{"id":21341,"date":"2023-10-14T11:30:57","date_gmt":"2023-10-14T08:30:57","guid":{"rendered":"https:\/\/uxwritingar.com\/staging\/?p=21341"},"modified":"2025-08-12T14:32:47","modified_gmt":"2025-08-12T11:32:47","slug":"%d8%a3%d9%87%d9%85-%d9%85%d8%b5%d8%b7%d9%84%d8%ad%d8%a7%d8%aa-%d8%a7%d9%84%d9%80-ux-writing-%d9%88%d8%aa%d8%b5%d9%85%d9%8a%d9%85-%d8%a7%d9%84%d9%85%d8%ad%d8%aa%d9%88%d9%89-%d8%a7%d9%84%d8%ac%d8%b2","status":"publish","type":"post","link":"https:\/\/uxwritingar.com\/staging\/content-design\/21341\/","title":{"rendered":"\u0623\u0647\u0645 \u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0627\u0644\u0640 UX Writing \u0648\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u062c\u0632\u0621 \u0627\u0644\u0623\u0648\u0644"},"content":{"rendered":"

\u0625\u0630\u0627 \u0643\u0646\u062a \u0645\u0647\u062a\u0645\u064b\u0627 \u0628\u0645\u062c\u0627\u0644 \u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0645\u062d\u062a\u0648\u0649\u060c \u0641\u0625\u0646 \u0647\u0630\u0627 \u0627\u0644\u062f\u0644\u064a\u0644 \u064a\u0623\u062a\u064a \u0644\u064a\u0643\u0648\u0646 \u0645\u0635\u062f\u0631\u0643 \u0627\u0644\u0634\u0627\u0645\u0644 \u0648\u0627\u0644\u0642\u064a\u0651\u0645 \u0644\u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0645\u0641\u0627\u0647\u064a\u0645 \u0648\u0627\u0644\u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0627\u0644\u0645\u062a\u0639\u0644\u0642\u0629 \u0628\u0647\u0630\u0627 \u0627\u0644\u0645\u062c\u0627\u0644 \u0627\u0644\u0645\u0647\u0645. \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0639\u0627\u0644\u0645 \u0627\u0644\u0645\u0639\u0642\u062f \u0648\u0627\u0644\u0645\u062a\u063a\u064a\u0631 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631\u060c \u0646\u0642\u062f\u0645 \u0644\u0643 \u0647\u0630\u0627 <\/span>\u0627\u0644\u062f\u0644\u064a\u0644 <\/b>\u0627\u0644\u0630\u064a \u064a\u0639\u0643\u0633 \u062a\u0641\u0627\u0646\u064a\u0646\u0627 \u0641\u064a \u062a\u0648\u0641\u064a\u0631 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u0627\u0644\u0625\u0631\u0634\u0627\u062f\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0628\u0634\u0643\u0644 \u0645\u0628\u062f\u0639 \u0648\u0645\u0641\u064a\u062f.<\/span><\/p>\n

\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (UX) \u0644\u064a\u0633\u062a \u0645\u062c\u0631\u062f \u0645\u062c\u0627\u0644 \u062a\u0642\u0646\u064a\u060c \u0628\u0644 \u0647\u064a \u0641\u0646 \u062a\u0639\u0627\u0645\u0644 <\/span>\u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0625\u0646\u0633\u0627\u0646\u064a \u0645\u0639 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627<\/span><\/a>. \u0625\u0646 \u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (UX Writing) \u0647\u064a \u0627\u0644\u0633\u0631 \u0627\u0644\u0630\u064a \u064a\u062c\u0639\u0644 \u0647\u0630\u0627 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0633\u0644\u0633\u064b\u0627 \u0648\u0645\u0645\u062a\u0639\u064b\u0627. \u0647\u0646\u0627\u060c \u0646\u062a\u062d\u062f\u062b \u0639\u0646 \u0625\u0628\u062f\u0627\u0639 \u0641\u064a \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0648\u0627\u0644\u0646\u0635\u0648\u0635.<\/span><\/p>\n

\u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u062f\u0644\u064a\u0644\u060c \u0644\u0646 \u0646\u0633\u0631\u062f \u062a\u0639\u0631\u064a\u0641\u0627\u062a \u0644\u0644\u0645\u0635\u0637\u0644\u062d\u0627\u062a\u060c \u0628\u0644 \u0633\u0646\u0633\u0639\u0649 \u0625\u0644\u0649 \u0627\u0633\u062a\u0646\u0628\u0627\u0637 \u062c\u0648\u0647\u0631\u0647\u0627 \u0648\u0646\u0642\u0644\u0647\u0627 \u0625\u0644\u064a\u0643 \u0628\u0623\u0633\u0644\u0648\u0628 \u0625\u0628\u062f\u0627\u0639\u064a \u0648\u062c\u0630\u0627\u0628 \u064a\u062c\u0639\u0644\u0643 \u062a\u062a\u0639\u0645\u0642 \u0641\u064a \u0639\u0627\u0644\u0645 \u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0645\u062d\u062a\u0648\u0649.<\/span><\/p>\n

\u0646\u0639\u0644\u0645 \u0623\u0646 \u0627\u0644\u0639\u0645\u0644 \u0641\u064a \u0645\u062c\u0627\u0644 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u0643\u062a\u0627\u0628\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u064a\u062a\u0637\u0644\u0628 \u0641\u0647\u0645\u064b\u0627 \u0639\u0645\u064a\u0642\u064b\u0627 \u0648\u0645\u0639\u0631\u0641\u0629 \u0648\u0627\u0633\u0639\u0629\u060c \u0644\u0630\u0627 \u0633\u0646\u0642\u062f\u0645 \u0644\u0643 \u0645\u0648\u0627\u062f \u0642\u0631\u0627\u0621\u0629 \u0625\u0636\u0627\u0641\u064a\u0629 \u0644\u062a\u062a\u0645\u0643\u0646 \u0645\u0646 \u0627\u0643\u062a\u0634\u0627\u0641 \u0627\u0644\u0645\u0632\u064a\u062f \u0639\u0646 \u0643\u0644 \u0645\u0635\u0637\u0644\u062d.<\/span><\/p>\n

\u0646\u0623\u0645\u0644 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0647\u0630\u0627 \u0627\u0644\u062f\u0644\u064a\u0644 \u0645\u0635\u062f\u0631\u064b\u0627 \u0645\u0644\u0647\u0645\u064b\u0627 \u0644\u0644\u0643\u064f\u062a\u0651\u0627\u0628 \u0648\u0645\u0635\u0645\u0645\u064a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u062c\u0645\u064a\u0639 \u0645\u0646 \u064a\u0647\u062a\u0645\u0648\u0646 \u0628\u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0627\u0631\u0628 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0628\u0637\u0631\u0642 \u0625\u0628\u062f\u0627\u0639\u064a\u0629 \u0648\u0645\u0628\u062a\u0643\u0631\u0629. \u0641\u0644\u0646\u0633\u062a\u0645\u062a\u0639 \u0628\u0631\u062d\u0644\u0629 \u0627\u0633\u062a\u0643\u0634\u0627\u0641 \u0647\u0630\u0627 \u0627\u0644\u0639\u0627\u0644\u0645 \u0627\u0644\u0645\u0645\u062a\u0639 \u0648\u0627\u0644\u0645\u062b\u064a\u0631 \u0645\u0639\u064b\u0627.<\/span><\/p>\n

\"\u0643\u062a\u0627\u0628\u0629
\u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0645\u062d\u062a\u0648\u0649<\/figcaption><\/figure>\n

? \u0627\u062e\u062a\u0628\u0627\u0631 \u0623 \/ \u0628 – A\/B testing<\/span><\/h2>\n

 <\/p>\n

\u0627\u062e\u062a\u0628\u0627\u0631 \u0623 \/ \u0628 (A\/B Testing) \u0637\u0631\u064a\u0642\u0629 \u0645\u0646\u0647\u062c\u064a\u0629 \u062a\u064f\u0633\u062a\u062e\u062f\u0645 \u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0648\u062a\u0642\u064a\u064a\u0645 \u0623\u062f\u0627\u0621 \u0639\u0646\u0627\u0635\u0631 \u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (UI)\u060c \u0645\u062b\u0644 \u0627\u0644\u0646\u0635\u0648\u0635\u060c \u0627\u0644\u0635\u0648\u0631\u060c \u0627\u0644\u0623\u0644\u0648\u0627\u0646\u060c \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0623\u0648 \u062a\u0635\u0645\u064a\u0645\u0627\u062a \u0645\u062e\u062a\u0644\u0641\u0629. \u064a\u0647\u062f\u0641 \u0647\u0630\u0627 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0625\u0644\u0649 \u0645\u0639\u0631\u0641\u0629 \u0623\u064a \u0646\u0633\u062e\u0629 \u062a\u062d\u0642\u0642 \u0623\u0641\u0636\u0644 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0648\u062a\u0639\u0632\u0632 \u0645\u0646 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u062a\u064a \u062a\u064f\u0642\u062f\u0645 \u0644\u0644\u0639\u0645\u0644\u0627\u0621.<\/span><\/p>\n

\u0643\u064a\u0641 \u064a\u0639\u0645\u0644 \u0627\u062e\u062a\u0628\u0627\u0631 \u0623 \/ \u0628\u061f<\/span><\/h3>\n

\u0639\u0646\u062f \u0625\u062c\u0631\u0627\u0621 \u0627\u062e\u062a\u0628\u0627\u0631 \u0623 \/ \u0628\u060c \u064a\u062a\u0645 \u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0625\u0644\u0649 \u0645\u062c\u0645\u0648\u0639\u062a\u064a\u0646 \u0623\u0648 \u0623\u0643\u062b\u0631 (\u0645\u062b\u0644 \u0645\u062c\u0645\u0648\u0639\u0629 \u0623 \u0648\u0645\u062c\u0645\u0648\u0639\u0629 \u0628)\u060c \u0648\u064a\u062a\u0645 \u0639\u0631\u0636 \u0625\u0635\u062f\u0627\u0631 \u0645\u062e\u062a\u0644\u0641 \u0645\u0646 \u0639\u0646\u0635\u0631 \u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0644\u0643\u0644 \u0645\u062c\u0645\u0648\u0639\u0629. \u062b\u0645 \u064a\u062a\u0645 \u0645\u0631\u0627\u0642\u0628\u0629 \u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0644\u0643\u0644 \u0625\u0635\u062f\u0627\u0631 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0645\u0642\u0627\u064a\u064a\u0633 \u0645\u062b\u0644 \u0645\u0639\u062f\u0644 \u0627\u0644\u0646\u0642\u0631 (Click-Through Rate) \u0623\u0648 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 (Conversion Rate).<\/span><\/p>\n

\u0645\u062b\u0627\u0644<\/b>:<\/span><\/p>\n

\u0644\u0646\u0641\u062a\u0631\u0636 \u0623\u0646\u0643 \u062a\u062f\u064a\u0631 \u0645\u062a\u062c\u0631\u064b\u0627 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0648\u062a\u0631\u063a\u0628 \u0641\u064a \u0645\u0639\u0631\u0641\u0629 \u0623\u064a \u0644\u0648\u0646 \u0632\u0631 “\u0634\u0631\u0627\u0621 \u0627\u0644\u0622\u0646” \u064a\u062c\u0630\u0628 \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0632\u0628\u0627\u0626\u0646 \u0648\u064a\u0632\u064a\u062f \u0645\u0646 \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621. \u064a\u0645\u0643\u0646\u0643 \u0627\u0644\u0642\u064a\u0627\u0645 \u0628\u0640 A\/B Testing \u0639\u0644\u0649 \u0627\u0644\u0635\u0641\u062d\u0629 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u062d\u064a\u062b \u062a\u0638\u0647\u0631 \u0632\u0631 \u0627\u0644\u0634\u0631\u0627\u0621. \u0641\u064a \u0627\u0644\u0625\u0635\u062f\u0627\u0631 A\u060c \u064a\u0643\u0648\u0646 \u0627\u0644\u0632\u0631 \u0623\u062d\u0645\u0631 \u0627\u0644\u0644\u0648\u0646\u060c \u0628\u064a\u0646\u0645\u0627 \u0641\u064a \u0627\u0644\u0625\u0635\u062f\u0627\u0631 B \u064a\u0643\u0648\u0646 \u0627\u0644\u0632\u0631 \u0623\u0632\u0631\u0642 \u0627\u0644\u0644\u0648\u0646. \u0628\u0639\u062f \u0645\u062f\u0629 \u0645\u0646 \u0627\u0644\u0648\u0642\u062a\u060c \u062a\u062d\u0635\u0644 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u062a\u062c\u062f \u0623\u0646 \u0627\u0644\u0625\u0635\u062f\u0627\u0631 B \u062d\u0635\u0644 \u0639\u0644\u0649 \u0645\u0639\u062f\u0644 \u062a\u062d\u0648\u064a\u0644 \u0623\u0639\u0644\u0649 \u0628\u0646\u0633\u0628\u0629 \u0643\u0628\u064a\u0631\u0629. \u0628\u0627\u0644\u062a\u0627\u0644\u064a\u060c \u064a\u0645\u0643\u0646\u0643 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631 \u0628\u062a\u063a\u064a\u064a\u0631 \u0644\u0648\u0646 \u0627\u0644\u0632\u0631 \u0625\u0644\u0649 \u0627\u0644\u0644\u0648\u0646 \u0627\u0644\u0623\u0632\u0631\u0642 \u0644\u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a.<\/span><\/p>\n

\u0628\u0627\u062e\u062a\u0635\u0627\u0631\u060c \u0627\u062e\u062a\u0628\u0627\u0631 \u0623 \/ \u0628 \u0647\u0648 \u0623\u062f\u0627\u0629 \u0642\u0648\u064a\u0629 \u062a\u0633\u0627\u0639\u062f \u0643\u062a\u0651\u0627\u0628 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u0645\u0635\u0645\u0645\u064a \u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0639\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u0627\u0644\u062a\u0635\u0645\u064a\u0645\u0627\u062a \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0641\u0639\u0644\u064a\u0629 \u0648\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646.<\/span><\/p>\n

\u267f\ufe0f \u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u0627\u0644\u0648\u0635\u0648\u0644 – Accessibility<\/span><\/h2>\n

 <\/p>\n

\u0645\u0628\u062f\u0623 \u062a\u0635\u0645\u064a\u0645 \u062a\u0646\u0641\u064a\u0630\u064a \u064a\u0647\u062f\u0641 \u0625\u0644\u0649 \u062c\u0639\u0644 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0648\u0648\u0627\u062c\u0647\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0645\u062a\u0627\u062d\u0629 \u0648\u0633\u0647\u0644\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0644\u062c\u0645\u064a\u0639 \u0627\u0644\u0623\u0634\u062e\u0627\u0635\u060c \u0628\u063a\u0636 \u0627\u0644\u0646\u0638\u0631 \u0639\u0646 \u0642\u062f\u0631\u0627\u062a\u0647\u0645 \u0627\u0644\u0628\u062f\u0646\u064a\u0629 \u0623\u0648 \u0627\u0644\u062d\u0633\u064a\u0629. \u064a\u0639\u0646\u064a \u0647\u0630\u0627 \u0623\u0646\u0647 \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u0627\u0644\u0648\u0638\u0627\u0626\u0641 \u0645\u062a\u0627\u062d\u0629 \u0644\u0644\u062c\u0645\u064a\u0639 \u0628\u063a\u0636 \u0627\u0644\u0646\u0638\u0631 \u0639\u0646 \u0625\u0639\u0627\u0642\u0627\u062a\u0647\u0645\u060c \u0633\u0648\u0627\u0621 \u0643\u0627\u0646\u062a \u0633\u0645\u0639\u064a\u0629\u060c \u0628\u0635\u0631\u064a\u0629\u060c \u062c\u0633\u062f\u064a\u0629\u060c \u0623\u0648 \u063a\u064a\u0631\u0647\u0627.<\/span><\/p>\n

\u0643\u064a\u0641 \u062a\u0639\u0645\u0644 \u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u0627\u0644\u0648\u0635\u0648\u0644\u061f<\/span><\/h3>\n

\u0639\u0646\u062f \u062a\u0637\u0628\u064a\u0642 \u0645\u0628\u0627\u062f\u0626 \u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u0627\u0644\u0648\u0635\u0648\u0644\u060c \u064a\u062a\u0645 \u062a\u0636\u0645\u064a\u0646 \u0645\u064a\u0632\u0627\u062a \u0648\u062a\u0635\u0645\u064a\u0645\u0627\u062a \u062a\u062c\u0639\u0644 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0627\u0644\u0648\u0627\u062c\u0647\u0627\u062a \u0623\u0643\u062b\u0631 \u0627\u0633\u062a\u0642\u0628\u0627\u0644\u064b\u0627 \u0644\u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u062a\u0646\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0623\u0641\u0631\u0627\u062f. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u064a\u0645\u0643\u0646 \u062a\u0636\u0645\u064a\u0646 \u062e\u064a\u0627\u0631\u0627\u062a \u062a\u0643\u0628\u064a\u0631 \u0627\u0644\u0646\u0635 \u0623\u0648 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0634\u0627\u0634\u0627\u062a \u0627\u0644\u0644\u0645\u0633 \u0644\u062a\u0633\u0647\u064a\u0644 \u0627\u0644\u0648\u0635\u0648\u0644 \u0644\u0623\u0648\u0644\u0626\u0643 \u0627\u0644\u0630\u064a\u0646 \u064a\u0639\u0627\u0646\u0648\u0646 \u0645\u0646 \u0635\u0639\u0648\u0628\u0629 \u0641\u064a \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0641\u0623\u0631\u0629.<\/span><\/p>\n

\u0645\u062b\u0627\u0644<\/b>:<\/span><\/p>\n

\u0636\u0645\u0646 \u0645\u0648\u0642\u0639 \u062a\u0627\u0628\u0639 \u0644\u0645\u0624\u0633\u0633\u0629 \u062a\u0639\u0644\u064a\u0645\u064a\u0629\u060c \u064a\u0645\u0643\u0646 \u062a\u062d\u0633\u064a\u0646 \u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u0627\u0644\u0648\u0635\u0648\u0644 \u0639\u0628\u0631 \u062a\u0648\u0641\u064a\u0631 \u0646\u0635\u0648\u0635 \u0628\u062f\u064a\u0644\u0629 \u0644\u0644\u0635\u0648\u0631 \u0648\u0627\u0644\u0631\u0633\u0648\u0645\u0627\u062a\u060c \u0648\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0635\u0641\u062d\u0629 \u0628\u062d\u064a\u062b \u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0627\u0644\u0645\u0643\u0641\u0648\u0641\u064a\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0642\u0627\u0631\u0626\u0627\u062a \u0627\u0644\u0634\u0627\u0634\u0629 \u0644\u0641\u0647\u0645 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0628\u0633\u0647\u0648\u0644\u0629. \u064a\u0645\u0643\u0646 \u0623\u064a\u0636\u064b\u0627 \u062a\u0642\u062f\u064a\u0645 \u062e\u064a\u0627\u0631\u0627\u062a \u0644\u062a\u0643\u0628\u064a\u0631 \u0627\u0644\u0646\u0635 \u0644\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 \u064a\u0639\u0627\u0646\u0648\u0646 \u0645\u0646 \u0636\u0639\u0641 \u0627\u0644\u0628\u0635\u0631\u060c \u0648\u0636\u0645\u0627\u0646 \u0623\u0646 \u0627\u0644\u0623\u0644\u0648\u0627\u0646 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0629 \u062a\u0643\u0648\u0646 \u0645\u0646\u0627\u0633\u0628\u0629 \u0644\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 \u064a\u0639\u0627\u0646\u0648\u0646 \u0645\u0646 \u0639\u0645\u0649 \u0627\u0644\u0623\u0644\u0648\u0627\u0646.<\/span><\/p>\n

\u0628\u0627\u062e\u062a\u0635\u0627\u0631\u060c \u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u0627\u0644\u0648\u0635\u0648\u0644 \u0644\u064a\u0633\u062a \u0645\u062c\u0631\u062f \u0648\u0627\u062c\u0647\u0629 \u062c\u0630\u0627\u0628\u0629 \u0623\u0648 \u0645\u0644\u0627\u0626\u0645\u0629\u060c \u0628\u0644 \u0647\u064a \u0641\u0644\u0633\u0641\u0629 \u062a\u0635\u0645\u064a\u0645 \u062a\u0633\u0639\u0649 \u0625\u0644\u0649 \u062c\u0639\u0644 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0648\u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0645\u062a\u0627\u062d\u0629 \u0644\u0644\u062c\u0645\u064a\u0639\u060c \u0648\u062c\u0632\u0621 \u0623\u0633\u0627\u0633\u064a \u0645\u0646 \u062a\u0635\u0645\u064a\u0645 \u0634\u0627\u0645\u0644 \u064a\u0647\u062f\u0641 \u0625\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0644\u0644\u062c\u0645\u064a\u0639.<\/span><\/p>\n

? \u0628\u0648\u062a \u0627\u0644\u0645\u062d\u0627\u062f\u062b\u0629 (ChatBOT)<\/span><\/h2>\n

 <\/p>\n

\u0628\u0631\u0646\u0627\u0645\u062c \u0623\u0648 \u0646\u0638\u0627\u0645 \u064a\u062a\u0645 \u0628\u0631\u0645\u062c\u062a\u0647 \u0644\u0644\u0642\u064a\u0627\u0645 \u0628\u0645\u062d\u0627\u062f\u062b\u0627\u062a \u0646\u0635\u064a\u0629 \u0645\u0639 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0628\u0634\u0643\u0644 \u0622\u0644\u064a. \u0647\u0630\u0647 \u0627\u0644\u0645\u062d\u0627\u062f\u062b\u0627\u062a \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0645\u0639 \u0648\u0627\u062c\u0647\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0639\u0644\u0649 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a\u060c \u0648\u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a\u060c \u0648\u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629\u060c \u0648\u063a\u064a\u0631\u0647\u0627\u060c \u0648\u062a\u0647\u062f\u0641 \u0625\u0644\u0649 \u062a\u0642\u062f\u064a\u0645 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u062a\u0646\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0648\u0627\u0644\u0625\u062c\u0627\u0628\u0627\u062a \u0639\u0644\u0649 \u0627\u0644\u0623\u0633\u0626\u0644\u0629\u060c \u0648\u062d\u0644 \u0627\u0644\u0645\u0634\u0643\u0644\u0627\u062a\u060c \u0648\u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646.<\/span><\/p>\n

\u0643\u064a\u0641 \u064a\u0639\u0645\u0644 \u0628\u0648\u062a \u0627\u0644\u0645\u062d\u0627\u062f\u062b\u0629\u061f<\/span><\/h3>\n

\u064a\u0645\u0643\u0646 \u0644\u0628\u0648\u062a\u0627\u062a \u0627\u0644\u0645\u062d\u0627\u062f\u062b\u0629 \u0623\u0646 \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u062a\u0646\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u062a\u0642\u0646\u064a\u0627\u062a. \u0628\u0639\u0636\u0647\u0627 \u064a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0646\u0645\u0627\u0630\u062c \u0645\u062d\u062f\u062f\u0629 \u0645\u0633\u0628\u0642\u064b\u0627 \u0644\u0644\u0625\u062c\u0627\u0628\u0629 \u0639\u0644\u0649 \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0648\u0627\u0644\u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0627\u0644\u0645\u062a\u0648\u0642\u0639\u0629. \u0628\u064a\u0646\u0645\u0627 \u064a\u0639\u062a\u0645\u062f \u0622\u062e\u0631\u0648\u0646 \u0639\u0644\u0649 \u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0645\u062b\u0644 \u0645\u0639\u0627\u0644\u062c\u0629 \u0627\u0644\u0644\u063a\u0629 \u0627\u0644\u0637\u0628\u064a\u0639\u064a\u0629 (NLP) \u0644\u0641\u0647\u0645 \u0645\u0627 \u064a\u0642\u0648\u0644\u0647 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0628\u0634\u0643\u0644 \u0623\u0643\u062b\u0631 \u062f\u0642\u0629 \u0648\u0627\u0633\u062a\u062c\u0627\u0628\u0629\u064b \u0644\u0623\u0633\u0626\u0644\u062a\u0647\u0645 \u0648\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647\u0645.<\/span><\/p>\n

\u0645\u062b\u0627\u0644:<\/b><\/p>\n

\u0644\u0646\u0641\u062a\u0631\u0636 \u0623\u0646\u0643 \u062a\u0645\u062a\u0644\u0643 \u0645\u0648\u0642\u0639\u064b\u0627 \u0644\u0645\u062a\u062c\u0631 \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0644\u0644\u0645\u0644\u0627\u0628\u0633 \u0648\u062a\u0631\u063a\u0628 \u0641\u064a \u062a\u0648\u0641\u064a\u0631 \u062f\u0639\u0645 \u0641\u0648\u0631\u064a \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0644\u0649 \u0645\u0648\u0642\u0639\u0643. \u064a\u0645\u0643\u0646\u0643 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0628\u0648\u062a \u0627\u0644\u0645\u062d\u0627\u062f\u062b\u0629 \u0644\u0625\u0646\u0634\u0627\u0621 \u0646\u0627\u0641\u0630\u0629 \u0645\u062d\u0627\u062f\u062b\u0629 \u0635\u063a\u064a\u0631\u0629 \u062a\u0638\u0647\u0631 \u0639\u0646\u062f\u0645\u0627 \u064a\u0642\u0648\u0645 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0632\u064a\u0627\u0631\u0629 \u0627\u0644\u0645\u0648\u0642\u0639. \u064a\u0645\u0643\u0646 \u0644\u0644\u0628\u0648\u062a \u0627\u0633\u062a\u0642\u0628\u0627\u0644 \u0627\u0633\u062a\u0641\u0633\u0627\u0631\u0627\u062a\u0647\u0645 \u062d\u0648\u0644 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a\u060c \u0648\u0627\u0644\u0623\u0633\u0639\u0627\u0631\u060c \u0648\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621\u060c \u0648\u062d\u062a\u0649 \u0645\u062a\u0627\u0628\u0639\u0629 \u0627\u0644\u0637\u0644\u0628\u0627\u062a. \u0628\u0648\u062a \u0627\u0644\u0645\u062d\u0627\u062f\u062b\u0629 \u0633\u064a\u0641\u0647\u0645 \u0627\u0633\u062a\u0641\u0633\u0627\u0631\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u0631\u062f \u0639\u0644\u064a\u0647\u0627 \u0628\u0634\u0643\u0644 \u0633\u0631\u064a\u0639 \u0648\u0641\u0639\u0627\u0644\u060c \u0645\u0645\u0627 \u064a\u0648\u0641\u0631 \u062a\u062c\u0631\u0628\u0629 \u0645\u0633\u062a\u062e\u062f\u0645 \u062c\u064a\u062f\u0629 \u0648\u064a\u0633\u0647\u0645 \u0641\u064a \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a.<\/span><\/p>\n

\u0628\u0627\u062e\u062a\u0635\u0627\u0631\u060c \u0628\u0648\u062a\u0627\u062a \u0627\u0644\u0645\u062d\u0627\u062f\u062b\u0629 \u062a\u0639\u062a\u0628\u0631 \u0648\u0627\u062d\u062f\u0629 \u0645\u0646 \u0627\u0644\u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0629 \u0627\u0644\u0645\u0628\u062a\u0643\u0631\u0629 \u0644\u062a\u0642\u062f\u064a\u0645 \u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0645\u0639 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0628\u0634\u0643\u0644 \u0641\u0639\u0651\u0627\u0644 \u0645\u0646 \u0646\u0627\u062d\u064a\u0629 \u0627\u0644\u062a\u0643\u0644\u0641\u0629\u060c \u0648\u0647\u064a \u0645\u062b\u0627\u0644 \u0628\u0627\u0631\u0632 \u0639\u0644\u0649 \u0643\u064a\u0641\u064a\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0644\u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645.<\/span><\/p>\n

? \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 – Content Strategy<\/span><\/h2>\n

 <\/p>\n

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\u0643\u064a\u0641\u064a\u0629 \u062a\u0637\u0628\u064a\u0642 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0641\u064a \u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u061f<\/span><\/h3>\n

 <\/p>\n