{"id":25980,"date":"2024-02-28T09:05:43","date_gmt":"2024-02-28T07:05:43","guid":{"rendered":"https:\/\/uxwritingar.com\/staging\/?p=25980"},"modified":"2025-08-11T09:51:25","modified_gmt":"2025-08-11T06:51:25","slug":"%d9%85%d8%a7-%d9%87%d9%8a-%d9%85%d8%b1%d8%a7%d8%ad%d9%84-%d8%b1%d8%ad%d9%84%d8%a9-%d8%a7%d9%84%d8%b9%d9%85%d9%8a%d9%84%d8%9f","status":"publish","type":"post","link":"https:\/\/uxwritingar.com\/staging\/customer-experience\/25980\/","title":{"rendered":"\u0645\u0627 \u0647\u064a \u0645\u0631\u0627\u062d\u0644 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644\u061f"},"content":{"rendered":"

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\u0645\u0641\u0647\u0648\u0645 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/figcaption><\/figure>\n

\u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 (Customer Journey) \u0647\u064a \u0627\u0644\u0645\u0633\u0627\u0631 \u0627\u0644\u0630\u064a \u064a\u062a\u0628\u0639\u0647 \u0627\u0644\u0639\u0645\u064a\u0644 \u062e\u0644\u0627\u0644 \u0645\u0631\u0627\u062d\u0644 \u0639\u0644\u0627\u0642\u062a\u0647 \u0645\u0639 \u0627\u0644\u0634\u0631\u0643\u0629 \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629. \u0639\u0628\u0627\u0631\u0629 \u0639\u0646 \u0633\u0644\u0633\u0644\u0629 \u0645\u0646 \u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0628\u062f\u0623 \u0628\u0645\u0644\u0627\u062d\u0638\u0629 \u0627\u0644\u0645\u0633\u062a\u064e\u062e\u062f\u0650\u0645 – \u0642\u0628\u0644 \u0623\u0646 \u064a\u0635\u0628\u062d \u0639\u0645\u064a\u0644\u064b\u0627 – \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629 \u0623\u0648 \u0627\u0644\u0645\u0648\u0642\u0639 \u0648\u062a\u0646\u062a\u0647\u064a \u0628\u0627\u062a\u062e\u0627\u0630 \u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u0634\u0631\u0627\u0621 \u0623\u0648 \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0627\u0644\u0634\u0631\u0643\u0629 \u0648\u0627\u0644\u0625\u062e\u0644\u0627\u0635 \u0648\u0627\u0644\u0648\u0644\u0627\u0621 \u0644\u0647\u0627 \u0641\u064a \u0627\u0644\u0646\u0647\u0627\u064a\u0629. \u0647\u0630\u0627 \u0645\u0627 \u064a\u062c\u0639\u0644 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u062a\u0647\u062a\u0645\u0651 \u0628\u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u062a\u0645\u0643\u0651\u0646\u0647\u0627 \u0645\u0646 \u0641\u0647\u0645 \u0623\u0641\u0636\u0644 \u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a \u062a\u062d\u0633\u064a\u0646 \u062a\u0644\u0643 \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0628\u062c\u0645\u064a\u0639 \u0623\u062c\u0632\u0627\u0626\u0647\u0627.<\/span><\/p>\n

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\u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0645\u0627 \u0633\u0628\u0642 \u064a\u062d\u0627\u0648\u0644 \u0645\u062e\u062a\u0635\u0651\u0648 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0648\u0627\u0644\u0641\u0631\u064a\u0642 \u0643\u0627\u0645\u0644\u064b\u0627 \u0641\u064a \u0627\u0644\u0634\u0651\u0631\u0643\u0629 \u0628\u062a\u0646\u0633\u064a\u0642 <\/span>\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 (Content Strategy)<\/span><\/a> \u0627\u0644\u062a\u064a \u0633\u062a\u0642\u062f\u0651\u0645 \u0623\u0641\u0636\u0644 \u0646\u062a\u064a\u062c\u0629. \u0648\u0644\u0627 \u0628\u062f\u0651 \u0645\u0646 \u0627\u0644\u0625\u0634\u0627\u0631\u0629 \u0623\u0646\u0647 \u0644\u0627 \u064a\u0645\u0643\u0646 \u062f\u0631\u0627\u0633\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0631\u0651\u0629 \u0648\u0627\u062d\u062f\u0629 \u0648\u0627\u062a\u062e\u0627\u0630 \u0646\u0645\u0648\u0630\u062c \u0648\u0627\u062d\u062f \u062d\u064a\u062b \u062a\u062e\u062a\u0644\u0641 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u062a\u0644\u0643 \u0627\u0644\u062e\u062f\u0645\u0629 \u0623\u0648 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0639\u0646 \u0631\u062d\u0644\u062a\u0647 \u0645\u0639 \u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u0623\u062e\u0631\u0649. \u0647\u0646\u0627\u0643 \u062c\u0645\u0647\u0648\u0631 \u0645\u0633\u062a\u064e\u0647\u062f\u064e\u0641 \u0641\u064a \u0643\u0644 \u062e\u062f\u0645\u0629 \u0644\u0630\u0627 \u062a\u064f\u0639\u062a\u0628\u064e\u0631 \u0627\u0644\u0631\u0651\u062d\u0644\u0629 \u062d\u0633\u0651\u0627\u0633\u0629 \u062c\u062f\u064b\u0627. \u062a\u0634\u0645\u0644 \u0643\u0644 \u0646\u0642\u0627\u0637 \u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0639\u0645\u064a\u0644 \u0639\u0628\u0631 \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0648\u0645\u0639 \u0645\u062e\u062a\u0635\u064a \u0627\u0644\u062f\u0639\u0645 \u0648\u0623\u064a \u0642\u0646\u0627\u0629 \u0623\u062e\u0631\u0649 \u062a\u062e\u0635\u0651 \u0627\u0644\u0634\u0631\u0643\u0629. \u0648\u0647\u0646\u0627 \u0646\u0644\u0627\u062d\u0638 \u0623\u0646 \u0627\u0644\u0645\u062e\u062a\u0635\u0651\u064a\u0646 \u0648\u0641\u0631\u064a\u0642 \u0627\u0644\u0639\u0645\u0644 \u064a\u062d\u0627\u0648\u0644\u0648\u0646 <\/span>\u0627\u0644\u062a\u062e\u0635\u064a\u0635 (Personalization)<\/span><\/a> \u0642\u062f\u0631 \u0627\u0644\u0625\u0645\u0643\u0627\u0646 \u0644\u064a\u062d\u0638\u0649 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0623\u0641\u0636\u0644 \u062a\u062c\u0631\u0628\u0629 \u0639\u0645\u0644\u0627\u0621.<\/span><\/p>\n

\u0645\u0631\u0627\u062d\u0644 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/span><\/h2>\n
\"\u0645\u0631\u0627\u062d\u0644
\u0645\u0631\u0627\u062d\u0644 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/figcaption><\/figure>\n

 <\/p>\n

\u064a\u0645\u0631\u0651 \u0627\u0644\u0639\u0645\u064a\u0644 “\u0627\u0644\u0645\u062d\u062a\u064e\u0645\u0644” \u0628\u0643\u0644 \u0627\u0644\u0645\u0631\u0627\u062d\u0644 \u0627\u0644\u062a\u064a \u0633\u0646\u0630\u0643\u0631\u0647\u0627 \u0627\u0644\u0622\u0646 \u062d\u062a\u0649 \u064a\u0635\u0628\u062d \u0641\u064a \u0627\u0644\u0646\u0647\u0627\u064a\u0629 \u0639\u0645\u064a\u0644\u064b\u0627 “\u0645\u062e\u0644\u0635\u064b\u0627”. \u0648\u0628\u0627\u0644\u0637\u0628\u0639\u060c \u064a\u062c\u0628 \u0623\u0646 \u064a\u062c\u062a\u0627\u0632 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u064f\u062d\u062a\u064e\u0645\u0644 \u0643\u0644 \u0645\u0631\u062d\u0644\u0629 \u0628\u062a\u062c\u0631\u0628\u0629 \u0645\u0645\u064a\u0632\u0629 \u0648\u0645\u0645\u062a\u0627\u0632\u0629 \u0641\u0630\u0644\u0643 \u064a\u0632\u064a\u062f \u0645\u0646 \u0627\u062d\u062a\u0645\u0627\u0644\u064a\u0651\u0629 \u0628\u0642\u0627\u0626\u0647 \u0648\u0648\u0644\u0627\u0626\u0647. \u0644\u0630\u0627 \u0641\u0625\u0646 \u0647\u0630\u0647 \u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u062a\u0639\u062a\u0645\u062f – \u0643\u0645\u0627 \u0642\u0644\u0646\u0627 \u0633\u0627\u0628\u0642\u064b\u0627 – \u0639\u0644\u0649 <\/span>\u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u064e\u062e\u062f\u0645<\/span><\/a> \u0645\u0646 \u0642\u0650\u0628\u0644 \u0627\u0644\u0641\u0631\u064a\u0642 \u0627\u0644\u0645\u064f\u0634\u0631\u0641 \u0643\u0627\u0645\u0644\u064b\u0627\u061b \u0634\u0627\u0645\u0644\u064b\u0627 \u0641\u0631\u064a\u0642 \u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u0641\u0631\u064a\u0642 \u0627\u0644\u0641\u0646\u0651\u064a \u0648\u0627\u0644\u0645\u0635\u0645\u0645\u064a\u0646 \u0648\u0627\u0644\u0645\u0637\u0648\u0651\u0631\u064a\u0646 \u0648\u0641\u0631\u064a\u0642 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u063a\u064a\u0631\u0647\u0645.<\/span><\/p>\n

\u0645\u0631\u0627\u062d\u0644 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0647\u064a:<\/b><\/p>\n

\u0645\u0644\u0627\u062d\u0638\u0629\/\u0625\u062f\u0631\u0627\u0643 \u0627\u0644\u062e\u062f\u0645\u0629 (Awareness): \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 \u0645\u0646 \u0645\u0631\u0627\u062d\u0644 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/span><\/strong><\/h3>\n

\u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 \u0647\u064a \u0627\u0644\u0645\u0644\u0627\u062d\u0638\u0629 \u0648\u0627\u0644\u0627\u0646\u062a\u0628\u0627\u0647 \u0625\u0644\u0649 \u062e\u062f\u0645\u062a\u0643 \u0623\u0648 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u0651\u062c\u0627\u0631\u064a\u0629 \u0645\u0646 \u0628\u064a\u0646 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0642\u062f\u0645\u0647\u0627 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0623\u062e\u0631\u0649. \u0637\u0628\u0639\u064b\u0627 \u064a\u0628\u062f\u0623 \u0627\u0644\u0645\u064f\u0633\u062a\u064e\u062e\u062f\u0645 \u0645\u0634\u0648\u0627\u0631\u0647 \u0627\u0644\u0628\u062d\u062b\u064a \u0639\u0646 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u062a\u0641\u064a\u062f\u0647 \u0641\u064a \u062d\u0644 \u0645\u0634\u0643\u0644\u062a\u0647 \u0639\u0628\u0631 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0623\u0648 \u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u062a\u0648\u0627\u0635\u0644. \u0639\u0646\u062f\u0645\u0627 \u064a\u0631\u0649 \u062e\u062f\u0645\u062a\u0643 \u0627\u0644\u0645\u064f\u0642\u062f\u0651\u0645\u0629 \u0648\u0627\u0644\u062a\u064a \u062a\u062e\u062f\u0645 \u0637\u0644\u0628\u0647 \u0628\u0637\u0631\u064a\u0642\u0629 \u0645\u0646\u0627\u0633\u0628\u0629 \u062c\u062f\u064b\u0627\u060c \u0647\u0646\u0627 \u064a\u0645\u0643\u0646\u0646\u0627 \u0623\u0646 \u0646\u0642\u0648\u0644 \u0625\u0646\u0647 \u0644\u0627\u062d\u0638 \u062e\u062f\u0645\u062a\u0643. \u0644\u0643\u0646 \u064a\u062c\u0628 \u0623\u0646 \u062a\u062c\u0630\u0628 \u0627\u0646\u062a\u0628\u0627\u0647\u0647 \u0648\u064a\u0647\u062a\u0645 \u0628\u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u062a\u0641\u0627\u0635\u064a\u0644 \u062d\u062a\u0649 \u064a\u062f\u062e\u0644 \u0637\u0631\u064a\u0642 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0644\u062f\u064a\u0643.<\/span><\/p>\n

\u0643\u0645\u062b\u0627\u0644 \u0633\u0631\u064a\u0639<\/strong>: \u0644\u0648 \u0642\u0644\u0646\u0627 \u0623\u0646 \u0634\u0631\u0643\u062a\u0643 \u062a\u0646\u062a\u062c \u0641\u0646\u0627\u062c\u064a\u0646 \u062e\u0627\u0635\u0629 \u0628\u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0639\u064f\u0633\u064f\u0631 – \u0623\u064a \u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u0641\u0646\u062c\u0627\u0646 \u0648\u062a\u0641\u0627\u0635\u064a\u0644 \u062a\u0635\u0645\u064a\u0645\u0647 (\u0627\u0644\u0631\u0633\u0645\u0629 \u0627\u0644\u062a\u064a \u062a\u0631\u0649 \u0639\u0646\u062f \u0627\u0644\u0625\u0645\u0633\u0627\u0643 \u0628\u0647 \u0645\u062b\u0644\u064b\u0627) \u062a\u0635\u0644\u062d \u0644\u0623\u0646 \u064a\u0645\u0633\u0643\u0647 \u0634\u062e\u0635 \u0623\u0639\u0633\u0631 -. \u0642\u0627\u0645 \u0634\u062e\u0635 \u0623\u0639\u0633\u0631 \u0628\u0627\u0644\u0628\u062d\u062b \u0639\u0644\u0649 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0639\u0646 \u0647\u0630\u0647 \u0627\u0644\u0641\u0646\u0627\u062c\u064a\u0646\u060c \u0648\u062c\u0630\u0628\u062a \u0627\u0646\u062a\u0628\u0627\u0647\u0647 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629. \u0647\u0646\u0627 \u0646\u0642\u0648\u0644 \u0623\u0646 \u0647\u0630\u0627 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0628\u062f\u0623 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0639 \u062e\u062f\u0645\u062a\u0643. \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0645\u0631\u062d\u0644\u0629\u060c \u064a\u062c\u0645\u0639 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u062d\u062a\u064e\u0645\u064e\u0644 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0639\u0646 \u062e\u062f\u0645\u062a\u0643\u060c \u0633\u0648\u0627\u0621 \u0639\u0628\u0631 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0630\u064a \u062a\u0642\u062f\u0651\u0645\u0647 \u0648\u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0648\u0631\u0628\u0645\u0627 \u0645\u0646 \u0627\u0644\u0623\u0635\u062f\u0642\u0627\u0621 \u0623\u0648 \u0631\u0628\u0645\u0627 \u064a\u062a\u0648\u0627\u0635\u0644 \u0645\u0639 \u0645\u062e\u062a\u0635\u0651\u064a \u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u0644\u0625\u062c\u0627\u0628\u0629 \u0639\u0646 \u0627\u0633\u062a\u0641\u0633\u0627\u0631\u0627\u062a\u0647. \u0644\u0630\u0627 \u0647\u0630\u0647 \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0635\u0639\u0628\u0629 \u0648\u064a\u062c\u0628 \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639\u0647\u0627 \u0628\u0643\u0644 \u0627\u0647\u062a\u0645\u0627\u0645.<\/span><\/p>\n

\u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0648\u0625\u062c\u0631\u0627\u0621 \u0645\u0642\u0627\u0631\u0646\u0627\u062a (Consideration)<\/span><\/strong><\/h3>\n

\u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0645\u0631\u062d\u0644\u0629\u060c \u064a\u0641\u0643\u0651\u0631 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0628\u064a\u0646 \u0627\u0644\u062e\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u0648\u0636\u0639\u0647\u0627 \u0623\u0645\u0627\u0645\u0647 \u0644\u062d\u0644 \u0645\u0634\u0643\u0644\u062a\u0647. \u064a\u0642\u0627\u0631\u0646 \u0628\u064a\u0646 \u062e\u062f\u0645\u0627\u062a\u0643 \u0648\u062e\u062f\u0645\u0627\u062a \u063a\u064a\u0631\u0643 \u0644\u0630\u0627 \u0639\u0644\u064a\u0643 \u0623\u0646 \u062a\u0639\u0637\u064a\u0647 \u0633\u0628\u0628\u064b\u0627 \u0644\u0627\u062e\u062a\u064a\u0627\u0631\u0643. \u064a\u0641\u0643\u0651\u0631 \u0627\u0644\u0645\u064f\u0633\u062a\u062e\u062f\u0645 \u0647\u0646\u0627 \u0641\u064a \u0645\u064a\u0651\u0632\u0627\u062a \u0627\u0644\u0645\u064f\u0646\u062a\u064e\u062c: \u0647\u0644 \u062a\u064f\u0642\u062f\u0651\u0645 \u062e\u062f\u0645\u0627\u062a\u0643 \u0627\u0644\u062d\u0644 \u0627\u0644\u0623\u0645\u062b\u0644 \u0644\u0645\u0634\u0643\u0644\u062a\u0647\u061f \u0647\u0644 \u0645\u0648\u0642\u0639\u0643 \u0623\u0648 \u062e\u062f\u0645\u062a\u0643 \u0645\u0628\u0646\u064a\u0651\u0629 \u0639\u0644\u0649\u00a0 <\/span>\u0642\u0627\u0628\u0644\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 (Usability)<\/span><\/a> \u0644\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u0646\u0651\u0647\u0627\u0626\u064a\u0629\u061f \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u062e\u062f\u0645\u062a\u0643 \u0647\u064a \u0627\u0644\u062e\u064a\u0627\u0631 \u0627\u0644\u0623\u0641\u0636\u0644.<\/span><\/p>\n

\u0627\u062a\u062e\u0627\u0630 \u0625\u062c\u0631\u0627\u0621\/\u0642\u0631\u0627\u0631 \u0627\u0644\u0634\u0651\u0631\u0627\u0621 (Purchase)<\/span><\/strong><\/h3>\n

\u0645\u0631\u062d\u0644\u0629 \u062d\u0633\u0651\u0627\u0633\u0629 \u0648\u0645\u0647\u0645\u0651\u0629 \u062c\u062f\u064b\u0627 \u0645\u0646 \u0645\u0631\u0627\u062d\u0644 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u0644\u0623\u0646 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0647\u0646\u0627 \u0625\u0645\u0627 \u0623\u0646 \u064a\u0631\u062a\u0642\u064a \u0628\u0627\u0644\u0646\u0633\u0628\u0629\u0650 \u0644\u0643 \u0625\u0644\u0649 \u0645\u0631\u062d\u0644\u0629 “\u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u064f\u062d\u062a\u064e\u0645\u0644” \u0648\u0627\u0644\u062a\u064a \u062a\u062d\u062a\u0627\u062c \u0623\u064a\u0636\u064b\u0627 \u0625\u0644\u0649 \u0627\u0644\u062c\u0647\u062f \u0644\u064a\u062a\u0645 \u062a\u0648\u062b\u064a\u0642\u0647\u0627\u060c \u0623\u0648 \u0628\u0628\u0633\u0627\u0637\u0629 \u064a\u062a\u0651\u062c\u0647 \u0625\u0644\u0649 \u062e\u062f\u0645\u0629 \u0645\u0646\u0627\u0641\u0633\u0629\u060c \u0648\u062a\u0643\u0648\u0646 \u0642\u062f \u062e\u0633\u0631\u062a \u0639\u0645\u064a\u0644. \u064a\u0639\u062a\u0645\u062f \u0627\u062a\u062e\u0627\u0630 \u0625\u062c\u0631\u0627\u0621 \u062a\u062c\u0627\u0647 \u0627\u0644\u062e\u062f\u0645\u0629 \u0623\u0648 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631 \u0627\u0644\u0634\u0631\u0627\u0621 \u0645\u0646 \u0627\u0644\u062e\u062f\u0645\u0629 \u0639\u0644\u0649 \u0645\u0648\u0647\u0628\u0629 \u0641\u0631\u064a\u0642 \u0627\u0644\u062f\u0639\u0645 \u0641\u064a \u0627\u0644\u0625\u0642\u0646\u0627\u0639. \u0645\u062b\u0644\u064b\u0627\u060c \u064a\u0646\u0628\u063a\u064a \u0639\u0644\u0649 \u0627\u0644\u0641\u0631\u064a\u0642 \u0623\u0646 \u064a\u0642\u062f\u0645 \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0628\u0637\u0631\u064a\u0642\u0629 \u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u062a\u064f\u0638\u0647\u0631 \u0627\u0644\u062c\u0648\u062f\u0629 \u0645\u0642\u0627\u0631\u0646\u0629\u064b \u0628\u0627\u0644\u0633\u0651\u0639\u0631\u060c \u0648\u0623\u062f\u0644\u0651\u0629 \u062a\u0628\u064a\u0651\u0646 \u0633\u0628\u0628 \u0643\u0648\u0646 \u0634\u0631\u0643\u062a\u0643 \u0647\u064a \u0628\u0627\u0644\u0641\u0639\u0644 \u0627\u0644\u062e\u064a\u0627\u0631 \u0627\u0644\u0623\u0641\u0636\u0644 \u0644\u0644\u0639\u0645\u064a\u0644.<\/span><\/p>\n

\u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0639\u0645\u064a\u0644 (Retention)<\/span><\/strong><\/h3>\n

\u0644\u0627 \u064a\u0639\u0646\u064a \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0639\u0645\u064a\u0644 \u0642\u0631\u0627\u0631 \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u062e\u062f\u0645\u062a\u0643 \u0623\u0646\u0643 \u0627\u062d\u062a\u0641\u0638\u062a \u0628\u0647. \u0625\u0646\u0647\u0627 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 \u0627\u0644\u062a\u064a \u062a\u062c\u0631\u064a \u0628\u064a\u0646 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0634\u0631\u0643\u062a\u0643\u060c \u0648\u0631\u0628\u0645\u0627 \u062a\u0635\u0628\u062d \u0627\u0644\u0623\u062e\u064a\u0631\u0629 \u0625\u0630\u0627 \u0644\u0645 \u062a\u0631\u0643\u0651\u0632 \u0639\u0644\u0649 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0647 \u0648\u062a\u062d\u0641\u064a\u0632\u0647 \u0639\u0644\u0649 \u062a\u0643\u0631\u0627\u0631 \u0627\u0644\u0637\u0644\u0628 \u0623\u0648 \u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u062e\u062f\u0645\u062a\u0643. \u0644\u0627 \u062a\u062c\u0627\u0632\u0641 \u0628\u062e\u0633\u0627\u0631\u0629 \u0639\u0645\u064a\u0644 \u0627\u062a\u0651\u062e\u0630 \u062e\u0637\u0648\u0629 \u062a\u062c\u0627\u0647 \u062e\u062f\u0645\u062a\u0643 \u0645\u0633\u062a\u0633\u0647\u0644\u064b\u0627 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0639\u0645\u064a\u0644 \u0622\u062e\u0631\u060c \u0641\u0625\u0646 \u062c\u0630\u0628 \u0639\u0645\u0644\u0627\u0621 \u062c\u062f\u062f \u0623\u0635\u0639\u0628 \u0648\u0623\u0643\u062b\u0631 \u062a\u0643\u0644\u0641\u0629 \u0645\u0646 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062d\u0627\u0644\u064a\u064a\u0646.<\/span><\/p>\n

\u064a\u0643\u0645\u0646 \u0633\u0631\u0651 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062c\u062f\u062f \u0641\u064a \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0639\u0644\u0627\u0642\u0627\u062a \u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u0628\u064a\u0646\u0643 \u0648\u0628\u064a\u0646\u0647\u0645\u060c \u0648\u0627\u0644\u0625\u062b\u0628\u0627\u062a \u0627\u0644\u062f\u0627\u0626\u0645 \u0644\u0647\u0645 \u0628\u0623\u0646 \u0627\u062e\u062a\u064a\u0627\u0631\u0647\u0645 \u0644\u0643 \u062f\u0648\u0646\u064b\u0627 \u0639\u0646 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0643\u0627\u0646 \u0635\u062d\u064a\u062d\u064b\u0627\u060c \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0645\u0639\u0647\u0645 \u0639\u0628\u0631 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u060c \u0648\u0627\u0644\u062a\u062e\u0635\u064a\u0635 (Personalization)\u060c \u0648\u0645\u0631\u0627\u0633\u0644\u062a\u0647\u0645 \u0634\u062e\u0635\u064a\u064b\u0627\u060c \u0648\u0625\u062c\u0631\u0627\u0621 \u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u0645\u0639\u0631\u0641\u0629 \u0645\u0627 \u064a\u062c\u0648\u0644 \u0641\u064a \u0628\u0627\u0644\u0647\u0645 \u0648\u0645\u0627 \u0647\u0648 \u062a\u0642\u064a\u064a\u0645\u0647\u0645 \u0644\u062e\u062f\u0645\u0627\u062a\u0643\u060c \u0628\u0627\u0644\u062a\u0627\u0644\u064a \u062c\u0639\u0644\u0647\u0645 \u064a\u0634\u0639\u0631\u0648\u0646 \u0628\u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645.<\/span><\/p>\n

\u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u062b\u0642\u0629 \u0648\u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u064a\u0644 (Advocacy)<\/span><\/strong><\/h3>\n

\u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0645\u0631\u062d\u0644\u0629\u060c \u064a\u062c\u062a\u0627\u0632 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0631\u062d\u0644\u0629 “\u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638” \u0627\u0644\u0633\u0651\u0627\u0628\u0642\u0629 \u0628\u062c\u062f\u0627\u0631\u0629 \u0648\u064a\u0642\u062f\u0651\u0645 \u0644\u0643 \u0648\u0644\u0627\u0626\u0647 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0633\u0639\u0627\u062f\u062a\u0647 \u0628\u062e\u062f\u0645\u0627\u062a\u0643 \u0648\u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0634\u0631\u0643\u062a\u0643. \u0644\u0646 \u064a\u062a\u0648\u0642\u0641 \u0627\u0644\u0623\u0645\u0631 \u0639\u0646\u062f \u0641\u0643\u0631\u0629 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0647\u0630\u0627 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0644 \u0633\u064a\u062a\u062c\u0627\u0648\u0632\u0647\u0627 \u0644\u064a\u064f\u0635\u0628\u062d \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0643\u0623\u0646\u0647 \u062c\u0632\u0621\u064c \u0645\u0646 \u0641\u0631\u064a\u0642\u0643. \u0644\u0623\u0646\u0647 \u0633\u064a\u0634\u062c\u0651\u0639 \u0627\u0644\u0622\u062e\u0631\u064a\u0646 \u0645\u0646 \u0645\u0639\u0627\u0631\u0641\u0647 \u0628\u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u0634\u0643\u0644 \u062e\u0627\u0635.<\/span><\/p>\n

\u0644\u0627 \u062a\u0646\u062a\u0647\u064a \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0647\u0646\u0627 \u0628\u0645\u062c\u0631\u0651\u062f \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0648\u0644\u0627\u0626\u0647\u060c \u0644\u0627 \u0628\u062f\u0651 \u0623\u0646 \u062a\u0628\u0642\u0649 \u0641\u064a \u0628\u0627\u0644\u0650\u0643 \u0641\u0643\u0631\u0629 \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0628\u0627\u0644\u0639\u0645\u064a\u0644 \u062f\u0627\u0626\u0645\u064b\u0627 \u0648\u062c\u0639\u0644\u0647 \u0633\u0639\u064a\u062f\u064b\u0627 \u0644\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u062e\u062f\u0645\u062a\u0643. \u064a\u064f\u0645\u0643\u0646\u0643 \u062a\u0645\u064a\u064a\u0632 \u0639\u0645\u0644\u0627\u0626\u0643 \u0627\u0644\u0623\u0643\u062b\u0631 \u0646\u0634\u0627\u0637\u064b\u0627 \u0628\u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u0645\u0643\u0627\u0641\u0622\u062a \u0648\u0627\u0644\u0639\u0631\u0648\u0636 \u0627\u0644\u062e\u0627\u0635\u0651\u0629 \u0648\u063a\u064a\u0631\u0647\u0627\u060c \u0644\u062a\u0636\u0645\u0646 \u0648\u062c\u0648\u062f\u0647\u0645 \u0648\u062f\u0639\u0645\u0647\u0645 \u0627\u0644\u062f\u0627\u0626\u0645.<\/span><\/p>\n

\u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 VS \u0631\u062d\u0644\u0629 \u0627\u0644\u0645\u0634\u062a\u0631\u064a<\/span><\/h2>\n
\"\u0631\u062d\u0644\u0629
\u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 VS \u0631\u062d\u0644\u0629 \u0627\u0644\u0645\u0634\u062a\u0631\u064a<\/figcaption><\/figure>\n

\u0623\u0647\u0645\u064a\u0629 \u0645\u0639\u0631\u0641\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/span><\/h2>\n

 <\/p>\n

\u0643\u0644\u0651\u0645\u0627 \u062a\u0645\u0639\u0651\u0646\u062a \u0641\u064a \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0639\u0645\u0644\u0627\u0626\u0643 \u0623\u0643\u062b\u0631 \u0648\u062a\u0648\u0642\u0651\u0639\u062a \u062e\u0637\u0648\u0627\u062a\u0647\u0645 \u0627\u0644\u0644\u0651\u0627\u062d\u0642\u0629\u060c \u0633\u0627\u0639\u062f\u0643 \u0647\u0630\u0627 \u0627\u0644\u0623\u0645\u0631 \u0641\u064a \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u062f\u0642\u064a\u0642 \u0644\u062a\u062d\u0633\u064a\u0646 \u062e\u062f\u0645\u062a\u0643 \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a \u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644. \u064a\u0623\u062a\u064a \u0641\u0647\u0645 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0639 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0641\u0648\u0627\u0626\u062f \u0627\u0644\u062a\u064a \u062a\u0639\u0648\u062f \u0639\u0644\u0649 \u0634\u0631\u0643\u062a\u0643 \u0648\u0639\u0645\u0644\u0643 \u0648\u062a\u0633\u0627\u0639\u062f \u0641\u064a \u062a\u0647\u064a\u0626\u0629 \u0645\u0633\u062a\u0646\u062f \u0627\u0644\u0639\u0631\u0636 \u0627\u0644\u0623\u0641\u0636\u0644 (Copy Document) \u0644\u0644\u0641\u0631\u064a\u0642.<\/span><\/p>\n

\u0623\u0647\u0645 \u0641\u0648\u0627\u0626\u062f \u0641\u0647\u0645 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644:<\/b><\/p>\n