{"id":17692,"date":"2022-10-09T16:55:23","date_gmt":"2022-10-09T14:55:23","guid":{"rendered":"https:\/\/uxwritingar.com\/staging\/?p=17692"},"modified":"2025-08-14T13:19:59","modified_gmt":"2025-08-14T10:19:59","slug":"%d8%b9%d8%a7%d8%af%d8%a7%d8%aa-%d8%a7%d9%84%d9%82%d8%b1%d8%a7%d8%a1%d8%a9-%d8%a7%d9%84%d8%a5%d9%84%d9%83%d8%aa%d8%b1%d9%88%d9%86%d9%8a%d8%a9-%d9%88%d9%81%d9%82%d8%a7%d9%8b-%d9%84%d8%af%d8%b1%d8%a7","status":"publish","type":"post","link":"https:\/\/uxwritingar.com\/staging\/content-design\/17692\/","title":{"rendered":"\u0639\u0627\u062f\u0627\u062a \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0648\u0641\u0642\u0627\u064b \u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0633\u0627\u0628\u0642\u0629 \u0648\u062d\u062f\u064a\u062b\u0629"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u0639\u0627\u062f\u0627\u062a \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629\u060c \u0628\u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u062a\u0637\u0648\u0631 \u0627\u0644\u062a\u0635\u0645\u064a\u0645\u0627\u062a \u0639\u0628\u0631 \u0627\u0644\u0633\u0646\u0648\u0627\u062a \u0627\u0644\u064013 \u0627\u0644\u0645\u0627\u0636\u064a\u0629\u060c \u0645\u0627 \u0632\u0627\u0644\u062a \u0627\u0644\u0633\u0644\u0648\u0643\u064a\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0641\u064a\u0647\u0627 \u062b\u0627\u0628\u062a\u0629 \u0648\u0641\u0642\u0627\u064b \u0644\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0627\u0644\u0623\u062e\u064a\u0631\u0629.<\/span><\/p>\n<h2><span style=\"font-size: 20px;\"><b>\u0645\u0647\u0645\u0627 \u062a\u063a\u064a\u0631\u062a \u0627\u0644\u0623\u0634\u064a\u0627\u0621\u061b \u062a\u0628\u0642\u0649 \u0627\u0644\u0633\u0644\u0648\u0643\u064a\u0627\u062a \u0631\u0627\u0633\u062e\u0629<\/b><\/span><\/h2>\n<p><span style=\"font-size: 16px; font-weight: 400;\">\u0625\u0630\u0627 \u0646\u0638\u0631\u0646\u0627 \u0641\u064a \u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u062e\u0645\u0633 \u0627\u0644\u062a\u064a \u0623\u062c\u0631\u064a\u062a \u0639\u0644\u0649 \u0639\u0645\u0644\u064a\u0629 \u062a\u062a\u0628\u0639 \u0627\u0644\u0639\u064a\u0646 (eye tracking) \u0639\u0644\u0649 \u0645\u062f\u0649 15 \u0639\u0627\u0645\u060c \u064a\u0645\u0643\u0646\u0646\u0627 \u0645\u0644\u0627\u062d\u0638\u0629 \u0627\u0644\u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u0637\u0631\u0623\u062a \u0639\u0644\u0649 \u0633\u0644\u0648\u0643\u064a\u0627\u062a \u0639\u0627\u062f\u0629 \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0644\u062f\u0649 \u0627\u0644\u0623\u0634\u062e\u0627\u0635.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0645\u0646\u0630 \u0627\u0644\u0639\u0627\u0645 1997 \u0648\u0646\u062d\u0646 \u0646\u0642\u0648\u0644 \u0628\u0623\u0646 \u0627\u0644\u0646\u0627\u0633 \u0644\u0627 \u062a\u0623\u062e\u0630 \u0627\u0644\u0643\u0644\u0627\u0645 \u0628\u062d\u0631\u0641\u064a\u062a\u0647 \u0648\u0644\u0627 \u064a\u0642\u0631\u0624\u0648\u0646 \u0643\u0644 \u0627\u0644\u0643\u0644\u0645\u0627\u062a. \u0644\u0643\u0646 \u0623\u0639\u064a\u0646\u0647\u0645 \u062a\u0623\u062e\u0630 \u0644\u0645\u062d\u0629 \u0639\u0627\u0645\u0629 \u0639\u0646 \u0627\u0644\u0634\u0643\u0644 \u0627\u0644\u0639\u0627\u0645 \u0644\u0644\u0645\u062d\u062a\u0648\u0649. \u0634\u0631\u062d\u0646\u0627 \u0647\u0630\u0647 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0636\u0645\u0646 \u0645\u0642\u0627\u0644 \u0633\u0627\u0628\u0642 \u0628\u0639\u0646\u0648\u0627\u0646 \u0639\u0644\u0645 \u0646\u0641\u0633 \u0627\u0644\u0635\u0645\u064a\u0645 \u0628\u062c\u0632\u0626\u064a\u0647 <\/span><a href=\"https:\/\/uxwritingar.com\/staging\/user-interface\/17631\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u0627\u0644\u0623\u0648\u0644<\/span><\/a><span style=\"font-weight: 400;\">\/<\/span><a href=\"https:\/\/uxwritingar.com\/staging\/user-experience\/17654\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u0627\u0644\u062b\u0627\u0646\u064a<\/span><\/a><span style=\"font-weight: 400;\">. \u062d\u064a\u062b \u062a\u0643\u0644\u0645\u0646\u0627 \u0641\u064a\u0647 \u0639\u0646 \u0643\u064a\u0641\u064a\u0629 \u062a\u0644\u0642\u064a \u0627\u0644\u0628\u0634\u0631 \u0644\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0645\u0639\u0631\u0648\u0636 \u0623\u0645\u0627\u0645\u0647\u0645.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u062a\u0639\u062f \u0647\u0630\u0647 \u0625\u062d\u062f\u0649 \u0627\u0644\u062d\u0642\u0627\u0626\u0642 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0633\u0644\u0648\u0643 \u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a. \u0645\u0627 \u0632\u0627\u0644\u062a \u0646\u0641\u0633 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0628\u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u062b\u0627\u0628\u062a\u0629 \u0645\u0646\u0630 23 \u0639\u0627\u0645\u0627\u064b. <\/span><span style=\"font-weight: 400;\">\u0647\u0643\u0630\u0627 \u0646\u0633\u062a\u0646\u062a\u062c\u061b \u0623\u0646 \u0644\u062a\u0644\u0643 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0622\u062b\u0627\u0631 \u0639\u0644\u0649 \u0643\u064a\u0641\u064a\u0629 \u0625\u0646\u0634\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0631\u0642\u0645\u064a.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0627\u0644\u062a\u062d\u0648\u0644\u0627\u062a \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0629 \u0627\u0644\u0647\u0627\u0626\u0644\u0629 \u0627\u0644\u062a\u064a \u063a\u064a\u0631\u062a \u0645\u0646 \u0628\u0639\u0636 \u0627\u0644\u0633\u0644\u0648\u0643\u064a\u0627\u062a \u0627\u0644\u0628\u0634\u0631\u064a\u0629\u061b \u0625\u0644\u0627 \u0623\u0646 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u062a\u062f\u0648\u0631 \u062d\u0648\u0644 \u0639\u0627\u062f\u0627\u062a \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629\u060c \u0648\u0627\u0644\u062a\u064a \u0628\u0642\u064a\u062a \u062b\u0627\u0628\u062a\u0629 \u062d\u062a\u0649 \u0628\u0639\u062f \u0645\u0631\u0648\u0631 20 \u0639\u0627\u0645\u0627\u064b. \u0644\u0623\u0646\u0647\u0627 \u0645\u0646 \u0627\u0644\u0623\u0633\u0627\u0633 \u062a\u0633\u062a\u0646\u062f \u0625\u0644\u0649 \u0627\u0644\u0633\u0644\u0648\u0643 \u0627\u0644\u0628\u0634\u0631\u064a \u0627\u0644\u0628\u062f\u0627\u0626\u064a.<\/span><\/p>\n<h2><span style=\"font-size: 20px;\"><b>\u0645\u0646\u0647\u062c\u064a\u0629 \u062a\u0639\u0642\u0651\u0628 \u0627\u0644\u0639\u064a\u0646 (Eye tracking)<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0647\u064a \u0646\u0648\u0639 \u0645\u0646 \u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u0648\u0627\u062c\u0647\u0627\u062a \u0627\u0644\u0645\u0639\u062f\u0629 \u0644\u063a\u0631\u0636 \u062a\u0639\u0642\u0628 \u0643\u064a\u0641\u064a\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0644\u0628\u0635\u0631\u0647\u0645\u060c \u0648\u062a\u0623\u062a\u064a \u0623\u0647\u0645\u064a\u0629 \u0647\u0630\u0647 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u062a\u0635\u0627\u0645\u064a\u0645 \u0627\u0644\u0645\u0631\u0626\u064a\u0629 \u0644\u062a\u0637\u0648\u064a\u0631\u0647\u0627 \u0623\u0643\u062b\u0631.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u062a\u0639\u062f\u062f\u062a \u0645\u0647\u0627\u0645\u0647\u0627 \u0644\u062a\u0634\u0645\u0644 \u062f\u0631\u0627\u0633\u0629 \u0633\u0644\u0648\u0643 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0648\u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u0641\u0636\u0651\u0644\u0648\u0646 \u0642\u0631\u0627\u0621\u062a\u0647 \u0639\u0644\u0649 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a. \u0645\u0639\u0638\u0645 \u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0646\u0627\u0642\u0634\u062a \u0646\u0648\u0639\u064a\u0646 \u0645\u0646 \u0627\u0644\u062a\u0639\u0642\u0628 \u0627\u0644\u0628\u0635\u0631\u064a \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u060c \u0647\u0645\u0627 \u0627\u0644\u0643\u0645\u064a \u0648\u0627\u0644\u0646\u0648\u0639\u064a:<\/span><\/p>\n<ul>\n<li><b>\u0627\u0644\u0645\u0631\u0627\u0642\u0628\u0629 \u0627\u0644\u0643\u0645\u064a\u0629: <\/b><span style=\"font-weight: 400;\">\u0647\u0646\u0627 \u064a\u062f\u0631\u0633 \u0627\u0644\u0628\u0627\u062d\u062b\u0648\u0646 \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0634\u0627\u0647\u062f\u0629 \u0639\u0628\u0631 \u062f\u0631\u0627\u0633\u0629 \u0633\u0644\u0648\u0643 \u0639\u062f\u062f \u0643\u0628\u064a\u0631 \u0645\u0646 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u064a\u0646\u060c \u062a\u0634\u0645\u0644 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0637\u0631\u0642 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0629 \u0623\u062b\u0646\u0627\u0621 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0639\u0646\u0635\u0631 \u0645\u062d\u062f\u062f \u0645\u0646 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0647\u0627\u0645\u0629 \u0627\u0644\u0645\u0648\u062c\u0648\u062f\u0629 \u0639\u0644\u0649 \u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645. \u0634\u0645\u0644\u062a \u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u062e\u0631\u0627\u0626\u0637 \u0627\u0644\u062d\u0631\u0627\u0631\u064a\u0629 (heatmaps) \u0648\u0642\u064a\u0627\u0633 \u0627\u0644\u0646\u0638\u0631\u0629 (gaze metrics).<\/span><\/li>\n<li><b>\u0627\u0644\u0645\u0631\u0627\u0642\u0628\u0629 \u0627\u0644\u0646\u0648\u0639\u064a\u0629: <\/b><span style=\"font-weight: 400;\">\u0647\u0646\u0627 \u064a\u062f\u0631\u0633 \u0627\u0644\u0628\u0627\u062d\u062b\u0648\u0646 \u0633\u0644\u0648\u0643\u064a\u0627\u062a \u0627\u0644\u0645\u0634\u0627\u0647\u062f\u0629 \u062d\u0633\u0628 \u0627\u0647\u062a\u0645\u0627\u0645 \u0627\u0644\u0623\u0641\u0631\u0627\u062f. \u0623\u064a \u0643\u0644 \u0634\u062e\u0635 \u062d\u0633\u0628 \u0645\u062c\u0627\u0644 \u0639\u0645\u0644\u0647 \u0623\u0648 \u062f\u0631\u0627\u0633\u062a\u0647. \u0645\u0646 \u062e\u0644\u0627\u0644 \u062f\u0631\u0627\u0633\u0627\u062a \u062e\u0627\u0635\u0629 \u0644\u062a\u062a\u0628\u0639 \u0627\u0644\u0639\u064a\u0646 \u0645\u0646\u0647\u0627 \u0645\u062e\u0637\u0637\u0627\u062a \u0627\u0644\u0645\u0631\u0627\u0642\u0628\u0629 (gazeplote) \u0648\u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0646\u0638\u0631\u0629 (gaze replays).<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0647\u0630\u0647 \u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u062a\u064a \u0627\u0645\u062a\u062f\u062a \u0639\u0644\u0649 \u0645\u062f\u0649 13 \u0639\u0627\u0645\u060c \u0648\u0641\u0642\u0627\u064b \u0644\u0640\u0645\u0648\u0642\u0639 <\/span><a href=\"https:\/\/www.nngroup.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">nngroube <\/span><\/a><span style=\"font-weight: 400;\">\u062c\u0627\u0621\u062a \u0646\u062a\u064a\u062c\u0629 \u0644\u0645\u0631\u0627\u0642\u0628\u0629 \u0623\u0643\u062b\u0631 \u0645\u0646 500 \u0645\u0634\u0627\u0631\u0643 \u0648\u0623\u0643\u062b\u0631 \u0645\u0646 750 \u0633\u0627\u0639\u0629 \u0645\u064f\u062a\u0627\u0628\u0639\u0629.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0623\u0641\u0636\u062a \u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u0633\u0627\u0628\u0642\u0629 \u0645\u0646 \u0639\u0627\u0645\u064a (2006-2013) \u0625\u0644\u0649 \u0623\u0646 \u0639\u0627\u062f\u0627\u062a \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0644\u0645 \u062a\u062a\u063a\u064a\u0631 \u0628\u0634\u0643\u0644 \u062c\u0630\u0631\u064a. \u0623\u0645\u0627 \u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u062d\u062f\u064a\u062b\u0629 \u0627\u0644\u062a\u064a \u0623\u064f\u062c\u0631\u064a\u062a \u0639\u0627\u0645\u064a (2016-2019) \u0628\u0645\u0646\u0637\u0642\u062a\u064a\u0646 \u062c\u063a\u0631\u0627\u0641\u064a\u062a\u064a\u0646 \u0645\u062e\u062a\u064e\u0644\u0641\u064e\u062a\u064e\u064a\u0646\u061b \u0634\u0645\u0644\u062a \u0627\u0644\u0648\u0644\u0627\u064a\u0627\u062a \u0627\u0644\u0645\u062a\u062d\u062f\u0629 \u0628\u0645\u0639\u062f\u0644 (46 \u0645\u0634\u0627\u0631\u0643\u0627\u064b) \u0648\u0643\u0627\u0644\u064a\u0641\u0648\u0631\u0646\u064a\u0627 \u0628\u0645\u0639\u062f\u0644 (105 \u0645\u0634\u0627\u0631\u0643\u0627\u064b).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0643\u0627\u0646 \u0627\u0644\u0647\u062f\u0641 \u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0645\u0639\u0631\u0641\u0629 \u0637\u0631\u064a\u0642\u0629 \u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0646\u0627\u0633 \u0644\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0631\u0642\u0645\u064a\u061b \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0644\u062c\u0645\u0639 \u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0646 \u0623\u064e\u062c\u0644 \u0623\u0628\u062d\u0627\u062b \u0623\u064f\u062e\u0631\u0649 \u062a\u062a\u0636\u0645\u0646 \u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0636\u0645\u0646 \u0627\u0644\u0645\u064f\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629 (Low-signifier interface) \u0639\u0644\u0649 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0623\u0648 \u0637\u0631\u064a\u0642\u0629 \u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0645\u064f\u0633\u062a\u062e\u062f\u0645 \u0645\u0639 \u0647\u0630\u0647 \u0627\u0644\u0639\u0646\u0627\u0635\u0631.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0623\u0645\u0627 \u0641\u064a \u0639\u0627\u0645 2019\u060c \u062a\u0648\u0633\u0639\u062a \u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u0645\u0631\u0627\u0642\u0628\u0629 \u0644\u062c\u0645\u0639 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0625\u0635\u062f\u0627\u0631 \u0627\u0644\u062d\u062f\u064a\u062b\u060c \u062d\u064a\u062b \u062a\u0645 \u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0641\u064a \u0645\u0646\u0637\u0642\u062a\u064a\u0646 \u0645\u064f\u062e\u062a\u0644\u0641\u062a\u064a\u0646\u061b \u0627\u0644\u0648\u0644\u0627\u064a\u0627\u062a \u0627\u0644\u0645\u062a\u062d\u062f\u0629 \u0628\u0645\u0639\u062f\u0644 (48 \u0645\u0634\u0627\u0631\u0643\u0627\u064b) \u0648\u0627\u0644\u0635\u064a\u0646 \u0628\u0645\u0639\u062f\u0644 (12 \u0645\u0634\u0627\u0631\u0643\u0627\u064b).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0627\u0644\u062c\u062f\u064a\u0631 \u0628\u0627\u0644\u0630\u0643\u0631 \u0623\u0646 \u0623\u0646\u0645\u0627\u0637 \u0627\u0644\u0633\u0644\u0648\u0643 \u0627\u0644\u0628\u0634\u0631\u064a \u0645\u062a\u0634\u0627\u0628\u0647\u0629 \u062c\u062f\u0627\u064b \u0631\u063a\u0645 \u0627\u062e\u062a\u0644\u0627\u0641 \u0627\u0644\u0644\u063a\u0627\u062a \u0648\u0627\u0644\u062b\u0642\u0627\u0641\u0627\u062a\u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0633\u0644\u0648\u0643 \u0648\u0623\u0646\u0645\u0627\u0637 \u0648\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u0642\u0631\u0627\u0621\u0629\u060c \u0644\u0623\u0646\u0647\u0627 \u0641\u064a \u0627\u0644\u0623\u0633\u0627\u0633 \u062a\u0633\u062a\u0646\u062f \u0625\u0644\u0649 \u0627\u0644\u0633\u0644\u0648\u0643 \u0627\u0644\u0628\u0634\u0631\u064a \u0627\u0644\u0628\u062f\u0627\u0626\u064a.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u062a\u0638\u0647\u0631 \u0627\u0644\u0627\u062e\u062a\u0644\u0627\u0641\u0627\u062a \u0627\u0644\u062b\u0642\u0627\u0641\u064a\u0629 \u0639\u0646\u062f \u0645\u0642\u0627\u0631\u0646\u0629 \u0627\u0644\u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u0623\u0645\u0631\u064a\u0643\u064a\u0629 \u0623\u0648 \u0627\u0644\u0623\u0648\u0631\u0648\u0628\u064a\u0629 \u0628\u0627\u0644\u062b\u0642\u0627\u0641\u0627\u062a \u0627\u0644\u0622\u0633\u064a\u0648\u064a\u0629. <\/span><span style=\"font-weight: 400;\">\u0644\u0630\u0627 \u062c\u0627\u0621 \u0627\u0644\u0647\u062f\u0641 \u0645\u0646 \u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0645\u0631\u0627\u0642\u0628\u0629 \u0627\u0644\u0646\u0648\u0639\u064a\u0629 \u0641\u064a \u0628\u0643\u064a\u0646 \u0644\u062a\u062d\u062f\u064a\u062f \u0646\u0648\u0639\u064a\u0629 \u0627\u0644\u0627\u062e\u062a\u0644\u0627\u0641\u0627\u062a \u0627\u0644\u062b\u0642\u0627\u0641\u064a\u0629 \u0625\u0646 \u0648\u062c\u062f\u062a \u0644\u0645\u0639\u0627\u0644\u062c\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649.<\/span><\/p>\n<h2><span style=\"font-size: 20px;\"><b>\u0623\u0633\u0628\u0627\u0628 \u0627\u0644\u062a\u063a\u064a\u0631 \u0627\u0644\u0637\u0641\u064a\u0641 \u0641\u064a \u0639\u0627\u062f\u0627\u062a \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629<\/b><\/span><\/h2>\n<p>\u0647\u0646\u0627\u0643 \u0633\u0628\u0628\u064a\u0646 \u0631\u0626\u064a\u0633\u064a\u064a\u0646:<\/p>\n<h3><span style=\"font-size: 16px;\"><b>\u0627\u0644\u062a\u062e\u0637\u064a\u0637\u0627\u062a \u0648\u0627\u0644\u0623\u0646\u0645\u0627\u0637 \u0627\u0644\u062c\u062f\u064a\u062f\u0629<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u062a\u063a\u064a\u0631\u062a \u0627\u0644\u0637\u0631\u0642 \u0628\u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0645\u0646\u0630 \u0639\u0627\u0645 2006\u060c \u064a\u0631\u062c\u0639 \u0630\u0644\u0643 \u0644\u062a\u0637\u0648\u0631 \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0648\u0645\u0631\u0648\u0646\u0629 \u0637\u0631\u064a\u0642\u0629 \u0639\u0631\u0636 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0636\u0645\u0646 \u0627\u0644\u062a\u0635\u0627\u0645\u064a\u0645\u061b \u0643\u0645\u0627 \u064a\u0624\u062f\u064a \u0634\u0643\u0644 \u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u062d\u062c\u0645 \u0627\u0644\u062c\u0647\u0627\u0632 \u062f\u0648\u0631\u0627\u064b \u0628\u0630\u0644\u0643.<\/span><\/p>\n<p><b>\u0645\u062b\u0644\u0627\u064b\u060c <\/b><span style=\"font-weight: 400;\">\u0623\u0648\u0635\u062a \u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u0633\u0627\u0628\u0642\u0629 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 (liquid layout) \u0628\u062f\u0644\u0627\u064b \u0645\u0646 (fixed layout) \u0641\u064a \u0627\u0644\u0646\u0635\u060c \u0643\u0627\u0646\u062a \u0647\u0630\u0647 \u0627\u0644\u062a\u0648\u0635\u064a\u0629 \u0645\u0641\u064a\u062f\u0629 \u0633\u0627\u0628\u0642\u0627\u064b\u061b \u0644\u0643\u0646 \u062a\u064e\u0637\u0651\u0648\u0631 \u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0623\u062f\u062a \u0625\u0644\u0649 \u0628\u0639\u0636 \u0627\u0644\u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0627\u0644\u0634\u0627\u0645\u0644\u0629. \u0628\u062d\u064a\u062b \u0644\u0645 \u062a\u0639\u062f \u0647\u0630\u0647 \u0627\u0644\u062a\u0648\u0635\u064a\u0627\u062a \u0645\u0641\u064a\u062f\u0629 \u0628\u0639\u062f \u0627\u0644\u0622\u0646.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0623\u062f\u0649 \u062a\u064e\u0637\u0651\u0648\u0631 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0645\u0633\u062d \u0627\u0644\u0628\u0635\u0631\u064a \u0625\u0644\u0649 \u0627\u0646\u062a\u0634\u0627\u0631 \u0637\u0631\u0642 \u0639\u062f\u0651\u0629 \u0644\u0639\u0631\u0636 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0643\u0627\u0644\u062c\u062f\u0627\u0648\u0644 \u0648\u0627\u0644\u062a\u062e\u0637\u064a\u0637\u0627\u062a \u0627\u0644\u0645\u062a\u0639\u0631\u062c\u0629 (zigzag) \u0627\u0644\u062a\u064a \u062a\u0639\u0631\u0636 \u0627\u0644\u0635\u0648\u0631 \u0648\u0627\u0644\u0646\u0635 \u0628\u0634\u0643\u0644 \u0645\u062a\u0646\u0627\u0648\u0628 \u0639\u0644\u0649 \u062c\u0647\u062a\u064a \u0627\u0644\u0635\u0641\u062d\u0629.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0623\u0645\u0627 \u0627\u0644\u0635\u0641\u062d\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062d\u062a\u0648\u064a \u0639\u0644\u0649 \u0639\u0646\u0627\u0635\u0631 \u0645\u062d\u062a\u0648\u0649 \u0645\u0645\u064a\u0632\u060c \u064a\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0641\u064a\u0647 \u0637\u0631\u064a\u0642\u0629 \u062a\u0634\u0628\u0647 \u062c\u0632\u0627\u0632\u0629 \u0627\u0644\u0639\u0634\u0628\u060c \u0623\u064a \u0623\u0646\u0647\u0645 \u064a\u0628\u062f\u0624\u0648\u0646 \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0645\u0646 \u0627\u0644\u062c\u0647\u0629 \u0627\u0644\u0639\u0644\u0648\u064a\u0629 \u0627\u0644\u064a\u0633\u0631\u0649\u060c \u062b\u0645 \u064a\u0646\u062a\u0642\u0644\u0648\u0646 \u0625\u0644\u0649 \u0627\u0644\u064a\u0645\u064a\u0646 \u062d\u062a\u0649 \u0646\u0647\u0627\u064a\u0629 \u0627\u0644\u0633\u0637\u0631\u060c \u0645\u0646 \u0628\u0639\u062f\u0647\u0627 \u064a\u0646\u062a\u0642\u0644\u0648\u0646 \u0625\u0644\u0649 \u0627\u0644\u0633\u0637\u0631 \u0627\u0644\u062a\u0627\u0644\u064a \u0648\u0628\u0639\u062f\u0647\u0627 \u0625\u0644\u0649 \u0627\u0644\u064a\u0633\u0627\u0631 \u062d\u062a\u0649 \u0646\u0647\u0627\u064a\u0629 \u0627\u0644\u0633\u0637\u0631.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0627\u0633\u0645 \u0647\u0630\u0647 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0645\u0633\u062a\u0648\u062d\u0649 \u0645\u0646 \u0622\u0644\u0629 \u0642\u0635\u0627\u0635\u0629 \u0627\u0644\u0639\u0634\u0628 \u0627\u0644\u062a\u064a \u062a\u0639\u0645\u0644 \u0628\u0634\u0643\u0644 \u0645\u0646\u0647\u062c\u064a\u060c \u0630\u0647\u0627\u0628\u0627\u064b \u0648\u0625\u064a\u0627\u0628\u0627\u064b \u0639\u0628\u0631 \u0627\u0644\u062d\u0642\u0644 \u0628\u0634\u0643\u0644 \u0645\u0639\u0627\u0643\u0633 \u0643\u0644 \u0645\u0631\u0629.<\/span><\/p>\n<figure id=\"attachment_17694\" aria-describedby=\"caption-attachment-17694\" style=\"width: 400px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-17694 size-full\" src=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/10\/\u0627\u0644\u0635\u0648\u0631\u0629-\u0627\u0644\u0623\u0648\u0644\u0649-200-\u00d7-320-px-200-\u00d7-250-px.png\" alt=\"\u0639\u0627\u062f\u0627\u062a \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629\" width=\"400\" height=\"500\" srcset=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/10\/\u0627\u0644\u0635\u0648\u0631\u0629-\u0627\u0644\u0623\u0648\u0644\u0649-200-\u00d7-320-px-200-\u00d7-250-px.png 400w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/10\/\u0627\u0644\u0635\u0648\u0631\u0629-\u0627\u0644\u0623\u0648\u0644\u0649-200-\u00d7-320-px-200-\u00d7-250-px-240x300.png 240w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><figcaption id=\"caption-attachment-17694\" class=\"wp-caption-text\">\u0639\u0627\u062f\u0627\u062a \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0637\u0631\u064a\u0642\u0629 \u062c\u0632\u0627\u0632\u0629 \u0627\u0644\u0639\u0634\u0628<\/figcaption><\/figure>\n<h3><span style=\"font-size: 16px;\">\u0627\u0644\u062a\u0639\u0642\u064a\u062f \u0641\u064a \u0635\u0641\u062d\u0627\u062a \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0628\u062d\u062b<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u0643\u0627\u0646 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0633\u0627\u0628\u0642\u0627\u064b \u064a\u0642\u0631\u0624\u0648\u0646 \u0646\u062a\u0627\u0626\u062c \u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0628\u062d\u062b (SERPs)\u00a0 \u0628\u0634\u0643\u0644 \u0623\u0641\u0642\u064a \u0623\u0642\u0644. \u064a\u0639\u0648\u062f \u0647\u0630\u0627 \u0627\u0644\u0623\u0645\u0631 \u0625\u0644\u0649 \u062a\u0637\u0648\u0631 \u0645\u064a\u0632\u0627\u062a \u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0627\u062a Google \u0648\u062a\u0637\u0651\u0648\u0631 \u0637\u0631\u064a\u0642\u0629 \u0639\u0631\u0636 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0628\u062d\u062b \u0644\u062f\u0649 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0645\u062b\u0644 bing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a \u0648\u0627\u0644\u0628\u0631\u0645\u062c\u064a \u0627\u0644\u062f\u0627\u0626\u0645 \u0641\u064a \u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0627\u062a \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0628\u0637\u0631\u064a\u0642\u0629 \u0639\u0631\u0636 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u063a\u0631\u0628\u0644\u062a\u0647 \u0644\u064a\u062a\u0646\u0627\u0633\u0628 \u0645\u0639 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645. \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0627\u0644\u062a\u0646\u0648\u0639 \u0628\u0639\u0631\u0636 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0644\u064a\u0623\u062e\u0630 \u0643\u0644 \u0634\u062e\u0635 \u0637\u0631\u064a\u0642\u062a\u0647 \u0627\u0644\u0645\u0641\u0636\u0644\u0629 \u0641\u064a \u0627\u0644\u0628\u062d\u062b. \u062c\u0639\u0644\u062a \u0639\u0627\u062f\u0627\u062a \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0639\u0646\u062f \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0645\u062a\u0646\u0648\u0639\u0629 \u0648\u0644\u064a\u0633\u062a \u0639\u0644\u0649 \u0633\u0648\u064a\u0629 \u0648\u0627\u062d\u062f\u0629 \u0639\u0646\u062f \u0627\u0644\u062c\u0645\u064a\u0639. \u062d\u064a\u062b \u0623\u0635\u0628\u062d \u0645\u0639\u0638\u0645 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u064a\u0644\u0642\u0648\u0646 \u0646\u0638\u0631\u0629 \u062e\u0627\u0637\u0641\u0629 \u0639\u0644\u0649 \u0627\u0644\u0648\u0627\u062c\u0647\u0629 \u0628\u0634\u0643\u0644 \u0639\u0627\u0645 \u0648\u0645\u0646 \u062b\u0645 \u064a\u064f\u0631\u0643\u0632\u0648\u0646 \u0639\u0644\u0649 \u0645\u0627 \u064a\u0633\u062a\u0647\u0648\u064a\u0647\u0645 \u0628\u062f\u0648\u0646 \u0627\u0644\u062d\u0627\u062c\u0629 \u0644\u0642\u0631\u0627\u0621\u0629 \u0643\u0627\u0645\u0644 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u062a\u062f\u0639\u0649 \u0647\u0630\u0647 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 (the pinball pattern).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u0639\u0631\u0636 \u0633\u0627\u0647\u0645\u062a \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0628\u062a\u063a\u064a\u0631 \u0639\u0627\u062f\u0629 \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0639\u0646\u062f \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0648\u0627\u0639\u062a\u0645\u0627\u062f\u0647\u0645 \u0637\u064f\u0631\u0642 \u062c\u062f\u064a\u062f\u0629 \u0644\u0644\u0628\u062d\u062b \u0639\u0646 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a.<\/span><\/p>\n<h4><span style=\"font-size: 16px;\"><b>\u0627\u0644\u0645\u0645\u064a\u0632\u0627\u062a \u0627\u0644\u062a\u064a \u0637\u0631\u062d\u062a\u0647\u0627 \u0639\u0645\u0644\u064a\u0629 \u0646\u062a\u0627\u0626\u062c \u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0628\u062d\u062b (SERPs):<\/b><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0625\u0634\u0627\u0631\u0627\u062a \u0623\u0648 \u0627\u0644\u0645\u0633\u062a\u0637\u064a\u0644\u0627\u062a (signposts): \u062a\u0633\u0627\u0647\u0645 \u0627\u0644\u0635\u0648\u0631 \u0627\u0644\u062a\u0648\u0636\u064a\u062d\u064a\u0629 \u0648\u0639\u0646\u0627\u0635\u0631 \u0625\u062a\u0645\u0627\u0645 \u0627\u0644\u0645\u0647\u0627\u0645 \u0627\u0644\u062a\u064a \u062a\u062a\u0636\u0645\u0646 \u0643\u0644\u0645\u0627\u062a \u0645\u0644\u0641\u062a\u0629 \u0644\u0644\u0627\u0646\u062a\u0628\u0627\u0647 \u062a\u062a\u0639\u0644\u0642 \u0628\u0639\u0645\u0644\u064a\u0629 \u0628\u062d\u062b \u0627\u0644\u0645\u064f\u0633\u062a\u062e\u062f\u0645 \u0644\u062c\u0639\u0644\u0647\u0645 \u064a\u0635\u0644\u0648\u0646 \u0625\u0644\u0649 \u0647\u062f\u0641\u0647\u0645 \u0628\u0633\u0647\u0648\u0644\u0629.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0644\u0641\u062a \u0627\u0646\u062a\u0628\u0627\u0647 \u0627\u0644\u0645\u064f\u0633\u062a\u062e\u062f\u0645: \u062a\u062a\u0645\u062a\u0639 \u0645\u0645\u064a\u0632\u0627\u062a \u0639\u0645\u0644\u064a\u0629 \u0646\u062a\u0627\u0626\u062c \u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0628\u062a\u0646\u0648\u0639 \u0628\u0635\u0631\u064a \u0643\u0628\u064a\u0631 \u0639\u0644\u0649 \u0627\u0644\u0635\u0641\u062d\u0629 \u0644\u062c\u0630\u0628 \u0627\u0646\u062a\u0628\u0627\u0647 \u0627\u0644\u0645\u064f\u0633\u062a\u062e\u062f\u0645 \u0641\u064a \u0623\u0643\u062b\u0631 \u0645\u0646 \u0627\u062a\u062c\u0627\u0647 \u0648\u0647\u0648 \u0627\u0644\u0633\u0628\u0628 \u0627\u0644\u0631\u0626\u064a\u0633\u064a \u0644\u0646\u0645\u0637 \u0627\u0644\u0643\u0631\u0629 \u0648\u0627\u0644\u062f\u0628\u0627\u0628\u064a\u0633.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0637\u0631\u062d \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0628\u0623\u0634\u0643\u0627\u0644 \u0645\u062e\u062a\u0644\u0641\u0629: \u062a\u062a\u0645\u062a\u0639 \u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0627\u062a google \u0628\u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0645\u0648\u0633\u0639\u0629 \u0628\u0623\u0643\u062b\u0631 \u0645\u0646 \u0637\u0631\u064a\u0642\u0629\u060c \u0645\u0645\u0627 \u064a\u062c\u0639\u0644 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u064a\u062e\u062a\u0627\u0631 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062a\u064a \u062a\u0646\u0627\u0633\u0628\u0647 \u0644\u0644\u0628\u062d\u062b \u062f\u0648\u0646 \u0645\u063a\u0627\u062f\u0631\u0629 \u0627\u0644\u0635\u0641\u062d\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u0642\u062f\u064a\u0645 \u0625\u062c\u0627\u0628\u0627\u062a \u0633\u0631\u064a\u0639\u0629: \u063a\u0627\u0644\u0628\u0627\u064b \u0645\u0627 \u062a\u064f\u062c\u064a\u0628 \u0627\u0644\u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0627\u062a \u0628\u0634\u0643\u0644 \u0645\u0628\u0627\u0634\u0631 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0635\u0646\u062f\u0648\u0642 \u062c\u0627\u0646\u0628\u064a \u0639\u0644\u0649 \u0627\u0633\u062a\u0641\u0633\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u064f\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0645\u0646 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0628\u0633\u064a\u0637\u0629\u060c \u062f\u0648\u0646 \u0627\u0644\u062d\u0627\u062c\u0629 \u0644\u0644\u0646\u0642\u0631 \u0639\u0644\u0649 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0628\u062d\u062b \u0644\u0645\u0639\u0631\u0641\u0629 \u0645\u0627 \u064a\u0628\u062d\u062b\u0648\u0646 \u0639\u0646\u0647. \u062a\u0633\u0645\u0649 \u0647\u0630\u0647 \u0627\u0644\u0638\u0627\u0647\u0631\u0629 \u0628\u0640 (good abandonment).<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0623\u0645\u0627 \u0623\u0646\u0645\u0627\u0637 \u0648\u0639\u0627\u062f\u0627\u062a \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0641\u064a \u0627\u0644\u0635\u064a\u0646 \u062a\u062e\u062a\u0644\u0641 \u0642\u0644\u064a\u0644\u0627\u064b \u0639\u0646 \u0646\u0638\u064a\u0631\u062a\u0647\u0627 \u0641\u064a \u0627\u0644\u0648\u0644\u0627\u064a\u0627\u062a \u0627\u0644\u0645\u062a\u062d\u062f\u0629\u060c \u0628\u0633\u0628\u0628 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0628\u062f\u0627\u0626\u0644 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0645\u062b\u0644 \u0645\u062d\u0631\u0643 baidu \u0627\u0644\u0630\u064a \u0644\u0627 \u064a\u0648\u0641\u0631 \u0627\u0644\u0645\u0645\u064a\u0632\u0627\u062a \u0646\u0641\u0633\u0647\u0627 \u0627\u0644\u0645\u0648\u062c\u0648\u062f\u0629 \u0628\u0645\u062d\u0631\u0643 \u0628\u062d\u062b google\u060c \u0641\u0647\u064a \u063a\u064a\u0631 \u062c\u0630\u0627\u0628\u0629 \u0628\u0635\u0631\u064a\u0627\u064b \u0648\u0635\u0648\u0631\u0647\u0627 \u0627\u0644\u0645\u062a\u0636\u0645\u0646\u0629 \u062f\u0627\u062e\u0644 \u0627\u0644\u0635\u0641\u062d\u0627\u062a \u0642\u0644\u064a\u0644\u0629 \u0648\u0635\u063a\u064a\u0631\u0629. \u0648\u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u062c\u0627\u0646\u0628\u064a\u0629 \u0648\u0627\u0644\u0631\u0648\u0627\u0628\u0637 \u062a\u062d\u062a\u0648\u064a \u0639\u0644\u0649 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0642\u0644\u064a\u0644\u0629 \u0648\u0644\u0627 \u062a\u062c\u064a\u0628 \u0639\u0644\u0649 \u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0645\u064f\u0633\u062a\u062e\u062f\u0645.<\/span><\/p>\n<figure id=\"attachment_17695\" aria-describedby=\"caption-attachment-17695\" style=\"width: 400px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-17695 size-full\" src=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/10\/\u0627\u0644\u0635\u0648\u0631\u0629-\u0627\u0644\u062b\u0627\u0646\u064a\u0629-\u0644\u0645\u0642\u0627\u0644-\u0639\u0627\u062f\u0627\u062a-\u0627\u0644\u0642\u0631\u0627\u0621\u0629.png\" alt=\"\u0646\u062a\u0627\u0626\u062c \u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0628\u062d\u062b\" width=\"400\" height=\"500\" srcset=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/10\/\u0627\u0644\u0635\u0648\u0631\u0629-\u0627\u0644\u062b\u0627\u0646\u064a\u0629-\u0644\u0645\u0642\u0627\u0644-\u0639\u0627\u062f\u0627\u062a-\u0627\u0644\u0642\u0631\u0627\u0621\u0629.png 400w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/10\/\u0627\u0644\u0635\u0648\u0631\u0629-\u0627\u0644\u062b\u0627\u0646\u064a\u0629-\u0644\u0645\u0642\u0627\u0644-\u0639\u0627\u062f\u0627\u062a-\u0627\u0644\u0642\u0631\u0627\u0621\u0629-240x300.png 240w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><figcaption id=\"caption-attachment-17695\" class=\"wp-caption-text\">\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0627\u0639\u062a\u0645\u0627\u062f\u0627\u064b \u0639\u0644\u0649 \u0646\u062a\u0627\u0626\u062c \u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0628\u062d\u062b SERBs<\/figcaption><\/figure>\n<p><b>\u0628\u0646\u0627\u0621 \u0639\u0644\u0649 \u0630\u0644\u0643 \u0623\u0638\u0647\u0631\u062a \u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a 3 \u0627\u062e\u062a\u0644\u0627\u0641\u0627\u062a \u0631\u0626\u064a\u0633\u064a\u0629 \u0628\u0637\u0631\u064a\u0642\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0628\u064a\u0646 \u0627\u0644\u0648\u0644\u0627\u064a\u0627\u062a \u0627\u0644\u0645\u062a\u062d\u062f\u0629 \u0648\u0627\u0644\u0635\u064a\u0646:<\/b><\/p>\n<p><b>\u0648\u0647\u064a \u0643\u0627\u0644\u062a\u0627\u0644\u064a:<\/b><\/p>\n<ul>\n<li><b>\u0627\u0644\u062b\u0642\u0627\u0641\u0629: <\/b><span style=\"font-weight: 400;\">\u062d\u064a\u062b \u062a\u0644\u0639\u0628 \u0639\u062f\u062f \u0627\u0644\u0623\u062d\u0631\u0641 \u062f\u0648\u0631\u0627\u064b \u0647\u0627\u0645\u0627\u064b \u0628\u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0628\u062d\u062b \u0648\u0637\u0631\u064a\u0642\u0629 \u0639\u0631\u0636\u0647\u0627<\/span> \u0641<span style=\"font-weight: 400;\">\u0627\u0644\u0623\u062d\u0631\u0641 \u0627\u0644\u0635\u064a\u0646\u064a\u0629 \u0623\u0643\u062b\u0631 \u0628\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0623\u062d\u0631\u0641 \u0627\u0644\u0644\u0627\u062a\u064a\u0646\u064a\u0629.<\/span><\/li>\n<li><b>\u0627\u0644\u0627\u062e\u062a\u0644\u0627\u0641 \u0628\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0648\u0637\u0631\u062d \u0627\u0644\u062e\u062f\u0645\u0627\u062a: <\/b><span style=\"font-weight: 400;\">\u062a\u0645\u064a\u0644 \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0635\u064a\u0646\u064a\u0629 \u0625\u0644\u0649 \u0627\u0644\u062a\u0635\u0645\u064a\u0645\u0627\u062a \u0627\u0644\u0645\u0639\u0642\u062f\u0629 \u0639\u0644\u0649 \u0639\u0643\u0633 \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u063a\u0631\u0628\u064a\u0629.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0645\u0639 \u0623\u062e\u0630 \u0647\u0630\u0647 \u0627\u0644\u0627\u062e\u062a\u0644\u0627\u0641\u0627\u062a \u0628\u0639\u064a\u0646 \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 \u0646\u0631\u0649 \u0623\u0646 \u0639\u0627\u062f\u0629 \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0645\u062a\u0634\u0627\u0628\u0647\u0629 \u0644\u062f\u0649 \u0627\u0644\u0645\u064f\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u062d\u062a\u0649 \u0645\u0639 \u0627\u062e\u062a\u0644\u0627\u0641 \u0627\u0644\u0645\u0646\u0627\u0637\u0642 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a\u0629. \u0644\u0627 \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0647\u0630\u0647 \u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0634\u0627\u0645\u0644\u0629 \u0644\u062c\u0645\u064a\u0639 \u0627\u0644\u0628\u0644\u062f\u0627\u0646 \u0648\u0644\u0627 \u064a\u0645\u0643\u0646\u0646\u0627 \u0627\u0644\u062c\u0632\u0645 \u0628\u0623\u0646 \u0627\u0644\u0633\u0644\u0648\u0643\u064a\u0627\u062a \u0633\u062a\u0643\u0648\u0646 \u0645\u062a\u0645\u0627\u062b\u0644\u0629 \u0639\u0646\u062f \u0627\u0644\u062c\u0645\u064a\u0639. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644 \u0623\u0639\u0637\u062a \u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0639\u0631\u0628\u064a\u0629 \u0646\u0641\u0633 <a href=\"https:\/\/uxwritingar.com\/staging\/ux-writing\/26102\" target=\"_blank\" rel=\"noopener\">\u0627\u0644\u0633\u0644\u0648\u0643\u064a\u0627\u062a \u0644\u062f\u0649 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646<\/a> \u0648\u0644\u0643\u0646 \u0628\u0637\u0631\u064a\u0642\u0629 \u0645\u0639\u0643\u0648\u0633\u0629 \u0648\u064a\u0639\u0648\u062f \u0630\u0644\u0643 \u0628\u0633\u0628\u0628 \u0627\u0644\u0646\u0645\u0637 \u0627\u0644\u0643\u062a\u0627\u0628\u064a \u0644\u0644\u063a\u0629 \u0627\u0644\u0639\u0631\u0628\u064a\u0629 \u0645\u0646 \u0627\u0644\u064a\u0645\u064a\u0646 \u0625\u0644\u0649 \u0627\u0644\u064a\u0633\u0627\u0631.<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><b>\u0623\u0641\u0636\u0644 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u062a\u064a \u064a\u062a\u0636\u0645\u0646\u0647\u0627 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u062c\u064a\u062f<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u0639\u0627\u0626\u062f\u0629 \u0644\u0639\u0627\u0645 2006\u060c \u0627\u0643\u062a\u0633\u0628\u062a 3 \u0623\u0646\u0648\u0627\u0639 \u0645\u0646 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0634\u0639\u0628\u064a\u0629 \u0628\u064a\u0646 \u0627\u0644\u0645\u064f\u0633\u062a\u062e\u062f\u0645\u064a\u0646:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\" aria-checked=\"false\"><span style=\"font-weight: 400;\">\u0627\u0644\u062c\u062f\u0627\u0648\u0644: \u0627\u0644\u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u064a\u0646 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\" aria-checked=\"false\"><span style=\"font-weight: 400;\">\u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0645\u064f\u062a\u0636\u0645\u0646\u0629 (Inline elements): \u062a\u0643\u0648\u0646 \u0645\u0648\u062c\u0648\u062f\u0629 \u0628\u064a\u0646 \u0627\u0644\u0633\u0637\u0648\u0631 \u0648\u062a\u062d\u062a\u0648\u064a \u0639\u0644\u0649 \u0627\u0642\u062a\u0628\u0627\u0633\u0627\u062a (pull quotes) \u0648\u0646\u0648\u0627\u0641\u0630 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0645\u0646\u0628\u062b\u0642\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\" aria-checked=\"false\"><span style=\"font-weight: 400;\">\u0622\u0631\u0627\u0621 \u0627\u0644\u0645\u064f\u0633\u062a\u062e\u062f\u0645\u064a\u0646: \u0643\u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0627\u062a \u0648\u0627\u0644\u0645\u0646\u0634\u0648\u0631\u0627\u062a.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0646\u062a\u064a\u062c\u0629 \u0644\u0630\u0644\u0643 \u0643\u0634\u0641\u062a \u0627\u0644\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0623\u062e\u064a\u0631\u0629 \u0639\u0646 \u0623\u0643\u062b\u0631 \u0627\u0644\u062a\u0641\u0636\u064a\u0644\u0627\u062a \u0648\u0627\u0644\u0633\u0644\u0648\u0643\u064a\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u062a\u062e\u0630\u0647\u0627 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0628\u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644 \u0628\u0627\u0644\u062a\u0632\u0627\u0645\u0646 \u0645\u0639 \u0634\u0639\u0628\u064a\u0629 \u0627\u0644\u0627\u0642\u062a\u0628\u0627\u0633\u0627\u062a \u0627\u0644\u0645\u0646\u0628\u062b\u0642\u0629 \u0648\u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0645\u062a\u0636\u0645\u0646\u0629 \u062a\u0639\u0645\u0644 \u0647\u0630\u0647 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0639\u0644\u0649 \u062a\u0634\u062a\u064a\u062a \u0627\u0644\u0642\u0627\u0631\u0626. \u062d\u064a\u062b \u0628\u062f\u0624\u0648\u0627 \u0628\u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0645\u0642\u0627\u0644\u0627\u062a \u0628\u0634\u0643\u0644 \u062e\u0637\u064a \u0648\u0644\u0643\u0646 \u0639\u0646\u062f \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0642\u062a\u0628\u0627\u0633 \u0645\u0627 \u0623\u0648 \u0646\u0627\u0641\u0630\u0629 \u0625\u0639\u0644\u0627\u0646\u064a\u0629\u060c \u064a\u062a\u0648\u0642\u0641 \u0627\u0644\u0645\u064f\u0634\u0627\u0631\u0643\u0648\u0646 \u0639\u0646 \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0648\u064a\u062a\u0641\u062d\u0635\u0648\u0646 \u0633\u0631\u064a\u0639\u0627\u064b (light scanning) \u0628\u0637\u0631\u064a\u0642\u0629 \u062e\u0627\u0637\u0641\u0629 \u0641\u0648\u0642 \u0627\u0644\u0645\u0643\u0627\u0646 \u0627\u0644\u0630\u064a \u064a\u062d\u062a\u0648\u064a \u0625\u0639\u0644\u0627\u0646 \u0623\u0648 \u0627\u0642\u062a\u0628\u0627\u0633.<\/span><\/p>\n<h2><span style=\"font-size: 20px;\">\u0645\u0627 \u0627\u0644\u0630\u064a \u0628\u0642\u064a \u0631\u0627\u0633\u062e\u0627\u064b \u0641\u064a \u0639\u0627\u062f\u0627\u062a \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629\u061f<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0625\u0646 \u0627\u0644\u0645\u064a\u0644 \u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u0633\u062d \u0627\u0644\u0628\u0635\u0631\u064a \u0644\u0645 \u064a\u062a\u063a\u064a\u0631 \u062d\u064a\u062b \u064a\u064f\u0641\u0636\u0644 \u0627\u0644\u0646\u0627\u0633 \u0623\u062e\u0630 \u0641\u0643\u0631\u0629 \u0634\u0627\u0645\u0644\u0629 \u0639\u0646 \u0634\u0643\u0644 \u0627\u0644\u0646\u0635 \u0642\u0628\u0644 \u0627\u0644\u0628\u062f\u0621 \u0628\u0642\u0631\u0627\u0621\u062a\u0647. \u062d\u062a\u0649 \u0623\u0646\u0647\u0645 \u064a\u0646\u062a\u0642\u0644\u0648\u0646 \u0628\u064a\u0646 \u0627\u0644\u0635\u0641\u062d\u0627\u062a \u0648\u064a\u062a\u062e\u0637\u0648\u0646 \u0628\u0639\u0636 \u0641\u0642\u0631\u0627\u062a \u0627\u0644\u0645\u062d\u062a\u0648\u0649\u060c \u0628\u0639\u062f\u0647\u0627 \u064a\u064f\u0639\u0627\u064a\u0646\u0648\u0646 \u0645\u0627 \u062a\u062e\u0637\u0648\u0647 \u0644\u064a\u0641\u062d\u0635\u0648\u0627 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0630\u064a \u0623\u062e\u0630\u0648\u0627 \u0639\u0646\u0647 \u0644\u0645\u062d\u0629 \u0643\u0627\u0645\u0644\u0629 \u0633\u0627\u0628\u0642\u0627\u064b.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0623\u0646 \u0623\u062e\u0630 \u0641\u0643\u0631\u0629 \u0643\u0627\u0645\u0644\u0629 \u0639\u0646 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u062a\u0639\u062a\u0628\u0631 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0627\u0644\u0645\u064f\u0633\u062a\u062e\u062f\u0645\u0629 \u0644\u0645\u0639\u0627\u0644\u062c\u0629 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0641\u0625\u0646 \u0645\u0642\u062f\u0627\u0631 \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0630\u064a \u064a\u0645\u0636\u064a\u0647 \u0627\u0644\u0645\u064f\u0633\u062a\u062e\u062f\u0645 \u0641\u064a \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u064a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0623\u0631\u0628\u0639 \u0639\u0648\u0627\u0645\u0644 \u0623\u0633\u0627\u0633\u064a\u0629:<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>\u0627\u0644\u062a\u062d\u0641\u064a\u0632: <\/b><span style=\"font-weight: 400;\">\u0645\u0627 \u0645\u062f\u0649 \u0623\u0647\u0645\u064a\u0629 \u0647\u0630\u0647 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0644\u0644\u0645\u064f\u0633\u062a\u062e\u062f\u0645\u061f<\/span><\/li>\n<li aria-level=\"1\"><b>\u0646\u0648\u0639 \u0627\u0644\u0645\u064f\u0647\u0645\u0629 (\u0646\u0648\u0639 \u0627\u0644\u0628\u062d\u062b): <\/b><span style=\"font-weight: 400;\">\u0639\u0646 \u0645\u0627\u0630\u0627 \u064a\u0628\u062d\u062b \u0627\u0644\u0645\u064f\u0633\u062a\u062e\u062f\u0645\u061f \u0647\u0644 \u064a\u0628\u062d\u062b \u0639\u0646 \u062d\u0642\u064a\u0642\u0629 \u0645\u064f\u0639\u064a\u0646\u0629\u060c \u0623\u0648 \u064a\u062a\u0635\u0641\u062d \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u062c\u062f\u064a\u062f\u0629 \u0623\u0648 \u0645\u062b\u064a\u0631\u0629 \u0644\u0644\u0627\u0647\u062a\u0645\u0627\u0645\u060c \u0623\u0648 \u064a\u0628\u062d\u062b \u0639\u0646 \u0645\u0648\u0636\u0648\u0639 \u0645\u062d\u062f\u062f\u061f<\/span><\/li>\n<li aria-level=\"1\"><b>\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u062a\u0631\u0643\u064a\u0632: <\/b><span style=\"font-weight: 400;\">\u0647\u0644 \u064a\u0633\u062a\u062e\u062f\u0645 \u0634\u062e\u0635 \u0643\u0627\u0645\u0644 \u062a\u0631\u0643\u064a\u0632\u0647 \u0623\u0645 \u0644\u0627\u061f<\/span><\/li>\n<li aria-level=\"1\"><b>\u0627\u0644\u062e\u0635\u0627\u0626\u0635 \u0627\u0644\u0634\u062e\u0635\u064a\u0629: <\/b><span style=\"font-weight: 400;\">\u0647\u0644 \u0647\u0648 \u0634\u062e\u0635 \u064a\u0645\u064a\u0644 \u0625\u0644\u0649 \u0623\u062e\u0630 \u0641\u0643\u0631\u0629 \u0639\u0627\u0645\u0629 \u0641\u064a \u0627\u0644\u0628\u062f\u0627\u064a\u0629 \u0623\u0648 \u064a\u0645\u064a\u0644 \u0625\u0644\u0649 \u0623\u062e\u0630 \u0641\u0643\u0631\u0629 \u0639\u0627\u0645\u0629 \u0641\u064a \u062d\u0627\u0644\u0627\u062a \u0645\u062d\u062f\u062f\u0629 \u0641\u0642\u0637\u060c \u0623\u0648 \u0623\u0646\u0647 \u0645\u0646 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 \u064a\u0647\u062a\u0645\u0648\u0646 \u0628\u0627\u0644\u062a\u0641\u0627\u0635\u064a\u0644\u061f<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0647\u0643\u0630\u0627 \u0646\u0633\u062a\u062e\u0644\u0635 \u062f\u0631\u0627\u0633\u062a\u0646\u0627 \u0628\u0645\u0639\u0631\u0641\u0629 \u0623\u0646 \u0627\u0644\u0646\u0627\u0633 \u0644\u0627 \u064a\u0642\u0631\u0624\u0648\u0646 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0628\u0634\u0643\u0644 \u0643\u0627\u0645\u0644 \u0648\u0644\u0643\u0646\u0647\u0645 \u0627\u0646\u062a\u0642\u0627\u0626\u064a\u064a\u0646 \u0644\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0644\u0628\u064a \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647\u0645 \u0641\u0642\u0637. \u064a\u0639\u062a\u0645\u062f \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0642\u0627\u0628\u0644 \u0644\u0644\u0645\u0633\u062d \u0627\u0644\u0628\u0635\u0631\u064a \u0639\u0644\u0649 \u0645\u0627 \u064a\u0644\u064a:<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>\u0637\u0631\u064a\u0642\u0629 \u0648\u0636\u0639 \u0627\u0644\u0639\u0646\u0627\u0648\u064a\u0646.<\/b><\/li>\n<li aria-level=\"1\"><b>\u0639\u0646\u0627\u0648\u064a\u0646 \u0641\u0631\u0639\u064a\u0629: <\/b><span style=\"font-weight: 400;\">\u062a\u0643\u0648\u0646 \u0648\u0627\u0636\u062d\u0629 \u0644\u0645\u0639\u0631\u0641\u0629 \u0623\u0642\u0633\u0627\u0645 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u062a\u0635\u0646\u064a\u0641\u0627\u062a\u0647 \u0645\u0646 \u0623\u062c\u0644 \u0645\u0633\u0627\u0639\u062f\u0629 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0641\u064a \u0627\u0644\u0639\u062b\u0648\u0631 \u0639\u0644\u0649 \u0645\u0627 \u064a\u062b\u064a\u0631 \u0627\u0647\u062a\u0645\u0627\u0645\u0647\u0645 \u0641\u0642\u0637.<\/span><\/li>\n<li aria-level=\"1\"><b>\u0627\u0644\u062a\u062d\u0645\u064a\u0644 \u0627\u0644\u0623\u0645\u0627\u0645\u064a (front-loading): <\/b><span style=\"font-weight: 400;\">\u0623\u064a \u0648\u0636\u0639 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0647\u0627\u0645\u0629 \u0641\u064a \u0645\u0642\u062f\u0645\u0629 \u0627\u0644\u0641\u0642\u0631\u0627\u062a \u0648\u0627\u0644\u0639\u0646\u0627\u0648\u064a\u0646 \u0627\u0644\u0641\u0631\u0639\u064a\u0629 \u0644\u062a\u0633\u0647\u064a\u0644 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0645\u0633\u062d \u0627\u0644\u0628\u0635\u0631\u064a.<\/span><\/li>\n<li aria-level=\"1\"><b>\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u062a\u0646\u0633\u064a\u0642: <\/b><span style=\"font-weight: 400;\">\u0645\u062b\u0644 \u0627\u0644\u0642\u0648\u0627\u0626\u0645 \u0627\u0644\u0646\u0642\u0637\u064a\u0629 \u0623\u0648 \u0627\u0644\u0646\u0635 \u0627\u0644\u063a\u0627\u0645\u0642 \u0644\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0645\u0647\u0645\u0629 \u0644\u0644\u0633\u0645\u0627\u062d \u0644\u0644\u0639\u064a\u0646 \u0628\u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0623\u0643\u062b\u0631 \u0623\u0647\u0645\u064a\u0629.<\/span><\/li>\n<li aria-level=\"1\"><b>\u0623\u0633\u0644\u0648\u0628 \u0627\u0644\u0643\u062a\u0627\u0628\u0629: <\/b><span style=\"font-weight: 400;\">\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u0633\u0644\u0648\u0628 \u0628\u0633\u064a\u0637 \u0648\u0633\u0647\u0644 \u0648\u0645\u0641\u0647\u0648\u0645 \u0644\u064a\u0643\u0648\u0646 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0642\u0635\u064a\u0631 \u0648\u0648\u0627\u0636\u062d.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-size: 16px;\"><b>\u0628\u0639\u0636 \u0623\u0646\u0645\u0627\u0637 \u0627\u0644\u0645\u0633\u062d \u0627\u0644\u0628\u0635\u0631\u064a<\/b><\/span><\/h3>\n<ul>\n<li><b>\u0646\u0645\u0637 \u0625\u0641 (<\/b><b>F-pattern).<\/b><\/li>\n<li><b>\u0646\u0645\u0637 \u0627\u0644\u0637\u0628\u0642\u0627\u062a (<\/b><b>Layer cake pattern).<\/b><\/li>\n<li><b>\u0627\u0644\u0646\u0645\u0637 \u0627\u0644\u0645\u0631\u0642\u0637 (<\/b><b>Spotted pattern).<\/b><\/li>\n<li><b>\u0627\u0644\u0646\u0645\u0637 \u0627\u0644\u0645\u064f\u0644\u062a\u0632\u0645 (<\/b><b>Commitment pattern).<\/b><\/li>\n<li><b>\u0646\u0645\u0637 \u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0629 \u0627\u0644\u0634\u0627\u0645\u0644\u0629 (<\/b><b>Exhaustive review pattern).<\/b><\/li>\n<li><b>\u0646\u0645\u0637 \u0627\u0644\u062a\u062c\u0627\u0648\u0632 (<\/b><b>Bypassing pattern).<\/b><\/li>\n<li><b>\u0627\u0644\u0646\u0645\u0637 \u0627\u0644\u0645\u064f\u062a\u0639\u0631\u062c (<\/b><b>Zigzag pattern).<\/b><\/li>\n<li><b>\u0627\u0644\u0646\u0645\u0637 \u0627\u0644\u0645\u064f\u062a\u0633\u0644\u0633\u0644 (<\/b><b>Sequential pattern).<\/b><\/li>\n<li><b>\u0627\u0644\u0627\u0643\u062a\u0641\u0627\u0621 \u0628\u0646\u062a\u064a\u062c\u0629 \u0648\u0627\u062d\u062f\u0629 \u0639\u0644\u0649 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0628\u062d\u062b (<\/b><b>Love-at-first-sight pattern).<\/b><\/li>\n<\/ul>\n<h2><span style=\"font-size: 20px;\"><b>\u0627\u0644\u0645\u0628\u0627\u062f\u0626 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0627\u0644\u0631\u0627\u0633\u062e\u0629 \u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0633\u0644\u0648\u0643 \u0627\u0644\u0628\u0634\u0631\u064a<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0646\u062a\u064a\u062c\u0629 \u0644\u0644\u062f\u0631\u0627\u0633\u0627\u062a\u061b \u0623\u062b\u0628\u062a\u062a \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u062b\u0628\u0627\u062a \u0627\u0644\u0633\u0644\u0648\u0643 \u0627\u0644\u0628\u0634\u0631\u064a \u0641\u064a \u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0627\u0644\u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u0637\u0631\u0623\u062a \u0639\u0644\u0649 \u0627\u0644\u062a\u0635\u0627\u0645\u064a\u0645 \u062e\u0644\u0627\u0644 \u0627\u0644\u0639\u0642\u062f\u064a\u0646 \u0627\u0644\u0645\u0627\u0636\u064a\u064a\u0646. \u0648\u0644\u0643\u0646 \u0628\u0634\u0643\u0644 \u0623\u0633\u0627\u0633\u064a \u0628\u0642\u064a \u0627\u0644\u0628\u0634\u0631 \u0623\u0646\u0641\u0633\u0647\u0645 \u0648\u0628\u0646\u0641\u0633 \u0627\u0644\u0633\u0644\u0648\u0643 \u0628\u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0627\u0644\u062a\u063a\u064a\u0631 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a \u062d\u0648\u0644\u0647\u0645.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0642\u062f \u062a\u062a\u063a\u064a\u0631 \u0627\u0644\u0633\u0644\u0648\u0643\u064a\u0627\u062a \u0642\u0644\u064a\u0644\u0627\u064b \u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0644\u062a\u063a\u064a\u0631 \u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062a\u0635\u0627\u0645\u064a\u0645 \u0648\u0644\u0643\u0646 \u0627\u0644\u062d\u0642\u064a\u0642\u0629 \u0627\u0644\u0631\u0627\u0633\u062e\u0629 \u0647\u064a \u0623\u0646 \u0627\u0644\u0646\u0627\u0633 \u0644\u0627 \u064a\u062d\u0628\u0648\u0646 \u0625\u0636\u0627\u0639\u0629 \u0627\u0644\u0648\u0642\u062a \u0648\u0627\u0644\u062c\u0647\u062f \u0639\u0644\u0649 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0641\u064a \u0627\u0644\u062e\u062a\u0627\u0645\u061b \u064a\u0645\u0643\u0646\u0646\u0627 \u0627\u0644\u0642\u0648\u0644 \u0623\u0646 \u0647\u0630\u0647 \u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0648\u0636\u062d \u0639\u0627\u062f\u0629 \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0644\u062f\u0649 \u0627\u0644\u0628\u0634\u0631\u060c \u062a\u0645\u062f\u0646\u0627 \u0628\u0627\u0644\u0642\u0648\u0629 \u0644\u062a\u0635\u0645\u064a\u0645 \u0645\u062d\u062a\u0648\u0649 \u064a\u0644\u0628\u064a \u0627\u0644\u063a\u0631\u0636 \u0648\u0627\u0644\u062d\u0627\u062c\u0629 \u0645\u0646\u0647\u060c \u0639\u0628\u0631 \u0625\u0639\u0637\u0627\u0621 \u0627\u0644\u0646\u0627\u0633 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0631\u064a\u062f\u0648\u0646\u0647\u0627 \u0628\u0643\u0644 \u0633\u0647\u0648\u0644\u0629. \u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a\u060c \u0627\u062d\u062c\u0632 \u0645\u0642\u0639\u062f\u0643 \u0641\u064a <a href=\"https:\/\/uxwritingar.com\/staging\/learn\" target=\"_blank\" rel=\"noopener\">\u062f\u0648\u0631\u0627\u062a\u0646\u0627 \u0627\u0644\u062a\u062f\u0631\u064a\u0628\u064a\u0629<\/a> \u0641\u064a UX Writing \u0628\u0627\u0644\u0639\u0631\u0628\u064a\u0629.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u0631\u0627\u062c\u0639: \u062a\u0631\u062c\u0645\u0629-\u0648\u0628\u062a\u0635\u0631\u0651\u0641-\u0644\u0644\u0645\u0642\u0627\u0644:<\/span><\/p>\n<h1><span style=\"font-size: 12px;\"><a href=\"https:\/\/www.nngroup.com\/articles\/how-people-read-online\/\" target=\"_blank\" rel=\"noopener\"><b>How People Read Online: New and Old Findings<\/b><\/a><\/span><\/h1>\n","protected":false},"excerpt":{"rendered":"<p>\u0639\u0627\u062f\u0627\u062a \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629\u060c \u0628\u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u062a\u0637\u0648\u0631 \u0627\u0644\u062a\u0635\u0645\u064a\u0645\u0627\u062a \u0639\u0628\u0631 \u0627\u0644\u0633\u0646\u0648\u0627\u062a \u0627\u0644\u064013 \u0627\u0644\u0645\u0627\u0636\u064a\u0629\u060c \u0645\u0627 \u0632\u0627\u0644\u062a \u0627\u0644\u0633\u0644\u0648\u0643\u064a\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0641\u064a\u0647\u0627 \u062b\u0627\u0628\u062a\u0629 \u0648\u0641\u0642\u0627\u064b \u0644\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0627\u0644\u0623\u062e\u064a\u0631\u0629. \u0645\u0647\u0645\u0627 \u062a\u063a\u064a\u0631\u062a \u0627\u0644\u0623\u0634\u064a\u0627\u0621\u061b \u062a\u0628\u0642\u0649 \u0627\u0644\u0633\u0644\u0648\u0643\u064a\u0627\u062a \u0631\u0627\u0633\u062e\u0629 \u0625\u0630\u0627 \u0646\u0638\u0631\u0646\u0627 \u0641\u064a \u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u062e\u0645\u0633 \u0627\u0644\u062a\u064a \u0623\u062c\u0631\u064a\u062a \u0639\u0644\u0649 \u0639\u0645\u0644\u064a\u0629 \u062a\u062a\u0628\u0639 \u0627\u0644\u0639\u064a\u0646 (eye tracking) \u0639\u0644\u0649 \u0645\u062f\u0649 15 \u0639\u0627\u0645\u060c \u064a\u0645\u0643\u0646\u0646\u0627 \u0645\u0644\u0627\u062d\u0638\u0629 \u0627\u0644\u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u0637\u0631\u0623\u062a \u0639\u0644\u0649 \u0633\u0644\u0648\u0643\u064a\u0627\u062a \u0639\u0627\u062f\u0629 \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0644\u062f\u0649 \u0627\u0644\u0623\u0634\u062e\u0627\u0635. [&hellip;]<\/p>\n","protected":false},"author":387,"featured_media":17698,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_gspb_post_css":"","content-type":"","footnotes":""},"categories":[167],"tags":[370,434,331,195],"class_list":["post-17692","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-design","tag-370","tag-434","tag-331","tag-195"],"acf":[],"_links":{"self":[{"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/posts\/17692","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/users\/387"}],"replies":[{"embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/comments?post=17692"}],"version-history":[{"count":0,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/posts\/17692\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/media\/17698"}],"wp:attachment":[{"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/media?parent=17692"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/categories?post=17692"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/tags?post=17692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}