{"id":13885,"date":"2021-09-26T19:29:46","date_gmt":"2021-09-26T17:29:46","guid":{"rendered":"https:\/\/uxwritingar.com\/staging\/?p=13885"},"modified":"2026-06-03T16:41:06","modified_gmt":"2026-06-03T13:41:06","slug":"%d8%a3%d9%87%d9%85%d9%8a%d8%a9-%d8%a7%d9%84%d8%aa%d8%b9%d8%a7%d8%b7%d9%81-%d9%81%d9%8a-%d9%85%d9%86%d9%87%d8%ac-%d8%a7%d9%84%d8%aa%d8%b5%d9%85%d9%8a%d9%85-%d8%a7%d9%84%d9%85%d8%aa%d9%85%d8%ad%d9%88","status":"publish","type":"post","link":"https:\/\/uxwritingar.com\/staging\/user-interface\/13885\/","title":{"rendered":"\u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u062a\u0639\u0627\u0637\u0641 \u0641\u064a \u0645\u0646\u0647\u062c \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0645\u062a\u0645\u062d\u0648\u0631 \u062d\u0648\u0644 \u0627\u0644\u0625\u0646\u0633\u0627\u0646"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u0644\u0639\u0644\u0643 \u0642\u062f \u0633\u0645\u0639\u062a \u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0645\u062b\u0644 <a href=\"https:\/\/uxwritingar.com\/staging\/user-experience\/18744\" target=\"_blank\" rel=\"noopener\">\u062a\u0635\u0645\u064a\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (UX)<\/a>\u060c <a href=\"https:\/\/uxwritingar.com\/staging\/ux-writing\/16475\" target=\"_blank\" rel=\"noopener\">\u062a\u0635\u0645\u064a\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 (CX)<\/a>\u060c \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u062e\u062f\u0645\u0627\u062a (Service Design)\u060c \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0627\u0644\u062a\u0635\u0645\u064a\u0645\u064a (Design Thinking). \u0648\u0644\u0643\u0646\u0643 \u0644\u0627 \u062a\u0639\u0631\u0641 \u0645\u0627 \u0647\u0648 \u0627\u0644\u0631\u0627\u0628\u0637 \u0627\u0644\u0645\u0634\u062a\u0631\u0643 \u0628\u064a\u0646 \u0647\u0630\u0647 \u0627\u0644\u0645\u0635\u0637\u0644\u062d\u0627\u062a. <\/span><span style=\"font-weight: 400;\">\u064a\u0645\u0643\u0646\u0646\u0627 \u0627\u0644\u0642\u0648\u0644 \u0623\u0646 \u0627\u0644\u0631\u0627\u0628\u0637 \u0627\u0644\u0645\u0634\u062a\u0631\u0643 \u0628\u064a\u0646 \u0643\u0644 \u0647\u0630\u0647 \u0627\u0644\u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0647\u0648 \u0623\u0646\u0647\u0645 \u064a\u062a\u0628\u0639\u0648\u0646 \u0645\u0646\u0647\u062c \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0645\u062a\u0645\u062d\u0648\u0631 \u062d\u0648\u0644 \u0627\u0644\u0625\u0646\u0633\u0627\u0646.<\/span><br \/>\n<!--more--><\/p>\n<h2><b>\u0645\u0627 \u0647\u0648 \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0645\u062a\u0645\u062d\u0648\u0631 \u062d\u0648\u0644 \u0627\u0644\u0625\u0646\u0633\u0627\u0646\u061f<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u0637\u0631\u064a\u0642\u0629 \u0648\u0622\u0644\u064a\u0629 \u0644\u062d\u0644 \u0627\u0644\u0645\u0634\u0643\u0644\u0627\u062a \u062d\u064a\u062b \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0641\u0647\u0645 \u0627\u062d\u062a\u064a\u0627\u062c \u0627\u0644\u0645\u0633\u062a\u0641\u064a\u062f \u0645\u0646 \u0627\u0644\u062e\u062f\u0645\u0629 \u0623\u0648 \u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u0645\u0631\u0627\u062f \u062a\u0635\u0645\u064a\u0645\u0647\u0645 \u0644\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u062d\u0644 \u0627\u0644\u0623\u0645\u062b\u0644 \u0644\u062d\u0627\u062c\u0629 \u0627\u0644\u0645\u0633\u062a\u0641\u064a\u062f\u064a\u0646.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a \u064a\u0645\u0643\u0646 \u062a\u062d\u062f\u064a\u062f \u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0645\u062a\u0645\u062d\u0648\u0631 \u062d\u0648\u0644 \u0627\u0644\u0625\u0646\u0633\u0627\u0646 \u0641\u064a \u0639\u062f\u0629 \u0646\u0642\u0627\u0637:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0641\u0647\u0645 \u0627\u0644\u0639\u0645\u064a\u0642 \u0644\u0644\u0645\u0633\u062a\u0641\u064a\u062f\u064a\u0646.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u0648\u0644\u064a\u062f \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0623\u0641\u0643\u0627\u0631.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0628\u0646\u0627\u0621 \u0639\u062f\u0629 \u0646\u0645\u0627\u0630\u062c \u0623\u0648\u0644\u064a\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u0634\u0627\u0631\u0643\u0629 \u0627\u0644\u0646\u0645\u0627\u0630\u062c \u0644\u062a\u0642\u064a\u064a\u0645\u0647\u0627.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u062e\u0631\u0648\u062c \u0628\u062d\u0644\u0648\u0644 \u0645\u0628\u062a\u0643\u0631\u0629.<\/span><\/li>\n<\/ul>\n<h2><b>\u0623\u064a\u0646 \u064a\u0645\u0643\u0646 \u062a\u0637\u0628\u064a\u0642 \u0645\u0646\u0647\u062c \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0645\u062a\u0645\u062d\u0648\u0631 \u062d\u0648\u0644 \u0627\u0644\u0625\u0646\u0633\u0627\u0646\u061f<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u064a\u062f\u062e\u0644 \u0645\u0646\u0647\u062c \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0645\u062a\u0645\u062d\u0648\u0631 \u062d\u0648\u0644 \u0627\u0644\u0625\u0646\u0633\u0627\u0646 \u0641\u064a \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u062c\u0627\u0644\u0627\u062a \u0645\u062b\u0644:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u062e\u062f\u0645\u0627\u062a (Service Design)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a (Product Design)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0648\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0645\u0633\u0627\u062d\u0627\u062a (Spaces Design)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0648\u0643\u0630\u0644\u0643 \u0637\u0631\u0642 \u0627\u0644\u0639\u0645\u0644 (Business Process Design)\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><b>\u0622\u0644\u064a\u0629 \u0648\u062e\u0637\u0648\u0627\u062a \u0645\u0646\u0647\u062c \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0645\u062a\u0645\u062d\u0648\u0631 \u062d\u0648\u0644 \u0627\u0644\u0625\u0646\u0633\u0627\u0646<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"background-color: #ffff00;\"><b>\u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u062a\u0639\u0627\u0637\u0641<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u0639\u0627\u0637\u0641 \u064a\u0639\u0646\u064a \u0627\u0644\u0634\u0639\u0648\u0631 \u0628\u062d\u0627\u062c\u0629 \u0627\u0644\u0645\u0633\u062a\u0641\u064a\u062f \u0648\u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0628\u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062a\u064a \u064a\u0641\u0643\u0631 \u0628\u0647\u0627\u060c \u0648\u0631\u0624\u064a\u0629 \u0627\u0644\u0623\u0645\u0648\u0631 \u0628\u0645\u0646\u0638\u0648\u0631\u0647 \u0641\u064a \u0643\u0644 \u0645\u0631\u0627\u062d\u0644 \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0648\u0627\u0644\u0628\u062d\u062b \u0648\u0627\u0644\u062a\u0642\u064a\u064a\u0645. \u0639\u0645\u0644\u064a\u0629 \u062a\u0642\u0645\u0651\u0635 \u0644\u0634\u062e\u0635\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u0641\u064a\u062f.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"background-color: #ffff00;\"><b>\u062e\u0631\u064a\u0637\u0629 \u0627\u0644\u062a\u0639\u0627\u0637\u0641 (Empathy Map)<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0648\u0633\u064a\u0644\u0629 \u0648\u0637\u0631\u064a\u0642\u0629 \u0623\u062e\u0631\u0649 \u062a\u0633\u062a\u062e\u062f\u0645 \u0644\u0641\u0647\u0645 \u0634\u062e\u0635\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u0641\u064a\u062f \u0628\u0634\u0643\u0644 \u0623\u0639\u0645\u0642 \u0648\u0645\u0639\u0631\u0641\u0629 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647 \u0648\u0637\u0631\u064a\u0642\u0629 \u062a\u0641\u0643\u064a\u0631\u0647\u060c \u0648\u0645\u0634\u0627\u0639\u0631\u0647\u060c \u0648\u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0648\u0627\u062c\u0647\u0647\u0627 \u0623\u062b\u0646\u0627\u0621 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0645\u0639 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0648\u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a.<\/span><\/p>\n<p><b>\u062a\u0633\u062a\u062e\u062f\u0645<\/b><span style=\"font-weight: 400;\"> \u0641\u064a \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0628\u062d\u062b \u0628\u0639\u062f \u062a\u062c\u0645\u064a\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u0645\u0642\u0627\u0628\u0644\u0627\u062a\u060c \u0648\u0627\u0644\u0645\u0631\u0627\u0642\u0628\u0629\u060c \u0648\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u063a\u064a\u0631\u0647\u0627 \u0645\u0646 \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0641\u064a \u0645\u0646\u0647\u062c \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0645\u062a\u0645\u062d\u0648\u0631 \u062d\u0648\u0644 \u0627\u0644\u0625\u0646\u0633\u0627\u0646 \u0648\u062a\u0633\u0627\u0639\u062f \u0641\u064a \u062a\u0635\u0645\u064a\u0645 <a href=\"https:\/\/uxwritingar.com\/staging\/ux-writing\/12765\" target=\"_blank\" rel=\"noopener\">\u0634\u062e\u0635\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (User Persona)<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0648\u062a\u062a\u0645 \u0639\u0644\u0649 \u0623\u0631\u0628\u0639\u0629 \u0645\u0631\u0627\u062d\u0644:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u0645\u0627\u0630\u0627 \u064a\u0642\u0648\u0644<\/strong>: \u0639\u0628\u0627\u0631\u0629 \u064a\u0631\u062f\u062f\u0647\u0627 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0628\u0634\u0643\u0644 \u0645\u0633\u062a\u0645\u0631 \u0623\u062b\u0646\u0627\u0621 \u0627\u0644\u0645\u0642\u0627\u0628\u0644\u0627\u062a \u062a\u0639\u0637\u064a\u0646\u0627 \u0641\u0643\u0631\u0629 \u0642\u062f \u062a\u0633\u0627\u0639\u062f\u0646\u0627 \u0641\u064a \u0627\u0644\u062a\u0635\u0645\u064a\u0645.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u0641\u064a\u0645 \u064a\u0641\u0643\u0631<\/strong>: \u0623\u062b\u0646\u0627\u0621 \u062a\u0641\u0627\u0639\u0644\u0647 \u0645\u0639 \u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629\u060c \u0645\u0627 \u0647\u064a \u062a\u0648\u0642\u0639\u0627\u062a\u0647 \u0648\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647\u061f<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u0645\u0627\u0630\u0627 \u064a\u0641\u0639\u0644<\/strong>: \u0627\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0648\u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u062a\u0628\u0639\u0647\u0627 \u0623\u062b\u0646\u0627\u0621 \u062a\u0639\u0627\u0645\u0644\u0647 \u0645\u0639 \u0627\u0644\u0645\u0646\u062a\u062c. \u0628\u0645\u0639\u0646\u0649 \u0622\u062e\u0631 \u0631\u0635\u062f \u062d\u0631\u0643\u062a\u0647 \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u0646\u062a\u062c.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u0628\u0645 \u064a\u0634\u0639\u0631<\/strong>: \u0627\u064a\u0647 \u0627\u0644\u0634\u0639\u0648\u0631 \u0627\u0644\u0644\u064a \u0628\u064a\u062d\u0633 \u0628\u064a\u0647 \u0648\u0647\u0648 \u0628\u064a\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0627\u0644\u062e\u062f\u0645\u0629. \u0634\u0639\u0648\u0631\u0647 \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0623\u062b\u0646\u0627\u0621 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647 \u0644\u0644\u0645\u0646\u062a\u062c \u0648\u0645\u062a\u0649 \u064a\u0628\u062f\u0623 \u0647\u0630\u0627 \u0627\u0644\u0634\u0639\u0648\u0631.<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_13887\" aria-describedby=\"caption-attachment-13887\" style=\"width: 877px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-13887 size-large\" src=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2021\/09\/\u062e\u0631\u064a\u0637\u0629_\u0627\u0644\u062a\u0639\u0627\u0637\u0641_1-877x1024.png\" alt=\"\u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u062a\u0639\u0627\u0637\u0641 \u0641\u064a \u0645\u0646\u0647\u062c \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0645\u062a\u0645\u062d\u0648\u0631 \u062d\u0648\u0644 \u0627\u0644\u0625\u0646\u0633\u0627\u0646\" width=\"877\" height=\"1024\" srcset=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2021\/09\/\u062e\u0631\u064a\u0637\u0629_\u0627\u0644\u062a\u0639\u0627\u0637\u0641_1-877x1024.png 877w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2021\/09\/\u062e\u0631\u064a\u0637\u0629_\u0627\u0644\u062a\u0639\u0627\u0637\u0641_1-257x300.png 257w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2021\/09\/\u062e\u0631\u064a\u0637\u0629_\u0627\u0644\u062a\u0639\u0627\u0637\u0641_1-768x896.png 768w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2021\/09\/\u062e\u0631\u064a\u0637\u0629_\u0627\u0644\u062a\u0639\u0627\u0637\u0641_1-600x700.png 600w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2021\/09\/\u062e\u0631\u064a\u0637\u0629_\u0627\u0644\u062a\u0639\u0627\u0637\u0641_1.png 922w\" sizes=\"(max-width: 877px) 100vw, 877px\" \/><figcaption id=\"caption-attachment-13887\" class=\"wp-caption-text\"><span style=\"color: #808080;\"><em>\u0645\u062b\u0627\u0644 \u0639\u0644\u0649 \u062e\u0631\u064a\u0637\u0629 \u0627\u0644\u062a\u0639\u0627\u0637\u0641<\/em><\/span><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u0623\u062b\u0646\u0627\u0621 \u0627\u0644\u062c\u0644\u0633\u0629 \u0637\u0628\u0651\u0642\u0646\u0627 \u0645\u062b\u0627\u0644 \u0639\u0645\u0644\u064a \u0645\u0639 \u0627\u0644\u062d\u0636\u0648\u0631 \u0639\u0644\u0649 \u0643\u064a\u0641\u064a\u0629 \u0625\u0646\u0634\u0627\u0621 \u062e\u0631\u064a\u0637\u0629 \u062a\u0639\u0627\u0637\u0641.<\/span><\/p>\n<figure style=\"width: 640px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/j.gifs.com\/36wDxO.gif\" alt=\"\u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u062a\u0639\u0627\u0637\u0641 \u0641\u064a \u0645\u0646\u0647\u062c \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0645\u062a\u0645\u062d\u0648\u0631 \u062d\u0648\u0644 \u0627\u0644\u0625\u0646\u0633\u0627\u0646\" width=\"640\" height=\"360\" \/><figcaption class=\"wp-caption-text\"><span style=\"color: #808080;\"><em>\u0645\u062b\u0627\u0644 \u0639\u0645\u0644\u064a \u0645\u0646 \u062f\u0627\u062e\u0644 \u0627\u0644\u062c\u0644\u0633\u0629 \u0639\u0644\u0649 \u062e\u0631\u064a\u0637\u0629 \u0627\u0644\u062a\u0639\u0627\u0637\u0641<\/em><\/span><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u062e\u0631\u064a\u0637\u0629 \u0627\u0644\u062a\u0639\u0627\u0637\u0641 \u0628\u0634\u0643\u0644 \u0639\u0627\u0645 \u062a\u0633\u0627\u0639\u062f \u0641\u064a \u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0622\u062a\u064a:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u0635\u0648\u0651\u0631 \u0645\u0634\u062a\u0631\u0643 \u0644\u0644\u0645\u0633\u062a\u0641\u064a\u062f \u0648\u062a\u062c\u0646\u0651\u0628 \u0627\u0644\u062a\u062d\u064a\u0632 \u0641\u064a \u0627\u0644\u062a\u0635\u0645\u064a\u0645.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0643\u062a\u0634\u0627\u0641 \u0646\u0642\u0627\u0637 \u0627\u0644\u0636\u0639\u0641 \u0641\u064a \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0628\u062d\u062b.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u0639\u0631\u0641\u0629 \u062d\u0627\u062c\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0641\u064a\u062f \u0627\u0644\u062a\u064a \u0642\u062f \u064a\u0643\u0648\u0646 \u0647\u0648 \u0646\u0641\u0633\u0647 \u0644\u0627 \u064a\u0639\u0631\u0641\u0647\u0627.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u062d\u062f\u064a\u062f \u0648\u0645\u0639\u0631\u0641\u0629 \u062f\u0648\u0627\u0641\u0639 \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u0641\u064a\u062f.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0648\u0633\u064a\u0644\u0629 \u0645\u0633\u0627\u0639\u062f\u0629 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0623\u0641\u0643\u0627\u0631 \u0625\u0628\u062f\u0627\u0639\u064a\u0629.<\/span><\/li>\n<\/ul>\n<p><strong>\u0630\u0627\u062a \u0635\u0644\u0629:<\/strong>\u00a0<a href=\"https:\/\/uxwritingar.com\/staging\/user-experience\/19427\" target=\"_blank\" rel=\"noopener\">\u0646\u0635\u0627\u0626\u062d \u0644\u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u062e\u0631\u064a\u0637\u0629 \u0627\u0644\u062a\u0639\u0627\u0637\u0641 Empathy Map<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><strong>\u062a\u0646\u0648\u064a\u0647<\/strong>: \u0647\u0630\u0627 \u0627\u0644\u0645\u0642\u0627\u0644 \u062e\u0644\u0627\u0635\u0629 \u0645\u0627 \u062a\u0645 \u0639\u0631\u0636\u0647 \u0641\u064a \u062c\u0644\u0633\u0629 \u0645\u0646 <\/span><a href=\"https:\/\/uxwritingar.com\/staging\/event-directory\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u062c\u0644\u0633\u0627\u062a \u0627\u0644\u0645\u0646\u0635\u0651\u0629<\/span><\/a><span style=\"font-weight: 400;\"> \u0628\u0639\u0646\u0648\u0627\u0646 \u201c\u0627\u0644\u062a\u0639\u0627\u0637\u0641 \u0641\u064a \u0645\u0646\u0647\u062c \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0645\u062a\u0645\u062d\u0648\u0631 \u062d\u0648\u0644 \u0627\u0644\u0625\u0646\u0633\u0627\u0646\u201d \u0627\u0633\u062a\u0636\u0641\u0646\u0627 \u0641\u064a\u0647\u0627 <strong>\u0623. \u0644\u062c\u064a\u0646 \u0627\u0644\u062d\u062f\u0627\u062f<\/strong>\u060c \u0623\u062e\u0635\u0627\u0626\u064a \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0648\u0627\u0644\u062a\u062c\u0627\u0631\u0628\u060c \u0648\u062d\u0627\u0648\u0631\u0647\u0627 <strong>\u0623. \u0645\u062d\u0645\u0648\u062f \u0639\u0628\u062f\u0631\u0628\u0647<\/strong> \u0645\u0624\u0633\u0633 \u0645\u0646\u0635\u0651\u0629 \u062a\u0639\u0644\u0651\u0645 \u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0628\u0627\u0644\u0639\u0631\u0628\u064a\u0629.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\ud83c\udfaf\u00a0\u064a\u0645\u0643\u0646\u0643 \u0645\u0634\u0627\u0647\u062f\u0629 \u0627\u0644\u062c\u0644\u0633\u0629 \u0639\u0644\u0649 <\/span><a href=\"https:\/\/www.youtube.com\/channel\/UCC5Zotku6ESMRsCBiC9UeYA\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u0642\u0646\u0627\u062a\u0646\u0627 \u0639\u0644\u0649 \u064a\u0648\u062a\u064a\u0648\u0628<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><iframe title=\"\u0627\u0644\u062a\u0639\u0627\u0637\u0641 \u0641\u064a \u0645\u0646\u0647\u062c \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0645\u062a\u0645\u062d\u0648\u0631 \u062d\u0648\u0644 \u0627\u0644\u0625\u0646\u0633\u0627\u0646 | EMPATHY IN HCD\" width=\"1290\" height=\"726\" src=\"https:\/\/www.youtube.com\/embed\/kqp5rbtfp5g?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0644\u0639\u0644\u0643 \u0642\u062f \u0633\u0645\u0639\u062a \u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0645\u062b\u0644 \u062a\u0635\u0645\u064a\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (UX)\u060c \u062a\u0635\u0645\u064a\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 (CX)\u060c \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u062e\u062f\u0645\u0627\u062a (Service Design)\u060c \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0627\u0644\u062a\u0635\u0645\u064a\u0645\u064a (Design Thinking). \u0648\u0644\u0643\u0646\u0643 \u0644\u0627 \u062a\u0639\u0631\u0641 \u0645\u0627 \u0647\u0648 \u0627\u0644\u0631\u0627\u0628\u0637 \u0627\u0644\u0645\u0634\u062a\u0631\u0643 \u0628\u064a\u0646 \u0647\u0630\u0647 \u0627\u0644\u0645\u0635\u0637\u0644\u062d\u0627\u062a. \u064a\u0645\u0643\u0646\u0646\u0627 \u0627\u0644\u0642\u0648\u0644 \u0623\u0646 \u0627\u0644\u0631\u0627\u0628\u0637 \u0627\u0644\u0645\u0634\u062a\u0631\u0643 \u0628\u064a\u0646 \u0643\u0644 \u0647\u0630\u0647 \u0627\u0644\u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0647\u0648 \u0623\u0646\u0647\u0645 \u064a\u062a\u0628\u0639\u0648\u0646 \u0645\u0646\u0647\u062c \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0645\u062a\u0645\u062d\u0648\u0631 \u062d\u0648\u0644 \u0627\u0644\u0625\u0646\u0633\u0627\u0646.<\/p>\n","protected":false},"author":390,"featured_media":27765,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_gspb_post_css":"","content-type":"","footnotes":""},"categories":[418,417],"tags":[303,304,305],"class_list":["post-13885","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-user-experience","category-user-interface","tag-303","tag-304","tag---empathy-map"],"acf":[],"_links":{"self":[{"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/posts\/13885","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/users\/390"}],"replies":[{"embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/comments?post=13885"}],"version-history":[{"count":0,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/posts\/13885\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/media\/27765"}],"wp:attachment":[{"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/media?parent=13885"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/categories?post=13885"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/tags?post=13885"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}