{"id":16452,"date":"2022-06-16T20:00:53","date_gmt":"2022-06-16T18:00:53","guid":{"rendered":"https:\/\/uxwritingar.com\/staging\/?p=16452"},"modified":"2026-06-03T17:42:43","modified_gmt":"2026-06-03T14:42:43","slug":"%d8%aa%d8%b5%d9%85%d9%8a%d9%85-%d8%a7%d9%84%d9%83%d9%84%d9%85%d8%a7%d8%aa-%d9%83%d9%8a%d9%81-%d8%aa%d9%8f%d8%ac%d8%b1%d9%8a-%d9%85%d8%ad%d8%a7%d8%af%d8%ab%d8%a9-%d8%a8%d9%8a%d9%86-%d8%a7%d9%84%d9%85","status":"publish","type":"post","link":"https:\/\/uxwritingar.com\/staging\/ux-writing\/16452\/","title":{"rendered":"\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0643\u0644\u0645\u0627\u062a: \u0643\u064a\u0641 \u062a\u064f\u062c\u0631\u064a \u0645\u062d\u0627\u062f\u062b\u0629 \u0628\u064a\u0646 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u0631\u0642\u0645\u064a\u061f"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u062a\u062c\u0630\u0628 \u0627\u0644\u0643\u0644\u0645\u0627\u062a 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\u0643\u064a\u0641 \u0648\u0644\u0645\u0627\u0630\u0627\u061f \u0648\u0643\u0645\u0627 \u0647\u0648 \u0627\u0644\u062d\u0627\u0644 \u0641\u064a \u0623\u064a \u0645\u062d\u0627\u062f\u062b\u0629 \u0637\u0628\u064a\u0639\u064a\u0629\u060c \u064a\u062c\u0628 \u0623\u0646 \u062a\u0646\u062a\u0642\u0644 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0628\u064a\u0646\u0647 \u0648\u0628\u064a\u0646 \u0627\u0644\u0645\u0646\u062a\u062c\/\u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0628\u0644\u063a\u0629 \u0648\u062f\u0648\u062f\u0629 \u0648\u062d\u0642\u064a\u0642\u064a\u0629.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0648\u0644\u0627 \u064a\u0642\u062a\u0635\u0631 \u0627\u0644\u0623\u0645\u0631 \u0639\u0644\u0649 <\/span><span style=\"font-weight: 400;\">\u0627\u0644\u0646\u0628\u0631\u0629 \u0648\u0627\u0644\u0635\u0648\u062a \u0641\u0642\u0637 (Voice &amp; Tone)<\/span><span style=\"font-weight: 400;\"> \u0641\u0642\u0637\u060c \u0628\u0644 \u064a\u0646\u0637\u0648\u0649 \u0623\u064a\u0636\u064b\u0627 \u0639\u0644\u0649 \u0627\u0644\u062a\u0639\u0627\u0637\u0641. \u0641\u0627\u0644\u0647\u062f\u0641 \u0645\u0646 \u0627\u0644\u0645\u062d\u0627\u062f\u062b\u0629 \u0647\u0648 \u0645\u0633\u0627\u0639\u062f\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0639\u0644\u0649 \u062a\u0644\u0628\u064a\u0629 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647\u0645. \u0644\u0630\u0627 \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646<\/span><a href=\"https:\/\/uxwritingar.com\/staging\/ux-writing\/12770\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">\u0627\u0644\u0646\u0635\u0648\u0635 \u0627\u0644\u0645\u0635\u063a\u0651\u0631\u0629 (microcopy)<\/span><\/a><span style=\"font-weight: 400;\"> \u0647\u0627\u062f\u0641\u0629 \u0648\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633.<\/span><\/p>\n<p><strong>\u0630\u0627\u062a \u0635\u0644\u0629:<\/strong>\u00a0<a href=\"https:\/\/uxwritingar.com\/staging\/ux-writing\/26150\" target=\"_blank\" rel=\"noopener\">\u0643\u0644 \u0645\u0627 \u062a\u0631\u064a\u062f \u0645\u0639\u0631\u0641\u062a\u0647 \u0639\u0646 \u0627\u0644\u0646\u0628\u0631\u0629 \u0648\u0627\u0644\u0635\u0648\u062a \u0641\u064a \u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645<\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u062a\u0646\u062a\u0642\u064a \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0645\u062b\u0644 Monzo (\u062a\u0637\u0628\u064a\u0642 \u0628\u0646\u0643\u064a) \u0643\u0644 \u0643\u0644\u0645\u0629 \u0628\u0639\u0646\u0627\u064a\u0629 \u0644\u062a\u0645\u0646\u062d \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0634\u0639\u0648\u0631\u064b\u0627 \u0628\u0627\u0644\u0645\u062d\u0627\u062f\u062b\u0629 \u0627\u0644\u0648\u0627\u0642\u0639\u064a\u0629. \u0648\u062a\u0644\u062a\u0632\u0645 \u0641\u064a \u0646\u0641\u0633 \u0627\u0644\u0648\u0642\u062a \u0648\u0627\u062c\u0647\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0641\u064a\u0647\u0627 \u0628\u0627\u062a\u0628\u0627\u0639 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 (KPIs) \u0644\u062a\u062d\u0642\u064a\u0642 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0646\u062a\u062c.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0625\u0644\u064a\u0643 \u0647\u0630\u0627 \u0627\u0644\u0645\u062b\u0627\u0644 \u0641\u064a \u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u060c \u0648\u0627\u0644\u0630\u064a \u064a\u062d\u062f\u062f \u0647\u062f\u0641\u0627\u064b \u0648\u0627\u0636\u062d\u0627\u064b \u0648\u0642\u0627\u0628\u0644\u0627\u064b \u0644\u0644\u0642\u064a\u0627\u0633\u060c \u0648\u0647\u0648 &#8220;\u062a\u0642\u0644\u064a\u0644 \u0639\u0645\u0644\u064a\u0627\u062a \u0634\u062d\u0646 \u0628\u0637\u0627\u0642\u0629 \u0627\u0644\u062f\u0641\u0639 \u0648\u0627\u0644\u062e\u0635\u0645 \u0645\u0646 Apple&#8221;. \u0639\u0646\u062f \u0642\u0631\u0627\u0621\u0629 \u0647\u0630\u0627 \u0627\u0644\u0646\u0635 \u0643\u0645\u0633\u062a\u062e\u062f\u0645 \u0644\u0627 \u0628\u062f \u0623\u0646\u0643 \u0633\u062a\u0634\u0639\u0631 \u0628\u0627\u0644\u0634\u0641\u0627\u0641\u064a\u0629 \u0648\u0627\u0644\u0648\u0636\u0648\u062d\u060c \u0645\u0645\u0627 \u064a\u062f\u0641\u0639\u0643 \u0644\u0644\u0645\u0648\u0627\u0641\u0642\u0629 \u0639\u0644\u0649 \u0637\u0644\u0628\u0647\u0645 \u0628\u0643\u0644 \u0633\u0631\u0648\u0631.<\/span><\/p>\n<figure id=\"attachment_16565\" aria-describedby=\"caption-attachment-16565\" style=\"width: 1125px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-16565 size-full\" src=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/04\/Monzo.jpeg\" alt=\"\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0643\u0644\u0645\u0627\u062a: \u0643\u064a\u0641 \u062a\u064f\u062c\u0631\u064a \u0645\u062d\u0627\u062f\u062b\u0629 \u0628\u064a\u0646 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u0631\u0642\u0645\u064a\u061f\" width=\"1125\" height=\"2436\" srcset=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/04\/Monzo.jpeg 1125w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/04\/Monzo-139x300.jpeg 139w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/04\/Monzo-473x1024.jpeg 473w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/04\/Monzo-768x1663.jpeg 768w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/04\/Monzo-709x1536.jpeg 709w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/04\/Monzo-946x2048.jpeg 946w\" sizes=\"(max-width: 1125px) 100vw, 1125px\" \/><figcaption id=\"caption-attachment-16565\" class=\"wp-caption-text\"><span style=\"color: #808080;\"><em>\u062a\u0646\u062a\u0642\u064a \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0645\u062b\u0644 Monzo \u0643\u0644 \u0643\u0644\u0645\u0629 \u0628\u0639\u0646\u0627\u064a\u0629 \u0644\u062a\u0645\u0646\u062d \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0634\u0639\u0648\u0631\u064b\u0627 \u0628\u0627\u0644\u0645\u062d\u0627\u062f\u062b\u0629 \u0627\u0644\u0648\u0627\u0642\u0639\u064a\u0629.<\/em><\/span><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u062a\u0633\u0627\u0639\u062f \u0627\u0644\u0643\u0644\u0645\u0627\u062a Monzo \u0639\u0644\u0649 \u0625\u062d\u062f\u0627\u062b \u062b\u0648\u0631\u0629 \u0641\u064a \u0635\u0646\u0627\u0639\u0629 \u0636\u062e\u0645\u0629. \u0641\u0627\u0644\u0628\u0646\u0648\u0643 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629 \u063a\u064a\u0631 \u0645\u0646\u0641\u062a\u062d\u0629 \u0628\u0646\u0641\u0633 \u0627\u0644\u0642\u062f\u0631\u060c \u0644\u0643\u0646\u0647\u0627 \u062a\u0633\u062a\u062e\u062f\u0645 \u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0645\u0627\u0644\u064a\u0629 \u0645\u0639\u0642\u062f\u0629 \u0641\u064a \u062a\u0637\u0628\u064a\u0642\u0627\u062a\u0647\u0627. \u0623\u0645\u0627 \u0639\u0646\u062f \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u062a\u0637\u0628\u064a\u0642 Monzo \u062a\u0634\u0639\u0631 \u0648\u0643\u0623\u0646\u0647\u0627 \u0645\u062d\u0627\u062f\u062b\u0629 \u0645\u0639 \u0632\u0645\u064a\u0644\u0643\u060c \u0641\u0647\u0645 \u064a\u062a\u062d\u062f\u062b\u0648\u0646 \u0628\u0627\u0644\u0644\u063a\u0629 \u0627\u0644\u062a\u064a \u064a\u062a\u062d\u062f\u062b \u0628\u0647\u0627 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645. \u0648\u0644\u0627 \u064a\u0645\u0643\u0646 \u0644\u0623\u064a \u062a\u0637\u0628\u064a\u0642 \u0623\u0648 \u0645\u0646\u062a\u062c \u0627\u0644\u0648\u0635\u0648\u0644 \u0644\u0647\u0630\u0627 \u0627\u0644\u0645\u0633\u062a\u0648\u0649 \u0645\u0646 \u0627\u0644\u062a\u0639\u0627\u0637\u0641 \u0648\u0627\u0644\u0623\u0644\u0641\u0629 \u0645\u0639 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0625\u0644\u0627 \u0628\u0627\u0646\u062f\u0645\u0627\u062c \u0643\u0627\u062a\u0628 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u0641\u0631\u064a\u0642 \u0627\u0644\u0639\u0645\u0644 \u0641\u064a \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0645\u0646\u0630 \u0627\u0644\u0628\u062f\u0627\u064a\u0629 \u0648\u062a\u0643\u0648\u064a\u0646 \u0641\u0647\u0645 \u062f\u0642\u064a\u0642 \u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0639\u0645\u0644.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2><b>\u0627\u0628\u062f\u0623 \u0641\u064a \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0643\u062c\u0632\u0621 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u270d<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u0639\u0646\u062f\u0645\u0627 \u062a\u0628\u062f\u0623 \u0628\u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0641\u064a \u0627\u0644\u0648\u0627\u062c\u0647\u0627\u062a \u0639\u0644\u0649 \u0623\u0646\u0647\u0627 \u0645\u062d\u0627\u062f\u062b\u0629 \u0633\u062a\u0628\u062f\u0623 \u0628\u0625\u0639\u0637\u0627\u0621 \u0623\u0647\u0645\u064a\u0629 \u0643\u0628\u064a\u0631\u0629 \u0644\u0644\u0643\u0644\u0645\u0627\u062a \u0648\u0627\u0644\u0646\u0635\u0648\u0635 \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u0646\u062a\u062c\/\u0627\u0644\u062a\u0637\u0628\u064a\u0642. \u0648\u0641\u064a \u0639\u0645\u0644\u0643 \u0643\u0643\u0627\u062a\u0628 \u062a\u062c\u0631\u0628\u0629 \u0645\u0633\u062a\u062e\u062f\u0645\u060c \u062a\u0643\u0648\u0646 \u0645\u0633\u0624\u0648\u0644\u0627\u064b \u0639\u0646 \u0645\u0639\u0631\u0641\u0629 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646. \u0648\u0630\u0644\u0643 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0625\u062c\u0631\u0627\u0621 \u0645\u0642\u0627\u0628\u0644\u0627\u062a \u0645\u0639\u0647\u0645\u060c \u0648\u0625\u0646\u0634\u0627\u0621 <a href=\"https:\/\/uxwritingar.com\/staging\/user-interface\/17960\" target=\"_blank\" rel=\"noopener\">\u0646\u0645\u0627\u0630\u062c \u0623\u0648\u0644\u064a\u0629 (Prototypes)<\/a> \u0648\u0627\u062e\u062a\u0628\u0627\u0631\u0647\u0627 \u0639\u0644\u064a\u0647\u0645. \u062a\u0643\u0648\u0646 \u0647\u0630\u0647 \u0627\u0644\u0623\u0646\u0634\u0637\u0629 \u0648\u0627\u0644\u0645\u0647\u0627\u0645 \u0623\u0643\u062b\u0631 \u0641\u0627\u0639\u0644\u064a\u0629 \u0648\u0646\u062c\u0627\u062d\u0627\u064b \u0639\u0646\u062f\u0645\u0627 \u062a\u0636\u0639 \u0641\u064a \u0627\u0639\u062a\u0628\u0627\u0631\u0643 \u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0648\u0627\u0644\u0646\u0635\u0648\u0635.<\/span><\/p>\n<h3><b>\u0625\u0644\u064a\u0643 \u0628\u0639\u0636 \u0627\u0644\u0637\u0631\u0642 \u0644\u062a\u0637\u0628\u064a\u0642 \u0630\u0644\u0643<\/b><span style=\"font-weight: 400;\">:<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0625\u0630\u0627 \u0643\u0646\u062a \u0628\u0635\u062f\u062f \u0625\u062c\u0631\u0627\u0621 \u0645\u0642\u0627\u0628\u0644\u0627\u062a \u0645\u0639 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u060c \u0627\u0637\u0644\u0628 \u0645\u0646 \u0627\u0644\u0645\u0634\u0631\u0641\u064a\u0646 \u0627\u0644\u0627\u0633\u062a\u0645\u0627\u0639 \u0625\u0644\u0649 \u0627\u0644\u0644\u063a\u0629 \u0627\u0644\u062a\u064a \u064a\u0633\u062a\u062e\u062f\u0645\u0647\u0627 \u0627\u0644\u0645\u0634\u0627\u0631\u0643 \u0648\u0627\u0644\u0646\u0635\u0648\u0635 \u0627\u0644\u062a\u064a \u064a\u062a\u062d\u062f\u062b \u0628\u0647\u0627. \u062b\u0645 \u0627\u0643\u062a\u0628\u0647\u0627 \u0648\u0633\u062c\u0651\u0644\u0647\u0627 \u0644\u0623\u0646\u0647\u0627 \u0648\u0633\u064a\u0644\u0629 \u0645\u0645\u062a\u0627\u0632\u0629 \u062a\u0639\u0631\u0641 \u0645\u0646 \u062e\u0644\u0627\u0644\u0647\u0627 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0646\u0627\u0633\u0628 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0623\u0643\u062b\u0631. \u0648\u0633\u062a\u0639\u0631\u0641 \u0623\u064a\u0636\u0627\u064b \u0625\u0630\u0627 \u0645\u0627 \u062a\u0645 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0643\u0644\u0645\u0627\u062a \u0645\u062e\u062a\u0644\u0641\u0629 \u0644\u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0645\u062e\u062a\u0644\u0641\u0629 \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0644\u0648\u0635\u0641 \u0627\u0644\u0634\u064a\u0621 \u0646\u0641\u0633\u0647.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0639\u0646\u062f \u0625\u062c\u0631\u0627\u0621<\/span><a href=\"https:\/\/uxwritingar.com\/staging\/ux-writing\/16005\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">\u0627\u062e\u062a\u0628\u0627\u0631 \u0642\u0627\u0628\u0644\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 (usability testing)<\/span><\/a><span style=\"font-weight: 400;\"> \u0644\u0627 \u0645\u0627\u0646\u0639 \u0623\u064a\u0636\u064b\u0627 \u0645\u0646 \u0625\u062c\u0631\u0627\u0621 \u0627\u062e\u062a\u0628\u0627\u0631 \u0642\u0627\u0628\u0644\u064a\u0629 \u0627\u0644\u0641\u0647\u0645 \u0644\u062a\u0633\u062a\u0637\u064a\u0639 \u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u0639\u0644\u0649 \u0623\u0633\u0626\u0644\u0629 \u0645\u062b\u0644: \u0647\u0644 \u0646\u062c\u062d\u062a \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0641\u064a \u0625\u062e\u0628\u0627\u0631 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0628\u0627\u0644\u0645\u0637\u0644\u0648\u0628 \u0645\u0646\u0647\u061f \u0647\u0644 \u062a\u062e\u0628\u0631\u0647 \u0628\u0645\u0643\u0627\u0646 \u0648\u062c\u0648\u062f\u0647 \u0648\u0645\u0648\u0642\u0639\u0647 \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u0646\u062a\u062c\u061f<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0639\u0646\u062f\u0645\u0627 \u062a\u064f\u062c\u0631\u064a \u0627\u062e\u062a\u0628\u0627\u0631 Guerilla \u0633\u0631\u064a\u0639 \u0644\u0644\u062a\u062d\u0642\u0651\u0642 \u0645\u0646 \u0628\u0639\u0636 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0648\u0627\u0644\u0645\u0641\u0627\u0647\u064a\u0645\u060c \u064a\u0641\u0636\u0651\u0644 \u0623\u0646 \u062a\u0633\u062a\u063a\u0644 \u0627\u0644\u0641\u0631\u0635\u0629 \u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0646\u0635\u0648\u0635 \u0648\u0627\u0644\u0639\u0628\u0627\u0631\u0627\u062a. \u0627\u0637\u0644\u0628 \u0645\u0646 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u064a\u0646 \u0641\u064a \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u062a\u0644\u0648\u064a\u0646 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u0644\u0627 \u064a\u0641\u0647\u0645\u0648\u0646\u0647\u0627 \u0623\u0648 \u062a\u0633\u0628\u0628 \u0644\u0647\u0645 \u0627\u0644\u062d\u064a\u0631\u0629 \u0628\u0627\u0644\u0644\u0648\u0646 \u0627\u0644\u0623\u062d\u0645\u0631\u060c \u0648\u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0634\u0639\u0631\u0647\u0645 \u0628\u0627\u0644\u0628\u0647\u062c\u0629 \u0623\u0648 \u062a\u0639\u0637\u064a\u0647\u0645 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u064a\u062d\u062a\u0627\u062c\u0648\u0646\u0647\u0627 \u0628\u0627\u0644\u0644\u0648\u0646 \u0627\u0644\u0623\u062e\u0636\u0631. \u064a\u0645\u0643\u0646\u0643 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u0644\u0648\u0627\u0646 \u0623\u062e\u0631\u0649 \u0644\u0623\u0647\u062f\u0627\u0641 \u0623\u062e\u0631\u0649. \u0628\u0644 \u064a\u0645\u0643\u0646\u0643 \u062d\u062a\u0649 \u0623\u0646 \u062a\u0637\u0644\u0628 \u0645\u0646\u0647\u0645 \u0645\u0628\u0627\u0634\u0631\u0629 \u0623\u0646 \u064a\u0642\u062a\u0631\u062d\u0648\u0627 \u0639\u0644\u064a\u0643 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0631\u0648\u0646\u0647\u0627 \u0645\u0646\u0627\u0633\u0628\u0629.<\/span><\/li>\n<\/ul>\n<table style=\"background-color: #2aa7fc;\">\n<tbody>\n<tr>\n<td><span style=\"color: #ffffff;\"><b>\ud83c\udfaf\u00a0\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a Guerilla: \u0637\u0631\u064a\u0642\u0629 \u0644\u062a\u0642\u064a\u064a\u0645 \u0645\u062f\u0649 \u0641\u0627\u0639\u0644\u064a\u0629 \u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u062e\u062a\u0628\u0627\u0631 \u0645\u0643\u0648\u0646\u0627\u062a\u0647\u0627 \u0639\u0644\u0649 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0648\u062a\u0633\u062c\u064a\u0644 \u0645\u0644\u0627\u062d\u0638\u0627\u062a\u0647\u0645 \u0648\u0627\u0646\u0637\u0628\u0627\u0639\u0627\u062a\u0647\u0645 \u0648\u062a\u0639\u0644\u064a\u0642\u0627\u062a\u0647\u0645\u060c \u0643\u0645\u0627 \u0623\u0646\u0647\u0627 \u0637\u0631\u064a\u0642\u0629 \u0633\u0631\u064a\u0639\u0629 \u0648\u0645\u0646\u062e\u0641\u0636\u0629 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0645\u0645\u0627 \u064a\u062c\u0639\u0644\u0647\u0627 \u0648\u0633\u064a\u0644\u0629 \u0627\u062e\u062a\u0628\u0627\u0631 \u062c\u064a\u062f\u0629 \u0641\u064a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645.<\/b><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">\u0647\u0630\u0647 \u0645\u062c\u0631\u062f \u0623\u0645\u062b\u0644\u0629 \u0628\u0633\u064a\u0637\u0629 \u062a\u0648\u0636\u0651\u062d \u0643\u064a\u0641 \u064a\u0645\u0643\u0646 \u0627\u0644\u0628\u062f\u0621 \u0641\u064a \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0633\u062a\u062e\u062f\u0645\u0647\u0627. \u0648\u064a\u0646\u0628\u063a\u064a \u0627\u0644\u0625\u0634\u0627\u0631\u0629 \u0625\u0644\u0649 \u0623\u0646\u0647 \u0641\u064a \u062d\u0627\u0644\u0629 \u0625\u0633\u0646\u0627\u062f \u0647\u0630\u0647 \u0627\u0644\u0645\u0647\u0627\u0645 \u0648\u0627\u0644\u0645\u0633\u0624\u0648\u0644\u064a\u0627\u062a \u0625\u0644\u0649 \u0643\u0627\u062a\u0628 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0623\u0648 \u0623\u064a \u0634\u062e\u0635 \u0622\u062e\u0631 \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0643\u0627\u062a\u0628 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u060c \u064a\u0641\u0642\u062f \u0627\u0644\u0645\u0646\u062a\u062c\/\u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0641\u0631\u0635\u0629 \u0625\u0646\u0634\u0627\u0621 \u0645\u062d\u0627\u062f\u062b\u0629 \u0641\u0639\u0651\u0627\u0644\u0629 \u0645\u0639 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0628\u0645\u062c\u0631\u062f \u062a\u0633\u0644\u064a\u0645 \u0627\u0644\u0645\u0646\u062a\u062c.. \u0631\u0627\u062c\u0639 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0644\u0645\u0639\u0631\u0641\u0629 \u0643\u064a\u0641 \u064a\u0645\u0643\u0646 \u062a\u062d\u0633\u064a\u0646\u0647\u0627 \u0644\u0623\u0646 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0645\u0633\u062a\u0645\u0631\u0629 \u0648\u0644\u0627 \u062a\u062a\u0648\u0642\u0641 \u0639\u0646\u062f \u0625\u0635\u062f\u0627\u0631 \u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0627\u0644\u062a\u0637\u0628\u064a\u0642. \u0628\u0644 \u064a\u062c\u0628 \u0627\u0644\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0641\u064a \u0627\u062e\u062a\u0628\u0627\u0631\u0647\u0627 \u0648\u0627\u0644\u0639\u0645\u0644 \u0639\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u062f\u0627\u0626\u0645\u0627\u064b.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>\u062e\u0627\u062a\u0645\u0629<\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u062a\u0648\u0642\u0641 \u0639\u0646 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0641\u064a \u0627\u0644\u0644\u063a\u0629 \u0648\u0642\u0627\u0628\u0644\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0628\u0634\u0643\u0644 \u0645\u0646\u0641\u0635\u0644. \u0641\u0627\u0644\u0643\u0644\u0645\u0627\u062a \u062c\u0632\u0621 \u0623\u0633\u0627\u0633\u064a \u0644\u064a\u0643\u0648\u0646 \u0627\u0644\u0645\u0646\u062a\u062c \u0642\u0627\u0628\u0644\u0627\u064b \u0644\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645. \u0648\u0643\u0644\u0645\u0627 \u0623\u062f\u0631\u0643 \u0627\u0644\u0641\u0631\u064a\u0642 \u0627\u0644\u0645\u0633\u0624\u0648\u0644 \u0639\u0646 \u0627\u0644\u0645\u0646\u062a\u062c \u0630\u0644\u0643 \u0645\u0628\u0643\u0631\u0627\u064b\u060c \u0623\u0635\u0628\u062d\u062a <a href=\"https:\/\/uxwritingar.com\/staging\/user-experience\/26161\" target=\"_blank\" rel=\"noopener\">\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (UX)<\/a> \u0623\u0641\u0636\u0644. \u062e\u0627\u0635\u0629 \u0623\u0646\u0646\u0627 \u0627\u0644\u0622\u0646 \u0646\u0646\u062a\u0642\u0644 \u062a\u062f\u0631\u064a\u062c\u064a\u0627\u064b \u0625\u0644\u0649 \u0639\u0627\u0644\u0645 \u0645\u0646 \u062f\u0648\u0646 \u0634\u0627\u0634\u0627\u062a \u0623\u0648 \u0639\u0646\u0627\u0635\u0631 \u0645\u0631\u0626\u064a\u0629\u060c \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a \u062a\u0635\u0628\u062d \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0647\u064a \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u0648\u062d\u064a\u062f\u0629 \u0644\u0631\u0628\u0637 \u0627\u0644\u0646\u0634\u0627\u0637 \u0627\u0644\u062a\u062c\u0627\u0631\u064a \u0648\u0627\u0644\u0645\u0634\u0631\u0648\u0639 \u0627\u0644\u0631\u0642\u0645\u064a \u0628\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645. \u0644\u0630\u0627 \u0641\u0627\u0644\u0648\u0642\u062a \u0627\u0644\u062d\u0627\u0644\u064a \u0647\u0648 \u0623\u0641\u0636\u0644 \u0648\u0642\u062a \u0644\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0641\u064a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><b>\u0627\u0644\u0645\u0631\u0627\u062c\u0639<\/b><span style=\"font-weight: 400;\">: \u062a\u0631\u062c\u0645\u0629 -\u0648\u0628\u062a\u0635\u0631\u0651\u0641- \u0644\u0644\u0645\u0642\u0627\u0644<\/span><a href=\"https:\/\/uxplanet.org\/ux-writing-and-the-customer-experience-wont-somebody-please-think-of-the-words-f7cdefa3793a\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">UX writing and the customer experience: won\u2019t somebody please think of the words?<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u062a\u062c\u0630\u0628 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0627\u0646\u062a\u0628\u0627\u0647 \u0627\u0644\u0630\u064a \u062a\u0633\u062a\u062d\u0642\u0647 \u0641\u064a \u0639\u0627\u0644\u0645 \u062a\u0635\u0645\u064a\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0628\u0634\u0643\u0644 \u062a\u062f\u0631\u064a\u062c\u064a. \u0647\u0630\u0627 \u0623\u0645\u0631 \u0631\u0627\u0626\u0639 \u0628\u0627\u0644\u062a\u0623\u0643\u064a\u062f\u060c \u0648\u0644\u0643\u0646 \u0645\u0627 \u0632\u0627\u0644\u062a \u0647\u0646\u0627\u0643 \u0628\u0639\u0636 \u0627\u0644\u062d\u064a\u0631\u0629 \u062d\u0648\u0644 \u0627\u0644\u0643\u0644\u0645\u0627\u062a. \u0646\u0648\u0636\u062d \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0645\u0642\u0627\u0644 \u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (UX Writing) \u0648\u0627\u0644\u0641\u0631\u0642 \u0627\u0644\u0630\u064a \u062a\u064f\u062d\u062f\u062b\u0647 \u0627\u0644\u0643\u0644\u0645\u0627\u062a\u060c \u0648\u0645\u0627 \u062a\u0636\u064a\u0641\u0647 \u0641\u064a \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u062d\u0627\u0644\u064a\u0629.<\/p>\n","protected":false},"author":390,"featured_media":27150,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_gspb_post_css":"","content-type":"","footnotes":""},"categories":[164],"tags":[140,260,397,205,395],"class_list":["post-16452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ux-writing","tag-ux-writing","tag-260","tag-397","tag-205","tag---ui"],"acf":[],"_links":{"self":[{"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/posts\/16452","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/users\/390"}],"replies":[{"embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/comments?post=16452"}],"version-history":[{"count":0,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/posts\/16452\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/media\/27150"}],"wp:attachment":[{"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/media?parent=16452"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/categories?post=16452"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/tags?post=16452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}