{"id":16513,"date":"2022-04-26T13:41:00","date_gmt":"2022-04-26T11:41:00","guid":{"rendered":"https:\/\/uxwritingar.com\/staging\/?p=16513"},"modified":"2026-06-03T17:39:36","modified_gmt":"2026-06-03T14:39:36","slug":"%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a9-%d8%aa%d8%ac%d8%b1%d8%a8%d8%a9-%d8%a7%d9%84%d9%85%d8%b3%d8%aa%d8%ae%d8%af%d9%85-ux-strategy-%d9%88%d8%a2%d9%84%d9%8a%d8%a7%d8%aa-%d8%aa","status":"publish","type":"post","link":"https:\/\/uxwritingar.com\/staging\/user-experience\/16513\/","title":{"rendered":"\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (UX Strategy) \u0648\u0622\u0644\u064a\u0627\u062a \u062a\u0646\u0641\u064a\u0630\u0647\u0627"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (UX Strategy) \u0647\u064a \u062e\u0637\u0629 \u0645\u0646 3 \u0639\u0646\u0627\u0635\u0631 \u0645\u0646 \u0623\u062c\u0644 \u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0641\u0647\u0645 \u0627\u0644\u0645\u0634\u062a\u0631\u0643 \u0644\u0644\u0627\u062a\u062c\u0627\u0647 \u0646\u062d\u0648 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0648\u0630\u0644\u0643 \u0642\u0628\u0644 \u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u062d\u0644\u0648\u0644. \u0643\u0645\u0627 \u0623\u0646\u0647\u0627 \u062a\u0639\u0645\u0644 \u0639\u0644\u0649 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0627\u062a. \u0648<\/span><span style=\"font-weight: 400;\">\u0644\u0625\u062b\u0631\u0627\u0621 \u0623\u0628\u062d\u0627\u062b\u0646\u0627 \u062d\u0648\u0644 \u0631\u0624\u064a\u0629 \u0648\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u060c \u0627\u0633\u062a\u0637\u0644\u0639\u0646\u0627 \u0622\u0631\u0627\u0621 \u062b\u0644\u0627\u062b\u064a\u0646 \u0645\u0646 \u0645\u062d\u062a\u0631\u0641\u064a <a href=\"https:\/\/uxwritingar.com\/staging\/user-experience\/26161\" target=\"_blank\" rel=\"noopener\">\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (UX)<\/a> \u0644\u0644\u062a\u0639\u0631\u0651\u0641 \u0639\u0644\u0649 \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0648\u0627\u062c\u0647\u0648\u0646\u0647\u0627 \u0641\u064a \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0644\u062a\u0646\u0641\u064a\u0630 \u0645\u0647\u0627\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0645\u062a\u0648\u0633\u0637 \u0623\u0648 \u0627\u0644\u0637\u0648\u064a\u0644. \u0648\u0643\u0634\u0641 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0648\u0636\u0648\u0639\u064a \u0644\u0644\u0631\u062f\u0648\u062f \u0639\u0646 \u0627\u0644\u0645\u0634\u0643\u0644\u0627\u062a \u0627\u0644\u0645\u0634\u062a\u0631\u0643\u0629 \u0627\u0644\u062a\u0627\u0644\u064a\u0629:<\/span><!--more--><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0639\u062f\u0645 \u0648\u062c\u0648\u062f \u0631\u0624\u064a\u0629 \u0648\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0633\u0648\u0621 \u0641\u0647\u0645 \u0644\u0637\u0628\u064a\u0639\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u0623\u062f\u0648\u0627\u0631\u0647\u0627 \u0627\u0644\u0645\u0647\u0645\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0625\u0641\u0631\u0627\u0637 \u0641\u064a \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u0644 \u0645\u0642\u0627\u0628\u0644 \u0646\u0642\u0635 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u063a\u0627\u0644\u0628\u0627\u064b \u0645\u0627 \u064a\u0631\u0643\u0651\u0632 \u0645\u062e\u062a\u0635 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0623\u0648\u0644\u0648\u064a\u0627\u062a\u0647 \u0639\u0644\u0649 \u0625\u062a\u0642\u0627\u0646 \u0627\u0644\u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0645\u062b\u0644 \u062a\u0635\u0645\u064a\u0645 <a href=\"https:\/\/uxwritingar.com\/staging\/ux-writing\/16109\" target=\"_blank\" rel=\"noopener\">\u0648\u0627\u062c\u0647\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (UI)<\/a>\u060c \u0648\u0625\u0646\u0634\u0627\u0621 \u0627\u0644\u0646\u0645\u0627\u0630\u062c \u0627\u0644\u0623\u0648\u0644\u064a\u0629\u060c \u0648\u0625\u062c\u0631\u0627\u0621 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (User Research) \u0648\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0646\u062a\u0627\u0626\u062c. \u0641\u064a \u062d\u064a\u0646 \u0623\u0646 \u0647\u0630\u0647 \u0627\u0644\u0645\u0647\u0627\u0631\u0627\u062a \u0645\u0647\u0645\u0629 \u0628\u0627\u0644\u0641\u0639\u0644 \u0645\u0646 \u0623\u062c\u0644 \u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0625\u0644\u0627 \u0623\u0646\u0647 \u064a\u0646\u0628\u063a\u064a \u0639\u0644\u0649 \u0645\u062e\u062a\u0635 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0623\u064a\u0636\u0627\u064b \u062a\u0646\u0645\u064a\u0629 \u0645\u0647\u0627\u0631\u0627\u062a\u0647 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0648\u062a\u0642\u0648\u064a\u062a\u0647\u0627 \u062a\u0645\u0627\u0645\u0627\u064b \u0643\u0645\u0627 \u064a\u0641\u0639\u0644 \u0645\u0639 \u0627\u0644\u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u064a\u0629.<\/span><\/p>\n<p><strong>\u0630\u0627\u062a \u0635\u0644\u0629:<\/strong>\u00a0<a href=\"https:\/\/uxwritingar.com\/staging\/ux-writing\/26289\" target=\"_blank\" rel=\"noopener\">9 \u062e\u0637\u0648\u0627\u062a \u0644\u0625\u062c\u0631\u0627\u0621 \u0623\u0628\u062d\u0627\u062b \u062a\u062c\u0631\u0628\u0629 \u0645\u0633\u062a\u062e\u062f\u0645 \u0646\u0627\u062c\u062d\u0629<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u0646\u062a\u062d\u062f\u062b \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0645\u0642\u0627\u0644 \u0639\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u060c \u062a\u0639\u0631\u064a\u0641\u0647\u0627\u060c \u0643\u064a\u0641 \u0646\u062d\u062f\u062f\u0647\u0627\u060c \u0648\u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0646\u0627\u062a\u062c \u0639\u0646 \u0625\u0647\u0645\u0627\u0644\u0647\u0627.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>\u0645\u0627 \u0647\u064a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (UX Strategy)\u061f<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0647\u064a \u062e\u0637\u0629 \u0639\u0645\u0644 \u0645\u0635\u0645\u0651\u0645\u0629 \u0645\u0646 \u0623\u062c\u0644 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0645\u0631\u062d\u0644\u0629 \u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629 \u0645\u062d\u0633\u0651\u0646\u0629 \u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u0646\u0638\u0645\u0629\/\u0627\u0644\u0634\u0631\u0643\u0629 \u0641\u064a \u0645\u062f\u0629 \u0632\u0645\u0646\u064a\u0629 \u0645\u062d\u062f\u062f\u0629. \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u062a\u0633\u0639 \u0645\u062c\u0627\u0644\u0627\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 UX \u0644\u062a\u0634\u0645\u0644 \u0645\u0646\u062a\u062c\u0627\u064b \u0623\u0648 \u062e\u062f\u0645\u0629 \u0623\u0648 \u0645\u064a\u0632\u0629 \u0648\u0627\u062d\u062f\u0629\u060c \u0623\u0648 \u062d\u062a\u0649 \u0645\u0646\u062a\u062c\u0627\u062a \u0648\u062e\u062f\u0645\u0627\u062a \u0645\u062a\u0639\u062f\u062f\u0629. \u0628\u063a\u0636 \u0627\u0644\u0646\u0638\u0631 \u0639\u0646 \u0643\u0644 \u0630\u0644\u0643 \u0641\u0625\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0642\u0648\u064a\u0629 \u062a\u062a\u0636\u0645\u0646 \u062f\u0645\u062c \u0648\u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0631\u0624\u0649 \u0627\u0644\u062a\u064a \u062a\u0631\u0643\u0651\u0632 \u0639\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0645\u0639 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u062a\u062c\u0627\u0631\u064a.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u0644\u0627 \u064a\u0639\u062f\u0651 \u0648\u062c\u0648\u062f \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u062c\u0631\u0628\u0629 \u0645\u0633\u062a\u062e\u062f\u0645 \u0643\u0627\u0641\u064a\u0627\u064b \u0628\u0645\u0641\u0631\u062f\u0647\u060c \u0628\u0644 \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0645\u062e\u062a\u0635 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (UX Strategist) \u0642\u0627\u062f\u0631\u0627\u064b \u0639\u0644\u0649 \u062a\u0648\u0636\u064a\u062d \u0627\u0644\u0641\u0627\u0626\u062f\u0629 \u0627\u0644\u062a\u064a \u0633\u062a\u062c\u0646\u064a\u0647\u0627 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0628\u0648\u0627\u0633\u0637\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u0643\u064a\u0641 \u062a\u0633\u0627\u0647\u0645 \u0641\u064a \u0646\u062c\u0627\u062d\u0647\u0627.<\/span><\/p>\n<figure id=\"attachment_16516\" aria-describedby=\"caption-attachment-16516\" style=\"width: 1740px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-16516 size-full\" src=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/04\/\u0645\u0643\u0648\u0646\u0627\u062a-\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629-\u062a\u062c\u0631\u0628\u0629-\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645.png\" alt=\"\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (UX Strategy) \u0648\u0622\u0644\u064a\u0627\u062a \u062a\u0646\u0641\u064a\u0630\u0647\u0627\" width=\"1740\" height=\"1227\" srcset=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/04\/\u0645\u0643\u0648\u0646\u0627\u062a-\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629-\u062a\u062c\u0631\u0628\u0629-\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645.png 1740w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/04\/\u0645\u0643\u0648\u0646\u0627\u062a-\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629-\u062a\u062c\u0631\u0628\u0629-\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645-300x212.png 300w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/04\/\u0645\u0643\u0648\u0646\u0627\u062a-\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629-\u062a\u062c\u0631\u0628\u0629-\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645-1024x722.png 1024w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/04\/\u0645\u0643\u0648\u0646\u0627\u062a-\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629-\u062a\u062c\u0631\u0628\u0629-\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645-768x542.png 768w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/04\/\u0645\u0643\u0648\u0646\u0627\u062a-\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629-\u062a\u062c\u0631\u0628\u0629-\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645-1536x1083.png 1536w\" sizes=\"(max-width: 1740px) 100vw, 1740px\" \/><figcaption id=\"caption-attachment-16516\" class=\"wp-caption-text\"><span style=\"color: #808080;\"><em>\u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u062a\u0633\u0639 \u0645\u062c\u0627\u0644\u0627\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 UX \u0644\u062a\u0634\u0645\u0644 \u0645\u0646\u062a\u062c\u0627\u064b \u0623\u0648 \u062e\u062f\u0645\u0629 \u0623\u0648 \u0645\u0650\u064a\u0632\u0629 \u0648\u0627\u062d\u062f\u0629\u060c \u0623\u0648 \u062d\u062a\u0649 \u0645\u0646\u062a\u062c\u0627\u062a \u0648\u062e\u062f\u0645\u0627\u062a \u0645\u062a\u0639\u062f\u062f\u0629.<\/em><\/span><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h2><b>\ud83c\udfaf \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0641\u064a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u062a\u0648\u062c\u062f 3 \u0645\u0643\u0648\u0646\u0627\u062a \u0623\u0633\u0627\u0633\u064a\u0629 \u062a\u0634\u0643\u0651\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0631\u0624\u064a\u0629 (Vision)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0623\u0647\u062f\u0627\u0641 (Goals)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u062e\u0637\u0629 (Plan)<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u062a\u0641\u064a\u062f \u0627\u0644\u0623\u0628\u062d\u0627\u062b \u0643\u0644 \u0645\u0643\u0648\u0646 \u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u0645\u0643\u0648\u0646\u0627\u062a \u0644\u062a\u0639\u0643\u0633 \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0648\u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645\u0627\u062a \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0644\u0643\u0644 \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u062a\u062c\u0627\u0631\u064a \u0644\u062a\u0643\u0648\u0646 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0645\u0639\u0642\u0648\u0644\u0629.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"background-color: #ffff00;\"><strong>1- \u0627\u0644\u0631\u0624\u064a\u0629<\/strong><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u0645\u0646 \u0623\u062c\u0644 \u0648\u0636\u0639 \u062e\u0637\u0629 \u0644\u0643\u064a\u0641\u064a\u0629 \u0627\u0644\u0648\u0635\u0648\u0644 \u0644\u0645\u0643\u0627\u0646 \u0645\u0627 \u0639\u0644\u064a\u0643 \u0623\u0648\u0644\u0627\u064b \u0623\u0646 \u062a\u062d\u062f\u062f \u0625\u0644\u0649 \u0623\u064a\u0646 \u0623\u0646\u062a \u0630\u0627\u0647\u0628 \u0648\u0644\u0645\u0627\u0630\u0627. \u0641\u0643\u0651\u0631 \u0641\u064a \u0627\u0644\u0631\u0624\u064a\u0629 \u0639\u0644\u0649 \u0623\u0646\u0647\u0627 \u0645\u0644\u062e\u0651\u0635 \u0644\u0645\u0646\u062a\u062c\u0643 \u0623\u0648 \u062e\u062f\u0645\u062a\u0643 \u0641\u064a \u0634\u0643\u0644\u0647\u0627 \u0627\u0644\u0646\u0647\u0627\u0626\u064a \u064a\u0639\u0631\u0636 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062a\u064a \u062a\u0642\u062f\u0645\u0647\u0627. \u0627\u0644\u0631\u0624\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0631\u0643\u0651\u0632 \u0639\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0647\u0630\u0647 \u0627\u0644\u0631\u0624\u064a\u0629 \u0641\u064a \u062d\u0627\u0644\u062a\u0647\u0627 \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u0629\u060c \u0628\u0645\u0639\u0646\u0649 \u0623\u0646\u0647\u0627 \u0645\u0639\u062a\u0645\u062f\u0629 \u0639\u0644\u0649 \u0627\u0644\u0623\u0628\u062d\u0627\u062b \u0648\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0637\u0628\u064a\u0642\u060c <strong>\u0648\u064a\u062d\u062f\u062b \u0630\u0644\u0643 \u0628\u0648\u0627\u0633\u0637\u0629:<\/strong><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062d\u0644 \u0628\u0639\u0636 \u0627\u0644\u0645\u0634\u0643\u0644\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062f\u0639\u0645 \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0623\u0648\u0633\u0639 \u0644\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u0633\u0648\u0642 \u0645\u062d\u062f\u0648\u062f.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u062a\u062d\u062f\u0651\u062f \u0627\u0644\u0631\u0624\u064a\u0629 \u0645\u0633\u0627\u0631 \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u0630\u064a \u0633\u064a\u0642\u0648\u0645 \u0628\u0647 \u0627\u0644\u0641\u0631\u064a\u0642 \u0628\u0647\u062f\u0641 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0623\u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u064a\u0631\u0643\u0651\u0632 \u0641\u064a \u062c\u0648\u0647\u0631\u0647 \u0639\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645. \u062a\u062c\u062f\u0631 \u0627\u0644\u0625\u0634\u0627\u0631\u0629 \u0625\u0644\u0649 \u0623\u0646 \u0627\u0644\u0648\u0635\u0648\u0644 \u0644\u062a\u0644\u0643 \u0627\u0644\u0631\u0624\u064a\u0629 \u0644\u0646 \u064a\u062d\u062f\u062b \u0628\u064a\u0646 \u0644\u064a\u0644\u0629 \u0648\u0636\u062d\u0627\u0647\u0627. \u062a\u0648\u062c\u0651\u0647 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0643\u064a\u0641\u064a\u0629 \u0646\u0634\u0631 \u0647\u0630\u0627 \u0627\u0644\u0639\u0645\u0644 \u0628\u0645\u0631\u0648\u0631 \u0627\u0644\u0648\u0642\u062a.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>\u0645\u062b\u0627\u0644 \u0639\u0644\u0649 \u0627\u0644\u0631\u0624\u064a\u0629:<\/strong> \u062a\u0642\u062f\u064a\u0645 \u062a\u062c\u0631\u0628\u0629 \u0631\u0639\u0627\u064a\u0629 \u0635\u062d\u064a\u0629 \u0631\u0642\u0645\u064a\u0629 \u0645\u0631\u064a\u062d\u0629 \u0644\u0644\u0645\u0631\u0636\u0649 \u0648\u0645\u0642\u062f\u0645\u064a \u0627\u0644\u062e\u062f\u0645\u0627\u062a.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"background-color: #ffff00;\"><strong>2- \u0627\u0644\u0623\u0647\u062f\u0627\u0641<\/strong><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u0628\u0645\u062c\u0631\u062f \u0623\u0646 \u062a\u0639\u0631\u0641 \u0625\u0644\u0649 \u0623\u064a\u0646 \u0623\u0646\u062a \u0630\u0627\u0647\u0628 \u0648\u0644\u0645\u0627\u0630\u0627\u060c \u0633\u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0648\u0633\u064a\u0644\u0629 \u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u062a\u0642\u062f\u0645. \u064a\u062c\u0628 \u0623\u0646 \u062a\u0631\u0628\u0637 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 &#8211; \u062c\u0646\u0628\u0627\u064b \u0625\u0644\u0649 \u062c\u0646\u0628 \u0645\u0639 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 (KPIs) &#8211; \u062a\u062d\u0633\u064a\u0646\u0627\u062a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0645\u0628\u0627\u0634\u0631\u0629 \u0628\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u062a\u062c\u0627\u0631\u064a.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u0623\u0646 \u062a\u0641\u0647\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0643\u064a\u0641 \u062a\u062c\u0646\u064a \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0627\u0644\u0623\u0645\u0648\u0627\u0644 \u0648\u0641\u064a\u0645 \u062a\u0646\u0641\u0642\u0647\u0627. \u0628\u062e\u0644\u0627\u0641 \u0630\u0644\u0643\u060c \u0633\u062a\u0628\u062f\u0648 \u0623\u0647\u062f\u0627\u0641 \u0648\u0645\u0642\u0627\u064a\u064a\u0633 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0628\u0639\u064a\u062f\u0629 \u0643\u0644 \u0627\u0644\u0628\u0639\u062f \u0639\u0646 \u0623\u0648\u0644\u0648\u064a\u0627\u062a \u0627\u0644\u0639\u0645\u0644. \u0648\u0628\u062f\u0648\u0646 \u0645\u0639\u0631\u0641\u0629 \u0637\u0631\u064a\u0642\u0629 \u0633\u064a\u0631 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0644\u0646 \u062a\u062a\u0645\u0643\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0645\u0646 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0641\u0631\u0635 \u0627\u0644\u062a\u064a \u062a\u0646\u0627\u0633\u0628 \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062d\u0627\u0644\u064a \u0646\u0627\u0647\u064a\u0643 \u0639\u0646 \u062a\u062e\u064a\u0651\u0644 \u0641\u0631\u0635 \u062c\u062f\u064a\u062f\u0629.<\/span><\/p>\n<p><strong>\u064a\u0633\u062a\u0644\u0632\u0645 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0648\u0627\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0645\u0627 \u064a\u0644\u064a:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0644\u0645\u0627\u0630\u0627 \u0633\u062a\u0646\u062c\u062d \u0627\u0644\u0634\u0631\u0643\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u061f<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0627\u0644\u062a\u064a \u0644\u0647\u0627 \u062a\u0623\u062b\u064a\u0631 \u0623\u0643\u0628\u0631 \u0639\u0644\u0649 \u0627\u0644\u0623\u0639\u0645\u0627\u0644<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0642\u0631\u0627\u0631\u0627\u062a \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0627\u062a<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0639\u0627\u062f\u0629 \u0645\u0627 \u064a\u062a\u0645 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0645\u0646 \u062c\u0627\u0646\u0628 \u0627\u0644\u0642\u064a\u0627\u062f\u0629 (\u0635\u0646\u0651\u0627\u0639 \u0627\u0644\u0642\u0631\u0627\u0631) \u0641\u064a \u062d\u064a\u0646 \u064a\u062a\u0645 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0628\u0637\u0631\u0642 \u0645\u062e\u062a\u0644\u0641\u0629. <\/span><span style=\"font-weight: 400;\">\u062a\u062d\u062f\u062f \u0628\u0639\u0636 \u0627\u0644\u0641\u0631\u0642 \u0623\u062f\u0627\u0621\u0647\u0627 \u0627\u0644\u062e\u0627\u0635 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0633\u0627\u0628\u0642 \u0643\u0646\u0642\u0637\u0629 \u0627\u0646\u0637\u0644\u0627\u0642. \u0641\u064a \u062d\u064a\u0646 \u064a\u0623\u062e\u0630 \u0627\u0644\u0628\u0639\u0636 \u0627\u0644\u0622\u062e\u0631 \u062a\u0648\u0642\u0639\u0627\u062a \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0645\u0646 \u0627\u0644\u0642\u0627\u062f\u0629.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0646\u0634\u064a\u0631 \u0647\u0646\u0627 \u0625\u0644\u0649 \u0623\u0646 \u0643\u0644 \u0631\u0624\u064a\u0629 \u062a\u0646\u0642\u0633\u0645 \u0625\u0644\u0649 \u0623\u0647\u062f\u0627\u0641 \u0645\u062a\u0639\u062f\u062f\u0629 \u064a\u062c\u0628 \u0623\u0646 \u062a\u0631\u062a\u0628\u0637 \u0645\u0628\u0627\u0634\u0631\u0629 \u0628\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0646\u0647\u0627\u0626\u064a. \u0628\u062f\u0648\u0646 \u0623\u0647\u062f\u0627\u0641 \u0633\u064a\u0643\u0648\u0646 \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u062d\u064a\u0644 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0627\u062a \u0623\u0648 \u0642\u064a\u0627\u0633 \u0623\u064a \u062a\u0642\u062f\u0645 \u062d\u0627\u0635\u0644.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644 \u0641\u064a \u0627\u0644\u0631\u0624\u064a\u0629 \u0627\u0644\u0645\u0630\u0643\u0648\u0631\u0629 \u0623\u0639\u0644\u0627\u0647 \u0642\u062f \u062a\u0646\u0642\u0633\u0645 \u0625\u0644\u0649 3 \u0623\u0647\u062f\u0627\u0641 \u0631\u0626\u064a\u0633\u064a\u0629 \u0645\u0639 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0645\u0642\u0627\u0628\u0644\u0629 \u0644\u0647\u0627 \u0643\u0645\u0627 \u0641\u064a \u0627\u0644\u062c\u062f\u0648\u0644:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>\u0645\u062b\u0627\u0644 \u0639\u0644\u0649 \u0627\u0644\u0631\u0624\u064a\u0629:<\/strong> \u062a\u0642\u062f\u064a\u0645 \u062a\u062c\u0631\u0628\u0629 \u0631\u0639\u0627\u064a\u0629 \u0635\u062d\u064a\u0629 \u0631\u0642\u0645\u064a\u0629 \u0645\u0631\u064a\u062d\u0629 \u0644\u0644\u0645\u0631\u0636\u0649 \u0648\u0645\u0642\u062f\u0645\u064a \u0627\u0644\u062e\u062f\u0645\u0627\u062a.<\/span><\/p>\n<table style=\"height: 332px; width: 100%; border-collapse: collapse; border-color: #000000; border-style: solid;\">\n<tbody>\n<tr style=\"height: 46px;\">\n<td style=\"width: 47.0792%; height: 46px;\"><strong>\u0623\u0645\u062b\u0644\u0629 \u0639\u0644\u0649 \u0627\u0644\u0623\u0647\u062f\u0627\u0641<\/strong><\/td>\n<td style=\"width: 52.9208%; height: 46px;\"><strong>\u0623\u0645\u062b\u0644\u0629 \u0639\u0644\u0649 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629<\/strong><\/td>\n<\/tr>\n<tr style=\"height: 10px;\">\n<td style=\"width: 47.0792%; height: 10px;\"><strong>\u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645<\/strong>: \u0631\u0641\u0639 \u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u0648\u0635\u0648\u0644 \u0644\u0644\u0631\u0639\u0627\u064a\u0629 \u0627\u0644\u0635\u062d\u064a\u0629.<\/p>\n<p><strong>\u0644\u0644\u0639\u0645\u0644<\/strong>: \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0623\u0639\u062f\u0627\u062f \u0627\u0644\u0645\u0631\u0636\u0649 \u0648\u0645\u0642\u062f\u0645\u064a \u0627\u0644\u062e\u062f\u0645\u0627\u062a.<\/td>\n<td style=\"width: 52.9208%; height: 10px;\"><strong>\u0627\u0644\u0646\u0645\u0648<\/strong>: \u0632\u064a\u0627\u062f\u0629 20% \u0639\u0644\u0649 \u0646\u0633\u0628\u0629 \u0627\u0644\u0645\u0631\u0636\u0649 \u0627\u0644\u062c\u062f\u062f.<\/p>\n<p><strong>\u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645<\/strong>: \u0632\u064a\u0627\u062f\u0629 30\u066a \u0641\u064a \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0635\u062d\u064a\u0629 \u0639\u0646 \u0628\u064f\u0639\u062f.<\/p>\n<p><strong>\u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 (Retention)<\/strong>: \u0634\u0642\u0629 \u0644\u0644\u0645\u0631\u0636\u0649 \u0648\u0645\u0642\u062f\u0645\u064a \u0627\u0644\u062e\u062f\u0645\u0627\u062a<\/p>\n<p>&nbsp;<\/td>\n<\/tr>\n<tr style=\"height: 138px;\">\n<td style=\"width: 47.0792%; height: 138px;\"><strong>\u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645<\/strong>: \u062a\u0642\u062f\u064a\u0645 \u062f\u0639\u0645 \u0641\u0627\u0626\u0642 \u0644\u0644\u0645\u0631\u0636\u0649 \u0648\u0645\u0642\u062f\u0645\u064a \u0627\u0644\u062e\u062f\u0645\u0627\u062a.<\/p>\n<p><strong>\u0644\u0644\u0639\u0645\u0644<\/strong>: \u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u0627\u0633\u062a\u0641\u0633\u0627\u0631\u0627\u062a \u0627\u0644\u062f\u0639\u0645.<\/td>\n<td style=\"width: 52.9208%; height: 138px;\"><strong>\u0627\u0644\u0631\u0636\u0627<\/strong>: \u062a\u0642\u0644\u064a\u0644 \u0623\u0648\u0642\u0627\u062a \u0627\u0644\u0627\u0646\u062a\u0638\u0627\u0631 \u0628\u0646\u0633\u0628\u0629 60%<\/p>\n<p><strong>\u062a\u0648\u0641\u064a\u0631 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641<\/strong>: 0.50 \u062f\u0648\u0644\u0627\u0631 \u062a\u0643\u0644\u0641\u0629 \u0644\u0643\u0644 \u062a\u0641\u0627\u0639\u0644.<\/td>\n<\/tr>\n<tr style=\"height: 138px;\">\n<td style=\"width: 47.0792%; height: 138px;\"><strong>\u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645<\/strong>: \u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u062a\u0648\u062a\u0631 \u0648\u0639\u062f\u0645 \u0627\u0644\u064a\u0642\u064a\u0646 \u0641\u064a \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0635\u062d\u064a\u0629.<\/p>\n<p><strong>\u0644\u0644\u0639\u0645\u0644<\/strong>: \u062a\u062d\u0633\u064a\u0646 \u0631\u0636\u0627 \u0627\u0644\u0645\u0631\u0636\u0649 \u0648\u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646.<\/td>\n<td style=\"width: 52.9208%; height: 138px;\"><strong>\u0627\u0644\u0631\u0636\u0627 \u0648\u062a\u0648\u0641\u064a\u0631 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641<\/strong>: 85\u066a \u0645\u0646 \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0627\u0644\u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u0645\u0646 \u0627\u0644\u0645\u0631\u0636\u0649 \u0648\u0645\u0642\u062f\u0645\u064a \u0627\u0644\u062e\u062f\u0645\u0627\u062a.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span style=\"background-color: #ffff00;\"><strong>3- \u0627\u0644\u062a\u062e\u0637\u064a\u0637<\/strong><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u0628\u0639\u062f\u0645\u0627 \u062a\u0645 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0633\u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0648\u0636\u0639 \u062e\u0637\u0629 \u0644\u062a\u062d\u0642\u064a\u0642 \u0643\u0644 \u0647\u062f\u0641\u060c \u062a\u0635\u0641 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0627\u062a\u062e\u0627\u0630\u0647\u0627 \u0628\u0645\u0631\u0648\u0631 \u0627\u0644\u0648\u0642\u062a \u0644\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0647\u0630\u0627 \u0627\u0644\u0647\u062f\u0641. \u0642\u062f \u062a\u0631\u0643\u0651\u0632 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0639\u0644\u0649 \u062d\u0644 \u0645\u0634\u0643\u0644\u0629 \u0645\u0639\u0631\u0648\u0641\u0629 \u0641\u064a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u060c \u0623\u0648 \u0627\u0633\u062a\u0643\u0634\u0627\u0641 \u0623\u0641\u0643\u0627\u0631 \u0648\u0641\u0631\u0635 \u062c\u062f\u064a\u062f\u0629\u060c \u0623\u0648 \u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0644\u0627\u0632\u0645\u0629.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0625\u0646 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0648\u0627\u0636\u062d\u0629 \u0648\u0627\u0644\u0645\u0643\u062a\u0645\u0644\u0629 \u062a\u0645\u0643\u0651\u0646 \u0641\u0631\u064a\u0642 \u0627\u0644\u0639\u0645\u0644 \u0645\u0646 \u0625\u0638\u0647\u0627\u0631 \u062a\u0642\u062f\u0645 \u062a\u062f\u0631\u064a\u062c\u064a \u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0648\u0627\u0644\u0631\u0624\u064a\u0629. \u0648\u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0627\u0644\u0623\u0647\u062f\u0627\u0641\u060c <strong>\u064a\u062c\u0628 \u0623\u0646 \u062a\u0634\u0645\u0644 \u0627\u0644\u062e\u0637\u0629 \u0645\u0627 \u064a\u0644\u064a<\/strong>:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u062c\u0627\u0644\u0627\u062a \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0641\u064a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u0648\u0642\u064a\u062a \u0627\u0644\u062a\u0642\u0631\u064a\u0628\u064a<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u0643\u0648\u0646\u0627\u062a \u0627\u0644\u0645\u0631\u0627\u062f \u062a\u0636\u0645\u064a\u0646\u0647\u0627<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u062a\u0633\u0627\u0639\u062f \u0627\u0644\u062e\u0637\u0629 \u0639\u0644\u0649 \u062a\u062d\u062f\u064a\u062f \u0623\u0648\u0644\u0648\u064a\u0627\u062a \u0627\u0644\u0623\u0646\u0634\u0637\u0629 \u0648\u0645\u0639\u0627\u0644\u062c\u0629 \u0623\u0648\u062c\u0647 \u0639\u062f\u0645 \u0627\u0644\u064a\u0642\u064a\u0646. \u0641\u064a \u062d\u064a\u0646 \u064a\u062c\u0628 \u0644\u0644\u062e\u0637\u0637 \u0623\u0646 \u062a\u062a\u0636\u0645\u0646 \u0627\u0644\u0645\u0643\u0648\u0646\u0627\u062a \u0627\u0644\u0645\u0630\u0643\u0648\u0631\u0629 \u0623\u0639\u0644\u0627\u0647 \u0625\u0644\u0627 \u0623\u0646 \u0647\u0646\u0627\u0643 \u0642\u062f\u0631 \u0645\u0646 \u0627\u0644\u0645\u0631\u0648\u0646\u0629 \u0641\u064a \u0627\u0644\u0634\u0643\u0644 \u0627\u0644\u0630\u064a \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u062a\u062e\u0630\u0647. \u062a\u0642\u0648\u0645 \u0628\u0639\u0636 \u0627\u0644\u0641\u0631\u0642 \u0628\u062a\u062a\u0628\u0639 \u0627\u0644\u062e\u0637\u0637 \u0641\u064a \u0623\u062f\u0627\u0629 \u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639 \u0628\u064a\u0646\u0645\u0627 \u062a\u0634\u0627\u0631\u0643 \u0641\u0631\u0642 \u0623\u062e\u0631\u0649 \u062e\u0631\u0627\u0626\u0637 \u062c\u0627\u0647\u0632\u0629 \u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u064a\u062c\u0628 \u0623\u0646 \u062a\u0648\u0635\u0641 \u0627\u0644\u062e\u0637\u0637 \u0644\u0627 \u0623\u0646 \u062a\u064f\u062d\u062f\u062f \u0643\u0642\u0627\u0639\u062f\u0629 \u0645\u0644\u0632\u0645\u0629 \u0644\u0627\u062a\u0628\u0627\u0639\u0647\u0627. \u062a\u0648\u0636\u0651\u062d \u0627\u0644\u062e\u0637\u0629 \u0639\u0644\u0649 \u0646\u0637\u0627\u0642 \u0648\u0627\u0633\u0639 \u0645\u0627 \u064a\u062c\u0628 \u0645\u0631\u0627\u0639\u0627\u062a\u0647 \u0648\u0645\u062a\u0649 \u0623\u062b\u0646\u0627\u0621 \u0627\u0644\u0639\u0645\u0644 \u0639\u0644\u0649 \u0627\u0644\u0623\u0647\u062f\u0627\u0641. \u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u0641\u0627\u0644\u062e\u0637\u0637 \u0644\u064a\u0633\u062a \u062b\u0627\u0628\u062a\u0629 \u062a\u0645\u0627\u0645\u0627\u064b \u0648\u0644\u0627 \u062c\u0627\u0645\u062f\u0629 \u0628\u0644 \u064a\u062c\u0628 \u0623\u0646 \u062a\u062a\u0633\u0645 \u0628\u0627\u0644\u0645\u0631\u0648\u0646\u0629. \u0643\u0645\u0627 \u0623\u0646\u0647\u0627 \u0644\u0627 \u062a\u064f\u0645\u0644\u064a \u0643\u064a\u0641\u064a\u0629 \u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u0623\u0628\u062d\u0627\u062b \u0623\u0648 \u0627\u0644\u062d\u0644\u0648\u0644 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u062a\u0646\u0641\u064a\u0630\u0647\u0627 \u0641\u0647\u0630\u0627 \u0623\u0645\u0631 \u0645\u062a\u0631\u0648\u0643 \u0644\u0641\u0631\u0642 \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u062a\u064a \u062a\u0624\u062f\u064a \u0645\u0647\u0627\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645.<\/span><\/p>\n<figure id=\"attachment_16517\" aria-describedby=\"caption-attachment-16517\" style=\"width: 2048px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-16517 size-full\" src=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/04\/\u062e\u0637\u0629-\u063a\u064a\u0631-\u0648\u0627\u0642\u0639\u064a\u0629.png\" alt=\"\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (UX Strategy) \u0648\u0622\u0644\u064a\u0627\u062a \u062a\u0646\u0641\u064a\u0630\u0647\u0627\" width=\"2048\" height=\"865\" srcset=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/04\/\u062e\u0637\u0629-\u063a\u064a\u0631-\u0648\u0627\u0642\u0639\u064a\u0629.png 2048w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/04\/\u062e\u0637\u0629-\u063a\u064a\u0631-\u0648\u0627\u0642\u0639\u064a\u0629-300x127.png 300w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/04\/\u062e\u0637\u0629-\u063a\u064a\u0631-\u0648\u0627\u0642\u0639\u064a\u0629-1024x433.png 1024w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/04\/\u062e\u0637\u0629-\u063a\u064a\u0631-\u0648\u0627\u0642\u0639\u064a\u0629-768x324.png 768w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/04\/\u062e\u0637\u0629-\u063a\u064a\u0631-\u0648\u0627\u0642\u0639\u064a\u0629-1536x649.png 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><figcaption id=\"caption-attachment-16517\" class=\"wp-caption-text\"><span style=\"color: #808080;\"><em>\u062a\u0648\u0636\u0651\u062d \u0627\u0644\u062e\u0637\u0629 \u0639\u0644\u0649 \u0646\u0637\u0627\u0642 \u0648\u0627\u0633\u0639 \u0645\u0627 \u064a\u062c\u0628 \u0645\u0631\u0627\u0639\u0627\u062a\u0647 \u0648\u0645\u062a\u0649 \u0623\u062b\u0646\u0627\u0621 \u0627\u0644\u0639\u0645\u0644 \u0639\u0644\u0649 \u0627\u0644\u0623\u0647\u062f\u0627\u0641. \u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u0641\u0627\u0644\u062e\u0637\u0637 \u0644\u064a\u0633\u062a \u062b\u0627\u0628\u062a\u0629 \u062a\u0645\u0627\u0645\u0627\u064b \u0648\u0644\u0627 \u062c\u0627\u0645\u062f\u0629 \u0628\u0644 \u064a\u062c\u0628 \u0623\u0646 \u062a\u062a\u0633\u0645 \u0628\u0627\u0644\u0645\u0631\u0648\u0646\u0629.<\/em><\/span><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u064a\u062c\u0628 \u0623\u0646 \u064a\u0639\u0643\u0633 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0632\u0645\u0646\u064a \u0644\u0644\u062e\u0637\u0629 \u0646\u0637\u0627\u0642 \u0627\u0644\u0631\u0624\u064a\u0629. \u0648\u064a\u0646\u0628\u063a\u064a \u0623\u0646 \u064a\u0639\u0645\u0644 \u0635\u0646\u0651\u0627\u0639 \u0627\u0644\u0642\u0631\u0627\u0631 \u0648\u0627\u0644\u0623\u0641\u0631\u0627\u062f \u0627\u0644\u0645\u0633\u0627\u0647\u0645\u064a\u0646 \u0639\u0644\u0649 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u0645\u0630\u0643\u0648\u0631 \u0641\u064a \u0627\u0644\u062e\u0637\u0629 \u0648\u062a\u0634\u062e\u064a\u0635\u0647 \u0648\u062a\u0631\u062a\u064a\u0628 \u0623\u0648\u0644\u0648\u064a\u0627\u062a\u0647 \u0648\u0645\u0639\u0627\u0644\u062c\u062a\u0647 \u0627\u0639\u062a\u0645\u0627\u062f\u0627\u064b \u0639\u0644\u0649 \u0646\u0637\u0627\u0642 \u0627\u0644\u0631\u0624\u064a\u0629. \u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u062f\u0649 \u0627\u0644\u0632\u0645\u0646\u064a \u0644\u0644\u062e\u0637\u0629 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0642\u0635\u064a\u0631\u0627\u064b \u0643\u0623\u0646 \u064a\u0645\u062a\u062f \u0644\u0644\u062b\u0644\u0627\u062b\u0629 \u0623\u0634\u0647\u0631 \u0627\u0644\u0645\u0642\u0628\u0644\u0629 \u0623\u0648 \u0637\u0648\u064a\u0644\u0627\u064b \u064a\u0645\u062a\u062f \u0644\u0639\u0627\u0645\u064a\u0646 \u0645\u0642\u0628\u0644\u064a\u0646.<\/span><\/p>\n<p><strong>\u0645\u062b\u0627\u0644 \u0639\u0644\u0649 \u0627\u0644\u0631\u0624\u064a\u0629: <\/strong><span style=\"font-weight: 400;\">\u062a\u0642\u062f\u064a\u0645 \u062a\u062c\u0631\u0628\u0629 \u0631\u0639\u0627\u064a\u0629 \u0635\u062d\u064a\u0629 \u0631\u0642\u0645\u064a\u0629 \u0645\u0631\u064a\u062d\u0629 \u0644\u0644\u0645\u0631\u0636\u0649 \u0648\u0645\u0642\u062f\u0645\u064a \u0627\u0644\u062e\u062f\u0645\u0627\u062a.<\/span><\/p>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 22.6008%; vertical-align: middle;\"><strong>\u0645\u062b\u0627\u0644 \u0639\u0644\u0649 \u0627\u0644\u0623\u0647\u062f\u0627\u0641<\/strong><\/td>\n<td style=\"width: 77.3992%;\"><strong>\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645<\/strong>: \u062a\u0642\u062f\u064a\u0645 \u062f\u0639\u0645 \u0641\u0627\u0626\u0642 \u0644\u0644\u0645\u0631\u0636\u0649 \u0648\u0645\u0642\u062f\u0645\u064a \u0627\u0644\u062e\u062f\u0645\u0627\u062a.<\/p>\n<p><strong>\u0627\u0644\u0639\u0645\u0644<\/strong>: \u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u062d\u062c\u0645 \u0627\u0633\u062a\u0641\u0633\u0627\u0631\u0627\u062a \u0627\u0644\u062f\u0639\u0645.<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 22.6008%; vertical-align: middle;\"><strong>\u0645\u062b\u0627\u0644 \u062e\u0637\u0629 Q2<\/strong><\/td>\n<td style=\"width: 77.3992%;\">\u0645\u062c\u0627\u0644\u0627\u062a \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0648\u0627\u0644\u0623\u0647\u062f\u0627\u0641:<\/p>\n<p><strong>1- \u062c\u062f\u0648\u0644\u0629 \u0627\u0644\u0645\u0648\u0627\u0639\u064a\u062f<\/strong>:<\/p>\n<ul>\n<li>\u0645\u0631\u0627\u062c\u0639\u0629 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0645\u0648\u062c\u0648\u062f\u0629 \u0641\u064a \u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u0648\u064a\u0628 \u0648\u0627\u0644\u062c\u0648\u0627\u0644.<\/li>\n<li>\u062a\u0634\u063a\u064a\u0644 \u0641\u0631\u0632 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u0645\u0631\u0627\u062c\u0639\u0629 \u0627\u0644\u0623\u062e\u0637\u0627\u0621.<\/li>\n<li>\u0625\u062f\u0631\u0627\u062c \u0645\u0642\u062f\u0645\u064a \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0641\u064a \u0628\u062d\u062b \u062c\u062f\u064a\u062f.<\/li>\n<li>\u062d\u0644 \u0645\u0634\u0643\u0644\u0629 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u063a\u064a\u0631 \u0627\u0644\u0645\u062a\u0646\u0627\u0633\u0642\u0629.<\/li>\n<\/ul>\n<p><strong>2- \u062e\u0637\u0637 \u0627\u0644\u0631\u0639\u0627\u064a\u0629 \u0627\u0644\u0634\u062e\u0635\u064a\u0629<\/strong>: \u0628\u062d\u062b \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0644\u0642\u064a\u0627\u0633 \u0645\u062f\u0649 \u0627\u0644\u0631\u063a\u0628\u0629.<\/p>\n<p><strong>3- \u0627\u0644\u0627\u0633\u062a\u0634\u0627\u0631\u0629 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a<\/strong>: \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u062a\u062c\u0627\u0631\u064a \u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u062c\u062f\u0648\u0649.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">\u0646\u0638\u0631\u0627\u064b \u0644\u0623\u0646 \u0627\u0644\u062e\u0637\u0629 \u062a\u063a\u0644\u0651\u0641 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u060c \u064a\u062d\u062a\u0627\u062c \u0623\u0639\u0636\u0627\u0621 \u0627\u0644\u0641\u0631\u064a\u0642 \u0644\u0623\u0646 \u064a\u0643\u0648\u0646\u0648\u0627 \u0642\u0627\u062f\u0631\u064a\u0646 \u0639\u0644\u0649 \u0627\u0644\u0631\u062c\u0648\u0639 \u0625\u0644\u064a\u0647\u0627 \u0628\u0635\u0641\u0629 \u062f\u0648\u0631\u064a\u0629 \u0648\u062a\u062d\u062f\u064a\u062b\u0647\u0627 \u0643\u0644\u0645\u0627 \u062a\u0637\u0644\u0628 \u0630\u0644\u0643. \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0623\u0646 \u062a\u0648\u0636\u0639 \u0639\u0644\u0649 \u0627\u0644\u0631\u0641 \u0648\u064a\u062a\u0645 \u062a\u062c\u0627\u0647\u0644\u0647\u0627 \u0628\u0644 \u064a\u062c\u0628 \u0627\u0644\u0631\u062c\u0648\u0639 \u0625\u0644\u064a\u0647\u0627 \u0644\u0623\u0646\u0647\u0627 \u0633\u062a\u062d\u0642\u0651\u0642 \u062a\u0623\u062b\u064a\u0631\u0627\u064b \u062d\u0642\u064a\u0642\u064a\u0627\u064b \u0639\u0644\u0649 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u062a\u062c\u0627\u0631\u064a.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>\ud83d\udc81\u200d\u2642\ufe0f \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0645\u0633\u0627\u0639\u062f\u0629 \u0641\u064a \u0625\u0646\u0634\u0627\u0621 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u0628\u0639\u062f \u0625\u0646\u0634\u0627\u0621 \u0627\u0644\u0645\u0643\u0648\u0651\u0646\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u064a\u0635\u0628\u062d \u0645\u0646 \u0627\u0644\u0633\u0647\u0644 \u062a\u0646\u0638\u064a\u0645 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0645\u0633\u0627\u0639\u062f\u0629\/\u0627\u0644\u0645\u0633\u0627\u0647\u0645\u0629 \u0644\u062a\u0646\u0641\u064a\u0630\u0647\u0627 \u0628\u0643\u0641\u0627\u0621\u0629. \u062a\u0634\u0645\u0644 \u0647\u0630\u0647 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0645\u0627 \u064a\u0644\u064a:<\/span><\/p>\n<h3><strong>\u0627\u0644\u0623\u0634\u062e\u0627\u0635 (People):<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0643\u064a\u0641 \u064a\u062a\u0645 \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0648\u0627\u0644\u0623\u062f\u0648\u0627\u0631 \u0644\u062a\u0634\u0643\u064a\u0644 \u0627\u0644\u0641\u0631\u0642\u061f<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0643\u064a\u0641 \u064a\u062a\u0645 \u062a\u0639\u064a\u064a\u0646 \u0627\u0644\u0641\u0631\u0642 \u0644\u0644\u0623\u0647\u062f\u0627\u0641 \u0648\u0627\u0644\u0646\u062a\u0627\u0626\u062c\u061f<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0648\u0643\u064a\u0641 \u062a\u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0641\u0631\u0642 \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0648\u0638\u0627\u0626\u0641 \u0639\u0628\u0631 \u062e\u0637\u0648\u0637 \u0623\u0648 \u0648\u062d\u062f\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u061f<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u062a\u0648\u0638\u064a\u0641 \u0648\u0627\u0644\u062a\u0639\u0648\u064a\u0636 \u0648\u0627\u0644\u062a\u0639\u0644\u064a\u0645 \u0648\u0627\u0644\u0645\u0643\u0627\u0641\u0622\u062a.<\/span><\/li>\n<\/ul>\n<h3><strong>\u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a (Process):<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0627\u0644\u0645\u062a\u0633\u0642\u0629 \u0641\u064a \u0645\u062c\u0627\u0644\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0648\u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0648\u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0648\u0627\u0644\u062a\u0637\u0648\u064a\u0631.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0646\u0645\u0627\u0630\u062c \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u0639\u0645\u0644\u064a\u0627\u062a \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u062e\u062f\u0645\u0627\u062a.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u0639\u0627\u0644\u0645\/\u0627\u0644\u0645\u0631\u0627\u062d\u0644 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0648\u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u062d\u0648\u0643\u0645\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0643\u064a\u0641 \u064a\u062a\u0645 \u0625\u0628\u0644\u0627\u063a \u0627\u0644\u0642\u064a\u0627\u062f\u0629 \u0648\u0625\u0628\u0642\u0627\u0626\u0647\u0627 \u0639\u0644\u0649 \u062f\u0631\u0627\u064a\u0629\u061f<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0643\u064a\u0641 \u062a\u062a\u0643\u064a\u0641 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0648\u062a\u062a\u0637\u0648\u0631 \u0628\u0645\u0631\u0648\u0631 \u0627\u0644\u0648\u0642\u062a\u061f<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u062c\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u062a\u0648\u0638\u064a\u0641 \u0648\u0645\u0643\u0627\u0641\u0626\u0627\u062a \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u064a\u0646.<\/span><\/li>\n<\/ul>\n<h3><strong>\u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0648\u0627\u0644\u0645\u0639\u0627\u064a\u064a\u0631 (Tools and standards):<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u062a\u0635\u0645\u064a\u0645.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0643\u064a\u0641 \u062a\u0646\u0639\u0643\u0633 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u064a \u0627\u0644\u062a\u062c\u0631\u0628\u0629\u061f<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0643\u064a\u0641\u064a\u0629 \u0625\u0639\u062f\u0627\u062f \u0627\u0644\u0645\u062a\u0623\u062e\u0631\u0627\u062a \u0648\u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u063a\u064a\u0631 \u0627\u0644\u0645\u0643\u062a\u0645\u0644\u0629\u060c \u0648\u062a\u062a\u0628\u0639 \u0627\u0644\u0645\u0647\u0627\u0645\u060c \u0648\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0625\u0635\u062f\u0627\u0631\u0627\u062a.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u0623\u062f\u0648\u0627\u062a.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u062a\u0639\u062a\u0628\u0631 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0648\u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0648\u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0639\u0648\u0627\u0645\u0644 \u0645\u0633\u0627\u0639\u062f\u0629 \u0631\u0626\u064a\u0633\u064a\u0629 \u0641\u064a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u064a\u0646\u0628\u063a\u064a \u0623\u0646 \u064a\u062a\u0645 \u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0648\u0627\u0644\u062a\u0646\u0633\u064a\u0642 \u0628\u064a\u0646 \u0647\u0630\u0647 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0645\u0639\u0627\u064b.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>\ud83e\uddd0 \u062a\u0643\u0644\u0641\u0629 \u0625\u0647\u0645\u0627\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0641\u064a \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u062a\u0639\u062f\u0651 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0639\u0645\u0644\u060c \u062d\u064a\u062b \u064a\u062f\u0641\u0639 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0646\u0647\u0627\u0626\u064a \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062c\u0639\u0644 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u062a\u0631\u0628\u062d. \u0644\u0644\u0623\u0633\u0641 \u0631\u063a\u0645 \u0623\u0646\u0646\u0627 \u0641\u064a 2022 \u0644\u0627 \u062a\u0632\u0627\u0644 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u062a\u0631\u0649 \u0623\u0646\u0647\u0627 \u0639\u0644\u0649 \u062f\u0631\u0627\u064a\u0629 \u062a\u0627\u0645\u0629 \u0628\u0639\u0645\u0644\u0627\u0621\u0647\u0627 \u0648\u0644\u0627 \u062d\u0627\u062c\u0629 \u0644\u0647\u0627 \u0625\u0644\u0649 \u0625\u062c\u0631\u0627\u0621 \u0623\u0628\u062d\u0627\u062b \u0639\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0644\u0641\u0647\u0645 \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0647\u0645. \u0645\u0646 \u0627\u0644\u0645\u0624\u0643\u062f \u0623\u0646 \u0647\u0630\u0647 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0648\u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0633\u062a\u0634\u0647\u062f \u0627\u0646\u062e\u0641\u0627\u0636\u0627\u064b \u0643\u0628\u064a\u0631\u0627\u064b \u0641\u064a \u0642\u064a\u0645\u062a\u0647\u0627 \u0641\u064a \u0627\u0644\u0633\u0646\u0648\u0627\u062a \u0627\u0644\u0642\u0627\u062f\u0645\u0629 \u062e\u0627\u0635\u0629 \u0645\u0639 \u0627\u0644\u0646\u0645\u0648 \u0627\u0644\u0633\u0631\u064a\u0639 \u0644\u0644\u0627\u0642\u062a\u0635\u0627\u062f \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u062e\u0628\u0631\u0629.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0623\u0636\u0641 \u0625\u0644\u0649 \u0630\u0644\u0643 \u0627\u0646\u0639\u062f\u0627\u0645 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0639\u0646\u062f\u0645\u0627 \u064a\u062a\u0639\u0644\u0651\u0642 \u0627\u0644\u0623\u0645\u0631 \u0628\u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u0647\u0627\u0645\u0629 \u0628\u0634\u0623\u0646 \u0627\u0644\u062e\u0628\u0631\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0628\u0648\u0627\u0633\u0637\u0629 \u0641\u0631\u0642 \u0627\u0644\u0639\u0645\u0644. \u0623\u0648 \u064a\u062d\u062f\u062b \u0645\u0627 \u0647\u0648 \u0623\u0633\u0648\u0621 \u0645\u0646 \u0630\u0644\u0643 \u0639\u0646\u062f\u0645\u0627 \u062a\u0636\u0639 \u0627\u0644\u0641\u0631\u0642 \u062e\u0637\u0629 \u0644\u0643\u0646\u0647\u0627 \u062a\u0641\u0634\u0644 \u0644\u0627\u062d\u0642\u0627\u064b \u0641\u064a \u062a\u0646\u0641\u064a\u0630\u0647\u0627. \u0644\u0630\u0627 \u064a\u062c\u0628 \u0623\u0646 \u0646\u0646\u062a\u0628\u0647 \u0625\u0644\u0649 \u0623\u0646\u0647 \u0628\u062f\u0648\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0641\u0625\u0646 \u0630\u0644\u0643 \u064a\u0639\u062f\u0651 \u0645\u062e\u0627\u0637\u0631\u0629 \u063a\u064a\u0631 \u0645\u062d\u0633\u0648\u0628\u0629 \u0645\u0646 \u0642\u0650\u0628\u0644 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u062a\u0624\u062f\u064a \u0625\u0644\u0649 \u0646\u062a\u0627\u0626\u062c \u063a\u064a\u0631 \u0645\u0631\u063a\u0648\u0628\u0629\u060c \u0648\u062a\u0642\u0644\u064a\u0644 \u0641\u0631\u0635 \u0627\u0644\u0646\u0645\u0648 \u0648\u0627\u0644\u0627\u0646\u062a\u0634\u0627\u0631 \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a \u0625\u0636\u0627\u0639\u0629 \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0645\u0633\u062a\u063a\u0631\u0642 \u0641\u064a \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0648\u0627\u0644\u062a\u0637\u0648\u064a\u0631.<\/span><\/p>\n<h6><strong>\u062a\u0634\u0645\u0644 \u0627\u0644\u0645\u062e\u0627\u0637\u0631 \u0627\u0644\u0623\u062e\u0631\u0649 \u0644\u0639\u062f\u0645 \u0648\u062c\u0648\u062f \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0645\u0627 \u064a\u0644\u064a:<\/strong><\/h6>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><strong>\u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0634\u0631\u0643\u0629\/\u0627\u0644\u0645\u0646\u062a\u062c\/\u0627\u0644\u062e\u062f\u0645\u0629<\/strong>: <\/span><span style=\"font-weight: 400;\">\u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0624\u062f\u064a \u0627\u0644\u0627\u0646\u0641\u0635\u0627\u0644 \u0639\u0646 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a 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\u0628\u0634\u0643\u0644 \u0639\u0627\u0645.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><strong>\u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0642\u064a\u0627\u062f\u0629 \u0648\u0635\u0646\u0651\u0627\u0639 \u0627\u0644\u0642\u0631\u0627\u0631<\/strong>: \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0624\u062f\u064a \u0625\u0647\u0645\u0627\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0625\u0644\u0649 \u062d\u0631\u0645\u0627\u0646 \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0645\u0646 \u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0625\u064a\u062c\u0627\u0628\u064a \u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645. \u0643\u0645\u0627 \u064a\u0642\u0644\u0644 \u0645\u0646 \u0627\u062d\u062a\u0645\u0627\u0644\u064a\u0629 \u062a\u0637\u0628\u064a\u0642 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0639\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a \u0645\u0633\u062a\u0642\u0628\u0644\u0627\u064b. \u0628\u062f\u0648\u0646 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0646 \u0627\u0644\u0642\u064a\u0627\u062f\u0629 \u0648\u0635\u0646\u0651\u0627\u0639 \u0627\u0644\u0642\u0631\u0627\u0631 \u0641\u0625\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0644\u0646 \u062a\u0643\u0648\u0646 \u0642\u0627\u062f\u0631\u0629 \u0639\u0644\u0649 \u062a\u062c\u0645\u064a\u0639 \u0648\u062a\u0631\u062c\u0645\u0629 \u0646\u062a\u0627\u0626\u062c \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0625\u0644\u0649 \u0642\u064a\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u0639\u0644\u064a\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u0635\u0628\u062d \u062a\u062d\u062a \u0631\u062d\u0645\u0629 \u0635\u0646\u0651\u0627\u0639 \u0627\u0644\u0642\u0631\u0627\u0631 \u063a\u064a\u0631 \u0627\u0644\u0645\u062f\u0631\u0643\u064a\u0646 \u0644\u0623\u0647\u0645\u064a\u062a\u0647\u0627 \u0648\u0627\u0644\u0630\u064a\u0646 \u064a\u062a\u062e\u0630\u0648\u0646 \u0642\u0631\u0627\u0631\u0627\u062a \u0631\u0626\u064a\u0633\u064a\u0629 \u062f\u0648\u0646 \u0625\u062c\u0631\u0627\u0621 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u0642\u0639 \u0636\u062d\u064a\u0629 \u0644\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0645\u0646\u0627\u0642\u0634\u0627\u062a \u0627\u0644\u062a\u064a \u0644\u0627 \u0641\u0627\u0626\u062f\u0629 \u0645\u0646\u0647\u0627.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><strong>\u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0627\u062a<\/strong>: \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u0639\u0645\u0644 \u0639\u0644\u0649 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0630\u0627\u062a \u0627\u0644\u0635\u0644\u0629 \u0648\u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0645\u0646\u0627\u0633\u0628 \u0644\u062a\u062d\u0642\u064a\u0642\u0647\u0627\u060c \u0642\u062f \u062a\u0646\u0634\u063a\u0644 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0628\u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0648\u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u062c\u062f\u064a\u062f\u0629 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\u0645\u0646\u0627\u0647\u062c \u0644\u0627 \u0623\u0633\u0627\u0633 \u0644\u0647\u0627.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0648\u0641\u0642\u062f\u0627\u0646 \u0627\u0644\u0625\u0646\u062a\u0627\u062c\u064a\u0629.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><strong>\u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0641\u0631\u064a\u0642<\/strong>: \u0628\u062f\u0648\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0644\u0646 \u064a\u0643\u0648\u0646 \u0645\u0646 \u0627\u0644\u0648\u0627\u0636\u062d \u0645\u0627 \u0647\u064a \u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0623\u0648 \u0627\u0644\u0628\u062d\u062b 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\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a. \u062d\u0627\u0648\u0644 \u062a\u0648\u0635\u064a\u0644 \u0648\u062a\u0648\u0636\u064a\u062d \u0642\u064a\u0645\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0641\u064a \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a\/\u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u062c\u064a\u062f\u0627\u064b \u062d\u062a\u0649 \u064a\u062a\u0636\u062d \u0644\u0644\u0645\u062f\u064a\u0631\u064a\u0646 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a\u0646 \u0627\u0644\u062f\u0648\u0631 \u0627\u0644\u0645\u0647\u0645 \u0627\u0644\u0630\u064a \u062a\u062a\u0645\u064a\u0632 \u0628\u0647 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>\u0627\u0644\u0645\u0631\u0627\u062c\u0639<\/strong>: \u062a\u0631\u062c\u0645\u0629 -\u0648\u0628\u062a\u0635\u0631\u0651\u0641- \u0644\u0644\u0645\u0642\u0627\u0644 <a href=\"https:\/\/www.nngroup.com\/articles\/ux-strategy\/\" target=\"_blank\" rel=\"noopener\">UX Strategy: Definition and Components<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (UX Strategy) \u0647\u064a \u062e\u0637\u0629 \u0645\u0646 3 \u0639\u0646\u0627\u0635\u0631 \u0645\u0646 \u0623\u062c\u0644 \u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0641\u0647\u0645 \u0627\u0644\u0645\u0634\u062a\u0631\u0643 \u0644\u0644\u0627\u062a\u062c\u0627\u0647 \u0646\u062d\u0648 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0648\u0630\u0644\u0643 \u0642\u0628\u0644 \u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u062d\u0644\u0648\u0644. \u0643\u0645\u0627 \u0623\u0646\u0647\u0627 \u062a\u0639\u0645\u0644 \u0639\u0644\u0649 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0627\u062a. \u0648\u0644\u0625\u062b\u0631\u0627\u0621 \u0623\u0628\u062d\u0627\u062b\u0646\u0627 \u062d\u0648\u0644 \u0631\u0624\u064a\u0629 \u0648\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u060c \u0627\u0633\u062a\u0637\u0644\u0639\u0646\u0627 \u0622\u0631\u0627\u0621 \u062b\u0644\u0627\u062b\u064a\u0646 \u0645\u0646 \u0645\u062d\u062a\u0631\u0641\u064a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (UX) \u0644\u0644\u062a\u0639\u0631\u0651\u0641 \u0639\u0644\u0649 \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0648\u0627\u062c\u0647\u0648\u0646\u0647\u0627 \u0641\u064a \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0644\u062a\u0646\u0641\u064a\u0630 \u0645\u0647\u0627\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 [&hellip;]<\/p>\n","protected":false},"author":390,"featured_media":26972,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_gspb_post_css":"","content-type":"","footnotes":""},"categories":[418],"tags":[389,140,384,388,387,390],"class_list":["post-16513","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-user-experience","tag-ux-strategy","tag-ux-writing","tag-384","tag--ux","tag-387","tag-390"],"acf":[],"_links":{"self":[{"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/posts\/16513","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/users\/390"}],"replies":[{"embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/comments?post=16513"}],"version-history":[{"count":0,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/posts\/16513\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/media\/26972"}],"wp:attachment":[{"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/media?parent=16513"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/categories?post=16513"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/tags?post=16513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}