{"id":17720,"date":"2022-10-25T18:20:10","date_gmt":"2022-10-25T16:20:10","guid":{"rendered":"https:\/\/uxwritingar.com\/staging\/?p=17720"},"modified":"2025-08-14T12:43:35","modified_gmt":"2025-08-14T09:43:35","slug":"%d9%83%d8%a7%d8%aa%d8%a8-%d8%aa%d8%ac%d8%b1%d8%a8%d8%a9-%d8%a7%d9%84%d9%85%d8%b3%d8%aa%d8%ae%d8%af%d9%85-%d9%85%d8%a7-%d8%b9%d9%85%d9%84%d9%87%d8%9f-%d9%88%d8%a3%d9%87%d9%85-%d8%a7%d9%84%d9%86%d8%b5","status":"publish","type":"post","link":"https:\/\/uxwritingar.com\/staging\/ux-writing\/17720\/","title":{"rendered":"\u0645\u0645\u064a\u0632\u0627\u062a \u0648\u0645\u0647\u0627\u0631\u0627\u062a \u0643\u0627\u062a\u0628 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u0637\u0628\u064a\u0639\u0629 \u0639\u0645\u0644\u0647"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u064a\u0643\u0645\u0646 \u0647\u062f\u0641 \u0643\u0627\u062a\u0628 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0641\u064a \u0643\u062a\u0627\u0628\u0629 \u0646\u0635\u0651\u064d \u0644\u0647 \u0648\u0638\u064a\u0641\u0629 \u0648\u0627\u0636\u062d\u0629 &#8211; \u0625\u064a\u0635\u0627\u0644 \u0627\u0644\u0645\u0639\u0646\u0649 &#8211; \u0628\u0644\u063a\u0629 \u0633\u0644\u0633\u0629 \u0644\u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0641\u064a \u0631\u062d\u0644\u062a\u0647\u0645 \u062e\u0644\u0627\u0644 \u062a\u062c\u0627\u0631\u0628\u064d \u0631\u0642\u0645\u064a\u0651\u0629 \u0645\u062e\u062a\u0644\u0641\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0651\u0629 \u0623\u0648 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a. \u0625\u0646\u0651 \u0643\u0627\u062a\u0628 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u064a\u062c\u0639\u0644 \u0647\u0630\u0647 \u0627\u0644\u062a\u062c\u0627\u0631\u0628 \u0633\u0644\u0633\u0629 \u0648\u0628\u062f\u0648\u0646 \u062a\u0639\u0642\u064a\u062f\u0627\u062a. \u0648\u0628\u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0648\u062c\u0648\u062f \u0628\u0639\u0636 \u0627\u0644\u062a\u062f\u0627\u062e\u0644\u0627\u062a \u0644\u0645\u0647\u0645\u0651\u0629 \u0627\u0644\u0643\u0627\u062a\u0628 \u0645\u0639 \u062a\u062e\u0635\u0651\u0635\u0627\u062a \u0623\u062e\u0631\u0649 \u0645\u062b\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u0623\u0628\u062d\u0627\u062b \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645. \u0641\u0625\u0646 \u0643\u0627\u062a\u0628 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0644\u062f\u064a\u0647 \u062a\u0631\u0643\u064a\u0632\u064c \u0623\u0643\u062b\u0631 \u062a\u062e\u0635\u0651\u0635\u064b\u0627 \u0648\u062f\u0642\u0651\u0629\u060c \u064a\u0631\u0643\u0651\u0632 \u0639\u0644\u0649 \u0625\u0646\u0634\u0627\u0621 \u0645\u062d\u062a\u0648\u0649 \u0645\u062e\u0635\u0651\u0635 \u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629.<\/span><\/p>\n<figure id=\"attachment_17748\" aria-describedby=\"caption-attachment-17748\" style=\"width: 972px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-17748 size-full\" src=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/10\/M4.png\" alt=\"\u0627\u0644\u0645\u0631\u0627\u062d\u0644 \u0627\u0644\u062a\u064a \u064a\u0645\u0631 \u0628\u0647\u0627 \u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u0631\u0642\u0645\u064a\" width=\"972\" height=\"881\" srcset=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/10\/M4.png 972w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/10\/M4-300x272.png 300w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/10\/M4-768x696.png 768w\" sizes=\"(max-width: 972px) 100vw, 972px\" \/><figcaption id=\"caption-attachment-17748\" class=\"wp-caption-text\">\u0645\u0631\u0627\u062d\u0644 \u0625\u0646\u062a\u0627\u062c \u0627\u0644\u0645\u064f\u0646\u062a\u062c \u0627\u0644\u0631\u0642\u0645\u064a<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">\u064a\u062a\u0631\u062a\u0651\u0628 \u0639\u0644\u0649 \u0630\u0644\u0643 \u0623\u0646\u0651 &#8220;\u0627\u0644\u0645\u0643\u0627\u0646 \u0627\u0644\u0637\u0628\u064a\u0639\u064a&#8221; \u0644\u0643\u0627\u062a\u0628 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0647\u0648 \u0641\u064a \u0634\u0631\u0643\u0629 \u0628\u0631\u0645\u062c\u064a\u0627\u062a \u0623\u0648 \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627. \u062d\u064a\u062b \u064a\u0639\u0645\u0644 \u0639\u0644\u0649 \u0645\u0633\u0627\u0639\u062f\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0644\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0634\u064a\u0621 \u064a\u062d\u062a\u0627\u062c\u0647 \u0623\u0648 \u064a\u0631\u064a\u062f\u0647 \u0645\u0646 \u062a\u0644\u0643 \u0627\u0644\u0634\u0631\u0643\u0629\u060c \u062b\u0645 \u0641\u0647\u0645\u0647 \u0648\u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u064a\u0647 \u0641\u064a \u0646\u0647\u0627\u064a\u0629 \u0627\u0644\u0645\u0637\u0627\u0641\u060c \u0633\u0648\u0627\u0621 \u0643\u0627\u0646 \u0630\u0644\u0643 \u0627\u0644\u0634\u0651\u064a\u0621 \u0627\u0642\u062a\u0646\u0627\u0621 \u0645\u0646\u062a\u062c \u0631\u0642\u0645\u064a \u0623\u0648 \u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643 \u0641\u064a \u062a\u0637\u0628\u064a\u0642 \u0623\u0648 \u062d\u062a\u0649 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0628\u0639\u0636 \u0627\u0644\u0645\u0633\u0627\u0639\u062f\u0629 \u0645\u0646 \u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-size: 16px;\"><b>\u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u0645\u064a\u0651\u0632 \u0643\u0627\u062a\u0628 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0639\u0646 \u0643\u0627\u062a\u0628 \u0627\u0644\u0645\u062d\u062a\u0648\u0649\u061f <span style=\"font-weight: 400;\">?<\/span><\/b><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u062c\u0639\u0644 \u0647\u0630\u0627 \u0627\u0644\u062f\u0648\u0631 \u0645\u062e\u062a\u0644\u0641\u064b\u0627 \u0639\u0646 \u062f\u0648\u0631 \u0643\u0627\u062a\u0628 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 (Content Writer) \u0623\u0648 \u0643\u0627\u062a\u0628 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a (Copywriter) \u0625\u0630\u0646\u061f \u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u0628\u0633\u064a\u0637\u0629. \u062a\u0638\u0644\u0651 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0623\u0648\u0644\u0648\u064a\u0629 \u0642\u0635\u0648\u0649 \u0644\u0644\u0643\u0627\u062a\u0628 \u0641\u064a \u062c\u0645\u064a\u0639 \u0627\u0644\u0623\u0648\u0642\u0627\u062a\u060c \u0644\u0630\u0644\u0643 \u064a\u062c\u0628 \u0623\u0646 \u064a\u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0630\u064a \u064a\u0646\u062a\u062c\u0647 \u0628\u0633\u0644\u0627\u0633\u0629 \u0645\u0639 \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0645\u0631\u0626\u064a \u0648\u0627\u0644\u062a\u0641\u0627\u0639\u0644\u064a. \u0648\u0641\u064a \u0627\u0644\u0645\u0642\u0627\u0628\u0644\u060c \u0641\u0625\u0646 \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0629 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u0643\u0627\u062a\u0628 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062a\u062a\u0645\u062d\u0648\u0631 \u0641\u064a \u062a\u0633\u0648\u064a\u0642 \u0634\u064a\u0621 \u0645\u0627 \u0628\u0646\u062c\u0627\u062d \u0628\u063a\u0631\u0636 \u0628\u064a\u0639\u0647.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0623\u0645\u0627 \u0643\u0627\u062a\u0628 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0641\u0647\u0648 \u0627\u0644\u0630\u064a \u064a\u0642\u0641 \u0648\u0631\u0627\u0621 \u0635\u064a\u0627\u063a\u0629 \u0631\u0633\u0627\u0626\u0644 \u0635\u0641\u062d\u0629 \u0627\u0644\u062e\u0637\u0623\u060c \u0648\u0627\u0644\u0646\u0635\u0648\u0635 \u0644\u0646\u0645\u0627\u0630\u062c \u0627\u0644\u062a\u0633\u062c\u064a\u0644\u060c \u0648\u0646\u0635\u0648\u0635 \u0627\u0644\u0645\u0633\u0627\u0639\u062f\u0629. \u0627\u0644\u062a\u064a \u062a\u062c\u062f\u0647\u0627 \u0639\u0644\u0649 \u0645\u0648\u0642\u0639\u064d \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0623\u0648 \u0641\u064a \u0623\u062d\u062f \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a (\u064a\u0634\u0627\u0631 \u0625\u0644\u0649 \u0647\u0630\u0647 \u0627\u0644\u0645\u0642\u062a\u0637\u0641\u0627\u062a \u0627\u0644\u0635\u063a\u064a\u0631\u0629 \u0645\u0646 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u064a\u062f\u0629 \u0641\u064a \u0627\u0644\u0645\u062c\u0627\u0644 \u0628\u0627\u0633\u0645 &#8220;\u0627\u0644\u0646\u0635\u0648\u0635 \u0627\u0644\u0645\u0635\u063a\u0651\u0631\u0629&#8221;).<\/span><\/p>\n<h2><strong><span style=\"font-size: 16px;\">\u0641\u064a\u0645\u0627 \u064a\u0644\u064a \u062c\u062f\u0648\u0644 \u0628\u0633\u064a\u0637 \u064a\u0648\u0636\u0651\u062d \u0627\u0644\u0627\u062e\u062a\u0644\u0627\u0641\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0628\u064a\u0646 \u0643\u0627\u062a\u0628 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u0643\u0627\u062a\u0628 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a:<\/span><\/strong><\/h2>\n<figure id=\"attachment_17727\" aria-describedby=\"caption-attachment-17727\" style=\"width: 972px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-17727 size-full\" src=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/10\/M3.jpg\" alt=\"\u0627\u0644\u0627\u062e\u062a\u0644\u0627\u0641 \u0628\u064a\u0646 \u0643\u0627\u062a\u0628 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u0643\u0627\u062a\u0628 \u0627\u0644\u0627\u0639\u0644\u0627\u0646\u0627\u062a\" width=\"972\" height=\"881\" srcset=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/10\/M3.jpg 972w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/10\/M3-300x272.jpg 300w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/10\/M3-768x696.jpg 768w\" sizes=\"(max-width: 972px) 100vw, 972px\" \/><figcaption id=\"caption-attachment-17727\" class=\"wp-caption-text\">\u0627\u0644\u0625\u062e\u062a\u0644\u0627\u0641 \u0628\u064a\u0646 \u0627\u0644\u0640 UX WRITERS \u0648\u0627\u0644\u0640 COPY WRITERS<\/figcaption><\/figure>\n<h2><span style=\"font-size: 16px;\"><b>\u0645\u0633\u0624\u0648\u0644\u064a\u0651\u0627\u062a\u0647 <span style=\"font-weight: 400;\">?<\/span><\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u062a\u0645\u062a\u062f \u0648\u0627\u062c\u0628\u0627\u062a \u0643\u0627\u062a\u0628 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0625\u0644\u0649 \u0645\u0627 \u0647\u0648 \u0623\u0628\u0639\u062f \u0645\u0646 \u0625\u0646\u0634\u0627\u0621 \u0646\u0635\u0651\u064d \u0645\u0635\u063a\u0651\u0631 (Microcopy)\u060c \u0641\u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0634\u0645\u0644 \u0645\u0633\u0624\u0648\u0644\u064a\u0627\u062a \u0645\u062b\u0644:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0642\u064a\u0627\u0645 \u0628\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (User Research) \u0648\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0646\u0651\u0635\u0648\u0635 (a\/b testing) \u0645\u0646 \u062d\u064a\u062b \u0633\u0647\u0648\u0644\u0629 \u0627\u0644\u0641\u0647\u0645 \u0648\u0627\u0644\u0628\u0633\u0627\u0637\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u0637\u0648\u064a\u0631 \u0625\u0631\u0634\u0627\u062f\u0627\u062a \u0627\u0644\u0646\u0628\u0631\u0629 \u0648\u0627\u0644\u0635\u0648\u062a (Voice &amp; Tone) \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u062a\u062d\u0643\u0645 \u0641\u064a\u0647\u0627.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0645\u0639 \u0641\u0631\u0642 \u0645\u062b\u0644 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0644\u0644\u0645\u0633\u0627\u0639\u062f\u0629 \u0641\u064a \u062a\u0645\u0627\u0633\u0643 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0646\u0635\u0648\u0635 \u0627\u0644\u0645\u0646\u062a\u062c.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u064a\u0645\u0643\u0646\u0643 \u0623\u064a\u0636\u064b\u0627 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0641\u064a \u0643\u0627\u062a\u0628 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0643\u062c\u0632\u0621 \u0645\u0646 \u0641\u0631\u064a\u0642 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0645\u0646\u062a\u062c\u060c \u0643\u0645\u0633\u0627\u0639\u062f \u0641\u064a \u062a\u0634\u0643\u064a\u0644 \u062a\u0637\u0628\u064a\u0642 \u0623\u0648 \u0645\u0648\u0642\u0639\u064d \u0623\u0648 \u0645\u064a\u0632\u0629 \u0631\u0642\u0645\u064a\u0629 \u0641\u064a \u0628\u062f\u0627\u064a\u0629 \u0639\u0645\u0644\u064a\u0629 \u062a\u0637\u0648\u064a\u0631\u0647\u0627. \u0648\u0647\u0630\u0627 \u0645\u0627 \u062a\u0642\u0648\u0644\u0647 \u0625\u062d\u062f\u0649 \u0627\u0644\u0645\u0648\u0638\u0641\u0627\u062a \u0628\u0647\u0630\u0627 \u0627\u0644\u0645\u062c\u0627\u0644 \u0641\u064a Facebook:<\/span><\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">&#8220;\u0646\u062d\u0627\u0648\u0644 \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0644\u063a\u0629 \u0628\u0633\u064a\u0637\u0629 \u0648\u0645\u0628\u0627\u0634\u0631\u0629 \u0644\u0644\u062a\u062d\u062f\u062b \u0625\u0644\u0649 \u0645\u062c\u062a\u0645\u0639\u0646\u0627\/\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646\u0627 \u0639\u0628\u0631 \u062c\u0645\u064a\u0639 \u0645\u0646\u062a\u062c\u0627\u062a\u0646\u0627\u060c \u0648\u0644\u0644\u0642\u064a\u0627\u0645 \u0628\u0630\u0644\u0643\u060c \u0641\u0625\u0646\u0646\u0627 \u0646\u0634\u0627\u0631\u0643 \u0645\u0628\u0643\u0631\u064b\u0627 \u0641\u064a \u0639\u0645\u0644\u064a\u0629 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0645\u0646\u062a\u062c.&#8221;<\/span><\/i><\/p>\n<p><b><i>&#8211; \u0646\u0627\u062a\u0627\u0644\u064a \u0634\u0648<\/i><\/b><\/p>\n<p>&nbsp;<\/p><\/blockquote>\n<h2><span style=\"font-size: 16px;\"><b>\u0645\u0647\u0627\u0631\u0627\u062a \u0643\u0627\u062a\u0628 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0651\u0629 <span style=\"font-weight: 400;\">?<\/span><\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u064a\u062a\u0637\u0644\u0651\u0628 \u062f\u0648\u0631 \u0643\u0627\u062a\u0628 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0639\u0642\u0644\u064a\u0629 \u062a\u062a\u0645\u064a\u0651\u0632 \u0628\u0642\u062f\u0631\u062a\u0647\u0627 \u0639\u0644\u0649 &#8220;\u062d\u0644\u0651 \u0627\u0644\u0645\u0634\u0643\u0644\u0627\u062a&#8221; \u0628\u0644 \u0648\u0627\u0644\u062d\u062f\u0651 \u062f\u0648\u0646 \u0638\u0647\u0648\u0631\u0647\u0627. \u0625\u0630 \u064a\u0639\u0645\u0644 \u0627\u0644\u0643\u0627\u062a\u0628 \u0639\u0644\u0649 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0628\u0647\u0627 \u0644\u0644\u0643\u0644\u0645\u0627\u062a \u062d\u0644\u0651 \u0645\u0634\u0627\u0643\u0644 \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0645\u0639\u0642\u0651\u062f\u0629 (\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0633\u0627\u0639\u062f \u0627\u0644\u0625\u0631\u0634\u0627\u062f\u0627\u062a \u0627\u0644\u0648\u0627\u0636\u062d\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0639\u0644\u0649 \u0627\u0644\u062a\u063a\u0644\u0651\u0628 \u0639\u0644\u0649 \u0645\u0648\u0627\u0642\u0641 \u062d\u0627\u0644\u0629 \u0627\u0644\u062e\u0637\u0623 &#8211; <\/span><span style=\"font-weight: 400;\">error-state conditions<\/span><span style=\"font-weight: 400;\">)&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u064a\u0623\u062e\u0630 \u0643\u0627\u062a\u0628 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0639\u0644\u0649 \u0639\u0627\u062a\u0642\u0647 \u0645\u0647\u0645\u0651\u0629 \u0627\u0643\u062a\u0634\u0627\u0641 \u0627\u0644\u062a\u0648\u0627\u0632\u0646 \u0627\u0644\u0635\u062d\u064a\u062d \u0628\u064a\u0646 \u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u0627\u0644\u0648\u0635\u0648\u0644 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0633\u0651\u0647\u0644 \u0625\u0644\u0649 \u0645\u0639\u0646\u0649 &#8220;\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629&#8221; \u0648\u0633\u0647\u0648\u0644\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0648\u0627\u0644\u0625\u0628\u0642\u0627\u0621 \u0639\u0644\u0649 \u0647\u0648\u064a\u0651\u062a\u0647\u0627 (\u0645\u062b\u0644 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0646\u0628\u0631\u0629 \u0627\u0644\u0635\u0651\u0648\u062a \u0627\u0644\u0635\u062d\u064a\u062d\u0629 \u0641\u064a \u0627\u0644\u0646\u0635\u0651). \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0624\u062b\u0631 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0647\u0630\u0627 \u0627\u0644\u062a\u0648\u0627\u0632\u0646 \u0628\u0634\u0643\u0644 \u0625\u064a\u062c\u0627\u0628\u064a \u0639\u0644\u0649 \u0645\u0639\u062f\u0651\u0644\u0627\u062a \u0634\u0631\u0627\u0621\/\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u0631\u0642\u0645\u064a \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0646 \u0637\u0631\u0641 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646.<\/span><\/p>\n<h3><strong><span style=\"font-size: 16px;\">\u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0634\u0645\u0644 \u0627\u0644\u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0627\u0644\u0623\u062e\u0631\u0649 \u0627\u0644\u062a\u064a \u062a\u0628\u062d\u062b \u0639\u0646\u0647\u0627 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0646\u062f \u062a\u0639\u064a\u064a\u0646 \u0643\u0627\u062a\u0628 \u062a\u062c\u0631\u0628\u0629 \u0645\u0633\u062a\u062e\u062f\u0645 \u0645\u0627 \u064a\u0644\u064a:<\/span><\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u0643\u062a\u0627\u0628\u0629 \u0627\u0644\u0645\u0631\u062a\u0628\u0637\u0629 \u0645\u0628\u0627\u0634\u0631\u0629 \u0628\u0640 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0645\u062b\u0644 \u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0648\u064a\u0628 \u0623\u0648 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0623\u0648 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u0639\u0645\u0644 \u0628\u0645\u0631\u0648\u0646\u0629 \u0639\u0644\u0649 \u062a\u0646\u0633\u064a\u0642\u0627\u062a \u0646\u0635\u0648\u0635 \u0645\u062e\u062a\u0644\u0641\u0629\u061b \u062a\u062a\u0631\u0627\u0648\u062d \u0628\u064a\u0646 \u0627\u0644\u0646\u0651\u0635\u0648\u0635 \u0627\u0644\u0645\u0635\u063a\u0651\u0631\u0629 \u0648\u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0637\u0648\u064a\u0644.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0645\u062a\u0644\u0627\u0643 \u0641\u0647\u0645 \u0633\u0644\u064a\u0645 \u0644\u0645\u0627 \u064a\u0639\u0646\u064a\u0647 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0645\u0646\u062a\u062c\u060c \u0648\u0643\u064a\u0641 \u064a\u0639\u0645\u0644 \u0628\u0627\u062a\u0632\u0627\u0646 \u0641\u064a \u0627\u0644\u0646\u0647\u0627\u064a\u0629 \u0645\u0639 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u062a\u062c\u0627\u0631\u064a.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0645\u062a\u0644\u0627\u0643 \u0645\u0647\u0627\u0631\u0629 \u062c\u0645\u0639 \u0648\u062a\u062d\u0644\u064a\u0644 \u0648\u0641\u0647\u0645 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0645\u0646 \u062a\u0637\u0628\u064a\u0642 \u0639\u0645\u0644\u064a\u0651\u0629 \u0627\u0644\u062a\u062a\u0628\u0639 (tracking) \u0625\u0644\u0649 \u0645\u0639\u0631\u0641\u0629 \u0643\u064a\u0641\u064a\u0629 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0628\u062d\u064a\u062b \u064a\u0645\u0643\u0646 \u0627\u0633\u062a\u062e\u0644\u0627\u0635 \u0627\u0633\u062a\u0646\u062a\u0627\u062c\u0627\u062a \u0635\u062d\u064a\u062d\u0629.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u0646\u0639\u0644\u0645 \u0623\u0646\u0651 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0635\u0651\u062d\u064a\u062d\u0629 \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u064f\u0633\u0627\u0647\u0645 \u0628\u0634\u0643\u0644 \u0625\u064a\u062c\u0627\u0628\u064a \u0641\u064a \u0631\u0624\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0627\u0633\u062a\u0645\u0627\u0639 \u0625\u0644\u0649 \u062e\u0628\u0631\u0627\u0621 \u0627\u0644\u0635\u0646\u0627\u0639\u0629 \u0645\u062b\u0644 \u0645\u0627\u0631\u064a\u0633\u0627 \u0641\u064a\u0644\u064a\u0628\u0633\u060c \u0631\u0626\u064a\u0633\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0641\u064a Airbnb\u060c \u0627\u0644\u062a\u064a \u0642\u0627\u0644\u062a:<\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">&#8220;\u0625\u0646\u0651 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062a\u064a \u0646\u062a\u0648\u0627\u0635\u0644 \u0628\u0647\u0627 \u0647\u0646\u0627 \u062a\u0624\u062b\u0651\u0631 \u0639\u0644\u0649 \u0634\u0639\u0648\u0631 \u0627\u0644\u0646\u0651\u0627\u0633 \u062a\u062c\u0627\u0647 \u0634\u0631\u0643\u062a\u0646\u0627.&#8221;<\/span><\/i><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u0625\u0630\u0646\u060c \u0644\u064a\u0633 \u0645\u0646 \u0642\u0628\u064a\u0644 \u0627\u0644\u0645\u0635\u0627\u062f\u0641\u0629 \u0623\u0646 \u062a\u0639\u062a\u0645\u062f \u0623\u0633\u0645\u0627\u0621 \u062b\u0642\u064a\u0644\u0629 \u0645\u062b\u0644 Facebook \u0648 Spotify \u0648 Google \u0648 Airbnb \u0639\u0644\u0649 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400;\">\u0633\u062a\u0633\u0645\u0639 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0642\u0635\u0635 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0651\u0629 \u062d\u0648\u0644 \u0643\u064a\u0641 \u064a\u0633\u0627\u0639\u062f \u0639\u0645\u0644\u0643 \u0627\u0644\u0646\u0651\u0627\u0633 \u0641\u064a \u0643\u0644\u0651 \u0634\u064a\u0621 \u0643\u062a\u0648\u0641\u064a\u0631 \u0627\u0644\u0648\u0642\u062a. \u064a\u062a\u0631\u0643\u0646\u064a \u0627\u0644\u0628\u0639\u0636 \u0639\u0627\u062c\u0632\u064b\u0627 \u0639\u0646 \u0627\u0644\u0643\u0644\u0627\u0645 \u0645\u0646 \u0634\u062f\u0651\u0629 \u0634\u0643\u0631\u0647\u0645 \u0644\u0644\u0639\u0645\u0644 \u0627\u0644\u0630\u064a \u0623\u0642\u0648\u0645 \u0628\u0647\u060c \u0648\u0643\u0645 \u064a\u0633\u0647\u0651\u0644 \u0639\u0644\u064a\u0647\u0645 \u062d\u064a\u0627\u062a\u0647\u0645. \u0625\u0646\u0651 \u0639\u0645\u0644\u0643 \u0643\u0643\u0627\u062a\u0628 \u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0623\u0647\u0645 \u0628\u0643\u062b\u064a\u0631 \u0645\u0645\u0627 \u0642\u062f \u062a\u062f\u0631\u0643\u0647.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"font-size: 16px;\"><i>\u0627\u0644\u062a\u063a\u064a\u0651\u0631 \u0627\u0644\u062f\u0651\u0627\u0626\u0645 \u0644\u0644\u0645\u0633\u0645\u0651\u064a\u0627\u062a \u0627\u0644\u0648\u0638\u064a\u0641\u064a\u0651\u0629 \u0641\u064a \u0645\u062c\u0627\u0644 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 <span style=\"font-weight: 400;\">?<\/span><\/i><\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u0645\u0639 \u0645\u0631\u0648\u0631 \u0627\u0644\u0648\u0642\u062a\u060c \u0623\u062f\u0651\u0649 \u0645\u062c\u0627\u0644 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0625\u0644\u0649 \u0638\u0647\u0648\u0631 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0645\u0633\u0645\u064a\u0651\u0627\u062a \u0627\u0644\u0648\u0638\u064a\u0641\u064a\u0629 \u0627\u0644\u0645\u062a\u0634\u0627\u0628\u0647\u0629 \u0623\u0648 \u0627\u0644\u062a\u064a \u062a\u0628\u062f\u0648 \u0623\u0643\u062b\u0631 \u062a\u062e\u0635\u0651\u0635\u064b\u0627. \u0648\u0646\u062a\u064a\u062c\u0629 \u0644\u0630\u0644\u0643\u060c \u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u0646\u062c\u062f \u062a\u0646\u0627\u0642\u0636\u0627\u062a \u0641\u064a \u0627\u0644\u0645\u0633\u0645\u0651\u064a\u0627\u062a \u0627\u0644\u0648\u0638\u064a\u0641\u064a\u0629.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>\u0644\u0630\u0644\u0643<\/strong>\u060c \u0648\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0634\u062e\u0635 \u064a\u0639\u0645\u0644 \u0641\u064a \u0645\u062c\u0627\u0644 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u064f\u0633\u062a\u062e\u062f\u0645\u060c \u0641\u0625\u0646\u0651\u0647 \u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u0623\u0646 \u064a\u0638\u0644 \u0639\u0644\u0649 \u062f\u0631\u0627\u064a\u0629 \u0628\u062a\u063a\u064a\u0651\u0631 \u0627\u0644\u0645\u0634\u0647\u062f \u0648\u0623\u064a\u0646 \u064a\u062a\u0646\u0627\u0633\u0628 \u0643\u0644 \u062f\u0648\u0631 \u0641\u064a \u0645\u062c\u0627\u0644 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0633\u0648\u0627\u0621 \u0643\u0646\u062a \u062a\u062a\u062e\u0630 \u0642\u0631\u0627\u0631\u064b\u0627 \u0628\u0634\u0623\u0646 \u062e\u0637\u0648\u062a\u0643 \u0627\u0644\u0645\u0647\u0646\u064a\u0629 \u0627\u0644\u062a\u0627\u0644\u064a\u0629 \u0623\u0648 \u062a\u062d\u0627\u0648\u0644 \u062a\u062d\u062f\u064a\u062f \u062f\u0648\u0631\u0643 \u062f\u0627\u062e\u0644 \u0634\u0631\u0643\u062a\u0643 \u0627\u0644\u062d\u0627\u0644\u064a\u0629\u060c \u0641\u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u0623\u0646 \u064a\u0638\u0644\u0651 \u0643\u0627\u062a\u0628 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0639\u0644\u0649 \u0627\u0637\u0644\u0627\u0639. \u064a\u062c\u0628 \u0623\u0646 \u064a\u062a\u0635\u0641\u062d \u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0648\u0638\u0627\u0626\u0641 -\u0639\u0644\u0649 \u063a\u0631\u0627\u0631 Indeed- \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0641\u0643\u0631\u0629 \u0639\u0646 \u0623\u0646\u0648\u0627\u0639 \u0623\u062f\u0648\u0627\u0631 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u062a\u064a \u062a\u0648\u0638\u0641\u0647\u0627 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u062d\u0627\u0644\u064a\u064b\u0627.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0633\u062a\u0628\u062f\u0623 \u0641\u064a \u0627\u0644\u062a\u0639\u0631\u0651\u0641 \u0639\u0644\u0649 \u0627\u0644\u0645\u0647\u0627\u0631\u0627\u062a \u0648\u0627\u0644\u0645\u0633\u0624\u0648\u0644\u064a\u0651\u0627\u062a \u0627\u0644\u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0645\u0633\u0645\u0651\u064a\u0627\u062a \u0648\u0638\u064a\u0641\u064a\u0629 \u0645\u062e\u062a\u0644\u0641\u0629 \u0623\u062b\u0646\u0627\u0621 \u0627\u0644\u0628\u062d\u062b\u060c \u0643\u0645\u0627 \u0633\u064a\u0633\u0627\u0639\u062f\u0643 \u0647\u0630\u0627 \u0639\u0646\u062f\u0645\u0627 \u064a\u062a\u0639\u0644\u0651\u0642 \u0627\u0644\u0623\u0645\u0631 \u0628\u062a\u0633\u0648\u064a\u0642 \u0646\u0641\u0633\u0643 \u0643\u0645\u062d\u062a\u0631\u0641 \u0641\u064a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u0628\u0646\u0627\u0621 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0634\u062e\u0635\u064a\u0651\u0629.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><strong><span style=\"font-size: 16px;\"><i>\u0645\u0627 \u0647\u064a \u0627\u0644\u0645\u0645\u064a\u0632\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0628\u062d\u062b \u0639\u0646\u0647\u0627\u00a0 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0641\u064a \u0643\u0627\u062a\u0628 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u061f <span style=\"font-weight: 400;\">?<\/span><\/i><\/span><\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">\u064a\u0643\u0634\u0641 \u0644\u0646\u0627 \u0633\u0648\u0642 \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u062d\u0627\u0644\u064a \u0639\u0646 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0645\u0633\u0645\u0651\u064a\u0627\u062a \u0627\u0644\u0648\u0638\u064a\u0641\u064a\u0629 \u0627\u0644\u0645\u062a\u0634\u0627\u0628\u0647\u0629 \u0628\u0634\u0643\u0644 \u0639\u0627\u0645. \u0646\u0638\u0631\u064b\u0627 \u0644\u0644\u0637\u0628\u064a\u0639\u0629 \u0627\u0644\u0645\u0639\u0642\u062f\u0629 \u0644\u062f\u0648\u0631 \u0643\u0627\u062a\u0628 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u060c \u0641\u0625\u0646\u0651 \u0627\u0644\u0623\u0645\u0631 \u064a\u062a\u0637\u0644\u0628 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0647\u0627\u0631\u0627\u062a \u0645\u062a\u0646\u0648\u0651\u0639\u0629\u060c \u0648\u064a\u062c\u0628 \u0623\u0646 \u064a\u062a\u0648\u0642\u0639 \u0627\u0644\u0645\u062a\u0642\u062f\u0651\u0645\u0648\u0646 \u0644\u0644\u0639\u0645\u0644 \u0627\u0645\u062a\u0644\u0627\u0643 \u0643\u0644 \u0645\u0627 \u064a\u0644\u064a:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u0645\u0627\u0631\u0633\u064c \u0644\u0645\u0646\u0647\u062c\u064a\u0629 Agile \u0644\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0628\u0631\u0645\u062c\u064a\u0651\u0627\u062a.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u062e\u0628\u0631\u0629 \u0627\u0644\u0641\u0646\u064a\u0629 \u0648\u0627\u0644\u0645\u0639\u0631\u0641\u0629 \u0639\u0644\u0649 \u0646\u0645\u0627\u0630\u062c \u0623\u0648\u0644\u064a\u0629 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0637\u0628\u064a\u0642.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u0641\u0643\u0651\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u064a\u0645\u0643\u0646\u0647 \u0641\u0647\u0645 \u0627\u0644\u0635\u0651\u0648\u0631\u0629 \u0627\u0644\u0639\u0627\u0645\u0651\u0629 \u0644\u0644\u0633\u064a\u0627\u0642\u060c \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0627\u0644\u062a\u0641\u0627\u0635\u064a\u0644 \u0627\u0644\u062f\u0642\u064a\u0642\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0628\u0634\u0643\u0644 \u0641\u0639\u0651\u0627\u0644 \u0645\u0639 \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639 \u062d\u062a\u0649 \u064a\u062a\u0645\u0643\u0651\u0646\u0648\u0627 \u0645\u0646 \u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0648\u0627\u0644\u062a\u0634\u0627\u0648\u0631 \u0645\u0639\u064b\u0627 \u0644\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u062d\u0644\u0648\u0644 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u064a\u0631\u0643\u0651\u0632 \u0639\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u0636\u0631\u0648\u0631\u0629 \u062a\u0644\u0628\u064a\u0629 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u062c\u0639\u0644 \u0627\u0644\u0645\u0641\u0627\u0647\u064a\u0645 \u0623\u0648 \u0627\u0644\u0639\u0645\u0644\u064a\u0651\u0627\u062a \u0627\u0644\u0623\u0643\u062b\u0631 \u062a\u0639\u0642\u064a\u062f\u064b\u0627 \u0648\u0627\u0636\u062d\u0629 \u0648\u0633\u0647\u0644\u0629 \u0627\u0644\u0641\u0647\u0645.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0628<strong>\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0645\u0627 \u0633\u0628\u0642<\/strong>\u060c \u0645\u0646 \u0627\u0644\u0633\u0647\u0644 \u0623\u0646 \u0646\u0631\u0649 \u0645\u0646 \u0627\u0644\u0645\u0633\u0645\u0651\u064a\u0627\u062a \u0627\u0644\u0648\u0638\u064a\u0641\u064a\u0629 \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0623\u0646 \u0627\u0644\u0634\u0651\u0631\u0643\u0627\u062a \u062a\u0628\u062d\u062b \u0623\u064a\u0636\u064b\u0627 \u0639\u0646 \u0645\u062a\u0642\u062f\u0651\u0645\u064a\u0646 \u064a\u0645\u0643\u0646\u0647\u0645 &#8220;\u0627\u0644\u062a\u0631\u0648\u064a\u062c&#8221; \u0644\u0644\u0645\u0646\u062a\u062c \u0628\u062d\u0642\u0651.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u062e\u0630 \u0647\u0630\u0647 \u0627\u0644\u0623\u0645\u062b\u0644\u0629 \u0645\u0646 Uber \u0648 Apple \u0648 Grammarly:<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">&#8220;&#8230; \u0627\u0641\u0647\u0645 \u062c\u0645\u0647\u0648\u0631\u0643 \u0648\u0627\u062a\u0651\u062e\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u062a\u0639\u0643\u0633 \u0645\u0635\u0627\u0644\u062d\u0647\u0645 \u0627\u0644\u0623\u0643\u062b\u0631 \u0623\u0647\u0645\u064a\u0651\u0629&#8221; (Uber)<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">&#8220;&#8230; \u0644\u064a\u0643\u0646 \u062d\u0644\u0645\u0643 \u0625\u0636\u0641\u0627\u0621 \u0623\u062b\u0631 \u0625\u064a\u062c\u0627\u0628\u064a \u0641\u064a \u062d\u064a\u0627\u0629 \u0627\u0644\u0645\u0644\u0627\u064a\u064a\u0646 \u0645\u0646 \u0627\u0644\u0646\u0627\u0633&#8221; (Apple)<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">&#8220;\u0634\u062e\u0635\u064c \u064a\u0639\u062a\u0642\u062f \u0623\u0646\u0651 \u0627\u0644\u0642\u0635\u0635 \u0627\u0644\u0639\u0638\u064a\u0645\u0629 \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u063a\u064a\u0651\u0631 \u0645\u0627 \u0641\u064a \u0627\u0644\u0642\u0644\u0648\u0628 \u0648\u0627\u0644\u0639\u0642\u0648\u0644&#8221; (Grammarly)<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">&#8220;\u062a\u062d\u062f\u0651\u064a \u0646\u0641\u0633\u0643 \u0648\u0627\u0644\u0641\u0631\u064a\u0642 \u0628\u0637\u0631\u064a\u0642\u0629 \u0639\u0645\u0644\u0646\u0627&#8230;&#8221; (Tide)<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">&#8220;&#8230; \u0627\u0644\u062f\u0651\u0639\u0648\u0629 \u0625\u0644\u0649 \u0642\u0627\u0628\u0644\u064a\u0629 \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0648\u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0648\u0627\u0644\u0625\u0628\u062f\u0627\u0639&#8221; (Skyscanner)<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<h4><b>\u062a\u062d\u0644\u064a\u0644 \u0644\u0645\u0633\u0645\u0651\u064a\u0627\u062a \u0627\u0644\u0648\u0638\u0627\u0626\u0641<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u0644\u0642\u062f \u0623\u062c\u0631\u064a\u0646\u0627 \u062a\u062d\u0644\u064a\u0644\u064b\u0627 \u0623\u0639\u0645\u0642 \u0644\u0628\u0639\u0636 \u0627\u0644\u0623\u062c\u0632\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0651\u0629 \u0645\u0633\u0645\u0651\u064a\u0627\u062a \u0627\u0644\u0648\u0638\u0627\u0626\u0641 \u0645\u0646 Grammarly\u060c Skyscanner\u060c Apple\u060c Uber\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-size: 14px;\"><b><i>\u062c\u0631\u0627\u0645\u0631\u0644\u064a (Grammarly)<\/i><\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">\u062a\u0642\u0648\u0644 Grammarly \u0623\u0646 \u0647\u0630\u0627 \u0627\u0644\u0645\u0646\u0635\u0628 \u0633\u064a\u0643\u0648\u0646 \u062c\u0632\u0621\u064b\u0627 \u0645\u0646 \u0641\u0631\u064a\u0642 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0644\u062f\u064a\u0647\u0645\u060c \u0648\u064a\u0639\u062f \u0627\u0644\u0647\u062f\u0641 \u0645\u0646 \u0647\u0630\u0627 \u0627\u0644\u062f\u0648\u0631: &#8220;<\/span><i><span style=\"font-weight: 400;\">&#8230;\u0643\u062a\u0627\u0628\u0629 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062c\u0630\u0628 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 \u064a\u0633\u062a\u062e\u062f\u0645\u0648\u0646 Grammarly \u0648\u062a\u0636\u0645\u0651\u0647\u0645 \u0625\u0644\u064a\u0647\u0627 \u0648\u062a\u0634\u0631\u0643\u0647\u0645 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0641\u064a \u062f\u0639\u0627\u064a\u062a\u0647\u0627.&#8221;<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">\u0648\u0643\u0645\u0627 \u0647\u0648 \u0645\u0639\u062a\u0627\u062f\u060c \u0633\u064a\u0639\u0645\u0644 \u0643\u0627\u062a\u0628 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u062c\u0646\u0628\u064b\u0627 \u0625\u0644\u0649 \u062c\u0646\u0628 \u0645\u0639 \u0641\u0631\u064a\u0642 \u0645\u0646 \u0627\u0644\u0645\u0635\u0645\u0651\u0645\u064a\u0646.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u0644\u0642\u062f \u0648\u0636\u0639\u0648\u0627 \u0623\u064a\u0636\u064b\u0627 \u062e\u0627\u0631\u0637\u0629 \u0637\u0631\u064a\u0642 \u0644\u0644\u0623\u0634\u0647\u0631 \u0627\u0644\u0640 12 \u0627\u0644\u0623\u0648\u0644\u0649 \u0644\u0644\u0645\u0631\u0634\u0651\u062d \u0627\u0644\u0646\u0627\u062c\u062d\u060c \u0648\u0627\u0644\u062a\u064a \u0645\u0646 \u0627\u0644\u0648\u0627\u0636\u062d \u0623\u0646\u0651\u0647\u0627 \u0645\u0641\u064a\u062f\u0629 \u0644\u062a\u062d\u062f\u064a\u062f \u062a\u0648\u0642\u0651\u0639\u0627\u062a \u0627\u0644\u0645\u062a\u0642\u062f\u0651\u0645 \u0644\u0644\u0648\u0638\u064a\u0641\u0629\u060c \u0648\u0644\u0643\u0646\u0647\u0627 \u062a\u0648\u0636\u0651\u062d \u0623\u064a\u0636\u064b\u0627 \u0645\u0627 \u062a\u062a\u0648\u0642\u0639\u0647 \u0634\u0631\u0643\u0629 \u0627\u0644\u062a\u0648\u0638\u064a\u0641 \u0645\u0646 \u0643\u0627\u062a\u0628 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0646\u0627\u062c\u062d\/\u0627\u0644\u0645\u0646\u0627\u0633\u0628.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">&#8220;\u062e\u0644\u0627\u0644 \u0623\u0648\u0644 30 \u064a\u0648\u0645\u064b\u0627 \u0644\u0643\u060c \u0633\u062a\u0635\u0628\u062d \u0645\u062f\u0631\u0643\u064b \u0644\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 Grammarly \u0648\u062f\u0644\u064a\u0644 \u0623\u0633\u0644\u0648\u0628 \u0643\u062a\u0627\u0628\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 (Content Style Guide)\u00a0 \u0648\u0641\u0644\u0633\u0641\u0629 \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0648\u062a\u062c\u0627\u0631\u0628 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u062d\u0627\u0644\u064a\u0629&#8230;<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">\u0639\u0646\u062f \u0628\u062f\u0621 \u0627\u0644\u0634\u0651\u0647\u0631 \u0627\u0644\u062b\u0627\u0644\u062b\u060c \u0633\u062a\u0639\u0631\u0641 \u0639\u0645\u0644\u064a\u0629 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0645\u0646\u062a\u062c \u0639\u0646 \u0638\u0647\u0631 \u0642\u0644\u0628&#8230;<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">\u0628\u062d\u0644\u0648\u0644 \u0627\u0644\u0634\u0651\u0647\u0631 \u0627\u0644\u0633\u0627\u062f\u0633\u060c \u0644\u0646 \u062a\u0643\u0648\u0646 \u0642\u062f \u0623\u062b\u0631\u062a \u0639\u0644\u0649 \u0627\u0644\u0646\u0651\u0635\u0648\u0635 \u0641\u062d\u0633\u0628\u060c \u0628\u0644 \u0623\u062b\u0651\u0631\u062a \u0623\u064a\u0636\u064b\u0627 \u0639\u0644\u0649 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u0635\u0645\u064a\u0645..<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">\u0628\u062d\u0644\u0648\u0644 \u0627\u0644\u0639\u0627\u0645 \u0627\u0644\u0623\u0648\u0651\u0644\u060c \u0633\u062a\u0643\u0648\u0646 \u0642\u0627\u062f\u0631\u064b\u0627 \u0639\u0644\u0649 \u062a\u0646\u0641\u064a\u0630 \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0645\u062d\u062a\u0648\u0649 \u0645\u062a\u0633\u0642\u0629 \u0648\u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u064a\u0647\u0627 \u0641\u064a \u0627\u0644\u0645\u0646\u062a\u062c \u0628\u0635\u0641\u0629 \u0639\u0627\u0645\u0651\u0629\u060c \u0639\u0628\u0631 \u0627\u0644\u0648\u0627\u062c\u0647\u0627\u062a \u0648\u0646\u0642\u0627\u0637 \u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645.&#8221;<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-size: 14px;\"><b><i>\u0633\u0643\u0627\u064a\u0633\u0643\u0627\u0646\u0631 (Skyscanner)<\/i><\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">\u064a\u0639\u0628\u0651\u0631 Skyscanner \u0641\u064a \u0648\u0635\u0641\u0647 \u0627\u0644\u0648\u0638\u064a\u0641\u064a \u0623\u0646\u0647 \u062f\u0627\u0626\u0645\u064b\u0627 \u0645\u0627 &#8220;\u064a\u0636\u0639 \u0627\u0644\u0645\u0633\u0627\u0641\u0631\u064a\u0646 \u0639\u0628\u0631 \u0645\u0648\u0627\u0642\u0639\u0647 \u0641\u064a \u0627\u0644\u0645\u0642\u0627\u0645 \u0627\u0644\u0623\u0648\u0651\u0644&#8221;\u060c \u0648\u0623\u0646 \u0647\u0630\u0627 \u062c\u0632\u0621 \u0644\u0627 \u064a\u062a\u062c\u0632\u0623 \u0645\u0646 \u0645\u0646\u062a\u062c\u0647\u0645 \u0627\u0644\u0631\u0642\u0645\u064a.<\/span><\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">&#8220;\u0646\u062d\u0646 \u0646\u0628\u062d\u062b \u0639\u0646 \u0643\u0627\u062a\u0628 \u062a\u062c\u0631\u0628\u0629 \u0645\u0633\u062a\u062e\u062f\u0645 \u064a\u0643\u0648\u0646 \u0645\u0633\u0624\u0648\u0644\u0627\u064b \u0639\u0646 \u0627\u062a\u0635\u0627\u0644\u0627\u062a\u0646\u0627 \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629\u060c \u0648\u0625\u0646\u0634\u0627\u0621 \u0645\u062d\u062a\u0648\u0649 \u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u062a\u0646\u0638\u064a\u0645\u0647 \u0639\u0628\u0631 \u0645\u0648\u0642\u0639\u0646\u0627 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0648\u062a\u0637\u0628\u064a\u0642\u0646\u0627 \u0644\u062a\u0637\u0648\u064a\u0631 \u0645\u062d\u0627\u062f\u062b\u0629 \u0645\u062a\u0628\u0627\u062f\u0644\u0629 \u0645\u0639 \u0645\u0633\u0627\u0641\u0631\u064a\u0646\u0627.&#8221;<\/span><\/i><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">\u062d\u064a\u062b \u064a\u0628\u062d\u062b\u0648\u0646 \u0639\u0646 \u0634\u062e\u0635 \u064a\u0645\u0643\u0646\u0647 \u0645\u0633\u0627\u0639\u062f\u062a\u0647\u0645 \u0641\u064a \u0628\u0646\u0627\u0621 \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0651\u0629 \u0645\u062a\u0651\u0633\u0642\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0646\u0647\u062c \u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645:<\/span><\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">&#8220;\u0645\u0639 \u0646\u0645\u0648 \u0623\u0639\u0645\u0627\u0644\u0646\u0627\u060c \u062a\u0632\u062f\u0627\u062f \u0623\u0647\u0645\u0651\u064a\u0629 \u0627\u0644\u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u0642\u0648\u064a\u0629 \u0648\u0627\u0644\u0645\u062a\u0651\u0633\u0642\u0629. \u0646\u062d\u0646 \u0628\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u0634\u062e\u0635 \u064a\u0645\u0643\u0646\u0647 \u0645\u0633\u0627\u0639\u062f\u062a\u0646\u0627 \u0639\u0644\u0649 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0625\u0628\u062f\u0627\u0639 \u0648\u0627\u0644\u0648\u0636\u0648\u062d \u0641\u064a \u0643\u0644 \u0646\u0642\u0637\u0629 \u0627\u062a\u0635\u0627\u0644 \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629&#8230;&#8221;<\/span><\/i><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">\u0643\u0645\u0627 \u0625\u0646\u0647\u0645 \u062d\u0631\u064a\u0635\u0648\u0646 \u0639\u0644\u0649 \u0627\u0644\u0639\u062b\u0648\u0631 \u0639\u0644\u0649 \u0634\u062e\u0635 \u064a\u0645\u0643\u0646\u0647 \u062d\u0642\u064b\u0627 \u0648\u0636\u0639 \u0646\u0641\u0633\u0647 \u0641\u064a \u0645\u0643\u0627\u0646 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0646\u0647\u0627\u0626\u064a\/\u0639\u0645\u064a\u0644 Skyscanner \u0623\u064a\u0636\u064b\u0627:<\/span><\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">&#8220;&#8230; \u0646\u0646\u0633\u0649 \u0623\u062d\u064a\u0627\u0646\u064b\u0627 \u0623\u0646\u0647 \u0644\u064a\u0633 \u0643\u0644 \u0634\u062e\u0635 \u064a\u062a\u062d\u062f\u0651\u062b \u0643\u0645\u0647\u0646\u062f\u0633. \u0644\u0647\u0630\u0627 \u0627\u0644\u0633\u0628\u0628 \u0646\u062d\u062a\u0627\u062c 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\u0627\u0644\u0645\u0647\u0627\u0631\u0627\u062a \u0647\u064a \u0627\u0644\u062c\u0627\u0646\u0628 &#8220;\u0627\u0644\u0646\u0651\u0627\u0639\u0645&#8221; \u0645\u0646 \u0627\u0644\u062a\u0635\u0645\u064a\u0645\u060c \u0627\u0644\u0630\u064a \u064a\u0633\u0647\u0644 \u062a\u0639\u0644\u0651\u0645\u0647 \u0639\u0627\u062f\u0629. \u0623\u0646\u0627 \u0623\u0639\u062a\u0631\u0636: \u064a\u0645\u0643\u0646 \u062a\u0639\u0644\u0651\u0645 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0648\u0627\u0644\u0623\u0633\u0627\u0644\u064a\u0628 \u0648\u0627\u0644\u062a\u0642\u0646\u064a\u0627\u062a\u060c \u063a\u064a\u0631 \u0623\u0646\u0651\u0647 \u0645\u0646 \u0627\u0644\u0635\u0651\u0639\u0628 \u062a\u0639\u0644\u0651\u0645 \u062a\u0644\u0643 \u0627\u0644\u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u0623\u0631\u0628\u0639\u0629&#8221;. &#8211; <\/span><i><span style=\"font-weight: 400;\">Rachel McConnell<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">&#8220;\u064a\u0639\u062a\u0642\u062f \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u0628\u062a\u062f\u0626\u064a\u0646 \u0623\u0646 \u0639\u0644\u064a\u0647\u0645 \u0627\u0644\u0639\u0645\u0644 \u0641\u064a \u0645\u0634\u0631\u0648\u0639 \u0643\u0628\u064a\u0631\u060c \u0628\u0627\u0633\u0645 \u0643\u0628\u064a\u0631&#8230; \u0625\u0646\u0651 \u0647\u0630\u0627 \u0644\u064a\u0633 \u0635\u062d\u064a\u062d\u064b\u0627 &#8211; \u0625\u0630 \u064a\u0631\u063a\u0628 \u0645\u062f\u064a\u0631\u0648 \u0627\u0644\u062a\u0648\u0638\u064a\u0641 \u0641\u064a \u0631\u0624\u064a\u0629 \u0643\u064a\u0641\u064a\u0629 \u0639\u0645\u0644\u0643 \u0648\u0637\u0631\u064a\u0642\u0629 \u062a\u0641\u0643\u064a\u0631\u0643. \u064a\u064f\u0639\u062f\u0651 \u0627\u0644\u0639\u0645\u0644 \u0641\u064a \u0645\u0634\u0631\u0648\u0639 \u0635\u063a\u064a\u0631 \u0645\u0639 \u0627\u0644\u0623\u0635\u062f\u0642\u0627\u0621 \u0637\u0631\u064a\u0642\u0629 \u0645\u062b\u0627\u0644\u064a\u0629 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\u0627\u0644\u0645\u0639\u062c\u0628\u064a\u0646 \u0628\u0639\u0645\u0644\u0643\u060c \u0643\u0644\u0645\u0627 \u0627\u0642\u062a\u0631\u0628\u062a \u0645\u0646 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0645\u0643\u062a\u0628\u064d \u062c\u062f\u064a\u062f!&#8221; &#8211; <\/span><i><span style=\"font-weight: 400;\">Andy Welfle<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<h4><strong><span style=\"font-size: 16px;\">&#8220;\u0647\u0644 \u064a\u062c\u0628 \u0639\u0644\u064a\u0643 \u0623\u0646 \u062a\u0646\u0636\u0645\u0651 \u0625\u0644\u0649 \u062f\u0648\u0631\u0629 \u062a\u062f\u0631\u064a\u0628\u064a\u0651\u0629\u061f<\/span><\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">\u0625\u0630\u0627 \u0643\u0646\u062a \u0645\u0628\u062a\u062f\u0626\u064b\u0627\u060c \u0641\u062a\u0644\u0643 \u0637\u0631\u064a\u0642\u0629 \u0631\u0627\u0626\u0639\u0629 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0628\u0639\u0636 \u0627\u0644\u062e\u0628\u0631\u0629 \u0627\u0644\u0639\u0645\u0644\u064a\u0651\u0629 \u0623\u064a\u0636\u064b\u0627\u060c \u0648\u0627\u0644\u0628\u062f\u0621 \u0641\u064a \u0625\u0646\u062a\u0627\u062c \u0639\u064a\u0651\u0646\u0627\u062a \u064a\u0645\u0643\u0646\u0643 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u0641\u064a \u0645\u0639\u0631\u0636 \u0623\u0639\u0645\u0627\u0644\u0643.&#8221; &#8211; <\/span><i><span style=\"font-weight: 400;\">Anja Wedberg<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">&#8220;\u062a\u0639\u0644\u0651\u0645 \u0646\u0645\u0630\u062c\u0629 \u0648\u062d\u0641\u0638 \u0644\u0645\u0639\u0631\u0636 \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u062c\u0627\u0647\u0632 \u0644\u0644\u0645\u0639\u0631\u0636 \u0623\u0639\u0645\u0627\u0644\u0643. \u0623\u0646\u0634\u0626 \u0642\u0627\u0626\u0645\u0629 \u0645\u0647\u0627\u0645 \u0644\u0646\u0641\u0633\u0643 &#8211; \u0631\u0628\u0645\u0627 \u0645\u0631\u0629 \u0648\u0627\u062d\u062f\u0629 \u0641\u064a \u0627\u0644\u0634\u0647\u0631 &#8211; \u062a\u0633\u062a\u0643\u0634\u0641 \u0641\u064a\u0647\u0627 \u0627\u0644\u0643\u0644\u0645\u0627\u062a\u060c \u0648\u0645\u0648\u0627\u0635\u0641\u0627\u062a \u0627\u0644\u0645\u062d\u062a\u0648\u0649\u060c \u0648\u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0645\u0646 \u0645\u062f\u064a\u0631\u064a \u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639\u060c \u0648\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u060c \u0648\u0623\u062c\u0632\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u0651\u0629\u060c \u0648\u0645\u0627 \u0625\u0644\u0649 \u0630\u0644\u0643. \u0628\u062a\u0646\u0633\u064a\u0642 \u064a\u0645\u0643\u0646\u0643 \u0625\u0636\u0627\u0641\u062a\u0647 \u0625\u0644\u0649 \u0645\u0639\u0631\u0636 \u0623\u0639\u0645\u0627\u0644\u0643 \u0644\u0627\u062d\u0642\u064b\u0627.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0645\u0646 \u0627\u0644\u0633\u0651\u0647\u0644 \u0646\u0645\u0630\u062c\u0629 \u0648\u062d\u0641\u0638 \u0639\u0645\u0644\u0643 \u0639\u0646\u062f\u0645\u0627 \u064a\u0643\u0648\u0646 \u062d\u0627\u0636\u0631\u064b\u0627 \u0641\u064a \u0630\u0627\u0643\u0631\u062a\u0643\u060c \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u0625\u0628\u0631\u0629 \u0641\u064a \u0643\u0648\u0645\u0629 \u0642\u0634\u0651\u064d \u0628\u0639\u062f \u0623\u0634\u0647\u0631&#8221; &#8211;\u00a0 <\/span><i><span style=\"font-weight: 400;\">Jennie Tan<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-size: 16px;\"><b>\u0643\u064a\u0641 \u062a\u0628\u0642\u0649 \u0641\u064a \u0627\u0644\u0642\u0645\u0651\u0629\u061f <span style=\"font-weight: 400;\">\u2b06\ufe0f<\/span><\/b><\/span><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u064a\u0642\u0648\u0644 \u062f\u0648\u0645\u064a\u0646\u064a\u0643 \u0625\u0646\u0651\u0647 \u064a\u0623\u0645\u0644 \u0641\u064a \u0627\u0644\u0639\u0648\u062f\u0629 \u0625\u0644\u0649 \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u062a\u062f\u0648\u064a\u0646 \u0641\u064a \u0639\u0627\u0645 2021:<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">&#8220;\u0623\u0639\u062a\u0642\u062f \u0623\u0646\u0651 \u0627\u0644\u0643\u062a\u0627\u0628\u0629 \u0627\u0644\u0645\u0646\u062a\u0638\u0645\u0629\u060c \u062e\u0627\u0631\u062c \u0636\u063a\u0648\u0637 \u0627\u0644\u0639\u0645\u0644\u060c \u062a\u0641\u064a\u062f \u062d\u0642\u064b\u0627\u060c \u0643\u0645\u0627 \u0623\u0646\u0647\u0627 \u062a\u062a\u064a\u062d \u0644\u0643 \u062a\u0637\u0648\u064a\u0631 \u0623\u0641\u0643\u0627\u0631\u0643 \u0648\u0646\u0638\u0631\u064a\u0651\u0627\u062a\u0643 \u0648\u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0645\u0639\u0647\u0627.&#8221;<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">\u0648\u0641\u064a\u0645\u0627 \u064a\u062a\u0639\u0644\u0651\u0642 \u0628\u0627\u0644\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0645\u0647\u0646\u064a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u060c \u064a\u0642\u0648\u0644 NICK \u0625\u0646\u0651\u0647 \u064a\u0631\u064a\u062f \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0623\u0643\u062b\u0631 \u0639\u0644\u0649 \u0646\u0635\u0648\u0635 \u062a\u062d\u0633\u064a\u0646 \u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0635\u0651\u0648\u062a (\u0625\u062a\u0642\u0627\u0646 \u0645\u0647\u0627\u0631\u0627\u062a \u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0644\u0644\u062a\u062c\u0627\u0631\u0628 \u0627\u0644\u0635\u0648\u062a\u064a\u0629)\u060c \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u062a\u0648\u062c\u064a\u0647 \u0645\u0635\u0645\u0651\u0645\u064a \u0648\u0643\u062a\u0651\u0627\u0628 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0645\u0628\u062a\u062f\u0626\u064a\u0646.<\/span><\/p>\n<p><span style=\"background-color: #ffff99;\">\u0641\u064a \u0627\u0644\u062e\u062a\u0627\u0645<\/span> \u064a\u0645\u0643\u0646\u0646\u0627 \u0645\u0644\u0627\u062d\u0638\u0629 \u0623\u0647\u0645\u064a\u0629 \u0627\u062a\u0642\u0627\u0646 \u0645\u0647\u0627\u0631\u0629 \u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0644\u0646\u062c\u0627\u062d \u0623\u064a \u0645\u0634\u0631\u0648\u0639 \u062a\u062c\u0627\u0631\u064a \u0645\u0647\u0645\u0627 \u0643\u0627\u0646 \u0627\u062e\u062a\u0635\u0627\u0635\u0647. \u0644\u0643\u0646 \u0645\u0639 \u0643\u062b\u0631\u0629 \u0627\u0644\u062f\u0648\u0631\u0627\u062a \u0627\u0644\u0645\u0648\u062c\u0648\u062f\u0629 \u0623\u0648\u0646\u0644\u0627\u064a\u0646 \u062c\u0627\u0621\u062a \u0645\u0646\u0635\u0629 \u062a\u0639\u0644\u0651\u0645 \u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0628\u0627\u0644\u0639\u0631\u0628\u064a\u0629 \u0644\u0625\u0639\u0637\u0627\u0621\u0643\u0645 \u062e\u0644\u0627\u0635\u0629 \u0647\u0630\u0647 \u0627\u0644\u0645\u0647\u0627\u0631\u0629 \u0628\u0627\u0644\u0644\u063a\u0629 \u0627\u0644\u0639\u0631\u0628\u064a\u0629 \u0644\u064a\u0633\u0647\u0644 \u0641\u0647\u0645\u0647\u0627 \u0648\u062a\u0637\u0628\u064a\u0642\u0647\u0627. <a href=\"https:\/\/uxwritingar.com\/staging\/learn\" target=\"_blank\" rel=\"noopener\">\u0627\u062d\u062c\u0632<\/a> \u0645\u0643\u0627\u0646\u0643 \u0627\u0644\u0622\u0646 \u0641\u064a \u0627\u0644\u0645\u062c\u0627\u0644 \u0627\u0644\u0630\u064a \u062a\u0637\u0645\u062d \u0644\u0647.<\/p>\n<p><span style=\"font-size: 10px;\">\u0627\u0644\u0645\u0642\u0627\u0644- \u062a\u0631\u062c\u0645\u0629- \u0648\u0628\u062a\u0635\u0631\u0651\u0641 \u0645\u0646 \u0627\u0644\u0645\u0642\u0627\u0644:<\/span><\/p>\n<p><a href=\"https:\/\/workingincontent.com\/resources\/what-is-ux-writer\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 12px;\">7- What is a UX Writer? Examples from Uber, Apple and Grammarly<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u064a\u0643\u0645\u0646 \u0647\u062f\u0641 \u0643\u0627\u062a\u0628 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0641\u064a \u0643\u062a\u0627\u0628\u0629 \u0646\u0635\u0651\u064d \u0644\u0647 \u0648\u0638\u064a\u0641\u0629 \u0648\u0627\u0636\u062d\u0629 &#8211; \u0625\u064a\u0635\u0627\u0644 \u0627\u0644\u0645\u0639\u0646\u0649 &#8211; \u0628\u0644\u063a\u0629 \u0633\u0644\u0633\u0629 \u0644\u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0641\u064a \u0631\u062d\u0644\u062a\u0647\u0645 \u062e\u0644\u0627\u0644 \u062a\u062c\u0627\u0631\u0628\u064d \u0631\u0642\u0645\u064a\u0651\u0629 \u0645\u062e\u062a\u0644\u0641\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0651\u0629 \u0623\u0648 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a. \u0625\u0646\u0651 \u0643\u0627\u062a\u0628 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u064a\u062c\u0639\u0644 \u0647\u0630\u0647 \u0627\u0644\u062a\u062c\u0627\u0631\u0628 \u0633\u0644\u0633\u0629 \u0648\u0628\u062f\u0648\u0646 \u062a\u0639\u0642\u064a\u062f\u0627\u062a. \u0648\u0628\u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0648\u062c\u0648\u062f \u0628\u0639\u0636 \u0627\u0644\u062a\u062f\u0627\u062e\u0644\u0627\u062a \u0644\u0645\u0647\u0645\u0651\u0629 \u0627\u0644\u0643\u0627\u062a\u0628 \u0645\u0639 \u062a\u062e\u0635\u0651\u0635\u0627\u062a \u0623\u062e\u0631\u0649 \u0645\u062b\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u0623\u0628\u062d\u0627\u062b \u062a\u062c\u0631\u0628\u0629 [&hellip;]<\/p>\n","protected":false},"author":387,"featured_media":17740,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_gspb_post_css":"","content-type":"","footnotes":""},"categories":[164],"tags":[205,236,435,432],"class_list":["post-17720","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ux-writing","tag-205","tag-236","tag-435","tag-432"],"acf":[],"_links":{"self":[{"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/posts\/17720","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/users\/387"}],"replies":[{"embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/comments?post=17720"}],"version-history":[{"count":0,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/posts\/17720\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/media\/17740"}],"wp:attachment":[{"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/media?parent=17720"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/categories?post=17720"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/tags?post=17720"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}