{"id":37036,"date":"2024-08-20T16:40:06","date_gmt":"2024-08-20T13:40:06","guid":{"rendered":"https:\/\/uxwritingar.com\/staging\/?p=31314"},"modified":"2026-04-19T16:39:50","modified_gmt":"2026-04-19T14:39:50","slug":"%d9%85%d9%85%d8%a7%d8%b1%d8%b3%d8%a7%d8%aa-%d8%b4%d8%a7%d8%a6%d8%b9%d8%a9-%d8%aa%d8%b3%d8%a8%d8%a8-%d9%81%d8%b4%d9%84-%d8%aa%d8%ac%d8%b1%d8%a8%d8%a9-%d8%a7%d9%84%d8%b9%d9%85%d9%8a%d9%84-cx-%d9%88-2","status":"publish","type":"post","link":"https:\/\/uxwritingar.com\/staging\/customer-experience\/37036\/","title":{"rendered":"6 \u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0634\u0627\u0626\u0639\u0629 \u0644\u0625\u0646\u0634\u0627\u0621 \u062a\u062c\u0631\u0628\u0629 \u0639\u0645\u064a\u0644 \u0625\u064a\u062c\u0627\u0628\u064a\u0629"},"content":{"rendered":"
\n

\u062a\u0633\u062a\u062c\u064a\u0628 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0644\u0636\u063a\u0648\u0637 \u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u0646\u0645\u0648 \u0648\u0627\u0644\u062a\u0648\u0633\u0639 \u0648\u0627\u0644\u062a\u0642\u062f\u0645 \u0627\u0644\u062a\u062c\u0627\u0631\u064a \u0628\u062a\u0642\u0644\u064a\u0635 \u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u062f\u0639\u0645 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0625\u0646\u0634\u0627\u0621 \u062a\u062c\u0631\u0628\u0629 \u0639\u0645\u064a\u0644 \u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u0648\u062a\u062d\u0633\u064a\u0646\u0647\u0627 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u062d\u064a\u062b \u062a\u0631\u0649 \u0623\u0646 \u0630\u0644\u0643 \u064a\u0645\u0646\u062d\u0647\u0627 \u0628\u0639\u0636 \u0627\u0644\u062a\u0648\u0641\u064a\u0631 \u0644\u062a\u0637\u0648\u064a\u0631 \u0623\u062c\u0632\u0627\u0621 \u0623\u062e\u0631\u0649 \u0645\u0646 \u0645\u0634\u0631\u0648\u0639\u0647\u0627. \u0648\u0644\u0643\u0646 \u0645\u0639 \u0627\u0644\u0623\u0633\u0641\u060c \u0647\u0630\u0627 \u0627\u0644\u062d\u0644 \u0644\u064a\u0633 \u062c\u064a\u062f\u0627\u064b \u0628\u0644 \u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u062a\u062f\u0647\u0648\u0631 \u0627\u0644\u0634\u0631\u0643\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0637\u0648\u064a\u0644.<\/span><\/p>\n

\u0648\u0647\u0646\u0627\u0643 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0634\u064a\u0631 \u0625\u0644\u0649 \u0630\u0644\u0643 \u062d\u064a\u062b \u0628\u064a\u0651\u0646 \u062a\u0642\u0631\u064a\u0631 \u0644\u0640 Zendesk \u0633\u064f\u0626\u0644 \u0641\u064a\u0647 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u0648\u0646 \u0639\u0646 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u062a\u064a \u062a\u062e\u0644\u0642 \u0623\u0643\u0628\u0631 \u0627\u0631\u062a\u0628\u0627\u0637 \u0645\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0647\u0645\u060c \u0648<\/span>\u0623\u0642\u0631\u0651 57% \u0645\u0646\u0647\u0645 \u0623\u0646 \u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062c\u064a\u062f\u0629 \u0647\u064a \u0627\u0644\u0639\u0627\u0645\u0644 \u0627\u0644\u0623\u0643\u062b\u0631 \u0623\u0647\u0645\u064a\u0629\u060c \u0648\u062c\u0627\u0621\u062a \u0641\u064a \u0627\u0644\u0645\u0631\u062a\u0628\u0629 \u0627\u0644\u062b\u0627\u0646\u064a\u0629 \u0628\u0639\u062f \u0627\u0644\u0633\u0639\u0631 \u0627\u0644\u0645\u0646\u0627\u0633\u0628<\/span><\/a>. \u0644\u0630\u0627 \u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u0637\u0645\u062d \u0625\u0644\u0649 \u062e\u062f\u0645\u0629 \u0645\u0645\u062a\u0627\u0632\u0629 \u062a\u062c\u0630\u0628 \u0644\u0643 \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u062d\u0633\u0651\u0646 \u0623\u0631\u0628\u0627\u062d\u0643\u060c \u0644\u0627 \u0628\u062f \u0645\u0646 \u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0623\u0633\u0628\u0627\u0628 \u0627\u0644\u062a\u064a \u062a\u0624\u062f\u064a \u0625\u0644\u0649 \u0641\u0634\u0644 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0627\u0644\u0639\u0645\u0644 \u0639\u0644\u0649 \u062d\u0644\u0651\u0647\u0627.<\/span><\/p>\n

\u0645\u0627 \u0647\u064a \u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 (CX Writing)\u061f<\/span><\/h2>\n

\u0645\u0628\u062f\u0626\u064a\u0627\u064b \u0648\u0642\u0628\u0644 \u0627\u0644\u062a\u0637\u0631\u0651\u0642 \u0625\u0644\u0649 \u0637\u0631\u0642 \u0625\u0646\u0634\u0627\u0621 \u062a\u062c\u0631\u0628\u0629 \u0639\u0645\u064a\u0644 \u0625\u064a\u062c\u0627\u0628\u064a\u0629\u060c \u0644\u0646\u062a\u0639\u0631\u0651\u0641 \u0639\u0644\u0649 \u0645\u0627\u0647\u064a\u0651\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644. \u062a\u0634\u064a\u0631 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0625\u0644\u0649 \u0643\u064a\u0641\u064a\u0629 \u062a\u0641\u0627\u0639\u0644 \u0634\u0631\u0643\u0629 \u0645\u0627 \u0645\u0639 \u0639\u0645\u0644\u0627\u0626\u0647\u0627 \u0639\u0628\u0631 \u0643\u0644 \u062c\u0627\u0646\u0628 \u0645\u0646 \u062c\u0648\u0627\u0646\u0628 \u0631\u062d\u0644\u0629 \u0627\u0644\u0634\u0631\u0627\u0621\u060c \u0628\u062f\u0621\u0627\u064b \u0645\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u062d\u062a\u0649 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0648\u0648\u0635\u0648\u0644\u0627\u064b \u0625\u0644\u0649 \u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0643\u0644 \u0645\u0627 \u064a\u062d\u062f\u062b \u0628\u064a\u0646 \u0647\u0630\u0647 \u0627\u0644\u0645\u0631\u0627\u062d\u0644. \u0641\u064a \u062c\u0632\u0621\u064d \u0643\u0628\u064a\u0631\u064d \u0645\u0646\u0647\u0627\u060c \u062a\u0645\u062b\u0651\u0644 \u0625\u062c\u0645\u0627\u0644\u064a \u062c\u0645\u064a\u0639 \u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0639 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/span><\/p>\n

\u0628\u0627\u0644\u062a\u0627\u0644\u064a \u0641\u0625\u0646 \u062c\u0645\u064a\u0639 \u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0630\u064a \u064a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u0633\u0631\u062f \u0627\u0644\u0642\u0635\u0635\u064a (Storytelling) \u0648\u064a\u0633\u062a\u0647\u062f\u0641 \u0625\u0631\u0636\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u0644\u0628\u064a\u0629 \u062c\u0645\u064a\u0639 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647\u0645 \u062e\u0644\u0627\u0644 \u0631\u062d\u0644\u062a\u0647\u0645 \u0645\u0639 \u0627\u0644\u0645\u0646\u0635\u0629 \u0623\u0648 \u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u0631\u0642\u0645\u064a \u064a\u0646\u062f\u0631\u062c \u062a\u062d\u062a \u0645\u0633\u0645\u0649 \u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 (CX Writing). \u0623\u0645\u062b\u0644\u0629: \u0643\u062a\u0627\u0628\u0629 \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0648\u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0648\u0627\u0644\u0645\u0648\u0627\u062f \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0629 \u0641\u064a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0648\u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u062e\u062f\u0645\u064a\u0629 \u0648\u0642\u0635\u0635 \u0646\u062c\u0627\u062d \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/span><\/p>\n

\u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0643\u062a\u0627\u0628\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649<\/span><\/h2>\n

\u0642\u0628\u0644 \u0627\u0644\u0648\u0644\u0648\u062c \u0625\u0644\u0649 \u0623\u0647\u0645 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0633\u0628\u0628 \u0641\u0634\u0644 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0627\u0644\u0627\u0628\u062a\u0639\u0627\u062f \u0639\u0646 \u062a\u062d\u0642\u064a\u0642 \u062a\u062c\u0631\u0628\u0629 \u0639\u0645\u064a\u0644 \u0625\u064a\u062c\u0627\u0628\u064a\u0629\u060c \u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u0623\u0646 \u062a\u0639\u0631\u0641 \u0623\u0646 \u0647\u0646\u0627\u0643 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0641\u0631\u0648\u0642\u0627\u062a \u0627\u0644\u0645\u0647\u0645\u0629 \u0648\u0627\u0644\u062f\u0642\u064a\u0642\u0629 \u0628\u064a\u0646 \u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648<\/span>\u0643\u062a\u0627\u0628\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649<\/span><\/a>\u060c \u0648\u0644\u0643\u0646 \u0625\u0644\u064a\u0643 \u0623\u0647\u0645 3 \u0641\u0631\u0648\u0642\u0627\u062a \u0631\u0626\u064a\u0633\u064a\u0629 \u062a\u062d\u062a\u0627\u062c \u0623\u0646 \u062a\u0645\u064a\u0651\u0632\u0647\u0627:<\/span><\/p>\n\n\n\n\n\n\n
\u0627\u0644\u0641\u0631\u0642<\/strong><\/td>\n\u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 (CX Writing)<\/strong><\/td>\n\u0643\u062a\u0627\u0628\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 (Content Writing)<\/strong><\/td>\n<\/tr>\n
\u0627\u062a\u062c\u0627\u0647 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0648\u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641<\/strong><\/td>\n\u062c\u0645\u064a\u0639 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u062e\u062f\u0645\u064a\u0629 \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0648\u0627\u0644\u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0648\u0642\u0635\u0635 \u0627\u0644\u0646\u062c\u0627\u062d.<\/span><\/td>\n\u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0641\u0642\u0637 \u0645\u062b\u0644 \u0627\u0644\u0645\u0642\u0627\u0644\u0627\u062a \u0648\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 (\u0627\u0644\u0633\u0648\u0634\u064a\u0627\u0644 \u0645\u064a\u062f\u064a\u0627) \u0648\u0643\u062a\u0627\u0628\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a.<\/span><\/td>\n<\/tr>\n
\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0643\u062a\u0627\u0628\u0629<\/strong><\/td>\n\u0645\u062a\u0639\u062f\u062f\u0629 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649<\/span> \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/span><\/a>.<\/span><\/td>\n\u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0623\u0633\u0645\u0649 \u0647\u0648 \u0627\u0644\u0645\u0639\u0631\u0641\u0629 \u0648\u0627\u0644\u0647\u062f\u0641 \u0637\u0648\u064a\u0644 \u0627\u0644\u0623\u0645\u062f \u0647\u0648 \u0632\u064a\u0627\u062f\u0629 \u0639\u062f\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/span><\/td>\n<\/tr>\n
\u0627\u0644\u0639\u0646\u0635\u0631 \u0627\u0644\u0623\u0633\u0627\u0633\u064a<\/strong><\/td>\n\u0627\u0644\u0633\u0631\u062f \u0627\u0644\u0642\u0635\u0635\u064a \u0648\u0625\u062f\u0631\u0627\u062c \u0633\u0645\u0627\u062a \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u064a \u0627\u0644\u0643\u062a\u0627\u0628\u0629.<\/span><\/td>\n\u0627\u0644\u0643\u062a\u0627\u0628\u0629 \u0627\u0644\u062a\u062d\u0631\u064a\u0631\u064a\u0629.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

“\u062a\u062d\u062a\u0627\u062c \u0627\u0644\u0643\u062a\u0627\u0628\u0629 \u0625\u0644\u0649 \u0641\u0647\u0645 \u0627\u0644\u062a\u0642\u0646\u064a\u0627\u062a \u0648\u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0627\u062a \u0648\u0627\u0644\u0642\u0648\u0627\u0639\u062f \u0628\u0627\u0644\u062a\u0623\u0643\u064a\u062f\u060c \u0648\u0644\u0643\u0646\u0647\u0627 \u0644\u064a\u0633\u062a \u0641\u0639\u0644\u0627\u064b \u0622\u0644\u064a\u0627\u064b \u064a\u0645\u0643\u0646 \u0625\u0646\u062c\u0627\u0632\u0647 \u0628\u0625\u062a\u0642\u0627\u0646 \u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0641\u0642\u0637\u060c \u0628\u0644 \u062a\u062d\u062a\u0627\u062c \u0623\u064a\u0636\u0627\u064b \u0625\u0644\u0649 \u0627\u0644\u0625\u0628\u062f\u0627\u0639 \u0648\u0627\u0644\u062e\u0631\u0648\u062c \u0639\u0646 \u0627\u0644\u0645\u0623\u0644\u0648\u0641”<\/span><\/p>\n

\u0646\u0647\u0649 \u0639\u0628\u062f \u0627\u0644\u062a\u0648\u0627\u0628\u060c \u062e\u0628\u064a\u0631\u0629 \u0641\u064a \u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/span><\/p><\/blockquote>\n

\u0623\u0643\u062b\u0631 \u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0634\u0627\u0626\u0639\u0629 \u062a\u0633\u0628\u0628 \u0641\u0634\u0644 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/span><\/h2>\n

\u0647\u0646\u0627\u0643 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0633\u0628\u0628 \u0639\u062f\u0645 \u0646\u062c\u0627\u062d \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u0645\u0646\u0647\u0627:<\/span><\/p>\n