627\u0647\u060c\u00a0 \u0648\u0636\u0639\u064e\u062a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u0632\u064a\u0627\u062f\u0629 \u0631\u0636\u0627\u0647\u0645 \u0644\u0630\u0644\u0643 \u0647\u0646\u0627\u0643 \u0628\u0639\u0636 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0627\u0644\u0639\u0627\u0645\u0629 \u0627\u0644\u062a\u064a \u0642\u062f \u062a\u0643\u0648\u0646 \u0634\u0627\u0645\u0644\u0629. \u0648\u0647\u0646\u0627 \u0628\u0639\u0636\u0647\u0627:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u0639\u062f\u0651\u0644 \u0646\u0645\u0648 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u0639\u062f\u0644 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621\/\u0627\u0646\u062e\u0641\u0627\u0636 \u0639\u062f\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0643\u0645\u064a\u0627\u062a \u0627\u0644\u0628\u064a\u0639 \u0627\u0644\u0645\u062a\u0628\u0627\u062f\u0644 \u0648\u0627\u0644\u0628\u064a\u0639 \u0627\u0644\u0625\u0636\u0627\u0641\u064a.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u0643\u0627\u0644\u064a\u0641 \u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u063a\u064a\u0651\u0631 \u0635\u0627\u0641\u064a \u0646\u0642\u0627\u0637 \u0627\u0644\u062a\u0631\u0648\u064a\u062c (NPS).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u062a\u0646\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0628\u0645\u0627 \u0641\u064a \u0639\u062f\u062f \u0632\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0635\u0641\u062d\u0627\u062a \u0648\u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0630\u064a \u0642\u0636\u0627\u0647 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u0627\u0644\u0645\u0648\u0642\u0639 \u0648\u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644. \u0643\u0644\u0647\u0627 \u062a\u0633\u0627\u0639\u062f \u0641\u064a \u0625\u0638\u0647\u0627\u0631 \u0645\u0633\u062a\u0648\u0649 \u0631\u0636\u0627 \u0623\u0648\u0644\u0626\u0643 \u0627\u0644\u0630\u064a\u0646 \u0632\u0627\u0631\u0648\u0627 \u0645\u0648\u0642\u0639\u0643 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">\u0643\u064a\u0641 \u062a\u062d\u0633\u0651\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u061f<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0628\u0639\u062f\u0645\u0627 \u0639\u0631\u0641\u0646\u0627 \u0645\u0627 \u0647\u064a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u0644\u0627 \u0628\u062f\u0651 \u0623\u0646 \u0646\u062a\u0639\u0631\u0651\u0641 \u0639\u0644\u0649 \u0643\u064a\u0641\u064a\u0629 \u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0628\u062f\u0627\u064a\u0629\u064b \u064a\u062c\u0628 \u0623\u0646 \u062a\u0639\u0631\u0641 \u0623\u0646 \u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0644\u064a\u0633\u062a \u0645\u0647\u0645\u0629 \u062a\u0637\u0628\u0651\u064e\u0642 \u0645\u0631\u0629 \u0648\u0627\u062d\u062f\u0629 \u0623\u0648 \u0645\u0631\u0629 \u0643\u0644 \u0639\u062f\u0629 \u0633\u0646\u0648\u0627\u062a. \u0628\u0644 \u062a\u062a\u0637\u0644\u0651\u0628 \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u0645\u0633\u062a\u0645\u0631\u00a0 \u0648\u0647\u0630\u0627 \u064a\u0639\u0646\u064a \u0623\u0646 \u062a\u062d\u062f\u062f \u0623\u0647\u062f\u0627\u0641\u0643 \u0645\u0646 Customer Experience \u0648\u064a\u062a\u0643\u0627\u0645\u0644 \u0639\u0645\u0644\u0643 \u0645\u0639 \u062c\u0645\u064a\u0639 \u0627\u0644\u0623\u062c\u0647\u0632\u0629 \u0648\u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u0648\u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0641\u064a \u0627\u0644\u0634\u0631\u0643\u0629.<\/span><\/p>\n<p><b>\u0623\u0647\u0645 \u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0644\u062a\u062d\u0633\u064a\u0646 Customer Experience:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u062d\u062f\u064a\u062f \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 (\u0627\u0644\u0639\u0645\u0644\u0627\u0621) \u0648\u0645\u0631\u0627\u062c\u0639\u062a\u0647\u0627 \u062f\u0627\u0626\u0645\u0627\u064b.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0634\u0627\u0639\u0631 \u0627\u0644\u062d\u0642\u064a\u0642\u0629 \u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0639\u0645\u0644 \u0639\u0644\u0649 \u0639\u062f\u0629 \u0642\u0646\u0648\u0627\u062a \u0627\u062a\u0635\u0627\u0644 \u062a\u0644\u0627\u0626\u0645 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u0648\u062d\u064a\u062f \u062a\u062c\u0627\u0631\u0628\u0647\u0645 \u062e\u0644\u0627\u0644\u0647\u0627 (\u062e\u0644\u0642 \u062a\u062c\u0627\u0631\u0628 \u0645\u062a\u0645\u0627\u062b\u0644\u0629 \u0639\u0644\u0649 \u0645\u062e\u062a\u0644\u0641 \u0627\u0644\u0623\u062c\u0647\u0632\u0629).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/uxwritingar.com\/staging\/user-experience\/26171\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u062e\u0635\u064a\u0635 (Personalization)<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0625\u0646\u0634\u0627\u0621 \u0645\u062d\u062a\u0648\u0649 \u0630\u0648 \u0635\u0644\u0629 \u0648\u064a\u062c\u0630\u0628 \u0627\u0646\u062a\u0628\u0627\u0647 \u0627\u0644\u0639\u0645\u064a\u0644.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0623\u062a\u0645\u062a\u0629 \u0628\u0639\u0636 \u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0648\u0627\u0644\u0645\u062d\u0627\u062f\u062b\u0627\u062a \u0644\u062a\u062d\u0633\u064a\u0646 \u0633\u064a\u0631 \u0627\u0644\u0639\u0645\u0644 \u0648\u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u0623\u062e\u0637\u0627\u0621 \u0627\u0644\u0628\u0634\u0631\u064a\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0625\u0646\u0634\u0627\u0621 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646\u0647\u0627 \u0641\u064a \u062a\u0642\u0633\u064a\u0645 \u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0648\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0644\u0627\u0632\u0645 \u0645\u0646\u0647\u0645.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a (AI) \u0648\u062a\u0639\u0644\u0645 \u0627\u0644\u0622\u0644\u0629.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u0643\u0627\u0646\u062a \u062a\u0644\u0643 \u0623\u0647\u0645 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0644\u0644\u0625\u062c\u0627\u0628\u0629 \u0639\u0644\u0649 \u0633\u0624\u0627\u0644 \u0645\u0627 \u0647\u064a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644. \u0644\u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0645\u0632\u064a\u062f \u0639\u0644\u0649 \u0623\u064a\u062f\u064a \u062e\u0628\u0631\u0627\u0621 \u0627\u0644\u0645\u062c\u0627\u0644 \u0627\u062d\u062c\u0632 \u0645\u0643\u0627\u0646\u0627\u064b \u0641\u064a <\/span><a href=\"https:\/\/uxwritingar.com\/staging\/learn\/arabic-ux-writing-advanced-course\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u0627\u0644\u062f\u0648\u0631\u0629 \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629 \u0641\u064a \u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645<\/span><\/a><span style=\"font-weight: 400;\">. \u064a\u0645\u0643\u0646\u0643 \u0623\u064a\u0636\u0627\u064b \u0627\u0644\u0627\u0637\u0644\u0627\u0639 \u0639\u0644\u0649 <\/span><a href=\"https:\/\/uxwritingar.com\/staging\/learn\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u0627\u0644\u062f\u0648\u0631\u0627\u062a \u0627\u0644\u0623\u062e\u0631\u0649 \u0627\u0644\u062a\u064a \u0646\u0642\u062f\u0645\u0647\u0627 \u0641\u064a UX Writing \u0628\u0627\u0644\u0639\u0631\u0628\u064a\u0629<\/span><\/a><span style=\"font-weight: 400;\"> \u0644\u0639\u0644\u0643 \u062a\u062c\u062f \u0645\u0627 \u064a\u0647\u0645\u0643.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0634\u0627\u0626\u0639\u0629<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">\u0643\u064a\u0641 \u062a\u0639\u0631\u0651\u0641 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644\u061f<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u0647\u064a \u0643\u064a\u0641\u064a\u0629 \u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0634\u0631\u0643\u0629 \u0645\u0639 \u0639\u0645\u0644\u0627\u0626\u0647\u0627 \u0641\u064a \u0643\u0644 \u0646\u0642\u0637\u0629 \u0645\u0646 \u0631\u062d\u0644\u0629 \u0627\u0644\u0634\u0631\u0627\u0621 \u0645\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0625\u0644\u0649 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0625\u0644\u0649 \u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0641\u064a \u0643\u0644 \u062c\u0632\u0621. \u064a\u0639\u0631\u0651\u0641\u0647\u0627 \u0627\u0644\u0628\u0639\u0636 \u0623\u0646\u0647\u0627 \u0645\u062c\u0645\u0648\u0639 \u0643\u0644 \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0642\u0648\u0645 \u0628\u0647\u0627 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0639 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u0645\u0627 \u0647\u064a \u0645\u0647\u0627\u0631\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 (Customer Experience Skill)\u061f<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u0647\u064a \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0641\u0647\u0645 \u0645\u0634\u0627\u0639\u0631 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0645\u0634\u0627\u0631\u0643\u062a\u0647\u0645 \u0625\u064a\u0627\u0647\u0627 \u0628\u0639\u0645\u0642\u060c \u0648\u0627\u0644\u0646\u0638\u0631 \u0625\u0644\u0649 \u0645\u0646\u062a\u062c\u0627\u062a \u0648\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0634\u0631\u0643\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0623\u0639\u064a\u0646\u0647\u0645 \u0644\u062a\u0644\u0628\u064a\u0629 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647\u0645 \u0628\u062f\u0642\u0629. \u0648\u062a\u062a\u0639\u0644\u0642 \u0628\u0627\u0644\u0627\u0633\u062a\u0645\u0627\u0639 \u0628\u0646\u0634\u0627\u0637 \u0625\u0644\u0649 \u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u062f\u0641\u0627\u0639 \u0639\u0646 \u0622\u0631\u0627\u0626\u0647\u0645 \u062f\u0627\u062e\u0644 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