{"id":17703,"date":"2022-10-18T10:18:05","date_gmt":"2022-10-18T08:18:05","guid":{"rendered":"https:\/\/uxwritingar.com\/staging\/?p=17703"},"modified":"2026-04-20T21:38:22","modified_gmt":"2026-04-20T19:38:22","slug":"%d8%a7%d9%84%d9%81%d8%b1%d9%82-%d8%a8%d9%8a%d9%86-%d8%aa%d8%ac%d8%b1%d8%a8%d8%a9-%d8%a7%d9%84%d9%85%d8%b3%d8%aa%d8%ae%d8%af%d9%85-ux-%d9%88%d8%aa%d8%ac%d8%b1%d8%a8%d8%a9-%d8%a7%d9%84%d8%b9%d9%85%d9%8a","status":"publish","type":"post","link":"https:\/\/uxwritingar.com\/staging\/user-experience\/17703\/","title":{"rendered":"\u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 UX \u0648\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 CX \u0648\u0623\u0647\u0645\u064a\u0629 \u062f\u0645\u062c\u0647\u0645\u0627 \u0641\u064a \u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639\u26d3\ufe0f"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 (Customer Experience) \u0647\u064a \u0627\u0644\u0635\u0646\u062f\u0648\u0642 \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u0644\u0644\u062e\u0648\u0636 \u0644\u0627\u062d\u0642\u0627\u064b \u0641\u064a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (User Experience)\u060c \u0643\u0644 \u0639\u0645\u0644\u064a\u0629 \u0645\u0646\u0647\u0645\u0627 \u062a\u0646\u0637\u0648\u064a \u0639\u0644\u0649 \u062e\u0637\u0648\u0627\u062a \u0648\u0623\u0633\u0627\u0633\u064a\u0627\u062a \u0645\u062d\u062f\u062f\u0629 \u0644\u0646\u062c\u0627\u062d \u0648\u0627\u0646\u0637\u0644\u0627\u0642\u0629 \u0623\u064a \u0645\u0634\u0631\u0648\u0639 \u062a\u062c\u0627\u0631\u064a.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0644\u0630\u0644\u0643 \u064a\u0646\u0628\u063a\u064a \u0627\u0644\u0625\u0644\u0645\u0627\u0645 \u0628\u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0631\u064a\u0627\u062f\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0648\u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0643\u0644 \u0645\u0635\u0637\u0644\u062d \u0648\u0622\u062e\u0631\u060c \u0644\u0646\u0641\u0647\u0645 \u062c\u064a\u062f\u0627\u064b \u0637\u0631\u064a\u0642\u0629 \u0639\u0645\u0644\u0647 \u0648\u0645\u0627 \u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0631\u0626\u064a\u0633\u064a \u0645\u0646\u0647. \u0644\u062a\u0633\u062a\u0637\u064a\u0639 \u0628\u0639\u062f\u0647\u0627 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0628\u0643\u0644 \u0642\u0648\u0629.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0644\u0643\u0646 \u064a\u0628\u0642\u0649 \u0627\u0644\u062a\u0633\u0627\u0624\u0644 \u0627\u0644\u0645\u0637\u0631\u0648\u062d\u061b \u0645\u0627 \u0647\u0648 \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0627\u0644\u0640 <strong>UX<\/strong> \u0648\u0627\u0644\u0640\u00a0 <strong>CX<\/strong>\u061f \u0647\u0644 \u064a\u0645\u062b\u0644\u0627\u0646 \u0646\u0641\u0633 \u0627\u0644\u0645\u0641\u0647\u0648\u0645\u061f \u0647\u0644 \u0647\u0645\u0627 \u0623\u062c\u0632\u0627\u0621 \u0645\u062a\u0636\u0645\u0646\u0629 \u0628\u0628\u0639\u0636\u0647\u0627 \u0623\u0648 \u0645\u064f\u062e\u062a\u064e\u0644\u0650\u0641\u064e\u064a\u0646 \u062a\u0645\u0627\u0645\u0627\u064b\u061f<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u064a\u0631\u062a\u0643\u0632 \u0646\u062c\u0627\u062d \u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639 \u0639\u0644\u0649 \u0639\u062f\u0629 \u0645\u0642\u0648\u0645\u0627\u062a \u0644\u0644\u0645\u0633\u0627\u0639\u062f\u0629 \u0639\u0644\u0649 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u062a\u0628\u0644\u0648\u0631 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u062b\u0642\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0648\u0644\u0627\u0626\u0647\u0645 \u0644\u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629. \u0627\u0633\u062a\u0646\u0627\u062f\u0627\u064b \u0644\u0645\u0627 \u0633\u0628\u0642 \u0646\u0643\u062a\u0634\u0641 \u0623\u0647\u0645\u064a\u0629 \u0641\u0647\u0645 \u0648\u0625\u062f\u0631\u0627\u0643 \u0627\u0644\u0644\u063a\u0629 \u0627\u0644\u062a\u064a \u0633\u0646\u062a\u0643\u0644\u0645 \u0628\u0647\u0627 \u0645\u0639 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0648\u0636\u0639 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0645\u062d\u0643\u0645\u0629\u061b \u0647\u0630\u0627 \u064a\u0639\u0646\u064a \u0627\u0644\u062d\u0631\u0635 \u0639\u0644\u0649 \u062a\u0647\u064a\u0626\u0629 \u0645\u0634\u0631\u0648\u0639\u0643 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u062c\u0631\u0628\u0629 \u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u062a\u062c\u0631\u0628\u0629 \u0639\u0645\u064a\u0644 \u0635\u062d\u064a\u062d\u0629 \u0644\u0628\u0646\u0627\u0621 \u062e\u062f\u0645\u0627\u062a \u0648\u0645\u0646\u062a\u062c\u0627\u062a \u062a\u0644\u0628\u064a \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u062d\u0642\u0642 \u0647\u062f\u0641 \u0627\u0644\u0645\u0634\u0631\u0648\u0639.<\/span><\/p>\n<h2><b>\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 User Experience<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u064a\u0639\u0648\u062f \u0645\u0641\u0647\u0648\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0625\u0644\u0649 \u0627\u0644\u0645\u0635\u0637\u0644\u062d \u0627\u0644\u0634\u0627\u0626\u0639 User Experience \u0648\u064a\u0631\u0645\u0632 \u0644\u0647 \u0628\u0640 <a href=\"https:\/\/uxwritingar.com\/staging\/user-experience\/16445\" target=\"_blank\" rel=\"noopener\">UX<\/a>\u060c \u0648\u064a\u0639\u0646\u064a \u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0643\u0627\u0645\u0644 \u0645\u0639 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0648\u0637\u0631\u064a\u0642\u0629 \u0637\u0631\u062d\u0647\u0627 \u0639\u0644\u0649 \u0648\u0627\u062c\u0647\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u061b \u0628\u0637\u0631\u064a\u0642\u0629 \u0628\u0633\u064a\u0637\u0629 \u0648\u0633\u0647\u0644\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0633\u0644\u0627\u0633\u0629 \u0627\u0644\u0627\u0646\u062a\u0642\u0627\u0644 \u0628\u064a\u0646 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0644\u062a\u0648\u0641\u064a\u0631 \u062a\u062c\u0631\u0628\u0629 \u0645\u0633\u062a\u062e\u062f\u0645 \u0645\u0645\u062a\u0639\u0629 \u0648\u0633\u0647\u0644\u0629 \u0648\u0645\u0641\u064a\u062f\u0629 \u0648\u062a\u0644\u0628\u064a \u0627\u0644\u0647\u062f\u0641 \u0645\u0646\u0647\u0627.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-17715 size-full\" src=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/10\/M2.02-1.jpg\" alt=\"\" width=\"999\" height=\"667\" srcset=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/10\/M2.02-1.jpg 999w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/10\/M2.02-1-300x200.jpg 300w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/10\/M2.02-1-768x513.jpg 768w\" sizes=\"(max-width: 999px) 100vw, 999px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u0628\u0646\u0627\u0621 \u0639\u0644\u0649 \u0630\u0644\u0643\u061b \u0646\u0633\u062a\u0637\u064a\u0639 \u0642\u064a\u0627\u0633 \u0645\u062f\u0649 \u0646\u062c\u0627\u062d \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0639\u0646 \u0637\u0631\u064a\u0642 \u0646\u062c\u0627\u062d \u0627\u0644\u0639\u0645\u064a\u0644 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\u0642\u0627\u0645 \u0628\u0647\u0627 \u0627\u0644\u0639\u0645\u064a\u0644 \u0644\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0647\u062f\u0641\u0647. \u0646\u0638\u0631\u0627\u064b \u0644\u0647\u0630\u0627\u061b \u064a\u0645\u0643\u0646\u0646\u0627 \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0628\u0647\u0630\u0647 \u0627\u0644\u0623\u0645\u0648\u0631 \u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0631\u0626\u064a\u0633\u064a \u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0631\u0627\u0626\u0639\u0629.<\/span><\/p>\n<h2><span style=\"font-size: 16px;\"><b>\u0644\u0636\u0645\u0627\u0646 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u062a\u062c\u0631\u0628\u0629 \u0645\u0633\u062a\u062e\u062f\u0645 \u0631\u0627\u0626\u0639\u0629 \u0644\u0639\u0645\u0644\u0627\u0626\u0643 \u0639\u0644\u064a\u0643 \u0627\u0644\u0627\u0644\u062a\u0632\u0627\u0645 \u0628\u0645\u0627 \u064a\u0644\u064a:<\/b><\/span><\/h2>\n<ul>\n<li aria-checked=\"false\" aria-level=\"1\">\u0645\u0648\u0642\u0639 \u0623\u0648 \u062a\u0637\u0628\u064a\u0642 \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0633\u0631\u064a\u0639 \u0648\u0633\u0647\u0644 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645.<\/li>\n<\/ul>\n<ul>\n<li aria-checked=\"false\" aria-level=\"1\">\u062c\u0645\u064a\u0639 \u0627\u0644\u0635\u0641\u062d\u0627\u062a \u0648\u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0628\u062f\u0627\u062e\u0644\u0647 \u0645\u0641\u0647\u0648\u0645\u0629 \u0648\u0644\u0627 \u062a\u062a\u0637\u0644\u0628 \u0628\u0630\u0644 \u0645\u062c\u0647\u0648\u062f \u0641\u064a \u0627\u0644\u062a\u0641\u0643\u064a\u0631.<\/li>\n<\/ul>\n<ul>\n<li aria-checked=\"false\" aria-level=\"1\">\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0645\u0641\u064a\u062f\u0629 \u0644\u0644\u0639\u0645\u064a\u0644 \u0628\u0646\u0641\u0633 \u0645\u062c\u0627\u0644 \u062e\u062f\u0645\u0627\u062a\u0643 \u0648\u0645\u0646\u062a\u062c\u0627\u062a\u0643\u061b \u0633\u0647\u0644 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u064a\u0647\u0627 \u0648\u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639\u0647\u0627.<\/li>\n<\/ul>\n<h3><b>\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 Customer Experience<\/b><\/h3>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-17716 size-large\" src=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/10\/M1.01-1-1024x538.jpg\" alt=\"\" width=\"1024\" height=\"538\" srcset=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/10\/M1.01-1-1024x538.jpg 1024w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/10\/M1.01-1-300x158.jpg 300w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/10\/M1.01-1-768x403.jpg 768w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/10\/M1.01-1.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u064a\u0639\u0648\u062f \u0645\u0641\u0647\u0648\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0625\u0644\u0649 \u0627\u0644\u0645\u0635\u0637\u0644\u062d \u0627\u0644\u0634\u0627\u0626\u0639 Customer Experience \u0648\u064a\u0631\u0645\u0632 \u0628\u0647 \u0628\u0640 <a href=\"https:\/\/uxwritingar.com\/staging\/ux-writing\/16475\" target=\"_blank\" rel=\"noopener\">CX<\/a>\u060c \u064a\u0639\u0646\u064a \u0627\u0644\u0645\u0639\u0646\u0649 \u0627\u0644\u0639\u0627\u0645 \u0648\u0627\u0644\u0643\u0627\u0645\u0644 \u0644\u0643\u0644 \u0627\u0646\u0637\u0628\u0627\u0639 \u0644\u062f\u0649 \u0627\u0644\u0639\u0645\u064a\u0644 \u062a\u062c\u0627\u0647 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u0634\u0643\u0644 \u0639\u0627\u0645. \u0628\u062f\u0627\u064a\u0629\u064b \u0645\u0646 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0628\u062d\u062b \u0639\u0646\u0647\u0627 \u0648\u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0645\u0639 \u062c\u0645\u064a\u0639 \u0642\u0646\u0648\u0627\u062a\u0643 \u0648\u0627\u0644\u0645\u0646\u0634\u0648\u0631\u0627\u062a\u060c \u0627\u0644\u0635\u0648\u0631 \u0648\u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0645\u0637\u0631\u0648\u062d\u0629 \u0623\u0645\u0627\u0645\u0647 \u0648\u0637\u0631\u064a\u0642\u0629 \u062a\u0641\u0627\u0639\u0644\u0647 \u0627\u0644\u0639\u0627\u0637\u0641\u064a \u0645\u0639\u0647\u0627\u061b \u0644\u064a\u062a\u0634\u0643\u0644 \u0628\u0639\u062f\u0647\u0627 \u0631\u0627\u0628\u0637 \u0639\u0627\u0637\u0641\u064a \u0645\u0639\u0647\u0627 \u0645\u0646 \u0644\u062d\u0638\u0629 \u0627\u0644\u062a\u0639\u0631\u0641 \u0639\u0644\u064a\u0647\u0627 \u0648\u0635\u0648\u0644\u0627\u064b \u0625\u0644\u0649 \u0625\u062a\u0645\u0627\u0645 \u0645\u0647\u0645\u0629 \u0637\u0644\u0628 \u062e\u062f\u0645\u0627\u062a\u0643 \u0648\u0645\u0646\u062a\u062c\u0627\u062a\u0643. \u0628\u0627\u0644\u062a\u0627\u0644\u064a \u062a\u0643\u0648\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0641\u0643\u0631\u0629 \u0648\u0635\u0648\u0631\u0629 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u064a\u062a\u0630\u0643\u0631\u0647\u0627 \u0628\u0634\u0643\u0644 \u062f\u0627\u0626\u0645.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u062d\u064a\u062b \u064a\u0645\u0643\u0646\u0646\u0627 \u0623\u062e\u0630 \u0627\u0644\u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u0639\u0627\u0645 \u0648\u0627\u0644\u0635\u0648\u0631\u0629 \u0627\u0644\u0645\u0643\u062a\u0645\u0644\u0629 \u0644\u062f\u064a\u0647 \u0644\u0628\u0646\u0627\u0621 \u0645\u0642\u0627\u064a\u064a\u0633 \u0645\u062d\u062f\u062f\u0629 \u0644\u0645\u062f\u0649 \u0646\u062c\u0627\u062d \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u062a\u0633\u062a\u0646\u062f \u0639\u0644\u064a\u0647\u0627. \u0648\u0647\u064a:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u0633\u062a\u0648\u0649 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0630\u064a \u064a\u0634\u0639\u0631 \u0628\u0647 \u0623\u062b\u0646\u0627\u0621 \u062a\u0641\u0627\u0639\u0644\u0647 \u0645\u0639 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062b\u0642\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0645\u0646\u062a\u062c\u0627\u062a\u0643 (Net promoter score- NPS):\u00a0 \u0648\u0647\u064a \u0645\u062d\u0628\u062a\u0647 \u0644\u0639\u0644\u0627\u0645\u062a\u0643 \u0648\u0631\u063a\u0628\u062a\u0647 \u0641\u064a \u0627\u0644\u062a\u0648\u0635\u064a\u0629 \u0628\u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u0639\u0645\u0644\u0627\u0621 \u0622\u062e\u0631\u064a\u0646.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u064a\u0644 (loyalty):\u00a0 \u0644\u064a\u0635\u0628\u062d \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u0644\u0627 \u064a\u0633\u062a\u063a\u0646\u0648\u0646 \u0639\u0646 \u0645\u0646\u062a\u062c\u0627\u062a\u0643 \u0648\u062e\u062f\u0645\u0627\u062a\u0643 \u062d\u062a\u0649 \u0628\u0639\u062f \u0638\u0647\u0648\u0631 \u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0644\u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><strong>\u0646\u062a\u064a\u062c\u0629 \u0644\u0630\u0644\u0643<\/strong>\u061b \u062a\u0643\u0648\u0646 \u062d\u0642\u0642\u062a \u0647\u062f\u0641 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u062a\u0642\u062f\u064a\u0645 \u062a\u062c\u0631\u0628\u0629 \u0631\u0627\u0626\u0639\u0629 \u0648\u0645\u0641\u064a\u062f\u0629 \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646. \u0648\u0628\u0646\u0627\u0621 \u062a\u062c\u0631\u0628\u0629 \u0645\u0645\u062a\u0627\u0632\u0629 \u062a\u062c\u0639\u0644\u0647\u0645 \u0645\u0633\u062a\u0645\u062a\u0639\u064a\u0646 \u0628\u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0639\u0644\u0627\u0645\u062a\u0643 \u0648\u064a\u0648\u0635\u0648\u0646 \u0628\u0647\u0627.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0628\u0639\u062f \u062a\u0648\u0636\u064a\u062d \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0627\u0644\u0640 <strong>UX<\/strong> \u0648\u0627\u0644\u0640 <strong>CX<\/strong>\u060c \u0646\u062a\u0633\u0627\u0626\u0644 \u0639\u0646 \u0643\u064a\u0641\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646\u0647\u0627 \u0644\u062a\u0623\u0633\u064a\u0633 \u0645\u0634\u0631\u0648\u0639 \u0646\u0627\u062c\u062d \u064a\u0644\u0628\u064a \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u064a\u062d\u0642\u0642 \u0623\u0647\u062f\u0627\u0641 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/span><\/p>\n<h3><b>\u0643\u064a\u0641\u064a\u0629 \u062f\u0645\u062c \u0627\u0644\u0645\u0641\u0647\u0648\u0645\u064a\u0646 \u0644\u0646\u062c\u0627\u062d \u0645\u0634\u0631\u0648\u0639\u0643<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0645\u0646 \u0623\u0647\u0645 \u0623\u0631\u0643\u0627\u0646 \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0627\u0644\u0640 <strong>UX<\/strong> \u0648\u0627\u0644\u0640 <strong>CX\u00a0<\/strong>\u0647\u0648 \u0639\u062f\u0645 \u0648\u0636\u0639 \u062d\u0627\u062c\u0632 \u0628\u064a\u0646\u0647\u0645\u0627\u061b \u0648\u0639\u062f\u0645 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0628\u0643\u0644 \u0645\u0641\u0647\u0648\u0645 \u0639\u0644\u0649 \u062d\u062f\u0629\u060c \u0628\u0644 \u064a\u062c\u0628 \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639\u0647\u0645\u0627 \u0639\u0644\u0649 \u0623\u0646\u0647\u0645\u0627 \u0645\u0643\u0648\u0646\u0627\u0646 \u0623\u0633\u0627\u0633\u064a\u0627\u0646 \u0644\u0627 \u064a\u0646\u0641\u0635\u0644\u0627\u0646 \u0644\u0636\u0645\u0627\u0646 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0631\u0636\u0649 \u0648\u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0644\u0630\u0627\u060c \u0639\u0646\u062f \u0627\u0644\u0628\u062f\u0621 \u0628\u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0644\u0645\u0634\u0631\u0648\u0639\u0643 \u0627\u0644\u0642\u0627\u062f\u0645 \u0639\u0644\u064a\u0643 \u0627\u0644\u0623\u062e\u0630 \u0628\u0639\u064a\u0646 \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 \u0643\u064a\u0641\u064a\u0629 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0648\u0644\u0627\u0621 \u0639\u0645\u064a\u0644\u0643. \u0645\u0627 \u0647\u064a \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647 \u0648\u0643\u064a\u0641\u064a\u0629 \u062a\u0641\u0627\u0639\u0644 \u0645\u0634\u0627\u0639\u0631\u0647 \u0645\u0639 \u0627\u0644\u0645\u064f\u0646\u062a\u062c \u0627\u0644\u0631\u0642\u0645\u064a\u060c \u0648\u0645\u0627 \u0647\u064a \u0627\u0644\u0645\u0634\u0627\u0643\u0644 \u0627\u0644\u062a\u064a \u064a\u0648\u0627\u062c\u0647\u0647\u0627 \u0623\u062b\u0646\u0627\u0621 \u0631\u062d\u0644\u062a\u0647 \u0641\u064a\u0647. \u0639\u0644\u064a\u0643 \u062f\u0627\u0626\u0645\u0627\u064b \u0648\u0636\u0639 \u0646\u0641\u0633\u0643 \u0645\u0643\u0627\u0646 \u0639\u0645\u0644\u0627\u0626\u0643 \u0648\u0627\u0644\u0646\u0638\u0631 \u0644\u0644\u0645\u0634\u0631\u0648\u0639 \u0645\u0646 \u0645\u0646\u0638\u0648\u0631\u0647\u0645 \u0648\u0648\u062c\u0647\u0629 \u0646\u0638\u0631\u0647\u0645\u060c \u0644\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0643\u0627\u0645\u0644\u0629 \u0627\u0644\u062a\u064a \u0633\u062a\u0642\u0648\u0645 \u0628\u0647\u0627 \u0644\u062a\u062d\u0633\u064a\u0646 \u0648\u0637\u0631\u062d \u0645\u0646\u062a\u062c\u0627\u062a\u0643 \u0648\u062e\u062f\u0645\u0627\u062a\u0643 \u0623\u0645\u0627\u0645\u0647\u0645.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0623\u062b\u0646\u0627\u0621 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u062c\u0645\u064a\u0639 \u0647\u0630\u0647 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0648\u062f\u0645\u062c\u0647\u0627 \u0645\u0639 \u0628\u0639\u0636\u0647\u0627 \u0636\u0645\u0646 \u062e\u0637\u0648\u0627\u062a \u0645\u062a\u0633\u0644\u0633\u0644\u0629 \u062e\u0644\u0627\u0644 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0625\u0646\u062a\u0627\u062c\u061b \u0633\u062a\u0643\u0648\u0646 \u062d\u0642\u0642\u062a \u0628\u0630\u0644\u0643 \u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u0648\u0647\u0648 \u0635\u0646\u0639 \u0645\u0646\u062a\u062c \u0623\u0648 \u062e\u062f\u0645\u0629 \u064a\u062d\u0628\u0647 \u0648\u064a\u0639\u0634\u0642\u0647 \u0627\u0644\u0645\u064f\u0633\u062a\u062e\u062f\u0645\u064a\u0646\u061b \u0644\u0623\u0646\u0647 \u0635\u064f\u0646\u0639 \u0645\u0646 \u0623\u062c\u0644\u0647\u0645 \u0645\u0646\u0630 \u0627\u0644\u0628\u062f\u0627\u064a\u0629.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0627\u0644\u0623\u0645\u0631 \u0627\u0644\u0630\u064a \u064a\u0642\u0648\u062f \u0625\u0644\u0649 \u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u0629 \u0628\u0627\u0633\u062a\u0646\u062a\u0627\u062c \u0623\u0646 \u0627\u0644\u0640 <span style=\"background-color: #ff99cc;\"><strong>UX<\/strong> <\/span>\u0647\u064a \u062c\u0632\u0621 \u0623\u0648 \u0641\u0631\u0639 \u0645\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0643\u0627\u0645\u0644\u0629. \u0648\u0644\u0644\u062a\u062e\u0635\u064a\u0635 \u0623\u0643\u062b\u0631\u061b \u064a\u0645\u0643\u0646\u0646\u0627 \u0627\u0644\u0642\u0648\u0644 \u0623\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0647\u064a \u0645\u062c\u0645\u0648\u0639 \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0648\u0627\u0644\u062a\u062c\u0627\u0631\u0628 \u0627\u0644\u062a\u064a \u064a\u0635\u0627\u062f\u0641\u0647\u0627 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0639 \u0645\u0646\u062a\u062c\u0643 \u0623\u0648 \u062e\u062f\u0645\u062a\u0643. \u0628\u064a\u0646\u0645\u0627 \u0627\u0644\u0640 <span style=\"background-color: #ff99cc;\"><strong>CX<\/strong> <\/span>\u0647\u064a \u0627\u0644\u0635\u0648\u0631\u0629 \u0627\u0644\u0643\u0627\u0645\u0644\u0629 \u0644\u0644\u062a\u062c\u0631\u0628\u0629 \u0645\u0646 \u062d\u064a\u062b \u062a\u0641\u0643\u064a\u0631 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0645\u0634\u0627\u0639\u0631\u0647 \u062a\u062c\u0627\u0647 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0643\u0643\u0644.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0641\u064a \u0627\u0644\u0646\u0647\u0627\u064a\u0629 \u0648\u062e\u062a\u0627\u0645\u0627\u064b \u0644\u0647\u0630\u0627\u060c \u064a\u0645\u0643\u0646\u0646\u0627 \u0645\u0639\u0631\u0641\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0646\u0627\u062c\u062d\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062d\u0635\u0648\u0644 \u0627\u0644\u0639\u0645\u064a\u0644 \u0639\u0644\u0649 \u0645\u0627 \u064a\u0628\u062d\u062b \u0639\u0646\u0647 \u0648\u062a\u0641\u0627\u0639\u0644\u0647 \u0645\u0639 \u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u0631\u0642\u0645\u064a \u0648\u0627\u0633\u062a\u0645\u0631\u0627\u0631\u0647 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647. \u0623\u0645\u0627 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u062a\u0623\u062a\u064a \u0644\u064a\u0633\u062a\u0637\u064a\u0639 \u0628\u0639\u062f\u0647\u0627 \u062a\u0645\u064a\u064a\u0632 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0639\u0646 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u064a\u0642\u062f\u0645\u0648\u0646 \u0645\u0627 \u062a\u0642\u062f\u0645\u0647 \u0645\u0646 \u0645\u0646\u062a\u062c\u0627\u062a \u0648\u062e\u062f\u0645\u0627\u062a.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u062e\u0644\u0627\u0635\u0629 \u0644\u0645\u0627 \u0633\u0628\u0642\u061b \u0646\u062f\u0631\u0643 \u0623\u0647\u0645\u064a\u0629 \u062f\u0645\u062c \u0627\u0644\u0639\u0645\u0644\u064a\u062a\u064a\u0646 \u0648\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u062a\u0648\u0627\u0632\u0646 \u0627\u0644\u0645\u0637\u0644\u0648\u0628 \u0628\u064a\u0646 \u0627\u0644\u0640 UX \u0648\u0627\u0644\u0640 CX \u062f\u0627\u062e\u0644 \u0645\u0634\u0631\u0648\u0639\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u061b \u0648\u0639\u062f\u0645 \u0627\u0644\u0627\u0631\u062a\u0628\u0627\u0643 \u0628\u064a\u0646 \u0627\u0644\u0645\u0635\u0637\u0644\u062d\u064a\u0646 \u0648\u0625\u062f\u0631\u0627\u0643 \u0623\u0647\u0645\u064a\u0629 \u0645\u0635\u0644\u062d\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0642\u0628\u0644 \u0643\u0644 \u0634\u064a\u0621.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u062a\u0637\u0644\u0639 \u0644\u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0639\u0645\u0644\u0627\u0626\u0643 \u0648\u062c\u0639\u0644 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u062a\u062a\u0623\u0644\u0642 \u0628\u064a\u0646 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646\u060c \u0627\u062d\u062c\u0632 \u0645\u0642\u0639\u062f\u0643 \u0627\u0644\u0622\u0646 \u0636\u0645\u0646 \u062f\u0648\u0631\u0627\u062a\u0646\u0627 \u0627\u0644\u062a\u062f\u0631\u064a\u0628\u064a\u0629 \u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644. \u0627\u0628\u062f\u0623 \u0627\u0644\u0622\u0646 \u0648\u0627\u0633\u062a\u062b\u0645\u0631 \u0641\u064a \u0646\u062c\u0627\u062d \u0645\u0634\u0627\u0631\u064a\u0639\u0643 \u0627\u062d\u062c\u0632 \u0645\u0642\u0639\u062f\u0643 \u0639\u0628\u0631 \u0645\u0648\u0642\u0639\u0646\u0627 \u0627\u0644\u0631\u0633\u0645\u064a \u0648\u0644\u0627 \u062a\u0641\u0648\u062a \u0627\u0644\u0641\u0631\u0635\u0629 \u0644\u062a\u0643\u0648\u0646 \u062c\u0632\u0621\u0627\u064b \u0645\u0646 \u0631\u062d\u0644\u062a\u0646\u0627 \u0627\u0644\u0645\u0645\u064a\u0632\u0629 \u0646\u062d\u0648 \u0627\u0644\u062a\u0645\u064a\u0632 \u0648\u0627\u0644\u0625\u0628\u062f\u0627\u0639.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 12px;\"><b>\u0627\u0644\u0645\u0642\u0627\u0644- \u062a\u0631\u062c\u0645\u0629- \u0648\u0628\u062a\u0635\u0631\u0641 \u0645\u0646 \u0627\u0644\u0645\u0635\u062f\u0631:<\/b><\/span><\/p>\n<p><span style=\"font-size: 12px;\"><a href=\"https:\/\/gorillalogic.com\/blog\/ux-vs-cx-whats-the-difference-and-how-to-incorporate-both-into-your-next-dev-project\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">UX vs. CX: What\u2019s the Difference and How to Incorporate Both into Your Next Dev Project<\/span><\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 (Customer Experience) \u0647\u064a \u0627\u0644\u0635\u0646\u062f\u0648\u0642 \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u0644\u0644\u062e\u0648\u0636 \u0644\u0627\u062d\u0642\u0627\u064b \u0641\u064a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (User Experience)\u060c \u0643\u0644 \u0639\u0645\u0644\u064a\u0629 \u0645\u0646\u0647\u0645\u0627 \u062a\u0646\u0637\u0648\u064a \u0639\u0644\u0649 \u062e\u0637\u0648\u0627\u062a \u0648\u0623\u0633\u0627\u0633\u064a\u0627\u062a \u0645\u062d\u062f\u062f\u0629 \u0644\u0646\u062c\u0627\u062d \u0648\u0627\u0646\u0637\u0644\u0627\u0642\u0629 \u0623\u064a \u0645\u0634\u0631\u0648\u0639 \u062a\u062c\u0627\u0631\u064a. \u0644\u0630\u0644\u0643 \u064a\u0646\u0628\u063a\u064a \u0627\u0644\u0625\u0644\u0645\u0627\u0645 \u0628\u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0631\u064a\u0627\u062f\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0648\u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0643\u0644 \u0645\u0635\u0637\u0644\u062d \u0648\u0622\u062e\u0631\u060c \u0644\u0646\u0641\u0647\u0645 \u062c\u064a\u062f\u0627\u064b \u0637\u0631\u064a\u0642\u0629 \u0639\u0645\u0644\u0647 \u0648\u0645\u0627 \u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0631\u0626\u064a\u0633\u064a \u0645\u0646\u0647. \u0644\u062a\u0633\u062a\u0637\u064a\u0639 \u0628\u0639\u062f\u0647\u0627 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0628\u0643\u0644 \u0642\u0648\u0629. \u0644\u0643\u0646 [&hellip;]<\/p>\n","protected":false},"author":387,"featured_media":17706,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_gspb_post_css":"","content-type":"","footnotes":""},"categories":[418],"tags":[342,143,231,358,343],"class_list":["post-17703","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-user-experience","tag-cx","tag-ux","tag-231","tag-358","tag-343"],"acf":[],"_links":{"self":[{"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/posts\/17703","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/users\/387"}],"replies":[{"embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/comments?post=17703"}],"version-history":[{"count":0,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/posts\/17703\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/media\/17706"}],"wp:attachment":[{"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/media?parent=17703"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/categories?post=17703"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/tags?post=17703"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}