{"id":21062,"date":"2023-08-16T19:49:57","date_gmt":"2023-08-16T16:49:57","guid":{"rendered":"https:\/\/uxwritingar.com\/staging\/?p=21062"},"modified":"2025-08-12T14:51:09","modified_gmt":"2025-08-12T11:51:09","slug":"%d8%a7%d9%84%d8%af%d8%b9%d9%88%d8%a9-%d9%84%d8%a7%d8%aa%d8%ae%d8%a7%d8%b0-%d8%a5%d8%ac%d8%b1%d8%a7%d8%a1-cta-%d9%88%d9%83%d9%8a%d9%81%d9%8a%d8%a9-%d9%83%d8%aa%d8%a7%d8%a8%d8%aa%d9%87%d8%a7-%d8%a8","status":"publish","type":"post","link":"https:\/\/uxwritingar.com\/staging\/user-experience\/21062\/","title":{"rendered":"\u0627\u0644\u062f\u0639\u0648\u0629 \u0644\u0627\u062a\u062e\u0627\u0630 \u0625\u062c\u0631\u0627\u0621 CTA \u0648\u0643\u064a\u0641\u064a\u0629 \u0643\u062a\u0627\u0628\u062a\u0647\u0627 \u0628\u0634\u0643\u0644 \u0635\u062d\u064a\u062d"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u0627\u0644\u062f\u0639\u0648\u0629 \u0644\u0627\u062a\u062e\u0627\u0630 \u0625\u062c\u0631\u0627\u0621 Call To Action\u060c \u0647\u064a 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target=\"_blank\" rel=\"noopener\">\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0645\u0648\u0627\u0642\u0639<\/a> \u0639\u0644\u0649 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a\u060c \u062a\u0647\u062f\u0641 \u0625\u0644\u0649 \u062a\u062d\u0641\u064a\u0632 \u0627\u0644\u0645\u064f\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0644\u0627\u062a\u062e\u0627\u0630 \u0625\u062c\u0631\u0627\u0621 \u0645\u0639\u064a\u0646. \u064a\u062a\u0645 \u062a\u0646\u0641\u064a\u0630\u0647\u0627 \u0639\u0627\u062f\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0639\u0628\u0627\u0631\u0627\u062a \u0645\u062b\u0644 &#8220;\u0627\u0634\u062a\u0631\u0643 \u0627\u0644\u0622\u0646&#8221;\u060c &#8220;\u0627\u0636\u063a\u0637 \u0647\u0646\u0627 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a&#8221;\u060c \u0623\u0648 &#8220;\u062a\u0633\u0648\u0651\u0642 \u0627\u0644\u0622\u0646&#8221;.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u0623\u0647\u0645\u064a\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 CTA<\/span><\/h2>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_21065\" aria-describedby=\"caption-attachment-21065\" style=\"width: 522px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\" wp-image-21065\" src=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2023\/08\/CTA-02-300x300.jpg\" alt=\"\u0623\u0647\u0645\u064a\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 CTA\" width=\"522\" height=\"522\" srcset=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2023\/08\/CTA-02-300x300.jpg 300w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2023\/08\/CTA-02-150x150.jpg 150w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2023\/08\/CTA-02.jpg 600w\" sizes=\"(max-width: 522px) 100vw, 522px\" \/><figcaption id=\"caption-attachment-21065\" class=\"wp-caption-text\">\u0623\u0647\u0645\u064a\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 CTA<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">\u062a\u0633\u062a\u062e\u062f\u0645 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 CTA &#8220;\u0627\u0644\u062f\u0639\u0648\u0629 \u0644\u0627\u062a\u062e\u0627\u0630 \u0625\u062c\u0631\u0627\u0621&#8221;\u060c \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0644\u0644\u062a\u062d\u0641\u064a\u0632 \u0639\u0644\u0649 \u0627\u062a\u062e\u0627\u0630 \u0625\u062c\u0631\u0627\u0621 \u0645\u0639\u064a\u0646 \u0645\u0646 \u0642\u0628\u0644 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641. \u0642\u062f \u062a\u0634\u0645\u0644 \u0647\u0630\u0647 \u0627\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0634\u0631\u0627\u0621 \u0645\u0646\u062a\u062c\u060c \u062a\u0633\u062c\u064a\u0644 \u0641\u064a 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400;\">\u0627\u0644\u062a\u0633\u062c\u064a\u0644 \u0648\u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643\u0627\u062a: \u064a\u0645\u0643\u0646 \u062f\u0639\u0648\u0629 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0644\u0644\u062a\u0633\u062c\u064a\u0644 \u0623\u0648 \u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643 \u0641\u064a \u0627\u0644\u0646\u0634\u0631\u0629 \u0627\u0644\u0625\u062e\u0628\u0627\u0631\u064a\u0629 \u0623\u0648 \u0627\u0644\u0645\u0646\u0635\u0629 \u0644\u062a\u0644\u0642\u064a \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0623\u0648 \u0627\u0644\u0639\u0631\u0648\u0636.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0627\u0644\u0641\u064a\u062f\u064a\u0648\u0647\u0627\u062a \u0627\u0644\u062a\u0648\u0636\u064a\u062d\u064a\u0629: \u0641\u064a \u0627\u0644\u0641\u064a\u062f\u064a\u0648\u0647\u0627\u062a\u060c \u064a\u0645\u0643\u0646 \u0625\u062f\u0631\u0627\u062c \u0644\u0642\u0637\u0627\u062a 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\u0639\u0644\u064a\u0647 \u0641\u064a \u0627\u0644\u0646\u0647\u0627\u064a\u0629.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u064a\u0629: \u062a\u0648\u0636\u064a\u062d \u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0627\u062a\u062e\u0627\u0630\u0647\u0627 \u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0647\u062f\u0641. \u0628\u0623\u0646 \u062a\u0643\u0648\u0646 \u0648\u0627\u0642\u0639\u064a\u0629 \u0648\u0645\u0646\u0637\u0642\u064a\u0629\u060c \u0645\u0645\u0627 \u064a\u0645\u0643\u0646 \u0627\u0644\u0623\u0641\u0631\u0627\u062f \u0645\u0646 \u0628\u0646\u0627\u0621 \u062e\u0637\u0629 \u0639\u0645\u0644 \u0641\u0639\u0627\u0644\u0629.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u062a\u0648\u0641\u064a\u0631 \u0627\u0644\u062f\u0639\u0645: \u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u062f\u0639\u0645 \u0648\u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0644\u0644\u0623\u0641\u0631\u0627\u062f \u0627\u0644\u0630\u064a\u0646 \u064a\u0631\u063a\u0628\u0648\u0646 \u0641\u064a \u0627\u062a\u062e\u0627\u0630 \u0625\u062c\u0631\u0627\u0621 \u0648\u0645\u062a\u0631\u062f\u062f\u064a\u0646. \u0642\u062f \u064a\u0634\u0645\u0644 \u0630\u0644\u0643 \u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u0645\u0634\u0648\u0631\u0629\u060c \u0648\u062a\u0648\u062c\u064a\u0647\u0647\u0645 \u0625\u0644\u0649 \u0645\u0635\u0627\u062f\u0631 \u0630\u0627\u062a \u0635\u0644\u0629\u060c \u0648\u062a\u0648\u0641\u064a\u0631 \u0627\u0644\u0639\u0648\u0646 \u0627\u0644\u0639\u0645\u0644\u064a.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u062a\u062d\u0641\u064a\u0632 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0627\u0644\u0625\u064a\u062c\u0627\u0628\u064a: \u062a\u0634\u062c\u064a\u0639 \u0627\u0644\u0623\u0641\u0631\u0627\u062f \u0639\u0644\u0649 \u062a\u0637\u0648\u064a\u0631 \u062a\u0641\u0643\u064a\u0631 \u0625\u064a\u062c\u0627\u0628\u064a \u0648\u0627\u0639\u062a\u0645\u0627\u062f \u0646\u0645\u0637 \u062a\u0641\u0643\u064a\u0631 \u064a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0627\u0644\u062d\u0644\u0648\u0644 \u0648\u0627\u0644\u0625\u0645\u0643\u0627\u0646\u064a\u0627\u062a\u060c \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0635\u0639\u0648\u0628\u0627\u062a \u0648\u0627\u0644\u0639\u0642\u0628\u0627\u062a.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0627\u0644\u062a\u0632\u0627\u0645: \u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0627\u0644\u062a\u0632\u0627\u0645 \u0648\u0627\u0644\u0645\u0633\u0624\u0648\u0644\u064a\u0629 \u0627\u0644\u0634\u062e\u0635\u064a\u0629 \u0641\u064a \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0647\u062f\u0641. \u064a\u0645\u0643\u0646 \u0630\u0644\u0643 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0625\u0628\u0631\u0627\u0632 \u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0627\u0644\u062a\u0632\u0627\u0645 \u0628\u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0627\u0644\u0645\u062d\u062f\u062f\u0629 \u0648\u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0645\u0642\u062f\u0645\u0629.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0641\u0639\u0651\u0627\u0644: \u062a\u0648\u062c\u064a\u0647 \u0631\u0633\u0627\u0644\u0629 \u0627\u0644\u062f\u0639\u0648\u0629 \u0628\u0634\u0643\u0644 \u0648\u0627\u0636\u062d \u0648\u0645\u0641\u0647\u0648\u0645\u060c \u0648\u0627\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646\u0647\u0627 \u0648\u0635\u0644\u062a \u0628\u0634\u0643\u0644 \u0641\u0639\u0651\u0627\u0644 \u0625\u0644\u0649 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0627\u0644\u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u0648\u0627\u0644\u062a\u0641\u0627\u0624\u0644: \u0623\u0646 \u062a\u0643\u0648\u0646 \u0631\u0633\u0627\u0644\u0629 \u0627\u0644\u062f\u0639\u0648\u0629 \u0645\u0644\u064a\u0626\u0629 \u0628\u0627\u0644\u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u0648\u0627\u0644\u062a\u0641\u0627\u0624\u0644\u060c \u0645\u0645\u0627 \u064a\u0633\u0627\u0639\u062f \u0641\u064a \u062a\u062d\u0641\u064a\u0632 \u0627\u0644\u0623\u0641\u0631\u0627\u062f \u0639\u0644\u0649 \u0627\u0644\u0639\u0645\u0644 \u0628\u062c\u062f\u064a\u0629 \u0646\u062d\u0648 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0623\u0633\u0627\u0633\u064a.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u062a\u0644\u0643 \u0647\u064a \u0628\u0639\u0636 \u0627\u0644\u0645\u0648\u0627\u0635\u0641\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0644\u062f\u0639\u0648\u0629 \u0625\u0644\u0649 \u0627\u062a\u062e\u0627\u0630 \u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u0635\u062d\u064a\u062d\u0629. \u064a\u0645\u0643\u0646 \u062a\u062e\u0635\u064a\u0635\u0647\u0627 \u062d\u0633\u0628 \u0627\u0644\u0645\u0634\u0631\u0648\u0639 \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u0645\u0627 \u0647\u064a \u062e\u0637\u0648\u0627\u062a \u0643\u062a\u0627\u0628\u0629 \u062f\u0639\u0648\u0629 \u0644\u0627\u062a\u062e\u0627\u0630 \u0625\u062c\u0631\u0627\u0621 &#8220;CTA&#8221; \u0646\u0627\u062c\u062d\u0629<\/span><\/h2>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_21066\" aria-describedby=\"caption-attachment-21066\" style=\"width: 497px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\" wp-image-21066\" src=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2023\/08\/CTA-03-300x300.jpg\" alt=\"\u0645\u0627 \u0647\u064a \u062e\u0637\u0648\u0627\u062a \u0643\u062a\u0627\u0628\u0629 \u062f\u0639\u0648\u0629 \u0644\u0627\u062a\u062e\u0627\u0630 \u0625\u062c\u0631\u0627\u0621 &quot;CTA&quot; \u0646\u0627\u062c\u062d\u0629\" width=\"497\" height=\"497\" srcset=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2023\/08\/CTA-03-300x300.jpg 300w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2023\/08\/CTA-03-150x150.jpg 150w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2023\/08\/CTA-03.jpg 600w\" sizes=\"(max-width: 497px) 100vw, 497px\" \/><figcaption id=\"caption-attachment-21066\" class=\"wp-caption-text\">\u0645\u0627 \u0647\u064a \u062e\u0637\u0648\u0627\u062a \u0643\u062a\u0627\u0628\u0629 \u062f\u0639\u0648\u0629 \u0644\u0627\u062a\u062e\u0627\u0630 \u0625\u062c\u0631\u0627\u0621 &#8220;CTA&#8221; \u0646\u0627\u062c\u062d\u0629<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">\u0625\u0646 \u0643\u062a\u0627\u0628\u0629 \u062f\u0639\u0648\u0629 \u0644\u0627\u062a\u062e\u0627\u0630 \u0625\u062c\u0631\u0627\u0621 (CTA &#8211; Call to Action) \u0646\u0627\u062c\u062d\u0629 \u062a\u0639\u062a\u0628\u0631 \u062c\u0632\u0621\u064b\u0627 \u0647\u0627\u0645\u064b\u0627 \u0641\u064a \u062a\u062d\u0642\u064a\u0642 \u0623\u0647\u062f\u0627\u0641\u0643 \u0641\u064a \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0645\u0639 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0648\u062a\u062d\u0641\u064a\u0632\u0647\u0645 \u0639\u0644\u0649 \u0627\u0644\u0642\u064a\u0627\u0645 \u0628\u0627\u0644\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u0630\u064a \u062a\u0631\u063a\u0628 \u0641\u064a\u0647\u060c \u0633\u0648\u0627\u0621 \u0643\u0627\u0646 \u0630\u0644\u0643 \u0634\u0631\u0627\u0621 \u0645\u0646\u062a\u062c\u060c \u0627\u0644\u062a\u0633\u062c\u064a\u0644 \u0641\u064a \u062e\u062f\u0645\u0629\u060c \u0645\u0644\u0621 \u0627\u0633\u062a\u0645\u0627\u0631\u0629\u060c \u0645\u0634\u0627\u0631\u0643\u0629 \u0641\u064a \u0641\u0639\u0627\u0644\u064a\u0629\u060c \u0648\u063a\u064a\u0631\u0647\u0627.<\/span><\/p>\n<h3><span style=\"font-weight: 400; font-size: 16px;\">\u0625\u0644\u064a\u0643 \u062e\u0637\u0648\u0627\u062a \u0644\u0643\u062a\u0627\u0628\u0629 \u062f\u0639\u0648\u0629 \u0644\u0627\u062a\u062e\u0627\u0630 \u0625\u062c\u0631\u0627\u0621 \u0646\u0627\u062c\u062d\u0629:<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0647\u062f\u0641: \u0627\u0628\u062f\u0623 \u0628\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0631\u0626\u064a\u0633\u064a \u0644\u0644\u062f\u0639\u0648\u0629. \u0645\u0627 \u0647\u0648 \u0627\u0644\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u0630\u064a \u062a\u0631\u063a\u0628 \u0623\u0646 \u064a\u0642\u0648\u0645 \u0628\u0647 \u0627\u0644\u062c\u0645\u0647\u0648\u0631\u061f \u0642\u062f \u064a\u0643\u0648\u0646 \u0630\u0644\u0643 \u0634\u0631\u0627\u0621 \u0645\u0646\u062a\u062c\u060c \u062a\u062d\u0645\u064a\u0644 \u062a\u0637\u0628\u064a\u0642\u060c \u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643 \u0641\u064a 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style=\"font-weight: 400;\">\u0625\u0636\u0627\u0641\u0629 \u0639\u0648\u0627\u0645\u0644 \u0645\u0642\u0646\u0639\u0629 \u0625\u0636\u0627\u0641\u064a\u0629: \u0625\u0630\u0627 \u0643\u0627\u0646 \u0645\u0645\u0643\u0646\u064b\u0627\u060c \u064a\u0645\u0643\u0646\u0643 \u0625\u0636\u0627\u0641\u0629 \u0639\u0648\u0627\u0645\u0644 \u0645\u0642\u0646\u0639\u0629 \u0625\u0636\u0627\u0641\u064a\u0629 \u0645\u062b\u0644 \u0639\u0631\u0648\u0636 \u062e\u0627\u0635\u0629\u060c \u0636\u0645\u0627\u0646 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0634\u0647\u0627\u062f\u0627\u062a \u0646\u062c\u0627\u062d\u060c \u0625\u0644\u062e.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u062a\u0635\u0645\u064a\u0645 \u0645\u0644\u0641\u062a \u0644\u0644\u0646\u0638\u0631: \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0627\u0644\u062f\u0639\u0648\u0629 \u062a\u0623\u062a\u064a \u0639\u0644\u0649 \u0634\u0643\u0644 \u0646\u0635 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rel=\"noopener\">\u062f\u0648\u0631\u0627\u062a\u0646\u0627<\/a> \u0648\u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u062c\u0645\u064a\u0639 \u0623\u0633\u0631\u0627\u0631 \u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0646\u0627\u062c\u062d\u0629.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0627\u0644\u062f\u0639\u0648\u0629 \u0644\u0627\u062a\u062e\u0627\u0630 \u0625\u062c\u0631\u0627\u0621 Call To Action\u060c \u0647\u064a \u062b\u0645\u0631\u0629 \u0645\u062c\u0647\u0648\u062f\u0643 \u0641\u064a \u0643\u062a\u0627\u0628\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649. \u0648\u0644\u0627 \u064a\u0643\u062a\u0645\u0644 \u0647\u064a\u0643\u0644 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0639\u0644\u0649 \u0627\u062e\u062a\u0644\u0627\u0641 \u0623\u0634\u0643\u0627\u0644\u0647 \u0645\u0646 \u062f\u0648\u0646 \u0647\u0630\u0647 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