{"id":35382,"date":"2024-08-24T16:10:32","date_gmt":"2024-08-24T13:10:32","guid":{"rendered":"https:\/\/uxwritingar.com\/staging\/?p=28041"},"modified":"2026-04-19T16:34:38","modified_gmt":"2026-04-19T14:34:38","slug":"%d8%b1%d8%ad%d9%84%d8%a9-%d8%a7%d9%84%d8%b9%d9%85%d9%8a%d9%84-%d9%88%d8%a7%d9%84%d9%85%d8%b1%d8%a7%d8%ad%d9%84-%d8%a7%d9%84%d9%85%d9%83%d9%88%d9%91%d9%86%d8%a9-%d9%84%d9%87%d8%a7-%d8%a8%d8%a7%d9%84","status":"publish","type":"post","link":"https:\/\/uxwritingar.com\/staging\/customer-experience\/35382\/","title":{"rendered":"\u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0627\u0644\u0645\u0631\u0627\u062d\u0644 \u0627\u0644\u0645\u0643\u0648\u0651\u0646\u0629 \u0644\u0647\u0627 \u0628\u0627\u0644\u062a\u0641\u0635\u064a\u0644 \u062e\u0637\u0648\u0629 \u0628\u062e\u0637\u0648\u0629"},"content":{"rendered":"<p>\u062a\u062d\u062f\u0651\u062b\u0646\u0627 \u0641\u064a \u0627\u0644\u0645\u0642\u0627\u0644 \u0627\u0644\u0633\u0627\u0628\u0642 \u0639\u0646 \u0645\u0641\u0647\u0648\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0630\u0643\u0631\u0646\u0627 \u0623\u0647\u0645\u064a\u062a\u0647\u0627 \u0641\u064a \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639 \u0627\u0644\u0631\u0642\u0645\u064a\u0629. \u0623\u0645\u0627 \u0641\u064a \u0645\u0642\u0627\u0644\u0646\u0627 \u0627\u0644\u062d\u0627\u0644\u064a \u0646\u062e\u0635\u0635\u0647 \u0644\u0644\u062d\u062f\u064a\u062b \u0639\u0646 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 (Customer Journey) \u0648\u0645\u0631\u0627\u062d\u0644\u0647\u0627.<\/p>\n<p><span style=\"font-weight: 400;\">\u0644\u0639\u0644\u0651 \u0623\u0647\u0645 \u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0646\u0628\u063a\u064a \u0623\u0646 \u062a\u062a\u0651\u062e\u0630\u0647\u0627 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0644\u062c\u0630\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0625\u0644\u0649 \u062e\u062f\u0645\u0627\u062a\u0647\u0627 \u0647\u064a \u0648\u0636\u0639 \u0645\u062e\u0637\u0637 \u0644\u0631\u062d\u0644\u0627\u062a\u0647\u0645 \u0641\u064a \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0623\u0648 \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a. \u0623\u0648 \u0644\u0646\u0643\u0646 \u062f\u0642\u064a\u0642\u064a\u0646 \u0623\u0643\u062b\u0631.. \u064a\u0646\u0628\u063a\u064a \u0623\u0646 \u062a\u0647\u062a\u0645 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0628\u0631\u062d\u0644\u0629 \u0639\u0645\u0644\u0627\u0626\u0647\u0627 \u0642\u0628\u0644 \u0623\u0646 \u062a\u0637\u0644\u0642 \u0639\u0644\u064a\u0647\u0645 \u0627\u0633\u0645 &#8220;\u0639\u0645\u0644\u0627\u0621&#8221;\u060c \u0623\u064a \u0639\u0646\u062f\u0645\u0627 \u064a\u0643\u0648\u0646\u0648\u0646 \u0645\u062c\u0631\u062f \u0645\u0633\u062a\u062e\u062f\u0645 \u064a\u062a\u0635\u0641\u0651\u062d \u0627\u0644\u062e\u062f\u0645\u0629.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0644\u0630\u0627.. \u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u0631\u063a\u0628 \u0641\u064a <a href=\"https:\/\/uxwritingar.com\/staging\/user-experience\/19427\" target=\"_blank\" rel=\"noopener\">\u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a>\u060c \u0641\u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0642\u0627\u062f\u0631\u064b\u0627 \u0639\u0644\u0649 \u0641\u0647\u0645 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u062a\u064a \u062a\u0642\u062f\u0645\u0647\u0627 \u0639\u0646\u062f\u0645\u0627 \u064a\u062a\u0641\u0627\u0639\u0644 \u0634\u062e\u0635 \u0645\u0627 \u0645\u0639 \u062e\u062f\u0645\u062a\u0643\u060c \u0648\u062a\u0643\u064a\u064a\u0641\u0647\u0627 \u0645\u0639 \u062a\u0641\u0636\u064a\u0644\u0627\u062a \u0647\u0630\u0627 \u0627\u0644\u0634\u062e\u0635. \u064a\u0633\u0627\u0639\u062f\u0643 \u0641\u0647\u0645 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0639\u0645\u0642 \u0639\u0644\u0649 \u062a\u062d\u062f\u064a\u062f \u0646\u0642\u0627\u0637 \u0627\u0644\u0623\u0644\u0645 \u0648\u0627\u0644\u0623\u0645\u0648\u0631 \u0627\u0644\u062a\u064a \u0623\u0633\u0639\u062f\u062a \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0627\u0644\u0644\u0627\u0632\u0645\u0629 \u0628\u062d\u064a\u062b \u062a\u0628\u062a\u0639\u062f \u0641\u064a \u062a\u0635\u0645\u064a\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (UX Design) \u0639\u0645\u0627 \u064a\u0632\u0639\u062c\u0647\u060c \u0648\u062a\u0643\u0631\u0631 \u0645\u0627 \u064a\u062d\u0628\u0647 \u0648\u064a\u0646\u062c\u062d \u0641\u064a \u062c\u0630\u0628\u0647. \u0628\u0630\u0644\u0643 \u0633\u062a\u062d\u0633\u0651\u0646 \u062a\u062c\u0631\u0628\u0629 \u0639\u0645\u0644\u0627\u0626\u0643 \u0628\u0637\u0631\u064a\u0642\u0629 \u062a\u0639\u0648\u062f \u0639\u0644\u0649 \u0639\u0645\u0644\u0643 \u0628\u0623\u0641\u0636\u0644 \u0627\u0644\u0646\u062a\u0627\u0626\u062c.<\/span><\/p>\n<h2><span style=\"font-size: 20px;\">\u0645\u0627 \u0647\u064a \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 (Customer Journey)<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u062a\u0634\u064a\u0631 \u0631\u062d\u0644\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0625\u0644\u0649 \u0627\u0644\u062a\u0633\u0644\u0633\u0644 \u0627\u0644\u0643\u0627\u0645\u0644 \u0644\u0644\u062a\u062c\u0627\u0631\u0628 \u0627\u0644\u062a\u064a \u064a\u0645\u0631\u0648\u0646 \u0628\u0647\u0627 \u0639\u0646\u062f \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0645\u0639 \u0634\u0631\u0643\u0629 \u0623\u0648 \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629. \u062a\u064f\u0631\u0633\u0645 \u0647\u0630\u0647 \u0627\u0644\u0631\u062d\u0644\u0629 \u0641\u064a \u062e\u0631\u064a\u0637\u0629 \u0637\u0631\u064a\u0642 \u0645\u0641\u0635\u0651\u0644\u0629 \u062a\u0633\u0644\u0651\u0637 \u0627\u0644\u0636\u0648\u0621 \u0639\u0644\u0649 \u0648\u062c\u0647\u0629 \u0646\u0638\u0631 \u0627\u0644\u0639\u0645\u064a\u0644 \u062a\u062c\u0627\u0647 \u0627\u0644\u062e\u062f\u0645\u0629 \u0623\u0648 \u0627\u0644\u0645\u0646\u062a\u062c. \u0628\u062f\u0621\u064b\u0627 \u0645\u0646 \u0627\u0644\u0627\u0643\u062a\u0634\u0627\u0641 \u0627\u0644\u0623\u0648\u0644\u064a \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u062d\u062a\u0649 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629 \u0648\u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u062b\u0645 \u0628\u0646\u0627\u0621 \u0639\u0644\u0627\u0642\u0629 \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0623\u0645\u062f. \u0625\u0646 \u0643\u0644 \u062e\u0637\u0648\u0629 \u0639\u0644\u0649 \u0647\u0630\u0627 \u0627\u0644\u0645\u0633\u0627\u0631 \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0624\u062b\u0631 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0639\u0644\u0649 \u0623\u0641\u0643\u0627\u0631 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u062e\u064a\u0627\u0631\u0627\u062a\u0647 \u0648\u0642\u0631\u0627\u0631\u0627\u062a\u0647. \u0644\u0630\u0627 \u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u0623\u0646 \u062a\u062e\u0637\u0637 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0648\u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0647\u0630\u0647 \u0627\u0644\u0631\u062d\u0644\u0627\u062a \u0644\u0641\u0647\u0645 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0634\u0643\u0644 \u0623\u0641\u0636\u0644 \u0648\u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u062a\u062c\u0627\u0631\u0628. \u0648\u062a\u062d\u0642\u064a\u0642 \u0623\u0642\u0635\u0649 \u0642\u062f\u0631 \u0645\u0646 \u0627\u0644\u0631\u0636\u0627 \u0648\u0627\u0644\u0648\u0644\u0627\u0621. \u062a\u062e\u064a\u0651\u0644 \u0643\u0645\u0627 \u0644\u0648 \u0623\u0646\u0643 \u062a\u0631\u0633\u0645 \u062e\u0631\u064a\u0637\u0629 \u0643\u0646\u0632\u060c \u062d\u064a\u062b \u0627\u0644\u0643\u0646\u0632 \u0627\u0644\u0645\u0648\u062c\u0648\u062f \u0641\u064a \u0646\u0647\u0627\u064a\u0629 \u0627\u0644\u0631\u062d\u0644\u0629 \u0647\u0648 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0639\u0645\u064a\u0644 \u0633\u0639\u064a\u062f \u0648\u0645\u062e\u0644\u0635.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0644\u0642\u062f \u062a\u0637\u0648\u0651\u0631 \u0645\u0641\u0647\u0648\u0645 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0645\u0631\u0648\u0631 \u0627\u0644\u0648\u0642\u062a&gt; \u062d\u064a\u062b \u0623\u062f\u0631\u0643 \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0648\u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u0641\u0647\u0645 \u0648\u062a\u0644\u0628\u064a\u0629 \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0648\u0627\u0644\u062a\u0641\u0636\u064a\u0644\u0627\u062a \u0627\u0644\u0641\u0631\u064a\u062f\u0629 \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0623\u0641\u0631\u0627\u062f. \u0648\u0641\u064a \u0639\u0635\u0631\u0646\u0627 \u0627\u0644\u0631\u0642\u0645\u064a \u0627\u0644\u062d\u0627\u0644\u064a\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0639\u062f\u062f \u0644\u0627 \u064a\u062d\u0635\u0649 \u0645\u0646 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u0627\u0644\u062e\u064a\u0627\u0631\u0627\u062a\u060c \u0648\u0644\u064a\u0633\u0648\u0627 \u0645\u0644\u0632\u0645\u064a\u0646 \u0628\u062e\u062f\u0645\u0629 \u0623\u0648 \u0645\u0646\u062a\u062c \u0645\u0639\u064a\u0646. \u0644\u0630\u0627 \u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0623\u0646 \u062a\u062d\u062f\u062f \u0631\u062d\u0644\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u062d\u0644\u0651\u0644\u0647\u0627 \u0628\u062f\u0642\u0629 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0641\u0647\u0645 \u0623\u0639\u0645\u0642 \u0644\u062a\u0641\u0636\u064a\u0644\u0627\u062a\u0647\u0645 \u0648\u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0634\u0627\u0645\u0644\u0629. <\/span><b>\u0625\u0630\u0646.. <\/b><span style=\"font-weight: 400;\">\u062a\u0643\u0645\u0646 \u0623\u0647\u0645\u064a\u0629 \u0631\u062d\u0644\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u0642\u062f\u0631\u062a\u0647\u0627 \u0639\u0644\u0649 \u0645\u0633\u0627\u0639\u062f\u0629 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0644\u0649 \u0628\u0646\u0627\u0621 \u0639\u0644\u0627\u0642\u0627\u062a \u0623\u0642\u0648\u0649 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0632\u064a\u0627\u062f\u0629 \u0648\u0644\u0627\u0626\u0647\u0645\u060c \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0646\u0645\u0648 \u0627\u0644\u0645\u0633\u062a\u062f\u0627\u0645.<\/span><\/p>\n<h2><strong><span style=\"font-size: 20px;\">\u0625\u062f\u0627\u0631\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 (CJM)<\/span><\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">\u064a\u062a\u0637\u0644\u0651\u0628 \u062a\u062d\u062f\u064a\u062f \u0631\u062d\u0644\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0627\u0644\u062a\u064a \u0642\u062f \u064a\u0645\u0631\u0651 \u0628\u0647\u0627 \u062c\u0645\u0647\u0648\u0631\u0643 \u0639\u0645\u0644\u064a\u0629 \u062a\u0633\u0645\u0649 &#8220;\u0631\u0633\u0645 <a href=\"https:\/\/uxwritingar.com\/staging\/user-experience\/26336\" target=\"_blank\" rel=\"noopener\">\u062e\u0631\u064a\u0637\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/a>&#8220;. \u0648\u0633\u0646\u062a\u0637\u0631\u0651\u0642 \u0625\u0644\u064a\u0647\u0627 \u0628\u0627\u0644\u062a\u0641\u0635\u064a\u0644 \u0641\u064a \u0627\u0644\u0645\u0642\u0627\u0644 \u0627\u0644\u062b\u0627\u0644\u062b \u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u0633\u0644\u0633\u0644\u0629. \u062a\u0634\u0643\u0651\u0644 \u0627\u0644\u062e\u0631\u0627\u0626\u0637 \u062c\u0632\u0621\u064b\u0627 \u0645\u0646 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0634\u0627\u0645\u0644\u0629 \u0644\u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 (Customer Journey Management) \u0648\u0627\u0644\u062a\u064a \u062a\u064f\u0639\u0631\u0641 \u0628\u0623\u0646\u0647\u0627 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062a\u064a \u062a\u0623\u062e\u0630 \u0641\u064a\u0647\u0627 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0646\u0638\u0631\u0629 \u0634\u0627\u0645\u0644\u0629 \u0639\u0646 \u062a\u062c\u0627\u0631\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0639 \u0639\u0644\u0627\u0645\u062a\u0647\u0627 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629. \u0648\u062a\u062a\u062e\u0630 \u0627\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0627\u0644\u0644\u0627\u0632\u0645\u0629 \u0644\u062a\u0634\u0643\u064a\u0644 \u0627\u0644\u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u064a \u064a\u0645\u0631\u0651 \u0628\u0647\u0627 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0644\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u0646\u0647\u0627\u0626\u064a \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u060c \u062d\u064a\u062b \u064a\u0635\u0628\u062d \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0639\u0645\u0644\u0627\u0621 \u0623\u0648\u0641\u064a\u0627\u0621.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u064a\u0633\u0627\u0639\u062f \u0631\u0633\u0645 \u062a\u0644\u0643 \u0627\u0644\u062e\u0631\u0627\u0626\u0637 \u0625\u062f\u0627\u0631\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0627\u0644\u0644\u0627\u0632\u0645 \u0644\u062a\u0645\u062b\u064a\u0644 \u0645\u0631\u0626\u064a \u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647\u0645 \u0648\u062a\u0635\u0648\u0631\u0627\u062a\u0647\u0645 \u062e\u0644\u0627\u0644 \u062a\u0641\u0627\u0639\u0644\u0627\u062a\u0647\u0645 \u0648\u0639\u0644\u0627\u0642\u0627\u062a\u0647\u0645 \u0645\u0639 \u0627\u0644\u0645\u0624\u0633\u0633\u0629. \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a \u0641\u0647\u0645 \u0648\u062a\u062d\u0641\u064a\u0632 \u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u062a\u062e\u0630\u0648\u0646\u0647\u0627 &#8211; \u062a\u0644\u0643 \u0627\u0644\u062a\u064a \u062a\u0644\u0627\u062d\u0638\u0647\u0627 \u0648\u0644\u0627 \u062a\u0644\u0627\u062d\u0638\u0647\u0627 &#8211; \u0639\u0646\u062f\u0645\u0627 \u064a\u062a\u0641\u0627\u0639\u0644\u0648\u0646 \u0645\u0639 \u062e\u062f\u0645\u062a\u0643.<\/span><\/p>\n<p><b>\u0625\u0630\u064b\u0627\u060c \u0645\u0627 \u064a\u0645\u064a\u0632 \u0625\u062f\u0627\u0631\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0623\u0646\u0647\u0627 \u062a\u0645\u0643\u0651\u0646\u0643 \u0645\u0646 \u062a\u0642\u064a\u064a\u0645:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0627\u0644\u0631\u0624\u0649:<\/b><span style=\"font-weight: 400;\"> \u0643\u064a\u0641\u064a\u0629 \u0641\u0647\u0645 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0628\u0634\u0643\u0644 \u0623\u0641\u0636\u0644.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0627\u0644\u062a\u0623\u062b\u064a\u0631:<\/b><span style=\"font-weight: 400;\"> \u0643\u064a\u0641\u064a\u0629 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0627\u062a \u0648\u0627\u0644\u062c\u0647\u062f \u0645\u0646 \u0623\u062c\u0644 \u0627\u0644\u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0631\u064a\u062f \u0625\u062c\u0631\u0627\u0621\u0647\u0627 \u0639\u0644\u0649 \u062a\u062c\u0627\u0631\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0627\u0644\u0645\u0634\u0643\u0644\u0627\u062a\/\u0627\u0644\u0641\u0631\u0635:<\/b><span style=\"font-weight: 400;\"> \u062a\u0634\u062e\u064a\u0635 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0648\u0628\u064a\u0627\u0646 \u0627\u0644\u0645\u0634\u0643\u0644\u0627\u062a \u0648\u0643\u064a\u0641\u064a\u0629 \u062d\u0644\u0651\u0647\u0627.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631:<\/b><span style=\"font-weight: 400;\"> \u0639\u0646\u062f\u0645\u0627 \u062a\u0631\u063a\u0628 \u0641\u064a \u062a\u063a\u064a\u064a\u0631 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0628\u0627\u0644\u0643\u0627\u0645\u0644.<\/span><\/li>\n<\/ul>\n<h2><strong><span style=\"font-size: 20px;\">\u0645\u0631\u0627\u062d\u0644 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/span><\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">\u064a\u0642\u0648\u0645 \u0643\u0644 \u0639\u0645\u064a\u0644 \u0628\u0631\u062d\u0644\u0629 \u0645\u0639 \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0639\u064a\u0646\u0629 \u064a\u0641\u062a\u0631\u0636 \u0623\u0646\u0647\u0627 \u062a\u062e\u062f\u0645 \u0645\u0635\u0644\u062d\u062a\u0647. \u062e\u0644\u0627\u0644 \u0647\u0630\u0647 \u0627\u0644\u0631\u062d\u0644\u0629.. \u064a\u0646\u062a\u0642\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0646 \u0627\u0644\u0633\u0645\u0627\u0639 \u0639\u0646 \u062e\u062f\u0645\u0629 \u0623\u0648 \u0627\u0644\u0627\u0637\u0644\u0627\u0639 \u0639\u0644\u064a\u0647\u0627 \u0625\u0644\u0649 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629 \u0641\u064a\u0647\u0627 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u062c\u0631\u0628\u062a\u0647\u0627 \u0648\u0645\u0646 \u062b\u0645 (\u0644\u0648 \u0627\u0641\u062a\u0631\u0636\u0646\u0627 \u0623\u0646 \u0627\u0644\u062e\u062f\u0645\u0629 \u0623\u0639\u062c\u0628\u062a\u0647\u0645) \u0645\u0634\u0627\u0631\u0643\u0629 \u062a\u062c\u0627\u0631\u0628\u0647\u0645 \u0627\u0644\u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u0645\u0639 \u0627\u0644\u0623\u0635\u062f\u0642\u0627\u0621 \u0648\u0627\u0644\u0632\u0645\u0644\u0627\u0621. \u0628\u0627\u062e\u062a\u0635\u0627\u0631.. \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0647\u064a \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062a\u064a \u064a\u062a\u062d\u0648\u0644 \u0628\u0647\u0627 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0645\u0646 \u0643\u0648\u0646\u0647\u0645 \u062c\u0645\u0647\u0648\u0631\u064b\u0627 \u0645\u0633\u062a\u0647\u062f\u0641\u064b\u0627 \u0625\u0644\u0649 \u0645\u0639\u062c\u0628\u064a\u0646 \u0645\u062e\u0644\u0635\u064a\u0646 \u0644\u0644\u062e\u062f\u0645\u0629 \u0648\u0639\u0645\u0644\u0627\u0621 \u062f\u0627\u0626\u0645\u064a\u0646. \u0644\u0630\u0627\u060c \u0642\u0628\u0644 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0641\u064a \u062a\u062d\u0633\u064a\u0646 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u0623\u0646 \u0646\u0641\u0647\u0645 \u0623\u0648\u0644\u064b\u0627 <a href=\"https:\/\/uxwritingar.com\/staging\/customer-experience\/25980\" target=\"_blank\" rel=\"noopener\">\u0645\u0631\u0627\u062d\u0644 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/a>.<\/span><\/p>\n<figure id=\"attachment_31343\" aria-describedby=\"caption-attachment-31343\" style=\"width: 2560px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-31343 size-full\" src=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/08\/\u0645\u0631\u0627\u062d\u0644-\u0631\u062d\u0644\u0629-\u0627\u0644\u0639\u0645\u064a\u0644-scaled-1.jpg\" alt=\"\u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644\" width=\"2560\" height=\"1441\" srcset=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/08\/\u0645\u0631\u0627\u062d\u0644-\u0631\u062d\u0644\u0629-\u0627\u0644\u0639\u0645\u064a\u0644-scaled-1.jpg 2560w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/08\/\u0645\u0631\u0627\u062d\u0644-\u0631\u062d\u0644\u0629-\u0627\u0644\u0639\u0645\u064a\u0644-scaled-1-300x169.jpg 300w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/08\/\u0645\u0631\u0627\u062d\u0644-\u0631\u062d\u0644\u0629-\u0627\u0644\u0639\u0645\u064a\u0644-scaled-1-1024x576.jpg 1024w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/08\/\u0645\u0631\u0627\u062d\u0644-\u0631\u062d\u0644\u0629-\u0627\u0644\u0639\u0645\u064a\u0644-scaled-1-768x432.jpg 768w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/08\/\u0645\u0631\u0627\u062d\u0644-\u0631\u062d\u0644\u0629-\u0627\u0644\u0639\u0645\u064a\u0644-scaled-1-1536x865.jpg 1536w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/08\/\u0645\u0631\u0627\u062d\u0644-\u0631\u062d\u0644\u0629-\u0627\u0644\u0639\u0645\u064a\u0644-scaled-1-2048x1153.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><figcaption id=\"caption-attachment-31343\" class=\"wp-caption-text\">\u0645\u0631\u0627\u062d\u0644 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/figcaption><\/figure>\n<h3><span style=\"font-weight: 400; font-size: 16px;\">\u0627\u0644\u0648\u0639\u064a (Awareness)<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0648\u0639\u064a \u0623\u0648 \u064a\u0645\u0643\u0646 \u062a\u0633\u0645\u064a\u062a\u0647\u0627 &#8220;\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u0648\u0639\u064a\u0629&#8221; \u062d\u0648\u0644 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0647\u064a \u0627\u0644\u0627\u0646\u0637\u0628\u0627\u0639 \u0627\u0644\u0623\u0648\u0644 \u0644\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u062d\u062a\u0645\u0644 \u062d\u0648\u0644 \u062e\u062f\u0645\u062a\u0643. \u0644\u0630\u0627\u060c \u0641\u0647\u064a \u062a\u0633\u062a\u062d\u0642 \u0623\u0646 \u062a\u0633\u062a\u062b\u0645\u0631 \u062c\u0647\u062f\u0643 \u0627\u0644\u0623\u0643\u0628\u0631 \u0641\u064a\u0647\u0627. \u0641\u064a \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0648\u0639\u064a.. \u0642\u062f \u064a\u0635\u0627\u062f\u0641 \u0627\u0644\u0639\u0645\u064a\u0644 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u0645\u0627 \u064a\u0645\u0643\u0646\u0646\u0627 \u062a\u0633\u0645\u064a\u062a\u0647 &#8220;\u0627\u0644\u0646\u0645\u0637 \u0627\u0644\u0633\u0644\u0628\u064a (Passive)&#8221; \u0644\u0644\u0648\u0639\u064a \u0623\u064a \u0645\u0646 \u062e\u0644\u0627\u0644 \u0645\u0634\u0627\u0647\u062f\u0629 \u0625\u0639\u0644\u0627\u0646 \u0645\u0627\u060c \u0633\u0648\u0627\u0621 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0623\u0648 \u0634\u062e\u0635\u064a\u064b\u0627 \u0639\u0644\u0649 \u0623\u0631\u0636 \u0627\u0644\u0648\u0627\u0642\u0639. \u0623\u0648 \u0642\u062f \u064a\u0643\u062a\u0634\u0641 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u0640 &#8220;\u0627\u0644\u0646\u0645\u0637 \u0627\u0644\u0641\u0639\u0627\u0644 (Active)&#8221; \u0623\u062b\u0646\u0627\u0621 \u0628\u062d\u062b\u0647 \u0639\u0646 \u0645\u0634\u0643\u0644\u0629 \u0645\u0627 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u062d\u0631\u0643 \u0628\u062d\u062b. \u0648\u0647\u0648 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u0623\u0641\u0636\u0644 \u0644\u0623\u0646 \u0638\u0647\u0648\u0631 \u062e\u062f\u0645\u062a\u0643 \u0623\u062b\u0646\u0627\u0621 \u0627\u0644\u062d\u0627\u062c\u0629 \u0625\u0644\u064a\u0647\u0627 \u0633\u064a\u0643\u0648\u0646 \u0623\u0641\u0636\u0644 \u0628\u0643\u062b\u064a\u0631 \u0645\u0646 \u0631\u0624\u064a\u062a\u0647\u0627 \u0645\u0635\u0627\u062f\u0641\u0629.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0628\u0634\u0643\u0644 \u0639\u0627\u0645.. \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0647\u062f\u0641\u0643 \u0647\u0646\u0627 \u0647\u0648 \u062a\u062b\u0642\u064a\u0641 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u062d\u0648\u0644 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0645\u0627 \u062a\u0642\u062f\u0645\u0647. \u0648\u0630\u0644\u0643 \u0639\u0628\u0631 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a\u060c \u0648\u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u060c \u0648\u0645\u0648\u0642\u0639 \u0627\u0644\u0648\u064a\u0628 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643\u060c \u0648\u063a\u064a\u0631\u0647\u0627 \u0645\u0646 \u0646\u0642\u0627\u0637 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u0648\u0649.. \u0623\u0648 \u0645\u0627 \u062a\u064f\u0639\u0631\u0641 \u0628\u0640 &#8220;\u0646\u0642\u0627\u0637 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u062a\u064a \u062a\u0648\u0641\u0631 \u0623\u0639\u0644\u0649 \u0645\u0633\u0627\u0631 \u062a\u062d\u0648\u064a\u0644 (top of the funnel touchpoints)&#8221; \u0623\u0648 \u064a\u0633\u0645\u0649 \u0627\u0644\u062a\u0648\u0641\u0648 (ToFu). \u064a\u0634\u064a\u0631 \u0645\u0635\u0637\u0644\u062d \u0627\u0644\u062c\u0632\u0621 \u0627\u0644\u0639\u0644\u0648\u064a \u0645\u0646 \u0645\u0633\u0627\u0631 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0623\u0648 \u0628\u062f\u0627\u064a\u0629 \u0645\u0633\u0627\u0631 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 (Top of Funnel, or ToFu) \u0625\u0644\u0649 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0630\u064a \u064a\u062a\u0645 \u0625\u0646\u0634\u0627\u0624\u0647 \u0623\u0648 \u0627\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u064f\u0646\u0641\u0651\u0630 \u0641\u064a \u0628\u062f\u0627\u064a\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0645\u0634\u062a\u0631\u064a. \u0648\u064a\u062a\u0645 \u062a\u0636\u0645\u064a\u0646\u0647 \u0641\u064a \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0648\u0639\u064a \u0644\u062a\u062a\u062b\u0642\u064a\u0641 \u062c\u0645\u0647\u0648\u0631\u0643 \u062d\u0648\u0644 \u0645\u0646\u062a\u062c\u0643 \u0623\u0648 \u062e\u062f\u0645\u062a\u0643 \u0645\u0646 \u062d\u064a\u062b \u0635\u0644\u062a\u0647\u0627 \u0628\u0646\u0642\u0637\u0629 \u0623\u0644\u0645 \u0645\u0639\u064a\u0646\u0629 \u0623\u0648 \u062d\u0627\u062c\u0629 \u064a\u0631\u063a\u0628\u0648\u0646 \u0641\u064a \u0645\u0639\u0627\u0644\u062c\u062a\u0647\u0627. \u0648\u0647\u062f\u0641\u0647 \u0647\u0648 \u062c\u0630\u0628 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0645\u0647\u062a\u0645\u064a\u0646 \u0628\u0627\u0644\u062d\u0644 \u0627\u0644\u0630\u064a \u062a\u0642\u062f\u0645\u0647 \u0628\u062d\u064a\u062b \u064a\u062a\u062d\u0648\u0644\u0648\u0646 \u0625\u0644\u0649 \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u0627\u0644\u064a\u0629 \u0645\u0646 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644. \u064a\u064f\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u062a\u0648\u0641\u0648 \u0641\u064a \u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b (SEO)\u060c \u0648\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a\u060c \u0648\u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u060c \u0648\u062c\u0645\u064a\u0639 \u0646\u0642\u0627\u0637 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u0623\u062e\u0631\u0649 \u0627\u0644\u062a\u064a \u062a\u0648\u0644\u062f \u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0631\u0648\u0631 \u0648\u062a\u062c\u0630\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0628\u0639\u062f \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u0648\u0641\u0648\u060c \u062a\u0623\u062a\u064a \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0645\u0648\u0641\u0648 (MoFu) \u0627\u0644\u062a\u064a \u062a\u0634\u064a\u0631 \u0625\u0644\u0649 \u0645\u062a\u0648\u0633\u0637 \u0645\u0633\u0627\u0631 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 (Middle of the funnel) \u0645\u0627 \u064a\u0639\u0646\u064a \u0648\u0635\u0648\u0644 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0625\u0644\u0649 \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u0642\u064a\u064a\u0645 (Consideration). \u062b\u0645 \u0627\u0644\u0628\u0648\u0641\u0648 (BoFu) \u0623\u064a \u0646\u0647\u0627\u064a\u0629 \u0645\u0633\u0627\u0631 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 (Bottom of the funnel) \u0627\u0644\u062a\u064a \u062a\u0639\u0646\u064a \u0648\u0635\u0648\u0644 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631 (Decision)\u060c \u0648\u062a\u0634\u0643\u0651\u0644 \u0647\u0630\u0647 \u0627\u0644\u0645\u0631\u0627\u062d\u0644 \u0627\u0644\u062b\u0644\u0627\u062b \u0645\u0627 \u064a\u064f\u0633\u0645\u0649 &#8220;\u0642\u0645\u0639 \u0645\u0633\u0627\u0631 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a (The Sales Funnel)&#8221;.<\/span><\/p>\n<figure id=\"attachment_31344\" aria-describedby=\"caption-attachment-31344\" style=\"width: 2560px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-31344 size-full\" src=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/08\/\u0642\u0645\u0639-\u0645\u0633\u0627\u0631-\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a-The-Sales-Funnel-scaled-1.jpg\" alt=\"\u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644\" width=\"2560\" height=\"1441\" srcset=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/08\/\u0642\u0645\u0639-\u0645\u0633\u0627\u0631-\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a-The-Sales-Funnel-scaled-1.jpg 2560w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/08\/\u0642\u0645\u0639-\u0645\u0633\u0627\u0631-\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a-The-Sales-Funnel-scaled-1-300x169.jpg 300w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/08\/\u0642\u0645\u0639-\u0645\u0633\u0627\u0631-\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a-The-Sales-Funnel-scaled-1-1024x576.jpg 1024w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/08\/\u0642\u0645\u0639-\u0645\u0633\u0627\u0631-\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a-The-Sales-Funnel-scaled-1-768x432.jpg 768w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/08\/\u0642\u0645\u0639-\u0645\u0633\u0627\u0631-\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a-The-Sales-Funnel-scaled-1-1536x865.jpg 1536w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/08\/\u0642\u0645\u0639-\u0645\u0633\u0627\u0631-\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a-The-Sales-Funnel-scaled-1-2048x1153.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><figcaption id=\"caption-attachment-31344\" class=\"wp-caption-text\">\u0642\u0645\u0639 \u0645\u0633\u0627\u0631 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a (The Sales Funnel)<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">\u0625\u0630\u064b\u0627.. \u062a\u0647\u062f\u0641 \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0648\u0639\u064a \u0644\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u064a\u0646\u060c \u0648\u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0645\u0646\u0627\u0633\u0628. \u0625\u0630 \u064a\u062a\u0639\u0644\u0642 \u0627\u0644\u0623\u0645\u0631 \u0643\u0644\u0647 \u0628\u0648\u0636\u0639 \u0627\u0633\u0645 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0623\u0645\u0627\u0645 \u0639\u0645\u0644\u0627\u0626\u0643 \u0627\u0644\u0645\u062b\u0627\u0644\u064a\u064a\u0646\u060c \u062d\u062a\u0649 \u0625\u0646 \u0643\u0627\u0646\u0648\u0627 \u063a\u064a\u0631 \u0645\u062f\u0631\u0643\u064a\u0646 \u0628\u0639\u062f \u0628\u0623\u0646\u0647\u0645 \u0641\u064a \u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u062e\u062f\u0645\u062a\u0643.<\/span><\/p>\n<h4><span style=\"font-size: 14px;\"><b>\u0623\u0641\u0636\u0644 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0644\u062a\u062d\u0633\u064a\u0646 \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0648\u0639\u064a<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">\u0646\u0642\u062f\u0645 \u0647\u0646\u0627 \u0623\u0647\u0645 3 \u0645\u0645\u0627\u0631\u0633\u0627\u062a \u064a\u0646\u0628\u063a\u064a \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u064a\u0647\u0627 \u0644\u062a\u062d\u0633\u064a\u0646 \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0648\u0639\u064a \u0644\u062f\u0649 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u062d\u062a\u0645\u0644 \u0648\u0632\u064a\u0627\u062f\u0629 \u0641\u0631\u0635\u0629 \u062a\u062d\u0648\u064a\u0644\u0647 \u0625\u0644\u0649 \u0639\u0645\u064a\u0644 \u062f\u0627\u0626\u0645:<\/span><\/p>\n<figure id=\"attachment_31345\" aria-describedby=\"caption-attachment-31345\" style=\"width: 2560px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-31345 size-full\" src=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/08\/\u0623\u0641\u0636\u0644-\u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a-\u0644\u062a\u062d\u0633\u064a\u0646-\u0645\u0631\u062d\u0644\u0629-\u0627\u0644\u0648\u0639\u064a-\u0628\u0627\u0644\u062e\u062f\u0645\u0629-scaled-1.jpg\" alt=\"\u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644\" width=\"2560\" height=\"1441\" srcset=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/08\/\u0623\u0641\u0636\u0644-\u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a-\u0644\u062a\u062d\u0633\u064a\u0646-\u0645\u0631\u062d\u0644\u0629-\u0627\u0644\u0648\u0639\u064a-\u0628\u0627\u0644\u062e\u062f\u0645\u0629-scaled-1.jpg 2560w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/08\/\u0623\u0641\u0636\u0644-\u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a-\u0644\u062a\u062d\u0633\u064a\u0646-\u0645\u0631\u062d\u0644\u0629-\u0627\u0644\u0648\u0639\u064a-\u0628\u0627\u0644\u062e\u062f\u0645\u0629-scaled-1-300x169.jpg 300w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/08\/\u0623\u0641\u0636\u0644-\u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a-\u0644\u062a\u062d\u0633\u064a\u0646-\u0645\u0631\u062d\u0644\u0629-\u0627\u0644\u0648\u0639\u064a-\u0628\u0627\u0644\u062e\u062f\u0645\u0629-scaled-1-1024x576.jpg 1024w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/08\/\u0623\u0641\u0636\u0644-\u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a-\u0644\u062a\u062d\u0633\u064a\u0646-\u0645\u0631\u062d\u0644\u0629-\u0627\u0644\u0648\u0639\u064a-\u0628\u0627\u0644\u062e\u062f\u0645\u0629-scaled-1-768x432.jpg 768w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/08\/\u0623\u0641\u0636\u0644-\u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a-\u0644\u062a\u062d\u0633\u064a\u0646-\u0645\u0631\u062d\u0644\u0629-\u0627\u0644\u0648\u0639\u064a-\u0628\u0627\u0644\u062e\u062f\u0645\u0629-scaled-1-1536x865.jpg 1536w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/08\/\u0623\u0641\u0636\u0644-\u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a-\u0644\u062a\u062d\u0633\u064a\u0646-\u0645\u0631\u062d\u0644\u0629-\u0627\u0644\u0648\u0639\u064a-\u0628\u0627\u0644\u062e\u062f\u0645\u0629-scaled-1-2048x1153.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><figcaption id=\"caption-attachment-31345\" class=\"wp-caption-text\">\u0623\u0641\u0636\u0644 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0644\u062a\u062d\u0633\u064a\u0646 \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0648\u0639\u064a<\/figcaption><\/figure>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0627\u0633\u062a\u0647\u062f\u0641 \u0642\u0646\u0648\u0627\u062a \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u062a\u064a \u064a\u0633\u062a\u062e\u062f\u0645\u0647\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0648\u0646 \u0644\u062f\u064a\u0643 \u0623\u0643\u062b\u0631<\/b><span style=\"font-weight: 400;\">: \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0646 \u0645\u0646\u0635\u0629 \u062a\u062d\u0644\u064a\u0644\u0627\u062a \u062d\u0648\u0644 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643.. \u064a\u0645\u0643\u0646\u0643 \u062a\u0637\u0648\u064a\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u062a\u062d\u0627\u0641\u0638 \u0639\u0644\u0649 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u064a \u0645\u0642\u062f\u0645\u0629 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0623\u062e\u0631\u0649 \u0648\u062a\u062a\u0645\u062d\u0648\u0631 \u062d\u0648\u0644 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0633\u062a\u062e\u062f\u0645\u0647\u0627 \u0639\u0645\u0644\u0627\u0624\u0643 \u0623\u0643\u062b\u0631. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644.. \u0625\u0630\u0627 \u0643\u0627\u0646 \u062c\u0645\u0647\u0648\u0631\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0645\u0646 \u0627\u0644\u0631\u0627\u0634\u062f\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u064a\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0645\u0646\u0635\u0627\u062a Facebook \u0648Instagram \u0628\u0634\u0643\u0644 \u0623\u0633\u0627\u0633\u064a\u060c \u0641\u062a\u062c\u0646\u0651\u0628 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0639\u0644\u0649 TikTok.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0631\u0643\u0651\u0632 \u0639\u0644\u0649 \u0627\u0644\u062a\u062b\u0642\u064a\u0641<\/b><span style=\"font-weight: 400;\">: \u0623\u0646\u0634\u0626 \u0645\u062d\u062a\u0648\u0649 \u064a\u0633\u0627\u0639\u062f \u0639\u0644\u0649 \u062a\u062b\u0642\u064a\u0641 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u062d\u0648\u0644 \u0633\u0628\u0628 \u062d\u0627\u062c\u062a\u0647\u0645 \u0625\u0644\u0649 \u0645\u0646\u062a\u062c\u0643 \u0623\u0648 \u062e\u062f\u0645\u062a\u0643 \u0645\u062b\u0644 \u0646\u0634\u0631 \u0645\u0642\u0627\u0644\u0627\u062a \u062a\u062b\u0642\u064a\u0641\u064a\u0629 \u062d\u0648\u0644 \u0645\u0627 \u064a\u0645\u0643\u0646 \u0644\u0645\u0646\u062a\u062c\u0643 \u0641\u0639\u0644\u0647 \u0623\u0648 \u0631\u0628\u0645\u0627 \u0631\u0633\u0648\u0645 \u0628\u064a\u0627\u0646\u064a\u0629 \u062a\u0648\u0636\u062d \u0627\u0644\u0623\u0647\u0645\u064a\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0627\u0628\u062a\u0639\u062f \u0639\u0646 \u0623\u0633\u0627\u0644\u064a\u0628 \u0627\u0644\u062a\u0631\u063a\u064a\u0628 \u0623\u0648 \u0627\u0644\u0628\u064a\u0639 \u0627\u0644\u0635\u0639\u0628\u0629<\/b><span style=\"font-weight: 400;\">: \u062a\u062c\u0646\u0651\u0628 \u0627\u0644\u0627\u0646\u062e\u0631\u0627\u0637 \u0643\u062b\u064a\u0631\u064b\u0627 \u0641\u064a \u062a\u0643\u062a\u064a\u0643\u0627\u062a \u0627\u0644\u0628\u064a\u0639 \u0648\u0627\u0644\u062a\u0631\u063a\u064a\u0628 \u0627\u0644\u0622\u0646\u064a \u0628\u062e\u062f\u0645\u062a\u0643. \u0648\u0639\u0648\u0636\u064b\u0627 \u0639\u0646 \u0630\u0644\u0643\u060c \u0623\u0639\u0637\u0650 \u0639\u0645\u064a\u0644\u0643 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0645\u0644\u0627\u0626\u0645 \u0648\u0627\u0644\u0645\u0633\u0627\u062d\u0629 \u0644\u0644\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0645\u0646\u062a\u062c\u0643 \u0648\u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0623\u0643\u062b\u0631.<\/span><\/li>\n<\/ol>\n<h4><span style=\"font-size: 14px;\"><b>\u0623\u0645\u062b\u0644\u0629 \u0645\u062d\u062a\u0648\u0649 \u0644\u0645\u0631\u062d\u0644\u0629 \u062a\u0648\u0639\u064a\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u062d\u0648\u0644 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">\u064a\u0639\u062a\u0645\u062f \u0646\u0648\u0639 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0630\u064a \u064a\u0646\u0628\u063a\u064a \u062a\u0637\u0648\u064a\u0631\u0647 \u0641\u064a \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u0648\u0639\u064a\u0629 \u0639\u0644\u0649 \u062c\u0645\u0647\u0648\u0631\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641. \u0648\u0645\u0627 \u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u0639\u0645\u0644 \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0628\u064a\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a (Business-to-business &#8211; \u0627\u062e\u062a\u0635\u0627\u0631\u064b\u0627 B2B) \u0623\u0648 \u0641\u064a \u0645\u062c\u0627\u0644 \u0628\u064a\u0639 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0645\u0628\u0627\u0634\u0631 \u0644\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 (Business-to-consumer &#8211; \u0627\u062e\u062a\u0635\u0627\u0631\u064b\u0627 B2C). \u0641\u0641\u064a \u0628\u0639\u0636 \u0627\u0644\u062d\u0627\u0644\u0627\u062a\u060c \u0642\u062f \u062a\u0643\u0648\u0646 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0647\u064a \u0627\u0644\u0623\u0646\u0633\u0628. \u0641\u064a \u062d\u064a\u0646 \u0642\u062f \u062a\u062d\u0642\u0642 \u0634\u0631\u0643\u0627\u062a \u0623\u062e\u0631\u0649 \u0646\u062c\u0627\u062d\u064b\u0627 \u0623\u0643\u0628\u0631 \u0645\u0639 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0642\u0627\u0628\u0644 \u0644\u0644\u062a\u0646\u0632\u064a\u0644 \u0645\u062b\u0644 \u0627\u0644\u0643\u062a\u0628 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0644\u0643\u0646.. \u0628\u0645\u062c\u0631\u062f \u0623\u0646 \u064a\u0644\u0627\u062d\u0638 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0648\u0646 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0639\u0644\u064a\u0643 \u0623\u0646 \u062a\u0633\u0639\u0649 \u0644\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0627\u0631\u062a\u0628\u0627\u0637\u0647\u0645 \u0628\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0633\u0647\u0644\u0629 \u0627\u0644\u0627\u0633\u062a\u064a\u0639\u0627\u0628 \u062d\u0648\u0644 \u062e\u062f\u0645\u0627\u062a\u0643 \u0648\u0639\u0631\u0648\u0636\u0643. \u0648\u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u062a\u0636\u0645\u0646 \u0645\u062d\u062a\u0648\u0649 \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u0648\u0639\u064a\u0629 \u0645\u0627 \u064a\u0644\u064a:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u0646\u0634\u0648\u0631\u0627\u062a \u0645\u062f\u0648\u0646\u0627\u062a.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0631\u0633\u0648\u0645 \u0628\u064a\u0627\u0646\u064a\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062f\u0648\u0631\u0627\u062a \u0645\u062c\u0627\u0646\u064a\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u0646\u0634\u0648\u0631\u0627\u062a \u0648\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0643\u062a\u0628 \u0631\u0642\u0645\u064a\u0629 \u0645\u062a\u0639\u0644\u0642\u0629 \u0628\u0641\u0626\u0629 \u0645\u0646\u062a\u062c\u0643 \u0623\u0648 \u062e\u062f\u0645\u062a\u0643.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u0642\u0627\u0637\u0639 \u0641\u064a\u062f\u064a\u0648<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0645\u0645\u0648\u0644\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0623\u0648\u0631\u0627\u0642 \u0628\u064a\u0636\u0627\u0621 (Whitepapers) \u0645\u062a\u0639\u0644\u0651\u0642\u0629 \u0628\u0641\u0626\u0629 \u0645\u0646\u062a\u062c\u0643. \u0644\u0645\u0646 \u0644\u0627 \u064a\u0639\u0644\u0645 \u0645\u0627 \u0647\u064a \u0627\u0644\u0648\u0631\u0642\u0629 \u0627\u0644\u0628\u064a\u0636\u0627\u0621\u061b \u0647\u064a \u0639\u0628\u0627\u0631\u0629 \u0639\u0646 \u062a\u0642\u0631\u064a\u0631 \u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0628\u062d\u062b \u0648\u064a\u0642\u0651\u062f\u0645 \u0648\u0635\u0641\u064b\u0627 \u0645\u0631\u0643\u0632\u064b\u0627 \u0644\u0645\u0648\u0636\u0648\u0639 \u0645\u0639\u0642\u062f \u0648\u064a\u0639\u0631\u0636 \u0648\u062c\u0647\u0629 \u0646\u0638\u0631 \u0627\u0644\u0645\u0624\u0644\u0641 \u0623\u0648 \u0627\u0644\u0647\u064a\u0626\u0629 \u0627\u0644\u062a\u064a \u064a\u0645\u062b\u0644\u0647\u0627 \u0627\u0644\u0645\u0624\u0644\u0641\u060c \u0648\u0641\u064a \u0645\u062c\u0627\u0644 <a href=\"https:\/\/uxwritingar.com\/staging\/user-experience\/27718\" target=\"_blank\" rel=\"noopener\">\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645<\/a>\u060c \u062a\u0639\u0631\u0636 \u0627\u0644\u0648\u0631\u0642\u0629 \u0627\u0644\u0628\u064a\u0636\u0627\u0621 \u0648\u062c\u0647\u0629 \u0646\u0638\u0631 \u0645\u0642\u062f\u0651\u0645 \u0627\u0644\u062e\u062f\u0645\u0629. \u0648\u0627\u0644\u063a\u0631\u0636 \u0645\u0646\u0647\u0627 \u0645\u0646\u062d \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0641\u0647\u0645\u064b\u0627 \u0644\u0645\u0634\u0643\u0644\u0629 \u0645\u0627\u060c \u0645\u0645\u0627 \u064a\u0633\u0627\u0639\u062f\u0647 \u0639\u0644\u0649 \u062d\u0644\u0647\u0627 \u0623\u0648 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631 \u0628\u0634\u0623\u0646\u0647\u0627.<\/span><\/li>\n<li style=\"font-weight: 400; text-align: right;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u0642\u0627\u0644\u0627\u062a \u0648\u0623\u062f\u0644\u0629 \u0625\u0631\u0634\u0627\u062f\u064a\u0629.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400; font-size: 16px;\">\u0627\u0644\u062a\u0642\u064a\u064a\u0645 (Consideration)<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0645\u0631\u062d\u0644\u0629\u060c \u064a\u0643\u0648\u0646 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u062d\u062a\u0645\u0644 \u0639\u0644\u0649 \u062f\u0631\u0627\u064a\u0629 \u0628\u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u064a\u0628\u062d\u062b \u0639\u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u062e\u062f\u0645\u062a\u0643 \u0623\u0648 \u0645\u0646\u062a\u062c\u0643 \u0647\u0648 \u0645\u0627 \u064a\u062d\u062a\u0627\u062c\u0647. \u0627\u0644\u063a\u0627\u064a\u0629 \u0647\u0646\u0627 \u062a\u0643\u0645\u0646 \u0641\u064a \u062a\u062d\u0641\u064a\u0632 \u0627\u0644\u0639\u0645\u064a\u0644 \u0646\u062d\u0648 \u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0627\u0646\u062e\u0631\u0627\u0637 \u0648\u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0645\u0639 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u0627\u0642\u062a\u0631\u0627\u0628 \u0623\u0643\u062b\u0631 \u0645\u0646 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0634\u0631\u0627\u0621 \u0623\u0648 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631 \u0628\u0630\u0644\u0643.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u062e\u0644\u0627\u0644 \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u0642\u064a\u064a\u0645\u060c \u064a\u062c\u0628 \u0623\u0646 \u062a\u062a\u0623\u0643\u062f \u0645\u0646 \u0638\u0647\u0648\u0631 \u0645\u0627 \u062a\u0642\u062f\u0645\u0647 \u0628\u064a\u0646 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646. \u0641\u0642\u062f \u064a\u0642\u0636\u064a \u0627\u0644\u0639\u0645\u064a\u0644 \u0641\u064a \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0648\u0642\u062a\u064b\u0627 \u0641\u064a \u0645\u0648\u0642\u0639\u0643\u060c \u0648\u064a\u0633\u062a\u0639\u0631\u0636 \u0635\u0641\u062d\u0627\u062a\u0643 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u060c \u0648\u064a\u062a\u0641\u0627\u0639\u0644 \u0645\u0639 \u0641\u0631\u064a\u0642 <a href=\"https:\/\/uxwritingar.com\/staging\/customer-experience\/26397\" target=\"_blank\" rel=\"noopener\">\u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a> \u0644\u062f\u064a\u0643\u060c \u0648\u064a\u0633\u0639\u0649 \u0644\u0645\u0639\u0631\u0641\u0629 \u0622\u0631\u0627\u0621 \u0627\u0644\u0622\u062e\u0631\u064a\u0646 \u062d\u0648\u0644 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0645\u0646\u0635\u0627\u062a \u0648\u0623\u0645\u0627\u0643\u0646 \u0639\u062f\u0629. \u0643\u0645\u0627 \u0623\u0646\u0647 \u0642\u062f \u064a\u0637\u0644\u0628 \u062a\u0648\u0635\u064a\u0627\u062a \u0645\u0646 \u0627\u0644\u0623\u0635\u062f\u0642\u0627\u0621\u060c \u0623\u0648 \u0627\u0644\u0632\u0645\u0644\u0627\u0621\u060c \u0623\u0648 \u0623\u0641\u0631\u0627\u062f \u0627\u0644\u0623\u0633\u0631\u0629\u060c \u0630\u0648\u064a \u0627\u0644\u062e\u0628\u0631\u0629.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0647\u0646\u0627\u0643 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u062e\u0627\u0631\u062c \u0633\u064a\u0637\u0631\u062a\u0643 \u062e\u0644\u0627\u0644 \u0647\u0630\u0647 \u0627\u0644\u0645\u0631\u062d\u0644\u0629. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u060c \u0648\u0645\u064a\u0632\u0627\u0646\u064a\u062a\u0647\u060c \u0648\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646\u060c \u0648\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0648\u064a\u0628 \u0623\u0648 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0633\u062a\u0636\u064a\u0641 \u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0627\u062a \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a\u060c \u0648\u0627\u0644\u0623\u0641\u0631\u0627\u062f \u0627\u0644\u0630\u064a\u0646 \u0644\u062f\u064a\u0647\u0645 \u062e\u0628\u0631\u0629 \u0633\u0627\u0628\u0642\u0629 \u0645\u0639 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0623\u0648 \u062d\u062a\u0649 \u0645\u0639 \u0645\u0646\u0627\u0641\u0633\u064a\u0643.<\/span><\/p>\n<h4><span style=\"font-size: 14px;\"><b>\u0623\u0641\u0636\u0644 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u0642\u064a\u064a\u0645<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">\u0631\u063a\u0645 \u0648\u062c\u0648\u062f \u0639\u062f\u062f \u0645\u0646 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u062a\u064a \u0644\u0627 \u064a\u0645\u0643\u0646\u0643 \u0627\u0644\u062a\u062d\u0643\u0645 \u0628\u0647\u0627 \u062e\u0644\u0627\u0644 \u0647\u0630\u0647 \u0627\u0644\u0645\u0631\u062d\u0644\u0629\u060c \u0625\u0644\u0627 \u0623\u0646 \u0644\u062f\u064a\u0643 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0641\u0631\u0635 \u0644\u062a\u0635\u0648\u064a\u0631 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0639\u0644\u0649 \u0623\u0646\u0647\u0627 \u0627\u0644\u062e\u064a\u0627\u0631 \u0627\u0644\u0623\u0641\u0636\u0644 \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646.<\/span><\/p>\n<figure id=\"attachment_31340\" aria-describedby=\"caption-attachment-31340\" style=\"width: 2560px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-31340 size-full\" src=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/08\/\u0623\u0641\u0636\u0644-\u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a-\u0644\u0645\u0631\u062d\u0644\u0629-\u0627\u0644\u062a\u0642\u064a\u064a\u0645-scaled-1.jpg\" alt=\"\u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644\" width=\"2560\" height=\"1441\" srcset=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/08\/\u0623\u0641\u0636\u0644-\u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a-\u0644\u0645\u0631\u062d\u0644\u0629-\u0627\u0644\u062a\u0642\u064a\u064a\u0645-scaled-1.jpg 2560w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/08\/\u0623\u0641\u0636\u0644-\u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a-\u0644\u0645\u0631\u062d\u0644\u0629-\u0627\u0644\u062a\u0642\u064a\u064a\u0645-scaled-1-300x169.jpg 300w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/08\/\u0623\u0641\u0636\u0644-\u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a-\u0644\u0645\u0631\u062d\u0644\u0629-\u0627\u0644\u062a\u0642\u064a\u064a\u0645-scaled-1-1024x576.jpg 1024w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/08\/\u0623\u0641\u0636\u0644-\u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a-\u0644\u0645\u0631\u062d\u0644\u0629-\u0627\u0644\u062a\u0642\u064a\u064a\u0645-scaled-1-768x432.jpg 768w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/08\/\u0623\u0641\u0636\u0644-\u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a-\u0644\u0645\u0631\u062d\u0644\u0629-\u0627\u0644\u062a\u0642\u064a\u064a\u0645-scaled-1-1536x865.jpg 1536w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/08\/\u0623\u0641\u0636\u0644-\u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a-\u0644\u0645\u0631\u062d\u0644\u0629-\u0627\u0644\u062a\u0642\u064a\u064a\u0645-scaled-1-2048x1153.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><figcaption id=\"caption-attachment-31340\" class=\"wp-caption-text\">\u0623\u0641\u0636\u0644 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u0642\u064a\u064a\u0645<\/figcaption><\/figure>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u062e\u0630 \u0632\u0645\u0627\u0645 \u0627\u0644\u0645\u0628\u0627\u062f\u0631\u0629 \u0641\u064a \u0627\u0644\u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0644\u0644\u0646\u0642\u062f<\/b><span style=\"font-weight: 400;\">: \u062d\u064a\u062b \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0624\u062f\u064a \u0627\u0644\u0631\u062f \u0639\u0644\u0649 \u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0627\u062a \u0627\u0644\u0633\u0644\u0628\u064a\u0629 \u0623\u0648 \u0634\u0643\u0627\u0648\u0649 \u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0633\u0627\u0628\u0642\u0629 \u0625\u0644\u0649 \u0625\u0638\u0647\u0627\u0631 \u0623\u0646 \u0634\u0631\u0643\u062a\u0643 \u062a\u0633\u064a\u0631 \u0641\u064a \u0645\u0646\u062d\u0649 \u0625\u064a\u062c\u0627\u0628\u064a. \u0630\u0644\u0643 \u0623\u0646 \u0645\u0639\u0627\u0644\u062c\u0629 \u0627\u0644\u0642\u0636\u0627\u064a\u0627 \u0627\u0644\u0645\u0647\u0645\u0629 \u0645\u0646 \u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0627\u062a \u0627\u0644\u0633\u0627\u0628\u0642\u0629 \u0633\u062a\u0638\u0647\u0631 \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0623\u0646 \u0641\u0631\u064a\u0642\u0643 \u064a\u0623\u062e\u0630 \u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0644\u0649 \u0645\u062d\u0645\u0644 \u0627\u0644\u062c\u062f.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0633\u0644\u0651\u0637 \u0627\u0644\u0636\u0648\u0621 \u0639\u0644\u0649 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0645\u0645\u064a\u0632\u0629 \u0644\u062f\u064a\u0643 \u0648\u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062a\u064a \u062a\u0642\u062f\u0645\u0647<\/b><span style=\"font-weight: 400;\">\u0627: \u0641\u0645\u0646 \u0627\u0644\u0645\u062d\u062a\u0645\u0644 \u062c\u062f\u064b\u0627 \u0623\u0646 \u064a\u0642\u0627\u0631\u0646 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u0648\u0646 \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u0623\u062e\u0631\u0649 \u0645\u0646\u0627\u0641\u0633\u0629. \u0644\u0630\u0627.. \u062a\u0623\u0643\u062f \u0645\u0646 \u0639\u0631\u0636 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0627\u0644\u0645\u0645\u064a\u0632\u0629 \u0644\u062e\u062f\u0645\u062a\u0643 \u0641\u064a \u0643\u0644 \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u0642\u064a\u064a\u0645\u061b \u0643\u0623\u0646 \u062a\u0642\u0648\u0645 \u0645\u062b\u0644\u064b\u0627 \u0628\u0645\u0631\u0627\u062c\u0639\u0629 \u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0639\u0644\u0649 \u0645\u0648\u0642\u0639\u0643 \u0639\u0644\u0649 \u0627\u0644\u0648\u064a\u0628 \u0644\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0633\u0647\u0648\u0644\u0629 \u0641\u0647\u0645\u0647\u0627 \u0648\u0644\u062a\u0633\u0644\u064a\u0637 \u0627\u0644\u0636\u0648\u0621 \u0639\u0644\u0649 \u0642\u064a\u0645\u0629 \u0645\u0646\u062a\u062c\u0643.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0643\u0631\u0651\u0633 \u0627\u0644\u062b\u0642\u0629<\/b><span style=\"font-weight: 400;\">: \u0625\u0630 \u0644\u0627 \u064a\u0631\u063a\u0628 \u0623\u064a \u0645\u0633\u062a\u0647\u0644\u0643 \u0623\u0646 \u064a\u0636\u0639 \u0646\u0641\u0633\u0647 \u0641\u064a \u0645\u0648\u0636\u0639 \u0634\u0643 \u0623\u0648 \u062e\u0648\u0641. \u0644\u0630\u0627\u060c \u0641\u0647\u0648 \u0639\u0644\u0649 \u0627\u0644\u0623\u0631\u062c\u062d \u0633\u064a\u062e\u062a\u0627\u0631 \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0648\u062b\u0648\u0642\u0629 \u0648\u0630\u0627\u062a \u0645\u0635\u062f\u0627\u0642\u064a\u0629. \u062a\u0630\u0643\u0631 \u0647\u0630\u0627 \u062c\u064a\u062f\u064b\u0627 \u0648\u0623\u0646\u062a \u062a\u0637\u0648\u0651\u0631 \u0645\u062d\u062a\u0648\u0627\u0643. \u0648\u0644\u0627 \u0628\u0623\u0633 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0642\u062a\u0628\u0627\u0633\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0631\u0623\u064a\u0647\u0645 \u0644\u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0645\u0635\u062f\u0627\u0642\u064a\u0629 \u0648\u062a\u062c\u0646\u0651\u0628 \u062a\u0642\u062f\u064a\u0645 \u0627\u062f\u0639\u0627\u0621\u0627\u062a \u0644\u0627 \u0623\u0633\u0627\u0633 \u0644\u0647\u0627 \u0639\u0646 \u0645\u0646\u062a\u062c\u0643 \u0623\u0648 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0636\u0639 \u0641\u064a \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 \u0627\u0644\u0627\u0633\u062a\u0639\u0627\u0646\u0629 \u0628\u0637\u0631\u0641 \u062b\u0627\u0644\u062b<\/b><span style=\"font-weight: 400;\">: \u062d\u064a\u062b \u064a\u0645\u0643\u0646\u0643 \u062f\u0648\u0645\u064b\u0627 \u0623\u0646 \u062a\u0636\u0639 \u0641\u064a \u062d\u0633\u0628\u0627\u0646\u0643 \u0627\u0644\u0644\u062c\u0648\u0621 \u0644\u0637\u0631\u0641 \u062b\u0627\u0644\u062b \u062e\u0628\u064a\u0631 \u0644\u0645\u0631\u0627\u062c\u0639\u0629 \u0627\u0644\u0648\u062c\u0648\u062f \u0627\u0644\u0631\u0642\u0645\u064a \u0644\u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629. \u0648\u0646\u0639\u0646\u064a \u0628\u0647\u0630\u0627 \u062a\u0644\u0643 \u0627\u0644\u0645\u0648\u0627\u062f \u0627\u0644\u062a\u064a \u062a\u0639\u0648\u062f \u0645\u0644\u0643\u064a\u062a\u0647\u0627 \u0644\u0643 \u0648\u064a\u0645\u0643\u0646\u0643 \u0627\u0644\u062a\u0639\u062f\u064a\u0644 \u0639\u0644\u064a\u0647\u0627\u060c \u0648\u0623\u064a\u0636\u064b\u0627 \u062a\u0644\u0643 \u0627\u0644\u062a\u064a \u0644\u0627 \u062a\u0645\u0644\u0643\u0647\u0627 \u0648\u0644\u0627 \u062a\u062a\u062d\u0643\u0645 \u0641\u064a\u0647\u0627. \u0648\u0630\u0644\u0643 \u0644\u062a\u0623\u062e\u0630 \u0641\u0643\u0631\u0629 \u0645\u0646 \u0645\u0646\u0638\u0648\u0631 \u0623\u0643\u062b\u0631 \u062d\u064a\u0627\u062f\u064a\u0629 \u062a\u0633\u0627\u0639\u062f\u0643 \u0641\u064a \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0627\u0644\u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646\u0643 \u0625\u062c\u0631\u0627\u0624\u0647\u0627 \u0644\u0636\u0645\u0627\u0646 \u062a\u0641\u0648\u0642 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0639\u0644\u0649 \u0645\u0646\u0627\u0641\u0633\u064a\u0643 \u062e\u0644\u0627\u0644 \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0648\u0627\u0644\u062a\u0642\u064a\u064a\u0645.<\/span><\/li>\n<\/ul>\n<h4><span style=\"font-size: 14px;\"><b>\u0623\u0645\u062b\u0644\u0629 \u0639\u0644\u0649 \u0645\u062d\u062a\u0648\u0649 \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u0642\u064a\u064a\u0645<\/b><\/span><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u0641\u064a \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u0642\u064a\u064a\u0645\u060c \u064a\u062c\u0628 \u0623\u0646 \u064a\u0633\u0644\u0637 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0636\u0648\u0621 \u0639\u0644\u0649 \u0627\u0644\u0623\u0633\u0628\u0627\u0628 \u0648\u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u062a\u064a \u062a\u062c\u0639\u0644 \u0645\u0646 \u0645\u0646\u062a\u062c\u0643 \u0627\u0644\u062e\u064a\u0627\u0631 \u0627\u0644\u0635\u062d\u064a\u062d. \u0648\u0641\u064a \u0628\u0639\u0636 \u0627\u0644\u062d\u0627\u0644\u0627\u062a\u060c \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u062a\u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0645\u0639 \u0645\u0631\u0627\u062d\u0644 \u0623\u062e\u0631\u0649 \u0645\u0646 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u0645\u062b\u0644 \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0648\u0639\u064a.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u062a\u062a\u0636\u0645\u0646 \u0628\u0639\u0636 \u0623\u0646\u0648\u0627\u0639 \u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0645\u0641\u064a\u062f\u0629 \u062e\u0644\u0627\u0644 \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u0642\u064a\u064a\u0645 \u0645\u0627 \u064a\u0644\u064a:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u062d\u0627\u0644\u0629 \u0648\u0634\u0647\u0627\u062f\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0623\u062f\u0644\u0629 \u0648\u0645\u062e\u0637\u0637\u0627\u062a \u0645\u0642\u0627\u0631\u0646\u0629 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u0642\u0627\u0637\u0639 \u0641\u064a\u062f\u064a\u0648 \u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u062a\u062c.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0623\u0648\u0631\u0627\u0642 \u0628\u064a\u0636\u0627\u0621 \u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u062a\u062c.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0639\u0644\u0649 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u062a\u0633\u062a\u0647\u062f\u0641 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u0632\u0627\u0631\u0648\u0627 \u0645\u0648\u0642\u0639\u0643 \u0639\u0644\u0649 \u0627\u0644\u0648\u064a\u0628.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400; font-size: 16px;\">\u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631 \u0627\u0644\u0634\u0631\u0627\u0621 (Decision)<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u0647\u064a \u0641\u0639\u0644\u064a\u064b\u0627 \u062e\u0637\u0648\u0629 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631. \u0648\u0641\u064a\u0647\u0627 \u064a\u0643\u0648\u0646 \u0627\u0644\u0639\u0645\u064a\u0644 \u0642\u062f \u062c\u0645\u0639 \u0643\u0644 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u062d\u062a\u0627\u062c\u0647\u0627 \u062d\u0648\u0644 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0645\u062b\u0644 \u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u062d\u0627\u0644\u0629\u060c \u0623\u0648 \u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0627\u062a \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a\u060c \u0648\u0623\u0635\u0628\u062d \u062c\u0627\u0647\u0632\u064b\u0627 \u0644\u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631 \u0623\u0648 \u062e\u0637\u0648\u0629 \u0627\u0644\u0634\u0631\u0627\u0621. \u062e\u0644\u0627\u0644 \u0647\u0630\u0647 \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u064a\u0642\u0631\u0631 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646 \u0633\u064a\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0623\u0648 \u0645\u0646\u062a\u062c\u0643\u060c \u0623\u0648 \u0623\u0646\u0647 \u0633\u064a\u062e\u062a\u0627\u0631 \u0627\u0644\u0645\u0636\u064a \u0645\u0639 \u0645\u0646\u0627\u0641\u0633\u064a\u0643. \u0648\u062a\u0639\u062a\u0628\u0631 \u0645\u0631\u062d\u0644\u0629 \u0639\u0644\u0649 \u0642\u062f\u0631 \u0643\u0628\u064a\u0631 \u0645\u0646 \u0627\u0644\u062d\u0633\u0627\u0633\u064a\u0629 \u0648\u0627\u0644\u0623\u0647\u0645\u064a\u0629\u061b \u0644\u0623\u0646\u0647\u0627 \u062a\u064f\u0638\u0647\u0631 \u062b\u0642\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0625\u0646 \u0623\u0647\u0645 \u0627\u0644\u0623\u0641\u0631\u0627\u062f \u0627\u0644\u0630\u064a\u0646 \u064a\u0644\u0639\u0628\u0648\u0646 \u0627\u0644\u062f\u0648\u0631 \u0627\u0644\u0631\u0626\u064a\u0633\u064a \u062e\u0644\u0627\u0644 \u0647\u0630\u0647 \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0647\u0645 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0641\u0631\u064a\u0642 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0644\u062f\u064a\u0643. \u0648\u0642\u062f \u064a\u0646\u062e\u0631\u0637 \u0641\u064a\u0647\u0627 \u0623\u064a\u0636\u064b\u0627 \u0641\u0631\u064a\u0642 \u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0623\u0648 \u0641\u0631\u064a\u0642 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u060c \u0648\u0630\u0644\u0643 \u0641\u064a \u062d\u0627\u0644 \u062a\u0636\u0645\u0646 \u0627\u0644\u0634\u0631\u0627\u0621 \u0639\u0645\u0644\u064a\u0629 \u062a\u0636\u0645\u064a\u0646 \u0623\u0648 \u062a\u0631\u0643\u064a\u0628 \u0644\u0644\u0645\u0646\u062a\u062c.<\/span><\/p>\n<h4><span style=\"font-size: 14px;\"><b>\u0623\u0641\u0636\u0644 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631<\/b><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u062a\u062d\u064a\u064a\u062f \u0639\u0631\u0627\u0642\u064a\u0644 \u0627\u0644\u0634\u0631\u0627\u0621:<\/b><span style=\"font-weight: 400;\"> \u0625\u0630 \u064a\u062a\u0648\u062c\u0628 \u0639\u0644\u064a\u0643 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0627\u0644\u0644\u0627\u0632\u0645\u0629 \u0644\u062c\u0639\u0644 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0634\u0631\u0627\u0621 \u0633\u0647\u0644\u0629 \u0648\u0645\u064a\u0633\u0631\u0629 \u0642\u062f\u0631 \u0627\u0644\u0625\u0645\u0643\u0627\u0646. \u0641\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0625\u0646 \u0643\u0627\u0646\u062a \u0634\u0631\u0643\u062a\u0643 \u062a\u0633\u062a\u062e\u062f\u0645 \u0645\u062a\u062c\u0631\u064b\u0627 \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u064b\u0627\u060c \u0641\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062f\u0641\u0639 \u0645\u0628\u0627\u0634\u0631\u0629 \u0648\u0648\u0627\u0636\u062d\u0629. \u0648\u0625\u0630\u0627 \u062a\u0637\u0644\u0628 \u0627\u0644\u0623\u0645\u0631\u060c \u0644\u0627 \u0628\u0623\u0633 \u0623\u0646 \u062a\u0641\u0643\u0631 \u0641\u064a \u062a\u0642\u062f\u064a\u0645 \u0645\u0648\u0627\u0631\u062f \u0648\u0634\u0631\u0648\u062d\u0627\u062a \u0644\u0645\u0633\u0627\u0639\u062f\u062a\u0647\u0645 \u0641\u064a \u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629. \u0648\u0625\u0646 \u0643\u0627\u0646 \u0647\u0646\u0627\u0644\u0643 \u0636\u0631\u0648\u0631\u0629 \u0644\u0639\u0645\u0644\u064a\u0629 \u062a\u062c\u0645\u064a\u0639 \u0623\u0648 \u062a\u0631\u0643\u064a\u0628 \u0644\u0644\u0645\u0646\u062a\u062c\u060c \u0641\u0627\u062d\u0631\u0635 \u0639\u0644\u0649 \u0625\u0634\u0631\u0627\u0643 \u0627\u0644\u0637\u0627\u0642\u0645 \u0627\u0644\u0645\u0639\u0646\u064a \u0628\u0630\u0644\u0643 \u0628\u0623\u0633\u0631\u0639 \u0648\u0642\u062a \u0645\u0645\u0643\u0646.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u062a\u0648\u0641\u064a\u0631 \u0627\u0644\u0645\u062d\u0641\u0632\u0627\u062a: <\/b><span style=\"font-weight: 400;\">\u0641\u0647\u064a \u0625\u062d\u062f\u0649 \u0623\u0641\u0636\u0644 \u0627\u0644\u0637\u0631\u0642 \u0644\u062a\u062d\u0631\u064a\u0643 \u0635\u0641\u0642\u0629 \u0623\u0648 \u0639\u0645\u0644\u064a\u0629 \u0634\u0631\u0627\u0621 \u0646\u062d\u0648 \u062e\u0637 \u0627\u0644\u0646\u0647\u0627\u064a\u0629\u060c \u0623\u0644\u0627 \u0648\u0647\u0648 \u0641\u0639\u0644 \u0627\u0644\u0634\u0631\u0627\u0621. \u0648\u062a\u0645\u062b\u0651\u0644 \u0627\u0644\u062e\u0635\u0648\u0645\u0627\u062a \u0623\u0648 \u0627\u0644\u0643\u0648\u0628\u0648\u0646\u0627\u062a \u0623\u0648 \u0627\u0644\u0625\u0636\u0627\u0641\u0627\u062a \u0627\u0644\u0645\u062c\u0627\u0646\u064a\u0629 \u0628\u0639\u0636\u064b\u0627 \u0645\u0646 \u0627\u0644\u0623\u0645\u062b\u0644\u0629 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646\u0643 \u0645\u0646 \u062e\u0644\u0627\u0644\u0647\u0627 \u062a\u062d\u0641\u064a\u0632 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0644\u0649 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631 \u0627\u0644\u0634\u0631\u0627\u0621.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0625\u062a\u0627\u062d\u0629 \u0627\u0644\u0641\u0631\u0635\u0629 \u0644\u0627\u0633\u062a\u0639\u0631\u0627\u0636 \u0646\u0645\u0627\u0630\u062c \u0645\u0646 \u062a\u062c\u0627\u0631\u0628 \u0633\u0627\u0628\u0642\u0629:<\/b><span style=\"font-weight: 400;\"> \u0641\u0625\u0630\u0627 \u0643\u0627\u0646 \u0630\u0644\u0643 \u0645\u0646\u0627\u0633\u0628\u064b\u0627 \u0644\u0644\u0645\u0648\u0642\u0641\u060c \u0644\u0627 \u0628\u0623\u0633 \u0628\u0645\u062d\u0627\u0648\u0644\u0629 \u062e\u0644\u0642 \u0648\u0633\u064a\u0644\u0629 \u062a\u0648\u0627\u0635\u0644 \u0628\u064a\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0648\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062d\u0627\u0644\u064a\u064a\u0646\u061b \u0625\u0630 \u0642\u062f \u062a\u0633\u0627\u0639\u062f \u0627\u0644\u0645\u062d\u0627\u062f\u062b\u0627\u062a \u0645\u0639 \u0627\u0644\u0623\u0641\u0631\u0627\u062f \u0627\u0644\u0631\u0627\u0636\u064a\u0646 \u0639\u0646 \u0645\u0646\u062a\u062c\u0643 \u0623\u0648 \u062e\u062f\u0645\u062a\u0643 \u0639\u0644\u0649 \u0625\u0642\u0646\u0627\u0639 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0627\u0644\u0645\u0636\u064a \u0642\u062f\u0645\u064b\u0627 \u0645\u0639 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0645\u0639 \u0641\u0631\u064a\u0642 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a:<\/b><span style=\"font-weight: 400;\"> \u062d\u0627\u0648\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0645\u0639 \u0637\u0627\u0642\u0645 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0644\u062f\u064a\u0643 \u062f\u0648\u0631\u064a\u064b\u0627 \u0648\u0628\u0634\u0643\u0644 \u0645\u0646\u062a\u0638\u0645\u060c \u0644\u0625\u064a\u062c\u0627\u062f \u0637\u0631\u0642 \u0644\u062a\u062d\u0633\u064a\u0646 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0634\u0631\u0627\u0621 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631.<\/span><\/li>\n<\/ul>\n<h4><span style=\"font-size: 14px;\"><b>\u0623\u0645\u062b\u0644\u0629 \u0639\u0644\u0649 \u0645\u062d\u062a\u0648\u0649 \u062e\u0627\u0635 \u0628\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0634\u0631\u0627\u0621<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">\u0628\u0645\u062c\u0631\u062f \u0623\u0646 \u064a\u0635\u0628\u062d \u0627\u0644\u0639\u0645\u064a\u0644 \u062c\u0627\u0647\u0632\u064b\u0627 \u0644\u0625\u062c\u0631\u0627\u0621 \u0639\u0645\u0644\u064a\u0629 \u0634\u0631\u0627\u0621\u060c \u0641\u0645\u0646 \u0627\u0644\u0645\u062d\u062a\u0645\u0644 \u0623\u0646\u0647 \u0628\u0627\u062a \u0645\u062f\u0631\u0643\u064b\u0627 \u0642\u064a\u0645\u0629 \u0645\u0646\u062a\u062c\u0643. \u0644\u0643\u0646 \u0645\u0639 \u0630\u0644\u0643\u060c \u0642\u062f \u064a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0645\u0648\u0627\u0631\u062f \u0625\u0636\u0627\u0641\u064a\u0629 \u0644\u0625\u0642\u0646\u0627\u0639\u0647 \u0623\u0648 \u0625\u0634\u0628\u0627\u0639 \u0623\u064a \u0647\u0648\u0627\u062c\u0633 \u0623\u0648 \u0645\u0648\u0627\u0646\u0639 \u062f\u0627\u062e\u0644\u064a\u0629 \u0641\u064a \u0630\u0647\u0646\u0647 \u062a\u0639\u064a\u0642 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631. \u0641\u064a\u0645\u0627 \u064a\u0644\u064a \u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u062a\u064a \u0642\u062f \u062a\u0631\u063a\u0628 \u0641\u064a \u0625\u0639\u062f\u0627\u062f\u0647\u0627 \u0644\u0647\u0630\u0647 \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0645\u0646 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0639\u0631\u0648\u0636 \u062a\u062c\u0631\u064a\u0628\u064a\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0633\u062a\u0634\u0627\u0631\u0627\u062a \u0645\u062c\u0627\u0646\u064a\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0635\u0641\u062d\u0627\u062a \u062a\u0633\u062c\u064a\u0644 \u0627\u0644\u062f\u062e\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0623\u0633\u0639\u0627\u0631<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0639\u0631\u0648\u0636 \u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0623\u0648 \u0643\u0648\u0628\u0648\u0646\u0627\u062a \u0644\u0641\u062a\u0631\u0629 \u0645\u062d\u062f\u0648\u062f\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u062a\u062c\u060c \u0645\u062b\u0644 \u0639\u0631\u0636 &#8220;\u0627\u0634\u062a\u0631\u0643 \u062e\u0644\u0627\u0644 48 \u0633\u0627\u0639\u0629 \u0648\u0648\u0641\u0631 25%!&#8221;.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u0642\u0627\u0637\u0639 \u0641\u064a\u062f\u064a\u0648.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u062d\u062a\u0648\u0649 \u0641\u064a\u062f\u064a\u0648\u0647\u0627\u062a \u0645\u0646 \u0627\u0644\u0645\u0624\u062b\u0631\u064a\u0646.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400; font-size: 16px;\">\u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 (Retention)<\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u0623\u0648 \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0625\u0628\u0642\u0627\u0621\u060c \u0648\u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u0641\u064a\u0647\u0627 \u0647\u0648 \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0633\u0639\u0627\u062f\u0629 \u0648\u0631\u0636\u0627 \u0639\u0645\u0644\u0627\u0626\u0643\u060c \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a\u060c \u062a\u062d\u0648\u064a\u0644\u0647\u0645 \u0625\u0644\u0649 \u0639\u0645\u0644\u0627\u0621 \u0645\u062e\u0644\u0635\u064a\u0646 \u0645\u062f\u0649 \u0627\u0644\u062d\u064a\u0627\u0629. \u0623\u0634\u0627\u0631\u062a <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.acquia.com\/newsroom\/press-releases\/once-they-commit-us-consumers-are-loyal-life-says-acquia-survey\" target=\"_blank\" rel=\"noopener\">\u0625\u062d\u062f\u0649 \u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a<\/a> \u0623\u0646 \u0646\u0633\u0628\u0629 <strong>59%<\/strong> \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/span><span style=\"font-weight: 400;\"> \u0641\u064a \u0627\u0644\u0648\u0644\u0627\u064a\u0627\u062a \u0627\u0644\u0645\u062a\u062d\u062f\u0629 \u0627\u0644\u0623\u0645\u0631\u064a\u0643\u064a\u0629 \u0635\u0631\u062d\u0648\u0627 \u0628\u0623\u0646\u0647\u0645 \u0639\u0646\u062f\u0645\u0627 \u064a\u0639\u062b\u0631\u0648\u0646 \u0639\u0644\u0649 \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u064a\u062d\u0628\u0648\u0646\u0647\u0627 \u0648\u064a\u062b\u0642\u0648\u0646 \u0628\u0647\u0627\u060c \u0641\u0625\u0646\u0647\u0645 \u064a\u0635\u0628\u062d\u0648\u0646 \u0645\u062e\u0644\u0635\u064a\u0646 \u0644\u0647\u0627 \u0645\u062f\u0649 \u0627\u0644\u062d\u064a\u0627\u0629.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0645\u0639 \u0630\u0644\u0643.. \u064a\u062c\u0628 \u0623\u0646 \u062a\u0639\u0631\u0641 \u0623\u0646 \u0645\u062c\u0631\u062f \u0642\u064a\u0627\u0645 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0639\u0645\u0644\u064a\u0629 \u0634\u0631\u0627\u0621 \u0623\u0648\u0644\u064a\u0629 \u0645\u0646 \u0634\u0631\u0643\u062a\u0643 \u0644\u0627 \u064a\u0639\u0646\u064a \u0627\u0646\u062a\u0647\u0627\u0621 \u0645\u0647\u0645\u062a\u0643 \u0648\u0623\u0646\u0643 \u0636\u0645\u0646\u062a\u0647 \u0643\u0639\u0645\u064a\u0644 \u0645\u062e\u0644\u0635 \u0625\u0644\u0649 \u0627\u0644\u0623\u0628\u062f. \u0644\u0627 \u064a\u0632\u0627\u0644 \u0623\u0645\u0627\u0645 \u0641\u0631\u064a\u0642\u0643 \u0645\u0647\u0645\u0629 \u062a\u0639\u0644\u064a\u0645 \u0627\u0644\u0639\u0645\u064a\u0644 \u062d\u0648\u0644 \u0642\u064a\u0645\u0629 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.. \u0648\u062a\u0645\u0647\u064a\u062f \u0627\u0644\u0637\u0631\u064a\u0642 \u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621\u060c \u0623\u0648 \u0627\u0644\u0628\u064a\u0639 \u0627\u0644\u0625\u0636\u0627\u0641\u064a\u060c \u0623\u0648 \u062d\u062a\u0649 \u062a\u062c\u062f\u064a\u062f \u0627\u0644\u0639\u0642\u0648\u062f \u0648\u0627\u0644\u0648\u0644\u0627\u0621.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u064a\u0639\u062a\u0628\u0631 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0623\u0645\u0631\u064b\u0627 \u0628\u0627\u0644\u063a \u0627\u0644\u0623\u0647\u0645\u064a\u0629\u060c \u0630\u0644\u0643 \u0623\u0646 \u0627\u0644\u0628\u064a\u0639 \u0644\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u062d\u0627\u0644\u064a \u0623\u0648 \u0627\u0644\u0625\u0628\u0642\u0627\u0621 \u0639\u0644\u064a\u0647 \u0623\u0643\u062b\u0631 \u0641\u0639\u0627\u0644\u064a\u0629 \u0645\u0646 \u062d\u064a\u062b \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0627\u0643\u062a\u0633\u0627\u0628 \u0639\u0645\u064a\u0644 \u062c\u062f\u064a\u062f. \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0635\u062f\u062f\u060c \u062a\u0642\u062f\u0631 <\/span><span style=\"font-weight: 400;\">\u0634\u0631\u0643\u0629 Optimove<\/span><span style=\"font-weight: 400;\"> \u0627\u0644\u0631\u0627\u0626\u062f\u0629 \u0641\u064a \u0645\u062c\u0627\u0644 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0623\u0646 \u062a\u0643\u0644\u0641\u0629 \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0644\u062c\u0630\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062c\u062f\u062f <a href=\"https:\/\/www.optimove.com\/resources\/learning-center\/customer-acquisition-vs-retention-costs#:~:text=The%20cost%20of%20acquiring%20new,customers%20you%20have%20already%20captured.\" target=\"_blank\" rel=\"noopener\">\u0623\u0639\u0644\u0649 \u0628\u062e\u0645\u0633 \u0645\u0631\u0627\u062a<\/a> \u0645\u0646 \u062a\u0643\u0644\u0641\u0629 \u062a\u0633\u0648\u064a\u0642\u0647\u0627 \u0644\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0639\u0645\u0644\u0627\u0626\u0647\u0627 \u0627\u0644\u062d\u0627\u0644\u064a\u064a\u0646.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0639\u0644\u0627\u0648\u0629\u064b \u0639\u0644\u0649 \u0630\u0644\u0643\u060c \u0625\u0646 \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0633\u0639\u0627\u062f\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062a\u0643\u0631\u0631\u064a\u0646 \u0623\u0648 \u0627\u0644\u062f\u0627\u0626\u0645\u064a\u0646 \u064a\u062c\u0639\u0644 \u0645\u0646 \u0639\u0645\u0644\u0643 \u0623\u0633\u0647\u0644 \u0648\u0623\u0645\u062a\u0639. \u0648\u064a\u062f\u0639\u0645 \u0643\u0644\u0627\u0645\u0646\u0627 \u0647\u0630\u0627 \u0623\u064a\u0636\u064b\u0627 <a href=\"https:\/\/www.semrush.com\/blog\/customer-retention-stats\/\" target=\"_blank\" rel=\"noopener\">\u062f\u0631\u0627\u0633\u0629 \u0623\u062c\u0631\u062a\u0647\u0627 <\/a><\/span><span style=\"font-weight: 400;\">\u0645\u0646\u0635\u0629 Semrush<\/span><span style=\"font-weight: 400;\">\u060c \u062d\u064a\u062b \u062e\u0644\u0635\u062a \u0625\u0644\u0649 \u0623\u0646 \u0641\u0631\u0635\u062a\u0643 \u0641\u064a \u0627\u0644\u0628\u064a\u0639 \u0644\u0639\u0645\u064a\u0644 \u062d\u0627\u0644\u064a \u0633\u0639\u064a\u062f \u062a\u062a\u0631\u0627\u0648\u062d \u0628\u064a\u0646 60-70%\u060c \u0628\u064a\u0646\u0645\u0627 \u062a\u0628\u0644\u063a \u0641\u0631\u0635\u062a\u0643 \u0641\u064a \u0627\u0644\u0628\u064a\u0639 \u0644\u0639\u0645\u064a\u0644 \u062c\u062f\u064a\u062f \u0645\u0627 \u0628\u064a\u0646 5-20% \u0641\u062d\u0633\u0628.<\/span><\/p>\n<p><strong>\u0647\u0646\u0627\u0643 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0623\u0637\u0631\u0627\u0641 \u0627\u0644\u0641\u0627\u0639\u0644\u0629 \u0641\u064a \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0625\u0628\u0642\u0627\u0621\u060c \u0648\u0627\u0644\u0623\u0645\u0631 \u064a\u0639\u062a\u0645\u062f \u0639\u0644\u0649:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0641\u0631\u0642 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u060c \u0648\u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646\u0647\u0627 \u0627\u0644\u0645\u0633\u0627\u0639\u062f\u0629 \u0641\u064a \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0631\u0627\u0633\u062e\u0629 \u0641\u064a \u0630\u0647\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0641\u0631\u064a\u0642 \u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u0627\u0644\u0630\u064a \u064a\u062a\u0648\u0644\u0649 \u0645\u0633\u0624\u0648\u0644\u064a\u0629 \u0645\u0639\u0627\u0644\u062c\u0629 \u0623\u064a \u0645\u0634\u0643\u0644\u0629 \u0628\u0633\u0631\u0639\u0629 \u0648\u0641\u0639\u0627\u0644\u064a\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0641\u0631\u0642 \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a\u060c \u0648\u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646\u0647\u0627 \u062a\u0642\u062f\u064a\u0645 \u0631\u0624\u0649 \u062d\u0648\u0644 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0641\u0631\u064a\u0642 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a\u060c \u0648\u0627\u0644\u0630\u064a \u064a\u062a\u0648\u0644\u0649 \u0645\u0633\u0624\u0648\u0644\u064a\u0629 \u062a\u0642\u062f\u064a\u0645 \u0627\u0642\u062a\u0631\u0627\u062d\u0627\u062a \u062d\u0648\u0644 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062c\u062f\u064a\u062f\u0629\u060c \u0623\u0648 \u0627\u0644\u0639\u0631\u0648\u0636 \u0627\u0644\u0625\u0636\u0627\u0641\u064a\u0629 \u0627\u0644\u062a\u064a \u0642\u062f \u062a\u0643\u0648\u0646 \u0630\u0627\u062a \u0635\u0644\u0629 \u0628\u0639\u0645\u0644\u0627\u0621 \u0645\u062d\u062f\u062f\u064a\u0646\u060c \u0623\u0648 \u062d\u062a\u0649 \u062a\u0637\u0648\u064a\u0631 \u0645\u064a\u0632\u0627\u062a \u062c\u062f\u064a\u062f\u0629 \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0641\u0631\u0642 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u060c \u0648\u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646\u0647\u0627 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0628\u0634\u0643\u0644 \u0641\u0631\u062f\u064a \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u064a\u0646\u060c \u0648\u0625\u062a\u0627\u062d\u0629 \u0639\u0631\u0648\u0636 \u0648\u062a\u0631\u0642\u064a\u0627\u062a \u0645\u062e\u0635\u0635\u0629.<\/span><\/li>\n<\/ul>\n<h4><span style=\"font-size: 14px;\"><b>\u0623\u0641\u0636\u0644 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638<\/b><\/span><\/h4>\n<figure id=\"attachment_31346\" aria-describedby=\"caption-attachment-31346\" style=\"width: 2560px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-31346 size-full\" src=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/08\/\u0623\u0641\u0636\u0644-\u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a-\u0644\u0645\u0631\u062d\u0644\u0629-\u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638-\u0628\u0627\u0644\u0639\u0645\u064a\u0644-scaled-1.jpg\" alt=\"\u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644\" width=\"2560\" height=\"1441\" srcset=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/08\/\u0623\u0641\u0636\u0644-\u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a-\u0644\u0645\u0631\u062d\u0644\u0629-\u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638-\u0628\u0627\u0644\u0639\u0645\u064a\u0644-scaled-1.jpg 2560w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/08\/\u0623\u0641\u0636\u0644-\u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a-\u0644\u0645\u0631\u062d\u0644\u0629-\u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638-\u0628\u0627\u0644\u0639\u0645\u064a\u0644-scaled-1-300x169.jpg 300w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/08\/\u0623\u0641\u0636\u0644-\u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a-\u0644\u0645\u0631\u062d\u0644\u0629-\u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638-\u0628\u0627\u0644\u0639\u0645\u064a\u0644-scaled-1-1024x576.jpg 1024w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/08\/\u0623\u0641\u0636\u0644-\u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a-\u0644\u0645\u0631\u062d\u0644\u0629-\u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638-\u0628\u0627\u0644\u0639\u0645\u064a\u0644-scaled-1-768x432.jpg 768w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/08\/\u0623\u0641\u0636\u0644-\u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a-\u0644\u0645\u0631\u062d\u0644\u0629-\u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638-\u0628\u0627\u0644\u0639\u0645\u064a\u0644-scaled-1-1536x865.jpg 1536w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/08\/\u0623\u0641\u0636\u0644-\u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a-\u0644\u0645\u0631\u062d\u0644\u0629-\u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638-\u0628\u0627\u0644\u0639\u0645\u064a\u0644-scaled-1-2048x1153.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><figcaption id=\"caption-attachment-31346\" class=\"wp-caption-text\">\u0623\u0641\u0636\u0644 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638<\/figcaption><\/figure>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0627\u0633\u062a\u0641\u062f \u0645\u0646 \u0628\u064a\u0627\u0646\u0627\u062a \u0639\u0645\u0644\u0627\u0626\u0643:<\/b><span style=\"font-weight: 400;\"> \u0641\u0628\u0639\u062f \u0623\u0646 \u064a\u0634\u062a\u0631\u064a \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0646\u0643\u060c \u0635\u0631\u062a \u062a\u0645\u0644\u0643 \u0628\u064a\u0627\u0646\u0627\u062a \u0642\u064a\u0651\u0645\u0629 \u0639\u0646\u0647 \u0648\u0644\u0627 \u0636\u064a\u0631 \u0645\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0647\u0630\u0647 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0644\u0625\u0631\u0633\u0627\u0644 \u0631\u0633\u0627\u0626\u0644 \u0645\u0646\u062a\u0638\u0645\u0629 \u0648\u0645\u062e\u0635\u0635\u0629 \u0625\u0644\u064a\u0647 \u062a\u0639\u0631\u0636 \u0641\u0631\u0635\u064b\u0627 \u0648\u0639\u0631\u0648\u0636\u064b\u0627 \u0645\u0645\u064a\u0632\u0629\u060c \u0623\u0648 \u0645\u0646\u062a\u062c\u0627\u062a \u0630\u0627\u062a \u0635\u0644\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0633\u0647\u0651\u0644 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0645\u0639 \u0641\u0631\u064a\u0642\u0643:<\/b><span style=\"font-weight: 400;\"> \u0648\u0630\u0644\u0643 \u0639\u0646 \u0637\u0631\u064a\u0642 \u0627\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0633\u0647\u0648\u0644\u0629 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0628\u0634\u0631\u0643\u062a\u0643\u060c \u062e\u0627\u0635\u0629 \u0625\u0630\u0627 \u0648\u0627\u062c\u0647 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0634\u0643\u0644\u0629. \u0627\u0639\u0631\u0636 \u0631\u0642\u0645 \u0647\u0627\u062a\u0641\u0643\u060c \u0623\u0648 \u0639\u0646\u0648\u0627\u0646 \u0628\u0631\u064a\u062f \u0627\u0644\u062f\u0639\u0645 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0641\u064a \u0645\u0643\u0627\u0646 \u0628\u0627\u0631\u0632 \u0639\u0644\u0649 <a href=\"https:\/\/uxwritingar.com\/staging\/user-interface\/18093\" target=\"_blank\" rel=\"noopener\">\u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 (UI)<\/a>.\u00a0\u0648\u0641\u064a \u062c\u0645\u064a\u0639 \u0627\u062a\u0635\u0627\u0644\u0627\u062a\u0643 \u0639\u0628\u0631 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a. \u0643\u0645\u0627 \u064a\u0645\u0643\u0646\u0643 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0628\u0625\u0636\u0627\u0641\u0629 \u0628\u0648\u062a \u0645\u062d\u0627\u062f\u062b\u0629 \u0625\u0644\u0649 \u0645\u0648\u0642\u0639\u0643 \u0639\u0644\u0649 \u0627\u0644\u0648\u064a\u0628 \u0641\u064a \u062d\u0627\u0644 \u0643\u0627\u0646 \u0644\u062f\u064a\u0643 \u0641\u0631\u064a\u0642 \u0644\u062a\u0634\u063a\u064a\u0644 \u0645\u062b\u0644 \u0647\u0630\u0647 \u0627\u0644\u0645\u0647\u0645\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u062d\u0627\u0641\u0638 \u0639\u0644\u0649 \u062a\u0648\u0627\u0635\u0644 \u0645\u0646\u062a\u0638\u0645 \u0645\u0639 \u0639\u0645\u0644\u0627\u0626\u0643:<\/b><span style=\"font-weight: 400;\"> \u0643\u0623\u0646 \u062a\u064f\u0637\u0644\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0644\u0649 \u0622\u062e\u0631 \u0627\u0644\u0645\u0633\u062a\u062c\u062f\u0627\u062a \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0646\u0634\u0631\u0627\u062a \u0627\u0644\u0628\u0631\u064a\u062f\u064a\u0629 \u0648\u0627\u0644\u062a\u062d\u062f\u064a\u062b\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u0638\u0645\u0629 \u062d\u0648\u0644 \u0645\u0646\u062a\u062c\u0627\u062a\u0643 \u0648\u0634\u0631\u0643\u062a\u0643.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u062a\u0639\u0627\u0648\u0646 \u0645\u0639 \u0641\u0631\u064a\u0642 \u0646\u062c\u0627\u062d \u0627\u0644\u0639\u0645\u0644\u0627\u0621:<\/b><span style=\"font-weight: 400;\"> \u0642\u062f \u064a\u0643\u0648\u0646 \u062a\u0631\u0643\u064a\u0632\u0643 \u0641\u064a \u0627\u0644\u0633\u0627\u0628\u0642 \u0645\u0646\u0635\u0628\u0651\u064b\u0627 \u0639\u0644\u0649 \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0627\u0644\u0645\u0643\u062b\u0641 \u0645\u0639 \u0641\u0631\u064a\u0642 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a. \u0644\u0643\u0646 \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0645\u0631\u062d\u0644\u0629\u060c \u064a\u062d\u064a\u0646 \u0627\u0644\u0648\u0642\u062a \u0644\u0644\u0639\u0645\u0644 \u0628\u0634\u0643\u0644 \u0648\u062b\u064a\u0642 \u0645\u0639 \u0641\u0631\u064a\u0642 \u0646\u062c\u0627\u062d \u0627\u0644\u0639\u0645\u064a\u0644 (Customer Success) \u0644\u062f\u064a\u0643\u060c \u0644\u062a\u062d\u062f\u064a\u062f \u0637\u0631\u0642 \u0644\u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u0627\u0644\u062a\u0648\u0627\u0635\u0644.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0623\u0646\u0634\u0626 \u0642\u0627\u0639\u062f\u0629 \u0645\u0639\u0631\u0641\u064a\u0629 \u0623\u0648 \u0645\u0631\u062c\u0639 \u0623\u0633\u0626\u0644\u0629 \u0634\u0627\u0626\u0639\u0629:<\/b><span style=\"font-weight: 400;\"> \u0625\u0630 \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0633\u0627\u0639\u062f \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0645\u0646 \u0647\u0630\u0627 \u0627\u0644\u0646\u0648\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u0627\u0644\u0639\u062b\u0648\u0631 \u0639\u0644\u0649 \u0625\u062c\u0627\u0628\u0627\u062a \u0644\u0644\u0623\u0633\u0626\u0644\u0629 \u0648\u062d\u0644 \u0627\u0644\u0645\u0634\u0643\u0644\u0627\u062a \u062f\u0648\u0646 \u0627\u0644\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u0628\u0630\u0644 \u0627\u0644\u062c\u0647\u062f \u0648\u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0648\u0648\u0642\u062a \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0641\u064a \u0630\u0644\u0643.<\/span><\/li>\n<\/ul>\n<h4><span style=\"font-size: 14px;\"><b>\u0623\u0645\u062b\u0644\u0629 \u0639\u0644\u0649 \u0645\u062d\u062a\u0648\u0649 \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">\u0625\u0646 \u062a\u0642\u062f\u064a\u0645 \u0623\u0641\u0636\u0644 \u062e\u062f\u0645\u0629 \u0639\u0645\u0644\u0627\u0621 \u0645\u0645\u0643\u0646\u0629 \u0647\u0648 \u0645\u0646 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u062c\u0648\u0647\u0631\u064a\u0629 \u0641\u064a \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638. \u0641\u0625\u0630\u0627 \u0645\u0627 \u0648\u0627\u062c\u0647 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0634\u0643\u0644\u0629 \u0641\u064a \u062e\u062f\u0645\u062a\u0643\u060c \u064a\u062a\u0648\u062c\u0628 \u062d\u064a\u0646\u0647\u0627 \u0623\u0646 \u064a\u0639\u0645\u0644 \u0641\u0631\u064a\u0642 \u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u062f\u064a\u0643 \u0628\u062c\u062f \u0648\u0627\u062c\u062a\u0647\u0627\u062f \u0648\u0628\u0633\u0631\u0639\u0629 \u0644\u062d\u0644 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0643\u064a \u064a\u062d\u0627\u0641\u0638 \u0627\u0644\u0639\u0645\u064a\u0644 \u0639\u0644\u0649 \u0635\u0648\u0631\u0629 \u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u0639\u0646 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u064a\u062a\u0645\u062b\u0651\u0644 \u062c\u0627\u0646\u0628 \u0622\u062e\u0631 \u0645\u0646 \u0645\u0631\u062d\u0644\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0641\u064a \u0627\u0644\u0645\u062a\u0627\u0628\u0639\u0629 \u0627\u0644\u0627\u0633\u062a\u0628\u0627\u0642\u064a\u0629 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u0648\u0647\u0630\u0627 \u064a\u062a\u0636\u0645\u0646 \u0627\u062a\u0635\u0627\u0644 \u0641\u0631\u0642 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0634\u0643\u0644 \u0641\u0631\u062f\u064a \u0644\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0643\u0644 \u0634\u064a\u0621 \u0639\u0644\u0649 \u0645\u0627 \u064a\u0631\u0627\u0645 \u0645\u0639 \u062e\u062f\u0645\u0627\u062a\u0647\u0645 \u0648\u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u062f\u0639\u0645 \u0639\u0646\u062f \u0627\u0644\u062d\u0627\u062c\u0629. \u0643\u0645\u0627 \u064a\u0634\u0645\u0644 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u0627\u0633\u062a\u0628\u0627\u0642\u064a \u0642\u064a\u0627\u0645 \u0641\u0631\u064a\u0642 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0625\u0631\u0633\u0627\u0644 \u0631\u0633\u0627\u0626\u0644 \u0628\u0631\u064a\u062f \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0647\u0627\u062f\u0641\u0629 \u0648\u0630\u0627\u062a \u0635\u0644\u0629\u060c \u0648\u0627\u0644\u062a\u064a \u0642\u062f \u062a\u062a\u0636\u0645\u0646:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u062d\u0648\u0644 \u0623\u062d\u062f\u062b \u0639\u0631\u0648\u0636 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0642\u062a\u0631\u0627\u062d\u0627\u062a \u0625\u0645\u0627 <\/span><b>\u0644\u0644\u0628\u064a\u0639 \u0627\u0644\u0625\u0636\u0627\u0641\u064a (Upselling)<\/b><span style=\"font-weight: 400;\">\u061b \u0648\u0647\u064a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0644\u0628\u064a\u0639 \u0646\u0633\u062e\u0629 \u0645\u0645\u064a\u0632\u0629 \u0648\u0623\u0643\u062b\u0631 \u062a\u0643\u0644\u0641\u0629 \u0645\u0646 \u0645\u0646\u062a\u062c \u064a\u0645\u062a\u0644\u0643\u0647 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0627\u0644\u0641\u0639\u0644 \u0623\u0648 \u064a\u0642\u0631\u0631 \u0634\u0631\u0627\u0621\u0647 \u0645\u0646 \u062e\u062f\u0645\u062a\u0643. \u0623\u0648 <\/span><b>\u0644\u0644\u0628\u064a\u0639 \u0627\u0644\u0645\u062a\u0642\u0627\u0637\u0639 (Cross-Selling)<\/b><span style=\"font-weight: 400;\">\u061b \u0648\u064a\u0639\u0646\u064a \u0632\u064a\u0627\u062f\u0629 \u0642\u064a\u0645\u0629 \u0637\u0644\u0628 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062a\u0631\u0648\u064a\u062c \u0644\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u062a\u0643\u0645\u064a\u0644\u064a\u0629 \u0644\u0645\u0627 \u0637\u0644\u0628\u0647\u060c \u0645\u0645\u0627 \u064a\u0632\u064a\u062f \u0645\u0646 \u0625\u062c\u0645\u0627\u0644\u064a \u0639\u062f\u062f \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0645\u0634\u062a\u0631\u0627\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0639\u0631\u0648\u0636 \u0645\u062e\u0635\u0635\u0629 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0627\u062a \u0627\u0644\u0633\u0627\u0628\u0642\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u0643\u0627\u0641\u0622\u062a \u0639\u0644\u0649 \u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/span><\/li>\n<\/ul>\n<p><strong>\u0648\u0645\u0646 \u0627\u0644\u0623\u0645\u062b\u0644\u0629 \u0627\u0644\u0623\u062e\u0631\u0649 \u0639\u0644\u0649 \u0645\u062d\u062a\u0648\u0649 \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0625\u0628\u0642\u0627\u0621 \u0645\u0627 \u064a\u0644\u064a:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0631\u0633\u0627\u0626\u0644 \u0646\u0635\u064a\u0629 \u0642\u0635\u064a\u0631\u0629 \u0623\u0648 \u0625\u0634\u0639\u0627\u0631\u0627\u062a \u0644\u0644\u0623\u062c\u0647\u0632\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0646\u0634\u0631\u0627\u062a \u0625\u062e\u0628\u0627\u0631\u064a\u0629 \u0644\u0644\u0639\u0645\u0644\u0627\u0621.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u0633\u062a\u0646\u062f\u0627\u062a \u0623\u0648 \u0635\u0641\u062d\u0627\u062a \u0648\u064a\u0628 \u0644\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0634\u0627\u0626\u0639\u0629.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400; font-size: 16px;\">\u0627\u0644\u062f\u0639\u0648\u0629 (Advocacy)<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u062a\u0647\u062f\u0641 \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062f\u0639\u0648\u0629 (\u0623\u0648 \u0627\u0644\u0645\u0646\u0627\u0635\u0631\u0629 \u0628\u062a\u0639\u0628\u064a\u0631 \u0622\u062e\u0631) \u0625\u0644\u0649 \u062a\u0645\u0643\u064a\u0646 \u0639\u0645\u0644\u0627\u0626\u0643 \u0627\u0644\u0623\u0643\u062b\u0631 \u0648\u0644\u0627\u0621\u064b \u0645\u0646 \u0627\u0644\u062a\u0648\u0635\u064a\u0629 \u0628\u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u062f\u0641\u0627\u0639 \u0639\u0646\u0647\u0627. \u062d\u064a\u062b \u064a\u0635\u0628\u062d \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u062f\u0627\u0639\u0645\u064a\u0646 \u0635\u0631\u064a\u062d\u064a\u0646 \u0644\u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0639\u0646\u062f\u0645\u0627 \u064a\u062d\u0638\u0648\u0646 \u0628\u062a\u062c\u0627\u0631\u0628 \u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u0648\u0630\u0627\u062a \u0645\u063a\u0632\u0649 \u0645\u0639 \u0645\u0646\u062a\u062c\u0627\u062a\u0643 \u0623\u0648 \u062e\u062f\u0645\u0627\u062a\u0643. \u0648\u064a\u0645\u0643\u0646 \u0644\u0647\u0630\u0627 \u0627\u0644\u062f\u0639\u0645 \u0623\u0646 \u064a\u062d\u0642\u0642 \u0646\u062a\u0627\u0626\u062c \u0645\u0647\u0645\u0629 \u0644\u0645\u0624\u0633\u0633\u062a\u0643\u060c \u062d\u064a\u062b <a href=\"https:\/\/blog.hubspot.com\/service\/customer-acquisition-study\" target=\"_blank\" rel=\"noopener\">\u0623\u0634\u0627\u0631 81% \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a><\/span><span style=\"font-weight: 400;\">\u00a0\u0641\u064a \u0627\u0644\u0648\u0644\u0627\u064a\u0627\u062a \u0627\u0644\u0645\u062a\u062d\u062f\u0629 \u0648\u0627\u0644\u0645\u0645\u0644\u0643\u0629 \u0627\u0644\u0645\u062a\u062d\u062f\u0629<\/span><span style=\"font-weight: 400;\"> \u0625\u0644\u0649 \u0623\u0646\u0647\u0645 \u064a\u062b\u0642\u0648\u0646 \u0628\u062a\u0648\u0635\u064a\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0645\u0646 \u0627\u0644\u0623\u0635\u062f\u0642\u0627\u0621 \u0648\u0627\u0644\u0639\u0627\u0626\u0644\u0629 \u0623\u0643\u062b\u0631 \u0645\u0646 \u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u064a\u0646\u0628\u063a\u064a \u0623\u0646 \u062a\u0636\u0639 \u0646\u0635\u0628 \u0639\u064a\u0646\u064a\u0643 \u0647\u062f\u0641 \u0648\u0635\u0648\u0644 \u062c\u0645\u064a\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0625\u0644\u0649 \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062f\u0639\u0648\u0629. \u0641\u0639\u0646\u062f\u0645\u0627 \u062a\u0641\u0647\u0645 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0639\u0645\u0644\u0627\u0626\u0643 \u0648\u062a\u0644\u0628\u0651\u064a \u0623\u0648 \u062a\u062a\u062c\u0627\u0648\u0632 \u062a\u0648\u0642\u0639\u0627\u062a\u0647\u0645 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0645\u0646\u062a\u062c\u0627\u062a \u0648\u062e\u062f\u0645\u0627\u062a \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062c\u0648\u062f\u0629. \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u062e\u062f\u0645\u0629 \u0639\u0645\u0644\u0627\u0621 \u0627\u0633\u062a\u062b\u0646\u0627\u0626\u064a\u0629\u060c \u0641\u0633\u064a\u0635\u0628\u062d\u0648\u0646 \u0623\u0643\u062b\u0631 \u0648\u0644\u0627\u0621\u060c \u0648\u0627\u0644\u0623\u0631\u062c\u062d \u0623\u0646 \u064a\u0628\u062f\u0624\u0648\u0627 \u0628\u0625\u062e\u0628\u0627\u0631 \u0627\u0644\u0622\u062e\u0631\u064a\u0646 \u0639\u0646 \u062a\u062c\u0627\u0631\u0628\u0647\u0645 \u0645\u0639 \u062e\u062f\u0645\u062a\u0643.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u062a\u0634\u0645\u0644 \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062f\u0639\u0648\u0629 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0648\u0639\u0645\u0644\u0627\u0626\u0643\u060c \u0648\u062c\u0647\u0627\u062a \u0627\u062a\u0635\u0627\u0644\u0647\u0645\u060c \u0648\u0643\u064a\u0641\u064a\u0629 \u0645\u0634\u0627\u0631\u0643\u062a\u0647\u0645 \u0644\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u062d\u0648\u0644 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0639 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 \u064a\u0639\u0631\u0641\u0648\u0646\u0647\u0645. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0642\u062f \u064a\u0634\u0627\u0631\u0643 \u0639\u0645\u064a\u0644 \u0645\u062e\u0644\u0635 \u062d\u0633\u0627\u0628\u0643 \u0639\u0644\u0649 \u0625\u0646\u0633\u062a\u062c\u0631\u0627\u0645 \u0645\u0639 \u0635\u062f\u064a\u0642 \u064a\u0628\u062d\u062b \u0639\u0646 \u062e\u062f\u0645\u0629 \u062a\u0642\u062f\u0645\u0647\u0627. \u0648\u0642\u062f \u064a\u0631\u0633\u0644 \u0639\u0645\u064a\u0644 \u0645\u062e\u0644\u0635 \u0622\u062e\u0631 \u0631\u0633\u0627\u0644\u0629 \u0628\u0631\u064a\u062f \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0645\u0642\u062a\u0631\u062d\u064b\u0627 \u0645\u0646\u062a\u062c\u064b\u0627 \u0625\u0644\u0649 \u0632\u0645\u064a\u0644 \u0644\u0647 \u0644\u0645 \u064a\u0633\u0645\u0639 \u0628\u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0646 \u0642\u0628\u0644. \u0648\u0639\u0646\u062f\u0645\u0627 \u062a\u0643\u062a\u0645\u0644 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0647\u0630\u0647 \u0627\u0644\u0637\u0631\u064a\u0642\u0629\u060c \u064a\u062f\u062e\u0644 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u062c\u062f\u064a\u062f (\u0623\u064a \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u062d\u062a\u0645\u0644) \u062a\u0644\u0642\u0627\u0626\u064a\u0627\u064b \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 \u0645\u0646 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u0648\u0647\u064a \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0648\u0639\u064a.<\/span><\/p>\n<h4><span style=\"font-size: 14px;\"><b>\u0623\u0641\u0636\u0644 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062f\u0639\u0648\u0629 \u0648\u0627\u0644\u062a\u0648\u0635\u064a\u0629 \u0628\u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/b><\/span><\/h4>\n<figure id=\"attachment_35758\" aria-describedby=\"caption-attachment-35758\" style=\"width: 2560px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-35758 size-full\" src=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/08\/CX_Guide_-2-05-scaled.jpg\" alt=\"\u0623\u0641\u0636\u0644 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0644\u0644\u062a\u0648\u0635\u064a\u0629 \u0628\u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\" width=\"2560\" height=\"1441\" srcset=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/08\/CX_Guide_-2-05-scaled.jpg 2560w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/08\/CX_Guide_-2-05-300x169.jpg 300w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/08\/CX_Guide_-2-05-1024x576.jpg 1024w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/08\/CX_Guide_-2-05-768x432.jpg 768w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/08\/CX_Guide_-2-05-1536x864.jpg 1536w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/08\/CX_Guide_-2-05-2048x1153.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><figcaption id=\"caption-attachment-35758\" class=\"wp-caption-text\">\u0623\u0641\u0636\u0644 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0644\u0644\u062a\u0648\u0635\u064a\u0629 \u0628\u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/figcaption><\/figure>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0628\u0633\u0651\u0637 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u0648\u0635\u064a\u0629 \u0648\u0627\u0644\u0625\u062d\u0627\u0644\u0629 \u0625\u0644\u0649 \u062e\u062f\u0645\u062a\u0643:<\/b><span style=\"font-weight: 400;\"> \u0639\u0628\u0631 \u0627\u0644\u062a\u0633\u0647\u064a\u0644 \u0639\u0644\u0649 \u0639\u0645\u0644\u0627\u0626\u0643 \u0627\u0644\u0645\u062e\u0644\u0635\u064a\u0646 \u0625\u062d\u0627\u0644\u0629 \u0623\u0635\u062f\u0642\u0627\u0626\u0647\u0645 \u0648\u0632\u0645\u0644\u0627\u0626\u0647\u0645 \u0648\u0639\u0627\u0626\u0644\u0627\u062a\u0647\u0645 \u0625\u0644\u064a\u0643. \u0648\u0644\u0627 \u062a\u0646\u0633\u064e \u0627\u0644\u062a\u0634\u062c\u064a\u0639 \u0639\u0644\u0649 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0627\u062a \u0639\u0644\u0649 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a. \u0648\u062d\u0627\u0648\u0644 \u0623\u0646 \u062a\u0648\u0641\u0631 \u0637\u0631\u0642\u064b\u0627 \u0633\u0647\u0644\u0629 \u0648\u0645\u0628\u0627\u0634\u0631\u0629 \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u0625\u062e\u0628\u0627\u0631 \u0623\u0635\u062f\u0642\u0627\u0626\u0647\u0645 \u0639\u0646 \u0645\u0646\u062a\u062c \u0623\u0648 \u062e\u062f\u0645\u0629 \u062a\u0642\u062f\u0645\u0647\u0627.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0642\u062f\u0651\u0645 \u062d\u0648\u0627\u0641\u0632 \u0644\u0643\u0644 \u062f\u0639\u0648\u0629 \u064a\u0642\u0648\u0645 \u0628\u0647\u0627 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u062e\u0644\u0635:<\/b><span style=\"font-weight: 400;\"> \u0645\u062b\u0644 \u0627\u0644\u062e\u0635\u0648\u0645\u0627\u062a\u060c \u0623\u0648 \u0627\u0644\u0643\u0648\u0628\u0648\u0646\u0627\u062a\u060c \u0623\u0648 \u0646\u0642\u0627\u0637 \u0627\u0644\u0648\u0644\u0627\u0621.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0627\u0637\u0651\u0644\u0639 \u0639\u0644\u0649 \u0628\u0631\u0627\u0645\u062c \u0627\u0644\u0625\u062d\u0627\u0644\u0629 \u0644\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646: <\/b><span style=\"font-weight: 400;\">\u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0628\u062d\u062b \u0639\u0645\u0627 \u064a\u0642\u062f\u0645\u0647 \u0645\u0646\u0627\u0641\u0633\u0648\u0643 \u0645\u0642\u0627\u0628\u0644 \u0628\u0631\u0627\u0645\u062c \u0627\u0644\u0648\u0644\u0627\u0621 \u0648\u0645\u0643\u0627\u0641\u0622\u062a \u0627\u0644\u0625\u062d\u0627\u0644\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0623\u0641\u0633\u062d \u0627\u0644\u0645\u062c\u0627\u0644 \u0644\u0627\u0646\u0637\u0628\u0627\u0639\u0627\u062a \u0648\u0622\u0631\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621:<\/b><span style=\"font-weight: 400;\"> \u0641\u0644\u0627 \u0628\u062f \u0644\u0643 \u0623\u0646 \u062a\u062c\u0631\u064a \u0625\u062d\u0635\u0627\u0621 \u0644\u0639\u0645\u0644\u0627\u0626\u0643 \u0628\u0634\u0643\u0644 \u062f\u0648\u0631\u064a. \u0648\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u062d\u0648\u0644 \u0635\u0627\u0641\u064a \u0646\u0642\u0627\u0637 \u0627\u0644\u062a\u0631\u0648\u064a\u062c (NPS)\u060c \u0623\u0648 \u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0644\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0646\u0627\u0635\u0631\u064a\u0646 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0648\u0625\u0634\u0631\u0627\u0643\u0647\u0645 \u0641\u064a \u062a\u0642\u064a\u064a\u0645\u0627\u062a \u0627\u0644\u062e\u062f\u0645\u0629 \u0623\u0648 \u0627\u0644\u0645\u0646\u062a\u062c. \u0648\u0636\u0639 \u0641\u064a \u062d\u0633\u0628\u0627\u0646\u0643 \u0623\u0646 \u0647\u0630\u0647 \u0627\u0644\u062a\u0642\u064a\u064a\u0645\u0627\u062a \u0642\u062f \u062a\u0644\u0641\u062a \u0646\u0638\u0631\u0643 \u0625\u0644\u0649 \u0645\u0648\u0627\u0636\u064a\u0639 \u0642\u062f \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u062a\u062d\u0633\u064a\u0646\u0627\u062a.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0627\u0639\u062a\u0631\u0641 \u0628\u062a\u0642\u064a\u064a\u0645\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621: <\/b><span style=\"font-weight: 400;\">\u0641\u0625\u0630\u0627 \u0645\u0627 \u0643\u0634\u0641 \u0627\u0633\u062a\u0637\u0644\u0627\u0639 \u0623\u0648 \u0628\u062d\u062b \u0645\u0627 \u0639\u0646 \u0634\u0643\u0648\u0649 \u0623\u0648 \u0645\u0634\u0643\u0644\u0629 \u0645\u062a\u0643\u0631\u0631\u0629 \u062a\u062a\u0639\u0644\u0642 \u0628\u0645\u0646\u062a\u062c\u0643 \u0623\u0648 \u062e\u062f\u0645\u062a\u0643\u060c \u0639\u0644\u064a\u0643 \u0623\u0646 \u062a\u062a\u0639\u0627\u0645\u0644 \u0645\u0639\u0647\u0627 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0633\u0644\u064a\u0637 \u0627\u0644\u0636\u0648\u0621 \u0639\u0644\u0649 \u0627\u0644\u0625\u0635\u0644\u0627\u062d\u0627\u062a \u0641\u064a \u0627\u0644\u0646\u0634\u0631\u0627\u062a \u0627\u0644\u0628\u0631\u064a\u062f\u064a\u0629 \u0623\u0648 \u0645\u0646\u0634\u0648\u0631\u0627\u062a \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a.<\/span><\/li>\n<\/ul>\n<h4><span style=\"font-size: 14px;\"><b>\u0646\u0645\u0627\u0630\u062c \u0645\u062d\u062a\u0648\u0649 \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0645\u0646\u0627\u0635\u0631\u0629 \u0648\u0627\u0644\u062f\u0639\u0648\u0629<\/b><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0639\u0631\u0648\u0636 \u0648\u0645\u062d\u0641\u0632\u0627\u062a \u0645\u062e\u0635\u0635\u0629 \u0644\u0644\u063a\u0627\u064a\u0629\u060c \u0633\u0648\u0627\u0621 \u0639\u0628\u0631 \u0631\u0633\u0627\u0626\u0644 SMS \u0627\u0644\u0646\u0635\u064a\u0629 \u0623\u0648 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062c\u0648\u0627\u0626\u0632 \u0639\u0628\u0631 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u0636\u0645\u064a\u0646 \u0645\u0644\u0641\u0627\u062a \u062a\u0639\u0631\u064a\u0641 \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0623\u0648 \u062a\u0645\u064a\u064a\u0632\u0647\u0645 \u0639\u0644\u0649 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0623\u0648 \u0639\u0644\u0649 \u0627\u0644\u0646\u0634\u0631\u0627\u062a \u0639\u0628\u0631 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a.<\/span><\/li>\n<\/ul>\n<h2><strong><span style=\"font-size: 20px;\">\u0647\u0644 \u062a\u062e\u062a\u0644\u0641 \u0645\u0631\u0627\u062d\u0644 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u064a\u0646 B2B \u0648B2C\u061f<\/span><\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">\u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u062a\u0634\u0627\u0628\u0647 \u0627\u0644\u0645\u0631\u0627\u062d\u0644 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0627\u0644\u062e\u0645\u0633 \u0641\u064a \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u064a\u0646 \u0634\u0631\u0643\u0627\u062a B2B \u0648\u0634\u0631\u0643\u0627\u062a B2C. \u0625\u0644\u0627 \u0623\u0646 \u0627\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0648\u0627\u0644\u0623\u0633\u0627\u0644\u064a\u0628 \u0627\u0644\u0645\u062b\u0627\u0644\u064a\u0629 \u0627\u0644\u0645\u062d\u062f\u062f\u0629 \u0642\u062f \u062a\u062e\u062a\u0644\u0641 \u0641\u064a \u0643\u0644 \u0645\u0631\u062d\u0644\u0629. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644.. \u0641\u064a \u0642\u0637\u0627\u0639 B2C \u0639\u0627\u062f\u0629\u064b \u0645\u0627 \u064a\u0643\u0648\u0646 \u0647\u0646\u0627\u0643 \u0635\u0627\u0646\u0639 \u0642\u0631\u0627\u0631 \u0648\u0627\u062d\u062f \u0641\u0642\u0637\u060c \u0648\u064a\u0624\u062b\u0631 \u0627\u0644\u0639\u0627\u0645\u0644 \u0627\u0644\u0645\u0627\u062f\u064a \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0639\u0644\u0649 \u0637\u0648\u0644 \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u0641\u0643\u064a\u0631. \u0623\u0645\u0627 \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0625\u0644\u0649 B2B\u060c \u0641\u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u064a\u0643\u0648\u0646 \u0647\u0646\u0627\u0643 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0635\u0646\u0651\u0627\u0639 \u0642\u0631\u0627\u0631 \u0648\u062c\u0647\u0627\u062a \u0639\u062f\u0629 \u062a\u062f\u062e\u0644 \u0641\u064a \u0627\u0644\u062d\u0633\u0628\u0627\u0646. \u0648\u0627\u0639\u062a\u0645\u0627\u062f\u064b\u0627 \u0639\u0644\u0649 \u0641\u0626\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0627\u0644\u0646\u0634\u0627\u0637 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u060c \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0634\u0645\u0644 \u0630\u0644\u0643 \u0627\u0644\u062c\u0647\u0627\u062a \u0627\u0644\u0642\u0627\u0646\u0648\u0646\u064a\u0629 \u0648\u0627\u0644\u0623\u0645\u0646\u064a\u0629 \u0648\u063a\u064a\u0631\u0647\u0627.<\/span><\/p>\n<h3><span style=\"font-weight: 400; font-size: 16px;\">\u0645\u0642\u0627\u0631\u0646\u0629 \u0645\u0631\u0627\u062d\u0644 \u0627\u0644\u0631\u062d\u0644\u0629 \u0628\u064a\u0646 B2B \u0648 B2C<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u0641\u064a \u062d\u064a\u0646 \u0623\u0646 \u0627\u0644\u0645\u0631\u0627\u062d\u0644 \u0627\u0644\u0639\u0627\u0645\u0629 \u0645\u062a\u0634\u0627\u0628\u0647\u0629\u060c \u0647\u0646\u0627\u0643 \u0628\u0639\u0636 \u0627\u0644\u0641\u0631\u0648\u0642 \u0627\u0644\u062f\u0642\u064a\u0642\u0629 \u0628\u064a\u0646 \u0645\u0631\u0627\u062d\u0644 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0641\u064a B2C \u0648B2B. \u0625\u0644\u064a\u0643 \u0628\u0639\u0636 \u0627\u0644\u0627\u062e\u062a\u0644\u0627\u0641\u0627\u062a:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0644\u0641\u0626\u0627\u062a \u0645\u062e\u062a\u0644\u0641\u0629 \u0645\u0646 \u0635\u0646\u0651\u0627\u0639 \u0627\u0644\u0642\u0631\u0627\u0631 \u0641\u064a B2B:<\/b><span style=\"font-weight: 400;\"> \u0633\u064a\u062e\u0627\u0637\u0628 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0644\u062c\u0645\u0647\u0648\u0631 B2C \u0627\u0644\u0642\u064a\u0645 \u0648\u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0644\u0635\u0646\u0627\u0639 \u0627\u0644\u0642\u0631\u0627\u0631 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u064a\u0646 \u0641\u064a \u0643\u0644 \u0646\u0648\u0639 \u0645\u0646 \u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u0623\u0639\u0645\u0627\u0644. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0642\u062f \u064a\u0642\u062f\u0651\u0631 \u0635\u0646\u0651\u0627\u0639 \u0627\u0644\u0642\u0631\u0627\u0631 \u0641\u064a B2B \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0623\u0645\u0646 \u0648\u062a\u0648\u0641\u064a\u0631 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0648\u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u0633\u0648\u0642 \u0625\u0644\u0649 \u0634\u0631\u0627\u0626\u062d \u0648\u062d\u0644 \u0645\u0634\u0627\u0643\u0644 \u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0644\u0645\u0648\u0633\u0629 \u0623\u0643\u062b\u0631 \u0645\u0646 \u0623\u064a \u0639\u0648\u0627\u0645\u0644 \u0623\u062e\u0631\u0649.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0623\u0643\u062b\u0631 \u0623\u0647\u0645\u064a\u0629 \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0625\u0644\u0649 B2C:<\/b><span style=\"font-weight: 400;\"> \u0628\u0634\u0643\u0644 \u0639\u0627\u0645\u060c \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0623\u0643\u062b\u0631 \u0627\u0631\u062a\u0628\u0627\u0637\u064b\u0627 \u0628\u0642\u0637\u0627\u0639\u0627\u062a B2C \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0640 B2B\u060c \u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0623\u0646\u0647 \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0644\u0639\u0628 \u062f\u0648\u0631\u064b\u0627 \u0641\u064a \u0643\u0644\u064a\u0647\u0645\u0627. \u0639\u0644\u0649 \u0648\u062c\u0647 \u0627\u0644\u062a\u062d\u062f\u064a\u062f\u060c \u064a\u062c\u0628 \u0623\u0646 \u064a\u0631\u0643\u0632 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0644\u062c\u0645\u0647\u0648\u0631 B2C \u062e\u0644\u0627\u0644 \u0645\u0631\u062d\u0644\u062a\u064a \u0627\u0644\u0648\u0639\u064a \u0648\u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0628\u0634\u0643\u0644 \u0623\u0643\u0628\u0631 \u0639\u0644\u0649 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0627\u0644\u0625\u062d\u0627\u0644\u0627\u062a \u0645\u0647\u0645\u0629 \u062c\u062f\u064b\u0627 \u0644\u062c\u0645\u064a\u0639 \u0623\u0646\u0648\u0627\u0639 \u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u0639\u0645\u0644:<\/b><span style=\"font-weight: 400;\"> \u0641\u0647\u064a \u0636\u0631\u0648\u0631\u064a\u0629 \u0641\u064a \u062c\u0645\u064a\u0639 \u0642\u0637\u0627\u0639\u0627\u062a B2B \u0648B2C \u062a\u0642\u0631\u064a\u0628\u064b\u0627\u060c \u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u0633\u062a\u0628\u062f\u0648 \u0628\u0631\u0627\u0645\u062c \u0627\u0644\u0648\u0644\u0627\u0621 \u0648\u0627\u0644\u0625\u062d\u0627\u0644\u0629 \u0645\u062e\u062a\u0644\u0641\u0629 \u0648\u0645\u062a\u063a\u064a\u0631\u0629\u060c \u0633\u0648\u0627\u0621 \u0639\u0646\u062f \u0627\u0644\u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u064a\u0646 B2B \u0648B2C\u060c \u0623\u0648 \u062d\u062a\u0649 \u0628\u064a\u0646 \u0642\u0637\u0627\u0639\u0627\u062a \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0627\u0644\u0627\u062e\u062a\u0644\u0627\u0641 \u0641\u064a \u0627\u0644\u0645\u0648\u0627\u062f \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629<\/b><span style=\"font-weight: 400;\">: \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0625\u0646 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0630\u064a \u0627\u0644\u0637\u0627\u0628\u0639 \u0627\u0644\u0631\u0633\u0645\u064a \u0645\u062b\u0644 \u0627\u0644\u0643\u062a\u0628 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0648\u0627\u0644\u0648\u0631\u0642\u0627\u062a \u0627\u0644\u0628\u064a\u0636\u0627\u0621\u060c \u0623\u0643\u062b\u0631 \u062a\u0623\u062b\u064a\u0631\u064b\u0627 \u0641\u064a \u0642\u0637\u0627\u0639\u0627\u062a B2B. \u0645\u0646 \u0646\u0627\u062d\u064a\u0629 \u0623\u062e\u0631\u0649\u060c \u0642\u062f \u062a\u0643\u0648\u0646 \u0627\u0644\u062f\u0648\u0631\u0627\u062a \u0627\u0644\u0645\u062c\u0627\u0646\u064a\u0629 \u0623\u0648 \u0627\u0644\u0643\u0648\u0628\u0648\u0646\u0627\u062a \u0623\u0643\u062b\u0631 \u0623\u0647\u0645\u064a\u0629 \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0625\u0644\u0649 B2C.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0627\u062e\u062a\u0644\u0627\u0641 \u062c\u0648\u0647\u0631\u064a \u0641\u064a \u0646\u0648\u0639 \u0646\u0642\u0627\u0637 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u0623\u0648\u0644\u064a\u0629:<\/b><span style=\"font-weight: 400;\"> \u062a\u0639\u062a\u0628\u0631 \u0627\u0644\u0645\u0624\u062a\u0645\u0631\u0627\u062a \u0623\u0648 \u0627\u0644\u0645\u0639\u0627\u0631\u0636 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0646\u0642\u0627\u0637 \u0627\u062a\u0635\u0627\u0644 \u0645\u0647\u0645\u0629 \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a B2B\u060c \u062e\u0627\u0635\u0629\u064b \u0644\u0645\u0631\u062d\u0644\u062a\u064a \u0627\u0644\u0648\u0639\u064a \u0648\u0627\u0644\u062a\u0641\u0643\u064a\u0631. \u0623\u0645\u0627 \u0641\u064a \u0642\u0637\u0627\u0639 B2C\u060c \u0641\u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u062a\u0643\u0648\u0646 \u0646\u0642\u0627\u0637 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u0645\u0628\u0643\u0631\u0629 \u0639\u0628\u0627\u0631\u0629 \u0639\u0646 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0639\u0644\u0649 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u060c \u0623\u0648 \u062d\u0645\u0644\u0627\u062a \u0628\u062d\u062b \u0645\u0645\u0648\u0644\u0629\u060c \u0623\u0648 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0639\u0644\u0649 \u0623\u0631\u0636 \u0627\u0644\u0648\u0627\u0642\u0639 \u0645\u062b\u0644 \u0627\u0644\u0644\u0648\u062d\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629.<\/span><\/li>\n<\/ul>\n<h2><strong><span style=\"font-size: 20px;\">\u0623\u0647\u0645\u064a\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0641\u064a \u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a<\/span><\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">&#8220;\u0627\u0644\u0639\u0645\u064a\u0644 \u062f\u0627\u0626\u0645\u064b\u0627 \u0639\u0644\u0649 \u062d\u0642&#8221;\u060c \u0643\u0645 \u0645\u0631\u0651\u0629 \u0633\u0645\u0639\u0646\u0627 \u0647\u0630\u0647 \u0627\u0644\u0645\u0642\u0648\u0644\u0629\u061f \u0648\u0647\u0644 \u0647\u064a \u0635\u062d\u064a\u062d\u0629 \u0628\u0627\u0644\u0641\u0639\u0644\u061f \u0644\u0645\u0627\u0630\u0627 \u0627\u0644\u0632\u0628\u0648\u0646 \u062f\u0627\u0626\u0645\u064b\u0627 \u0639\u0644\u0649 \u062d\u0642\u061f \u0641\u064a \u0627\u0644\u062d\u0642\u064a\u0642\u0629\u060c \u0634\u0627\u0639 \u0647\u0630\u0627 \u0627\u0644\u0634\u0639\u0627\u0631 \u0643\u062b\u064a\u0631\u064b\u0627 \u0628\u064a\u0646 \u0628\u0627\u0626\u0639\u064a \u0627\u0644\u062a\u062c\u0632\u0626\u0629 &#8220;\u0627\u0644\u0646\u0627\u062c\u062d\u064a\u0646&#8221; \u0642\u062f\u064a\u0645\u064b\u0627. \u0648\u0643\u0627\u0646 \u0627\u0644\u063a\u0631\u0636 \u0645\u0646\u0647 \u0625\u0639\u0637\u0627\u0621 \u0623\u0647\u0645\u064a\u0629 \u0642\u0635\u0648\u0649 \u0644\u0634\u0643\u0627\u0648\u064a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0631\u0636\u0627\u0647\u0645 \u0641\u064a \u0627\u0644\u0645\u0631\u062a\u0628\u0629 \u0627\u0644\u0623\u0648\u0644\u0649.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0648\u0628\u0627\u0644\u0641\u0639\u0644\u060c \u0639\u0646\u062f\u0645\u0627 \u062a\u0639\u0627\u0645\u0644\u0643 \u0634\u0631\u0643\u0629\u064c \u0645\u0627 \u0628\u0647\u0630\u0647 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0648\u062a\u062c\u0639\u0644\u0643 \u062a\u0634\u0639\u0631 \u0628\u0627\u0644\u062a\u0645\u064a\u0632\u060c \u0641\u0625\u0646\u0647\u0627 \u062a\u0645\u0646\u062d\u0643 \u0634\u0639\u0648\u0631\u064b\u0627 \u062e\u0627\u0635\u064b\u0627 \u0623\u0644\u064a\u0633 \u0643\u0630\u0644\u0643\u061f \u0648\u0628\u062f\u0648\u0631\u0643\u060c \u0641\u0625\u0646\u0643 \u062a\u0648\u0635\u064a \u0628\u0647\u0630\u0647 \u0627\u0644\u0634\u0631\u0643\u0629 \u0644\u0623\u0635\u062f\u0642\u0627\u0626\u0643 \u0648\u0639\u0627\u0626\u0644\u062a\u0643\u060c \u0648\u062a\u0633\u062a\u0645\u0631 \u0641\u064a \u0627\u0644\u0634\u0631\u0627\u0621 \u0645\u0646\u0647\u0627\u060c \u0648\u062a\u062a\u062d\u0648\u0644 \u0625\u0644\u0649 \u0639\u0645\u064a\u0644 \u0633\u0639\u064a\u062f \u0648\u0645\u062e\u0644\u0635. \u0645\u0646 \u0648\u062c\u0647\u0629 \u0646\u0638\u0631 \u062a\u062c\u0627\u0631\u064a\u0629\u060c \u062a\u062a\u0641\u0648\u0651\u0642 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0639\u0627\u0645\u0644 \u0639\u0645\u0644\u0627\u0621\u0647\u0627 \u062c\u064a\u062f\u064b\u0627 \u0648\u062a\u0639\u0645\u0644 \u0648\u0641\u0642 \u0627\u0644\u0645\u0642\u0648\u0644\u0629\u060c \u0639\u0644\u0649 \u062a\u0644\u0643 \u0627\u0644\u062a\u064a \u0644\u0627 \u062a\u0641\u0639\u0644 \u0630\u0644\u0643\u060c \u0641\u064a \u062c\u0645\u064a\u0639 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0646\u0645\u0648 \u062a\u0642\u0631\u064a\u0628\u064b\u0627\u060c \u0648\u0627\u0644\u0623\u0647\u0645 \u0645\u0646 \u0630\u0644\u0643\u060c \u0623\u0646\u0647\u0627 \u0623\u0643\u062b\u0631 \u0631\u0628\u062d\u064a\u0629 \u0628\u0646\u0633\u0628\u0629 60%<\/span><span style=\"font-weight: 400;\">. \u0625\u0630\u0646\u060c \u064a\u0628\u062f\u0623 \u0637\u0631\u064a\u0642 \u0627\u0644\u0646\u062c\u0627\u062d \u0648\u0627\u0644\u0646\u0645\u0648 \u0628\u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0637\u0631\u062d\u0647 \u0644\u0623\u0648\u0644 \u0645\u0631\u0629 \u0645\u0646\u0630 \u0623\u0643\u062b\u0631 \u0645\u0646 \u0639\u0634\u0631\u064a\u0646 \u0639\u0627\u0645\u064b\u0627 \u0625\u0644\u0627 \u0623\u0646 \u0645\u0641\u0647\u0648\u0645 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0644\u0627 \u064a\u0632\u0627\u0644 \u062c\u062f\u064a\u062f \u0646\u0633\u0628\u064a\u064b\u0627 \u0641\u064a \u0639\u0627\u0644\u0645 \u0627\u0644\u0623\u0639\u0645\u0627\u0644. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0648\u062c\u062f <a href=\"https:\/\/www.superoffice.com\/blog\/customer-journey\/\" target=\"_blank\" rel=\"noopener\">\u0628\u062d\u062b \u0623\u062c\u0631\u062a\u0647 \u0634\u0631\u0643\u0629 Econsultancy<\/a> \u0623\u0646 <\/span><span style=\"font-weight: 400;\">50%<\/span><span style=\"font-weight: 400;\"> \u0645\u0646 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0644\u062f\u064a\u0647\u0627 \u0641\u0647\u0645 \u0636\u0626\u064a\u0644 \u0623\u0648 \u0645\u0639\u062f\u0648\u0645 \u0644\u0631\u062d\u0644\u0629 \u0639\u0645\u0644\u0627\u0626\u0647\u0627\u060c \u0648\u0647\u0630\u0627 \u062e\u0628\u0631\u064c \u0633\u064a\u0626 \u0644\u0645\u0633\u062a\u0642\u0628\u0644 \u0647\u0630\u0647 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a. \u064a\u0639\u062f \u0627\u0644\u0639\u062b\u0648\u0631 \u0639\u0644\u0649 \u0645\u0648\u0642\u0639 \u0627\u0644\u0648\u064a\u0628 \u0633\u0647\u0644 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0644\u062e\u062f\u0645\u0629 \u0645\u0627\u060c \u062b\u0645 \u0627\u0644\u0645\u0641\u0627\u062c\u0623\u0629 \u0628\u0627\u0644\u0634\u062d\u0646 \u0633\u0631\u064a\u0639\u064b\u0627 \u062e\u0644\u0627\u0644 \u064a\u0648\u0645 \u0648\u0627\u062d\u062f \u0628\u0639\u062f \u0627\u0644\u0637\u0644\u0628\u060c \u0648\u0627\u0644\u0634\u0639\u0648\u0631 \u0628\u0627\u0644\u062a\u0642\u062f\u064a\u0631 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0631\u0633\u0627\u0644\u0629 \u0634\u0643\u0631 \u0645\u0643\u062a\u0648\u0628\u0629 \u0628\u062e\u0637 \u0627\u0644\u064a\u062f \u0645\u0646 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0645\u062b\u0627\u0644\u0627\u064b \u0631\u0627\u0626\u0639\u064b\u0627 \u0639\u0644\u0649 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u0645\u062a\u0627\u0632\u0629. \u0648\u0642\u062f \u062a\u0641\u062a\u0642\u062f \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u0644\u0627 \u062a\u0647\u062a\u0645 \u0628\u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u062b\u0644 \u0647\u0630\u0647 \u0627\u0644\u062a\u062c\u0631\u0628\u0629. \u0623\u0638\u0647\u0631 \u0627\u0644\u0628\u062d\u062b \u0623\u064a\u0636\u064b\u0627<\/span><span style=\"font-weight: 400;\">\u00a0\u0623\u0646 86%<\/span><span style=\"font-weight: 400;\"> \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0644\u0649 \u0627\u0633\u062a\u0639\u062f\u0627\u062f \u0644\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0645\u0632\u064a\u062f \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0645\u0646 \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0639\u064a\u0646\u0629 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u062a\u062c\u0631\u0628\u0629 \u0631\u0627\u0626\u0639\u0629 \u0644\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0625\u0630\u064b\u0627 \u0644\u0633\u0646\u0627 \u0628\u062d\u0627\u062c\u0629 \u0644\u0634\u0631\u062d \u0627\u0644\u0645\u0648\u0636\u0648\u0639 \u0623\u0643\u062b\u0631!<\/span><\/p>\n<p><b>\u0625\u0630\u064b\u0627 \u0643\u064a\u0641 \u062a\u0633\u0647\u0645 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0641\u064a \u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u061f<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u0648\u062c\u062f\u062a <a href=\"https:\/\/www.mcorpcx.com\/resource-center\/white-papers\/customer-journey-mapping-lead-the-way-to-advocacy-lp\" target=\"_blank\" rel=\"noopener\">\u0648\u0631\u0642\u0629 \u0628\u062d\u062b\u064a\u0629<\/a> \u0635\u0627\u062f\u0631\u0629 \u0639\u0646 <\/span><span style=\"font-weight: 400;\">\u0645\u062c\u0645\u0648\u0639\u0629 \u0623\u0628\u0631\u062f\u064a\u0646 (Aberdeen Group)<\/span><span style=\"font-weight: 400;\"> \u0623\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u0644\u062f\u064a\u0647\u0627 \u0628\u0631\u0646\u0627\u0645\u062c \u0631\u0633\u0645\u064a \u0644\u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u062a\u0634\u0647\u062f \u0646\u0645\u0648\u064b\u0627 \u0633\u0646\u0648\u064a\u064b\u0627 \u064a\u062a\u0636\u0645\u0646:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u062a\u0648\u0633\u0637 \u062f\u0648\u0631\u0627\u062a \u0645\u0628\u064a\u0639\u0627\u062a \u0623\u0633\u0631\u0639 \u0628\u0645\u0639\u062f\u0644 18 \u0636\u0639\u0641\u064b\u0627.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0632\u064a\u0627\u062f\u0629 \u0628\u0646\u0633\u0628\u0629 56% \u0641\u064a \u0639\u0627\u0626\u062f\u0627\u062a \u0627\u0644\u0628\u064a\u0639 \u0627\u0644\u0645\u062a\u0642\u0627\u0637\u0639 \u0648\u0627\u0644\u0628\u064a\u0639 \u0627\u0644\u0625\u0636\u0627\u0641\u064a.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u062d\u0633\u0646 \u0628\u0646\u0633\u0628\u0629 10 \u0623\u0636\u0639\u0627\u0641 \u0641\u064a \u062a\u0643\u0627\u0644\u064a\u0641 \u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0632\u064a\u0627\u062f\u0629 \u0628\u0645\u0642\u062f\u0627\u0631 5 \u0623\u0636\u0639\u0627\u0641 \u0641\u064a \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0646\u0627\u062a\u062c\u0629 \u0639\u0646 \u0625\u062d\u0627\u0644\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0639\u0627\u0626\u062f \u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u062a\u0633\u0648\u064a\u0642\u064a (ROMI) \u0623\u0643\u0628\u0631 \u0628\u0646\u0633\u0628\u0629 54%.<\/span><\/li>\n<\/ul>\n<p>\u0643\u0627\u0646\u062a \u0647\u0630\u0647 \u0623\u0647\u0645 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u062d\u0648\u0644 \u0645\u0631\u0627\u062d\u0644 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0641\u064a<strong> \u0627\u0644\u0645\u0642\u0627\u0644 \u0627\u0644\u062b\u0627\u0646\u064a<\/strong> \u0645\u0646 \u0633\u0644\u0633\u0644\u0629 &#8220;\u062f\u0644\u064a\u0644\u0643 \u0627\u0644\u0634\u0627\u0645\u0644 \u0644\u0641\u0647\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644&#8221;. \u0644\u0627 \u062a\u0646\u0633\u064e \u0623\u0646 \u0627\u0644\u0641\u0647\u0645 \u0627\u0644\u0639\u0645\u064a\u0642 \u0644\u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u064a\u0633\u0627\u0639\u062f \u0641\u064a \u062a\u0639\u0632\u064a\u0632 \u0648\u062a\u0646\u0645\u064a\u0629 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/p>\n<p><strong>\u062a\u0627\u0628\u0639 \u0627\u0644\u0633\u0644\u0633\u0644\u0629:<\/strong><\/p>\n<ul>\n<li>\u0627\u0644\u0645\u0642\u0627\u0644 \u0627\u0644\u062a\u0627\u0644\u064a: <a href=\"https:\/\/uxwritingar.com\/staging\/customer-experience\/35378\" target=\"_blank\" rel=\"noopener\">\u062e\u0637\u0648\u0627\u062a \u0625\u0646\u0634\u0627\u0621 \u062e\u0631\u064a\u0637\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 [+ \u062a\u0637\u0628\u064a\u0642 \u0639\u0645\u0644\u064a]<\/a><\/li>\n<li>\u0627\u0644\u0645\u0642\u0627\u0644 \u0627\u0644\u0633\u0627\u0628\u0642: <a href=\"https:\/\/uxwritingar.com\/staging\/customer-experience\/35377\" target=\"_blank\" rel=\"noopener\">\u0645\u062f\u062e\u0644 \u0625\u0644\u0649 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 (CX)<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u062a\u062d\u062f\u0651\u062b\u0646\u0627 \u0641\u064a \u0627\u0644\u0645\u0642\u0627\u0644 \u0627\u0644\u0633\u0627\u0628\u0642 \u0639\u0646 \u0645\u0641\u0647\u0648\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0630\u0643\u0631\u0646\u0627 \u0623\u0647\u0645\u064a\u062a\u0647\u0627 \u0641\u064a \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639 \u0627\u0644\u0631\u0642\u0645\u064a\u0629. \u0623\u0645\u0627 \u0641\u064a \u0645\u0642\u0627\u0644\u0646\u0627 \u0627\u0644\u062d\u0627\u0644\u064a \u0646\u062e\u0635\u0635\u0647 \u0644\u0644\u062d\u062f\u064a\u062b \u0639\u0646 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 (Customer Journey) \u0648\u0645\u0631\u0627\u062d\u0644\u0647\u0627. \u0644\u0639\u0644\u0651 \u0623\u0647\u0645 \u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0646\u0628\u063a\u064a \u0623\u0646 \u062a\u062a\u0651\u062e\u0630\u0647\u0627 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0644\u062c\u0630\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0625\u0644\u0649 \u062e\u062f\u0645\u0627\u062a\u0647\u0627 \u0647\u064a \u0648\u0636\u0639 \u0645\u062e\u0637\u0637 \u0644\u0631\u062d\u0644\u0627\u062a\u0647\u0645 \u0641\u064a \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0623\u0648 \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a. \u0623\u0648 \u0644\u0646\u0643\u0646 \u062f\u0642\u064a\u0642\u064a\u0646 \u0623\u0643\u062b\u0631.. \u064a\u0646\u0628\u063a\u064a \u0623\u0646 \u062a\u0647\u062a\u0645 [&hellip;]<\/p>\n","protected":false},"author":389,"featured_media":31291,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_gspb_post_css":"","content-type":"","footnotes":""},"categories":[563],"tags":[343,573,380,382],"class_list":["post-35382","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience","tag-343","tag-573","tag-380","tag-382"],"acf":[],"_links":{"self":[{"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/posts\/35382","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/users\/389"}],"replies":[{"embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/comments?post=35382"}],"version-history":[{"count":0,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/posts\/35382\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/media\/31291"}],"wp:attachment":[{"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/media?parent=35382"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/categories?post=35382"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/tags?post=35382"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}