{"id":21069,"date":"2023-08-21T14:00:33","date_gmt":"2023-08-21T11:00:33","guid":{"rendered":"https:\/\/uxwritingar.com\/staging\/?p=21069"},"modified":"2025-08-12T14:46:52","modified_gmt":"2025-08-12T11:46:52","slug":"%d8%a7%d8%ae%d8%aa%d8%a8%d8%a7%d8%b1%d8%a7%d8%aa-a-b-testing-%d9%85%d8%a7-%d9%87%d9%8a-%d9%88%d8%a3%d9%87%d9%85%d9%8a%d8%aa%d9%87%d8%a7-%d8%a8%d8%aa%d8%ad%d8%b3%d9%91%d9%8a%d9%86-%d9%85%d8%b9%d8%af","status":"publish","type":"post","link":"https:\/\/uxwritingar.com\/staging\/resources\/21069\/","title":{"rendered":"\u0647\u0644 \u062a\u0639\u0631\u0641 \u0643\u064a\u0641 \u062a\u0631\u0641\u0639 \u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a A B testing \u0645\u0628\u064a\u0639\u0627\u062a\u0643\u061f \u062e\u0637\u0648\u0629 \u0628\u0633\u064a\u0637\u0629 \u064a\u062c\u0647\u0644\u0647\u0627 \u0627\u0644\u0643\u062b\u064a\u0631"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u0628\u0627\u062a\u062a \u0632\u064a\u0627\u062f\u0629 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\u0648\u0644\u0643\u0646 \u0643\u064a\u0641 \u064a\u0645\u0643\u0646 \u0632\u064a\u0627\u062f\u0629 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0648\u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646\u0647 \u0641\u064a \u0631\u0641\u0639 \u0645\u0628\u064a\u0639\u0627\u062a\u0643\u061f \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0641\u0643\u0631\u0629 \u0648\u0627\u062d\u062f\u0629 \u0648\u0628\u0623\u0641\u0636\u0644 \u0637\u0631\u064a\u0642\u0629 \u0645\u0645\u0643\u0646\u0629.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0647\u0646\u0627 \u064a\u0623\u062a\u064a \u062f\u0648\u0631 \u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a (A B testing)\u060c \u0644\u0646\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u062a\u0641\u0627\u0635\u064a\u0644 \u0647\u0630\u0647 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0648\u0643\u064a\u0641 \u064a\u0645\u0643\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 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\u0627\u0644\u062c\u0645\u0647\u0648\u0631&#8221;<\/a><\/p><\/blockquote>\n<h2><span style=\"font-weight: 400;\">\u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0641\u064a \u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0641\u064a \u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0647\u0648 \u0623\u062d\u062f \u0627\u0644\u0645\u0641\u0627\u0647\u064a\u0645 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u0646\u0628\u063a\u064a \u0641\u0647\u0645\u0647\u0627 \u0648\u0627\u0644\u0639\u0645\u0644 \u0639\u0644\u0649 \u062a\u062d\u0633\u064a\u0646\u0647\u0627. \u0648\u0647\u0648 \u0628\u0628\u0633\u0627\u0637\u0629 \u0639\u062f\u062f 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meaning)\u061f<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a A\/B \u0647\u064a \u062a\u0642\u0646\u064a\u0629 \u062a\u062c\u0631\u064a\u0628\u064a\u0629 \u062a\u0633\u062a\u062e\u062f\u0645 \u0644\u0645\u0642\u0627\u0631\u0646\u0629 \u0646\u062a\u0627\u0626\u062c \u0623\u062f\u0627\u0621 \u0646\u0633\u062e\u062a\u064a\u0646 \u0645\u062e\u062a\u0644\u0641\u062a\u064a\u0646 \u0645\u0646 \u0639\u0646\u0635\u0631 \u0645\u0639\u064a\u0646. \u064a\u0643\u0648\u0646 \u0647\u0646\u0627\u0643 \u0646\u0633\u062e\u0629 &#8220;A&#8221; (\u0627\u0644\u0646\u0633\u062e\u0629 \u0627\u0644\u0623\u0635\u0644\u064a\u0629 \u0623\u0648 \u0627\u0644\u062d\u0627\u0644\u064a\u0629) \u0648\u0646\u0633\u062e\u0629 &#8220;B&#8221; (\u0627\u0644\u0646\u0633\u062e\u0629 \u0627\u0644\u0645\u0639\u062f\u0651\u0644\u0629 \u0623\u0648 \u0627\u0644\u062a\u062c\u0631\u064a\u0628\u064a\u0629).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0628\u062f\u0627\u064a\u0629\u064b\u060c \u064a\u062a\u0645 \u0639\u0631\u0636 \u0627\u0644\u0646\u0633\u062e\u062a\u064a\u0646 \u0639\u0644\u0649 \u062c\u0645\u0647\u0648\u0631 \u0645\u0633\u062a\u0647\u062f\u0641\u060c \u0645\u0646 \u0628\u0639\u062f\u0647\u0627 \u0642\u064a\u0627\u0633 \u0623\u062f\u0627\u0621 \u0643\u0644 \u0646\u0633\u062e\u0629 \u0648\u062a\u0623\u062b\u064a\u0631\u0647\u0627 \u0628\u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u060c \u0648\u0647\u0648 \u0627\u0644\u0646\u0633\u0628\u0629 \u0628\u064a\u0646 \u0639\u062f\u062f \u0627\u0644\u0632\u0648\u0627\u0631 \u0627\u0644\u0630\u064a\u0646 \u0623\u062c\u0631\u0648\u0627 \u0627\u0644\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u0645\u0631\u063a\u0648\u0628 \u0641\u064a\u0647 (\u0645\u062b\u0644 \u0627\u0644\u0634\u0631\u0627\u0621 \u0623\u0648 \u0627\u0644\u062a\u0633\u062c\u064a\u0644) \u0648\u0628\u064a\u0646 \u0625\u062c\u0645\u0627\u0644\u064a \u0639\u062f\u062f \u0627\u0644\u0632\u0648\u0627\u0631.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0623\u0648 \u062a\u0648\u0636\u064a\u062d \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0627\u0644\u0646\u0635\u0648\u0635 \u0645\u0641\u0647\u0648\u0645\u0629 \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0623\u0648 \u063a\u064a\u0631 \u0645\u0641\u0647\u0648\u0645\u0629\u060c \u0623\u0648 \u062a\u0642\u062f\u0645 \u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u0645\u0646\u0647\u0627.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">\u0623\u0646\u0648\u0627\u0639 \u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a (A B testing) <\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u0643\u0645\u0627 \u0630\u0643\u0631\u0646\u0627 \u0633\u0627\u0628\u0642\u0627\u064b\u060c \u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a A\/B \u062e\u0637\u0648\u0629 \u062a\u062c\u0631\u064a\u0628\u064a\u0629 \u062a\u064f\u0633\u062a\u062e\u062f\u0645 \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0648\u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0648\u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u062c\u0627\u0644\u0627\u062a \u0627\u0644\u0623\u062e\u0631\u0649 \u0644\u0642\u064a\u0627\u0633 \u062a\u0623\u062b\u064a\u0631 \u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0635\u063a\u064a\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0625\u0635\u062f\u0627\u0631 \u0623\u0635\u0644\u064a. \u064a\u062a\u0645 \u0630\u0644\u0643 \u0639\u0646 \u0637\u0631\u064a\u0642 \u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629 \u0625\u0644\u0649 \u0645\u062c\u0645\u0648\u0639\u062a\u064a\u0646 (A \u0648 B)\u060c \u062d\u064a\u062b \u064a\u062a\u0645 \u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u0646\u0633\u062e\u0629 \u0627\u0644\u0623\u0635\u0644\u064a\u0629 (\u0627\u0644\u0645\u0631\u0627\u0642\u0628\u0629) \u0639\u0644\u0649 \u0645\u062c\u0645\u0648\u0639\u0629 A\u060c \u0628\u064a\u0646\u0645\u0627 \u064a\u062a\u0645 \u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u0646\u0633\u062e\u0629 \u0627\u0644\u0645\u0639\u062f\u0651\u0644\u0629 (\u0627\u0644\u062a\u063a\u064a\u064a\u0631) \u0639\u0644\u0649 \u0645\u062c\u0645\u0648\u0639\u0629 B. \u064a\u062a\u0645 \u0642\u064a\u0627\u0633 \u0623\u062f\u0627\u0621 \u0627\u0644\u0646\u0633\u062e\u062a\u064a\u0646 \u0648\u0645\u0642\u0627\u0631\u0646\u062a\u0647\u0645\u0627 \u0644\u062a\u062d\u062f\u064a\u062f \u0623\u064a\u0647\u0645\u0627 \u0623\u0641\u0636\u0644 \u0645\u0646 \u062d\u064a\u062b \u0627\u0644\u0623\u062f\u0627\u0621.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">\u0647\u0646\u0627\u0643 \u0639\u062f\u0629 \u0623\u0646\u0648\u0627\u0639 \u0645\u0646 \u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a (A B testing) \u062a\u062a\u0636\u0645\u0646 \u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0645\u062e\u062a\u0644\u0641\u0629 \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0645\u0631\u062c\u0648 \u0645\u0646 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631. \u0645\u0646\u0647\u0627:<\/span><\/h4>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>\u0627\u0644\u0628\u0633\u064a\u0637\u0629<\/strong>: \u0647\u0630\u0627 \u0647\u0648 \u0646\u0648\u0639 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u062d\u064a\u062b \u064a\u062a\u0645 \u062a\u062c\u0631\u0628\u0629 \u0646\u0633\u062e\u0629 \u0648\u0627\u062d\u062f\u0629 \u0645\u0646 \u0627\u0644\u0639\u0646\u0635\u0631 \u0645\u0639 \u0646\u0633\u062e\u0629 \u0645\u0639\u062f\u0644\u0629 \u0648\u0627\u062d\u062f\u0629\u060c \u0645\u062b\u0644 \u062a\u063a\u064a\u064a\u0631 \u0644\u0648\u0646 \u0632\u0631 \u0623\u0648 \u0646\u0635 \u0645\u0639\u064a\u0646.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>\u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a (Multivariate A\/B Tests)<\/strong>: \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0646\u0648\u0639 \u0645\u0646 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a\u060c \u064a\u062a\u0645 \u062a\u062c\u0631\u0628\u0629 \u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0645\u062a\u0639\u062f\u062f\u0629 \u0641\u064a \u0646\u0641\u0633 \u0627\u0644\u0648\u0642\u062a. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0641\u064a \u0627\u0644\u0644\u0648\u0646 \u0648\u0627\u0644\u0646\u0635 \u0648\u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0641\u064a \u0646\u0641\u0633 \u0627\u0644\u0635\u0641\u062d\u0629.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>\u0645\u0642\u0633\u0651\u0645\u0629 (Split URL Tests)<\/strong>: \u064a\u062a\u0645 \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0646\u0648\u0639 \u0645\u0646 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u062a\u0648\u062c\u064a\u0647 \u062c\u0632\u0621 \u0645\u0646 \u0627\u0644\u0632\u0648\u0627\u0631 \u0625\u0644\u0649 URL \u0645\u0639\u064a\u0646 (\u0627\u0644\u0646\u0633\u062e\u0629 A) \u0648\u0627\u0644\u062c\u0632\u0621 \u0627\u0644\u0622\u062e\u0631 \u0625\u0644\u0649 URL \u0645\u062e\u062a\u0644\u0641 (\u0627\u0644\u0646\u0633\u062e\u0629 B).<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>\u0645\u062a\u0633\u0644\u0633\u0644\u0629 (Sequential A\/B Tests)<\/strong>: \u064a\u0633\u062a\u062e\u062f\u0645 \u0647\u0630\u0627 \u0627\u0644\u0646\u0648\u0639 \u0639\u0646\u062f\u0645\u0627 \u064a\u0643\u0648\u0646 \u0644\u062f\u064a\u0643 \u0639\u062f\u0629 \u062a\u063a\u064a\u064a\u0631\u0627\u062a \u062a\u0631\u063a\u0628 \u0641\u064a \u0627\u062e\u062a\u0628\u0627\u0631\u0647\u0627 \u0639\u0644\u0649 \u0645\u0631\u0627\u062d\u0644. \u064a\u062a\u0645 \u062a\u0637\u0628\u064a\u0642 \u0643\u0644 \u062a\u063a\u064a\u064a\u0631 \u0628\u0639\u062f \u0627\u0644\u0627\u0646\u062a\u0647\u0627\u0621 \u0645\u0646 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0633\u0627\u0628\u0642.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>\u0645\u0639\u0644\u0651\u0642\u0629 (Staggered A\/B Tests)<\/strong>: \u064a\u064f\u0633\u062a\u062e\u062f\u0645 \u0647\u0630\u0627 \u0627\u0644\u0646\u0648\u0639 \u0639\u0646\u062f\u0645\u0627 \u064a\u0643\u0648\u0646 \u0644\u062f\u064a\u0643 \u0645\u064a\u0632\u0629 \u062c\u062f\u064a\u062f\u0629 \u062a\u064f\u0637\u0644\u0642 \u0641\u064a \u0641\u062a\u0631\u0629 \u0645\u062d\u062f\u062f\u0629 \u0639\u0644\u0649 \u0641\u0626\u0629 \u0645\u0639\u064a\u0646\u0629 \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 (A)\u060c \u062b\u0645 \u062a\u064f\u0637\u0644\u0642 \u0644\u0641\u0626\u0629 \u0623\u0648\u0633\u0639 (B) \u0644\u0627\u062d\u0642\u064b\u0627 \u0628\u0639\u062f \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0646\u062a\u0627\u0626\u062c.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>\u0632\u0645\u0646\u064a\u0629 (Time-Based A\/B Tests)<\/strong>: \u062a\u0633\u062a\u062e\u062f\u0645 \u0647\u0630\u0647 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0644\u0642\u064a\u0627\u0633 \u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0639\u0644\u0649 \u0645\u0631\u0648\u0631 \u0627\u0644\u0648\u0642\u062a\u060c \u062d\u064a\u062b \u064a\u062a\u0645 \u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u0632\u0648\u0627\u0631 \u0639\u0644\u0649 \u0645\u062f\u0649 \u0641\u062a\u0631\u0627\u062a \u0632\u0645\u0646\u064a\u0629 \u0645\u062d\u062f\u062f\u0629.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">\u0643\u064a\u0641\u064a\u0629 \u062a\u062d\u0633\u064a\u0646 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a (A B testing) <\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u0645\u0646 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0639\u0644\u0649 \u0627\u062e\u062a\u0644\u0627\u0641 \u0623\u0646\u0648\u0627\u0639\u0647\u0627 \u0631\u0641\u0639 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0648\u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0631\u0641\u0639 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u060c \u0644\u0630\u0644\u0643 \u064a\u0645\u0643\u0646\u0646\u0627 \u0627\u0639\u062a\u0628\u0627\u0631\u0647\u0627 \u062e\u0637\u0648\u0629 \u0647\u0627\u0645\u0629 \u0636\u0645\u0646 \u0623\u064a \u0645\u0634\u0631\u0648\u0639\u060c \u0623\u0645\u0627 \u0639\u0646 \u0643\u064a\u0641\u064a\u0629 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0644\u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u060c \u062a\u0627\u0628\u0639 \u0645\u0639\u0646\u0627:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0647\u062f\u0641<\/strong>: \u0642\u0628\u0644 \u0627\u0644\u0628\u062f\u0621\u060c \u062d\u062f\u062f \u0647\u062f\u0641\u0643 \u0628\u0648\u0636\u0648\u062d. \u0647\u0644 \u062a\u0631\u064a\u062f \u0632\u064a\u0627\u062f\u0629 \u0645\u0639\u062f\u0644 \u0627\u0644\u0634\u0631\u0627\u0621\u061f \u0623\u0645 \u062a\u0632\u064a\u062f \u0645\u0646 \u0639\u062f\u062f \u0632\u0648\u0627\u0631 \u0645\u0634\u0631\u0648\u0639\u0643\u061f<\/span><\/li>\n<li><strong>\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0639\u0646\u0635\u0631 \u0627\u0644\u0645\u0631\u0627\u062f \u0627\u062e\u062a\u0628\u0627\u0631\u0647<\/strong>: \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0630\u0644\u0643 \u0635\u0641\u062d\u0629 \u0645\u0648\u0642\u0639 \u0643\u0627\u0645\u0644\u0629\u060c \u0623\u0648 \u0639\u0646\u0635\u0631 \u062f\u0627\u062e\u0644\u064a \u0645\u062b\u0644 \u0639\u0646\u0648\u0627\u0646 \u0623\u0648 \u0632\u0631 \u062a\u062d\u0648\u064a\u0644.<\/li>\n<li><strong>\u0625\u0646\u0634\u0627\u0621 \u0627\u0644\u0646\u0633\u062e\u0629 \u0627\u0644\u062a\u062c\u0631\u064a\u0628\u064a\u0629 (B)<\/strong>: \u0625\u062c\u0631\u0627\u0621 \u062a\u0639\u062f\u064a\u0644\u0627\u062a \u0639\u0644\u0649 \u0627\u0644\u0646\u0633\u062e\u0629 \u0627\u0644\u0623\u0635\u0644\u064a\u0629 \u0644\u0625\u0646\u0634\u0627\u0621 \u0627\u0644\u0646\u0633\u062e\u0629 \u0627\u0644\u062a\u062c\u0631\u064a\u0628\u064a\u0629. \u062a\u0643\u0648\u0646 \u0647\u0630\u0647 \u0627\u0644\u062a\u0639\u062f\u064a\u0644\u0627\u062a \u0645\u062d\u062f\u062f\u0629 \u0648\u062a\u0633\u062a\u0646\u062f \u0625\u0644\u0649 \u0641\u0631\u0636\u064a\u0627\u062a \u0648\u0627\u0636\u062d\u0629.<\/li>\n<li><strong>\u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u062c\u0645\u0647\u0648\u0631<\/strong>: \u0642\u0633\u0651\u0645 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0625\u0644\u0649 \u0645\u062c\u0645\u0648\u0639\u062a\u064a\u0646\u060c \u0625\u062d\u062f\u0627\u0647\u0645\u0627 \u062a\u0631\u0649 \u0627\u0644\u0646\u0633\u062e\u0629 &#8220;A&#8221; \u0648\u0627\u0644\u0623\u062e\u0631\u0649 \u062a\u0631\u0649 \u0627\u0644\u0646\u0633\u062e\u0629 &#8220;B&#8221;.<\/li>\n<li><strong>\u0627\u0644\u0642\u064a\u0627\u0633 \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644<\/strong>: \u0642\u064a\u0627\u0633 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0644\u0643\u0644 \u0646\u0633\u062e\u0629 \u0628\u0639\u062f \u0641\u062a\u0631\u0629 \u0645\u062d\u062f\u062f\u0629. \u0627\u0633\u062a\u062e\u062f\u0645 \u0623\u062f\u0648\u0627\u062a \u062a\u062d\u0644\u064a\u0644 \u0644\u0641\u0647\u0645 \u0623\u062f\u0627\u0621 \u0643\u0644 \u0646\u0633\u062e\u0629 \u0648\u0645\u0639\u0631\u0641\u0629 \u0623\u064a\u0647\u0645\u0627 \u064a\u062d\u0642\u0642 \u0646\u062a\u0627\u0626\u062c \u0623\u0641\u0636\u0644.<\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">\u0643\u064a\u0641\u064a\u0629 \u062a\u062e\u0637\u064a\u0637 \u0648\u062a\u0646\u0641\u064a\u0630 \u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a A\/B \u0628\u0634\u0643\u0644 \u0641\u0639\u0651\u0627\u0644<\/span><\/h2>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_21072\" aria-describedby=\"caption-attachment-21072\" style=\"width: 418px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-21072\" src=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2023\/08\/AB_Testing-02-300x300.jpg\" alt=\"\u0643\u064a\u0641\u064a\u0629 \u062a\u062e\u0637\u064a\u0637 \u0648\u062a\u0646\u0641\u064a\u0630 \u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a A B testing \u0628\u0634\u0643\u0644 \u0641\u0639\u0651\u0627\u0644\" width=\"418\" height=\"418\" srcset=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2023\/08\/AB_Testing-02-300x300.jpg 300w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2023\/08\/AB_Testing-02-1024x1024.jpg 1024w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2023\/08\/AB_Testing-02-150x150.jpg 150w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2023\/08\/AB_Testing-02-768x768.jpg 768w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2023\/08\/AB_Testing-02-1536x1536.jpg 1536w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2023\/08\/AB_Testing-02-2048x2048.jpg 2048w\" sizes=\"(max-width: 418px) 100vw, 418px\" \/><figcaption id=\"caption-attachment-21072\" class=\"wp-caption-text\">\u0643\u064a\u0641\u064a\u0629 \u062a\u062e\u0637\u064a\u0637 \u0648\u062a\u0646\u0641\u064a\u0630 \u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a A\/B \u0628\u0634\u0643\u0644 \u0641\u0639\u0651\u0627\u0644<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">\u0644\u0627 \u064a\u0645\u0643\u0646 \u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u062f\u0648\u0646 \u062a\u062e\u0637\u064a\u0637 \u0648\u0622\u0644\u064a\u0629 \u0645\u062d\u062f\u062f\u0629 \u0646\u062a\u0628\u0639\u0647\u0627 \u0627\u062b\u0646\u0627\u0621 \u0630\u0644\u0643\u060c \u0648\u0645\u0646\u0647\u0627:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062d\u0627\u0644\u064a\u0629<\/strong>: \u0642\u0628\u0644 \u0627\u0644\u0628\u062f\u0621 \u0641\u064a \u0623\u064a \u0627\u062e\u062a\u0628\u0627\u0631\u060c \u062d\u0644\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0644\u0641\u0647\u0645 \u0623\u062f\u0627\u0621 \u0627\u0644\u0639\u0646\u0635\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641.<\/span><\/li>\n<li><strong>\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0641\u0631\u0636\u064a\u0627\u062a<\/strong>: \u062d\u062f\u062f \u0627\u0644\u0641\u0631\u0636\u064a\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0631\u064a\u062f \u0627\u062e\u062a\u0628\u0627\u0631\u0647\u0627\u060c \u0645\u062b\u0644 \u062a\u063a\u064a\u064a\u0631 \u0644\u0648\u0646 \u0632\u0631 \u0645\u062d\u062f\u062f \u0636\u0645\u0646 \u0645\u0646\u062a\u062c\u0643 \u0623\u0648 \u062e\u062f\u0645\u062a\u0643 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629.<\/li>\n<li><strong>\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0646\u0633\u062e\u0629 \u0627\u0644\u062a\u062c\u0631\u064a\u0628\u064a\u0629<\/strong>: \u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u062a\u0639\u062f\u064a\u0644\u0627\u062a \u0627\u0644\u0644\u0627\u0632\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0646\u0633\u062e\u0629 &#8220;B&#8221; \u0648\u0641\u0642\u064b\u0627 \u0644\u0644\u0641\u0631\u0636\u064a\u0627\u062a \u0627\u0644\u0645\u062d\u062f\u062f\u0629.<\/li>\n<li><strong>\u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u062c\u0645\u0647\u0648\u0631<\/strong>: \u0627\u0633\u062a\u062e\u062f\u0645 \u0623\u062f\u0648\u0627\u062a \u0627\u062e\u062a\u0628\u0627\u0631 A\/B \u0644\u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0625\u0644\u0649 \u0645\u062c\u0645\u0648\u0639\u0627\u062a \u062a\u0631\u0649 \u0627\u0644\u0646\u0633\u062e\u062a\u064a\u0646 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u062a\u064a\u0646.<\/li>\n<li><strong>\u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631<\/strong>: \u0627\u062a\u0631\u0643 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u064a\u0639\u0645\u0644 \u0644\u0641\u062a\u0631\u0629 \u0632\u0645\u0646\u064a\u0629 \u0645\u062d\u062f\u062f\u0629\u060c \u0648\u062a\u0623\u0643\u062f \u0645\u0646 \u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0628\u0634\u0643\u0644 \u062f\u0642\u064a\u0642.<\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">\u0643\u064a\u0641\u064a\u0629 \u062a\u062c\u0646\u0628 \u0627\u0644\u0623\u062e\u0637\u0627\u0621 \u0623\u062b\u0646\u0627\u0621 \u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a (A B testing) <\/span><\/h2>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_21073\" aria-describedby=\"caption-attachment-21073\" style=\"width: 438px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\" wp-image-21073\" src=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2023\/08\/AB_Testing-03-300x300.jpg\" alt=\"\u0643\u064a\u0641\u064a\u0629 \u062a\u062c\u0646\u0628 \u0627\u0644\u0623\u062e\u0637\u0627\u0621 \u0623\u062b\u0646\u0627\u0621 \u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a A\/B\" width=\"438\" height=\"438\" srcset=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2023\/08\/AB_Testing-03-300x300.jpg 300w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2023\/08\/AB_Testing-03-1024x1024.jpg 1024w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2023\/08\/AB_Testing-03-150x150.jpg 150w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2023\/08\/AB_Testing-03-768x768.jpg 768w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2023\/08\/AB_Testing-03-1536x1536.jpg 1536w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2023\/08\/AB_Testing-03-2048x2048.jpg 2048w\" sizes=\"(max-width: 438px) 100vw, 438px\" \/><figcaption id=\"caption-attachment-21073\" class=\"wp-caption-text\">\u0643\u064a\u0641\u064a\u0629 \u062a\u062c\u0646\u0628 \u0627\u0644\u0623\u062e\u0637\u0627\u0621 \u0623\u062b\u0646\u0627\u0621 \u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a A\/B<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">\u064a\u0645\u0643\u0646 \u0623\u0646 \u0646\u062a\u0639\u0631\u0636 \u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0623\u062e\u0637\u0627\u0621 \u0636\u0645\u0646 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u0629\u060c \u064a\u0645\u0643\u0646 \u0627\u0644\u062d\u062f \u0645\u0646\u0647\u0627 \u0639\u0646 \u0637\u0631\u064a\u0642 \u0639\u062f\u0629 \u0646\u0642\u0627\u0637\u060c \u0645\u0646\u0647\u0627:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>\u062a\u062c\u0646\u0628 \u0627\u0644\u062a\u0639\u062f\u064a\u0644\u0627\u062a \u0627\u0644\u0643\u0628\u064a\u0631\u0629<\/strong>: \u062a\u062c\u0646\u0628 \u0625\u062c\u0631\u0627\u0621 \u062a\u0639\u062f\u064a\u0644\u0627\u062a \u0643\u0628\u064a\u0631\u0629 \u0641\u064a \u0627\u0644\u0646\u0633\u062e\u0629 \u0627\u0644\u062a\u062c\u0631\u064a\u0628\u064a\u0629\u060c \u062d\u064a\u062b \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u062c\u0639\u0644 \u0645\u0646 \u0627\u0644\u0635\u0639\u0628 \u062a\u062d\u062f\u064a\u062f \u0645\u0627 \u0627\u0644\u0630\u064a \u0623\u062b\u0631 \u0639\u0644\u0649 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631.<\/span><\/li>\n<li><strong>\u0627\u062d\u062a\u0631\u0627\u0645 \u0642\u0648\u0627\u0646\u064a\u0646 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a<\/strong>: \u062a\u062c\u0646\u0628 \u0625\u062c\u0631\u0627\u0621 \u0639\u062f\u0629 \u062a\u0639\u062f\u064a\u0644\u0627\u062a \u0641\u064a \u0646\u0641\u0633 \u0627\u0644\u0648\u0642\u062a\u060c \u062d\u064a\u062b \u064a\u0635\u0639\u0628 \u062a\u062d\u062f\u064a\u062f \u0645\u0627 \u0627\u0644\u0630\u064a \u0623\u062b\u0631 \u0641\u064a \u0627\u0644\u0646\u062a\u0627\u0626\u062c.<\/li>\n<li><strong>\u0645\u0631\u0627\u0642\u0628\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0628\u0634\u0643\u0644 \u0645\u0646\u062a\u0638\u0645<\/strong>: \u062a\u0623\u0643\u062f \u0645\u0646 \u0645\u0631\u0627\u0642\u0628\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0623\u062b\u0646\u0627\u0621 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0648\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0628\u0634\u0643\u0644 \u0645\u0646\u062a\u0638\u0645.<\/li>\n<li><strong>\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0628\u062f\u0642\u0629<\/strong>: \u062d\u0644\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0628\u0634\u0643\u0644 \u062f\u0642\u064a\u0642 \u0648\u0627\u0633\u062a\u0646\u062a\u0627\u062c \u0646\u062a\u0627\u0626\u062c \u0645\u0628\u0646\u064a\u0629 \u0639\u0644\u0649 \u0623\u0633\u0633 \u0642\u0648\u064a\u0629.<\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">\u0623\u0641\u0636\u0644 5 \u0628\u0631\u0627\u0645\u062c \u0644\u0627\u062e\u062a\u0628\u0627\u0631 A\/B \u0644\u0639\u0627\u0645 2024 \u062a\u0639\u062a\u0628\u0631 \u0628\u062f\u0627\u0626\u0644 \u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u0640 Google Optimize<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0641\u064a \u0638\u0644 \u062a\u0632\u0627\u064a\u062f \u0639\u062f\u062f \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0648\u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0648\u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0641\u064a \u0645\u062c\u0627\u0644 \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u060c \u0642\u062f \u064a\u0628\u062f\u0648 \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0623\u062f\u0627\u0629 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0644\u0627\u062e\u062a\u0628\u0627\u0631 A\/B \u0623\u0645\u0631\u0627\u064b \u0645\u0631\u0628\u0643\u0627\u064b.<\/span><a href=\"https:\/\/chiefmartec.com\/2024\/05\/2024-marketing-technology-landscape-supergraphic-14106-martech-products-27-8-growth-yoy\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> \u0641\u0648\u0641\u0642\u0627\u064b \u0644\u062a\u0642\u0631\u064a\u0631 \u0645\u0634\u0647\u062f \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0644\u0639\u0627\u0645 2024<\/span><\/a><span style=\"font-weight: 400;\">\u060c \u0627\u0631\u062a\u0641\u0639 \u0639\u062f\u062f \u0647\u0630\u0647 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0645\u0646 230 \u0625\u0644\u0649 271 \u0623\u062f\u0627\u0629 \u0641\u064a \u0633\u0646\u0629 \u0648\u0627\u062d\u062f\u0629 \u0641\u0642\u0637\u060c \u0645\u0645\u0627 \u064a\u062c\u0639\u0644 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0627\u062e\u062a\u064a\u0627\u0631 \u0645\u0639\u0642\u062f\u0629 \u0628\u0639\u0636 \u0627\u0644\u0634\u064a\u0621.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0644\u0630\u0627\u060c \u0628\u0633\u0637\u0651\u0646\u0627 \u0627\u0644\u0623\u0645\u0648\u0631 \u0648\u062c\u0645\u0639\u0646\u0627 \u0644\u0643 \u0642\u0627\u0626\u0645\u0629 \u0628\u0623\u0641\u0636\u0644 \u0623\u062f\u0648\u0627\u062a &#8220;a b testing tools&#8221;\u060c \u0645\u0639 \u062a\u0642\u062f\u064a\u0645 \u0644\u0645\u062d\u0629 \u0639\u0627\u0645\u0629 \u0639\u0646 \u0643\u0644 \u0648\u0627\u062d\u062f\u0629 \u0645\u0646\u0647\u0627. \u0648\u0627\u0644\u062a\u064a \u062a\u0639\u062f\u0651 \u0628\u062f\u064a\u0644\u0627\u064b \u0639\u0646 Google Optimize \u0627\u0644\u0630\u064a \u062a\u0648\u0642\u0641\u062a \u062e\u062f\u0645\u062a\u0647 \u0641\u064a \u0633\u0628\u062a\u0645\u0628\u0631 2023.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Optimizely: \u0647\u0644 \u0647\u064a \u0627\u0644\u0623\u062f\u0627\u0629 \u0627\u0644\u0623\u0641\u0636\u0644 \u0644\u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u0627\u062e\u062a\u0628\u0627\u0631 A\/B\u061f<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u062a\u064f\u0639\u062f<\/span><a href=\"https:\/\/www.optimizely.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> \u0645\u0646\u0635\u0629 Optimizely <\/span><\/a><span style=\"font-weight: 400;\">\u0648\u0627\u062d\u062f\u0629 \u0645\u0646 \u0627\u0644\u062e\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629 \u0644\u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u060c \u062d\u064a\u062b \u062a\u0642\u062f\u0645 \u062e\u062f\u0645\u0627\u062a \u0634\u0627\u0645\u0644\u0629 \u062a\u0634\u0645\u0644 \u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a A\/B\u060c \u0648\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u062a\u0642\u0633\u064a\u0645 URL. \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a\u060c \u0645\u0627 \u064a\u062c\u0639\u0644\u0647\u0627 \u0645\u0646\u0635\u0629 \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0627\u062a \u0648\u0645\u0646\u0627\u0633\u0628\u0629 \u0644\u0645\u062e\u062a\u0644\u0641 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0623\u0639\u0645\u0627\u0644.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u062a\u0639\u062a\u0645\u062f \u0627\u0644\u0623\u062f\u0627\u0629 \u0639\u0644\u0649 \u0645\u062d\u0631\u0643 \u0627\u0644\u0625\u062d\u0635\u0627\u0621 \u0627\u0644\u0630\u0643\u064a &#8220;SmartStats&#8221;\u060c \u0627\u0644\u0630\u064a \u064a\u0633\u062a\u0646\u062f \u0625\u0644\u0649 \u0646\u0638\u0631\u064a\u0629 \u0628\u0627\u064a\u0632\u061b \u0648\u0647\u0630\u0627 \u0627\u0644\u0645\u062d\u0631\u0643 \u064a\u0633\u0627\u0639\u062f \u0639\u0644\u0649 \u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u0623\u062e\u0637\u0627\u0621 \u0627\u0644\u0634\u0627\u0626\u0639\u0629 \u0641\u064a \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0645\u062b\u0644 \u0627\u0644\u0623\u062e\u0637\u0627\u0621 \u0627\u0644\u062a\u0633\u0644\u0633\u0644\u064a\u0629 \u0648\u0623\u062e\u0637\u0627\u0621 \u0628\u0648\u0646\u0641\u064a\u0631\u0648\u0646\u064a. \u0645\u0645\u0627 \u064a\u0633\u0627\u0647\u0645 \u0641\u064a \u062a\u0648\u0641\u064a\u0631 \u0646\u062a\u0627\u0626\u062c \u062f\u0642\u064a\u0642\u0629 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0645\u0646 \u0627\u0644\u0646\u0627\u062d\u064a\u0629 \u0627\u0644\u0639\u0645\u0644\u064a\u0629\u060c \u062a\u0648\u0641\u0631 Optimizely \u0623\u062f\u0648\u0627\u062a \u0634\u0627\u0645\u0644\u0629 \u0645\u062b\u0644:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0633\u0644\u0648\u0643.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u064a\u0632\u0627\u062a \u062a\u062d\u0631\u064a\u0631 \u0627\u0644\u0643\u0648\u062f.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u062d\u0641\u064a\u0632\u0627\u062a \u0644\u0644\u0627\u062e\u062a\u0628\u0627\u0631.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u064a\u0632\u0629 \u0627\u0644\u062a\u0639\u0644\u064a\u0642 \u062f\u0627\u062e\u0644 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u060c \u0627\u0644\u062a\u064a \u062a\u0633\u0647\u0644 \u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0628\u064a\u0646 \u0623\u0639\u0636\u0627\u0621 \u0627\u0644\u0641\u0631\u064a\u0642.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u062a\u062f\u0639\u0645 \u0627\u0644\u0645\u0646\u0635\u0629 \u0623\u064a\u0636\u064b\u0627 \u0627\u062e\u062a\u0628\u0627\u0631 &#8220;\u0627\u0644\u0628\u0627\u0646\u062f\u064a\u062a \u0645\u062a\u0639\u062f\u062f \u0627\u0644\u0623\u0630\u0631\u0639&#8221;\u060c \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u062a\u0643\u0627\u0645\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0639 \u0623\u0643\u062b\u0631 \u0645\u0646 40 \u0645\u0646\u0635\u0629 \u0645\u062b\u0644 GA4 \u0648WordPress \u0648Shopify\u060c \u0645\u0645\u0627 \u064a\u0632\u064a\u062f \u0645\u0646 \u0645\u0631\u0648\u0646\u062a\u0647\u0627 \u0644\u0644\u062a\u0643\u064a\u0641 \u0645\u0639 \u0628\u064a\u0626\u0627\u062a \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629. \u0627\u0644\u0645\u064a\u0632\u0629 \u0627\u0644\u062a\u064a \u062a\u0628\u0631\u0632 \u062d\u0642\u0627\u064b \u0647\u064a \u0642\u062f\u0631\u062a\u0647\u0627 \u0639\u0644\u0649 \u062a\u0648\u0644\u064a\u062f \u0623\u0641\u0643\u0627\u0631 \u062a\u062d\u0633\u064a\u0646 \u0645\u062e\u0635\u0635\u0629 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a\u060c \u062d\u064a\u062b \u064a\u0645\u0643\u0646 \u0628\u0628\u0633\u0627\u0637\u0629 \u0625\u062f\u062e\u0627\u0644 \u0639\u0646\u0648\u0627\u0646 URL \u0644\u062a\u0642\u062f\u064a\u0645 \u0627\u0642\u062a\u0631\u0627\u062d\u0627\u062a \u062f\u0642\u064a\u0642\u0629.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">VWO: \u0645\u0646\u0635\u0629 \u0634\u0627\u0645\u0644\u0629 \u0644\u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0623\u0645 \u0645\u062c\u0631\u062f \u0623\u062f\u0627\u0629 \u0644\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a\u061f<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u0627\u0646\u0637\u0644\u0642\u062a \u0647\u0630\u0647 \u0627\u0644\u0623\u062f\u0627\u0629 \u0639\u0627\u0645 2010 \u0628\u0645\u064a\u0632\u0629 \u0628\u0633\u064a\u0637\u0629 \u0644\u0644\u0633\u062d\u0628 \u0648\u0627\u0644\u0625\u0641\u0644\u0627\u062a\u060c \u0625\u0644\u0627 \u0623\u0646\u0647\u0627 \u062a\u0637\u0648\u0631\u062a \u0639\u0644\u0649 \u0645\u0631 \u0627\u0644\u0633\u0646\u0648\u0627\u062a \u0644\u062a\u0635\u0628\u062d \u0648\u0627\u062d\u062f\u0629 \u0645\u0646 \u0623\u0643\u062b\u0631 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0634\u0645\u0648\u0644\u0627\u064b \u0641\u064a \u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u0627\u062e\u062a\u0628\u0627\u0631 A\/B. \u062a\u0642\u062f\u0645 <\/span><a href=\"https:\/\/vwo.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">VWO <\/span><\/a><span style=\"font-weight: 400;\">\u0627\u0644\u064a\u0648\u0645 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u062a\u0643\u0627\u0645\u0644\u0629 \u0645\u0646 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0633\u0627\u0639\u062f \u0641\u064a \u062a\u0648\u062d\u064a\u062f \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u062d\u0644\u064a\u0644 \u0633\u0644\u0648\u0643\u0647\u0645. \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0625\u062c\u0631\u0627\u0621 \u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0645\u062a\u0646\u0648\u0639\u0629 \u062a\u0634\u0645\u0644 \u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a A\/B\u060c \u0648\u062a\u0642\u0633\u064a\u0645 URL\u060c \u0648\u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0639\u0628\u0631 \u0645\u062e\u062a\u0644\u0641 \u0627\u0644\u0628\u064a\u0626\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629\u060c \u0633\u0648\u0627\u0621 \u0639\u0644\u0649 \u0627\u0644\u0648\u064a\u0628 \u0623\u0648 \u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u0647\u0648\u0627\u062a\u0641 \u0623\u0648 \u062d\u062a\u0649 \u062e\u0648\u0627\u062f\u0645 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0648\u0643\u0645\u0627 \u0627\u0644\u0623\u062f\u0627\u0629 \u0627\u0644\u0633\u0627\u0628\u0642\u0629 \u062a\u062a\u0645\u064a\u0632 \u0627\u0644\u0645\u0646\u0635\u0629 \u0628\u0645\u062d\u0631\u0643 SmartStats \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0646\u0638\u0631\u064a\u0629 \u0628\u0627\u064a\u0632\u060c \u0645\u0627 \u064a\u062a\u064a\u062d \u062a\u062d\u0644\u064a\u0644\u0627\u064b \u062f\u0642\u064a\u0642\u0627\u064b \u0645\u0639 \u0645\u0631\u0627\u0639\u0627\u0629 \u0627\u0644\u0623\u062e\u0637\u0627\u0621 \u0627\u0644\u0634\u0627\u0626\u0639\u0629 \u0643\u0627\u0644\u0623\u062e\u0637\u0627\u0621 \u0627\u0644\u062a\u0633\u0644\u0633\u0644\u064a\u0629 \u0648\u0623\u062e\u0637\u0627\u0621 \u0628\u0648\u0646\u0641\u064a\u0631\u0648\u0646\u064a\u060c \u0645\u0645\u0627 \u064a\u062c\u0639\u0644 \u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631 \u0627\u0644\u0645\u0633\u062a\u062e\u0644\u0635\u0629 \u0645\u0648\u0636\u0639 \u062b\u0642\u0629 \u0648\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0645\u062d\u062f\u0651\u062b\u0629. \u0628\u062c\u0627\u0646\u0628 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u060c \u062a\u062f\u0639\u0645 VWO \u0625\u0637\u0644\u0627\u0642 \u0645\u064a\u0632\u0627\u062a \u062c\u062f\u064a\u062f\u0629 \u0648\u062a\u062e\u0635\u064a\u0635 \u062a\u062c\u0627\u0631\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0645\u0627 \u064a\u0633\u0647\u0645 \u0641\u064a \u062a\u062d\u0633\u064a\u0646 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0623\u0643\u0645\u0644\u0647\u0627.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">AB Tasty: \u0645\u0646\u0635\u0629 \u0648\u0623\u062f\u0627\u0629 \u0645\u062a\u0643\u0627\u0645\u0644\u0629 \u0644\u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u062a\u0639\u062f<\/span><a href=\"https:\/\/www.abtasty.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> \u0645\u0646\u0635\u0629 AB Tasty<\/span><\/a><span style=\"font-weight: 400;\"> \u0648\u0627\u062d\u062f\u0629 \u0645\u0646 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0631\u0627\u0626\u062f\u0629 \u0641\u064a \u0645\u062c\u0627\u0644 \u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0648\u0627\u0644\u062a\u062c\u0631\u064a\u0628. \u062a\u0633\u0645\u062d \u0647\u0630\u0647 \u0627\u0644\u0645\u0646\u0635\u0629 \u0644\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u0625\u062b\u0631\u0627\u0621 \u062a\u062c\u0627\u0631\u0628 \u0639\u0645\u0644\u0627\u0626\u0647\u0627 \u0639\u0628\u0631 \u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0645\u062a\u0646\u0648\u0639\u0629 \u062a\u0634\u0645\u0644 \u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a A\/B\u060c \u0648\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u062a\u0642\u0633\u064a\u0645 URL\u060c \u0648\u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a. \u0648\u062a\u0639\u062a\u0645\u062f \u0627\u0644\u0645\u0646\u0635\u0629 \u0639\u0644\u0649 \u0646\u0645\u0648\u0630\u062c \u0625\u062d\u0635\u0627\u0626\u064a \u064a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u0625\u062d\u0635\u0627\u0621\u0627\u062a \u0627\u0644\u0628\u0627\u064a\u0632\u064a\u0629\u060c \u0645\u0627 \u064a\u062a\u064a\u062d \u062a\u0642\u0627\u0631\u064a\u0631 \u0623\u0643\u062b\u0631 \u062f\u0642\u0629.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0645\u0646 \u0623\u0628\u0631\u0632 \u0645\u064a\u0632\u0627\u062a AB Tasty \u0645\u062d\u0631\u0631 WYSIWYG \u0627\u0644\u0630\u064a \u064a\u062a\u064a\u062d \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u062a\u0639\u062f\u064a\u0644\u0627\u062a \u0628\u0633\u0647\u0648\u0644\u0629 \u0639\u0644\u0649 \u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0648\u064a\u0628 \u062f\u0648\u0646 \u0627\u0644\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u062a\u062f\u062e\u0644 \u0641\u0631\u064a\u0642 \u0627\u0644\u062a\u0637\u0648\u064a\u0631. \u0643\u0645\u0627 \u062a\u0648\u0641\u0631 \u0627\u0644\u0645\u0646\u0635\u0629 \u0623\u064a\u0636\u064b\u0627 \u062e\u064a\u0627\u0631\u0627\u062a \u0634\u0627\u0645\u0644\u0629 \u0645\u0646 \u0627\u0644\u0648\u064a\u062f\u062c\u062a\u060c \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0633\u0644\u0648\u0643 \u0648\u0627\u0644\u0645\u0634\u0627\u0639\u0631 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062e\u0635\u0627\u0626\u0635 \u0645\u062f\u0639\u0648\u0645\u0629 \u0628\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a. \u062a\u062f\u0639\u0645 \u0627\u0644\u0645\u0646\u0635\u0629 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0639\u0628\u0631 \u0627\u0644\u0648\u064a\u0628 \u0648\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u0647\u0648\u0627\u062a\u0641 \u0648\u0623\u064a\u0636\u064b\u0627 \u0639\u0644\u0649 \u062c\u0627\u0646\u0628 \u0627\u0644\u062e\u0627\u062f\u0645.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0631\u063a\u0645 \u0642\u0648\u0629 AB Tasty \u0648\u0633\u0647\u0648\u0644\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627\u060c \u0647\u0646\u0627\u0643 \u0628\u0639\u0636 \u0627\u0644\u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0627\u0644\u062a\u064a \u0639\u0628\u0631 \u0639\u0646\u0647\u0627 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646\u061b \u0641\u0642\u062f \u0623\u0634\u0627\u062f \u0627\u0644\u0643\u062b\u064a\u0631\u0648\u0646 \u0628\u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0633\u0647\u0644\u0629\u060c \u0648\u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u062a\u062c\u0627\u0631\u0628 \u0628\u0634\u0643\u0644 \u0645\u0645\u064a\u0632\u060c \u0648\u062a\u0646\u0648\u0639 \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0648\u064a\u062f\u062c\u062a. \u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u0647\u0646\u0627\u0643 \u0628\u0639\u0636 \u0627\u0644\u0627\u0646\u062a\u0642\u0627\u062f\u0627\u062a \u0628\u0634\u0623\u0646 \u0628\u0646\u064a\u0629 \u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631 \u0627\u0644\u0645\u0639\u0642\u062f\u0629 \u0648\u0635\u0639\u0648\u0628\u0629 \u062a\u062a\u0628\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0639\u0628\u0631 \u0627\u0644\u0645\u062c\u0627\u0644\u0627\u062a \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u062a\u0639\u062f AB Tasty \u062e\u064a\u0627\u0631\u0627\u064b \u0645\u0631\u0646\u0627\u064b \u0644\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0628\u062d\u062b \u0639\u0646 \u062d\u0644 \u0634\u0627\u0645\u0644 \u0648\u0645\u062a\u0643\u0627\u0645\u0644\u060c \u0644\u0643\u0646 \u0631\u0628\u0645\u0627 \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u062a\u0642\u064a\u064a\u0645 \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0645\u064a\u0632\u0627\u062a \u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629 \u0648\u0627\u0644\u0625\u0639\u062f\u0627\u062f\u0627\u062a \u0627\u0644\u0645\u062a\u0646\u0648\u0639\u0629 \u062a\u0644\u0627\u0626\u0645 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0639\u0645\u0644\u0647\u0627 \u0628\u0634\u0643\u0644 \u0639\u0645\u0644\u064a \u0648\u0628\u0633\u064a\u0637.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Adobe Target: \u0647\u0644 \u0647\u064a \u0627\u0644\u0645\u0646\u0635\u0629 \u0627\u0644\u0645\u062b\u0644\u0649 \u0644\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0648\u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0643\u0628\u064a\u0631\u0629\u061f<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u062a\u0639\u062f<\/span><a href=\"https:\/\/business.adobe.com\/products\/target\/ab-testing.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> Adobe Target <\/span><\/a><span style=\"font-weight: 400;\">\u062c\u0632\u0621\u0627\u064b \u0645\u062a\u0643\u0627\u0645\u0644\u0627\u064b \u0645\u0646 Adobe Experience Cloud\u060c \u062d\u064a\u062b \u062a\u0648\u0641\u0631 \u0645\u062c\u0645\u0648\u0639\u0629 \u0648\u0627\u0633\u0639\u0629 \u0645\u0646 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062f\u0639\u0645 \u0627\u0644\u062a\u062c\u0631\u064a\u0628\u060c \u0648\u0627\u0644\u062a\u062e\u0635\u064a\u0635\u060c \u0648\u062a\u0642\u062f\u064a\u0645 \u062a\u0648\u0635\u064a\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a\u060c \u0645\u0627 \u064a\u0633\u0627\u0639\u062f \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0628\u0643\u0641\u0627\u0621\u0629. \u062a\u062a\u0643\u0627\u0645\u0644 Adobe Target \u0628\u0633\u0644\u0627\u0633\u0629 \u0645\u0639 \u0628\u0627\u0642\u064a \u0623\u062f\u0648\u0627\u062a Adobe\u060c \u062e\u0627\u0635\u0629 Adobe Analytics\u060c \u0645\u0645\u0627 \u064a\u062c\u0639\u0644\u0647\u0627 \u062e\u064a\u0627\u0631\u0627\u064b \u0645\u062b\u0627\u0644\u064a\u0627\u064b \u0644\u0644\u0641\u0631\u0642 \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629 \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u062a\u062c\u0631\u064a\u0628.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u062a\u0633\u062a\u062e\u062f\u0645 Adobe Target \u0627\u0644\u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0625\u062d\u0635\u0627\u0626\u064a \u0627\u0644\u0645\u062a\u0643\u0631\u0631 (Frequentist)\u060c \u0648\u062a\u062a\u064a\u062d \u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0645\u062a\u0646\u0648\u0639\u0629 \u062a\u0634\u0645\u0644 \u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a (A B testing) \u0648\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u062a\u0642\u0633\u064a\u0645 URL. \u0648\u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a\u060c \u0645\u0645\u0627 \u064a\u0645\u0646\u062d \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0645\u0631\u0648\u0646\u0629 \u0648\u0627\u0633\u0639\u0629.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0645\u0646 \u0623\u0628\u0631\u0632 \u0627\u0644\u0645\u064a\u0632\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0642\u062f\u0645\u0647\u0627 \u0627\u0644\u0645\u0646\u0635\u0629 \u0645\u062d\u0631\u0631 WYSIWYG \u0627\u0644\u0630\u064a \u064a\u0633\u0647\u0644 \u0627\u0644\u062a\u0639\u062f\u064a\u0644\u0627\u062a\u060c \u0648\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0633\u0644\u0648\u0643 \u0648\u0627\u0644\u062e\u0635\u0627\u0626\u0635\u060c \u0648\u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u0627\u0644\u062a\u0627\u0645 \u0645\u0639 \u0623\u062f\u0648\u0627\u062a Adobe Experience Cloud \u0627\u0644\u0623\u062e\u0631\u0649. \u0643\u0645\u0627 \u062a\u0639\u062a\u0645\u062f \u0627\u0644\u0645\u0646\u0635\u0629 \u0623\u064a\u0636\u0627\u064b \u0639\u0644\u0649 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0641\u064a \u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u062a\u062c\u0627\u0631\u0628\u060c \u062d\u064a\u062b \u062a\u0642\u0648\u0645 \u0628\u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u0632\u0648\u0627\u0631 \u062a\u0644\u0642\u0627\u0626\u064a\u0627\u064b \u0646\u062d\u0648 \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0623\u0643\u062b\u0631 \u0646\u062c\u0627\u062d\u0627\u064b \u0641\u064a \u0648\u0642\u062a \u0645\u0628\u0643\u0631 \u0645\u0646 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u060c \u0648\u062a\u0642\u062f\u0645 \u0639\u0631\u0648\u0636 \u0645\u062e\u0635\u0635\u0629 \u0648\u062a\u0648\u0635\u064a\u0627\u062a \u0645\u0646\u062a\u062c\u0627\u062a \u0630\u0643\u064a\u0629.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0648\u0631\u063a\u0645 \u0647\u0630\u0647 \u0627\u0644\u0645\u064a\u0632\u0627\u062a \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629\u060c \u064a\u0631\u0649 \u0628\u0639\u0636 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0623\u0646 \u062a\u0639\u0642\u064a\u062f Adobe Target \u0642\u062f \u064a\u0643\u0648\u0646 \u0645\u0631\u0628\u0643\u0627\u064b \u062e\u0627\u0635\u0629\u064b \u0644\u0645\u0646 \u0644\u064a\u0633 \u0644\u062f\u064a\u0647\u0645 \u062e\u0628\u0631\u0629 \u0648\u0627\u0633\u0639\u0629 \u0641\u064a \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0648\u0627\u0644\u062a\u062e\u0635\u064a\u0635. \u0648\u0639\u0645\u0648\u0645\u0627\u064b\u060c \u064a\u064f\u062b\u0646\u064a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0639\u0644\u0649 \u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u0627\u0644\u0633\u0644\u0633 \u0645\u0639 Adobe Analytics\u060c \u0627\u0644\u0630\u064a \u064a\u0648\u0641\u0631 \u0631\u0624\u0649 \u062f\u0642\u064a\u0642\u0629 \u0648\u0627\u0633\u062a\u0647\u062f\u0627\u0641\u0627\u064b \u0645\u062a\u0642\u062f\u0645\u0627\u064b. \u0644\u0643\u0646 \u064a\u0646\u0628\u063a\u064a \u0627\u0644\u0623\u062e\u0630 \u0628\u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 \u0623\u0646 \u0628\u0639\u0636 \u0627\u0644\u0642\u064a\u0648\u062f \u0627\u0644\u062a\u0642\u0646\u064a\u0629 \u0642\u062f \u062a\u0638\u0647\u0631 \u0645\u0639 \u062d\u0632\u0645 SDK \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0627\u0644\u062e\u0648\u0627\u062f\u0645\u060c \u062d\u064a\u062b \u0644\u0627 \u062a\u062f\u0639\u0645 \u062a\u0643\u0627\u0645\u0644\u0627\u062a \u0627\u0644\u062c\u0647\u0627\u062a \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629 \u0628\u0633\u0647\u0648\u0644\u0629.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Dynamic Yield: \u062d\u0644 \u0634\u0627\u0645\u0644 \u0644\u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u062a\u0639\u062f <\/span><a href=\"https:\/\/www.dynamicyield.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Dynamic Yield<\/span><\/a><span style=\"font-weight: 400;\">\u060c \u0627\u0644\u0645\u0645\u0644\u0648\u0643\u0629 \u0644\u0634\u0631\u0643\u0629 Mastercard\u060c \u0645\u0646\u0635\u0629 \u0645\u062a\u0642\u062f\u0645\u0629 \u0641\u064a \u0645\u062c\u0627\u0644 \u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u062a\u062e\u0635\u064a\u0635\u0647\u0627 \u0639\u0628\u0631 \u0642\u0646\u0648\u0627\u062a \u0645\u062a\u0639\u062f\u062f\u0629\u060c \u0648\u062a\u062f\u0645\u062c \u0645\u064a\u0632\u0627\u062a \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0636\u0645\u0646 \u062d\u0644\u0648\u0644\u0647\u0627 \u0627\u0644\u0645\u062a\u0646\u0648\u0639\u0629\u060c \u0645\u062b\u0644 \u062d\u0644 Optimize. \u062a\u0639\u062a\u0645\u062f \u0627\u0644\u0645\u0646\u0635\u0629 \u0639\u0644\u0649 \u0645\u062d\u0631\u0643 &#8220;\u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u062a\u0646\u0628\u0624\u064a&#8221; &#8220;Predictive Targeting&#8221;\u060c \u0627\u0644\u0630\u064a \u064a\u062a\u064a\u062d \u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0644\u062c\u0645\u0647\u0648\u0631 \u0645\u062d\u062f\u062f \u0628\u062f\u0642\u0629 \u0639\u0627\u0644\u064a\u0629\u060c \u0645\u0645\u0627 \u064a\u0639\u0632\u0632 \u062a\u0646\u0627\u063a\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0639\u0628\u0631 \u0645\u062e\u062a\u0644\u0641 \u0646\u0642\u0627\u0637 \u0627\u0644\u0627\u062a\u0635\u0627\u0644.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u062a\u0648\u0641\u0631 \u0627\u0644\u0623\u062f\u0627\u0629 \u0625\u0645\u0643\u0627\u0646\u064a\u0627\u062a \u0627\u062e\u062a\u0628\u0627\u0631 \u0645\u062a\u0639\u062f\u062f\u0629 \u062a\u0634\u0645\u0644 \u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a (A B testing)\u060c \u0648\u062a\u0642\u0633\u064a\u0645 URL\u060c \u0648\u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a\u060c \u0645\u0639\u062a\u0645\u062f\u0629\u064b \u0639\u0644\u0649 \u0646\u0645\u0648\u0630\u062c \u0625\u062d\u0635\u0627\u0626\u064a \u0628\u0627\u064a\u0632\u064a (Bayesian). \u0648\u062a\u0634\u0645\u0644 \u0645\u064a\u0632\u0627\u062a\u0647\u0627 \u0627\u0644\u0628\u0627\u0631\u0632\u0629 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0646\u0642\u0627\u0637\u060c \u0648\u0627\u062e\u062a\u0628\u0627\u0631 &#8220;\u0627\u0644\u0628\u0627\u0646\u062f\u064a\u062a \u0645\u062a\u0639\u062f\u062f \u0627\u0644\u0623\u0630\u0631\u0639&#8221;\u060c \u0648\u0633\u064a\u0631 \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u0633\u0644\u0633 \u0644\u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0645\u062d\u062a\u0648\u0649.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u062a\u062f\u0639\u0645 \u0627\u0644\u0645\u0646\u0635\u0629 \u0623\u064a\u0636\u0627\u064b \u0645\u064a\u0632\u0627\u062a \u0645\u062f\u0639\u0648\u0645\u0629 \u0628\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a. \u0645\u062b\u0644 \u062a\u0642\u062f\u064a\u0645 \u0627\u0642\u062a\u0631\u0627\u062d\u0627\u062a \u0646\u0635\u064a\u0629\u060c \u0648\u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u062c\u0645\u0647\u0648\u0631\u060c \u0648\u0646\u0638\u0627\u0645 \u0627\u0644\u062a\u062e\u0635\u064a\u0635 AdaptML\u060c \u0627\u0644\u0630\u064a \u064a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u062a\u0639\u0644\u0645 \u0627\u0644\u0639\u0645\u064a\u0642 \u0644\u0644\u062a\u0646\u0628\u0624 \u0628\u0623\u0641\u0636\u0644 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0627\u0644\u064a\u0629 \u0644\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0645\u0645\u0627 \u064a\u0639\u0632\u0632 \u0645\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0631\u0642\u0645\u064a\u0629.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0643\u0645\u0627 \u062a\u0648\u0641\u0631 \u0645\u0631\u0648\u0646\u0629 \u0639\u0627\u0644\u064a\u0629 \u0645\u0646 \u062d\u064a\u062b \u062f\u0639\u0645 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0639\u0644\u0649 \u0627\u0644\u0648\u064a\u0628 \u0648\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u0647\u0648\u0627\u062a\u0641 \u0648\u0627\u0644\u062e\u0648\u0627\u062f\u0645\u060c \u0648\u062a\u062a\u064a\u062d \u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u062e\u0648\u0627\u062f\u0645 \u062f\u0648\u0646 \u062a\u0623\u062e\u064a\u0631 \u0632\u0645\u0646\u064a. \u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u062a\u0641\u062a\u0642\u0631 \u0627\u0644\u0645\u0646\u0635\u0629 \u0625\u0644\u0649 \u0623\u062f\u0648\u0627\u062a \u062a\u062d\u0644\u064a\u0644 \u0633\u0644\u0648\u0643\u064a\u0629 \u0645\u062f\u0645\u062c\u0629\u060c \u0645\u0645\u0627 \u0642\u062f \u064a\u0635\u0639\u0628 \u062a\u062d\u0644\u064a\u0644 \u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0628\u0634\u0643\u0644 \u0645\u0628\u0627\u0634\u0631.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0648\u0642\u062f \u0623\u0634\u0627\u062f \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0628\u0627\u0644\u0642\u062f\u0631\u0627\u062a \u0627\u0644\u062a\u062e\u0635\u064a\u0635\u064a\u0629 \u0627\u0644\u0642\u0648\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0648\u0641\u0631\u0647\u0627 Dynamic Yield\u060c \u0644\u0643\u0646\u0647\u0627 \u0642\u062f \u062a\u062a\u0637\u0644\u0628 \u0645\u0646\u062d\u0646\u0649 \u062a\u0639\u0644\u0645 \u0643\u0628\u064a\u0631 \u0644\u0645\u0646 \u064a\u0628\u062f\u0624\u0648\u0646 \u0641\u064a \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627\u060c \u0645\u0645\u0627 \u0642\u062f \u064a\u0634\u0643\u0644 \u062a\u062d\u062f\u064a\u0627\u064b \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0627\u0644\u062c\u062f\u062f \u0627\u0644\u0628\u0627\u062d\u062b\u064a\u0646 \u0639\u0646 \u062d\u0644\u0648\u0644 \u0623\u0643\u062b\u0631 \u0628\u0633\u0627\u0637\u0629.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0641\u064a \u0627\u0644\u062e\u062a\u0627\u0645\u060c \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0637\u0628\u064a\u0642 \u062e\u0637\u0648\u0627\u062a \u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a (A B testing) \u0628\u0634\u0643\u0644 \u0635\u062d\u064a\u062d\u060c \u064a\u0645\u0643\u0646\u0643 \u062a\u062d\u0633\u064a\u0646 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0648\u0631\u0641\u0639 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0648\u062a\u062d\u0642\u064a\u0642 \u0646\u062c\u0627\u062d \u0623\u0641\u0636\u0644 \u0644\u0645\u0634\u0627\u0631\u064a\u0639\u0643 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0644\u062a\u0643\u0648\u0646 \u062e\u0637\u0627\u0643 \u062b\u0627\u0628\u062a\u0629 \u0648\u0635\u062d\u064a\u062d\u0629\u060c \u0647\u0646\u0627\u0643 \u0637\u064f\u0631\u0642 \u0639\u062f\u064a\u062f\u0629 \u0644\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643\u0627\u062a\u0628\u064a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u064f\u0633\u062a\u062e\u062f\u0645 \u0633\u0646\u062a\u0637\u0631\u0642 \u0644\u0647\u0627 \u062a\u0628\u0627\u0639\u0627\u064b \u0636\u0645\u0646 \u0645\u0642\u0627\u0644\u0627\u062a\u0646\u0627\u060c \u0643\u0645\u0627 \u064a\u0645\u0643\u0646\u0643\u0645 \u062d\u062c\u0632 \u0645\u0642\u0639\u062f\u0643\u0645 \u0627\u0644\u0622\u0646 \u0636\u0645\u0646 <\/span><a href=\"https:\/\/uxwritingar.com\/staging\/learn\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u062f\u0648\u0631\u0627\u062a\u0646\u0627 <\/span><\/a><span style=\"font-weight: 400;\">\u0644\u0645\u0639\u0631\u0641\u0629 \u062c\u0645\u064a\u0639 \u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0648\u062a\u0637\u0628\u064a\u0642\u0647\u0627 \u0628\u0634\u0643\u0644 \u0639\u0645\u0644\u064a \u0623\u062b\u0646\u0627\u0621 \u0627\u0644\u0623\u0646\u0634\u0637\u0629 \u0648\u0627\u0644\u062c\u0644\u0633\u0627\u062a \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u064a\u0629 \u062f\u0627\u062e\u0644 \u0627\u0644\u062f\u0648\u0631\u0627\u062a. \u0648\u062e\u0627\u0635\u0629 <a href=\"https:\/\/uxwritingar.com\/staging\/learn\/arabic-ux-writing-advanced-course\" target=\"_blank\" rel=\"noopener\">\u0627\u0644\u062f\u0648\u0631\u0629 \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629 \u0641\u064a \u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645<\/a> \u0627\u0644\u062a\u064a \u0646\u0634\u0631\u062d \u062e\u0644\u0627\u0644\u0647\u0627 \u062c\u0645\u064a\u0639 \u062a\u0641\u0627\u0635\u064a\u0644 \u062a\u0635\u0645\u064a\u0645 \u0648\u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u0627\u0633\u062a\u062e\u062f\u0627\u0645 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