{"id":25879,"date":"2024-02-17T11:57:00","date_gmt":"2024-02-17T09:57:00","guid":{"rendered":"https:\/\/uxwritingar.com\/staging\/?p=25879"},"modified":"2025-08-11T10:34:13","modified_gmt":"2025-08-11T07:34:13","slug":"%d8%a3%d9%87%d9%85-%d8%a7%d9%84%d9%85%d8%b9%d9%84%d9%88%d9%85%d8%a7%d8%aa-%d8%b9%d9%86-%d8%aa%d8%ac%d8%b1%d8%a8%d8%a9-%d8%af%d8%b1%d8%a7%d8%b3%d8%a9-%d8%a7%d9%84%d8%b9%d9%85%d9%8a%d9%84","status":"publish","type":"post","link":"https:\/\/uxwritingar.com\/staging\/customer-experience\/25879\/","title":{"rendered":"\u0623\u0647\u0645 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0639\u0646 \u062a\u062c\u0631\u0628\u0629 \u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0639\u0645\u064a\u0644"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u0644\u0646\u0641\u0631\u0636 \u0623\u0646 \u0644\u062f\u064a\u0646\u0627 \u0634\u0631\u0643\u062a\u0627\u0646\u060c \u0627\u0644\u0634\u0631\u0643\u0629 X \u0648\u0627\u0644\u0634\u0631\u0643\u0629 Y\u060c 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\u0627\u0644\u0645\u0648\u0642\u0641.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u0623\u0647\u0645\u064a\u0629 \u062a\u062c\u0631\u0628\u0629 \u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/span><\/h2>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_25973\" aria-describedby=\"caption-attachment-25973\" style=\"width: 2560px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-25973 size-full\" src=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/02\/\u062a\u062c\u0631\u0628\u0629-\u062f\u0631\u0627\u0633\u0629-\u0627\u0644\u0639\u0645\u064a\u0644-2-scaled.jpg\" alt=\"\u0644\u0645\u0627\u0630\u0627 \u062a\u062c\u0631\u0628\u0629 \u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0647\u0645\u0629\u061f\" width=\"2560\" height=\"1543\" srcset=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/02\/\u062a\u062c\u0631\u0628\u0629-\u062f\u0631\u0627\u0633\u0629-\u0627\u0644\u0639\u0645\u064a\u0644-2-scaled.jpg 2560w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/02\/\u062a\u062c\u0631\u0628\u0629-\u062f\u0631\u0627\u0633\u0629-\u0627\u0644\u0639\u0645\u064a\u0644-2-300x181.jpg 300w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/02\/\u062a\u062c\u0631\u0628\u0629-\u062f\u0631\u0627\u0633\u0629-\u0627\u0644\u0639\u0645\u064a\u0644-2-1024x617.jpg 1024w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/02\/\u062a\u062c\u0631\u0628\u0629-\u062f\u0631\u0627\u0633\u0629-\u0627\u0644\u0639\u0645\u064a\u0644-2-768x463.jpg 768w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/02\/\u062a\u062c\u0631\u0628\u0629-\u062f\u0631\u0627\u0633\u0629-\u0627\u0644\u0639\u0645\u064a\u0644-2-1536x926.jpg 1536w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/02\/\u062a\u062c\u0631\u0628\u0629-\u062f\u0631\u0627\u0633\u0629-\u0627\u0644\u0639\u0645\u064a\u0644-2-2048x1235.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><figcaption id=\"caption-attachment-25973\" class=\"wp-caption-text\">\u0644\u0645\u0627\u0630\u0627 \u062a\u062c\u0631\u0628\u0629 \u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0647\u0645\u0629\u061f<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">\u062a\u064f\u0639\u064e\u062f\u0651 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0623\u0645\u0631\u064b\u0627 \u0645\u0647\u0645\u064b\u0627 \u062c\u062f\u064b\u0627 \u0644\u0623\u0646 \u0643\u0644 \u0645\u0648\u0642\u0641 \u062d\u0627\u0635\u0644 \u0628\u064a\u0646 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0627\u0644\u0634\u0631\u0643\u0629 \u0645\u0647\u0645\u0627 \u0643\u0627\u0646 \u0635\u063a\u064a\u0631\u064b\u0627\u060c \u0642\u0627\u062f\u0631\u064c \u0639\u0644\u0649 \u062c\u0639\u0644 \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u062c\u064a\u062f\u0629 \u0628\u064a\u0646\u0647\u0645\u0627\u060c \u0623\u0648 \u0625\u062a\u0644\u0627\u0641\u0647\u0627 \u0628\u0628\u0633\u0627\u0637\u0629. \u0647\u0646\u0627\u0643 \u062e\u064a\u0637\u064c \u0645\u062a\u064a\u0646 \u064a\u0635\u0644 \u0628\u064a\u0646 \u0634\u0639\u0648\u0631 \u0627\u0644\u0639\u0645\u064a\u0644 \u062a\u062c\u0627\u0647 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0648\u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0647 \u0648\u0643\u0633\u0628 <\/span><a href=\"https:\/\/uxwritingar.com\/staging\/customer-experience\/20686\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u064a\u0644<\/span><\/a><span style=\"font-weight: 400;\"> \u0645\u062f\u0649 \u0627\u0644\u062d\u064a\u0627\u0629.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0623\u0635\u0628\u062d \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u064a\u0648\u0645 \u0647\u0648 \u0627\u0644\u0630\u064a \u064a\u062a\u062d\u0643\u0651\u0645 \u0628\u0645\u0633\u062a\u0642\u0628\u0644 \u0627\u0644\u0634\u0631\u0643\u0627\u062a\u060c \u0648\u0644\u064a\u0633 \u0623\u0635\u062d\u0627\u0628\u0647\u0627\u060c \u0648\u0643\u0644 \u0630\u0644\u0643 \u0628\u0641\u0636\u0644 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a. \u0628\u0628\u0633\u0627\u0637\u0629\u060c \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0623\u064a \u0645\u064f\u0646\u062a\u064e\u062c\u060c \u0647\u0646\u0627\u0643 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u062e\u064a\u0627\u0631\u0627\u062a \u0623\u0645\u0627\u0645 \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u0648\u0644\u064a\u0633 \u0639\u0644\u064a\u0647 \u0625\u0644\u0651\u0627 \u0627\u0644\u062a\u0642\u0635\u0651\u064a \u0648\u0627\u0644\u0628\u062d\u062b \u0628\u064a\u0646 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u0627\u062e\u062a\u064a\u0627\u0631 \u0628\u064a\u0646\u0647\u0627\u060c \u062f\u0648\u0646 \u0623\u064a \u062a\u062f\u062e\u0651\u0644 \u062e\u0627\u0631\u062c\u064a\u060c \u0644\u0630\u0627 \u0641\u0625\u0646\u0647 \u0627\u0644\u0645\u0633\u064a\u0637\u0631 \u062d\u0631\u0641\u064a\u064b\u0627.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0623\u0636\u0641 \u0625\u0644\u0649 \u0630\u0644\u0643\u060c \u0647\u0646\u0627\u0643 \u0645\u064a\u0632\u0629 \u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u062a\u0641\u0631\u0636\u0647\u0627 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u0633\u0627\u062d\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0641\u0627\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u062a\u064a \u062a\u0642\u062f\u0651\u0645 \u062a\u062c\u0631\u0628\u0629 \u0639\u0645\u064a\u0644 \u0645\u0645\u064a\u0632\u0629\u060c \u0647\u064a \u0627\u0644\u062a\u064a \u062a\u062f\u062e\u0644 \u0645\u0636\u0645\u0627\u0631 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629. \u0648\u0641\u0642\u064b\u0627 <\/span><a href=\"https:\/\/www.zendesk.com\/blog\/why-companies-should-invest-in-the-customer-experience\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u0644\u062a\u0642\u0631\u064a\u0631 \u0634\u0631\u0643\u0629 Zendesk \u0627\u0644\u0642\u0627\u0626\u0645 \u062d\u0648\u0644 \u062a\u0648\u062c\u0647\u0627\u062a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CX Trends)<\/span><\/a><span style=\"font-weight: 400;\">\u060c \u0627\u0634\u062a\u0631\u0649 60% \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0645\u0646 \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u0642\u0637 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u062a\u064a \u062a\u0648\u0642\u0639\u0648\u0627 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u064a\u0647\u0627\u060c \u0623\u064a \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 &#8220;\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621&#8221;. \u0643\u0645\u0627 \u064a\u0634\u064a\u0631 <\/span><a href=\"https:\/\/www.zendesk.com\/blog\/why-companies-should-invest-in-the-customer-experience\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u062a\u0642\u0631\u064a\u0631 \u0622\u062e\u0631 \u062d\u0648\u0644 Zendesk \u062d\u0648\u0644 \u062a\u0648\u062c\u0647\u0627\u062a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/span><\/a><span style=\"font-weight: 400;\"> \u0625\u0646 73% \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u064a\u0630\u0647\u0628\u0648\u0646 \u0644\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0628\u062f\u0644\u064b\u0627 \u0645\u0646 \u0639\u0645\u0644\u0627\u0621 \u0628\u0639\u062f \u0639\u062f\u0651\u0629 \u062a\u062c\u0627\u0631\u0628 \u0633\u064a\u0626\u0629\u060c \u0644\u0630\u0627 \u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u0625\u0639\u0637\u0627\u0621 \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0629 \u0644\u062a\u062c\u0631\u0628\u0629 \u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0639\u0645\u064a\u0644.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u0637\u064f\u0631\u064f\u0642 \u0642\u064a\u0627\u0633 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u064a\u0633\u0627\u0639\u062f\u0643 \u0642\u064a\u0627\u0633 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0639\u0644\u0649 \u062c\u0645\u0639 \u0628\u064a\u0627\u0646\u0627\u062a \u062a\u0645\u0643\u0651\u0646\u0643 \u0645\u0646 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u062a\u062c\u0631\u0628\u0629 \u0639\u0645\u0644\u0627\u0621 \u0645\u062b\u0627\u0644\u064a\u0651\u0629\u060c \u0648\u0623\u0647\u0645 \u0647\u0630\u0647 \u0637\u0651\u064f\u0631\u064f\u0642 \u0627\u0644\u0642\u064a\u0627\u0633:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>\u0625\u062c\u0631\u0627\u0621 <\/b><a href=\"https:\/\/uxwritingar.com\/staging\/content-design\/25493\" target=\"_blank\" rel=\"noopener\"><b>\u0623\u0628\u062d\u0627\u062b \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645<\/b><\/a><b>: <\/b><span style=\"font-weight: 400;\">\u0625\u062d\u062f\u0649 \u0623\u0643\u062b\u0631 \u0627\u0644\u0637\u0651\u064f\u0631\u064f\u0642 \u0641\u0639\u0627\u0644\u064a\u0651\u0629\u060c \u0644\u0623\u0646\u0643 \u062a\u062d\u0635\u0644 \u0639\u0644\u0649 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0631\u064a\u062f\u0647\u0627 \u0645\u0646 \u0627\u0644\u0645\u064e\u0635\u062f\u0631 \u0645\u0628\u0627\u0634\u0631\u0629\u064b. \u064a\u0645\u0643\u0646\u0643 \u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u0623\u0628\u062d\u0627\u062b \u0645\u0646 \u062e\u0644\u0627\u0644 \u062c\u0645\u0639 \u0627\u0644\u0622\u0631\u0627\u0621 \u062d\u0648\u0644 \u0646\u0642\u0627\u0637 \u0645\u062d\u062f\u062f\u0629 \u0645\u0647\u0645\u0629 \u0645\u0646 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u0648\u062a\u0648\u0642\u0639\u0627\u062a\u0647\u0645 \u0639\u0645\u0648\u0645\u064b\u0627\u060c \u0644\u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u0633\u062a\u062a\u062e\u0630\u0647\u0627 \u0634\u0631\u0643\u062a\u0643 \u0641\u064a \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0645\u064f\u0642\u0628\u0644\u0629. \u0647\u0646\u0627\u0643 \u0639\u062f\u0629 \u0645\u0642\u0627\u064a\u064a\u0633 \u0631\u0642\u0645\u064a\u0629 \u0644\u0642\u064a\u0627\u0633 \u0623\u0628\u062d\u0627\u062b \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645:<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u062f\u0631\u062c\u0629 <\/span><a href=\"https:\/\/uxwritingar.com\/staging\/customer-experience\/20875\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u0631\u0650\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/span><\/a><span style=\"font-weight: 400;\"> (CSAT).<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0635\u0627\u0641\u064a \u0646\u0642\u0627\u0637 \u0627\u0644\u062a\u0631\u0648\u064a\u062c (NPS).<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u062f\u0631\u062c\u0629 \u062c\u0647\u062f \u0627\u0644\u0639\u0645\u064a\u0644 (CES).<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0627\u0644\u0623\u062e\u0631\u0649 (KPIs).<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><b>\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633: <\/b><span style=\"font-weight: 400;\">\u064a\u064f\u0639\u0637\u064a\u0643 \u0647\u0630\u0627 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0641\u0643\u0631\u0629 \u0639\u0646 \u0623\u0646\u0645\u0627\u0637 \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u0648\u0627\u0644\u0633\u0644\u0628\u064a\u0629 \u0641\u064a\u0645\u0627 \u064a\u062a\u0639\u0644\u0651\u0642 \u0628\u0634\u0631\u0643\u062a\u0643\u060c \u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0646\u0642\u0627\u0637 \u0636\u0639\u0641 \u0639\u0645\u0644\u0627\u0626\u0643\u060c \u0648\u0643\u064a\u0641\u064a\u0629 \u062a\u0641\u0627\u0639\u0644\u0647\u0645 \u0645\u0639 \u0639\u0645\u0644\u0643. \u0647\u0630\u0627 \u0645\u0627 \u064a\u0633\u0627\u0639\u062f \u0641\u064a \u0625\u064a\u062c\u0627\u062f \u0627\u0644\u0637\u064f\u0631\u064f\u0642 \u0627\u0644\u0644\u0627\u0632\u0645\u0629 \u0644\u0644\u0642\u064a\u0627\u0645 \u0628\u0627\u0644\u062a\u062d\u0633\u064a\u0646\u0627\u062a \u0639\u0644\u0649 \u062a\u062c\u0631\u0628\u0629 \u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0639\u0645\u064a\u0644.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0628\u0639\u0636 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u064f\u0645\u0643\u0646\u0643 \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u064a\u0647\u0627:<\/span><\/p>\n<figure id=\"attachment_25974\" aria-describedby=\"caption-attachment-25974\" style=\"width: 2560px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-25974 size-full\" src=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/02\/\u062a\u062c\u0631\u0628\u0629-\u062f\u0631\u0627\u0633\u0629-\u0627\u0644\u0639\u0645\u064a\u0644-3-scaled.jpg\" alt=\"\u0628\u064a\u0627\u0646\u0627\u062a \u0642\u064a\u0627\u0633 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\" width=\"2560\" height=\"1537\" srcset=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/02\/\u062a\u062c\u0631\u0628\u0629-\u062f\u0631\u0627\u0633\u0629-\u0627\u0644\u0639\u0645\u064a\u0644-3-scaled.jpg 2560w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/02\/\u062a\u062c\u0631\u0628\u0629-\u062f\u0631\u0627\u0633\u0629-\u0627\u0644\u0639\u0645\u064a\u0644-3-300x180.jpg 300w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/02\/\u062a\u062c\u0631\u0628\u0629-\u062f\u0631\u0627\u0633\u0629-\u0627\u0644\u0639\u0645\u064a\u0644-3-1024x615.jpg 1024w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/02\/\u062a\u062c\u0631\u0628\u0629-\u062f\u0631\u0627\u0633\u0629-\u0627\u0644\u0639\u0645\u064a\u0644-3-768x461.jpg 768w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/02\/\u062a\u062c\u0631\u0628\u0629-\u062f\u0631\u0627\u0633\u0629-\u0627\u0644\u0639\u0645\u064a\u0644-3-1536x922.jpg 1536w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/02\/\u062a\u062c\u0631\u0628\u0629-\u062f\u0631\u0627\u0633\u0629-\u0627\u0644\u0639\u0645\u064a\u0644-3-2048x1229.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><figcaption id=\"caption-attachment-25974\" class=\"wp-caption-text\">\u0628\u064a\u0627\u0646\u0627\u062a \u0642\u064a\u0627\u0633 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645<\/figcaption><\/figure>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0645\u0639\u062f\u0651\u0644 \u0627\u0644\u0627\u0633\u062a\u0646\u0632\u0627\u0641 (Churn Rates): \u0627\u0644\u0630\u064a \u064a\u0634\u064a\u0631 \u0625\u0644\u0649 \u0627\u0644\u062d\u062f\u0651 \u0627\u0644\u0630\u064a \u064a\u062a\u0648\u0642\u0641 \u0639\u0646\u062f\u0647 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0646 \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0627\u0644\u0634\u0631\u0643\u0629 \u062e\u0644\u0627\u0644 \u0641\u062a\u0631\u0629 \u0632\u0645\u0646\u064a\u0629 \u0645\u0639\u064a\u0646\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u062f\u0651\u0627\u0626\u0645\u0629 (CLV): \u062a\u0639\u0646\u064a \u062a\u0648\u0642\u0651\u0639 \u0635\u0627\u0641\u064a \u0627\u0644\u0631\u0651\u0628\u062d \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0646\u0638\u0631 \u0641\u064a \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629 \u0627\u0644\u062f\u0627\u0626\u0645\u0629 \u0645\u0639 \u0647\u0630\u0627 \u0627\u0644\u0639\u0645\u064a\u0644.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0644\u0627\u0632\u0645 \u0644\u0644\u062d\u0644\u0651 (Time-to-resolution): \u064a\u0642\u064a\u0633 \u0648\u0642\u062a \u0627\u0644\u062d\u0644 \u0645\u062a\u0648\u0633\u0637 \u200b\u200b\u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0630\u064a \u064a\u0633\u062a\u063a\u0631\u0642\u0647 \u0641\u0631\u064a\u0642 <strong>\u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/strong> \u0644\u062d\u0644 \u0623\u064a \u0645\u0634\u0643\u0644\u0629 \u062a\u062a\u0639\u0644\u0642 \u0628\u0627\u0644\u0639\u0645\u064a\u0644.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><b>\u0625\u062c\u0631\u0627\u0621 <\/b><a href=\"https:\/\/uxwritingar.com\/staging\/user-experience\/21069\" target=\"_blank\" rel=\"noopener\"><b>\u0627\u062e\u062a\u0628\u0627\u0631 A\/B<\/b><\/a><b>:<\/b><span style=\"font-weight: 400;\"> \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u060c \u064a\u064f\u0631\u0633\u0644 <\/span><a href=\"https:\/\/uxwritingar.com\/staging\/user-experience\/18744\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u0645\u0635\u0645\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645<\/span><\/a><span style=\"font-weight: 400;\"> \u0646\u0633\u062e\u062a\u064a\u0646 \u0623\u0648 \u0625\u0635\u062f\u0627\u0631\u064a\u0646 \u00a0\u0645\u0646 <a href=\"https:\/\/uxwritingar.com\/staging\/user-interface\/17960\" target=\"_blank\" rel=\"noopener\">\u0627\u0644\u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0623\u0648\u0644\u064a<\/a> \u0644\u0644\u0645\u062d\u062a\u0648\u0649 \u0623\u0648 \u0627\u0644\u0646\u0635\u0651 \u0627\u0644\u0631\u0642\u0645\u064a \u0627\u0644\u0630\u064a \u064a\u0639\u062a\u0645\u062f \u0639\u0644\u064a\u0647 \u0627\u0644\u0639\u0645\u064a\u0644 \u0641\u064a \u0631\u062d\u0644\u062a\u0647\u060c \u0633\u0648\u0627\u0621 \u0643\u0627\u0646\u062a \u0635\u0641\u062d\u0629 \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0623\u0648 \u063a\u064a\u0631\u0647\u0627 (\u064a\u064f\u0645\u0643\u0646 \u0623\u0646 \u064a\u0634\u0645\u0644 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0623\u0643\u062b\u0631 \u0645\u0646 \u0646\u0648\u0639 \u0648\u0627\u062d\u062f \u0645\u0646 \u0627\u0644\u0645\u062d\u062a\u0648\u0649)\u060c \u064a\u064f\u0631\u0633\u064e\u0644 \u0625\u0644\u0649 \u0634\u0631\u064a\u062d\u062a\u064a\u0646 \u0645\u062e\u062a\u0644\u0641\u062a\u064a\u0646 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u0630\u0627\u062a \u0627\u0644\u0648\u0642\u062a\u060c \u0644\u0630\u0644\u0643 \u0644\u062a\u062d\u062f\u064a\u062f \u0623\u064a \u0645\u0646 \u0627\u0644\u0646\u0633\u062e\u062a\u064a\u0646 \u0642\u062f \u062d\u0642\u0642 \u0623\u062f\u0627\u0621\u064b \u0623\u0641\u0636\u0644.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>\u0625\u062c\u0631\u0627\u0621 \u0645\u0642\u0627\u0628\u0644\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (User Interview):<\/b><span style=\"font-weight: 400;\"> \u062a\u0648\u0641\u0631 \u0647\u0630\u0647 \u0627\u0644\u0645\u0642\u0627\u0628\u0644\u0627\u062a \u0641\u0647\u0645\u064b\u0627 \u0623\u0641\u0636\u0644 \u0644\u0623\u0641\u0643\u0627\u0631 \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u0645\u0646 \u062e\u0644\u0627\u0644 \u0637\u0631\u062d \u0631\u0623\u064a\u0647 \u0628\u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a\u060c \u0646\u0642\u0627\u0637 \u0636\u0639\u0641\u0647\u0627\u060c \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u062a\u0645\u0646\u0649 \u0627\u0644\u0639\u0645\u064a\u0644 \u0644\u0648 \u0623\u0646\u0647\u0627 \u0645\u0648\u062c\u0648\u062f\u0629\u060c \u0647\u0643\u0630\u0627 \u062a\u0641\u0647\u0645 \u0627\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0634\u0643\u0644 \u0623\u0641\u0636\u0644 \u0648\u062a\u0639\u0645\u0644 \u0639\u0644\u0649 \u0627\u0644\u062a\u062d\u0633\u064a\u0646\u0627\u062a.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0644\u0639\u0628 <\/span><b>\u0645\u0648\u0638\u0641\u0648 \u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/b><span style=\"font-weight: 400;\"> \u0641\u064a \u0634\u0631\u0643\u062a\u0643 \u0623\u064a\u0636\u064b\u0627 \u062f\u0648\u0631\u064b\u0627 \u0641\u064a \u0641\u0647\u0645 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647\u0645\u060c \u0643\u0648\u0646\u0647\u0645 \u064a\u062a\u0641\u0627\u0639\u0644\u0648\u0646 \u0645\u0639\u0647\u0645 \u064a\u0648\u0645\u064a\u064b\u0627.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">\u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0648\u0638\u0641<\/span><\/h2>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_25975\" aria-describedby=\"caption-attachment-25975\" style=\"width: 2560px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-25975 size-full\" src=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/02\/\u062a\u062c\u0631\u0628\u0629-\u062f\u0631\u0627\u0633\u0629-\u0627\u0644\u0639\u0645\u064a\u0644-4-scaled.jpg\" alt=\"\u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0648\u0638\u0641\" width=\"2560\" height=\"1533\" srcset=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/02\/\u062a\u062c\u0631\u0628\u0629-\u062f\u0631\u0627\u0633\u0629-\u0627\u0644\u0639\u0645\u064a\u0644-4-scaled.jpg 2560w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/02\/\u062a\u062c\u0631\u0628\u0629-\u062f\u0631\u0627\u0633\u0629-\u0627\u0644\u0639\u0645\u064a\u0644-4-300x180.jpg 300w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/02\/\u062a\u062c\u0631\u0628\u0629-\u062f\u0631\u0627\u0633\u0629-\u0627\u0644\u0639\u0645\u064a\u0644-4-1024x613.jpg 1024w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/02\/\u062a\u062c\u0631\u0628\u0629-\u062f\u0631\u0627\u0633\u0629-\u0627\u0644\u0639\u0645\u064a\u0644-4-768x460.jpg 768w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/02\/\u062a\u062c\u0631\u0628\u0629-\u062f\u0631\u0627\u0633\u0629-\u0627\u0644\u0639\u0645\u064a\u0644-4-1536x920.jpg 1536w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/02\/\u062a\u062c\u0631\u0628\u0629-\u062f\u0631\u0627\u0633\u0629-\u0627\u0644\u0639\u0645\u064a\u0644-4-2048x1226.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><figcaption id=\"caption-attachment-25975\" class=\"wp-caption-text\">\u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0648\u0638\u0641<\/figcaption><\/figure>\n<h2><span style=\"font-weight: 400;\">\u0625\u062f\u0627\u0631\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 (CXM)<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u064a\u064f\u0645\u0643\u0646\u0643 \u0627\u0639\u062a\u0628\u0627\u0631<strong> \u0625\u062f\u0627\u0631\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 (CXM)\u061b <\/strong>\u0643\u0623\u0646\u0647\u0627 \u0627\u0644\u0645\u064a\u0643\u0627\u0646\u064a\u0643\u064a \u0627\u0644\u0630\u064a \u0633\u064a\u0641\u062d\u0635 \u0633\u064a\u0651\u0627\u0631\u062a\u0643 \u0648\u064a\u062d\u062f\u062f \u0627\u0644\u0645\u0634\u0627\u0643\u0644 \u0641\u064a\u0647\u0627 \u0648\u064a\u062d\u0644\u0651\u0647\u0627\u060c \u0648\u064a\u062d\u0633\u0651\u0646\u0647\u0627 \u0623\u064a\u0636\u064b\u0627. \u0647\u0643\u0630\u0627 \u0647\u064a \u0625\u062f\u0627\u0631\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0634\u0631\u0643\u0627\u062a\u060c \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0642\u064a\u0627\u0633 \u0648\u062a\u062d\u0644\u064a\u0644 \u0648\u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0630\u0644\u0643 \u0628\u0627\u0644\u0627\u0637\u0644\u0627\u0639 \u0639\u0644\u0649 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0623\u0643\u0645\u0644\u0647\u0627 \u0645\u0639 \u0627\u0644\u0634\u0631\u0643\u0629\u060c \u062a\u062d\u062f\u064a\u062f \u0646\u0642\u0627\u0637 \u0627\u0644\u0636\u0639\u0641\u060c \u062b\u0645 \u062d\u0644\u0651\u0647\u0627 \u0644\u062a\u0639\u0632\u064a\u0632 \u062a\u0641\u0627\u0639\u0644\u0627\u062a\u0647\u0645.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u062a\u0642\u062f\u0645 \u0625\u062f\u0627\u0631\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0641\u0647\u0645\u064b\u0627 \u0623\u0639\u0645\u0642 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u062a\u062d\u0644\u064a\u0644\u0647\u0627 \u0648\u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u062a\u0637\u0644\u0651\u0639\u0627\u062a \u0648\u0641\u0647\u0645 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0627\u0633\u062a\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a\u060c \u0643\u0645\u0627 \u0623\u0646\u0647\u0627 \u062a\u0633\u0627\u0647\u0645 \u0641\u064a \u062a\u0637\u0648\u064a\u0631 \u062e\u0631\u064a\u0637\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 (\u062a\u0645\u062b\u0651\u0644 \u062e\u0631\u064a\u0637\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u0631\u0627\u062d\u0644 \u0627\u0644\u062a\u064a \u064a\u0645\u0631\u0651 \u0628\u0647\u0627 \u0647\u0630\u0627 \u0627\u0644\u0639\u0645\u064a\u0644 \u062e\u0644\u0627\u0644 \u0639\u0644\u0627\u0642\u062a\u0647 \u0645\u0639 \u0627\u0644\u0634\u0631\u0643\u0629) \u0648<a href=\"https:\/\/uxwritingar.com\/staging\/customer-experience\/20593\" target=\"_blank\" rel=\"noopener\">\u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a>.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u0645\u0641\u0647\u0648\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0646\u0627\u062c\u062d\u0629 \u0648\u0627\u0644\u0641\u0627\u0634\u0644\u0629<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u0645\u062a\u0649 \u0646\u0642\u0648\u0644 \u0623\u0646 \u0627\u0644\u0634\u0631\u0643\u0629 \u062a\u0647\u062a\u0645\u0651 \u0628\u0646\u062c\u0627\u062d \u062a\u062c\u0631\u0628\u0629 \u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0645\u062a\u0649 \u064a\u062a\u0628\u064a\u0651\u0646 \u0623\u0646\u0647\u0627 \u0644\u0627 \u062a\u0643\u062a\u0631\u062b\u061f \u0627\u0644\u062c\u0648\u0627\u0628: \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0633\u062a\u062e\u062f\u0645\u0647\u0627 \u0627\u0644\u0634\u0631\u0643\u0629 \u0641\u064a \u0633\u0628\u064a\u0644 \u0627\u0644\u0648\u0635\u0648\u0644 \u0648\u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0631\u0627\u062d\u062a\u0647\u060c \u064a\u062a\u0648\u0636\u0651\u062d \u0627\u0644\u0641\u0631\u0642:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u062a\u0624\u062f\u064a \u0625\u0644\u0649 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0646\u0627\u062c\u062d\u0629<\/span><\/h3>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_25976\" aria-describedby=\"caption-attachment-25976\" style=\"width: 2560px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-25976 size-full\" src=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/02\/\u062a\u062c\u0631\u0628\u0629-\u062f\u0631\u0627\u0633\u0629-\u0627\u0644\u0639\u0645\u064a\u0644-5-scaled.jpg\" alt=\"\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u062a\u0624\u062f\u064a \u0625\u0644\u0649 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0646\u0627\u062c\u062d\u0629\" width=\"2560\" height=\"1543\" srcset=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/02\/\u062a\u062c\u0631\u0628\u0629-\u062f\u0631\u0627\u0633\u0629-\u0627\u0644\u0639\u0645\u064a\u0644-5-scaled.jpg 2560w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/02\/\u062a\u062c\u0631\u0628\u0629-\u062f\u0631\u0627\u0633\u0629-\u0627\u0644\u0639\u0645\u064a\u0644-5-300x181.jpg 300w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/02\/\u062a\u062c\u0631\u0628\u0629-\u062f\u0631\u0627\u0633\u0629-\u0627\u0644\u0639\u0645\u064a\u0644-5-1024x617.jpg 1024w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/02\/\u062a\u062c\u0631\u0628\u0629-\u062f\u0631\u0627\u0633\u0629-\u0627\u0644\u0639\u0645\u064a\u0644-5-768x463.jpg 768w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/02\/\u062a\u062c\u0631\u0628\u0629-\u062f\u0631\u0627\u0633\u0629-\u0627\u0644\u0639\u0645\u064a\u0644-5-1536x926.jpg 1536w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2024\/02\/\u062a\u062c\u0631\u0628\u0629-\u062f\u0631\u0627\u0633\u0629-\u0627\u0644\u0639\u0645\u064a\u0644-5-2048x1235.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><figcaption id=\"caption-attachment-25976\" class=\"wp-caption-text\">\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u062a\u0624\u062f\u064a \u0625\u0644\u0649 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0646\u0627\u062c\u062d\u0629<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">\u062a\u062a\u0648\u0636\u0651\u062d \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0646\u0627\u062c\u062d\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0631\u062a\u064a\u0627\u062d\u0647 \u0648\u0634\u0639\u0648\u0631\u0647 \u0628\u0633\u0647\u0648\u0644\u0629 \u062a\u062d\u0642\u064a\u0642 \u0623\u0647\u062f\u0627\u0641\u0647 \u0645\u0639 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0633\u0644\u0627\u0644\u0629 \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639\u0643 \u0641\u064a \u0643\u0644 \u0645\u0631\u0629. \u0623\u0647\u0645 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0641\u064a \u0633\u0628\u064a\u0644 \u0646\u062c\u0627\u062d \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>\u0633\u0647\u0648\u0644\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 (\u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u0645\u0633\u0627\u0639\u062f\u0629 \u0627\u0644\u0630\u0627\u062a\u064a\u0629 \u0633\u0647\u0644\u0629 \u0627\u0644\u0648\u0635\u0648\u0644): <\/b><span style=\"font-weight: 400;\">\u0639\u0646\u062f\u0645\u0627 \u062a\u062f\u0639\u0645 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u062e\u064a\u0627\u0631\u0627\u062a \u0633\u0647\u0644\u0629 \u0644\u062d\u0644\u0651 \u0645\u0634\u0627\u0643\u0644 \u0627\u0644\u0639\u0645\u0644 &#8211; \u0645\u062b\u0644 \u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0634\u0627\u0626\u0639\u0629 \u0648\u063a\u064a\u0631\u0647\u0627 &#8211; \u0628\u062f\u0648\u0646 \u0625\u062c\u0628\u0627\u0631 \u0627\u0644\u0639\u0645\u064a\u0644 \u0639\u0644\u0649 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0644\u0623\u062e\u0630 \u0627\u0644\u0645\u0633\u0627\u0639\u062f\u0629\u060c \u0641\u0623\u0646\u062a \u062a\u0633\u0627\u0647\u0645 \u0641\u064a \u062a\u062d\u0642\u064a\u0642 \u0631\u0636\u0627\u0647.<\/span><\/li>\n<li style=\"font-weight: 400;\"><strong>\u0625\u0631\u0633\u0627\u0644 \u0631\u0633\u0627\u0626\u0644 \u0627\u0633\u062a\u0628\u0627\u0642\u064a\u0629: <\/strong><span style=\"font-weight: 400;\">\u0633\u0648\u0627\u0621 \u0643\u0627\u0646\u062a \u062a\u062e\u0635 \u0645\u0634\u0643\u0644\u0627\u062a \u0648\u0627\u0636\u062d\u0629 \u0623\u0648 \u063a\u064a\u0631 \u0648\u0627\u0636\u062d\u0629\u060c \u0645\u0646 \u0627\u0644\u062a\u0635\u0631\u0651\u0641\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062c\u0639\u0644\u0647 \u064a\u0634\u0639\u0631 \u0628\u0642\u064a\u0645\u062a\u0647 \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0634\u0631\u0643\u0629\u060c \u064a\u0624\u0645\u0646 \u0623\u0646\u0647\u0627 \u062a\u0636\u0639\u0647 \u0641\u064a \u0642\u0627\u0626\u0645\u0629 \u062a\u0641\u0636\u064a\u0644\u0627\u062a\u0647\u0627.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>\u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u062f\u0639\u0645 \u0627\u0644\u0634\u0627\u0645\u0644 \u0644\u0644\u0639\u0645\u064a\u0644:<\/b><span style=\"font-weight: 400;\"> \u0633\u0648\u0627\u0621 \u0645\u0646 \u062c\u0647\u0629 \u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u0645\u0633\u0627\u0639\u062f\u0629 \u0628\u0623\u0641\u0636\u0644 \u0645\u0627 \u064a\u0645\u0643\u0646\u060c \u0623\u0648 \u062d\u062a\u0649 \u0648\u0642\u062a \u0627\u0644\u0627\u0646\u062a\u0638\u0627\u0631 \u0627\u0644\u0642\u0635\u064a\u0631\u060c \u0643\u0644 \u0630\u0644\u0643 \u064a\u0633\u0627\u0647\u0645 \u0641\u064a \u062a\u0639\u0632\u064a\u0632 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u0644\u062a\u062d\u0642\u064a\u0642 \u0630\u0644\u0643\u060c \u064a\u0643\u0648\u0646 \u0645\u062e\u062a\u0635 \u0627\u0644\u062f\u0639\u0645 \u0642\u0627\u062f\u0631\u064c \u0639\u0644\u0649 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0633\u0647\u0648\u0644\u0629 \u062a\u062c\u0639\u0644\u0647 \u0642\u0627\u062f\u0631\u064b\u0627 \u0639\u0644\u0649 \u0627\u0644\u062a\u0646\u0628\u0651\u0624 \u0628\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647.<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/uxwritingar.com\/staging\/user-experience\/18054\" target=\"_blank\" rel=\"noopener\"><b>\u0627\u0644\u062a\u062e\u0635\u064a\u0635 (Personalization)<\/b><\/a><b>: <\/b><span style=\"font-weight: 400;\">\u064a\u064f\u062d\u0628 \u0627\u0644\u0639\u0645\u064a\u0644 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0645\u0645\u064a\u0632\u064b\u0627\u060c \u0644\u0630\u0627 \u0645\u0646 \u0627\u0644\u0645\u0641\u064a\u062f \u0627\u0644\u0642\u064a\u0627\u0645 \u0628\u0625\u062c\u0631\u0627\u0621\u0627\u062a\u064d \u062a\u0634\u0639\u0631\u0647 \u0628\u0630\u0644\u0643\u060c \u0645\u062b\u0644 \u0625\u0631\u0633\u0627\u0644 \u0631\u0633\u0627\u0626\u0644 \u062a\u0648\u0635\u064a\u0629 \u062d\u0648\u0644 \u0645\u064f\u0646\u062a\u064e\u062c\u060c \u0623\u0648 \u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0627\u0644\u0645\u0648\u062c\u0647\u0629 \u0644\u0647 \u0628\u0627\u0633\u0645\u0647 \u0628\u0634\u0643\u0644 \u062e\u0627\u0635. \u0643\u0644\u0651 \u0630\u0644\u0643 \u064a\u0633\u0627\u0647\u0645 \u0641\u064a \u062a\u062c\u0631\u0628\u0629 \u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0646\u0627\u062c\u062d\u0629.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u062a\u0633\u0628\u0628 \u0641\u0634\u0644 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u0639\u0646\u062f\u0645\u0627 \u064a\u0634\u0639\u0631 \u0627\u0644\u0639\u0645\u064a\u0644 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\u0641\u064a \u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u0645\u0633\u0627\u0639\u062f\u0629 \u0623\u0648 \u0639\u062f\u0645 \u062a\u0648\u0627\u0641\u0631\u0647\u0627 \u0633\u064a\u0645\u0646\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0646 \u0625\u0643\u0645\u0627\u0644 \u0645\u0627 \u0628\u062f\u0624\u0648\u0627 \u0628\u0647 \u0628\u0623\u0646\u0641\u0633\u0647\u0645\u060c \u0645\u0645\u0627 \u064a\u062c\u0639\u0644\u0647\u0645 \u063a\u0627\u0636\u0628\u064a\u0646\u060c \u0648\u064a\u0646\u0641\u0631\u0648\u0646 \u0645\u0646 \u0627\u0644\u062e\u062f\u0645\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>\u0623\u0648\u0642\u0627\u062a \u0627\u0644\u0627\u0646\u062a\u0638\u0627\u0631 \u0627\u0644\u0637\u0648\u064a\u0644\u0629:<\/b><span style=\"font-weight: 400;\"> \u0627\u0644\u0627\u0646\u062a\u0638\u0627\u0631 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u062e\u062f\u0645\u0629 \u0623\u0645\u0631\u064c \u0645\u064f\u0632\u0639\u062c 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