{"id":20826,"date":"2023-08-05T18:29:20","date_gmt":"2023-08-05T15:29:20","guid":{"rendered":"https:\/\/uxwritingar.com\/staging\/?p=20826"},"modified":"2025-08-18T14:59:58","modified_gmt":"2025-08-18T11:59:58","slug":"%d8%aa%d8%ac%d8%b1%d8%a8%d8%a9-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-cx-%d8%af%d9%84%d9%8a%d9%84%d9%83-%d9%84%d9%82%d9%8a%d8%a7%d8%b3-%d9%88%d8%aa%d8%ad%d8%b3%d9%8a%d9%86-%d8%b1%d8%b6%d8%a7","status":"publish","type":"post","link":"https:\/\/uxwritingar.com\/staging\/customer-experience\/20826\/","title":{"rendered":"\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CX): \u062f\u0644\u064a\u0644\u0643 \u0644\u0642\u064a\u0627\u0633 \u0648\u062a\u062d\u0633\u064a\u0646 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 &#8220;\u0627\u0644\u062c\u0632\u0621 \u0627\u0644\u0623\u0648\u0644&#8221;"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u0641\u064a \u0628\u064a\u0626\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0645\u062a\u0633\u0627\u0631\u0639\u0629\u060c \u0623\u0635\u0628\u062d \u062a\u0642\u062f\u064a\u0645 <a href=\"https:\/\/uxwritingar.com\/staging\/customer-experience\/20593\" target=\"_blank\" rel=\"noopener\">\u062e\u062f\u0645\u0629 \u0639\u0645\u0644\u0627\u0621<\/a> \u0645\u0645\u062a\u0627\u0632\u0629 \u0648\u0645\u0631\u0636\u064a\u0651\u0629\u061b \u0623\u0643\u062b\u0631 \u0623\u0647\u0645\u064a\u0629 \u0645\u0646 \u0623\u064a \u0648\u0642\u062a \u0645\u0636\u0649. \u0645\u0639 \u0638\u0647\u0648\u0631 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0648\u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0627\u062a \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a\u060c \u0644\u0645 \u062a\u0639\u062f \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0642\u0627\u062f\u0631\u0629 \u0639\u0644\u0649 \u062a\u062c\u0627\u0647\u0644 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0623\u0638\u0647\u0631\u062a \u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0623\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0644\u0649 \u0627\u0633\u062a\u0639\u062f\u0627\u062f \u0644\u062f\u0641\u0639 \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0623\u062c\u0644 \u062a\u062c\u0631\u0628\u0629 \u0623\u0641\u0636\u0644\u060c \u0648\u0645\u0646 \u0627\u0644\u0645\u0631\u062c\u062d \u0623\u0646 \u064a\u0635\u0628\u062d\u0648\u0627 \u0639\u0645\u0644\u0627\u0621 \u0645\u062a\u0643\u0631\u0631\u064a\u0646 \u0625\u0630\u0627 \u0643\u0627\u0646\u0648\u0627 \u0631\u0627\u0636\u064a\u0646 \u0639\u0646 \u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u062a\u064a \u064a\u062a\u0644\u0642\u0648\u0646\u0647\u0627. \u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0642\u064a\u0627\u0633 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u062d\u0633\u064a\u0646\u0647 \u0645\u0647\u0645\u0629 \u0634\u0627\u0642\u0629.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0636\u0645\u0646 \u0627\u0644\u062c\u0632\u0621 \u0627\u0644\u0623\u0648\u0644 \u0645\u0646 \u0645\u0642\u0627\u0644\u0646\u0627 \u0627\u0644\u064a\u0648\u0645\u060c \u0633\u0646\u062a\u0643\u0644\u0645 \u0639\u0646 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0643\u0627\u0645\u0644\u0629 \u0644\u0643\u064a\u0641\u064a\u0629 \u0642\u064a\u0627\u0633 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0639 \u0646\u0635\u0627\u0626\u062d \u0625\u0636\u0627\u0641\u064a\u0629 \u062d\u0648\u0644 \u0637\u0631\u064a\u0642\u0629 \u062a\u062d\u0633\u064a\u0646\u0647\u0627. \u0627\u0628\u062a\u062f\u0627\u0621\u064b \u0645\u0646 \u0627\u062e\u062a\u064a\u0627\u0631 \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0635\u062d\u064a\u062d\u0629 \u0648\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a\u060c \u0625\u0644\u0649 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0648\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0627\u0644\u0644\u0627\u0632\u0645\u0629\u060c \u064a\u063a\u0637\u064a \u0647\u0630\u0627 \u0627\u0644\u062f\u0644\u064a\u0644 \u0628\u0623\u062c\u0632\u0627\u0626\u0647 \u0627\u0644\u062b\u0644\u0627\u062b\u0629 \u062c\u0645\u064a\u0639 \u0627\u0644\u0642\u0648\u0627\u0639\u062f \u0644\u0645\u0633\u0627\u0639\u062f\u062a\u0643 \u0639\u0644\u0649 \u062a\u0642\u062f\u064a\u0645 \u0623\u0641\u0636\u0644 \u062a\u062c\u0631\u0628\u0629 \u0645\u0645\u0643\u0646\u0629 \u0644\u0644\u0639\u0645\u0644\u0627\u0621.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u0623\u0647\u0645\u064a\u0629 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u0646\u062c\u0627\u062d \u0627\u0644\u0623\u0639\u0645\u0627\u0644<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u0627\u0644\u0639\u0645\u064a\u0644 \u0647\u0648 \u062d\u062c\u0631 \u0627\u0644\u0632\u0627\u0648\u064a\u0629 \u0641\u064a \u0623\u064a \u0639\u0645\u0644 \u0646\u0627\u062c\u062d. \u0625\u0646\u0647 \u0627\u0644\u0645\u0641\u062a\u0627\u062d \u0644\u0628\u0646\u0627\u0621 <a href=\"https:\/\/uxwritingar.com\/staging\/customer-experience\/20686\" target=\"_blank\" rel=\"noopener\">\u0642\u0627\u0639\u062f\u0629 \u0639\u0645\u0644\u0627\u0621 \u0645\u062e\u0644\u0635\u064a\u0646<\/a>\u060c \u0648\u0645\u0641\u062a\u0627\u062d \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0645\u062a\u0643\u0631\u0631\u0629\u060c \u0628\u0627\u0644\u062a\u0627\u0644\u064a\u060c \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0646\u062c\u0627\u062d \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0637\u0648\u064a\u0644.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0639\u0646\u062f\u0645\u0627 \u064a\u0634\u0639\u0631 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0627\u0644\u0631\u0636\u0627 \u0639\u0646 \u062a\u062c\u0631\u0628\u062a\u0647\u0645\u060c \u0641\u0645\u0646 \u0627\u0644\u0645\u0631\u062c\u062d \u0623\u0646 \u064a\u0635\u0628\u062d\u0648\u0627 \u0645\u0646 \u0645\u062d\u0628\u064a \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0648\u064a\u0646\u0634\u0631\u0648\u0646 \u0627\u0644\u0643\u0644\u0627\u0645 \u0627\u0644\u0634\u0641\u0647\u064a \u0627\u0644\u0625\u064a\u062c\u0627\u0628\u064a \u0648\u064a\u062c\u0630\u0628\u0648\u0646 \u0639\u0645\u0644\u0627\u0621 \u062c\u062f\u062f.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0644\u0627 \u064a\u0645\u0643\u0646 \u0627\u0644\u0645\u0628\u0627\u0644\u063a\u0629 \u0641\u064a \u062a\u0623\u062b\u064a\u0631 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0644\u0649 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0648\u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639 \u0627\u0644\u0631\u0642\u0645\u064a\u0629. \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0631\u0627\u0636\u0648\u0646 \u0644\u064a\u0633\u0648\u0627 \u0641\u0642\u0637 \u0623\u0643\u062b\u0631 \u0639\u0631\u0636\u0629 \u0644\u0625\u062c\u0631\u0627\u0621 \u0639\u0645\u0644\u064a\u0627\u062a \u0634\u0631\u0627\u0621 \u0645\u062a\u0643\u0631\u0631\u0629\u060c \u0648\u0644\u0643\u0646 \u0645\u0646 \u0627\u0644\u0645\u0631\u062c\u062d \u0623\u064a\u0636\u064b\u0627 \u0623\u0646 \u064a\u0646\u0641\u0642\u0648\u0627 \u0627\u0644\u0645\u0632\u064a\u062f \u0639\u0644\u0649 \u0643\u0644 \u062a\u062c\u0631\u0628\u0629 \u0631\u0627\u0626\u0639\u0629 \u062d\u0635\u0644\u0648\u0627 \u0639\u0644\u064a\u0647\u0627.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0630\u0644\u0643\u060c \u0641\u0625\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0631\u0627\u0636\u064a\u0646 \u0647\u0645 \u0623\u0642\u0644 \u0639\u0631\u0636\u0629 \u0644\u0644\u062a\u062e\u0644\u064a \u0639\u0646\u0643 \u0648\u0627\u0644\u0630\u0647\u0627\u0628 \u0625\u0644\u0649 \u0645\u0646\u0627\u0641\u0633\u060c \u0645\u0645\u0627 \u064a\u0642\u0644\u0644 \u0645\u0646 \u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u064a\u0632\u064a\u062f \u0645\u0646 \u0642\u064a\u0645\u0629 \u0639\u0645\u0631 \u0627\u0644\u0639\u0645\u064a\u0644.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0639\u0644\u0627\u0648\u0629 \u0639\u0644\u0649 \u0630\u0644\u0643\u060c \u064a\u0631\u062a\u0628\u0637 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0631\u062a\u0628\u0627\u0637\u064b\u0627 \u0648\u062b\u064a\u0642\u064b\u0627 \u0628\u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u0639\u0646\u062f\u0645\u0627 \u064a\u0634\u0639\u0631 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0627\u0644\u062a\u0642\u062f\u064a\u0631 \u0648\u0627\u0644\u0627\u062d\u062a\u0631\u0627\u0645\u060c \u0641\u0625\u0646\u0647\u0645 \u064a\u0645\u064a\u0644\u0648\u0646 \u0623\u0643\u062b\u0631 \u0625\u0644\u0649 \u0627\u0644\u0628\u0642\u0627\u0621 \u0645\u062e\u0644\u0635\u064a\u0646 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u062d\u062a\u0649 \u0641\u064a \u0645\u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u0628\u062f\u0627\u0626\u0644 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629. \u064a\u064f\u062a\u0631\u062c\u0645 \u0647\u0630\u0627 \u0627\u0644\u0648\u0644\u0627\u0621 \u0625\u0644\u0649 \u062a\u062f\u0641\u0642 \u0625\u064a\u0631\u0627\u062f\u0627\u062a \u062b\u0627\u0628\u062a\u0629 \u0648\u0645\u0631\u0643\u0632 \u0642\u0648\u064a \u0644\u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u064a \u0627\u0644\u0633\u0648\u0642.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u064a\u0639\u0651\u062f \u0642\u064a\u0627\u0633 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0623\u0645\u0631\u064b\u0627 \u0628\u0627\u0644\u063a \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0644\u0641\u0647\u0645 \u0645\u062f\u0649 \u062a\u0644\u0628\u064a\u0629 \u062a\u0648\u0642\u0639\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u062d\u062f\u064a\u062f \u0623\u0645\u0627\u0643\u0646 \u0627\u0644\u062a\u062d\u0633\u064a\u0646. \u062a\u0639\u062f \u0627\u0644\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0648\u0646\u0645\u0627\u0630\u062c \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0648\u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0627\u062a \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0623\u062f\u0648\u0627\u062a \u0641\u0639\u0627\u0644\u0629 \u0644\u062c\u0645\u0639 \u0631\u0624\u0649 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0642\u064a\u0627\u0633 \u0645\u0633\u062a\u0648\u0649 \u0631\u0636\u0627\u0647\u0645. \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u062d\u0644\u064a\u0644 \u0647\u0630\u0647 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0643\u0634\u0641 \u0639\u0646 \u0627\u0644\u0623\u0646\u0645\u0627\u0637 \u0648\u062a\u062d\u062f\u064a\u062f \u0646\u0642\u0627\u0637 \u0627\u0644\u0623\u0644\u0645 \u0648\u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0644\u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0643\u0645\u0627 \u064a\u062a\u0637\u0644\u0628 \u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u062a\u0647\u0645 \u0646\u0647\u062c\u064b\u0627 \u064a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0628\u0631 \u062c\u0645\u064a\u0639 \u0646\u0642\u0627\u0637 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 &#8220;\u0636\u0645\u0646 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644&#8221;.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0645\u0646 \u0646\u0642\u0637\u0629 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u0623\u0648\u0644\u064a\u0629 \u0625\u0644\u0649 \u062f\u0639\u0645 \u0645\u0627 \u0628\u0639\u062f \u0627\u0644\u0634\u0631\u0627\u0621\u060c \u0648\u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0628\u062a\u0635\u0645\u064a\u0645 \u0643\u0644 \u062a\u0641\u0627\u0639\u0644 \u0644\u062a\u062c\u0627\u0648\u0632 \u062a\u0648\u0642\u0639\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648&#8221;\u0645\u0646\u062d\u0647\u0645 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647\u0645&#8221;. \u064a\u0634\u0645\u0644 \u0630\u0644\u0643 \u062a\u0648\u0641\u064a\u0631 \u062a\u062c\u0627\u0631\u0628 \u0633\u0644\u0633\u0629 \u0648\u0634\u062e\u0635\u064a\u0629\u060c \u0648\u062a\u0642\u062f\u064a\u0645 \u062e\u062f\u0645\u0629 \u0639\u0645\u0644\u0627\u0621 \u0627\u0633\u062a\u062b\u0646\u0627\u0626\u064a\u0629\u060c \u0648\u0645\u0639\u0627\u0644\u062c\u0629 \u0623\u064a \u0645\u0634\u0643\u0644\u0627\u062a \u0623\u0648 \u0645\u062e\u0627\u0648\u0641 \u0639\u0644\u0649 \u0627\u0644\u0641\u0648\u0631.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0641\u064a \u0646\u0647\u0627\u064a\u0629 \u0627\u0644\u0645\u0637\u0627\u0641\u060c \u0644\u0627 \u064a\u0642\u062a\u0635\u0631 \u0625\u0639\u0637\u0627\u0621 \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0629 \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0644\u0649 \u062a\u0644\u0628\u064a\u0629 \u0637\u0644\u0628\u0627\u062a\u0647\u0645 \u0641\u062d\u0633\u0628\u061b \u0628\u0644 \u064a\u062a\u0639\u0644\u0642 \u0628\u0628\u0646\u0627\u0621 \u0639\u0644\u0627\u0642\u0627\u062a \u0642\u0648\u064a\u0629 \u0648\u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u062b\u0642\u0629 \u0648\u0625\u0646\u0634\u0627\u0621 \u0635\u0648\u0631\u0629 \u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629. \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u062a\u0645\u064a\u064a\u0632 \u0646\u0641\u0633\u0647\u0627 \u0639\u0646 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646. \u0648\u062a\u0646\u0645\u064a\u0629 \u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u0627\u0632\u062f\u0647\u0627\u0631 \u0627\u0644\u0645\u0634\u0631\u0648\u0639 \u0636\u0645\u0646 \u0633\u0648\u0642 \u0627\u0644\u062a\u0646\u0627\u0641\u0633.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u0641\u0647\u0645<a href=\"https:\/\/uxwritingar.com\/staging\/customer-experience\/20207\" target=\"_blank\" rel=\"noopener\"> \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a> \u0648\u062a\u0623\u062b\u064a\u0631\u0647\u0627 \u0639\u0644\u0649 \u0634\u0639\u0648\u0631\u0647\u0645<\/span><\/h2>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_20829\" aria-describedby=\"caption-attachment-20829\" style=\"width: 420px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\" wp-image-20829\" src=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2023\/08\/CX-02-300x300.jpg\" alt=\"\u0641\u0647\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u0623\u062b\u064a\u0631\u0647\u0627 \u0639\u0644\u0649 \u0634\u0639\u0648\u0631\u0647\u0645\" width=\"420\" height=\"420\" srcset=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2023\/08\/CX-02-300x300.jpg 300w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2023\/08\/CX-02-1024x1024.jpg 1024w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2023\/08\/CX-02-150x150.jpg 150w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2023\/08\/CX-02-768x768.jpg 768w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2023\/08\/CX-02-1536x1536.jpg 1536w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2023\/08\/CX-02-2048x2048.jpg 2048w\" sizes=\"(max-width: 420px) 100vw, 420px\" \/><figcaption id=\"caption-attachment-20829\" class=\"wp-caption-text\">\u0641\u0647\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u0623\u062b\u064a\u0631\u0647\u0627 \u0639\u0644\u0649 \u0634\u0639\u0648\u0631\u0647\u0645<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">\u062a\u0634\u064a\u0631 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0625\u0644\u0649 \u0627\u0644\u062a\u0635\u0648\u0631 \u0627\u0644\u0639\u0627\u0645 \u0648\u0627\u0644\u0645\u0634\u0627\u0639\u0631 \u0627\u0644\u062a\u064a \u064a\u0634\u0639\u0631 \u0628\u0647\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u062d\u0648\u0644 \u062a\u0641\u0627\u0639\u0644\u0627\u062a\u0647\u0645 \u0645\u0639 \u0627\u0644\u0634\u0631\u0643\u0629 \u0637\u0648\u0627\u0644 <\/span><span style=\"font-weight: 400;\">\u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/span><span style=\"font-weight: 400;\"> \u0628\u0623\u0643\u0645\u0644\u0647\u0627. \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0624\u062f\u064a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u0625\u0644\u0649 \u0632\u064a\u0627\u062f\u0629 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u0648\u0644\u0627\u0621 \u0648\u0628\u0639\u062f\u0647\u0627 \u0646\u0641\u0633 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u064a\u0642\u062a\u0631\u062d\u0648\u0646 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u062c\u062f\u062f. \u0645\u0646 \u0646\u0627\u062d\u064a\u0629 \u0623\u062e\u0631\u0649\u060c \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0624\u062f\u064a \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0633\u0644\u0628\u064a\u0629 \u0625\u0644\u0649 \u0641\u0642\u062f\u0627\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0627\u062a \u0627\u0644\u0633\u0644\u0628\u064a\u0629 \u0648\u0625\u0644\u062d\u0627\u0642 \u0627\u0644\u0636\u0631\u0631 \u0628\u0633\u0645\u0639\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629. \u0644\u0630\u0644\u0643 \u0645\u0646 \u0627\u0644\u0636\u0631\u0648\u0631\u064a \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0627\u062a \u0648\u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a \u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u064a\u0639\u062f \u0642\u064a\u0627\u0633 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u062e\u0637\u0648\u0629 \u0623\u0633\u0627\u0633\u064a\u0629 \u0641\u064a \u0641\u0647\u0645 \u0641\u0639\u0627\u0644\u064a\u0629 \u062c\u0647\u0648\u062f \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u064a\u0645\u0643\u0646 \u0627\u0644\u0642\u064a\u0627\u0645 \u0628\u0630\u0644\u0643 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0623\u0633\u0627\u0644\u064a\u0628 \u0645\u062e\u062a\u0644\u0641\u0629 \u0645\u062b\u0644:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u062d\u0644\u064a\u0644 \u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0645\u0631\u0627\u0642\u0628\u0629 \u0633\u0644\u0648\u0643\u0647\u0645.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0631\u0624\u0649 \u0642\u064a\u0651\u0645\u0629 \u062d\u0648\u0644 \u062a\u0635\u0648\u0631\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u0641\u0636\u064a\u0644\u0627\u062a\u0647\u0645 \u0648\u0646\u0642\u0627\u0637 \u0627\u0644\u0623\u0644\u0645.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0628\u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0633\u0648\u0627\u0621 \u062a\u0645 \u062a\u0644\u0642\u064a\u0647\u0627 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u0645\u0628\u0627\u0634\u0631 \u0623\u0648 \u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0627\u062a \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a\u060c \u0628\u064a\u0627\u0646\u0627\u062a \u0646\u0648\u0639\u064a\u0629 \u0642\u064a\u0651\u0645\u0629 \u064a\u0645\u0643\u0646\u0647\u0627 \u0627\u0644\u0643\u0634\u0641 \u0639\u0646 \u0645\u0634\u0643\u0644\u0627\u062a \u0648\u0645\u062c\u0627\u0644\u0627\u062a \u0645\u062d\u062f\u062f\u0629 \u0644\u0644\u062a\u062d\u0633\u064a\u0646.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0630\u0644\u0643\u060c \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0634\u064a\u0631 \u0645\u0631\u0627\u0642\u0628\u0629 \u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0645\u062b\u0644 &#8220;\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621 \u0627\u0644\u0645\u062a\u0643\u0631\u0631\u0629 \u0623\u0648 \u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0645\u0639 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629&#8221;\u060c \u0625\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0631\u0636\u0627\u0647\u0645 \u0623\u0648 \u0625\u0646\u0632\u0639\u0627\u062c\u0647\u0645.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0628\u0645\u062c\u0631\u062f \u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u062d\u0648\u0644 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0648\u062a\u0641\u0633\u064a\u0631\u0647\u0627 \u0644\u062a\u062d\u062f\u064a\u062f \u0645\u062c\u0627\u0644\u0627\u062a \u0627\u0644\u0642\u0648\u0629 \u0648\u0627\u0644\u0645\u062c\u0627\u0644\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u062a\u062d\u0633\u064a\u0646. \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0633\u0627\u0639\u062f\u0643 \u0647\u0630\u0627 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0641\u064a \u062a\u062d\u062f\u064a\u062f \u0623\u0648\u0644\u0648\u064a\u0627\u062a \u0627\u0644\u0645\u0628\u0627\u062f\u0631\u0627\u062a \u0648\u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0644\u0645\u0639\u0627\u0644\u062c\u0629 \u0646\u0642\u0627\u0637 \u0627\u0644\u0623\u0644\u0645 \u0644\u062f\u0649 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u0639\u0632\u064a\u0632 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0634\u0643\u0644 \u0639\u0627\u0645.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u064a\u062a\u0637\u0644\u0628 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0631\u062f\u0648\u062f \u0641\u0639\u0644 \u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0646\u0647\u062c\u064b\u0627 \u0634\u0627\u0645\u0644\u0627\u064b \u064a\u062a\u0636\u0645\u0646 \u0645\u0648\u0627\u0621\u0645\u0629 \u062c\u0645\u064a\u0639 \u062c\u0648\u0627\u0646\u0628 \u0639\u0645\u0644\u0643 \u0645\u0646 \u0623\u062c\u0644 \u062a\u0642\u062f\u064a\u0645 \u062a\u062c\u0631\u0628\u0629 \u0639\u0645\u0644\u0627\u0621 \u0627\u0633\u062a\u062b\u0646\u0627\u0626\u064a\u0629. \u064a\u062a\u0636\u0645\u0646 \u0630\u0644\u0643 \u062a\u062f\u0631\u064a\u0628 \u0645\u0648\u0638\u0641\u064a\u0643 \u0648\u062a\u0645\u0643\u064a\u0646\u0647\u0645 \u0645\u0646 \u062a\u0642\u062f\u064a\u0645 \u062e\u062f\u0645\u0629 \u0639\u0645\u0644\u0627\u0621 \u0645\u0645\u062a\u0627\u0632\u0629\u060c \u0648\u062a\u062d\u0633\u064a\u0646 \u0645\u0648\u0642\u0639\u0643 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0648\u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0644\u0633\u0647\u0648\u0644\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645\u060c \u0648\u062a\u0628\u0633\u064a\u0637 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0644\u062a\u0642\u0644\u064a\u0644 \u062c\u0647\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u0627\u0644\u0648\u0641\u0627\u0621 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0628\u0648\u0639\u0648\u062f \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0645\u0646 \u062e\u0644\u0627\u0644 \u0641\u0647\u0645 \u062a\u0623\u062b\u064a\u0631 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0644\u0649 \u0627\u0644\u0631\u0636\u0627 \u0648\u0627\u0644\u0639\u0645\u0644 \u0628\u0646\u0634\u0627\u0637 \u0645\u0646 \u0623\u062c\u0644 \u062a\u062d\u0633\u064a\u0646\u0647\u0627\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u062a\u0639\u0632\u064a\u0632 \u0639\u0644\u0627\u0642\u0627\u062a \u062f\u0627\u0626\u0645\u0629 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u062a\u0645\u064a\u064a\u0632 \u0623\u0646\u0641\u0633\u0647\u0645 \u0639\u0646 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646\u060c \u0644\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0647\u062f\u0641\u0647\u0645 \u0627\u0644\u062a\u062c\u0627\u0631\u064a.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u0642\u064a\u0627\u0633 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u0639\u0646\u062f\u0645\u0627 \u064a\u062a\u0639\u0644\u0642 \u0627\u0644\u0623\u0645\u0631 \u0628\u0642\u064a\u0627\u0633 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0647\u0646\u0627\u0643 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0648\u0641\u0631 \u0631\u0624\u0649 \u0642\u064a\u0651\u0645\u0629 \u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0634\u0643\u0644 \u0639\u0627\u0645. \u062a\u0633\u0627\u0639\u062f \u0647\u0630\u0647 \u0627\u0644\u0637\u064f\u0631\u0642 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0644\u0649 \u0642\u064a\u0627\u0633 \u0645\u062f\u0649 \u062a\u0644\u0628\u064a\u0629 \u062a\u0648\u0642\u0639\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u062d\u062f\u064a\u062f \u0645\u062c\u0627\u0644\u0627\u062a \u0627\u0644\u062a\u062d\u0633\u064a\u0646. \u0646\u0642\u062f\u0645 \u0644\u0643\u0645 \u0627\u0644\u0623\u0643\u062b\u0631 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u064b\u0627:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0635\u0627\u0641\u064a \u0646\u0642\u0627\u0637 \u0627\u0644\u062a\u0631\u0648\u064a\u062c (NPS). \u062a\u0642\u064a\u0633 NPS \u0627\u062d\u062a\u0645\u0627\u0644\u064a\u0629 \u062a\u0648\u0635\u064a\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0634\u0631\u0643\u0629 \u0623\u0648 \u0645\u0646\u062a\u062c\u0627\u062a\u0647\u0627\/\u062e\u062f\u0645\u0627\u062a\u0647\u0627 \u0644\u0644\u0622\u062e\u0631\u064a\u0646. \u064a\u062a\u0645 \u062d\u0633\u0627\u0628\u0647 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0633\u0624\u0627\u0644 \u0627\u0633\u062a\u0637\u0644\u0627\u0639 \u0628\u0633\u064a\u0637: \u00ab\u0639\u0644\u0649 \u0645\u0642\u064a\u0627\u0633 \u0645\u0646 0 \u0625\u0644\u0649 10\u060c \u0645\u0627 \u0645\u062f\u0649 \u0627\u062d\u062a\u0645\u0627\u0644\u064a\u0629 \u0623\u0646 \u062a\u0648\u0635\u064a \u0628\u0646\u0627 \u0644\u0635\u062f\u064a\u0642 \u0623\u0648 \u0632\u0645\u064a\u0644\u061f\u00bb \u064a\u062a\u0645 \u062a\u0635\u0646\u064a\u0641 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0639\u062f \u0630\u0644\u0643 \u0625\u0644\u0649 \u0645\u0631\u0648\u062c\u064a\u0646 (\u0627\u0644\u062f\u0631\u062c\u0629 9-10)\u060c \u0648\u0633\u0644\u0628\u064a\u064a\u0646 (\u0627\u0644\u062f\u0631\u062c\u0629 7-8)\u060c \u0648\u0645\u0646\u062a\u0642\u062f\u064a\u0646 (\u0627\u0644\u0646\u062a\u064a\u062c\u0629 0-6). \u0645\u0646 \u062e\u0644\u0627\u0644 \u062d\u0633\u0627\u0628 \u0627\u0644\u0646\u0633\u0628\u0629 \u0627\u0644\u0645\u0626\u0648\u064a\u0629 \u0644\u0644\u0645\u0631\u0648\u062c\u064a\u0646 \u0645\u0637\u0631\u0648\u062d\u064b\u0627 \u0645\u0646\u0647\u0627 \u0627\u0644\u0646\u0633\u0628\u0629 \u0627\u0644\u0645\u0626\u0648\u064a\u0629 \u0644\u0644\u0645\u0646\u062a\u0642\u062f\u064a\u0646\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0635\u0648\u0631\u0629 \u0648\u0627\u0636\u062d\u0629 \u0639\u0646 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0634\u0643\u0644 \u0639\u0627\u0645 \u0648\u0648\u0644\u0627\u0626\u0647\u0645.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062f\u0631\u062c\u0629 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CSAT) \u0647\u064a \u0645\u0642\u064a\u0627\u0633 \u0622\u062e\u0631 \u0634\u0627\u0626\u0639 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645. \u0625\u0646\u0647 \u064a\u0642\u064a\u0633 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u062a\u0641\u0627\u0639\u0644 \u0623\u0648 \u0645\u0639\u0627\u0645\u0644\u0629 \u0645\u062d\u062f\u062f\u0629. \u064a\u064f\u0637\u0644\u0628 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0627\u062f\u0629\u064b \u062a\u0642\u064a\u064a\u0645 \u0645\u0633\u062a\u0648\u0649 \u0631\u0636\u0627\u0647\u0645 \u0639\u0644\u0649 \u0645\u0642\u064a\u0627\u0633 1-5 \u0623\u0648 1-10. \u0647\u0630\u0627 \u0627\u0644\u0645\u0642\u064a\u0627\u0633 \u0645\u0641\u064a\u062f \u0641\u064a \u062a\u062d\u062f\u064a\u062f \u0623\u064a \u0645\u0634\u0643\u0644\u0627\u062a \u0641\u0648\u0631\u064a\u0629 \u0623\u0648 \u0645\u062c\u0627\u0644\u0627\u062a \u062a\u062d\u0633\u064a\u0646 \u0641\u064a \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0646\u0642\u0627\u0637 \u062c\u0647\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CES) \u0627\u0644\u062a\u064a \u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0633\u0647\u0648\u0644\u0629 \u0623\u0648 \u0635\u0639\u0648\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0639\u0646\u062f \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0645\u0639 \u0627\u0644\u0634\u0631\u0643\u0629. \u064a\u064f\u0637\u0644\u0628 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u062a\u0642\u064a\u064a\u0645 \u0645\u0642\u062f\u0627\u0631 \u0627\u0644\u062c\u0647\u062f \u0627\u0644\u0630\u064a \u0628\u0630\u0644\u0648\u0647 \u0644\u062d\u0644 \u0645\u0634\u0643\u0644\u0629 \u0623\u0648 \u0625\u0643\u0645\u0627\u0644 \u0645\u0647\u0645\u0629. \u062a\u0634\u064a\u0631 \u062f\u0631\u062c\u0627\u062a \u0627\u0644\u062c\u0647\u062f \u0627\u0644\u0645\u0646\u062e\u0641\u0636\u0629 \u0625\u0644\u0649 \u062a\u062c\u0631\u0628\u0629 \u0623\u0643\u062b\u0631 \u0633\u0644\u0627\u0633\u0629 \u0648\u0623\u0643\u062b\u0631 \u0625\u0631\u0636\u0627\u0621\u064b.<\/span><\/li>\n<\/ul>\n<p><b>\u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0647\u0630\u0647 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0623\u064a\u0636\u064b\u0627 \u062a\u062a\u0628\u0639 \u0645\u0639\u062f\u0644 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0645\u0639\u062f\u0644 \u062a\u0642\u0644\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0645\u062a\u0648\u0633\u0637 \u0648\u0642\u062a \u0627\u0644\u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0648\u062a\u0642\u064a\u064a\u0645\u0627\u062a \u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u062d\u064a\u062b \u062a\u0648\u0641\u0631 \u0631\u0624\u064a\u0629 \u0634\u0627\u0645\u0644\u0629 \u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u0633\u0627\u0639\u062f \u0641\u064a \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0648\u0627\u0644\u0623\u0646\u0645\u0627\u0637 \u0648\u0645\u062c\u0627\u0644\u0627\u062a \u0627\u0644\u062a\u062d\u0633\u064a\u0646.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u0641\u064a \u0627\u0644\u062e\u062a\u0627\u0645. \u0645\u0646 \u062e\u0644\u0627\u0644 \u0647\u0630\u0647 \u0627\u0644\u0637\u064f\u0631\u0642\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0643\u062a\u0633\u0627\u0628 \u0631\u0624\u0649 \u062d\u0648\u0644 \u0645\u0633\u062a\u0648\u064a\u0627\u062a \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u0645\u0633\u062a\u0646\u064a\u0631\u0629 \u0644\u062a\u0639\u0632\u064a\u0632 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0625\u062c\u0645\u0627\u0644\u0627\u064b. \u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u0623\u0646 \u0646\u0639\u0644\u0645 \u0623\u0646 \u0642\u064a\u0627\u0633 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0645\u0644\u064a\u0629 \u0645\u0633\u062a\u0645\u0631\u0629\u060c \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0645\u0631\u0627\u062c\u0639\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a\u0647\u0627 \u0648\u062a\u0643\u064a\u064a\u0641\u0647\u0627 \u0628\u0627\u0646\u062a\u0638\u0627\u0645 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0645\u062a\u0637\u0648\u0631\u0629 \u0644\u0644\u0645\u0634\u0631\u0648\u0639 \u0627\u0644\u0631\u0642\u0645\u064a.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0641\u064a \u0628\u064a\u0626\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0645\u062a\u0633\u0627\u0631\u0639\u0629\u060c \u0623\u0635\u0628\u062d \u062a\u0642\u062f\u064a\u0645 \u062e\u062f\u0645\u0629 \u0639\u0645\u0644\u0627\u0621 \u0645\u0645\u062a\u0627\u0632\u0629 \u0648\u0645\u0631\u0636\u064a\u0651\u0629\u061b \u0623\u0643\u062b\u0631 \u0623\u0647\u0645\u064a\u0629 \u0645\u0646 \u0623\u064a \u0648\u0642\u062a \u0645\u0636\u0649. \u0645\u0639 \u0638\u0647\u0648\u0631 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0648\u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0627\u062a \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a\u060c \u0644\u0645 \u062a\u0639\u062f \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0642\u0627\u062f\u0631\u0629 \u0639\u0644\u0649 \u062a\u062c\u0627\u0647\u0644 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u0623\u0638\u0647\u0631\u062a \u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0623\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0644\u0649 \u0627\u0633\u062a\u0639\u062f\u0627\u062f \u0644\u062f\u0641\u0639 \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0623\u062c\u0644 \u062a\u062c\u0631\u0628\u0629 \u0623\u0641\u0636\u0644\u060c \u0648\u0645\u0646 \u0627\u0644\u0645\u0631\u062c\u062d \u0623\u0646 \u064a\u0635\u0628\u062d\u0648\u0627 \u0639\u0645\u0644\u0627\u0621 \u0645\u062a\u0643\u0631\u0631\u064a\u0646 \u0625\u0630\u0627 \u0643\u0627\u0646\u0648\u0627 \u0631\u0627\u0636\u064a\u0646 \u0639\u0646 \u0627\u0644\u062e\u062f\u0645\u0629 [&hellip;]<\/p>\n","protected":false},"author":387,"featured_media":45036,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_gspb_post_css":"","content-type":"","footnotes":""},"categories":[563],"tags":[342,571,562,528,576],"class_list":["post-20826","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience","tag-cx","tag-571","tag-562","tag-528","tag-576"],"acf":[],"_links":{"self":[{"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/posts\/20826","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/users\/387"}],"replies":[{"embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/comments?post=20826"}],"version-history":[{"count":0,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/posts\/20826\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/media\/45036"}],"wp:attachment":[{"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/media?parent=20826"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/categories?post=20826"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/tags?post=20826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}