{"id":11992,"date":"2021-05-04T18:40:49","date_gmt":"2021-05-04T15:40:49","guid":{"rendered":"https:\/\/uxwritingar.com\/staging\/?p=11992"},"modified":"2026-06-03T16:36:52","modified_gmt":"2026-06-03T13:36:52","slug":"%d8%af%d9%84%d9%8a%d9%84-%d8%a3%d8%b3%d9%84%d9%88%d8%a8-%d9%83%d8%aa%d8%a7%d8%a8%d8%a9-%d8%a7%d9%84%d9%85%d8%ad%d8%aa%d9%88%d9%89-%d9%88%d8%a3%d9%87%d9%85%d9%8a%d8%aa%d9%87-%d9%81%d9%8a-%d8%a7%d9%84","status":"publish","type":"post","link":"https:\/\/uxwritingar.com\/staging\/ux-writing\/11992\/","title":{"rendered":"\u062f\u0644\u064a\u0644 \u0623\u0633\u0644\u0648\u0628 \u0643\u062a\u0627\u0628\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u0623\u0647\u0645\u064a\u062a\u0647 \u0641\u064a \u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u064a\u0648\u0627\u062c\u0647 <a href=\"https:\/\/uxwritingar.com\/staging\/ux-writing\/9647\" target=\"_blank\" rel=\"noopener\">\u0643\u0627\u062a\u0628 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (UX Writer)<\/a> \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u0634\u0627\u0643\u0644 \u0641\u064a\u0645\u0627 \u064a\u062a\u0639\u0644\u0642 \u0628\u0623\u0633\u0644\u0648\u0628 \u0627\u0644\u0643\u062a\u0627\u0628\u0629 \u0627\u0644\u0645\u064f\u062a\u0628\u0639 \u0641\u064a \u0627\u0644\u0634\u0631\u0643\u0629 \u0648\u0647\u0644 \u0645\u0646 \u0627\u0644\u0623\u0641\u0636\u0644 \u0627\u0633\u062a\u0639\u0645\u0627\u0644 \u0627\u0644\u0635\u064a\u063a\u0629 \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629 \u0641\u064a \u0627\u0644\u0643\u062a\u0627\u0628\u0629 \u0623\u0645 \u0627\u0644\u0645\u0628\u0646\u064a \u0644\u0644\u0645\u062c\u0647\u0648\u0644\u060c \u0644\u0630\u0644\u0643 \u0638\u0647\u0631\u062a \u0644\u0646\u0627 \u0623\u0647\u0645\u064a\u0629 \u0628\u0646\u0627\u0621 \u062f\u0644\u064a\u0644 \u0623\u0633\u0644\u0648\u0628 \u0634\u0627\u0645\u0644 \u0644\u0643\u062a\u0627\u0628\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u064a\u0643\u0648\u0646 \u0645\u0631\u062c\u0639\u0627\u064b \u0623\u0633\u0627\u0633\u064a\u0627\u064b \u0644\u0643\u0644 \u0641\u0631\u064a\u0642 \u0627\u0644\u0639\u0645\u0644 \u0623\u062b\u0646\u0627\u0621 \u0627\u0644\u0643\u062a\u0627\u0628\u0629.<\/span><\/p>\n<h2><span style=\"font-size: 20px;\"><b>\u0645\u0627 \u0647\u0648 \u062f\u0644\u064a\u0644 \u0623\u0633\u0644\u0648\u0628 \u0643\u062a\u0627\u0628\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 (Content Style Guide)<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0647\u0648 \u0639\u0628\u0627\u0631\u0629 \u0639\u0646 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0642\u0648\u0627\u0639\u062f \u0627\u0644\u062a\u064a \u062a\u062d\u062f\u062f \u0637\u0631\u064a\u0642\u0629 \u0648\u0623\u0633\u0644\u0648\u0628 \u0627\u0644\u0643\u062a\u0627\u0628\u0629 \u0648\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0645\u062d\u0627\u0641\u0638\u0629 \u0639\u0644\u0649 \u0648\u062d\u062f\u0629 \u0627\u0644\u0644\u063a\u0629 \u0648\u062a\u0646\u0627\u063a\u0645 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0636\u0645\u0646 \u0643\u062a\u0627\u0628\u0627\u062a \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0623\u0648 \u0627\u0644\u0634\u0631\u0643\u0629.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0641\u0645\u062b\u0644\u0627\u064b \u0644\u0646\u0641\u0631\u0636 \u0623\u0646\u0643 \u062a\u0639\u0645\u0644 \u0639\u0644\u0649 \u062a\u0637\u0628\u064a\u0642 \u062a\u0648\u0635\u064a\u0644 \u0645\u062b\u0644 \u0623\u0648\u0628\u0631\u060c \u0647\u0644 \u062a\u0633\u062a\u0639\u0645\u0644 \u0643\u0644\u0645\u0629 \u0633\u0627\u0626\u0642 \u0623\u0645 \u0643\u0627\u0628\u062a\u0646\u061f \u0647\u0630\u0627 \u0627\u0644\u0623\u0645\u0631 \u064a\u062a\u0637\u0644\u0628 \u0627\u062c\u062a\u0645\u0627\u0639 \u0641\u0631\u064a\u0642 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0645\u0639 \u0641\u0631\u064a\u0642 <a href=\"https:\/\/uxwritingar.com\/staging\/case-study\/11483\" target=\"_blank\" rel=\"noopener\">\u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (UX Writing)<\/a> \u0644\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0643\u0644\u0645\u0629 \u0627\u0644\u0623\u0646\u0633\u0628 \u0648\u0627\u0644\u062a\u064a \u0633\u064a\u062a\u0645 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u0639\u0644\u0649 \u0645\u062f\u0627\u0631 \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0628\u0627\u0644\u0643\u0627\u0645\u0644 \u0648\u0641\u064a \u062c\u0645\u064a\u0639 \u0627\u0644\u0645\u0648\u0627\u0636\u0639 \u0644\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0644\u063a\u0629 \u062b\u0627\u0628\u062a\u0629 \u0648\u0645\u0648\u062d\u062f\u0629.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0643\u0630\u0644\u0643 \u064a\u0646\u0628\u063a\u064a \u0627\u0644\u0625\u0634\u0627\u0631\u0629 \u0625\u0644\u0649 \u0645\u0648\u0627\u0635\u0641\u0627\u062a \u0627\u0644\u0643\u062a\u0627\u0628\u0629 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643\u0644 \u0646\u0648\u0639 \u0645\u0646 \u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0641\u0645\u062b\u0644\u0627\u064b \u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u0643\u062a\u0627\u0628\u0629 \u0641\u064a \u0645\u0648\u0642\u0639 \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u062a\u062e\u062a\u0644\u0641 \u0639\u0646 \u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u0643\u062a\u0627\u0628\u0629 \u0641\u064a \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u062a\u062e\u062a\u0644\u0641 \u0643\u0630\u0644\u0643 \u0639\u0646 \u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u0643\u062a\u0627\u0628\u0629 \u0641\u064a \u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a.<\/span><\/p>\n<h2><span style=\"font-size: 20px;\"><b>\u0623\u0647\u0645\u064a\u0629 \u062f\u0644\u064a\u0644 \u0623\u0633\u0644\u0648\u0628 \u0643\u062a\u0627\u0628\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 (Content Style Guide)<\/b><\/span><\/h2>\n<p>\u064a\u0647\u062f\u0641 \u0647\u0630\u0627 \u0627\u0644\u062f\u0644\u064a\u0644 \u0625\u0644\u0649 \u0636\u0645\u0627\u0646 \u0627\u062a\u0633\u0627\u0642 \u0648\u062c\u0648\u062f\u0629 \u0648\u0648\u0636\u0648\u062d \u0648\u062c\u0627\u0630\u0628\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0639\u0628\u0631 \u062c\u0645\u064a\u0639 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0648\u0627\u0644\u0623\u062c\u0647\u0632\u0629\u060c \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a \u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u0632\u064a\u0627\u062f\u0629 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/p>\n<h3><span style=\"background-color: #ffffff; font-size: 20px;\"><b>1- \u0644\u063a\u0629 \u0648\u0627\u0636\u062d\u0629 \u0648\u062b\u0627\u0628\u062a\u0629<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u062f\u0627\u0626\u0645\u0627\u064b \u0645\u0627 \u0646\u0642\u0648\u0644 \u0623\u0646 \u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u062c\u064a\u0651\u062f\u0629 \u0647\u064a \u062a\u0644\u0643 \u0627\u0644\u0643\u062a\u0627\u0628\u0629 \u0627\u0644\u062a\u064a \u0644\u0627 \u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0645\u0644\u0627\u062d\u0638\u062a\u0647\u0627\u060c \u0628\u0645\u0639\u0646\u0649 \u0625\u062d\u0633\u0627\u0633\u0647 \u0623\u0646 \u0627\u0644\u0623\u0645\u0648\u0631 \u062a\u0633\u064a\u0631 \u0628\u0633\u0644\u0627\u0633\u0629 \u0648\u0628\u0634\u0643\u0644 \u062a\u0644\u0642\u0627\u0626\u064a\u060c \u0644\u0627 \u062a\u0648\u0627\u062c\u0647\u0647 \u0623\u064a\u0629 \u0645\u0634\u0627\u0643\u0644 \u0623\u0648 \u0635\u0639\u0648\u0628\u0627\u062a \u0641\u064a \u0641\u0647\u0645 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0648\u0627\u0644\u0646\u0635\u0648\u0635 \u0627\u0644\u0645\u0643\u062a\u0648\u0628\u0629 \u062f\u0627\u062e\u0644 \u0627\u0644\u0623\u0632\u0631\u0627\u0631\u060c \u0641\u064a\u0644\u0627\u062d\u0638 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0623\u0646 \u0647\u0646\u0627\u0643 \u0648\u062d\u062f\u0629 \u062b\u0627\u0628\u062a\u0629 \u0641\u064a \u0627\u0644\u0644\u063a\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0629 \u0641\u064a \u0627\u0644\u0645\u0646\u062a\u062c \u0648\u0627\u0647\u062a\u0645\u0627\u0645 \u0643\u0628\u064a\u0631 \u0628\u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0645\u0645\u0627 \u064a\u0646\u0639\u0643\u0633 \u0639\u0644\u0649 \u062b\u0642\u062a\u0647 \u0641\u0649 \u0627\u0644\u0645\u0646\u062a\u062c.<\/span><\/p>\n<h3><span style=\"background-color: #ffffff; font-size: 20px;\"><b>2- \u062a\u0633\u0647\u064a\u0644 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (UX)<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u0627\u0644\u0630\u064a \u064a\u062f\u0641\u0639\u0646\u0627 \u0644\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0628\u0628\u0646\u0627\u0621 \u062f\u0644\u064a\u0644 \u0643\u062a\u0627\u0628\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0647\u0648 \u062a\u0633\u0647\u064a\u0644 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (UX) \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u0646\u062a\u062c\/\u0627\u0644\u062a\u0637\u0628\u064a\u0642\/\u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0628\u062d\u064a\u062b \u064a\u0633\u062a\u0637\u064a\u0639 \u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0648\u0627\u0644\u0646\u0635\u0648\u0635 \u0628\u0633\u0647\u0648\u0644\u0629 \u062f\u0648\u0646 \u062d\u062f\u0648\u062b \u0627\u0631\u062a\u0628\u0627\u0643 \u0623\u0648 \u063a\u0645\u0648\u0636 \u0641\u064a \u0641\u0647\u0645 \u0627\u0644\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u0645\u0637\u0644\u0648\u0628 \u0645\u0646\u0647 \u0627\u062a\u062e\u0627\u0630\u0647.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0648\u0647\u0630\u0627 \u0647\u0648 \u0627\u0644\u0641\u0627\u0631\u0642 \u0627\u0644\u062c\u0648\u0647\u0631\u064a \u0628\u064a\u0646 \u0641\u0631\u064a\u0642 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0641\u0631\u064a\u0642 \u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u060c \u0641\u0628\u064a\u0646\u0645\u0627 \u064a\u062a\u0639\u0627\u0645\u0644 \u0641\u0631\u064a\u0642 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0645\u0639 \u0627\u0644\u0632\u0627\u0626\u0631 \u0628\u0635\u0641\u062a\u0647 \u0639\u0645\u064a\u0644 \u0623\u0648 \u0639\u0645\u064a\u0644 \u0645\u062d\u062a\u0645\u0644 \u0648\u0639\u0644\u064a\u0647 \u0623\u0646 \u064a\u062c\u0630\u0628 \u0627\u0646\u062a\u0628\u0627\u0647\u0647 \u0646\u062d\u0648 \u0627\u0644\u0645\u0646\u062a\u062c \u0648\u062e\u062f\u0645\u0627\u062a\u0647\u060c \u064a\u062a\u0639\u0627\u0645\u0644 \u0643\u0627\u062a\u0628 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0645\u0639 \u0627\u0644\u0632\u0627\u0626\u0631 \u0639\u0644\u0649 \u0623\u0646\u0647 \u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u0645\u0647\u0645\u062a\u0647 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0647\u064a \u062a\u0648\u0641\u064a\u0631 \u062a\u062c\u0631\u0628\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0633\u0647\u0644\u0629 \u0644\u0647\u0630\u0627 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645.<\/span><\/p>\n<p><strong>\u0630\u0627\u062a \u0635\u0644\u0629:<\/strong>\u00a0<a href=\"https:\/\/uxwritingar.com\/staging\/user-experience\/26161\" target=\"_blank\" rel=\"noopener\">\u0645\u0627 \u0647\u064a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u061f<\/a><\/p>\n<h3><span style=\"background-color: #ffffff; font-size: 20px;\"><b>3- \u062a\u0648\u0641\u064a\u0631 \u0627\u0644\u0648\u0642\u062a \u0648\u0627\u0644\u062c\u0647\u062f<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u0648\u062c\u0648\u062f \u062f\u0644\u064a\u0644 \u0648\u0627\u0636\u062d \u0644\u0644\u0643\u062a\u0627\u0628\u0629 \u0645\u0646\u0630 \u0627\u0644\u0628\u062f\u0627\u064a\u0629 \u064a\u0633\u0627\u0639\u062f \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0641\u064a \u0639\u0645\u0644\u064a\u0629 \u062a\u0648\u0641\u064a\u0631 \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0645\u0628\u0630\u0648\u0644 \u0641\u064a \u0627\u0644\u0646\u0642\u0627\u0634\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062f\u0648\u0631 \u0628\u064a\u0646 \u0641\u0631\u064a\u0642 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0641\u0631\u064a\u0642 \u0627\u0644\u0643\u062a\u0627\u0628\u0629 \u0641\u064a\u0645\u0627 \u064a\u062e\u0635 \u0627\u0644\u0642\u0648\u0627\u0639\u062f \u0627\u0644\u0646\u062d\u0648\u064a\u0629 \u0648\u0627\u0644\u0625\u0645\u0644\u0627\u0626\u064a\u0629 \u0648\u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0629.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0641\u0645\u062b\u0644\u0627\u064b \u0643\u0644\u0645\u0629 (Dashboard) \u0647\u0644 \u062a\u062a\u0631\u062c\u0645 \u0648\u064a\u062a\u0645 \u062a\u0639\u0631\u064a\u0628\u0647\u0627 \u0639\u0644\u0649 \u0623\u0646\u0647\u0627 (\u0644\u0648\u062d\u0629 \u0627\u0644\u062a\u062d\u0643\u0645) \u0623\u0645 (\u0644\u0648\u062d\u0629 \u0627\u0644\u0625\u0639\u062f\u0627\u062f\u0627\u062a)\u061f \u0647\u0646\u0627 \u064a\u062c\u062a\u0645\u0639 \u0641\u0631\u064a\u0642 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0641\u0631\u064a\u0642 \u0627\u0644\u0643\u062a\u0627\u0628\u0629 \u0644\u0644\u0627\u062a\u0641\u0627\u0642 \u0639\u0644\u0649 \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u062a\u0631\u062c\u0645\u0629 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u062b\u0645 \u062a\u0623\u062a\u064a \u0628\u0639\u062f \u0630\u0644\u0643 \u0639\u0645\u0644\u064a\u0629 \u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0643\u0644\u0645\u0629 \u0627\u0644\u062a\u064a \u062a\u0645 \u0627\u0644\u0627\u062a\u0641\u0627\u0642 \u0639\u0644\u064a\u0647\u0627 \u0648\u0639\u0645\u0644 <a href=\"https:\/\/uxwritingar.com\/staging\/ux-writing\/11965\" target=\"_blank\" rel=\"noopener\">\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a (A\/B Testing)<\/a> \u0644\u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0646\u062a\u0627\u0626\u062c\u060c \u0648\u0628\u0627\u0644\u0637\u0628\u0639 \u064a\u0633\u062a\u063a\u0631\u0642 \u0627\u0644\u0623\u0645\u0631 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0648\u0642\u062a. \u0644\u0643\u0646 \u0641\u064a \u062d\u0627\u0644\u0629 \u0648\u062c\u0648\u062f \u062f\u0644\u064a\u0644 \u0643\u062a\u0627\u0628\u0629 \u0648\u0627\u0636\u062d \u0645\u0646 \u0627\u0644\u0628\u062f\u0627\u064a\u0629 \u0633\u064a\u0643\u0648\u0646 \u0627\u0644\u0623\u0645\u0631 \u0623\u0633\u0647\u0644 \u0628\u0643\u062b\u064a\u0631.<\/span><\/p>\n<h3><span style=\"background-color: #ffffff; font-size: 20px;\"><b>4- \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0646\u0628\u0631\u0629 \u0648\u0627\u0644\u0635\u0648\u062a <\/b><b>(Tone &amp; Voice)<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u0647\u0644 \u062d\u062f\u062b \u0644\u0643 \u0645\u0631\u0629 \u0623\u0646 \u0633\u0645\u0639\u062a\u064e \u0625\u0639\u0644\u0627\u0646 \u0645\u0627 \u0648\u0646\u062c\u062d\u062a \u0641\u064a \u062a\u062e\u0645\u064a\u0646 \u0627\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u062a\u064a \u064a\u062a\u062d\u062f\u062b \u0639\u0646\u0647\u0627 \u0647\u0630\u0627 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0641\u0642\u0637 \u0645\u0646 \u0623\u0633\u0644\u0648\u0628 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0648\u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u0633\u0645\u0639\u062a\u0647\u0627\u061f \u0647\u0630\u0627 \u0647\u0648 \u0645\u0627 \u064a\u064f\u0639\u0631\u0641 \u0628<a href=\"https:\/\/uxwritingar.com\/staging\/ux-writing\/11830\" target=\"_blank\" rel=\"noopener\">\u0627\u0644\u0646\u0628\u0631\u0629 \u0648\u0627\u0644\u0635\u0648\u062a (Voice &amp; Tone)<\/a>\u060c \u062f\u0644\u064a\u0644 \u0623\u0633\u0644\u0648\u0628 \u0643\u062a\u0627\u0628\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u064a\u0633\u0627\u0639\u062f \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0641\u064a \u0628\u0646\u0627\u0621 \u0634\u062e\u0635\u064a\u0629 \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0623\u0648 \u0627\u0644\u0634\u0631\u0643\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0646\u0628\u0631\u0629 \u0635\u0648\u062a \u0645\u062d\u062f\u062f\u0629 \u062a\u0639\u0645\u0644 \u0639\u0644\u0649 \u0625\u0646\u0634\u0627\u0621 \u0631\u0627\u0628\u0637 \u0639\u0627\u0637\u0641\u064a \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646.<\/span><\/p>\n<h2><span style=\"font-size: 20px;\"><b>\u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u062f\u0644\u064a\u0644 \u0623\u0633\u0644\u0648\u0628 \u0643\u062a\u0627\u0628\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u062f\u0644\u064a\u0644 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0647\u0646\u0627\u0643 \u0639\u062f\u0629 \u0641\u0631\u0648\u0642\u0627\u062a \u0628\u064a\u0646 \u062f\u0644\u064a\u0644 \u0627\u0644\u0647\u0648\u064a\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u062f\u0644\u064a\u0644 \u0627\u0644\u0643\u062a\u0627\u0628\u0629 \u0646\u0644\u062e\u0635\u0647\u0627 \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0646\u0642\u0627\u0637:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u062f\u0644\u064a\u0644 \u0627\u0644\u0647\u0648\u064a\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u064a\u0633\u0645\u0649 \u0643\u0630\u0644\u0643 \u0628\u062f\u0644\u064a\u0644 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u064a\u0647\u062a\u0645 \u0623\u0643\u062b\u0631 \u0628\u0627\u0644\u062c\u0627\u0646\u0628 \u0627\u0644\u0628\u0635\u0631\u064a \u0644\u062a\u0645\u062b\u064a\u0644 \u0631\u0648\u062d \u0648\u0634\u062e\u0635\u064a\u0629 \u0627\u0644\u0645\u0646\u062a\u062c \u0628\u064a\u0646\u0645\u0627 \u062f\u0644\u064a\u0644 \u0623\u0633\u0644\u0648\u0628 \u0627\u0644\u0643\u062a\u0627\u0628\u0629 \u064a\u0647\u062a\u0645 \u0628\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0648\u0627\u0644\u0646\u0635\u0648\u0635.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0644\u0627 \u064a\u062a\u0648\u0641\u0631 \u062f\u0644\u064a\u0644 \u0627\u0644\u0647\u0648\u064a\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u064a \u0623\u063a\u0644\u0628 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u0646\u0638\u0631\u0627\u064b \u0644\u0623\u0646 \u0628\u0646\u0627\u0621\u0647 \u0635\u0639\u0628 \u062c\u062f\u0627\u064b\u060c \u0628\u064a\u0646\u0645\u0627 \u0623\u0628\u0633\u0637 \u0623\u0634\u0643\u0627\u0644 \u062f\u0644\u064a\u0644 \u0623\u0633\u0644\u0648\u0628 \u0627\u0644\u0643\u062a\u0627\u0628\u0629 \u0633\u064a\u0641\u064a \u0628\u0627\u0644\u063a\u0631\u0636 \u0648\u064a\u062d\u0642\u0642 \u0627\u0644\u0641\u0627\u0626\u062f\u0629 \u0645\u0646\u0647.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-size: 20px;\"><b>\u0623\u0642\u0633\u0627\u0645 \u062f\u0644\u064a\u0644 \u0623\u0633\u0644\u0648\u0628 \u0643\u062a\u0627\u0628\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649<\/b><\/span><\/h2>\n<p>\u062f\u0644\u064a\u0644 \u0623\u0633\u0644\u0648\u0628 \u0643\u062a\u0627\u0628\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u064a\u062a\u0643\u0648\u0646 \u0645\u0646 \u0639\u062f\u0629 \u0623\u0642\u0633\u0627\u0645 \u062a\u063a\u0637\u064a \u0645\u062e\u062a\u0644\u0641 \u062c\u0648\u0627\u0646\u0628 \u0627\u0644\u0643\u062a\u0627\u0628\u0629 \u0648\u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0644\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0631\u0642\u0645\u064a. \u0628\u0639\u0636 \u0627\u0644\u0623\u0642\u0633\u0627\u0645 \u0627\u0644\u0634\u0627\u0626\u0639\u0629 \u0647\u064a:<\/p>\n<p><span style=\"background-color: #ffffff;\"><b>1- \u0646\u0628\u0631\u0629 \u0627\u0644\u0635\u0648\u062a <\/b><b>(Tone of Voice): <\/b><\/span><span style=\"font-weight: 400;\">\u0647\u0644 \u064a\u062a\u0645 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0646\u0628\u0631\u0629 \u0645\u0631\u062d\u0629 \u0623\u0645 \u062c\u0627\u062f\u0629\u061f \u0623\u0633\u0644\u0648\u0628 \u0643\u062a\u0627\u0628\u0629 \u0645\u062e\u062a\u0635\u0631 \u0623\u0645 \u0623\u0633\u0644\u0648\u0628 \u062a\u0641\u0635\u064a\u0644\u064a\u061f \u064a\u0639\u062f \u0647\u0630\u0627 \u0627\u0644\u0642\u0633\u0645 \u0647\u0648 \u0623\u0647\u0645 \u0623\u0642\u0633\u0627\u0645 \u062f\u0644\u064a\u0644 \u0623\u0633\u0644\u0648\u0628 \u0627\u0644\u0643\u062a\u0627\u0628\u0629 \u062d\u064a\u062b \u064a\u0639\u0628\u0651\u0631 \u0639\u0646 \u0634\u062e\u0635\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0637\u0631\u064a\u0642\u062a\u0647\u0627 \u0641\u064a \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0645\u0639 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646.<\/span><\/p>\n<p><span style=\"background-color: #ffffff;\"><b>2- \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0648\u0627\u0644\u062c\u0645\u0644 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0629: <\/b><\/span><span style=\"font-weight: 400;\">\u064a\u0636\u0645 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0648\u0627\u0644\u062c\u064f\u0645\u0644 \u0645\u062b\u0644 \u0635\u064a\u063a\u0629 \u0627\u0644\u062a\u0631\u062d\u064a\u0628 \u0648\u0627\u0644\u0646\u062f\u0627\u0621 \u0648\u0627\u0644\u062a\u062d\u0630\u064a\u0631.<\/span><\/p>\n<p><span style=\"background-color: #ffffff;\"><b>3- \u0627\u0644\u062e\u0637\u0648\u0637: <\/b><\/span><span style=\"font-weight: 400;\">\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u062e\u0637 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0641\u064a \u0627\u0644\u0643\u062a\u0627\u0628\u0629 \u0648\u0627\u0644\u0623\u062d\u062c\u0627\u0645 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0641\u064a \u0627\u0644\u0639\u0646\u0627\u0648\u064a\u0646 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0648\u0627\u0644\u0641\u0631\u0639\u064a\u0629.<\/span><\/p>\n<p><span style=\"background-color: #ffffff;\"><b>4- \u0627\u0644\u0627\u062e\u062a\u0635\u0627\u0631\u0627\u062a \u0648\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u0631\u0642\u064a\u0645: <\/b><\/span><span style=\"font-weight: 400;\">\u0645\u0627\u0630\u0627 \u0639\u0646 \u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062a\u0646\u0648\u064a\u0646\u061f \u0648\u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0647\u0644 \u064a\u062a\u0645 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u0639\u0631\u0628\u064a\u0629 \u0623\u0645 \u0627\u0644\u0647\u0646\u062f\u064a\u0629 \u0623\u0641\u0636\u0644\u061f \u0643\u0630\u0644\u0643 \u0645\u0648\u0627\u0636\u0639 \u0627\u0644\u0634\u062f\u0651\u0629 \u0648\u0627\u0644\u0633\u0643\u0648\u0646 \u0648\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u0639\u062c\u0651\u0628 \u0648\u0627\u0644\u0627\u0633\u062a\u0641\u0647\u0627\u0645.<\/span><\/p>\n<p><span style=\"background-color: #ffffff;\"><b>5- \u062f\u0648\u0631\u0629 \u0627\u0644\u0643\u062a\u0627\u0628\u0629: <\/b><\/span><span style=\"font-weight: 400;\">\u0648\u0627\u0644\u0645\u0642\u0635\u0648\u062f \u0628\u0647\u0627 \u0634\u0631\u062d \u0645\u0633\u0627\u0631 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u0627\u0644\u0646\u0635\u0648\u0635 \u0645\u0646\u0630 \u0628\u062f\u0627\u064a\u0629 \u0627\u062e\u062a\u064a\u0627\u0631\u0647\u0627 \u0645\u0631\u0648\u0631\u0627\u064b \u0628\u0645\u0631\u0627\u062d\u0644 \u0627\u0644\u0643\u062a\u0627\u0628\u0629 \u0648\u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0629 \u062b\u0645 \u0627\u0644\u0648\u0635\u0648\u0644 \u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0639\u062a\u0645\u0627\u062f \u0627\u0644\u0635\u064a\u063a\u0629 \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u0629.<\/span><\/p>\n<p><span style=\"background-color: #ffffff;\"><b>6- \u0642\u0627\u0645\u0648\u0633 \u0627\u0644\u0643\u062a\u0627\u0628\u0629: <\/b><\/span><span style=\"font-weight: 400;\">\u0648\u064a\u0642\u0635\u062f \u0628\u0647 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0634\u0627\u0626\u0639\u0629 \u0648\u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u0641\u064a \u0627\u0644\u0645\u0646\u062a\u062c\/\u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0644\u0636\u0645\u0627\u0646 \u0648\u062d\u062f\u0629 \u0627\u0644\u0644\u063a\u0629 \u0648\u0639\u062f\u0645 \u062a\u0634\u062a\u064a\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0628\u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0645\u0631\u0627\u062f\u0641\u0627\u062a.<\/span><\/p>\n<h2><span style=\"font-size: 16px;\"><b>\u0623\u0645\u062b\u0644\u0629 \u0639\u0644\u0649 \u062f\u0644\u064a\u0644 \u0623\u0633\u0644\u0648\u0628 \u0643\u062a\u0627\u0628\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0645\u0644\u0627\u0642\u0629<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0647\u0630\u0647 \u0628\u0639\u0636 \u0627\u0644\u0623\u0645\u062b\u0644\u0629 \u0639\u0644\u0649 \u062f\u0644\u064a\u0644 \u0623\u0633\u0644\u0648\u0628 \u0643\u062a\u0627\u0628\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0627\u0644\u0645\u064a\u0629 \u0636\u062e\u0645\u0629 \u064a\u0645\u0643\u0646\u0643 \u062a\u0635\u0641\u062d\u0647\u0627 \u0648\u0627\u0644\u062a\u0639\u0644\u0651\u0645 \u0645\u0646\u0647\u0627 \u0641\u064a \u0628\u0646\u0627\u0621 \u062f\u0644\u064a\u0644 \u0627\u0644\u0643\u062a\u0627\u0628\u0629 \u0627\u0644\u062e\u0627\u0635 \u0628\u0645\u0634\u0631\u0648\u0639\u0643 \u0623\u0648 \u0634\u0631\u0643\u062a\u0643:<\/span><\/p>\n<figure id=\"attachment_12002\" aria-describedby=\"caption-attachment-12002\" style=\"width: 512px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-12002 size-full\" src=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2021\/05\/\u062f\u0644\u064a\u0644-\u0623\u0633\u0644\u0648\u0628-\u0643\u062a\u0627\u0628\u0629-\u0627\u0644\u0645\u062d\u062a\u0648\u0649-\u0648\u0623\u0647\u0645\u064a\u062a\u0647-\u0641\u064a-\u0627\u0644\u0643\u062a\u0627\u0628\u0629-\u0644\u062a\u062c\u0631\u0628\u0629-\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u06452.png\" alt=\"\u062f\u0644\u064a\u0644 \u0623\u0633\u0644\u0648\u0628 \u0643\u062a\u0627\u0628\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u0623\u0647\u0645\u064a\u062a\u0647 \u0641\u064a \u0627\u0644\u0643\u062a\u0627\u0628\u0629 \u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\" width=\"512\" height=\"396\" srcset=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2021\/05\/\u062f\u0644\u064a\u0644-\u0623\u0633\u0644\u0648\u0628-\u0643\u062a\u0627\u0628\u0629-\u0627\u0644\u0645\u062d\u062a\u0648\u0649-\u0648\u0623\u0647\u0645\u064a\u062a\u0647-\u0641\u064a-\u0627\u0644\u0643\u062a\u0627\u0628\u0629-\u0644\u062a\u062c\u0631\u0628\u0629-\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u06452.png 512w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2021\/05\/\u062f\u0644\u064a\u0644-\u0623\u0633\u0644\u0648\u0628-\u0643\u062a\u0627\u0628\u0629-\u0627\u0644\u0645\u062d\u062a\u0648\u0649-\u0648\u0623\u0647\u0645\u064a\u062a\u0647-\u0641\u064a-\u0627\u0644\u0643\u062a\u0627\u0628\u0629-\u0644\u062a\u062c\u0631\u0628\u0629-\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u06452-300x232.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><figcaption id=\"caption-attachment-12002\" class=\"wp-caption-text\"><span style=\"color: #808080;\"><em>\u062f\u0644\u064a\u0644 \u0623\u0633\u0644\u0648\u0628 \u0643\u062a\u0627\u0628\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0644\u0634\u0631\u0643\u0629 MailChimp<\/em><\/span><\/figcaption><\/figure>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/styleguide.mailchimp.com\/\" target=\"_blank\" rel=\"noopener\">MailChimp<\/a>: \u062e\u062f\u0645\u0629 \u0642\u0648\u0627\u0626\u0645 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0648\u0645\u0639\u0631\u0648\u0641\u0629 \u0628\u062e\u0641\u0629 \u0627\u0644\u0638\u0644 \u0648\u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0627\u0644\u0637\u0631\u064a\u0641\u0629 \u0641\u064a \u0643\u0644 \u0623\u0634\u0643\u0627\u0644 \u0627\u0644\u0645\u062d\u062a\u0648\u0649.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/developers.google.com\/style\" target=\"_blank\" rel=\"noopener\">Google<\/a>: \u062f\u0644\u064a\u0644 \u0645\u0641\u0635\u0644 \u0628\u0643\u0644 \u0645\u0627 \u064a\u062e\u0635 \u0627\u0644\u0643\u062a\u0627\u0628\u0629. \u0623\u0632\u0645\u0646\u0629 \u0627\u0644\u0623\u0641\u0639\u0627\u0644 \u0648\u0627\u0644\u0631\u0648\u0627\u0628\u0637 \u0648\u0627\u0644\u062a\u0631\u0642\u064a\u0645 \u0648\u0627\u0644\u0635\u0648\u0631 \u0648\u063a\u064a\u0631\u0647\u0627.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/help.apple.com\/applestyleguide\/?fbclid=IwAR0OlHl0mvq0Omz6rpKRVMoQ5675F8QkTqaR7MgqyofeRFUeX_Gnec9s2aU\" target=\"_blank\" rel=\"noopener\">Apple<\/a>: \u0644\u062f\u0649 \u0627\u0644\u0634\u0631\u0643\u0629 \u062f\u0644\u064a\u0644 \u0636\u062e\u0645 \u0644\u0623\u062f\u0642 \u062a\u0641\u0627\u0635\u064a\u0644 \u0627\u0644\u0643\u062a\u0627\u0628\u0629 \u0641\u064a \u0645\u0646\u062a\u062c\u0627\u062a\u0647\u0627 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629.<\/span><\/li>\n<li>\u0627\u0644\u0623\u0648\u0644 \u0639\u0631\u0628\u064a\u0627\u064b<a href=\"https:\/\/csg.uxwritingar.com\/\" target=\"_blank\" rel=\"noopener\"> \u062f\u0644\u064a\u0644 \u0645\u0646\u0635\u0629 UX Writing \u0628\u0627\u0644\u0639\u0631\u0628\u064a\u0629<\/a>: \u0647\u0630\u0627 \u0627\u0644\u062f\u0644\u064a\u0644 (\u0645\u0641\u062a\u0648\u062d \u0627\u0644\u0645\u0635\u062f\u0631) \u0645\u0633\u0627\u0647\u0645\u0629 \u0644\u0625\u062b\u0631\u0627\u0621 \u0645\u062c\u0627\u0644 \u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (UX Writing) \u0648\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 (Content Design) \u0628\u0627\u0644\u0644\u063a\u0629 \u0627\u0644\u0639\u0631\u0628\u064a\u0629.<\/li>\n<\/ul>\n<h2><b>\u0646\u0635\u0627\u0626\u062d \u0647\u0627\u0645\u0629 \u0644\u0628\u0646\u0627\u0621 \u062f\u0644\u064a\u0644 \u0623\u0633\u0644\u0648\u0628 \u0643\u062a\u0627\u0628\u0629 \u0645\u062d\u062a\u0648\u0649 \u062c\u064a\u062f<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0625\u0630\u0627 \u0623\u0631\u062f\u062a\u064e \u0628\u0646\u0627\u0621 \u062f\u0644\u064a\u0644 \u0623\u0633\u0644\u0648\u0628 \u0643\u062a\u0627\u0628\u0629 \u0645\u062d\u062a\u0648\u0649 \u0644\u0645\u0634\u0631\u0648\u0639 \u062a\u0639\u0645\u0644 \u0639\u0644\u064a\u0647 \u0623\u0648 \u0645\u0646\u062a\u062c \u0645\u0627 \u0641\u0636\u0639 \u0641\u064a \u0627\u0639\u062a\u0628\u0627\u0631\u0643 \u0627\u0644\u0646\u0635\u0627\u0626\u062d \u0627\u0644\u062a\u0627\u0644\u064a\u0629:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0627\u0628\u062a\u0639\u062f \u0639\u0646 \u0627\u0644\u062a\u0639\u0642\u064a\u062f \u0648\u062d\u0627\u0648\u0644 \u0648\u0636\u0639 \u062e\u0637\u0648\u0637 \u0631\u0626\u064a\u0633\u064a\u0629 \u0641\u064a \u062f\u0644\u064a\u0644 \u0643\u062a\u0627\u0628\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0644\u064a\u0635\u0628\u062d \u0642\u0627\u0628\u0644\u0627\u064b \u0644\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0627\u0628\u062f\u0623 \u0648\u0644\u0648 \u0628\u0628\u0636\u0639\u0629 \u0646\u0642\u0627\u0637 \u0628\u0633\u064a\u0637\u0629 \u0648\u0625\u0631\u0634\u0627\u062f\u0627\u062a \u0641\u064a \u0627\u0644\u0643\u062a\u0627\u0628\u0629 \u0644\u062a\u0633\u0647\u064a\u0644 \u0645\u0647\u0627\u0645\u0643 \u0627\u0644\u064a\u0648\u0645\u064a\u0629 \u0643\u0643\u0627\u062a\u0628.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0627\u062c\u062a\u0645\u0639 \u0645\u0639 \u0641\u0650\u0631\u0642 \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u0623\u062e\u0631\u0649 \u0648\u0634\u0627\u0631\u0643\u0647\u0645 \u0641\u064a \u0628\u0646\u0627\u0621 \u062f\u0644\u064a\u0644 \u0627\u0644\u0643\u062a\u0627\u0628\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0627\u0633\u062a\u0639\u0646 \u0628\u062f\u0644\u064a\u0644 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0644\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0634\u062e\u0635\u064a\u0629 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0641\u064a \u0627\u0644\u0643\u062a\u0627\u0628\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u062a\u0630\u0643\u0651\u0631 \u0623\u0646 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0627\u0644\u0634\u0627\u0626\u0639\u0629 \u0647\u064a \u0633\u0631 \u0646\u062c\u0627\u062d \u0623\u064a \u0645\u062d\u062a\u0648\u0649.<\/span><\/li>\n<\/ul>\n<p><span style=\"background-color: #ffffff; color: #333333;\"><span style=\"color: #ffffff;\"><b><span style=\"color: #333333;\">\u0627\u0633\u062a\u0644\u0647\u0645\u0646\u0627 \u0645\u0642\u0627\u0644\u0646\u0627<\/span> <\/b><\/span><span style=\"font-weight: 400;\">\u0645\u0646 <a style=\"background-color: #ffffff; color: #333333;\" href=\"https:\/\/uxwritingar.com\/staging\/event-directory\" target=\"_blank\" rel=\"noopener\">\u062c\u0644\u0633\u0627\u062a \u0627\u0644\u0645\u0646\u0635\u0651\u0629<\/a> \u0628\u0639\u0646\u0648\u0627\u0646 &#8220;\u062f\u0644\u064a\u0644 \u0643\u062a\u0627\u0628\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u0623\u0647\u0645\u064a\u062a\u0647 \u0641\u064a \u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 Writing Style Guide for UX&#8221;.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0627\u0633\u062a\u0636\u0641\u0646\u0627 \u0641\u064a\u0647\u0627 <strong>\u0623. \u0623\u062d\u0645\u062f \u0631\u0636\u0627<\/strong> \u0643\u0627\u062a\u0628 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0641\u064a \u0634\u0631\u0643\u0629 \u0633\u0648\u064a\u0641\u0644 Swvl \u0648\u062d\u0627\u0648\u0631\u0647 <strong>\u0623. \u0645\u062d\u0645\u0648\u062f \u0639\u0628\u062f\u0631\u0628\u0647<\/strong> \u0645\u0624\u0633\u0633 \u0645\u0646\u0635\u0651\u0629 \u062a\u0639\u0644\u0651\u0645 \u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0628\u0627\u0644\u0639\u0631\u0628\u064a\u0629.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u064a\u0645\u0643\u0646\u0643 <strong>\u0645\u0634\u0627\u0647\u062f\u0629 \u0627\u0644\u062c\u0644\u0633\u0629 \u0639\u0644\u0649 <a href=\"https:\/\/www.youtube.com\/channel\/UCC5Zotku6ESMRsCBiC9UeYA\" target=\"_blank\" rel=\"noopener\">\u0642\u0646\u0627\u062a\u0646\u0627 \u0639\u0644\u0649 \u064a\u0648\u062a\u064a\u0648\u0628<\/a><\/strong><\/span><\/p>\n<p><iframe title=\"\u062f\u0644\u064a\u0644 \u0643\u062a\u0627\u0628\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u0623\u0647\u0645\u064a\u062a\u0647 \u0641\u064a \u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 UX\" width=\"1290\" height=\"968\" src=\"https:\/\/www.youtube.com\/embed\/HNE4wZg28Ec?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">\u0648\u062a\u062d\u0645\u064a\u0644 \u0627\u0644\u0645\u0627\u062f\u0629 \u0627\u0644\u0639\u0644\u0645\u064a\u0629 \u0645\u0646 \u0642\u0633\u0645 <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/uxwritingar.com\/staging\/free-resources\" target=\"_blank\" rel=\"noopener\"><span style=\"background-color: #ffff00;\"><strong>\u0645\u0648\u0627\u0631\u062f \u0645\u062c\u0627\u0646\u064a\u0629<\/strong><\/span><\/a><\/span>.<\/span><\/p>\n<p><strong>\u0643\u0645\u0627 \u064a\u0645\u0643\u0646\u0643 \u0627\u0644\u0627\u0637\u0651\u0644\u0627\u0639 \u0639\u0644\u0649 \u062f\u0644\u064a\u0644 \u0623\u0633\u0644\u0648\u0628 \u0643\u062a\u0627\u0628\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0628\u0627\u0644\u0644\u063a\u0629 \u0627\u0644\u0639\u0631\u0628\u064a\u0629 \u0627\u0644\u0630\u064a \u0623\u0637\u0644\u0642\u0646\u0627\u0647 \u0645\u0624\u062e\u0631\u064b\u0627 \u0645\u0646 \u0627\u0644\u0631\u0627\u0628\u0637 \u0627\u0644\u062a\u0627\u0644\u064a<\/strong><\/p>\n<p><strong><a href=\"https:\/\/csg.uxwritingar.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/csg.uxwritingar.com\/<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u064a\u0648\u0627\u062c\u0647 \u0643\u0627\u062a\u0628 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (UX Writer) \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u0634\u0627\u0643\u0644 \u0641\u064a\u0645\u0627 \u064a\u062a\u0639\u0644\u0642 \u0628\u0623\u0633\u0644\u0648\u0628 \u0627\u0644\u0643\u062a\u0627\u0628\u0629 \u0627\u0644\u0645\u064f\u062a\u0628\u0639 \u0641\u064a \u0627\u0644\u0634\u0631\u0643\u0629 \u0648\u0647\u0644 \u0645\u0646 \u0627\u0644\u0623\u0641\u0636\u0644 \u0627\u0633\u062a\u0639\u0645\u0627\u0644 \u0627\u0644\u0635\u064a\u063a\u0629 \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629 \u0641\u064a \u0627\u0644\u0643\u062a\u0627\u0628\u0629 \u0623\u0645 \u0627\u0644\u0645\u0628\u0646\u064a \u0644\u0644\u0645\u062c\u0647\u0648\u0644\u060c \u0644\u0630\u0644\u0643 \u0638\u0647\u0631\u062a \u0644\u0646\u0627 \u0623\u0647\u0645\u064a\u0629 \u0628\u0646\u0627\u0621 \u062f\u0644\u064a\u0644 \u0623\u0633\u0644\u0648\u0628 \u0634\u0627\u0645\u0644 \u0644\u0643\u062a\u0627\u0628\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u064a\u0643\u0648\u0646 \u0645\u0631\u062c\u0639\u0627\u064b \u0623\u0633\u0627\u0633\u064a\u0627\u064b \u0644\u0643\u0644 \u0641\u0631\u064a\u0642 \u0627\u0644\u0639\u0645\u0644 \u0623\u062b\u0646\u0627\u0621 \u0627\u0644\u0643\u062a\u0627\u0628\u0629. \u0645\u0627 \u0647\u0648 \u062f\u0644\u064a\u0644 \u0623\u0633\u0644\u0648\u0628 \u0643\u062a\u0627\u0628\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 (Content Style Guide) \u0647\u0648 [&hellip;]<\/p>\n","protected":false},"author":390,"featured_media":28523,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_gspb_post_css":"","content-type":"","footnotes":""},"categories":[164],"tags":[225,226,190,230],"class_list":["post-11992","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ux-writing","tag-content-style-guide","tag-226","tag-190","tag-230"],"acf":[],"_links":{"self":[{"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/posts\/11992","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/users\/390"}],"replies":[{"embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/comments?post=11992"}],"version-history":[{"count":0,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/posts\/11992\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/media\/28523"}],"wp:attachment":[{"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/media?parent=11992"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/categories?post=11992"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/tags?post=11992"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}