{"id":26336,"date":"2024-06-03T07:07:17","date_gmt":"2024-06-03T04:07:17","guid":{"rendered":"https:\/\/uxwritingar.com\/staging\/?p=26336"},"modified":"2026-04-19T16:47:40","modified_gmt":"2026-04-19T14:47:40","slug":"%d9%83%d9%84-%d9%85%d8%a7-%d8%aa%d8%b1%d9%8a%d8%af-%d9%85%d8%b9%d8%b1%d9%81%d8%aa%d9%87-%d8%b9%d9%86-%d8%ae%d8%b1%d9%8a%d8%b7%d8%a9-%d8%b1%d8%ad%d9%84%d8%a9-%d8%a7%d9%84%d8%b9%d9%85%d9%8a%d9%84","status":"publish","type":"post","link":"https:\/\/uxwritingar.com\/staging\/user-experience\/26336\/","title":{"rendered":"\u0643\u0644 \u0645\u0627 \u062a\u0631\u064a\u062f \u0645\u0639\u0631\u0641\u062a\u0647 \u0639\u0646 \u062e\u0631\u064a\u0637\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u062a\u0637\u0644\u0651\u0639 \u0625\u0644\u0649 <\/span><a href=\"https:\/\/uxwritingar.com\/staging\/user-experience\/19427\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0639\u0645\u064a\u0644\u0643<\/span><\/a><span style=\"font-weight: 400;\"> \u0639\u0644\u0649 \u0627\u0644\u062f\u0648\u0627\u0645 \u0648\u0643\u0633\u0628 \u0648\u0644\u0627\u0626\u0647 \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0637\u0648\u064a\u0644 \u0641\u0625\u0646 \u0641\u0647\u0645 \u062e\u0631\u064a\u0637\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0631\u0633\u0645\u0647\u0627 \u0648\u062a\u062d\u0633\u064a\u0646\u0647\u0627 \u0628\u0634\u0643\u0644 \u062f\u0627\u0626\u0645 \u0647\u0648 \u0623\u062f\u0627\u062a\u0643 \u0627\u0644\u0623\u0645\u062b\u0644. \u062a\u062d\u062f\u062f \u062e\u0631\u064a\u0637\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u0641\u0636\u064a\u0644\u0627\u062a\u0647\u0645 \u0648\u062a\u062d\u062f\u062f \u063a\u0627\u064a\u0627\u062a\u0647\u0645 \u0628\u062f\u0642\u0629 \u0648\u062a\u0628\u064a\u0651\u0646 \u0646\u0642\u0627\u0637 \u0627\u0644\u0623\u0644\u0645 \u0648\u0627\u0644\u0645\u0634\u0627\u0643\u0644 \u0641\u064a \u0645\u0631\u0627\u062d\u0644 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644. \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0639\u0645\u0644 \u0639\u0644\u0649 \u062d\u0644 \u0627\u0644\u0645\u0634\u0627\u0643\u0644 \u0648\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062e\u0631\u064a\u0637\u0629 \u0641\u064a \u0643\u0644 \u0645\u0631\u0629\u060c \u064a\u062e\u0631\u062c \u0641\u0631\u064a\u0642 \u0627\u0644\u0639\u0645\u0644 \u0628\u0646\u062a\u0627\u0626\u062c \u0623\u0641\u0636\u0644 \u0648\u0623\u0643\u062b\u0631 \u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u0648\u0633\u0645\u0639\u0629 \u0637\u064a\u0628\u0629 \u0644\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629 \u0628\u0627\u0644\u062a\u0627\u0644\u064a \u0632\u064a\u0627\u062f\u0629 \u0634\u0639\u0628\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u064a \u0627\u0644\u0633\u0648\u0642.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0645\u0627 \u0647\u064a \u062e\u0631\u064a\u0637\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644\u061f \u0648\u0645\u0627 \u0647\u064a \u0639\u0646\u0627\u0635\u0631\u0647\u0627 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629\u061f \u0645\u0627 \u0647\u064a \u0623\u0641\u0636\u0644 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0644\u0644\u062e\u0631\u0648\u062c \u0628\u062e\u0631\u064a\u0637\u0629 \u0641\u0639\u0651\u0627\u0644\u0629\u061f \u0647\u0630\u0627 \u0645\u0627 \u0633\u0646\u0639\u0631\u0641\u0647 \u0641\u064a \u0627\u0644\u0645\u0642\u0627\u0644.<\/span><\/p>\n<h2><span style=\"font-weight: 400; font-size: 20px;\">\u0645\u0627 \u0647\u064a \u062e\u0631\u064a\u0637\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644\u061f<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u064a\u064f\u0645\u0643\u0646 \u062a\u0639\u0631\u064a\u0641 \u062e\u0631\u064a\u0637\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 (Customer Journey Map) \u0628\u0623\u0646\u0647\u0627 \u062a\u0645\u062b\u064a\u0644 \u0645\u0631\u0626\u064a \u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0639 \u0634\u0631\u0643\u062a\u0643 \u0623\u0648 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629. \u062a\u0634\u0645\u0644 \u062c\u0645\u064a\u0639 \u0627\u0644\u0645\u0631\u0627\u062d\u0644 \u0645\u0646 \u0627\u0644\u0644\u062d\u0638\u0629 \u0627\u0644\u062a\u064a \u064a\u0643\u062a\u0634\u0641 \u0641\u064a\u0647\u0627 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0646\u062a\u062c\u0643 \u0623\u0648 \u062e\u062f\u0645\u062a\u0643 \u0628\u0639\u062f \u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u062d\u0644 \u0644\u0645\u0634\u0643\u0644\u062a\u0647 \u0639\u0644\u0649 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a\u060c \u0648\u062d\u062a\u0649 \u0627\u0644\u0644\u062d\u0638\u0629 \u0627\u0644\u062a\u064a \u064a\u0639\u0644\u0646 \u0641\u064a\u0647\u0627 \u0648\u0644\u0627\u0626\u0647 \u0648\u0625\u062e\u0644\u0627\u0635\u0647 \u0644\u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u0633\u0628\u0628 \u0633\u0639\u0627\u062f\u062a\u0647 \u0641\u064a \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639\u0647\u0627.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0642\u062f \u062a\u062a\u0633\u0627\u0621\u0644 \u0639\u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u062e\u0631\u064a\u0637\u0629 \u0639\u0645\u0644 \u0648\u0627\u062d\u062f\u0629 \u0643\u0627\u0641\u064a\u0629 \u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0645\u0646\u062a\u062c\u0643 \u0623\u0648 \u062e\u062f\u0645\u062a\u0643 \u0648\u062a\u062d\u0633\u064a\u0646\u0647\u0627 \u0648\u0645\u0639\u0631\u0641\u0629 \u0631\u062f\u0648\u062f \u0641\u0639\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u0643\u0644 \u0645\u0631\u062d\u0644\u0629 \u0648\u0645\u062d\u0627\u0648\u0644\u0629 \u0625\u062e\u0631\u0627\u062c \u0625\u0646\u062a\u0627\u062c\u064a\u0629 \u0623\u0641\u0636\u0644. \u062c\u0648\u0627\u0628\u0646\u0627 \u0644\u0643 \u0647\u0648 \u0644\u0627. \u063a\u0627\u0644\u0628\u064b\u0627 \u0644\u0646 \u062a\u062a\u0645\u0643\u0646 \u0645\u0646 \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u062e\u0631\u064a\u0637\u0629 \u0648\u0627\u062d\u062f\u0629 \u0644\u062a\u0642\u064a\u064a\u0645 \u0631\u062d\u0644\u0629 \u062c\u0645\u064a\u0639 \u0639\u0645\u0644\u0627\u0626\u0643 \u0648\u0627\u0643\u062a\u0634\u0627\u0641 \u0627\u0644\u0645\u0634\u0627\u0643\u0644. \u0633\u062a\u0635\u0627\u062f\u0641 \u0634\u062e\u0635\u064a\u0627\u062a \u0645\u062a\u0639\u062f\u062f\u0629 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u0644\u0643\u0644 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0634\u062e\u0635\u064a\u0627\u062a \u0633\u0645\u0627\u062a \u064a\u064f\u0645\u0643\u0646 \u0631\u0633\u0645 \u062e\u0631\u064a\u0637\u0629 \u062e\u0627\u0635\u0629 \u0628\u0647\u0627. \u0647\u0630\u0627 \u064a\u0639\u0646\u064a \u0623\u0646\u0643 \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0639\u062f\u0629 \u062e\u0631\u0627\u0626\u0637 \u0643\u0644 \u0645\u0646\u0647\u0627 \u064a\u062e\u062f\u0645 \u0633\u0645\u0627\u062a \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u062a\u0634\u0627\u0628\u0647\u0629 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/span><\/p>\n<h2><span style=\"font-weight: 400; font-size: 20px;\">\u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0641\u064a \u062e\u0631\u064a\u0637\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/span><\/h2>\n<figure id=\"attachment_27039\" aria-describedby=\"caption-attachment-27039\" style=\"width: 778px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\" wp-image-27039\" src=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/03\/Customer_Journey_Map-02-300x169.jpg\" alt=\"\u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0641\u064a \u062e\u0631\u064a\u0637\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644\" width=\"778\" height=\"438\" srcset=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/03\/Customer_Journey_Map-02-300x169.jpg 300w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/03\/Customer_Journey_Map-02-1024x576.jpg 1024w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/03\/Customer_Journey_Map-02-768x432.jpg 768w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/03\/Customer_Journey_Map-02-1536x864.jpg 1536w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/03\/Customer_Journey_Map-02-2048x1153.jpg 2048w\" sizes=\"(max-width: 778px) 100vw, 778px\" \/><figcaption id=\"caption-attachment-27039\" class=\"wp-caption-text\">\u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0641\u064a \u062e\u0631\u064a\u0637\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">\u064a\u0645\u0643\u0646\u0643 \u0625\u0646\u0634\u0627\u0621 \u062e\u0631\u064a\u0637\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0627\u0644\u0642\u062f\u0631 \u0627\u0644\u0630\u064a \u062a\u0631\u064a\u062f\u0647 \u0645\u0646 \u0627\u0644\u062f\u0642\u0629. \u0625\u0630\u0627 \u062d\u0627\u0648\u0644\u062a \u062a\u0636\u0645\u064a\u0646 \u062c\u0645\u064a\u0639 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0641\u064a \u0627\u0644\u062e\u0631\u064a\u0637\u0629 \u0633\u062a\u062a\u0645\u0643\u0646 \u0645\u0646 \u0636\u0628\u0637 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0623\u0643\u062b\u0631 \u0648\u062a\u062d\u0638\u0649 \u0628\u0646\u062a\u0627\u0626\u062c \u0641\u0639\u0627\u0644\u0629. \u0627\u0644\u0628\u0639\u0636 \u0644\u0627 \u064a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u062a\u0636\u0645\u064a\u0646 \u062c\u0645\u064a\u0639 \u0647\u0630\u0647 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0634\u0631\u0648\u0639 \u0648\u0645\u062f\u0649 \u0643\u0628\u0631\u0647.<\/span><\/p>\n<p><b>\u0639\u0645\u0648\u0645\u064b\u0627\u060c \u0625\u0644\u064a\u0643 \u0623\u0647\u0645 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0641\u064a \u062e\u0631\u064a\u0637\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644:<\/b><\/p>\n<h3><span style=\"font-weight: 400; font-size: 16px;\">\u0633\u0645\u0627\u062a \u0627\u0644\u0639\u0645\u064a\u0644 (Personas)<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u064a\u062f\u0644 \u0645\u0635\u0637\u0644\u062d <\/span><a href=\"https:\/\/uxwritingar.com\/staging\/user-experience\/25995\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u0633\u0645\u0627\u062a \u0627\u0644\u0639\u0645\u064a\u0644 (User Personas)<\/span><\/a><span style=\"font-weight: 400;\"> \u0639\u0644\u0649 \u0641\u0626\u0629 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u062a\u0645\u0644\u0643 \u0630\u0627\u062a \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0648\u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0648\u0627\u0644\u062f\u0648\u0627\u0641\u0639. \u062a\u0645\u062a\u0644\u0643 \u0643\u0644 \u0641\u0626\u0629 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u064a\u0646 \u0633\u0645\u0627\u062a \u0634\u062e\u0635\u064a\u0629 \u0645\u0639\u064a\u0646\u0629 \u0642\u062f \u062a\u062e\u062a\u0644\u0641 \u0639\u0646 \u0641\u0626\u0629 \u0623\u062e\u0631\u0649. \u0644\u0630\u0627 \u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u0625\u0646\u0634\u0627\u0621 \u0633\u0645\u0627\u062a \u0645\u0641\u0635\u0651\u0644\u0629 \u0644\u0643\u0644 \u0634\u0631\u064a\u062d\u0629 \u0645\u0646 \u0634\u0631\u0627\u0626\u062d \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u064a\u0646 \u0648\u0631\u0633\u0645 \u062e\u0631\u064a\u0637\u0629 \u062e\u0627\u0635\u0629 \u0628\u0647\u0627 \u062d\u064a\u062b \u062a\u063a\u064a\u0631 \u0633\u0645\u0627\u062a \u0627\u0644\u0639\u0645\u064a\u0644 \u0643\u062b\u064a\u0631\u064b\u0627 \u0641\u064a \u062e\u0631\u064a\u0637\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0645\u062b\u0627\u0644 \u0635\u063a\u064a\u0631: \u0642\u062f \u064a\u0641\u0636\u0644 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0630\u064a\u0646 \u064a\u0645\u0644\u0643\u0648\u0646 \u0648\u0642\u062a\u064b\u0627 \u0645\u062a\u0627\u0628\u0639\u062a\u0643 \u0639\u0644\u0649 \u062a\u064a\u0643 \u062a\u0648\u0643\u060c \u0628\u064a\u0646\u0645\u0627 \u064a\u0623\u062a\u064a\u0643 \u0639\u0645\u064a\u0644 \u0623\u0643\u062b\u0631 \u0627\u0646\u0634\u063a\u0627\u0644\u064e\u0627 \u0648\u064a\u0641\u0636\u0644 \u0645\u062a\u0627\u0628\u0639\u062a\u0643 \u0639\u0628\u0631 \u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643 \u0628\u0627\u0644\u0646\u0634\u0631\u0629 \u0627\u0644\u0628\u0631\u064a\u062f\u064a\u0629. \u062a\u062e\u062a\u0644\u0641 \u062e\u0631\u064a\u0637\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u064a\u0646 \u0627\u0644\u0634\u062e\u0635\u064a\u062a\u064a\u0646 \u0644\u0627\u062e\u062a\u0644\u0627\u0641 \u0642\u0646\u0627\u0629 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0623\u0648\u0644\u064b\u0627 \u0648\u0642\u062f \u062a\u0638\u0647\u0631 \u0627\u062e\u062a\u0644\u0627\u0641\u0627\u062a \u0623\u062e\u0631\u0649 \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0630\u0644\u0643 \u0645\u062b\u0644 \u0643\u064a\u0641\u064a\u0629 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0648\u0627\u062a\u062e\u0627\u0630 \u0625\u062c\u0631\u0627\u0621 \u0648\u0645\u0627 \u0625\u0644\u0649 \u0647\u0646\u0627\u0644\u0643.<\/span><\/p>\n<h3><span style=\"font-weight: 400; font-size: 16px;\">\u0627\u0644\u062a\u0639\u0627\u0637\u0641 \u0645\u0639 \u0627\u0644\u0639\u0645\u064a\u0644 (Emotion)<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u064a\u0628\u062d\u062b \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u062d\u062a\u0645\u0644 \u0639\u0646\u00a0 \u062d\u0644 \u0644\u0645\u0634\u0643\u0644\u062a\u0647 \u0648\u064a\u062c\u0631\u0628 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a &#8211; \u0645\u0646\u0647\u0627 \u062e\u062f\u0645\u062a\u0643 \u0623\u0648 \u062a\u0637\u0628\u064a\u0642\u0643 &#8211; \u0648\u064a\u062c\u0631\u064a \u0627\u0644\u0645\u0642\u0627\u0631\u0646\u0627\u062a \u0648\u064a\u0645\u0631 \u0628\u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u0634\u0627\u0639\u0631 \u063a\u064a\u0631 \u0627\u0644\u0645\u062d\u062f\u062f\u0629 \u0641\u064a \u062a\u0644\u0643 \u0627\u0644\u0644\u062d\u0638\u0627\u062a. \u062a\u0627\u0631\u0629\u064b \u064a\u0643\u0648\u0646 \u0645\u0631\u062a\u0628\u0643\u064b\u0627 \u0648\u062a\u0627\u0631\u0629\u064b \u0623\u062e\u0631\u0649 \u0645\u0637\u0645\u0626\u0646\u064b\u0627. \u064a\u0634\u0639\u0631 \u062e\u0644\u0627\u0644 \u0628\u062d\u062b\u0647 \u0628\u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0645\u0634\u0627\u0639\u0631 \u0627\u0644\u0641\u0631\u062d \u0648\u0627\u0644\u0642\u0644\u0642 \u0648\u0627\u0644\u062e\u0648\u0641 \u0648\u0627\u0644\u0625\u062d\u0628\u0627\u0637 \u0648\u0627\u0644\u0631\u0627\u062d\u0629. \u0633\u064a\u0643\u0648\u0646 \u0645\u062a\u0642\u0644\u0651\u0628 \u0627\u0644\u0645\u0632\u0627\u062c \u064a\u062d\u062a\u0627\u062c \u0627\u0644\u062a\u0639\u0627\u0637\u0641 \u0648\u0627\u0644\u0627\u062d\u062a\u0636\u0627\u0646 \u0648\u0645\u0646 \u064a\u0631\u0634\u062f\u0647 \u0625\u0644\u0649 \u0645\u0627 \u064a\u0644\u0628\u064a \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647. \u064a\u0646\u0628\u063a\u064a \u0623\u0646 \u062a\u0643\u0648\u0646 \u0639\u0644\u0649 \u062f\u0631\u0627\u064a\u0629 \u0628\u0643\u0644 \u0645\u0627 \u064a\u0634\u0639\u0631 \u0628\u0647 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u062d\u062a\u0645\u0644 \u0641\u064a \u0643\u0644 \u062a\u0641\u0627\u0639\u0644 \u064a\u062c\u0631\u064a\u0647 \u0645\u0639 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u062b\u0645 \u064a\u0623\u062a\u064a \u062f\u0648\u0631\u0643 \u0644\u0644\u062a\u0639\u0627\u0637\u0641 \u0648\u0627\u0644\u0625\u0631\u0634\u0627\u062f \u0648\u0645\u0639\u0627\u0644\u062c\u0629 \u0623\u064a \u0645\u0634\u0627\u0639\u0631 \u0633\u0644\u0628\u064a\u0629 \u0648\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0634\u0627\u0639\u0631 \u0627\u0644\u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u0644\u062f\u064a\u0647.<\/span><\/p>\n<h3><span style=\"font-weight: 400; font-size: 16px;\">\u0645\u0631\u0627\u062d\u0644 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 (Customer Journey)<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u064a\u062c\u062a\u0627\u0632 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u062d\u062a\u0645\u0644 \u0639\u062f\u0629 \u0645\u0631\u0627\u062d\u0644 \u062a\u0628\u062f\u0623 \u0645\u0646 \u0627\u0644\u0644\u062d\u0638\u0629 \u0627\u0644\u062a\u064a \u0643\u0627\u0646 \u0641\u064a\u0647\u0627 \u0645\u062c\u0631\u062f \u0645\u0633\u062a\u062e\u062f\u0645 \u0639\u0627\u062f\u064a \u0644\u0627\u062d\u0638 \u062e\u062f\u0645\u062a\u0643 \u0648\u062d\u062a\u0649 \u0627\u0644\u0644\u062d\u0638\u0629 \u0627\u0644\u062a\u064a \u064a\u064f\u0635\u0628\u062d \u0641\u064a\u0647\u0627 \u0639\u0645\u064a\u0644\u064b\u0627 \u062f\u0627\u0626\u0645\u064b\u0627 \u064a\u0642\u062f\u0645 \u0627\u0644\u0648\u0644\u0627\u0621 \u0644\u062e\u062f\u0645\u062a\u0643. \u0648\u062a\u0634\u0645\u0644 \u0645\u0631\u0627\u062d\u0644 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644: \u0625\u062f\u0631\u0627\u0643\/\u0627\u0643\u062a\u0634\u0627\u0641 \u0627\u0644\u062e\u062f\u0645\u0629 &#8211; \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0648\u0625\u062c\u0631\u0627\u0621 \u0645\u0642\u0627\u0631\u0646\u0627\u062a &#8211; \u0627\u062a\u062e\u0627\u0630 \u0625\u062c\u0631\u0627\u0621 &#8211; \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0639\u0645\u064a\u0644 &#8211; \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u064a\u0644. \u064a\u0633\u0627\u0639\u062f\u0643 \u0631\u0633\u0645 \u0627\u0644\u0645\u0631\u0627\u062d\u0644 \u0641\u064a \u0645\u0644\u0627\u062d\u0638\u0629 \u0643\u064a\u0641\u064a\u0629 \u062a\u0642\u062f\u0645 \u0639\u0645\u0644\u0627\u0626\u0643 \u062e\u0644\u0627\u0644 \u0631\u062d\u0644\u062a\u0647\u0645 \u0648\u062a\u062d\u062f\u064a\u062f \u0645\u062c\u0627\u0644\u0627\u062a \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0631\u062d\u0644\u0629.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0644\u0644\u0645\u0632\u064a\u062f \u062d\u0648\u0644 \u0645\u0631\u0627\u062d\u0644 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0642\u0631\u0623 \u0627\u0644\u0645\u0642\u0627\u0644 \u0627\u0644\u062a\u0627\u0644\u064a: <\/span><a href=\"https:\/\/uxwritingar.com\/staging\/customer-experience\/25980\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u0645\u0627 \u0647\u064a \u0645\u0631\u0627\u062d\u0644 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644\u061f<\/span><\/a><\/p>\n<h3><span style=\"font-weight: 400; font-size: 16px;\">\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u062a\u0648\u0642\u0639\u0627\u062a\u0647 (Customer Goals and Expectations)<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u0625\u0646 \u0641\u0647\u0645 \u0645\u0627 \u064a\u0631\u064a\u062f\u0647 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0645\u0627 \u064a\u062a\u0648\u0642\u0639\u0647 \u0645\u0646 \u062e\u062f\u0645\u062a\u0643 \u0623\u0645\u0631 \u0645\u0647\u0645 \u062c\u062f\u064b\u0627 \u0644\u0623\u0646\u0647 \u064a\u0635\u0628\u0651 \u0641\u064a \u0632\u064a\u0627\u062f\u0629 \u0631\u0636\u0627\u0647 \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a \u0643\u0633\u0628 \u0648\u0644\u0627\u0626\u0647. \u064a\u0633\u0627\u0639\u062f\u0643 \u062a\u062d\u062f\u064a\u062f \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0631\u0633\u0645\u0647\u0627 \u0641\u064a \u062e\u0631\u064a\u0637\u062a\u0643 \u0648\u062a\u0636\u0645\u064a\u0646\u0647\u0627 \u0641\u064a \u0637\u0631\u064a\u0642\u0629 \u0639\u0645\u0644\u0643 \u0645\u0646 \u0627\u0644\u062a\u0623\u0643\u062f \u0623\u0646 \u062e\u062f\u0645\u062a\u0643 \u062a\u0644\u0628\u0651\u064a \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u062a\u0645\u0627\u0645\u064b\u0627 \u0628\u0644 \u062a\u0632\u064a\u062f \u0639\u0646 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647\u0645.<\/span><\/p>\n<h3><span style=\"font-weight: 400; font-size: 16px;\">\u0646\u0642\u0627\u0637 \u0627\u0644\u0623\u0644\u0645 (Pain Points)<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u0646\u0642\u0627\u0637 \u0627\u0644\u0623\u0644\u0645 \u0645\u0646 \u0623\u0647\u0645 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u062a\u064a \u064a\u0646\u0628\u063a\u064a \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u064a\u0647\u0627 \u0641\u064a \u062e\u0631\u064a\u0637\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0644\u0623\u0646\u0647\u0627 \u062a\u062d\u062f\u062f \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0648\u0627\u0644\u0645\u0634\u0627\u0643\u0644 \u0627\u0644\u062a\u064a \u064a\u0648\u0627\u062c\u0647\u0647\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0623\u062b\u0646\u0627\u0621 \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u062e\u062f\u0645\u062a\u0643 \u0623\u0648 \u062a\u0637\u0628\u064a\u0642\u0643. \u0639\u0646\u062f\u0645\u0627 \u062a\u062d\u062f\u062f \u0646\u0642\u0627\u0637 \u0627\u0644\u0623\u0644\u0645 \u0644\u062f\u0649 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u060c \u0647\u0646\u0627\u0643 \u0641\u0631\u0635\u0629 \u0644\u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u062d\u0644\u0648\u0644 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0648\u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0628\u0627\u0644\u062a\u0627\u0644\u064a \u0632\u064a\u0627\u062f\u0629 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u0631\u063a\u064a\u0628\u0647\u0645 \u0628\u062e\u062f\u0645\u062a\u0643. \u0623\u0647\u0645 \u0627\u0644\u0637\u0631\u0642 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646\u0643 \u0641\u064a\u0647\u0627 \u0627\u0644\u0643\u0634\u0641 \u0639\u0646 \u0646\u0642\u0627\u0637 \u0627\u0644\u0623\u0644\u0645: \u062a\u062d\u0644\u064a\u0644 \u062a\u0641\u0627\u0639\u0644\u0627\u062a \u062f\u0639\u0645 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 &#8211; \u0645\u0631\u0627\u0642\u0628\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0648\u0642\u0639\u0643 \u0623\u0648 \u062a\u0637\u0628\u064a\u0642\u0643 &#8211; \u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0648\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0648\u0627\u0633\u062a\u0642\u0628\u0627\u0644 \u0622\u0631\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/span><\/p>\n<h3><span style=\"font-weight: 400; font-size: 16px;\">\u0646\u0642\u0627\u0637 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 (Touchpoints)<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u064a\u064f\u0645\u0643\u0646 \u0623\u0646 \u062a\u062d\u0648\u064a \u062e\u0631\u064a\u0637\u062a\u0643 \u0639\u0644\u0649 \u0634\u0628\u0643\u0629 \u0645\u0639\u0642\u062f\u0629 \u0645\u0646 \u0646\u0642\u0627\u0637 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u064a\u062a\u064a\u062d \u0643\u0644 \u0645\u0646\u0647\u0627 \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u062a\u062e\u0627\u0630 \u0625\u062c\u0631\u0627\u0621 \u0645\u062d\u062f\u062f \u0623\u0648 \u062a\u0641\u0627\u0639\u0644. \u064a\u062a\u0646\u0642\u0651\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u064a\u0646 \u0646\u0642\u0627\u0637 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0648\u064a\u0646\u0628\u063a\u064a \u0639\u0644\u064a\u0643 \u0623\u0646 \u062a\u0631\u0633\u0645 \u0643\u0644 \u062a\u0641\u0627\u0639\u0644 \u062d\u0627\u0635\u0644 \u0628\u064a\u0646 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u062d\u062a\u0645\u0644 \u0648\u0627\u0644\u062e\u062f\u0645\u0629 \u0623\u0648 \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0643\u064a \u062a\u062d\u062f\u062f \u0645\u0633\u0627\u0631 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u062a\u0641\u0636\u064a\u0644\u0627\u062a\u0647. \u0628\u0639\u0636 \u0623\u0645\u062b\u0644\u0629 \u0646\u0642\u0627\u0637 \u0627\u0644\u0627\u062a\u0635\u0627\u0644: \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0628\u0645\u062e\u062a\u0635\u064a \u0627\u0644\u062f\u0639\u0645 &#8211; \u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643 \u0641\u064a \u0627\u0644\u0646\u0634\u0631\u0629 \u0627\u0644\u0628\u0631\u064a\u062f\u064a\u0629 &#8211; \u0645\u062a\u0627\u0628\u0639\u0629 \u0635\u0641\u062d\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0641\u064a\u0633\u0628\u0648\u0643 \u0623\u0648 \u0627\u0644\u0627\u0646\u0633\u062a\u063a\u0631\u0627\u0645 \u0623\u0648 \u063a\u064a\u0631\u0647\u0627 &#8211; \u062a\u0646\u0632\u064a\u0644 \u062f\u0644\u064a\u0644 \u0646\u0635\u0651\u064a \u0639\u0646 \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629 \u0648\u0647\u0643\u0630\u0627.<\/span><\/p>\n<h3><span style=\"font-weight: 400; font-size: 16px;\">\u0642\u0646\u0648\u0627\u062a \u0648\u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 (Channels and Devices)<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u064a\u064f\u0645\u0643\u0646 \u0623\u0646 \u064a\u062e\u0648\u0636 \u0627\u0644\u0639\u0645\u064a\u0644 \u0631\u062d\u0644\u062a\u0647 \u0639\u0628\u0631 \u0639\u062f\u0629 \u0642\u0646\u0648\u0627\u062a \u062a\u0648\u0627\u0635\u0644: \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a &#8211; \u0627\u0644\u062a\u0637\u0628\u064a\u0642 &#8211; \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a &#8211; \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0639\u0628\u0631 \u0627\u0644\u0647\u0627\u062a\u0641. \u0644\u0630\u0627 \u0641\u0625\u0646 \u0623\u064a \u062a\u0641\u0627\u0639\u0644 \u0623\u0648 \u0625\u062c\u0631\u0627\u0621 \u064a\u0642\u0648\u0645 \u0628\u0647 \u0627\u0644\u0639\u0645\u064a\u0644 \u064a\u0646\u0628\u063a\u064a \u0623\u0646 \u064a\u062a\u0645 \u062a\u062d\u062f\u064a\u062f \u0645\u0635\u062f\u0631\u0647 \u0648\u0625\u0631\u0641\u0627\u0642\u0647 \u0641\u064a \u062e\u0631\u064a\u0637\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400; font-size: 16px;\">\u0645\u0642\u0627\u064a\u064a\u0633 \u0648\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 (Metrics and KPIs)<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u064a\u0645\u0643\u0646\u0643 \u0642\u064a\u0627\u0633 <\/span><a href=\"https:\/\/uxwritingar.com\/staging\/customer-experience\/20950\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 (Customer Experience)<\/span><\/a><span style=\"font-weight: 400;\"> \u0641\u064a \u0643\u0644 \u0646\u0642\u0637\u0629 \u0627\u062a\u0635\u0627\u0644 \u0644\u0644\u0639\u0645\u064a\u0644 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0648\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621. \u0646\u0630\u0643\u0631 \u0628\u0639\u0636\u0647\u0627: \u0635\u0627\u0641\u064a \u0646\u0642\u0627\u0637 \u0627\u0644\u062a\u0631\u0648\u064a\u062c (NPS) &#8211; \u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0631\u0648\u0631 \u0641\u064a \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a (\u0639\u062f\u062f \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a) &#8211; \u0639\u062f\u062f \u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643\u0627\u062a \u0641\u064a \u0627\u0644\u0646\u0634\u0631\u0629 \u0627\u0644\u0628\u0631\u064a\u062f\u064a\u0629 &#8211; \u0645\u0639\u062f\u0644 \u0627\u0644\u0627\u0631\u062a\u062f\u0627\u062f \u0648\u063a\u064a\u0631\u0647\u0627. \u062a\u0633\u0627\u0639\u062f \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0641\u064a \u0642\u064a\u0627\u0633 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a \u062a\u062d\u062f\u064a\u062f \u0646\u0642\u0627\u0637 \u0627\u0644\u062e\u0644\u0644 \u0648\u0627\u0644\u0645\u0634\u0627\u0643\u0644 \u0648\u062d\u0644\u0651\u0647\u0627. \u0647\u0630\u0627 \u064a\u0639\u0646\u064a \u0627\u0644\u0627\u0631\u062a\u0642\u0627\u0621 \u0628\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0646\u062d\u0648 \u0627\u0644\u0623\u0641\u0636\u0644.<\/span><\/p>\n<h2><span style=\"font-weight: 400; font-size: 20px;\">\u062e\u0637\u0648\u0627\u062a \u0628\u0646\u0627\u0621 \u062e\u0631\u064a\u0637\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/span><\/h2>\n<figure id=\"attachment_27036\" aria-describedby=\"caption-attachment-27036\" style=\"width: 818px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\" wp-image-27036\" src=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/03\/Customer_Journey_Map-05-300x169.jpg\" alt=\"\u062e\u0637\u0648\u0627\u062a \u0628\u0646\u0627\u0621 \u062e\u0631\u064a\u0637\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644\" width=\"818\" height=\"461\" srcset=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/03\/Customer_Journey_Map-05-300x169.jpg 300w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/03\/Customer_Journey_Map-05-1024x576.jpg 1024w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/03\/Customer_Journey_Map-05-768x432.jpg 768w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/03\/Customer_Journey_Map-05-1536x864.jpg 1536w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/03\/Customer_Journey_Map-05-2048x1153.jpg 2048w\" sizes=\"(max-width: 818px) 100vw, 818px\" \/><figcaption id=\"caption-attachment-27036\" class=\"wp-caption-text\">\u062e\u0637\u0648\u0627\u062a \u0628\u0646\u0627\u0621 \u062e\u0631\u064a\u0637\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">\u0625\u0644\u064a\u0643 \u0628\u0627\u062e\u062a\u0635\u0627\u0631 \u0623\u0647\u0645 \u062e\u0637\u0648\u0627\u062a \u0625\u0646\u0634\u0627\u0621 \u062e\u0631\u064a\u0637\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><b>\u062c\u0645\u0639 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621:<\/b><span style=\"font-weight: 400;\"> \u0645\u0646 \u062e\u0644\u0627\u0644 \u0625\u062c\u0631\u0627\u0621 <\/span><a href=\"https:\/\/uxwritingar.com\/staging\/content-design\/25493\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u0623\u0628\u062d\u0627\u062b \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645<\/span><\/a><span style=\"font-weight: 400;\"> \u0648\u0627\u0644\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0642\u062f\u0645 \u0628\u064a\u0627\u0646\u0627\u062a \u0639\u0646 \u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u062d\u0648\u0644 \u0627\u0644\u062e\u062f\u0645\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>\u0628\u0646\u0627\u0621 \u0633\u0645\u0627\u062a \u0627\u0644\u0639\u0645\u064a\u0644: <\/b><span style=\"font-weight: 400;\">\u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a\u0629 \u0648\u0627\u0644\u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0634\u0645\u0644 \u0627\u0644\u0641\u0626\u0629 \u0627\u0644\u0639\u0645\u0631\u064a\u0629 \u0644\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0648\u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645\u0627\u062a \u0627\u0644\u0645\u0634\u062a\u0631\u0643\u0629 \u0648\u063a\u064a\u0631\u0647\u0627.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>\u062c\u0645\u0639 \u0646\u0642\u0627\u0637 \u0627\u0644\u0627\u062a\u0635\u0627\u0644:<\/b><span style=\"font-weight: 400;\"> \u0627\u062c\u0645\u0639 \u0646\u0642\u0627\u0637 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u062a\u064a \u062a\u0633\u062a\u062e\u062f\u0645\u0647\u0627 \u0643\u0644 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u062c\u0645\u0647\u0648\u0631\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0644\u0644\u062a\u0641\u0627\u0639\u0644 \u0645\u0639 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u0642\u0648\u0645 \u0628\u0647\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u0643\u0644 \u0646\u0642\u0637\u0629 \u0627\u062a\u0635\u0627\u0644: <\/b><span style=\"font-weight: 400;\">\u064a\u0633\u0627\u0639\u062f\u0643 \u062a\u062d\u062f\u064a\u062f \u0647\u0630\u0647 \u0627\u0644\u0623\u0646\u0634\u0637\u0629 \u0639\u0644\u0649 \u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u062d\u062a\u0627\u062c\u0647\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0623\u0647\u062f\u0627\u0641\u0647\u0645. \u064a\u0645\u0643\u0646\u0643 \u0623\u064a\u0636\u064b\u0627 \u062a\u062d\u062f\u064a\u062f \u0645\u0634\u0627\u0639\u0631 \u0627\u0644\u0639\u0645\u064a\u0644 \u0639\u0646\u062f \u0643\u0644 \u0646\u0642\u0637\u0629 \u0627\u062a\u0635\u0627\u0644\u060c \u0647\u0644 \u0647\u064a \u0633\u0644\u0628\u064a\u0629 \u0623\u0645 \u0625\u064a\u062c\u0627\u0628\u064a\u0629\u061f<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>\u062a\u062d\u062f\u064a\u062f \u0645\u0627 \u062a\u062d\u062a\u0627\u062c\u0647 \u0645\u0646 \u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0623\u062f\u0627\u0621:<\/b><span style=\"font-weight: 400;\"> \u0627\u0644\u062a\u064a \u062a\u0633\u0627\u0639\u062f\u0643 \u0641\u064a \u062a\u062d\u062f\u064a\u062f \u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0644\u0645\u0634\u0631\u0648\u0639\u0643 \u0623\u0643\u062b\u0631.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>\u0631\u0633\u0645 \u062e\u0631\u064a\u0637\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644:<\/b><span style=\"font-weight: 400;\"> \u0636\u0639 \u0643\u0644 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0623\u0645\u0627\u0645\u0643 \u0639\u0644\u0649 \u0634\u0643\u0644 \u062e\u0631\u064a\u0637\u0629 \u064a\u0645\u0643\u0646\u0643 \u0625\u0646\u0634\u0627\u0621\u0647\u0627 \u064a\u062f\u0648\u064a\u064b\u0627 \u0639\u0644\u0649 \u0633\u0628\u0648\u0631\u0629 \u0623\u0648 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0628\u0631\u0627\u0645\u062c \u0645\u0633\u0627\u0639\u062f\u0629 \u0641\u064a \u0631\u0633\u0645 \u062e\u0631\u0627\u0626\u0637 \u0627\u0644\u0639\u0645\u064a\u0644.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>\u0625\u062c\u0631\u0627\u0621 \u062a\u062d\u0633\u064a\u0646\u0627\u062a \u0644\u0627\u062d\u0642\u0629:<\/b><span style=\"font-weight: 400;\"> \u0645\u0639 \u0643\u0644 \u0627\u0643\u062a\u0634\u0627\u0641 \u062c\u062f\u064a\u062f\u061b \u0633\u0648\u0627\u0621 \u0643\u0627\u0646 \u0646\u0642\u0627\u0637 \u0627\u062a\u0635\u0627\u0644 \u062c\u062f\u064a\u062f\u0629 \u064a\u0633\u062a\u062e\u062f\u0645\u0647\u0627 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0623\u0648 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u062c\u062f\u064a\u062f\u0629 \u062d\u0648\u0644 \u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u0648\u062c\u0647\u0627\u062a\u0647\u0645\u060c \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u062e\u0631\u0627\u0626\u0637 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u062a\u0632\u0648\u064a\u062f\u0647\u0627 \u0628\u0627\u0644\u0645\u0633\u062a\u062c\u062f\u0627\u062a.<\/span><\/li>\n<\/ol>\n<h2><span style=\"font-weight: 400; font-size: 20px;\">\u0623\u062f\u0648\u0627\u062a \u0645\u0633\u0627\u0639\u062f\u0629 \u0641\u064a \u0631\u0633\u0645 \u062e\u0631\u0627\u0626\u0637 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/span><\/h2>\n<figure id=\"attachment_27038\" aria-describedby=\"caption-attachment-27038\" style=\"width: 834px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\" wp-image-27038\" src=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/03\/Customer_Journey_Map-04-300x169.jpg\" alt=\"\u0623\u062f\u0648\u0627\u062a \u0645\u0633\u0627\u0639\u062f\u0629 \u0641\u064a \u0631\u0633\u0645 \u062e\u0631\u0627\u0626\u0637 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644\" width=\"834\" height=\"470\" srcset=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/03\/Customer_Journey_Map-04-300x169.jpg 300w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/03\/Customer_Journey_Map-04-1024x576.jpg 1024w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/03\/Customer_Journey_Map-04-768x432.jpg 768w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/03\/Customer_Journey_Map-04-1536x864.jpg 1536w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/03\/Customer_Journey_Map-04-2048x1153.jpg 2048w\" sizes=\"(max-width: 834px) 100vw, 834px\" \/><figcaption id=\"caption-attachment-27038\" class=\"wp-caption-text\">\u0623\u062f\u0648\u0627\u062a \u0645\u0633\u0627\u0639\u062f\u0629 \u0641\u064a \u0631\u0633\u0645 \u062e\u0631\u0627\u0626\u0637 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">\u0623\u0647\u0645 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0645\u0633\u0627\u0639\u062f\u0629 \u0641\u064a \u0631\u0633\u0645 \u062e\u0631\u064a\u0637\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/canvanizer.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u0643\u0627\u0646\u0641\u0627\u0646\u064a\u0632\u0631 (Canvanizer)<\/span><\/a><span style=\"font-weight: 400;\">: \u0623\u062f\u0627\u0629 \u0645\u062c\u0627\u0646\u064a\u0629 \u062a\u0633\u0645\u062d \u0644\u0643 \u0628\u0625\u062f\u0627\u0631\u0629 \u0623\u0641\u0643\u0627\u0631\u0643 \u0628\u0628\u0633\u0627\u0637\u0629 \u0644\u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u064a\u0645\u0643\u0646\u0643 \u0627\u0644\u0627\u062e\u062a\u064a\u0627\u0631 \u0628\u064a\u0646 \u0627\u0644\u0642\u0648\u0627\u0644\u0628 \u0627\u0644\u062c\u0627\u0647\u0632\u0629 \u0623\u0648 \u0623\u0646 \u062a\u0631\u0633\u0645 \u0628\u0646\u0641\u0633\u0643 \u062e\u0631\u064a\u0637\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644.<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/uxpressia.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u064a\u0648 \u0625\u0643\u0633 \u0628\u0631\u064a\u0633\u064a\u0627 (UXpressia)<\/span><\/a><span style=\"font-weight: 400;\">: \u0623\u062f\u0627\u0629 \u0641\u0639\u0627\u0644\u0629 \u062c\u062f\u064b\u0627 \u0644\u0641\u0631\u064a\u0642 \u0627\u0644\u0639\u0645\u0644 \u062d\u064a\u062b \u062a\u062a\u064a\u062d \u0644\u062c\u0645\u064a\u0639 \u0623\u0641\u0631\u0627\u062f \u0627\u0644\u0641\u0631\u064a\u0642 \u0627\u0644\u0639\u0645\u0644 \u0639\u0644\u0649 \u0630\u0627\u062a \u0627\u0644\u062e\u0631\u064a\u0637\u0629 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a \u0623\u0648 \u062d\u062a\u0649 \u0628\u0634\u0643\u0644 \u063a\u064a\u0631 \u0645\u062a\u0632\u0627\u0645\u0646. \u062a\u0648\u0641\u0631 \u0627\u0644\u0623\u062f\u0627\u0629 \u0623\u0643\u062b\u0631 \u0645\u0646 100 \u0646\u0645\u0648\u0630\u062c \u0644\u0644\u0627\u062e\u062a\u064a\u0627\u0631 \u0645\u0646 \u0628\u064a\u0646\u0647\u0627 \u0648\u062a\u0633\u0645\u062d \u0644\u0643 \u0628\u0639\u0631\u0636 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u062a\u0641\u0627\u0635\u064a\u0644 \u0627\u0644\u062a\u064a \u062a\u062d\u062a\u0627\u062c\u0647\u0627 (\u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u0631\u064a\u062f \u062a\u0641\u0627\u0635\u064a\u0644 \u0645\u062d\u062f\u062f\u0629 \u0645\u0646 \u0627\u0644\u062e\u0631\u064a\u0637\u0629) \u0645\u0646 \u062e\u0644\u0627\u0644 \u062e\u064a\u0627\u0631 \u0625\u062e\u0641\u0627\u0621 \u0623\u062c\u0632\u0627\u0621 \u0645\u0639\u064a\u0646\u0629 \u0645\u0646 \u0627\u0644\u062e\u0631\u064a\u0637\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.smaply.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u0633\u0645\u064e\u0628\u0644\u064a (Smaply)<\/span><\/a><span style=\"font-weight: 400;\">: \u062a\u0633\u0627\u0639\u062f \u0647\u0630\u0647 \u0627\u0644\u0623\u062f\u0627\u0629 \u0639\u0644\u0649 \u062a\u0642\u064a\u064a\u0645 \u0646\u0642\u0627\u0637 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0648\u062a\u062d\u062f\u064a\u062f \u0623\u0647\u0645 \u0646\u0642\u0627\u0637 \u0627\u0644\u0623\u0644\u0645 \u0644\u062f\u0649 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0646 \u0637\u0631\u064a\u0642 \u0627\u0644\u062a\u0635\u0648\u0651\u0631 \u0648\u0625\u0646\u0634\u0627\u0621 \u0645\u0631\u0626\u064a\u0627\u062a \u0648\u0627\u0644\u0633\u062d\u0628 \u0648\u0627\u0644\u0625\u0641\u0644\u0627\u062a \u0644\u0625\u0646\u0634\u0627\u0621 \u0627\u0644\u062e\u0631\u0627\u0626\u0637.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400; font-size: 20px;\">\u062a\u0648\u0635\u064a\u0627\u062a \u0644\u0631\u0633\u0645 \u0623\u0641\u0636\u0644 \u062e\u0631\u064a\u0637\u0629 \u0631\u062d\u0644\u0629 \u0639\u0645\u064a\u0644<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0646\u0642\u062f\u0651\u0645 \u0644\u0643 \u0623\u0647\u0645 \u0627\u0644\u0646\u0635\u0627\u0626\u062d \u062d\u0648\u0644 \u0625\u0646\u0634\u0627\u0621 \u0623\u0641\u0636\u0644 \u0644\u062e\u0631\u064a\u0637\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0645\u0646 \u0627\u0644\u0633\u0647\u0644 \u0639\u0644\u0649 \u0643\u0644 \u0641\u0631\u062f \u0645\u0646 \u0623\u0641\u0631\u0627\u062f \u0627\u0644\u0645\u0634\u0631\u0648\u0639 \u0627\u0644\u0627\u0644\u062a\u0632\u0627\u0645 \u0628\u0645\u0647\u0627\u0645\u0647 \u0627\u0644\u064a\u0648\u0645\u064a\u0629 \u0648\u0625\u0646\u062c\u0627\u0632\u0647\u0627 \u0628\u0627\u0645\u062a\u064a\u0627\u0632 \u0648\u0628\u062f\u0648\u0646 \u062a\u0642\u0635\u064a\u0631 \u0648\u0625\u062b\u0631\u0627\u0621 \u0627\u0644\u062e\u0631\u064a\u0637\u0629 \u0628\u0634\u0643\u0644 \u062f\u0627\u0626\u0645. \u0644\u0643\u0646 \u0627\u0644\u062a\u0632\u0627\u0645 \u0643\u0644 \u0641\u0631\u062f \u0628\u0645\u0647\u0627\u0645\u0647 \u0641\u0642\u0637 \u0628\u062f\u0648\u0646 \u0645\u0639\u0631\u0641\u0629 \u0645\u0627 \u064a\u062c\u0631\u064a \u0641\u064a \u0623\u0642\u0633\u0627\u0645 \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u0623\u062e\u0631\u0649 \u0644\u0627 \u064a\u0633\u0627\u0647\u0645 \u0641\u064a \u0625\u0646\u062c\u0627\u0632 \u0623\u0641\u0636\u0644 \u0645\u0627 \u064a\u0645\u0643\u0646. \u064a\u062c\u0628 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0623\u0643\u0628\u0631 \u0627\u0644\u0630\u064a \u0647\u0648 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0646\u0627\u062c\u062d\u0629. \u0644\u0630\u0627 \u0645\u0646 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style=\"font-weight: 400;\">\u064a\u0633\u0627\u0639\u062f \u0631\u0633\u0645 \u062e\u0631\u064a\u0637\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0641\u064a \u062a\u062d\u062f\u064a\u062f \u0623\u0647\u062f\u0627\u0641 \u0648\u062a\u0637\u0644\u0651\u0639\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a \u0632\u064a\u0627\u062f\u0629 \u0641\u0631\u0635\u0629 \u062a\u062d\u0648\u064a\u0644\u0647\u0645 \u0645\u0646 \u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0639\u0627\u062f\u064a\u064a\u0646 \u0625\u0644\u0649 \u0639\u0645\u0644\u0627\u0621 \u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u062b\u0645 \u0639\u0645\u0644\u0627\u0621 \u062f\u0627\u0626\u0645\u064a\u0646.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u062a\u0637\u0644\u0651\u0639 \u0625\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0639\u0645\u064a\u0644\u0643 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