{"id":21813,"date":"2023-10-31T09:25:41","date_gmt":"2023-10-31T07:25:41","guid":{"rendered":"https:\/\/uxwritingar.com\/staging\/?p=21813"},"modified":"2026-04-19T16:26:05","modified_gmt":"2026-04-19T14:26:05","slug":"%d8%a7%d9%84%d8%af%d9%84%d9%8a%d9%84-%d8%a7%d9%84%d8%b4%d8%a7%d9%85%d9%84-%d9%84%d8%a3%d8%b3%d8%a7%d8%b3%d9%8a%d8%a7%d8%aa-%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a9-%d8%a7%d9%84","status":"publish","type":"post","link":"https:\/\/uxwritingar.com\/staging\/resources\/21813\/","title":{"rendered":"\u0627\u0644\u062f\u0644\u064a\u0644 \u0627\u0644\u0634\u0627\u0645\u0644 \u0644\u0640 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0631\u0642\u0645\u064a (Digital Content Strategy)"},"content":{"rendered":"<p dir=\"rtl\" style=\"text-align: right;\"><span style=\"font-size: 16px;\">\u0627\u0644\u064a\u0648\u0645\u060c \u062a\u064f\u0639\u062a\u0628\u0631 \u0642\u0646\u0648\u0627\u062a \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0648\u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0647\u064a \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 &#8211; \u0648\u0623\u062d\u064a\u0627\u0646\u0627\u064b \u062a\u0643\u0648\u0646 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u0648\u062d\u064a\u062f\u0629 &#8211; \u0627\u0644\u062a\u064a \u064a\u062c\u062f \u0641\u064a\u0647\u0627 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0648\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u064a\u062a\u0641\u0627\u0639\u0644\u0648\u0646 \u0645\u0639\u0647\u0627 \u0639\u0644\u0649 \u062d\u0633\u0628 \u0645\u062f\u0649 \u0641\u0627\u0626\u062f\u062a\u0647\u0627 \u0644\u0647\u0645\u060c \u0648\u0639\u0644\u0649 \u0647\u0630\u0627 \u0627\u0644\u0623\u0633\u0627\u0633\u060c \u0623\u0635\u0628\u062d <a href=\"https:\/\/uxwritingar.com\/staging\/resources\/19858\" target=\"_blank\" rel=\"noopener\">\u0625\u0646\u0634\u0627\u0621 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649<\/a> \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u062c\u0632\u0621\u0627\u064b \u0623\u0633\u0627\u0633\u064a\u0627\u064b \u0645\u0646 \u0646\u062c\u0627\u062d \u0627\u0644\u0623\u0639\u0645\u0627\u0644. \u0644\u0645 \u064a\u0639\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0648\u0627\u0644\u0645\u0627\u0644 \u0644\u0644\u062e\u0631\u0648\u062c \u0628\u0642\u0637\u0639 \u0645\u062d\u062a\u0648\u0649 \u0641\u0631\u064a\u062f\u0629 \u0648\u0645\u0645\u064a\u0632\u0629 \u0647\u0648 \u0627\u0644\u0641\u0643\u0631\u0629 \u0627\u0644\u0623\u0647\u0645\u060c \u0628\u0644 \u0627\u0644\u0623\u0641\u0636\u0644 \u0625\u0646\u0634\u0627\u0621 \u0645\u062d\u062a\u0648\u0649 \u0643\u0627\u0645\u0644 \u0641\u0639\u0651\u0627\u0644 \u064a\u062f\u0641\u0639 \u0625\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0639\u0645\u0644 \u0639\u0644\u0649 \u062c\u0645\u064a\u0639 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0644\u0644\u0634\u0631\u0643\u0629. \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0645\u0642\u0627\u0644 \u062a\u062c\u062f \u062f\u0644\u064a\u0644\u0627\u064b \u0634\u0627\u0645\u0644\u0627\u064b \u0644\u0643\u0644 \u0645\u0627 \u062a\u0631\u064a\u062f \u0645\u0639\u0631\u0641\u062a\u0647 \u0639\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0631\u0642\u0645\u064a (Digital Content Strategy).<\/span><\/p>\n<h2><span style=\"font-size: 24px;\">\u0645\u0627 \u0647\u064a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0631\u0642\u0645\u064a (Digital Content Strategy)\u061f<\/span><\/h2>\n<figure id=\"attachment_36130\" aria-describedby=\"caption-attachment-36130\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\" wp-image-36130\" src=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2023\/10\/\u0645\u0641\u0647\u0648\u0645-\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629-\u0627\u0644\u0645\u062d\u062a\u0648\u0649-\u0627\u0644\u0631\u0642\u0645\u064a-300x169.jpg\" alt=\"\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0631\u0642\u0645\u064a\" width=\"600\" height=\"338\" srcset=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2023\/10\/\u0645\u0641\u0647\u0648\u0645-\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629-\u0627\u0644\u0645\u062d\u062a\u0648\u0649-\u0627\u0644\u0631\u0642\u0645\u064a-300x169.jpg 300w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2023\/10\/\u0645\u0641\u0647\u0648\u0645-\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629-\u0627\u0644\u0645\u062d\u062a\u0648\u0649-\u0627\u0644\u0631\u0642\u0645\u064a-1024x576.jpg 1024w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2023\/10\/\u0645\u0641\u0647\u0648\u0645-\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629-\u0627\u0644\u0645\u062d\u062a\u0648\u0649-\u0627\u0644\u0631\u0642\u0645\u064a-768x432.jpg 768w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2023\/10\/\u0645\u0641\u0647\u0648\u0645-\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629-\u0627\u0644\u0645\u062d\u062a\u0648\u0649-\u0627\u0644\u0631\u0642\u0645\u064a-1536x864.jpg 1536w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2023\/10\/\u0645\u0641\u0647\u0648\u0645-\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629-\u0627\u0644\u0645\u062d\u062a\u0648\u0649-\u0627\u0644\u0631\u0642\u0645\u064a-2048x1153.jpg 2048w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-36130\" class=\"wp-caption-text\">\u0645\u0641\u0647\u0648\u0645 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0631\u0642\u0645\u064a<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">\u0641\u064a \u0643\u062a\u0627\u0628<\/span>\u00a0<span style=\"font-weight: 400;\">&#8220;<\/span><a href=\"https:\/\/www.oreilly.com\/library\/view\/content-strategy-for\/9780132883269\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Content Strategy for the Web<\/span><\/a><span style=\"font-weight: 400;\">&#8221; \u0639\u0631\u0651\u0641\u062a 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\u0644\u0645\u0627 \u0633\u0628\u0642\u060c \u0645\u0646 \u0627\u0644\u0645\u0641\u062a\u0631\u0636 \u0627\u0639\u062a\u0628\u0627\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0643\u0633\u0628\u0627\u0642 \u0645\u0627\u0631\u0627\u062b\u0648\u0646\u064a\u060c \u062d\u064a\u062b \u064a\u062a\u0639\u064a\u0646 \u0627\u0644\u0627\u0644\u062a\u0632\u0627\u0645 \u0648\u0627\u0644\u062c\u062f\u0651\u064a\u0629 \u0644\u0641\u062a\u0631\u0629 \u0637\u0648\u064a\u0644\u0629 \u0645\u0646 \u0623\u062c\u0644 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0646\u062c\u0627\u062d \u0648\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0645\u0637\u0644\u0648\u0628.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u062a\u063a\u064a\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u062a\u0643 \u0623\u064a\u0636\u064b\u0627 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u062a\u062d\u0648\u0644\u0627\u062a \u0648\u0627\u0644\u062a\u063a\u064a\u0631\u0627\u062a \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0623\u0648 \u062a\u063a\u064a\u0651\u064f\u0631 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0623\u0648 \u0627\u0644\u062a\u062c\u0627\u0631\u0628 \u0627\u0644\u0633\u0627\u0628\u0642\u0629 \u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0623\u0641\u0636\u0644. \u0644\u0630\u0627\u060c \u064a\u0645\u0643\u0646\u0646\u0627 \u0627\u0644\u0642\u0648\u0644 \u0623\u0646 \u0646\u062c\u0627\u062d\u0647\u0627 \u0645\u0631\u062a\u0628\u0637 \u0628\u0627\u0644\u0645\u0631\u0648\u0646\u0629 \u0648\u0642\u0627\u0628\u0644\u064a\u0629 \u0627\u0644\u062a\u0643\u064a\u0641. \u0644\u0633\u062a \u0645\u0644\u0632\u0645\u0627\u064b \u0628\u0627\u0644\u062b\u0628\u0627\u062a \u0639\u0644\u0649 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0645\u0639\u064a\u0646\u0629 \u0628\u0644 \u062d\u0627\u0648\u0644 \u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0648\u0627\u0644\u062a\u0637\u0648\u064a\u0631 \u0628\u0634\u0643\u0644 \u0645\u0633\u062a\u0645\u0631.<\/span><\/p>\n<h2><span style=\"font-weight: 400; font-size: 24px;\">\u0639\u0646\u0627\u0635\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0631\u0642\u0645\u064a<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 &#8220;Content Strategy Quad&#8221; \u0645\u0646 \u0643\u062a\u0627\u0628 &#8220;<a href=\"https:\/\/www.oreilly.com\/library\/view\/content-strategy-for\/9780132883269\/\" target=\"_blank\" rel=\"noopener\">Content Strategy for the Web<\/a>&#8220;\u060c \u0647\u0646\u0627 4 \u0639\u0646\u0627\u0635\u0631 \u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649\u060c \u0648\u0647\u064a:<\/span><\/p>\n<h3><span style=\"font-weight: 400; font-size: 20px;\">\u0627\u0644\u0645\u062d\u062a\u0648\u0649 (Content):<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u0636\u0645\u0648\u0646 (Substance): \u064a\u062a\u0639\u0644\u0642 \u0628\u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u062a\u064a \u0633\u062a\u0646\u0634\u0626\u0647\u0627 \u0648\u0627\u0644\u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u064a \u0633\u064a\u0646\u0642\u0644\u0647\u0627 \u0627\u0644\u0645\u062d\u062a\u0648\u0649.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u0648\u0627\u0636\u064a\u0639 (Topics): \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0648\u0627\u0636\u064a\u0639 \u0623\u0648 \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0627\u0644\u062a\u064a \u0633\u064a\u062a\u0646\u0627\u0648\u0644\u0647\u0627 \u0627\u0644\u0645\u062d\u062a\u0648\u0649.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 (Content types): \u062a\u062d\u062f\u064a\u062f \u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0645\u062b\u0644 \u0645\u0642\u0627\u0644\u0627\u062a\u060c \u0635\u0648\u0631\u060c \u0641\u064a\u062f\u064a\u0648\u0647\u0627\u062a\u060c \u0625\u0644\u062e.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u0635\u062f\u0631 (Source): \u0645\u0635\u062f\u0631 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u0643\u064a\u0641\u064a\u0629 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u064a\u0647.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400; font-size: 20px;\">\u0627\u0644\u0647\u064a\u0643\u0644 (Structure):<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0647\u064a\u0643\u0644 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a (Information architecture): \u0643\u064a\u0641\u064a\u0629 \u062a\u0646\u0638\u064a\u0645 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0628\u0637\u0631\u064a\u0642\u0629 \u0645\u0646\u0637\u0642\u064a\u0629 \u0648\u0645\u0646\u0627\u0633\u0628\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0646\u0645\u0630\u062c\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 (Content modeling): \u062a\u0635\u0645\u064a\u0645 \u0643\u064a\u0641\u064a\u0629 \u062a\u0646\u0638\u064a\u0645 \u0648\u062a\u0631\u062a\u064a\u0628 \u0627\u0644\u0645\u062d\u062a\u0648\u0649.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400; font-size: 20px;\">\u0627\u0644\u0623\u0634\u062e\u0627\u0635 (People):<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0633\u064a\u0631 \u0627\u0644\u0639\u0645\u0644 (Workflow): \u0643\u064a\u0641\u064a\u0629 \u0627\u0644\u0639\u0645\u0644 \u0639\u0644\u0649 \u0625\u0646\u0634\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u062a\u0646\u0638\u064a\u0645 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0648\u0627\u0644\u0623\u062f\u0648\u0627\u0631 (People and roles): \u0627\u0646\u062a\u0642\u0627\u0621 \u0641\u0631\u064a\u0642 \u0627\u0644\u0639\u0645\u0644 \u0648\u062a\u0633\u0644\u064a\u0645\u0647\u0645 \u0627\u0644\u0645\u0633\u0624\u0648\u0644\u064a\u0627\u062a \u0644\u0625\u0646\u0634\u0627\u0621 \u0648\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0623\u062f\u0648\u0627\u062a \/\u0623\u0648 \u0645\u0646\u0635\u0627\u062a (Tools and\/or platforms): \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0629 \u0648\u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u062a\u064a \u0633\u062a\u0633\u062a\u062e\u062f\u0645\u0647\u0627 \u0644\u0625\u062f\u0627\u0631\u0629 \u0648\u0646\u0634\u0631 \u0627\u0644\u0645\u062d\u062a\u0648\u0649.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a (Processes): \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0648\u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0627\u0644\u062a\u064a \u0633\u062a\u062a\u0628\u0639\u0647\u0627 \u0644\u0625\u0646\u062a\u0627\u062c \u0648\u0646\u0634\u0631 \u0627\u0644\u0645\u062d\u062a\u0648\u0649.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400; font-size: 20px;\">\u0627\u0644\u0623\u062d\u0643\u0627\u0645 (Governance):<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0633\u064a\u0627\u0633\u0627\u062a (Policies): \u0627\u0644\u0642\u0648\u0627\u0639\u062f \u0648\u0627\u0644\u0633\u064a\u0627\u0633\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062d\u0643\u0645 \u0625\u0646\u0634\u0627\u0621 \u0648\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u062d\u062a\u0648\u0649.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u0628\u0627\u062f\u0626 (Principles): \u0627\u0644\u0645\u0628\u0627\u062f\u0626 \u0627\u0644\u062a\u0648\u062c\u064a\u0647\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0648\u062c\u0647 \u0635\u0646\u0639 \u0627\u0644\u0642\u0631\u0627\u0631 \u0648\u0627\u0644\u062a\u0648\u062c\u064a\u0647\u0627\u062a.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0625\u0630\u0627\u064b\u060c \u062a\u062a\u0639\u0644\u0642 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0631\u0642\u0645\u064a \u0628\u062c\u0645\u064a\u0639 \u0627\u0644\u062c\u0648\u0627\u0646\u0628 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0627\u0644\u062a\u064a \u062a\u0634\u0645\u0644\u0647\u0627 \u0639\u0645\u0644\u064a\u0629 \u0625\u0646\u0634\u0627\u0621 \u0648\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0639\u0644\u0649 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a. \u0641\u0647\u064a \u0644\u064a\u0633\u062a \u0645\u062c\u0631\u062f \u062a\u0641\u0643\u064a\u0631 \u0641\u064a \u0646\u0648\u0639 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0628\u0644 \u062a\u0634\u0645\u0644 \u0623\u064a\u0636\u064b\u0627 \u0643\u064a\u0641\u064a\u0629 \u062a\u0646\u0638\u064a\u0645\u0647 \u0648\u062a\u0634\u063a\u064a\u0644 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0648\u0645\u0631\u0627\u0642\u0628\u062a\u0647 \u0648\u062a\u062d\u0643\u064a\u0645\u0647.<\/span><\/p>\n<h2><span style=\"font-weight: 400; font-size: 24px;\">\u0646\u0645\u0648\u0630\u062c \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0646\u0627\u062c\u062d\u0629<\/span><\/h2>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_21821\" aria-describedby=\"caption-attachment-21821\" style=\"width: 870px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-21821\" src=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2023\/10\/Content_strategy-04-300x169.jpg\" alt=\"\u0646\u0645\u0648\u0630\u062c \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0646\u0627\u062c\u062d\u0629\" width=\"870\" height=\"490\" srcset=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2023\/10\/Content_strategy-04-300x169.jpg 300w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2023\/10\/Content_strategy-04-1024x576.jpg 1024w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2023\/10\/Content_strategy-04-768x432.jpg 768w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2023\/10\/Content_strategy-04-1536x864.jpg 1536w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2023\/10\/Content_strategy-04-2048x1152.jpg 2048w\" sizes=\"(max-width: 870px) 100vw, 870px\" \/><figcaption id=\"caption-attachment-21821\" class=\"wp-caption-text\">\u0646\u0645\u0648\u0630\u062c \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0646\u0627\u062c\u062d\u0629<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">\u0647\u0646\u0627 \u0646\u0642\u062f\u0651\u0645 \u0644\u0643 \u0646\u0638\u0631\u0629 \u0639\u0627\u0645\u0629 \u0648\u0645\u0648\u062c\u0632\u0629 \u0639\u0646 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0635\u062d\u064a\u062d\u0629 \u0644\u0625\u0639\u062f\u0627\u062f \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649\u060c \u0648\u0646\u0642\u062f\u0651\u0645 \u0646\u0645\u0648\u0630\u062c\u064b\u0627 \u0628\u0633\u064a\u0637\u064b\u0627 \u064a\u0633\u0627\u0639\u062f\u0643 \u062e\u0644\u0627\u0644 \u0627\u0644\u0639\u0645\u0644:<\/span><\/p>\n<h3><span style=\"font-weight: 400; font-size: 20px;\">\u0627\u0644\u0627\u0643\u062a\u0634\u0627\u0641 (Discover):<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0646\u0642\u0637\u0629 \u0627\u0644\u0627\u0646\u0637\u0644\u0627\u0642 (Departure point): \u064a\u062a\u0636\u0645\u0646 \u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u062d\u0627\u0644\u064a\u0629 \u062d\u0648\u0644 \u062d\u0627\u0644\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u0645\u062a\u0639\u0644\u0642\u0629 \u0628\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0648\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646. \u062a\u0647\u062f\u0641 \u0647\u0630\u0627 \u0627\u0644\u062e\u0637\u0648\u0629 \u0625\u0644\u0649 \u0641\u0647\u0645 \u0627\u0644\u0648\u0636\u0639 \u0627\u0644\u062d\u0627\u0644\u064a \u0648\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0648\u0627\u0644\u0641\u0631\u0635 \u0627\u0644\u0643\u0628\u064a\u0631\u0629 \u0627\u0644\u062a\u064a \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0645\u0639\u0627\u0644\u062c\u062a\u0647\u0627.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0648\u062c\u0647\u0629 (Destination): \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0631\u0624\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0648\u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0646\u0647\u0627\u0626\u064a \u0627\u0644\u0630\u064a \u062a\u0639\u0645\u0644 \u0639\u0644\u064a\u0647.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400; font-size: 20px;\">\u0627\u0644\u062a\u062e\u0637\u064a\u0637 (Plan):<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0628\u0648\u0635\u0644\u0629 (Compass): \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0642\u064a\u0645 \u0648\u0627\u0644\u0645\u0628\u0627\u062f\u0626 \u0627\u0644\u062a\u0648\u062c\u064a\u0647\u064a\u0629 \u0627\u0644\u062a\u064a \u0633\u062a\u0633\u0627\u0639\u062f\u0643 \u0641\u064a \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0648\u062a\u0648\u062c\u064a\u0647 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u062a\u0643.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0646\u0642\u0627\u0637 \u0627\u0644\u0631\u0635\u062f (Waypoints): \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0641\u0631\u0639\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u062a\u062d\u0642\u064a\u0642\u0647\u0627 \u0639\u0644\u0649 \u0637\u0648\u0644 \u0627\u0644\u0637\u0631\u064a\u0642 \u0646\u062d\u0648 \u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0646\u0647\u0627\u0626\u064a.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400; font-size: 20px;\">\u0627\u0644\u062a\u0646\u0641\u064a\u0630 (Move):<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u0648\u062c\u064a\u0647\u0627\u062a (Directions): \u062a\u062d\u062f\u064a\u062f \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062c\u0639\u0644\u0643 \u062a\u0642\u062a\u0631\u0628 \u0645\u0646 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0641\u0631\u0639\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0637\u0631\u064a\u0642 \u0646\u062d\u0648 \u0647\u062f\u0641\u0643.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u0639\u0644\u0645 (Learning): \u0643\u064a\u0641\u064a\u0629 \u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u062a\u062d\u0644\u064a\u0644\u0647\u0627 \u0648\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0627\u0644\u0645\u0633\u062a\u0645\u062f\u0629 \u0645\u0646\u0647\u0627 \u0644\u062a\u0639\u062f\u064a\u0644 \u0648\u062a\u062d\u0633\u064a\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u062a\u0643 \u0648\u062e\u0637\u062a\u0643.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0647\u0630\u0627 \u0627\u0644\u0646\u0645\u0648\u0630\u062c \u0645\u0633\u062a\u0648\u062d\u0649 \u0645\u0646 \u0643\u062a\u0627\u0628 \u0631\u064a\u062a\u0634\u0627\u0631\u062f \u0631\u0648\u0645\u064a\u0644\u062a \u0627\u0644\u0630\u064a \u0630\u0643\u0631\u0646\u0627\u0647 \u0633\u0627\u0628\u0642\u064b\u0627 \u0641\u064a \u0645\u0642\u0627\u0644\u0646\u0627. \u0648\u064a\u064f\u0638\u0647\u0631 \u0623\u0646 \u0625\u0639\u062f\u0627\u062f \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0644\u064a\u0633 \u0645\u062c\u0631\u062f \u0643\u062a\u0627\u0628\u0629 \u0643\u0644\u0627\u0645 \u0636\u0645\u0646 \u0645\u0644\u0641\u060c \u0628\u0644 \u0647\u064a \u0639\u0645\u0644\u064a\u0629 \u062f\u0627\u0626\u0645\u0629 \u0648\u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a\u0629 \u062a\u0633\u062a\u0646\u062f \u0625\u0644\u0649 \u0627\u0644\u0627\u0643\u062a\u0634\u0627\u0641 \u0648\u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0648\u0627\u0644\u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u0645\u0633\u062a\u0645\u0631.<\/span><\/p>\n<h2><span style=\"font-weight: 400; font-size: 24px;\">\u0645\u0633\u0624\u0648\u0644\u064a\u0627\u062a \u0645\u062e\u062a\u0635\u0648 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0631\u0642\u0645\u064a<\/span><\/h2>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_21818\" aria-describedby=\"caption-attachment-21818\" style=\"width: 646px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-21818\" src=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2023\/10\/Content_strategy-05-300x300.jpg\" alt=\"\u0645\u062a\u062e\u0635\u0635\" width=\"646\" height=\"646\" srcset=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2023\/10\/Content_strategy-05-300x300.jpg 300w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2023\/10\/Content_strategy-05-1024x1022.jpg 1024w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2023\/10\/Content_strategy-05-150x150.jpg 150w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2023\/10\/Content_strategy-05-768x767.jpg 768w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2023\/10\/Content_strategy-05-1536x1533.jpg 1536w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2023\/10\/Content_strategy-05-2048x2044.jpg 2048w\" sizes=\"(max-width: 646px) 100vw, 646px\" \/><figcaption id=\"caption-attachment-21818\" class=\"wp-caption-text\">\u0645\u0633\u0624\u0648\u0644\u064a\u0627\u062a \u0645\u062e\u062a\u0635\u064a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 &#8220;Content strategy&#8221;<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">\u062a\u0646\u0637\u0648\u064a \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0639\u0644\u0649 \u0639\u062f\u0629 \u0645\u0647\u0627\u0645\u060c \u062a\u062e\u062a\u0644\u0641 \u0648\u062a\u062a\u063a\u064a\u0631 \u062d\u0633\u0628 \u0637\u0628\u064a\u0639\u0629 \u0627\u0644\u0645\u0634\u0631\u0648\u0639 \u0648\u0637\u0628\u064a\u0639\u0629 \u062e\u0637\u0648\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\u060c \u0645\u0639 \u0630\u0644\u0643 \u064a\u0645\u0643\u0646\u0646\u0627 \u062a\u0644\u062e\u064a\u0635 \u0645\u0633\u0624\u0648\u0644\u064a\u0627\u062a \u0645\u062e\u062a\u0635\u064a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0639\u0644\u0649 \u0627\u0644\u0646\u062d\u0648 \u0627\u0644\u062a\u0627\u0644\u064a:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u062a\u062d\u062f\u064a\u062f \u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629: <\/span><span style=\"font-weight: 400;\">\u062a\u0639\u0646\u064a \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0631\u064a\u062f \u0623\u0646 \u062a\u0639\u0628\u0631 \u0639\u0646\u0647\u0627 \u0639\u0646\u062f \u0625\u0646\u0634\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0648\u0649.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u0625\u0646\u0634\u0627\u0621 \u0648\u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0644\u064a\u0643\u0648\u0646 \u0630\u0648 \u0641\u0627\u0626\u062f\u0629: <\/span><span style=\"font-weight: 400;\">\u064a\u0639\u0646\u064a \u0648\u0636\u0639 \u062e\u0637\u0629 \u0644\u0643\u064a\u0641\u064a\u0629 \u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u0642\u064a\u0645\u0629 \u0648\u0627\u0644\u0641\u0627\u0626\u062f\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0645\u062d\u062a\u0648\u0649.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u062a\u0631\u062a\u064a\u0628 \u0627\u0644\u0639\u0645\u0644 \u0648\u0625\u062f\u0627\u0631\u062a\u0647 \u0648\u062a\u0648\u062c\u064a\u0647\u0647: <\/span><span style=\"font-weight: 400;\">\u062a\u0634\u0645\u0644 \u062a\u0631\u062a\u064a\u0628 \u0627\u0644\u0623\u0645\u0648\u0631 \u0648\u062a\u0646\u0638\u064a\u0645\u0647\u0627 \u0648\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0644\u0636\u0645\u0627\u0646 \u062c\u0648\u062f\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u0641\u0639\u0627\u0644\u064a\u062a\u0647.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u0625\u0646\u0634\u0627\u0621 \u062f\u0644\u064a\u0644 \u0623\u0633\u0644\u0648\u0628 \u0643\u062a\u0627\u0628\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 (Content Style Guide): <\/span><span style=\"font-weight: 400;\">\u064a\u0634\u0645\u0644 \u062a\u0648\u062b\u064a\u0642 \u0637\u0631\u064a\u0642\u0629 \u0643\u062a\u0627\u0628\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0639\u062a\u0645\u0627\u062f\u064b\u0627 \u0639\u0644\u0649 <a href=\"https:\/\/uxwritingar.com\/staging\/ux-writing\/26150#:~:text=%D8%B1%D8%A8%D9%87%D8%8C%20%D9%85%D8%A4%D8%B3%D8%B3%20%D8%A7%D9%84%D9%85%D9%86%D8%B5%D8%A9-,%D9%87%D9%84%20%D9%87%D9%86%D8%A7%D9%83%20%D9%81%D8%B1%D9%82%20%D8%A8%D9%8A%D9%86%20%D8%A7%D9%84%D9%86%D8%A8%D8%B1%D8%A9%20%D9%88%D8%A7%D9%84%D8%B5%D9%88%D8%AA%20%D9%81%D9%8A%20%D9%83%D8%AA%D8%A7%D8%A8%D8%A9%20%D8%AA%D8%AC%D8%B1%D8%A8%D8%A9%20%D8%A7%D9%84%D9%85%D8%B3%D8%AA%D8%AE%D8%AF%D9%85,%D8%A7%D9%84%D8%B3%D9%8A%D8%A7%D9%82%20%D8%A7%D9%84%D8%B9%D8%A7%D9%85%20%D9%88%D8%A7%D9%84%D9%87%D8%AF%D9%81%20%D9%85%D9%86%20%D8%A7%D9%84%D9%86%D8%B5%D9%88%D8%B5.\" target=\"_blank\" rel=\"noopener\">\u0627\u0644\u0646\u0628\u0631\u0629 \u0648\u0627\u0644\u0635\u0648\u062a<\/a> \u0648\u0642\u0648\u0627\u0639\u062f \u0627\u0644\u0643\u062a\u0627\u0628\u0629 \u0648\u0642\u0648\u0627\u0639\u062f <a href=\"https:\/\/uxwritingar.com\/staging\/user-experience\/21241#:~:text=%D8%AA%D8%B9%D8%AA%D8%A8%D8%B1%20%D8%A5%D9%85%D9%83%D8%A7%D9%86%D9%8A%D8%A9%20%D8%A7%D9%84%D9%88%D8%B5%D9%88%D9%84%20(Accessibility)%20%D9%85%D9%86,%D8%B9%D8%A8%D8%B1%20%D8%A7%D9%84%D8%A5%D9%86%D8%AA%D8%B1%D9%86%D8%AA%20%D9%88%D8%A7%D9%84%D8%AA%D8%B7%D8%A8%D9%8A%D9%82%D8%A7%D8%AA%20%D8%A8%D9%83%D9%84%20%D8%B3%D9%87%D9%88%D9%84%D8%A9.\" target=\"_blank\" rel=\"noopener\">\u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u0627\u0644\u0648\u0635\u0648\u0644 (Accessibility)<\/a>. \u0648\u0647\u0630\u0627 \u0645\u0627 \u0648\u0641\u0631\u0646\u0627\u0647 \u0644\u0643\u0645 \u0645\u062c\u0627\u0646\u0627\u064b \u0628\u0627\u0644\u0644\u063a\u0629 \u0627\u0644\u0639\u0631\u0628\u064a\u0629 \u0644\u064a\u0643\u0648\u0646 \u062f\u0644\u064a\u0644 \u0644\u0639\u0645\u0644\u0643\u0645 \u0627\u0644\u062e\u0627\u0635 \u0623\u0648 \u0644\u0639\u0644\u0627\u0645\u062a\u0643\u0645 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629. \u064a\u0645\u0643\u0646\u0643\u0645 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u064a\u0647 \u0645\u0646 <a href=\"https:\/\/csg.uxwritingar.com\/\" target=\"_blank\" rel=\"noopener\">\u0647\u0646\u0627<\/a>.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0648\u0627\u0644\u062a\u0637\u0648\u064a\u0631 \u0648\u0627\u0644\u062a\u062d\u062f\u064a\u062b: <\/span><span style=\"font-weight: 400;\">\u064a\u0639\u0646\u064a \u062a\u062d\u062f\u064a\u062f \u0645\u0627 \u064a\u062c\u0628 \u0627\u0644\u0639\u0645\u0644 \u0628\u0647 \u0623\u0648\u0644\u064b\u0627 \u0648\u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0644\u0647 \u0648\u0625\u0637\u0644\u0627\u0642 \u0627\u0644\u0645\u062d\u062a\u0648\u0649\u060c \u0648\u062a\u0631\u0648\u064a\u062c\u0647\u060c \u0648\u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0628\u062a\u062d\u062f\u064a\u062b\u0647.<\/span><\/li>\n<li>\u062a\u0648\u062c\u064a\u0647 \u0632\u0645\u0644\u0627\u0626\u0643 \u0648\u062a\u0643\u0644\u064a\u0641\u0647\u0645 \u0628\u0645\u0647\u0627\u0645 \u0627\u0644\u0645\u062d\u062a\u0648\u0649: \u064a\u062a\u0636\u0645\u0646 \u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u0632\u0645\u0644\u0627\u0621 \u0648\u062a\u062e\u0635\u064a\u0635 \u0645\u0647\u0627\u0645 \u0645\u062d\u062f\u062f\u0629 \u0644\u0625\u0646\u062a\u0627\u062c \u0627\u0644\u0645\u062d\u062a\u0648\u0649.<\/li>\n<li><span style=\"font-weight: 400;\">\u0625\u062f\u0627\u0631\u0629 \u0645\u0634\u0627\u0631\u064a\u0639 \u0627\u0644\u0645\u062d\u062a\u0648\u0649: <\/span><span style=\"font-weight: 400;\">\u064a\u0634\u0645\u0644 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0648\u0627\u0644\u062a\u0646\u0638\u064a\u0645 \u0644\u0636\u0645\u0627\u0646 \u062a\u0642\u062f\u0651\u0645 \u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639 \u0628\u0646\u062c\u0627\u062d.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0633\u0648\u0642: <\/span><span style=\"font-weight: 400;\">\u064a\u0639\u0646\u064a \u0645\u0639\u0631\u0641\u0629 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u062a\u0642\u062f\u064a\u0645 \u0645\u062d\u062a\u0648\u0649 \u064a\u0644\u0628\u064a \u062a\u0644\u0643 \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u0623\u0628\u062d\u0627\u062b \u0648\u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a: <\/span><span style=\"font-weight: 400;\">\u064a\u0634\u0645\u0644 \u062f\u0631\u0627\u0633\u0629 \u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0645\u0639 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u0627\u062e\u062a\u0628\u0627\u0631 \u0641\u0639\u0627\u0644\u064a\u062a\u0647.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u0625\u0646\u0634\u0627\u0621 \u0627\u0644\u0634\u062e\u0635\u064a\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629: <\/span><span style=\"font-weight: 400;\">\u064a\u0639\u0646\u064a \u062a\u062d\u0644\u064a\u0644 \u0648\u062a\u0648\u0635\u064a\u0641 \u0627\u0644\u062c\u0645\u0627\u0647\u064a\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629 \u0644\u062a\u0643\u0648\u0646 \u0647\u062f\u0641\u064b\u0627 \u0644\u0625\u0646\u0634\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0648\u0649.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0639\u0644\u0649 \u0645\u0631\u0627\u062d\u0644 \u0636\u0645\u0646 \u0631\u062d\u0644\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645: <\/span><span style=\"font-weight: 400;\">\u064a\u062a\u0636\u0645\u0646 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0644\u0643\u064a\u0641\u064a\u0629 \u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0639\u0644\u0649 \u0645\u0631\u0627\u062d\u0644 \u0645\u062e\u062a\u0644\u0641\u0629 \u0645\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u0625\u062c\u0631\u0627\u0621 \u062a\u062f\u0642\u064a\u0642 \u0644\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0645\u062e\u0632\u0648\u0646 \u0645\u0641\u0635\u0644 \u0648\u0645\u062d\u062f\u0651\u062b \u0628\u0627\u0646\u062a\u0638\u0627\u0645: <\/span><span style=\"font-weight: 400;\">\u064a\u062a\u0636\u0645\u0646 \u0641\u062d\u0635 \u0648\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0633\u062c\u0644 \u0645\u0641\u0635\u0651\u0644 \u0644\u0647.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646: <\/span><span style=\"font-weight: 400;\">\u064a\u0639\u0646\u064a \u062f\u0631\u0627\u0633\u0629 \u0648\u0641\u0647\u0645 \u0645\u0627 \u064a\u0641\u0639\u0644\u0647 \u0645\u0646\u0627\u0641\u0633\u0648\u0643 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0645\u062d\u062a\u0648\u0649.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0641\u062c\u0648\u0627\u062a \u0648\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u062d\u062a\u0648\u0649: <\/span><span style=\"font-weight: 400;\">\u064a\u062a\u0636\u0645\u0646 \u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u0641\u0631\u0635 \u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u0633\u062f \u0627\u0644\u0641\u062c\u0648\u0627\u062a \u0641\u064a\u0647.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u062f\u0648\u064a\u0631: <\/span><span style=\"font-weight: 400;\">\u064a\u062a\u0636\u0645\u0646 \u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u0637\u0631\u0642 \u0644\u0625\u0639\u0627\u062f\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0628\u0634\u0643\u0644 \u0641\u0639\u0627\u0644.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u0628\u0646\u064a\u0629 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a: <\/span><span style=\"font-weight: 400;\">\u064a\u062a\u0636\u0645\u0646 \u062a\u0646\u0638\u064a\u0645 \u0643\u064a\u0641\u064a\u0629 \u062a\u0631\u062a\u064a\u0628 \u0648\u062a\u0635\u0646\u064a\u0641 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0628\u0634\u0643\u0644 \u0645\u0646\u0637\u0642\u064a.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u0641\u0642\u064b\u0627 \u0644\u0623\u0641\u0636\u0644 \u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0639\u0644\u0649 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0648\u0625\u062c\u0631\u0627\u0621 \u0628\u062d\u062b \u0639\u0646 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629: <\/span><span style=\"font-weight: 400;\">\u064a\u0634\u0645\u0644 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0644\u064a\u062a\u0646\u0627\u0633\u0628 \u0645\u0639 \u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0648\u0627\u062e\u062a\u064a\u0627\u0631 \u0643\u0644\u0645\u0627\u062a \u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0645\u0646\u0627\u0633\u0628\u0629.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u0625\u0646\u0634\u0627\u0621 \u0648\u0625\u062f\u0627\u0631\u0629 \u062c\u062f\u0627\u0648\u0644 \u0644\u0644\u0646\u0634\u0631: <\/span><span style=\"font-weight: 400;\">\u064a\u062a\u0636\u0645\u0646 \u062c\u062f\u0648\u0644\u0629 \u0648\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062c\u062f\u0627\u0648\u0644 \u0627\u0644\u0632\u0645\u0646\u064a\u0629 \u0644\u0625\u0646\u062a\u0627\u062c \u0648\u0646\u0634\u0631 \u0627\u0644\u0645\u062d\u062a\u0648\u0649.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u0627\u0644\u0646\u0634\u0631 \u0639\u0644\u0649 \u0623\u0646\u0638\u0645\u0629 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649: <\/span><span style=\"font-weight: 400;\">\u064a\u0634\u0645\u0644 \u0646\u0634\u0631 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0639\u0644\u0649 \u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u0645\u062e\u0635\u0635\u0629 \u0644\u0625\u062f\u0627\u0631\u062a\u0647.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u062a\u062d\u0644\u064a\u0644 \u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0648\u0649: <\/span><span style=\"font-weight: 400;\">\u064a\u062a\u0636\u0645\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u062f\u0648\u0627\u062a \u062a\u062d\u0644\u064a\u0644 \u0644\u0641\u0647\u0645 \u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u062d\u062f\u062f\u0629 \u0628\u0639\u062f \u0646\u0634\u0631\u0647.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0647\u0630\u0647 \u0627\u0644\u0646\u0642\u0627\u0637 \u062a\u0638\u0647\u0631 \u0627\u0644\u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u062a\u064a \u064a\u0642\u0648\u0645 \u0628\u0647\u0627 \u0645\u062e\u062a\u0635\u0648 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0631\u0642\u0645\u064a \u0644\u0636\u0645\u0627\u0646 \u062a\u0646\u0641\u064a\u0630\u0647\u0627 \u0628\u0646\u062c\u0627\u062d \u0648\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0631\u062c\u0648\u0629.<\/span><\/p>\n<h2><span style=\"font-size: 24px;\">\u0643\u064a\u0641 \u062a\u062a\u062f\u0627\u062e\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0631\u0642\u0645\u064a \u0648\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u061f<\/span><\/h2>\n<p>\u0637\u0628\u0639\u064b\u0627 \u0643\u0645\u0627 \u0646\u0639\u0631\u0641\u060c \u0641\u0625\u0646 <a href=\"https:\/\/uxwritingar.com\/staging\/ux-writing\/9633\" target=\"_blank\" rel=\"noopener\">\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (User Experience)<\/a> \u062a\u0634\u0645\u0644 \u062c\u0645\u064a\u0639 \u062c\u0648\u0627\u0646\u0628 \u062a\u0641\u0627\u0639\u0644 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\u0641\u064a \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 \u0639\u0646\u062f \u062a\u0635\u0645\u064a\u0645 \u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0648\u064a\u0628 \u0623\u0648 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a\u060c \u0623\u064a \u0623\u0646 \u064a\u0633\u062a\u062e\u062f\u0645\u0648\u0627 \u0625\u0631\u0634\u0627\u062f\u0627\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0644\u0625\u0646\u0634\u0627\u0621 \u0645\u062d\u062a\u0648\u0649 \u0645\u0645\u064a\u0632 \u0648\u062c\u0630\u0627\u0628 \u0648\u0642\u0627\u0628\u0644 \u0644\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0648\u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0628\u062a\u0635\u0646\u064a\u0641\u0647 \u0648\u063a\u064a\u0631\u0647\u0627 \u0645\u0646 \u0627\u0644\u062c\u0648\u0627\u0646\u0628 \u0627\u0644\u0645\u0647\u0645\u0629 \u0644\u0625\u0646\u0634\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0648\u0649. \u0648\u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0646\u0641\u0633\u0647\u060c \u064a\u062c\u0628 \u0639\u0644\u0649 \u062e\u0628\u0631\u0627\u0621 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0641\u0647\u0645 \u0627\u0644\u0628\u0646\u064a\u0629 \u0648\u0627\u0644\u0645\u0628\u0627\u062f\u0626 \u0648\u0631\u0627\u0621 \u062a\u0635\u0645\u064a\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0644\u0625\u0646\u0634\u0627\u0621 \u0645\u062d\u062a\u0648\u0649 \u0641\u0639\u0627\u0644 \u064a\u0636\u0639 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0641\u064a \u0627\u0644\u0645\u0642\u0627\u0645 \u0627\u0644\u0623\u0648\u0644.<\/p>\n<p>\u0644\u0630\u0627 \u0628\u064a\u0646\u0645\u0627 \u064a\u0631\u0643\u0632 \u0645\u0635\u0645\u0645\u0648 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0628\u0634\u0643\u0644 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href=\"https:\/\/uxwritingar.com\/staging\/ux-writing\/12377#:~:text=%D8%B9%D9%84%D9%85%20%D9%85%D8%B9%D9%85%D8%A7%D8%B1%D9%8A%D8%A9%20%D8%A7%D9%84%D9%85%D8%B9%D9%84%D9%88%D9%85%D8%A7%D8%AA%20%D9%8A%D8%B9%D9%86%D9%89%20%D8%A8%D8%AA%D8%B5%D9%85%D9%8A%D9%85,%D8%A8%D8%B7%D8%B1%D9%8A%D9%82%D8%A9%20%D8%AA%D8%AC%D8%B9%D9%84%D9%87%D8%A7%20%D9%85%D9%81%D9%87%D9%88%D9%85%D8%A9%20%D9%88%D8%B3%D9%87%D9%84%D8%A9%20%D8%A7%D9%84%D9%88%D8%B5%D9%88%D9%84.\" target=\"_blank\" rel=\"noopener\">\u0645\u0639\u0645\u0627\u0631\u064a\u0629 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a (Information Architecture &#8211; IA)<\/a> \u0648\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0641\u064a UX \u062c\u0646\u0628\u064b\u0627 \u0625\u0644\u0649 \u062c\u0646\u0628 \u064a\u0639\u0632\u064e\u0632 <a href=\"https:\/\/uxwritingar.com\/staging\/web-usability\/12248#:~:text=%D8%AA%D9%84%D8%AE%D9%8A%D8%B5%20%D9%85%D8%A7%20%D8%B3%D8%A8%D9%82%3A%20%D9%82%D8%A7%D8%A8%D9%84%D9%8A%D8%A9%20%D8%A7%D9%84%D8%A7%D8%B3%D8%AA%D8%AE%D8%AF%D8%A7%D9%85,%D8%B9%D9%84%D9%89%20%D8%A7%D9%84%D8%A3%D8%A8%D8%AD%D8%A7%D8%AB%20%D9%81%D9%8A%20%D8%A7%D8%AA%D8%AE%D8%A7%D8%B0%20%D8%A7%D9%84%D9%82%D8%B1%D8%A7%D8%B1%D8%A7%D8%AA.\" target=\"_blank\" rel=\"noopener\">\u0642\u0627\u0628\u0644\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 (Usability)<\/a> \u0648\u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0628\u0634\u0643\u0644 \u0639\u0627\u0645. \u0644\u0623\u0646\u0647 \u0639\u0646\u062f \u0628\u0646\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0628\u0637\u0631\u064a\u0642\u0629 \u0647\u0631\u0645\u064a\u0629 \u0648\u0628\u062f\u064a\u0647\u064a\u0629 \u062a\u0633\u062a\u062e\u062f\u0645 \u062e\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u0635\u0641\u064a\u0629 \u0648\u0627\u0644\u0628\u062d\u062b\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0627\u0644\u0639\u062b\u0648\u0631 \u0639\u0644\u0649 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0630\u064a \u064a\u0628\u062d\u062b\u0648\u0646 \u0639\u0646\u0647 \u0628\u0637\u0631\u064a\u0642\u0629 \u0623\u0643\u062b\u0631 \u0643\u0641\u0627\u0621\u0629 \u0648\u0641\u0639\u0627\u0644\u064a\u0629.<\/p>\n<h3><span style=\"font-size: 20px;\">\u0627\u0644\u0627\u062a\u0633\u0627\u0642 \u0648\u0627\u0644\u062a\u0631\u0627\u0628\u0637<\/span><\/h3>\n<p>\u0628\u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0645\u062d\u062a\u0648\u0649 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643\u060c \u064a\u0645\u0643\u0646\u0643 \u0627\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0631\u0633\u0627\u0644\u062a\u0643 \u0648\u0646\u0628\u0631\u0629 \u0635\u0648\u062a \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u062a\u0633\u0642\u0629 \u0641\u064a \u062c\u0645\u064a\u0639 \u0627\u0644\u0645\u062c\u0627\u0644\u0627\u062a. \u0648\u0647\u0630\u0627 \u0628\u062f\u0648\u0631\u0647 \u064a\u062e\u0644\u0642 \u062a\u062c\u0631\u0628\u0629 \u0645\u0633\u062a\u062e\u062f\u0645 \u0645\u062a\u0645\u0627\u0633\u0643\u0629 \u062f\u0648\u0646 \u0627\u0631\u062a\u0628\u0627\u0643. \u064a\u0633\u0627\u0639\u062f\u0643 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0645\u062a\u0633\u0642 \u0623\u064a\u0636\u064b\u0627 \u0639\u0644\u0649 \u0628\u0646\u0627\u0621 \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0623\u0642\u0648\u0649 \u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0625\u0639\u062c\u0627\u0628 \u0628\u0627\u0644\u062e\u062f\u0645\u0629 \u0648\u0627\u0644\u0634\u0639\u0648\u0631 \u0628\u0627\u0644\u062b\u0642\u0629.<\/p>\n<h3><span style=\"font-size: 20px;\">\u0646\u062a\u0627\u0626\u062c \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633<\/span><\/h3>\n<p>\u0643\u0645\u0627 \u0647\u0648 \u0627\u0644\u062d\u0627\u0644 \u0645\u0639 \u0623\u064a \u0646\u0648\u0639 \u0622\u062e\u0631 \u0645\u0646 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a\u060c \u064a\u0645\u0643\u0646 \u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0645\u062d\u062a\u0648\u0649 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0645\u062f\u0631\u0648\u0633\u0629 \u062c\u064a\u062f\u064b\u0627 \u0623\u0646 \u062a\u0633\u0627\u0639\u062f \u0645\u062a\u062e\u0635\u0635\u0648 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0641\u064a \u062a\u062c\u0645\u064a\u0639 \u0646\u062a\u0627\u0626\u062c \u062c\u0647\u0648\u062f\u0647\u0645 \u0648\u0642\u064a\u0627\u0633\u0647\u0627. \u0648\u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u062a\u0628\u0639 \u0627\u0644\u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0641\u064a \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u0643\u064a\u0641 \u062a\u0624\u062b\u0631 \u062a\u0644\u0643 \u0627\u0644\u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0639\u0644\u0649 \u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u0633\u0644\u0648\u0643\u0647\u060c \u064a\u0645\u0643\u0646\u0643 \u0625\u062c\u0631\u0627\u0621 \u062a\u062d\u0633\u064a\u0646\u0627\u062a \u0645\u0647\u0645\u0629 \u0644\u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645.<\/p>\n<p><span style=\"font-weight: 400; font-size: 24px;\">\u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0627\u0644\u0635\u062d\u064a\u062d\u0629 \u0644\u0628\u0646\u0627\u0621 \u0623\u0641\u0636\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0645\u062d\u062a\u0648\u0649 \u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u0639\u0642\u064a\u062f \u0644\u0627 \u064a\u0639\u0646\u064a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062c\u064a\u062f\u0629. \u0646\u0639\u0645 \u0644\u0627 \u0646\u0646\u0643\u0631 \u0623\u0646 \u0627\u0644\u0623\u0645\u0631 \u064a\u0646\u0637\u0648\u064a \u0639\u0644\u0649 \u0628\u0639\u0636 \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0648\u0644\u0643\u0646 \u0644\u064a\u0633 \u0628\u0627\u0644\u0636\u0631\u0648\u0631\u0629 \u0648\u0636\u0639 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0645\u0639\u0642\u062f\u0629 \u0623\u0648 \u0635\u0639\u0628\u0629 \u0644\u062a\u062e\u0631\u062c \u0628\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0645\u062d\u062a\u0648\u0649 \u0645\u0645\u064a\u0632\u0629. \u0648<\/span><span style=\"font-weight: 400;\">\u0647\u0646\u0627 \u0646\u0642\u062a\u0628\u0633 \u0627\u0644\u0625\u062b\u0628\u0627\u062a \u0639\u0646 \u0643\u062a\u0627\u0628<\/span> <span style=\"font-weight: 400;\">&#8220;<\/span><a href=\"https:\/\/www.studocu.com\/en-gb\/document\/university-of-strathclyde\/strategy-modelling-and-management\/good-strategy-bad-strategy-pdfdrive\/56632760\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Good Strategy\/Bad Strategy<\/span><\/a><span style=\"font-weight: 400;\">&#8220;<\/span><span style=\"font-weight: 400;\"> \u0644\u0645\u0624\u0644\u0641\u0647 &#8220;\u0631\u064a\u062a\u0634\u0627\u0631\u062f \u0631\u0648\u0645\u0644\u064a\u062a&#8221;\u060c \u0648\u0627\u0644\u0630\u064a \u064a\u0642\u0648\u0644:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;\u0625\u0646 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062c\u064a\u062f\u0629 \u0647\u064a \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0627\u0644\u0645\u0648\u062b\u0648\u0642\u0629 \u0648\u0627\u0644\u0645\u062a\u0645\u0627\u0633\u0643\u0629 \u0648\u0627\u0644\u0645\u062a\u0631\u0643\u0632\u0629 \u0644\u0644\u062a\u063a\u0644\u0628 \u0639\u0644\u0649 \u0623\u0643\u0628\u0631 \u0627\u0644\u0639\u0642\u0628\u0627\u062a \u0641\u064a \u062a\u062d\u0642\u064a\u0642 \u0647\u062f\u0641 \u0645\u0639\u064a\u0646.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0645\u0627 \u0630\u0643\u0631\u0646\u0627\u0647 \u0633\u0627\u0628\u0642\u064b\u0627\u060c \u0625\u0644\u064a\u0643 \u062e\u0637\u0648\u0627\u062a \u0628\u0646\u0627\u0621 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0645\u062d\u062a\u0648\u0649 \u0646\u0627\u062c\u062d\u0629 \u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (UX):<\/span><\/p>\n<h3><span style=\"font-weight: 400; font-size: 20px;\">\u062d\u062f\u062f <a href=\"https:\/\/uxwritingar.com\/staging\/ux-writing\/12765#:~:text=%D8%B3%D9%88%D8%A7%D8%A1%D9%8B%20%D9%83%D9%86%D8%AA%D9%8E%20%D9%83%D8%A7%D8%AA%D8%A8%20%D8%AA%D8%AC%D8%B1%D8%A8%D8%A9%20%D8%A7%D9%84%D9%85%D8%B3%D8%AA%D8%AE%D8%AF%D9%85,%D8%A7%D9%84%D8%B0%D9%8A%20%D8%B3%D9%8A%D8%B3%D8%AA%D9%82%D8%A8%D9%84%20%D9%87%D8%B0%D9%87%20%D8%A7%D9%84%D9%83%D9%84%D9%85%D8%A7%D8%AA%20%D8%A8%D8%AF%D9%82%D8%A9.\" target=\"_blank\" rel=\"noopener\">\u0634\u062e\u0635\u064a\u0627\u062a \u062c\u0645\u0647\u0648\u0631\u0643 (Personas)<\/a><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u0636\u0639 \u0641\u064a \u0627\u0639\u062a\u0628\u0627\u0631\u0643 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0633\u0644\u0648\u0643\u064a\u0629 \u0648\u0627\u0644\u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a\u0629 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style=\"font-weight: 400; font-size: 20px;\">\u0627\u0631\u0633\u0645 \u062e\u0631\u064a\u0637\u0629 \u0631\u062d\u0644\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u0628\u0645\u062c\u0631\u062f \u062a\u062d\u062f\u064a\u062f \u0634\u062e\u0635\u064a\u0627\u062a \u062c\u0645\u0647\u0648\u0631\u0643\u060c \u064a\u062c\u0628 \u0623\u0646 \u062a\u0641\u0643\u0631 \u0641\u064a \u0631\u0633\u0645 \u062e\u0631\u064a\u0637\u0629 \u0644\u0631\u062d\u0644\u0627\u062a\u0647\u0645 \u0636\u0645\u0646 \u062e\u062f\u0645\u062a\u0643. \u062a\u0648\u0636\u062d <a href=\"https:\/\/uxwritingar.com\/staging\/user-experience\/26336\" target=\"_blank\" rel=\"noopener\">\u062e\u0631\u064a\u0637\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645<\/a> \u0643\u064a\u0641 \u064a\u062d\u0642\u0642 \u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0643 \u0623\u0647\u062f\u0627\u0641\u0647\u0645\u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0646\u0642\u0627\u0637 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0645\u0639 \u0645\u0646\u062a\u062c\u0643 \u0627\u0644\u0631\u0642\u0645\u064a. \u0645\u0646 \u062e\u0644\u0627\u0644 \u0631\u0633\u0645 \u062e\u0631\u064a\u0637\u0629 \u0644\u062a\u062c\u0627\u0631\u0628\u0647\u0645\u060c \u064a\u0645\u0643\u0646\u0643 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0630\u064a \u064a\u062d\u062a\u0627\u062c\u0648\u0646\u0647 \u0641\u064a \u0643\u0644 \u0645\u0631\u062d\u0644\u0629 \u0648\u0627\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u062a\u062f\u0639\u0645 \u0631\u062d\u0644\u0629 \u0645\u0633\u062a\u062e\u062f\u0645 \u0633\u0644\u0633\u0629 \u0648\u063a\u0646\u064a\u0629 \u0628\u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a.<\/span><\/p>\n<h3><span style=\"font-weight: 400; font-size: 20px;\">\u062f\u0642\u0651\u0642 \u0645\u062d\u062a\u0648\u0627\u0643<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u062a\u0627\u0644\u064a\u0629 \u0628\u0639\u062f \u0630\u0644\u0643 \u0647\u064a \u0625\u062c\u0631\u0627\u0621 \u062a\u062f\u0642\u064a\u0642 \u0644\u0644\u0645\u062d\u062a\u0648\u0649 \u0628\u062d\u064a\u062b \u062a\u062d\u062f\u062f \u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0645\u0648\u062c\u0648\u062f \u0648\u0641\u0639\u0627\u0644\u064a\u0629 \u0643\u0644 \u0642\u0637\u0639\u0629 \u0645\u0646\u062a\u064e\u062c\u0629 \u0648\u0627\u0644\u0641\u062c\u0648\u0627\u062a \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0629 \u0627\u0644\u062a\u064a \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0633\u062f\u0651\u0647\u0627. \u0633\u064a\u062d\u062f\u062f \u062a\u062f\u0642\u064a\u0642 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0623\u062c\u0632\u0627\u0621 \u0645\u0646 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u062a\u064a \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0627\u0644\u0625\u0646\u0634\u0627\u0621 \u0623\u0648 \u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0629 \u0623\u0648 \u0627\u0644\u0625\u0632\u0627\u0644\u0629 \u0646\u0647\u0627\u0626\u064a\u064b\u0627. \u064a\u062a\u0636\u0645\u0646 \u0647\u0630\u0627 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0645\u0646 \u062d\u064a\u062b \u0627\u0644\u062f\u0642\u0629 \u0648\u0627\u0644\u0646\u0628\u0631\u0629 \u0648\u0642\u0627\u0628\u0644\u064a\u0629 \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0648\u0627\u0644\u0627\u062a\u0633\u0627\u0642 \u0648\u0627\u0644\u0645\u0644\u0627\u0621\u0645\u0629 \u0644\u0644\u062c\u0645\u0647\u0648\u0631 \u0648\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0639\u0645\u0644.<\/span><\/p>\n<p>\u0627\u0642\u0631\u0623 \u0623\u064a\u0636\u0627\u064b: <a href=\"https:\/\/uxwritingar.com\/staging\/resources\/16344\" target=\"_blank\" rel=\"noopener\">\u0645\u0627 \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0627\u0644\u0645\u062d\u062a\u0648\u0649 (Content Strategy &amp; Content Marketing)\u061f<\/a><\/p>\n<h3><span style=\"font-weight: 400; font-size: 20px;\">\u0623\u062c\u0631\u0650 \u062a\u062d\u0644\u064a\u0644 \u062a\u0646\u0627\u0641\u0633\u064a<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u0628\u0645\u062c\u0631\u062f \u062a\u062f\u0642\u064a\u0642 \u0627\u0644\u0645\u062d\u062a\u0648\u0649\u060c \u0623\u062c\u0631\u0650 \u062a\u062d\u0644\u064a\u0644 \u062a\u0646\u0627\u0641\u0633\u064a \u0644\u062a\u062d\u0635\u0644 \u0639\u0644\u0649 \u0631\u0624\u0649 \u062d\u0648\u0644 \u0648\u0636\u0639 \u062e\u062f\u0645\u062a\u0643 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0648\u0639\u0631\u0648\u0636 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641. \u064a\u0648\u0641\u0631 \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a \u0631\u0624\u0649 \u0642\u064a\u0645\u0629 \u064a\u0645\u0643\u0646 \u062f\u0645\u062c\u0647\u0627 \u0641\u064a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0645\u062d\u062a\u0648\u0649 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643\u060c \u0645\u0627 \u064a\u0633\u0627\u0639\u062f\u0643 \u0641\u064a \u0627\u0644\u062a\u0645\u064a\u0651\u0632 \u0628\u064a\u0646 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u062e\u0627\u0635\u062a\u0643 \u0648\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0648\u062a\u062d\u062f\u064a\u062f \u0641\u0631\u0635 \u0627\u0644\u062a\u0645\u064a\u0651\u0632 \u0628\u062e\u062f\u0645\u062a\u0643.<\/span><\/p>\n<h3><span style=\"font-weight: 400; font-size: 20px;\">\u062d\u062f\u062f \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u0645\u0646 \u0627\u0644\u062c\u064a\u062f \u062a\u062d\u062f\u064a\u062f \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u0642\u064a\u0627\u0633 \u0646\u062c\u0627\u062d \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649. \u064a\u062a\u0636\u0645\u0646 \u0630\u0644\u0643 \u0645\u0631\u0627\u0642\u0628\u0629 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0645\u062b\u0644 \u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u0645\u0639\u062f\u0644 \u0627\u0644\u0627\u0631\u062a\u062f\u0627\u062f \u0648\u0639\u062f\u062f \u0645\u0631\u0627\u062a \u0639\u0631\u0636 \u0627\u0644\u0635\u0641\u062d\u0629\u060c \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0630\u0644\u0643 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u0646\u0642\u0631 \u0648\u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0648\u0623\u062f\u0627\u0621 \u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643 \u0627\u0644\u0628\u062d\u062b. \u0627\u0633\u062a\u062e\u062f\u0645 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u0645\u0631\u0627\u0642\u0628\u0629 \u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0645\u062d\u062a\u0648\u0649 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0644\u062f\u064a\u0643 \u0648\u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u062a\u0648\u0627\u0643 \u0628\u0634\u0643\u0644 \u0645\u0633\u062a\u0645\u0631 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u062a\u0644\u0643 \u0627\u0644\u0646\u062a\u0627\u0626\u062c.<\/span><\/p>\n<h2><span style=\"font-weight: 400; font-size: 24px;\">\u0627\u0644\u0627\u062e\u062a\u0644\u0627\u0641 \u0628\u064a\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0645\u062d\u062a\u0648\u0649<\/span><\/h2>\n<figure id=\"attachment_21819\" aria-describedby=\"caption-attachment-21819\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-21819\" src=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2023\/10\/Content_strategy-06-300x169.jpg\" alt=\"\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0631\u0642\u0645\u064a\" width=\"810\" height=\"456\" srcset=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2023\/10\/Content_strategy-06-300x169.jpg 300w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2023\/10\/Content_strategy-06-1024x576.jpg 1024w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2023\/10\/Content_strategy-06-768x432.jpg 768w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2023\/10\/Content_strategy-06-1536x864.jpg 1536w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2023\/10\/Content_strategy-06-2048x1152.jpg 2048w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><figcaption id=\"caption-attachment-21819\" class=\"wp-caption-text\">\u0627\u0644\u0627\u062e\u062a\u0644\u0627\u0641 \u0628\u064a\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0645\u062d\u062a\u0648\u0649<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">\u0647\u0646\u0627\u0643 \u0628\u0639\u0636 \u0627\u0644\u0627\u062e\u062a\u0644\u0627\u0641\u0627\u062a \u0628\u064a\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0631\u0642\u0645\u064a \u0648\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0645\u062d\u062a\u0648\u0649\u060c \u0648\u0625\u0644\u064a\u0643 \u0625\u064a\u0627\u0647\u0627 \u0641\u064a \u0627\u0644\u062c\u062f\u0648\u0644 \u0623\u062f\u0646\u0627\u0647:<\/span><\/p>\n<p>&nbsp;<\/p>\n<table style=\"height: 340px; width: 93.867923%; border-collapse: collapse; border-style: solid; border-color: #000000;\">\n<tbody>\n<tr style=\"height: 57px;\">\n<td style=\"width: 49.4975%; height: 57px; text-align: center;\">\n<p style=\"text-align: center;\"><strong>\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 (Content Design)<\/strong><\/p>\n<\/td>\n<td style=\"width: 57.6819%; height: 57px; text-align: center;\">\n<p style=\"text-align: center;\"><strong>\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 (Content Strategy)<\/strong><\/p>\n<\/td>\n<\/tr>\n<tr style=\"height: 64px;\">\n<td style=\"width: 49.4975%; height: 64px; text-align: center;\"><span style=\"font-weight: 400;\">\u0644\u062a\u0644\u0628\u064a\u0629 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0645\u062d\u062f\u062f\u0629 \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646.<\/span><\/td>\n<td style=\"width: 57.6819%; height: 64px; text-align: center;\"><span style=\"font-weight: 400;\">\u0648\u0636\u0639 \u062e\u0637\u0629 \u0648\u0631\u0624\u064a\u0629 \u0634\u0627\u0645\u0644\u0629 \u0644\u0625\u062f\u0627\u0631\u0629 \u0648\u0625\u0646\u0634\u0627\u0621 \u0648\u062a\u062d\u062f\u064a\u062b \u0627\u0644\u0645\u062d\u062a\u0648\u0649.<\/span><\/td>\n<\/tr>\n<tr style=\"height: 64px;\">\n<td style=\"width: 49.4975%; height: 64px; text-align: center;\"><span style=\"font-weight: 400;\">\u0625\u0646\u0634\u0627\u0621 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u062a\u0644\u0643 \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a.<\/span><\/td>\n<td style=\"width: 57.6819%; height: 64px; text-align: center;\"><span style=\"font-weight: 400;\">\u0642\u062f \u0644\u0627 \u062a\u0643\u0648\u0646 \u0645\u0633\u0624\u0648\u0644\u0629 \u0639\u0646 \u0625\u0646\u0634\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0628\u0634\u0643\u0644 \u0645\u0628\u0627\u0634\u0631.<\/span><\/td>\n<\/tr>\n<tr style=\"height: 64px;\">\n<td style=\"width: 49.4975%; height: 64px; text-align: center;\"><span style=\"font-weight: 400;\">\u064a\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0645\u0646\u062a\u062c\u0627\u062a \u0623\u0648 \u062e\u062f\u0645\u0627\u062a \u0623\u0648 \u0642\u0637\u0639 \u0645\u0633\u062a\u0642\u0644\u0629 \u0645\u0646 \u0627\u0644\u0645\u062d\u062a\u0648\u0649.<\/span><\/td>\n<td style=\"width: 57.6819%; height: 64px; text-align: center;\"><span style=\"font-weight: 400;\">\u062a\u0634\u0645\u0644 \u062c\u0645\u064a\u0639 \u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0639\u0644\u0649 \u062c\u0645\u064a\u0639 \u0627\u0644\u0642\u0646\u0648\u0627\u062a.<\/span><\/td>\n<\/tr>\n<tr style=\"height: 64px;\">\n<td style=\"width: 49.4975%; height: 64px; text-align: center;\"><span style=\"font-weight: 400;\">\u064a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0646\u0645\u0648\u0630\u062c \u0645\u062a\u0643\u0631\u0631 \u064a\u0644\u0628\u064a \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0648\u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0639\u0644\u0649 \u0627\u0644\u0641\u0648\u0631.<\/span><\/td>\n<td style=\"width: 57.6819%; height: 64px; text-align: center;\"><span style=\"font-weight: 400;\">\u062a\u062a\u0645\u062d\u0648\u0631 \u062d\u0648\u0644 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0628\u0639\u064a\u062f.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u0648\u0645\u0646 \u0627\u0644\u062c\u062f\u064a\u0631 \u0628\u0627\u0644\u0630\u0643\u0631 \u0623\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0647\u064a \u0644\u064a\u0633\u062a \u0633\u0648\u0649 \u0625\u062d\u062f\u0649 \u0627\u0644\u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0643\u062a\u0627\u0628\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u062a\u0635\u0645\u064a\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0645\u062a\u0643\u0627\u0645\u0644\u0629. \u064a\u0645\u0643\u0646\u0643 \u0627\u0644\u0627\u0637\u0644\u0627\u0639 \u0639\u0644\u0649 \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0645\u062c\u0627\u0644 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0627\u0637\u0644\u0627\u0639 \u0639\u0644\u0649 <a href=\"https:\/\/uxwritingar.com\/staging\/glossary\" target=\"_blank\" rel=\"noopener\">\u0645\u0631\u062c\u0639 \u0627\u0644\u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0639\u0644\u0649 \u0645\u0646\u0635\u0651\u062a\u0646\u0627<\/a>.<\/p>\n<h2><span style=\"font-weight: 400; font-size: 24px;\">\u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0628\u064a\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0645\u062d\u062a\u0648\u0649<\/span><\/h2>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_21820\" aria-describedby=\"caption-attachment-21820\" style=\"width: 720px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-21820\" src=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2023\/10\/Content_strategy-07-300x169.jpg\" alt=\"\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0631\u0642\u0645\u064a\" width=\"720\" height=\"406\" srcset=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2023\/10\/Content_strategy-07-300x169.jpg 300w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2023\/10\/Content_strategy-07-1024x576.jpg 1024w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2023\/10\/Content_strategy-07-768x432.jpg 768w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2023\/10\/Content_strategy-07-1536x864.jpg 1536w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2023\/10\/Content_strategy-07-2048x1152.jpg 2048w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><figcaption id=\"caption-attachment-21820\" class=\"wp-caption-text\">\u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0628\u064a\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0645\u062d\u062a\u0648\u0649<\/figcaption><\/figure>\n<h3><span style=\"font-weight: 400; font-size: 20px;\">\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 (Content Strategy):<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u0627\u0644\u0647\u062f\u0641 \u0647\u0646\u0627 \u0647\u0648 \u0625\u062d\u0636\u0627\u0631 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0645\u0646\u0627\u0633\u0628 \u0644\u0644\u0634\u062e\u0635 \u0627\u0644\u0645\u0646\u0627\u0633\u0628 \u0641\u064a \u0627\u0644\u0645\u0643\u0627\u0646 \u0627\u0644\u0645\u0646\u0627\u0633\u0628 \u0648\u0641\u064a \u0627\u0644\u0632\u0645\u0627\u0646 \u0627\u0644\u0645\u0646\u0627\u0633\u0628 \u0644\u062a\u062d\u0642\u064a\u0642 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629. \u062d\u064a\u062b \u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u062a\u0644\u0628\u064a\u0629 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0634\u0631\u0648\u0639 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0628\u0634\u0643\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0644\u062a\u062d\u0642\u064a\u0642 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0623\u0639\u0645\u0627\u0644.<\/span><\/p>\n<h3><span style=\"font-weight: 400; font-size: 20px;\">\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 (Content Design):<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u0627\u0644\u0647\u062f\u0641 \u0647\u0646\u0627 \u0647\u0648 \u0625\u0646\u0634\u0627\u0621 \u0645\u062d\u062a\u0648\u0649 \u064a\u062d\u0644 \u0645\u0634\u0643\u0644\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645. \u064a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0641\u0647\u0645 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0648\u0625\u0646\u0634\u0627\u0621 \u0645\u062d\u062a\u0648\u0649 \u064a\u0644\u0628\u064a \u062a\u0644\u0643 \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0628\u0634\u0643\u0644 \u0641\u0639\u0651\u0627\u0644.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0628\u0634\u0643\u0644 \u0639\u0627\u0645\u060c \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u062a\u062a\u0639\u0644\u0642 \u0628\u062a\u062d\u0642\u064a\u0642 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0634\u0631\u0648\u0639 \u0627\u0644\u0631\u0642\u0645\u064a \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0628\u0634\u0643\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u060c \u0628\u064a\u0646\u0645\u0627 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u064a\u062a\u0639\u0644\u0642 \u0628\u0625\u0646\u0634\u0627\u0621 \u0645\u062d\u062a\u0648\u0649 \u0645\u0641\u064a\u062f \u0648\u0645\u0644\u0627\u0626\u0645 \u064a\u0644\u0628\u064a \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0648\u0645\u0634\u0643\u0644\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"background-color: #ffff99;\"><strong>\u0641\u064a \u0627\u0644\u062e\u062a\u0627\u0645<\/strong><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u064a\u064f\u0645\u0643\u0646 \u0627\u0644\u0642\u0648\u0644 \u0625\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0631\u0642\u0645\u064a \u0647\u064a \u0623\u0633\u0627\u0633 \u0646\u062c\u0627\u062d \u0623\u064a \u062c\u0647\u0648\u062f \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0623\u0648 \u062a\u0648\u0627\u062c\u062f \u0639\u0644\u0649 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a. \u062d\u064a\u062b \u062a\u0644\u0639\u0628 \u062f\u0648\u0631\u064b\u0627 \u0631\u0626\u064a\u0633\u064a\u0627\u064b \u0641\u064a \u0628\u0646\u0627\u0621 \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0645\u0639 \u0627\u0644\u062c\u0645\u0647\u0648\u0631\u060c \u0648\u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0647\u0648\u064a\u0629 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\u0627\u0644\u062c\u0648\u062f\u0629 \u0648\u0627\u0644\u0643\u0645\u064a\u0629\u060c \u0648\u0628\u064a\u0646 \u0627\u0644\u0625\u0628\u062f\u0627\u0639 \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644. \u0627\u0633\u062a\u0645\u0631 \u0641\u064a \u062a\u0637\u0648\u064a\u0631 \u0645\u0647\u0627\u0631\u0627\u062a\u0643 \u0648\u0645\u0639\u0631\u0641\u062a\u0643 \u0628\u0635\u0646\u0627\u0639\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649\u060c \u0648\u0648\u0627\u0643\u0628 \u0627\u0644\u062a\u063a\u064a\u0631\u0627\u062a \u0641\u064a \u0633\u0644\u0648\u0643 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0648\u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0644\u0630\u0627\u060c \u0642\u0628\u0644 \u0623\u0646 \u062a\u0646\u0637\u0644\u0642 \u0641\u064a \u0631\u062d\u0644\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649\u060c \u062a\u0623\u0643\u062f \u0645\u0646 \u062a\u062d\u062f\u064a\u062f \u0623\u0647\u062f\u0627\u0641\u0643 \u0628\u0639\u0646\u0627\u064a\u0629\u060c \u0648\u0627\u0644\u0628\u062f\u0621 \u0628\u0627\u0644\u0628\u062d\u062b \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644\u060c \u0648\u0636\u0645\u0627\u0646 \u0623\u0646 \u0645\u062d\u062a\u0648\u0627\u0643 \u064a\u0642\u062f\u0645 \u0642\u064a\u0645\u0629 \u062d\u0642\u064a\u0642\u064a\u0629 \u0644\u062c\u0645\u0647\u0648\u0631\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641. \u0627\u062a\u0628\u0639 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0648\u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0644\u0627\u0632\u0645\u0629 \u0644\u062a\u0646\u0641\u064a\u0630 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u062a\u0643 \u0628\u0641\u0639\u0627\u0644\u064a\u0629 \u0648\u0642\u064a\u0627\u0633 \u0648\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631. \u0628\u0630\u0644\u0643\u060c \u0633\u062a\u0643\u0648\u0646 \u0639\u0644\u0649 \u0627\u0644\u0637\u0631\u064a\u0642 \u0627\u0644\u0635\u062d\u064a\u062d \u0646\u062d\u0648 \u0628\u0646\u0627\u0621 \u062d\u0636\u0648\u0631 \u0631\u0642\u0645\u064a \u0642\u0648\u064a \u0648\u062c\u0630\u0627\u0628.<\/span><\/p>\n<p><strong>\u0644\u062a\u062d\u0635\u0644 \u0639\u0644\u0649 \u0623\u0642\u0635\u0649 \u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0648\u062a\u062a\u0645\u0643\u0646 \u0645\u0646 \u062a\u0635\u0645\u064a\u0645 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0645\u062d\u062a\u0648\u0649 \u0645\u0645\u064a\u0632\u0629 \u0648\u0627\u062d\u062a\u0631\u0627\u0641\u064a\u0629 \u0645\u0643\u062a\u0633\u0628\u0627\u064b \u0645\u0647\u0627\u0631\u0627\u062a \u0639\u0627\u0644\u064a\u0629 \u062a\u062e\u0648\u0644\u0643 \u0627\u0644\u062f\u062e\u0648\u0644 \u0625\u0644\u0649 \u0633\u0648\u0642 \u0627\u0644\u0639\u0645\u0644\u060c \u064a\u0645\u0643\u0646\u0643 <a href=\"https:\/\/uxwritingar.com\/staging\/learn\" target=\"_blank\" rel=\"noopener\">\u062d\u062c\u0632 \u0645\u0642\u0639\u062f\u0643 \u0627\u0644\u0622\u0646 \u0641\u064a \u062f\u0648\u0631\u0627\u062a\u0646\u0627<\/a>.<\/p>\n<h2>\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0634\u0627\u0626\u0639\u0629<\/h2>\n<h3><span style=\"font-size: 20px;\">\u0623\u0639\u0637\u0646\u064a \u0645\u062b\u0627\u0644\u064b\u0627 \u064a\u0639\u0628\u0631 \u0639\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0631\u0642\u0645\u064a\u061f<\/span><\/h3>\n<p>\u0645\u0646 \u0627\u0644\u0623\u0645\u062b\u0644\u0629 \u0627\u0644\u0634\u0627\u0626\u0639\u0629 \u0639\u0644\u0649 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u062a\u0646\u0641\u064a\u0630 \u0623\u0641\u0636\u0644 \u0645\u0645\u0627\u0631\u0633\u0627\u062a \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0645\u062f\u0648\u0646\u0627\u062a. \u064a\u0639\u062f \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u062f\u0648\u0646\u0629 \u0623\u0645\u0631\u064b\u0627 \u0645\u0647\u0645\u064b\u0627 \u062d\u062a\u0649 \u064a\u062a\u0645\u0643\u0646 \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0645\u0646 \u0627\u0644\u0639\u062b\u0648\u0631 \u0639\u0644\u0649 \u0645\u0648\u0642\u0639\u0643 \u0648\u062a\u0639\u0632\u064a\u0632 \u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0631\u0648\u0631 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a\u0629. \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0637\u0631\u064a\u0642\u0629 \u0631\u0627\u0626\u0639\u0629 \u0644\u062a\u062e\u0637\u064a\u0637 \u0623\u0641\u0643\u0627\u0631 \u0627\u0644\u062a\u0637\u0648\u064a\u0631 \u0644\u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645.<\/p>\n<h3><span style=\"font-size: 20px;\">\u0645\u0627 \u0647\u064a \u0623\u0647\u0645 5 \u062e\u0637\u0648\u0627\u062a \u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649\u061f<\/span><\/h3>\n<ol>\n<li>\u062d\u062f\u062f \u0623\u0647\u062f\u0627\u0641\u0643.<\/li>\n<li>\u0627\u0628\u062d\u062b \u0639\u0646 \u062c\u0645\u0647\u0648\u0631\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641.<\/li>\n<li>\u0642\u0645 \u0628\u0625\u062c\u0631\u0627\u0621 \u062a\u062f\u0642\u064a\u0642 \u0644\u0644\u0645\u062d\u062a\u0648\u0649.<\/li>\n<li>\u0627\u062e\u062a\u0631 \u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u0645\u062d\u062a\u0648\u0649.<\/li>\n<li>\u0623\u0646\u0634\u0626 \u062e\u0637\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649.<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400; font-size: 8px;\">\u062a\u0631\u062c\u0645\u0629_\u0628\u062a\u0635\u0631\u0641_\u0645\u0646_\u0627\u0644\u0645\u0635\u062f\u0631:<\/span><span style=\"font-size: 8px;\"><span style=\"font-weight: 400;\">\u00a0<\/span><a href=\"https:\/\/mailchi.mp\/lapope\/10-things-about-content-strategy?\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">content strategy<\/span><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0627\u0644\u064a\u0648\u0645\u060c \u062a\u064f\u0639\u062a\u0628\u0631 \u0642\u0646\u0648\u0627\u062a \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0648\u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0647\u064a \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 &#8211; \u0648\u0623\u062d\u064a\u0627\u0646\u0627\u064b \u062a\u0643\u0648\u0646 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u0648\u062d\u064a\u062f\u0629 &#8211; \u0627\u0644\u062a\u064a \u064a\u062c\u062f \u0641\u064a\u0647\u0627 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0648\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u064a\u062a\u0641\u0627\u0639\u0644\u0648\u0646 \u0645\u0639\u0647\u0627 \u0639\u0644\u0649 \u062d\u0633\u0628 \u0645\u062f\u0649 \u0641\u0627\u0626\u062f\u062a\u0647\u0627 \u0644\u0647\u0645\u060c \u0648\u0639\u0644\u0649 \u0647\u0630\u0627 \u0627\u0644\u0623\u0633\u0627\u0633\u060c \u0623\u0635\u0628\u062d \u0625\u0646\u0634\u0627\u0621 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u062c\u0632\u0621\u0627\u064b \u0623\u0633\u0627\u0633\u064a\u0627\u064b \u0645\u0646 \u0646\u062c\u0627\u062d \u0627\u0644\u0623\u0639\u0645\u0627\u0644. \u0644\u0645 \u064a\u0639\u062f 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[&hellip;]<\/p>\n","protected":false},"author":387,"featured_media":36129,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_gspb_post_css":"","content-type":"","footnotes":""},"categories":[166],"tags":[370,805,631,633,632],"class_list":["post-21813","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-resources","tag-370","tag-805","tag---content-design","tag-633","tag-632"],"acf":[],"_links":{"self":[{"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/posts\/21813","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/users\/387"}],"replies":[{"embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/comments?post=21813"}],"version-history":[{"count":0,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/posts\/21813\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/media\/36129"}],"wp:attachment":[{"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/media?parent=21813"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/categories?post=21813"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/tags?post=21813"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}