{"id":26161,"date":"2024-03-06T07:07:22","date_gmt":"2024-03-06T05:07:22","guid":{"rendered":"https:\/\/uxwritingar.com\/staging\/?p=26161"},"modified":"2025-08-11T09:47:01","modified_gmt":"2025-08-11T06:47:01","slug":"%d9%85%d8%a7-%d9%87%d9%8a-%d8%aa%d8%ac%d8%b1%d8%a8%d8%a9-%d8%a7%d9%84%d9%85%d8%b3%d8%aa%d8%ae%d8%af%d9%85%d8%9f","status":"publish","type":"post","link":"https:\/\/uxwritingar.com\/staging\/user-experience\/26161\/","title":{"rendered":"\u0645\u0627 \u0647\u064a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u061f"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u0647\u0644 \u062a\u0633\u0627\u0621\u0644\u062a \u064a\u0648\u0645\u064b\u0627 \u0644\u0645\u0627\u0630\u0627 \u0646\u062a\u0648\u0642\u0641 \u0639\u0646\u062f \u0645\u0648\u0627\u0642\u0639 \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0645\u0639\u064a\u0651\u0646\u0629 \u0648\u0646\u0642\u0636\u064a \u0633\u0627\u0639\u0627\u062a\u064d \u0646\u062a\u0635\u0641\u0651\u062d\u0647\u0627 \u062f\u0648\u0646 \u0623\u0646 \u0646\u0634\u0639\u0631\u061f \u0623\u0648 \u062d\u062a\u0649 \u0644\u0645\u0627\u0630\u0627 \u0642\u062f \u062a\u062e\u062a\u0627\u0631 \u0627\u0644\u0639\u0645\u0644 \u0639\u0644\u0649 \u062a\u0637\u0628\u064a\u0642\u064d \u062f\u0648\u0646 \u063a\u064a\u0631\u0647 \u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0623\u0646 \u0643\u0644\u064a\u0647\u0645\u0627 \u064a\u0642\u062f\u0651\u0645\u0627\u0646 \u0630\u0627\u062a \u0627\u0644\u0647\u062f\u0641\u061f. \u0625\u0646 \u0627\u0644\u0627\u062e\u062a\u0644\u0627\u0641 \u0641\u064a \u0634\u0639\u0648\u0631 \u0627\u0644\u0631\u0651\u0636\u0627 \u0623\u062b\u0646\u0627\u0621 \u0627\u0644\u062a\u0646\u0642\u0644 \u0628\u064a\u0646 \u0645\u0648\u0642\u0639 \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0648\u0622\u062e\u0631\u060c \u0623\u0648 \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u062a\u0637\u0628\u064a\u0642 \u0648\u0622\u062e\u0631\u060c \u064a\u0639\u0648\u062f \u0625\u0644\u0649 \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0623\u0641\u0636\u0644 \u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645. \u0641\u0645\u0627 \u0647\u064a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u061f \u0648\u0644\u0645\u064e \u062a\u0639\u062f\u0651 \u0645\u0635\u0637\u0644\u062d \u0645\u0647\u0645 \u062c\u062f\u064b\u0627\u061f \u0648\u0645\u0627 \u0647\u064a \u0627\u0644\u0633\u0645\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u062a\u0635\u0645\u064a\u0645 User experience\u061f \u0643\u0644\u0651 \u0630\u0644\u0643 \u0648\u0623\u0643\u062b\u0631 \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0645\u0642\u0627\u0644.<\/span><\/p>\n<h2><span style=\"font-weight: 400; font-size: 20px;\">\u0645\u0627 \u0647\u064a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u061f<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u062a\u0639\u0646\u064a <\/span><a href=\"https:\/\/uxwritingar.com\/staging\/ux-writing\/25736\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (User experience)<\/span><\/a><span style=\"font-weight: 400;\"> \u0648\u0627\u062e\u062a\u0635\u0627\u0631\u064b\u0627 (<a href=\"https:\/\/www.nngroup.com\/articles\/what-is-user-experience\/\" target=\"_blank\" rel=\"noopener\">UX<\/a>)\u060c \u0623\u064a\u0651 \u062a\u0641\u0627\u0639\u0644 \u062d\u0627\u0635\u0644 \u0628\u064a\u0646 \u0627\u0644\u0645\u064f\u0633\u062a\u062e\u062f\u0645 (\u0627\u0644\u0637\u0631\u0641 \u0627\u0644\u0623\u0648\u0644) \u0648\u0627\u0644\u0645\u064f\u0646\u062a\u064e\u062c \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629 (\u0627\u0644\u0637\u0631\u0641 \u0627\u0644\u062b\u0627\u0646\u064a). \u0628\u063a\u0636\u0651 \u0627\u0644\u0646\u0638\u0631 \u0639\u0646 \u0646\u062a\u064a\u062c\u0629 \u0647\u0630\u0627 \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u061b \u0647\u0644 \u0647\u064a \u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u0623\u0645 \u0633\u0644\u0628\u064a\u0629. \u064a\u0645\u0643\u0646\u0646\u0627 \u062a\u0628\u0633\u064a\u0637 \u0647\u0630\u0627 \u0627\u0644\u062a\u0639\u0631\u064a\u0641 \u0648\u062c\u0639\u0644\u0647 \u0623\u0643\u062b\u0631 \u0648\u0636\u0648\u062d\u064b\u0627 \u0639\u0646\u062f\u0645\u0627 \u0646\u0642\u0627\u0631\u0646 \u0628\u064a\u0646 \u062a\u0639\u0631\u064a\u0641 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0645\u0646 \u0648\u062c\u0647\u0629 \u0646\u0638\u0631 &#8220;\u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0650\u0643 \u0623\u0648 \u0627\u0644\u0645\u064f\u0633\u062a\u062e\u062f\u0650\u0645&#8221; \u0630\u0627\u062a\u0647\u060c \u0648&#8221;\u0645\u0635\u0645\u0645&#8221; \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u064a\u062d\u0627\u0648\u0644 <\/span><a href=\"https:\/\/uxwritingar.com\/staging\/user-experience\/18744\" target=\"_blank\" rel=\"noopener\"><b>\u0645\u0635\u0645\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645<\/b><\/a><span style=\"font-weight: 400;\"> \u0625\u0646\u0634\u0627\u0621 \u0645\u0646\u062a\u062c\u0627\u062a \u0648\u062e\u062f\u0645\u0627\u062a \u062a\u0648\u0641\u0651\u0631 \u062a\u062c\u0627\u0631\u0628 \u0647\u0627\u062f\u0641\u0629 \u0648\u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0648\u062a\u062a\u0635\u0641 \u0628\u0645\u0631\u0648\u0646\u0629 \u0648\u0633\u0647\u0648\u0644\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645. \u064a\u062a\u0636\u0645\u0651\u0646 \u0630\u0644\u0643 \u062c\u0645\u064a\u0639 \u0639\u0645\u0644\u064a\u0627\u062a <\/span><a href=\"https:\/\/uxwritingar.com\/staging\/content-design\/19263\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 (Content Design)<\/span><\/a><span style=\"font-weight: 400;\"> \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0625\u0646\u062a\u0627\u062c \u0645\u064f\u0646\u062a\u064e\u062c \u0623\u0648 \u062e\u062f\u0645\u0629 \u0645\u062a\u0643\u0627\u0645\u0644\u0629 \u064a\u0642\u0635\u062f\u0647\u0627 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0644\u0623\u0646\u0647\u0627 \u0648\u0627\u0636\u062d\u0629 \u0648\u0645\u064f\u0631\u064a\u062d\u0629 \u0645\u0646 \u062c\u0645\u064a\u0639 \u0627\u0644\u062c\u0648\u0627\u0646\u0628. \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u062a\u0648\u0627\u0641\u0631 \u062c\u0645\u064a\u0639 \u0627\u0644\u0633\u0645\u0627\u062a \u0627\u0644\u0645\u0647\u0645\u0629 \u0645\u0646 <\/span><a href=\"https:\/\/uxwritingar.com\/staging\/web-usability\/17503\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u0642\u0627\u0628\u0644\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 (Usability)<\/span><\/a><span style=\"font-weight: 400;\"> \u0648<\/span><a href=\"https:\/\/uxwritingar.com\/staging\/user-experience\/17995\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u0627\u0644\u0648\u0635\u0648\u0644 (Accessibility)<\/span><\/a><span style=\"font-weight: 400;\"> \u0648<\/span><a href=\"https:\/\/uxwritingar.com\/staging\/user-experience\/18063\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u0645\u0646\u0639 \u0627\u0644\u062e\u0637\u0623 (Error Prevention)<\/span><\/a><span style=\"font-weight: 400;\"> \u0648\u063a\u064a\u0631\u0647\u0627. \u0628\u0627\u062e\u062a\u0635\u0627\u0631\u060c \u064a\u062a\u0639\u0627\u0648\u0646 \u0641\u0631\u064a\u0642 \u0627\u0644\u0639\u0645\u0644 \u0643\u0627\u0645\u0644\u064b\u0627 \u0641\u064a \u0625\u062e\u0631\u0627\u062c <\/span><a href=\"https:\/\/uxwritingar.com\/staging\/content-design\/21813\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0645\u062d\u062a\u0648\u0649 (Content Strategy)<\/span><\/a><span style=\"font-weight: 400;\"> \u0645\u062a\u0643\u0627\u0645\u0644\u0629 \u062a\u062c\u0639\u0644 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u064a\u0645\u0631\u0651 \u0628\u062a\u062c\u0631\u0628\u0629 \u0645\u0645\u062a\u0627\u0632\u0629 \u062a\u062d\u0648\u0644\u0647 \u0625\u0644\u0649 \u0639\u0645\u064a\u0644 \u0644\u0644\u062e\u062f\u0645\u0629.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0623\u0645\u0627 \u0645\u0646 \u0648\u062c\u0647\u0629 \u0646\u0638\u0631 <\/span><b>\u0627\u0644\u0645\u064f\u0633\u062a\u062e\u062f\u0650\u0645 \u0623\u0648 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643<\/b><span style=\"font-weight: 400;\">\u060c \u0641\u0625\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0647\u064a \u0645\u0627 \u064a\u0634\u0639\u0631 \u0628\u0647 \u0627\u0644\u0645\u064f\u0633\u062a\u062e\u062f\u0645 \u0623\u062b\u0646\u0627\u0621 \u062a\u0641\u0627\u0639\u0644\u0647 \u0645\u0639 \u0627\u0644\u062e\u062f\u0645\u0629 \u0623\u0648 \u0627\u0644\u0645\u0646\u062a\u062c \u0633\u0648\u0627\u0621 \u0643\u0627\u0646 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0623\u0648 \u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u0645\u0648\u0628\u0627\u064a\u0644. \u0643\u064a\u0641 \u064a\u0628\u062f\u0648 \u0627\u0644\u0645\u0646\u062a\u062c\u060c \u0648\u0643\u064a\u0641 \u062a\u0624\u062b\u0631 \u0639\u0646\u0627\u0635\u0631\u0647 \u0639\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u060c \u0630\u0644\u0643 \u064a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0646\u0638\u0627\u0645 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0630\u064a \u062a\u062d\u062f\u0651\u062b\u0646\u0627 \u0639\u0646\u0647 \u0641\u064a \u0627\u0644\u0641\u0642\u0631\u0629 \u0627\u0644\u0633\u0627\u0628\u0642\u0629.<\/span><\/p>\n<h2><span style=\"font-weight: 400; font-size: 20px;\">\u0644\u0645\u0627\u0630\u0627 \u062f\u0631\u0627\u0633\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0645\u0647\u0645\u0629\u061f<\/span><\/h2>\n<figure id=\"attachment_26224\" aria-describedby=\"caption-attachment-26224\" style=\"width: 2560px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-26224 size-full\" src=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/03\/\u0645\u0627-\u0647\u064a-\u062a\u062c\u0631\u0628\u0629-\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645-4-scaled.jpg\" alt=\"\u0644\u0645\u0627\u0630\u0627 \u062f\u0631\u0627\u0633\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0645\u0647\u0645\u0629\u061f\" width=\"2560\" height=\"1441\" srcset=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/03\/\u0645\u0627-\u0647\u064a-\u062a\u062c\u0631\u0628\u0629-\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645-4-scaled.jpg 2560w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/03\/\u0645\u0627-\u0647\u064a-\u062a\u062c\u0631\u0628\u0629-\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645-4-300x169.jpg 300w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/03\/\u0645\u0627-\u0647\u064a-\u062a\u062c\u0631\u0628\u0629-\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645-4-1024x576.jpg 1024w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/03\/\u0645\u0627-\u0647\u064a-\u062a\u062c\u0631\u0628\u0629-\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645-4-768x432.jpg 768w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/03\/\u0645\u0627-\u0647\u064a-\u062a\u062c\u0631\u0628\u0629-\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645-4-1536x864.jpg 1536w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/03\/\u0645\u0627-\u0647\u064a-\u062a\u062c\u0631\u0628\u0629-\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645-4-2048x1153.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><figcaption id=\"caption-attachment-26224\" class=\"wp-caption-text\">\u0644\u0645\u0627\u0630\u0627 \u062f\u0631\u0627\u0633\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0645\u0647\u0645\u0629\u061f<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">\u0641\u064a \u0639\u0635\u0631\u0646\u0627 \u0627\u0644\u0631\u0642\u0645\u064a\u060c \u064a\u064f\u0639\u064e\u062f\u0651 \u0625\u0646\u0634\u0627\u0621 \u062d\u0636\u0648\u0631 \u062c\u0630\u0627\u0628 \u0639\u0644\u0649 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0647\u0648 \u0627\u0644\u0645\u0641\u062a\u0627\u062d \u0644\u062c\u0630\u0628 \u062c\u0645\u0647\u0648\u0631 \u0648\u0639\u0645\u0644\u0627\u0621. \u0648\u0644\u0627 \u064a\u0642\u0641 \u0627\u0644\u0623\u0645\u0631 \u0647\u0646\u0627 \u0628\u0644 \u064a\u0646\u0628\u063a\u064a \u0623\u0646 \u062a\u0647\u062a\u0645 \u0628\u0632\u0648\u0627\u0631\u0643 \u0645\u0646 \u0647\u0624\u0644\u0627\u0621\u060c \u0623\u0646 \u062a\u0642\u062f\u0651\u0645 \u0644\u0647\u0645 <\/span><a href=\"https:\/\/uxwritingar.com\/staging\/customer-experience\/20593\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u062e\u062f\u0645\u0629 \u0639\u0645\u0644\u0627\u0621<\/span><\/a><span style=\"font-weight: 400;\"> \u0645\u0645\u062a\u0627\u0632\u0629. \u0625\u0630\u064b\u0627\u060c \u0628\u0639\u062f\u0645\u0627 \u0639\u0631\u0651\u0641\u0646\u0627 \u0645\u0627 \u0647\u064a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u060c \u0647\u0646\u0627\u0643 \u0639\u062f\u0629 \u0623\u0633\u0628\u0627\u0628 \u062a\u062c\u0639\u0644 User experience \u0636\u0631\u0648\u0631\u0629 \u0648\u0623\u0648\u0644\u0648\u064a\u0629 \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0648\u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u062e\u062f\u0645\u0627\u062a\u060c \u0648\u0623\u0647\u0645\u0647\u0627:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u062a\u0631\u0643\u0651\u0632 \u062f\u0631\u0627\u0633\u0629 User experience \u0639\u0644\u0649 \u062a\u0644\u0628\u064a\u0629 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0628\u0627\u0644\u062a\u0627\u0644\u064a \u0628\u0646\u0627\u0621 \u0631\u062d\u0644\u0629 \u0639\u0645\u0644\u0627\u0621 \u0645\u0645\u064a\u0632\u0629 \u062a\u0632\u064a\u062f \u0645\u0646 \u0641\u0631\u0635\u0629 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0647\u0645.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0628\u0646\u0627\u0621 \u062a\u062c\u0627\u0631\u0628 \u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u062a\u0632\u064a\u062f \u0645\u0646 \u0641\u0631\u0635\u0629 \u0628\u0642\u0627\u0626\u0647\u0645 \u0648\u0648\u0644\u0627\u0626\u0647\u0645 \u0644\u0644\u062e\u062f\u0645\u0629 \u0623\u0648 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u062a\u0633\u0627\u0639\u062f \u062f\u0631\u0627\u0633\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0641\u064a \u062a\u062d\u062f\u064a\u062f \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0639 \u0645\u0646\u062a\u062c\u0643 \u0648\u062e\u062f\u0645\u062a\u0643 \u0648\u062a\u0623\u0633\u064a\u0633 \u0639\u0644\u0627\u0642\u0629 \u062b\u0646\u0627\u0626\u064a\u0629 \u0627\u0644\u0627\u062a\u062c\u0627\u0647 \u0628\u064a\u0646 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0627\u0644\u0634\u0631\u0643\u0629. (\u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u0645\u062a\u0627\u0632\u0629 \u0645\u0646 \u0642\u0650\u0628\u064e\u0644 \u0627\u0644\u0634\u0631\u0643\u0629 \u064a\u0642\u0627\u0628\u0644\u0647\u0627 \u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u0648\u0644\u0627\u0621 \u0627\u0644\u062f\u0627\u0626\u0645 \u0645\u0646 \u0642\u0650\u0628\u064e\u0644 \u0627\u0644\u0639\u0645\u064a\u0644).<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0625\u0646 \u062f\u0631\u0627\u0633\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u062a\u0642\u0644\u0644 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u0639\u0627\u0645\u0629 \u0633\u0648\u0627\u0621 \u062a\u0643\u0627\u0644\u064a\u0641 \u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0639\u0645\u0644 \u0623\u0648 \u0625\u0635\u0644\u0627\u062d \u0627\u0644\u0623\u062e\u0637\u0627\u0621 \u0623\u0648 \u062d\u062a\u0649 \u0627\u0644\u062a\u0631\u0648\u064a\u062c \u0644\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629 \u0648\u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629. \u0633\u062a\u062d\u062f\u062f \u0641\u064a \u0643\u0644 \u062e\u0637\u0648\u0629 \u0645\u0646 \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u064f\u0633\u062a\u062e\u062f\u0645 \u0648\u062a\u0635\u0648\u0651\u0631\u0627\u062a\u0647\u060c \u062b\u0645\u0651 \u062a\u0642\u062f\u0651\u0645 \u0644\u0647 \u0645\u0627 \u064a\u0631\u064a\u062f. \u0647\u0630\u0627 \u064a\u0639\u0646\u064a \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 (ROI) \u0623\u064a\u0636\u064b\u0627.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u062a\u0633\u0647\u0651\u0644 \u062f\u0631\u0627\u0633\u0629 User experience \u0639\u0644\u0649 \u0627\u0644\u0645\u0635\u0645\u0645 \u0639\u0645\u0644\u0647 \u0644\u0623\u0646\u0647 \u0644\u0627 \u064a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u062f\u0627\u0626\u0645\u064b\u0627. \u064a\u0643\u0641\u064a \u0623\u0646 \u064a\u0623\u062e\u0630 \u0641\u0643\u0631\u0629 \u0627\u0644\u0645\u064f\u0646\u062a\u062c \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629 \u0648\u064a\u0642\u062f\u0651\u0645\u0647\u0627 \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0628\u0634\u0643\u0644 \u0645\u062e\u062a\u0644\u0641. \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0630\u064a \u064a\u0631\u0643\u0651\u0632 \u0639\u0644\u0649 \u0645\u0634\u0627\u0639\u0631 \u0648<\/span><a href=\"https:\/\/uxwritingar.com\/staging\/user-experience\/25995\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u0633\u0645\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (User Persona)<\/span><\/a><span style=\"font-weight: 400;\"> \u0647\u0648 \u0645\u0627 \u064a\u062c\u0639\u0644 \u0627\u0644\u0645\u064f\u0646\u062a\u064e\u062c \u0645\u0645\u064a\u0632\u064b\u0627.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400; font-size: 20px;\">\u0645\u0627 \u0647\u0648 \u062a\u0635\u0645\u064a\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u061f<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u064a\u0639\u0646\u064a <\/span><a href=\"https:\/\/uxwritingar.com\/staging\/user-experience\/18744\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u062a\u0635\u0645\u064a\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (UX Design)<\/span><\/a><span style=\"font-weight: 400;\"> \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u0642\u0648\u0645 \u0628\u0647\u0627 \u0641\u0631\u064a\u0642 \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0641\u064a \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0648\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u0645\u0648\u0628\u0627\u064a\u0644 \u0644\u0625\u0646\u0634\u0627\u0621 \u062e\u062f\u0645\u0629 \u0623\u0648 \u0645\u0646\u062a\u062c \u064a\u063a\u0637\u0651\u064a \u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0630\u064a \u062c\u0627\u0621 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0645\u0646 \u0623\u062c\u0644\u0647. \u064a\u0646\u0628\u063a\u064a \u062a\u0635\u0645\u064a\u0645 User experience \u0628\u0623\u0641\u0636\u0644 \u0637\u0631\u064a\u0642\u0629 \u0645\u0645\u0643\u0646\u0629 \u0644\u062c\u0630\u0628 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u0643\u064e\u0633\u0628 \u0631\u0650\u0636\u0627\u0647 \u062e\u0644\u0627\u0644 \u0631\u062d\u0644\u062a\u0647 \u0645\u0639 \u0627\u0644\u062e\u062f\u0645\u0629\u060c \u062d\u064a\u062b \u064a\u064f\u0645\u0643\u0646 \u0623\u0646 \u064a\u062a\u062d\u0648\u0651\u0644 \u0627\u0644\u0645\u064f\u0633\u062a\u062e\u062f\u0645 \u0625\u0644\u0649 \u0639\u0645\u064a\u0644 \u0639\u0646\u062f\u0645\u0627 \u062a\u064e\u0638\u0647\u0631 \u062e\u062f\u0645\u062a\u0643 \u0643\u0623\u0641\u0636\u0644 \u062e\u062f\u0645\u0629 \u0645\u0642\u062f\u0651\u0645\u0629 \u0628\u064a\u0646 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0628\u0628\u0633\u0627\u0637\u0629\u060c \u064a\u0639\u062a\u0645\u062f \u062a\u0635\u0645\u064a\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0628\u0634\u0643\u0644 \u0623\u0633\u0627\u0633\u064a \u0639\u0644\u0649 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0645\u064f\u0642\u062f\u0651\u0645\u0629 (Content Strategy)\u060c \u064a\u0646\u0628\u063a\u064a \u0623\u0646 \u062a\u0643\u0648\u0646 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0645\u0644\u0627\u0626\u0645\u0629 \u0644\u062c\u0645\u0647\u0648\u0631\u0643. \u0633\u0648\u0627\u0621 \u0645\u0646 \u062d\u064a\u062b <\/span><a href=\"https:\/\/uxwritingar.com\/staging\/user-interface\/18093\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u062a\u0635\u0645\u064a\u0645 \u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (User Interface Design)<\/span><\/a><span style=\"font-weight: 400;\">\u060c \u0648\u0633\u0647\u0648\u0644\u0629 \u0627\u0644\u062a\u0646\u0642\u0651\u0644 \u0641\u064a \u0627\u0644\u0645\u0648\u0642\u0639 (Website Navigation Ease) \u0623\u0648 \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0648\u062a\u0635\u0627\u0645\u064a\u0645 \u0648\u0623\u064a\u0642\u0648\u0646\u0627\u062a \u0644\u0637\u064a\u0641\u0629 (Graphics and Icon Design) \u0648\u0645\u0646\u0627\u0633\u0628\u0629 \u0644\u0634\u0627\u0634\u0629 \u0627\u0644\u0639\u0631\u0636. \u0633\u0647\u0648\u0644\u0629 \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0648\u0627\u0644\u0641\u0647\u0645\u060c \u0648\u063a\u064a\u0631\u0647\u0627 \u0645\u0646 \u0623\u0633\u0627\u0633\u064a\u0627\u062a \u0627\u0644\u062a\u0635\u0645\u064a\u0645.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0644\u0642\u062f \u0627\u062e\u062a\u0635\u0631 \u0627\u0644\u0643\u0627\u062a\u0628 \u0633\u062a\u064a\u0641 \u0643\u0631\u0648\u062c (Steve Krug)\u060c \u0623\u062d\u062f \u0645\u062d\u062a\u0631\u0641\u064a \u0645\u062c\u0627\u0644 UX\u060c \u0645\u0639\u0646\u0649 \u0645\u0635\u0637\u0644\u062d \u062a\u0635\u0645\u064a\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0628\u0643\u0644\u0645\u0627\u062a\u0647 \u0647\u0630\u0647:<\/span><\/p>\n<figure id=\"attachment_26225\" aria-describedby=\"caption-attachment-26225\" style=\"width: 2560px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-26225 size-full\" src=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/03\/\u0645\u0627-\u0647\u064a-\u062a\u062c\u0631\u0628\u0629-\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645-3-scaled.jpg\" alt=\"\u0645\u0641\u0647\u0648\u0645 \u0645\u0635\u0637\u0644\u062d \u062a\u0635\u0645\u064a\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0643\u0645\u0627 \u064a\u0631\u0627\u0647 \u0633\u062a\u064a\u0641 \u0643\u0631\u0648\u062c (Steve Krug)\" width=\"2560\" height=\"2195\" srcset=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/03\/\u0645\u0627-\u0647\u064a-\u062a\u062c\u0631\u0628\u0629-\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645-3-scaled.jpg 2560w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/03\/\u0645\u0627-\u0647\u064a-\u062a\u062c\u0631\u0628\u0629-\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645-3-300x257.jpg 300w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/03\/\u0645\u0627-\u0647\u064a-\u062a\u062c\u0631\u0628\u0629-\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645-3-1024x878.jpg 1024w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/03\/\u0645\u0627-\u0647\u064a-\u062a\u062c\u0631\u0628\u0629-\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645-3-768x659.jpg 768w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/03\/\u0645\u0627-\u0647\u064a-\u062a\u062c\u0631\u0628\u0629-\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645-3-1536x1317.jpg 1536w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/03\/\u0645\u0627-\u0647\u064a-\u062a\u062c\u0631\u0628\u0629-\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645-3-2048x1756.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><figcaption id=\"caption-attachment-26225\" class=\"wp-caption-text\">\u0645\u0641\u0647\u0648\u0645 \u0645\u0635\u0637\u0644\u062d \u062a\u0635\u0645\u064a\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0643\u0645\u0627 \u064a\u0631\u0627\u0647 \u0633\u062a\u064a\u0641 \u0643\u0631\u0648\u062c (Steve Krug)<\/figcaption><\/figure>\n<h2><span style=\"font-weight: 400; font-size: 20px;\">\u0623\u0647\u0645 8 \u0633\u0650\u0645\u0627\u062a \u064a\u0646\u0628\u063a\u064a \u0627\u0644\u062a\u062d\u0642\u0642 \u0645\u0646\u0647\u0627 \u0623\u062b\u0646\u0627\u0621 \u062a\u0635\u0645\u064a\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645<\/span><\/h2>\n<figure id=\"attachment_26226\" aria-describedby=\"caption-attachment-26226\" style=\"width: 2560px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-26226 size-full\" src=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/03\/\u0645\u0627-\u0647\u064a-\u062a\u062c\u0631\u0628\u0629-\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645-5-scaled.jpg\" alt=\"\u0623\u0647\u0645 8 \u0633\u0650\u0645\u0627\u062a \u064a\u0646\u0628\u063a\u064a \u0627\u0644\u062a\u062d\u0642\u0642 \u0645\u0646\u0647\u0627 \u0623\u062b\u0646\u0627\u0621 \u062a\u0635\u0645\u064a\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\" width=\"2560\" height=\"1948\" srcset=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/03\/\u0645\u0627-\u0647\u064a-\u062a\u062c\u0631\u0628\u0629-\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645-5-scaled.jpg 2560w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/03\/\u0645\u0627-\u0647\u064a-\u062a\u062c\u0631\u0628\u0629-\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645-5-300x228.jpg 300w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/03\/\u0645\u0627-\u0647\u064a-\u062a\u062c\u0631\u0628\u0629-\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645-5-1024x779.jpg 1024w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/03\/\u0645\u0627-\u0647\u064a-\u062a\u062c\u0631\u0628\u0629-\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645-5-768x584.jpg 768w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/03\/\u0645\u0627-\u0647\u064a-\u062a\u062c\u0631\u0628\u0629-\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645-5-1536x1169.jpg 1536w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/03\/\u0645\u0627-\u0647\u064a-\u062a\u062c\u0631\u0628\u0629-\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645-5-2048x1558.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><figcaption id=\"caption-attachment-26226\" class=\"wp-caption-text\">\u0623\u0647\u0645 8 \u0633\u0650\u0645\u0627\u062a \u064a\u0646\u0628\u063a\u064a \u0627\u0644\u062a\u062d\u0642\u0642 \u0645\u0646\u0647\u0627 \u0623\u062b\u0646\u0627\u0621 \u062a\u0635\u0645\u064a\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">\u064a\u0628\u064a\u0646 \u0633\u062a\u064a\u0641 \u0643\u0631\u0648\u062c \u0623\u064a\u0636\u064b\u0627 7 \u0633\u0645\u0627\u062a \u0631\u0626\u064a\u0633\u064a\u0629 \u064a\u062c\u0628 \u062a\u0648\u0627\u0641\u0631\u0647\u0627 \u0641\u064a \u062a\u0635\u0645\u064a\u0645\u0643 \u062d\u062a\u0649 \u062a\u0643\u0648\u0646 \u062e\u062f\u0645\u062a\u0643 \u0645\u0631\u063a\u0648\u0628\u0629 \u0623\u0643\u062b\u0631 \u0628\u064a\u0646 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646. \u064a\u0631\u062c\u0649 \u0645\u0644\u0627\u062d\u0638\u0629 \u0623\u0646 \u0627\u0644\u0628\u0646\u062f \u0627\u0644\u062b\u0627\u0645\u0646 \u0644\u064a\u0633 \u0641\u064a \u0642\u0627\u0626\u0645\u0629 \u0633\u062a\u064a\u0641\u060c \u0648\u0644\u0643\u0646 \u0623\u0636\u0641\u0646\u0627\u0647 \u0646\u062d\u0646 \u0644\u0623\u0647\u0645\u064a\u062a\u0647:<\/span><\/p>\n<h3><span style=\"font-weight: 400; font-size: 16px;\">\u0623\u0646 \u064a\u0643\u0648\u0646 \u0645\u0641\u064a\u062f\u064b\u0627 (Useful)<\/span><\/h3>\n<p><b>\u0647\u0644 \u064a\u0642\u062f\u0651\u0645 \u0645\u0646\u062a\u062c\u0643 \u0623\u0648 \u062e\u062f\u0645\u062a\u0643 \u0623\u0648 \u062a\u0637\u0628\u064a\u0642\u0643 \u0645\u064a\u0632\u0627\u062a \u0645\u0647\u0645\u0629 \u0623\u0648 \u0645\u0633\u0627\u0639\u0650\u062f\u0629 \u064a\u062d\u062a\u0627\u062c\u0647\u0627 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u061f<\/b><span style=\"font-weight: 400;\"> \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629 \u0645\u0641\u064a\u062f\u0629 \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0623\u0648 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u064e\u0647\u062f\u0651\u0641\u060c \u0648\u0625\u0644\u0651\u0627 \u0644\u0645\u064e \u0642\u062f \u064a\u062e\u062a\u0627\u0631 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u062e\u062f\u0645\u062a\u0643\u061f<\/span><\/p>\n<h3><span style=\"font-weight: 400; font-size: 20px;\">\u0642\u0627\u0628\u0644 \u0644\u0644\u062a\u0639\u0644\u0651\u0645 (Learnable)<\/span><\/h3>\n<p><b>\u0647\u0644 \u064a\u0633\u062a\u0637\u064a\u0639 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0645\u0646 \u0645\u062e\u062a\u0644\u0641 \u0627\u0644\u062e\u0644\u0641\u064a\u0627\u062a \u0627\u0644\u062b\u0642\u0627\u0641\u064a\u0629 \u0645\u0639\u0631\u0641\u0629 \u0643\u064a\u0641\u064a\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u062e\u062f\u0645\u0629 \u0623\u0648 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u061f<\/b><span style=\"font-weight: 400;\"> \u0641\u0643\u0651\u0631 \u0641\u064a \u0627\u0644\u0623\u0645\u0631\u060c \u0644\u0648 \u0641\u0631\u0636\u0646\u0627 \u0623\u0646\u0643 \u0631\u0623\u064a\u062a \u0628\u0646\u0637\u0627\u0644\u064b\u0627 \u0631\u0627\u0626\u0639 \u0627\u0644\u062c\u0645\u0627\u0644 \u0645\u0646 \u0627\u0644\u062e\u0627\u0631\u062c\u060c \u0648\u0644\u0643\u0646 \u0639\u0646\u062f\u0645\u0627 \u0628\u062f\u0623\u062a \u062a\u062c\u0631\u0628\u0647 \u0634\u0639\u0631\u062a \u0623\u0646\u0647 \u063a\u064a\u0631 \u0645\u0631\u064a\u062d \u0648\u0644\u0646 \u062a\u062a\u0645\u0643\u0646 \u0645\u0646 \u0627\u0631\u062a\u062f\u0627\u0626\u0647 \u0643\u0627\u0645\u0644\u064b\u0627\u060c \u0641\u0647\u0644 \u0633\u062a\u0641\u0627\u0648\u0650\u0636 \u0627\u0644\u0628\u0627\u0626\u0639 \u0639\u0644\u0649 \u0634\u0631\u0627\u0626\u0647\u061f \u0627\u0644\u062c\u0648\u0627\u0628 \u0644\u0627.. \u0644\u0646 \u062a\u0636\u0639\u0647 \u0641\u064a \u0642\u0627\u0626\u0645\u0629 \u0645\u0634\u062a\u0631\u064a\u0627\u062a\u0643 \u062d\u062a\u0649. \u0647\u0643\u0630\u0627 \u064a\u062c\u0631\u064a \u0627\u0644\u0623\u0645\u0631 \u0639\u0646\u062f\u0645\u0627 \u062a\u064f\u0637\u0644\u0642 \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0623\u0648 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u060c \u0625\u0646 \u0644\u0645 \u064a\u0633\u062a\u0637\u0639 \u0627\u0644\u062c\u0645\u064a\u0639 \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0648\u0627\u062c\u0647\u0629 \u0645\u0648\u0642\u0639\u0643 \u0623\u0648 \u062a\u0637\u0628\u064a\u0642\u0643 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u060c \u0641\u0644\u0646 \u062a\u0646\u062c\u062d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u064a\u0646\u0628\u063a\u064a \u0623\u0646 \u064a\u0634\u0639\u0631 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0628\u0633\u0647\u0648\u0644\u0629 \u0625\u0646\u062c\u0627\u0632 \u0627\u0644\u0645\u0647\u0627\u0645 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0641\u064a \u0645\u062d\u0627\u0648\u0644\u062a\u0647 \u0627\u0644\u0623\u0648\u0644\u0649 \u0644\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0627\u0644\u062e\u062f\u0645\u0629. \u0644\u0630\u0627 \u062d\u0627\u0648\u0644 \u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0627\u0644\u0648\u0627\u062c\u0647\u0627\u062a \u0627\u0644\u0645\u064f\u0639\u062f\u0651\u0629 \u0645\u0633\u0628\u0642\u064b\u0627 \u0648\u0627\u0644\u0645\u0623\u0644\u0648\u0641\u0629 \u0644\u0646\u0633\u0628\u0629 \u0643\u0628\u064a\u0631\u0629 \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 (\u0645\u062b\u0644 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0632\u0631 \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0641\u064a \u0623\u0639\u0644\u0649 \u0627\u0644\u064a\u0645\u064a\u0646 \u0648\u0647\u0643\u0630\u0627).<\/span><\/p>\n<h3><span style=\"font-weight: 400; font-size: 20px;\">\u0644\u0627 \u064a\u064f\u0646\u0633\u0649 (Memorable)<\/span><\/h3>\n<p><b>\u0647\u0644 \u0645\u0646 \u0627\u0644\u0635\u0639\u0628 \u0623\u0646 \u064a\u062a\u0630\u0643\u0651\u064f\u0631 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u062a\u0641\u0627\u0635\u064a\u0644 \u0627\u0644\u062a\u0646\u0642\u0651\u0644 \u0639\u0646\u062f\u0645\u0627 \u064a\u0639\u0627\u0648\u062f \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u062e\u062f\u0645\u0629 \u0623\u0648 \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0645\u0631\u0629 \u0623\u062e\u0631\u0649\u061f<\/b><span style=\"font-weight: 400;\"> \u0636\u064e\u0639 \u0641\u064a \u0628\u0627\u0644\u0650\u0643\u060c \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0627\u0644\u0645\u064f\u0633\u062a\u062e\u062f\u0645 \u0642\u0627\u062f\u0631\u064b\u0627 \u0639\u0644\u0649 \u062a\u062e\u0637\u0651\u064a \u062e\u0637\u0648\u0627\u062a \u0627\u0644\u0639\u0645\u0644 \u0628\u0633\u0644\u0627\u0633\u0629 \u0648\u0633\u0647\u0648\u0644\u0629 \u0639\u0646\u062f\u0645\u0627 \u064a\u0639\u0648\u062f \u0625\u0644\u0649 \u0627\u0644\u062e\u062f\u0645\u0629 \u0628\u0639\u062f \u0641\u062a\u0631\u0629 \u0645\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u0623\u0648\u0644 \u0645\u0631\u0629.<\/span><\/p>\n<h3><span style=\"font-weight: 400; font-size: 20px;\">\u0641\u0639\u0651\u0627\u0644 (Effective)<\/span><\/h3>\n<p><b>\u0647\u0644 \u064a\u0635\u0644 \u0627\u0644\u0639\u0645\u064a\u0644 \u0625\u0644\u0649 \u0647\u062f\u0641\u0647 \u0628\u0646\u062c\u0627\u062d \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u062e\u062f\u0645\u062a\u0643 \u0623\u0648 \u062a\u0637\u0628\u064a\u0642\u0643\u061f <\/b><span style=\"font-weight: 400;\">\u0639\u0646 \u0637\u0631\u064a\u0642 \u0625\u062c\u0631\u0627\u0621 <\/span><a href=\"https:\/\/uxwritingar.com\/staging\/content-design\/25493\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u0623\u0628\u062d\u0627\u062b \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u064f\u0633\u062a\u062e\u062f\u0645<\/span><\/a><span style=\"font-weight: 400;\"> \u0648\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0622\u0631\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0648\u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0644\u0645\u0631\u0627\u062d\u0644 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0639 \u062e\u062f\u0645\u062a\u0643\u060c \u064a\u064f\u0645\u0643\u0646\u0643 \u0627\u0644\u062a\u0623\u0643\u062f \u0623\u0646 \u0645\u0634\u0631\u0648\u0639\u0643 \u0641\u0639\u0651\u0627\u0644 \u0648\u064a\u062d\u0642\u0642 <\/span><a href=\"https:\/\/uxwritingar.com\/staging\/customer-experience\/20593\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u062e\u062f\u0645\u0629 \u0639\u0645\u0644\u0627\u0621<\/span><\/a><span style=\"font-weight: 400;\"> \u0625\u064a\u062c\u0627\u0628\u064a\u0629.<\/span><\/p>\n<h3><span style=\"font-weight: 400; font-size: 20px;\">\u064a\u062d\u0642\u0642 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0623\u0645\u062b\u0644 (Efficient Utilisation)<\/span><\/h3>\n<p><b>\u0647\u0644 \u064a\u062d\u0642\u0642 \u0645\u0646\u0627\u0641\u0633\u0648\u0643 \u0646\u062c\u0627\u062d\u064b\u0627 \u064a\u062c\u0627\u0631\u064a \u0646\u062c\u0627\u062d\u0643 \u0628\u062c\u0647\u062f \u0623\u0648 \u0648\u0642\u062a \u0623\u0642\u0644\u061f<\/b><span style=\"font-weight: 400;\"> \u062d\u062a\u0649 \u0644\u0648 \u062d\u0642\u0642\u062a \u0623\u0647\u062f\u0627\u0641\u0643 \u0645\u0646 \u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629\u060c \u062d\u062a\u0645\u064b\u0627 \u0647\u0646\u0627\u0643 \u062b\u063a\u0631\u0629 \u0641\u064a \u0627\u0644\u0639\u0645\u0644 \u0625\u0630\u0627 \u0643\u0627\u0646 \u0645\u0646\u0627\u0641\u0633\u0643 \u064a\u0635\u0644 \u0625\u0644\u0649 \u0645\u0627 \u062a\u0635\u0644 \u0625\u0644\u064a\u0647 \u0628\u062c\u0647\u062f \u0623\u0648 \u0648\u0642\u062a \u0623\u0642\u0644 \u0645\u0645\u0627 \u062a\u0633\u062a\u0647\u0644\u0643 \u0623\u0646\u062a. \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u062d\u0627\u0644\u0629\u060c \u0644\u0627 \u0628\u064f\u062f\u0651 \u0645\u0646 <\/span><a href=\"https:\/\/uxwritingar.com\/staging\/ux-writing\/18129\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645<\/span><\/a><span style=\"font-weight: 400;\"> \u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0623\u0645\u062b\u0644 \u0644\u062a\u0635\u0645\u064a\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645.<\/span><\/p>\n<h3><span style=\"font-weight: 400; font-size: 20px;\">\u0645\u0631\u063a\u0648\u0628 (Desirable)<\/span><\/h3>\n<p><b>\u0647\u0644 \u064a\u0641\u0636\u0651\u0644 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u062e\u062f\u0645\u062a\u0643 \u0623\u0648 \u062a\u0637\u0628\u064a\u0642\u0643\u061f<\/b><span style=\"font-weight: 400;\"> \u0647\u0646\u0627\u0643 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062e\u062f\u0645 \u0630\u0627\u062a \u0627\u0644\u062c\u0645\u0647\u0648\u0631\u060c \u0623\u064a \u0644\u062f\u064a\u0643 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646. \u0644\u0630\u0627 \u064a\u0646\u0628\u063a\u064a \u0623\u0646 \u064a\u062a\u0631\u0643 \u062a\u0635\u0645\u064a\u0645\u0643 \u0631\u063a\u0628\u0629 \u0644\u062f\u0649 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0641\u064a \u0627\u0644\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0644\u0625\u0646\u0647\u0627\u0621 \u0645\u0627 \u0628\u062f\u0623\u0647. \u0647\u0646\u0627 \u064a\u0644\u0639\u0628 \u0641\u0631\u064a\u0642 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0645\u062e\u062a\u0635\u0651\u0648 \u0627\u0644\u062f\u0639\u0645 \u0648\u0641\u0631\u064a\u0642 \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0633\u0648\u064a\u064b\u0627 \u062f\u0648\u0631\u064b\u0627 \u0645\u0647\u0645\u064b\u0627 \u0641\u064a \u0625\u062b\u0627\u0631\u0629 \u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0639\u0627\u0637\u0641\u064a\u0629 \u0644\u062f\u0649 \u0627\u0644\u0645\u064f\u0633\u062a\u062e\u062f\u0645 \u0648\u062d\u062b\u0651\u0647 \u0639\u0644\u0649 \u0627\u0644\u062a\u0639\u0644\u0651\u0642 \u0628\u0627\u0644\u062e\u062f\u0645\u0629.<\/span><\/p>\n<h3><span style=\"font-weight: 400; font-size: 20px;\">\u0645\u064f\u0645\u062a\u0639 (Delightful)<\/span><\/h3>\n<p><b>\u0645\u0627\u0630\u0627 \u064a\u0642\u0648\u0644 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0639\u0646 \u062e\u062f\u0645\u062a\u0643\u061f<\/b><span style=\"font-weight: 400;\"> \u0639\u0646\u062f\u0645\u0627 \u062a\u0633\u062a\u0645\u062a\u0639 \u0628\u0645\u0630\u0627\u0642 \u062d\u0628\u0629 \u0627\u0644\u0634\u0648\u0643\u0648\u0644\u0627 \u0645\u0646 \u0645\u0627\u0631\u0643\u0629 X\u060c \u0641\u0625\u0646\u0643 \u0633\u062a\u062f\u0639\u0648 \u0627\u0644\u062c\u0645\u064a\u0639 \u0644\u0634\u0631\u0627\u0626\u0647\u0627. \u0647\u0643\u0630\u0627 \u0627\u0644\u0623\u0645\u0631 \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u062e\u062f\u0645\u0627\u062a\u0643. \u0639\u0646\u062f\u0645\u0627 \u064a\u0633\u062a\u0645\u062a\u0639 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0628\u062a\u062c\u0631\u0628\u062a\u0647 \u0645\u0639 \u0645\u0646\u062a\u062c\u0643 \u0623\u0648 \u062a\u0637\u0628\u064a\u0642\u0643\u060c \u0633\u064a\u0634\u0639\u0631 \u0628\u0627\u0644\u0627\u0631\u062a\u0628\u0627\u0637 \u0645\u0639 \u0627\u0644\u0645\u064f\u0646\u062a\u064e\u062c \u0648\u064a\u0639\u0627\u0648\u062f \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647 \u0628\u0633\u0631\u0648\u0631. \u0643\u0645\u0627 \u0633\u064a\u062d\u0627\u0648\u0644 \u0625\u0642\u0646\u0627\u0639 \u0623\u0635\u062f\u0642\u0627\u0626\u0647 \u0648\u0623\u0642\u0631\u0628\u0627\u0626\u0647 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647. \u064a\u0633\u062a\u0645\u062a\u0639 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0628\u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u062e\u062f\u0645\u0629 \u0648\u0645\u062f\u0649 \u0633\u0647\u0648\u0644\u0629 \u0627\u0644\u0639\u0645\u0644 \u0648\u0627\u0644\u062e\u0637\u0648\u0627\u062a\u060c \u0648\u0642\u062f \u064a\u062c\u0630\u0628\u0647\u0645 \u0645\u064a\u0632\u0629 \u062f\u0648\u0646 \u063a\u064a\u0631\u0647\u0627\u060c \u0644\u0630\u0627 \u064a\u062c\u0628 \u0623\u0646 \u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u062a\u0635\u0645\u064a\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645.<\/span><\/p>\n<h3><span style=\"font-weight: 400; font-size: 20px;\">\u064a\u062d\u0642\u0642 \u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u0627\u0644\u0648\u0635\u0648\u0644 (Accessibility)<\/span><\/h3>\n<p><b>\u0647\u0644 \u064a\u064f\u0645\u0643\u0646 \u0644\u0644\u062c\u0645\u064a\u0639 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u062e\u062f\u0645\u062a\u0643\u061f<\/b><span style=\"font-weight: 400;\"> \u062a\u0631\u0641\u0636 \u0628\u0639\u0636 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u062a\u0636\u0645\u064a\u0646 <\/span><a href=\"https:\/\/uxwritingar.com\/staging\/user-experience\/21241\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u0627\u0644\u0648\u0635\u0648\u0644<\/span><\/a><span style=\"font-weight: 400;\"> \u0641\u064a \u062e\u062f\u0645\u0627\u062a\u0647\u0627 \u0644\u0623\u0646\u0647\u0627 \u062a\u0639\u062a\u0628\u0631 \u0647\u0630\u0647 \u0627\u0644\u0645\u064a\u0632\u0629 \u0644\u0627 \u062a\u0633\u062a\u062d\u0642 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631. \u062d\u064a\u062b \u062a\u0641\u062a\u0631\u0636 \u0623\u0646 \u0627\u0644\u0646\u0633\u0628\u0629 \u0627\u0644\u0623\u0643\u0628\u0631 \u0645\u0646 \u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0647\u0627 \u0644\u064a\u0633\u0648\u0627 \u0645\u0646 \u0630\u0648\u064a \u0627\u0644\u0625\u0639\u0627\u0642\u0627\u062a \u0627\u0644\u0628\u0635\u0631\u064a\u0629 \u0623\u0648 \u0627\u0644\u0633\u0645\u0639\u064a\u0629. \u0644\u0643\u0646 \u0644\u062a\u062d\u0642\u064a\u0642 \u0623\u0641\u0636\u0644 \u0646\u062a\u0627\u0626\u062c \u0641\u064a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u060c \u0644\u0627 \u064a\u062c\u0628 \u0627\u0633\u062a\u0628\u0639\u0627\u062f \u0630\u0648\u064a \u0627\u0644\u0625\u0639\u0627\u0642\u0629 \u0645\u0646 \u0646\u0647\u062c \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u062a\u062c\u0627\u0631\u064a. \u0646\u0627\u0647\u064a\u0643 \u0639\u0646 \u0627\u0644\u0646\u0627\u062d\u064a\u0629 \u0627\u0644\u0623\u062e\u0644\u0627\u0642\u064a\u0629\u060c \u0641\u0647\u0624\u0644\u0627\u0621 \u0639\u0645\u0644\u0627\u0621 \u0645\u062d\u062a\u0645\u0644\u064a\u0646\u060c \u062d\u0627\u0648\u0644 \u0623\u0644\u0651\u0627 \u062a\u062e\u0633\u0631\u0647\u0645.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0636\u0639 \u0641\u064a \u0627\u0639\u062a\u0628\u0627\u0631\u0643 \u0623\u0646 \u0645\u064a\u0632\u0629 \u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u0627\u0644\u0648\u0635\u0648\u0644 \u0645\u0641\u064a\u062f\u0629 \u0644\u0644\u062c\u0645\u064a\u0639 \u0648\u0644\u064a\u0633 \u0641\u0642\u0637 \u0645\u0646 \u064a\u0639\u0627\u0646\u0648\u0646 \u0645\u0646 \u0645\u0634\u0627\u0643\u0644 \u0641\u064a \u0627\u0644\u0628\u0635\u0631 \u0623\u0648 \u0627\u0644\u0633\u0645\u0639 \u0648\u0645\u0627 \u0625\u0644\u0649 \u0647\u0646\u0627\u0644\u0643. \u0642\u062f \u064a\u0643\u0648\u0646 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0633\u0644\u064a\u0645 \u062c\u0633\u062f\u064a\u064b\u0627 \u0648\u0644\u0643\u0646\u0647 \u064a\u0642\u0648\u062f \u0627\u0644\u0633\u064a\u0627\u0631\u0629 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a \u0627\u0644\u0630\u064a \u064a\u0631\u064a\u062f \u0641\u064a\u0647 \u0623\u0646 \u064a\u0633\u062a\u062e\u062f\u0645 \u0645\u0646\u062a\u062c\u0643\u060c \u0648\u0647\u0646\u0627 \u0633\u062a\u0641\u064a\u062f\u0647 \u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u0627\u0644\u0648\u0635\u0648\u0644 \u062d\u064a\u062b \u064a\u0645\u0643\u0646\u0647 \u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u0623\u0645\u0631 \u0628\u0627\u0644\u062a\u062d\u0643\u0645 \u0627\u0644\u0635\u0648\u062a\u064a \u0645\u062b\u0644\u064b\u0627.<\/span><\/p>\n<h2><span style=\"font-weight: 400; font-size: 20px;\">\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0645\u0627 \u0628\u064a\u0646 \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0648\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u0645\u0648\u0628\u0627\u064a\u0644<\/span><\/h2>\n<figure id=\"attachment_26227\" aria-describedby=\"caption-attachment-26227\" style=\"width: 2560px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-26227 size-full\" src=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/03\/\u0645\u0627-\u0647\u064a-\u062a\u062c\u0631\u0628\u0629-\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645-2-scaled.jpg\" alt=\"\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0645\u0627 \u0628\u064a\u0646 \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0648\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u0645\u0648\u0628\u0627\u064a\u0644\" width=\"2560\" height=\"1441\" srcset=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/03\/\u0645\u0627-\u0647\u064a-\u062a\u062c\u0631\u0628\u0629-\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645-2-scaled.jpg 2560w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/03\/\u0645\u0627-\u0647\u064a-\u062a\u062c\u0631\u0628\u0629-\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645-2-300x169.jpg 300w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/03\/\u0645\u0627-\u0647\u064a-\u062a\u062c\u0631\u0628\u0629-\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645-2-1024x576.jpg 1024w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/03\/\u0645\u0627-\u0647\u064a-\u062a\u062c\u0631\u0628\u0629-\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645-2-768x432.jpg 768w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/03\/\u0645\u0627-\u0647\u064a-\u062a\u062c\u0631\u0628\u0629-\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645-2-1536x864.jpg 1536w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/03\/\u0645\u0627-\u0647\u064a-\u062a\u062c\u0631\u0628\u0629-\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645-2-2048x1153.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><figcaption id=\"caption-attachment-26227\" class=\"wp-caption-text\">\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0645\u0627 \u0628\u064a\u0646 \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0648\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u0645\u0648\u0628\u0627\u064a\u0644<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">\u0625\u0646 \u0644\u0644\u0645\u0648\u0627\u0642\u0639 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\u062a\u0641\u0627\u0635\u064a\u0644 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0645\u0646\u062a\u062c \u0648\u0627\u0644\u062e\u062f\u0645\u0629. \u0625\u0646\u0647 \u064a\u062d\u062f\u062f \u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0648\u0627\u0644\u062a\u0633\u0644\u0633\u0644 \u0627\u0644\u0647\u0631\u0645\u064a \u0644\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a (Information Hierarchy) \u0648\u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u064a\u062d\u062f\u062f \u0646\u0647\u062c \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0628\u0627\u0644\u0643\u0627\u0645\u0644.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0643\u0645\u0627 \u0646\u0639\u0631\u0641\u060c \u0625\u0646 \u0645\u0633\u0627\u062d\u0629 \u0627\u0644\u0634\u0627\u0634\u0629 \u0641\u064a \u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u0645\u0648\u0628\u0627\u064a\u0644 \u0645\u062d\u062f\u0648\u062f\u0629 \u0641\u0647\u064a 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400;\">\u0647\u0646\u0627<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0627\u0644\u0639\u0638\u0645\u0649 \u0641\u064a \u0645\u062c\u0627\u0644 \u062f\u0631\u0627\u0633\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u060c <\/span><b>\u0627\u062d\u062c\u0632 \u0645\u0642\u0639\u062f\u0643 \u0627\u0644\u0622\u0646 \u0641\u064a <\/b><a href=\"https:\/\/uxwritingar.com\/staging\/learn\" target=\"_blank\" rel=\"noopener\"><b>\u062f\u0648\u0631\u0627\u062a \u0645\u0646\u0635\u0629 UX Writing \u0628\u0627\u0644\u0639\u0631\u0628\u064a\u0629<\/b><\/a><span style=\"font-weight: 400;\">. \u0646\u062d\u0646 \u0628\u0627\u0646\u062a\u0638\u0627\u0631\u0643!<\/span><\/p>\n<h2><span style=\"font-weight: 400; font-size: 20px;\">\u0627\u0644\u0623\u0633\u0626\u0644\u0629 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