{"id":12377,"date":"2021-07-27T13:47:27","date_gmt":"2021-07-27T10:47:27","guid":{"rendered":"https:\/\/uxwritingar.com\/staging\/?p=12377"},"modified":"2026-06-03T16:38:04","modified_gmt":"2026-06-03T13:38:04","slug":"%d9%85%d9%82%d8%af%d9%85%d8%a9-%d9%81%d9%8a-%d8%b9%d9%84%d9%85-%d9%85%d8%b9%d9%85%d8%a7%d8%b1%d9%8a%d8%a9-%d8%a7%d9%84%d9%85%d8%b9%d9%84%d9%88%d9%85%d8%a7%d8%aa-information-architecture-ia","status":"publish","type":"post","link":"https:\/\/uxwritingar.com\/staging\/resources\/12377\/","title":{"rendered":"\u0645\u0642\u062f\u0645\u0629 \u0641\u064a \u0639\u0644\u0645 \u0645\u0639\u0645\u0627\u0631\u064a\u0629 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a (Information Architecture &#8211; IA)"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u0647\u0644 \u062d\u062f\u062b \u0623\u0646 \u062a\u0635\u0641\u0651\u062d\u062a \u0645\u0646\u062a\u062c\u064b\u0627 \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u064b\u0627 \u0623\u0648 \u062a\u0637\u0628\u064a\u0642\u064b\u0627 \u0645\u0627 \u0648\u0648\u062c\u062f\u062a \u0646\u0641\u0633\u0643 \u063a\u064a\u0631 \u0642\u0627\u062f\u0631 \u0639\u0644\u0649 \u062a\u0645\u064a\u064a\u0632 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0645\u0647\u0645\u0629 \u0646\u062a\u064a\u062c\u0629 \u0623\u0646\u0647\u0627 \u063a\u064a\u0631 \u0645\u062a\u0646\u0627\u0633\u0642\u0629 \u0648\u063a\u064a\u0631 \u0645\u064f\u0631\u062a\u0628\u0629 \u0628\u0634\u0643\u0644 \u0633\u0644\u064a\u0645\u061f \u064a\u0631\u062c\u0639 \u0647\u0630\u0627 \u0625\u0644\u0649 \u0625\u0647\u0645\u0627\u0644 \u062f\u0648\u0631 \u0645\u0639\u0645\u0627\u0631\u064a\u0629 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a (Information Architecture &#8211; IA). <\/span>\u0641\u064a \u0639\u0635\u0631 \u062a\u0632\u0627\u064a\u062f \u062d\u062c\u0645 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0628\u0634\u0643\u0644 \u0647\u0627\u0626\u0644\u060c 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style=\"font-size: 20px;\">\u0645\u0639\u0645\u0627\u0631\u064a\u0629<\/span> \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a\u061f<\/b><\/span><\/h2>\n<p>\u064a\u0639\u0646\u064e\u0649 \u0639\u0644\u0645 \u0645\u0639\u0645\u0627\u0631\u064a\u0629 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0628\u062a\u0635\u0645\u064a\u0645 \u0648\u062a\u0646\u0638\u064a\u0645 \u0627\u0644\u0647\u064a\u0627\u0643\u0644 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0648\u062a\u0631\u062a\u064a\u0628 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0644\u0636\u0645\u0627\u0646 \u062a\u062c\u0631\u0628\u0629 \u0645\u0633\u062a\u062e\u062f\u0645 \u0641\u0639\u0651\u0627\u0644\u0629 \u0648\u0641\u0639\u0627\u0644\u064a\u0629 \u0646\u0642\u0644 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a. \u064a\u0639\u062a\u0645\u062f \u0647\u0630\u0627 \u0627\u0644\u0639\u0644\u0645 \u0639\u0644\u0649 \u0641\u0647\u0645 \u0639\u0645\u064a\u0642 \u0644\u0643\u064a\u0641\u064a\u0629 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\u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0629 \u0627\u0644\u062a\u064a \u064a\u0631\u064a\u062f\u0647\u0627 \u0628\u0633\u0647\u0648\u0644\u0629 \u0648\u0628\u0634\u0643\u0644 \u0623\u0633\u0631\u0639.<\/span><\/p>\n<p><strong>\u064a\u0645\u0643\u0646\u0643 \u062a\u0635\u0641\u0651\u062d \u0645\u0639\u0646\u0649 \u0645\u0635\u0637\u0644\u062d \u0645\u0639\u0645\u0627\u0631\u064a\u0629 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0633\u0631\u064a\u0639\u064b\u0627 \u0645\u0646 <a href=\"https:\/\/uxwritingar.com\/staging\/glossary-ux\/%d9%85%d8%b9%d9%85%d8%a7%d8%b1%d9%8a%d8%a9-%d9%84%d9%84%d9%85%d8%b9%d9%84%d9%88%d9%85%d8%a7%d8%aa-information-architecture\" target=\"_blank\" rel=\"noopener\">\u0647\u0646\u0627<\/a> \u0641\u064a <a href=\"https:\/\/uxwritingar.com\/staging\/glossary\" target=\"_blank\" rel=\"noopener\">\u0645\u0631\u062c\u0639 \u0627\u0644\u0645\u0635\u0637\u0644\u062d\u0627\u062a<\/a>.<\/strong><\/p>\n<h2><span style=\"font-size: 20px;\"><b>\u062a\u0627\u0631\u064a\u062e \u0645\u0639\u0645\u0627\u0631\u064a\u0629 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a<\/b><\/span><\/h2>\n<p>\u0638\u0647\u0631 \u0639\u0644\u0645 \u0645\u0639\u0645\u0627\u0631\u064a\u0629 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0643\u0645\u062c\u0627\u0644 \u0641\u0631\u0639\u064a \u062f\u0627\u062e\u0644 \u0639\u0644\u0645 \u0627\u0644\u062d\u0627\u0633\u0648\u0628 \u0641\u064a \u0623\u0648\u0627\u062e\u0631 \u0627\u0644\u0642\u0631\u0646 \u0627\u0644\u0639\u0634\u0631\u064a\u0646 \u0643\u0631\u062f \u0641\u0639\u0644 \u0637\u0628\u064a\u0639\u064a \u0644\u062a\u0632\u0627\u064a\u062f \u062d\u062c\u0645 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u062a\u0639\u0642\u064a\u062f \u0647\u064a\u0627\u0643\u0644\u0647\u0627. \u0641\u064a \u0627\u0644\u0628\u062f\u0627\u064a\u0629\u060c \u0643\u0627\u0646 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u062a\u0637\u0648\u064a\u0631 \u0648\u0641\u0647\u0645 \u0643\u064a\u0641\u064a\u0629 \u062a\u0646\u0638\u064a\u0645 \u0648\u062a\u0635\u0646\u064a\u0641 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0628\u0634\u0643\u0644 \u0641\u0639\u0651\u0627\u0644 <a href=\"https:\/\/uxwritingar.com\/staging\/ux-writing\/18129\" target=\"_blank\" rel=\"noopener\">\u0644\u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645<\/a>.<\/p>\n<p>\u0641\u064a \u0627\u0644\u062a\u0633\u0639\u064a\u0646\u064a\u0627\u062a\u060c \u0634\u0647\u062f\u062a \u0645\u0639\u0645\u0627\u0631\u064a\u0629 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u062a\u0637\u0648\u0631\u064b\u0627 \u0643\u0628\u064a\u0631\u064b\u0627 \u0645\u0639 \u0632\u064a\u0627\u062f\u0629 \u0634\u064a\u0648\u0639 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a 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\u0643\u0627\u0646\u062a \u0641\u064a \u0627\u0644\u062d\u0636\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0635\u0631\u064a\u0629 \u0627\u0644\u0642\u062f\u064a\u0645\u0629 \u062d\u064a\u062b \u0643\u0627\u0646 \u0623\u0645\u0646\u0627\u0621 \u0627\u0644\u0645\u0643\u062a\u0628\u0627\u062a \u064a\u0633\u062a\u062e\u062f\u0645\u0648\u0646\u0647 \u0644\u0643\u0646 \u0644\u064a\u0633 \u0628\u0627\u0644\u0645\u0633\u0645\u0651\u0649 \u0627\u0644\u062d\u0627\u0644\u064a. \u0648\u0645\u0639 \u0628\u062f\u0627\u064a\u0629 \u0627\u0644\u0633\u0628\u0639\u064a\u0646\u0627\u062a \u0643\u0627\u0646 \u0645\u062e\u062a\u0628\u0631 (XEROX Labs) \u0623\u0648\u0644 \u0645\u0646 \u0623\u0637\u0644\u0642 \u0627\u0644\u0645\u0633\u0645\u0651\u0649 \u0627\u0644\u062d\u0627\u0644\u064a \u0644\u0644\u0645\u062c\u0627\u0644 \u0648\u0647\u0648 (Information Architecture).<\/span><\/p>\n<h2><span style=\"font-size: 20px;\"><b>\u0623\u0645\u062b\u0644\u0629 \u0639\u0644\u0649 \u0645\u0639\u0645\u0627\u0631\u064a\u0629 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0644\u0648 \u0623\u0631\u062f\u0646\u0627 \u0623\u0646 \u0646\u0636\u0631\u0628 \u0628\u0639\u0636 \u0627\u0644\u0623\u0645\u062b\u0644\u0629 \u0627\u0644\u0648\u0627\u0642\u0639\u064a\u0629 \u0639\u0644\u0649 \u0645\u0639\u0645\u0627\u0631\u064a\u0629 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0641\u0642\u062f \u062a\u0644\u0627\u062d\u0638\u0647\u0627 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0641\u064a:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u062e\u0631\u0627\u0626\u0637 \u0627\u0644\u0645\u062a\u0631\u0648.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0627\u0644\u0644\u0648\u062d\u0627\u062a \u0627\u0644\u0625\u0631\u0634\u0627\u062f\u064a\u0629 \u0641\u064a \u0627\u0644\u0645\u0637\u0627\u0631\u0627\u062a.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0641\u064a \u0627\u0644\u0633\u0648\u0628\u0631 \u0645\u0627\u0631\u0643\u062a \u0648\u0645\u0631\u0627\u0643\u0632 \u0627\u0644\u062a\u0633\u0648\u0642 \u0645\u0646 \u062d\u064a\u062b \u062a\u0635\u0646\u064a\u0641 \u0627\u0644\u0623\u0642\u0633\u0627\u0645 \u0648\u062a\u0631\u062a\u064a\u0628\u0647\u0627.<\/span><\/li>\n<\/ul>\n<p>\u0644\u0643\u0646 \u0645\u0639 \u0627\u0644\u062a\u0637\u0648\u0631\u0627\u062a \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0629 \u0648\u0638\u0647\u0648\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0628\u0643\u0627\u0641\u0629 \u0623\u0646\u0648\u0627\u0639\u0647\u0627\u060c \u062a\u0634\u0639\u0651\u0628\u062a \u0623\u0647\u0645\u064a\u0629 \u0645\u0639\u0645\u0627\u0631\u064a\u0629 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627\u060c \u0644\u062a\u0634\u0645\u0644:<\/p>\n<h3><span style=\"font-size: 16px;\"><strong>\u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629:<\/strong><\/span><\/h3>\n<p>\u062a\u0646\u0638\u064a\u0645 \u0647\u064a\u0627\u0643\u0644 \u0627\u0644\u0645\u0648\u0642\u0639 \u0648\u062a\u0635\u0645\u064a\u0645 \u0642\u0648\u0627\u0626\u0645 \u0627\u0644\u062a\u0646\u0642\u0644 \u0644\u062a\u062d\u0633\u064a\u0646 \u0633\u0647\u0648\u0644\u0629 \u0627\u0644\u062a\u0635\u0641\u062d.<br \/>\n\u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u0632\u0648\u0627\u0631 \u0625\u0644\u0649 \u0635\u0641\u062d\u0627\u062a \u0630\u0627\u062a \u0635\u0644\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0631\u0628\u0637 \u0627\u0644\u0641\u0639\u0651\u0627\u0644 \u0628\u064a\u0646 \u0627\u0644\u0645\u062d\u062a\u0648\u0649.<\/p>\n<h3><span style=\"font-size: 16px;\"><strong>\u062a\u0635\u0645\u064a\u0645 \u0648\u0627\u062c\u0647\u0627\u062a \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a:<\/strong><\/span><\/h3>\n<p>\u062a\u062d\u062f\u064a\u062f \u062a\u062f\u0641\u0642 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u062f\u0627\u062e\u0644 \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0644\u0636\u0645\u0627\u0646 \u062a\u062c\u0631\u0628\u0629 \u0645\u0633\u062a\u062e\u062f\u0645 \u0633\u0647\u0644\u0629 \u0648\u0641\u0639\u0651\u0627\u0644\u0629.<br \/>\n\u062a\u0635\u0645\u064a\u0645 \u0642\u0648\u0627\u0626\u0645 \u0648\u0623\u0632\u0631\u0627\u0631 \u062a\u0633\u0627\u0639\u062f \u0641\u064a \u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0644\u0644\u0642\u064a\u0627\u0645 \u0628\u0627\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629.<\/p>\n<h3><span style=\"font-size: 16px;\"><strong>\u0623\u0646\u0638\u0645\u0629 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649:<\/strong><\/span><\/h3>\n<p>\u062a\u0646\u0638\u064a\u0645 \u0647\u064a\u0627\u0643\u0644 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0644\u0633\u0647\u0648\u0644\u0629 \u0627\u0644\u0628\u062d\u062b \u0648\u0627\u0633\u062a\u0631\u062c\u0627\u0639 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a.<br \/>\n\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0635\u0644\u0627\u062d\u064a\u0627\u062a \u0648\u062a\u0635\u0646\u064a\u0641 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0644\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0623\u0645\u0627\u0646 \u0648\u0633\u0631\u064a\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a.<\/p>\n<h3><span style=\"font-size: 16px;\"><strong>\u0642\u0648\u0627\u0639\u062f \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a:<\/strong><\/span><\/h3>\n<p>\u062a\u0635\u0645\u064a\u0645 \u0642\u0648\u0627\u0639\u062f \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0628\u0634\u0643\u0644 \u0645\u0646\u0638\u0645 \u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0643\u0641\u0627\u0621\u0629 \u0641\u064a \u0627\u0633\u062a\u0639\u0631\u0627\u0636 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a.<br \/>\n\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0628\u064a\u0646 \u0627\u0644\u062c\u062f\u0627\u0648\u0644 \u0644\u062a\u062d\u0633\u064a\u0646 \u0623\u062f\u0627\u0621 \u0627\u0633\u062a\u0639\u0644\u0627\u0645\u0627\u062a \u0642\u0627\u0639\u062f\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a.<\/p>\n<h3><span style=\"font-size: 16px;\"><strong>\u0646\u0638\u0645 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0644\u0644\u0634\u0631\u0643\u0627\u062a:<\/strong><\/span><\/h3>\n<p>\u062a\u0646\u0638\u064a\u0645 \u0645\u0633\u062a\u0646\u062f\u0627\u062a \u0648\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0634\u0631\u0643\u0629 \u0628\u0637\u0631\u064a\u0642\u0629 \u0645\u0646\u0638\u0645\u0629.<br \/>\n\u062a\u0648\u0641\u064a\u0631 \u0623\u0646\u0638\u0645\u0629 \u0628\u062d\u062b \u0641\u0639\u0651\u0627\u0644\u0629 \u0644\u0644\u0639\u062b\u0648\u0631 \u0639\u0644\u0649 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0628\u0633\u0631\u0639\u0629.<\/p>\n<h3><span style=\"font-size: 16px;\"><strong>\u0646\u0638\u0645 \u0627\u0644\u0645\u0643\u062a\u0628\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629:<\/strong><\/span><\/h3>\n<p>\u062a\u0646\u0638\u064a\u0645 \u0627\u0644\u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0628\u0634\u0643\u0644 \u0641\u0639\u0651\u0627\u0644 \u0644\u062a\u064a\u0633\u064a\u0631 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a.<br \/>\n\u062a\u0635\u0645\u064a\u0645 \u0646\u0645\u0627\u0630\u062c \u0627\u0644\u062a\u0635\u0646\u064a\u0641 \u0644\u062a\u0646\u0638\u064a\u0645 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0628\u0634\u0643\u0644 \u0647\u0631\u0645\u064a \u0623\u0648 \u063a\u064a\u0631\u0647.<\/p>\n<p>\u062a\u0638\u0647\u0650\u0631 \u0647\u0630\u0647 \u0627\u0644\u0623\u0645\u062b\u0644\u0629 \u0643\u064a\u0641 \u064a\u0645\u0643\u0646 \u062a\u0637\u0628\u064a\u0642 \u0645\u0639\u0645\u0627\u0631\u064a\u0629 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0641\u064a \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u062a\u0646\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0633\u064a\u0627\u0642\u0627\u062a \u0644\u062a\u062d\u0642\u064a\u0642 \u062a\u0631\u062a\u064a\u0628 \u0648\u0641\u0639\u0627\u0644\u064a\u0629 \u0623\u0641\u0636\u0644 \u0644\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a.<\/p>\n<h2><span style=\"font-size: 20px;\"><b>\u0623\u0647\u0645\u064a\u0629 \u0645\u0639\u0645\u0627\u0631\u064a\u0629 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a<\/b><\/span><\/h2>\n<p>\u062a\u0634\u0645\u0644 \u0645\u0641\u0627\u0647\u064a\u0645 \u0645\u0639\u0645\u0627\u0631\u064a\u0629 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u062a\u0642\u0646\u064a\u0627\u062a \u0648\u0627\u0644\u0623\u0633\u0627\u0644\u064a\u0628 \u0644\u062a\u062d\u0644\u064a\u0644 \u0648\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0647\u064a\u0627\u0643\u0644 \u0627\u0644\u0631\u0642\u0645\u064a\u0629\u060c \u0645\u0639 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u062a\u0648\u0641\u064a\u0631 \u062a\u062c\u0631\u0628\u0629 \u0645\u0633\u062a\u062e\u062f\u0645 \u0641\u0639\u0651\u0627\u0644\u0629 \u0648\u0645\u062a\u0633\u0642\u0629. \u064a\u064f\u0639\u064e\u062f\u0651\u064f \u0647\u0630\u0627 \u0627\u0644\u0639\u0644\u0645 \u0623\u0633\u0627\u0633\u064a\u064b\u0627 \u0641\u064a \u0639\u0627\u0644\u0645 \u0627\u0644\u0631\u0642\u0645\u0646\u0629 \u0627\u0644\u062d\u062f\u064a\u062b \u0648\u062a\u0635\u0645\u064a\u0645 \u0648\u0627\u062c\u0647\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0644\u0636\u0645\u0627\u0646 \u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u0632\u0627\u0626\u0631\u064a\u0646 \u0628\u0633\u0647\u0648\u0644\u0629 \u0648\u0641\u0639\u0627\u0644\u064a\u0629 \u0641\u064a \u0627\u0644\u0641\u0636\u0627\u0621 \u0627\u0644\u0631\u0642\u0645\u064a. \u062a\u0643\u0645\u0646 \u0623\u0647\u0645\u064a\u0629 \u0645\u0639\u0645\u0627\u0631\u064a\u0629 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0641\u064a:<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0645\u0633\u0627\u0639\u062f\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0639\u0644\u0649 \u0627\u0644\u062a\u0646\u0642\u0644 \u0628\u0634\u0643\u0644 \u0633\u0644\u0633 \u0641\u064a \u0627\u0644\u0645\u0648\u0642\u0639\/\u0627\u0644\u0645\u0646\u062a\u062c\/\u0627\u0644\u062a\u0637\u0628\u064a\u0642.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0637\u0631\u064a\u0642\u0629 \u0641\u0639\u0651\u0627\u0644\u0629 \u0644\u062a\u0631\u062a\u064a\u0628 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u062a\u062d\u0642\u064a\u0642 \u0645\u0628\u062f\u0623 <a href=\"https:\/\/uxwritingar.com\/staging\/user-experience\/17995\" target=\"_blank\" rel=\"noopener\">\u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u0627\u0644\u0648\u0635\u0648\u0644 (Accessibility)<\/a>.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-size: 20px;\"><b>\u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (UX) \u0648\u0645\u0639\u0645\u0627\u0631\u064a\u0629 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a (IA)<\/b><\/span><\/h2>\n<figure id=\"attachment_37421\" aria-describedby=\"caption-attachment-37421\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\" wp-image-37421\" src=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2021\/07\/\u062a\u062c\u0631\u0628\u0629-\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645-\u0648\u0645\u0639\u0645\u0627\u0631\u064a\u0629-\u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a-300x169.jpg\" alt=\"\u0639\u0644\u0645 \u0645\u0639\u0645\u0627\u0631\u064a\u0629 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a\" width=\"600\" height=\"338\" srcset=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2021\/07\/\u062a\u062c\u0631\u0628\u0629-\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645-\u0648\u0645\u0639\u0645\u0627\u0631\u064a\u0629-\u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a-300x169.jpg 300w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2021\/07\/\u062a\u062c\u0631\u0628\u0629-\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645-\u0648\u0645\u0639\u0645\u0627\u0631\u064a\u0629-\u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a-1024x576.jpg 1024w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2021\/07\/\u062a\u062c\u0631\u0628\u0629-\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645-\u0648\u0645\u0639\u0645\u0627\u0631\u064a\u0629-\u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a-768x432.jpg 768w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2021\/07\/\u062a\u062c\u0631\u0628\u0629-\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645-\u0648\u0645\u0639\u0645\u0627\u0631\u064a\u0629-\u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a-1536x864.jpg 1536w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2021\/07\/\u062a\u062c\u0631\u0628\u0629-\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645-\u0648\u0645\u0639\u0645\u0627\u0631\u064a\u0629-\u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a.jpg 1538w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-37421\" class=\"wp-caption-text\">\u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u0645\u0639\u0645\u0627\u0631\u064a\u0629 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a<\/figcaption><\/figure>\n<h2><span style=\"font-size: 20px;\">\u0639\u0646\u0627\u0635\u0631 \u0645\u0639\u0645\u0627\u0631\u064a\u0629 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a<\/span><\/h2>\n<p>\u064a\u0633\u062a\u0639\u0631\u0636 \u0643\u062a\u0627\u0628 &#8220;Information Architecture for the World Wide Web&#8221; \u0644\u0644\u0645\u0624\u0644\u0641\u064a\u0646 Peter Morville \u0648Louis Rosenfeld \u0639\u062f\u0629 \u0639\u0646\u0627\u0635\u0631 \u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u0645\u0639\u0645\u0627\u0631\u064a\u0629 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a. \u0625\u0644\u064a\u0643 \u0628\u0639\u0636 \u0647\u0630\u0647 \u0627\u0644\u0639\u0646\u0627\u0635\u0631:<\/p>\n<h3><span style=\"background-color: #ffffff; font-size: 16px;\"><b>1- \u0627\u0644\u062a\u0646\u0638\u064a\u0645 (Organization)<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u0648\u0644\u0647 \u0639\u062f\u0629 \u0623\u0646\u0648\u0627\u0639:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>\u0627\u0644\u062a\u0646\u0638\u064a\u0645 \u0627\u0644\u0647\u0631\u0645\u064a<\/strong>: \u064a\u0633\u0627\u0639\u062f \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0639\u0644\u0649 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0645\u0647\u0645\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>\u0627\u0644\u062a\u0646\u0638\u064a\u0645 \u0627\u0644\u062a\u0633\u0644\u0633\u0644\u064a<\/strong>: \u0625\u0646\u0634\u0627\u0621 \u0631\u062d\u0644\u0629 \u0623\u0648 \u0637\u0631\u064a\u0642 \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0641\u064a \u0639\u0645\u0644\u064a\u0629 \u0625\u0646\u0647\u0627\u0621 \u0627\u0644\u0634\u0631\u0627\u0621 \u0644\u0645\u0646\u062a\u062c \u0641\u064a \u0645\u062a\u062c\u0631 \u0631\u0642\u0645\u064a.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>\u0627\u0644\u062a\u0646\u0638\u064a\u0645 \u0628\u0648\u0627\u0633\u0637\u0629 \u0627\u0644\u0645\u0635\u0641\u0648\u0641\u0629<\/strong>: \u064a\u0643\u0648\u0646 \u0642\u0631\u064a\u0628 \u0645\u0646 \u0627\u0644\u062a\u0633\u0644\u0633\u0644\u064a \u0648\u0641\u064a\u0647 \u062d\u0631\u064a\u0629 \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0645\u0646 \u062d\u064a\u062b \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0627\u062a \u0645\u062b\u0644 \u0627\u0644\u062a\u0631\u062a\u064a\u0628 \u0627\u0644\u0623\u0628\u062c\u062f\u064a \u0648\u064a\u0639\u062a\u0645\u062f \u0647\u0630\u0627 \u0627\u0644\u062a\u0646\u0638\u064a\u0645 \u0639\u0644\u0649 \u0627\u0644\u0641\u0626\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629.<\/span><\/li>\n<\/ul>\n<h3><span style=\"background-color: #ffffff; font-size: 16px;\"><b>2- \u0627\u0644\u0648\u0633\u0648\u0645 \u0623\u0648 \u0627\u0644\u062a\u0633\u0645\u064a\u0627\u062a (Tags)<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u062a\u0628\u0633\u064a\u0637 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u062c\u0645\u0639 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0648\u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0644\u0643\u0644\u0645\u0627\u062a \u0628\u0633\u064a\u0637\u0629 \u0644\u062c\u0639\u0644\u0647\u0627 \u0623\u0633\u0647\u0644 \u0644\u0644\u0648\u0635\u0648\u0644\u060c \u0645\u062b\u0644: \u0635\u0641\u062d\u0629 \u0627\u0644\u062a\u0648\u0627\u0635\u0644.<\/span><\/p>\n<h3><span style=\"background-color: #ffffff; font-size: 16px;\"><b>3- \u0627\u0644\u062a\u0646\u0642\u0644 (Navigation)<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u0639\u0628\u0627\u0631\u0629 \u0639\u0646 \u0639\u062f\u062f \u0645\u0646 \u0627\u0644\u0623\u0641\u0639\u0627\u0644 \u0648\u0627\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0648\u0627\u0644\u062a\u0635\u0627\u0645\u064a\u0645 \u0627\u0644\u062a\u064a \u062a\u0631\u0634\u062f \u0648\u062a\u0648\u062c\u0647 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u0648\u0642\u0639\/\u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0648\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0645\u0637\u0644\u0648\u0628 \u0628\u0646\u062c\u0627\u062d. \u0648\u0644\u0647 \u0646\u0648\u0639\u0627\u0646:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u0646\u0642\u0644 \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0645\u0648\u0642\u0639.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0648\u0627\u0644\u062a\u0646\u0642\u0644 \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0625\u062c\u0631\u0627\u0621 \u0623\u0648 \u0645\u0647\u0645\u0629 \u0645\u0639\u064a\u0646\u0629.<\/span><\/li>\n<\/ul>\n<h3><span style=\"background-color: #ffffff; font-size: 16px;\"><b>4- \u0627\u0644\u0628\u062d\u062b (Search)<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u0645\u062b\u0644\u0627\u064b \u0645\u0627\u0630\u0627 \u0644\u0648 \u0623\u0646 \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0643\u0628\u064a\u0631\u0629 \u0648\u0627\u0644\u0645\u0634\u0647\u0648\u0631\u0629 \u0644\u0645 \u062a\u0648\u0641\u0631 \u0645\u064a\u0632\u0629 \u0627\u0644\u0628\u062d\u062b \u0633\u0648\u0627\u0621\u064b \u0639\u0646 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0623\u0648 \u0627\u0644\u0645\u0642\u0627\u0644\u0627\u062a \u0623\u0648 \u063a\u064a\u0631\u0647\u0627\u061f \u0628\u0627\u0644\u062a\u0623\u0643\u064a\u062f \u0633\u064a\u0643\u0648\u0646 \u0627\u0644\u0648\u0636\u0639 \u0633\u064a\u0621 \u062c\u062f\u064b\u0627 \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0643 \u0643\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u0644\u0646 \u062a\u0633\u062a\u0637\u064a\u0639 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0645\u0627 \u062a\u0628\u062d\u062b \u0639\u0646\u0647 \u0628\u0633\u0647\u0648\u0644\u0629.<\/span><\/p>\n<h2><span style=\"font-size: 20px;\"><b>\u0645\u0628\u0627\u062f\u0626 \u0639\u0644\u0645 \u0645\u0639\u0645\u0627\u0631\u064a\u0629 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0648\u0642\u0628\u0644 \u0627\u0644\u062d\u062f\u064a\u062b \u0639\u0646 \u0647\u0630\u0647 \u0627\u0644\u0645\u0628\u0627\u062f\u0626 \u0625\u0644\u064a\u0643 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0646\u0642\u0627\u0637 \u0627\u0644\u0647\u0627\u0645\u0629:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0628\u0646\u0627\u0621 \u0645\u0639\u0645\u0627\u0631\u064a\u0629 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0645\u0646\u0638\u0645 \u0648\u0644\u064a\u0633 \u0639\u0634\u0648\u0627\u0626\u064a.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0639\u0646\u062f \u0628\u0646\u0627\u0621 \u0648\u062a\u062d\u062f\u064a\u062f \u0645\u0639\u0645\u0627\u0631\u064a\u0629 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u064a\u062c\u0628 \u0623\u062e\u0630 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0646\u0647\u0627\u0626\u064a \u0641\u064a \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 \u0648\u0627\u0644\u0641\u0626\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629 \u0648\u0634\u062e\u0635\u064a\u0627\u062a\u0647\u0645.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u062a\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0645\u0628\u0627\u062f\u0626 \u0644\u062a\u0635\u0645\u064a\u0645 \u0645\u0639\u0645\u0627\u0631\u064a\u0629 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0641\u0639\u0627\u0644\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0647\u0630\u0647 \u0627\u0644\u0645\u0628\u0627\u062f\u0626 \u0623\u0646\u0634\u0623\u0647\u0627 \u062f\u0627\u0646 \u0628\u0631\u0627\u0648\u0646 (Dan Brown) \u0644\u0645\u0633\u0627\u0639\u062f\u0629 \u0627\u0644\u0645\u0635\u0645\u0645 \u0644\u062a\u0635\u0645\u064a\u0645 \u0645\u0639\u0645\u0627\u0631\u064a\u0629 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0645\u0641\u064a\u062f\u0629.<\/span><\/li>\n<\/ul>\n<h3><span style=\"background-color: #ffffff; font-size: 16px;\"><b>1- \u0645\u0628\u062f\u0623 \u0623\u0646 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0639\u0628\u0627\u0631\u0629 \u0639\u0646 \u0643\u0627\u0626\u0646<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0630\u064a \u064a\u062a\u0645 \u0639\u0631\u0636\u0647 \u0641\u064a \u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0645\u0631 \u0645\u0647\u0645 \u0645\u062b\u0644 \u062a\u062d\u062f\u064a\u062f \u0637\u0631\u064a\u0642\u0629 \u0639\u0631\u0636 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u0633\u0644\u0648\u0643\u0647 \u0627\u0644\u0630\u064a \u064a\u062a\u0641\u0627\u0639\u0644 \u0645\u0639\u0647 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645.<\/span><\/p>\n<h3><span style=\"background-color: #ffffff; font-size: 16px;\"><b>2- \u0645\u0628\u062f\u0623 \u0627\u0644\u062e\u064a\u0627\u0631\u0627\u062a<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u062a\u0639\u062f\u0651\u062f \u0627\u0644\u062e\u064a\u0627\u0631\u0627\u062a \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u064a\u0624\u062f\u064a \u0644\u0646\u062a\u0627\u0626\u062c \u0633\u0644\u0628\u064a\u0629 \u0648\u064a\u0633\u0628\u0628 \u0627\u0644\u0625\u0631\u0647\u0627\u0642 \u0639\u0646\u062f \u0627\u0644\u0627\u062e\u062a\u064a\u0627\u0631. \u0644\u0630\u0627 \u0641\u0627\u0644\u062d\u0644 \u0647\u0648 \u0648\u0636\u0639 \u062e\u064a\u0627\u0631\u0627\u062a \u0628\u0634\u0643\u0644 \u0645\u0646\u0637\u0642\u064a \u0648\u0645\u062d\u062f\u0648\u062f \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645.<\/span><\/p>\n<h3><span style=\"background-color: #ffffff; font-size: 16px;\"><b>3- \u0645\u0628\u062f\u0623 \u0627\u0644\u0648\u0636\u0648\u062d<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u0627\u0639\u0631\u0636 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0639\u0646 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0639\u0644\u0649 \u0647\u064a\u0626\u0629 \u0646\u0628\u0630\u0629 \u0645\u062e\u062a\u0635\u0631\u0629 \u062a\u0633\u0627\u0639\u062f \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0641\u064a \u0641\u0647\u0645 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0628\u0634\u0643\u0644 \u0623\u0641\u0636\u0644.<\/span><\/p>\n<h3><span style=\"background-color: #ffffff; font-size: 16px;\"><b>4- \u0645\u0628\u062f\u0623 \u0627\u0644\u0623\u0645\u062b\u0644\u0629<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u062a\u0631\u062a\u064a\u0628 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u062d\u0633\u0628 \u0637\u0628\u064a\u0639\u0629 \u0627\u0644\u0628\u0634\u0631 \u0648\u0637\u0631\u064a\u0642\u0629 \u062a\u0641\u0643\u064a\u0631\u0647\u0645 \u0648\u0627\u0647\u062a\u0645\u0627\u0645\u0627\u062a\u0647\u0645\u060c \u0647\u0646\u0627\u0643 \u0645\u0646 \u064a\u0647\u062a\u0645 \u0628\u0627\u0644\u0631\u064a\u0627\u0636\u0629 \u0648\u0622\u062e\u0631\u0648\u0646 \u064a\u0647\u062a\u0645\u0648\u0646 \u0628\u0627\u0644\u062a\u0633\u0648\u0642.. \u0648\u0647\u0643\u0630\u0627.<\/span><\/p>\n<h3><span style=\"background-color: #ffffff; font-size: 16px;\"><b>5- \u0645\u0628\u062f\u0623 \u0627\u0644\u0628\u0627\u0628 \u0627\u0644\u0623\u0645\u0627\u0645\u064a<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0645\u0628\u062f\u0623 \u064a\u0641\u062a\u0631\u0636 \u0628\u0631\u0627\u0648\u0646 \u0623\u0646 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u064a\u0623\u062a\u064a \u0625\u0644\u0649 \u0627\u0644\u0635\u0641\u062d\u0629 \u0639\u0646 \u0637\u0631\u064a\u0642 \u0635\u0641\u062d\u0627\u062a \u0623\u062e\u0631\u0649 \u0648\u0644\u064a\u0633 \u0627\u0644\u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629.<\/span><\/p>\n<h3><span style=\"background-color: #ffffff; font-size: 16px;\"><b>6- \u0645\u0628\u062f\u0623 \u0627\u0644\u062a\u0635\u0646\u064a\u0641\u0627\u062a<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u0647\u0630\u0627 \u0627\u0644\u0645\u0628\u062f\u0623 \u064a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u062a\u0635\u0646\u064a\u0641\u0627\u062a \u0645\u062a\u0639\u062f\u062f\u0629 \u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0645\u062d\u062f\u062f\u064a\u0646.<\/span><\/p>\n<h3><span style=\"background-color: #ffffff; font-size: 16px;\"><b>7- \u0645\u0628\u062f\u0623 \u0627\u0644\u062a\u0646\u0642\u0644 \u0627\u0644\u0645\u0631\u0643\u0632<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u064a\u0631\u0643\u0651\u0632 \u0647\u0630\u0627 \u0627\u0644\u0645\u0628\u062f\u0623 \u0639\u0644\u0649 \u0627\u0644\u0628\u0633\u0627\u0637\u0629 \u0641\u064a \u062a\u0631\u062a\u064a\u0628 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0630\u064a \u064a\u0646\u0627\u0633\u0628 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647.<\/span><\/p>\n<h3><span style=\"background-color: #ffffff; font-size: 16px;\"><b>8- \u0645\u0628\u062f\u0623 \u0627\u0644\u062a\u0648\u0633\u0639 \u0648\u0627\u0644\u0646\u0645\u0648<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u064a\u0646\u0628\u063a\u064a \u0627\u0644\u0623\u062e\u0630 \u0641\u064a \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629 \u0627\u0644\u062a\u064a \u0633\u062a\u0637\u0631\u0623 \u0639\u0644\u0649 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a \u062a\u0635\u0645\u064a\u0645 \u0645\u0639\u0645\u0627\u0631\u064a\u0629 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0630\u0644\u0643.<\/span><\/p>\n<h2><span style=\"font-size: 20px;\"><b>\u0623\u0647\u0645 \u0625\u062c\u0631\u0627\u0621\u0627\u062a \u062a\u0635\u0645\u064a\u0645 \u0645\u0639\u0645\u0627\u0631\u064a\u0629 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a<\/b><\/span><\/h2>\n<p>\u062a\u0639\u062a\u0628\u0631 \u0639\u0645\u0644\u064a\u0629 \u062a\u0635\u0645\u064a\u0645 \u0639\u0644\u0645 \u0645\u0639\u0645\u0627\u0631\u064a\u0629 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0645\u0646\u0647\u062c\u064a\u0629 \u0634\u0627\u0645\u0644\u0629 \u062a\u0647\u062f\u0641 \u0625\u0644\u0649 \u062a\u0646\u0638\u064a\u0645 \u0648\u062a\u0631\u062a\u064a\u0628 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0628\u0634\u0643\u0644 \u0641\u0639\u0627\u0644 \u0644\u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u0633\u0647\u0648\u0644\u0629 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u0645\u062d\u062a\u0648\u0649. \u0625\u0644\u064a\u0643 \u0628\u0639\u0636 \u0627\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0639\u0645\u0644\u064a\u0629:<\/p>\n<ol>\n<li><span style=\"font-weight: 400;\">\u062a\u062d\u062f\u064a\u062f \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0634\u0631\u0648\u0639.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u062a\u062d\u062f\u064a\u062f \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0645\u0646\u0627\u0633\u0628 \u0644\u0644\u0645\u0634\u0631\u0648\u0639.<\/span><\/li>\n<\/ol>\n<h2><span style=\"font-size: 20px;\"><b>\u062e\u0637\u0648\u0627\u062a \u062a\u0635\u0645\u064a\u0645 \u0645\u0639\u0645\u0627\u0631\u064a\u0629 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a<\/b><\/span><\/h2>\n<p>\u062a\u0635\u0645\u064a\u0645 \u0645\u0639\u0645\u0627\u0631\u064a\u0629 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0639\u0645\u0644\u064a\u0629 \u062a\u062a\u0637\u0644\u0628 \u062a\u062d\u0644\u064a\u0644\u064b\u0627 \u062f\u0642\u064a\u0642\u064b\u0627 \u0648\u062a\u0641\u0627\u0639\u0644\u064b\u0627 \u0645\u0639 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0648\u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0631\u0626\u064a\u0633\u064a \u0644\u0644\u0645\u0648\u0642\u0639 \u0623\u0648 \u0627\u0644\u062a\u0637\u0628\u064a\u0642. \u0633\u0646\u062e\u062a\u0635\u0631 \u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0647\u0646\u0627 \u0628\u062e\u0637\u0648\u062a\u064a\u0646 \u0631\u0626\u064a\u0633\u064a\u062a\u064a\u0646 \u0628\u0633\u064a\u0637\u062a\u064a\u0646:<\/p>\n<ol>\n<li><span style=\"background-color: #ffffff;\">\u062a\u062c\u0645\u064a\u0639 \u0648\u062a\u0631\u062a\u064a\u0628 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 (Card Sorting).<\/span><\/li>\n<li><span style=\"background-color: #ffffff;\">\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a (Testing). <\/span>\u0648\u0645\u0646 \u0623\u0645\u062b\u0644\u062a\u0647\u0627:<\/li>\n<\/ol>\n<ul>\n<li><b>\u0627\u062e\u062a\u0628\u0627\u0631 (Treas Testing): <\/b><span style=\"font-weight: 400;\">\u064a\u062d\u062f\u0651\u062f \u0625\u0630\u0627 \u0645\u0627 \u0643\u0627\u0646 \u0627\u062e\u062a\u064a\u0627\u0631\u0646\u0627 \u0644\u0644\u0645\u0633\u0645\u064a\u0627\u062a \u0648\u0627\u0644\u062a\u0635\u0646\u064a\u0641\u0627\u062a \u0645\u0646\u0627\u0633\u0628 \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0623\u0645 \u0644\u0627.<\/span><\/li>\n<li><b>\u0627\u062e\u062a\u0628\u0627\u0631 (Closed Card Sorting):<\/b><span style=\"font-weight: 400;\"> \u062a\u062d\u062f\u064a\u062f \u062a\u0635\u0646\u064a\u0641\u0627\u062a \u0645\u0639\u064a\u0646\u0629 \u0644\u0644\u0642\u0648\u0627\u0626\u0645 \u0648\u0625\u062a\u0627\u062d\u0629 \u0627\u0644\u062d\u0631\u064a\u0629 \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0648\u0636\u0639 \u0627\u0644\u0639\u0646\u0627\u0648\u064a\u0646 \u0627\u0644\u0641\u0631\u0639\u064a\u0629 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0641\u064a \u0648\u062c\u0647\u0629 \u0646\u0638\u0631\u0647 \u0644\u0644\u062a\u0635\u0646\u064a\u0641 \u0627\u0644\u0645\u0646\u0627\u0633\u0628 \u0644\u0647\u0627.<\/span><\/li>\n<li><b>\u0627\u062e\u062a\u0628\u0627\u0631 (Click Test): <\/b><span style=\"font-weight: 400;\">\u0627\u062e\u062a\u0628\u0627\u0631 \u0644\u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 (UI) \u0648\u0645\u0627 \u0647\u064a \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0623\u0643\u062b\u0631 \u062a\u0641\u0627\u0639\u0644\u0627\u064b \u0648\u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0623\u0642\u0644 \u062a\u0641\u0627\u0639\u0644\u0627\u064b.<\/span><\/li>\n<li><b>\u0627\u062e\u062a\u0628\u0627\u0631 <a href=\"https:\/\/uxwritingar.com\/staging\/ux-writing\/12248\" target=\"_blank\" rel=\"noopener\">(Usability Test)<\/a>: <\/b><span style=\"font-weight: 400;\">\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062a\u064a \u064a\u062a\u0628\u0639\u0647\u0627 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0648\u0642\u0639\u0643 \u0623\u0648 \u0645\u0646\u062a\u062c\u0643.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-size: 20px;\"><b>\u0623\u0647\u0645\u064a\u0629 \u0645\u0639\u0645\u0627\u0631\u064a\u0629 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a<\/b><\/span><\/h2>\n<p>\u0645\u0639\u0645\u0627\u0631\u064a\u0629 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0645\u0647\u0645\u0629 \u0644\u0643\u0644 \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0645\u0641\u0631\u062f \u0648\u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629:<\/p>\n<h3><span style=\"font-size: 16px;\"><b>\u0623\u0647\u0645\u064a\u0629 \u0645\u0639\u0645\u0627\u0631\u064a\u0629 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645<\/b><\/span><\/h3>\n<p>\u0645\u0639\u0645\u0627\u0631\u064a\u0629 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u062a\u0644\u0639\u0628 \u062f\u0648\u0631\u064b\u0627 \u0641\u064a \u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u060c \u0648\u062a\u0648\u0641\u064a\u0631 \u0628\u064a\u0626\u0629 \u0631\u0642\u0645\u064a\u0629 \u062a\u062c\u0639\u0644 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0623\u0633\u0647\u0644 \u0648\u0623\u0643\u062b\u0631 \u0641\u0639\u0627\u0644\u064a\u0629. \u0625\u0644\u064a\u0643 \u0623\u0647\u0645\u064a\u0629 \u0645\u0639\u0645\u0627\u0631\u064a\u0629 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645:<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u0623\u0634\u064a\u0627\u0621 \u064a\u0639\u0631\u0641\u0647\u0627 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0627\u0644\u0627\u0633\u062a\u0643\u0634\u0627\u0641 \u0648\u0627\u0644\u0625\u0644\u0647\u0627\u0645.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0645\u0643\u062b\u0641.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0628\u062d\u062b.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-size: 16px;\"><b>\u0623\u0647\u0645\u064a\u0629 \u0645\u0639\u0645\u0627\u0631\u064a\u0629 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0644\u0644\u0623\u0639\u0645\u0627\u0644<\/b><\/span><\/h3>\n<p>\u062a\u0643\u0645\u0646 \u0623\u0647\u0645\u064a\u0629 \u0645\u0639\u0645\u0627\u0631\u064a\u0629 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0644\u0644\u0623\u0639\u0645\u0627\u0644 \u0641\u064a \u0639\u062f\u0629 \u062c\u0648\u0627\u0646\u0628 \u062a\u0624\u062b\u0631 \u0625\u064a\u062c\u0627\u0628\u064a\u0627\u064b \u0639\u0644\u0649 \u0627\u0644\u0641\u0639\u0627\u0644\u064a\u0629 \u0648\u0627\u0644\u0646\u062c\u0627\u062d \u0627\u0644\u0639\u0627\u0645 \u0644\u0644\u0645\u0624\u0633\u0633\u0627\u062a. \u0625\u0644\u064a\u0643 \u0628\u0639\u0636 \u0627\u0644\u0646\u0642\u0627\u0637 \u0627\u0644\u062a\u064a \u062a\u0628\u0631\u0632 \u0623\u0647\u0645\u064a\u062a\u0647\u0627:<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u062a\u0648\u0641\u064a\u0631 \u0627\u0644\u0648\u0642\u062a \u0648\u0627\u0644\u062a\u0643\u0644\u0641\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0639\u0644\u0649 \u062d\u062c\u0645 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u062c\u062f\u062f.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u062a\u0642\u0644\u064a\u0644 \u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0627\u0644\u062a\u0631\u0648\u064a\u062c.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0645\u0646 \u062e\u0644\u0627\u0644 (SEO).<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u062a\u0642\u0644\u064a\u0644 \u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u062f\u0639\u0645 \u0648\u062d\u0644 \u0627\u0644\u0645\u0634\u0627\u0643\u0644.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-size: 20px;\"><b>\u0645\u0635\u0627\u062f\u0631 \u0645\u0644\u0647\u0645\u0629 \u0641\u064a \u0645\u062c\u0627\u0644 \u0645\u0639\u0645\u0627\u0631\u064a\u0629 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0644\u0645\u0646 \u064a\u0631\u064a\u062f \u0627\u0644\u062a\u0639\u0645\u0651\u0642 \u0623\u0643\u062b\u0631 \u0641\u064a \u0645\u062c\u0627\u0644 \u0645\u0639\u0645\u0627\u0631\u064a\u0629 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0646\u0646\u0635\u062d \u0628\u0647\u0630\u0647 \u0627\u0644\u0645\u0635\u0627\u062f\u0631 \u0643\u0628\u062f\u0627\u064a\u0629:<\/span><\/p>\n<h3><span style=\"font-size: 16px;\"><span style=\"font-weight: 400;\">1- <\/span><a href=\"https:\/\/www.amazon.com\/Information-Architecture-World-Wide-Web\/dp\/0596527349\/ref=pd_lpo_2?pd_rd_i=0596527349&amp;psc=1\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u0643\u062a\u0627\u0628 Information Architecture<\/span><\/a>:<\/span><\/h3>\n<p>\u0643\u062a\u0627\u0628 &#8220;Information Architecture for the World Wide Web&#8221; \u0647\u0648 \u0645\u0646 \u062a\u0623\u0644\u064a\u0641 Peter Morville \u0648Louis Rosenfeld\u060c \u0648\u064a\u064f\u0639\u062f \u0645\u0646 \u0627\u0644\u0643\u062a\u0628 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0641\u064a \u0645\u062c\u0627\u0644 \u0645\u0639\u0645\u0627\u0631\u064a\u0629 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a. \u064a\u0631\u0643\u0632 \u0627\u0644\u0643\u062a\u0627\u0628 \u0639\u0644\u0649 \u0643\u064a\u0641\u064a\u0629 \u062a\u0635\u0645\u064a\u0645 \u0648\u062a\u0646\u0638\u064a\u0645 \u0627\u0644\u0647\u064a\u0627\u0643\u0644 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a\u064a\u0629 \u0644\u0644\u0645\u0648\u0627\u0642\u0639 \u0639\u0644\u0649 \u0634\u0628\u0643\u0629 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0644\u062a\u062d\u0642\u064a\u0642 \u062a\u062c\u0627\u0631\u0628 \u0645\u0633\u062a\u062e\u062f\u0645 \u0641\u0639\u0651\u0627\u0644\u0629.<\/p>\n<p>\u064a\u062a\u0646\u0627\u0648\u0644 \u0627\u0644\u0643\u062a\u0627\u0628 \u0645\u0648\u0627\u0636\u064a\u0639 \u0645\u062a\u0646\u0648\u0639\u0629 \u0645\u062b\u0644 \u062a\u062d\u0644\u064a\u0644 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646\u060c \u0648\u062a\u0635\u0645\u064a\u0645 \u062a\u0635\u0646\u064a\u0641\u0627\u062a \u0641\u0639\u0651\u0627\u0644\u0629\u060c \u0648\u062a\u0637\u0628\u064a\u0642 \u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u0628\u062d\u062b\u060c \u0648\u0628\u0646\u0627\u0621 \u062e\u0631\u0627\u0626\u0637 \u0627\u0644\u0645\u0648\u0627\u0642\u0639. \u0643\u0645\u0627 \u064a\u062a\u062d\u062f\u062b \u0639\u0646 \u0643\u064a\u0641\u064a\u0629 \u062a\u0648\u0641\u064a\u0631 \u062a\u062c\u0627\u0631\u0628 \u0645\u0633\u062a\u062e\u062f\u0645 \u0633\u0644\u0633\u0629 \u0648\u0645\u0644\u0647\u0645\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0647\u064a\u0627\u0643\u0644 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0645\u062a\u0642\u062f\u0645\u0629.<\/p>\n<p>\u064a\u0642\u062f\u0645 \u0627\u0644\u0643\u062a\u0627\u0628 \u0623\u0645\u062b\u0644\u0629 \u0639\u0645\u0644\u064a\u0629 \u0648\u062f\u0631\u0627\u0633\u0627\u062a \u062d\u0627\u0644\u0629 \u062a\u0648\u0636\u062d \u0643\u064a\u0641 \u064a\u0645\u0643\u0646 \u062a\u062d\u0633\u064a\u0646 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0648\u062a\u0631\u062a\u064a\u0628 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0644\u062a\u062d\u0642\u064a\u0642 \u0623\u0642\u0635\u0649 \u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646. \u064a\u064f\u0639\u062a\u0628\u0631 \u0627\u0644\u0643\u062a\u0627\u0628 \u0645\u0631\u062c\u0639\u064b\u0627 \u0647\u0627\u0645\u064b\u0627 \u0644\u0644\u0645\u0647\u0646\u064a\u064a\u0646 \u0641\u064a \u0645\u062c\u0627\u0644 \u062a\u0635\u0645\u064a\u0645 \u0648\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0648\u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629.<\/p>\n<h3><span style=\"font-size: 16px;\"><span style=\"font-weight: 400;\">2- <\/span><a href=\"https:\/\/www.amazon.com\/How-Make-Sense-Any-Mess\/dp\/1500615994\/ref=pd_lpo_1?pd_rd_i=1500615994&amp;psc=1\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u0643\u062a\u0627\u0628 How to Make Sense of Any Mess<\/span><\/a>:<\/span><\/h3>\n<p>\u0643\u062a\u0627\u0628 &#8220;How to Make Sense of Any Mess&#8221; \u0647\u0648 \u0645\u0646 \u062a\u0623\u0644\u064a\u0641 \u0623\u0628\u064a \u0643\u0648\u0641\u064a\u0631\u062a. \u064a\u0639\u062a\u0628\u0631 \u0647\u0630\u0627 \u0627\u0644\u0643\u062a\u0627\u0628 \u062f\u0644\u064a\u0644\u064b\u0627 \u0639\u0645\u0644\u064a\u064b\u0627 \u0644\u0641\u0647\u0645 \u0648\u062a\u0635\u062d\u064a\u062d \u0627\u0644\u0641\u0648\u0636\u0649 \u0641\u064a \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0648\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0641\u064a \u0645\u062e\u062a\u0644\u0641 \u0627\u0644\u0633\u064a\u0627\u0642\u0627\u062a. \u064a\u0633\u062a\u0639\u0631\u0636 \u0627\u0644\u0643\u062a\u0627\u0628 \u0623\u0633\u0633 \u0645\u0639\u0645\u0627\u0631\u064a\u0629 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u064a\u0642\u062f\u0645 \u0623\u062f\u0648\u0627\u062a \u0648\u0623\u0633\u0627\u0644\u064a\u0628 \u0644\u062a\u0631\u062a\u064a\u0628 \u0648\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0628\u0634\u0643\u0644 \u0641\u0639\u0651\u0627\u0644.<\/p>\n<p>\u064a\u062a\u062d\u062f\u062b \u0639\u0646 \u0643\u064a\u0641\u064a\u0629 \u0641\u0647\u0645 \u0641\u0648\u0636\u0649 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u062a\u062d\u062f\u064a\u062f \u0623\u0633\u0628\u0627\u0628\u0647\u0627\u060c \u062b\u0645 \u064a\u0642\u062f\u0645 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0648\u0623\u0633\u0627\u0644\u064a\u0628 \u0644\u062a\u0646\u0638\u064a\u0645 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0628\u0634\u0643\u0644 \u0645\u0646\u0637\u0642\u064a. \u064a\u0634\u0645\u0644 \u0627\u0644\u0643\u062a\u0627\u0628 \u0623\u064a\u0636\u064b\u0627 \u062f\u0631\u0627\u0633\u0627\u062a \u062d\u0627\u0644\u0629 \u0648\u0623\u0645\u062b\u0644\u0629 \u0639\u0645\u0644\u064a\u0629 \u062a\u0648\u0636\u062d \u0643\u064a\u0641 \u064a\u0645\u0643\u0646 \u062a\u062d\u0633\u064a\u0646 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0644\u062c\u0639\u0644\u0647\u0627 \u0623\u0643\u062b\u0631 \u0641\u0647\u0645\u064b\u0627 \u0648\u0648\u0635\u0648\u0644\u064b\u0627. \u064a\u064f\u0639\u062a\u0628\u0631 &#8220;How to Make Sense of Any Mess&#8221; \u0645\u0635\u062f\u0631\u064b\u0627 \u0642\u064a\u0645\u064b\u0627 \u0644\u0644\u0623\u0641\u0631\u0627\u062f \u0627\u0644\u0630\u064a\u0646 \u064a\u062a\u0639\u0627\u0645\u0644\u0648\u0646 \u0645\u0639 \u0643\u0645\u064a\u0627\u062a \u0643\u0628\u064a\u0631\u0629 \u0645\u0646 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u064a\u0631\u063a\u0628\u0648\u0646 \u0641\u064a \u062a\u062d\u0633\u064a\u0646 \u062a\u0646\u0638\u064a\u0645\u0647\u0627 \u0648\u0641\u0647\u0645\u0647\u0627 \u0628\u0634\u0643\u0644 \u0623\u0641\u0636\u0644.<\/p>\n<p>&nbsp;<\/p>\n<p>\u0648\u064a\u0645\u0643\u0646\u0643 \u0627\u062e\u062a\u0635\u0627\u0631 \u0627\u0644\u0648\u0642\u062a \u0648\u0627\u0644\u062c\u0647\u062f \u0645\u0639\u0646\u0627. \u0627\u0646\u0636\u0645 \u0625\u0644\u0649 <strong><a href=\"https:\/\/uxwritingar.com\/staging\/learn\" target=\"_blank\" rel=\"noopener\">\u0625\u062d\u062f\u0649 \u062f\u0648\u0631\u0627\u062a \u0645\u0646\u0635\u062a\u0646\u0627<\/a> <\/strong>\u0644\u0646\u0642\u062f\u0651\u0645 \u0644\u0643\u00a0\u0641\u0647\u0645\u064b\u0627 \u0623\u0639\u0645\u0642 \u0648\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u0623\u062f\u0648\u0627\u062a \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0637\u0628\u064a\u0642.\u00a0\u0643\u0644 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0628\u0627\u0644\u0644\u063a\u0629 \u0627\u0644\u0639\u0631\u0628\u064a\u0629 \u0644\u0645\u0633\u0627\u0639\u062f\u062a\u0643 \u0641\u064a \u062a\u0637\u0628\u064a\u0642\u0647\u0627 \u0636\u0645\u0646 \u0645\u062c\u062a\u0645\u0639\u0646\u0627 \u0627\u0644\u0639\u0631\u0628\u064a \u0628\u0643\u0644 \u0628\u0633\u0627\u0637\u0629 \u0648\u0628\u0634\u0643\u0644 \u0645\u062a\u0646\u0627\u0633\u0628 \u0645\u0639 \u062b\u0642\u0627\u0641\u062a\u0646\u0627 \u0627\u0644\u0639\u0631\u0628\u064a\u0629.<\/p>\n<p><span style=\"font-weight: 400;\"><strong>\u062e\u062a\u0627\u0645\u064b\u0627<\/strong>:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0645\u0639\u0645\u0627\u0631\u064a\u0629 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0630\u0627\u062a \u0623\u0647\u0645\u064a\u0629 \u0643\u0628\u064a\u0631\u0629 \u0648\u0625\u0647\u0645\u0627\u0644\u0647\u0627 \u0641\u064a \u0645\u0634\u0631\u0648\u0639\u0643 \u0623\u0648 \u0645\u0646\u062a\u062c\u0643 \u0633\u064a\u0643\u0644\u0641\u0643 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u062e\u0633\u0627\u0626\u0631 \u0648\u064a\u0641\u0642\u062f\u0643 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0630\u064a\u0646 \u0644\u0645 \u064a\u062c\u062f\u0648\u0627 \u0641\u064a \u0645\u0648\u0642\u0639\u0643 \u062a\u0631\u062a\u064a\u0628\u0627\u064b \u0635\u062d\u064a\u062d\u0627\u064b \u0644\u0644\u0639\u0646\u0627\u0635\u0631 \u0648\u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a \u064a\u0628\u062d\u062b\u0648\u0646 \u0639\u0646 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0648\u0645\u0646\u062a\u062c\u0627\u062a\u0647\u0645. \u0645\u0646 \u0627\u0644\u062c\u062f\u064a\u0631 \u0628\u0627\u0644\u0630\u0643\u0631 \u0623\u0646 \u0647\u0646\u0627\u0643 \u0627\u0644\u0628\u0639\u0636 \u064a\u062c\u0645\u0639 \u0628\u064a\u0646 \u0645\u0639\u0645\u0627\u0631\u064a\u0629 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u0627\u0644\u062a\u0633\u0644\u0633\u0644 \u0627\u0644\u0647\u0631\u0645\u064a \u0644\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a (Information Hierarchy) \u0639\u0644\u0649 \u0623\u0646\u0647\u0645\u0627 \u0630\u0627\u062a \u0627\u0644\u0645\u0635\u0637\u0644\u062d \u0623\u0648 \u064a\u0624\u062f\u064a\u0627\u0646 \u0630\u0627\u062a \u0627\u0644\u0645\u0639\u0646\u0649. \u0644\u0643\u0646 \u0647\u0630\u0627 \u063a\u064a\u0631 \u0635\u062d\u064a\u062d. \u0644\u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0645\u0632\u064a\u062f \u0648\u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0627\u0644\u0645\u0635\u0637\u0644\u062d\u064a\u0646\u060c \u062a\u0635\u0641\u062d \u0647\u0630\u0627 \u0627\u0644\u0645\u0642\u0627\u0644: <a href=\"https:\/\/uxwritingar.com\/staging\/resources\/36667\" target=\"_blank\" rel=\"noopener\">\u0645\u0627 \u0647\u0648 \u0627\u0644\u062a\u0633\u0644\u0633\u0644 \u0627\u0644\u0647\u0631\u0645\u064a \u0644\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a (Information Hierarchy)\u061f \u062f\u0644\u064a\u0644 \u0634\u0627\u0645\u0644<\/a>.<br \/>\n<\/span><\/p>\n<h2><span style=\"font-size: 20px;\">\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0634\u0627\u0626\u0639\u0629<\/span><\/h2>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-size: 16px;\">\u0645\u0627 \u0647\u064a \u0648\u0638\u064a\u0641\u0629 \u0645\u062e\u062a\u0635 \u0645\u0639\u0645\u0627\u0631\u064a\u0629 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a\u061f<\/span><\/h3>\n<p>\u064a\u062a\u0648\u0644\u0649 \u0625\u0646\u0634\u0627\u0621 \u0645\u062e\u0637\u0637 \u0646\u0638\u0627\u0645 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0641\u064a 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\u062a\u0645 \u0639\u0631\u0636\u0647 \u0641\u064a \u062c\u0644\u0633\u0629 \u0645\u0646 <a href=\"https:\/\/uxwritingar.com\/staging\/event-directory\" target=\"_blank\" rel=\"noopener\">\u062c\u0644\u0633\u0627\u062a \u0627\u0644\u0645\u0646\u0635\u0651\u0629<\/a> \u0628\u0639\u0646\u0648\u0627\u0646 &#8220;\u0645\u0642\u062f\u0645\u0629 \u0641\u064a \u0639\u0644\u0645 \u0645\u0639\u0645\u0627\u0631\u064a\u0629 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a&#8221; \u0627\u0633\u062a\u0636\u0641\u0646\u0627 \u0641\u064a\u0647\u0627 <\/span><b>\u0623. \u0633\u0627\u0631\u0629 \u0645\u062d\u0645\u062f<\/b><span style=\"font-weight: 400;\"> \u0645\u062a\u062e\u0635\u0635\u0629 \u0641\u064a \u062a\u0635\u0645\u064a\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 UX\/UI \u0648\u0623\u062f\u0627\u0631 \u0627\u0644\u062c\u0644\u0633\u0629 <\/span><b>\u0623. \u0645\u062d\u0645\u0648\u062f \u0639\u0628\u062f\u0631\u0628\u0647<\/b><span style=\"font-weight: 400;\"> \u0645\u0624\u0633\u0633 \u0645\u0646\u0635\u0651\u0629 \u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0628\u0627\u0644\u0639\u0631\u0628\u064a\u0629.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u064a\u0645\u0643\u0646\u0643 \u0623\u064a\u0636\u064b\u0627 <strong>\u0645\u0634\u0627\u0647\u062f\u0629 \u0627\u0644\u062c\u0644\u0633\u0629 \u0639\u0644\u0649 <\/strong><\/span><strong><a href=\"https:\/\/www.youtube.com\/channel\/UCC5Zotku6ESMRsCBiC9UeYA\" target=\"_blank\" rel=\"noopener\">\u0642\u0646\u0627\u062a\u0646\u0627 \u0639\u0644\u0649 \u0627\u0644\u064a\u0648\u062a\u064a\u0648\u0628.<\/a><\/strong><\/p>\n<p><iframe title=\"\u0645\u0642\u062f\u0651\u0645\u0629 \u0641\u064a \u0647\u0646\u062f\u0633\u0629 (\u0647\u064a\u0643\u0644\u0629) \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\" width=\"1290\" height=\"968\" src=\"https:\/\/www.youtube.com\/embed\/my5zQ1KPU8E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0647\u0644 \u062d\u062f\u062b \u0623\u0646 \u062a\u0635\u0641\u0651\u062d\u062a \u0645\u0646\u062a\u062c\u064b\u0627 \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u064b\u0627 \u0623\u0648 \u062a\u0637\u0628\u064a\u0642\u064b\u0627 \u0645\u0627 \u0648\u0648\u062c\u062f\u062a \u0646\u0641\u0633\u0643 \u063a\u064a\u0631 \u0642\u0627\u062f\u0631 \u0639\u0644\u0649 \u062a\u0645\u064a\u064a\u0632 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0645\u0647\u0645\u0629 \u0646\u062a\u064a\u062c\u0629 \u0623\u0646\u0647\u0627 \u063a\u064a\u0631 \u0645\u062a\u0646\u0627\u0633\u0642\u0629 \u0648\u063a\u064a\u0631 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