{"id":16441,"date":"2022-06-02T20:00:17","date_gmt":"2022-06-02T18:00:17","guid":{"rendered":"https:\/\/uxwritingar.com\/staging\/?p=16441"},"modified":"2026-06-03T17:43:17","modified_gmt":"2026-06-03T14:43:17","slug":"%d8%aa%d8%b9%d8%b1%d9%91%d9%81-%d8%b9%d9%84%d9%89-%d9%86%d8%aa%d8%a7%d8%a6%d8%ac-%d8%a7%d9%84%d8%a7%d8%b3%d8%aa%d8%ab%d9%85%d8%a7%d8%b1-%d9%81%d9%8a-%d9%83%d8%aa%d8%a7%d8%a8%d8%a9-%d8%aa%d8%ac%d8%b1","status":"publish","type":"post","link":"https:\/\/uxwritingar.com\/staging\/ux-writing\/16441\/","title":{"rendered":"\u062a\u0639\u0631\u0651\u0641 \u0639\u0644\u0649 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a \u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u0644\u0627 \u062a\u0642\u062a\u0635\u0631 \u0623\u0647\u0645\u064a\u0629<\/span><a href=\"https:\/\/uxwritingar.com\/staging\/ux-writing\/12770\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">\u0627\u0644\u0646\u0635\u0648\u0635 \u0627\u0644\u0645\u0635\u063a\u0651\u0631\u0629 (microcopy)<\/span><\/a><span style=\"font-weight: 400;\"> \u0641\u064a \u0647\u0627\u0645\u0634 \u0631\u0628\u062d \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0639\u0644\u0649 \u0645\u0639\u0631\u0641\u0629 \u0645\u0627 \u0647\u0648 \u062c\u064a\u062f \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u060c \u0641\u0645\u062b\u0644\u0627\u064b\u060c \u0643\u0645 \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u064a\u0642\u0648\u0645\u0648\u0646 \u0628\u0640:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u0644\u0621 \u0623\u062c\u0632\u0627\u0621 \u0645\u0646 \u0627\u0644\u0646\u0645\u0627\u0630\u062c (forms) \u062b\u0645 \u0627\u0644\u062a\u0648\u0642\u0641 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\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\" width=\"891\" height=\"500\" srcset=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/04\/\u0645\u062b\u0627\u0644-\u0628\u0627\u064a-\u0628\u0627\u0644-1.png 891w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/04\/\u0645\u062b\u0627\u0644-\u0628\u0627\u064a-\u0628\u0627\u0644-1-300x168.png 300w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/04\/\u0645\u062b\u0627\u0644-\u0628\u0627\u064a-\u0628\u0627\u0644-1-768x431.png 768w\" sizes=\"(max-width: 891px) 100vw, 891px\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u062a\u0639\u0631\u0641 <\/span><b>Ebay<\/b><span style=\"font-weight: 400;\"> \u0623\u0646 \u0648\u0642\u062a \u0627\u0644\u0648\u0635\u0648\u0644 \u0648\u0633\u0639\u0631 \u0627\u0644\u0634\u062d\u0646 \u0639\u0627\u0645\u0644\u064e\u064a\u0646 \u062d\u0627\u0633\u0645\u064e\u064a\u0646 \u0641\u064a \u0642\u0631\u0627\u0631 \u0627\u0644\u0634\u0631\u0627\u0621. \u0648\u0628\u062f\u0648\u0646\u0647\u0645\u0627 \u0644\u0646 \u064a\u0642\u0648\u0645 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0628\u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0634\u0631\u0627\u0621 \u0628\u0628\u0633\u0627\u0637\u0629. \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0635\u0648\u0631\u0629 \u0643\u062a\u0628\u0648\u0627 \u0630\u0644\u0643 \u0641\u064a \u0623\u0643\u062b\u0631 \u0627\u0644\u0637\u0631\u0642 \u0648\u0636\u0648\u062d\u0627\u064b \u062f\u0648\u0646 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0643\u0644\u0645\u0627\u062a:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> <img decoding=\"async\" class=\"aligncenter wp-image-16525 size-full\" src=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/04\/\u0645\u062b\u0627\u0644-Epay-1.jpeg\" alt=\"\" width=\"784\" height=\"407\" srcset=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/04\/\u0645\u062b\u0627\u0644-Epay-1.jpeg 784w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/04\/\u0645\u062b\u0627\u0644-Epay-1-300x156.jpeg 300w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/04\/\u0645\u062b\u0627\u0644-Epay-1-768x399.jpeg 768w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u0644\u062f\u0649 <\/span><b>Typeform<\/b><span style=\"font-weight: 400;\"> \u062a\u0648\u0636\u064a\u062d \u0644\u0643\u0644 \u0645\u0635\u0637\u0644\u062d \u0642\u062f \u064a\u0648\u0627\u062c\u0647 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646. \u0643\u0645\u0627 \u0636\u0645\u0651\u0646\u0648\u0627 \u062a\u0639\u0644\u064a\u0645\u0627\u062a \u0641\u064a \u0646\u0647\u0627\u064a\u0629 \u0627\u0644\u0646\u0645\u0648\u0630\u062c \u0644\u0645\u0646 \u064a\u0643\u0645\u0644\u0647 \u062d\u062a\u0649 \u0644\u0627 \u064a\u062a\u0631\u062f\u062f \u0623\u0648 \u064a\u062a\u0648\u0642\u0641:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> <img decoding=\"async\" class=\"aligncenter wp-image-16526 size-full\" src=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/04\/\u0645\u062b\u0627\u0644-typeform-1.jpeg\" alt=\"\u062a\u0639\u0631\u0651\u0641 \u0639\u0644\u0649 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a \u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\" width=\"1288\" height=\"449\" srcset=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/04\/\u0645\u062b\u0627\u0644-typeform-1.jpeg 1288w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/04\/\u0645\u062b\u0627\u0644-typeform-1-300x105.jpeg 300w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/04\/\u0645\u062b\u0627\u0644-typeform-1-1024x357.jpeg 1024w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/04\/\u0645\u062b\u0627\u0644-typeform-1-768x268.jpeg 768w\" sizes=\"(max-width: 1288px) 100vw, 1288px\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u0644\u0627 \u062a\u0631\u064a\u062f <\/span><b>Google<\/b><span style=\"font-weight: 400;\"> \u0623\u0646 \u064a\u062a\u062c\u0646\u0628 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0627\u0644\u0625\u0639\u062f\u0627\u062f\u0627\u062a \u0644\u0645\u062c\u0631\u062f \u0639\u062f\u0645 \u0641\u0647\u0645\u0647\u0645 \u0644\u0647\u0627. \u0644\u0630\u0644\u0643 \u064a\u0648\u062c\u062f \u0623\u062f\u0627\u0629 \u0646\u0635\u0627\u0626\u062d (tooltip) \u0645\u0639 \u0634\u0631\u0648\u062d\u0627\u062a \u0641\u064a \u062a\u0637\u0628\u064a\u0642 \u062a\u0642\u0648\u064a\u0645 \u062c\u0648\u062c\u0644:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> <img decoding=\"async\" class=\"aligncenter wp-image-16527 size-full\" src=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/04\/\u062a\u0644\u0645\u064a\u062d\u0627\u062a-\u062c\u0648\u062c\u0644-1.jpeg\" alt=\"\" width=\"1025\" height=\"263\" srcset=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/04\/\u062a\u0644\u0645\u064a\u062d\u0627\u062a-\u062c\u0648\u062c\u0644-1.jpeg 1025w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/04\/\u062a\u0644\u0645\u064a\u062d\u0627\u062a-\u062c\u0648\u062c\u0644-1-300x77.jpeg 300w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/04\/\u062a\u0644\u0645\u064a\u062d\u0627\u062a-\u062c\u0648\u062c\u0644-1-768x197.jpeg 768w\" sizes=\"(max-width: 1025px) 100vw, 1025px\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>2.\u00a0 \u0627\u0644\u0646\u0635\u0648\u0635 \u0627\u0644\u0645\u0637\u0645\u0626\u0646\u0629 \u062a\u0633\u0627\u0639\u062f \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0639\u0644\u0649 \u0627\u062a\u062e\u0627\u0630 \u0625\u062c\u0631\u0627\u0621 \u0646\u0627\u062c\u062d \u270d<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u062a\u062b\u064a\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0645\u062e\u0627\u0648\u0641 \u0645\u0634\u0631\u0648\u0639\u0629 \u0644\u062f\u0649 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645. \u0645\u062b\u0644 \u0627\u0644\u0623\u0645\u0627\u0646 (security) \u0648\u0627\u0644\u062e\u0635\u0648\u0635\u064a\u0629 (privacy)\u060c \u0648\u0628\u0639\u0636\u0647\u0627 \u062e\u0627\u0635 \u0628\u0627\u0644\u0645\u0646\u062a\u062c\u060c \u0645\u062b\u0644: <\/span><span style=\"font-weight: 400;\">\u0647\u0644 \u064a\u0645\u0643\u0646\u0646\u064a \u062a\u063a\u064a\u064a\u0631 \u0631\u0623\u064a\u064a \u0644\u0627\u062d\u0642\u0627\u064b\u061f<\/span><\/p>\n<p><b>\u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u0645\u0644\u064a\u0626\u0629 \u0628\u0627\u0644\u0634\u0643\u0648\u0643 \u0648\u0627\u0644\u062a\u0633\u0627\u0624\u0644\u0627\u062a \u0633\u064a\u0626\u0629 \u0644\u0644\u0639\u0645\u0644 \u0627\u0644\u062a\u062c\u0627\u0631\u064a.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u0647\u0630\u0647 \u0627\u0644\u0645\u062e\u0627\u0648\u0641 \u062a\u0642\u0648\u062f \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0625\u0644\u0649 \u0627\u0644\u062a\u0631\u062f\u062f \u0648\u0627\u0644\u062a\u0623\u062e\u064a\u0631 \u0648\u0641\u064a \u0627\u0644\u0646\u0647\u0627\u064a\u0629 \u0627\u0644\u062a\u0648\u0642\u0641. \u0648\u0647\u0630\u0627 \u0645\u0628\u0631\u0631 \u0648\u0645\u0646\u0637\u0642\u064a. \u0641\u0644\u0645\u064e \u0639\u0644\u064a\u0647\u0645 \u0627\u0644\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0639\u0646\u062f\u0645\u0627 \u0644\u0627 \u064a\u0639\u0631\u0641\u0648\u0646:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0644\u0645\u0627\u0630\u0627 \u062a\u0633\u0623\u0644 \u0639\u0646 \u0647\u0630\u0647 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0629 \u0627\u0644\u062e\u0627\u0635\u0629\u061f<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u0627\u0630\u0627 \u0633\u062a\u0641\u0639\u0644 \u0628\u0628\u0631\u064a\u062f\u0647\u0645 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0625\u0630\u0627 \u0623\u0639\u0637\u0648\u0643 \u0625\u064a\u0627\u0647\u061f<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u0627\u0630\u0627 \u0633\u064a\u062d\u062f\u062b \u0625\u0630\u0627 \u0643\u0627\u0646 \u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u0630\u064a \u062d\u0635\u0644\u0648\u0627 \u0639\u0644\u064a\u0647 \u0644\u064a\u0633 \u0643\u0645\u0627 \u062a\u0648\u0642\u0639\u0648\u0627\u061f<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0647\u0644 \u0647\u0630\u0647 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0622\u0645\u0646\u0629\u061f<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0627\u0644\u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0644\u0647\u0630\u0647 \u0627\u0644\u0645\u062e\u0627\u0648\u0641 \u0627\u0644\u0645\u0628\u0631\u064e\u0631\u0629 \u0628\u0628\u0639\u0636 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u064f\u0637\u0645\u0626\u0646\u0629 \u0633\u062a\u0639\u0637\u064a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0627\u0644\u062b\u0642\u0629 \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u0629 \u0644\u0625\u0646\u0647\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0628\u0646\u062c\u0627\u062d. \u0648\u0647\u0630\u0627 \u0647\u0648 \u0647\u062f\u0641 \u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u0627\u0644\u0646\u0635\u0648\u0635 \u0627\u0644\u0645\u0635\u063a\u0651\u0631\u0629.<\/span><\/p>\n<h3><b>\ud83c\udfaf\u00a0\u0623\u0645\u062b\u0644\u0629 \u0639\u0645\u0644\u064a\u0629<\/b><span style=\"font-weight: 400;\">:<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u062a\u0637\u0644\u0628 <\/span><b>Claire<\/b><span style=\"font-weight: 400;\"> \u0623\u0631\u0642\u0627\u0645 \u0647\u0648\u0627\u062a\u0641 \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0646\u060c \u0648\u062a\u0639\u0644\u0645 \u0623\u0646\u0647\u0645 \u0644\u0627 \u064a\u0631\u063a\u0628\u0648\u0646 \u0628\u0645\u0634\u0627\u0631\u0643\u0629 \u0647\u0630\u0647 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0629\u060c \u0644\u0630\u0644\u0643 \u0623\u0636\u0627\u0641\u0648\u0627 \u0627\u0644\u0648\u0639\u062f \u0627\u0644\u062a\u0627\u0644\u064a:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> <img decoding=\"async\" class=\"aligncenter wp-image-16528 size-full\" src=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/04\/Claire-1.jpeg\" alt=\"\u062a\u0639\u0631\u0651\u0641 \u0639\u0644\u0649 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a \u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\" width=\"1237\" height=\"147\" srcset=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/04\/Claire-1.jpeg 1237w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/04\/Claire-1-300x36.jpeg 300w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/04\/Claire-1-1024x122.jpeg 1024w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/04\/Claire-1-768x91.jpeg 768w\" sizes=\"(max-width: 1237px) 100vw, 1237px\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u0639\u0628\u0627\u0631\u0629 \u0648\u0627\u062d\u062f\u0629 \u0642\u0635\u064a\u0631\u0629 \u0623\u0648 \u0641\u0642\u0637 \u0643\u0644\u0645\u0629 &#8220;\u0622\u0645\u0646&#8221;\u060c \u0643\u0627\u0641\u064a\u0629 \u0644\u062a\u062e\u0641\u064a\u0641 \u0627\u0644\u0645\u062e\u0627\u0648\u0641 \u0627\u0644\u0623\u0645\u0646\u064a\u0629 \u0644\u062f\u0649 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u0645\u0646 \u0627\u0644\u0645\u0641\u0636\u0644 \u0623\u0646 \u062a\u0636\u064a\u0641 \u0631\u0645\u0632 \u0627\u0644\u0642\u0641\u0644. \u0643\u0645\u0627 \u0641\u0639\u0644\u062a <\/span><b>Europcar<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> <img decoding=\"async\" class=\"aligncenter wp-image-16529 size-full\" src=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/04\/Europcar-1.jpeg\" alt=\"\" width=\"402\" height=\"235\" srcset=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/04\/Europcar-1.jpeg 402w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/04\/Europcar-1-300x175.jpeg 300w\" sizes=\"(max-width: 402px) 100vw, 402px\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u0644\u0645\u0627\u0630\u0627 \u064a\u062e\u0627\u0641 \u0627\u0644\u062c\u0645\u064a\u0639 \u0645\u0646 \u0627\u0644\u0641\u062a\u0631\u0629 \u0627\u0644\u062a\u062c\u0631\u064a\u0628\u064a\u0629\u061f \u0644\u0623\u0646\u0647\u0645 \u064a\u0639\u0644\u0645\u0648\u0646 \u0623\u0646\u0647\u0645 \u0633\u064a\u0636\u0637\u0631\u0648\u0646 \u0644\u0644\u062f\u0641\u0639 \u0644\u0627\u062d\u0642\u0627\u064b. \u0641\u062a\u0642\u0648\u0645 <\/span><b>Hotjar<\/b><span style=\"font-weight: 400;\"> \u0628\u062a\u0647\u062f\u0626\u0629 \u0647\u0630\u0647 \u0627\u0644\u0645\u062e\u0627\u0648\u0641 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0643\u062a\u0627\u0628\u0629 \u0647\u0630\u0647 \u0627\u0644\u0646\u0635\u0648\u0635 \u0627\u0644\u0645\u0635\u063a\u0651\u0631\u0629:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> <img decoding=\"async\" class=\"aligncenter wp-image-16530 size-full\" src=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/04\/Hotjar-1.png\" alt=\"\u062a\u0639\u0631\u0651\u0641 \u0639\u0644\u0649 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a \u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\" width=\"514\" height=\"190\" srcset=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/04\/Hotjar-1.png 514w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/04\/Hotjar-1-300x111.png 300w\" sizes=\"(max-width: 514px) 100vw, 514px\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u062a\u0639\u0644\u0645 <\/span><b>Carbonmade<\/b><span style=\"font-weight: 400;\"> \u0623\u0646 \u0627\u062e\u062a\u064a\u0627\u0631 \u0639\u0646\u0648\u0627\u0646 \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0623\u0645\u0631 \u0645\u0647\u0645 \u062c\u062f\u0627\u064b. \u0648\u0644\u0627 \u062a\u0631\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0627\u0644\u062a\u0648\u0642\u0641 \u0639\u0646 \u0628\u0646\u0627\u0621 \u0627\u0644\u0645\u0648\u0642\u0639 \u0644\u0639\u062f\u0645 \u0642\u062f\u0631\u062a\u0647\u0645 \u0639\u0644\u0649 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631. \u0644\u0630\u0644\u0643 \u062a\u0637\u0645\u0626\u0646\u0647\u0645 \u0628\u0647\u0630\u0647 \u0627\u0644\u0646\u0635\u0648\u0635:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> <img decoding=\"async\" class=\"aligncenter wp-image-16531 size-full\" src=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/04\/Carbonmade-1.jpeg\" alt=\"\" width=\"763\" height=\"199\" srcset=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/04\/Carbonmade-1.jpeg 763w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/04\/Carbonmade-1-300x78.jpeg 300w\" sizes=\"(max-width: 763px) 100vw, 763px\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u062a\u0631\u064a\u062f <\/span><b>Munchery<\/b><span style=\"font-weight: 400;\"> \u0623\u0646 \u064a\u0633\u062c\u0644 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0627\u0644\u062f\u062e\u0648\u0644 \u0639\u0646 \u0637\u0631\u064a\u0642 \u062d\u0633\u0627\u0628 \u0627\u0644\u0641\u064a\u0633 \u0628\u0648\u0643. \u0644\u0643\u0646\u0647\u0627 \u062a\u0639\u0644\u0645 \u0627\u0644\u0645\u062e\u0627\u0648\u0641 \u0627\u0644\u062a\u064a \u0642\u062f \u062a\u0645\u0646\u0639\u0647\u0645 \u0645\u0646 \u0627\u0644\u0642\u064a\u0627\u0645 \u0628\u0630\u0644\u0643. \u0644\u0647\u0630\u0627 \u0648\u0636\u062d\u062a \u0644\u0647\u0645 \u0627\u0644\u0623\u0645\u0631:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> <img decoding=\"async\" class=\"aligncenter wp-image-16532 size-full\" src=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/04\/Munchery-1.jpeg\" alt=\"\u062a\u0639\u0631\u0651\u0641 \u0639\u0644\u0649 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a \u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\" width=\"812\" height=\"216\" srcset=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/04\/Munchery-1.jpeg 812w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/04\/Munchery-1-300x80.jpeg 300w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/04\/Munchery-1-768x204.jpeg 768w\" sizes=\"(max-width: 812px) 100vw, 812px\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u062a\u0631\u064a\u062f <\/span><b>Amazon<\/b><span style=\"font-weight: 400;\"> \u0627\u0644\u0622\u0646 \u0648\u0644\u0623\u0633\u0628\u0627\u0628 \u0645\u062d\u062f\u062f\u0629 \u0623\u0646 \u064a\u0646\u0636\u0645 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0625\u0644\u0649 \u0628\u0631\u0646\u0627\u0645\u062c\u0647\u0645 \u0627\u0644\u062e\u064a\u0631\u064a. \u0644\u0643\u0646\u0647 \u064a\u0641\u0639\u0644 \u0634\u064a\u0621 \u0622\u062e\u0631 \u0641\u064a \u0645\u0648\u0642\u0639\u0647\u0645. \u0644\u0630\u0644\u0643 \u064a\u0639\u0645\u0644\u0648\u0646 \u0639\u0644\u0649 \u0637\u0645\u0623\u0646\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0628\u0640:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> <img decoding=\"async\" class=\"aligncenter wp-image-16533 size-full\" src=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/04\/Amazon-1.jpeg\" alt=\"\" width=\"966\" height=\"273\" srcset=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/04\/Amazon-1.jpeg 966w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/04\/Amazon-1-300x85.jpeg 300w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/04\/Amazon-1-768x217.jpeg 768w\" sizes=\"(max-width: 966px) 100vw, 966px\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>3.\u00a0 \u0627\u0644\u0646\u0635\u0648\u0635 \u0627\u0644\u0645\u062d\u0641\u0651\u0632\u0629 \u062a\u0639\u0646\u064a \u0642\u064a\u0627\u0645 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0628\u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0646\u0634\u0627\u0637\u0627\u062a \u2705<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0627\u0644\u0646\u0635\u0648\u0635 \u0627\u0644\u0645\u0635\u063a\u0651\u0631\u0629 \u0644\u064a\u0633\u062a \u062a\u0633\u0648\u064a\u0642 \u0644\u0644\u0645\u062d\u062a\u0648\u0649 \u0644\u0643\u0646\u0647\u0627 \u062a\u0648\u062c\u0651\u0647 \u0627\u0644\u0623\u0641\u0639\u0627\u0644. \u0648\u062a\u0632\u064a\u062f \u0645\u0646 \u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0631\u0648\u0631 \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u0646\u062a\u062c. \u0643\u0645\u0627 \u062a\u0634\u062c\u0639 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0648\u0627\u0644\u0627\u0643\u062a\u0634\u0627\u0641 \u0648\u0645\u0646 \u062b\u0645\u0651 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u0645\u0637\u0644\u0648\u0628.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0639\u0646\u062f \u0627\u0644\u062a\u0633\u062c\u064a\u0644 \u0641\u064a \u0645\u0648\u0642\u0639 \u0623\u0648 \u0642\u0627\u0626\u0645\u0629 \u0628\u0631\u064a\u062f\u064a\u0629\u060c \u0623\u0648 \u062a\u0623\u0643\u064a\u062f \u0625\u0634\u0639\u0627\u0631 \u062f\u0641\u0639 (push notification)\u060c \u0633\u062a\u064f\u0638\u0647\u0631 \u0627\u0644\u0646\u0635\u0648\u0635 \u0627\u0644\u0645\u0635\u063a\u0651\u0631\u0629 \u0623\u0647\u0645\u064a\u0629 \u0630\u0644\u0643 \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0648\u062a\u0639\u0637\u064a\u0647\u0645 \u0633\u0628\u0628\u0627\u064b \u0648\u062c\u064a\u0647\u0627\u064b \u0644\u0644\u062a\u0633\u062c\u064a\u0644. \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a \u0632\u064a\u0627\u062f\u0629 \u0639\u062f\u062f \u0627\u0644\u0645\u0634\u062a\u0631\u0643\u064a\u0646.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u0634\u062c\u0651\u0639 \u0627\u0644\u0646\u0635\u0648\u0635 \u0627\u0644\u0645\u0635\u063a\u0651\u0631\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0639\u0644\u0649 \u062a\u062c\u0631\u0628\u0629 \u0634\u064a\u0621 \u062c\u062f\u064a\u062f \u0641\u064a \u0635\u0641\u062d\u0629 \u0627\u0644\u0645\u064a\u0632\u0627\u062a.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u062c\u0639\u0644\u0643 \u062a\u062a\u0633\u0627\u0621\u0644 \u0639\u0645\u0627 \u0633\u064a\u062d\u062f\u062b \u0639\u0646\u062f \u0627\u0644\u0636\u063a\u0637 \u0639\u0644\u0649 \u0632\u0631 \u0645\u0627.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u0634\u062c\u0651\u0639 \u0627\u0644\u0646\u0635\u0648\u0635 \u0627\u0644\u0645\u0635\u063a\u0651\u0631\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0628\u0627\u0644\u0628\u062d\u062b \u062d\u062a\u0649 \u0644\u0648 \u0644\u0645 \u062a\u0638\u0647\u0631 \u0646\u062a\u0627\u0626\u062c\u060c \u0644\u0643\u0646 \u0628\u0637\u0631\u064a\u0642\u0629 \u0645\u062e\u062a\u0644\u0641\u0629 \u0642\u0644\u064a\u0644\u0627\u064b.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u062a\u0636\u0645\u0646 \u0627\u0644\u0646\u0635\u0648\u0635 \u0627\u0644\u0645\u0635\u063a\u0651\u0631\u0629 \u0623\u0644\u0651\u0627 \u064a\u0635\u0644 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0625\u0644\u0649 \u0637\u0631\u064a\u0642 \u0645\u0633\u062f\u0648\u062f \u064a\u0636\u0637\u0631\u0648\u0646 \u0641\u064a\u0647 \u0644\u0644\u062a\u0648\u0642\u0641 \u0644\u0639\u062f\u0645 \u0648\u062c\u0648\u062f \u0633\u0628\u0628 \u062c\u064a\u062f \u0644\u0644\u0627\u0633\u062a\u0645\u0631\u0627\u0631. \u0623\u0648 \u0644\u0623\u0646\u0647\u0645 \u0644\u0627 \u064a\u0639\u0631\u0641\u0648\u0646 \u0643\u064a\u0641 \u064a\u0633\u062a\u0645\u0631\u0648\u0646. \u0648\u0647\u0630\u0627 \u064a\u0636\u0645\u0646 \u0623\u0646 \u062e\u0637\u0648\u062a\u0647\u0645 \u0627\u0644\u062a\u0627\u0644\u064a\u0629 \u0641\u064a \u0627\u0644\u0645\u0646\u062a\u062c \u0633\u062a\u0643\u0648\u0646 \u0648\u0627\u0636\u062d\u0629 \u062f\u0627\u0626\u0645\u0627\u064b \u0645\u0646 \u062d\u064a\u062b:<\/span><\/p>\n<p><b>\u0645\u0627 \u0639\u0644\u064a\u0647\u0645 \u0627\u0644\u0642\u064a\u0627\u0645 \u0628\u0647\u060c \u0648\u0627\u0644\u0623\u0647\u0645\u060c \u0627\u0644\u0633\u0628\u0628 \u0645\u0646 \u0630\u0644\u0643.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u0644\u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0645\u0632\u064a\u062f \u0639\u0646 \u0643\u064a\u0641 \u062a\u0642\u0648\u062f \u0627\u0644\u0646\u0635\u0648\u0635 \u0627\u0644\u0645\u0635\u063a\u0651\u0631\u0629 \u0623\u0641\u0639\u0627\u0644 \u0648\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u060c \u064a\u0645\u0643\u0646\u0643 \u0627\u0644\u0627\u0637\u0644\u0627\u0639 \u0639\u0644\u0649 \u0627\u0644\u0641\u0635\u0644 \u0627\u0644\u062b\u0627\u0644\u062b \u0645\u0646 \u0643\u062a\u0627\u0628<\/span><a href=\"http:\/\/www.microcopybook.com\" target=\"_blank\" rel=\"noopener\"> <i><span style=\"font-weight: 400;\">Microcopy: The Complete Guide<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">.<\/span><\/i><\/p>\n<h3><b>\ud83c\udfaf\u00a0\u0623\u0645\u062b\u0644\u0629 \u0639\u0645\u0644\u064a\u0629:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0625\u0630\u0627 \u0644\u0645 \u064a\u0642\u0645 \u0632\u0628\u0627\u0626\u0646 <\/span><b>Busted Tees<\/b><span style=\"font-weight: 400;\"> \u0628\u0634\u0631\u0627\u0621 \u0623\u064a \u0634\u064a\u0621.. \u0633\u064a\u0639\u0631\u0636 \u0644\u0647\u0645 \u0627\u0644\u0645\u0648\u0642\u0639 \u0628\u0639\u0636 \u0627\u0644\u0631\u0648\u0627\u0628\u0637 \u0627\u0644\u062c\u0630\u0627\u0628\u0629 \u0627\u0644\u062a\u064a \u062a\u0648\u0635\u0644\u0647\u0645 \u0625\u0644\u0649 \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u0633\u0648\u0651\u0642. \u0648\u0647\u0630\u0627 \u064a\u0632\u064a\u062f \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062f\u062e\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u0645\u0648\u0642\u0639 \u0648\u064a\u0648\u0641\u0651\u0631 \u0627\u0644\u0648\u0642\u062a:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> <img decoding=\"async\" class=\"aligncenter wp-image-16534 size-full\" src=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/04\/Busted-Tees-1.jpeg\" alt=\"\u062a\u0639\u0631\u0651\u0641 \u0639\u0644\u0649 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a \u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\" width=\"683\" height=\"223\" srcset=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/04\/Busted-Tees-1.jpeg 683w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/04\/Busted-Tees-1-300x98.jpeg 300w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u0644\u0625\u0642\u0646\u0627\u0639 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0628\u0627\u0644\u062a\u0633\u062c\u064a\u0644 \u0641\u064a \u0645\u0648\u0642\u0639 \u0623\u0648 \u062a\u0637\u0628\u064a\u0642 \u0623\u0648 \u0623\u064a \u0646\u0638\u0627\u0645 \u0622\u062e\u0631. \u0645\u0646 \u0627\u0644\u062c\u064a\u062f \u062a\u0630\u0643\u064a\u0631\u0647\u0645 \u0643\u064a\u0641 \u064a\u0645\u0643\u0646 \u0644\u0630\u0644\u0643 \u0623\u0646 \u064a\u0644\u0627\u0626\u0645 \u0648\u064a\u0633\u0647\u0651\u0644 \u062d\u064a\u0627\u062a\u0647\u0645. \u0633\u064a\u0639\u0637\u064a \u0645\u062b\u0644 \u0647\u0630\u0627 \u0627\u0644\u062a\u0630\u0643\u064a\u0631 \u0627\u0644\u0635\u063a\u064a\u0631 \u0623\u062b\u0646\u0627\u0621 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u0633\u062c\u064a\u0644 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0627\u0644\u062f\u0627\u0641\u0639 \u0644\u0625\u0643\u0645\u0627\u0644 \u0646\u0645\u0648\u0630\u062c \u062a\u0633\u062c\u064a\u0644 \u0622\u062e\u0631. \u0647\u0630\u0627 \u062a\u0630\u0643\u064a\u0631 \u0644\u0637\u064a\u0641 \u0648\u0641\u0639\u0651\u0627\u0644 \u0645\u0646 <\/span><b>Nordstrom<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> <img decoding=\"async\" class=\"aligncenter wp-image-16535 size-full\" src=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/04\/Nordstrom-1.png\" alt=\"\" width=\"403\" height=\"349\" srcset=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/04\/Nordstrom-1.png 403w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/04\/Nordstrom-1-300x260.png 300w\" sizes=\"(max-width: 403px) 100vw, 403px\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u0647\u0630\u0627 \u0635\u062d\u064a\u062d \u0623\u064a\u0636\u0627\u064b \u0641\u064a \u0625\u0634\u0639\u0627\u0631\u0627\u062a \u0627\u0644\u062f\u0641\u0639. \u0641\u0625\u0630\u0627 \u0623\u0631\u062f\u062a \u0623\u0646 \u064a\u0633\u0645\u062d \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0644\u0643 \u0628\u0625\u0631\u0633\u0627\u0644 \u0631\u0633\u0627\u0626\u0644 \u0623\u0639\u0637\u0647\u0645 \u0633\u0628\u0628\u0627\u064b \u0648\u062c\u064a\u0647\u0627\u064b \u0644\u0630\u0644\u0643. \u0645\u062b\u0644\u0627\u064b <\/span><b>Funnster<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> <img decoding=\"async\" class=\"aligncenter wp-image-16536 size-full\" src=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/04\/Funnster-1.png\" alt=\"\u062a\u0639\u0631\u0651\u0641 \u0639\u0644\u0649 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a \u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\" width=\"560\" height=\"475\" srcset=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/04\/Funnster-1.png 560w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/04\/Funnster-1-300x254.png 300w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u0641\u064a \u0627\u0644\u0631\u0633\u0627\u0644\u0629 \u0627\u0644\u062a\u064a \u062a\u0638\u0647\u0631 \u0623\u062b\u0646\u0627\u0621 \u0627\u0644\u062f\u062e\u0648\u0644 \u0625\u0644\u0649 <\/span><b>Thieve.<\/b><span style=\"font-weight: 400;\"> \u064a\u0648\u062c\u062f \u0641\u0631\u0642 \u0635\u063a\u064a\u0631 \u0644\u0643\u0646\u0651\u0647 \u0630\u0648 \u062a\u0623\u062b\u064a\u0631 \u0643\u0628\u064a\u0631: \u062a\u062e\u064a\u0651\u0644 \u0623\u0646 \u0643\u0644\u0645\u0629 Awesome \u0627\u0633\u062a\u064f\u0628\u062f\u0644\u062a \u0628\u0643\u0644\u0645\u0629 Start\u060c \u0623\u064a\u0647\u0645\u0627 \u0633\u064a\u0643\u0648\u0646 \u0623\u0643\u062b\u0631 \u0645\u0644\u0627\u0626\u0645\u0629 \u0644\u062c\u0648 \u0627\u0644\u062a\u0633\u0648\u0651\u0642\u061f<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> <img decoding=\"async\" class=\"aligncenter wp-image-16537 size-full\" src=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/04\/Thieve-1.png\" alt=\"\" width=\"785\" height=\"374\" srcset=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/04\/Thieve-1.png 785w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/04\/Thieve-1-300x143.png 300w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/04\/Thieve-1-768x366.png 768w\" sizes=\"(max-width: 785px) 100vw, 785px\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u0644\u0643\u064a \u062a\u0642\u0646\u0639 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0628\u0627\u0644\u0627\u0637\u0644\u0627\u0639 \u0639\u0644\u0649 \u0643\u0644 \u0645\u0632\u0627\u064a\u0627 \u0645\u0646\u062a\u062c\u0643 \u0639\u0644\u064a\u0643 \u0623\u0646 \u062a\u0638\u0647\u0631 \u0627\u0644\u0641\u0627\u0626\u062f\u0629 \u0645\u0646 \u0630\u0644\u0643 \u0644\u0647\u0645. \u0641\u0645\u062b\u0644\u0627\u064b\u060c \u062a\u062d\u0641\u0651\u0632 <strong>Waze<\/strong> \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0639\u0644\u0649 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u064a\u0632\u0629 \u0627\u0644\u0642\u064a\u0627\u062f\u0629 \u0645\u0633\u0628\u0642\u0629 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 (planned drive feature):<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> <img decoding=\"async\" class=\"aligncenter wp-image-16538 size-full\" src=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/04\/Waze-1.jpeg\" alt=\"\u062a\u0639\u0631\u0651\u0641 \u0639\u0644\u0649 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a \u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\" width=\"438\" height=\"424\" srcset=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/04\/Waze-1.jpeg 438w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/04\/Waze-1-300x290.jpeg 300w\" sizes=\"(max-width: 438px) 100vw, 438px\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0645\u0631\u062c\u0648 \u0645\u0646 \u062a\u0637\u0628\u064a\u0642 <\/span><b>Stop, Breathe &amp; Think<\/b><span style=\"font-weight: 400;\"> \u0647\u0648 \u0627\u0644\u062a\u0623\u0645\u0644\u060c \u0648\u0644\u0630\u0644\u0643 \u064a\u0648\u062c\u062f \u062f\u0644\u064a\u0644 \u0627\u062c\u062a\u0645\u0627\u0639\u064a (Social proof) \u0628\u062c\u0627\u0646\u0628 \u0632\u0631 \u0627\u0644\u0628\u062f\u0621\u060c \u0648\u0647\u0630\u0627 \u0645\u064f\u062d\u0641\u0651\u0632 \u0648\u0641\u0639\u0651\u0627\u0644:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> <img decoding=\"async\" class=\"aligncenter wp-image-16539 size-full\" src=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/04\/Stop-Breathe-Think-1.png\" alt=\"\" width=\"577\" height=\"195\" srcset=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/04\/Stop-Breathe-Think-1.png 577w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/04\/Stop-Breathe-Think-1-300x101.png 300w\" sizes=\"(max-width: 577px) 100vw, 577px\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>4.\u00a0 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0646\u0628\u0631\u0629 \u0627\u0644\u062a\u0639\u0627\u0637\u0641 \u0645\u0639 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p>\u0641\u064a<a href=\"https:\/\/www.amazon.com\/Man-Who-Lied-His-Laptop\/dp\/1617230049\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">\u0628\u062d\u062b \u0628\u0631\u0648\u0641\u064a\u0633\u0648\u0631 Clifford Nass<\/span><\/a> <span style=\"font-weight: 400;\">\u062d\u0648\u0644 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0648\u0627\u0644\u0648\u0627\u062c\u0647\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629.. \u0648\u062c\u062f \u0623\u0646 <\/span><b>\u0627\u0644\u062f\u0639\u0627\u0628\u0629<\/b><span style=\"font-weight: 400;\"> \u062a\u062c\u0639\u0644 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u064a\u0634\u0639\u0631\u0648\u0646 \u0628\u0627\u0644\u0631\u0636\u0627 \u0639\u0646 \u0623\u0646\u0641\u0633\u0647\u0645. \u0648\u064a\u062d\u0628\u0648\u0646 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u062a\u064a \u062c\u0639\u0644\u062a\u0647\u0645 \u064a\u0636\u062d\u0643\u0648\u0646. \u0648\u062a\u0634\u062c\u0651\u0639\u0647\u0645 \u0639\u0644\u0649 \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u062a\u0639\u0627\u0648\u0646. \u0646\u0641\u0633 \u0627\u0644\u0634\u064a\u0621 \u064a\u0646\u0637\u0628\u0642 \u0639\u0644\u0649 \u0627\u0644\u0648\u0627\u062c\u0647\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062d\u0645\u0644 <\/span><b>\u0625\u0637\u0631\u0627\u0621<\/b><span style=\"font-weight: 400;\"> \u0623\u0648 <\/span><b>\u0625\u062b\u0627\u0631\u0629<\/b><span style=\"font-weight: 400;\"> \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u064a\u062e\u0644\u0642 \u0647\u0630\u0627 \u0627\u0644\u0646\u0648\u0639 \u0645\u0646 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0628\u064a\u0646 \u0627\u0644\u0628\u0634\u0631 \u0648\u0627\u0644\u0622\u0644\u0629 \u062c\u0648\u0651\u0627\u064b \u062d\u064a\u0648\u064a\u0627\u064b \u062a\u0646\u0645\u0648 \u0641\u064a\u0647 \u0627\u0644\u062b\u0642\u0629 \u0648\u064a\u0643\u0648\u0646 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0623\u0643\u062b\u0631 \u0625\u0642\u0628\u0627\u0644\u0627\u064b \u0639\u0644\u0649 \u0627\u0644\u0642\u064a\u0627\u0645 \u0628\u0641\u0639\u0644 \u0645\u0627.<\/span><\/p>\n<table style=\"background-color: #2aa7fc;\">\n<tbody>\n<tr>\n<td><span style=\"color: #ffffff;\"><b>\ud83e\udd1d\u00a0\u062a\u0630\u0643\u0651\u0631: \u062a\u062d\u0633\u064a\u0646 \u0634\u0639\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0645\u0647\u0645\u060c \u0644\u064a\u0633 \u0641\u0642\u0637 \u0644\u0625\u0639\u0637\u0627\u0626\u0647\u0645 \u062a\u062c\u0631\u0628\u0629 \u062c\u064a\u062f\u0629\u060c \u0628\u0644 \u0623\u0645\u0631 \u0645\u0647\u0645 \u0643\u0630\u0644\u0643 \u0644\u0644\u0639\u0645\u0644 \u0627\u0644\u062a\u062c\u0627\u0631\u064a.<\/b><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><b>\ud83c\udfaf\u00a0\u0623\u0645\u062b\u0644\u0629 \u0639\u0645\u0644\u064a\u0629:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0643\u0644\u0645\u0629 \u0645\u0631\u0648\u0631 \u0622\u0645\u0646\u0629 \u0647\u0648 \u062a\u062d\u062f\u064a\u060c \u0644\u0630\u0644\u0643 \u062a\u062c\u0639\u0644 <\/span><b>1Password <\/b><span style=\"font-weight: 400;\">\u0645\u0646 \u0639\u0645\u0644\u064a\u0629 \u0627\u062e\u062a\u064a\u0627\u0631 \u0643\u0644\u0645\u0629 \u0627\u0644\u0645\u0631\u0648\u0631\u060c \u0623\u0645\u0631\u0627\u064b \u0645\u0633\u0644\u064a\u0651\u0627\u064b \u0648\u0645\u0631\u062d\u0627\u064b\u060c \u0644\u062a\u0636\u0645\u0646 \u0623\u0646 \u064a\u0642\u0648\u0645 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0628\u0647\u0630\u0647 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u062f\u0648\u0646 \u0627\u0644\u0627\u0633\u062a\u0633\u0644\u0627\u0645:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> <img decoding=\"async\" class=\"aligncenter wp-image-16540 size-full\" src=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/04\/1Password-1.jpeg\" alt=\"\u062a\u0639\u0631\u0651\u0641 \u0639\u0644\u0649 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a \u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\" width=\"335\" height=\"247\" srcset=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/04\/1Password-1.jpeg 335w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/04\/1Password-1-300x221.jpeg 300w\" sizes=\"(max-width: 335px) 100vw, 335px\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u062c\u0627\u0645\u0644\u0627\u062a \u0627\u0644\u0628\u0633\u064a\u0637\u0629 \u0628\u0639\u062f \u0627\u0644\u0627\u0646\u062a\u0647\u0627\u0621 \u0645\u0646 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u0633\u062c\u064a\u0644 \u0639\u0644\u0649 \u062a\u0637\u0628\u064a\u0642 <\/span><b>Clue<\/b><span style=\"font-weight: 400;\">\u060c \u0645\u062b\u0644 \u0627\u0644\u062a\u064a \u0641\u064a \u0627\u0644\u0635\u0648\u0631\u0629\u060c \u062a\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0631\u063a\u0628\u0629 \u0628\u0627\u0644\u0627\u0646\u062e\u0631\u0627\u0637 (collaborate):<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> <img decoding=\"async\" class=\"aligncenter wp-image-16541 size-full\" src=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/04\/Clue-1.jpeg\" alt=\"\" width=\"271\" height=\"280\"><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u062a\u0638\u0647\u0631 <\/span><b>Google<\/b><span style=\"font-weight: 400;\"> \u0647\u0646\u0627 \u0623\u0646\u0647\u0627 \u0628\u062d\u0627\u062c\u062a\u0646\u0627 \u0648\u0647\u0630\u0627 \u064a\u062f\u0639\u0648 \u0644\u0644\u0633\u0639\u0627\u062f\u0629:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> <img decoding=\"async\" class=\"aligncenter wp-image-16542 size-full\" src=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/04\/Google-1.png\" alt=\"\u062a\u0639\u0631\u0651\u0641 \u0639\u0644\u0649 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a \u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\" width=\"944\" height=\"241\" srcset=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/04\/Google-1.png 944w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/04\/Google-1-300x77.png 300w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/04\/Google-1-768x196.png 768w\" sizes=\"(max-width: 944px) 100vw, 944px\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"background-color: #339966; color: #ffffff;\"><b>\u0641\u064a \u0627\u0644\u062e\u062a\u0627\u0645<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u064a\u0645\u0643\u0646\u0646\u0627 \u0627\u0644\u0627\u062a\u0641\u0627\u0642 \u0639\u0644\u0649 \u0623\u0646 \u0627\u0644\u0646\u0635\u0648\u0635 \u0627\u0644\u0645\u0635\u063a\u0651\u0631\u0629 \u062c\u064a\u062f\u0629 \u0644\u0644\u0623\u0639\u0645\u0627\u0644 \u0648\u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629. \u062d\u064a\u062b \u062a\u0648\u0636\u0651\u062d \u0627\u0644\u0637\u0631\u064a\u0642 \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646\u060c \u0648\u062a\u0633\u0627\u0639\u062f\u0647\u0645 \u0641\u064a \u0641\u0647\u0645 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0645\u0639\u0642\u0651\u062f\u0629 \u0648\u0627\u0644\u0628\u0633\u064a\u0637\u0629. \u0648\u062a\u062e\u0641\u0641 \u0627\u0644\u0642\u0644\u0642 \u0648\u062a\u0632\u064a\u0644 \u0623\u064a \u0646\u0648\u0639 \u0645\u0646 \u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u062a\u0648\u062a\u0631 \u0623\u0648 \u0627\u0644\u062e\u0648\u0641. \u0643\u0644 \u0645\u0627 \u0633\u0628\u0642 \u064a\u0633\u0627\u0639\u062f \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0641\u064a \u062a\u0644\u0628\u064a\u0629 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647\u0645 \u0648\u062a\u062d\u0642\u064a\u0642 \u0623\u0647\u062f\u0627\u0641\u0647\u0645. \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a \u064a\u0635\u0628\u062d\u0648\u0646 \u0623\u0643\u062b\u0631 \u0633\u0639\u0627\u062f\u0629 \u0648\u062d\u0645\u0627\u0633\u0629 \u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u0646\u062a\u062c \u0628\u0634\u0643\u0644 \u0645\u0633\u062a\u0645\u0631.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><b>\u0627\u0644\u0645\u0631\u0627\u062c\u0639<\/b><span style=\"font-weight: 400;\">: \u062a\u0631\u062c\u0645\u0629 -\u0648\u0628\u062a\u0635\u0631\u0651\u0641- \u0644\u0644\u0645\u0642\u0627\u0644<\/span><a href=\"https:\/\/blog.prototypr.io\/the-roi-of-ux-writing-ae69b4029ec2\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">The ROI of UX writing<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0644\u0627 \u062a\u0642\u062a\u0635\u0631 \u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0646\u0635\u0648\u0635 \u0627\u0644\u0645\u0635\u063a\u0651\u0631\u0629 (microcopy) \u0641\u064a \u0647\u0627\u0645\u0634 \u0631\u0628\u062d \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0639\u0644\u0649 \u0645\u0639\u0631\u0641\u0629 \u0645\u0627 \u0647\u0648 \u062c\u064a\u062f \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u060c \u0641\u0645\u062b\u0644\u0627\u064b\u060c \u0643\u0645 \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u064a\u0642\u0648\u0645\u0648\u0646 \u0628\u0640: \u0645\u0644\u0621 \u0623\u062c\u0632\u0627\u0621 \u0645\u0646 \u0627\u0644\u0646\u0645\u0627\u0630\u062c (forms) \u062b\u0645 \u0627\u0644\u062a\u0648\u0642\u0641 \u0648\u0627\u0644\u0645\u063a\u0627\u062f\u0631\u0629 \u062f\u0648\u0646 \u0625\u0643\u0645\u0627\u0644\u0647\u0627\u061f \u0642\u0631\u0627\u0621\u0629 \u0643\u0644 \u0634\u064a\u0621 \u062d\u062a\u0649 \u0646\u0647\u0627\u064a\u062a\u0647 \u062b\u0645 \u0627\u0644\u0645\u063a\u0627\u062f\u0631\u0629 \u062f\u0648\u0646 \u0627\u0644\u062a\u0633\u062c\u064a\u0644\u061f \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u062e\u064a\u0627\u0631\u0627\u062a \u0648\u0627\u0644\u0646\u0638\u0631 \u0625\u0644\u064a\u0647\u0627 \u062b\u0645 \u062a\u0631\u0643\u0647\u0627\u061f \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u062a\u0633\u062c\u064a\u0644 \u0641\u064a \u0627\u0644\u0645\u0648\u0642\u0639 \u062b\u0645 \u0627\u0644\u0627\u062e\u062a\u0641\u0627\u0621\u061f<\/p>\n","protected":false},"author":390,"featured_media":28230,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_gspb_post_css":"","content-type":"","footnotes":""},"categories":[164],"tags":[261,391,238,385,260,230],"class_list":["post-16441","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ux-writing","tag-microcopy","tag-ux-writing-roi","tag-ux-writing-tips","tag-385","tag-260","tag-230"],"acf":[],"_links":{"self":[{"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/posts\/16441","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/users\/390"}],"replies":[{"embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/comments?post=16441"}],"version-history":[{"count":0,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/posts\/16441\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/media\/28230"}],"wp:attachment":[{"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/media?parent=16441"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/categories?post=16441"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/tags?post=16441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}