{"id":11945,"date":"2021-04-14T17:40:08","date_gmt":"2021-04-14T14:40:08","guid":{"rendered":"https:\/\/uxwritingar.com\/staging\/?p=11945"},"modified":"2026-06-21T17:51:55","modified_gmt":"2026-06-21T14:51:55","slug":"%d8%a8%d9%86%d9%83-%d8%b9%d8%a7%d9%84%d9%85%d9%8a-%d9%8a%d8%ae%d8%b3%d8%b1-500-%d9%85%d9%84%d9%8a%d9%88%d9%86-%d8%af%d9%88%d9%84%d8%a7%d8%b1-%d9%88%d8%a7%d9%84%d8%b3%d8%a8%d8%a8%d8%9f-%d8%a5%d9%87","status":"publish","type":"post","link":"https:\/\/uxwritingar.com\/staging\/case-study\/11945\/","title":{"rendered":"\u0628\u0646\u0643 \u0639\u0627\u0644\u0645\u064a \u064a\u062e\u0633\u0631 500 \u0645\u0644\u064a\u0648\u0646 \u062f\u0648\u0644\u0627\u0631 \u0648\u0627\u0644\u0633\u0628\u0628\u061f \u0625\u0647\u0645\u0627\u0644 \u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u0623\u0635\u0628\u062d \u0645\u0646 \u0627\u0644\u0645\u0639\u0631\u0648\u0641 \u0645\u062f\u0649 \u0623\u0647\u0645\u064a\u0629 \u0645\u062c\u0627\u0644 <a href=\"https:\/\/uxwritingar.com\/staging\/ux-writing\/12589\" target=\"_blank\" rel=\"noopener\">\u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (UX Writing)<\/a> \u0641\u064a \u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639 \u0627\u0644\u0631\u0642\u0645\u064a\u0629\u060c \u0625\u0644\u0627 \u0623\u0646 \u0647\u0646\u0627\u0643 \u0641\u0626\u0629 \u0645\u0627 \u0632\u0627\u0644\u062a \u062a\u0639\u062a\u0642\u062f \u063a\u064a\u0631 \u0630\u0644\u0643 \u0648\u062a\u0642\u0644\u0644 \u0645\u0646 \u0623\u0647\u0645\u064a\u062a\u0647\u0627 \u0648\u0623\u0646\u0647\u0627 \u0644\u0627 \u062a\u0631\u062a\u0642\u064a \u0644\u062f\u0631\u062c\u0629 \u0627\u0644\u062a\u062e\u0635\u0635 \u0627\u0644\u0645\u0633\u062a\u0642\u0651\u0644 \u0628\u0630\u0627\u062a\u0647 \u0628\u0644 \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0642\u0648\u0645 \u0628\u0647\u0627 \u0643\u0627\u062a\u0628 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 (Copywriter). \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u062a\u0642\u0631\u064a\u0631 \u0648\u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u062d\u0627\u0644\u0629 \u0646\u0634\u0627\u0631\u0643 \u0645\u0639\u0643\u0645 \u0645\u062b\u0627\u0644 \u062d\u0642\u064a\u0642\u064a \u0639\u0646 \u0645\u0627\u0630\u0627 \u0633\u064a\u062d\u062f\u062b \u0639\u0646\u062f \u0625\u0647\u0645\u0627\u0644 \u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0641\u064a \u0645\u0634\u0631\u0648\u0639\u0643 \u0627\u0644\u0631\u0642\u0645\u064a.<\/span><\/p>\n<p><!--more--><\/p>\n<h2><b>\u0628\u062f\u0627\u064a\u0629 \u0627\u0644\u0642\u0635\u0629<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u062a\u0628\u062f\u0623 \u0642\u0635\u062a\u0646\u0627 \u0641\u064a 11 \u0623\u063a\u0633\u0637\u0633 2020 \u062d\u064a\u062b \u0643\u0627\u0646 <a href=\"https:\/\/www.citi.com\/\" target=\"_blank\" rel=\"noopener\">(Citibank)<\/a>\u060c \u0627\u0644\u0630\u064a \u064a\u0639\u0645\u0644 \u0648\u0643\u064a\u0644 \u0644\u0634\u0631\u0643\u0629 (Revlon) \u0627\u0644\u062a\u064a \u062a\u062f\u064a\u0646 \u0628\u0645\u0626\u0627\u062a \u0627\u0644\u0645\u0644\u0627\u064a\u064a\u0646 \u0645\u0646 \u0627\u0644\u062f\u0648\u0644\u0627\u0631\u0627\u062a \u0644\u0645\u062e\u062a\u0644\u0641 \u0627\u0644\u0645\u0642\u0631\u0636\u064a\u0646\u060c \u064a\u0639\u062a\u0632\u0645 \u0625\u0631\u0633\u0627\u0644 \u0645\u062f\u0641\u0648\u0639\u0627\u062a \u0627\u0644\u0641\u0627\u0626\u062f\u0629 \u0628\u0642\u064a\u0645\u0629 7.8 \u0645\u0644\u064a\u0648\u0646 \u062f\u0648\u0644\u0627\u0631 \u0625\u0644\u0649 \u0645\u0642\u0631\u0636\u064a \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0625\u0644\u0627 \u0623\u0646 \u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 (UI) \u0627\u0644\u0645\u064f\u0631\u0628\u0643\u0629 \u0644\u0628\u0631\u0646\u0627\u0645\u062c (Flexcube) \u062f\u0641\u0639\u062a \u0627\u0644\u0628\u0646\u0643 \u0639\u0646 \u0637\u0631\u064a\u0642 \u0627\u0644\u062e\u0637\u0623 \u0625\u0644\u0649 \u0625\u0631\u0633\u0627\u0644 \u0645\u062f\u0641\u0648\u0639\u0627\u062a \u0627\u0644\u0642\u0631\u0636 \u0628\u0627\u0644\u0643\u0627\u0645\u0644 \u0648\u0627\u0644\u0630\u064a \u0644\u0645 \u064a\u0643\u0646 \u0645\u0639\u0638\u0645\u0647 \u0645\u0633\u062a\u062d\u0642\u0627\u064b \u0644\u0644\u0633\u062f\u0627\u062f \u062d\u062a\u0649 \u0639\u0627\u0645 2023<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0645\u0647\u0645\u0629 \u0625\u062f\u062e\u0627\u0644 \u0628\u064a\u0627\u0646\u0627\u062a \u0647\u0630\u0647 \u0627\u0644\u0635\u0641\u0642\u0629 \u0643\u0627\u0646 \u0627\u0644\u0645\u0633\u0624\u0648\u0644 \u0639\u0646\u0647\u0627 \u0645\u0648\u0638\u0641 \u0645\u0646 \u0627\u0644\u0647\u0646\u062f \u0648\u0643\u0627\u0646 \u0639\u0644\u064a\u0647 \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0634\u0627\u0634\u0629 \u062a\u0628\u062f\u0648 \u0645\u062b\u0644 \u0647\u0630\u0647:<\/span><\/p>\n<figure id=\"attachment_11946\" aria-describedby=\"caption-attachment-11946\" style=\"width: 628px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-11946 size-full\" src=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2021\/04\/\u0628\u0646\u0643-\u0639\u0627\u0644\u0645\u064a-\u064a\u062a\u0639\u0631\u0636-\u0644\u062e\u0633\u0627\u0631\u0629-500-\u0645\u0644\u064a\u0648\u0646-\u062f\u0648\u0644\u0627\u0631-\u0648\u0627\u0644\u0633\u0628\u0628\u061f-\u0625\u0647\u0645\u0627\u0644-\u0627\u0644\u0643\u062a\u0627\u0628\u0629-\u0644\u062a\u062c\u0631\u0628\u0629-\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645.png\" alt=\"\u0628\u0646\u0643 \u0639\u0627\u0644\u0645\u064a \u064a\u062a\u0639\u0631\u0636 \u0644\u062e\u0633\u0627\u0631\u0629 500 \u0645\u0644\u064a\u0648\u0646 \u062f\u0648\u0644\u0627\u0631 \u0648\u0627\u0644\u0633\u0628\u0628\u061f \u0625\u0647\u0645\u0627\u0644 \u0627\u0644\u0643\u062a\u0627\u0628\u0629 \u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\" width=\"628\" height=\"411\" srcset=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2021\/04\/\u0628\u0646\u0643-\u0639\u0627\u0644\u0645\u064a-\u064a\u062a\u0639\u0631\u0636-\u0644\u062e\u0633\u0627\u0631\u0629-500-\u0645\u0644\u064a\u0648\u0646-\u062f\u0648\u0644\u0627\u0631-\u0648\u0627\u0644\u0633\u0628\u0628\u061f-\u0625\u0647\u0645\u0627\u0644-\u0627\u0644\u0643\u062a\u0627\u0628\u0629-\u0644\u062a\u062c\u0631\u0628\u0629-\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645.png 628w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2021\/04\/\u0628\u0646\u0643-\u0639\u0627\u0644\u0645\u064a-\u064a\u062a\u0639\u0631\u0636-\u0644\u062e\u0633\u0627\u0631\u0629-500-\u0645\u0644\u064a\u0648\u0646-\u062f\u0648\u0644\u0627\u0631-\u0648\u0627\u0644\u0633\u0628\u0628\u061f-\u0625\u0647\u0645\u0627\u0644-\u0627\u0644\u0643\u062a\u0627\u0628\u0629-\u0644\u062a\u062c\u0631\u0628\u0629-\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645-300x196.png 300w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2021\/04\/\u0628\u0646\u0643-\u0639\u0627\u0644\u0645\u064a-\u064a\u062a\u0639\u0631\u0636-\u0644\u062e\u0633\u0627\u0631\u0629-500-\u0645\u0644\u064a\u0648\u0646-\u062f\u0648\u0644\u0627\u0631-\u0648\u0627\u0644\u0633\u0628\u0628\u061f-\u0625\u0647\u0645\u0627\u0644-\u0627\u0644\u0643\u062a\u0627\u0628\u0629-\u0644\u062a\u062c\u0631\u0628\u0629-\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645-600x393.png 600w\" sizes=\"(max-width: 628px) 100vw, 628px\" \/><figcaption id=\"caption-attachment-11946\" class=\"wp-caption-text\"><em>\u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 (UI) \u0627\u0644\u0645\u064f\u0631\u0628\u0643\u0629 \u0644\u0628\u0631\u0646\u0627\u0645\u062c (Flexcube)<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">\u0627\u0639\u062a\u0642\u062f\u064e \u0627\u0644\u0645\u0648\u0638\u0641 \u0623\u0646 \u0648\u0636\u0639 \u0639\u0644\u0627\u0645\u0629 \u0639\u0644\u0649 \u0645\u0631\u0628\u0639 \u0627\u0644\u0627\u062e\u062a\u064a\u0627\u0631 &#8220;Principal&#8221; \u0633\u064a\u0636\u0645\u0646 \u0628\u0642\u0627\u0621 \u0627\u0644\u062f\u0641\u0639\u0629 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0641\u064a \u0627\u0644\u0628\u0646\u0643. \u0644\u0643\u0646 \u0644\u0633\u0648\u0621 \u062d\u0638\u0647 \u0643\u0627\u0646 \u0627\u0639\u062a\u0642\u0627\u062f\u0647 \u062e\u0627\u0637\u0626\u060c \u0641\u0642\u062f \u0643\u0627\u0646 \u064a\u062a\u0648\u062c\u0651\u0628 \u0639\u0644\u064a\u0647 \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u062d\u0642\u0644\u064a\u0646 &#8220;Front&#8221; \u0648 &#8220;Fund&#8221; \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0627\u0644\u062d\u0642\u0644 \u0627\u0644\u062b\u0627\u0644\u062b &#8220;Principal&#8221; \u0644\u0645\u0646\u0639 \u0639\u0645\u0644\u064a\u0629 \u062f\u0641\u0639 \u0627\u0644\u0645\u0628\u0644\u063a \u0627\u0644\u0623\u0635\u0644\u064a \u0644\u0643\u0646\u0647 \u0644\u0645 \u064a\u0641\u0639\u0644 \u0630\u0644\u0643 \u0628\u0627\u0644\u0637\u0628\u0639.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0645\u0639 \u0648\u062c\u0648\u062f \u0635\u0641\u0642\u0629 \u0628\u0647\u0630\u0627 \u0627\u0644\u062d\u062c\u0645.. \u0641\u0625\u0646 \u0625\u062c\u0631\u0627\u0621\u0627\u062a (CitiBank) \u062a\u062a\u0637\u0644\u0628 \u062a\u0648\u0642\u064a\u0639 \u062b\u0644\u0627\u062b\u0629 \u0645\u0648\u0638\u0641\u064a\u0646 \u0648\u0647\u0645 -\u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u062d\u0627\u0644\u0629- \u0627\u0644\u0645\u0648\u0638\u0641\u060c \u0648\u0632\u0645\u064a\u0644\u0647 \u0641\u064a \u0627\u0644\u0647\u0646\u062f\u060c \u0648\u0627\u0644\u062b\u0627\u0644\u062b \u0645\u0633\u0624\u0648\u0644 \u0643\u0628\u064a\u0631 \u0641\u064a (Citibank). \u0627\u0644\u062b\u0644\u0627\u062b\u0629 \u062c\u0645\u064a\u0639\u0647\u0645 \u0627\u0639\u062a\u0642\u062f\u0648\u0627 \u0646\u0641\u0633 \u0627\u0644\u0627\u0639\u062a\u0642\u0627\u062f \u0623\u0646 \u062a\u0639\u064a\u064a\u0646 \u0648\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u062d\u0642\u0644 &#8220;Principal&#8221; \u0641\u0642\u0637 \u0633\u064a\u0636\u0645\u0646 \u0628\u0642\u0627\u0621 \u0627\u0644\u062f\u0641\u0639\u0629 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0641\u064a \u0627\u0644\u0628\u0646\u0643.<\/span><\/p>\n<h2><b>\u0639\u0646\u062f\u0645\u0627 \u0639\u0644\u0645\u0648\u0627 \u0628\u0627\u0644\u0643\u0627\u0631\u062b\u0629<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u0635\u0628\u0627\u062d \u0627\u0644\u064a\u0648\u0645 \u0627\u0644\u062a\u0627\u0644\u064a \u0628\u064a\u0646\u0645\u0627 \u0643\u0627\u0646 \u0627\u0644\u0645\u0648\u0638\u0641 \u064a\u0642\u0648\u0645 \u0628\u0625\u062c\u0631\u0627\u0621 \u0645\u0631\u0627\u062c\u0639\u0629 \u0631\u0648\u062a\u064a\u0646\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u0639\u0627\u0645\u0644\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0627\u0643\u062a\u0634\u0641 \u0627\u0644\u0643\u0627\u0631\u062b\u0629 \u0627\u0644\u0643\u0628\u0631\u0649. (CitiBank) \u0642\u062f \u0623\u0631\u0633\u0644 \u0628\u0627\u0644\u062e\u0637\u0623 \u0645\u062f\u0641\u0648\u0639\u0627\u062a \u0628\u0642\u064a\u0645\u0629 500 \u0645\u0644\u064a\u0648\u0646 \u062f\u0648\u0644\u0627\u0631 \u0628\u062f\u0644\u0627\u064b \u0645\u0646 7.8 \u0645\u0644\u064a\u0648\u0646 \u062f\u0648\u0644\u0627\u0631 \u0627\u0644\u0645\u0637\u0644\u0648\u0628 \u0625\u0631\u0633\u0627\u0644\u0647\u0627.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0639\u0644\u0649 \u0627\u0644\u0641\u0648\u0631 \u062d\u0627\u0648\u0644 \u0627\u0644\u0645\u0633\u0624\u0648\u0644\u0648\u0646 \u0641\u064a (CitiBank) \u062a\u062f\u0627\u0631\u0643 \u0647\u0630\u0627 \u0627\u0644\u062e\u0637\u0623 \u0627\u0644\u0641\u0627\u062f\u062d \u0648\u0627\u0633\u062a\u0639\u0627\u062f\u0629 \u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0627\u062a.. \u0641\u0642\u0627\u0645\u0648\u0627 \u0628\u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0645\u0639 \u0643\u0644 \u0627\u0644\u0645\u0642\u0631\u0636\u064a\u0646 \u0648\u0625\u0628\u0644\u0627\u063a\u0647\u0645 \u0623\u0646 \u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0627\u062a \u0648\u0635\u0644\u062a \u0644\u0647\u0645 \u0639\u0646 \u0637\u0631\u064a\u0642 \u0627\u0644\u062e\u0637\u0623 \u0648\u062a\u0637\u0644\u0628 \u0645\u0646\u0647\u0645 \u0625\u0639\u0627\u062f\u062a\u0647\u0627. \u0628\u0639\u0636 \u0627\u0644\u0645\u0642\u0631\u0636\u064a\u0646 \u062a\u062c\u0627\u0648\u0628 \u0645\u0639\u0647\u0645 \u0648\u0642\u0627\u0645 \u0628\u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0627\u062a.. \u0644\u0643\u0646 \u0627\u0644\u0628\u0639\u0636 \u0627\u0644\u0622\u062e\u0631 \u0631\u0641\u0636 \u0648\u0623\u0635\u0631\u0651 \u0639\u0644\u0649 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0627\u062a \u0648\u0627\u0644\u062a\u064a \u0643\u0627\u0646\u062a \u062a\u064f\u0642\u062f\u0651\u0631 \u0628\u062d\u0648\u0627\u0644\u064a 500 \u0645\u0644\u064a\u0648\u0646 \u062f\u0648\u0644\u0627\u0631.<\/span><\/p>\n<h2><b>\u062e\u0633\u0627\u0626\u0631 \u0641\u0627\u062f\u062d\u0629 \u0628\u0633\u0628\u0628 \u0625\u0647\u0645\u0627\u0644 \u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (UX Writing)<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u0642\u0627\u0645 (CitiBank) \u0628\u0631\u0641\u0639 \u062f\u0639\u0648\u0649 \u0642\u0636\u0627\u0626\u064a\u0629 \u0645\u062f\u0627\u0641\u0639\u0627\u064b \u0639\u0646 \u062d\u0642\u0647 \u0641\u064a \u0627\u0633\u062a\u0631\u062f\u0627\u062f \u0627\u0644\u0623\u0645\u0648\u0627\u0644 \u062d\u064a\u062b \u062a\u0645 \u0625\u0631\u0633\u0627\u0644\u0647\u0627 \u0639\u0646 \u0637\u0631\u064a\u0642 \u0627\u0644\u062e\u0637\u0623. \u0648\u0639\u0627\u062f\u0629 \u0633\u064a\u0643\u0648\u0646 \u0627\u0644\u0642\u0627\u0646\u0648\u0646 \u0644\u0635\u0627\u0644\u062d (CitiBank) \u062d\u064a\u062b \u064a\u062a\u064a\u062d \u0642\u0627\u0646\u0648\u0646 \u0646\u064a\u0648\u064a\u0648\u0631\u0643 \u0627\u0644\u062d\u0642 \u0644\u0644\u0634\u062e\u0635 \u0627\u0644\u0630\u064a \u064a\u0631\u0633\u0644 \u062a\u062d\u0648\u064a\u0644\u0627\u062a \u062e\u0627\u0637\u0626\u0629 \u0641\u064a \u0627\u0633\u062a\u0631\u062f\u0627\u062f \u0645\u0627 \u062a\u0645 \u062a\u062d\u0648\u064a\u0644\u0647.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0644\u0643\u0646 \u062a\u062a\u0648\u0627\u0644\u0649 \u0627\u0644\u0636\u0631\u0628\u0627\u062a \u0627\u0644\u0645\u0648\u062c\u0639\u0629.. \u0644\u0633\u0648\u0621 \u062d\u0638 (CitiBank) \u0641\u0625\u0646 \u0647\u0646\u0627\u0643 \u0627\u0633\u062a\u062b\u0646\u0627\u0621 \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0642\u0627\u0646\u0648\u0646 \u0648\u0647\u0648 \u0639\u0646\u062f\u0645\u0627 \u064a\u064f\u0631\u0633\u0644 \u0627\u0644\u0645\u062f\u064a\u0646 \u0627\u0644\u0645\u0627\u0644 \u0625\u0644\u0649 \u062f\u0627\u0626\u0646 \u0639\u0646 \u0637\u0631\u064a\u0642 \u0627\u0644\u062e\u0637\u0623. \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u062d\u0627\u0644\u0629.. \u0625\u0630\u0627 \u0644\u0645 \u064a\u0643\u0646 \u0644\u062f\u0649 \u0627\u0644\u062f\u0627\u0626\u0646 \u0645\u0639\u0631\u0641\u0629 \u0645\u0633\u0628\u0642\u0629 \u0628\u0623\u0646 \u0627\u0644\u0633\u062f\u0627\u062f \u062a\u0645 \u0639\u0646 \u0637\u0631\u064a\u0642 \u0627\u0644\u062e\u0637\u0623 \u0641\u064a\u0645\u0643\u0646 \u0645\u0639\u0627\u0645\u0644\u062a\u0647 \u0639\u0644\u0649 \u0623\u0646\u0647 \u0633\u062f\u0627\u062f \u0644\u0644\u0642\u0631\u0636 \u0628\u0627\u0644\u0643\u0627\u0645\u0644. \u0648\u0647\u0630\u0627 \u0645\u0627 \u062d\u0643\u0645 \u0628\u0647 \u0627\u0644\u0642\u0627\u0636\u064a \u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0623\u0646 (CitiBank) \u0642\u062f \u0623\u0628\u0644\u063a \u0627\u0644\u062f\u0627\u0626\u0646\u064a\u0646 \u0628\u0627\u0644\u062e\u0637\u0623 \u0641\u064a \u0627\u0644\u064a\u0648\u0645 \u0627\u0644\u062a\u0627\u0644\u064a. \u0625\u0644\u0627 \u0623\u0646 \u0645\u062d\u0627\u0645\u064a \u0627\u0644\u062f\u0627\u0626\u0646\u064a\u0646 \u0623\u0634\u0627\u0631 \u0625\u0644\u0649 \u0623\u0646 \u0627\u0644\u0645\u0628\u0627\u0644\u063a \u0627\u0644\u062a\u064a \u062d\u0635\u0644\u0648\u0627 \u0639\u0644\u064a\u0647\u0627 \u062a\u062a\u0637\u0627\u0628\u0642 \u0645\u0639 \u0627\u0644\u0645\u0628\u0627\u0644\u063a \u0627\u0644\u062a\u064a \u062a\u062f\u064a\u0646 \u0628\u0647\u0627 \u0634\u0631\u0643\u0629 (Revlon) \u0625\u0644\u0649 \u0627\u0644\u0628\u0646\u0643.. \u0645\u0645\u0627 \u062c\u0639\u0644\u0647\u0645 \u064a\u0641\u062a\u0631\u0636\u0648\u0646 \u0623\u0646 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0643\u0627\u0646\u062a \u0639\u0628\u0627\u0631\u0629 \u0639\u0646 \u0633\u062f\u0627\u062f \u0645\u0628\u0643\u0631 \u0644\u0644\u0642\u0631\u0636.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0643\u0645\u0627 \u0623\u0634\u0627\u0631 \u0642\u0627\u0636\u064a \u0627\u0644\u0645\u062d\u0643\u0645\u0629 \u0625\u0644\u0649 \u0635\u062d\u0629 \u0627\u0641\u062a\u0631\u0627\u0636 \u0627\u0644\u062f\u0627\u0626\u0646\u064a\u0646 \u0628\u0623\u0646 \u0628\u0646\u0643 \u0645\u062a\u0637\u0648\u0631 \u0628\u062d\u062c\u0645 (CitiBank) \u0644\u0645 \u064a\u0643\u0646 \u0644\u064a\u0631\u0633\u0644 \u0645\u062b\u0644 \u0647\u0630\u0627 \u0627\u0644\u0645\u0628\u0644\u063a \u0627\u0644\u0636\u062e\u0645 \u0639\u0646 \u0637\u0631\u064a\u0642 \u0627\u0644\u062e\u0637\u0623:<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">&#8220;\u0627\u0644\u0627\u0639\u062a\u0642\u0627\u062f \u0628\u0623\u0646 (CitiBank)\u060c \u0623\u062d\u062f \u0623\u0643\u062b\u0631 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u062a\u0637\u0648\u0631\u0627\u064b \u0641\u064a \u0627\u0644\u0639\u0627\u0644\u0645\u060c \u0642\u062f \u0627\u0631\u062a\u0643\u0628 \u062e\u0637\u0623 \u0644\u0645 \u064a\u062d\u062f\u062b \u0645\u0646 \u0642\u0628\u0644\u060c \u0628\u0645\u0627 \u064a\u0642\u0627\u0631\u0628 \u0627\u0644\u0645\u0644\u064a\u0627\u0631 \u062f\u0648\u0644\u0627\u0631\u060c \u0643\u0627\u0646 \u0645\u0646 \u0634\u0623\u0646\u0647 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0623\u0645\u0631\u0627\u064b \u063a\u064a\u0631 \u0645\u0646\u0637\u0642\u064a \u062a\u0645\u0627\u0645\u0627\u064b&#8221;.<\/span><\/p><\/blockquote>\n<h2><b>\u0643\u0644\u0645\u0629 \u0648\u0627\u062d\u062f\u0629 \u0643\u0627\u0641\u064a\u0629 \u0644\u062a\u062d\u0648\u064a\u0644 \u0645\u0634\u0631\u0648\u0639\u0643 \u0645\u0646 \u0627\u0644\u0646\u062c\u0627\u062d \u0625\u0644\u0649 \u0627\u0644\u0641\u0634\u0644\u00a0<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u0644\u0648 \u0623\u0646 (CitiBank) \u0642\u0627\u0645 \u0645\u0646 \u0627\u0644\u0628\u062f\u0627\u064a\u0629 \u0628\u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0628\u062a\u0639\u064a\u064a\u0646 \u0643\u0627\u062a\u0628 \u0645\u062a\u062e\u0635\u0635 \u0641\u064a \u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (UX Writer) \u064a\u062a\u0648\u0644\u0651\u0649 \u0645\u0647\u0645\u0629 \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0646\u0635\u0648\u0635 \u0648\u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u062f\u0642\u064a\u0642\u0629 \u0627\u0644\u062a\u064a \u0644\u0627 \u062a\u0633\u0628\u0651\u0628 \u0623\u064a \u0627\u0644\u062a\u0628\u0627\u0633 \u0644\u062f\u0649 \u0645\u0646 \u064a\u062a\u0639\u0627\u0645\u0644 \u0645\u0639\u0647\u0627\u060c \u0628\u0627\u0644\u062a\u0623\u0643\u064a\u062f \u0644\u0645 \u062a\u0643\u0646 \u0644\u062a\u062d\u062f\u062b \u062a\u0644\u0643 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0627\u0644\u0645\u0624\u0633\u0641\u0629 \u0648\u062e\u0633\u0627\u0631\u0629 \u0647\u0630\u0627 \u0627\u0644\u0645\u0628\u0644\u063a \u0627\u0644\u0636\u062e\u0645. \u0644\u0643\u0646 \u0644\u0646\u0623\u0645\u0644 \u0623\u0646\u0647\u0645 \u062a\u0639\u0644\u0651\u0645\u0648\u0627 \u0627\u0644\u062f\u0631\u0633 \u0648\u064a\u0642\u0648\u0645\u0648\u0646 \u062d\u0627\u0644\u064a\u0627\u064b \u0628\u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u0634\u062e\u0635 \u0645\u062a\u062e\u0635\u0635 \u0641\u064a \u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645.<\/span><\/p>\n<p><strong>\u0630\u0627\u062a \u0635\u0644\u0629:<\/strong>\u00a0<a href=\"https:\/\/uxwritingar.com\/staging\/ux-writing\/26696\" target=\"_blank\" rel=\"noopener\">\u0644\u0647\u0630\u0647 \u0627\u0644\u0623\u0633\u0628\u0627\u0628 \u0623\u0646\u062a \u0628\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u0643\u0627\u062a\u0628 \u062a\u062c\u0631\u0628\u0629 \u0645\u0633\u062a\u062e\u062f\u0645 \u0641\u064a \u0641\u0631\u064a\u0642 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a<\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u0643\u0630\u0644\u0643 \u0625\u0630\u0627 \u0643\u0646\u062a\u064e \u0635\u0627\u062d\u0628 \u0645\u0634\u0631\u0648\u0639 \u0639\u0644\u064a\u0643 \u0623\u0646 \u062a\u062a\u0641\u0627\u062f\u0649 \u062a\u0643\u0631\u0627\u0631 \u0646\u0641\u0633 \u062a\u062c\u0631\u0628\u0629 (CitiBank) \u0641\u064a \u0645\u0634\u0631\u0648\u0639\u0643 \u0627\u0644\u0631\u0642\u0645\u064a \u0633\u0648\u0627\u0621\u064b \u0643\u0627\u0646 \u062a\u0637\u0628\u064a\u0642 \u0645\u0648\u0628\u0627\u064a\u0644 \u0623\u0648 \u0645\u0648\u0642\u0639 \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a. \u0648\u0623\u0646 \u062a\u0628\u062f\u0623 \u0641\u0639\u0644\u064a\u0627\u064b \u0628\u0625\u0639\u0637\u0627\u0621 \u0623\u0647\u0645\u064a\u0629 \u0642\u0635\u0648\u0649 \u0644\u0645\u062c\u0627\u0644 \u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u064a\u0645\u0643\u0646\u0643 \u062a\u0648\u0638\u064a\u0641 \u0623\u062d\u062f <\/span><span style=\"font-weight: 400;\">\u062e\u0631\u064a\u062c\u064a \u0627\u0644\u0645\u0646\u0635\u0651\u0629<\/span><span style=\"font-weight: 400;\"> \u0648\u0627\u0644\u0630\u064a\u0646 \u0642\u0627\u0645\u0648\u0627 \u0628\u062f\u0631\u0627\u0633\u0629 \u0647\u0630\u0627 \u0627\u0644\u062a\u062e\u0635\u0651\u0635 \u0627\u0644\u0647\u0627\u0645 \u0648\u0627\u0644\u062f\u0642\u064a\u0642 \u0648\u062a\u062c\u0627\u0648\u0632 \u0627\u0644\u062f\u0648\u0652\u0631\u0629 \u0627\u0644\u0645\u062a\u0642\u062f\u0651\u0645\u0629 \u0628\u0646\u062c\u0627\u062d \u0645\u0646 \u062e\u0644\u0627\u0644 \u0632\u064a\u0627\u0631\u0629 <a href=\"https:\/\/uxwritingar.com\/staging\/certified\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #000000; background-color: #ffff00;\"><strong>\u0635\u0641\u062d\u0629 \u0627\u0644\u062e\u0631\u064a\u062c\u064a\u0646.<\/strong><\/span><\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0623\u0645\u0627 \u0625\u0630\u0627 \u0643\u0646\u062a\u064e \u0637\u0627\u0644\u0628 \u0623\u0648 \u062a\u0628\u062d\u062b \u0639\u0646 \u0645\u062c\u0627\u0644 \u062a\u062a\u0639\u0644\u0645\u0647 \u0641\u0627\u0628\u062f\u0623 \u0627\u0644\u0622\u0646 \u0628\u062a\u0639\u0644\u0651\u0645 \u0645\u062c\u0627\u0644 \u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u0627\u0628\u0630\u0644 \u0645\u0632\u064a\u062f\u0627\u064b \u0645\u0646 \u0627\u0644\u062c\u0647\u062f \u062d\u062a\u0649 \u062a\u0635\u0628\u062d \u0643\u0627\u062a\u0628 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0628\u0627\u0645\u062a\u064a\u0627\u0632.<\/span><\/p>\n<p><b>\u064a\u0645\u0643\u0646\u0643 \u0627\u0644\u0627\u0646\u0636\u0645\u0627\u0645 \u0644\u0644\u062f\u0648\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u0646\u0642\u062f\u0645\u0647\u0627 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u0635\u0629\u060c<\/b> <span style=\"color: #000000; background-color: #ffff00;\"><a style=\"color: #000000; background-color: #ffff00;\" href=\"https:\/\/uxwritingar.com\/staging\/learn\" target=\"_blank\" rel=\"noopener\"><b>\u062f\u0648\u0631\u0627\u062a \u062a\u062f\u0631\u064a\u0628\u064a\u0629 \u0634\u0627\u0645\u0644\u0629<\/b><\/a><\/span><b>\u060c \u0646\u0639\u062a\u0645\u062f \u0641\u064a\u0647\u0627 \u0639\u0644\u0649 \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0648\u0627\u0644\u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u0639\u0645\u0644\u064a\u060c \u0646\u0628\u062f\u0623 \u0645\u0639\u0643 \u0645\u0646 \u0627\u0644\u0635\u0641\u0631 \u0648\u062d\u062a\u0649 \u062a\u0635\u0644 \u0625\u0644\u0649 \u0627\u0644\u0627\u062d\u062a\u0631\u0627\u0641\u060c \u0644\u062a\u0624\u0647\u0644\u0643 \u0643\u0644 \u062f\u0648\u0631\u0629 \u0644\u0633\u0648\u0642 \u0627\u0644\u0639\u0645\u0644 \u0648\u062a\u0643\u0648\u0646 \u062c\u0627\u0647\u0632\u064b\u0627 \u0644\u0647 \u0641\u064a \u062a\u062e\u0635\u0651\u0635 \u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645.<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0623\u0635\u0628\u062d \u0645\u0646 \u0627\u0644\u0645\u0639\u0631\u0648\u0641 \u0645\u062f\u0649 \u0623\u0647\u0645\u064a\u0629 \u0645\u062c\u0627\u0644 \u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (UX Writing) \u0641\u064a \u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639 \u0627\u0644\u0631\u0642\u0645\u064a\u0629\u060c \u0625\u0644\u0627 \u0623\u0646 \u0647\u0646\u0627\u0643 \u0641\u0626\u0629 \u0645\u0627 \u0632\u0627\u0644\u062a \u062a\u0639\u062a\u0642\u062f \u063a\u064a\u0631 \u0630\u0644\u0643 \u0648\u062a\u0642\u0644\u0644 \u0645\u0646 \u0623\u0647\u0645\u064a\u062a\u0647\u0627 \u0648\u0623\u0646\u0647\u0627 \u0644\u0627 \u062a\u0631\u062a\u0642\u064a \u0644\u062f\u0631\u062c\u0629 \u0627\u0644\u062a\u062e\u0635\u0635 \u0627\u0644\u0645\u0633\u062a\u0642\u0651\u0644 \u0628\u0630\u0627\u062a\u0647 \u0628\u0644 \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0642\u0648\u0645 \u0628\u0647\u0627 \u0643\u0627\u062a\u0628 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 (Copywriter). \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u062a\u0642\u0631\u064a\u0631 \u0648\u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u062d\u0627\u0644\u0629 \u0646\u0634\u0627\u0631\u0643 \u0645\u0639\u0643\u0645 \u0645\u062b\u0627\u0644 \u062d\u0642\u064a\u0642\u064a \u0639\u0646 \u0645\u0627\u0630\u0627 \u0633\u064a\u062d\u062f\u062b \u0639\u0646\u062f \u0625\u0647\u0645\u0627\u0644 [&hellip;]<\/p>\n","protected":false},"author":390,"featured_media":54162,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_gspb_post_css":"","content-type":"","footnotes":""},"categories":[165],"tags":[145,231,221,205,230],"class_list":["post-11945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","tag--ux-writing","tag-231","tag-221","tag-205","tag-230"],"acf":[],"_links":{"self":[{"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/posts\/11945","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/users\/390"}],"replies":[{"embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/comments?post=11945"}],"version-history":[{"count":0,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/posts\/11945\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/media\/54162"}],"wp:attachment":[{"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/media?parent=11945"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/categories?post=11945"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/tags?post=11945"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}