{"id":12213,"date":"2021-05-30T13:58:50","date_gmt":"2021-05-30T10:58:50","guid":{"rendered":"https:\/\/uxwritingar.com\/staging\/?p=12213"},"modified":"2026-06-03T16:35:42","modified_gmt":"2026-06-03T13:35:42","slug":"10-%d9%86%d8%b5%d8%a7%d8%a6%d8%ad-%d9%84%d8%b5%d9%86%d8%a7%d8%b9%d8%a9-%d9%85%d8%ad%d8%aa%d9%88%d9%89-%d9%81%d8%b9%d9%91%d8%a7%d9%84-%d9%81%d9%8a-%d9%83%d8%aa%d8%a7%d8%a8%d8%a9-%d8%aa%d8%ac%d8%b1","status":"publish","type":"post","link":"https:\/\/uxwritingar.com\/staging\/ux-writing\/12213\/","title":{"rendered":"10 \u0646\u0635\u0627\u0626\u062d \u0644\u0635\u0646\u0627\u0639\u0629 \u0645\u062d\u062a\u0648\u0649 \u0641\u0639\u0651\u0627\u0644 \u0641\u064a \u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u062a\u0639\u062f\u064b \u0646\u0633\u062e\u0629 \u0627\u0644\u0646\u0635\u0648\u0635 \u0627\u0644\u0645\u0648\u062c\u0648\u062f\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0642\u0639\/\u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0623\u062d\u062f \u0623\u0647\u0645 \u062c\u0648\u0627\u0646\u0628 \u0627\u0644\u062a\u0635\u0645\u064a\u0645. \u0648\u0641\u064a \u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0639\u0644\u0649 \u0648\u062c\u0647 \u0627\u0644\u062e\u0635\u0648\u0635 \u064a\u0639\u062f\u0651 \u0647\u0630\u0627 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0623\u0645\u0631\u0627\u064b \u0628\u0627\u0644\u063a \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0641\u064a \u0639\u0645\u0644\u064a\u0629 \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0648\u0628\u0646\u0627\u0621 \u0627\u0644\u0646\u0628\u0631\u0629 \u0648\u0627\u0644\u0635\u0648\u062a (Voice &amp; Tone) \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629. \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (UX) \u0625\u062c\u0645\u0627\u0644\u0627\u064b. \u0641\u064a \u0645\u062c\u0627\u0644 <\/span><a href=\"https:\/\/uxwritingar.com\/staging\/case-study\/11483\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (UX Writing)<\/span><\/a><span style=\"font-weight: 400;\"> \u0643\u0644\u0645\u0629 \u0648\u0627\u062d\u062f\u0629 \u0642\u062f \u062a\u064f\u062d\u062f\u062b \u0641\u0631\u0642\u0627\u064b \u0643\u0628\u064a\u0631\u0627\u064b. \u0648\u0639\u0645\u0644\u064a\u0629 \u062a\u062d\u0633\u064a\u0646 \u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (UI) \u062a\u062a\u0636\u0645\u0646 \u0628\u062f\u0627\u062e\u0644\u0647\u0627 \u062a\u0644\u0643 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0648\u0627\u0644\u062c\u064f\u0645\u0644 \u0648\u0627\u0644\u0646\u0635\u0648\u0635 \u0627\u0644\u0645\u0648\u062c\u0648\u062f\u0629 \u0641\u064a \u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0645\u0648\u0642\u0639 \u0623\u0648 \u0627\u0644\u0645\u0646\u062a\u062c. \u062a\u062a\u0636\u0645\u0646 \u0643\u0630\u0644\u0643 \u0627\u0644\u0646\u0635\u0648\u0635 \u0627\u0644\u0645\u064f\u0635\u063a\u0651\u0631\u0629 (Microcopy)\u060c \u0648\u0623\u0632\u0631\u0627\u0631 \u0627\u0644\u062d\u062b\u0651 \u0639\u0644\u0649 \u0627\u062a\u062e\u0627\u0630 \u0625\u062c\u0631\u0627\u0621 (CTAs)\u060c \u0648\u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u062e\u0637\u0623 \u0648\u0625\u0646\u0634\u0627\u0621 \u0627\u0644\u0646\u0645\u0627\u0630\u062c.<\/span><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">\u0648\u0646\u0638\u0631\u0627\u064b \u0644\u0623\u0646 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0622\u0646 \u0628\u0627\u062a\u062a \u062a\u062f\u0631\u0643 \u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0648\u0627\u0644\u062c\u064f\u0645\u0644 \u0648\u0627\u0644\u0646\u0635\u0648\u0635 \u0627\u0644\u0645\u0648\u062c\u0648\u062f\u0629 \u0639\u0644\u0649 \u0645\u0648\u0642\u0639 \u0645\u0627 \u0648\u062f\u0648\u0631\u0647\u0627 \u0641\u064a \u0646\u062c\u0627\u062d\u0647 \u0641\u0625\u0646 \u0645\u062c\u0627\u0644 \u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0623\u0635\u0628\u062d \u0648\u0627\u062d\u062f\u0627\u064b \u0645\u0646 \u0627\u0644\u0623\u0631\u0643\u0627\u0646 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0636\u0645\u0646 \u0639\u0645\u0644\u064a\u0629 \u062a\u0635\u0645\u064a\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062f\u0648\u0631\u0647 \u0627\u0644\u0641\u0639\u0651\u0627\u0644 \u0641\u064a \u0645\u0646\u0639 \u062d\u062f\u0648\u062b \u0627\u0631\u062a\u0628\u0627\u0643 \u0623\u0648 \u062a\u0634\u062a\u0651\u062a \u0644\u062f\u0649 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u0627\u0644\u0639\u0645\u0644 \u0639\u0644\u0649 \u062e\u0644\u0642 \u062a\u062c\u0631\u0628\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0633\u0644\u0633\u0629 \u0648\u0645\u0645\u062a\u0639\u0629.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0648\u0644\u0643\u0646 \u0643\u064a\u0641 \u064a\u062a\u0639\u0627\u0645\u0644 \u062e\u0628\u0631\u0627\u0621 \u0647\u0630\u0627 \u0627\u0644\u0645\u062c\u0627\u0644 \u0627\u0644\u0648\u0627\u0639\u062f \u0648\u0645\u0627 \u0647\u064a \u0627\u0644\u0623\u0633\u0627\u0644\u064a\u0628 \u0648\u0627\u0644\u0646\u0635\u0627\u0626\u062d \u0627\u0644\u062a\u064a \u064a\u0637\u0628\u0651\u0642\u0648\u0646\u0647\u0627 \u0644\u062a\u062d\u0642\u064a\u0642 \u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0645\u0633\u062a\u062e\u062f\u0645 \u062c\u064a\u0651\u062f\u0629\u061f<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0645\u0642\u0627\u0644\u0629 \u064a\u0643\u0634\u0641 \u062e\u0628\u0631\u0627\u0621 \u0643\u064f\u062a\u0651\u0627\u0628 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (UX Writers) \u0648\u0645\u0635\u0645\u0651\u0645\u064a \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0639\u0646 \u0623\u0641\u0636\u0644 10 \u0646\u0635\u0627\u0626\u062d \u0644\u0635\u0646\u0627\u0639\u0629 \u0645\u062d\u062a\u0648\u0649 \u0641\u0639\u0651\u0627\u0644 \u0641\u064a \u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645. \u0645\u0639 \u0648\u0636\u0639 \u0647\u0630\u0627 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0639\u0644\u0649 \u0642\u0627\u0626\u0645\u0629 \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0627\u062a \u0645\u0646\u0630 \u0627\u0644\u0628\u062f\u0627\u064a\u0629. \u0643\u0645\u0627 \u0623\u0646\u0646\u0627 \u0633\u0646\u063a\u0637\u0651\u064a \u0643\u064a\u0641\u064a\u0629 \u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643 \u0648\u0627\u0633\u062a\u063a\u0644\u0627\u0644 \u0645\u0647\u0627\u0631\u0627\u062a \u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0644\u062f\u064a\u0643 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0627\u0644\u0648\u0638\u0627\u0626\u0641 \u0623\u0648 \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>1- \u0627\u0628\u062d\u062b \u0639\u0646 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0648\u0627\u0643\u062a\u0634\u0641 \u0627\u0644\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u0645\u0637\u0644\u0648\u0628<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u062a\u0634\u062f\u0651\u062f <\/span><a href=\"https:\/\/twitter.com\/andreadrugay\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">(Andrea Drugay)<\/span><\/a><span style=\"font-weight: 400;\">\u060c \u0645\u062f\u064a\u0631\u0629 \u0642\u0633\u0645 \u0627\u0644\u0646\u0635\u0648\u0635 \u0627\u0644\u0645\u064f\u0635\u063a\u0651\u0631\u0629 \u0641\u064a \u062a\u0637\u0628\u064a\u0642 (Slack)\u060c \u0639\u0644\u0649 \u0623\u0646\u0647 \u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u0642\u0628\u0644 \u0643\u062a\u0627\u0628\u0629 \u0623\u064a \u0634\u064a\u0621 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0648\u0627\u0636\u062d\u0627\u064b \u0628\u0634\u0623\u0646 \u0647\u0648\u064a\u0629 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\/\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646. \u0648\u0645\u0627 \u0627\u0644\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u0630\u064a \u062a\u0631\u064a\u062f\u0647\u0645 \u0623\u0646 \u064a\u062a\u062e\u0630\u0648\u0647 \u0628\u0639\u062f \u0623\u0646 \u064a\u0646\u062a\u0647\u0648\u0627 \u0645\u0646 \u0642\u0631\u0627\u0621\u0629 \u0646\u0635\u0648\u0635\u0643.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0648\u062a\u0634\u0631\u062d \u0642\u0627\u0626\u0644\u0629:<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">\u0639\u0644\u064a\u0643 \u0623\u0646 \u062a\u0639\u0631\u0641 \u0645\u0646 \u0623\u064a\u0646 \u062c\u0627\u0621\u0648\u0627\u060c \u0648\u0643\u064a\u0641 \u0648\u0635\u0644 \u0647\u0630\u0627 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0625\u0644\u0649 \u0645\u0646\u062a\u062c\u0643\/\u0645\u0648\u0642\u0639\u0643 \u0648\u0625\u0644\u0649 \u0623\u064a\u0646 \u0633\u064a\u0630\u0647\u0628\u060c \u0648\u0639\u0646\u062f\u0645\u0627 \u064a\u062a\u062e\u0630 \u0627\u0644\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u0645\u0637\u0644\u0648\u0628 \u0647\u0644 \u062a\u062a\u0637\u0627\u0628\u0642 \u0627\u0644\u0646\u0635\u0648\u0635 \u0627\u0644\u062a\u064a \u0633\u062a\u0638\u0647\u0631 \u0639\u0644\u0649 \u0627\u0644\u0634\u0627\u0634\u0629 \u0645\u0639 \u0645\u0627 \u062a\u0645 \u0648\u0636\u0639\u0647 \u062f\u0627\u062e\u0644 \u0623\u0632\u0631\u0627\u0631 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0625\u062c\u0631\u0627\u0621 (CTAs)\u061f<\/span><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u062b\u0645 \u062a\u062e\u062a\u062a\u0645 \u0646\u0635\u064a\u062d\u062a\u0647\u0627 \u0628\u0627\u0644\u0625\u0634\u0627\u0631\u0629 \u0625\u0644\u0649 \u0623\u0646\u0647 \u0628\u0645\u062c\u0631\u062f \u0623\u0646 \u062a\u0643\u0648\u0646 \u0648\u0627\u0636\u062d\u0627\u064b \u0628\u0634\u0623\u0646 \u0627\u0644\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u0648\u0627\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u062a\u062e\u0627\u0630\u0647 \u0633\u064a\u0635\u0628\u062d \u0645\u0646 \u0627\u0644\u0623\u0633\u0647\u0644 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0627\u0644\u062a\u0648\u0635\u0651\u0644 \u0625\u0644\u0649 \u0627\u0644\u0644\u063a\u0629 \u0648\u0627\u0644\u0646\u0628\u0631\u0629 \u0627\u0644\u0645\u064f\u0646\u0627\u0633\u0628\u064e\u064a\u0646 \u0644\u0628\u0646\u0627\u0621 \u062a\u062c\u0631\u0628\u0629 \u0645\u0633\u062a\u062e\u062f\u0645 \u0645\u062b\u0627\u0644\u064a\u0629.<\/span><\/p>\n<p><strong>\u0630\u0627\u062a \u0635\u0644\u0629:<\/strong>\u00a0<a href=\"https:\/\/uxwritingar.com\/staging\/ux-writing\/26386\" target=\"_blank\" rel=\"noopener\">4 \u0646\u0635\u0627\u0626\u062d \u0644\u0643\u062a\u0627\u0628\u0629 \u0646\u0635\u0648\u0635 \u0645\u0635\u063a\u0651\u0631\u0629 \u0646\u0627\u062c\u062d\u0629 \u0641\u064a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><b>2- \u0643\u0646 \u0648\u0627\u0636\u062d\u0627\u064b \u0628\u0642\u062f\u0631 \u0645\u0627 \u062a\u0633\u062a\u0637\u064a\u0639<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u064a\u0639\u062a\u0642\u062f <\/span><a href=\"https:\/\/mjmetts.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">(Michael J. Metts)<\/span><\/a><span style=\"font-weight: 400;\">\u060c \u0645\u062f\u064a\u0631 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0645\u062d\u0627\u062f\u062b\u0629 \u0641\u064a (Allstate) \u0648\u0643\u0628\u064a\u0631 \u0645\u0647\u0646\u062f\u0633\u064a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u060c \u0623\u0646 \u0647\u0646\u0627\u0643 \u0645\u0641\u0647\u0648\u0645 \u0634\u0627\u0626\u0639 \u0648\u062e\u0627\u0637\u0626 \u0628\u062e\u0635\u0648\u0635 \u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u0647\u0648 \u0623\u0646\u0647 \u064a\u062c\u0628 \u0639\u0644\u064a\u0643 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0639\u062f\u062f \u0623\u0642\u0644 \u0645\u0646 \u0627\u0644\u0643\u0644\u0645\u0627\u062a.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u064a\u0648\u0627\u0635\u0644 \u0642\u0627\u0626\u0644\u0627\u064b: \u064a\u0628\u0630\u0644 <\/span><span style=\"font-weight: 400;\">\u0643\u0627\u062a\u0628 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (UX Writer)<\/span><span style=\"font-weight: 400;\"> \u0643\u0644 \u0645\u0627 \u0641\u064a \u0648\u0633\u0639\u0647 \u0644\u0645\u062d\u0627\u0648\u0644\u0629 \u062a\u0639\u062f\u064a\u0644 \u0627\u0644\u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u0643\u062a\u0627\u0628\u064a\u0629 \u0644\u0643\u064a \u062a\u0634\u063a\u0644 \u0645\u0633\u0627\u062d\u0629 \u0623\u0642\u0644 \u0645\u0645\u0627 \u064a\u0633\u0627\u0639\u062f \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0639\u0644\u0649 \u0625\u0646\u062c\u0627\u0632 \u0627\u0644\u0645\u0647\u0627\u0645 \u0628\u0634\u0643\u0644 \u0623\u0633\u0631\u0639. \u0628\u0627\u0644\u0637\u0628\u0639 \u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0639\u0646\u0635\u0631 \u0627\u0644\u0633\u0631\u0639\u0629 \u0644\u0643\u0646 \u0627\u0644\u0623\u0647\u0645 \u0645\u0646 \u0630\u0644\u0643 \u0647\u0648 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0639\u0646\u0635\u0631 \u0627\u0644\u0648\u0636\u0648\u062d. \u0625\u0646 \u0643\u062a\u0627\u0628\u0629 \u0631\u0633\u0627\u0644\u0629 \u0642\u0635\u064a\u0631\u0629 \u063a\u064a\u0631 \u0648\u0627\u0636\u062d\u0629 \u0642\u062f \u064a\u064f\u0633\u0627\u0621 \u0641\u0647\u0645\u0647\u0627 \u0623\u0648 \u0639\u062f\u0645 \u0645\u0639\u0631\u0641\u0629 \u0648\u0638\u064a\u0641\u062a\u0647\u0627 \u0628\u0627\u0644\u062a\u0623\u0643\u064a\u062f \u0644\u064a\u0633 \u0647\u0630\u0627 \u0645\u0627 \u064a\u0646\u062a\u0638\u0631\u0647 \u0645\u0646\u0643 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644: \u0625\u0630\u0627 \u0643\u0646\u062a\u064e \u062a\u0643\u062a\u0628 \u062a\u062d\u0630\u064a\u0631\u0627\u064b \u0645\u0627 \u0639\u0646\u062f\u0645\u0627 \u064a\u0643\u0648\u0646 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0639\u0644\u0649 \u0648\u0634\u0643 \u062d\u0630\u0641 \u0634\u064a\u0621 \u0645\u0639\u064a\u0646 \u0641\u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u062a\u0636\u0645\u064a\u0646 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u0627\u0636\u062d\u0629 \u0648\u0645\u062d\u062f\u0651\u062f\u0629 \u062d\u0648\u0644 \u0645\u0627 \u0647\u0648 \u0645\u0642\u0628\u0644 \u0639\u0644\u0649 \u062d\u0630\u0641\u0647\u060c \u0628\u0647\u0630\u0627 \u0623\u0646\u062a \u062a\u0633\u0627\u0639\u062f\u0647 \u0639\u0644\u0649 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631 \u0627\u0644\u0633\u0644\u064a\u0645 \u0628\u0633\u0631\u0639\u0629 \u0648\u0645\u0646\u0639\u0647 \u0645\u0646 \u0627\u062d\u062a\u0645\u0627\u0644\u064a\u0629 \u062d\u0630\u0641 \u0634\u064a\u0621 \u0645\u0647\u0645 \u0639\u0646 \u0637\u0631\u064a\u0642 \u0627\u0644\u062e\u0637\u0623.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">\u064a\u0636\u064a\u0641 (\u0645\u0627\u064a\u0643\u0644) \u0645\u0624\u0643\u062f\u0627\u064b \u0623\u0646 \u0647\u0630\u0627 \u0627\u0644\u0623\u0645\u0631 \u064a\u0646\u0637\u0628\u0642 \u0623\u064a\u0636\u0627\u064b \u0641\u064a \u062d\u0627\u0644\u0629 \u0643\u0646\u062a\u064e \u062a\u0637\u0644\u0628 \u0645\u0646 \u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0643 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0642\u062f \u062a\u0643\u0648\u0646 \u062d\u0633\u0627\u0633\u0629 \u0623\u0648 \u0634\u062e\u0635\u064a\u0629 \u0641\u064a\u062a\u0637\u0644\u0628 \u0645\u0646\u0643 \u062d\u064a\u0646\u0647\u0627 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0648\u0627\u0636\u062d\u0627\u064b \u0628\u062e\u0635\u0648\u0635 \u0633\u0628\u0628 \u0637\u0644\u0628\u0643 \u0644\u0647\u0630\u0647 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a. \u0647\u0630\u0627 \u0633\u064a\u0633\u0627\u0639\u062f\u0647\u0645 \u0639\u0644\u0649 \u0627\u0644\u0634\u0639\u0648\u0631 \u0628\u0631\u0627\u062d\u0629 \u0623\u0643\u0628\u0631 \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0645\u062c\u0631\u062f \u0637\u0644\u0628\u0647\u0627 \u062f\u0648\u0646 \u0625\u064a\u0636\u0627\u062d \u0627\u0644\u0633\u0628\u0628.<\/span><\/p>\n<p><strong>\u0630\u0627\u062a \u0635\u0644\u0629:<\/strong>\u00a0<a href=\"https:\/\/uxwritingar.com\/staging\/ux-writing\/9647\" target=\"_blank\" rel=\"noopener\">\u0623\u0647\u0645 7 \u0645\u0647\u0627\u0631\u0627\u062a \u064a\u0646\u0628\u063a\u064a \u0639\u0644\u0649 \u0643\u0627\u062a\u0628 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0643\u062a\u0633\u0627\u0628\u0647\u0627 \u0641\u064a 2024<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><b>3- \u062a\u062c\u0646\u0651\u0628 \u0627\u0644\u0623\u062e\u0637\u0627\u0621 \u0648\u0642\u0645 \u0628\u0634\u0631\u062d\u0647\u0627 \u0648\u062d\u0644\u0647\u0627<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u0639\u0646\u062f\u0645\u0627 \u062a\u0639\u0645\u0644 \u0639\u0644\u0649 \u062d\u0627\u0644\u0629 \u062e\u0637\u0623\u060c \u064a\u0648\u0635\u064a \u0645\u0627\u064a\u0643\u0644 \u0628\u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0639\u0644\u0649 \u062b\u0644\u0627\u062b\u0629 \u0645\u0631\u0627\u062d\u0644:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>\u0627\u0644\u062a\u062c\u0646\u0651\u0628<\/strong>: \u062a\u062c\u0646\u0651\u0628 \u062d\u062f\u0648\u062b \u0627\u0644\u0623\u062e\u0637\u0627\u0621 \u0642\u062f\u0631 \u0627\u0633\u062a\u0637\u0627\u0639\u062a\u0643. \u0625\u0630\u0627 \u0643\u0627\u0646 \u0647\u0646\u0627\u0643 \u0645\u0627 \u064a\u0645\u0643\u0646\u0643 \u062a\u063a\u064a\u064a\u0631\u0647 \u0628\u062e\u0635\u0648\u0635 \u0631\u062d\u0644\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u0646\u062a\u062c\/\u0627\u0644\u0645\u0648\u0642\u0639 \u0645\u0646 \u0634\u0623\u0646\u0647 \u0623\u0646 \u064a\u0632\u064a\u0644 \u062d\u0627\u0644\u0629 \u0627\u0644\u062e\u0637\u0623 \u0647\u0630\u0647 \u0644\u0628\u0639\u0636 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0623\u0648 \u062c\u0645\u064a\u0639\u0647\u0645 \u0641\u0627\u0641\u0639\u0644 \u0630\u0644\u0643.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>\u0627\u0644\u0634\u0631\u062d<\/strong>: \u0625\u0630\u0627 \u0644\u0645 \u062a\u062a\u0645\u0643\u0646 \u0645\u0646 \u062a\u062c\u0646\u0651\u0628 \u0627\u0644\u062e\u0637\u0623 \u0641\u062a\u0623\u0643\u0651\u062f \u0645\u0646 \u0634\u0631\u062d \u0645\u0627 \u064a\u062d\u062f\u062b. \u0641\u0625\u0630\u0627 \u0643\u0627\u0646 \u0647\u0646\u0627\u0644\u0643 \u062e\u0637\u0623 \u0645\u0627 \u0641\u064a \u0627\u0644\u062e\u0627\u062f\u0645 \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644 \u0641\u0627\u062d\u0631\u0635 \u0639\u0644\u0649 \u0625\u062e\u0628\u0627\u0631 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0628\u0623\u0646\u0647\u0627 \u0645\u0634\u0643\u0644\u0629 \u0641\u0646\u064a\u0629 \u0644\u0627 \u064a\u0645\u0643\u0646\u0647\u0645 \u0641\u0639\u0644 \u0634\u064a\u0621 \u062d\u064a\u0627\u0644\u0647\u0627 \u0648\u0625\u0644\u0627 \u0641\u0642\u062f \u064a\u0639\u062a\u0642\u062f \u0623\u0646\u0647 \u0647\u0648 \u0633\u0628\u0628 \u0627\u0644\u062e\u0637\u0623 \u0627\u0644\u0630\u064a \u062d\u062f\u062b.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>\u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u0627\u0644\u062d\u0644<\/strong>: \u0642\u0645 \u0628\u0625\u064a\u062c\u0627\u062f \u062d\u0644 \u0644\u0644\u062e\u0637\u0623 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0645\u0633\u0627\u0639\u062f\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0639\u0644\u0649 \u0625\u062a\u0645\u0627\u0645 \u0645\u0627 \u0643\u0627\u0646 \u064a\u0641\u0639\u0644\u0647. \u0648\u0627\u0637\u0631\u062d \u0639\u0644\u0649 \u0646\u0641\u0633\u0643 \u0623\u0633\u0626\u0644\u0629 \u0628\u062e\u0635\u0648\u0635 \u0645\u0633\u0627\u0639\u062f\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0639\u0644\u0649 \u0645\u0648\u0627\u0635\u0644\u0629 \u0631\u062d\u0644\u062a\u0647 \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u0646\u062a\u062c\/\u0627\u0644\u0645\u0648\u0642\u0639. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644: \u0625\u0630\u0627 \u0643\u0627\u0646 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u064a\u062d\u0627\u0648\u0644 \u0631\u0641\u0639 \u0645\u0644\u0641 \u0645\u0627 \u0648\u0644\u0643\u0646 \u062d\u062c\u0645 \u0627\u0644\u0645\u0644\u0641 \u0642\u062f \u062a\u062c\u0627\u0648\u0632 \u0627\u0644\u062d\u062f \u0627\u0644\u0645\u0633\u0645\u0648\u062d \u0628\u0647 \u0641\u0633\u0627\u0639\u062f\u0647 \u0639\u0644\u0649 \u0645\u0639\u0631\u0641\u0629 \u0643\u064a\u0641 \u064a\u0645\u0643\u0646\u0647 \u062a\u0642\u0644\u064a\u0644 \u062d\u062c\u0645 \u0627\u0644\u0645\u0644\u0641 \u0623\u0648 \u0642\u0645 \u0628\u0625\u062a\u0627\u062d\u0629 \u062e\u064a\u0627\u0631 \u0625\u0631\u0633\u0627\u0644 \u0627\u0644\u0645\u0644\u0641 \u0625\u0644\u0649 \u0628\u0631\u064a\u062f\u0647 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0628\u0634\u0643\u0644 \u0645\u0646\u0641\u0635\u0644. \u062f\u0627\u0626\u0645\u0627\u064b \u0627\u0633\u062a\u0645\u0631 \u0641\u064a \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0645\u0627 \u064a\u062d\u0627\u0648\u0644\u0648\u0646 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u064a\u0647.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><b>4- \u0627\u0633\u062a\u062e\u062f\u0645 \u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0645\u062a\u0646\u0627\u0633\u0642\u0629 \u0641\u064a \u062c\u0645\u064a\u0639 \u0623\u0646\u062d\u0627\u0621 \u0627\u0644\u0639\u0645\u0644<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u062a\u0634\u064a\u0631 <\/span><a href=\"https:\/\/sophietahran.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">(Sophie Tahran)<\/span><\/a><span style=\"font-weight: 400;\">\u060c \u0643\u0627\u062a\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0644\u062f\u0649 \u0635\u062d\u064a\u0641\u0629 \u0627\u0644\u0646\u064a\u0648\u064a\u0648\u0631\u0643\u0631\u060c \u0623\u0646 \u0627\u0644\u062a\u0646\u0627\u0633\u0642 \u0647\u0648 \u0627\u0644\u0645\u0641\u062a\u0627\u062d \u0639\u0646\u062f \u062a\u0635\u0645\u064a\u0645 \u0623\u064a \u0645\u0648\u0642\u0639. \u0641\u0645\u062b\u0644\u0627\u064b \u0625\u0630\u0627 \u0627\u0633\u062a\u062e\u062f\u0645\u062a \u0643\u0644\u0645\u0629 &#8220;\u0634\u0631\u0627\u0621&#8221; \u0641\u064a \u0645\u0648\u0636\u0639 \u0645\u0627 \u062b\u0645 \u0642\u0645\u062a \u0628\u0627\u0633\u062a\u0628\u062f\u0627\u0644\u0647\u0627 \u0628\u0643\u0644\u0645\u0629 &#8220;\u062d\u062c\u0632&#8221; \u0641\u064a \u0645\u0648\u0636\u0639 \u0622\u062e\u0631 \u0641\u0633\u064a\u0643\u0648\u0646 \u0645\u0646 \u0627\u0644\u0635\u0639\u0628 \u0639\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0641\u0647\u0645 \u0635\u062d\u064a\u062d \u0644\u0645\u0627 \u0647\u0648 \u0645\u0637\u0644\u0648\u0628.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u062a\u0648\u0636\u062d \u0635\u0648\u0641\u064a \u0623\u0646:<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">&#8220;\u0627\u0644\u062a\u0643\u0631\u0627\u0631 \u0647\u0648 \u0623\u062f\u0627\u0629 \u0628\u0625\u0645\u0643\u0627\u0646\u0643 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u0644\u0635\u0627\u0644\u062d\u0643 \u062e\u0627\u0635\u0629 \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0646\u0635\u0648\u0635 \u0627\u0644\u0645\u064f\u0635\u063a\u0651\u0631\u0629 \u0627\u0644\u062a\u064a \u062a\u062c\u0645\u0639 \u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0635\u0641\u062d\u0629 \u0645\u0639\u0627\u064b \u0645\u062b\u0644 \u0627\u0644\u0631\u0648\u0627\u0628\u0637 \u0648\u0645\u0648\u0627\u0635\u0641\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c \u0648\u0623\u0633\u0639\u0627\u0631 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0648\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u0634\u062d\u0646 \u0648\u0645\u0627 \u0634\u0627\u0628\u0647 \u0630\u0644\u0643.&#8221;<\/span><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u0643\u0644\u0645\u0627 \u0643\u0627\u0646\u062a \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0648\u0627\u0644\u062c\u064f\u0645\u0644 \u0648\u0627\u0644\u0646\u0635\u0648\u0635 \u0627\u0644\u062a\u064a \u062a\u0633\u062a\u062e\u062f\u0645\u0647\u0627 \u0645\u062a\u0646\u0627\u0633\u0642\u0629 \u0648\u0645\u062a\u0646\u0627\u063a\u0645\u0629 \u0643\u0644\u0645\u0627 \u0642\u0644\u0651 \u0627\u0644\u062a\u0634\u0648\u064a\u0634 \u0648\u0627\u0644\u0627\u0631\u062a\u0628\u0627\u0643 \u0627\u0644\u0630\u064a \u0633\u064a\u0648\u0627\u062c\u0647\u0647 \u0645\u0633\u062a\u062e\u062f\u0645\u064a \u0645\u0648\u0642\u0639\u0643\/\u0645\u0646\u062a\u062c\u0643.<\/span><\/p>\n<p><strong>\u0630\u0627\u062a \u0635\u0644\u0629:<\/strong>\u00a0<a href=\"https:\/\/uxwritingar.com\/staging\/ux-writing\/15776\" target=\"_blank\" rel=\"noopener\">\u0623\u0647\u0645\u064a\u0629 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u062a\u0646\u0627\u0633\u0642 (Consistency) \u0641\u064a \u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u0646\u062a\u062c<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><b>5- \u0642\u0645 \u0628\u0639\u0645\u0644 \u0646\u0633\u062e\u0629 \u0627\u062d\u062a\u064a\u0627\u0637\u064a\u0629 \u0645\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u0648\u0627\u062d\u062f \u0645\u0646 \u0623\u0647\u0645 \u0627\u0644\u062f\u0631\u0648\u0633 \u0627\u0644\u062a\u064a \u064a\u0639\u0644\u0651\u0645\u0647\u0627<\/span><span style=\"font-weight: 400;\">\u00a0\u0645\u0648\u0642\u0639 (UX Writing Hub)\u060c \u0647\u0648 \u0625\u0644\u0642\u0627\u0621 \u0646\u0638\u0631\u0629 \u0641\u0627\u062d\u0635\u0629 \u0639\u0644\u0649 \u0637\u0628\u064a\u0639\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u064a\u0642\u0648\u0644\u0648\u0646:<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u062a\u0633\u0627\u0639\u062f \u0639\u0644\u0649 \u0641\u0647\u0645 \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646\u060c \u0645\u062b\u0644\u0627\u064b \u0625\u0630\u0627 \u0623\u0639\u0637\u062a\u0643 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0631\u062a\u0641\u0627\u0639 \u0639\u062f\u062f \u0632\u064a\u0627\u0631\u0627\u062a \u0635\u0641\u062d\u0629 \u0627\u0644\u062f\u0641\u0639 \u0648\u0644\u0643\u0646 \u0627\u0644\u0642\u0644\u064a\u0644 \u0641\u0642\u0637 \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u064a\u0634\u062a\u0631\u0648\u0646\u060c \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u062d\u0627\u0644\u0629 \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u062a\u063a\u064a\u064a\u0631 \u0635\u064a\u063a\u0629 \u0627\u0644\u0631\u0633\u0627\u0644\u0629 \u0644\u0641\u0647\u0645\u0647\u0627 \u0628\u0634\u0643\u0644 \u0623\u0641\u0636\u0644.<\/span><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u0643\u0645\u0627 \u064a\u0646\u0635\u062d \u0628\u0623\u0644\u0627 \u064a\u062a\u0648\u0642\u0641 \u0643\u0627\u062a\u0628 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0639\u0646 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0623\u0628\u062f\u0627\u064b. <\/span><a href=\"https:\/\/uxwritingar.com\/staging\/ux-writing\/11965\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0641\u064a \u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (A\/B Testing)<\/span><\/a><span style=\"font-weight: 400;\">\u060c \u0648\u0643\u0630\u0644\u0643 \u062a\u0639\u0644\u0651\u0645 \u0643\u064a\u0641\u064a\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u062f\u0648\u0627\u062a \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0645\u062b\u0644 (Google Analytics &#8211; Hotjar &#8211; MailChimp). \u0648\u0641\u064a \u0643\u0644 \u0645\u0631\u0629 \u062a\u0644\u0627\u062d\u0638 \u0641\u064a\u0647\u0627 \u062e\u0644\u0644\u0627\u064b \u0641\u064a \u0645\u0648\u0636\u0639 \u0645\u0627 \u0642\u0645 \u0628\u0625\u0639\u0627\u062f\u0629 \u0643\u062a\u0627\u0628\u0629 \u0648\u0635\u064a\u0627\u063a\u0629 \u0645\u062d\u062a\u0648\u0627\u0647.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>6- \u0627\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0646\u0628\u0631\u0629 \u0648\u0627\u0644\u0635\u0648\u062a \u0628\u0634\u0643\u0644 \u0645\u0646\u0627\u0633\u0628<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u0623\u0648\u0636\u062d\u062a <\/span><a href=\"https:\/\/twitter.com\/laurazoee\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">(Laura Robertson)<\/span><\/a><span style=\"font-weight: 400;\">\u060c \u0645\u062a\u062e\u0635\u0635\u0629 \u0641\u064a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649\u060c \u0623\u0646 <\/span><span style=\"font-weight: 400;\">\u0627\u0644\u0646\u0628\u0631\u0629 \u0648\u0627\u0644\u0635\u0648\u062a (Voice &amp; Tone)<\/span><span style=\"font-weight: 400;\"> \u0645\u0647\u0645\u0651\u0627\u0646 \u062d\u0642\u0627\u064b \u0644\u064a\u0633 \u0641\u0642\u0637 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0644\u0643\u0646 \u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0643\u0630\u0644\u0643.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0648\u062a\u0636\u064a\u0641 \u0642\u0627\u0626\u0644\u0629:<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">\u0623\u062d\u0628 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0641\u064a \u0627\u0644\u0646\u0628\u0631\u0629 \u0648\u0627\u0644\u0635\u0648\u062a \u0639\u0644\u0649 \u0623\u0646\u0647\u0645\u0627 \u064a\u0642\u0648\u0645\u0627\u0646 \u0628\u0627\u0644\u062d\u062f\u064a\u062b \u0646\u064a\u0627\u0628\u0629 \u0639\u0646\u0643 \u0639\u0628\u0631 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643\u060c \u0641\u0625\u0646 \u062a\u0635\u0631\u0651\u0641\u062a \u0628\u0634\u0643\u0644 \u0645\u0646\u0627\u0633\u0628 \u0641\u0628\u0627\u0644\u062a\u0623\u0643\u064a\u062f \u0633\u064a\u0631\u063a\u0628 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0641\u064a \u0642\u0636\u0627\u0621 \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0648\u0642\u062a \u0641\u064a \u0645\u0646\u062a\u062c\u0643.<\/span><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u0645\u0634\u064a\u0631\u0629 \u0625\u0644\u0649 \u0623\u0646 \u0635\u0648\u062a \u0627\u0644\u0645\u0646\u062a\u062c\/\u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643 \u064a\u0639\u0628\u0651\u0631 \u0639\u0646\u0647 \u0648\u0639\u0646 \u0634\u062e\u0635\u064a\u062a\u0647 \u0648\u062a\u0643\u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u0634\u062e\u0635\u064a\u0629 \u0641\u064a \u0643\u0644\u0645\u0627\u062a\u0643 \u0627\u0644\u062a\u064a \u062a\u0633\u062a\u062e\u062f\u0645\u0647\u0627.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u062a\u0633\u062a\u0637\u064a\u0639 \u0628\u0646\u0627\u0621 \u0627\u0644\u062b\u0642\u0629 \u0628\u064a\u0646\u0643 \u0648\u0628\u064a\u0646 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u0627\u0631\u062a\u0628\u0627\u0643 \u0639\u0646 \u0637\u0631\u064a\u0642 \u062e\u0644\u0642 \u0648\u0628\u0646\u0627\u0621 \u0635\u0648\u062a \u062b\u0627\u0628\u062a \u0644\u0644\u0645\u0646\u062a\u062c \u0641\u064a \u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645. \u0641\u0625\u0630\u0627 \u0643\u0627\u0646 \u0635\u0648\u062a \u0645\u0646\u062a\u062c\u0643 \u064a\u062a\u0633\u0645 \u0628\u0627\u0644\u0634\u063a\u0641 \u0641\u062d\u0627\u0648\u0644 \u062f\u0627\u0626\u0645\u0627\u064b \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0644\u063a\u0629 \u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u0648\u0645\u0628\u0627\u0634\u0631\u0629.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0623\u0645\u0627 \u0641\u064a\u0645\u0627 \u064a\u062a\u0639\u0644\u0651\u0642 \u0628\u0627\u0644\u0646\u0628\u0631\u0629 \u0648\u0627\u0644\u0644\u063a\u0629 \u0641\u0647\u064a \u0645\u062a\u063a\u064a\u0651\u0631\u0629 \u062d\u0633\u0628 \u0627\u0644\u0633\u064a\u0627\u0642. \u0641\u0645\u0646 \u062e\u0644\u0627\u0644 \u0641\u0647\u0645 \u0645\u0627 \u064a\u062d\u0627\u0648\u0644 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0642\u064a\u0627\u0645 \u0628\u0647 \u0623\u062b\u0646\u0627\u0621 \u0631\u062d\u0644\u062a\u0647 \u062f\u0627\u062e\u0644 \u0645\u0648\u0642\u0639\u0643 \u062a\u0633\u062a\u0637\u064a\u0639 \u062e\u0644\u0642 \u062a\u062c\u0631\u0628\u0629 \u0645\u0646\u0627\u0633\u0628\u0629 \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u062a\u062d\u062f\u064a\u062f \u0646\u0628\u0631\u0629 \u0635\u0648\u062a \u0648\u0641\u0642\u0627\u064b \u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647. \u0641\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644: \u0625\u0630\u0627 \u0643\u0627\u0646 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u064a\u0634\u0639\u0631 \u0628\u0627\u0644\u062d\u064a\u0631\u0629 \u0628\u0634\u0623\u0646 \u0645\u0627 \u064a\u062c\u0628 \u0639\u0644\u064a\u0647 \u0641\u0639\u0644\u0647 \u0628\u0627\u0644\u0636\u0628\u0637 \u0641\u0642\u062f \u062a\u0631\u063a\u0628 \u0641\u064a \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0646\u0628\u0631\u0629 \u0645\u064f\u0634\u062c\u0651\u0639\u0629 \u0648\u0645\u064f\u0637\u0645\u0651\u0626\u0646\u0629. \u0644\u0643\u0646 \u0641\u064a \u062c\u0645\u064a\u0639 \u0627\u0644\u0623\u062d\u0648\u0627\u0644\u060c \u0644\u0627 \u062a\u0636\u062d\u0651\u064a \u0623\u0628\u062f\u0627\u064b \u0628\u0627\u0644\u0635\u0648\u062a \u0627\u0644\u062e\u0627\u0635 \u0628\u0634\u062e\u0635\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/span><\/p>\n<p><strong>\u0630\u0627\u062a \u0635\u0644\u0629:<\/strong>\u00a0<a href=\"https:\/\/uxwritingar.com\/staging\/ux-writing\/26150\" target=\"_blank\" rel=\"noopener\">\u0643\u0644 \u0645\u0627 \u062a\u0631\u064a\u062f \u0645\u0639\u0631\u0641\u062a\u0647 \u0639\u0646 \u0627\u0644\u0646\u0628\u0631\u0629 \u0648\u0627\u0644\u0635\u0648\u062a \u0641\u064a \u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><b>7- \u0627\u062e\u062a\u0631 \u0643\u0644\u0645\u0627\u062a \u0645\u0623\u0644\u0648\u0641\u0629<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u062a\u062a\u0627\u0628\u0639 \u0644\u0648\u0631\u0627 \u0646\u0635\u0627\u0626\u062d\u0647\u0627 \u0628\u0636\u0631\u0648\u0631\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0648\u0627\u0644\u062c\u064f\u0645\u0644 \u0648\u0627\u0644\u0646\u0635\u0648\u0635 \u0627\u0644\u0645\u0623\u0644\u0648\u0641\u0629 \u0648\u0627\u0644\u062a\u064a \u0645\u0646 \u0627\u0644\u0633\u0647\u0644 \u0623\u0646 \u064a\u062a\u0639\u0631\u0651\u0641 \u0639\u0644\u064a\u0647\u0627 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u064a\u0641\u0647\u0645 \u0645\u0646\u0647\u0627 \u0628\u0648\u0636\u0648\u062d \u0645\u0627 \u0647\u0648 \u0627\u0644\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u0645\u0637\u0644\u0648\u0628 \u0645\u0646\u0647 \u0627\u062a\u062e\u0627\u0630\u0647.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0648\u062a\u062d\u0630\u0651\u0631 \u0645\u0646 \u0645\u062d\u0627\u0648\u0644\u0629 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0645\u062e\u062a\u0644\u0641\u0627\u064b \u0639\u0646 \u0637\u0631\u064a\u0642 \u0627\u0644\u0645\u0628\u0627\u0644\u063a\u0629 \u0641\u064a \u0627\u062e\u062a\u064a\u0627\u0631 \u0643\u0644\u0645\u0627\u062a \u0648\u0646\u0635\u0648\u0635 \u063a\u064a\u0631 \u0645\u0623\u0644\u0648\u0641\u0629. \u0648\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0635\u0637\u0644\u062d\u0627\u062a \u063a\u064a\u0631 \u0645\u0639\u0631\u0648\u0641\u0629 \u0644\u062f\u0649 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a \u062a\u0635\u064a\u0628\u0647 \u0628\u0627\u0644\u0627\u0631\u062a\u0628\u0627\u0643 \u0648\u0639\u062f\u0645 \u0627\u0644\u0641\u0647\u0645.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">\u0627\u0644\u0644\u063a\u0629 \u0627\u0644\u0645\u0623\u0644\u0648\u0641\u0629 \u062a\u062c\u0639\u0644 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u064a\u0634\u0639\u0631 \u0628\u0627\u0644\u0627\u0631\u062a\u064a\u0627\u062d \u0643\u0645\u0627 \u0623\u0646\u0647\u0627 \u062a\u062e\u0641\u0641 \u0639\u0646\u0647 \u0639\u0628\u0621 \u062a\u0641\u0633\u064a\u0631 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u063a\u0627\u0645\u0636\u0629 \u0648\u062a\u0633\u0627\u0639\u062f\u0647 \u0639\u0644\u0649 \u0645\u0648\u0627\u0635\u0644\u0629 \u0631\u062d\u0644\u062a\u0647 \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u0646\u062a\u062c \u0628\u0633\u0644\u0627\u0633\u0629.<\/span><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u0648\u0644\u062a\u062d\u0642\u064a\u0642 \u0630\u0644\u0643 \u062a\u0642\u062a\u0631\u062d \u0644\u0648\u0631\u0627 \u0623\u0646 \u062a\u0642\u0631\u0623 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0648\u0627\u0644\u062c\u064f\u0645\u0644 \u0648\u0627\u0644\u0646\u0635\u0648\u0635 \u0627\u0644\u062a\u064a \u062a\u0643\u062a\u0628\u0647\u0627 \u0628\u0635\u0648\u062a \u0639\u0627\u0644\u0650 \u0644\u0643\u064a \u062a\u0639\u0631\u0641 \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0643\u0644\u0645\u0627\u062a\u0643 \u062a\u0628\u062f\u0648 \u0622\u0644\u064a\u0629 \u0623\u0648 \u0631\u0633\u0645\u064a\u0629 \u0632\u064a\u0627\u062f\u0629 \u0639\u0646 \u0627\u0644\u0644\u0632\u0648\u0645\u2026 \u0625\u0644\u062e. \u0644\u0630\u0627 \u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u062c\u062f\u0627\u064b \u0623\u0646 \u062a\u0646\u0641\u0642 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0648\u0642\u062a\u0643 \u0623\u062b\u0646\u0627\u0621 \u0627\u062e\u062a\u064a\u0627\u0631\u0643 \u0644\u0644\u0643\u0644\u0645\u0627\u062a \u0648\u0627\u0644\u0639\u0628\u0627\u0631\u0627\u062a \u0648\u0627\u0644\u0646\u0635\u0648\u0635. \u0648\u0627\u0644\u0639\u0645\u0644 \u0639\u0644\u0649 \u0628\u0646\u0627\u0621 <\/span><a href=\"https:\/\/uxwritingar.com\/staging\/ux-writing\/11992\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u062f\u0644\u064a\u0644 \u0623\u0633\u0644\u0648\u0628 \u0643\u062a\u0627\u0628\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 (Content Style Guide)<\/span><\/a><span style=\"font-weight: 400;\">. \u0648\u0627\u062e\u062a\u0631 \u0627\u0644\u0644\u063a\u0629 \u0627\u0644\u062a\u064a \u0633\u062a\u062e\u062a\u0627\u0631\u0647\u0627 \u0644\u0648 \u0643\u0646\u062a\u064e \u062a\u062a\u062d\u062f\u062b \u0645\u0639 \u0634\u062e\u0635 \u0645\u0627 \u0639\u0644\u0649 \u0623\u0631\u0636 \u0627\u0644\u0648\u0627\u0642\u0639.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>8- \u062a\u0639\u0627\u0637\u0641 \u0645\u0639 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u062a\u0633\u0644\u0651\u0637 <\/span><a href=\"https:\/\/www.linkedin.com\/in\/angelagorden\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">(Angela Gorden)<\/span><\/a><span style=\"font-weight: 400;\">\u060c \u0643\u0627\u062a\u0628\u0629 \u0631\u0626\u064a\u0633\u064a\u0629 \u0641\u064a \u0634\u0631\u0643\u0629 (Work &amp; Co) \u0644\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629\u060c \u0627\u0644\u0636\u0648\u0621 \u0639\u0644\u0649 \u0623\u0647\u0645\u064a\u0629 \u062e\u0644\u0642 \u0627\u0644\u062a\u0639\u0627\u0637\u0641 \u0645\u0639 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u062a\u0642\u0648\u0644:<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">\u062f\u0648\u0631\u0643 \u0643\u0643\u0627\u062a\u0628 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u064a\u0634\u0645\u0644 \u0634\u0631\u062d \u0623\u0634\u064a\u0627\u0621 \u0639\u062f\u064a\u062f\u0629 \u0645\u062b\u0644 \u0627\u0644\u0628\u0646\u0648\u062f \u0648\u0634\u0631\u0648\u0637 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0648\u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u062e\u0635\u0648\u0635\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646. \u0642\u062f \u064a\u0643\u0648\u0646 \u0645\u0646 \u0627\u0644\u0623\u0633\u0647\u0644 \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0643 \u062a\u0631\u0643 \u062a\u0644\u0643 \u0627\u0644\u062a\u0641\u0627\u0635\u064a\u0644 \u0644\u0644\u0641\u0631\u064a\u0642 \u0627\u0644\u0642\u0627\u0646\u0648\u0646\u064a \u0644\u0643\u0646 \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646\u0648\u0627 \u062c\u0632\u0621\u0627\u064b \u0645\u0646 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0643\u062a\u0627\u0628\u0629 \u0647\u0630\u0647. \u062d\u0627\u0648\u0644 \u0623\u0646 \u062a\u0646\u062a\u0628\u0647 \u062c\u064a\u062f\u0627\u064b \u0623\u062b\u0646\u0627\u0621 \u0643\u062a\u0627\u0628\u062a\u0643 \u0644\u0647\u0630\u0627 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0623\u0646 \u062a\u062c\u0639\u0644\u0647 \u0648\u0627\u0636\u062d\u0627\u064b \u0648\u0645\u062e\u062a\u0635\u0631\u0627\u064b. \u0627\u0628\u062d\u062b \u0639\u0646 \u0643\u0627\u0641\u0629 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u064a\u0647\u0627 \u0648\u0627\u0637\u0644\u0628 \u0645\u0646 \u0627\u0644\u0645\u0647\u0646\u062f\u0633\/\u0627\u0644\u0645\u0628\u0631\u0645\u062c \u0623\u0646 \u064a\u0636\u064a\u0641 \u062e\u064a\u0627\u0631\u0627\u064b \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u064a\u0645\u0643\u0651\u0646\u0647\u0645 \u0645\u0646 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0646\u0633\u062e\u0629 \u0645\u0646 \u0627\u0644\u0634\u0631\u0648\u0637 \u0648\u0627\u0644\u0628\u0646\u0648\u062f \u0627\u0644\u062a\u064a \u0642\u0627\u0645\u0648\u0627 \u0628\u0627\u0644\u0645\u0648\u0627\u0641\u0642\u0629 \u0639\u0644\u064a\u0647\u0627 \u0644\u0643\u064a \u064a\u0631\u062c\u0639\u0648\u0627 \u0625\u0644\u064a\u0647\u0627 \u0644\u0627\u062d\u0642\u0627\u064b.<\/span><\/p><\/blockquote>\n<p><strong>\u0630\u0627\u062a \u0635\u0644\u0629:<\/strong>\u00a0<a href=\"https:\/\/uxwritingar.com\/staging\/user-interface\/13885\" target=\"_blank\" rel=\"noopener\">\u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u062a\u0639\u0627\u0637\u0641 \u0641\u064a \u0645\u0646\u0647\u062c \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0645\u062a\u0645\u062d\u0648\u0631 \u062d\u0648\u0644 \u0627\u0644\u0625\u0646\u0633\u0627\u0646<\/a><\/p>\n<h2><b>9- \u0625\u062e\u062a\u0628\u0631 \u0645\u0646 \u0623\u062c\u0644 \u0627\u0644\u0641\u0647\u0645 \u0648\u0644\u064a\u0633 \u0627\u0644\u0646\u0642\u0631\u0627\u062a \u0641\u0642\u0637<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u062a\u0624\u0643\u062f <\/span><a href=\"https:\/\/twitter.com\/candiwrites\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">(Candi Williams)<\/span><\/a><span style=\"font-weight: 400;\">\u060c \u0645\u062f\u064a\u0631\u0629 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0641\u064a (Nationwide Building Society)\u060c \u0639\u0644\u0649 \u0623\u0646 \u0645\u0647\u0645\u0651\u0629 \u0643\u064f\u062a\u0651\u0627\u0628 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u0645\u0635\u0645\u0651\u0645\u064a \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0644\u0627 \u062a\u062a\u0648\u0642\u0641 \u0628\u0645\u062c\u0631\u062f \u0627\u0644\u0627\u0646\u062a\u0647\u0627\u0621 \u0645\u0646 \u0627\u0644\u0643\u062a\u0627\u0628\u0629.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u062a\u0642\u0648\u0644:<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">\u0635\u064a\u0627\u063a\u0629 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0647\u064a \u0645\u062c\u0631\u062f \u062c\u0632\u0621 \u0648\u0627\u062d\u062f \u0641\u0642\u0637 \u0645\u0646 \u062f\u0648\u0631\u0643 \u0643\u0643\u0627\u062a\u0628 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645. \u062a\u0623\u062a\u064a \u0628\u0639\u062f\u0647\u0627 \u0645\u0631\u062d\u0644\u0629 \u0644\u0627 \u062a\u0642\u0644 \u0623\u0647\u0645\u064a\u0629 \u0639\u0646 \u0627\u0644\u0643\u062a\u0627\u0628\u0629 \u0648\u0647\u064a \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u0623\u0643\u0651\u062f \u0645\u0646 \u0641\u0647\u0645 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0644\u0644\u0646\u0635\u0648\u0635 \u0627\u0644\u0645\u0643\u062a\u0648\u0628\u0629 \u0648\u0623\u0646\u0647\u0627 \u062a\u0644\u0628\u0651\u064a \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647\u0645 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629. \u0647\u0630\u0627 \u0647\u0648 \u0627\u0644\u062c\u0632\u0621 \u0627\u0644\u062d\u0627\u0633\u0645 \u0641\u064a \u0646\u062c\u0627\u062d \u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645. \u0633\u064a\u0645\u0646\u062d\u0643 \u0639\u0645\u0644 \u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a (A\/B Testing) \u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u0627\u0644\u062a\u0639\u0631\u0651\u0641 \u0639\u0644\u0649 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0648\u0627\u0644\u062c\u064f\u0645\u0644 \u0648\u0627\u0644\u0646\u0635\u0648\u0635 \u0627\u0644\u062a\u064a \u062a\u0646\u0627\u0633\u0628 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646.<\/span><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u0641\u064a \u062c\u0645\u064a\u0639 \u0645\u0631\u0627\u062d\u0644 \u0625\u0646\u0634\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0639\u0644\u064a\u0643 \u0627\u0644\u062a\u0623\u0643\u0651\u062f \u0645\u0646 \u0623\u0646 \u0627\u0644\u0639\u0628\u0627\u0631\u0627\u062a \u0648\u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0633\u062a\u0639\u0645\u0644\u0647\u0627 \u0644\u064a\u0633\u062a \u0645\u064f\u0631\u0628\u0643\u0629 \u0623\u0648 \u062a\u0636\u0639 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0641\u064a \u062d\u064a\u0631\u0629 \u062a\u062c\u0639\u0644\u0647 \u064a\u0641\u0643\u0651\u0631 \u0641\u064a\u0645\u0627 \u064a\u0646\u0628\u063a\u064a \u0639\u0644\u064a\u0647 \u0641\u0639\u0644\u0647. \u0643\u0630\u0644\u0643 \u064a\u062c\u0628 \u0623\u0646 \u062a\u0636\u0645\u0646 \u0623\u0646 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0645\u0643\u062a\u0648\u0628 \u0642\u0627\u0628\u0644 \u0644\u0644\u0642\u0631\u0627\u0621\u0629 \u0628\u0634\u0643\u0644 \u062c\u064a\u0651\u062f (\u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u062f\u0648\u0627\u062a \u0645\u062c\u0627\u0646\u064a\u0629 \u0645\u062b\u0644 <\/span><a href=\"https:\/\/readable.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Readable<\/span><\/a><span style=\"font-weight: 400;\">). \u0623\u0648 \u0627\u0644\u0642\u064a\u0627\u0645 \u0628\u0627\u062e\u062a\u0628\u0627\u0631 \u0643\u0644\u0648\u0632 (Cloze Test).. \u064a\u0645\u0643\u0646\u0643 \u0623\u064a\u0636\u0627\u064b \u0627\u0644\u0627\u0633\u062a\u0639\u0627\u0646\u0629 \u0628\u0623\u062f\u0627\u0629 \u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0646\u0635\u0648\u0635 <\/span><a href=\"https:\/\/wynter.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">(Copytesting)<\/span><\/a><span style=\"font-weight: 400;\"> \u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0645\u0643\u062a\u0648\u0628 \u0628\u0646\u0627\u0621\u0627\u064b \u0639\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0633\u062a\u062e\u062f\u0645\u064a \u0645\u0646\u062a\u062c\u0643\/\u0645\u0648\u0642\u0639\u0643.<\/span><\/p>\n<p>&nbsp;<\/p>\n<table style=\"width: 100%; border-collapse: collapse; background-color: #18a5ff;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">\n<p style=\"text-align: center;\"><strong><span style=\"color: #ffffff;\">\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a\u0643:<\/span><\/strong><\/p>\n<p><strong><span style=\"color: #ffffff;\">\u0627\u062e\u062a\u0628\u0627\u0631 \u0643\u0644\u0648\u0632 (Cloze Test) \u0648\u064a\u0633\u0645\u0651\u0649 \u0643\u0630\u0644\u0643 (\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0625\u063a\u0644\u0627\u0642): \u0647\u0648 \u0627\u062e\u062a\u0628\u0627\u0631 \u064a\u062a\u0643\u0648\u0651\u0646 \u0645\u0646 \u0646\u0635\u0648\u0635 \u063a\u064a\u0631 \u0645\u0643\u062a\u0645\u0644\u0629 \u0645\u062d\u0630\u0648\u0641 \u0645\u0646\u0647\u0627 \u0628\u0639\u0636 \u0627\u0644\u0643\u0644\u0645\u0627\u062a\u060c \u0648\u064a\u064f\u0637\u0644\u0628 \u0645\u0646 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u064a\u0646 \u0641\u064a \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0645\u0644\u0621 \u0647\u0630\u0647 \u0627\u0644\u0641\u0631\u0627\u063a\u0627\u062a \u0628\u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629. \u064a\u0633\u0627\u0639\u062f \u0647\u0630\u0627 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0643\u0627\u062a\u0628 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0641\u064a \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0648\u0627\u0644\u062c\u064f\u0645\u0644 \u0648\u0627\u0644\u0646\u0635\u0648\u0635 \u0627\u0644\u062f\u0642\u064a\u0642\u0629 \u0627\u0644\u062a\u064a \u064a\u062a\u0641\u0627\u0639\u0644 \u0645\u0639\u0647\u0627 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646.<\/span><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u0648\u062a\u0634\u064a\u0631 \u0643\u0627\u0646\u062f\u064a \u0625\u0644\u0649 \u0623\u0646 \u0627\u0644\u0623\u0645\u0631 \u064a\u062a\u0639\u0644\u0651\u0642 \u0628\u0641\u0639\u0644 \u0643\u0644 \u0645\u0627 \u0641\u064a \u0648\u0633\u0639\u0643 \u0644\u0644\u062a\u0623\u0643\u062f &#8211; \u0648\u0644\u064a\u0633 \u0644\u0645\u062c\u0631\u062f \u0627\u0644\u0627\u0641\u062a\u0631\u0627\u0636 \u0623\u0648 \u0627\u0644\u062a\u062e\u0645\u064a\u0646 &#8211; \u0623\u0646 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0641\u064a \u0645\u0634\u0631\u0648\u0639\u0643 \u0648\u0627\u0636\u062d \u0648\u0645\u0641\u0647\u0648\u0645 \u0628\u062f\u0631\u062c\u0629 \u0643\u0628\u064a\u0631\u0629. \u0648\u062a\u0623\u0643\u0651\u062f \u0623\u0646 \u0630\u0644\u0643 \u0633\u064a\u0646\u0639\u0643\u0633 \u0628\u0634\u0643\u0644 \u0625\u064a\u062c\u0627\u0628\u064a \u0643\u0628\u064a\u0631 \u0639\u0644\u0649 \u0631\u0636\u0627 \u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0643 \u0639\u0646 \u0627\u0644\u0645\u0646\u062a\u062c\/\u0627\u0644\u0645\u0648\u0642\u0639.<\/span><\/p>\n<p><strong>\u0630\u0627\u062a \u0635\u0644\u0629:<\/strong>\u00a0<a href=\"https:\/\/uxwritingar.com\/staging\/ux-writing\/16259\" target=\"_blank\" rel=\"noopener\">5 \u0637\u0631\u0642 \u0645\u0641\u064a\u062f\u0629 [\u0648\u0645\u0645\u062a\u0639\u0629] \u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u062c\u0648\u062f\u0629 \u0627\u0644\u0646\u0635\u0648\u0635 \u0641\u064a \u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><b>10- \u0627\u0633\u062a\u062e\u062f\u0645 \u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643 \u0644\u062c\u0639\u0644 \u0635\u0646\u0651\u0627\u0639 \u0627\u0644\u0642\u0631\u0627\u0631\/\u0627\u0644\u062c\u0647\u0627\u062a \u0627\u0644\u0645\u0639\u0646\u064a\u0629 \u0625\u0644\u0649 \u062c\u0627\u0646\u0628\u0643.<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u062a\u0639\u0645\u0644 <\/span><a href=\"https:\/\/www.behance.net\/carorayo\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">(Carolina Rayo)<\/span><\/a><span style=\"font-weight: 400;\">\u060c \u0643\u0627\u062a\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0644\u062f\u0649 (Latam) \u0623\u0643\u0628\u0631 \u0634\u0631\u0643\u0629 \u0637\u064a\u0631\u0627\u0646 \u0641\u064a \u0623\u0645\u0631\u064a\u0643\u0627 \u0627\u0644\u062c\u0646\u0648\u0628\u064a\u0629\u060c \u0639\u0644\u0649 \u0625\u062e\u0628\u0627\u0631 \u0627\u0644\u0639\u0627\u0644\u0645 \u0623\u0646 \u0643\u064f\u062a\u0651\u0627\u0628 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0644\u064a\u0633\u0648\u0627 \u0645\u062c\u0631\u062f \u0643\u064f\u062a\u0651\u0627\u0628 \u0639\u0627\u062f\u064a\u064a\u0646. \u0648\u062a\u0639\u062a\u0642\u062f \u0623\u0646 \u0639\u0644\u0649 \u0643\u0627\u062a\u0628 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629 \u062e\u0644\u0627\u0644 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0628\u0623\u0643\u0645\u0644\u0647\u0627. \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0627\u0644\u0645\u0646\u0627\u0642\u0634\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u062a\u0642\u0646\u064a\u0629 \u0627\u0644\u062a\u064a \u0642\u062f \u064a\u0643\u0648\u0646 \u0644\u0647\u0627 \u062a\u0623\u062b\u064a\u0631 \u0643\u0628\u064a\u0631 \u0639\u0644\u0649 \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a\u0629.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0643\u062b\u064a\u0631\u0627\u064b \u0645\u0627 \u0646\u0644\u0627\u062d\u0638 \u0639\u0646\u062f \u0627\u0644\u062a\u0642\u062f\u064a\u0645 \u0639\u0644\u0649 <\/span><span style=\"font-weight: 400;\">\u0648\u0638\u064a\u0641\u0629 \u0643\u0627\u062a\u0628 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645<\/span><span style=\"font-weight: 400;\"> \u062a\u0644\u0643 \u0627\u0644\u0634\u0631\u0648\u0637 \u0627\u0644\u0648\u0638\u064a\u0641\u064a\u0629: \u0627\u0644\u0625\u0644\u0645\u0627\u0645 \u0628\u0642\u0648\u0627\u0639\u062f \u0627\u0644\u0644\u063a\u0629\u060c \u0645\u0647\u0627\u0631\u0627\u062a \u0645\u0645\u062a\u0627\u0632\u0629 \u0641\u064a \u0627\u0644\u0643\u062a\u0627\u0628\u0629 \u0648\u0627\u0644\u062a\u062d\u0631\u064a\u0631 \u0648\u063a\u064a\u0631\u0647\u0627. \u0648\u0628\u0627\u0644\u062a\u0623\u0643\u064a\u062f \u0623\u0646\u0627 \u0623\u062a\u0641\u0642 \u0645\u0639 \u0630\u0644\u0643.. \u0644\u0643\u0646\u0646\u0627 \u0644\u0627 \u0646\u062a\u062d\u062f\u062b \u0628\u0634\u0643\u0644 \u0643\u0627\u0641\u064a \u0639\u0646 \u0643\u064a\u0641\u064a\u0629 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