{"id":16076,"date":"2022-05-21T12:00:07","date_gmt":"2022-05-21T10:00:07","guid":{"rendered":"https:\/\/uxwritingar.com\/staging\/?p=16076"},"modified":"2026-06-03T17:41:33","modified_gmt":"2026-06-03T14:41:33","slug":"%d8%a3%d8%b4%d9%8a%d8%a7%d8%a1-%d8%aa%d8%b9%d9%84%d9%85%d8%aa%d9%87%d8%a7-%d9%85%d9%86-%d8%b9%d9%85%d9%84%d9%8a-%d9%83%d8%a3%d9%88%d9%84-%d9%83%d8%a7%d8%aa%d8%a8%d8%a9-%d8%aa%d8%ac%d8%b1%d8%a8%d8%a9","status":"publish","type":"post","link":"https:\/\/uxwritingar.com\/staging\/ux-writing\/16076\/","title":{"rendered":"\u0623\u0634\u064a\u0627\u0621 \u062a\u0639\u0644\u0645\u062a\u0647\u0627 \u0645\u0646 \u0639\u0645\u0644\u064a \u0643\u0623\u0648\u0644 \u0643\u0627\u062a\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0645\u0633\u062a\u062e\u062f\u0645 \u0641\u064a \u0634\u0631\u0643\u0629 \u062e\u062f\u0645\u0627\u062a \u0628\u0631\u0645\u062c\u064a\u0629"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u0641\u064a \u0623\u0643\u062a\u0648\u0628\u0631 2019\u060c \u0627\u0633\u062a\u0628\u062f\u0644\u062a \u0645\u0639\u0631\u0641\u062a\u064a \u0641\u064a \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0645\u062c\u0627\u0644\u0627\u062a \u0635\u0646\u0627\u0639\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0628\u0648\u0638\u064a\u0641\u0629 \u0645\u062d\u062f\u062f\u0629 \u0644\u0644\u063a\u0627\u064a\u0629 \u0643\u0646\u062a \u0623\u062a\u0648\u0642 \u0637\u0648\u064a\u0644\u0627\u064b \u0644\u0644\u0627\u0646\u062e\u0631\u0627\u0637 \u0628\u0647\u0627\u060c \u0641\u0627\u0646\u0636\u0645\u0645\u062a \u0625\u0644\u0649 \u0634\u0631\u0643\u0629 <a href=\"https:\/\/www.travelperk.com\/\" target=\"_blank\" rel=\"noopener\">TravelPerk<\/a> \u0643\u0623\u0648\u0644 \u0643\u0627\u062a\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0645\u0633\u062a\u062e\u062f\u0645. <\/span><span style=\"font-weight: 400;\">\u062e\u0644\u0627\u0644 \u0627\u0644\u0623\u0634\u0647\u0631 \u0627\u0644\u0633\u0628\u0639 \u0627\u0644\u0645\u0627\u0636\u064a\u0629 \u0623\u0648 \u0646\u062d\u0648 \u0630\u0644\u0643\u060c \u0634\u0627\u0631\u0643\u062a \u0628\u062d\u0644 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0645\u0634\u0643\u0644\u0627\u062a \u0645\u0646 \u062e\u0644\u0627\u0644 \u0628\u0631\u0646\u0627\u0645\u062c (Jira)\u060c \u0648\u0625\u0634\u0627\u0631\u0627\u062a (Notion)\u060c \u0648\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062a\u0639\u0644\u064a\u0642 \u062f\u0627\u062e\u0644 \u0623\u062f\u0627\u0629 (Figma). <\/span><span style=\"font-weight: 400;\">\u0643\u0645\u0627 \u062d\u0636\u0631\u062a \u0648\u0631\u0634\u0627\u062a \u062a\u062f\u0631\u064a\u0628\u064a\u0629\u060c \u0648\u0645\u0643\u0627\u0644\u0645\u0627\u062a \u0628\u062d\u062b \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u0641\u064a\u0645\u0627 \u064a\u0644\u064a \u0645\u0644\u0627\u062d\u0638\u0627\u062a\u064a \u062d\u0648\u0644 \u0645\u0627 \u062a\u0639\u0644\u0645\u062a\u0647 \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0648\u0638\u064a\u0641\u0629 \u062d\u062a\u0649 \u0627\u0644\u0622\u0646.<\/span><!--more--><\/p>\n<h2><b>\u0628\u0646\u0627\u0621 \u062f\u0644\u064a\u0644 \u0623\u0633\u0644\u0648\u0628 \u0643\u062a\u0627\u0628\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 (content style guide) \u0623\u0645\u0631 \u0636\u0631\u0648\u0631\u064a \u0644\u0644\u063a\u0627\u064a\u0629<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">&#8220;\u0647\u0644 \u0647\u064a email\u060c \u0623\u0645 e-mail\u061f&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;\u0647\u0644 \u0627\u0644\u0623\u0641\u0636\u0644 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0627\u0644\u062a\u0627\u0631\u064a\u062e \u0639\u0644\u0649 \u0627\u0644\u0634\u0643\u0644 11 \u0623\u0643\u062a\u0648\u0628\u0631\u060c\u00a0 \u0623\u0645 \u0623\u0643\u062a\u0648\u0628\u0631 11\u061f&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;\u0646\u0643\u062a\u0628 cancelation\u060c \u0623\u0645 <\/span><i><span style=\"font-weight: 400;\">cancellation \u061f&#8221;<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">\u0644\u0642\u062f \u0648\u0641\u0651\u0631\u062a \u0633\u0627\u0639\u0627\u062a \u0639\u0645\u0644 \u0637\u0648\u064a\u0644\u0629 \u0628\u062a\u062e\u0635\u064a\u0635 \u0648\u0642\u062a \u0645\u0646 \u0623\u062c\u0644 \u0635\u064a\u0627\u063a\u0629 <a href=\"https:\/\/uxwritingar.com\/staging\/ux-writing\/11992\" target=\"_blank\" rel=\"noopener\">\u062f\u0644\u064a\u0644 \u0623\u0633\u0644\u0648\u0628 \u0643\u062a\u0627\u0628\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 (content style guide)<\/a> \u062e\u0644\u0627\u0644 \u0627\u0644\u0623\u0633\u0627\u0628\u064a\u0639 \u0627\u0644\u0642\u0644\u064a\u0644\u0629 \u0627\u0644\u0623\u0648\u0644\u0649<\/span> <span style=\"font-weight: 400;\">\u0641\u064a TravelPerk\u060c \u0648\u0643\u0627\u0646 \u0639\u0645\u0644\u064a \u0644\u064a\u0643\u0648\u0646 \u0623\u0635\u0639\u0628 \u0648\u0623\u0643\u062b\u0631 \u062a\u0643\u0631\u0627\u0631\u0627\u064b \u062f\u0648\u0646 \u0648\u062c\u0648\u062f \u0647\u0643\u0630\u0627 \u062f\u0644\u064a\u0644 \u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u0628\u0639\u0636 \u0644\u0623\u0647\u0645\u064a\u0629 \u0648\u062c\u0648\u062f\u0647.<\/span><\/p>\n<p><strong>\u062a\u062e\u064a\u0644 \u0627\u0644\u0645\u0648\u0642\u0641 \u0627\u0644\u062a\u0627\u0644\u064a:<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u064a\u0648\u062c\u062f 8 \u0645\u0635\u0645\u0645\u064a\u0646\u060c \u064812 \u0645\u062f\u064a\u0631 \u0645\u0646\u062a\u062c\u0627\u062a\u060c \u0648\u0623\u0643\u062b\u0631 \u0645\u0646 60 \u0645\u0647\u0646\u062f\u0633\u060c \u0644\u0627 \u0623\u062a\u0643\u0644\u0645 \u0645\u0639\u0647\u0645 \u0628\u0634\u0643\u0644 \u064a\u0648\u0645\u064a\u060c \u0639\u0646\u062f\u0647\u0627 \u0648\u062c\u0648\u062f \u062f\u0644\u064a\u0644 \u0623\u0633\u0644\u0648\u0628 \u0643\u062a\u0627\u0628\u0629 \u0645\u062d\u062a\u0648\u0649 \u064a\u0633\u0627\u0639\u062f \u0641\u064a \u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u0639\u0644\u0649 \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0634\u0627\u0626\u0639\u0629 \u0627\u0644\u062a\u064a \u0642\u062f \u064a\u0637\u0631\u062d\u0648\u0646\u0647\u0627\u060c \u0648\u0628\u0633\u0628\u0628 \u0639\u062f\u0645 \u0627\u0644\u062d\u0627\u062c\u0629 \u0644\u0644\u0631\u062c\u0648\u0639 \u0625\u0644\u064a\u0651 \u0641\u064a\u0645\u0627 \u064a\u062e\u0635 \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0623\u0643\u062b\u0631 \u0634\u064a\u0648\u0639\u0627\u064b FAQs\u060c \u0641\u0625\u0646\u0647\u0645 \u0633\u064a\u0648\u0641\u0631\u0648\u0646 \u0648\u0642\u062a\u0627\u064b \u0625\u0636\u0627\u0641\u064a\u0627\u064b\u060c \u0648\u0641\u064a \u0627\u0644\u0646\u0647\u0627\u064a\u0629 \u0633\u064a\u0642\u0644 \u0639\u062f\u062f \u0627\u0644\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u062a\u064a \u0623\u062a\u0644\u0642\u0627\u0647\u0627 \u0644\u0623\u0646 \u0643\u0644 \u0634\u062e\u0635 \u0642\u0627\u062f\u0631 \u0639\u0644\u0649 \u062d\u0644 \u0645\u0634\u0643\u0644\u0627\u062a\u0647<\/span> <span style=\"font-weight: 400;\">\u0628\u0646\u0641\u0633\u0647.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0639\u062f\u0645 \u0648\u062c\u0648\u062f \u0645\u0648\u0638\u0641 \u0645\u0633\u0624\u0648\u0644 \u0639\u0646 \u062a\u062d\u062f\u064a\u062f \u0642\u0648\u0627\u0639\u062f \u0627\u0644\u0646\u062d\u0648 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629\u060c \u0648\u0642\u0627\u0645\u0648\u0633 \u0627\u0644\u0645\u0635\u0637\u0644\u062d\u0627\u062a\u060c \u0648\u0625\u0631\u0634\u0627\u062f\u0627\u062a <a href=\"https:\/\/uxwritingar.com\/staging\/ux-writing\/11830\" target=\"_blank\" rel=\"noopener\">\u0627\u0644\u0646\u0628\u0631\u0629 \u0648\u0627\u0644\u0635\u0648\u062a (Voice &amp; Tone)<\/a>\u060c \u062c\u0639\u0644 \u062f\u0644\u064a\u0644 \u0623\u0633\u0644\u0648\u0628 \u0643\u062a\u0627\u0628\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0645\u0633\u0624\u0648\u0644\u0627\u064b \u0639\u0646 \u0647\u0630\u0647 \u0627\u0644\u0645\u0647\u0645\u0629.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>\u0627\u0644\u062a\u0648\u062b\u064a\u0642 \u0647\u0648 \u0645\u0641\u062a\u0627\u062d \u0627\u0644\u062a\u0646\u0627\u0633\u0642 (consistency)<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u0623\u062b\u0646\u0627\u0621 \u0645\u062d\u0627\u0648\u0644\u0629 \u0625\u0646\u0634\u0627\u0621 \u062f\u0644\u064a\u0644 \u0623\u0633\u0644\u0648\u0628 \u0643\u062a\u0627\u0628\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u062e\u0627\u0635 \u0628\u0646\u0627\u060c \u0638\u0647\u0631\u062a \u062c\u0644\u064a\u0627\u064b \u0627\u0644\u062d\u0627\u062c\u0629 \u0644\u0640 <a href=\"https:\/\/uxwritingar.com\/staging\/ux-writing\/15329\" target=\"_blank\" rel=\"noopener\">\u0643\u0627\u062a\u0628 \u062a\u062c\u0631\u0628\u0629 \u0645\u0633\u062a\u062e\u062f\u0645 (UX Writer)<\/a> \u0645\u0646\u0630 \u0627\u0644\u0628\u062f\u0627\u064a\u0629\u060c \u0641\u0642\u062f \u0643\u0627\u0646 \u0647\u0646\u0627\u0643 \u0639\u062f\u0645 \u062a\u0646\u0627\u0633\u0642 \u0641\u064a \u0643\u0644 \u0645\u0643\u0627\u0646.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0644\u0646\u0623\u062e\u0630 \u0627\u0644\u0645\u064a\u0632\u0629 \u0627\u0644\u062a\u064a \u062a\u062f\u0639\u0649 &#8220;\u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0627\u0644\u0645\u0648\u0627\u0641\u0642\u0629&#8221; \u0643\u0645\u062b\u0627\u0644.. \u0647\u0630\u0647 \u0627\u0644\u0645\u064a\u0632\u0629 \u0647\u064a \u062e\u0637\u0629 \u0639\u0645\u0644 \u062a\u0636\u0639\u0647\u0627 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0644\u0644\u0633\u0645\u0627\u062d \u0644\u0645\u0633\u0627\u0641\u0631\u064a\u0647\u0627 \u0628\u062d\u062c\u0632 \u0631\u062d\u0644\u0627\u062a \u0648\u0641\u0642 \u0642\u0648\u0627\u0639\u062f \u0645\u062d\u062f\u062f\u0629. \u0648\u0627\u0644\u0633\u0645\u0627\u062d \u0644\u0634\u062e\u0635 \u0645\u0627 (\u0645\u062b\u0644 \u0645\u062f\u064a\u0631 \u0627\u0644\u0634\u0631\u0643\u0629) \u0623\u0646 \u064a\u0648\u0627\u0641\u0642 \u0639\u0644\u0649 \u0627\u0644\u062a\u0641\u0627\u0635\u064a\u0644 \u0642\u0628\u0644 \u0627\u0644\u0628\u062f\u0621 \u0628\u0627\u0644\u062f\u0641\u0639.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0639\u0646\u062f \u062a\u062d\u062f\u064a\u062b \u0647\u0630\u0627 \u0627\u0644\u062c\u0632\u0621 \u0645\u0646 \u0627\u0644\u0645\u0646\u062a\u062c \u0638\u0647\u0631 \u0623\u0646 \u0645\u0635\u0637\u0644\u062d &#8220;\u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0627\u0644\u0645\u0648\u0627\u0641\u0642\u0629&#8221; \u0644\u0645 \u064a\u064f\u0633\u062a\u062e\u062f\u0645 \u0628\u0634\u0643\u0644 \u062f\u0627\u0626\u0645. \u0628\u0644 \u062a\u0633\u0644\u0644\u062a \u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0645\u0634\u062a\u0642\u0629 \u0645\u0646\u0647 \u0645\u062b\u0644 :&#8221;\u0625\u0639\u062f\u0627\u062f\u0627\u062a \u0627\u0644\u0645\u0648\u0627\u0641\u0642\u0629&#8221;\u060c \u0648&#8221;\u062e\u0637\u0629 \u0639\u0645\u0644 \u0627\u0644\u0645\u0648\u0627\u0641\u0642\u0629&#8221; \u0625\u0644\u0649 \u0627\u0644\u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u0623\u0645\u0627\u0645\u064a\u0629 (front-end) \u0644\u0644\u0645\u0646\u062a\u062c\u060c \u0648\u0623\u0635\u0628\u062d\u062a \u0627\u0644\u0645\u0635\u0637\u0644\u062d\u0627\u062a \u063a\u064a\u0631 \u0645\u062a\u0648\u0627\u0641\u0642\u0629 \u0645\u0639 \u0627\u0644\u0628\u0646\u064a\u0629 \u0627\u0644\u062a\u062d\u062a\u064a\u0629 (back-end) \u0644\u0647\u060c \u0648\u0623\u0635\u0628\u062d \u0645\u0637\u0648\u0651\u0631\u0648 \u0627\u0644\u0645\u0646\u062a\u062c \u063a\u064a\u0631 \u0642\u0627\u062f\u0631\u064a\u0646 \u0639\u0644\u0649 \u0625\u064a\u062c\u0627\u062f \u0627\u0644\u062a\u0633\u0645\u064a\u0629 \u0627\u0644\u0635\u062d\u064a\u062d\u0629.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0642\u0631\u0631\u0646\u0627 \u0641\u064a \u0627\u0644\u0646\u0647\u0627\u064a\u0629 \u0627\u0644\u0627\u062a\u0641\u0627\u0642 \u0639\u0644\u0649 \u0645\u0635\u0637\u0644\u062d \u0648\u0627\u062d\u062f \u0647\u0648 (\u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0627\u0644\u0645\u0648\u0627\u0641\u0642\u0629). \u0648\u062a\u0648\u062b\u064a\u0642\u0647 \u0641\u064a \u0645\u0631\u0643\u0632 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u062f\u0627\u062e\u0644\u064a \u0639\u0646 \u0637\u0631\u064a\u0642 \u062a\u062d\u062f\u064a\u062f \u0647\u0630\u0647 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0623\u062b\u0646\u0627\u0621 \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0628\u062d\u064a\u062b \u0644\u0627 \u064a\u062d\u062f\u062b \u0627\u0644\u062a\u0628\u0627\u0633 \u0645\u062c\u062f\u0651\u062f\u0627\u064b.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>\u0627\u0644\u0645\u0635\u0645\u0651\u0645\u0648\u0646 \u0643\u0627\u0646\u0648\u0627 \u064a\u062f\u0639\u0645\u0648\u0646\u0646\u064a \u0648\u064a\u062a\u0639\u0627\u0648\u0646\u0648\u0646 \u0645\u0639\u064a<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u0646\u062a\u0637\u0648\u0631 \u0628\u0633\u0631\u0639\u0629 \u0643\u0628\u064a\u0631\u0629 \u0641\u064a TravelPerk\u060c \u062d\u064a\u062b \u064a\u0646\u0634\u0631 \u0627\u0644\u0645\u0647\u0646\u062f\u0633\u0648\u0646 \u0639\u0645\u0644\u0647\u0645 50-60 \u0645\u0631\u0629 \u0641\u064a \u0627\u0644\u064a\u0648\u0645\u060c \u0648\u0647\u0630\u0627 \u064a\u0639\u0646\u064a \u0623\u0646 \u0627\u0644\u0645\u0635\u0645\u0651\u0645\u064a\u0646 \u064a\u0639\u0645\u0644\u0648\u0646 \u0639\u0644\u0649 \u0627\u0644\u0645\u0634\u0643\u0644\u0629\u060c \u062b\u0645 \u064a\u062e\u062a\u0628\u0631\u0648\u0646 \u062a\u0635\u0627\u0645\u064a\u0645\u0647\u0645\u060c \u062b\u0645 \u064a\u0642\u062f\u0645\u0648\u0646\u0647\u0627 \u0644\u0644\u0625\u0646\u062a\u0627\u062c\u060c \u062b\u0645 \u064a\u0639\u064a\u062f\u0648\u0646 \u062a\u0643\u0631\u0627\u0631 \u0627\u0644\u0639\u0645\u0644\u064a\u0629\u060c \u0623\u064a \u0623\u0646\u0647\u0627 \u0639\u0645\u0644\u064a\u0629 \u0645\u0633\u062a\u0645\u0631\u0629. <\/span><span style=\"font-weight: 400;\">\u0648\u0645\u0646 \u062d\u0633\u0646 \u062d\u0638\u064a \u0623\u0646\u0647\u0645 \u0623\u062f\u062e\u0644\u0648\u0646\u064a \u0625\u0644\u0649 \u0647\u0630\u0647 \u0627\u0644\u062d\u0644\u0642\u0629 \u0641\u064a \u0648\u0642\u062a \u0645\u0628\u0643\u0631.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-16079 size-large\" src=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/03\/\u0627\u0644\u062a\u0639\u0627\u0648\u0646-\u0645\u0639-\u0627\u0644\u0645\u0635\u0645\u0645\u064a\u0646-1024x576.jpeg\" alt=\"\u0623\u0634\u064a\u0627\u0621 \u062a\u0639\u0644\u0645\u062a\u0647\u0627 \u0645\u0646 \u0639\u0645\u0644\u064a \u0643\u0623\u0648\u0644 \u0643\u0627\u062a\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0645\u0633\u062a\u062e\u062f\u0645 \u0641\u064a \u0634\u0631\u0643\u0629 \u062e\u062f\u0645\u0627\u062a \u0628\u0631\u0645\u062c\u064a\u0629\" width=\"1024\" height=\"576\" srcset=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/03\/\u0627\u0644\u062a\u0639\u0627\u0648\u0646-\u0645\u0639-\u0627\u0644\u0645\u0635\u0645\u0645\u064a\u0646-1024x576.jpeg 1024w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/03\/\u0627\u0644\u062a\u0639\u0627\u0648\u0646-\u0645\u0639-\u0627\u0644\u0645\u0635\u0645\u0645\u064a\u0646-300x169.jpeg 300w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/03\/\u0627\u0644\u062a\u0639\u0627\u0648\u0646-\u0645\u0639-\u0627\u0644\u0645\u0635\u0645\u0645\u064a\u0646-768x432.jpeg 768w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/03\/\u0627\u0644\u062a\u0639\u0627\u0648\u0646-\u0645\u0639-\u0627\u0644\u0645\u0635\u0645\u0645\u064a\u0646.jpeg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u0623\u062b\u0646\u0627\u0621 \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0646\u0642\u0648\u0645 \u0639\u0627\u062f\u0629\u064b \u0628\u062a\u0628\u0627\u062f\u0644 \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0648\u0627\u0644\u0627\u0646\u062e\u0631\u0627\u0637 \u0641\u064a \u0639\u0645\u0644\u064a\u0627\u062a \u0639\u0635\u0641 \u0630\u0647\u0646\u064a \u062d\u062a\u0649 \u0646\u062d\u0635\u0644 \u0639\u0644\u0649 \u0646\u062a\u064a\u062c\u0629 \u0645\u0631\u063a\u0648\u0628\u0629. <\/span><span style=\"font-weight: 400;\">\u0647\u0630\u0627 \u0644\u0627 \u064a\u0646\u062a\u0647\u064a \u0647\u0646\u0627\u060c \u0628\u0644 \u064a\u062f\u0627\u0641\u0639 \u0641\u0631\u064a\u0642 \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0639\u0645\u0651\u0627 \u0623\u0642\u0648\u0645 \u0628\u0647 \u0644\u0623\u0646 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0648\u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u064a\u0633\u064a\u0631\u0627\u0646 \u062c\u0646\u0628\u0627\u064b \u0625\u0644\u0649 \u062c\u0646\u0628.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0643\u0627\u0646\u0648\u0627 \u064a\u0634\u0631\u0643\u0648\u0646\u0646\u064a \u0641\u064a \u0645\u0633\u0627\u062d\u0627\u062a \u0643\u062a\u0627\u0628\u0629 \u0644\u0633\u062a \u062c\u0632\u0621 \u0645\u0646\u0647\u0627\u060c \u062f\u0627\u062e\u0644 \u0642\u0646\u0648\u0627\u062a (Slack)\u060c \u0648\u0641\u064a (GitHub)\u060c \u0648\u0641\u064a \u0623\u0645\u0627\u0643\u0646 \u0623\u062e\u0631\u0649 \u0639\u062f\u064a\u062f\u0629\u060c \u0641\u0642\u0637 \u0644\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0635\u062d\u0629 \u0627\u0644\u0643\u0644\u0645\u0627\u062a. <\/span><span style=\"font-weight: 400;\">\u0643\u0627\u0646 \u0625\u0646\u0634\u0627\u0621 \u0647\u0630\u0627 \u0627\u0644\u0646\u0648\u0639 \u0645\u0646 \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0645\u0646\u0630 \u0627\u0644\u0628\u062f\u0627\u064a\u0629 \u0623\u0645\u0631\u0627\u064b \u0641\u064a \u063a\u0627\u064a\u0629 \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0644\u0625\u0646\u0634\u0627\u0621 \u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0645\u0633\u062a\u062e\u062f\u0645 \u0645\u062f\u0631\u0648\u0633\u0629 \u0648\u0646\u0627\u062c\u062d\u0629\u060c \u0648\u0623\u0634\u0639\u0631 \u0623\u0646\u064a \u0645\u062d\u0638\u0648\u0638\u0629 \u062c\u062f\u0627\u064b \u0628\u062d\u0635\u0648\u0644\u064a \u0639\u0644\u0649 \u0645\u0643\u0627\u0646 \u0641\u064a\u0647\u0627 \u0645\u0646\u0630 \u0627\u0644\u064a\u0648\u0645 \u0627\u0644\u0623\u0648\u0644.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>\u0623\u062f\u0627\u0629 Figma \u0643\u0627\u0646\u062a \u0646\u0642\u0637\u0629 \u062a\u062d\u0648\u0651\u0644 \u0644\u0643\u062a\u0651\u0627\u0628 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u060c \u0648\u0644\u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u0639\u0627\u0648\u0646<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u0643\u0646\u0627 5 \u0623\u0634\u062e\u0627\u0635 \u0641\u064a \u0641\u0631\u064a\u0642 \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0639\u0646\u062f\u0645\u0627 \u0627\u0646\u0636\u0645\u0645\u062a \u0625\u0644\u0649 TravelPerk\u060c \u0648\u0627\u0633\u062a\u062e\u062f\u0645\u0646\u0627 \u0645\u0632\u064a\u062c\u0627\u064b \u0628\u064a\u0646 \u062a\u0637\u0628\u064a\u0642 (Sketch) \u0648\u0623\u062f\u0648\u0627\u062a \u0623\u062e\u0631\u0649 \u0644\u0625\u062f\u0627\u0631\u0629 \u0633\u064a\u0631 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u0635\u0645\u064a\u0645. <\/span><span style=\"font-weight: 400;\">\u062a\u0636\u0627\u0639\u0641 \u0639\u062f\u062f \u0623\u0641\u0631\u0627\u062f \u0627\u0644\u0641\u0631\u064a\u0642 \u0625\u0644\u0649 10 \u0623\u0634\u062e\u0627\u0635 \u0628\u0639\u062f \u0630\u0644\u0643.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0644\u0645 \u064a\u0643\u0646 \u0632\u064a\u0627\u062f\u0629 \u0639\u062f\u062f \u0623\u0641\u0631\u0627\u062f \u0627\u0644\u0641\u0631\u064a\u0642 \u0628\u0633\u0631\u0639\u0629 \u0639\u0645\u0644\u0627\u064b \u0633\u0647\u0644\u0627\u064b\u060c \u062e\u0627\u0635\u0629 \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u064a \u0643\u0646\u0627 \u0646\u0633\u062a\u062e\u062f\u0645\u0647\u0627\u060c \u0644\u0630\u0644\u0643 \u0627\u062a\u062e\u0630\u0646\u0627 \u0642\u0631\u0627\u0631 \u0627\u0644\u062a\u0628\u062f\u064a\u0644 \u0625\u0644\u0649 <a href=\"https:\/\/www.figma.com\/\" target=\"_blank\" rel=\"noopener\">\u0641\u064a\u062c\u0645\u0627 (Figma)<\/a> \u0641\u064a \u0628\u062f\u0627\u064a\u0629 2020\u060c \u0644\u062a\u0633\u0647\u064a\u0644 \u062a\u0637\u0648\u064a\u0631 \u0641\u0631\u064a\u0642\u0646\u0627 \u0648\u062a\u0634\u062c\u064a\u0639 \u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0648\u0627\u0644\u0627\u0633\u062a\u0645\u0631\u0627\u0631\u064a\u0629 \u0641\u064a \u062a\u0635\u0645\u064a\u0645\u0627\u062a\u0646\u0627. <\/span><span style=\"font-weight: 400;\">\u0628\u0627\u0644\u0639\u0648\u062f\u0629 \u0625\u0644\u0649 \u0627\u0644\u0648\u0631\u0627\u0621 \u0639\u062f\u0629 \u0633\u0646\u0648\u0627\u062a\u060c \u0646\u0635\u062d \u0627\u0644\u062e\u0628\u064a\u0631 \u0641\u064a \u0645\u062c\u0627\u0644 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a <a href=\"https:\/\/medium.com\/@jsaito\/how-to-design-words-63d6965051e9\" target=\"_blank\" rel=\"noopener\">(John Saito)<\/a> \u0642\u0627\u0626\u0644\u0627\u064b: &#8220;\u0627\u0643\u062a\u0628 \u0641\u064a \u0646\u0645\u0627\u0630\u062c \u0628\u0635\u0631\u064a\u0629 (mocks) \u0648\u0644\u064a\u0633 \u0645\u0644\u0641\u0627\u062a \u0646\u0635\u064a\u0629 (docs)&#8221;.<\/span><\/p>\n<div style=\"width: 640px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-16076-1\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/cdn.sanity.io\/files\/599r6htc\/localized\/66e9baea8095baf071d7d9a0ee3583067cb2d2b1.mp4?_=1\" \/><a href=\"https:\/\/cdn.sanity.io\/files\/599r6htc\/localized\/66e9baea8095baf071d7d9a0ee3583067cb2d2b1.mp4\" target=\"_blank\" rel=\"noopener\">https:\/\/cdn.sanity.io\/files\/599r6htc\/localized\/66e9baea8095baf071d7d9a0ee3583067cb2d2b1.mp4<\/a><\/video><\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u0645\u0646\u0630 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0641\u064a\u062c\u0645\u0627\u060c \u0623\u064a \u0646\u0633\u062e\u0629 \u0623\u0643\u062a\u0628\u0647\u0627 \u062a\u0635\u0628\u062d \u0645\u062a\u0627\u062d\u0629 \u0639\u0644\u0649 \u062d\u0648\u0627\u0633\u064a\u0628 \u0632\u0645\u0644\u0627\u0626\u064a \u0628\u0634\u0643\u0644 \u0645\u0628\u0627\u0634\u0631 \u0648\u0647\u0630\u0627 \u0648\u0641\u0651\u0631 \u0644\u0646\u0627 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0648\u0642\u062a. \u0644\u0623\u0646\u0646\u0627 \u0627\u0644\u0622\u0646 \u0646\u0639\u0645\u0644 \u0639\u0646 \u0628\u064f\u0639\u062f \u0628\u0634\u0643\u0644 \u0643\u0627\u0645\u0644 \u0628\u0633\u0628\u0628 \u062c\u0627\u0626\u062d\u0629 \u0643\u0648\u0631\u0648\u0646\u0627.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0623\u062a\u0627\u062d \u0644\u064a \u0641\u064a\u062c\u0645\u0627 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0645\u0631\u0648\u0646\u0629 \u0644\u0623\u062c\u0631\u0628 \u0646\u0633\u062e \u0645\u062e\u062a\u0644\u0641\u0629 \u0645\u0639 \u0627\u0644\u0645\u0635\u0645\u0645\u064a\u0646 \u0628\u0646\u0641\u0633 \u0627\u0644\u0648\u0642\u062a \u0642\u0628\u0644 \u0627\u0644\u0627\u062a\u0641\u0627\u0642 \u0639\u0644\u0649 \u0627\u0644\u0646\u0633\u062e\u0629 \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u0629. \u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0633\u0647\u0648\u0644\u0629 \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0641\u064a\u062c\u0645\u0627 \u062d\u062a\u0649 \u0644\u0648 \u0644\u0645 \u062a\u0643\u0646 \u062a\u0645\u0644\u0643 \u062e\u0644\u0641\u064a\u0629 \u0633\u0627\u0628\u0642\u0629 \u0641\u064a \u0627\u0644\u062a\u0635\u0645\u064a\u0645.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>\u0625\u062c\u0631\u0627\u0621 \u0623\u0628\u062d\u0627\u062b \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u062a\u0648\u0641\u0631 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0648\u0642\u062a<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u0644\u0627 \u0641\u0627\u0626\u062f\u0629 \u0645\u0646 \u0627\u0644\u062a\u0645\u0633\u0651\u0643 \u0628\u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0643\u062a\u0628\u0647\u0627 \u0643\u0640 \u0643\u0627\u062a\u0628 \u062a\u062c\u0631\u0628\u0629 \u0645\u0633\u062a\u062e\u062f\u0645. \u0648\u0639\u0644\u0649 \u0639\u0643\u0633 \u0643\u062a\u0627\u0628\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a (copywriting) \u062d\u064a\u062b \u064a\u0645\u0643\u0646 \u0644\u0644\u0643\u0644\u0645\u0627\u062a \u0623\u0646 \u062a\u062f\u0641\u0639 \u0627\u0644\u0632\u0628\u0627\u0626\u0646 \u0625\u0644\u0649 \u0634\u0631\u0627\u0621 \u0645\u0646\u062a\u062c \u0644\u0645 \u064a\u0639\u0644\u0645\u0648\u0627 \u0623\u0646\u0647\u0645 \u064a\u062d\u062a\u0627\u062c\u0648\u0646\u0647.. \u0641\u0625\u0646 \u0646\u0635\u0648\u0635 \u0627\u0644\u0645\u0646\u062a\u062c \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0648\u0627\u0636\u062d\u0629 \u0648\u0645\u0648\u062c\u0632\u0629 \u0648\u0645\u0641\u064a\u062f\u0629. \u0625\u0630\u0627 \u0644\u0645 \u062a\u0643\u0646 \u0643\u0630\u0644\u0643 \u0641\u0623\u0646\u062a \u062a\u0633\u064a\u0621 \u0625\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646. \u0648\u0645\u0646 \u063a\u064a\u0631 \u0627\u0644\u0645\u0642\u0628\u0648\u0644 \u0641\u064a \u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u0627\u0644\u062a\u0639\u0628\u064a\u0631\u0627\u062a \u0627\u0644\u062c\u0645\u064a\u0644\u0629 \u0648\u0627\u0644\u0639\u0628\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0628\u0627\u0644\u063a \u0628\u0647\u0627.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u064a\u062c\u0628 \u0623\u0646 \u062a\u0639\u0644\u0645 \u0623\u0646 <a href=\"https:\/\/uxwritingar.com\/staging\/ux-writing\/9667\" target=\"_blank\" rel=\"noopener\">\u0623\u0628\u062d\u0627\u062b \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (User Research)<\/a> \u0623\u0645\u0631 \u0641\u064a \u063a\u0627\u064a\u0629 \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0623\u064a \u0641\u0631\u064a\u0642 \u062a\u0635\u0645\u064a\u0645\u060c \u0644\u0643\u0646 \u0644\u0645\u0635\u0645\u0645\u064a \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u062a\u062d\u062f\u064a\u062f\u0627\u064b\u060c \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0639\u0637\u064a\u0643 \u0627\u0644\u0628\u062d\u062b \u0631\u0624\u064a\u0629 \u0639\u0645\u0651\u0627 \u064a\u0641\u0643\u0631 \u0628\u0647 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u060c \u0648\u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u0641\u064a \u0645\u0646\u062a\u062c\u0643\u060c \u0648\u0644\u0623\u0639\u0637\u064a\u0643 \u0645\u062b\u0627\u0644\u0627\u064b\u060c \u064a\u0631\u064a\u062f \u0641\u0631\u064a\u0642 \u0627\u0644\u062f\u0641\u0639 \u0644\u062f\u064a\u0646\u0627 \u0625\u062c\u0631\u0627\u0621 \u0628\u0639\u0636 \u0627\u0644\u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0644\u062c\u0639\u0644 \u0646\u0645\u0648\u0630\u062c \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0623\u0641\u0636\u0644\u060c \u0648\u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u062a\u0648\u0642\u0639 \u0645\u0627 \u064a\u0641\u0636\u0644\u0647 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646\u060c \u0642\u0631\u0651\u0631\u0646\u0627 \u0625\u062c\u0631\u0627\u0621 \u0645\u0642\u0627\u0628\u0644\u0629 \u0645\u0639\u0647\u0645 \u0628\u0633\u0624\u0627\u0644 \u062e\u064a\u0627\u0631\u0627\u062a \u0628\u0633\u064a\u0637.<\/span><\/p>\n<figure id=\"attachment_16078\" aria-describedby=\"caption-attachment-16078\" style=\"width: 903px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-16078 size-full\" src=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/03\/\u0633\u0624\u0627\u0644-\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645.png\" alt=\"\u0623\u0634\u064a\u0627\u0621 \u062a\u0639\u0644\u0645\u062a\u0647\u0627 \u0645\u0646 \u0639\u0645\u0644\u064a \u0643\u0623\u0648\u0644 \u0643\u0627\u062a\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0645\u0633\u062a\u062e\u062f\u0645 \u0641\u064a \u0634\u0631\u0643\u0629 \u062e\u062f\u0645\u0627\u062a \u0628\u0631\u0645\u062c\u064a\u0629\" width=\"903\" height=\"895\" srcset=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/03\/\u0633\u0624\u0627\u0644-\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645.png 903w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/03\/\u0633\u0624\u0627\u0644-\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645-300x297.png 300w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/03\/\u0633\u0624\u0627\u0644-\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645-150x150.png 150w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2022\/03\/\u0633\u0624\u0627\u0644-\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645-768x761.png 768w\" sizes=\"(max-width: 903px) 100vw, 903px\" \/><figcaption id=\"caption-attachment-16078\" class=\"wp-caption-text\"><span style=\"color: #808080;\"><em>\u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0633\u0624\u0627\u0644 \u0627\u0644\u0648\u0627\u062d\u062f \u0627\u0644\u0630\u064a \u0623\u0631\u0633\u0644\u0646\u0627\u0647 \u0625\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646<\/em><\/span><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u062a\u0648\u0642\u0651\u0639 (Alexander Rickett) \u0648\u0647\u0648 \u0645\u062f\u064a\u0631 \u0627\u0644\u0645\u0646\u062a\u062c \u0644\u0644\u0645\u062f\u0641\u0648\u0639\u0627\u062a \u0642\u0627\u0626\u0644\u0627\u064b:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8221; \u0623\u0646\u0627 \u0648\u0627\u062b\u0642 \u0628\u0646\u0633\u0628\u0629 99% \u0623\u0646 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0633\u0648\u0641 \u064a\u062e\u062a\u0627\u0631\u0648\u0646 (legal entity)&#8221;.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0644\u0643\u0646 \u0628\u0639\u062f \u0625\u062c\u0631\u0627\u0621 \u0628\u062d\u062b\u060c \u0648\u062c\u062f\u0646\u0627 \u0623\u0646 \u0643\u0644\u0645\u0629 (Company) \u062d\u0635\u0644\u062a \u0639\u0644\u0649 \u0623\u0643\u062b\u0631 \u0645\u0646 30% \u0645\u0646 \u0627\u0644\u0623\u0635\u0648\u0627\u062a. \u0628\u064a\u0646\u0645\u0627 (legal entity) \u062c\u0627\u0621\u062a \u0641\u064a \u0627\u0644\u0645\u0631\u0643\u0632 \u0627\u0644\u062b\u0627\u0644\u062b.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0633\u0623\u0632\u064a\u062f \u0639\u0644\u0649 \u0630\u0644\u0643 \u0623\u0646\u0647 \u0644\u0627 \u064a\u0645\u0643\u0646 \u0627\u0639\u062a\u0628\u0627\u0631 \u0623\u064a \u0639\u0645\u0644\u064a\u0629 \u0628\u062d\u062b \u0623\u0646\u0647\u0627 \u0635\u063a\u064a\u0631\u0629. \u0644\u0630\u0644\u0643 \u064a\u0631\u064a\u062f \u0643\u0627\u062a\u0628 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0623\u0646 \u064a\u062e\u062a\u0628\u0631 \u0627\u0644\u062a\u0633\u0645\u064a\u0627\u062a (labels) \u0648\u0627\u0644\u0623\u0632\u0631\u0627\u0631(buttons)\u060c \u0648\u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u062e\u0637\u0623 (error messages) \u0648\u0627\u0644\u062d\u0627\u0644\u0627\u062a \u0627\u0644\u0641\u0627\u0631\u063a\u0629 (empty states). <\/span><span style=\"font-weight: 400;\">\u0643\u0644\u0645\u0627 \u0627\u0633\u062a\u062e\u062f\u0645\u0646\u0627 \u0637\u0631\u0642 \u062a\u0648\u0627\u0635\u0644 \u0645\u062e\u062a\u0644\u0641\u0629 \u0645\u0639 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646\u060c \u062d\u0635\u0644\u0646\u0627 \u0639\u0644\u0649 \u0646\u0633\u062e\u0629 \u0623\u0641\u0636\u0644 \u0645\u0646 \u0627\u0644\u0646\u0635\u0648\u0635\u060c \u0648\u0623\u0635\u0628\u062d \u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0643\u062b\u0631 \u0645\u0644\u0627\u0626\u0645\u0629 \u0648\u062a\u0646\u0627\u063a\u0645\u0627\u064b \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a \u064a\u062a\u0645\u062a\u0639 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0628\u062a\u062c\u0631\u0628\u0629 \u0623\u0641\u0636\u0644.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #ffffff; background-color: #339966;\"><b>\u0641\u064a \u0627\u0644\u062e\u062a\u0627\u0645<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0623\u0646 \u0647\u0630\u0627 \u0644\u064a\u0633 \u0643\u0644 \u0645\u0627 \u062a\u0639\u0644\u0645\u062a\u0647 \u0643\u0623\u0648\u0644 \u0643\u0627\u062a\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0645\u0633\u062a\u062e\u062f\u0645 \u0641\u064a TravelPerk. \u0644\u0643\u0646\u0647 \u0643\u0627\u0646 \u0645\u0639\u0631\u0641\u0629 \u062c\u064a\u062f\u0629 \u0633\u0627\u0639\u062f\u062a\u0646\u064a \u0639\u0644\u0649 \u0627\u0644\u062a\u0639\u0644\u0651\u0645 \u0648\u0627\u0644\u062a\u0637\u0648\u0651\u0631 \u0627\u0644\u0645\u0633\u062a\u0645\u0631 \u0648\u0622\u0645\u0644 \u0623\u0646 \u062a\u0633\u0627\u0639\u062f \u0643\u0644 \u0645\u0646 \u064a\u0633\u0639\u0649 \u0625\u0644\u0649 \u0623\u0646 \u064a\u0635\u0628\u062d \u0643\u0627\u062a\u0628 \u062a\u062c\u0631\u0628\u0629 \u0645\u0633\u062a\u062e\u062f\u0645 \u064a\u0648\u0645\u0627\u064b \u0645\u0627.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u0627\u0644\u0645\u0631\u0627\u062c\u0639<\/strong>: \u062a\u0631\u062c\u0645\u0629 -\u0648\u0628\u062a\u0635\u0631\u0651\u0641- \u0644\u0644\u0645\u0642\u0627\u0644 <a href=\"https:\/\/thoughts.travelperk.com\/things-ive-learned-as-the-first-ux-writer-in-a-scaling-saas-company-34b95884d833\" target=\"_blank\" rel=\"noopener\">Things I\u2019ve learned as the first UX writer in a scaling SaaS company<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0641\u064a \u0623\u0643\u062a\u0648\u0628\u0631 2019\u060c \u0627\u0633\u062a\u0628\u062f\u0644\u062a \u0645\u0639\u0631\u0641\u062a\u064a \u0641\u064a \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0645\u062c\u0627\u0644\u0627\u062a \u0635\u0646\u0627\u0639\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0628\u0648\u0638\u064a\u0641\u0629 \u0645\u062d\u062f\u062f\u0629 \u0644\u0644\u063a\u0627\u064a\u0629 \u0643\u0646\u062a \u0623\u062a\u0648\u0642 \u0637\u0648\u064a\u0644\u0627\u064b \u0644\u0644\u0627\u0646\u062e\u0631\u0627\u0637 \u0628\u0647\u0627\u060c \u0641\u0627\u0646\u0636\u0645\u0645\u062a \u0625\u0644\u0649 \u0634\u0631\u0643\u0629 TravelPerk \u0643\u0623\u0648\u0644 \u0643\u0627\u062a\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0645\u0633\u062a\u062e\u062f\u0645. \u062e\u0644\u0627\u0644 \u0627\u0644\u0623\u0634\u0647\u0631 \u0627\u0644\u0633\u0628\u0639 \u0627\u0644\u0645\u0627\u0636\u064a\u0629 \u0623\u0648 \u0646\u062d\u0648 \u0630\u0644\u0643\u060c \u0634\u0627\u0631\u0643\u062a \u0628\u062d\u0644 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0645\u0634\u0643\u0644\u0627\u062a \u0645\u0646 \u062e\u0644\u0627\u0644 \u0628\u0631\u0646\u0627\u0645\u062c (Jira)\u060c \u0648\u0625\u0634\u0627\u0631\u0627\u062a (Notion)\u060c \u0648\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062a\u0639\u0644\u064a\u0642 \u062f\u0627\u062e\u0644 \u0623\u062f\u0627\u0629 (Figma). \u0643\u0645\u0627 \u062d\u0636\u0631\u062a \u0648\u0631\u0634\u0627\u062a \u062a\u062f\u0631\u064a\u0628\u064a\u0629\u060c \u0648\u0645\u0643\u0627\u0644\u0645\u0627\u062a [&hellip;]<\/p>\n","protected":false},"author":390,"featured_media":29069,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_gspb_post_css":"","content-type":"","footnotes":""},"categories":[164],"tags":[225,232,297,226,205],"class_list":["post-16076","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ux-writing","tag-content-style-guide","tag-232","tag--consistency","tag-226","tag-205"],"acf":[],"_links":{"self":[{"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/posts\/16076","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/users\/390"}],"replies":[{"embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/comments?post=16076"}],"version-history":[{"count":0,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/posts\/16076\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/media\/29069"}],"wp:attachment":[{"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/media?parent=16076"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/categories?post=16076"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/tags?post=16076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}