{"id":11830,"date":"2021-04-04T10:20:01","date_gmt":"2021-04-04T07:20:01","guid":{"rendered":"https:\/\/uxwritingar.com\/staging\/?p=11830"},"modified":"2026-06-03T16:34:53","modified_gmt":"2026-06-03T13:34:53","slug":"%d8%a3%d9%87%d9%85%d9%8a%d8%a9-%d8%a7%d9%84%d9%86%d8%a8%d8%b1%d8%a9-%d9%88%d8%a7%d9%84%d8%b5%d9%88%d8%aa-tone-voice-%d9%81%d9%8a-%d9%83%d8%aa%d8%a7%d8%a8%d8%a9-%d8%aa%d8%ac%d8%b1","status":"publish","type":"post","link":"https:\/\/uxwritingar.com\/staging\/ux-writing\/11830\/","title":{"rendered":"\u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0646\u0628\u0631\u0629 \u0648\u0627\u0644\u0635\u0648\u062a (Tone &#038; Voice) \u0641\u064a \u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645"},"content":{"rendered":"\r\n<p class=\"wp-block-paragraph\">\u0625\u0646 \u0635\u064a\u0627\u063a\u0629 \u0648\u0625\u0646\u0634\u0627\u0621 \u0646\u064e\u0635 \u0642\u064a\u0651\u0645 \u0648\u0645\u0642\u0646\u0639 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\u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0646\u0627 \u0644\u0644\u0646\u0628\u0631\u0629 \u0644\u062a\u0648\u0635\u064a\u0644 \u0625\u062d\u0633\u0627\u0633 \u0642\u0648\u064a \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0628\u0634\u062e\u0635\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0643\u0630\u0644\u0643 \u062a\u0648\u0641\u064a\u0631 \u062a\u062c\u0631\u0628\u0629 \u0645\u0633\u062a\u062e\u062f\u0645 \u062c\u064a\u062f\u0629. \u0643\u0627\u0646\u062a \u0623\u063a\u0644\u0628 \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0648\u0627\u0644\u0646\u0635\u0627\u0626\u062d \u062a\u062a\u0631\u0643\u0651\u0632 \u062d\u0648\u0644 \u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0641\u0631\u0642 \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0628\u064a\u0646 \u0627\u0644\u0646\u0628\u0631\u0629 \u0648\u0627\u0644\u0635\u0648\u062a \u0644\u0644\u0645\u0646\u062a\u062c.<\/p>\r\n<blockquote>\r\n<p><span style=\"font-size: 16px;\">\u0642\u062f \u064a\u0643\u0648\u0646 \u0627\u0644\u0635\u0648\u062a \u0623\u0643\u062b\u0631 \u062a\u062d\u0641\u0638\u0627\u064b \u0648\u0627\u0644\u062a\u0632\u0627\u0645\u0627\u064b\u060c \u0644\u0643\u0646 \u0627\u0644\u0646\u0628\u0631\u0629 \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0645\u0628\u0647\u062c\u0629\/\u0645\u0631\u0646\u0629.<\/span><\/p>\r\n<\/blockquote>\r\n<p>\u064a\u0642\u0648\u0644 <strong>\u0645\u062d\u0645\u0648\u062f \u0639\u0628\u062f\u0631\u0628\u0647<\/strong> (\u0645\u0624\u0633\u0633 \u0627\u0644\u0645\u0646\u0635\u0651\u0629) \u0648\u0627\u0644\u062e\u0628\u064a\u0631 \u0641\u064a \u0643\u062a\u0627\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0645\u062d\u062a\u0648\u0649:<\/p>\r\n<blockquote>\r\n<p><span style=\"font-size: 16px;\">\u0627\u0644\u0646\u0628\u0631\u0629 \u062f\u0627\u0626\u0645\u064b\u0627 \u0645\u062a\u063a\u064a\u0631\u0651\u0629 \u062d\u0633\u0628 \u062d\u0627\u0644\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0641\u064a \u0627\u0644\u0645\u0634\u0631\u0648\u0639 \u0627\u0644\u0631\u0642\u0645\u064a\u060c \u0648\u0644\u0643\u0646 \u0627\u0644\u0635\u0648\u062a \u0627\u0644\u062e\u0627\u0635 \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u062b\u0627\u0628\u062a \u0648\u0644\u0627 \u064a\u062a\u063a\u064a\u0651\u0631.<\/span><\/p>\r\n<\/blockquote>\r\n<p>\u0643\u0645\u0627 \u062a\u0642\u0648\u0644 <strong>Shelly Bowen<\/strong> \u062e\u0628\u064a\u0631\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u062a\u064a \u062a\u0633\u0627\u0639\u062f \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0635\u063a\u064a\u0631\u0629 \u0639\u0644\u0649 \u062a\u0637\u0648\u064a\u0631 \u0639\u0644\u0627\u0645\u062a\u0647\u0627 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629. \u0648\u062a\u0636\u064a\u0641:<\/p>\r\n<blockquote>\r\n<p><span style=\"font-size: 16px;\">\u0627\u0644\u0635\u0648\u062a \u0647\u0648 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0623\u0645\u0627 \u0627\u0644\u0646\u0628\u0631\u0629 \u0641\u0647\u064a \u0627\u0644\u062d\u0627\u0644\u0629 \u0627\u0644\u0645\u0632\u0627\u062c\u064a\u0629.<\/span><br \/><br \/><\/p>\r\n<\/blockquote>\r\n<p>\u0648\u0628\u0627\u0644\u062a\u0623\u0643\u064a\u062f\u060c \u0627\u0644\u0633\u064a\u0627\u0642 \u0647\u0648 \u0627\u0644\u0645\u0641\u062a\u0627\u062d \u0644\u0627\u0633\u062a\u0643\u0634\u0627\u0641 \u0627\u0644\u062d\u0627\u0644\u0629 \u0627\u0644\u0645\u0632\u0627\u062c\u064a\u0629. \u0641\u064a \u0644\u062d\u0638\u0627\u062a \u0627\u0644\u062d\u0642\u064a\u0642\u0629 \u062a\u0644\u0643 \u0627\u0644\u062a\u064a \u062a\u0633\u0627\u0639\u062f\u0646\u0627 \u0639\u0644\u0649 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0645\u0639 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0639\u0627\u0637\u0641\u064a\u0627\u064b \u0628\u062f\u0648\u0646 \u0627\u0644\u0645\u063a\u0627\u0645\u0631\u0629 \u0628\u0634\u062e\u0635\u064a\u0629 \u0639\u0644\u0627\u0645\u062a\u0646\u0627 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<br \/><br \/>\u0628\u064a\u0646\u0645\u0627 \u062a\u0648\u0636\u062d \u0644\u0646\u0627 <strong>Anne McColl<\/strong> \u0643\u0627\u062a\u0628\u0629 \u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 UI \u0627\u0644\u062a\u064a \u062a\u0639\u0645\u0644 \u0641\u064a \u0627\u0644\u0628\u0631\u0627\u0645\u062c \u0648\u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0648\u0627\u062c\u0647 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645:<\/p>\r\n<blockquote>\r\n<p><span style=\"font-size: 16px;\">\u0644\u064a\u0633 \u0645\u0646 \u0627\u0644\u0645\u0639\u0642\u0648\u0644 \u0623\u0646 \u062a\u0642\u0631\u0631 \u0627\u0644\u062d\u062f\u064a\u062b \u0628\u0646\u0628\u0631\u0629 \u0645\u0631\u062d\u0629 \u0623\u062b\u0646\u0627\u0621 \u0643\u062a\u0627\u0628\u062a\u0643 \u0645\u0642\u0627\u0644 \u0639\u0646 \u0642\u0627\u0646\u0648\u0646 \u0627\u0644\u0636\u0631\u0627\u0626\u0628 \u0645\u062b\u0644\u0627\u064b. \u0628\u064a\u0646\u0645\u0627 \u0641\u064a \u062d\u0627\u0644\u0629 \u0642\u064a\u0627\u0645 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0628\u0627\u0644\u0636\u063a\u0637 \u0639\u0644\u0649 \u0632\u0631 \u0625\u0631\u0633\u0627\u0644 \u0648\u064a\u0637\u0644\u0628 \u0645\u0646\u0647 \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0627\u0646\u062a\u0638\u0627\u0631 \u0644\u0645\u062f\u0629 30 \u062b\u0627\u0646\u064a\u0629 \u0641\u0647\u0630\u0627 \u0647\u0648 \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0645\u0646\u0627\u0633\u0628 \u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0646\u0628\u0631\u0629 \u0645\u0631\u062d\u0629 \u0643\u0623\u0646 \u062a\u0642\u0648\u0644 &#8220;\u0645\u0631\u062d\u0628\u0627\u064b\u060c \u0643\u064a\u0641 \u0633\u062a\u0646\u0641\u0642 \u0623\u0645\u0648\u0627\u0644\u0643\u061f&#8221;.<\/span><\/p>\r\n<\/blockquote>\r\n<p>&nbsp;<\/p>\r\n<figure id=\"attachment_11834\" aria-describedby=\"caption-attachment-11834\" style=\"width: 296px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-11834 \" src=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2021\/04\/Screen-Shot-2020-12-29-at-2.47.44-PM-691x1024.png\" alt=\"\u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0646\u0628\u0631\u0629 \u0648\u0627\u0644\u0635\u0648\u062a \u0641\u064a \u0627\u0644\u0643\u062a\u0627\u0628\u0629 \u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\" width=\"296\" height=\"438\" srcset=\"https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2021\/04\/Screen-Shot-2020-12-29-at-2.47.44-PM-691x1024.png 691w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2021\/04\/Screen-Shot-2020-12-29-at-2.47.44-PM-202x300.png 202w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2021\/04\/Screen-Shot-2020-12-29-at-2.47.44-PM-768x1138.png 768w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2021\/04\/Screen-Shot-2020-12-29-at-2.47.44-PM-600x889.png 600w, https:\/\/uxwritingar.com\/staging\/wp-content\/uploads\/2021\/04\/Screen-Shot-2020-12-29-at-2.47.44-PM.png 770w\" sizes=\"(max-width: 296px) 100vw, 296px\" \/><figcaption id=\"caption-attachment-11834\" class=\"wp-caption-text\"><em>\u0644\u0627\u062d\u0638 \u0643\u064a\u0641 \u0623\u0646 \u0627\u0644\u0646\u0628\u0631\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0629 \u0644\u0627 \u062a\u0646\u0627\u0633\u0628 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645.<\/em><\/figcaption><\/figure>\r\n<p><br \/>\u0648\u062a\u0636\u064a\u0641 McColl:<\/p>\r\n<blockquote>\r\n<p><span style=\"font-size: 16px;\">\u0625\u0630\u0627 \u0643\u0627\u0646 \u0639\u0644\u064a\u0643 \u0627\u0644\u0627\u062e\u062a\u064a\u0627\u0631 \u0628\u064a\u0646 \u0627\u0644\u0646\u0628\u0631\u0629 \u0627\u0644\u0645\u0631\u062d\u0629 \u0648\u0642\u0627\u0628\u0644\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0641\u0639\u0644\u064a\u0643 \u0627\u0644\u0627\u0646\u0635\u064a\u0627\u0639 \u0644\u0642\u0627\u0628\u0644\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645. \u0648\u062f\u064e\u0639 \u0627\u0644\u0646\u0628\u0631\u0629 \u0627\u0644\u0645\u0631\u062d\u0629 \u0644\u0645\u0627 \u0628\u064a\u0646 \u0627\u0644\u0633\u0637\u0648\u0631 \u0648\u0627\u0644\u0623\u062d\u062f\u0627\u062b. \u0644\u0643\u0646 \u0641\u064a \u0628\u0639\u0636 \u0627\u0644\u0623\u062d\u064a\u0627\u0646 \u064a\u062d\u062f\u062b \u0627\u0644\u0639\u0643\u0633 \u0623\u0646 \u062a\u062e\u062a\u0627\u0631 \u0627\u0644\u0646\u0628\u0631\u0629 \u0627\u0644\u0645\u0631\u062d\u0629 \u0641\u064a \u0639\u0646\u0648\u0627\u0646 \u0641\u0631\u0639\u064a \u0645\u062b\u0644\u0627\u064b \u0625\u0630\u0627 \u0631\u0623\u064a\u062a\u064e \u0623\u0646 \u0630\u0644\u0643 \u0623\u0641\u0636\u0644 \u0641\u0644\u0627 \u0645\u0627\u0646\u0639.<\/span><br \/><br \/><\/p>\r\n<\/blockquote>\r\n<p>\u062a\u0648\u0627\u0641\u0642 <strong>Bowen<\/strong> \u0639\u0644\u0649 \u0630\u0644\u0643 \u0648\u062a\u0634\u062c\u0651\u0639 \u0643\u064f\u062a\u0651\u0627\u0628 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0644\u0645\u0633\u0627\u0639\u062f\u0629 \u0627\u0644\u0645\u0633\u0648\u0651\u0642\u064a\u0646 \u0639\u0644\u0649 \u0631\u0624\u064a\u0629 \u0633\u064a\u0627\u0642 \u0627\u0644\u062c\u064f\u0645\u0644 \u0648\u0627\u0644\u0646\u0635\u0648\u0635 \u0648\u062a\u0636\u0631\u0628\u064f \u0645\u062b\u0627\u0644\u0627\u064b:<\/p>\r\n<blockquote>\r\n<p>\u0639\u0646\u062f\u0645\u0627 \u062a\u0642\u0631\u0623 \u0643\u062a\u0627\u0628\u0627\u064b \u0641\u0623\u0646\u062a \u062a\u0639\u0644\u0645 \u0623\u0646 \u0647\u0646\u0627\u0643 \u0635\u0648\u062a\u0627\u064b \u062b\u0627\u0628\u062a\u0627\u064b\u060c \u0642\u062f \u064a\u0628\u062f\u0623 \u0628\u0628\u0637\u0621 \u062b\u0645 \u064a\u062a\u0633\u0627\u0631\u0639 \u0648\u0628\u0639\u062f \u0630\u0644\u0643 \u0631\u0628\u0645\u0627 \u064a\u062e\u0641\u062a. \u0644\u0643\u0646 \u062f\u0627\u0626\u0645\u0627\u064b \u0648\u0623\u0628\u062f\u0627\u064b \u062a\u0633\u062a\u0637\u064a\u0639 \u0645\u0644\u0627\u062d\u0638\u0629 \u0623\u0646 \u0627\u0644\u0645\u0624\u0644\u0641 \u0644\u0645 \u064a\u062e\u0633\u0631 \u0635\u0648\u062a\u0647 \u0623\u0628\u062f\u0627\u064b.<\/p>\r\n<\/blockquote>\r\n<p><strong>\u0630\u0627\u062a \u0635\u0644\u0629:<\/strong>\u00a0<a href=\"https:\/\/uxwritingar.com\/staging\/ux-writing\/26696\" target=\"_blank\" rel=\"noopener\">\u0644\u0647\u0630\u0647 \u0627\u0644\u0623\u0633\u0628\u0627\u0628 \u0623\u0646\u062a \u0628\u062d\u0627\u062c\u0629 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style=\"background-color: #ffff99;\"><span style=\"color: #000000;\">\u00a0<a style=\"background-color: #ffff99; color: #000000;\" href=\"https:\/\/uxwritingar.com\/staging\/learn\" target=\"_blank\" rel=\"noopener\">\u062f\u0648\u0631\u0627\u062a \u062a\u062f\u0631\u064a\u0628\u064a\u0629 \u0634\u0627\u0645\u0644\u0629<\/a><\/span>\u060c<\/span> \u0646\u0639\u062a\u0645\u062f \u0641\u064a\u0647\u0627 \u0639\u0644\u0649 \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0648\u0627\u0644\u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u0639\u0645\u0644\u064a\u060c \u0646\u0628\u062f\u0623 \u0645\u0639\u0643 \u0645\u0646 \u0627\u0644\u0635\u0641\u0631 \u0648\u062d\u062a\u0649 \u062a\u0635\u0644 \u0625\u0644\u0649 \u0627\u0644\u0627\u062d\u062a\u0631\u0627\u0641\u060c \u0644\u062a\u0624\u0647\u0644\u0643 \u0643\u0644 \u062f\u0648\u0631\u0629 \u0644\u0633\u0648\u0642 \u0627\u0644\u0639\u0645\u0644 \u0648\u062a\u0643\u0648\u0646 \u062c\u0627\u0647\u0632\u064b\u0627 \u0644\u0647 \u0641\u064a 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[&hellip;]<\/p>\n","protected":false},"author":390,"featured_media":27767,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_gspb_post_css":"","content-type":"","footnotes":""},"categories":[164],"tags":[219,231,235,220,205],"class_list":["post-11830","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ux-writing","tag-tone-voice","tag-231","tag-235","tag-220","tag-205"],"acf":[],"_links":{"self":[{"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/posts\/11830","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/users\/390"}],"replies":[{"embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/comments?post=11830"}],"version-history":[{"count":0,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/posts\/11830\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/media\/27767"}],"wp:attachment":[{"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/media?parent=11830"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/categories?post=11830"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/uxwritingar.com\/staging\/wp-json\/wp\/v2\/tags?post=11830"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}